2011-4a by CNBAM

Sales Incentive Program: The Daily Titan has many sales incentives to stimulate and excite its account executives that help them feel motivated to make sales. A bonus sheet is given to each account executive (AE) the first day of the semester and outlines each way they are eligible to earn bonuses from making sales and more. The bonus sheet includes: Employee of the Month, Special Sections Bundle Commission, Cold Call All-Star, Semester Sales Goals, Color Bonus, Titan Teams, Business Card Bonus, Power Hour, Internet Sales and the Comm. 454 (Media Sales Course) Teams. The Employee of the Month award can go to any employee in the office who has gone above and beyond their regular duties. The recipient is awarded a $50 bonus as well as a trophy to display at their desk and show off. Special Sections Bundle Commission is a bonus based on selling multiple special section ads at one time. Cold Call All-Star is given to the AE who has made the most sales calls in a month; they are awarded a trophy as well as a $25 bonus. For any AE that beats their Semester Sales Goal is given a total commission off of their overall sales. Color Bonus is exactly what it sounds like, a bonus to anyone who sells color. Titan Teams are teams of two AEs that go out and do walk-up sales calls together to new businesses. If they make any sales, they then write the amount made for the week on the white-board that is visible for the entire office to see and they are awarded 10% of their sales at the weekly sales meeting. Business Card Bonus is when AEs go on walk-up sales and grab business cards from each location they visit. They then put all their collected cards into a jar and a card is drawn at each sales meeting. The winner receives $25 to Yard House. This process starts over at the beginning of each week. When Power Hour is announced the pressure is on and AEs make sales calls. Any AE that makes a sale, with a signed contract received, will earn 10% commission from that sale. For any AE that makes an Internet/Online sale, they will receive the Internet Sales Bonus, which is 10% from that sale â&#x20AC;&#x201C; this also goes for any iPhone App sales. The AEs also act as mentors for the Media Sales class. Each class is divided up to two teams and each team has two AEs that mentor them in making their own sales throughout the semester. Whenever a student from the class makes a sale, the AEs in charge of their team makes a 10% commission off of the sale. Not included on the bonus sheet is the Daily Titan Excellent Bell. The Daily Titan purchased a ship bell that hangs in the office. Whenever an AE makes a sale they get to ring the bell of excellence, which is very loud, and the entire office cheers for them. This is a great way to boost morale in the office, as well as the confidence of the AE making the sale.

BONUSES 2010-2011 Employee of the month • $50 awarded by the Advertising Manager at the end of every month • Announced at Sales meeting • Includes all employees, not just Account Executives! Special Sections Bundle • 10% commission for selling all 9 issues • 7.5% commission for selling 5-8 issues • 5% commission for selling 2-4 issues • Must complete weekly sales report by Friday and place in binder • Must photocopy weekly sales report and signed CIO(s) and put in Adrian’s box Cold Call All-Star • The AE with the most cumulative cold calls per month receives a $25 bonus • Must complete weekly sales report by Friday and place in binder Semester Sales Goals • AEs who reach their semester sales goals will receive 2% of their overall sales • Payment of commission is based upon full payment of all clients Color • AEs will receive a 10% bonus for selling color in either The Daily Titan or any of the Special Sections (excludes free color for all 4 or more special sections)

Titan Teams • Split 10% commission on all new business • Must complete weekly sales report by Friday every week • Must record teams sales by Friday on the “Titan Teams” white board • Must photocopy weekly sales report and signed CIO and put in Sage’s box Business Card Bonus • When you go on walk-ups grab some business cards!! • Put them in the bucket at the front desk • At every sales meeting a card will be drawn • If it’s your card you win $25 to Yard House!! Power Hour • When Power Hour is announced start making cold calls! • If you sell an ad while Power Hour is in effect you will receive 10% commission of your sales Referral Bonus • If anyone from the Advertising staff refers a friend to fill in an open position, the employee will receive a $50 bonus if their referral stays with the Daily Titan for 60 days Internet Sales • 10% commission on all internet sales Comm 454 Teams • AEs will be expected to lead groups from Sage’s Comm 454 Sales class • For each ad one of your team sells you will receive a 10% commission bonus

Sales Incentive Program REWARD:

$200

CONTRACT OF ANY KIND THIS SEMESTER

$100

GET THEM TO RUN TWO OR MORE ADS THIS SEMESTER

$50

GET THEM TO RUN AT LEAST ONCE THIS SEMESTER

Central Michigan’s Most Wanted is a game we pull out of the sales closet every few years. It is an especially helpful contest when dealing with a new, young staff. The contest helps to focus our staff on the basics and sharpen their skills, while utilizing all the weapons in their sales arsenal. Using the popular show “America’s Most Wanted” as our theme, we created a board in the sales department that contained 20 “Agent” profiles (one for every advertising representative, advertising manager, and shark tank “sales trainee”). They each picked one account that has “eluded” them for the semester/year. This account would be that agents’ “MOST WANTED”. Large rewards were given to each account executive for getting their “most wanted” to advertise with us. The sales representatives could earn $200 for getting a “most wanted advertiser” to sign a contract; $100 for getting them to run two or more ads; and $50 to get them to run at least once. It also created a lot of fun, as everyone created aliases, secret weapons and mottos. Since this was a two-month long contest, there was also a place to update their profile called “Captures”. This was for businesses ad reps got to run (captured) during the contest. They could keep updating their “most wanted” files, add another business and keep earning more money. Bottom Line: This contest got each account executive doing the things we wanted them to do. Think strategically about each customer, make cold calls, see customers face to face, make spec ads, make return sales calls, listen to the customer and learn how to handle objections. Developing these skills on difficult accounts helped them to work with their other accounts better, too. With no limitations on the ad size, there was a gamble in paying out more in commission than the ad brought in revenue. Our focus, though, was on the long-term outcome: the advertiser would finally try advertising in our paper, see response, and become a permanent advertiser in the future. Revenue Results: We were able to capture eight new advertisers on the list. Two signed contracts, four ran more than twice in the semester and two ran in special editions. Six of the eight advertisers are continuing to run this semester. In addition, a ninth customer started running in January 2011, based on the initial contact during the contest.

Total new revenue for the contest period was: $4,276.00.

The game board in the advertising conference room was updated weekly for each account executive. When an advertising representative made a “capture” their profile changed to a different color, so others had an easy visual reference to see what “agents” were having success. Six account executives earned a total of $650 in bonuses during the contest.

REWARD:

$200

CONTRACT OF ANY KIND THIS SEMESTER

$100

GET THEM TO RUN TWO OR MORE ADS THIS SEMESTER

$50

GET THEM TO RUN AT LEAST ONCE THIS SEMESTER

YOUR ASSIGNMENT This is an opportunity for each Central Michigan Life account executive to earn extra dollars. It is all up to you and your INDIVIDUAL success in landing Central Michigan Life’s

MOST WANTED ADVERTISERS

Pick one account that has “eluded” you for the semester. This account would be your “most wanted”. You earn large rewards for getting the businesses to advertise with Central Michigan Life or a CM LIFE product (i.e. cm-life.com; poster racks or bus shelters).

As a CM LIFE “agent” you can earn $200 for getting a “most wanted” advertiser to sign a contract; $100 for getting them to run two or more ads; and $50 to get them to run at least once. Since this is a October/November sales contest, you have lots of time to “work several cases”. There will be a place to update your folder called “Captures”. This will be the place to list the businesses you got to run during the contest. You can keep updating your “most wanted” target file, add another business and earn more money. Think strategically about each customer and what order you want to attempt to “capture” them. See customers face to face, make spec ads, make return sales calls, listen to the customer and handle their objections. By developing your skills with these elusive accounts, it will help to make you a better executive with your more active accounts.

DOWNTOWN NAME OF DRUGS ADVERTISER HERE

ALSO KNOWN AS:

INDIA

ALIAS(ES): China King of _____________ ALIAS(ES): Queen of ___________ Princess ____________ SECRET SECRET WEAPONS: I’m a Twitter BEAST. WEAPONS: Mmmmm? CAPTURES: Mmmmm? CAPTURES: MOTTO: If I see it, I’ll tweet it. ya go MOTTO: Things that make Mmmmm?

Mills Wright ALSO KNOWN AS:

SHAWN

LOOSIN’ NAME OF UP ADVERTISER HERE ALIAS(ES): SECRET WEAPONS: CAPTURES: MOTTO:

God’s Chosen One A goblinALIAS(ES): babe in a red-striped Kingonesie. of _____________ Queen of ___________ GARLAND EXOTICS, $100. Princess ____________ SECRET Lets getWEAPONS: down to business...to defeat... Mmmmm? the Huns. CAPTURES: Mmmmm? MOTTO:

Things that make ya go Mmmmm?

Wright Baiers ALSO KNOWN KNOWN AS: AS: ALSO

BECCA SHAWN

Magidsohn Wright

RUBY NAME OF TUESDAYS ADVERTISER HERE ALIAS(ES): SECRET WEAPONS:

ALIAS(ES): Agent “Midget”son SECRET Short n Sneaky Light as aWEAPONS: feather. CAPTURES:

King of _____________ Queen of ___________ Princess ____________ Mmmmm? Mmmmm?

CAPTURES:

CMU COLLEGE OF BUSINESS $250; CMU WOMEN’S STUDIES $100

MOTTO:

MOTTO: Things that make ya go It’s not about the size of the agent, Mmmmm? it’s about the size of the magnifying glass.

ALSO ALSO KNOWN KNOWN AS: AS:

ANNIE SHAWN

How many countries can you visit in one semester?! We will not literally be sending our ad reps to places around the world but this sales incentive program gives them the opportunity to have some fun around the world! Each week and/or month an ad rep meets their goal they get to â&#x20AC;&#x153;travelâ&#x20AC;? to a new country of their choice! Every time someone travels to a country the country of choice is put into a box. If (and when) every ad rep makes their weekly or monthly goal a country is drawn out of the box for a potluck of the food from that country. At the end of the semester, the ad rep who has visited the most countries will win a special worldly prize! For every country a rep chose to travel to, a picture of their face was placed on a pin to put on the world map. Each of the places they traveled to were also posted on the office Rad Reps board with other goals info and smaller contest winners. The winner traveled to 10 different countries. This contest was a great way to get all the ad reps excited to make their goal and watch the faces increase all over the map. There was a lot of talk around the office about where everyone went or wanted to go. It was also a great team builder program because all the ad reps wanted each other to make their goals as well to reach the potluck. Everyone supported each other in hopes to make the goals.

Ken t  State 4A  –  B est S al es Inc enti v e Pr ogr a m

The Summer Stater always is a tougher sell.  Kent State drops from 33,000 students to  roughly 16,000.  Our circulation drops from 10,000 to 6,000 and half of our distribution sites  are cut.  Summer also means a smaller sales staff, usually around three student reps.      This past summer we wanted to keep the momentum going from a successful spring  semester. The main goal of the summer sales staff is to sell the Orientation issue, which is  the last issue of the summer, the first issue of the school year.  Our sales goal is usually  $25,000.  We wanted to hit $30,000 this summer. We created Stateropoly to do so.       How to Play  • As sales increase for the Orientation issue, the sales staff moves around the  Stateropoly board.  o Each space on the board represents $1,000 sold.    o Each property represents one of the Stater clients in order of what they  spend per year.  Hence, the purple started with our smaller clients and our  largest client resides on what should be Boardwalk.  o Each corner was a revenue milestone: $10,000, $15,000, and $20,000.  o Community Chest and Chance offered surprises for the staff.    Incentives  • Community Chest:  Candy would be brought in to fill everyone’s candy jars  • Chance:  A special baked treat would be provided for the staff.  • $10,000 in sales:  Polar Pop field trip  • $15,000 in sales:  Starbucks field trip  • $20,000 in sales:  Ice cream social for staff  • $30,000 in sales:  A $75 cash bonus for all sales reps    The Results  Stateropoly definitely motivated the sales team.  Not only did we sell over $30,000, the  sales team blew past it by 15%.  With an incentive that lasted over a 10‐week period, the  staff never lost momentum.  Each milestone offered a boost to confidence and a sense of  accomplishment.  The incentives grew in value as they went around the board.  Although  the staff was just as excited about the Polar Pops as they were the $75.      Overall  This incentive was unique that it involved the staff to work as a team and not as individuals.  They enjoyed seeing their team play piece move about the board and became more  motivated as they progressed around the board.  Our summer staff was very close and grew  even stronger together since this was a combined goal. We will definitely be partaking in  some Stateropoly for Summer 2011; only maybe next summer the goal will be to beat the  2010 team that made $35,000.

STATEROPOLY TEAM

30K

Tami

Katie

MICHELLE

Korie

20K

STATEROPOLY PRIZES 10K IN SALES BOOKED POLAR POPS FOR STAFF

15K IN SALES BOOKED STARBUCKS FOR STAFF

NEW CLIENT BOOKED SURPRISE FOR STAFF

30K

20K IN SALES BOOKED ICE CREAM SOCIAL FOR STAFF

30K IN SALES BOOKED $75 BONUS FOR ALL STAFF

COMMUNITY CHEST CANDY FOR STAFF

20K

Best Sales Incentive Program Our sales managers have extraordinary challenges compared to other schools when it comes to finding motivation, because we are not allowed to offer cash incentives to our sales staff. To make things even more tough this year’ss Living Expo was hosted in the student union, that was under construction , had no more tough, this year Living Expo was hosted in the student union that was under construction had no entry point on the main floor where traffic enters and flows through the building, and the facility is extremely restrictive in terms of items that can be shared from a booth. Those restrictions combined, mean we have to be especially creative in finding ways to motivate the staff. The manager met with the sales team, to discuss our need to exceed last year’s sales efforts, despite all of our obstacles, as this event is annual, and we needed to get through this year’s challenges to set up 2011 g g y g p for maximum success. (We knew that construction on the union would finally be finished by 2011, and attendees would find us easily and on their own, as opposed to having to see our signage, and walk up a flight of stairs to a previously entry part of the building.) It was important for the staff to have buy‐in, and the sales team chose the following team incentives: • A free Friday off • Office pizza party (at the expense of the advertising director) The team also wanted a personal incentive, so any sale of a Living Expo package would earn them 14% in commission, instead of the normal 4%. Additionally, any sales rep who sold 5 or more booths, would earn 20% on their sales, instead of the 14%. And to further create excitement, any team member who sold a package above the lowest, got to ring our “Big Sale” bell, to boast their victory… and the rest of the office would counter with a cheer, yelling “Show Me the Money!”. Reps strive to have the opportunity to ring the sales bell because they like to be cheered on and have that sense of accomplishment Something so simple sales bell, because they like to be cheered on and have that sense of accomplishment. Something so simple, yet truly motivational itself! The sales managers put together a thermometer of achievement, so everyone could visually track our progress towards team rewards, as it was updated weekly. Our sales efforts for the 2010 Living Expo exceeded the previous sales record for this event set in 2009. 2010 brought in sales of $22,225, exceeding sales by 102% over 2009 sales of $21,750. We met with the sales team often discussing ideas on how their clients could participate in the expo helping them discover sales team often, discussing ideas on how their clients could participate in the expo, helping them discover different ways to sell it to potential clients. Each client who participates in the Living Expo is required to provide a door prize worth $25, $50, or $100 based on which level they participate at. Student Media employees are not eligible for these prizes at the event. Winners who are not present that day, get 10 business days after the event to come claim their p prize. This year, the advertising director agreed to use any remaining prizes as contest prizes for sales y g g y gp p competitions. We got to use 4 leftover unclaimed prizes for a contest focused on new business, including two sets of $50 earphones and two $50 gift certificates to local retailers. So this contest actually turned into two. The secondary contest had even higher results, earning us four new business clients, who signed contracts exceeding $18,000 collectively.

