CONTENTS
6255 Sunset Blvd., Ste. 150, Hollywood, CA 90028 Tel: 323-469-8311 | Fax: 323-469-2805
hollywoodchamber.net
HOLLYWOOD CHAMBER OF COMMERCE STAFF
Leron Gubler
President & CEO
Kaylee Kiecker Executive Vice President
Ana Martinez Vice President of Media Relations / Producer, Hollywood Walk of Fame
Nicole Shahenian
Vice President of Government Relations
Marlene Panoyan
Director of Communications/Social Media
J.J. Connaughton Director of Membership Services
Vivian Kish Executive Assistant/Office Manager
Kristine Chong Marketing Coordinator
Kyle Lim Membership Services Coordinator
PROJECT MANAGEMENT BY CHAMBER MARKETING PARTNERS
CMP
President & CEO
Ed Burzminski
Generating substantial non-dues revenues for chambers through publications. www.chambermarketingpartners.com 800-428-1798, ext.101
PRODUCTION
Kim Mabon Graphic Design, Creative By Design
Chris Picknally Creative Director / Project Manager
Nyla Arslanian
Writer, Editor for Discover Hollywood Magazine
Photography Cover photo: Imagination
Bob Freeman, Nyla Arslanian, iStock Photos
ADVERTISING SALES
Michelle Haskell, Senior Account Executive
J.J. Connaughton, Director of Membership Services
©2017 Hollywood Chamber of Commerce. All rights reserved. Reproduction of any portion of this publication without written permission from the Hollywood Chamber is forbidden. The information in this directory is gathered and carefully compiled to ensure maximum accuracy. However, because the completeness and accuracy of the information cannot be guaranteed, the Hollywood Chamber of Commerce cannot accept responsibility for omissions or errors.
THIS MAGICAL PLACE CALLED HOLLYWOOD
I love Hollywood. I was born here, raised here, and have made Hollywood my home. As a Hollywood hotelier for the past 37 years and at the Hollywood Hotel for the past 24 years, I have literally hosted millions of guests from every country around the world. These travelers remind me daily why they come to this magical place we call Hollywood.
I do what I do for the love of Hollywood. I believe it is incumbent on each of us to help preserve the crossroads between Hollywood ideals and the place that I call home. For that reason, I have been involved with dozens of organizations – ranging from homeowners associations to neighborhood councils to business improvement districts – and now as the Chair of the Board of the Hollywood Chamber of Commerce.
What a responsibility we all have to preserve this world-famous community – not as a museum piece, but as a living, breathing, prosperous city where we take pride in our past, the need to move forward and make Hollywood an even greater community.
We have had a legacy of leadership on which to build – dating back to historic figures like C.E. Toberman, who built more than 53 subdivisions, thirty of Hollywood’s great buildings, including the Hollywood Bowl; showman Sid Grauman, who made the Chinese and Egyptian Theatres synonymous with movie premieres and red carpets; E.M. Stuart and Harry Sugarman, who made the Hollywood Walk of Fame a reality; and Johnny Grant, who developed the Walk of Fame into an international icon.
We have also benefited from great civic leadership during the past 25 years as we have worked hard to turn this community around after decades of urban decline. Today, Hollywood once again throbs with energy and vitality. There is a sense that Hollywood is back and has a bright future.
At the same time, we face similar challenges as other neighborhoods in L.A., but with a sharp increase in homelessness and associated problems. I am optimistic that the added resources voters approved earlier this year with Measure H and Measure HHH will begin to assist us in addressing some of these issues, but we all have a responsibility to get involved in this community.
There are plenty of opportunities for volunteer service to make Hollywood a better place. Whether it is with the Chamber, a homeowners association, business improvement district or nonprofit organization, take the time to volunteer. This truly is a magical community. By getting involved, we can keep it that way. H
HOLLYWOOD CHAMBER OF COMMERCE OFFICERS 2017-2018 EXECUTIVE COMMITTEE
Chair of the Board Jeff Zarrinnam
Hollywood Hotel - The Hotel of Hollywood
Senior Vice Chair Donelle Dadigan
President & Founder, Hollywood Museum in the Historic Max Factor Building
Vice Chair William Roschen
Roschen Van Cleve Architects
Vice Chair Nicole Mihalka JLL
Vice Chair Michelle Sobrino-Stearns Variety
Secretary Carole Sarian
The CrisCom Company
Treasurer Dwayne Gathers Gathers Strategies, Inc.
Imm. Past Chair Fariba Kalantari, DDS
Famous Hollywood Dental Care
DIRECTORS
Homer Alba Hollywood Forever, Inc.
Sholeh Assil U.S. Bank
Paul Audley FilmL.A., Inc.
Cindy Braun Braun Consulting
Patty Brunton j2Global, Inc.
Alton Butler Line 204, LLC
Susan Cabral-Ebert Make-Up Artists & HairStylists - Local 706 IATSE
Andrea Ceragioli Paramount Pictures
Vin Di Bona FishBowl Worldwide Media
Mark Edwards MRE Communications
Catherine Farrell Kaiser Permanente Los Angeles Medical Center Group
Matt Fritch The MBS Group
John Gallogly Theatre West
Tari Garza Universal Studios Hollywood
Michael Gonzales Gonzales Law Group, APC
John Goodwin Author Services, Inc.
Howard Green Walt Disney Studios
Mike Harriel Southern California Gas Company
Melissa Logan Amoeba Music
Beth Marlis Musicians Institute
Brandon Mason Avison Young-Southern California, Ltd
Ilyanne Morden Kichaven SAG-AFTRA
Jerry Neuman Liner LLP
Francis Park Park & Velayos LLP
David Simon Kilroy Realty Corp.
Lupita Sanchez-Cornejo AT&T
Gary Taglyan Taglyan Cultural Complex
Doug Troy Trailer Park
DIRECTORS AT LARGE
Christopher Barton Hudson Pacific Properties, Inc.
Fabio Conti Conti Santi Properties
Mitchell Nedick The CW Television Network
Mark Panatier A.F. Gilmore Company
Marty Shelton NAI Capital Commercial Real Estate, Inc.
HONORARY DIRECTORS
Patti MacJennett Los Angeles Tourism & Convention Board
Kerry Morrison Hollywood Property Owners Alliance
Jeff Zarrinnam Chair of the Board Hollywood Chamber of CommerceHONORARY PAST CHAIRS
Oscar Arslanian Arslanian & Associates
Heather Cochran Television Academy
Karen Diehl Diehl Communications
Mary Lou Dudas
Bill Farrar Andrews International Security
Christi Van Cleve Roschen Van Cleve Architects
THE HOLLYWOOD MUSEUM HOLLYWOOD’S BEST KEPT SECRET…
See 10,000 Authentic Show Business Treasures spotlighting more than 100 years of Hollywood history - from the Silents to Talkies, to Hollywood’s Golden Era, Film Noir, Television and its Pioneer Years, through the rebellious 60s, special effects 70s, evolving 80s, involved 90s, technological 2000s, and beyond to current day heartthrobs!
The Hollywood Museum’s exhibits showcase the best in film, network and cable television, and new digital platforms featuring iconic and fan favorites! Named one of the top tourist attractions by LA Weekly, voted one of the Top 10 Museums in LA by the Los Angeles Tourism & Convention Board, and annually receives the Certificate of Excellence from Trip Advisor.
Located in the heart of Hollywood, at the corner of Hollywood Blvd and Highland Ave - The Hollywood Museum in the historic Max Factor Building is the “Official Museum of Hollywood” and offers visitors the most extensive collection of Hollywood memorabilia in the world featuring the glamour of Hollywood legends and stars - past, present and in the making…. See one-of-a-kind costumes, props, photographs, scripts, stars’ car collections, personal artifacts, posters, and memorabilia from favorite stars, films and TV shows.
See the “100 Years of Hollywood” exhibitfrom “America’s Sweetheart” Mary Pickford and Douglas Fairbanks, to Marilyn Monroe and Joe DiMaggio, to Brad Pitt and Angelina Jolie - featuring hundreds of costumes on dis-
play, including Marilyn Monroe’s million-dollar dress, Elvis’ personal bathrobe, I Love Lucy, Superman, Star Trek, Star Wars, Planet of the Apes, Harry Potter, George Clooney, Leonardo DiCaprio, Brad Pitt, Jennifer Lopez, Angelina Jolie and much, much more.
Visit the official “Hollywood Walk of Fame” exhibit, the Historic Photo Gallery, Max Factor’s intimate screening room and his world-famous makeup rooms where Hollywood’s greatest stars got their “look” – see where Marilyn Monroe became a blonde and Lucille Ball first donned her signature red hair! By the way, “Marilyn: The Exhibit” is always at the Hollywood Museum, and don’t forget to see Lucy, Judy, Kate and all the greats!
Beware of the “Dungeon of Doom”, located on the lower level of the museum. Once a bowling alley speakeasy during Prohibition days, today it houses “all things scary and creepy.” Visitors can walk through the spine-tingling jail cell corridor as Jodie Foster did in “Silence of the Lambs”, and see Dr. Hannibal Lecter’s jail cell outfitted with his iconic mask, artwork, straightjacket, and more. See costumes and props from “True Blood”, “Resident Evil”, “Underworld”, “The Walking Dead”, Boris Karloff’s mummy, Vampira, Frankenstein, Elvira – Mistress of the Dark, Freddie, Jason and other cult horror film favorites.
The Museum’s unique elevator transports cars and patrons up to the Grand Penthouse Ballroom on the 4th floor which is reserved for special events. The museum offers turnkey special events for personal, corporate, and fundraising celebrations. For your special event, let The Hollywood Museum roll out the red carpet and provide you with a custom, private event that delivers an authentic Hollywood experience for you and your guests. It is an ideal space for charity events, corporate meetings, private parties, after-parties, special screening events, industry conventions, tradeshows, lectures, award ceremonies, book signings, luncheons, cocktail receptions, and formal dinners…
Amazing exhibits you’ll experience at the Hollywood Musuem:
1. A piece of the original Hollywood Sign
2. Stars’ cars, including Cary Grant’s Rolls Royce
3. Hollywood’s makeup king, Max Factor’s world famous makeup rooms
4. Hannibal Lecter’s jail cell from “Silence of the Lambs”
5. 100 years of Hollywood history
6. The largest year round exhibit of Marilyn Monroe memorabilia
7. Located in the award winning Hollywood Regency style Art Deco Max Factor Building
the list of possibilities goes on and on. The Hollywood Museum in the Historic Max Factor Building, a 501 (c)(3) non- profit museum, is located at 1660 North Highland Ave (at Hollywood Blvd). The Hollywood Museum is one of the most popular tourist destinations in Hollywood and is open five days a week, Wednesday through Sunday from 10 a.m. to 5 p.m.
