S P E C I A L I S T I N T E R N AT I O N A L S A L E S
The building blocks to successful discount market sales...
We sell to thousands of independent discount retailers throughout Europe... • Increase your sales reach • Brand protection – controlled distribution • Achieve the best price return for your brand • Protecting your market pricing policy • Partner with the largest distributor • Leverage our scale and know-how
Our central distribution centre in Basildon provides over 5,000 sq metres of space and 7,500 pallet slots.
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Your brands can benefit from the 4 main building blocks to successful discount market sales...
Discounters are the fastest growing sector in Europe, and we provide sales access to this exciting but fragmented market.
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We work with most of the biggest brands in the business.
NEW SALES – Increase your sales through new channels to market Rowan sells into a distinct and separate channel away from your normal sales activity, ensuring that these sales are incremental to your business.
BRAND PROTECTION – Manage your profile within the discount marketplace We provide comprehensive protection for your brand by exercising full control over stock placement, volume, outlet and pricing. We take your brands visibility, risk and reputation just as seriously as you do.
Alan Saywell Director
EXPERTISE – Achieve the best price without affecting your channel We are experts at handling brands into this channel. With over 25 years experience in the sector, we ensure that your brands are managed effectively and expertly by our teams of sales and buying professionals.
TRUST – Benefit from our track record, experience and robust financial performance We are the largest and the best in the industry – we deliver on our promises. No other company has the pedigree, financial strength, brand portfolio and track record of Rowan International. Brand owners across the world trust Rowan.
NEW SALES – Rowan sell your products into new markets across the European discount channel... New customers Rowan’s customer base is completely distinct and separate from your existing channels. All new customers are vetted by our business development team to ensure there is no potential conflict with your sales activity.
Our sales team is your sales team Rowan has a team of European account managers who will sell your products as part of their portfolio and cover the entire grocery spectrum – food, drink, health & beauty and household. Their expertise in selling range and variety is unsurpassed in our industry.
Widen your customer base Our customers want to sell your brands – they are highly brand aware and rely on Rowan to provide a link between brand owners and discount retailers.
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Benefit from product trial By placing your products into new sales outlets, new customers will try your products - which ultimately will generate ongoing incremental sales.
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Around 15% of consumers that trial product in discounters go on to purchase additional product at full price.
Paul Tissiman Director
Benefit from reaching out to new markets using Europe’s largest specialist discount distributor...
We safeguard your brand by selling only to new customers not to existing channels... • Total protection for your brand • Complete control over stock placement and price • Your brand’s reputation is safe with us • We only sell to the discount marketplace • Stock will not be sold into your existing sales channel
YES to new discount stores
NO to your existing customers
BRAND PROTECTION – Our suppliers can rely on us to safeguard their channel...
Controlled Sale
The expertise to best place it
Sales without control are detrimental to any brand. That’s why Rowan place significant emphasis on the process to avoid overlap with your existing channels. We know our customers, we know their capabilities and they rely on us to help build their business.
Peace of Mind We recognise the need to provide the infrastructure to protect your brands. Rowan operates to strict quality standards to ensure due diligence at every stage of the sales management process, including product recall systems. The knowledge to get you the best price Legality is key In a pan European business, the need to comply with local trading standard requirements, particularly in terms of labelling is vital. Rowan’s Quality Management ensure that all products are sold to meet individual countries regulations, through the provision of approved labels or repacking where necessary.
A complete service
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Our 5000 m2 European Distribution centre in Basildon UK, allows us to react to your requirements fast, no matter how sizeable the problem. We ensure stock is driven rapidly through the supply chain not only to minimise your costs, but to get your products to the final consumer in the best possible condition.
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Rowan provide brand owners with a defendable, coherent pricing strategy within the discount sector. Alan Saywell Director
EXPERTISE – Unlike brokers and traders, we have the professionalism to manage all of your stock right through to final store positioning... Some of the Rowan Team
The strongest team in the industry Our people are chosen for their ability to relate to fmcg suppliers. They come from your industry, so can understand your issues. The owners and management team take an active role in the business and ensure that service levels are kept extremely high.
Experienced market professionals Our teams are experts – working alongside suppliers and customers, our buying and sales teams understand the products fully which both maximises returns and guarantees speed of response.
Sales team Our sales team are the best in the sector. Using the Rowan sales team to access the discount market frees up brand owners’ time, so they can concentrate on their primary customers.
Market Intelligence The close links we have forged with our customers allow us to provide you with an unsurpassed level of real market information – not hearsay, not rumours, but facts. European discount retailing is a heavily fragmented marketplace – and we are the experts.
Financial Strength Rowan’s credit rating and payment record far exceed industry norms. We fully adhere to suppliers’ agreed terms and ensure payments are made on time, every time.
Continual reinvestment in our team and facilities means greater efficiency... – This means we can pay you more for your products…
• Our people are experts not telesales • We regularly exceed supplier expectations • We’ve been doing this for 25 years • We can respond to any stock situation
TRUST – With Rowan, your brand and sales strategy remains firmly under your control…..
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Owner/Directors:
Alan Saywell
Paul Tissiman
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We have developed many enduring relationships built upon mutual trust and confidence. It’s all about trust Rowan International has been servicing the discount sector for over 25 years. Our experience, scale, market knowledge and delivery is unrivalled in the sector. That’s why so many of the world’s leading brands turn to us first.
It’s all about partnership We work together with our suppliers to provide them with a mutually beneficial business solution.
It’s all about delivering the best service in the sector Rowan‘s continued growth proves that supplier partners trust and value the service that we provide. We are proud of our high levels of supplier and customer satisfaction in an often unpredictable market sector.
Alan Saywell Director
Alan Littmoden
SUPPLIERS – Major brands trust Rowan...
Rowan’s brand suppliers include...
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Many of the world’s leading brands trust Rowan to deliver extra sales. Alan Littmoden Director
ABInBev Beiersdorf Cadbury Coca Cola Colgate Palmolive Del Monte Diageo GlaxoSmithKline Heinz Henkel
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Johnson & Johnson Kraft L’Oreal Mars PepsiCo Premier Foods Procter & Gamble Sara Lee SC Johnson Unilever
Rowan is a specialist sales company in the discount market sector. We have the infrastructure, financial strength and retail intelligence to manage, monitor and control the distribution of your brands to an established network of independent retail stores throughout Europe.
Rowan International Ltd Endeavour Drive, Festival Business Park, Basildon, Essex, SS14 3WF UK Tel: +44 (0) 1268 592000 • Fax: +44 (0) 1268 592001 • Email: info@rowaninternational.com • Web: www.rowaninternational.com
S P E C I A L I S T I N T E R N AT I O N A L S A L E S