Best Sales Incentive Program

2009 Living Expo

2010 Living Expo

ACC - U. Crescent/Burbank Commons

$5,000.00

ACC - U. Crescent/Burbank Commons

$4,500.00

Sterling Northgate

$2,000.00

Cottages of BR

$2,275.00

Tiger Manor

$2,000.00

Tiger Plaza

$2,275.00

Capital One

$2,000.00

Indigo Park

$2,275.00

RW Day

$2,000.00

Multifamily Management

$600.00

Campus Advantage

$1,000.00

Sterling University Northgate

$600.00

Belle of Baton Rouge Casino

$1,000.00

I-Catchers

$600.00

Park Place/River Palms

$1,000.00

EA Sports

$600.00

Sheraton at The Belle

$600 00 $600.00

Moto Rouge - Vespa

$600.00

Campus Crossings

$600.00

Campus Crossings - Brightside

$375.00

Campus Advantage - Place du Plantier

$375.00

Mellow Mushroom

$425.00

Baton Rouge Symphony Orchestra

$ $425.00

Blox at Brightside

$425.00

The Bare Bean

$425.00

Cambridge Apartments

$425.00

Mo Hair Salon

$425.00

Atomic Tattoo

$425.00

Tiger Manor

$425.00

Beau Chene

$425.00

Celebration Station

$425.00

Geaux Teach

$425.00

Definitions Fitness

$425.00

Fairway View

$425 00 $425.00

Urban 9

$425.00

RW Day

$ $500.00

Campus Advantage

$375.00

Campus Crossings: Brightside

$375.00

Campus Crossings: Highland

$375.00

Campus Crossings: The Venue

$375.00

Louisiana Culinary Institute

$375.00

Tiki Tubing

$375.00

Planned Parenthood

$375.00

Dominoes

$375.00

Regions Bank

$375.00

Don Carter's All Star Lanes

$375.00

Mellow Mushroom Mellow Mushroom

$375 00 $375.00

Beau Chene Condominiums

$375.00

Bridal Boutique

$375.00

Residential Life

$375.00 $21,750.00

$22,225.00

Best Sales Incentive Program The “BIG SALE” bell – reps get to ring it anytime a sale is made worth more than $500, and the office shouts back “Show the office shouts back, Show me the money! me the money!”

$25,000 Free Friday off & $25 000 Free Frida off & FREE LUNCH Place du Plantier ‐ $375 – LR Blox @ Brightside ‐ $425 ‐ CB Campus Crossings‐ $375 – CB Urban Nine ‐ $425 – CB Fairway View ‐ $425 – LR Definitions Fitness ‐ $425 – KW Geaux Teach ‐ Teach ‐ $425 – $425 – KW Celebration Station ‐ $245 – KW Beau Chene ‐ $425 – JJ Tiger Manor ‐ $425 – JJ Atomic Tattoo ‐ $425 – VY Cambridge Apts ‐ $425 – JF The Bare Bean ‐ $425 ‐ EW

Moto Rouge/Vespa‐ $600 – LR Campus Crossings ‐ $600 ‐ LR Campus Crossings‐ $375 ‐ LR EA S t $600 – EA Sports‐ $600 KW Sheraton ‐ $600 ‐ EW Mo Hair ‐ $425 ‐ EW I‐Catchers‐ $600 – LR Sterling University Northgate‐ $600 ‐ EW. BR Symphony ‐ $425 ‐ CB. Campus Crossings ‐ $600 – KW Mellow Mushroom ‐ $425 ‐ KW..

$20,000 Free Friday off

$17,500 Pizza Party for office $15,000 $13,000

Indigo Park‐ $2275 ‐ KW

Tiger Plaza‐ $2275 ‐ KW

Sell 5 or more booths, and earn 20% earn 20% commission!!

$9,000

MultiFamily Management‐ $600 – KW

Cottages of BR ‐ $2275 ‐ CB

$4,500

ACC/ U. Crescent/Burbank Commons ‐ $4,500 ‐ JJ

$22,225

Current Amount Sold

Best Sales Incentive Program After completing new hire training at the State News one is considered an Associate Account Executive and is given an advancement card. On this card there is a list of tasks that must be completed in order to advance to an Account Executive. It typically takes Associate Account Executive 6 months to a year from being hired to advance. Attached is a more detailed copy of the requirements, which include: -

Completing more than 20 sales call a week for eight consecutive weeks On time for all office hours during eight consecutive weeks Completing ten ride alongs with Account Executives and Senior AEs Recruiting three new advertisers Developing five campaigns or sales plans and present to a client Present a sales tip at a staff meeting Sell one web ad or AdRax Sign three customers to renewed, new or increased contracts Beat both liner and display goals for two months Receive above average rating on a review

Advancement Commission Changes Associate Account Executives make 4% commission on each display ad they sell and make 7% on all classified liner sales. After completing their advancement card they advance to an Account Executive. Account Executives make 6% commission on all display ads and 4% commission on all classified liners. After advancing to an Account Executive youâ&#x20AC;&#x2122;re given a new advancement card in order to become a Senior Account Executive. The tasks are listed in detail on the attached sheet. The major difference in the two advancement cards is that Senior Account Executives are required to surpass both retail and liner goals for two consecutive months before advancing. This is often the last task and is a great motivator for monthly sales. Senior Account Executives make 8% commission on all display ads and 4% commission on classified liners. Team Meetings Our sales department is divided into teams each semester. These teams are used in office competitions as a way to help motivate individuals and also hold each other accountable. Every Monday the Advertising Manager sends out a meeting agenda to the team leaders with announcements and topics that need to be reviewed. Also included is a team goal that was set the previous week and each individual goal that the Account Executives set for themselves. During the meeting the team leader follows up with each AE to see if they had met their

goal. Most goals are advancement related or are smaller steps that need to be completed in working toward a larger advancement task. The team leader writes down if the goals was completed, yes or no and includes comments. Attached is an example of the meeting agenda, after the team leader completes it they make a copy and give it to the Ad Manager. This helps keep the Ad Manager up to date on what goals are being set, who is meeting them, and who is struggling to meet them. In cases were goals are not being met it may be necessary for the team leader and the ad manager to sit down with the struggling AE in order to brain storm possible solutions. Staff Motivation The team meetings have been a huge part of the advancement process and keeping AEs motivated. Each week the AE states in front of their team what their goals is and they know they will be asked about it again next week. After hearing other team members hit their goal, no one wants to be the person to say they havenâ&#x20AC;&#x2122;t. This creates personal accountability and keeps everyone on their toes. In addition to setting weekly goals each team has a shared google document that displays everyoneâ&#x20AC;&#x2122;s advancement status and what tasks they have remaining. This creates friendly competition to be the first person to advance in your hiring class and also allows your work to be recognized when you get to check something else off the list. Our office is driven by competition and public acknowledgement.

ACCOUNT EXECUTIVE ADVANCE CARD Name: Start Date: Sales Calls Complete more than 30 sales calls a week for eight consecutive weeks. Have the Ad Manager view your calls and sign each week. Week1 Week 2 Week 3 Week 4

Week 5 Week 6 Week 7 Week 8

Reliability On time for all office hours and meetings during 8 consecutive weeks. Have the Ad Manager sign each week. Week1 Week 2 Week 3 Week 4

Week 5 Week 6 Week 7 Week 8

Ride Alongs Each must include a summary of one thing that you learned or taught. Attach these to the advance card. Complete five quality ride alongs with a Senior AE or Ad Manager Location AE 1) 2) 3) 4) 5) Complete five quality ride alongs with an AE 1) 2) 3) 4) 5) Cold Calls Complete at least 50 cold calls. Cold calls are the first contact with a potential new customer or a customer that has not been contacted in at least 4 months. Attach these to the advance card.

ACCOUNT EXECUTIVE ADVANCE CARD New Advertisers Recruit three new advertisers, print or online. 123Sales Plans Develop five campaigns or sales plans and present them to a client. You must have Ad Manager approval before presentation. 12345Sales Tip Present a sales tip at a staff meeting. Arrange a topic and meeting time with the Ad Manager and/or Team Leader.

Web Ad Sell at least one web ad or AdRax.

Contracts Sign three customers to renewed, new or increased contracts. 123Goal â&#x20AC;&#x201C; both liner & display, does not have to be simultaneously Month: _____________ Goal: _________________ Month:__________________ Goal: _________________ Advertising Manager Approval Receive an above average rating on review Yes

SENIOR

ACCOUNT EXECUTIVE ADVANCE CARD

Name: Start Date: Sales Calls Complete more than 30 sales calls a week for eight consecutive weeks. Two of which must be cold calls and two must be visits. Week1 Week 5 Week 2 Week 6 Week 3 Week 7 Week 4 Week 8

New Advertisers Recruit three new advertisers, print or online. 123-

Reliability On time for all office hours and meetings during 8 consecutive weeks. Have the Ad Manager sign each week. Week1 Week 5 Week 2 Week 6 Week 3 Week 7 Week 4 Week 8 Ride Alongs Each must include the ride along review for the visit. Attach these to the advance card. Complete five quality ride alongs with a Senior AE or Ad Manager. Location AE 1) 2) 3) 4) 5) Complete five quality ride alongs with an Associate Account Executive. Location AE 1) 2) 3) 4) 5) Cold Calls Complete at least 30 cold calls. Cold calls are the first contact with a potential new customer or a customer that has not been contacted in at least 4 months. Attach these to the advance card.

Sales Plans Develop three campaigns or sales plans and present them to a client. You must have Ad Manager approval before presentation. 123Sales Tip Present a sales tip at a staff meeting. Arrange a topic and meeting time with the Ad Manager and/or Team Leader.

Web Ad Sell at least 3 web ads or AdRax

Contracts Sign three customers to renewed, new, or increased contracts. 123Goals Reach both your liner and display goal 2 consecutive months Month 1Goal: Sales: Month 2Goal: Sales: Advertising Manager Approval Receive an above average rating on review Yes No

Team Meeting – Tuesday 11/30/2010 These are the topics or reminders that the Ad Manager wants the Team Leader to discuss in the meeting.

What is Martin Luther King Jr. Tribute section? Who do you pitch to? Sold at regular rates. New Hires are pitching this, current AEs are able to sell to their regular clients but are seeking out new participants (focus on wrapping up bowl and FSG clients first) Send digital proofs of the promo sheet. REMINDER: FSG deadline is Wednesday, BOWL is Thursday

Team Goal Last Week: 2 Face-to-Face visits per person – Was it reached? Yes or No

Each member reports on if they reached the team goal set last week

Jessie Goal from Last Week: Finalize everything for St. Andrew Orthodox RD, get at least 2 cold calls for display – Was it reached? Yes or No

Goal for this Week

The goal is listed from last week and the team member reports to their team leader if they reached it. They also set a goal for next week. This is done for each team member.

New Team Goal:

Any Additional Notes/Issues:

Each week the team decides on a goal they want to focus on for that week

Copy DUE to Kelsey by: Wednesday, Dec 1st

The Daily Collegian CNBAM: Best Sales Incentive Program Part I: Commission Increase Incentive The first and most important component of our sales incentive program is the “Commission Increase Incentive.” The main purpose of this program is to put account executives in control of how much they earn. With our preexisting system, account executives can only increase their per-column-inch commission if they hit certain career-inches targets. For example, once an AE reaches 1000 inches, his or her base commission of 34 cents jumps up to 52 cents. AEs have the opportunity to reach up to 77 cents per inch once they hit 10,000 inches. With the commission increase incentive, account executives have the ability to raise their commission if they take more time to sell and to find new clients. Specifically, if an AE beats his or her individual quota two weeks in a row, they receive a one-cent increase on their commission. If they beat it by more than 50%, they earn an extra two cents. In order to reach our overarching goal of beating the daily, department-wide quota, we have to focus on and beat personal quotas first. In the Collegian sales department we track performance each week but with this program, we assess performance in blocks of two weeks so that AEs don’t simply get lucky in a single week. In other words, we don’t want to reward account executives if they just so happened to be positive for a single week; we want them to sell. Using a two-week spectrum, we encourage proactivity in selling column-inches across multiple weeks. Students always become distracted or face inevitable lulls in effort, but with this program we intended to prolong effort. It should also be mentioned that we assess each AE individually. A single AE can be positive during any two consecutive weeks to earn the incentive. This flexibility allows it to work with any AE, any client load, at any point in the semester. During our weekly sales meeting, we inform the account executives as to who was positive for the week and “in the running” for the incentive. This offers recognition and motivates those who are eligible to put forth extra effort for the next week. As mentioned above, this program is very effective in generating new clients. In advertising, we all know that there is no limit to the amount of clients that we would like to work with. New clients, by nature, didn’t advertise the prior year and don’t appear on account executives’ personal quotas (quotas equal the inches that an AE’s set of clients ran during the equivalent week last year). With that being said, new client inches are automatically positive inches factored into an AE’s quota. These inches, if achieved, greatly increase the chances of being over 50% positive and achieving the commission increases. One of our most effective account executives who took advantage of this program is Adam. As a brand new AE, he had a relatively less-demanding client load and could have easily lost some hope as to how dramatic an effect he could have on his personal quota. Instead, he sought out a brand new business in town, created an aggressive ad plan and great ads, and actively beat every quota that we put in front of him. The new client, Gamers Arena, had not been in existence last year, so all the

inches that they ran this year influenced his quota only on the positive end of things. Throughout the semester, Adam has been positive by 368%, 186%, 142%, and even 725% during specific two-week periods. He raised his commission eight cents during his first semester with us – something that could have taken over a year.