For more information or to purchase a ticket, call 323-464-7776 or visit www.TheHollywoodMuseum.com
A REAL COMMUNITY WITH UNIQUE NEIGHBORHOODS
BY NYLA ARSLANIAN EDITOR OF DISCOVER HOLLYWOOD MAGAZINEWhile Hollywood is a name known around the world, it is mostly associated with the industry that was spawned in this community along side the glitz and glamour of celebrity life. However, there is another, perhaps not so well-known Hollywood—the real Hollywood, a place where the people who live in this famous part of Los Angeles call “home.”
Its most distinctive landscape may be the hills with its towering sign--a very visible icon of not only Hollywood, but the entire City of Los Angeles. Dotted near the sign and throughout the hillsides along its northern border, the Hollywood Hill communities are among the areas’ oldest and most historic neighborhoods.
The proximity of these neighborhoods to the commercial core of Tinseltown and its famed boulevard is what makes Hollywood a real place and not the fantasy visitors often imagine. How can such a famous place be so amazing and, at the same time, so ordinary? Take a brief tour. Whitley Heights rises directly north of Hollywood Boulevard and was declared a National Historic District in 1982. Originally subdivided in the early 1920s by H. J. Whitley, who founded scores of towns as he followed the railroad west, Whitley Heights was the crown jewel of his many developments. Envisioned as a hill town to create a premiere development on the side of the hill, Whitley employed architects to study such towns in Spain and Italy to create a masterpiece. Homes of Spanish revival and Mediterranean style flow
into each other. It was here, in close proximity to the studios which thrived throughout the flats of Hollywood at the time, where such luminaries as Rudolf Valentino and Norma Shearer lived.
Another early development, Outpost Estates, was named for a clubhouse built by Harrison Grey Otis, owner of the L.A. Times following his acquisition of the property from Spanish land grantee Don Tomas Urquidez. The property was later acquired in 1924 by early developer Charles E. Toberman and became known as an affluent area for rich and famous residents such as Dolores Del Rio. Opulent homes featured courtyards with splashing fountains, elaborate tile work and beamed ceilings. The meticulously planned development also boasted modern utility lines that ran below the concrete roads and sidewalks—one of the first such innovations in the country.
Adjacent to Outpost, Hollywood Heights features more modest homes but still fancifully scattered on winding streets that overlook the Hollywood Bowl. A short drive from the hustle and bustle of Hollywood’s main artery, Highland Avenue, Hollywood
Heights remains a secluded retreat away from the chaos of city life with its historic homes and cultural landmarks. Some of the homes were whimsically built with their main access being an elevator off Camrose Avenue that still runs to this day.
Moving eastward and directly under the monolithic sign, numerous small communities enjoy the views, the ambiance, and the wildlife (human and animal) spreading east from the 101 Freeway. Hollywood Dell, Beachwood Canyon, the Oaks and eastward to Los Feliz and Los Angeles’ other iconic structure, the Griffith Observatory. Hollywood Dell was established in the early 1920s and today is a mix of professionals, artists, families and some famous faces. With only about 1,000 residences, it’s a cozy community that rests in the hills off Vine Street just above Hollywood Blvd. Instead of being on top of the hills, it nestles into the hills, giving it a sublime, tree-filled character.
Beachwood Canyon is located directly under the Hollywood sign. The area was formerly known as “Hollywoodland,” which was advertised by a monolithic sign that
towered over the neighborhood. For years, this area enjoyed its hillside location and proximity to Hollywood. Today, however, with the advent of GPS, smart phones and a tremendous increase in tourism to Los Angeles, the area has become besieged by visitors seeking a close view of the world-famous sign. Homes in the area range from the fanciful to the sublime, from Moroccan temples to English manors. Narrow streets angle back and forth as they wind their ways upward. The views are spectacular and it is a very special place indeed. From the canyon there are gorgeous views of downtown L.A. all the way to the Pacific Ocean.
Beachwood Canyon is the epitome of the laidback California lifestyle—tucked high above the hectic pace of city life, the relaxed vibe of the neighborhood seems to come from another era. Many celebrities have been drawn to its unique energy throughout the years, including Madonna, Humphrey Bogart and Aldous Huxley.
Residents can hike the winding hills, buy their groceries at the local markets or stop by the nearby cafes. You can horseback ride in the nearby Griffith Park hills. Hikers can climb the six sets of stairs built in the 1920s by Italian stonemasons. The canyons provide ultimate privacy, making the neighborhood seem miles away from civilization. But don’t worry; if you want to explore city life, it’s just a short drive to downtown Los Angeles.
Another unique neighborhood just west of Beachwood, near Bronson Avenue, is
Hollywood Grove. Several north/south streets with a fine collection of craftsman bungalows are a designated Historic Preservation Overlay Zone (HPOZ), perhaps the only way to protect special neighborhoods in our city. This corner of Hollywood is served by Franklin Village, a quaint little hipster ‘hood, compact and walkable.
On the eastern edge of Hollywood, Los Feliz epitomizes early filmdom glamour. The king himself, Cecil B. DeMille lived in a mansion in the Laughlin Park area of Los Feliz with Charlie Chaplin and W. C. Fields nearby. Developed more than 100 years ago, today a new generation of the entertainment industry is enjoying the beauty of the neighborhood and the community life.
But the hills aren’t the only neighborhoods that give Hollywood its distinctive residential vibe. Venture a bit south of Sunset and you will find yourself amid craftsman bungalows and Victorian era cottages. The oldest part of Hollywood is here. Originally developed into small residential parcels by former U.S. Senator Cornelius Cole, this area has continually evolved from smaller bungalow houses to multifamily apartment houses and is affectionately termed “The Flats” of Hollywood. One remnant of this era, known as Orchard Gables, remains at the corner of Wilcox and Fountain as a Historic and Cultural Landmark. It was once at the center of a small rancho when Hollywood’s claim to fame was lemons and melons and known as the Cahuenga Valley.
And, if it’s diversity you seek, look no further than East Hollywood where you’ll find the community of Little Armenia, adjacent to the commercial area along Hollywood Blvd. known as Thai Town. Armenians, Asians
and a variety of Spanish-speakers from many countries settled in this area near plentiful jobs, lower rents and public transportation to begin a new life in America. Our schools reflect this population with as many as 26 nationalities represented.
Near the intersection of Melrose and Western avenues in southeast Hollywood is a neighborhood of 42 California bungalows so tucked away it’s hard to find. Melrose Hill, whose homes were built between 1911 and 1926, acquired historic preservation status in 1988, one of L.A.’s earliest HPOZs. Originally developed in 1906, residents call the community a “step back in time” and unless you know which street to turn on from Melrose Avenue, you may never see this very special part of Hollywood.
These historic neighborhoods are the foundation of a rich and active community with residents who love Hollywood even with all its urban challenges. With five neighborhood councils and more than a dozen resident associations, there’s never a dull moment in Hollywood.
In recent years, a second wave of newcomers, attracted by its central location, cultural offerings, urban edge and nearby employment opportunities, is changing Hollywood’s scene. I’m dubbing this emerging demographic as the “Upwardly Mobile” neighborhood. Apartments and condominiums have been rising throughout the commercial center of Hollywood. They occupy nearly 5,000 new apartments that have been built with more on the way. These new dwellings are high in stature as well as rent and cater to the “new” Hollywood—young, urban and tech savvy. They enjoy being in close proximity to nightlife and Hollywood’s ever growing restaurant scene. Being subway close to downtown and the valley, this new population is influencing how Hollywood will grow. Will these newcomers become as entrenched in Hollywood as the hillside and flats residents and move from apartment living to homeownership nearby or farther afield? Will they be advocates of growth or want limits to expansion? Only time will tell, but we do know they love Hollywood, from the quick pace that new buildings lease up.
Growth and quality of life are on most local residents’ minds these days. Whether it’s finding a solution to visitors causing havoc in the hills seeking the perfect Hollywood sign selfie, or the increased traffic that people fear from new development,
growth and community co-existence will continue to be debated.
The town is split between two City Council districts, the 13th being predominately commercial as it slices westward through central Hollywood, and the 4th mostly residential hillsides and flats whose active populace wants to preserve the quality of life they’ve enjoyed for decades. It’s a constant challenge that results in a yin and yang community with business and commercial interests sometimes at odds with the surrounding residents. Demands for jobs, housing and peace of mind are all vying for equal time.
For the fortunate few who call Hollywood “home,” there are ongoing challenges such as street closures for movie premieres, but that is to be expected when your community has a name that needs no translation, attracting record numbers of visitors from the four corners of the earth. It’s a wild, wacky and wondrous Hollywood. And, to meet its many challenges of growth and opportunity, it will take a community working together to create a future that satisfies its many requirements to match or exceed its past glory.
“La La Land” it’s not—a real community, not a fantasy place—is what it is. H
THE URBAN VILLAGE
EMERGING HOLLYWOOD
Can you imagine a Hollywood that is a 24-hour live-work community where people actually walk, and where all the services needed for city living are in close proximity? That is what is quickly emerging in downtown Hollywood. The increasing number of pedestrians in our core area and those out walking their dogs is very noticeable.
It is all part of a vision, now more than two decades old, to turn central Hollywood into an urban village. That vision was articulated by the former Community Redevelopment Agency, which came to town in the mid-1980s. At that time, that vision would have been difficult for many to imagine as buildings were boarded up and companies were abandoning Hollywood. Now we are witnessing the reality as it comes together. However, it did not just happen as if by magic. There were numerous factors that have contributed to this success – beginning with Metro construction.
ICON the new home to
The decision was made in the early 1990s to reroute the Metro Red Line through Hollywood to the San Fernando Valley rather than the original plan to take it west on Wilshire and then north on Fairfax. This decision had enormous implications for Hollywood. It meant that this community would be on the “backbone line” of the entire Metro system. Although Hollywood endured nearly a decade of transit construction, when the subway opened in 2001, it became easy to see that the end product was worth the disruption.
The imminent arrival of Metro spurred renewed interest in the motion picture capital. Staging areas for the construction became prime sites for development. In the mid1990s, development giant TrizecHahn from Canada proposed a massive entertainment complex at the corner of Hollywood and Highland Avenues that would be anchored by a theatre built specifically to house the Academy Awards®. The commitment by the Motion Picture Academy to the $600-million project sealed the deal and, in 1998, construction began. Although it had a shaky opening in 2001 in the aftermath of the 9-11 tragedy, the center soon “found its legs” and has been a major anchor of the tourist district.
