Final lookbookss17 color

COLOR FAC E • E Y E S • L I P S

S P R I N G / S U M M E R 2 0 17

“We must stop asking women to compromise their health in the name of beauty.”

6

COMPLEXION

— Gregg Renfrew Founder and CEO

22

38

EYES

32 LIPS

TOOLS

14 FACE

DEFINING A HIGHER STANDARD Of safety and performance.

THE BEAUTYCOUNTER INGREDIENT SELECTION PROCESS 1. BAN INTENTIONALLY When formulating our products, we prohibit the use of over 1,500 harmful or questionable ingredients.

2. SCREEN RIGOROUSLY We use a range of sources to evaluate every potential ingredient for safety.

3. LEARN CONSTANTLY We review emerging data regularly and commission nonanimal studies.

4. SOURCE RESPONSIBLY We aim to partner with sustainable, nonGMO suppliers for the highest quality ingredients.

5. SHARE TRANSPARENTLY We go beyond what is required by the law and identify every ingredient on our labels, even fragrance components.

B e a u t y c o u n t e r. c o m 4 C

C O LO R 5C

CONFIDENCE OF SAFER BEAUTY Creamy coverage that supports your skin’s health.

TINT SKIN HYDRATING FOUNDATION More than just coverage, this buildable foundation has skin care benefits. The easy-toblend formula contains sodium hyaluronate, a natural moisture magnet, to promote a more even tone and help reduce the appearance of fine lines and wrinkles.

40 ML / 1.35 FL OZ US | $41 CA | $51

B e a u t y c o u n t e r. c o m 6 C

PORCELAIN 2310

LINEN 2311

SAND 2312

HONEY 2313

GOLDEN 2315

TAN 2314

CHESTNUT 2316

MOCHA 2317

C O LO R 7C

COMPLEXION

DISCOVER THE

COMPLEXION

INGREDIENT FOCUS:

HYALURONIC ACID [ (C14H21NO11)n ]

Hyaluronic acid is naturally found in almost every skin cell, no matter what skin type. Like a soaked sponge, it holds up to 1,000 times its weight in water just beneath the skin’s surface, then steadily releases moisture throughout the day. This helps skin retain its natural barrier to seal in essential hydration. Unfortunately, as we age our stores get depleted leading to drier, duller skin, which is why hyaluronic acid is having a major moment in skin care—every skin type craves it.

We use sodium hyaluronate, a more stable form of hyaluronic acid, in our Tint Skin Hydrating Foundation and Dew Skin Moisturizing Coverage to reach the deepest layers of the skin for continuous hydration. Coverage that cares for your skin—now that’s what we call a win-win.

B e a u t y c o u n t e r. c o m 8 C

C O LO R 9C

COMPLEXION

CONCEALER A CLICK AWAY

SHEER HYDRATION,

MEET SUN PROTECTION

Get just the right amount every time.

Reveal a dewy complexion with multi-benefit coverage.

Nยบ 1

Nยบ 2

Nยบ 3

Nยบ 4

Nยบ 5

FAIR

LIGHT

MEDIUM 1

MEDIUM 2

DARK

2350

2351

2352

2353

2354

2405

2406

2407

2408

2409

DEW SKIN TINTED MOISTURIZER SPF 20 Sheer hydration, weightless coverage, and sun protection combine in this skin-illuminating tinted moisturizer.

Black currant, peony root extract, and vitamin C help reduce the appearance of age spots and enhance brightness, while sodium hyaluronate promotes firmness.

TOUCHUP SKIN CONCEALER PEN Formulated with knotgrass extract, this long-lasting concealer helps reduce the appearance of fine lines as it hides dark circles, redness, and blemishes. Its click-pen and brush applicator make it easy to apply just the right amount, even on the go.

40 ML / 1.35 FL OZ US | $45 US ONLY TAG

2.5 ML / 0.09 FL OZ US | $32 CA | $40

B e a u t y c o u n t e r. c o m 10 C

C O LO R 11 C

COMPLEXION

SET, REFINE, AND END SHINE With a weightless, skinperfecting veil.

MATTIFYING POWDER A translucent and weightless finishing powder that blends invisibly to set makeup, absorb shine, and reduce the appearance of pores and fine lines.

2601 9 G / 0.32 OZ US | $37 CA | $45

B e a u t y c o u n t e r. c o m 12 C

S K I N CAR E 13

UMBER 2124

Sheer shades for cheeks in a take-anywhere applicator.

COLOR PINCH CREAM BLUSHER Jojoba esters and carnauba wax give this non-sticky formula skin-conditioning properties for bright, dewy cheeks that look and feel amazing.

