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The Daily Texan’s Welcome Back Edition Longhorn Life Welcome to 2011

Our Campus

PUBLISH DATE

SPACE DEADLINE

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Final Exam Schedule

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04/27

04/29

The Daily Texan’s Exam Week Extra

05/06

04/29

05/02

Year-In-Review

05/11

05/04

05/06

Love and Sex Edition

15 22

16 23

10 17 24

11 18 25

12 19 26

Longhorn Life Housing Guide

Our Campus Longhorn Life UTMost Winners

march S

6 13 20 27

W T 2 3 8 9 10 (Spring Break) 22 23 24 29 30 31

oc 1

21 28

F 4 11 25

S 5 12 19 26

The Daily Texan’s “SXSW Preview” Longhorn Life Getting Involved

Longhorn Life

april S

3 10 17 24

4 oc 5 11 12 18 19 25 26

6 13 20 27

7 14 21 28

8 15 22 29

9 16 23 30

Career Guide

Longhorn Life Food Edition

Our Campus

may S

1 8 15 22 29

2 oc 3 9 10 16 17 23 24 30 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

Daily Texan publishing date

DT non-publishing date, on-line active

TSM PUBLICATION & EVENT CALENDAR

Longhorn Life Navigating Finals

DT publishing date w/ special publication and/or event

Texas Travesty publishes

oc Our Campus publishes

JKG MODIFIED January 19, 2011 12:50 PM

SUMMERâ&#x20AC;&#x2122;11

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PUBLICATION CALENDAR

TEXASNT STUDDEIA ME

OR VISIT WWW.UTEXAS.EDU/TSM

FOR MORE INFO CALL 512.471.1865

TABLOID or BROADSHEET

First Class Day 06/02

ORIENTATION PACKAGE

june S

5 12 19 26

6 13 20 27

7 14 21 28

8 15 22 29

9 16 23 30

10 17 24

11 18 25

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

EARLY BIRD DISCOUNT

SPACE DEADLINE

AD ART DEADLINE

05/11

05/19

july S

PUBLISH DATE

8 15 22 29

9 16 23 30

Orientation 1 June 06-08 session

06/06

05/17

05/19

Orientation 2 June 13-15 session t JODMVEFT USBOTGFS TUVEFOUT

06/13

05/24

05/26

Orientation 3 June 20-22 session

06/20

05/31

06/02

Orientation 4 June 27-29 session

06/27

06/07

06/09

Orientation 5 +VMZ TFTTJPO t JODMVEFT USBOTGFS TUVEFOUT

07/04

06/14

06/16

Orientation 6 +VMZ TFTTJPO t JODMVEFT USBOTGFS TUVEFOUT

07/11

06/21

06/23

06/16

06/09

06/13

06/23

06/16

06/20

07/14

07/07

07/11

07/28

07/21

07/25

Longhorn Life Summer in Austin

Texas Travesty Best Of Edition

Longhorn Life Summer in Austin

New Students Edition

t NBJMFE UP UIF IPNFT PG 0SJFOUBUJPO TUVEFOUT t NBJMFE IPNF X 5IF %BJMZ 5FYBO t JODMVEFT -POHIPSO -JGF

august S

First Class Day 08/24

7 14 21 28

8 15 22 29

9 16 23 30

10 17 24 31

11 18 25

12 19 26

13 20 27

Our Campus Inserted into The Daily Texan

Longhorn Life The Greek Edition

08/04

07/28

08/01

08/08

08/01

08/03

08/19

08/12

08/15

08/22 & 08/23

08/15

08/17

08/24

08/17

08/19

08/26

08/19

08/22

Moove-In Edition Welcome Back Edition *Double Distribution

1st Class Day Double Coverage Season Preview

Print Mechanical Specifications Ad File Format All print ads must be sent in PDF file format and must be press-ready. Microsoft Word documents are not accepted. The Creative Services department is available to create ads. Client must send all components or instructions for the ad by noon, two business days prior to publication date.

Submitting Ads The Daily Texan publishing date

DT publishing date w/ special publication and/or event

Ads can be e-mailed directly to the Account Executive, sent on CD ROM or uploaded to our FTP site. Please call your ad rep if you need assistance with uploading to the FTP site or with any questions concerning these mechanicals. To place an ad in the paper, please call 512-471-1865.

Texas Travesty publishes

Coupons on Mondays

Camera-ready ads for The Daily Texan are due by 11 a.m. the business day prior to publication unless otherwise specified. Please contact

TSM PUBLICATION & EVENT CALENDAR

your Account Executive for deadlines for advertising supplements and other TSM print products. Resolution: 170 ppi (pixels per inch) for greyscale and 200 ppi for color (CMYK) Line Screen: 85 lpi (lines per inch) Color Ads: Please make sure that all ads running in two (plus black) or more colors are set for CMYK. Spot Color Ads: TSM can only accept ads with one spot color (plus black). If the ad is scheduled to run with two spot colors (plus black), please convert all spot colors to CMYK. Any spot colors not converted beforehand will be converted automatically when sent to film. Be aware that an undesired color may result from this conversion. Please call ahead to find out availability of spot colors, as we keep a limited number in house. XAS Black and White Ads: All graphic elements should be set for greyscale if the ad is running in black and white.

TE NT STUDDEIA ME

MODIFIED March 11, 2011 10:50 AM

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TSM PUBLICATION CALENDAR

TEXASNT STUDDEIA ME

OR VISIT WWW.UTEXAS.EDU/TSM

FOR MORE INFO CALL 512.471.1865 TABLOID or BROADSHEET

PUBLISH DATE

SPACE DEADLINE

AD ART DEADLINE

Moove-In Edition

08/19

08/12

08/15

Welcome Back Edition

08/22 + 08/23

08/15

08/17

Includes Church/Medical/Dining Guides & Double Distribution

Longhorn Life

08/25

08/18

august S 7 14 21 28

M 1 8 15 22 29

Double Coverage Double Coverage Longhorn Life

Season Preview Rice BYU ACL Edition

W 3 10 17 24 31

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

First Class Day 08/24

08/22

Includes Our Campus faculty/staff section

Double Coverage

T 2 9 16 23 30

september

08/26

08/19

08/22

09/02

08/26

08/29

09/09

09/02

09/05

09/15

09/08

09/12

6 13 20 27

7 14 21 28

8 15 22 29

9 16 23 30

10 17 24

4 11 18 25

5 12 19 26

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

S 1 8 15 22 29

ACL Weekend 09/16-09/18

Includes Our Campus faculty/staff section

Double Coverage

@ UCLA

Texas Travesty Double Coverage Double Coverage

@ Iowa State Oklahoma

09/16

09/09

09/12

09/27

09/20

09/22

09/30

09/23

09/26

10/06 + 10/07

09/29

09/03

TX/OU @ Cotton Bowl & Double Distribution

Double Coverage

Oklahoma State

Texas Travesty Longhorn Life

10/14

10/07

10/10

10/25

10/18

10/20

10/27

10/20

10/24

Includes Our Campus faculty/staff section

Double Coverage Double Coverage Double Coverage Longhorn Life

Kansas Texas Tech @ Missouri Holiday Edition

10/28

10/21

10/24

11/04

10/28

10/31

11/11

11/04

11/07

11/17

11/10

11/14

Includes Our Campus faculty/staff section Mailed Home to Parents

Double Coverage

Kansas State

Texas Travesty Double Coverage

@Texas A&M

Longhorn Life

11/18

11/11

11/14

11/22

11/15

11/17

11/23

11/16

11/18

12/01

11/23

11/28

Includes Our Campus faculty/staff section Includes Final Exam Schedule

Double Coverage Double Coverage

@ Baylor Season Review

Exam Week Extra

TSM PUBLICATION & EVENT CALENDAR

12/02

11/23

11/28

12/07

11/30

12/02

12/07

12/06

october TX/OU Weekend 10/07-10/09

november 6 13 20 27

7 14 21 28

8 15 22 29

9 16 23 30

10 17 24

11 18 25

12 19 26

8 15 22 29

9 16 23 30

10 17 24 31

Thanksgiving Break 11/24-11/27

december 4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

Daily Texan publishing date

Final Exams begin 12/07

Texas Travesty publishes

DT non-publishing date, online active DT publishing date w/ special publication and/or event

MODIFIED June 28, 2011 12:39 PM

TEXAS STUDENT MEDIA

RATE CARD

5IF %BJMZ 5FYBO r 5457 r ,739 r 5FYBT 5SBWFTUZ r$BDUVT :FBSCPPL

Retail Rates

TEXASNT STUDDEIA ME

OR VISIT WWW.UTEXAS.EDU/TSM

BROADCAST

PRINT COLOR

RETAIL AND CLASSIFIED RATES

(minimum 15 column inches)

all rates are based on per column inch (PCI)

RATE TYPE

RETAIL

CLASSIFIED DISPLAY

OPEN

$23.85

$16.00

* PICK UP

$16.10

$10.90

UP TO FULL PAGE

DOUBLE TRUCK

1 SPOT

$200.00

$250.00

2 SPOTS

$255.00

$310.00

3 SPOTS

$310.00

$370.00

RATES total exposure package 113 :15 sec. commercials 7 days Monday-Sunday

PRODUCTION Commercial production estimates available upon request

$250.00/week

TSTV Student Produced Shows Sponsorships available

* Pick up available any or all 4 consecutive publishing dayâ&#x20AC;&#x2122;s after 1st run

CONTRACTS - weekly (must run one time each week)

2-wk

$22.80

$15.40

13-wk

$22.10

$15.30

26-wk

$21.25

$14.60

SAMPLE BROADSHEET SIZES AND RATES UNDERWRITING RATES

(minimum 15 column inches)

SIZE

OPEN RATE

PICK-UP RATE

CONTRACTS - monthly

2x8

(must run two times per month)

dimensions: 3.792 inches x 8 inches

$381.60

$257.60

1-mo

$23.10

$15.55

3x5

3-mo

$22.50

$15.45

dimensions: 5.75 inches x 5 inches

MEDIA PACKAGE DEALS AVAILABLE

3x10.5

Create media mix with print, broadcast, digital and receive package discounts. Please ask your rep.

6x10.5

$357.75

$751.28

$241.50

$507.15

dimensions: 5.75 inches x 10.5 inches $1502.55

$1014.30

dimensions: 11.625 inches x 10.5 inches

BROADSHEET BROADSHEET BROADSHEET 1/8 PAGE 1/4 PAGE 1/2 PAGE

:15 second spot

$15.00

:30 second spot

$30.00

99 name mentions Monday - Sunday

$200.00

KVRX is a non-profit radio station. All underwriting must comply with non-profit FCC regulations.

DIGITAL WEB

weekly rates

DAILYTEXANONLINE.COM

2x8

3x10.5

6x10.5

TOP BANNER

RECTANGLE

BUTTON

BOTTOM BANNER

$465.00

$310.00

$195.00

$100.00

$232.00

$155.00

$97.00

$50.00

$116.00

$77.00

$50.00

$25.00

$58.00

n/a

$25.00

$13.00

33,000 impressions

KVRX.ORG 40,000 impressions

TEXASTRAVESTY.COM 10,000 impressions

3x5

TEXASSTUDENTTV.COM 5,000 impressions

iPHONE Create media mix with print, broadcast, digital and receive package discounts. Please ask your rep.

TSM RATE CARD

MODIFIED December 7, 2010 12:10 PM

TEXAS STUDENT MEDIA

RATE CARD

5IF %BJMZ 5FYBO r 5457 r ,739 r 5FYBT 5SBWFTUZ r$BDUVT :FBSCPPL

OR VISIT WWW.UTEXAS.EDU/TSM

Tabloid

OFFICE

PERSONNEL

$MBTTJmFE T P 512.471.5244 ' & DMBTTJmFET!EBJMZUFYBOPOMJOF DPN 8 EBJMZUFYBOPOMJOF DPN DMBTTJmFET

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3FUBJM "EWFSUJTJOH P 512.471.1865 ' FORPEOPLEWHOMAKEGREA

TEXAS TRAVESTY ISSUE DATES The Texas Travesty publishes 8 times a years

3 Fall Semester, 3 Spring Semester, 1 Summer “Best-of” Issue, 1 August “Freshmen Guide” Issue If interested in sponsoring the Fall ‘09 Comedy Show, please call 512-471-1865

OUR CAMPUS ISSUE DATES

TTHINGSHAPPENA

TUT

SAMPLE TABLOID SIZES AND RATES SIZE

OPEN RATE

PICK-UP RATE

2x4

$191.00

$129.00

1IZTJDBM "EESFTT 8IJUJT "WFOVF "VTUJO 5FYBT .BJMJOH "EESFTT 10 #PY % "VTUJO 5FYBT

dimensions: 3.792 inches x 4 inches

3x5

$358.00

$242.00

5x5.75

$686.00

$463.00

Our Campus publishes 8 times per year

dimensions: 9.667 inches x 5.75 inches

September 07 October 05 November 02 December 07

5x11.5

February 01 March 01 April 05 May 03

$1372.00

$926.00

dimensions: 9.667 inches x 11.5 inches

5x2

$540.00 GVMM DPMPS

"MM BEWFSUJTJOH NVTU CF QBJE JO BEWBODF VOMFTT DSFEJU IBT CFFO FTUBCMJTIFE XJUI 5FYBT 4UVEFOU .FEJB BOE UIF BEWFSUJTFS T BDDPVOU JT DVSSFOU "MM NBKPS DSFEJU DBSET BOE DIFDLT BSF BDDFQUBCMF NFUIPET PG QBZNFOU

GENERAL

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PENALTIES

"EWFSUJTFS XJMM JODVS B QFSDFOU DPTU PG BE DIBSHF GPS DBODFMMBUJPOT BOE PS GBJMVSF UP TVCNJU BE GPS TQBDF QSFWJPVTMZ SFTFSWFE *G OPUJDF PS DPQZ JT TVCNJUUFE CZ BN UIF CVTJOFTT EBZ CFGPSF QVCMJDBUJPO OP QFOBMUZ XJMM CF FYFSDJTFE

CONTRACT

$POUSBDUT "EWFSUJTJOH DPOUSBDUT BSF OPU TVCKFDU UP IJBUVT PS FBSMZ UFSNJOBUJPO 6OGVMmMMFE DPOUSBDUT XJMM SFTVMU JO BEEJUJPOBM DIBSHFT GPS SBUF EJGGFSFOUJBM VTJOH OPO DPOUSBDU SBUFT "MM XFFLMZ DPOUSBDUT SFRVJSF DPOTFDVUJWF XFFLMZ JOTFSUJPOT BU MFBTU POF JOTFSUJPO QFS XFFL "MM NPOUIMZ DPOUSBDUT SFRVJSF UXP JOTFSUJPOT XJUIJO B GPVS XFFL QFSJPE 3BUFT BSF OPU USBOTGFSBCMF &SSPST BOE $PSSFDUJPOT "EWFSUJTJOH EFBEMJOFT BT QVCMJTIFE IFSFJO BSF TUSJDUMZ PCTFSWFE "MUIPVHI BEWFSUJTJOH NBZ SBSFMZ CF BDDFQUFE MBUFS UIBO EFBEMJOF MBUF DPQZ JT BDDFQUFE XJUI UIF VOEFSTUBOEJOH UIBU 5IF %BJMZ 5FYBO XJMM BTTVNF OP SFTQPOTJCJMJUZ GPS BOZ FSSPST JO QVCMJTIFE BEWFSUJTJOH 5IF %BJMZ 5FYBO XJMM OPU CF SFTQPOTJCMF GPS FSSPST JO QVCMJTIFE DPQZ JG B QSPPG IBT CFFO GVSOJTIFE UP UIF BEWFSUJTFS PS BEWFSUJTFS T BHFOU PS JG iDBNFSB SFBEZw DPQZ DPOUBJOJOH FSSPST IBT CFFO TVQQMJFE CZ UIF BEWFSUJTFS *O OP DBTF XJMM 5IF %BJMZ 5FYBO T MJBCJMJUZ FYDFFE UIF DPTU PG UIF BEWFSUJTJOH TQBDF PDDVQJFE CZ UIF FSSPOFPVT DPQZ 5IF %BJMZ 5FYBO BTTVNFT OP MJBCJMJUZ GPS GBJMVSF UP QVCMJTI BEWFSUJTJOH PO UIF EBUF PS JO UIF FEJUJPO PSEFSFE "EWFSUJTJOH QPTJUJPO JT OFJUIFS TPME OPS HVBSBOUFFE )PXFWFS QPTJUJPO SFRVFTUT BSF HMBEMZ NFU XIFO QPTTJCMF

POLICY

list on our publication calendar %5 8FFLFOE t 5VFTEBZ $PVQPOT t 5FYBT 5SBWFTUZ t %PVCMF $PWFSBHF t 0VS $BNQVT t (SFFL -JGF t &YBN 8FFL &YUSB t -POHIPSO -JGF t 65.PTU t #FWP T 8JTI -JTU t 4FY t 0SBOHF 3VOXBZ t 4VNNFS JO "VTUJO t 'JOBM &YBN 4DIFEVMF

2x4

3x5

TABLOID

FRONT COVER STRIP

5x2

TABLOID FULL PAGE

5x11.5

TABLOID 1/2 PAGE

5x5.75

number of columns One Two Three Four

width in picas 11p0 22p9 34p6 46p3

Five Six

58p0 69p9

AND SERVICE CHARGES

DISPLAY DAILY DEADLINES date of publication

space deadline noon

camera-ready ad due 11am

.POEBZ

5IVSTEBZ

'SJEBZ

5VFTEBZ

'SJEBZ

.POEBZ

8FEOFTEBZ

.POEBZ

5VFTEBZ

5IVSTEBZ

5VFTEBZ

8FEOFTEBZ

'SJEBZ

8FEOFTEBZ

5IVSTEBZ

AND COPY POLICIES

*See publication calendar for supplement deadlines

+PBO #PXFSNBO $BNQVT /BUJPOBM "EW 3FQ "EWFSUJTJOH $POTVMUBOU P 512.232.2229 & KPBOX!NBJM VUFYBT FEV

TERMS

dimensions: 9.667 inches x 2 inches

TABLOID 1/4 PAGE

$BSUFS (PTT #SPBEDBTU .BOBHFS Sponsorships P 512.475.6721 & DBSUFSHPTT!NBJM VUFYBT FEV

POLICIES OF PAYMENT

SPECIAL PUBLICATIONS

+BMBI (PFUUF "EWFSUJTJOH %JSFDUPS & KBMBI!NBJM VUFYBT FEV

&MFOB 8BUUT &EJUPSJBM "EWJTPS .BSLFUJOH & FMFOBX!NBJM VUFYBT FEV

dimensions: 5.75 inches x 5 inches

TABLOID 1/8 PAGE

TEXASNT STUDDEIA ME

THE DAILY TITAN MEDIA KIT 2011-2012 CAL STATE FULLERTON

ABOUT THE DAILY TITAN The Daily Titan, the official newspaper of California State University, Fullerton, welcomes you to the 2010-2011 school year. Advertising with the Daily Titan gives you a unique opportunity to introduce yourself to over 40,000 students, faculty and staff, thereby establishing a permanent long-term connection. So please accept our invitation to put a face to your name and see what we have to offer!