Hollywood & Highland® demonstrated what was possible. Other projects soon followed, including the ArcLight Cinemas at the Cinerama Dome and the Sunset + Vine mixed-use project with market-rate housing and a Bed, Bath, & Beyond store.
In 1996, the Hollywood Chamber of Commerce organized the first business improvement district (BID) in the community – the Hollywood Entertainment District (HED). Covering only a six-block area and with a $600,000 annual budget, the BID hired armed security guards and cleaning crews. Within three months, crime within the BID boundaries had dropped 50 percent. The HED quickly expanded and four additional BIDs were formed for other commercial areas of Hollywood. Two additional BIDs are in formative stages – the proposed Hollywood/Western and Route 66 BIDs. The work of the BIDs has been a critical element in fostering an environment that feels clean and safe for businesses and residents.
With Hollywood & Highland™ as an anchor in western Hollywood, there was a need for another anchor further east. The Sunset & Vine project, including the W Hotel, with 350 apartments, 150 condominiums, and 60,000-sq.ft. of retail space (with a Trader Joe’s) filled the bill. The project, opposite the historic Pantages Theatre, was complicated, taking six years to put together and secure government
approvals. It entailed assembling nearly a square block of property and doing a land-swap with Metro. The project broke ground in 2008 just before the bottom fell out of the stock market. A delay of even a few months would likely have killed this important project.
The opening of the W Hotel in 2010 was a jump start for the central part of Hollywood. Soon numerous other projects were proposed and began construction, resulting in the addition of thousands of new residents to the neighborhood.
Today, Hollywood has become a mecca for Millennials (those 18 to 35 years old). At 35-percent of Hollywood’s population, the community now has the highest percentage of Millennials in Los Angeles County, even exceeding areas such as West L.A. and Santa Monica. Within a three-mile radius of Hollywood, Millennials now comprise 29-percent of the population, only bested by Downtown L.A.
The arrival of the Millennials has helped to propel the vision of Hollywood as a livework-play community. Studies have shown that Millennials crave the 24/7, walkable, mixed-use neighborhood that Hollywood is increasingly providing. Since 2003, more than 5,000 housing units have been added in Hollywood, with another 2,500 under construction in 2017 and more than 7,500 in the pipeline.
For more than 30 years, there had not been a speculative office building erected in Hollywood. With the arrivals of the Millennials, that changed virtually overnight. More than one-million sq.ft. of new office space has been built attracting major entertainment firms such as Netflix, Viacom and Fender Guitar, bringing thousands of jobs that will further revitalize Hollywood. New hotels are also part of the equation. Three major hotels are currently under construction and should open in 2017 –the 180-room Dream Hotel, a 112-room Hampton Inn, and a 225-room Kimpton Hotel. There are another dozen or so hotels that have been proposed in Hollywood. With its close proximity to Universal Studios and their new Wizarding World of Harry Potter, Hollywood hotels stand to draw guests planning to visit that attraction, but they will also host travelers in town to do business with some of the new entertainment/tech companies locating here.
Each of these new hotels will have amenities that will benefit not just their guests,
but also local residents. Whether it is new restaurants, rooftop entertainment terraces, or meeting spaces, they are expected to be popular with the locals. But more than that, they will help to reactivate the street and further enhance the visitor experience.
The Hollywood that is emerging today is a far cry from the community of two decades ago. Then, it was a downtrodden neighborhood with boarded-up buildings. The police would close Hollywood Blvd. at 10 p.m. on weekends to fend off the cruisers. Local residents avoided coming to central Hollywood unless they absolutely had to do so.
Today, Hollywood is very different. Pedestrians are out on the streets at all hours. There is a vibrant night life, with new retail establishments and restaurants and hotels that attract not only visitors, but also locals. Historic buildings are being preserved and repurposed. Companies are moving back to Hollywood. It is once again a neighborhood where people want to be. One of the most famous neighborhoods in the world is finally back. And that is how it should be. H
THINGS TO SEE AND DO
WHEN IN HOLLYWOOD, FOCUS ON EXPERIENCING EVERYTHING
So you are in Hollywood. Now what? There are plenty of things to see and do for days over. Whether you’re a local or a tourist, single or with loved ones, on business or pleasure, staying for a weekend or longer, Hollywood has all that you seek. As Hollywood continues to grow, this world-famous community has its eyes on you! Hollywood is very walkable, family friendly and welcomes your pet. Leave the car behind, and step onto the most entertaining sidewalk. Enjoy a stroll along Hollywood Walk of Fame, check out upcoming star ceremonies on walkoffame.com, snap photos or be in the photos, be treated like a celebrity, meet their wax figurines, get in their shoe-prints or touch their hand-prints. Make sure to take a sneak view of the Hollywood peak, and explore Hollywood’s historic landmarks and architecture. As a cultural arts center and entertainment capital, Hollywood also takes you closest to the world of glitz and glamour. Find it all in this guide… Hollywood Bowl extravaganza, concerts, plays, museums, landmarks, and more stars.
EL CAPITAN THEATRE & ENTERTAINMENT CENTER
Conveniently located at 6838 Hollywood Blvd. and in the heart of Hollywood, the El Capitan was built in 1925 as a legitimate theater. This treasure was restored to its former glory thanks to Disney and Pacific Theatres and is listed on the National Register of Historic Places. Inside the theater, visitors will experience a restored Wurlitzer Pipe Organ. The El Capitan experience often features interactive pre-shows and movie-themed displays, as well as special events based on current releases. For tickets and information, call (323)467-9545 or visit elcapitantheatre.com
HOLLYWOOD WALK OF FAME
The Hollywood Walk of Fame is an internationally recognized icon: the star-studded Walk is a public sidewalk that stretches on
both sides of Hollywood Boulevard and Vine Street. There are approximately 25 star ceremonies annually, and each ceremony is live-streamed through walkoffame.com. And now with the new official Walk of Fame app, the Walk of Fame maintains its ranking as a world-class top visitor attraction. The Walk of Fame has served as a tribute to those who worked diligently in the entertainment industry; ceremonies are free of charge, enjoyed by the public, and filled with international media outlets. To nominate your favorite star or check out upcoming ceremonies, call (323)4698311 or visit walkoffame.com
“FOREVER HOLLYWOOD” MOVIE AT THE EGYPTIAN THEATRE
If you are looking to discover or rediscover the unique story of Hollywood and its famous movie industry, this hour-long movie
produced by the American Cinematheque and playing at Grauman’s Egyptian Theatre is a “must see.” Sit back and relax as you learn about the Hollywood Community from the early silent pictures to the glittering nightlife to the great studio era. The Egyptian Theatre was the first theatre to host a world class movie premier and is located at 6712 Hollywood Blvd. For show times and screening information, call (323)466-FILM or visit egyptiantheatre.com
CAPITOL RECORDS
Located at 1750 North Vine Street, this landmark building is one of Hollywood’s most recognized icons. The light on its rooftop spire flashes “Hollywood” in Morse code. In the lobby you will find displayed gold albums of its many artists. John Lennon, Ringo Starr, George Harrison, Garth Brooks, and other Capitol artists’
HOLLYWOOD BOWL
The Hollywood Bowl is about as famous as Hollywood itself! It is the host venue to LA’s best symphonies, live concerts, and events for the whole family. The variety makes it fun for all ages who want to experience history, culture, and music. Create your own picnic in the outdoor setting and enjoy music under the stars. Located at the world-famous Hollywood Bowl is also a museum which features artifacts, photos, and legendary programs on display. For more information call (323)850-2000 or visit hollywoodbowl.com
stars are on the sidewalk in front of the building. For information call (323)4626252 or visit hollywoodandvine.com
DOME ENTERTAINMENT CENTER
ArcLight is where movie lovers belong. Conceived by and for people who value the art and entertainment of the moving image, ArcLight’s design, amenities, service, and programming create a celebration of movies, and a more refined and complete movie-going experience. ArcLight Hollywood’s auditoriums begin with a “black box” design aesthetic, which favors undistracted viewing over opulence, and features the best in sight and sound technology. Also at ArcLight is the Cinerama Dome. Built in 1963 in a giant, white 72-ft high geodesic style, the dome was designed to feature Cinerama, a wide-screen format of the early 60s, which used three separate 35mm projectors and a vast curved screen to present realistic travelogues. It recently has been showing popular movies utilizing advanced technology. It is also one of the most identifiable Hollywood landmarks. Each seat is individually reserved and the plush seating make for a comfortable experience. Go to arclightcinemas.com to reserve seats and for more information.
THE STUDIOS AT PARAMOUNT STUDIO TOUR
Witness Hollywood history in the making with an intimate tour of The Studios at Paramount. During your 2-hour visit, a knowledgeable guide will lead your small group on a behind-the-scenes look at the longest operating and only remaining major studio in Hollywood. As you walk in the footsteps of legends, you’ll see where some of the most celebrated motion pictures were made and leave feeling like a
Spart of film history. Tours are available Monday through Friday (except holidays) at 10am, 11am, 1pm and 2pm. Reserve tickets by calling (323)956-1777 or visit TheStudiosAtParamount.com
STARLINE TOURS
Hollywood’s #1 celebrity tour company offers the largest selection of Los Angeles tours and has been featured on “Ellen,” “American Idol,” “The Muppet” movies, and “Iron Man 3.” Their Hop-on Hop-off Double Decker City Tour (with commentary in 9 languages) is known as the best way to see LA. Enjoy tours to Warner Bros., Universal Studios, Disneyland, San Diego and Tijuana. Private Tours or Bus Charters are available for groups. Located in central Hollywood at 6925 Hollywood Blvd., call (323)463-3333 or visit starlinetours.com
HOLLYWOOD & HIGHLAND™ AND THE DOLBY THEATRE
A world-famous tourist destination and a local hot spot, Hollywood & Highland™ offers a highly successful mix of shopping, dining, and glamour. The entertainment complex features a dramatic central plaza, which was inspired by the set of the silent movie classic “Intolerance”. The bridge in the central plaza also offers the best view of the Hollywood Sign. The crown jewel of the complex is the Dolby Theatre, home to the Academy Awards ceremonies, with a grand staircase leading to Oscar® winner displays. For more information visit hollywoodandhighland.com and dolbytheatre.com
HOLLYWOOD SIGN
One of the most recognizable structures in the U.S. and around the world, this famous
icon sits high atop the Hollywood Hills. It was declared a historic landmark in 1973. Since it was significantly in need of repair, the Hollywood Chamber of Commerce spearheaded an effort to raise money to fix the Sign in 1978. Today you can see the famous Sign from Hollywood & Highland, or on a private tour. For more information call Hollywood Chamber at (323)469-8311 or visit hollywoodsign.org
HOLLYWOOD WAX MUSEUM
See your favorite stars immortalized in wax in scenes from their films. Located at 6767 hollywood blvd., Hollywood wax museum features work done by the industry’s most talented artists, including a section that is sure to send chills down your spine. For more information, call (323)462-5991 or visit hollywoodwax.com
THE HOLLYWOOD MUSEUM IN THE HISTORIC MAX FACTOR BUILDING
The famous Hollywood Museum is housed in a building which alone is worth seeing! The iconic pink tower is home to the birthplace of modern-day make-up and beauty products. Featuring rooms specifically designed for Blondes, Brunettes, and Redheads, it is where Marilyn became a blonde and Lucy became a redhead! On display, you will find some of the most famous movie sets including “Moulin Rouge,” and “Silence of the Lambs,” as well as a host of gowns worn by Hollywood’s leading ladies. Special exhibits are showcased throughout the year, ranging from Academy Award Season to new Walk of Fame exhibit. The museum also features historical photos and never-before-seen memorabilia. For museum hours of operation, call (323)4647776 or visit thehollywoodmuseum.com
MADAME TUSSAUDS HOLLYWOOD
Discover the all new Marvel Super Heroes 4D experience at Madame Tussauds Hollywood! Offering visitors a look at the rich and famous for more than 200 years, the Madame Tussauds experience begins when guests sashay down a red carpet on a unique and emotionally-charged journey. Get up close, touch, and take pictures with A-list heavyweights and historical icons. Spread over three floors and 18 themed zones, there’s plenty of surprises and truly breathtaking experiences. Many of the wax figures are unique to this attraction. Madame Tussauds is open 7 days a week
E xplore the rainforest, jungle, and savanna… all in the heart of L.A. With im mersive exhib its, live presentations and shows, a kids’ play park, a beautiful carousel, and much more, the Los Angeles Zoo is wild fun for the whole family.