5.7 G / 0.2 OZ US | $37 CA | $46

CARAMEL 2125

HIBISCUS 2123

B e a u t y c o u n t e r. c o m 14 C

C O LO R 15 C

FACE

COLOR WASH ON THE GO

FACE

INGREDIENT FOCUS:

PORCELAIN FLOWER [ Hoya lacunosa ] As fragile and delicate as fine porcelain, the petals of this Thai bloom are covered with a fine layer that gives them a shiny, crystalline appearance. In traditional medicine, the porcelain flower has been used for its antiinflammatory benefits to treat skin irritations or wounds.

We use it to enhance our Matte Bronzers and other powder products with moisturereplenishing properties.

B e a u t y c o u n t e r. c o m 16 C

C O LO R 17 C

FACE

CHOOSE THE SAFER WAY TO BRONZE

MATTE BRONZER Moisturizing porcelain flower extract helps this bronzer deliver a radiantly healthy glow without drying out the skin. With a refined matte finish, it doubles as a shimmer-free contour for a more natural look.

10 G / 0.35 OZ US | $39 CA | $48

Nº 1 • 2152

With colors carefully evaluated for heavy metals.

Nº 2 • 2153

B e a u t y c o u n t e r. c o m 18 C

C O LO R 19 C

FACE

SHAKE UP YOUR MAKEUP Mix complementary blush shades for customizable cheek color.

BLOOM/TULIP 2104

FLAMINGO/APRICOT 2105

TAWNY/WHISPER 2106

POWDER BLUSH DUO Made with moisturizing porcelain flower extract, a Thai bloom with antioxidant benefits, each satiny powder blends seamlessly to emulate naturally flushed cheeks.

Wear alone, layered, or blended together.

10 G / 0.35 OZ US | $40 CA | $49

B e a u t y c o u n t e r. c o m 20 C

C O LO R 21 C

EYES

LENGTHENING MASCARA Made with organic oils and shea butter, our mascara conditions lashes while you wear it. The easy-control precision brush ensures clean application without smudging, clumping, or flaking.

2550 4.1 ML / 0.14 FL OZ US | $29 CA | $36

ALL EYES ON YOU Steal the spotlight with lengthening, lash-conditioning mascara.

B e a u t y c o u n t e r. c o m 22 C

C O LO R 23 C

EYES

INGREDIENT FOCUS:

ROSEMARY [ Rosmarinus officinalis ] This fragrant kitchen staple is more than a culinary mainstay. Thanks to antioxidant and antimicrobial properties, it has noteworthy skin care benefits as well. Rosemary leaf extract can help reduce the risk of irritation and fend off bacteria, especially for sensitive skin.

We use it in our Lengthening Mascara, Color Outline Eye Pencils, and Color Define Brow Pencils to keep our formulas creamy and conditioning.

B e a u t y c o u n t e r. c o m 24 C

C O LO R 25 C

SHARPEN YOUR PENCIL GAME

With rich eye and brow colors that glide on and stay put.

DARK 2507

MEDIUM 2506

LIGHT 2505

COLOR DEFINE BROW PENCIL Fill in gaps or even out sparse areas with brow pencils developed to define brows so they appear thicker, natural, and polished. A built-in wand easily blends and brushes color for a seamless finish.

COLOR OUTLINE EYE PENCIL Rosemary leaf extract, a natural antioxidant, and sunflower oil give our waterproof eye pencils their creamy feel. The stay-put formula glides on gently and seamlessly, plus every pencil features a smudge tip for easy blending.

US | $23 CA | $29*

US | $23 CA | $29*

* Canadian availability to be determined.

BROWN 2516

NAVY 2518

VIOLET 2517

BLACK 2515 C O LO R 27 C

WE THIRD-PARTY TEST EACH BATCH OF COLOR COSMETICS FOR

heavy metals AND SET OUR LIMITS BELOW EVEN THE MOST HEALTH-PROTECTIVE STANDARDS IN THE WORLD.

B e a u t y c o u n t e r. c o m 28 C

Although naturally occurring elements, heavy metals can have negative health impacts.

Lead, cadmium, mercury, and arsenic are among the most dangerous heavy metals. So why are they showing up in makeup? Heavy metals can tag along as contaminants on ingredients used to color cosmetics.

It’s impossible to avoid heavy metals altogether, but Beautycounter has created health-protective allowable trace levels at or below international standards. We screen every batch of color cosmetics before they come to market, always striving for zero or non-detectable limits.

C O LO R 29 C

Fawn/Night 2208

Pearl/Champagne 2206

TWELVE EYE SHADES, COUNTLESS WAYS Colors paired for endless mixing and matching.