DAILY TITAN ACHIEVEMENTS

Awarded: BEST COLLEGE NEWSPAPER OF THE YEAR by the College Newspaper Business and Advertising Managers Inc., 2008 Convention

Awarded: BUSINESS AND ADVERTISING STUDENT STAFF OF THE YEAR by the College Newspaper Business and Advertising Managers Inc., 2008 Convention

Awarded: BEST SPECIAL SECTION OF THE YEAR by the College Newspaper Business and Advertising Managers Inc., 2010 Convention When times are good, you should advertise. When times are bad, you must advertise. -American Business Media

Awarded: BEST SALES PROMOTION MATERIALS by the California College Media Association, 2010 Contest

LOCAL RATES

DISPLAY RATES *All rate figures are per column inch, net and noncommissionable. BILLED PREPAID LOCAL RATE 5% discount $8.85 SIZES: 4” 2 col. x 2” 6” 2 col. x 3” 8” 2 col. x 4” 10” 2 col. x 5” 12” 2 col. x 6” 20” 4 col. x 5”

$35.40 $53.10 $70.80 $88.50 $106.20 $177.00

$33.60 $50.45 $67.25 $84.05 $100.85 $168.15

MODULAR SIZES: 1/8 pg H 4 col. x 4” 1/8 pg V 2 col. x 8” 1/4 pg H 6 col. x 5.25” 1/4 pg V 3 col. x 10.5” 1/2 pg H 6 col. x 10.5” 1/2 pg V 3 col. x 21” 3/4 pg 6 col. x 16” Full pg 6 col. x 21”

$141.60 $141.60 $278.77 $278.77 $557.55 $557.55 $849.60 $1,115.10

$134.50 $134.50 $264.80 $264.80 $529.65 $529.65 $807.10 $1059.30

The more issues you advertise in, the lower your column inch rate.

SEMESTER FREQUENCY DISCOUNTS 4-8 issues: 9-12 issues 13-16 issues

BILLED $8.40 $7.97 $7.08

PREPAID $7.98 $7.57 $6.73

*Prepaid is 5% off

Want your ad to stand out? The answer: COLOR. One Spot Color plus black Two Spot Color plus black Full Color

$150 $300 $600

*Ask your Account Executive about color discounts.

PAYMENT All ads must be prepaid. Accepted: Check, Cash, Discover Card, Master Card, Visa, and Discover Card. Please make checks payable to: The Daily Titan.

NATIONAL RATES

DISPLAY RATES *All rate figures are per column inch, net and noncommissionable NATIONAL / AGENCY RATE PREPAID $9.80 SIZES: 4” 6” 8” 10” 12” 20”

2 col. x 2” 2 col. x 3” 2 col. x 4” 2 col. x 5” 2 col. x 6” 4 col. x 5”

$39.20 $58.80 $78.40 $98.00 $117.60 $196.00

MODULAR SIZES: 1/8 pg H 1/8 pg V 1/4 pg H 1/4 pg V 1/2 pg H 1/2 pg V 3/4 pg Full pg

4 col. x 4” 2 col. x 8” 6 col. x 5.25” 3 col. x 10.5” 6 col. x 10.5” 3 col. x 21” 6 col. x 16” 6 col. x 21”

$156.80 $156.80 $308.70 $308.70 $617.40 $617.40 $940.80 $1,234.80

*National payment policy is the same as local rates. *All ads must be prepaid.

COLOR Same rates and options as local display (previous page).

PROMOTIONS INFO Looking to get more involved with the Daily Titan and our promotions department? We continually host events and contests for our students and would love for you to get involved! SAMPLE PROMOTIONS: • Donate prizes for contests • Sponsor events • Having an event or promotion you want our readers to know about? We can help!

Please contact the Promotions Director at 657.278.4452 for more information!

FRONT PAGE // RELIGIOUS

FRONT PAGE ADVERTISING // FREE COLOR

STANDARD OPTIONS

BOOKEND ADS

TRIANGLE AD

6 col. x 2” or 2 col. x 4” $375 per day

1 col. x 8” $300 per day (2) 1 col. x 8” $500 per day

3 col. x 6” $562 per day

RELIGIOUS DIRECTORY The Daily Titan Religious Directory publishes every Thursday and helps students locate the church of their choice. The time is crucial when a student moves away from home and is looking for a new comfort zone. Help them find their way. YEARLY COST: $480 The cost includes 32 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com. SEMESTER COST: $280 The cost includes 16 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com.

PRINT SPECIFICATIONS • 2” by 4” black and white • Ad design FREE of charge *Space is limited.

CLASSIFIED PAGE

CLASSIFIED ADS One insertion, up to 20 words ...each additional word 12pt. headline

$5.50 $0.39 $1.75

Border

$2.50 $5.50

WEEKLY 4 insertions, up to 20 words …each additional word 12pt. headline

$18.70 $1.00 $5.95

Border

$8.50 $14.30

16pt. headline

16pt. headline MONTHLY

16 insertions, up to 20 words …each additional word 12pt. headline

$60.00 $2.60 $20.25

Border

$37.20

16pt. headline $30.00 For online classified ads go to: http://dailytitan.campusave.com *All ads must run on successive days. *No tearsheats provided for classified ads. *No refunds for partial cancellations.

SUDOKU PUZZLE ADS What better place to advertise than on the most popular page of the newspaper. The classified page houses our liner postings as well as inspirational quotes, crossword and Sudoku puzzles and horoscopes. This is the page that students will tear out and hang onto as they go from class to class and work on the puzzles. Sudoku advertising is unique in the sense that it is not a traditional ad. The Sudoku space is small but loud! Spaces are limited and fill up fast so reserve your space today! SINGLE SUDOKU 2” x 4” ad size • $125 per week // $400 per month $100 savings DOUBLE SUDOKU 2” x 8” ad size • $250 per week // $800 per month $200 savings

TITAN STADIUM

GOODWIN FIELD

FULLERTON ARBORETUM

PARKING & TRANSPORT OFFICE

ANDERSON FIELD RESIDENCE HALL

A PARKING

HOUSING OFFICE

TITAN SPORTS COMPLEX

CORPORATION YARD

RUBY GERONTOLOGY CENTER

WEST CAMPUS DRIVE

CORPORATION DRIVE

TITAN HOUSE

STATE COLLEGE PARKING STRUCTURE

CONSTRUCTION

GYMNASIUM DRIVE

TITAN GYMNASIUM STUDENT REC CENTER KINESIOLOGY & HEALTH SCIENCE

STUDENT HEALTH & COUNSELING CENTER

ENGINEERING & COMPUTER SCIENCE

TITAN STUDENT UNION

W. CAMPUS DRIVE

DOROTHY LANE

BECKER AMPHITHEATER

VISUAL ARTS

TITAN SHOPS

COMMONS

CLAYES PERFORMING ARTS CENTER

ARTS DRIVE

POLLAK LIBRARY

G. ALUMNI HOUSE

QUAD

MCCARTHY HALL

I PARKING

EDUCATION CLASSROOM

HUMANITIESSOCIAL SCIENCES

E PARKING

F PARKING

UNIVERSITY HALL CARL’S JR.

TITAN

MIHAYLO HALL

VISITORS WAY

C PARKING

COLLEGE PARK

FULLERTON MARRIOT

LANGSDORF

LANGSFORD HALL

FOLINO DRIVE

DAN BLACK HALL

COMMONWEALTH

NUTWOOD PARKING STRUCTURE

RAXS ADRAXAD // INSERTS

AdRax ADRAX // OUTDOOR ADVERTISING Adrax is a large billboard style advertisement placed on the actual Daily Titan newsstand. The Adrax advertising option will put your business out on campus where not only do the newspaper readers get to see your ad but everyone who walks by will see it as well! Placed in high traffic locations all over campus . AD SPECIFICATIONS 17” x 21” FULL COLOR GLOSSY COST $300 per month per location Purchase 2 months - Save 5% Purchase 3 months - Save 10% Purchase 4 months - Save 15% Purchase 5+ months - Save 20% *Allow 30 days for production *$25 rush fee can be included to significantly decrease production time.

INSERTS Already have flyers? Inserts are the way to go! UNITS

CPM

1-4 5-8 9-12 13-16 17-20 21-24 25-28 29-32 33-36 37-40 41-44 45-48 51-52 55-56

$55.00 $83.00 $110.00 $138.00 $165.00 $193.00 $220.00 $248.00 $275.00 $303.00 $330.00 $358.00 $385.00 $440.00

COST $247.50 $373.50 $495.00 $621.00 $742.00 $868.50 $990.00 $1,116.00 $1,237.50 $1,363.50 $1,485.00 $1,611.00 $1,732.00 $1980.00

A minimum of 4,500 inserts must be preprinted and sent to: Gardena Valley News Inc. 15005 S. Vermont Ave. Gardena, CA 90247 310.329.6351 *Must arrive 5 days prior to insertion.

SPECAL SECTIONS

PUBLISHES: AUGUST 22 // WEEKLONG ISSU DEADLINE: AUGUST 16 AT 5PM

The Daily Titan Special Sections provide a unique way to market to a college level audience. Each special section is designed to grab the student’s attention by highlighting themes that relate to their lifestyle. The Special sections are a great opportunity to introduce or reintroduce your business to the over 40,000 students, faculty and staff on campus.

The Back to School Guide is one of the most the year; this is the first issue that returning stude freshman will see. This Guide is a weeklong issue multiple opportunities for all students to see and ac Back to School Guide reflects new trends and fa about how to survive at CSUF, maps, calendars an blah blaaaah

PUBLISHES: OCTOBER 3 DEADLINE: SEPTEMBER 27 AT 5PM

Tuffy on the Town

For the first time ever, The Daily Titan presents Tuffy on the Town, a nightlife and entertainment guide. Students asked and we delivered. What more do students want to read about than the latest happy hours, concerts and clubs? This guide is not only positioned to reach the over 21 crowd but will reserve a special area for 18+ entertainment. This is one of the most anticipated guides this year so book your space ASAP!

Cra

Look

Look for it October 3rd.

COVER SPONSO

PUBLISHES: MAY 14 // WEEKLONG ISSUE DEADLINE: MAY 10 AT 5PM The Graduation Guide is one last goodbye and congratulations to our graduating students. With a look back at the year we bid farewell to our amazing students as they move onto their careers. Many businesses and on campus organizations take this time to congratulate the graduates with a special message or discount. Not only is the Graduation Guide a weeklong issue but it will also be handed out to family and friends at the Graduation ceremony.

ADVERTISE IN

SPECIAL SECTION PRICING

6 sections- Save 20% and FREE COLOR 5 sections- Save 20% 4 sections- Save 15% 3 sections- Save 10% 2 sections- Save 5%

Full page 3/4 page V 3/4 page H 1/2 page V 1/2 page H 1/4 page V

*Advertise in both our coupon books and save 10%.

10.25” x 12” 8.1625” x 12” 10.25” x 9” 6.075” x 10” 10.25” x 6” 3.9875” x 7.5”

Full color- $300

$530.00 $397.00 $397.00 $265.00 $265.00 $133.00

Spot color- $75

1/4 page H 1/4 page S 1/8 page V 1/8 page H 1/8 page S

Each Special Sectio of $1500. COST INCLUDES

• Front-page menti by “Your logo” • Back Page ad: Ful • Social Media Adv • Special Promo’s le

8.1625” x 3.75” 6.075” x 5” 1.9” x 7.5” 8.1625” x 1.875” 3.9875” x 3.75”

$133 $133 $67.0 $67.0 $67.0

V- Vertical H- Horizontal S- Squ

SPECAL SECTIONS

PUBLISHES: NOVEMBER 28 & MARCH 12, DEADLINES: NOVEMBER 16 & MARCH 6 AT 5PM

popular guides of ents and incoming e so there will be ct on your ad. The ashion, with stories nd so much more!

The Coupon Book was a HUGE success last year so we are bringing this discount program to the students twice this year. Each coupon book is it’s own separate publication and we are offering 10% off if you purchase an ad in both. Each coupon book will be inserted in the paper for one day and then passed out by our street teams for the remainder of the week.

*$250 each book.

PUBLISHES: FEBRUARY 9 DEADLINE: FEBRUARY 3 AT 5PM Crave is our newest Dining Out Guide. Publishing just days before Valentine’s Day, this guide is a great way to let the students in on your menu and promotions. Crave will be set up in a way so that it is easy for students to reference when they are looking for somewhere to eat or order out.

ave: Dining Out

for it Februar y 22nd.

ORSHIP

on has space for 1 sponsor at a cost

ion; “Special Section” brought to you

ll Page, Full Color vertising during time of special section eading up to the special section

3.00 3 .00 00 00 00

uare

ONLINE ADVERTISING

ONLINE AD SIZES $350

Page Peel

$300

Leaderboard (728 x 90)

$250 Medium Box (300 x 250) $200 Full Banner (468 x 60) $100 Button (125 x 125) $75

Text Link

*Cost per month.

ONLINE INFORMATION • 33,000 unique visitors a month • Over 1,000,000 page views a year • All online ads can link to a website or landing page *20% off for all customers who have contracts with us for display ads. *Ask about our bundling discounts!

SOCIAL MEDIA

FACEBOOK & TWITTER Social Media Advertising provides a unique opportunity to tap into the vibrant world of college social media. The Daily Titan has taken on the task of finding a balance between being “friends” with our followers and giving unmatched opportunity for our advertising clients to reach our readers where they “live.” Join us in this social media experiment and put your business in a conversation with the students, staff and faculty at CSUF! Get in the conversation: http://facebook.com/daily.titan http://twitter.com/daily_titan

ABOUT SOCIAL MEDIA • May only be added to existing advertising schedule. • One business per day per social media platform, book now to reserve your space! • Give us the information you want to give the students and we can create the conversation. • Purchase by semester and schedule dates at time of contract.

FALL 2011 AVAILABILITY Purchase by: Sept. 19 Oct. 31 Oct. 17 Oct. 31 Nov. 15

12 posts 10 posts 8 posts 6 posts 4 posts

(6 (5 (4 (3 (2

Twitter, Twitter, Twitter, Twitter, Twitter,

6 5 4 3 2

Facebook) Facebook) Facebook) Facebook) Facebook)

6 5 4 3 2

Facebook) Facebook) Facebook) Facebook) Facebook)

$350 $300 $250 $200 $150

SPRING 2012 AVAILABILITY Purchase by: Feb. 21 Mar. 5 Mar. 19 Apr. 9 Apr. 23

12 posts 10 posts 8 posts 6 posts 4 posts

(6 (5 (4 (3 (2

Twitter, Twitter, Twitter, Twitter, Twitter,

$350 $300 $250 $200 $150

*16 weeks per semester. *Facebook and Twitter can not be scheduled on the same day.