right in the heart of Hollywood located at 6933 Hollywood Blvd. madametussauds. com/hollywood or call (323)798-1670
FAMILY THEATRE PRODUCTIONS
Operating from its location on Sunset Boulevard near La Brea since its founding in 1974, Family Theatre Productions has produced more than 900 entertaining and inspirational family-oriented programs, resulting in more than 10,000 television and radio broadcasts. Founded by the late Holy Cross Father Patrick Peyton CSC, the motto of the theatre has long been, “A family that prays together stays together.” Programs produced at the theatre have starred some of Hollywood’s brightest stars, including James Dean and Grace Kelly, and George Lucas had his first film credit as an assistant cameraman with the theatre. For more information on films, broadcasts radio series, awards, student film competitions and many other community activities, please call (323)874-6633. Family Theatre Productions is located at 7201 Sunset Boulevard, Hollywood, or visit familytheater.org
PANTAGES THEATRE HOLLYWOOD
Beautifully restored to its original opulence, the Pantages Theatre is a show in and of itself! Host of Broadway hits such as “Wicked,” “Annie,” “The Lion King,” as well as some new favorites, like “Hamilton” which is taking residency from August until the end of 2017. The Pantages Theatre caters to all audiences and is truly a gem of Hollywood. It is located at 6233 Hollywood Blvd, near the famous Hollywood and Vine intersection. For more information, call (323)468-1700 or visit hollywoodpantages.com
TCL-CHINESE THEATRE
Celebrating its 90th anniversary this year, the Grand opening of the Grauman’s Chinese Theatre in Hollywood was on May 18, 1927, the most spectacular theatre opening in motion picture history. The film being premiered was Cecil B. DeMille’s the “King of Kings”. Built by theatre entrepreneur Sid Grauman with investments from United Artists and MGM Studios, the theatre was spectacular in its ‘Hollywood-Chinese/Deco’ design. It was at that time the cement ceremonies of placing
the hand and footprints of famous movie stars began. Since then the Grauman’s Chinese Theatre has become the most popular tourist attraction in Los Angeles. In 2013, the theater’s owners teamed up with TCL, China’s biggest electronics manufacturers, and renamed the TCL-Chinese Theatre. With this partnership, the theatre was completely renovated into an IMAX Theatre with the new Lazer projection system. tclchinesetheatres.com
JIMMY KIMMEL LIVE
Live from Hollywood Boulevard at the famous El Capitan Entertainment Center, it’s Jimmy Kimmel Live! This late night talk show features celebrity guest interviews and popular musical acts. The public (ages 18+) is invited to reserve tickets by calling 1-866-JIMMYTIX or by going to jkltickets.com. Jimmy Kimmel Live! Airs every weeknight at 11:35 p.m. (PST) on ABC.
GREEK THEATRE
Located in the picturesque setting of Griffith Park, the Greek Theatre is an internationally known venue that presents a wide variety of headline entertainment. The Greek is owned by the City of Los Angeles and was built in 1929 as a part of the Griffith Park development of recreation areas for the people of Los Angeles. The Greek underwent a multi-million dollar renovation in 2006 to restore the original façade for the 75th Anniversary. Since then the Greek continues to be one of the more extraordinary public venues. greektheatrela.com
THE HOLLYWOOD PALLADIUM
One of Hollywood’s latest remodeled historic landmarks is the Hollywood Palladium. Opened in 1940 with its signature moderne style, the Hollywood Palladium became a landmark on Sunset Boulevard featuring the best of the big bands and the Swing-music they performed. Since then, the Hollywood Palladium has hosted Jazz concerts, rock concerts, punk rock, heavy metal concerts, orchestra, charity balls, political events and radio broadcasts. In 2007, Live Nation renovated the building and restored its exterior back to the original design. thehollywoodpalladium.com
SUNSET BRONSON STUDIOS
Hollywood has always been a film studio town and its tradition continues operating at historic studios in Hollywood. These are the
PARAMOUNT PICTURES
There’s nothing like getting up close and personal with Hollywood’s original movie studio. With action going on all around—whether it’s actors dressed in period costumes, a full replica of New York City’s boroughs, or a trainer with his screen-stealing stunt dog—the Studio Tour offers a glimpse into a true live-working studio campus. Between the rich history and bustling new productions on the lot, it doesn’t take long to realize: you’re in Hollywood. Beyond the sights and stories, it’s the passion of the Studio Pages, striving to break into a famously completive industry, that truly brings the tour to life and reminds us that Hollywood dreams don’t have to stay on the silver screen.
H O LL Y W OO D
Directions: US 101 exit Vermont North 1 mile. Travelodge location central to all visitor attractions. Walking distance to major hospitals. Closest Travelodge to downtown Los Angeles. Located close to Metro Red Line Station Vermont & Sunset.
VISITORS & ACCOMMODATIONSGUIDE
Hollywood Plaza Inn
Hollywood Plaza Inn
• Spa Suites and Executive Rooms available.
• Spa Suites and Executive Rooms available.
• Just 2 Blocks from Hollywood & Highland, Walk of Fame, Grauman's Chinese Theatre, Ripley’s & Wax Museum, Shopping Mall
• Just 2 Blocks from Hollywood & Highland, Walk of Fame, Grauman's Chinese Theatre, Ripley’s & Wax Museum, Shopping Mall
• Minutes from Beverly Hills, L.A. Zoo, Farmers Market, NBC Studios, Griffith Park & others
• Minutes from Beverly Hills, L.A. Zoo, Farmers Market, NBC Studios, Griffith Park & others
• Rooms includemicrofridge, iron, phones, hi-speed/ wireless internet, coffee makers, AC, TV & Free Movies
• Rooms includemicrofridge, iron, phones, hi-speed/ wireless internet, coffee makers, AC, TV & Free Movies
• Pool, Spa & Restaurant on premises
• Pool, Spa & Restaurant on premises
Hollywood Hotel OccupancyRates
Hollywood Hotel OccupancyRates
TCL Chinese Theatre
TCL Chinese Theatre
small rental studios that have been around since the 1920s and are still in business. The Sunset Bronson Studios originally was the Hollywood home of Warner Bros. Located on Sunset Boulevard since 1920, the Warner studio stayed in Sunset Bronson Studios until the mid-1940s when the studio property became a television lot and later a rental lot. Talkies were born on this lot with the success of “The Jazz Singer” in 1927 and where one of the first studio-owned radio stations (KFWB) was headquartered. In 1954, KTLA, the former Paramount television station located on the former Warner lot and is still there today. The studio was purchased in 2008 by Hudson Capital, LLC. At that time the television shows located on the lot included “Divorce Court”, “Judge Judy”, “Judge Joe Brown” and the “Hannah Montana” show. Currently, the studio is hosting the continuing shows of “Judge Judy”. sgsandsbs.com
Built in 1927 by Sid Grauman and host to many star-studded movie premieres and events in Hollywood's early days, today The Chinese Theatre still draws the stars with its famous footprint ceremonies, a tradition that started with Mary Pickford and Douglas Fairbanks in 1927. Movie stars are still immortalizing themselves in the forecourt of the theater.For more information, call (323) 461-3331 or visit www.tclchinesetheatres.com.
SUNSET GOWER STUDIOS
Built in 1927 by Sid Grauman and host to many star-studded movie premieres and events in Hollywood's early days, today The Chinese Theatre still draws the stars with its famous footprint ceremonies, a tradition that started with Mary Pickford and Douglas Fairbanks in 1927. Movie stars are still immortalizing themselves in the forecourt of the theater.For more information, call (323) 461-3331 or visit www.tclchinesetheatres.com.