Slipper/Slate 2210

Shell/Malt 2207

B e a u t y c o u n t e r. c o m 30 C

EYESHADOW DUO Wear these satiny, universally flattering powders alone, layered, or mixed together.

Each shade is made with antioxidant-rich porcelain flower extract to moisturize the delicate eye area and blend seamlessly.

4 G / 0.14 OZ US | $34 CA | $43

Peach/Bronze 2211

S K I N CAR E 31

EYES

Oyster/Amethyst 2209

LIP COLOR WARDROBE Polish your look with a sheer coat.

LIPS

SHEER LIPSTICKS Made with skin-conditioning jojoba esters and smoothing plant-based waxes, these longlasting lipsticks provide universally flattering color with a polished sheen. The silky, hydrating formula does not contain synthetic fragrance, just a delicious hint of vanilla. Layer coats to up the intensity or wear under Lip Gloss for a more lustrous look.

3.4 G / 0.12 OZ US | $30 CA | $38

B e a u t y c o u n t e r. c o m 32 C

PLUM: 2054

PETAL: 2060

NUDE: 2066

CORAL: 2062

CURRANT: 2063

TWIG: 2061 ROSE: 2065

TERRA: 2059

SCARLET: 2068

RAISIN: 2067

Sheer Lipstick in Twig was a 2014 Allure Best of Beauty award winner.

C O LO R 33 C

LIPS

SMOOTH AS GLOSS

Moisturizing lip color meets subtle shine.

LIP GLOSS Made with carnauba wax, jojoba oil, and vitamin C, each infinitely wearable color conditions lips and promotes lasting hydration and shine.

7 ML / 0.24 FL OZ US | $29 CA | $36

BUFF

2017

FIG 2020

OPAL 2022

SIENNA 2019

DAHLIA 2016

RUBY 2021

PEONY 2018

BARE SHIMMER 2027

B e a u t y c o u n t e r. c o m 34 C

C O LO R 35 C

LIPS

THE SECRET ON EVERYONE’S LIPS Moisture-sealing conditioners in irresistible scents.

Peppermint 1050

Calendula 1051

LIP CONDITIONER Soothing avocado oil is combined with softening shea butter, meadowfoam seed oil, and jojoba oil for an ultra-moisturizing lip balm available in two irresistible scents.

11 G / 0.4 OZ US | $20 CA | $24

B e a u t y c o u n t e r. c o m 36 S

S K I N CAR E 37 S

CRUELTY-FREE

Made with soft taklon bristles, never animal hair.

POWDER BRUSH The ultimate all-purpose tool for Blush Duos, Matte Bronzers, and Mattifying Powder.

2916 US | $39 CA | $47

COMPLETE BRUSH COLLECTION Achieve a full, flawless face with this set of six brushes made with high-quality, animal-free taklon hair. Inspired by artist paintbrushes, each one is tailored to the size and shape of our cosmetic compacts, and the bristles are weighted to make color application easier and more ergonomic.

7110 US | $131 CA | $163

FLAT COMPLEXION BRUSH Use with Tint Skin Hydrating Foundation or Touchup Concealer Pen to apply evenly and build coverage.

2911 US | $33 CA | $41 ANGLED BLUSH BRUSH Create cheek and jaw definition with Blush Duos or Matte Bronzer.

ALL-OVER EYE BRUSH Use to blend Eye Duo shadows seamlessly.

2915 US | $25 CA | $31

PRECISION BRUSH Multi-use tool to cover imperfections, define, line or smudge liner on eyes, and paint lips.

2912 US | $23 CA | $29 B e a u t y c o u n t e r. c o m 38 C

2914 US | $35 CA | $44

CREASE EYE BRUSH Shaped for precise blending and contouring darker shades into eye creases.

2913 US | $25 CA | $31

C O LO R 39 C

TOOLS

BRUSHES FOR EVERY ANGLE

TOOLS

A BRUSH WITH PERFECTION Mess-free application for flawless foundation on the go.

RETRACTABLE FOUNDATION BRUSH This dome-shaped brush made for liquid foundation and tinted moisturizer is a must-have for even coverage. Its soft, animal hair-free taklon bristles are easy to clean, and its retractable design is easy to carry for a fresh and flawless face everywhere you go.

2910 US | $35 CA | $43 B e a u t y c o u n t e r. c o m 40 C

C O LO R 41 C

OVER

80,000

CHEMICALS ARE REGISTERED FOR USE IN

consumer products.

MOST OF THESE DO NOT HAVE ANY HEALTH OR SAFETY DATA, ESPECIALLY THOSE INGREDIENTS USED IN BEAUTY.

Beautycounter is working to change that, so safer beauty for everyone becomes the norm, not the exception.

B e a u t y c o u n t e r. c o m 42 C

C O LO R 43 C