PUBLICATION CALENDAR

SEPTEMBER

DECEMBER

OCTOBER

NOVEMBER

AUGUST

FALL

2011

FEBRUARY

MARCH

APRIL

MAY

JANUARY

SPRING

2012

T 31

PUBLICATION CALENDAR

SPECIAL ISSUES 8/22 Back to School 10/3 Tuffy on the Town 11/28 Coupon Book

DAILY ISSUES

WEEKLONG ISSUES

2/9 Crave 3/12 Coupon Book 5/14 Grad Guide

$302.7 MILLION A YEAR

}

Student Levels at CSUF

22 YEARS OLD

STUDENTS IS

THE AVERAGE AGE OF CSUF

58.8 % 41.2 %

gender, age, AND STUDENT LEVELS

AVERAGE EXPENDITURE PER STUDENT IS $12,596

BUYING INCOME OF OVER

CSUF STUDENTS HAVE AN EFFECTIVE

30 MINUTES

THE TYPICAL LENGTH OF COMMUTE IS

THIS IS THE APPROXIMATE DISTANCE BETWEEN CSUF & HUNTINGTON BEACH, CHINO, DOWNEY, OR COVINA

CSUF STUDENTS TRAVEL AN AVERAGE OF 17.31 MILES ONE WAY TO CAMPUS

commute and income

GET TO KNOW YOUR AUDIENCE! Here at The Daily Titan we cater to a niche market of college students. This market is very special and sometimes difficult to reach successfully through advertising. We have taken it upon ourselves to give you the inside information on our students so you can work with your account executives to come up with a unique, sometimes out of the ordinary way to reach this enormous group of spenders.

LOCATION: Orange County, CALIFORNIA

DEMOGRAPHICS: MEET OUR STUDENTS

5,525 GRADUATE STUDENTS

USE COUPONS OR PROMO CODES

78%

RESPOND TO ADS

70%

NOTICE REPEAT ADS

80%

RESPOND TO AT LEAST ONE AD DAILY

50%

NOTICE DISPLAY ADS

80%

READ SCHOOL PUBLICATIONS FOR NEWS & ENTERTAINMENT

50%

STUDENT RESPONSE to advertising

FULL PAGE ADS DO BETTER THAN FRACTIONAL ADS

71%

FULL COLOR ADS DO BETTER THAN BLACK AND WHITE ADS

38%

ADVERTISING Readership

Buying power & response to advertising

ARE AMERICAN INDIAN

0.4%

ARE AFRICAN-AMERICAN

2.7 %

E he

2.4 %

ARE MULTIPLE RACE

4.7% ARE INTERNTIONAL

7.2 %

ARE ASIAN

21.2 %

(11,125 STUDENTS)

ARE UNKNOWN

ARE HISPANIC

30.2 %

31.3 % OF S T UDEN T S ARE CAUCASIAN

STUDENT ETHNICITY

THE MEDIAN UNDERGRADUATE STUDENT AGE IS 21 YEARS OLD, AND THE MEDIAN GRADUATE STUDENT AGE IS 28 YEARS OLD.

32,240 UNDERGRADUATE STUDENTS

MODULAR AD SIZES DAILY TITAN

126 col. inches

96 col. inches

63 col. inches

FULL PAGE

3/4 PAGE

HALF PAGE V

HALF PAGE H

6 col. x 21” (12.5” x 21”)

6 col. x 16” (12.5” x 16”)

3 col. x 21” (6.167” x 21”)

6 col. x 10.5” (12.5” x 10.5”)

31.5 col. inches

16 col. inches

1/4 PAGE H

1/4 PAGE V

1/8 PAGE V

1/8 PAGE H

6 col. x 5.25” (12.5” x 5.25”)

3 col. x 10.5” (6.167” x 10.5”)

2 col. x 8” (4.056” x 8”)

4 col. x 4” (8.278” x 4”)

AD SPACE

V- Vertical H- Horizontal

PUBLICATION

SPECIAL SECTIONS

5 col. x 12”

FULL PAGE

4 col. x 11.5”

3/4 PAGE V

(10.25” x 12”)

(8.1625” x 12”)

4 col. x 3.75”

(10.25” x 9”)

3 col. x 5”

2 col. x 7.5”

HALF PAGE V

HALF PAGE H

1/4 PAGE V

(6.075” x 10”)

(10.25” x 6”)

(3.9875” x 7.5”)

1 col. x 7.5”

4 col. x 1.875”

2 col. x 3.75”

1/4 PAGE H

1/4 PAGE S

1/8 PAGE V

1/8 PAGE H

1/8 PAGE S

(8.1625” x 3.75”)

(6.075” x 5”)

(1.9” x 7.5”)

(8.1625” x 1.875”)

(3.986” x 3.75 ”)

AD SPACE

3/4 PAGE H

5 col. x 6”

3 col. x 10”

5 col. x 9”

PUBLICATION

V- Vertical H- Horizontal S- Square

POLICIES AD PLACEMENT

DEADLINES & CANCELLATIONS

Advertising may be placed at the Daily Titan offices at the College Park Building, 2600 E. Nutwood Ave. Suite 660, Fullerton, CA 92831-3110. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be sent by fax (657) 278-2702 (instructions, text or rough layouts only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be e-mailed to: Ads@dailytitan.com. No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap. The Daily Titan will make all reasonable effort to see that advertising is published as accepted, and that preprinted inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so. The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan. Specific placement is neither sold nor guaranteed, but may be requested.

Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication. All ad changes and cancellations must be made before the advertising deadlines. No refunds will be offered after the first insertion deadline. The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that day in order to receive a one-day ad extension with the correction made. Minor typographical errors do not qualify for a refund.

RATES & CONTRACTS All rates are net and noncommissionable. Advertisers without contract will be charged the open rate. A contract must be signed with the Daily Titan to receive frequency or other special discounts. A frequency contract shall become effective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the appropriate earned rate for the ads actually run.

ERRORS & ADJUSTMENTS The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements, which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display / Classified Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date. All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost of the ad.

PAYMENT TERMS All advertising rates for the CSUF Daily Titan quoted herein are net 10 days; no commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication. One tearsheet per ad insertion will be sent with invoice. Payment is due upon receipt of the invoice. A monthly 1.5% service charge will be added to accounts 30 days delinquent. Accepted forms of payment are cash, check and Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $10.00 charge for returned checks. Classified ads placed through the mail should be addressed to “Classified”. Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.

PRODUCTION & CREATIVE SERVICES The Daily Titan ad production department can do it all! From logo design, effective copy, clean and professional art to complete ad campaigns: creative services are easily accessible and complimentary. If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client . may be charged additional production charges

MECHANICS & CAMERA CHARGES • The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process. • For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable. • Each spot color (in addition to black) $150.00. • All advertisements 18” or more in height will be charged for the full 21” height. • Ads must be supplied through one of the following formats: • PDF files are preferred (no changes can be made) • EPS, TIFF files are acceptable • Apple Macintosh Formats 1. CDs. 2. Illustrator (CS5 or less), Adobe InDesign (CS5 or less) or Adobe Photoshop (CS5 or less). 3. ALL fonts, artwork and related items MUST be included. • Ads submitted by e-mail must be compressed.

THE DAILY TITAN P: 657.278.4411 E: ads@dailytitan.com F: 657.278.2702 COLLEGE PARK BUILDING 2600 E. NUTWOOD AVE. SUITE 660 FULLERTON, CA 92831-3110 www.dailytitan.com

2011 / 2012

dailyVIDETTE

OUR MARKET

CIRCULATION & DISTRIBUTION The Daily Vidette has proudly served the Illinois State University community since 1888. We are the number one source of information to over 25,000 readers, including students, faculty and staff. Our professionally trained staff is committed to providing excellent customer service while meeting your marketing needs. The Daily Vidette is distributed Monday through Friday. Circulation for Monday-Thursday is 6,000; Friday circulation is 5,000. During summer session, the Daily Vidette will distribute 5,000 copies once a week for seven weeks. Distribution is free and copies may be picked up at over 80 high-trafďŹ c points on campus and in the community.

ILLINOIS STATE UNIVERSITY CAMPUS BOX 0890 CORNER OF LOCUST & UNIVERSITY NORMAL, IL 61790-0890 P 309 438 7685 F 309 438 5211 videtteonline.com

PERSONNEL STUDENT STAFF NELSON HAKA AD SALES MANAGER

MICHAEL ATER AD PRODUCTION MANAGER

ALYSSA SIEGELE EDITOR IN CHIEF

NICOLE MULL BUSINESS MANAGER

dvnrhaka@exchange.ilstu.edu 309 438 8742 dvmater@exchange.ilstu.edu 309 438 2972 dvamsiege@exchange.ilstu.edu 309 438 8745 dvncmull@exchange.ilstu.edu 309 438 5929

92 3.2 62 73

percent of all students have read their student newspaper in the past 30 days.

students is the average pass-along readership for a single copy of the campus newspaper.

percent of faculty members read advertisements in the campus newspaper.

percent of readers say they look at the advertisements in their campus newspaper.

18,254* UNDERGRADUATE STUDENTS

RICK JONES ERIKA WILKERSON BUSINESS ADVISER

ELIAS WRIGHTAM SYSTEMS MANAGER

53 AWARDS WON

rajone1@ilstu.edu 309 438 7688

percent report that they tell a friend about something they saw in the campus newspaper.

percent attended an event as a result of something they read.

percent continued to research products or services online after reading it in print.

percent of all students have used a coupon or special offer they found in the campus newspaper. Alloy Media + Marketing/MORI Research College Newspaper Audience Study, 2009

2,508*

3,259*

24,021*

GRADUATE STUDENTS

UNIVERSITY EMPLOYEES & RETIREES

TOTAL ISU COMMUNITY

PROFESSIONAL STAFF GENERAL MANAGER

61 55 36 78

WE MAKE SALES.

*2010 Enrollment Figures

I S U S T U D E N T M O N T H LY P U R C H A S E S

emwilke@ilstu.edu 309 438 2689 ekwrigh@ilstu.edu 309 438 8565 GROCERIES $ 935,250

CLOTHES $ 383,500

CELL PHONES $ 350,200

FAST FOOD $ 531,050

ENTERTAINMENT $ 1,008,350

TANNING $ 199,950

HAIRSTYLING $ 158,000

ALCOHOL $ 920,200

IN THE LAST TWO YEARS

THIRD PLACE (ICPA) GENERAL EXCELLENCE BEST OF CATEGORY (CNBAM) DISPLAY AD COLOR FIRST PLACE (CNBAM) BEST / NEWSPAPER MARKETING / PROMOTION PLAN The Daily Vidette is a member of the Associated Press, Associated Collegiate Press, Illinois College Press Association, College Media Advisers, Inc., and College Newspaper Business and Advertising Managers, Inc.

$ 4,500,000 SPEN T BY I SU STUD ENTS PER M O N T H Research Survey Services, Inc., 2004

OUR MARKET

12 IN . 3x 4

RATES & SIZES

1/4 PAGE 2x 10

S I Z E M AT T ER S .

DISPLAY AD RATES

DAILY HALF-SEMESTER CONTRACTS

EFFECTIVE JUNE 1, 2011

Minimum Inches Open Rate

$ 12.10

Campus Rate

$ 7.75

Nonprofit Rate

$ 8.85

per issue

per inch

per page. Each column is 11.6 picas wide with one pica between columns. A

5”

$ 9.30

VOLUME CONTRACTS

10”

$ 8.95

20”

$ 8.50

200”

40”

$ 8.00

80”

$ 7.55

$ 8.80

300”

$ 10.25

3,000”

$ 8.65

400”

$ 10.10

4,000”

$ 8.35

500”

$ 9.90

5,000”

$ 8.05

750”

$ 9.65

7,500”

$ 7.65

1,000”

$9.20

10,000”

$ 7.20

DAILY ACADEMIC YEAR CONTRACTS Minimum Inches per issue

Rate per inch

2”

$ 8.70

5”

$ 8.15

10”

$ 7.85

20”

$ 7.30

40”

$ 6.85

80”

$6.40

DAILY SEMESTER CONTRACTS Minimum Inches per issue

Rate

1/8 PAGE 2x 5

6 IN . 2x 3

POPULAR SIZES

full page printed depth (tabloid) measures 5 columns by 16 inches for a total

12 IN 3x4

of 80 column inches. A double truck measures 11 columns by 16 inches for a 1/4 PAGE 2x10

total of 176 column inches.

POPULAR SIZES

1/2 PAGE 5x8

FULL PAGE DISCOUNT

1/4 PAGE 4x5

For a full page advertisement, ﬁve columns wide and 16 inches deep, a 10%

PRE-PRINT INSERT RATES

1/8 PAGE 2x5

6 IN 2x3

FREQUENCY DISCOUNT

COST PER THOUSAND

Any display advertisement set to run in two or more consecutive issues without

Front Page Labels

$ 150.00

4 pages or less

$ 150.00

6-36 pages

$ 175.00

a copy change will receive a 15% discount off the open rate or appropriate 2.875” x 2.875”

contract rate beginning with the second day of insertion.

A 5% discount is given for advertisements paid for in advance of publication.

A 10% discount is given for signing a contract for 10 or more inserts per semester. There is a $60 per hour design fee if design of the insert is provided by the Daily Vidette.

$ 375.00

A 10% surcharge is applied for advertising on requested premium space.

2 colors + black

$ 275.00

Premium space is on pages 2 and 3, and must be a 5x8 (40 column inches).

1 color + black

$ 175.00

1 color on double truck

Inserts must be delivered to the printer, P&P Press, 6513 N. Galena Rd., Peoria, IL 61614, 309 691 8511, 10 days in advance of publication unless other arrangements have been made with the Daily Vidette.

CLASSIFIED RATES

per inch

All display advertising information must be supplied to

Full color

$ 250.00

the Daily Vidette three business days prior to publication.

2 colors + black

$ 150.00

1 color + black

$ 100.00

Day

Deadline

of publication

Realty Inc.

Monday

4p Wednesday

Tuesday

4p Thursday

One Issue

$ 4.75

Wednesday

4p Friday

$ 9.30

2-10 Issues

$ 3.60

4p Monday

5”

$ 8.60

Thursday

11+ Issues

$ 2.50

$ 8.50

Friday

4p Tuesday

10” 20”

$ 7.85

Plain Border

40”

$ 7.25

Centered Lines

$ .55

Per line per issue

80”

$ 6.75

Bold Words

$ .15

Per word

Realty Inc.

city style

APARTMENTS.

S er Service s ustomer Custom C il W llow Trails Wi & Willow

Studio

APARTMENTS.

S er Service s ustomer Custom Cu C il llow Trails W Willow & Wi

309/311 S. Main

Studio

Newly remodeled units with modern design, Granite counter tops, all new cabinets, 42” TV included, wood floors or upgraded plush carpet.

309/311 S. Main

2 Bedrooms

Per issue

Per graphic per issue

FREE

24”or smaller

AD DEADLINE

RESTRICTIONS A full run must be provided. Inserts must be compatible with the size of the Daily Vidette, not exceeding an 8.5” x 11” size. An additional charge will be assessed for inserts requiring special handling.

$ 7.20

25”+ Full color

PREMIUM SURCHARGE

PRE-PRINT INSERT DEADLINE

$ 2.05

COLOR

PREPAY DISCOUNT

2”

RATES & SIZES

1/4 PAGE 4x 5

discount will be applied.

Standard Graphics 3

The Daily Vidette is printed on 30lb newsprint stock. There are ﬁve columns

$ 9.55

2,000”

SPECIFICATIONS

Rate

2”

$ 10.60

HA LF PAGE 5x 8

Other Remodeled 2 Bedrooms:

105 W. Locust, 111 W. Locust, 106 W. Willow ( new for 2011), 115 W. Locust, & 406 W. Locust.

Friend us on

(309) 454.2338

410 W. Vernon

New remodeled units with huge layouts, modern kitchen with stainless steel backsplash, leather furniture, queen platform beds, stylish lighting throughout, chalk paint walls in bedrooms, washer/ dryer provided. If style plays a part in your life you have to see this unit.

4 Bedrooms 104 W. Irving

4 Bedrooms

Exceptional layouts, two full bathrooms, upgrade flooring and furniture packages, washer/dryer provided. SAT TV package, two floorplans to choose from.

Other Remodeled 4 Bedrooms:

106 W. Willow ( new for 2011), 100 E. Locust, 98 W. Cherry.

www.yarealty.com

2 Bedrooms

410 W. Vernon

311 S. Main, Normal, IL 61761

104 W. Irving

Other Remodeled 2 Bedrooms:

105 W. Locust, 111 W. Locust, 106 W. Willow ( new for 2011), 115 W. Locust, & 406 W. Locust.

Friend us on

(309) 454.2338

Other Remodeled 4 Bedrooms:

106 W. Willow ( new for 2011), 100 E. Locust, 98 W. Cherry.

www.yarealty.com

311 S. Main, Normal, IL 61761

RATES & SIZES

ONLINE

VIDET TEONLINE.COM

GOBLONO.COM

videtteonline.com

Having an online presence is an important part of marketing your business to both new and current customers. The Internet and social media are an integral part of people’s everyday lives. The Daily Vidette offers four online ad spaces on videtteonline.com. Students, staff, parents, alumni and prospective students visit our website daily to read current news, daily blogs and look up answers to sudoku and crossword. Use the spaces we have available to generate trafﬁc to your website, spread awareness about an upcoming event or special or simply to increase brand awareness. During the school year, videtteonline.com averages

45,000 VIEWS PER MONTH.

eat.

play.

live.

shop.

GOBLONO is Bloomington-Normal’s newest online guide to help the ISU community connect with local businesses. Our GOBLONO website is different from any print directory the Daily Vidette has had before. GOBLONO features restaurants, bars, realty companies, movie theaters, hair salons, shopping establishments and even hospitals. Users can search the entire directory, click on keywords or browse through one of four categories: eat, play, live, shop. Each page is a social media tool for users. They are able to view and submit ratings and reviews and then share the page to Facebook or Twitter.