2011 N. Highland Ave., Hollywood CA 90068
2011 N. Highland Ave., Hollywood CA 90068
(323) 851-1800 • (800) 232-4353
(323) 851-1800 • (800) 232-4353
Email: 05491@Hotel.Bestwestern.com
Email: 05491@Hotel.Bestwestern.com
Mention ad forSPECIAL DISCOUNT RATES
Source: SmithTravel Research Custom LodgingReport
Originally, this studio was Columbia Studios, born at Gower and Sunset in 1919 when the founders were making ‘Poverty-Row’ comedies under the company name of CBC. By 1924, the company became Columbia
Hollywood& Highland and the Dolby Theatre
Hollywood& Highland and the Dolby Theatre
A world-famous tourist destination and a local hot spot, a highly successful mix of shopping, dining and glamour comes alive at Hollywood & Highland. The entertainment complex features a dramatic central plaza, (inspired by the set of the silent movie classic, “Intolerance”) showcasing the Hollywood Sign. Visitors can take a tour of the home of the Oscars, the Dolby Theatre, which also boasts dozens of live-theatre performances throughout the year.For more information visit www.hollywoodandhighland.com and www.dolbytheatre.com
A world-famous tourist destination and a local hot spot, a highly successful mix of shopping, dining and glamour comes alive at Hollywood & Highland. The entertainment complex features a dramatic central plaza, (inspired by the set of the silent movie classic, “Intolerance”) showcasing the Hollywood Sign. Visitors can take a tour of the home of the Oscars, the Dolby Theatre, which also boasts dozens of live-theatre performances throughout the year.For more information visit www.hollywoodandhighland.com and www.dolbytheatre.com
LA ZOO & BOTANICAL GARDENS
SThe Los Angeles Zoo and Botanical Gardens is home to more than 1,100 animals representing 250 different species, many of which are rare and endangered. Their beautiful 113-acres also offer a carousel, play park and Safari shuttle. Conveniently located in Griffith Park where the I-5 and 134 freeways meet. Plan your visit at lazoo.org
The Hollywood Bowl is host to LA’s best symphonies, rock concerts, and even kid’s events. The variety makes it fun for the entire family! Create your own picnic in the outdoor setting and enjoy music under the stars. Located at the world-famous Hollywood Bowl, is also a museum that features artifacts on the Hollywood Bowl, from photos to programs. For more information, call (323) 850-2000 or visit www.hollywoodbowl.com.
The Hollywood Bowl is host to LA’s best symphonies, rock concerts, and even kid’s events. The variety makes it fun for the entire family! Create your own picnic in the outdoor setting and enjoy music under the stars. Located at the world-famous Hollywood Bowl, is also a museum that features artifacts on the Hollywood Bowl, from photos to programs. For more information, call (323) 850-2000 or visit www.hollywoodbowl.com.
HollywoodSign
One of the most recognizable images in our country and around the world, this
Pictures. At first they were considered a small under-funded film company until they hired a young but experienced director by the name of Frank Capra. Capra produced and directed some of Columbia’s most important and award-winning films such as “It Happened One Night,” making the company competitive with the major studios at that time. Later Columbia produced such classics as “From Here to Eternity” with Frank Sinatra, “On the Waterfront” with Marlon Brando, and "The Bridge On the River Kwai" among many others. In 1951, Columbia’s ‘Screen Gems’ became a television arm of the company producing such shows as “Father Knows Best”, “The Partridge Family”, “Bewitched”, “I Dream of Jeannie” and “The Monkees”. By 1970, the Columbia Gower Street studio was sold and became the Sunset-Gower Studios leasing space to various motion picture and television producers. In recent years, the studio has hosted the “Arsenio Hall Show”, “Dexter”, “Let’s Make a Deal” and other popular shows. sgsandsbs.com
ROOFTOP CINEMA CLUB
Rooftop Film Club at The Montalbán movie event has become a staple of Hollywood’s culture scene. The exciting outdoor film experience shows classic, cult and recent film releases and promises an alternative movie experience allowing you to enjoy the very best of film under Hollywood’s bright sky. Film lovers are able to lounge on comfy chairs and watch their favorite movies on the big screen. rooftopcinemaclub.com/los-angeles
WARNER BROS. STUDIO TOUR HOLLYWOOD
Warner Bros. Studio Tour Hollywood offers film fans a glimpse of real sets and soundstages where the greatest names in entertainment made history as they touch, tour and explore the iconic 110-acre film studio that brought “Argo” and “Ocean’s Eleven” to the big screen. From “The Big Bang Theory” to “Friends,” the Studio Tour takes guests behind the camera for a revealing look at how the magic is made. Warner Bros. Studio Tour Hollywood is open daily and closed on Christmas Day. Reservations are recommended and all children eight years or older are welcomed. Tickets are $62 per person and can be purchased online at www.wbstudiotour.com or by calling 818-977-TOUR (8687) H
DOME ENTERTAINMENT CENTER
Dome Entertainment Center is an iconic entertainment destination home to the Cineramadome.
Cineramadome is a historic landmark theater located in the heart of Hollywood on Sunset Boulevard between Vine St. and Ivar Ave. Tourist and locals frequently visit the center to catch a movie at the state-of-the-art 14-screen Arclight Theater or to enjoy one of the inviting dining experiences offered by the center. Stella Barra offers artisanal pizzas in a spacious and rustic-chic environment, which is located next to the widely popular Veggie Grill. Blue C Sushi operates a modern self-serve styled sushi restaurant. Non-dining attractions include new tenant Salon Republic which will be opening towards the end of year, where beauty trends and styles are created to inspire; The Body Factory which focuses in holistic wellness, neighbored by the posh tanning salon At the Beach. Also, encompassing the second floor is 24 Hour Fitness Super-Sport where members and visitors can enjoy the great amenities the club has to offer to get their heart pumping and muscles burning.
6360 Sunset Blvd., Hollywood, California 90028
A development by: Robertson Properties Group 120 N. Robertson Blvd., Los Angeles, CA 90048 Phone: (310) 652-3620 Fax: (310) 652- 8538
WALK IN THE PATH OF FAMOUS STARS
The world-famous Hollywood Walk of Fame was originally conceived in 1953 by the Hollywood Chamber of Commerce. The public sidewalk boasts celebrity stars cemented on either side of Hollywood Boulevard from Gower to La Brea, and Vine Street between Yucca and Sunset Boulevard. These five-pointed stars made of terrazzo and brass, the ceremonies, and the adoring fans have made the Hollywood Walk of Fame the premier destination it is today.
Stars inducted in late 2016 and 2017 include Kathy Bates, Usher, Kevin Hart, Allison Janney, Clarence Avant, Toshiro Mifune, Lee Daniels, Ryan Reynolds, Viola Davis, Amy Adams, New Edition, Brett Ratner, Adam Levine, George Segal, Haim Saban, Elvis Duran, Gary Sinise, Chris Pratt, Wolfgang Puck, and a double star ceremony for Goldie Hawn and Kurt Russell.
New stars continue to be dedicated at the rate of about two each month, with ceremonies drawing crowds of admiring fans to share the moments with their favorite stars. Hollywood Chamber of Commerce President and CEO Leron Gubler has presided over more than 250 ceremonies. “I have the distinct honor of emceeing the ceremonies since the passing of our great Honorary Mayor Johnny Grant,” said Gubler. “I hope he is watching us with a smile as we continue his hard work.”
The star ceremonies attract media coverage from all over the world and are responsible for bringing millions of tourists to Hollywood annually to see its world-famous Walk. Ana Martinez, aka Stargirl, Producer of the Walk of Fame ceremonies for about 30 years, has produced more than 700 ceremonies. “It has been a lifetime of working with Hollywood’s biggest stars and I love it,” she said.
Nominating someone for a star is as simple as can be! The Walk of Fame Committee asks for a completed nomination application, and a commitment to sponsor the star should their celebrity be selected. Also, celebrities must sign off and agree to the nomination should someone put one forward. Anyone can nominate their favorite celebrity, including a fan. The Walk of Fame categories include Motion Pictures,
Television, Radio, Recording and Live Performance. Each year, the Committee receives an average of 300 nominations and selects approximately 20-24 names for insertion into the world-famous Walk. Honorees are announced in June and have two years to have their star dedication ceremonies.
“The Walk of Fame Committee continues to select an elite group of personalities to become our newest Walk of Famers and these star ceremonies help make Hollywood the most famous community in the world!” said Martinez.
Whether strolling down the path of celebrity stars, or experiencing a live star ceremony, the public sidewalk is open around the clock, 365 days! There are no admission tickets or fees to experience the star-studded sidewalk. There are many more ceremonies to come! The Walk of Fame ceremonies are free and open to fans and the public. Early arrival is suggested. The ceremonies are announced and live streamed exclusively on the official website www.walkoffame.com for those who cannot attend and can be seen by fans around the world. You can follow our Walk of Fame and the Hollywood Chamber of Commerce on social media for updates or read about Ana’s shenanigans behind the scenes of the Walk of Fame on Twitter @Wofstargirl.
Experience the Hollywood Walk of Fame today. Download the app for iPhones and Android devices at officialhollywoodwalkoffameapp.com.
Can anyone imagine what Hollywood would be like without the Walk of Fame? H
HONDA OF HOLLYWOOD
Honda of Hollywood is a family owned and operated business serving the community since 1937. Starting out at their current location as a body shop, they are one of the original Honda Motorcycle (1961) and automobile (1970) dealerships in the country.
Honda of Hollywood offers new and used automobiles for sale and lease, parts and accessories, service departments featuring express service and a collision repair center on site. For a friendly, no hassle experience, visit them at Honda of Hollywood. They offer special pricing to Hollywood chamber members. Call Today!
6511 Santa Monica Blvd. Hollywood, CA 90038 (323) 466-3247 • (800) 371-3718
hondaofhollywood.com
AUTOMOTIVE PASSIONS
FROM LUXURY AND CLASSIC TO SPORTY AND UNIQUE
In Hollywood, especially, the car you drive is an L.A. form of self expression. You are what you drive—or at least THINK you are. Luxury, classic, sporty, convertible, customized, pink, orange or simply in black color, you can see all sorts of head-turning cars in Hollywood. Cars, cars, everywhere. But as they say, beauty is more than skin deep and our relationship with the automobile is profound.
The movies and the automobile rose almost simultaneously in popularity and the Hollywood town-scape was developed and laid out with both the automobile and streetcar in mind. However, by the late 50s, the car was king and both Sunset and Hollywood Boulevards were filled with teenage cruising depicted in the film “American Graffiti.”
In 1938, sportsman Bill Robertson’s body shop did a brisk business on Santa Monica Boulevard near Wilcox. A motorcycle enthusiast, in the late 50s his preferred ride was a Honda motorcycle and he opened a dealership. When Honda introduced its auto line, Robertson became one of the nation’s first Honda dealers. According to grandson, Don Robertson, it was the energy crisis of the mid-70s that helped Japanese cars, and in particular, the Honda brand, become a viable alternative to U.S. models due to their fuel efficiency.
Today, Bill Robertson’s legacy continues. Honda of Hollywood has continued to grow through the years with both its auto
and motorcycle business flourishing. “A lot has changed since those early years,” said Robertson. “We were all on a first name basis, knew everyone in the company.” The Robertson name is legend as several branches of the family run Honda dealerships throughout the region.
Much has changed since then, but like so many Hollywood innovations, it was here that the U.S. presence for Honda began.
The rest, as they say, is history.
When KTLA, the late Johnny Grant and parade entrepreneur Bill Lomas joined forces to recreate the Hollywood Christmas Parade in 1978, Bill’s connection with local car clubs gave car owners a chance to show off their prized possessions. That tradition continues today thanks to Associated Television International that now produces the parade. Each year, while Hollywood celebrates the holidays, it also gives homage to the automobile as a parade of celebrities ride the parade route atop of an impressive display of classic cars,
along with bands, mega balloons and equestrian teams.