Part II: Pic in the Paper The second part of this program appeals to the successful account executive who wants to be recognized. Everyone likes to stand out (whether they admit it or not), especially when recognition relates to being the best. This component of the program publishes a 1x4 house ad distinguishing our most productive AE of the week. Tens of thousands of peers, friends, and faculty notice his or her success. Recognition is a very valuable method of motivation given that it costs virtually nothing but has an effect that is both positively immeasurable and intrinsic. To calculate who has been the most valuable account executive of the week, we use his or her quota performance that we also use for the commission increase incentive. In addition, we factor in total column-inches sold, amount of clients in the paper this week, percent of clients advertising, office attendance, and overall effort. We convey these metrics to the staff to motivate them and also to communicate that they are not only responsible for column-inches. We expect them to take good care of all clients at all times, spend sufficient time in the office inserting ads and ad strategizing with one another and managers, and to have a great attitude. All of these factors determine the “Top Account Executive of the Week.” This AE’s picture appears in the paper on Friday and his or her friends on campus harass them in a way that they undeniably appreciate; while co-workers take notice of the tear sheets hung around the office. These two sales incentive initiatives combine to motivate performance in separate but equally important ways: monetarily and with acknowledgement. We have to reward good performance in multiple ways to appeal to many types of AEs and to many moods and attitudes each week. The second most important goal after motivating AE sales is keeping this program affordable. Concurrent with this objective, we designed it to be as motivating on the individual’s level with out it being costly on the broader level of the entire sales team. We were happy to achieve this after surveying AEs and calculating costs. Account executives loved this opportunity, felt motivated, and it only cost us about $119 across an entire semester. AEs who were most receptive to the commission increase incentive counteracted quotas by approximately 1000 inches and upwards of $10,000 in revenue. Additionally, the “Pic in the Paper” program cost us only about 15 minutes of Excel work and four total inches of otherwise unused fill space in the paper. We can’t quite quantify the positivity and recognition from which we benefitted, but it’s easy to say that there were valuable results in morale and revenue during this program’s first run in fall 2010. Attached: Commission Increase Incentive data and survey results, and Pic in the Paper example and survey results.

Commission Increase Incentive

•

The top portion of this excerpt is the raw data for determining eligibility for the incentive. Each AE’s quota performance is logged in the corresponding week in terms of how much they were “up,” or “down.” Account executives who are up two weeks in a row are highlighted (dark gray is only used to distinguish between separate two-week intervals). The bottom portion shows the percentages by which the AEs beat their quota – green indicating by more than 50% and blue indicating less than 50%. Note that as opposed to the top portion, intervals are in two-week periods with every possible two-week combination accounted for. Also note that an account executive must be positive during two separate, consecutive weeks, but then we calculate the total percentage up across the entire two-week period.

Pic in the Paper Incentive

The AEâ&#x20AC;&#x2122;s picture appears just like this each Friday amongst other ads and in empty space that we would have had to fill anyway (notice the Collegian filler next to it).

AE Survey Results Here are the results of our completely anonymous, end-of-semester surveys. Scores are out of 5 points, with 5 indicating that they fully agree with the statement.

Commission Increase Incentive • • •

This incentive motivated me to sell and be positive on my up/downs. o Average score: 4.4/5 I would like this program to continue next semester. o Average score: 4.8/5 This incentive is a reward rather than an effective motivation. o Average score: 2.1/5

AE Comments • • •

“This is effective enough to make me want to beat quota and have my name on the sales meeting agenda.” “I really saw a difference on my checks… I’m not mad.” “I think it was a great idea and is a great push to try and reach out to all clients.”

Cost: $119.71

Pic in the Paper Incentive • • •

I enjoyed this recognition whether I’d like to admit it or not. o Average score: 4.2/5 This is a nice supplement to being recognized around the office. o Average score: 4.3/5 This (would have) embarrassed me. o Average score: 1.7/5

AE Comments • • • • •

“Great idea!” “Great way to show you’re doing a good job!” “I think the recognition is a great idea and incentives like this are needed for AEs to make the extra effort.” “It is very motivating.” “I looked sexy in the paper.”

Cost: $0.00

CNBAM Entry Best Sales Incentive Program Tim Gheen UNC Charlotte â&#x20AC;&#x201C; University Times One of the most successful sales incentive programs I implemented this year was targeted at a special section The University Times produces every October, the Basketball Preview. Already a popular special section, I wanted to capitalize on increased readership to really boost our advertising sales. To do this, I made two bonuses available to the sales team. The first was a bonus to be given to the account executive with the highest total sales for the issue and the second was to be given to the first account executive to sell $1000 in advertisements. I worked with the production team to compose a fun and creative way to display the sales contest. We developed a race board that incorporated moveable figures that featured headshots of each sales rep on a background that measured sales. The figures of each rep were attached with Velcro to the board, so I could move them closer to the goal according to their sales during the contest. This allowed the account executives to gauge how well they were doing relative to each other, and how close they were to earning the bonuses that were at stake. When I told the account executives about the contest they all lit up with anticipation of earning these bonuses since I had not previously offered a bonus structure like this one during the semester. They seemed energized and ready to get out there and sell some ad space. One account executive in particular made it a mission to act on that excitement. Michael Magee took on the challenge

personally and quickly sold several advertisements that put him very near the $1000 mark. This served as motivation to the other reps to really ramp up their own sales efforts. Although everyone worked hard, Michael surpassed the $1000 mark before the others earning the first of the two available bonuses. The other account executives remained focused on the top sales bonus realizing they were all still capable of earning it. I encouraged them all of this fact and sales grew for everyone. In the end, Michael pushed his icon up the board higher than the others and claimed the top sales prize. Michael had won both the bonuses for the Basketball Preview, but all the reps earned increased commissions based on their sales. The sales reps were obviously very excited and so was I. We increased sales 37% over 2009, and had a great time doing it. The account executives worked hard to win the contest, which lead to increased revenue for our program and increased exposure for our clients. I believe the competition and fun of seeing their faces move up the board, and the potential financial reward, lead to this incredible success. In fact, I am already working on a similar program for the spring semester to build on the excitement generated by the Basketball Preview incentive.

Basketball Preview 2009 vs 2010 37% Increase

2010

2009

Total Revenue

500

1000

1500

2000

2500

2009

2010

2405.25

3295

3000

3500

B a sk etb a ll Prev i ew Sa les C o n test

VISIT US ONLINE AT

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A K LEO T H E

V O I C E

Ser ving the students of the University of Hawai‘i at Mānoa since 1922

MONDAY to TUESDAY, AUGUST

25, 2009

www.kaleo.org

Volume 105 Issue 1

Vanishing textbooks Page 7

Registration woes Page 8

Football for wahine

Page 19

Special pullout section

Page 11-14

Back to school JOEL KUTAKA/KA LEO O HAWAIʻI

NEWS A SMALL WORLD

KA LEO

ASSOCIATE JUNGHEE LEE ASSOCIATE KENDRA JONES

Monday, Aug. 24, 2009 N E W S @kaleo.org

Mānoa Move-In a success Tori Renschen Staff Reporter

Now Enrolling Children Born in 2005-2006

tist Prescho p a

Providing children with quality education and care in a loving environment

ity Aven ivers ue n U

Open 7am - 5:30pm

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Part-time schedules available

One block mauka of UH 2305 University Avenue • 947-6679

Last week, students, along with their families, congregated around Dole Street in the excitement of being assigned to their new accommodations and starting a new chapter in their lives. The University of Hawai‘i at Mānoa housing facilities opened on Tuesday, Aug. 18 for Mānoa Move-In 2009, helping students get settled for fall. Incoming freshman Laura Polak looks forward to using her golf scholarship at UH Mānoa. “I am excited to receive a good education in addition to a lot of traveling and golfing with my scholarship,” Polak said. Polak’s mom was also excit-

ed for her daughter’s upcoming attendance at UH. “I feel very at ease during this stressful time of sending Laura off to college. So far everybody at UH has been very friendly and helpful,” she said. Some students chose UH Mānoa because they wanted to stay in the islands. “I’m from Kaua‘i, and I feel that UH Mānoa will give me the education I desire,” said freshman Brittany Maldonado. “I’m still ‘at home,’ even though I’m not too far away from my own home.” Aug. 18 was the big day for many students to begin moving into Hale Aloha Mokihana, Hale Aloha ‘Ilima, Hale Laulima, Hale Kahawai, Frear Hall (freshmen only) and Johnson Hall.

Transfer student Nathan Domier said he hasn’t had any problems or challenges moving into the dorms. “There have been no difficulties yet, with the exception of finding my missing bags in this rush,” Domier said. At the same time, Dole Street was being closely monitored by HPD and Freeman Guards, who made sure that traffic ran smoothly. They weren’t allowing any unloading on Dole Street and asked motorists to drive carefully. Other scheduled dates for residents to move in were Friday, Aug. 21, for Gateway House and the Hale Wainani and Hale Noelani apartments, and Saturday, Aug. 22, for Hale Anuenue and the rest of Frear Hall.

JOEL KUTAKA/KA LEO O HAWAIʻI

Students moved their belongings into Frear Hall on Saturday, Aug. 22.

N E W S @kaleo.org

Monday, Aug. 24, 2009

Textbooks a weight to carry physically and financially Rachael Provenzale Staff Reporter

JOEL KUTAKA/KA LEO O HAWAIʻI

Web sites that provide and sell textbooks at a fraction of the retail price are increasingly popular among students already strapped for cash.

Rising costs of textbooks in college bookstores are causing students across the globe to purchase their texts elsewhere. According to the U.S. Government Accountability Office Web site (gao. gov), the cost of college textbooks has increased to twice the rate of inflation between 1986 and 2004. Studies by the GAO state that one of the main causes for this increase is the additions of interactive CDs and other assisting material. Additional reasons are the texts’ use of color, diagrams and charting, and also the quality and thickness of the paper. Students carry a large portion of what they will spend on a college education right on their backs. “Textbooks account for up to three-quarters of the cost of attending community college and about one-fourth the cost of univer-

sities,” said Nicole Allen, director of the Make Textbooks Affordable campaign, a coalition of Student Public Research Groups and student government associations in 14 different states. This fall semester, over 40,000 college students at more than 400 colleges will utilize a Flat World textbook, which is an electronic book Web site; this is up from only 1,000 in Spring 2009 at 30 colleges. The increased adoption of Flat World’s free and low-cost open source textbooks follows two semesters of successful in-classroom trials. During Spring 2009 trials, Flat World textbooks were shown to reduce average textbook costs to only $18 per student per class, an 82 percent cost reduction compared to traditional printed textbooks, which average $100 per student per class. Here at UH, Flat World is not being offered yet, but there are quite a few texts available on the UH Bookstore Web site to

purchase online. There are also numerous low-cost textbook Web sites such as campusbooks.com, half.com and Bigwords.com. Bigwords.com compares a specific book in query on a multitude of Web sites and calculates in shipping and any possible coupon codes available when providing its cost lists. In a random poll of UH students, the overall consensus was that texts are way too costly. Some students will share a book or not even purchase the required text at all, arguing they are already paying a great deal for tuition and are struggling with just that. “SHOW ME THE NUMBERS”

Over 87 percent of college bookstores use a gross profit margin of 25 percent or less on textbooks. The UH Bookstore does not profit nearly as much on book

declare your independence

sales, because this profit margin includes an estimation of freight costs, pricing, shelving, sell and return of unsold textbooks, the cost of running the facility, insurance, utilities, equipment and so on. After all these costs are paid, the gross profit to the store is approximately 3.9 percent. A 2009 survey conducted by The National Association of College Stores (NACS) found that stores within its membership contribute an average of $224,658 annually to their college campuses, much of which is used to fund scholarships and help defray tuition costs. Also, through the sale of used books, NACS has saved college students more than $2 billion in the past 10 years. Some speculate whether the current increase in price of new texts will continue, and fear that textbooks will become extinct altogether, being replaced by electronic texts.

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The minimum deposit to open an account and obtain the On-the-Go Speaker is $100 (or just $5 with direct deposit). You will receive the On-the-Go Speaker as a gift when you present this ad and open a new (not converted) FirstChecking account. Offer expires September 30, 2009 or when supplies are exhausted. We reserve the right to substitute an item of similar value. Cannot be combined with any other promotion. Limit of one On-the-Go Speaker per customer or account. FHB Online Payment discounted fee is $3.99 per month. Optional features within Online Banking may incur additional fees. Does not apply to access through Quicken®, QuickBooks®, Microsoft ® Money, or to business accounts.

N E W S @kaleo.org

Monday, Aug. 24, 2009

STUDENT PROFILES

Compiled by Junghee Lee Associate News Editor

Jonathan Kainoa McGill

Teale Clawson

Mikhail Coloma

From: King Kamehameha

From: Sandpoint High School (Idaho)

From: University of Hawai‘i at Hilo

Status: Freshman

Status: Transfer Sophomore

Major: Hawaiian Studies

Major: Kinesiology

Major: Mechanical Engineering

Fun Fact: She has been qualified to participate in the XTERRA Triathalon Championship on Maui.

What people don’t know about him: He does wrestling and practices judo.

Kelly Imada

Kimi Young

Ah Ra Cho

From: California

From: ‘Aiea High School

From: Inha University (Korea)

Status: Freshman Transfer

Status: Freshman

Major: Kinesiology

Major: Secondary Education and Math

School

“UH is the best place to learn more about the Hawaiian culture.”

What people don’t know about her: She has OCD (ObsessiveCompulsive Disorder).

What people don’t know about her: She has a twin brother.

Status: Exchange Student Major: English “I want to learn hula and scuba diving during my stay here.”

Lee Min Wong

Sopaporn Vongatilug (Nin)

Chelsea Rodrigues

From: National University of Singapore

From: Mahidol University (Thailand)

From: Honolulu Community College

Major: History and Southeast Asian Studies

Major: International Business

Status: Sophomore Transfer

Special Skill: Able to speak Mandarin, English, Indonesian and Hakka (another Chinese dialect).

Traveled to: Costa Rica, Japan, Korea and Hong Kong.

Hobbies: Dancing and going to the beach.

Morten Isaksson

Anna Underwood

Manami Kinjo

From: Aarhus School of

From: Columbia Basin College (Wash.)