TOP BANNER AD

$ 250 / MONTH / 468 x 60 px

SIDE BANNER AD

$ 250 / MONTH / 300 x 250 px

GOBLONO ONLINE DIRECTORY

GOBLONO NEWSPAPER DIRECTORY

$ 50 YEARLY SUBSCRIPTIONS

$ 150 SEMESTER CONTRACT

Online directory listing includes the following:

The newspaper directory will run every Monday throughout the semester.

CONTACT INFORMATION

Included in the ad will be:

MAP

BOTTOM BANNERS $ 150 / MONTH / 468 x 60 px

PHOTOS BROCHURE HOURS OF OPERATION LINK TO WEBSITE

BUSINESS NAME LOGO PHONE WEB ADDRESS Advertisers must have paid a yearly subscription for the online directory in order to be in the newspaper.

GOBLONO COUPONS $ 10 PER WEEK TO UPLOAD A COUPON Advertisers must advertise in paper weekly in order to post coupons on the website weekly. The advertiser’s coupon must be part of their advertisment printed in the paper. The advertiser must have paid a yearly subscription on GOBLONO in order to place a coupon.

ONLINE

OTHER AD OPTIONS

SPECIAL ISSUES

SOME THING NE W.

S O M E T H I N G D I F F E R E N T.

The Daily Vidette offers other advertising options within the paper and at our distribution locations. Sponsorships are available for popular items in the newspaper. These items include the Crossword Puzzle, Sudoku, Daily Horoscope and the Kinsey Report. In addition, ad rax are available at several of our distribution locations giving your business exposure for an entire month. Contact your marketing consultant for pricing

AUGUST 22

Sponsor “The Kinsey Report,” an informative weekly article on sexual education. The report runs every Friday and in each Summer issue. Five columns by one inch tall at your contract or the open rate. sponsored by

309.828.0123

DAILY HOROSCOPE

PA EE

VERNON AVENUE

LINDEN STREET

LUXURY

APPARTMENTS & HOUSES

SCHOOL STREET $$$

LOCUST STREET COMMUNITY CHEST

UNIVERSITY STREET

MAIN STREET

GoBloNo.com

gifts. Sex in the Birdhouse directs students where to buy all of the

and guidance.

STANDARD

items that will win over their Valentine, along with stories about love, sex and dating.

HOMECOMING

SIZE AD RAX

WITHIN WALKING DISTANCE OF ILLINOIS STATE UNIVERSITY CAMPUS

{

The Best of Guide allows the

Illinois State’s Homecoming Week is the largest event of the year. Throughout the week,

the ISU Community, parents,

SHOPPING

2010

LODGING

30 Repeating series 32 __-di-dah 35 Like worn tires 36 With it 37 “My Fair Lady” flower seller 38 Old vitamin bottle

48 Yr.-end auditor 49 Inform on, slangily 52 Really impressed 55 Chef’s secret ingredient, perhaps 39 Refinery gases 56 Fish-eating birds 40 Carbon __ 57 Give up 41 Phantom 58 Actor Fernando 43 Italian jewelry et al. designer Elsa 62 Author Fleming 44 CIA predecessor 63 Short at the 45 When the French poker table fry? 47 Traditional Scottish dish

•

• •

students of ISU to vote on what they think is the best of the best in Bloomington Normal. There are many categories including

will participate in various

food, entertainment, services and

events around campus. The

college student related subjects.

information and stories about the events of this week.

W W W. U P T O W N N O R M A L . C O M

17 inches x 21 inches

•

Homecoming Guide provides

T R A N S P O R T AT I O N

10/2/09

•

alumni and prospective students

DINING

BEST OF GUIDE

APRIL 4

OCTOBER 10

DAILY VIDETTE

E N T E R TA I N M E N T

DOWN 1 Morning container 2 Prefix with center 3 Old Viking descendants of northern France 4 Separate, as chain parts 5 Indian cover-up 6 Congeal, as blood

dinners, and other expensive

process and provides information

COLLEGE AVENUE

IRVING STREET

FELL AVENUE

this love comes, candy, ﬂowers,

options. The Rental Guide helps

VISITING

ELECTRIC COMPANY

BNL AMTRAK

FEBRUARY 8

Love is in the air, and with

students throughout the renting

CYPRESS STREET

ILLINOIS STATE UNIVERSITY CHANCE

SEX IN THE BIRDHOUSE

RENTAL GUIDE

because of the rise in housing

A UNIQUE EXPERIENCE IN...

7 Pro __ 8 Arctic jacket 9 Martin and Magdalene 10 Spinning sound 11 Harbingers 12 Many O. Henry endings 13 Farce 21 Express’s opp. 22 Scorches 23 Very quietly, in music 24 Periodic table suffix 28 Old ColorTrak TVs 29 Cholesterolreducing grain

new year students are eager to see

JUST

YOUR COMPANY’S AD!

66 Where the Jazz play 67 Belgrade native 68 Pair in the middle of dressing? 69 Very small

ambitions emerging from the

live has become harder than ever

CHANCE

VETERANS PKWY

SUPER

RENT

AFFORDABLE

COMMUNITY CHEST

2010

WILLOW STREET

Sponsored by

The Back to Spring Guide helps

through the school year.

MULBERRY STREET

Sponsor our most popular puzzle! Three columns wide by one inch tall for $100 per week. Sudoku runs daily in every paper.

2011

return to Illinois State University

5 column inches x 1 inch

DAILY SUDOKU

BACK TO SPRING GUIDE

excited for a new school year.

The Kinsey Report Checker Cab & Shuttle

JANUARY 17

THE DAILY VIDETTE PRESENTS ILLINOIS STATE UNIVERSITY’S

After a long summer, students

www.bloomingtonchecker.com

and additional information.

BACK TO SPRING

SURVIVAL GUIDE

DAILY KINSEY REPORT

THE DAILYVIDETTE PRESENTS

DINING & ENTERTAINMENT NOVEMBER 9

2 column inches x 10 inches

Dining and Entertainment makes up for most of a college student’s monthly budget. Where to eat and what to do are on students’ minds, the Dining and

24 inches x 48 inches

Entertainment Guide helps direct students to the best places in town. ILLINOIS STATE UNIVERSITY

THE DAILY VIDETTE PRESENTS

PREVIEW

PREVIEW GUIDE

G U I DE

MAY 16

2 0 11

ﬁ rst glimpse into what ISU has

CAMPUS

The Preview Guide is a student’s to offer and what there is to do in Bloomington Normal. Throughout the summer this paper is handed out to thousands of students attending the Preview Program. This is a ﬁ rst chance to make an impact that will last for years to come!

OTHER AD OPTIONS

SPECIAL GUIDES

DROP OFF

POLICIES

LO C AT I O N S

& PROCEDURES

ADVERTISEMENT POLICY

MAKE GOOD POLICY

The Daily Vidette reserves the right to edit or reject any advertising copy which

The Daily Vidette is liable for errors only if notiﬁed within 72 hours following

does not comply with the Daily Vidette’s policies and standards.

the publication. Refunds will be given in the form of advertising credit back to

The Daily Vidette is not responsible for errors in advertising if the ad reaches the Daily Vidette past deadline. The advertiser also waives the right to receive a proof of the advertisement prior to publication. All display advertisements must be as many columns wide as inches deep. Minimum size is 2 column inches. Depths of ads may increase in one-half inch increments. Ads 15 or more inches in depth will be billed for the full 16 inches. No advertisement will be placed upside down. Composition and artwork created by the Daily Vidette becomes the property of the Daily Vidette and cannot be reproduced without consent from the Daily Vidette. Advertisers shall defend and save The Daily Vidette harmless from all claims, demands and/or litigations directly or indirectly related to improper or unauthorized use of photography, drawing, likeness, name, logo, trademark, representations or any other materials provided by the advertisers to The Daily Vidette and published in any Daily Vidette advertising.

CAMPUS COMMUNITY DINING

the advertiser. The Daily Vidette will not be liable for any content errors that occur after two proofs have been shown to the client. After an advertisement has been proofed and veriﬁed correctly by the client with written approval*, the Daily Vidette will enact the following refunds if errors occur: Distorted or pixilated images/text where content is determined illegible by The Daily Vidette, advertiser will receive a 10% refund. Wrong ad size, wrong content information, color, or major spelling/ grammatical errors that deviate from the ad’s message and/or purpose will receive a 30% refund. If an entire ad is placed incorrectly in the form of the wrong ad for the wrong date, advertisers will receive a 40% refund. The Daily Vidette accepts no liability for failure to publish advertising. *When written approval is not possible, then verbal approval must be made for any advertisements to be published.

All political advertising must be paid in advance and must contain a disclaimer identifying the advertiser. Alcohol advertisements will not be published in The Daily Vidette’s Preview

AD SUBMISSION

Guide.

Advertisements may be e-mailed by 4 p.m. three working days before publication. The format to submit an advertisement is an Adobe Portable Document File (PDF)*; if that is not available to the advertiser, The Daily Vidette can process

CAMPUS * Alumni Services 4 Athletic Study Center / ROTC 5 Atkin Hall / Colby Hall 8 Bone Student Center 9 Bowling & Billiards Center 12 Center for Intercultural Relations 13 Center for Visual Arts 14 Center for Visual Arts Annex 16 College of Business 17 Cook Hall 19 Degarmo Hall 20 Edwards Hall 23 Fairchild Hall 24 Fell Hall 25 Felmley Hall 26 Felmley (Quad) 29 Hamilton / Whitten 30 Haynie Hall 31 Hewett Hall 32 Honors Building 33 Horton Field House 34 Hovey Hall 35 Hudelson Building 36 Instructional Technology & Development Center

DROP OFF

39 Julian Hall 45 Milner Library 46 Moulton Hall 48 Nelson Smith Building 50 Office of Residential Life 51 Old Union Building * Parking & Transportation Building 54 Professional Development Building 56 Recreation Center 57 Redbird Arena 58 Ropp Agriculture Building 60 Schroeder Hall 61 Science Lab Building 62 Students Accounts Building 63 Student Services Building 66 Turner Hall 68 Vidette Building 69 Watterson Food Court 70 Watterson Front Desk 71 Watterson Tunnel 72 Wilkins Hall 73 Williams Hall 74 Wright Hall

COMMUNITY

DINING

1 707 Liquors (Main St.) 2 707 Liquors (Beaufort St.) 3 Alamo II * Barnes & Noble 6 Budget Liquors 11 Campustown * College Station Apartments 21 Eurotan 22 Express Mart * Fat Jack’s 27 First Site * Heartland Community College 40 Junction Place 47 Movie Fan 49 Normal Library * Quik ‘N Easy 59 SAMI * Stepping Stone 65 Town of Normal * Tuffy Auto Service 67 University Liquors 75 Young America

7 Avanti’s * Bagelman’s 10 Brewe-Ha’s * Chocolatier 15 Coffee Shop 18 Cosi 28 Fusion Brew 37 Jimmy John’s (Main St.) 38 Jimmy John’s (North St.) 41 Latte Time 42 Lunker’s 43 McDonald’s 44 Micheleo’s 52 Papa Johns * Pizza Hut 53 Potbelly 55 Pub II * Schlotzky’s 64 The Rock *Locations not on map

CREDIT TERMS To establish a credit account, an advertiser is required to complete a credit application and prepay until credit has been veriﬁed. All credit accounts which have extended billing privileges are allowed 30 days past the billing date to pay the balance in full. If the balance is over 60 days overdue, advertising privileges may be withdrawn until the entire overdue balance is paid. Accounts with an overdue balance may be subject to additional prepayment. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice.

Adobe Illustrator, Adobe Photoshop and Adobe InDesign files. To maintain high quality advertising, all ads must be in 300dpi format or higher. The Daily Vidette cannot adjust colors in PDF or EPS files. Please convert any color or text graphics from RGB to CMYK color. The Daily Vidette reserves the right to float, shrink or expand electronic ads to fit the space reserved. Camera ready ads must include all fonts or we reserve the right to substitute similar fonts if a font is corrupted or not supplied. Microsoft Word, Microsoft Publisher or Microsoft Power Point formats do not work with the Daily Vidette’s desktop publishing software. *A PDF file is considered a locked document and changes will not be made to the file.

POLICIES

PUBLICATION DATES

SUPPLEMENT

1 column 1.9438”

PUBLICATION

JUNE S M T W R

JULY F

S M T W R

AUGUST F

S M T W R

2 3

2 columns 4.0516”

SEPTEMBER S M T W R

OCTOBER S M T W R

NOVEMBER

S M T W R

3 columns 6.1594”

DECEMBER S M T W R

JANUARY S M T W R

FEBRUARY

S M T W R

6 1

4 columns 8.2672”

7 8

MARCH S M T W R

APRIL S

S M T W R

MAY

S M T W R 1

5 columns 10.375”

FALL 2011 / WINTER 2012

ADVERTISING RATES

A University of Michigan Student Publication

120 Years of Editorial Freedom

420 Maynard Street, Ann Arbor, MI 48109 www.michigandaily.com

Advertising Sales (734) 418-4115, ext. 1238 dailydisplay@gmail.com Finance/Credit 734-418-4115, ext. 1240 tmdfinance@gmail.com Business Manager (734) 418-4115, ext. 1241 tmdbusiness@gmail.com Business Fax 734-661-4391 Editorial Staff 734-418-4115, ext. 1250 Advertising Sales Manager: Rachel Greinetz Finance & Credit Manager: Connor Byrd Circulation Manager: Quy Vo Business Manager: Zachary Yancer

Design By Alexis Newton

PRINT ADVERTISING

The Michigan Daily is a premier college daily newspaper that reaches more than 40,000 potential customers every day. The Michigan Daily boasts over 120 years of editorial freedom and excellence, and has been a part of some of the University of Michigan’s most historical moments. As Ann Arbor’s only daily print publication, the printed version of The Michigan Daily is the optimal resource for reaching potential customers in the local community. Despite national trends to the contrary, college newspaper readership is up and over three quarters of students reported reading their college newspaper in the last five days.

READERSHIP University Readers Total students: 41,674 Undergraduate Students: 26,208 Graduate Students: 15,466 Total faculty: 6,238 Total wallets and purses: 61,523 Source: “University of Michigan-Enrollment by School and College, Gender, and Class Level For Term 1760 (Fall 2009)”

WHY ADVERTISE IN PRINT?

CIRCULATION 16,000 copies dropped across 120 locations on the U of M campus and throughout Ann Arbor

Ann Arbor Readers Population: 115,000 Median resident age: 28.1 years Median household income: $48, 258 Source: http://www.city-data.com/city/Ann-Arbor-Michigan.html, 2008 data

Our Value 77 percent of students cite the Daily as their primary news source 90 percent read it several times a week. On average, 3.2 students read each copy of the newspaper Over 90 percent of students read The Michigan Daily at least twice a week Your Results 25 percent of students buy something they see advertised in the Daily 58 percent discuss an ad with someone else 41 percent save an ad for future reference 33 percent pass an ad along to someone else Sources: AM+M 2008 College Newspaper Audience Study conducted by MORI Research The Michigan Daily 2008 Readership Survey conducted by Power Marketing

DISPLAY ADVERTISING dailydisplay@gmail.com 734-418-4115

EARLY DEADLINES

RATES AND CONTRACTS Open Rate

$16.00

Discount rates available for university affiliates and student organizations. Bulk Contract Rates (minimum required column inches per term) 130” 200” 300” 400” 600”+

$15.75 $15.00 $14.50 $14.00 $13.00

Color Rates 1 spot color $140 2 spot colors $280 Full Color: $7.00 per inch ($125 minimum, $510 maximum charge) Sudoku Sponsorship (2x2) 1 term 2 term 1 day/wk $65 $55 One-time run $100 DISPLAY DEADLINES Deadlines are 3 business days prior to publication date at 1:30 p.m. Published Monday Tuesday Wednesday Thursday Friday 3

Deadline Wednesday Thursday Friday Monday Tuesday

Published

Deadline

Sept 7, 8 Nov 28 Jan 4, 5, 6 Jan 18 Mar 5, 6, 7

Sep 2, 5 Nov 22 Dec 12 Jan 13 Feb 22, 23, 24

DISPLAY POLICIES Cancellations: Advertisers may cancel ads until deadline without penalty. TMD will assess full advertising charges if an ad is cancelled after deadline. Contracts: Contracts are enforced to their minimum requirements. Failure to fulfill a bulk contract will result in a short rate. Failure to fulfill a frequency contract requires payment for any advertising not placed. Display Ad Proofs: In order to receive a proof before publication, ads must be placed by 1:30p.m five business days prior to publication. Limit one proof per ad.

SPECIAL PAGES & SECTIONS

 the best of 

ANN ARBOR

SPECIAL PAGES Each Special Page is placed within The Michigan Daily with a color background. Sold at a premium rate, the ads on each Special Page reach a targeted market. Page St. Patrick’s Day

Description From green beer to Guiness draught, lead students to your drink specials and earn yourself a pot o’ gold.

Beat OSU

Show your loyalty to the Maize and Blue as campus prepares for The Game. Anti-Buckeye comments welcome.

March Madness Bracket

A full-page blank bracket surrounded by ads. Perfect for refrigerators, dorm walls, and bathroom stalls. Earn your business exposure for the duration of the tournament.

Finals Survival

From coffee shops to late-night food to massage stations to entertainment, help students survive the most grueling time of the year.