And if all this history is not enough, imagine touring or just driving around Hollywood in a Maserati. If that’s not quite your style, how about zipping around town in a Zipcar vehicle. Just hop in and go—no hassles, no garage just freedom. Or, for the celebrity experience, a sleek black limousine is yours for the night, just add champagne. Who’s to know that it’s not you who owns the Maserati or aren’t an A-list star out for the evening? After all, this is Hollywood where the car you drive is a form of self expression. H
THIS IS HOLLYWOOD, WHERE THE CAR YOU DRIVE IS A FORM OF SELF EXPRESSION.
SHOPPING
SEE IT, BUY IT, ENJOY IT! TREAT YOURSELF LIKE A STAR
From luxury brands to hand-crafted personalized gifts, you can find anything that you want in Hollywood. And when it comes to shopping, Hollywood offers something for everybody. To be sure, walking our famed boulevard is always an entertaining and interesting excursion with stores offering an eclectic assortment of wares to amuse and tempt.
Avisit to one of Hollywood's most prominent attractions, the iconic Hollywood & Highland Center at that intersection is an experience in itself. Designed around a playful courtyard, the three story entertainment, dining and shopping complex is inspired by the Babylon scene from the D.W. Griffith 1916 silent film Intolerance. Follow the “Road to Hollywood” artwork embedded
in concrete and read true stories about being discovered in Hollywood, or go up to the third level for one of the best views of the Hollywood Sign. Shop at the many stores from fanciful kiosks in the courtyard to Louis Vuitton or Forever 21. If you have time and it’s not Oscar® or award season, take a tour of the Dolby Theatre, home to the Academy Awards©. An added bonus to shopping at Hollywood & Highland™ is the Elephant Card which offers great savings, services and special offers. Parking is plentiful with a great rate with validation.
Nearby you’ll find fun gift shops at Madame Tussauds Hollywood and the TCL Chinese Theatre IMAX. And if it’s shoes you’re after, another block to the Hollywood Galaxy should be your destination. Across the street, more shopping for clothing at H&M. But if your sweet tooth is calling, be sure to stop at Ghirardelli Soda Fountain and Chocolate Shop.
If you have the time, enjoy the walk down to the world-famed intersection of Hollywood & Vine. At this end of Hollywood, you’ll find everyone’s favorite market, Trader Joe’s, and nearby a Bed Bath & Beyond and a Walgreens like none other. Don’t worry about the ride back; hop on a train at one of Hollywood's three subway stations which cost only $1.75 (less for seniors), across from the Pantages Theatre (almost in the lobby of the W Hotel), and you’ll be whisked right back to Hollywood & Highland or to the next stop at Universal City where CityWalk with more fun,
shopping and restaurants awaits.
Of course there’s a lot more shopping to be found in Hollywood’s core area, but that’s for another day.
If you want to do your shopping with your fingers, you’ll find the perfect gift for the person who has everything—their own Hollywood “Walk of Fame” replica star, and a variety of Hollywood and Walk of Fame related gifts ranging from the officially-licensed canvas prints of the Hollywood Sign at hollywoodsignphotos. com to personalized Walk of Fame plaque at giftoffame.com . H
BEST VIEW OF HOLLYWOOD SIGN | DOLBY THEATRE
HOLLYWOOD ED
LEARN, EXPERIENCE AND LIVE HOLLYWOOD
In 2009 the Hollywood Chamber of Commerce along with the Hollywood Property Owners Alliance (HPOA) launched the Hollywood ED initiative - a working group of over 20 Hollywood trade schools dedicated to branding Hollywood as an education destination with ties to the entertainment industry and the arts.
Hollywood ED member schools meet periodically to discuss issues of mutual concern. The Hollywood ED working group is chaired by Jon Clayden of Emerson College.
Hollywood ED recently launched their discount card program, an opportunity for local businesses to partner with post-secondary institutions here in Hollywood. As a benefit provided to students for free, this card gives them access to discounts throughout various establishments throughout Hollywood. To learn more about this program and how to become involved, visit the Hollywood ED website www.hollywoodchamber. net/Hollywood-Ed
For further information on Hollywood ED please contact the Chamber’s Vice President of Public Policy, Nicole Shahenian at Nicole@hollywoodchamber.net. H
American Academy of Dramatic Arts
1336 N. La Brea Ave. Hollywood, CA 90028 (323)464-2777, (323)464-1250
www.aada.edu
The American Musical and Dramatic Academy 6305 Yucca Street, Los Angeles, CA 90028 323-469-3300, 323-469-5246
www.amda.edu
Elegance International
6767 Sunset Blvd., Los Angeles, CA 90028 (323)871-8318
www.ei.edu
Emerson College
5960 West Sunset Blvd., Los Angeles, CA 90028 323.952.6411
www.emerson.edu/ela
International Dance Academy Hollywood
6755 Hollywood Blvd., Ste 200
Los Angeles, CA 90028
(323)463-8865
www.idahollywood.com
Kings Education
1555 Cassil Place, Los Angeles, CA 90028-7105 (323)963-5311, (323)963-5288
www.kingseducation.com
The Los Angeles Film School
6363 Sunset Boulevard, Hollywood, CA 90028 (323)860-0789
www.lafilm.edu
The Los Angeles Recording School 6690 Sunset Blvd., Hollywood, CA 90028 323-464-5200
www.larecordingschool.com
Los Angeles Center of Photography
1515 Wilcox Ave., Los Angeles, CA 90028 (323)464-0909, 323-464-0906
https://lacphoto.org/
Los Angeles City College
855 N. Vermont Ave., Hollywood, CA 90029 (323)953-4000, (323)953-4009
www.lacitycollege.edu
Musicians Institute
6752 Hollywood Blvd., Hollywood, CA 90028 323-462-1384, (323)462-1575
www.mi.edu
SAE Institute of Technology
6700 Santa Monica Blvd. Los Angeles, CA 90038 323-466-6323, (323)466-6321
http://usa.sae.edu/campuses/losangeles/
The Second City Hollywood 6560 Hollywood Blvd. Hollywood, CA 90028-6217 323-464-8542
www.secondcity.com
& Theatres - Los Angeles
6773 Hollywood Blvd Fl 2 Hollywood, CA 90028-4623
(323)465-4446
www.stellaadler-la.com
Theatre of the Arts
1536 N Highland Ave. Los Angeles, CA 90028-6111 (323)463-2500
www.toa.edu
HEALTH+WELLNESS
LOOKING GOOD AND FEELING GREAT IN HOLLYWOOD
When in Hollywood, do what the locals do… simply enjoy the nice weather and all the wellness benefits it offers. Look and feel great! Whether in flip flops, walking shoes, hiking atop the hills, or spending time with loved ones or a furry pet, the most famous town helps you look and feel your best in no time. The locals are self-conscious about connecting - with nature and with themselves. They seek optimum lifestyle, and exercise. Here, people eat healthy and are conscious of what’s on their bodies and what they put in them as well.
Hollywood’s farmers markets offer fresh produce directly from the growers and the market on Ivar between Hollywood and Sunset boulevards is the granddaddy of them all. For more than 25 years, the Hollywood Farmers’ Market continues to be the place to be on Sunday
mornings between 8 a.m. and 1 p.m. with more than 10,000 shoppers buying fresh fruit and vegetables, handcrafted art, and fresh flowers. If you miss a Sunday, don’t worry. You can stop by Plummer Park for Monday’s market. You don’t want to miss the Original Farmers Market at the Grove,
a true landmark-et! Since 1934, this market the Grove now operates seven days a week. With more than 100 shops, restaurants, and grocers, you will certainly leave with something in your hand.
Because this is Hollywood, there’s a gym or spa on every corner. Residents
and tourists alike can enjoy manicures and pedicures. They do bootcamps, spinning, boxing, cardio, Zumba, yoga to keep fit and fend off wrinkles, bulges, tires and flab. YMCA Hollywood also offers residents the equipment and facilities they need to reach their wellness goals and boasts a fitness center with exercise, yoga and Pilates studios, boxing and cardio rooms, weight rooms and more.
If stress is an issue, people can go to a day spa for peace, tranquility and being kneaded, crunched, massaged and manipulated in hopes to relax their cares away. Bliss Spa at W Hotel or Balance Spa at Loews Hollywood Hotel are among the many oasis of tranquility available throughout the area.
Whether it’s an invigorating morning walk along the stars on the world-famous sidewalk or jog or an after-dinner stroll, Hollywood’s boulevards and neighborhoods are also only a step away. With close proximity to the Hollywood Hills and hillside streets, heartbeats and spirits are elevated. One can
CHA Hollywood Presbyterian Medical Center has been committed to serving the Hollywood and surrounding multicultural communities with quality medical and nursing care since 1924. With more than 500 physicians representing nearly every specialty, the hospital has been a leading healthcare provider recognized for its quality, innovative care provided in a compassionate manner.
OUR SERVICES
Cardiology & Cardiovascular Surgery
Cancer Detection
Chalet (Sub Acute Long Term Care Unit)
Emergency Services, including Pediatrics
Imaging Services
Maternity Services
Neonatal ICU
Neuroscience, Neurology & Neurological Surgery
Orthopedics & Surgery
Pediatric Services
Acute and Sub-acute Rehabilitation & Physical Therapy
Surgical Services
1300 North Vermont Ave. Los Angeles, CA 90027 (213) 413-3000
www.hollywoodpresbyterian.com
We are committed to being the difference
Things Just Got Personal.
enjoy miles of trails in Griffith Park around the historic Hollywood Reservoir, or everyone's favorite—Runyon Canyon. Armed with water bottles filled with an array of waters, vitamin-flavored, electrolyted, often led by faithful canine companions, people are off and running almost everywhere.
Hollywood also has several easily accessible world class medical care facilities to keep residents in tip-top shape including Cedars-Sinai, one of the largest nonprofit academic medical centers in the U.S ., Southern California Hospital Hollywood, Kaiser Permanente Los Angeles Medical Center, Children’s Hospital of Los Angeles, Hollywood Presbyterian Medical Center, and Providence Saint Joseph Medical Center. Each of these facilities are known for offering excellent care and state-of-the-art facilities, and with thousands of area residents employed, this incomparable collection of medical facilities is one of Hollywood’s major economic engines.
Since 1924, Hollywood Presbyterian Medical Center has been helping residents with their routine healthcare needs as well as highly complex diagnosis and treatments and offers comprehensive services ranging from emergency care to orthopedic surgery and cancer care to highly specialized fetal surgery and comprehensive cardiac care.