From: University of the

Major: Business

Status: Junior Transfer

Special Skill: Able to speak Danish, Swedish, Norwegian, German and English.

Major: Communication

Major: Second Language Studies

Business (Denmark)

Fun Fact: Her middle name is Nova.

Major: Undecided

Ryukyus (Okinawa)

Hobbies: Listening to music and cooking cheese omelets.

KA LEO

OPINIONS

Monday, Aug. 24, 2009 O P I N I O N S @kaleo.org

EDITOR LINDSY OGAWA

SHARING A VOICE

Go ride a bicycle Lindsy Ogawa Opinions Editor

To resolve this, up to $4500 is being given to owners of cars and trucks who have clunkers 25 years or younger and functioning with 18 mpg or less. Obviously, this is to give Americans an incentive to be more eco-friendly while giving the economy a little forward push, but it

really is more about money than anything else. Why the 25-year age limit on automobiles when older cars are more likely to be the gas guzzlers? Why aren’t bicycles and other transit system users qualifying for benefits? Why are cars, out of everything in the U.S., the hot item to gain this stimulus? Again, the answer is money, regardless of the fact that only one of the top five cars being sold with the clunker rebate is American; the rest are Japanese.

Now that the recession is in full gear, 2.6 million bicycle purchases have been made, compared to 2.5 million automobiles in the first quarter of 2009. Like everything, bicycle sales have decreased since early 2008 - 30 percent to be exact. However, automobiles have been hit harder with a 35 percent decrease. Though car and truck sales have improved due to the $3 billion for the Clunker Bill passed by Obama, the primary reasons for resorting to bikes are due to fluctuating gasoline prices as well as environmental awareness issues. People across the nation are upset over the $2.40 per gallon price at their local gas pumps, while Hawai‘i JONAH OKANO/KA LEO O HAWAIʻI currently suffers an With the Cash for Clunkers Bill encouraging people to part with their old gas guzzlers, perhaps the government average $3.20 per galshould also give people incentives to buy a bike. lon charge.

The back-to-school feeling Mark Brislin Editor-in-Chief

There is no other feeling in the world quite like it. Some feelings are certainly more intense; like that wave of excitement that washes around inside you as the roller coaster’s chain slowly cranks, carrying you to the top before the first drop; or speeding down a pitch-dark, winding road at 50 mph with the high beams on because your friend assures you that he knows what he doing; or that feeling adrenaline junkies get right before satisfying their thrill of choice. But perhaps this particular

feeling is more distinct, more memorable than even the greatest of experiences, if for no other reason than because we relive it at least twice a year. It’s the first-day-of-school feeling. This feeling causes some preschoolers to break down crying. It’s the sheer unknown of what is about to be thrown in your path; the uncertainty of who you might meet; the knowledge about to be processed through your brain, most of which will be forgotten at the end of the semester. No matter how many times you go through it, no matter how much cooler and more experienced you become, it’s inevitable: the feel-

ing will be there when you wake up in the morning on the first day of a new semester. Most people probably took particular care when choosing what to wear this morning and a little extra time getting ready. Pack up the new textbooks and the freshly validated UH Manoa ID (Didn’t buy your textbooks or validate your ID yet? Look forward to some long lines.). The feeling is probably less intense as you step out the door, but you can feel it begin to bubble around as you climb into the car or sit at the bus stop. See School feeling, page 6

If it were for any other reason, Canada seems to have the right idea. A trade-in program in Alberta is giving automobile owners $300 for their 1995 or older vehicles, rewarding them with an additional $490 for a new bicycle or a year’s worth of mass transit passes. But until the U.S. economy can get itself back on its feet, perhaps incentives for people to buy more eco-friendly cars are steps towards the light. Or again, the little unanswered questions could soon turn into a big hodgepodge mess; we’ll have to see how it pans out. However, despite Obama’s fast-moving force for change, perhaps stopping to tweak the con-

troversial Cash for Clunkers Bill would not inflict too much pain on Americans if we took some tips from our friendly Canadian neighbors. After all, with bicycle sales up, and though they aren’t as costly as cars or trucks, they can become another tool to boost this black hole economy and broaden the range of benefits to people of varying social status. As for UH students, the campus is in biking distance to Ala Moana, Waikīkī and McKinley Shopping Center. And with parking rates raised from $3 to $5 on the lower campus, and competition to find stalls early in the morning, biking seems a good alternative to driving a car.

Meet Sell Design Call

Learn Lead

Be Heard

BOP’s Advertising Department is looking to ﬁll the following positions for the upcoming Fall and Spring semesters:

Advertising Representatives Ad reps make regular sales calls and presentations to potential advertisers to sell advertising space in Ka Leo.

Graphic Designer Graphic designers create advertisements for Ka Leo, as well as ﬂyers, promotional materials, forms, and documents.

K A LEO T H E

V O I C E

For more information, or to apply, email us at advertising@kaleo.org, or stop by the BOP Business Ofﬁce to pick up an application.

O P I N I O N S @kaleo.org

Monday, Aug. 24, 2009

School feeling

NOW

from page 5

ACCEPTING APPLICATIONS

The Campus Center Board and the Activities Council are now accepting applications for members. For an application, go to the Campus Center Ticket and Information Of½ce or e-mail us at ccb@hawaii.edu.

Deadline to apply is SEPT. 25, 2009.

YOUR STUDENT UNION

In my experience it usually hits when I cross the street along the wave of students and step onto campus - that subtle mixture of anticipation and excitement and nervousness and dread. The feeling peaks while I’m waiting in the hallway outside my first class because I left myself too much time to find parking. I’m wondering what the teacher and my classmates are going to be like, and I’m hoping to get my favorite seat - the one in the back right corner of the classroom. Normally, if you can sit in your favorite seat on the first day of class, you can claim it for the semester unless someone else wants that seat, too. It’s an unspoken rule. Then there are always the nomads who choose a new seat every class and displace me from mine because they wanted to experience class from that seat today. Unless you take all of your

classes on the same days, college gives you the chance to experience two first day of school feelings, although the second usually isn’t as strong. But like everything, the first day of school will eventually pass and that feeling will become steadier as you fall into a routine, which I found becomes almost a necessity to get through the semester. But it is almost as, if not more, important to be able to step out of the routine and take a break to prevent burning out. And as the semester plays itself out, the realization that it doesn’t really matter what your classmates think about you anyway because you’ll probably never see any of them again after the semester ends will set in. But there are some people that you will see around (and be happy to see), and there will be some information that sticks, and perhaps that is what college is all about.

O P I N I O N S @kaleo.org

Monday, Aug. 24, 2009

Books: here today, gone tomorrow Lindsy Ogawa Opinions Editor

When I was five years old, I thought the world would be teeming with flying cars by the time I was a teenager. I was convinced my house would soon be stocked with robots that were designed to clean my bedroom as I sat on the side with my legs propped up on the couch, sipping my apple juice through a curly straw. I was also dead set on getting a transportation device so I could yell “Beam me up Scotty!” before booming to random parts of the world and returning before bedtime. But while these things have, for the most part, remained as science fiction, technology has still taken over this generation. In the past few years, we’ve learned about solar electricity, created toilet paper-free toilets, and grown organs from stem cells. And similar to CDs and cassette tapes that have been retired by mp3 players, books are now finding themselves on the chopping block. For readers and students, getting reading material online is more efficient. Calif. Governor Arnold Schwarzenegger has announced that selected high schools will replace math and science textbooks with open source digital text, hoping to save millions of dollars annually. On the same note, lugging around a Kindle or laptop is lighter than carrying several 700paged textbooks, students won’t have to buy new books for every semester, and schools are able to design and update online curricula to include interactive functions like games and surveys - and this is all while saving a few trees. In Arizona, Empire High School students use computers to get lessons, do homework and hear podcasts of lectures available to them 24/7. In Cienega High School, they register for “digital sections” for an assort-

ment of classes such as English and history. And hundreds of universities around the world, including M.I.T. and Rice University, have also jumped onto the digital bandwagon. So what’s the problem with throwing out the old and replacing them with 0s and 1s? First off, not everyone has a computer, Internet or a Kindle. Turning a book into something computer-related would only widen the gap between the educated and deprived. As the old saying goes, “To make money, you have to spend money,” but what if there’s just no money to spend? Also, issues with the online Google Books, which has digitized over 10 million books, 1.5 million of which have been released free to the public, is already causing concerns from librarians and authors. They feel, despite Google’s attempts to ensure companies and individuals will receive payment for scanned books, that Google is monopolizing bookstores and could gain too much power with this wide range of knowledge. Already, Kindle owners had a good chuckle at the irony when they found out Amazon deleted their downloads of George Orwell’s dystopian novels, “1984” and “Animal Farm,” and replaced them with a refund and no explanation until the following days. Copyrights and Book Rights are also a whole new bag of wriggling worms Google and publication companies are trying to deal with. So like everything, this controversy has dwindled down to who has the most money and power; it looks like Google has the upper hand, though other companies, such as Barnes and Noble, are catching on. As for me, I’m ready for cheaper, up-to-date textbooks I can read online, but still enjoy the feeling of the weight of a good book in hand, the smell and sound

of each swooshing sweep of turning pages and adjusting the angle in which I read, versus staring straight at my 2-D screen. But ready or not, technology is moving on forward, and we’re one step closer to tossing out those old-fashioned hordes of papers on our shelves and replacing them with e-books.

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F E AT U R E S AROUND TOWN

Time tickets try student sanity Andrea DeCosta Contributing Writer

Adam Feurer is fed up with the registration process. “I just don’t understand it ... my sign-up time was 8:00 a.m., and by 8:15 this morning all the classes I had picked just last evening were closed,” the Kailua freshman explained as he shopped for textbooks at the UH Bookstore. Like many others in his estimated 1,800 student freshman class, Feurer is frustrated with the Institutional Time Ticket (ITT) system that determines when students can begin to register for classes. Inessa Owen, a Santa Cruz transfer student, had similar issues with her registration. “I’ve been in Hawai‘i one week and I thought I’d be done with registration by now,” said Owen, who is an art major. “It’s so much harder than I thought.” Owen has already been through a litany of problems, many focused on her inability to register earlier, due to ITT restrictions. She hopes to graduate in the summer of 2010 but is still waiting for replies from several instructors to find out if she can get into closed sections of classes she needs. After much effort, Owen did get into two classes. “I’ve had to do a lot of research and a lot of petitioning,” Owen explained, her eyes focused on a workstation at a campus computer lab. “It looks like I’m stuck here until I can get my classes.” While the ITT is not an ideal system, Stuart Lau, the university registrar, is quick to point out that the current online registration method is far superior to the days of “arena registration” he experienced when he was a UH Mānoa student

in the 1980s. Back then, according to Lau, registration was more of a contact sport, with the student body filling Klum Gym to capacity, each student jockeying to secure their classes. In those times, priority was determined by class standing in alphabetical order, and students had to be physically present to secure their classes. This model provided little support to upperclassmen as they attempted to secure required courses for graduation. The current system sorts students into two categories - classified and unclassified - explained Mike Debois, a student employee working at the Admissions and Records Office. Continuing classified students have declared majors and have registered the previous semester. The students are further sorted in the ITT system by their accumulated credit hours. This year, their exclusive registration period was between April 29 and July 17 – those with more credit hours were able to begin registering for classes earlier during that window. Incoming and unclassified students include graduate, freshman and community college and out-ofstate transfer students. They had their exclusive registration period between August 17 and 19, after all the continuing classified students had registered. Their registration schedule also comes after a month that Debois calls a “cooling-off period,” when continuing classified students have an opportunity to rethink their decisions, and classes, if necessary. All students were able to register between Aug. 20 and Aug. 23, with late registration falling between Aug. 24 and Sept. 2. The time-staggered aspect of the current ITT registration system

KA LEO

EDITOR CHRIS MIKESELL ASSOCIATE KELLY PAO

Monday, Aug. 24, 2009 F E AT U R E S @kaleo.org

Depending on the number of earned credit hours, continuing classified UH students started registering between April 29 and May 6 for the Fall 2009 semester, while incoming students began registering from Aug. 17-19. JOEL KUTAKA KA LEO O HAWAIʻI

is motivated by a desire to reduce the potential for system slowdown, conceded Lau, adding that any improvements would come at a cost at a time when the state is in an economic crisis. He also acknowledged that there have been complaints associated with the time ticket restrictions.

Lau, however, encouraged students to “take time to understand the process and prepare ... take time to work with an academic advisor.” “Registration is only a means to getting a degree,” said Lau. “You have to look at creating a pathway to academic success.” Though they are frustrated by

the system, students like Feurer remain optimistic. He hopes that his path to academic success takes him through the class he is trying to register for this semester. Feurer held up a textbook as he proceeded to the bookstore checkout. “Just in case I get lucky and get into the class,” Feurer said.

New bus site predicts arrivals in real time Chris Mikesell Features Editor

For bus riders on O‘ahu, like those in other urban areas, catching a bus on time often requires a leap of faith. But now, when O‘ahu’s users of public transportation ask, “When is my bus finally going to get here?” they can get an accurate answer using the new TheBusHEA service (Honolulu Estimated Arrival system) at hea. thebus.org. TheBusHEA Web site allows both PC users and commuters using internet-enabled mobile phones to query a street or intersection, or select a stop by number from the Google Transit online map, and view a realtime list of the next 20 buses set to arrive at that stop. Any specific route can then be selected from those arrivals to display its upcoming arrival times at that specific stop. This is possible because TheBusHEA retrieves GPS signals from dispatched buses every two min-

utes, using the data to calculate and adjust arrival times based on actual road conditions. The system displays the buses not only by route and arrival time, but also by serial number, making it possible to locate a specific bus, or to predict when the bus you are on will

arrive at your destination. Buses that are not yet deployed or that TheBusHEA system cannot locate are listed as “scheduled” arrivals, reflecting data TheBus makes available on its route timetables. See Bus arrivals, page 15

JOEL KUTAKA/KA LEO O HAWAIʻI

TheBusHEA service makes catching the bus easier by enabling users to track buses via the Internet.

F E AT U R E S @kaleo.org

FEATURES Ka Leo Features is looking for capable writers for the Fall 200 2009 09 semester.