SPECIAL EDITIONS Weekly Sections Monday: Sports Monday - A broadsheet sports edition Wednesday: The Statement - The Statement is a tabloid section featuring extensive profiles of community members, major news stories, and other more in depth news coverage. Thursday: The B-Side - A broadsheet Arts & Entertainment edition, our most widely read Weekly Section.

INSERTS

WHY USE INSERTS? Inserts are free-floating ad material folded into the paper. Inserts literally fall into our readers’ laps when they open the paper, meaning your ad is unavoidable. Walk the university hallways on the day of an insert and find ads strewn across the floor, left on empty desks, blowing in the wind. Inserts are the easiest way to spread your ad across the entire campus. Worried about adding an additional printing expense to your budget? Use your pre-printed menus, information cards, and pamphlets as ready-to-go inserts and spread your business across campus.

INSERT SPECIFICATIONS Insert orders must equal press run of 16,000.

A sample of the insert and payment must be received by your account executive for approval 5 business days prior to distribution. Failure to do so will result in rescheduling the insert. Inserts shipped before approval remain the Advertiser’s responsibility. Upon approval, inserts must arrive at the printer at least 3 business days prior to insertion date. Advertiser is responsible for printing and shipping their inserts. If larger than 11.5” x 12.5” inserts must be folded to meet size requirements below: Insert Dimensions

Maximum Size: 11” x 12” folded

Ship inserts directly to printer upon approval only: Michigan Web Press 10450 Enterprise Drive Davisburg, MI 48350 INSERT RATES (PER TERM) Size 4 pages or less 5-8 pages 9-12 pages 13-16 pages 17-20 pages 21-48 pages

Price $950 $1050 $1160 $1260 $1400 $1590

Rates are net/non-commissionable Information printed in inserts does not necessarily reflect the views and policies of The Michigan Daily.

Minimum Size: 3.5” x 5.5”

SAMPLE DISPLAY AD SIZES/COSTS For broadsheet and tabloid sized publications

ACTUAL SIZE One column inch = 1.7292” x 1” Prices shown at display, local rate. REPRODUCTION SPECIFICATIONS The Michigan Daily is printed with offset process.

BROADSHEET 6 columns x 20 inches

Sixteenth Page 2x4

Half Page Vertical 3x20

Full Page 6x20

Eighth Page 4x4 Quarter Page 3x10

Half Page Horizontal 6x10

Print ads are required to be PDFs. Faxes and images from web pages are not recommended as artwork. Screens less than 20% or greater than 80% are not recommended. Quality of reproduction decreases when artwork is resized. TMD cannot guarantee quality of reproduction if specifications are not met. Creative services are provided free of charge.

TABLOID 5 columns x 10 inches Full Page 5x10 Half Page 5x5

Eighth Page 2x4

Sixteenth Page 1x4

Quarter Page 4x4

Not all available sizes represented here.

CLASSIFIED ADVERTISING dailyclassified@gmail.com 734-418-4115

Open Classified Line Rate: $4.15/line for the first day. $2.50/line each additional, consecutive day. Line Contracts (per term): Frequency Semester Contract Deadlines are 10/5/11 and 2/1/12 Minimum number of lines per day 3 lines 4-7 lines 8+ lines

$1.70 $1.65 $1.55

Bulk Minimum number of lines per term 275 lines 405 lines 545 lines 800+

$1.70 $1.65 $1.60 $1.50

Open Classified Display Rate: $16.00 pci Display Bulk 40” 55” 70” 100”+

Contracts (per term) $14.30 $13.50 $13.10 $12.85

Crossword Puzzle Sponsor Ad (2 col. x 2” display) One time run: $75 5 puzzle pack: $300

CLASSIFIED DEADLINES Line ads: 11:30 a.m., one business day prior to publication. Camera-ready display ads: 11:30 a.m., two business days prior to publication. Typeset display ads: 11:30 a.m., three business days prior to publication. Proofs: 11:30 a.m., five business days prior to publication. *Deadlines for personal ads are one day prior to normal deadlines.

CLASSIFIED SPECIAL PAGES Campus Involvement Opportunity for students to find organizations in the University community. Fall Realty Realtors’ opportunity to showcase their Sept. and May properties. Summer Employment Get a jump on hiring students for summer jobs or internships. Summer Realty The best way for realtors to advertise properties and sublets.

CLASSIFIED POLICIES

Abbreviations: Only standard abbreviations as defined by TMD will be accepted. Ad Placement: TMD does not guarantee placement within classifications. Cancellations: Ads may be canceled prior to deadline only. Refunds will only be issued for ads canceled prior to their first publication date. Changes: Minor changes (those not affecting line count or general content) will be permitted until 11:30 a.m. on deadline day. Contracts: Each contract is one term in length, and no student discount applies. Liability: TMD will be responsible for classified advertisement errors only if notified by 5:00 p.m. on the first day of publication, and will only provide a refund for the first day of errors. Line Ad Format: The first 3 words of the first line will be capitalized and in bold print. Other formatting will only be considered for ads of 8 or more lines. Online: Classified line ads can now be found on TMDâ&#x20AC;&#x2122;s web site, www.michigandaily.com. They are online FREE of charge and therefore no compensation is rewarded if site problems occur. Payment: No personal checks will be accepted during the last 30 days of the winter term. Refunds: Any request for a refund must be submitted prior to the final run date for the ad in question. No refunds will be processed after the final run date. Refusal: All ads are subject to editing and approval. TMD does not publish advertisements for resale of tickets at more than their face value. TMD reserves the right to request samples of mail order items prior to accepting advertising. Renewals: If an ad is discontinued and then started again at a later date, it is billed as a new ad. An ad may be extended at a consecutive rate if requested and paid in full by 11:30 a.m. on the originally scheduled ending date. Size: Classified display ad width maximum is one column, and minimum of one inch deep. Two line minimum for line ads. Variations in font style and size are available for classified display ads only. Each line has approx. 20-25 characters. Student Discount: 25% off non-organizational, non-business ads only. Must be placed in person, with student I.D. Tearsheets: Provided by request only.

WHY ADVERTISE ONLINE? STATISTICS The Michigan Daily Online reaches over 150,000 unique visitors across 202 countries. Our website receives approximately 65,000 impressions per week.

Since 2007, The Michigan Daily has operated an independent and widely read news website offering breaking news, extended content, and supplemental media to complement and expand upon our successful print tradition. Through the development of several new and innovative projects, our online brand will continue to grow and strengthen, improving the quality of our services and the value of your advertising.

And year over year, we’re getting more popular! (Blue = 2011, Green = 2010)

ONLINE ADVERTISING dailydisplay@gmail.com (734) 418-4115

Banner (728 x 90 pixels) $11.00 / 1,000 impressions Weekly: $400/wk Monthly: $1,250

ONLINE AD SPECIFICATIONS Each ad must be placed with a minimum equivalent of 30,000 impressions, or 48 hours. Our site receives approximately 60,000 impressions per week. Ads will rotate through all index and story pages.

Top Box (300 x 250 pixels) $12.50 / 1,000 impressions Weekly: $500/wk Monthly: $1,750

ONLINE DEADLINE 1:30p.m. of the day prior start date Ad Proof: three days prior to the ad going live. ONLINE POLICIES Ad Ownership: The Michigan Daily owns all rights to an ad created by our staff. File work will not be distributed to advertisers for personal use. Ad Specifications: All ad files must be sent in either GIF or HTML format.

Lower Box (300 x 250 pixels) $5.00 / 1,000 impressions Weekly: $200/wk Monthly: $650

Cancellation: Any online advertisement may be canceled before it goes live without penalty. After going live, the ad may be canceled but advertiser will incur the cost of the impressions the ad has received. Advertiser will incur the full contracted cost of any cancelled weekly or semester advertisements. Downtime: In the case of downtime, each advertiser is still guaranteed their total paid amount of impressions or days. Publication: Online ads can remain live over periods that The Michigan Daily is not publishing, including weekends and school holidays. Changes will not be made to online ads during these periods.

Email Blasts (468x60) Ad inside daily email to registered Michigan Daily users $50/wk $500 term contract ($31.25 / week)

PUBLICATION DATES

FALL 2011 OCTOBER

SEPTEMBER 6 7 12 13 14 19 20 21 26 27 28

1 8 15 22 29

9 16 23 30

WINTER 2012

3 10 17 24 31

4 5 11 12 18 19 25 26

6 13 20 27

7 14 21 28

MARCH 5 6 12 13 19 20 26 27

1 7 8 14 15 21 22 28 29

3 10 17 24

6 13 20 27

4 11 18 25

5 6 12 13 19 20 26 27

7 14 21 28

1 8 15 22 29

FEBRUARY

JANUARY 1 2 9 16 23 30

2 9 16 23 30

4 5 11 12 18 19 25 26

1 8 15 22 29

2 9 16 23

3 10 17 24

2 9 16 23 30

1 2 9 16 23 30

3 10 17 24

4 5 11 12 18 19 25 26

= PUBLICATION DATE = EARLY DEADLINE DATE

APRIL 6 13 20 27

7 14 21 28

DECEMBER

NOVEMBER 1 7 8 14 15 21 22 28 29

3 10 17 24 31

2 9 16 23 30

GENERAL POLICIES TMD assumes no responsibility for any error not caused by TMD. Advertiser agrees to defend and indemnify TMD against any and all liability, loss, or expense arising from claims of libel, infringement of trademarks, copyrights, trade names, patents, proprietary rights or violation of rights of privacy, resulting from the publication of the Advertiser’s advertisement. The liability of TMD for failure to publish a scheduled advertisement for any reason, or for publishing incorrect ads in a specified issue, will be limited to publishing the advertisement in a subsequent issue. Ad placement: TMD reserves the right to determine the location of ads within the paper. Placement can be requested but not guaranteed. Guaranteed position requests are available for an additional fee of 10% of the ad cost. Ad Ownership: TMD owns all rights to an ad created by our staff. File work will not be distributed to advertisers for personal use.

Color Liability: The liability of TMD for failure to publish color for any reason will be limited to a credit for the value of the color charge. Orientation: Advertisements will not be printed upside down.

Borders: A one-point rule will be added to any ad that has no specified border.

Overdue accounts: Accounts that remain unpaid after 30 days are subject to a monthly finance charge of 1.5% of the unpaid balance (18% APR). Billing advertisers who reach 90-day past-due status will not be allowed to advertise in The Michigan Daily until account balance is paid in full. If payment has not been received after 120 days, any collection fees warranted are the responsibility of the advertiser.

Cancellations: Advertisers may cancel ads until deadline without penalty. TMD will assess full advertising charges if an ad is cancelled after this time.

Payment: Billing Allow a minimum of one week for credit applications to be processed. Ads for Spring Break, websites, or political campaigns are not eligible for billing.

Corrections/Replacements: Requests for corrections of minor errors or replacements of camera ready/e-ads of same color status will be accepted until noon the day before publication. Honoring requests is at the discretion of TMD.

Pre-payment: Required for all advertising unless Advertiser is approved for billing. A local personal check*, business check, cashier’s check, money order, Visa, Discover, MasterCard,or American Express will be accepted. All payment must be in U.S. funds (dollars).University Short Codes will be accepted but Purchase Orders and P-Cards will not beaccepted. Frequency contracts must cover a minimum of one month’s ads. *Imprinted street address required on all checks

Ad Proofs: Proofs are provided upon request when ads are placed 5 business days prior to publication. Limit one proof per ad.

Credit terms: Payment is due on the 30th of the month following publication. Depth requirements: Advertisements in the broadsheet paper which exceed 18” in depth will be billed at full column (21”). Advertisements in the tabloid paper which exceed 8.5” in depth will be billed at full tabloid column (11”). Downtime: In the case of downtime, each online advertiser is still guaranteed their total paid amount of impressions. E-ads: Advertisements are accepted via email. E-ads must meet current specifications; please contact us for the criteria. No proofs will be provided for e-ads and no credits will be given for errors in an e-ad. Liability: The Michigan Daily assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the error, or the percentage of error that detracts from the effectiveness of the advertising message, as determined by TMD.

Rates: All rates are net/non-commissionable. Refusal: TMD reserves the right to decline, discontinue, or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. TMD reserves the right to include the words “Paid Advertisement” in any ad. Ads are subject to cancellation by TMD at any time prior to publication. All controversial ads are subject to a 24 hour waiting period prior to approval or denial. Tearsheets: Display advertising tearsheets are mailed at the end of each month. University departments will not receive tearsheets. Typeset advertising: Advertisements designed by TMD are fully owned by TMD and may not be reproduced without prior written consent.

0 1

Mechanical Specifications & Artwork Checklist 1 COLUMN

2 3 2 COLUMNS

Columns

Inches

1 2 3 4 5 6

1.7279 3.5834 5.4376 7.2918 9.146 11

4 3 COLUMNS

AE NAME:

PHONE NUMBER:

4 COLUMNS

E-MAIL: OTHER:

A Guide to Advertising WITH THE MINNESOTA DAILY

MEDIA KIT 2012

HELLO

THE MINNESOTA DAILY HAS OVER 100 YEARS OF EXPERIENCE SERVING THE UNIVERSITY OF MINNESOTA COMMUNITY. WE KNOW WHAT OUR AUDIENCE IS LOOKING FOR. Cutting-edge journalism, diverse and critical editorials, gripping photography and lucrative advertising campaigns have earned the Daily national recognition and awards annually, including Best All-Around Daily Student Newspaper two years running by the Society of Professional Journalists. Choose your channel â&#x20AC;&#x201D; print, video, web â&#x20AC;&#x201D; the Daily has access and a professional presence throughout the Twin Cities. Our product is the single best way to connect with over 80,000 students, staff, faculty and visitors who make up the University of Minnesota community. The Daily is available at more than 200 newsstands throughout Minneapolis and St. Paul in businesses, classrooms, offices, restaurants, bars and coffee shops. Thousands of advertisers have relied on the Minnesota Daily for successful advertising campaigns. Let us identify your audience, develop your message, and execute an effective campaign to help you get plugged in to the University of Minnesota community.

CONTENTS

DEMOGRAPHICS 4

ADVERTISING Retail Display 6 Classified Lineage & Display 8 Interactive Advertising 10 Other Advertising Options 12 Advertising Discounts 13 Integrated Marketing Campaigns 15 DISTRIBUTION 16

PRODUCTION Publication Calendar 18 Special Issues 20 In-House Design 22 PROVISIONS 25

CONTACT 28

DEMOGRAPHICS

Our Audience ON -CAMPUS POPULATION A majority of our readers are in that hard-to-reach group of 19-34 year olds, so you can be sure your target audience will see your ad.

8.5%

23.2%

31.5%

27.8%

9.0%

UNDER 19

19 –20

21–24

25 –34

35 +

OUR AUDIENCE’S AGE

YOUR ADS WILL REACH BEYOND CAMPUS Many University students live off-campus, which means readers from all across the metro area and beyond are looking at your ads. Furthermore, they are bringing those ads home and spreading the word for you.

64%

live 5+ miles away

Now, doesn’t that sound nice?

29%

live 1-5 miles away

7% live within 1 mile away

Other 62%

24%

HOW OUR READERS GET TO CAMPUS

DEMOGRAPHICS

Exposure 51,721 STUDENTS 22,774 FACULTY + STAFF + 15,000 VISITORS PER DAY

110

Countries 50 States

89,495 INDIVIDUALS TO VIEW YOUR ADVERTISEMENTS ONE OF THE LARGEST AND MOST DIVERSE STUDENT POPULATION IN THE UNITED STATES The University of Minnesota boasts a student population that represents all 50 states and 110 countries. The University also has one of the largest student populations in the US. Beyond that, it plays host to researchers, event goers, employees, and just general foot traffic with the many bars and restaurants nearby. With a circulation size of 20,000 papers per day, the Minnesota Daily is your way to target all of these people easily and effectively.

EACH COPY OF THE PAPER IS READ

3.2 TIMES

Spending Power $312,000,000,000 That is how much money this year’s college students have in spending power and add that to $69 billion they have in descretionary spending. That means they are ready to spend cash on your product or business, and according to Alloy Media and Marketing’s 2011 survery, 70% of students are motivated by advertisements in college newspapers.

70%

OF STUDENTS ARE MOTIVATED BY ADVERTISEMENTS IN THEIR COLLEGE NEWSPAPER

ADVERTISING

Advertising Deadlines THE REGULAR PUBLICATION DEADLINE is 3:30 P.M. two business days before publication. PROOF REQUESTS FOR AD PRODUCTION are due at least five business days before publication. DUE TO SPECIAL REQUIREMENTS AND SPACE RESERVATIONS, proof deadlines are subject to change. SPECIAL ISSUES HAVE EARLIER DEADLINES. Please see the publication calendar or ask your Marketing Consultant for more information.

ADVERTISING

Retail Advertising LOCAL RETAIL RATES 2 COL X 5” (3.2” x 5”) Eighth Page

3 COL X 10” (4.9” x 10”)

1 COL X 5” (1.5” x 5”)

$13.50/column inch

UNIVERSITY RATES STUDENT ORGANIZATIONS $10.00/column inch

Quarter Page

3 COL X 5” (4.9” x 5”) Eighth Page

UNIVERSITY DEPARTMENTS & BUSINESS $10.50/column inch

NATIONAL RATES* $19.15/column inch

6 COL X 10” (10” x 10”)

*There is no commission given to advertising agencies. Advertising placed directly by the publisher’s national representative will receive the national advertising rate. National orders must be placed directly with the Minnesota Daily.