Kaiser Permanente’s Sunset Blvd. Medical Center recently completed an extensive expansion featuring patient amenities and state-of-the-art diagnostic technology, and this location is one of 14 serving Southern California’s 3-million members. U.S. News and World Reports recently ranked it the 16th best hospital in California and also named it “high-performing” in 12 specialties, including cancer care and cardiology and heart surgery.
With Kaiser Permanente Los Angeles Medical Center and Children’s Hospital of Los Angeles (CHLA) almost within shouting distance, Sunset and Vermont is ground zero for medical care with both of these facilities serving patients from throughout the area. Both Children’s Hospital and Kaiser have just completed multi-million dollar expansions.
Founded in 1901, CHLA is the first and largest pediatric hospital in Southern California and one of 10 children’s hospitals in
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the U.S. It is also the only one on the West Coast included in the prestigious U.S. News and World Report Honor Roll. It is home to The Saban Research Institute, and is also one of America’s premier teaching hospitals through its affiliation since 1932 with USC’s Keck School of Medicine. Each year CHLA serves 107,000 children.
Providence Saint Joseph Medical Center also has a lot to offer residents and is known for its state-of-the-art technology and high quality, compassionate care. Staying true to the founding mission of serving the poor and the vulnerable, the facility serves the area with a full spectrum of services and leading edge diagnostics and treatment. Providence Saint Joseph also provides outpatient health centers, numerous outreach programs and clinics serving those in need, hospice and home care, and more.
Many area seniors are also keeping health and wellness a part of their daily lives, and are moving into facilities like Belmont Village Hollywood Hills as their needs change. With assisted living and memory care options, Belmont Village offers the perfect blend of comfort, care and active living with chef-prepared dining options, a fitness center and more.
When it comes to health and wellness, there’s literally something for everybody in Hollywood. With a mind-boggling array of personal care, exercise, senior centers and residential facilities, youth recreation centers, parks, and three farmers markets for fresh produce, Hollywood is THE place to be when it comes to living a true wellness lifestyle. H
Get to Know Providence Saint Joseph
Founded in 1943, Providence Saint Joseph has an “art of healing” philosophy representing a fusion of art and science that encompasses the mind, body and spirit of each patient. Our 431- bed acutecare medical center has a medical staff composed of nearly 800 physicians.
Providence Saint Joseph Medical Center has been named among the top 5% of hospitals in the nation for clinical excellence in the nation 3 years in a row (2014-2016).
NEUROSCIENCES AND ACUTE REHABILITATION SERVICES
The Hycy & Howard Hill Neuroscience Institute offers a Neurovascular Center, including Neurointerventional Radiology, a
Movement Disorders Center offering deep brain stimulation and a nationally-certified Primary Stroke Center, and the new Cusumano Family Neuroscience Outpatient Center, a CARF-Accredited Rehab Unit.
HEART AND VASCULAR INSTITUTE
Providence Heart and Vascular Institute is a leading provider of heart and thoracic services, with more than 2,600 cardiovascular and thoracic inpatients each year.
REGIONAL CANCER CNTERS
At the Roy and Patricia Disney Family Cancer Center, our advanced technologies combined with complementary therapies provide a level of customized treatment
available in only a few of the country’s leading centers.
WOMEN’S SERVICES
Providence Women’s Services features Southern California’s most advanced diagnostic technology, maternity suites and neonatal intensive care unit (NICU).
SURGICAL SERVICES
Providence Surgical Services features some of the most advanced technology in the San Fernando and Santa Clarita Valleys – including the da Vinci Si™ Surgical System – and provides a full spectrum of conventional and minimally invasive surgical services.
HOLLYWOOD IS THE PLACE TO BE WHEN IT COMES TO LIVING A TRUE WELLNESS LIFESTYLE.
THE HOLLYWOOD COMMUNITY & BUSINESS PROFILE
Welcome to the most comprehensive statistical profile of Hollywood that has ever been completed, courtesy of the Hollywood Chamber of Commerce!
Hollywood is more than just a brand or the symbol of the entertainment industry. It is a real community, with all of the issues that are faced by any city. The information in this profile tells the story of its amazing comeback throughout the past 20 years. With billions of dollars of investment improving Hollywood, we believe it has a bright future – not only as the place dreams are made, but as a community in which to live and work.
Because this is one of the most famous communities in the world and the entertainment heart of the City of Los Angeles, one would think that it would be easy to gather demographic data on Hollywood. While a great deal of data exists for Los Angeles, it is unfortunately not broken down by
community. Generally, demographic data is only reported for incorporated cities. Hollywood was its own city from 1903 to 1910, when it annexed to Los Angeles. Although there were many benefits of joining the city, getting accurate statistical data was not one of them.
As one of the hottest real estate markets in Los Angeles, there has been an increasing demand for accurate information about Hollywood. With that in mind, the Board of Directors of the Hollywood Chamber committed to gathering data that would be useful for both businesses and residents.
Data included in this report was provided from Beacon Economics’ Economic Trends in Hollywood: 2015 Report, Nielsen 2017 Pop-Facts, the Los Angeles Tourism & Convention Board’s 2013 Hollywood Visitor Profile, and from data that the Chamber itself tracks.
Of course, when you are not an actual incorporated city, it is important to define boundaries that would make sense. We determined that the most useful boundaries be those identified and accepted by the City as the Hollywood Community Plan area. This is the area generally bounded by Mulholland Drive on the north, Hyperion on the east, Melrose on the south, and the adjacent cities of West Hollywood and Beverly Hills to the west. H
A POSITIVE FORCE IN THE COMMUNITY
BY LERON GUBLER PRESIDENT & CEO HOLLYWOOD CHAMBER OF COMMERCEThe one organization which did not give up and worked tirelessly to find a way to reinvigorate the community was the Hollywood Chamber of Commerce. Founded in 1921, the Chamber has been a strong advocate for Hollywood.
The Hollywood Walk of Fame was actually a Chamber marketing idea in the 1950s to help prevent Hollywood’s decline, which proved remarkably successful, but which, in and of itself, did not revitalize Hollywood.
By the early 1980s, it appeared that a more organized program was needed and the Chamber pursued having central Hollywood declared a redevelopment district. Councilwoman Peggy Stevenson supported the idea, but was unable to devote any time to it due to that year's reelection campaign. In 1983, the Chamber held a kick-off event at the Brown Derby, and in short order was able to raise $150,000 from the business com-
munity for a feasibility study required to move forward. By 1986, the City had approved the Hollywood Redevelopment Plan, a 1,107-acre district within the heart of Hollywood. Over the years, the CRA proved catalytic in getting several key projects underway.
In 1972, the Chamber urged that the planned subway connect Downtown and the Valley with a route up Vermont Ave. and through Hollywood. The Chamber
lobbied for years for this route before it was finally adopted. When subway construction began in 1992, the Chamber volunteered to host weekly meetings between METRO representatives and businesses that were impacted along the construction route to resolve problems. The Chamber convinced the agency to fund security patrols along Hollywood Blvd. to increase safety, and also created an Adopt-a-Block program, encouraging major corporations to contribute to the upkeep of the Boulevard. The Hollywood Beautification Team provided the labor.
In 1995, a developer approached Council member Jackie Goldberg about redeveloping the struggling Galaxy Shopping Complex on Hollywood Blvd. The developer said he wanted to see evidence that the business community was supportive and would commit to clean up the area. The Councilwoman approached the Chamber and asked that it lead a drive to create a
What a difference 25 years makes! With all of the development occurring in Hollywood today, it is easy to forget how far we have come. Twenty years ago, after several decades of decline, many had given up on Hollywood and some feared that it would be impossible to turn the community around.DREAM HOTEL RECENTLY OPENED AT 6417 SELMA AVE. ESSEX HOLLYWOOD AT 6250 SUNSET BLVD.
business improvement district (BID). The effort was launched at a meeting in the Academy Room of the Roosevelt Hotel and $62,000 was raised for the needed study. The Chamber later led the difficult petition drive to secure signatures from more than 50 percent of property owners. The result was the creation of the Hollywood Entertainment District (HED) in 1996. The HED and other subsequent BIDs that have been formed have had an enormous impact on improving the community.
Intent on changing perceptions, the Chamber began holding the precursor to its annual Hollywood Economic Development Summit in 1994. In the first year, the most positive thing the Chamber could tout was the new In ‘n Out Burger on Sunset Blvd. Today, by contrast, there are numerous developments to showcase. The Chamber tracks all significant development projects in Hollywood and publishes the popular annual Economic Development Update, summarizing details on what is in the pipeline.
The Chamber continues to advocate on issues which it believes will improve Hollywood’s business climate. The idea for
was incubated by the Chamber. A proposal by the City to lease out Hollywood’s public parking garages for 50 years was defeated due to Chamber opposition. Chamber members were concerned that a long-term lease would lead to exorbitant parking rates, which would kill retail businesses. The Chamber has also been a strong advocate for an updated Hollywood Com-
to direct future development into the core downtown area of Hollywood while preserving residential neighborhoods. For nearly 100 years, the Hollywood Chamber of Commerce has been working to promote and enhance the business, cultural and civic well-being of Hollywood. That will continue to be our mission as Hollywood faces an even brighter future. H
THE COMMUNITY
HOLLYWOOD IS 200,000 RESIDENTS STRONG AND GROWING
When people think of Hollywood, they usually think of the entertainment industry and not the community. However, Hollywood is a real, living, breathing community. With more than 200,000 residents, if it were its own city, Hollywood would be among the largest in Los Angeles County. With a high educational level of attainment, Hollywood residents are interested in their community and involved in civic affairs. Here is a snapshot of Hollywood - the community.
HOUSEHOLDS
TOURISM
THE TOURISM SECTOR CONTINUES TO GROW
Hollywood is the epicenter of tourism in Los Angeles. Each year, millions of visitors (both local and from around the world) descend on Hollywood to experience the historic movie capital of the world and its many attractions. With new hotels under construction and on the drawing boards, and exciting new visitor experiences being planned at nearby Universal Studios, Hollywood faces a bright future in tourism. Here is a quick profile of the people who are coming to visit.
HOLLYWOOD HOTEL GUESTS: AVERAGE ROOM RATE
The survey indicates the average room rate for visitors staying in a Hollywood hotel. International visitors appear to be more likely to stay in economy priced hotels/motels.