SUCCEE SSF SUCC SS FUL UL A AP PPLICA AN NTT S W I L LL:: • • •

•

be students taking AT LEAST 6 credits at UH H Māno M Mānoa; ā a; demonstrate thorough competence with grammar, gr ar, pu punct ncttuation uation,, punctuation, and other compository o writing skills; be willing to work independently to sc schedu sch schedule ed le e and cconduct onductt int internter errvie views, ews, research topics, meet with tth the he F Features eature ures e editor ditor on a regu regular gu ular basis to determine assignments, a and nd wri write te con content ntent o on n dead deadline; adlin line e; training workshop with our once hired, attend or arrange for a tra traini ining ng g worksh w or hop wit th ou o ur journalism, advisor to learn the basics off jo ourn urnali ur alism, sm, iin including but not li llimited mited structure, media ethics to lede and story struct u ure re e, m ed edi d a ethi e thiccs cs and media law; feedback writer and be willing to get fe eedb back ac fr from om editors ed to grow as a wri writ ter off jjournalism writing. working in the form o ou nal our nalism ism w riting.

All Features applica applicants cant ca ntts mu must st sub submit ubmit at least two composition w ub writing riti ting ng samples with their rrésumés éssum més or or applications appplications in order to be consider ap considered. red d. F Ficicic tion orr po poet poetry try w wri writing iti ting samples will not be accepted. applicants Interested applica ica ca ants m mayy either e visit our office, located across from m the the th he ground gr und gro floor entrance ooff the UH Mānoa Bookstore, or send their résumés viaa e-ma e-mail ail tto: o features@kaleo.org.

Monday, Aug. 24, 2009

F E AT U R E S @kaleo.org

Monday, Aug. 24, 2009

Ponyo pleases all ages

YOUR STUDENT UNION

Aloha, Welcome to another exciting year at the University of Hawaii at Manoa. All of us at the Campus Center hope that you are having a wonderful time and we are consistently working to provide you with the best college experience that you can possibly have. With these bimonthly articles, we hope to keep you updated with the on going events at the Campus Center and increase your involvement with the Campus Center Board. The Campus Center Board (CCB), is the governing body of the Student Union. The CCB’s main responsibility is to oversee the policy and services offered in the Campus Center, Hemenway Hall, the Fitness Center, the Leisure Center, the Intramural Sports ofﬁce, and much more. The CCB also oversees the Activities Council (AC) committee, which focuses on hosting Friday night events, and the newly formed Student Life and Development committee, which focuses on recreational and ﬁtness events. The board is comprised of 17 members who are appointed by the ViceChancellor of Student Affairs. They represent the undergraduate and

graduate student body, and the alumni of the university. These board members help to create policy and to advocate for you, the constituent of the student union, to ensure that you are well served and that your needs are met. A huge initiative the CCB is currently working on is the construction of a new recreation and ﬁtness center. The recreational facility will be built next to the Campus Center and will be dedicated solely to students. Construction will begin in summer 2010, with more details in upcoming articles. Lastly, don’t miss the Welcome Back Bash! The Bash, planned annually by the CCB and the AC, is an amazing concert with fantastic reggae acts. Check it out and start off the new school year with a blast! So what are you waiting for? Get connected. Get inspired. Get involved. Go Warriors!

Andrew Itsuno Political Science, B.A. ‘10 President, Campus Center Board Want to get involved? Email ccb@hawaii.edu

DISNEY.COM

Hayao Miyazakiʼs “Ponyo” is visually vibrant but lacks depth. Reece Farinas Contributing Writer

No matter how old you are or how mature you may carry yourself, Ponyo – a charming little fantasy straight from the eclectic imagination of visionary Japanese animator Hayao Miyazaki – will have you leaving the theatres feeling young at heart. Miyazaki starts the movie in an underwater wonderland so beautiful, it looks as if it had exhausted every color in his crayon box. We first meet Ponyo (voiced by Noah Cyrus, Miley’s younger sister), who is a young goldfishlooking creature able to temporarily transform into a human. Lost in her curious explorations, Ponyo drifts off on a sea jelly and finds herself in a harbor polluted by humans. Eventually, Ponyo is trapped in a jar, but is discovered by 5-year-old Sosuke (Frankie Jonas), and they immediately become best friends. Sosuke promises to protect Ponyo, carrying her around in his little beach pail, feeding her, and never losing sight of his new friend. But when Ponyo’s father Fujimoto (Liam Neeson) finds out his daughter is missing, he is furiously determined to bring her home. As Sosuke and Ponyo become separated, it is a little sad, but going back to their underwater mansion compensates for the displacement. Miyazaki’s meticulous artistry is apparent in every

new scene and character design in the film. Somehow Ponyo ends up in Fujimoto’s closet full of elixirs and potions after being locked up in her room – which happens to be a fishbowl – and gains, among other things, the ability to fully turn into a human and stay that way. With her newfound power, Ponyo travels back to the harbor where poor, concerned Sosuke lives, on a raging school of fish swimming in the form of a tsunami that she now controls (trippy stuff). This parental defiance leads to a massive series of geological events that threatens the balance of the world, and the only way to stop the cataclysm is for the two kids to be allowed to love each other. While beautiful, Ponyo was somewhat anticlimactic, with a conflict as deep and easily resolved as a Nickelodeon television show. Miyazaki is usually known for his darker animated contributions such as “Spirited Away” and “Howl’s Moving Castle,” but this movie was a little too sweet, a little too Disney. But don’t let that stop you from seeing this charming and funny movie. Ponyo is magical and it did what anyone would expect a Disney movie to do: draw out a smile.

Final Verdict: Miyazakiʼs Ponyo is family-friendly and visually pleasing, but donʼt go looking for any deep meaning in Ponyoʼs shallow ocean world. B

Special pullout section Inside: campus map Back cover: August/September calendar

JOEL KUTAKA/KA LEO O HAWAIĘťI

Entrance Kiosk

University High School 1

George Hall

Miller Hall

Engineering Quad

Art Building

Building 37

Pond

Softball Stadium

O T-

S Stairs

Dance Building Kahanamoku Pool

Sub Station M

Burns Hall

Tennis Courts

Cooke Field

Speech Pathology/ Audiology

Hale A¯nuenue

Hale Ha¯ la¯ wai Johnson Hall-B

National Marine Fisheries Service

Gateway House

Entrance Kiosk

5 Varsity Circle

Lower Campus Portables

Frear Hall Makai Campus Portables Practice Fields

Air Force ROTC Building

Murakami Stadium Hale Aloha Lehua Tower

Army ROTC Building Sub Station L

OAD LELE R KA

Hale Aloha Lokelani Tower

Entrance Kiosk

Hale Wainani

Hale Noelani

Hale Aloha ‘IlimaTower

Ka¯newai Cultural Garden Wa‘ahila Faculty Housing

Kamakaku¯okalani Building (Hawaiian Studies)

Hale Aloha Cafeteria

Hale Aloha Mokihana Tower Dole Street Parking Structure

Thai Pavilion Hale Kuahine Jakuan Tea House

M¯anoa Innovation Center and Kau‘iokahaloa Faculty/Staff Housing

DR IVE

Horticulture Headhouse

USDA Fruit Fly Lab

Horticulture Greenhouses

Warehouse

Food Science & Technology [E2] Frear Hall [C5] Gartley Hall [C2] Gateway House [C5] George Hall [C1] Gilmore Hall [D2] Hale Aloha Cafeteria [C6] Hale Aloha ‘Ilima Tower [C6] Hale Aloha Lehua Tower [C6] Hale Aloha Lokelani Tower [C6] Hale Aloha Mokihana Tower [C6] Hale A¯ nuenue [A5] Hale Ha¯ la¯ wai [D4] Hale Kahawai [E3] Hale Kuahine [E3] Hale Laulima [E3] Hale Ma¯noa [D4] Hale Noelani [C6] Hale Wainani [B6] Hamilton Library [D2] Hamilton Library Addition [D2] Hawai‘i Hall [C2] Hawai‘i Inst. of Geophysics [C3] Hemenway Hall [C2] Henke Hall [D3] Holmes Hall [C4] Horticulture Greenhouses [H2] Horticulture Headhouse [H2] Jefferson Hall [D4] Johnson Hall - A [C4] Johnson Hall - B [C4] Kahanamoku Pool [B5] Kamakaku¯okalani (Hawaiian Studies) [D6] Keller Hall [D3] Kennedy Theatre [D3] KHET TV/PBS Hawai‘i [A2] Klum Gym [B4] Korean Studies, Center for [E3] Krauss Hall [C3] Krauss Annex 1 [C3] Krauss Annex 2 [C3] Kuykendall Annex [C3] Kuykendall Hall [C3] Lab School Lockers [A1] Landscaping [F2] Law Library [C4] Law School [B3] Legacy Path [B3] Lincoln Hall [E3] Lincoln Hall Annexes [E3] Lower Campus Portables [A5] Lunalilo Freeway Portables [A3] Magoon Facility [H2]

Newman Center

Temporary Portables

Hale Laulima Hale Kahawai

Administrative Services Building 1 [C2] Administrative Services Building 2 [B2] Agricultural Engineering Institute [E2] Agricultural Science [F2] Air Force ROTC Building [A5] Andrews Outdoor Theatre [B3] Architecture School [C1] Army ROTC Building [B6] Art Building [C3] Astronomy, Institute for [H1] Auxiliary Services [E2] Bachman Annex 2 [B2] Bachman Annex 6 [B2] Bachman Annexes 9–13 [B3] Bachman Hall [B3] Bilger Addition [D3] Bilger Annexes [D3] Bilger Hall [D3] Biomedical Sciences [E2] Building 37 [C3] Burns Hall [D4] Campus Center [C2] Campus Security [F2] Castle Annex [A1] Castle Memorial [A2] Cooke Field [B5] Crawford Hall [C1] Dance Building [B5] Dean Hall [C2] Diving Safety Program [F1] Dole Street Offices [A2] Dole Street Parking Structure [D6] Edmondson Hall [D2] Energy House [F1] Engineering Quad [C2] Environmental Health & Safety Office [F2] Environmental Protection Facility [F1] Everly Hall [B1] Federal Credit Union [F1] Finance Management Office [A4]

No Public Vehicle Access

Pacific Biomedical Research Center

UH Parking Access St. Francis School

Lincoln Hall Annexes

NREM Greenhouses

Lincoln Hall

Japanese Garden

Hale Ma¯noa

Entrance Kiosk

Johnson Hall-A

Financial Management Office

Jefferson Hall

Entrance Kiosk

Holmes Hall

Physical Education/Athletic Complex

Office of Procurement, & Real Property Mgmt

oa St re am

Stan Sheriff Center

Watanabe Hall

University Health Pacific Ocean Services Ma¯noa Science & Technology Marine Sciences Building

Gym 2

VARSITY RO

Sakamaki Hall

Law Library

Parking Structure

Trailers L-P

PA R

Krauss Hall

M a¯ n

FREEWAY

Klum Gym

Gym 1

Legacy Path

Entrance Kiosk

Henke Hall

Law School

Krauss Annex 2

Keller Bilger Hall Addition Bilger Annexes Physical Science Building C Hawai‘i Inst. OR R of Geophysics EA Kennedy Theatre R

LO W ER

Lunalilo Freeway Portables

Kuykendall Annex

Andrews Outdoor Theatre

Agricultural Science

Magoon Facility

Physical Plant Building

Moore Hall Center for Korean Studies

Kuykendall Hall

Shops

Sherman Laboratory

Institute for Astronomy

Landscaping

Pope Laboratory

Auxiliary Services

Paradise Palms Cafe

RO AD

CA M PU S

Bilger Hall Krauss Annex 1

Food Science & Tech.

St. John Plant Sci. Lab Edmondson Hall Hamilton M Library cC AR TH Y M AL L

Transportation Services

Campus Security

Agricultural Engineering Institute

Snyder Hall

Bachman Annexes 9–13

Spalding Hall Hamilton Library Addition

Music Building Complex Orvis Auditorium

Biomedical Sciences

Miller Hall Annex

Administrative Services BA Building 1 CH Bachman M AN Annex 2 PL

Bachman Hall

Campus Center

Administrative Services Building 2

Bachman Annex 6

VARNEY CIRCLE

Maile Way Annexes

Energy House Diving Safety Program

Environmental Protection Facility Environ. Health & Safety Office

Gilmore Hall

Webster Hall

Hemenway Hall

V Sinclair PA ISI RK TO Annexes IN R G

Bus Shelter

Hawai‘i Hall

Dean Hall

E V

A Founders’ Gate

Queen Lili‘uokalani Center for Student Services

UH Parking Access & Mid-Pacific Institute Exit

Saunders Hall

RO AD

E U

Sinclair Library

Entrance Kiosk

IT S R

Sinclair Circle

E IV N U

Gartley Hall

CAM PU

KHET TV/ PBS Hawai‘i

Crawford Hall

Thrift Shop

Dole Street Offices

Federal Credit Union

No Public Vehicle Access

No Vehicle Access

Bus Shelter

Multipurpose Building

University High School 3

Entrance Kiosk

University Ave. Annexes

Castle Memorial

Wist Hall

Revised Jan 2006

PAMOA ROAD

Wist Annex 1

800 ft

400

Architecture School

T EE R ST

Castle Annex

Map by: Julsun D. Pacheco Cartography Laboratory Department of Geography

University of Hawai‘i Press

FA RR IN GT ON

Everly Hall

University High School 2

F AL C ET M

Lab School Lockers

Shidler College of Business

Maile Way Annexes [D2] Makai Campus Portables [B5] Marine Sciences Building [C4] Miller Hall [C2] Miller Hall Annex [C2] Moore Hall [E3] Multipurpose Building [A2] Murakami Stadium [B6] Music Building Complex [A3] National Marine Fisheries Service [D5] Newman Center [E3] NREM Greenhouses [H2] Orvis Auditorium [B3] Pacific Biomedical Research Center [F2] Pacific Ocean Science & Technology [C4] Paradise Palms Cafe [D2] Parking Structure [B4] Physical Education/Athletic Complex [B4] Physical Plant Building [F2] Physical Science Building [D3] Pope Laboratory [E2] Practice Fields [C5] Procurement & Real Property Mgmt, Office of [A4] Queen Lili‘uokalani Center for Student Services [C2] St. John Plant Science Lab [E2] Sakamaki Hall [C3] Saunders Hall [C1] Sherman Laboratory [E2] Shidler College of Business [C1] Shops [F2] Sinclair Annexes [B2] Sinclair Library [B2] Snyder Hall [D2] Softball Stadium [C5] Spalding Hall [D2] Speech Pathology/Audiology [A5] Stan Sheriff Center [A4] Temporary Portables [E3] Tennis Courts [C5] Thrift Shop [F1] Trailers L–P [A4] Transportation Services [F2] University Avenue Annexes [B1] University Elementary School [A1] University Health Services Ma¯noa [D4] University High School 1 [B1] University High School 2 [B1] University High School 3 [B2] University of Hawai‘i Press [G1] USDA Fruit Fly Laboratory [H2] Wa‘ahila Faculty Housing [D6] Warehouse [F2] Watanabe Hall [D3] Webster Hall [D2] Wist Annex 1 [A1] Wist Hall [B1]

August/September 2009 Chevron Rainbow Wahine International @ Stan Sheriff Center UH vs. Western Michigan (7 p.m.)