Half Page

COLOR RATES* FULL COLOR $250.00 SPOT COLOR $150.00

RETAIL DISPLAY

*Ads with spot color allow the use of all shades of one color. For best production results, choose from cyan, magenta, or yellow, or include a Pantone color code.

COL = IN.

MUSTING CHARGES*

1 — 1.5

CHOICE MUSTING 12%

2 — 3.2 3 — 4.9 4 — 6.6 5 — 8.3

PAGE 3, PAGE 5, OR BACKTALK 15% *Musting allows you to choose the page on which your ad will run. The charge is based on a percentage of your total ad price.

6 — 10

ADVERTISING

Linage Deadlines PHONE AND WALK-INS 1:30 pm, day before publication

TO PLACE BY PHONE Please call 612 627 4080 between 9:00 AM and 5:00 PM

FAXES AND EMAILS 1:00 pm, day before publication

TO PLACE BY EMAIL Please send to classifieds@mndaily.com

ONLINE FOR PRINT 4:00 pm, two days before publication

TO PLACE IN PERSON Please visit the Minnesota Daily offices between 9 am and 5 pm at: 2221 University Ave SE, Suite 450 Minneapolis, MN 55414

Linage ads are allowed up to 37 characters per line. This includes letters, spaces and punctuation. Ads must be at least two lines. All major credit cards are accepted. The minimum billing charge is $60. Clients wishing to place more than $200 per month must fill out a credit application. Eligibility for a refund expires 30 days after the expiration of the ad. Free advertising for students, staff and faculty is reserved for personal use only and cannot be used to promote local, regional or national businesses. Anyone who does so is subject to being charged for every free ad placed. The Minnesota Daily reserves the right to remove any ad that does not comply with this rule. The Minnesota Daily has the right to classify ads accordingly. The Minnesota Daily is only responsible for the accuracy of the first day’s insertion.

ADVERTISING

Classified Display & Linage CLASSIFIED DISPLAY RATE 2 COL X 5” (2.7” x 5”) Eighth Page

1 COL X 5” (1.3” x 5”)

4 COL X 10” (5.6” x 10”)

$16.50

LINAGE RATES PREPAID (CASH,CHECK,CREDIT CARD) $2.70 per line, per day

Quarter Page

3 COL X 5” (4.2” x 5”) Eighth Page

BILLED $3.10 per line, per day BOLD Additional $1.00 per day BORDER Additional $2.00 per day REVERSE TYPE Additional $3.00 per day

7 COL X 10” (10” x 10”) Half Page

ONLINE CLASSIFIEDS

CLASSIFIED DISPLAY

FOR SALE $10 for 15 days

CAMPUS LIFE $20 for 15 days

HOUSING $20 for 15 days

EVENTS $20 for 15 days

JOBS $20 for 15 days

SERVICES $20 for 15 days

COL = IN. 1 — 1.3 2 — 2.7 3 — 4.2 4 — 5.6 5 — 7.1

You may place online by calling (612) 627 4080 between 9 am and 5 pm or by visiting www.mndaily.com/classifieds for more details.

6 — 8.6 7 — 10

ADVERTISING

Interactive Advertising Since becoming the first student newspaper to publish online in 1995, mndaily.com has grown rapidly. On average, more than 200,000 unique visitors come to our website every month. Now, our award winning website joins forces with our new mobile app to offer additional exciting and interactive advertising options to increase your brands’ presence with our audience.

PAGE CURL PAGE CURL HEADLINE VIDEO BOX 300 x 250 PX

$13.00 Located on the top right of the mndaily.com homepage, the page curl pulls down from a 100 x 100 pixel image to become a 500 x 500 pixel ad when a user hovers over it.

VIDEO BOXES HEADLINE FEATURE $12.00* $10.00*

MIDDLE BANNER 728 x 90 PX

We offer two interactive 300x250 pixel video box options: the headline video box, featured above-the-fold on the top right of the home page, and the feature video box, placed below-the-fold on the page alongside our editorial content. FEATURE VIDEO BOX 300 x 250 PX

FOOTER BANNER 640 x 90 PX

BANNERS MIDDLE FOOTER $11.00* $9.00* The middle banner (728 x 90 px) is placed between editorial content, below the “latest news” section. The footer banner (640 x 90 px) is located below the backtalk section of the site.

MOBILE ADVERTISING VIDEO BOX BANNER $6.00* $5.00* VIDEO BOX

BANNER

This past summer the Minnesota Daily launched a mobile news app with two options for advertisers, a banner ad located at the bottom of the screen, or an interactive video box that pops up when a user navigates to another part of the site. Mobile advertising allows you to target an audience based on specific locations and interests. *All ads are priced per 1,000 impressions with a 10,000 impression minimum.

ADVERTISING

Site Traffic FALL 2010

57,415

UNIQUE VISITORS PER MONTH

206,588

PAGE VIEWS PER MONTH

SPRING 2011

87,500

UNIQUE VISITORS PER MONTH

306,382

PAGE VIEWS PER MONTH

ADVERTISING

Other Ad Options INSERT ADS

INSERT RATES

ONE PAGE 8.5” x 11” RATES PER 1,000 MINIMUM 10,000 FULL RUN 20,000

2 PAGES $69* 4 PAGES $75* 6 PAGES $83* 8 PAGES $91* 12 PAGES $95* 16 PAGES $99*

A sample of the insert must be provided to the director of sales two weeks prior to distribution for approval. Inserts must be shipped to the printer and arrive at least one week prior to distribution.

*All rates are per 1,000 pages. Visit mndaily.com/mediakit for more insert rates.

SPONSORSHIP OPPORTUNITIES SUDOKU $125 per day CROSSWORD $125 per day Both sponsorships are grayscale, 3 COL x 1.5” and located in the Backtalk section.

ALTERNATIVE AD OPTIONS BOOKEND

L- SHAPED

NATIONAL $900

NATIONAL $1,700

RETAIL $650

RETAIL $1,300

UNIVERSITY $575

UNIVERSITY $1,050

STUDENT GROUP $550

STUDENT GROUP $1,000

TRIANGLE

FRONT PAGE*

NATIONAL $580

NATIONAL $900

RETAIL $450

RETAIL $650

UNIVERSITY $375

UNIVERSITY $575

STUDENT GROUP $350

STUDENT GROUP $550 *Includes full color

ADVERTISING

Advertising Discounts NEW CLIENT DISCOUNTS 5 ADS IN 5 WEEKS 15% 7 ADS IN 7 WEEKS 18%

When you start advertising with the Daily, we offer discounted rates to show you how much we appreciate your business.

RETAIL CONTRACT DISCOUNTS 40” 5% 80” 6% 160” 7% 320” 8% 640” 10%

1,000” 11% 1,500” 12% 3,000” 16% 4,000” 18%

In order to gage the effectiveness of advertising, we offer select discounts to new clientele.

CLASSIFIEDS DISPLAY CONTRACT DISCOUNTS 40” 5% 80” 6% 160” 7% 320” 8% 640” 10%

1,000” 11% 1,500” 12% 3,000” 16% 4,000” 18%

Frequency is crucial to any ad campaign. To demonstrate that we truly value your business, discounted rates are available to further increase market saturation.

ADVERTISING

Integrated Marketing Campaign An integrated marketing campaign with the Minnesota Daily offers an easy and effective way to reach your target audience. If you choose an IMC route we’ll work with you to create a marketing campaign that helps you reach tens of thousands of people each day. Utilize our many different media options —whether it’s print, online or street promotions — all with a large discount.

BENEFITS

OPTIONS

+ More opportunities to promote business

ONLINE

+ Broad coverage and a deeper engagement

ALTERNATIVE AD SHAPES

+ A mutually beneficial relationship-based partnership

SPECIAL ISSUES

+ The communication of a single message will cross campus through multiple mediums for greater visibility and response

COLOR

MOE SIGHTINGS

SPONSORSHIP OPPORTUNITIES RACK ADS

GOLD PACKAGE*

Offers a 22% discount

Offers a 20% discount

Total Investment must exceed $20,000

Total Investment must exceed $10,000

SILVER PACKAGE*

BRONZE PACKAGE*

Offers a 16% discount

Offers a 14% discount

$6,000 – $9,999

MAROON PACKAGE* $2,000 – $3,999

MUSTING

MOBILE APP ADVERTISTING

PLATINUM PACKAGE* $20,000+

DAILY DOODLE

$10,000 – $19,999

$4,000 – $5,999

*Each package must include traditional print advertising as well as three or more IMC options

Offers a 10% discount

DISTRIBUTION

Newspaper Rack Sites A Rack Advertisements are displayed on a black wire rack behind a glass covering with over 200 locations on and around campus to choose from. COFFMAN UNION $375* 200+ Papers

SILVER TIER $250* 25–150 Papers

PLATINUM TIER $350* 150–300 Papers

BRONZE TIER $200* 25–100 Papers

GOLD TIER $300* 75–200 Papers

*per semester, includes color

MINNEAPOLIS CAMPUS

ive

rsi

e. S

Washington Ave.

DISTRIBUTION

Buford Ave.

Cleveland Ave. N

ST. PAUL CAMPUS Commonwealth Ave.

PRODUCTION

2011–2012 Publication Calendar SPECIAL ISSUES

FIRST DAY OF FALL September 6, 2011

SEX-U -MAH February 9, 2012

SURVIVAL GUIDE September 6, 2011

HOUSING GUIDE February 23, 2012

FALL SPORTS GUIDE September 8, 2011

GRAPEVINE AWARDS March 29, 2012

BAR & BEER GUIDE September 29, 2011

DAY IN THE LIFE April 19, 2012

HOMECOMING ISSUE October 13, 2011

SPRING FINALS ISSUE May 4, 2012

GAME ISSUE November 17, 2011

SKI-U -MAH May 7, 2012

FALL FINALS ISSUE December 15, 2011

FIRST DAY OF SUMMER May 30, 2012

FIRST DAY OF SPRING January 17, 2012

SURVIVAL GUIDE June 7, 2012

PRODUCTION

September

S M T W R 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

S 3 10 17 23 24 30 F 2 9 16

December

S M T W R 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

F 2 9 16 23 30

October

S M T W R F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

January

S 3 10 17 24 31

S 1 8 15 22 29

M 2 9 16 23 30

F 2 9 16 23 30

S 3 10 17 24 31

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24

S M T W R F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

S 2 9 16 23 30

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

March

S M T W R 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

June

# SPECIAL ISSUE

T 3 10 17 24 31

W 4 11 18 25

R 5 12 19 26

April W 4 11 18 25

R 5 12 19 26

July W 4 11 18 25

# REGULAR PUBLICATION

R 5 12 19 26

November

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

R 3 10 17 23 24 30 W 2 9 16

F 4 11 18 25

February

F 6 13 20 27

S 7 14 21 28

S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

F 6 13 20 27

S 7 14 21 28

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

F 6 13 20 27

S 7 14 21 28

S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

R 2 9 16 23

May W 2 9 16 23 30

R 3 10 17 24 31

S 5 12 19 26

F 3 10 17 24

S 4 11 18 25

F 4 11 18 25

S 5 12 19 26

August R 2 9 16 23 30

F S 3 4 10 11 17 18 24 25 31

# NON-PUBLICATION DATE 19

PRODUCTION

Special Issues Throughout the academic year, the Minnesota Daily creates several special publications that focus on prominent issues, events and popular culture related to student life at the University of Minnesota. These special issues are a great opportunity to target your audience. Contact your Marketing Consultant for more information regarding special publications and how your business can maximize their benefits.

SKI-U-MAH The Ski-U-Mah special publication is a yearbook style graduation issue. It has been awarded “Best Special Publication” at multiple advertising and college newspaper conferences across the nation and is a prime piece for any business to advertise in. It’s distributed at all of the graduation ceremonies at the end of spring semester and also stays out on the distribution racks for several weeks after graduation. FALL SPORTS PREVIEW The Fall Sports Guide is an inaugural magazine-style, gloss-cover, publication released at the beginning of the school year. It includes editorial content focusing on the Gopher’s Sports teams’ history at the University of Minnesota, and an up-andcoming look at Gopher Sports. BAR AND BEER GUIDE An annual special issue, The Bar and Beer Guide highlights the local pub scene, providing readers with tips on where to find the best happy hour and longest beer lists. This issue is perfect for bars and pubs looking to gain exposure and expand their market.

PRODUCTION

HOUSING GUIDE Apartment complexes, renters and more look forward to this magazine style insert. When a housing company places an ad in this issue, they get a free table at the Housing Fair. It is a highly read issue for all students and the rest of the community, and another great chance for enhanced exposure, no matter the business. SURVIVAL GUIDE Every year new and returning students bring billions of dollars in annual spending to campus. A new campus is confusing and our Survival Guide helps familiarize students to the area and its businesses. Our Survival Guide is an excellent opportunity to introduce your business to new faces. The issue is distributed on every freshmanâ&#x20AC;&#x2122;s bed during orientation weekend and inserted into our Back to School issue. GRAPEVINE AWARDS The Grapevine Awards is an annual magazine-style insert which highlights the best restaurants and bars in the city. Students vote online or cast ballots during the newly added Grapevine Awards Fair. The Fair is another great chance for businesses to gain exposure and win votes. The winners are then published and featured in the special publication. The Grapevine Awards are a great opportunity for local restaurants and bars to gain visability as well as win awards.

PRODUCTION

In-House Design The In-House Design team here at the Minnesota Daily offers the best in typography, design and layout for your ads at no additional cost. Our award winning team of designers can create everything from effective and clear advertisements to full campaigns that will elevate your business and make a great impression on our readers. Whether youâ&#x20AC;&#x2122;re looking for a basic print ad or a dynamic web banner, our designers can help.

PRODUCTION DEADLINES

INTELLECTUAL PROPERTY

PROOF REQUESTS We need at least 5 business days before publication to create your ad. All text, logos, and images must be included at this time.

The Advertising Production department is a complimentary service of the Minnesota Daily. All ads and related artwork created by our designers may not be used outside of the Minnesota Daily without written permission and proper payment.

Online video box ads may require additional time

ONE TIME USE $100 Outside of the Minnesota Daily

CHANGE AD COPY 1:00 PM One business day prior to publication.

UNLIMITED USE $800 Outside of the Minnesota Daily

CANCEL AD 2:00 PM One business day prior to publication

TIPS FOR SENDING ELECTRONIC ADS We accept ads in PDF, TIFF, PSD, JPG, and EPS formats.

Ads can be saved from a CD, DVD, or portable hard drive.

We do not accept ads in Microsoft PowerPoint or Word formats.

ll ads must be sent as the exact A size they are scheduled for. If the ad sent as the wrong size, we cannot be held responsible for the ad quality.

Ads must be a minimum resolution of 300dpi (digital pixels per inch). We prefer ads to be sent via email to ads@mndaily.com

PRODUCTION

Portfolio of Work Our team at the Minnesota Daily is very knowledgeable and well-equipped to handle any design issues you may have. We have won several design awards for our past work, including promotional campaigns and ads, as well as internal design work. Needless to say, your ads will be in highly capable hands when you advertise with the Minnesota Daily. Below are a few examples of past work we have done for clients ranging from bookstores to bars.

PROVISIONS

Contract Provisions 01 For the time period the Agreement is in effect, all inches run by the Advertiser are entitled to the Agreement discount. Only insertions fulfilling the minimum inch requirement per insertion will apply toward fulfillment of the Agreement. 02 The Advertiser must fulfill the terms of the Agreement within one calendar year or be subject to a short rate. (Short rating is billing the Advertiser for any discounts received under the terms of an unfulfilled Agreement.)

04 Charges for advertising purchased under an Agreement with the Minnesota Daily must be paid within 28 days of the billing date to receive a discount. 05 At any time during the Agreement period, the Advertiser may increase space requirements to any larger size agreement. Ads that run prior to such revision are not entitled to the increased discount, but do apply toward the fulfillment of the revised Agreement.

03 Discounts are not retroactive; only advertising run within the time period that the Agreement is in effect will receive the Agreement discount.

Credit ESTABLISHING CREDIT The Minnesota Daily reserves the right to place a prospective advertiser on prepayment status. To be eligible for credit you must have placed 10 advertisements and prepaid for them or placed $3,000 worth of advertisements and prepaid for them. You are then required to complete and sign a credit application. Please allow five to seven working days for the approval process. When the credit process is completed and approved, you then have the right to purchase further advertisements on account. All advertisements that are purchased on account must have a corresponding ad confirmation signed by the Advertiser. If an ad confirmation is not provided, the ad may be cancelled. PREPAYMENTS All prepayments must be received by 3:30 p.m. two business days before publication for regular issues. For special issues, prepayments will be required well in advance. Failure to submit your payments by the deadlines will result in automatic cancellation of the advertisement in question and will result in a cancellation fee. Prepayments must

be made for all charges: ads, musts, production work, etc. The finance department reserves the right to suspend temporary credit at any time. PAST-DUE ACCOUNTS All past-due balances that have not been paid in full will be assessed a finance charge of 1.5% per monthly billing period until the balance is paid in full. The Credit Department may, at any time, declare any outstanding balances immediately due and payable in full, and may suspend or cancel the advertising privileges of, or refuse credit to, any advertiser who fails to abide by the Minnesota Dailyâ&#x20AC;&#x2122;s terms of sale. Accounts which repeatedly miss payments can be placed on permanent prepayment status, at the credit managerâ&#x20AC;&#x2122;s discretion. CREDIT TERMS All charges are due and payable in full within 28 days of the invoice date. Charges for advertising purchases under an agreement with the Minnesota Daily must be paid within this time period for the discount to be applied.