EAST HOLLYWOOD BUSINESS IMPROVEMENT DISTRICT
The East Hollywood Business Improvement District (EHBID) was initially established in 2007 for a five-year period ending in 2012, to improve the commercial area of East Hollywood through various programs and services designed to increase the commercial activity of the District. In 2011, the EHBID completed the city-mandated renewal process, successfully extending the BID for an additional 10-year period through 2021. The Hollywood Chamber of Commerce manages the EHBID.
To date, the EHBID has painted over hundreds of the lampposts along Vermont Avenue, making them a consistent shade and with graffiti resistant paint. In addition, the EHBID will begin repairing the most hazardous sections of the sidewalk along Vermont Ave. and make repairs to have all of the sidewalks throughout the EHBID be safe, uniform, and clean. Additionally, the EHBID has planted over 100 trees along Vermont Ave. between Santa Monica and Sunset. The new trees replaced Chitalpa and Fruitless Olive trees which were found to be an inappropriate tree species for the area and consequently were doing poorly. New tree species planted by the EHBID included Canary Island Pines, Australian Willows, and Chinese Pistache. Once mature, the trees will provide improved shade for pedestrians as well as a fresh look to the streetscape.
At the end of 2016, the EHBID completed the first phase of its project to install traffic medians along Vermont Ave. The EHBID’s Vermont Ave. medians project was selected as one of the funding recipients through the highly competitive Metro Call for Projects process, as a way to calm traffic and enhance the pedestrian experience in this highly traveled area of the city. During the initial phase of the project, four medians were installed. Additional two medians will be constructed under the second phase of the project for a total of six medians which will stretch from Hollywood Blvd. to Santa Monica Blvd. The area of Vermont Ave. encompasses several major hospitals, two Metro stations, LA City College, the Braille Institute, religious institutions, many small business, and residents, making it a busy corridor for pedestrians and motorists alike.
For further information on the work of the EHBID please visit the BID’s website at www.ehbid.org or contact EHBID Executive Director, Nicole Shahenian at Nicole@ EHBID.org.
Invested In Hollywood
LeFrak has been invested in Hollywood for many years. In 2007, we purchased 7060 Hollywood Blvd and fully renovated the property creating a beautiful new Class A office building. 7060 Hollywood won the BOMA Greater Los Angeles 2013 Outstanding Building of the year (TOBY) Award for commercial properties of 100,000 – 249,999 sq ft. The TOBY Awards Program has been identified as the most prestigious of its kind in the commercial real estate industry. This exemplifies the commitment LeFrak has to Hollywood.
LeFrak is a preeminent, family-owned property company committed to community development and long term ownership. These principles, consistently applied, have strengthened and deepened the expertise that supports the company’s real estate leadership for over a century. LeFrak entered the Los Angeles market beginning in 2007 and has invested in and continues to own a dozen substantial commercial and residential properties located in the Los Angeles area, including Koreatown, Hollywood, Beverly Hills and Malibu.
To learn more about LeFrak ,please visit LeFrak.com
DAILY SPENDING IN HOLLYWOOD
The typical visitor reported a daily spend of $156.46 while in Hollywood, which covered the cost of 2.2 persons. Therefore it is estimated that each visitor spends $71.12 daily in Hollywood. Chart at right shows mean averages of visitors questioned at each of these venues.
Daily Spending by all respondents in Hollywood per Travel Party (Excluding Lodging).
ACTIVITIES IN HOLLYWOOD
See the Hollywood Walk of Fame
Visit Museum or Gallery
Attend a TV Show Taping
Go to bars/ nightlife activities
Take a guided sightseeing tour
Take pictures with/of costumed characters
See a movie Attend a scheduled live performance
Dining in restaurants (61.2%), Sightseeing (55.9%), Shopping (54.4%) and the Hollywood Walk of Fame (52.9%) are the most popular activities of all respondents. Chart at right shows breakdown by specific area of origin. Source: L.A. Tourism & Convention Board
VISITOR PLACE OF RESIDENCE
In total, nearly 80 percent of visitors to Hollywood live outside Los Angeles County, including 37.5 percent who are international visitors. Among non-local visitors, the percent of International visitors is almost half (47%) clearly showing that Hollywood is a key factor in attracting International visitors to Los Angeles.
RESIDENCE
Question: Which of the following best describes where you live?
EXPECTATIONS OF HOLLYWOOD EXPERIENCE
While the majority consider their Hollywood experience to have “met their expectations” (68.1%), over one fifth of visitors reports that their experience actually “exceeded their expectations” (21.7%)
TOTAL TIME SPENT IN HOLLYWOOD AREA
Putting the arrival and expected departure data together, a clear majority of Hollywood visitors (excluding hotel guests) expected to spend more than 4 hours in the area (65.2%). The average visitor expected to spend 5.2 hours in Hollywood.
Time Spent in Hollywood (excluding Hollywood Hotel Guests)
DEVELOPMENT
HOLLYWOOD’S BOOM IS ATTRACTING MANY TO THE TECH OPPORTUNITIES AND URBAN LIFESTYLE
Hollywood has become one of the hottest development markets in Southern California. With more office space under construction than any place else in Los Angeles County, the entertainment industry is moving back to its historic roots. Thousands of new residential units are attracting young Millennials and tech savvy residents who want to live in an urban setting close to work and mass transit. Take a look at the business profile of Hollywood.
* Includes employees, clients, and tenants housed on-site and seasonal variations in employment.
PRIVATE SUBSECTORS IN HOLLYWOOD
PRIVATE SECTOR ANNUAL WAGES BY INDUSTRY
Source: California Employment Development Department. *This figure measures the sector’s average annual wage in Hollywood relative to the sector’s average annual wage in Los Angeles County. Information from 2013.
DEVELOPMENT
OFFICE RENT Q1-09 TO Q3-14
Demographic information in this section was provided by Beacon Economics.
HOLLYWOOD MULTI-FAMILY RESIDENTIAL PROJECTS. UNITS COMPLETED 2003-2016
Currently (2017) there are 2,783 units under construction. This information provided by Hollywood Chamber of Commerce.
LOCAL OFFICIALS
Eric Garcetti City of Los Angeles Mayor
200 North Spring Street, Room 303
Los Angeles, CA 90012
Tel: (213) 978-0600
Fax: (213) 978-0750
Email: mayor.garcetti@lacity.org
Website: lamayor.org
Mitch O’Farrell City of Los Angeles
Councilmember, District 13
200 North Spring Street, Room 480
Los Angeles, CA 90012
Tel: (213) 473-7013
Fax: (213) 473-7734
Email: councilmember.ofarrell@ lacity.org
Website: www.cd13.com
District Office 1722 Sunset Blvd
Los Angeles, CA 90026
Tel: (213) 207-3015
Fax: (213) 207-3031
David Ryu
City of Los Angeles
Councilmember, District 4
200 N. Spring Street, Room 425 Los Angeles, CA 90012
Phone: (213) 473-7004
Email: david.ryu@lacity.org
Website: davidryu.lacity.org
Hollywood Field Office 6501 Fountain Avenue
Los Angeles, CA 90028
Phone: (323) 957-6415
Sheila Kuehl County of Los Angeles Supervisor, Third District
821 Kenneth Hahn Hall of Administration
500 W. Temple St. Los Angeles, CA 90012
Tel: (213) 974-3333
Email: sheila@bos.lacounty.gov
Website: supervisorkuehl.com
STATE OFFICIALS
Jerry Brown Governor, State of California State Capitol Building, Suite 1173
Sacramento, CA 95814
Tel: (916) 445-2841
Fax: (916) 558-3160
Website: www.gov.ca.gov
Kevin de León
California Senate President pro Tempore
State Senate, District 24 State Capitol, Room 205
Sacramento, CA 95814
Tel: (916) 651-4024
Fax: (916) 651-4924
Website: sd24.senate.ca.gov
District Office: 1808 W. Sunset Blvd.
Los Angeles, CA 90026
Tel: (213) 483-9300
Fax: (213) 483-9305
Ben Allen
California State Senate, District 26
State Capitol, Room 5072
Sacramento, CA 95814
Phone: (916) 651-4026
Fax: (916) 651-4926
Website: sd26.senate.ca.gov
District Office
2512 Artesia Blvd., #320
Redondo Beach, CA 90278-3279
Tel: (310) 318-6994
Fax: (310) 318-6733
Richard Bloom
State Assembly, District 50
State Capitol
P.O. Box 942849
Sacramento, CA 94249-0050
Tel: (916) 319-2050
Fax: (916) 319-2150
Website: a50.asmdc.org
District Office: 2800 28th Street, Suite 105
Santa Monica, CA 90405
Tel: (310) 450-0041
Fax: (310) 450-6090
Laura Friedman
State Assembly, District 43
State Capitol
P.O. Box 942849
Sacramento, CA 94249-0043
Tel: (916) 319-2043
Fax: (916) 319-2143
Website: a43.asmdc.org
District Office:
300 East Magnolia Boulevard
Suite 504
Burbank, CA 91502
Tel: (818) 558-3043
Fax: (818) 558-3042
Adrin Nazarian
State Assembly, District 46
State Capitol
P.O. Box 942849
Sacramento, CA 94249-0046
Tel: (916) 319-2046
Fax: (916) 319-2146
Website: a46.asmdc.org
District Office
6150 Van Nuys Blvd.
Suite 300
Van Nuys, Ca 91401
Tel: (818) 376-4246
Fax: (818) 376-4252
FEDERAL
Kamala D. Harris
U.S. Senate 112 Hart Senate Office Building
Washington, D.C. 20510
Tel: (202) 224-3553
Fax: (202) 224-2200
Website: www.harris.senate.gov
District Office: 312 N. Spring Street, Suite 1748
Los Angeles, CA 90012
Tel: (213) 894-5000
Fax: (202) 224-0357
Dianne Feinstein
U.S. Senate 331 Hart Senate Office Building Washington, DC 20510
Tel: (202) 224-3841
Fax: (202) 228-3954
Website: feinstein.senate.gov
District Office 11111 Santa Monica Boulevard, Suite 915 Los Angeles, CA 90025
Tel: (310) 914-7300
Fax: (310) 914-7318
Adam Schiff U.S. Congress, District 28 2372 Rayburn HOB Washington D.C. 20515
Tel: (202) 225-4176
Fax: (202) 225-5828
Website: schiff.house.gov
District Office 245 E. Olive Ave., Suite 200 Burbank, CA 91502
Tel: (818) 450-2900
Hollywood Guide and Business Profile is a publication of the Hollywood Chamber of Commerce. For more information about the Hollywood Chamber of Commerce, or about doing business in the Hollywood community, please call the Hollywood Chamber of Commerce between the hours of 9 a.m. and 5 p.m. Monday through Friday, at (323)469-8311 or visit