Fall semester begins: first day of instruction

Back to School Bash @ Campus Center 9 PM Outrigger Hotels Hawaii College Soccer Challenge @ WPSS UH vs. Hawaii Pacific (5 p.m.) Chevron Rainbow Wahine Invitational UH vs. UCLA (5 p.m.) Outrigger Hotels and Resorts Soccer Classic @ WPSS UH vs. Pacific (5 p.m.) Hawaiian Airlines Volleyball Classic UH vs. California (5 p.m.)

Spring admission application initial Last day to drop cours- deadline for undergrad es without W students; final deadline for second bachelor’s degree students and international undergrad students

Last day to register/add courses/change grading option; enrollment status finalized for financial aid awards; Student Parents at Mānoa seminar (11:00 a.m. - 2:00 p.m., Women’s Center)

Outrigger Hotels and Hawaiian Airlines Wa- Resorts Soccer Classic hine Volleyball Classic @ WPSS @ SSC UH vs. UAB (4 p.m.) UH vs. St. Louis (7 p.m.) UH Football Season Opener @ AS UH vs. Central Arkansas (7:05 p.m.) The Honolulu Advertiser Volleyball Challenge @ SSC UH vs. Weber State (7 p.m.)

Labor Day HOLIDAY

Last day for undergrad students to file fall degree applications; last day for classified grad students to file fall degree applications

Soccer @ California UH vs. CS Fullerton (TBA)

Soccer @ California UH vs. CS Northridge (4 p.m. PT) Volleyball @ SSC UH vs. Pepperdine (7 p.m.)

Soccer @ WPSS Ohana Hotels and Resorts Shootout UH vs. Detroit-Mercy (5 p.m.)

Hawaiian Airlines Wahine Volleyball Classic @ SSC UH vs. Texas (7 p.m.) HPU Cross Country Invitational @ Kāne‘ohe (4 p.m.) Nocturnal Wanderer opening night (11:00 p.m., Earle Ernst Lab Theatre at Kennedy Theatre)

Football @ Wash H.A. VB Challenge (cont) UH vs. Washington State (TBA)

Soccer @ California UH vs. Pepperdine (1 p.m. PT)

Soccer @ California UH vs. CS Bakersfield (7 p.m. PT)

Back to School Beat the Blues Benefit Bash (College of Education MultiPurpose Building) Chevron Rainbow Wahine International UH vs. Santa Clara (7 p.m.)

Résumé and Cover Letter Workshop (11:30 a.m. - 12:30 p.m., QLC 208; contact CDSE to sign up)

Volleyball @ SSC UH vs. Boise State (7 p.m.)

Last day for returning classified graduate students to file for spring readmission UH Football @ La. UH vs. Lousiana Tech (7 p.m. CT) ESPN 2

Soccer @ WPSS Ohana Hotels and Resorts Shootout UH vs. Detroit-Mercy (7 p.m.)

Mānoa Jazz Festival (6:00 pm, Andrews Amphitheatre) Football @ Las Vegas UH vs. UNLV (6 p.m. PT) Volleyball @ SSC UH vs. Pepperdine (7 p.m.) Bichuan Li piano performance (7:30 pm, Orvis Auditorium) Volleyball @ SSC UH vs. Idaho (7 p.m.)

F E AT U R E S @kaleo.org

Monday, Aug. 24, 2009

Alternative radio thrives on campus

Bus arrivals from page 8

Q+A with KTUH General Manager, Nick Yee Shantel Grace Contributing Writer

If you’re looking for an alternative to the media conglomerate Clear Channel, the corporate radio devil responsible for playing the same songs over and over until your subconscious mind memorizes every four-chord-hypnotic-melodic-harmonic-hook, we have one right on campus. KTUH-90.3FM, a studentrun, noncommercial radio station, is a treasure chest filled with entertaining DJs, diverse programming and independent music. Its new general manager Nick Yee (“dj mr. nick”) is one of the reasons KTUH is alive and thriving. Yee is a self-proclaimed music geek who fell for the alternative station as a kid, but now he runs the show, and we’ve asked him about his new gig.

Shantel Grace:

makes KTUH unique?

or she is most likely a “talking head,” there to hold your attention until the next commercial break. KTUH has no commercials, only community announcements, and the only thing we are trying to sell is passion and a love of music.

SG: What do you think your biggest challenges are going to be as GM? NY: My biggest challenge so far is planning the 40th anniversary. It’s a little like being hit by many hands from

actually goes on inside a radio station such as KTUH?

NY: I think the main thing to understand about KTUH is that it is live. All of it. When a song is played, there is actually someone sitting in the booth cueing it up, be it vinyl or a CD player. Nothing is automated except for our station IDs, calendar events and a few funny drops. The only thing that I think

Nick Yee: KTUH is unique for so many reasons. The most obvious is that, other than NPR, we are the only alternative station where the DJs actually choose the music. For example, with corporate stations, the music is pre-selected by someone far away. If there is a DJ, he

SG: What is the best way for students to submit their own music? What styles, genres work best for the station? NY: If students want to submit music, they can send it to the music director of the station. However, due to the nature of the station, we never promise airplay. If the music sucks, it really won’t stand a chance in our station. There are so many different styles and genres that get played that it is really too hard to say what works better than the other. The main rule is just no mainstream music. SG: Finally, is there anything else you want the UH student body and faculty to know about KTUH?

What many different directions. Other than that, my job is to just keep the station running, and to keep our DJs digging for more music.

SG:

What is one thing that most people wouldn’t realize

own kind club each

people don’t realize is that KTUH is its little social organization, of like its own little music or frat. We hang out with other, go out drinking, etc.

NY: Thanks for listening, and for all of the support during the last 40 years. As for the student body, we are accepting applications. Never stop listening to different types of music, and don’t just accept what is spoon-fed to us by mainstream radio. K TUH.ORG (90.3 FM)

Likewise, stops are numbered as well, so users who look up results for a specific bus stop on a regular basis can save time by simply searching by bus stop number. The service has been in testing for about four months, but there are still some kinks to work out. If, for instance, a driver is forced to jump ahead in his route due to heavy traffic, the HEA system cannot account for it yet. Also, our tests indicated that arrival times for buses on the same route that stop on opposite sides of a street do not appear in each other’s search results. There is no indication of which instance of an intersection in the search results refers to eastbound or westbound buses, so finding the bus that goes in the right direction will be a matter of trial and error unless you’ve memorized the bus stop’s unique number in the system. Despite its flaws, however, TheBusHEA system was as accurate as it claimed to be in most of our tests. For 90 percent of the buses we tested, once a bus was listed as “arriving” in the results, we found that, as TheBusHEA promised on its site, it arrived within two minutes. A result of “departing” on the site indicated that the bus should have been either at or within sight of the stop, but, of course, this varied depending on where the stop was, whether or not the bus had to make a turn to get to the stop, or whether there were buildings in the way. But once a bus is listed as “departing,” TheBusHEA site cautions, “if you are not already at the stop, then you will likely miss (the) bus.” Luckily, if you’re using TheBusHEA, you’ll know right away when the next one is set to arrive.

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SPORTS

KA LEO

EDITOR ASHLEY NONAKA ASSOCIATE RUSSELL TOLENTINO

Monday, Aug. 24, 2009 S P O R T S @kaleo.org

GAME OF LIFE

Stave off the Freshman 15, stay active

Manage Design Write Edit

Learn Lead

Be Heard

JOEL KUTAKA/KA LEO O HAWAIʻI

With a validated UH ID, students can take advantage of all that the free on-campus Fitness Center offers, from treadmills to free weights. Drake Zintgraff

Ka Leo is hiring the following positions for Fall 2009 and Spring 2010:

Video Team News Editor Associate Web Editor Managing Editor Writers Designers Reporters Photographers Associate Photo Editor

K A LEO T H E

V O I C E

For more information, or to apply, email Mark at mbrislin@hawaii.edu, Jay at hartwell@hawaii.edu, or stop by the Ka Leo building to ﬁll out an application.

Senior Reporter

Everyone has heard stories about the dreaded Freshman 15, and for good reason. In most cases, the first year of college is a student’s first experience away from home for an extended period of time. There is no one to argue that cookies and ice cream is not the breakfast of champions, nor anyone to advise against watching television all day. And with the convenience of an on-campus all-you-can-eat buffet three times daily, the legendary Freshman 15 is easily obtained. This doesn’t have to be the case, for either an incoming freshman or a super senior looking to become more active; the University

of Hawai‘i at Mānoa has many opportunities for those seeking to lead an active lifestyle to do so. Intramural sports on campus are a great way to stay active and fill a bit of competitive desire. It gives students a chance to compete with friends, stay active in their favorite sports, pick up a new hobby and meet new people, all while playing in an organized league. The fall and spring semesters offer sports ranging from flag football, basketball for all heights, golf, tennis, volleyball and more. Information about sign-up and run dates for intramural sports and other physical fitness activities and programs is available at the Intramural Sports Office in the P.E./Athletic Complex, Room 200, at the start of each semester.

In addition to running organized leagues, the Intramural Sports Office has equipment such as basketballs and tennis rackets available to check out. The Intramural Sports Office is also where students can go for the times of open recreational facilities or reserve facilities for group or individual use. UH Mānoa also offers an on-campus Fitness Center that is open seven days a week. Located right under the ticket office of the Stan Sheriff Center, the Fitness Center is equipped with everything from treadmills and elliptical machines to free weights and cable weights for all fitness levels. The gym is free for students See Staying fit, page 20

S P O R T S @kaleo.org

Monday, Aug. 24, 2009

Change a natural position for Pilares constant position changes and let their performance suffer, Pilares took advantage of the situation. In Kealoha Pilares’ time with He led the team in rushing the University of Hawai‘i Warrior his freshman year and in yards football team, nothing has been per carry his sophomore season. very consistent. Now entering his junior campaign back at his natural slot position, Pilares is poised for a breakout year. “We have other running backs that can take care of the position. It feels great to be able to concentrate on one position and just get better at it,” Pilares said. Although the transition to slot has gone well for Pilares so far, getting a full grasp on the Warriors’ run-and-shoot offense has taken time and effort. “The plays are really hard and difficult,” Pilares said. “Our offense goes off of the (opponent’s) defense. Every team plays a different look, and one route has five options. You just have to get used to it and get comfortable with what to run and how to recognize coverages.” But Pilares’ offensive coordiUNIVERSITY OF HAWAIʻI nator won’t be losing sleep anytime soon about his star receiver Junior Kealoha Pilares has returned to his not knowing the plays. natural position at slotback this year. Last sea“He started off at receiver son he played running back for the Warriors. last season and he’s smart,” Lee said about Pilares’ ability to pick Pilares came to Mānoa to be up the offense. a slot receiver only to be shifted “He’s a 4.0 student, he picks to running back his freshman up the reads really quick and he’s year. As a sophomore, he moved a heck of an athlete - all of those back to slot at the start of the things help. He’s got good hands season only to be moved back and that made it easy. He’s still again to running back early in got some work to do, but we have the year. some more practices, so he’s right “Last season we needed on schedule,” Lee continued. help in the back field and he’s Pilares said his goals for the such a great runner,” offensive team are to go undefeated and coordinator Ron Lee said. “This get back to a Bowl Championship year we have Series bowl some (running) game, but he backs and he “Heʻs a 4.0 student, he picks has a few perwas always a sonal goals as good receiver up the reads really quick and well. and we always heʻs a heck of an athlete ... “ “I just want to looked at him be injury-free; as a receiver. since I’ve been “He has a little more space here I’ve just been injured a lot, (as receiver), so now in the open that’s a goal for me.” field he’s really a threat and Pilares has also put a tredoing really well.” mendous amount of work this Although most players would off-season on his physical shape. have become frustrated in the “I caught more balls this Drake Zintgraff Senior Reporter

FILE PHOTO/KA LEO O HAWAIʻI

Junior Kealoha Pilares runs the ball against Louisiana Tech defenders in a Western Athletic Conference game last season. Last year he led the Warrior Football team in yards per carry.

summer than my entire life. Every day I try to train as hard as I can to get ready for the season, just (using) every minute and every hour and (having) no regrets out there,” Pilares said about his training regimen. “If you rest one day, you probably will look back and say, ‘What if I had done something that day,’ so that’s what I kind of live by: work hard, get stronger and faster.” The combination of his extra

work on his physique and the move to slot both should go a long way in achieving Pilares’ personal goal of being injury-free. “He had some injuries (as a running back) because there is a lot of pounding inside and now (at slot) he is able to make guys miss more. I think this is a lot better for him and he will be fine for the season,” Lee said. While Pilares is happy to be back at slot, the thing that hasn’t

changed is his gratefulness for the opportunities that playing football for UH brings. He most enjoys “having the ability to reach out to other people, with us being in the spotlight of the state and playing for the state.” “Being role models to little kids and being able to touch [their lives] and give them something to strive for ... I was in that situation before and looked up to a lot of people,” Pilares said.