PROVISIONS

Standard Provisions 01 All advertising (subject matter, form, wording, illustrations and typography) submitted is subject to the approval of the Business Manager and/or Publisher. We reserve the right to refuse any advertising content that does not meet the company’s newspaper standards of acceptance. 02 The Minnesota Daily reserves the right to refuse any advertisers (based on advertisements) or advertisements that could have a possible negative impact on the Daily’s readers as determined by management. 03 The subject matter, form, wording, illustrations and typography of all advertising are subject to approval by the Publisher, but unless otherwise authorized in advance, no change will be made without the consent of the Agency or Advertiser. Advertising content that attacks, criticizes or demeans any individual, race, religion, sex, institution, firm, business, profession, organization or affectional preference shall not be accepted. 04 All display advertisements submitted to the Publisher must plainly identify the name of the Advertiser. 05 All classified display ads require borders. 06 Type of heading, text, etc., shall not be the same or similar to that used in the Minnesota Daily news and editorial content. Advertisements having the appearance of editorial material must have “Advertisement” printed above, and the Publisher reserves the right to insert “Advertisement” above any copy. 07 Political ads must be paid in advance and must plainly identify the sponsor of the ad.

08 The Publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The Publisher shall not be liable for any other errors appearing in an advertisement unless the Publisher received corrected copy before the copy deadline, with corrections plainly noted theron. In the event of an error in an advertisement for which the Publisher is liable as herein defined, its liability shall be limited to refunding such proportion of the entire cost of the advertisement as the space ccupied by the error bears to the whole space occupied by such an advertisement. 09 The liability of the Publisher for failure to publish an advertisement for any reason in the issue specified shall be limited to publishing the advertisement in a subsequent issue (at the regular rate). 10 Terms of sale for linage ads: Payments are due 12 days after the billing date. 11 Terms of sale for display ads: E.O.M (Endof-Month). Charges for advertising purchased under an agreement with the Minnesota Daily must be paid within 28 days of the billing date to receive a discount. Any charges not paid within these terms are subject to a 1.5% finance charge, compounded monthly (19.56% per year). The advertiser is responsible for interest charges accrued. 12 The Publisher may revoke the credit privileges of any Advertiser for failure to pay charges when due. The Publisher may declare all monies owed to the Publisher by an Advertiser immediately due and payable in full. Copies of the Minnesota Daily Credit Policy are available upon request.

PROVISIONS

13 If an account becomes delinquent, the Advertiser is responsible for paying collection costs, attorney’s fees and any costs associated with placing the obligation with a collection agency or to an attorney for litigation.

20 The Publisher reserves the right to change advertising rates and conditions on 30 days notice. In such an event, the Advertiser may amend or cancel contracts or space reservations as of the date of the change.

14 A service charge of $15 will be added to any check returned to the Minnesota Daily unpaid by the Advertiser’s bank.

21 Cancellation policy: Ads to be cancelled must be phoned into the office by deadline the day before publication. the advertiser is only charged for the days the ad actually ran. Late fees will be assessed for ads canceled after deadline.

15 The Minnesota Daily is affiliated with ASC and Dun & Broadstreet of Minneapolis. The Publisher has the right to obtain and submit information on any account for credit purposes. 16 The Advertiser and/or Advertising Agency agrees to defend and indemnify the Publisher against any and all liability, losses or expenses arising from claim of libel, unfair competition, unfair trade practice, infringement of trademarks, trade names or patents, violations of rights of privacy and infringement of copy rights and proprietary rights resulting from the publication of Advertiser’s advertisement.

22 Changes to advertisements will not be made without the consent of the Agency or Advertiser unless authorized in advance. 23 If a tear sheet is not requested by the client within 60 days of publication, the Minnesota Daily cannot guarantee availability of tear sheets.

17 Advertisers and Agencies forwarding orders to the Publisher which contain incorrect rates and conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions enforced at that time. 18 A sample of all mail-order items must be submitted and approved by the Publisher prior to publication of advertisement. 19 Composition produced by the Publisher shall be its property and shall not be reproduced photographically and used by other publications without consent of the Minnesota Daily.

THE MINNESOTA DAILY 2221 University Ave. SE Suite 450 Minneapolis, MN 55455   www.mndaily.com

ONLINE CLASSIFIEDS MAIN PHONE 612 627 4080 FAX 612 435 5865 www.mndaily.com/classifieds

CLASSIFIEDS bgoetsch@mndaily.com

RETAIL SALES aerdman@mndaily.com

NATIONAL ADVERTISING nationals@mndaily.com Thank you for choosing to advertise with the Minnesota Daily.

FPO Forest Stewardship Council

]

student [m]edia OU STUDENT MEDIA • THE OKLAHOMA DAILY • SOONER • OUDaily.com

2011-12 ADVERTISING RATES & INFORMATION

THE UNIVERSITY OF OKLAHOMA

[

CONTACT OU STUDENT MEDIA 860 Van Vleet Oval Copeland Hall, 149A Norman, OK 73019 www.studentmedia.ou.edu OUDaily.com ADVERTISING P: 405.325.2521 F: 405.325.7517 dailyads@ou.edu

OU MARKET

Since 1916, OU Student Media has been a perfect ﬁt for the OU community and can now be a prefect ﬁt for you. The information provided in this planner is designed to assist you in getting your message to OU students, faculty, and staff, but we know that nothing can take place of personal service. That’s why Student Media’s advertising, business, and production staffs are available to help as you plan and prepare your promotions for the University of Oklahoma.

CLASSIFIEDS & BILLING P: 405.325.2521 classiﬁeds@ou.edu NEWSROOM P: 405.325.3666 dailynews@ou.edu THE UNIVERSITY OF OKLAHOMA

what’s [INSIDE]

SUCCESS PARTNERS

MEMBERSHIPS

PROVEN QUALITY

CONTENT

Very simply, we don’t believe in selling you something you don’t need. If, however, you’re interested in reaching the University of Oklahoma market and you’re interested in growing your business or organization with a base of more that 30,000 students, faculty and staff, we’re ready to be your partner in success. It’s our pledge to listen to your needs, ask questions about your goals and develop plans to help you be successful. We’re ready and willing to help you design effective messages, prepare your ads for publication and deliver “you” to the “U” every weekday morning.

While we pride ourselves on quality work, it’s always nice when it’s recognized by someone else. In recent history, The Oklahoma Daily has received six Gold Crowns and one silver from the Columbia Scholastic Press Association, and many of our other publications are ranked among the top in the state and the nation. OUDaily.com has received numerous awards including The Pacemaker Award, two Gold Crowns, two Silver Crowns, Best of Show, and Best All-Around Student Newspaper in SPJ Region 8.

readership

rates

The Oklahoma Daily and its personnel are members of: The Associated Press Oklahoma Press Association Associated Collegiate Press Columbia Scholastic Press Association Society of News Design College Media Advisers Western Association of University Publications Managers The College Newspaper Business and Advertising Managers

Content of all Student Media publications is determined by a staff of student editors. Decisions on the acceptability of editorial material are made by the student editor, and advertising acceptability is determined by the student advertising manager.

specials

design tips

calendar

by the

BERS

student

[SPENDING]

64,000 $200,000

visits per month made to sit-down restaurants by OU students, faculty, and staff per month spent on hair styling, manicures, pedicures and tanning by OU Students, faculty, and staff

$500,000

per month spent on clothing and gifts by OU Students, faculty, and staff

[READERSHIP]

]

9% 74% 84%

read campaign mail.

of Oklahomans read newspapers.

notice print ads, flyers and inserts in their newspaper. Oklahoma Publisher

student

[MEDIA]

130

on-and-offcampus sites at which The Oklahoma Daily is distributed free by 7 a.m. on weekdays

8,000

copies of The Oklahoma Daily distributed daily during the fall and spring. 6,000 distributed on Thursdays during the summer

30,000+ students, faculty, and staff reached by The Oklahoma Daily.

[

rates LOCAL

2x4

*pci [per column inch]

2x5

$14 pci

Oklahoma-based businesses that are not clients of agencies advertising for business conducted in the state are eligible for local rates. Semester and annual agreements are available.

UNIVERSITY

$10 pci

STUDENT

$7.50 pci

2x3

Special rate applies to University of Oklahoma Colleges, departments, ofﬁces, auxiliaries and OU faculty/staff and their organization placing non-commercial and non-political advertising. University semester and annual agreements are also available.

HALF PAGE 6 col x 10.5 in

3 col x 5 in

POPULAR[AD SIZES] 2x10.5

FULL PAGE 6 col x 21 in

2x2

$10 pci

1x4 3x4

Special rate applies to all churches; non-proﬁt civic and service organizations; government agencies; and public colleges and universities. To qualify for this rate, organizations must provide an IRS form 501(c)3 or 501(c)4.

DISPLAY COLUMN SIZES [ACTUAL WIDTH]

1/4 PAGE

3 col x 10.5 in

1/8 PAGE

Special rate applies to registered student organizations of the University of Oklahoma; OU fraternities and sororities; student government candidates; and individual OU students placing non-commerical advertising.

NON-PROFIT

1x5

1 Column: 1.5625”

2 Columns: 3.25”

BANNER

6 col x 2 in

3 Columns: 4.9375”

4 Columns: 6.625”

COLOR[RATES]

Using color in your ad is eyecatching! Increase the readership of your ad and bring more customers to your business.

GET ONLINE!

access up-to-date news 24/7

SPOT COLOR

FULL COLOR

BLACK & WHITE Standard

1 spot color $95 2 spot colors $175

MECHANICALS

Minimum display ad size is 1 column by 2 inches. Ads over 18 inches in depth will be charged at the full column depth of 21 inches. Horizontal ads must be a minimum of two column inches. Display advertising is sold per column inch (pci) in quarter-inch increments.

PLACEMENT

The Oklahoma Daily will honor position requests when possible. Guaranteed placement is available for an additional cost. Call for details. Broadsheet format = 6 columns per page, 21” tall Total Column Inches = # of columns x height in inches

5 Columns: 8.3125”

6 Columns: 10”

$275

POLITICAL

$16 pci

NATIONAL

$16 pci

CLASSIFIED

$16 pci

]

Applies to political advertising for local elections, issues, candidates, forums and political organizations. Students running for University of Oklahoma political ofﬁces or advertising for OU elections are eligble for the student rate.

National display advertising rate applies to all national (non-local) advertisers, agencies and representatives. Net to newspaper, non-commissionable rate. Ten percent pre-payment discount available with prior credit approval. Call for details. This rate applies to display ads placed on the classified page of The Oklahoma Daily. For line ad rates, please contact the business office. There is a two-line minimum for line ads and a two-column-inch minimum for display ads. Art, reverses and other special techniques are available in display ads only. Classified display ads appear at the bottom of the classified pages. Ads may also be placed on OUDaily.com for a nominal fee.

calculating [AD COSTS]

Rate x Total Column Inches + Color Option

= TOTAL COST

[ THE

PAYMENT & TERMS

Payment must be received with order and can be made by check, cash, money order, or credit card. In the interest of security The Oklahoma Daily can not accept credit card information electronically. For credit card payment, call the business ofﬁce at 325-2521. We accept Visa, MasterCard, American Express, and Discover. The application process for credit accounts may take up to seven days. Prepayment is required until approved credit is established. All advertising rates are net to newspaper.

AGENCIES

Agencies must complete a Student Media insertion order. All rates are non-commissionable and net to newspaper.

REP FIRMS

The Oklahoma Daily is represented nationally by several media companies specializing in collegiate marketing. Please call for details.

ELECTRONIC SUBMISSION

Due to software licensing issues, Student Media cannot legally accept client-provided fonts. For this reason, the preferred file format for ad submission is an Adobe Acrobat PDF X-1A file. A PDF X-1A compliant file assures that the ad uses no RGB color fIles and that all fonts are correctly embedded. This format is also most compatible with all versions of Acrobat. PDF files should be tested for PDF X-1A compliance prior to submission. To test the file, open it in Adobe Acrobat and perform a preflight using the PDF X-1A setting. Ensure that the file is the correct ad size (floating prohibited). Also ensure that no security settings exist.

ERRORS

We regret it when mistakes happen and will work to amend any advertising errors made by The Oklahoma Daily as quickly as possible. We will be responsible for only the ﬁrst insertion of incorrect copy. Requests for adjustment must be made within 30 days of publication. Compensation for errors made will be at the discretion of The Oklahoma Daily. *Rate Card information is subject to change.

RATES WEEKLY FREQUENCY DISCOUNTS

Frequency offers are available for non-contract local, non-proﬁt, political, student and university non-agency customers. Your account executive can help you use these offers for promotional campaigns. These cannot be combined with semester or annual agreements.

SEEING DOUBLE Get an ad for 25% off

Schedule two regular display ads in a calendar week and the second day is 25 percent off. Ad copy may change with each issue, but ad size must stay the same.

TRIPLE HIT Get an ad for 50% off

Triple your exposure. Run three consecutive ads in a calendar week and get the third ad half off! Ad copy may change with each issue, but ad size must stay the same.

NO. 1 COMBO Get an ad free!

It’s one of our most popular frequency offers! Place four regular display ads in a calendar week and get the fourth ad that same week absolutely free. Ad copy may change with each issue, but ad size must stay the same.

SUPER SIZE

One ad 50% off, One ad free!

Super exposure, super savings! Run all ﬁve days in a calendar week and get 30% off your inches. That’s one ad at half price and one free! Ad copy may change with each issue, but ad size must stay the same.

NEW BUSINESS

Our new business special offers three free ads during your ﬁrst two weeks of advertising — a savings of more than 35 percent. New businesses may run eight ads in two calendar weeks to qualify and get three of the ads free. An account executive will work with you to prepare ad designs and develop a marketing strategy.

GAME SPONSORSHIPS

There is limited space available - only one space per game! All ads are located directly above the following games/ puzzles. Game sponsorship ads require a 20 consecutive day commitment. 2 col. x 2 in. ............... $760/month

CARD ADS

Our ultimate frequency discount! Card ads offer you up to 48% off single ad rates. Card ads must be at least two col. inches and will run 20 consecutive issues. Ad copy may change every ﬁve issues. Display Card Ad ..... $160/col. inch Classiﬁed Card Ad....$170/col. inch

CARD ADVANTAGE

All card ad customers renewing without a lapse in publication receive a free 2 col. x 5 in. display ad with each renewal. Each bonus ad may be used anytime in the month following renewal.

how this all

[WORKS]

[1]you

So you have a business. To get business you need an advertisement that is seen by thousands of people that are within your target market. So you decide to call The Oklahoma Daily to speak with an account executive.

QUICK

[2] accountexecutive [3]design [4]approval The account executive will then ask you for the speciﬁc information that you need in your advertisement such as the basic who, what, when and where. From there, we’ll hand off the information to a designer.

When the designers receive the information about your ad from the account executive, they will know exactly what kind of ad you need. When they’re done with the ad, the ad is ready for prooﬁng.

After prooﬁng, the account executive will either give it back to the designer for further revisions and/or, if requested, the ad will then be sent to you for approval.

[x]PREFERRED FILE FORMAT: PDF [CHECK LIST] x COLOR ADS: CMYK COLOR MODE, 200-300 DPI [ ] [x]BLACK & WHITE ADS: GRAYSCALE COLOR MODE, 200-300 DPI [x]FONTS: EMBED ALL FONTS Submit in the largest possible resolution and size for ﬁnished ads, images, and logos.

[5] adcoordinator [6] newspaper [7] press After approval, the ad is then turned over to the ad coordintor who will then place the ad within the newspaper

AD DEADLINES

Once all ads, stories, and photos are in place, the digital format of the paper is then sent off to press.

Ad scheduling, payment, copy and artwork deadline is by 5 p.m. three business days prior to publication. Published Deadline Monday.................Wed. by 5 p.m. Tuesday.................Thurs. by 5 p.m. Wednesday..........Fri. by 5 p.m. Thursday...............Mon. by 5 p.m. Friday....................Tues. by 5 p.m.

At press, on a regular publication day, 8,000 copies of The Oklahoma Daily are produced. Special care is taken by your printers to ensure the visual quality of the newspaper.

AD ACCEPTANCE

All advertising is subject to the approval of The Oklahoma Daily student staff. An advertisement or insert is not considered accepted until publication. We reserve the right to refuse any advertising that does not conform to the advertising policy. A copy of this policy may be obtained from The Oklahoma Daily business or advertising ofďŹ ces.

[8] readers

On publication days, the newspaper can be picked up at many locations on campus and around Norman. Your ad will then be seen by thousands of readers and then business will start rolling in.

CANCELLATIONS

Cancellation of advertising for refund or credit can only be made prior to the deadline for space reservations.

[ ] GET

[ON]LINE

OUDAILY.COM

The Oklahoma Dailyâ&#x20AC;&#x2122;s website gives the OU community access to up-to-date news, campus events, multimedia, and much more. OUDaily.com was awarded the 2009 Gold Crown Award and the 2010 Silver Crown by the Columbia Scholastic Press Association.