18 18

paid adver tisement

Monday, Aug. 24, 2009

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S P O R T S @kaleo.org

Monday, Aug. 24, 2009

McMackins host football clinic

A LEO K sp ort s T H E

V O I C E

WRITERS WANTED

A Natural Foods Cooperative

Looking for organic, healthy, and fun foods? Welcome new and returning students! Stop by and check out our new mural created by 808 Urban! • Hot deli entrees • Organic fruits and veggies • Healthy snack foods • Great frozen selection

We provide healthy, alternative, good food! JOEL KUTAKA/KA LEO O HAWAIʻI

Warrior football head coach Greg McMackin, along with his wife Heather, will in the 2nd Annual Hawaiʻi Wahine Football Clinic build upon their last effort, teaching new material to allow women to better understand the game. 500 women attended last yearʼs event. Ashley Nonaka Sports Editor

On Wednesday, Aug. 26, Heather McMackin, wife of Warrior football head coach Greg McMackin, will host the 2nd Annual Hawai‘i Wahine Football Clinic at the Stan Sheriff Center. Registration will begin at 6 p.m., with the presentation to follow at 7 p.m. The McMackins held their first football clinic for women in 1972 when he was head football coach at Aloha High School in Beaverton, Ore. “We created it because we were aware that many women watch their sons, brothers, boyfriends or husbands play football through the years and really don’t understand the game,” said Coach McMackin in an e-mail. “Our own mothers never understood the game but watched it because of us.” Sometimes when women ask men questions about football, the guys don’t explain. “We provide information through the playbook we created, demonstration and lecture, and give them a comfortable setting

to ask questions and have a good time,” McMackin said. Building on last year’s clinic, McMackin said that new material will be taught this year. 500 women attended the first event, with the clinic focusing on the new coaching staff and the offensive, defensive and special teams plays that the Warriors run. The clinic will begin in the Stan Sheriff Center to cover game preparation, then continue at the Clarence T.C. Ching Complex, where an assistant coach will explain their positions and Warrior players will demonstrate technique. Attendees will be able to learn to throw and catch a football as well as try to kick a ball through the goalposts if they choose to. “We believe this is a valuable activity because it is an educational opportunity. ... The most important element of coaching is teaching,” McMackin said. “Women in Hawai‘i love football and support our Warriors, and many are very knowledgeable about the game. However, many women also really do not underSee McMackin, page 24

Come visit us...anyone can shop - anyone can join. We’re just down the road from UH at 2643 S. King Street! www.kokua.coop Phone: 941-1922

S P O R T S @kaleo.org

Monday, Aug. 24, 2009

Staying fit Limited Time Offer

from page 16

Plus buy two phones and get a free Lg150 Unlimited Nationwide Family Add a line for just $23

JOEL KUTAKA/KA LEO O HAWAIĘťI

Surfboards are available to rent at the UHM Leisure Center for $10 per day or $30 per week, with a $150 deposit.

688.MOBI / mobipcs.com

STORE LOCATIONS HONOLULU 1467 S. King St. Honolulu | 808.723.2097 KAPAHULU 830 Kapahulu Ave. #C1 Honolulu | 808.457.3400 KAPOLEI ACE CENTER 480 Kamokila Blvd. Kapolei | 808.723.2099 NAVY EXCHANGE 4725 Bougainville Dr. Honolulu | 808.723.2095 PEARLRIDGE UPTOWN 98-1005 Moanalua Rd. Aiea | 808.723.2098

TOWN CENTER OF MILILANI 95-1249 Meheula Pkwy. Mililani | 808.723.2094 WINDWARD CITY SHOPPING CENTER 45-480 Kaneohe Bay Dr. Kaneohe | 808.723.2096

AUTHORIZED SELECT DEALERS ALL ACCESS COMMUNICATIONS Pearl Kai Shopping Center 98-199 Kamehameha Hwy. Aiea | 808.488.0020

Tropicana Square 98-866 Moloalo St. Waipahu | 808.671.1118 ALPHA VIDEO KAILUA 43 Oneawa St. Kailua | 808.263.4422 CASH PLUS 1111-A Fort St.Mall Honolulu | 808.548.7400 1330 Middle St. Honolulu | 808.848.5600 CELL PHONES ETC. Alpha Video - Makiki Village Shopping Center 1249 Wilder Ave. Honolulu | 808.566.0474

CELLWORKS Waipahu Shopping Village 94-226 Leoku St. Waipahu | 808.671.9151 DZ WIRELESS Inside Alpha Video 91-919 Fort Weaver Rd. Ewa Beach | 808.689.8736 HAWAII CHECK CASHING 710 North King St. Honolulu | 808.842.1152 HOKU WIRELESS 2301 Kuhio Ave. Honolulu | 808.520.1100 3506 Waialae Ave. Honolulu | 808.520.1100

1721 Liliha St. Honolulu | 808.377.6767 MR WIRELESS 1880 North King St. Honolulu | 808.841.1200 1251 South King St. Honolulu | 808.591.8030 OHANA PCS 94-801 Farrington Hwy. Waipahu | 808.677.3069 AlaMoana Center - lower level near US Post Office Honolulu | 808.942-3432 Waikele Shopping Center 94-790 Lumiaina St. Waipahu | 808.671.3311

Windward Mall 46-056 Kamehameha Hwy. Kaneohe | 808.235.0987 PAYDAYHAWAII 86-120 Farrington Hwy. Waianae | 808.696.4600 Windward Mall 46-056 Kamehameha Hwy. Suite A-8A Kaneohe | 808.235.0987 ROYAL CASH 70S Kamehameha Hwy. Wahiawa | 808.622.9000 99-185 Moanalua Rd. #100 Aiea | 808.488.0305

Limited time offer, while supplies last. 3-line $99 price requires one new activation on Unlimited Nationwide Family plan with auto bill pay option. Price without auto bill pay is $104. Each additional line up to 5 lines is $23. Free phone offer valid on new activations only. LG 150 value may be applied toward purchase of another phone. Cannot be combined with other discounts/offers. See representative for details.

with a validated ID, and the only other requirements are a workout towel and appropriate dress. Another program offered by UH is the Leisure Center, located in Hemenway Hall, Room 101. The Leisure Center offers students a chance to sign up for a variety of activities, including guitar lessons, yoga and hula. The Leisure Center is also available to rent out items for almost any activity possible, with their supply of tents, surfboards, kayaks and hiking gear. Prices can be found on their Web site, hawaii.edu/cclp. With all the programs that UH has to offer, staying active is not a challenge. Whether you are trying to avoid the dreaded Freshman 15, looking for a little more excitement or just something to do, a fun activity is never far away.

KALEO

EDITOR: WILL CARON “Funnier t han blear y -eyed students f ighting f or t he bac k seat in t he class.”

Monday, Aug. 24, 2009 CO M I C S @kaleo.org

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Note: Actual screen-shot of Sears Web site.

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puzzles • classif ieds • horoscopes

Monday, Aug. 24, 2009 Across 1 Dogie-catching tool 5 Looking like you’ve seen a ghost 10 Poi base 14 “Iliad” or “Odyssey” 15 Not a soul 16 Greek war god 17 Scope of a thorough search 19 Rod’s companion 20 Sweater wool 21 Mythical city of gold 23 Ottoman governor 24 Nightmare street of movies 26 One having a little lamb 27 Scope of a thorough search 33 Planetary shadow 36 Thinks (over) carefully 37 Partner of a tournament “am” 38 Chat 39 Roman senators’ attire 40 Immense 41 Previously 42 Pine product 43 Headquartered 44 Scope of a thorough search 47 Walking on __: elated 48 Doo-wop horn 49 Play segment 52 Gloria Steinem, notably 57 Home beverage counter with 8/24/09 a sink 59 One with burning pants?

Los Angeles Times Daily Crossword Puzzle Edited by Rich Norris and Joyce Lewis

By Norfleet Pruden

Horoscopes By Linda C. Black Tribune Media Services (MCT) Aries (March 21-April 19) Today is a 6. You get the answer you’ve been seeking, but in a roundabout way. You can get that domestic item you want cheaply. Taurus (April 20-May 20) Today is an 8. The sun is going into Virgo, in your

solar Àfth house of love, so things will be easier for the next four weeks. Gemini (May 21-June 21) Today is a 6. You’ll have to go back to work soon, so line up good help. Let family know how much you appreciate their support. Cancer (June 22-July 22) Today is an 8. Somebody who’s pestering you is in Àne form. This person seems intent on nagging you to death. Stand up to them. Leo (July 23-Aug. 22) Today is a 7. The sun is moving out of your sun sign, but

60 Scope of a thorough search 62 Very dry 63 Up in arms 64 Bad day for Caesar 65 Lottery-like game Fill in the grid so that 66 Dressed like a every row, every column, and superhero every 3x3 box contains the 67 Keeps after taxes digits 1 thru 9. Down 1 Post-op treatment Puzzles will become 2 Offer one’s view progressively more difÀcult 3 Word with bank or back through the month. 4 Canyon phenomenon 5 Historical records Solutions, tips and 6 Instant lawn computer program at 7 Digger’s creation www.sudoku.com 8 Carbon compound Go to www.kaleo.org for this 9 Renegotiated contracts MEDIUM puzzle’s solution. 10 Paved 11 Vicinity 31 Encourage 12 Physician Walter for 32 __ the line: obeyed whom an Army hospital is 33 Brigham City’s state named 34 Wise men 13 Norway’s capital 35 Stain 18 Venue for games 39 Fabulous 22 Has title to 40 Solo played by Harrison 25 Champagne and orange juice 42 Jockey strap cocktail 43 Put in cartons 27 Bug 45 Arrangement of locks 28 Made trenches 46 Acted sleepy 29 Spiral-horned antelopes 49 Put up with 30 Numbered work

it’s moving into your solar second house of money. This could be OK. Virgo (Aug. 23-Sept. 22) Today is an 8. You’ll have to turn down invitations you can’t afford to accept. There’s more money coming in; don’t waste it. Libra (Sept. 23-Oct. 22) Today is a 6. Finish tidying up so you can focus on making money. There are bugs to be worked out before the cash starts rolling in. Scorpio (Oct. 23-Nov. 21) Today is an 8. Due to a last-minute burst of energy,

3 4 1 6 7

2 6 9 8 4

1 2 9 8

5 8 9 7 5

you successfully complete your mission. It’s never too late to never give up. Sagittarius (Nov. 22-Dec. 21) Today is a 6. The pressure is on, so stop procrastinating. For maximum efÀciency, delegate. Your partner is glad to help. Capricorn (Dec. 22-Jan. 19) Today is an 8. You’ve been thrown a curve, which you hit out of the park. This is why people depend on you. You stay in the game. Aquarius (Jan. 20-Feb. 18) Today is a 6. Help a loved one achieve a goal.

1 3 6 4 1 # 10

50 West Point undergrad 51 Rapunzel feature 52 Anti-aircraft Àre 53 Emerald Isle 54 Common street name 55 “Nobody doesn’t like __ Lee” 56 Mouth, in slang 58 Duplicate 61 Had lunch www.kaleo.org for solutions

What goes around comes around. This is a favor that will be repaid many times over. Pisces (Feb. 19-March 20) Today is a 7. You want something for your home and also want to take a trip. Look for fabulous deals, and maybe you can have both. (Daily Horoscope Alerts Subscription. $9.99/mo. Text your sign to 94847. Std msg charges apply. Txt HELP for info, STOP to cancel. Cust. Svc: 1-866-6633313.)

Classifieds Rates:

The BOP Business Office

(to the right of the UH Bookstore lower entrance)

Monday-Friday 9a.m.-5p.m. Deadline: 4 p.m. two days before publication. Payment: Pre-payment required. Cash, in-state checks, money orders, Visa and MasterCard accepted.

SPECIAL ANNOUNCEMENTS Kawaianuhealehua-hula classes for men, women, & children. UH Manoa Sun. at 5pm & Waimanalo Elem. Mon. at 5:30pm. Call 777-7007. Email gothulack@yahoo.com FREE EVENT! Past Lives, Dreams & Soul Travel. Eckankar Spiritual Fair. Sat, Aug 29, 11am-4pm. Blaisdell Exhibition Hall, 2nd Fl. 735-7719

FOR RENT STUDIO with sweeping ocean VIEWS LOCATED IN SAFE RESIDENTIAL AREA 15 minutes from UH. LARGE MASTER BATHROOM, LARGE CLOSET, QUIET, PRIVATE, CLEAN & SECURE. COVERED PARKING, CABLE, WIRELESS INTERNET, LAUNDRY. $1100. INCLUDES ALL EXPENSES. QUIET & RESPONSIBLE, for long term tenant. AVAILABLE SEPT 1. 808.737.6299

$5.00 per day (up to 3 lines); $1.25 for each additional line. All caps and/or bold will add 25% to the cost of the ad. Place an ad in four (4) consecutive issues and receive the fourth ad free! In Person: Stop by the BOP Business Office. Phone: 956-7043

FOR RENT Manoa Studio Furn. No smkg/pet. Utils incl. 1 Parking incl. Single. Nr. busline. $1,000/mo. Ph 988-1236 Avail now.

Kapahulu nr: Rainbow, Zippy’s, KFC, Jack in the Box. Bus, furn bdrm, bath, separate entry. $750/ mo incl utils. 734-2864, leave msg.

HELP WANTED Bartenders Wanted! Up to $300/day. No exp necessary. Training provided. Age 18+ ok. 800-965-6520 x172

HELP WANTED Student Assistants Needed! Student assistant positions are short-term & temporary with the Underage Alcohol Prevention projects. Short-term services are required immediately to complete surveys. This position will work under the direction of the Project Managers and will be responsible for assisting with preparation, Àeldwork, data collection, and will perform other duties as assigned. Individuals must be 18-20 years old, possess a valid driver’s license & their own means of transportation, and be able to pass post-offer criminal background check. Position involves time commitment during the evenings and weekends. Pay: $9.45/hr with possible increase to $10.50/hr based on job performance and eligibility. Inquiries: May Rose Dela Cruz, 441-3485.

E-Mail: Fax: Mail:

classifieds@kaleo.org 956-9962. Include ad text, classification, run dates and charge card information. Send ad text, classification, run dates and payment to Board of Publications, Attn: Classifieds P.O. Box 11674, Honolulu, HI 96828-0674

HELP WANTED Edible Arrangements Manoa, voted one of the 5 best places to work in Hawaii - A “Sweet” Job Opportunity. Seeking energetic, polite team members to join our Ohana. Tasks include taking orders, dipping fruit & building arrangements. Flex hrs/shifts avail. Call Bob 988-3784 for more.

Student Research Assistants Assist with data collection tasks in ethnicity project. Responsible for collecting demographic, economic and geographic data. Knowledge of a speciÀc country/region and some research experience is required. Student will work semi-independently and attend weekly group meetings to discuss research Àndings. Graduate students are preferred but undergrads are welcome to apply. 10-30 hours per week. Apply with resume to Professor Ilan Noy, noy@hawaii.edu.

SERVICES OFFERED Depressed, worried, relationship problems? Try professional therapy with Dr. Nathan www.drjhnathan.com 944-1133

MISCELLANEOUS We Buy Almost Anything Swap Mart Hawaii 440-4627

ADVERTISING POLICY

Ka Leo O Hawai‘i does not knowingly accept advertisements that discriminate on the basis of race, color, religious preference, national origin or sex. Ka Leo assumes no liability for ad content or response. Please be cautious in answering ads, especially when you are asked to send cash or provide personal or Ànancial information.

S P O R T S @kaleo.org

Monday, Aug. 24, 2009

SPORT S COMMENTARY

Another year, another run for a national championship Russell Tolentino Associate Sports Editor

When the No. 7 Rainbow Wahine volleyball team opens its season against Western Michigan this Friday, Aug. 28, in the Chevron Rainbow Wahine Invitational, it’ll be Dave Shoji’s 35th season as head coach. And as usual, the team will aim for its fourth national title a pretty lofty goal, but this is not your average team. Over his tenure as head coach, Shoji has brought the Rainbow Wahine volleyball program to the nation’s elite. The team owns the University of Hawai‘i’s only three NCAA National Championships (1982, 1983 and 1987), has been to the Final Four eight times, boasts three National Players of the Year and 24 All-Americans, is third in weeks ranked in the coaches’ poll, and has been the class of the Western Athletic Conference since joining the conference in 1996. Shoji himself is ranked second among Division I head coaches in career wins (984) and career win percentage. And as the national leader in attendance for the past 14 years, all of the program’s accomplishments have been celebrated and watched closely by fans and the state of Hawai‘i.

ACCOMPLISHMENTS AND DISAPPOINTMENTS It has been 22 years since the last national championship in 1987, and winning that elusive fourth NCAA title has been the monkey on Shoji’s back year in and out. The ’Bows return a talented core that is led by sophomore All-American outside hitter Kanani Danielson. Add the all-around experience of senior outside hitter Aneli Cubi-Otineru, the hitting and serving of junior middle blocker Amber Kaufman, and the soft hands of junior setter Dani Mafua, and you have a legitimate top 10 team once again. But what will it take to be No. 1? Fans have been wondering, and Shoji has been trying to put the right pieces together for quite some time. Shoji and the ’Bows have come excruciatingly close; the ’Bows reached the championship game in 1988 and 1996 and the Final Four in 2000, 2002 and 2003. And each time they left the arena empty-handed. There are 18 players on the roster, 28 regular season games, one conference tournament and six NCAA postseason games to a national championship. But the only number that really matters is being No. 1 at the end of the season. For now, it’s another year and another run for a national championship.

Meat Eaters Needed for Feeding Study 12 week study, dinner provided Mon-Fri for four weeks on campus (est. $200 value) Study period: September 21 - December 8 Compensation of $315 in gift cards

You may qualify if you: regularly eat beef, are 18+ years, do not smoke, take no medications, and are in good health. For more info: call 586-3007 or email: meatfeedingstudy@crch.hawaii.edu JOEL KUTAKA/KA LEO O HAWAIʻI

Rainbow Wahine head coach Dave Shoji (right) gives members of the Rainbow Wahine volleyball team a few instructions during preseason practice. Shoji is ranked second nationally among NCAA Division I head coaches in wins with 984 and has coached the ʼBows to three NCAA championships (1982, 1983 and 1987).

SPORTS GAME OF LIFE

McMackin: WAHINE FOOTBALL CLINIC

KA LEO

EDITOR ASHLEY NONAKA ASSOCIATE RUSSELL TOLENTINO

Monday, Aug. 24, 2009 S P O R T S @kaleo.org

from page 19

stand the game, and we want them to enjoy it and become as involved as possible.” McMackin believes that

going to football games is a great family activity no matter how well the sport is understood. “At the University of Hawai‘i,

we believe strongly in the spirit of ‘ohana,’” McMackin said. “We play for everyone in the state and wear Hawai‘i on our uniforms to

reflect that we are representing the entire state. ... The clinic is just one way to provide a positive experience for our fans.”

The two-hour event includes a free Hawai‘i Wahine Football Clinic manual, refreshments and door prizes for a $10 fee.

Have a dental cleaning, check-up for dental decay & gum disease. Come in for a dental hygiene screening.

read ka leo read ka leo

UHM Dental Hygiene Clinic Hemenway Hall, Rm 200 Tuesday, Wednesday, Thursday 8:30 - 11:30 am 1:00 - 3:30 pm

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read ka leo read ka read ka leo leo read ka leo

read ka leoread ka leo

read ka leo

read ka leo read karead leoka leo read ka leo

read ka leo read ka leo

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Do you think Sorority Life is for you? Come check out our recruitment events! September 3, 8, and 10 Email: VPRECRUITMENT@AGDHAWAII.ORG for further information, or stop by our table at Campus Center starting August 25 from 9am - 3pm.

CerƟĮcate in Korean for Professionals

Pre-College Summer Program

You can be a Korea specialist in YOUR major. Scholarships are available for qualiĮed students. The Korean Language Flagship Center at the UHM is the Įrst and only Korean language center in the United States dedicated to culƟvaƟng Korea specialists with professional-level proĮciency in Korean. Our goal is to prepare American students to funcƟon in Korean as professionals in their chosen academic or professional Įelds.

ApplicaƟon Deadline: February 1

KOREAN LANGUAGE FLAGSHIP CENTER University of Hawai`i at Manoa 1859 East-West Road, Suite 110 Honolulu HI 96822

Phone: 808-956-8469 Fax: 808-956-6026 E-mail: korean-Ňagship@hawaii.edu

http://koreanflagship.manoa.hawaii.edu

Welcome All Catholic students Join us at our Welcome Back BBQ! on Sunday, August 30 following the 5pm student mass

All Catholic Students Welcome! New Catholic students RSVP to Danny O’Regan at dannyo@newmanhawaii.org

Maile Way d

B.A. in Korean for Professionals

t-W est R

M.A. in Korean for Professionals

ALPHA GAMMA DELTA

Hamilton Lib. & Campus Ctr.

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Four programs for students of all ages and educaƟonal levels

Univ. Catholic Ctr. Parking Pagoda Korean Studies

Phone: (808) 988-6222 Web: www.newmanhawaii.org Located at 1941 EAST WEST RD at MAILE WAY, just past the Korean Pagoda Study Ctr, across the parking lot

Category 4A: Best Sales Incentive Program At the end of every summer, the University Daily Kansan produces and distributes a Back to School section that welcomes and introduces students to campus and Lawrence life. Despite having a solid performance in the 2009 edition, the advertising and sales managers decided to implement two separate sales incentives to provide the staff with the additional motivation to not only create but also execute the largest sweepstakes promotion in Kansan history called “Hawk Ticket” which would culminate with a massive Back to School party at a local night club. The program’s purpose was to increase sales of the Back to School edition and excite our staff and clients about an extensive and untried promotion. The individual incentive for the account executives was centered around a point system for completing tasks that were directly related to the account executives wither practicing better fundamentals or selling products that would help The Kansan meet its goal for Back to School. The two individuals with the most tasks completed, and most points tallied would compete to win their choice of either a limo ride around Lawrence for a night or six passes to the Schlitterbahn water park. For our staff incentive we were challenged to break our previous Back to School record of $61,000. If the summer staff broke this record each member of staff would then receive complimentary tickets for a day at Schlitterbahn. The progress of each account executive and the staff as a whole were monitored through several methods. After an account executive sold a plan they would write the client, product(s) and amount sold, and the task completed on personalized construction paper. Each contribution was displayed at a central point in the office next to the sells of other account executives. Additionally our sales manager would regularly update the staff on our progress towards making history. These incentives fostered friendly competition amongst sellers to not only win the individual contest but to break the Back to School record as a staff. With every new posting each account executive was enticed by the prize that awaited the top seller. While emails were sent out to the staff regarding the leaders, the display board did most of the talking. If an individual went too long without a new posting they were encouraged by other staff members to find a way to integrate their clients into this expansive section. As deadline rapidly approached the staff focused less on individual numbers and more on a group effort toward breaking the record. At deadline our board was filled with more than $62,000 worth of sales. In 2009 the Kansan sold $54,138.26 of advertisements in our Back to School edition. By implementing these sales incentives with a comprehensive new promotion in 2010 our sales increased by 15 percent to $62,320.43. Our individual winner was Jessica Cassin who had both the most tasks completed as well as total points and she chose a night in Lawrence with six friends in a limo. And the entire summer staff enjoyed a day in the refreshing waters of Schlitterbahn. These incentives were icing on the cake for our sellers. An already expansive and involved promotion lit a fire under our staff to exceed the performance of past Kansan executives. While the originality of the Hawk Ticket and the scale of the Back to School party would have been enough to match the Kansan’s 2009 performance, the individual and staff incentives fused interstaff competition with the summer Kansan’s desire to break the sales record on our single biggest special section.

Back to School 2010 Incentive Point System for Kick-Ass Success If everybody competes, we all win.

How to play. Tasks: Step 1: Complete a task Step 2: Provide evidence of task completion Step 3: Get a manager to sign-off on task Step 4: Submit points every Friday Prizes: Limo for one (1) night or six (6) tickets to Schlitterbahn The person who completes the most tasks and the person who totals the most points will â&#x20AC;&#x153;face offâ&#x20AC;? for the grand prize after Back to School deadlines. Face off TBD on date of competition. Why: The big goal: break the old Back to School record of $61,000. If everybody uses this incentive, we can make history. Tasks/Points: Account executives 10 points Have an ad run right Follow-up with client on ad Create a survey for a client Call a new biz Brainstorm new idea with one other person 20 points Up-sell a client Set-up a new biz meeting Sell Menu Guide Sell Football Poster Administer survey (get people to fill it out) Take a creative on a client call Take another AE on a client call Brainstorm new campaign idea with two people

50 points Sell a client into 3 BTS products Sell a new biz into 2 BTS products Bring survey results to a client Take a manager on a client call Brainstorm new campaign idea with zone 100 points Sell a new biz into 3 BTS products Take Jon on a client call Sell a new campaign idea Take BM or SM on a client call Get a success testimonial from a client (stats for proof) 200 points Sell a client into ALL BTS products Break BTS quota Marketing Specialists 10 points Create a survey for a client Brainstorm new idea with one other person Get a student testimonial (video, 10 questions min) 20 points Administer survey (get students to fill it out) Go on a client call with AE Brainstorm new campaign idea with two people 50 points Brainstorm new campaign idea with zone Do a “needs analysis” for an AE’s client 100 points Get a success testimonial from a client (stats for proof) Help client track a campaign Help an AE sell an ad based on your research 200 points Help sell a new campaign idea

Bar and Beer Guide 2010 Date of Issue: September 16th, 2009 Retail Advertising Deadline:

August 27th

Classifieds Adverting Deadline:

August 27th

Distribution Number:

20,000

Size:

B-Section

Retail Advertising Rates:

Local $12.50 per column inch University Student Organizations $10.00 per column inch Univ. Depts. & Biz. $10.50 per column inch National $19.15 per column inch Color Full Color $250.00 IMC, frequency, and new client discounts apply

Classified Advertising Rates:

Display Rates Regular Linage Rates Billed Prepaid

$16.50 per column inch $3.10 per line $2.70 per line

Description: The Bar and Beer Guide is a brand new special section that is designed to educate the student body on various excellent brews and bars. This guide will be a B-section in our September 16th 2010 publication and will have 20,000 copies and will be distributed as normal. Some of the content featured in this publication include, but are not limited to, beer reviews and stories written on various featured bars. Benefits: 1. Used as a reference guide for students learn about and experience new bars and beers. 2. Editorial content based around entertainment. 3. New Semester with several thousand eager new students (freshman and transfer) looking for on campus entertainment.

Back to School Issue 2010 Date of Issue:

September 07, 2010

Retail Advertising Deadline:

August 27th

Classifieds Adverting Deadline:

August 27th

Size:

Broadsheet + Survival Guide (Magazine/Tabloid)

Retail Advertising Rates:

Local University Student Organizations Univ. Depts. & Biz. National Color Full Color

$12.50 per column inch $10.00 per column inch $10.50 per column inch $19.15 per column inch $250.00

IMC, frequency, and new client discounts apply Classifieds Advertising Rates:

Display Rates Regular

$16.50 per column inch

Linage Rates Billed Prepaid

$3.10 per line $2.70 per line

Description: The first daily issue hits newsstands on September 7th, and students definitely take notice. This is the first issue that most new freshmen are exposed to. For this reason, the annual Survival Guide Issue is also inserted into the First Day of Fall Issue, all as an effort to help incoming students familiarize and re-familiarize themselves with the area. This issue is also a great way for businesses to get the students attention early on and become part of their routine. Benefits: 1. 7,500 new freshmen and undergraduate transfer students are looking to familiarize themselves with the area businesses (also 3,000 new and transferring graduate students) 2. 30,000 undergraduate students and 15,000 graduate students are returning to the University for fall semester 3. Most-read issue of the year! 4. The Survival Guide is inserted to attract more readership.

Fall Sports Preview Guide, 2010 What is it? The Fall Sports Preview is a magazine-style, gloss-cover, publication that will be released during the first football game of the season. It will include editorial content focusing on all of the fall Gopher sports teams. This publication is going to be BIG! It is the ideal special publication for businesses to advertise in… Tens of thousands of students, faculty, staff, and alumni will be attending the seasonopening game. The exposure will be huge! How will it be distributed? 20,000 total circulation Inserted into the paper on Thursday, September 9th and distributed at all Minnesota Daily distribution racks Handed out on Saturday, September 11th at various locations surrounding TCF Bank Stadium What does it cost? Ad Sizes Full page - $900 Half-page - $500 Quarter Page - $275 Eighth Page - $150 Color - $150 (Normally $250) Premium Placements (All full pages) Back Cover - $2,250 (free color) Inside Front Cover - $1,500 (free color) Inside Back Cover - $1,500 (free color) Sports Intro Page - $1,200 (free color) Benefits Maximum Exposure – tens of thousands of people attending this game from all ages Hand and Rack distribution – put into people’s hands for guaranteed exposure New Campus Stadium – hype and attendance are expected to be the high

Triple Threat Contest, 2010 What am I selling? Back to School Issue Bar and Beer Guide Fall Sports Preview What is the timeline? Starts on Wednesday, July 21th Ends on Friday, August 27th All artwork and payment must be in on end date What are the rules? You must have scheduled a minimum of $2,000 between all three issues to qualify Places are determined by total revenue sold between all three issues What’s in it for me? 1st Place - $500.00 2nd Place - $250.00 3rd Place - $100.00 4th Place - $50.00 Gift Card 5th Place – Choice of Media Trade IMPORTANT SELLING POINT/DISCOUNT 10% discount applied to each ad if the client places in two of the three issues 15% discount applied to each ad if the client places in all three issues These issues are the kick off to the school year, they’re gunna be huge!