ROTATING ADS

Reach more students with a rotating online ad! Placing a rotating ad online is the best way to direct students straight to your website, providing them with information right at their ďŹ ngertips. Rotating Ad ........................................ $250/month Size: 224 x138 pixels Format: RGB, JPEG, Flash

TEXT LINKS

Text links are an affordable option for online exposure. Text Links ............................................................. $90/month

NEW OPTIONS

Contact your account executive for more information on podcast sponsorships, video lead-ins, video ads and other online opportunities.

SECTION SPONSORSHIPS

Make your ad stand out. The section sponsorships are exclusive positions that do not rotate with any other ads. See your account executive for more details.

Home ..............................$1150/month News ................................ $850/month News Tier 2 .................... $700/month Sports .............................. $900/month Sports Tier 2 .................. $750/month Life & Arts ...................... $650/month Features .......................... $650/month Multimedia....................... $850/month Size: 300 x 250 pixels Format: RGB, JPEG, Flash

* Multimedia Section Size: 728 x 90 pixels

[ ] GET

[NOTICED] Our Design Team can help you create an effective advertising campaign.

some [DESIGN TIPS] KEEP IT SIMPLE

Say it in as few words as possible and remember that white space can be your friend.

STICKY NOTES

A catchy slogan or a unique graphic will catch the reader’s attention and they will be more likely to remember your ad.

Make your message “stick” with this exclusive front-page ad. Full color and a variety of different die cut shapes are available at no additional charge. Price includes full color design, printing and shipping. Regular issue.............. $1100 Special Section.......... $1250

USE COLOR AND IMAGES

FRONT PAGE ADS

MAKE IT INTERESTING AND UNIQUE

An image of your product will catch the reader’s eye. Readers are more likely to notice a color ad than a black and white ad. We cannot use copyrighted materials or content.

One additional opportunity to get your message “out in front.” The ad is 6 columns x 3 inches and must run in full color. Call your account executive for more details.

[

CALENDAR

2011-12

BACK TO SCHOOL AUG. 15

NORMAL PUBLICATION

AUGUST 2011 S M T W T F S

LABOR DAY HOLIDAY 7 SEPT. 5 14 OU VS. TEXAS 21 OCT. 8 28

THANKSGIVING BREAK NOV. 23-27 FINALS WEEK DEC. 12 - 16

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

5 6 7

19 20 21 26 27 28

1 8 15 22 29

2 9 16 23

3 10 17 24

SCHOOL HOLIDAY

SEPTEMBER 2011 S M T W T F S

6 4 5 6 13 11 12 13 20 18 19 20 27 25 26 27

FEBRUARY 2012 S M T W T F S

WINTER BREAK DEC. 19 - JAN. 16 12 13 14

2011-12

SPECIAL PUBLICATION

7 14 21 28

1 8 15 22 29

2 3 9 10 16 17 23 24 30

MARCH 2012 S M T W T F S

4 4 5 6 11 11 12 13 18 18 19 20 25 25 26 27

7 14 21 28

1 8 15 22 29

OCTOBER 2011 S M T W T F S 2 3 9 10 16 17 23 24 30 31

2 3 S 9 10 1 16 17 8 23 24 15 30 31 22 29

4 11 18 25

5 6 7 12 13 14 19 20 21 26 27 28

1 8 15 22 29

APRIL 2012 M T W T F S

2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28 30

NOVEMBER 2011 S M T W T F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

MAY 2012 S M T W T F S 6 13 20 27

7 14 21 28

1 8 15 22 29

2 3 9 10 16 17 23 24 30 31

4 11 18 25

5 12 19 26

DECEMBER 2011 S M T W T F S 4 5 11 12 18 19 25 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 3 9 10 16 17 23 24 30 31

JUNE 2012 S M T W T F S 3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

JANUARY 2012 S M T W T F S

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 7 13 14 SPRING BREAK MAR. 17-25 20 21 27 28 NORMAN MUSIC FESTIVAL APR. 26

JULY 2012 S M T W T F S

1 2 3 2 8 9 10 9 15 16 17 16 22 23 24 23 29 30 31 30

4 11 18 25

5 12 19 26

MARTIN LUTHER KING DAY JAN. 16

YEAR IN REVIEW MAY 7 HSC SOWER JUL. 25

6 7 13 14 SOWER MAGAZINE JUL. 27 20 21 27 28

special

[PUBLICATIONS] INSIDE THE HUDDLE [HOME FB GAMES]

Inside the Huddle is a supplement to The Oklahoma Daily that runs the Friday of OU home football games. This edition gives Sooner fans all the information they will need for the game. The paper includes player proďŹ les and interviews. Give fans a reason to come see you for their game day needs with an enticing game day special!

BACK TO SCHOOL [AUGUST]

This paper welcomes returning students and freshmen to the University of Oklahoma. It introduces students to The Oklahoma Daily staff and functions. The Back to School edition gives students an overview of the year to come at OU! Get your name out there and give students a reason to make your business a part of their experience at OU.

GIFT GUIDE [NOVEMBER]

This supplement to The Oklahoma Daily is distributed in late November before the December holiday festivities begin. It gives students advice on holiday gift giving. Make sure all of Norman stops in to see you for their holiday shopping needs!

FINALS WEEK [DECEMBER]

The Finals Week edition is released on the first day of fall finals week and distributed throughout the week. This edition lets students know where to find late night study spots and snacks. It also gives students tips on how to manage stress. Give students a reason to utilize your business during this difficult week!

LIVING GUIDE [FEBRUARY]

This supplement to The Oklahoma Daily gives students a guide to living on their own for the ﬁrst time. It compares Norman apartment complexes’ rates and commodities. Give students an incentive to utilize your business as they transition into their apartment.

NORMAN MUSIC FESTIVAL [APRIL]

This special edition tells students, faculty and Norman residents everything they need to know about Norman Music Festival. The paper includes a set list and a map of stages. The festival is held in downtown Norman and is expected to attract almost 50,000 fans over the course of three days. Make sure Norman Music Festival goers stop by to see you on their way to the concerts!

[ ] special

[PUBLICATIONS]

YEAR IN REVIEW [MAY]

This paper is distributed on the first day of spring finals week. 10,000 copies are printed and they are distributed throughout the entirety of finals week. This publication tells students everything they need to know to get through finals. It highlights the hot study spots, where to get late-night study food and where to sell your books back. Help students make the most of your business during this stressful time!

HSC SOWER [JULY]

This magazine is hand-distributed at orientation at Health-Sciences Center in Oklahoma City. The Health Sciences Center Sower magazine gives students a view of life at their new campus. Help students settle in at the Health-Sciences Center by inviting them to come see you!

SOWER [JULY]

5,000 copies of this magazine are mailed to the permanent addresses of incoming freshmen and transfer students. The Sower gives students a look into college life at OU. It also gives parents a ﬁrst glance into the OU community. Take advantage of this opportunity to earn the business of these parents and students new to Norman!

contact your account executive for info about rates and sizes.

[ ] introducing

DESIGN

Brand Development - $8/hr. Business Cards - $8/hr. Logos - $399 & up Marketing Campaigns - $15/hr. Press Releases - $8/hr. Postcards - $15/hr. Social Media Campaigns - $15/hr.

PRINT & DESIGN

Banners - $99 & up Brochures - $399 & up Flyers - $99 & up Invitations - $199 & up Newsletter - Call for quote Press Kits - $299 & up Posters - $129/hr. Publications - Call for quote

Student Media publishes award-winning publications like The Oklahoma Daily and OUDaily.com, Sooner yearbook and Sower Magazine, and has launched a Creative Services unit to offer our award winning design, technical and publishing services to university departments.

MULTIMEDIA

Audio Slideshows - $15/hr. E-Newsletters - $99 & up Flash Videos - $15/hr. Podcasts - $15/hr. WebDesign - $35/hr.

PHOTOGRAPHY

Event Photography - $8/hr. Portrait Photography - $8/hr. Stock Photography - Call for quote

[

OU STUDENT MEDIA P: 405.325.2521 F: 405.325.7517 dailyads@ou.edu www.oudaily.com 860 Van Vleet Oval, Room 149A Norman, OK 73019-2052

The Oklahoma Daily is a publication of Student Media, a department within OUâ&#x20AC;&#x2122;s Division of Student Affairs. The University of Oklahoma is an equal opportunity institution.

ORION 2011-12

MEDIA KIT

national awards Advertising Excellence: Best Display Ad/BW First Place: 2009

Best Newspaper Promotion Ad/BW Second Place: 2008 Third Place: 2009 Best Display Ad Campaign Third Place: 2008

General Excellence

Pacemaker Award for General Excellence 1989, 1993, 1995, 1996, 1997, 1999, 2003, 2004, 2005, 2006, 2009 Online Pacemaker Award 2007, 2009

our story

ACP National Newspaper of the Year First Place: 1998, 1999, 2001, 2002, 2003, 2007, 2008, 2009, 2010 Second Place: 2006

The Orion is an independent, student-run weekly newspaper at California State University, Chico. The Orion provides students perspectives on news, sports, features and entertainment for the university and the greater Chico area. The goal of The Orion is to build on the journalistic excellence at CSU, Chico. In addition we strive to inspire readers to think critically and react perceptively. Introduced by the department of communication in 1975, The Orion was created to provide a training ground for students interested in journalism, photography, advertising, marketing, graphic design and production.

SPJ Mark of Excellence First Place: 2000, 2004

The Orion is a free publication and distributes 7,000 copies per week to on-campus building and more than 90 oďŹ&#x20AC;-campus locations. Published 32 Wednesdays during the school year, The Orion has an approximate readership of 17,000 students that includes nearly 90 percent of the campus community. The Orion also publishes an awardwinning online edition of our website: www.TheOrion. com. Since its inception, The Orion has been dedicated to providing readers with complete, fair and accurate journalism. This dedication has been recognized at state, regional and national levels. With more than 60 major awards in the past 20 years. The Orion continues to set the highest standards in all areas of collegiate newspaper publishing.

MEDIA KIT

NNA Better Newspapers Contest First Place: 2000, 2002, 2004, 2006 Associated Collegiate Press Hall of Fame Inducted 2005

regional awards

Society of Professional Journalists

Best All-Around University Newspaper First Place: 1993, 1996, 1997, 200, 2001, 2004, 2008, 2009 Second Place: 1992, 1995 Third Place: 1991

state awards California Newspaper Publishers Association

General Excellence First Place: 1994, 1995, 1996, 1998, 1999, 2000, 2001, 2004, 2006, 2008, 2009

California College Media Association General Excellence First Place: 2004, 2005, 2007, 2009, 2011 Second Place: 2006, 2010 Best Overall Design First Place 2006, 2009 Second Place: 2007, 2010, 2011

MEDIA KIT

readership

be on campus This fall is the largest class in college history with a projected spending power of $306 billion, up 13% since last year’s estimates! (Harris Interactive Surveys) Chico’s index summerheat 2010

100°

Chico State’s Independent Student Newspaper since 1975

SALUTE TO SUMMER

ENDING ON A LOW NOTE

A potentially massive tuition hike for spring 2012 sent shockwaves throughout the campus as students try to cope with increasing costs. The California State University Board of Trustees announced last week that they may raise fees by up to 32 percent in the spring if Gov. Jerry Brown decides to cut an additional $500 million from the CSU budget. On Monday, Brown proposed that the reduction would go into eﬀect if his plan for temporary tax extensions is rejected. The hike is in addition to

the already implemented 10 percent rise approved for fall 2011, which means tuition between spring 2011 and spring 2012 could potentially rise by 42 percent. “Everything that we’ve tried hard to deal with, including access, aﬀordability, quality, diversity — all of those things will be in jeopardy with that kind of doomsday fee increase,” President Paul Zingg said. This possible rise would translate to a $1,556 per year fee increase, which would raise CSU student tuition to $6,450 per year for students taking more than six units. It also means that tuition will have more than doubled since

past 90 days past 30 days

additional copies 50¢

the 2007-2008 academic year. “Students have been paying more and receiving less for the past few years,” said Amro Jayousi, former Associated Students president. CSU Chancellor Charles Reed said this kind of fee increase would “devastate the institution,” according to a press release. The CSU system has already decided to admit 10,000 fewer students, raise tuition by 10 percent in fall 2011 and ask its 23 schools to cut $281 million from their budget next year in response to the initial $500 million cut. Zingg thinks a 32 percent fee increase would likely oﬀset a >> please see TUITION | A7

EDDITORIAL

CSU tuition raises over the years

Contingency plan leaves California with fewer students, revenue

INFOGRAPHIC BY LINDSAY SMITH

STACKING UP CSU tuition costs have risen more than 232 percent in the past ﬁ ve school years.

Dario Gut STAFF WRITER

source: Campus Announcements

Students stripped down for the Salvation Army Friday, running through the streets of downtown Chico in only their underwear. Colorful costumes added to the draw of the event, which had hundreds of participants. story D1

past 14 days

55%

past 7 days

THE ORION • RYAN RICHARDS

Structure approval deﬁes student vote Kenny Lindberg

While some students stick to caffeine to get them through the last half of finals, others choose Adderall, the addictive prescription drug known as the “study drug.” “It’s not really cheating,” said Byron Dunning, a senior physical geography major. “If it works for people and gets the job done, then why not use it?” Adderall affects chemicals in the brain and nerves, contributing to hyperactivity and impulse control, according to Drugs.com. Usually prescribed for those with attention deficit hyperactivity disorder, the drug stimulates the central nervous system to help the user focus. Neal Reclus, a senior business major, compared taking Adderall to drinking an excessive amount of coffee. “Just like caffeine being used as a performance enhancer, Adderall does the same thing,” Reclus said. Adderall, with the generic names amphetamine and dextroamphetamine, is a prescription drug and has side effects that include nausea, vomiting and weight loss. Withdrawals from Adderall may vary depending on the amount previously used, said William Dawson, peer advisor for the Campus Alcohol and Drug Education Center. “Inability to sleep and loss of appetite are the most common symptoms for the withdrawal from the drug,” he said. Yet some students with a prescription decide to capitalize on the drug’s popularity, including one student dealer who was granted anonymity because of fears that he would incriminate himself. “As finals get closer sales increase,” he said. “It’s not necessarily a problem selling Adderall. They sell very quickly.” The student said he normally sells two pills for $5 or one for $3 and sales normally pick up “exponentially” prior to finals. Clint Cook, a pharmacist at the Chico Costco Warehouse, thinks if a student has trouble focusing on their studies, then they should apply for their own personal >> please see DRUG | A4

NE WS EDITOR

Portions of the Performing Arts Center will be closed for construction during part of the summer, along with the ﬁrst street promenade at the Student Services Center and the path from the east side of the library to Kendall Hall. The PAC will be getting a new roof and will have one entrance closed, while the promenade will be continuing its ongoing construction. The path between Kendall Hall and the library will be upgraded to meet accessibility codes. source: Campus Announcements

Dario Gut STAFF WRITER

PHOTO COURTESY OF CHICO STATE

NEW ADDITION Construction of the parking structure will begin January 2012 and will be on West Second Street, costing an estimated $14.2 million.

INDEX >>

Despite an overwhelming majority of Chico State students voting against the project, the California State University Board of Trustees unanimously approved a $14.2 million parking structure last week. The four-story structure, which will be built on West Second Street between Chestnut Street and Normal Avenue, will have 359 parking spaces. Construction is slated to begin in January 2012. “I think it’s an addition to the campus and to the city,” President Paul Zingg said. “The mayor, the >> please see PARKING | A5

342-2214

Directories

Police Blotter

Arts

TODAY

72 49

The_Webz

Daily Dose

Opinion

Features

Sports

The Nebula

arts

high low

full week A2 >>

sports all week at theorion.com

ON HIS MARK Senior decathlete Talor Fulfer is one of the standouts on the men’s track and ﬁeld team, which won its eighth straight championship Saturday at Cal State Stanislaus in Turlock. The women’s team took ﬁrst as well.

Thomas Lawrence SPORTS EDITOR

Let’s Play Two

TRACK second

Opinion

Arts

Features

Poor policy doesn’t protect in student/ professor relationships. Column A8

The CAMMIES come to a close, with many bands playing for a ﬁnal show. Story C1

Orion staﬀ writer Griﬃn Rogers shares his story as a colorblind man. Commentary D1

straight

arts all week at theorion.com

ILLUSTRATIVE PHOTO • KEVIN LEE

conference

Gina Pence STAFF WRITER

Wildcat track is back on top. The men’s and women’s track and field teams both won the California Collegiate Athletic Association championship Saturday in Turlock, defending their titles from a year ago. For the women’s team, it was the second consecutive year fi nishing fi rst, with a

score of 210 points over second-place UC San Diego’s score of 176. The ’Cats were just barely beating the Tritons until the 500-meter run, sophomore business major Aimee Rodgers said. “We were only leading by a point — it was really close throughout the whole meet,” Rodgers said. “Then the distance runners started racing, and the 5K race scored, like, 20 points.”

PAGE DESIGN • LIAM TURNER

Sophomore Cody Thompson’s onestroke mistake on his scorecard cost the ’Cats a chance at a national title run, after a big ﬁnal round comeback. Kevin Amerine STAFF WRITER

Triumph quickly turned to disbelief for Chico State men’s golf last week, when the Wildcats came back from five strokes down at the NCAA Super Regionals in Albuquerque. The ’Cats had mounted an impressive finalround comeback to earn one of the top five spots, thinking they’d earned a spot in nationals. However, the satisfaction that came with their good play quickly turned to disappointment as sophomore Cody Thompson signed an incorrect scorecard, immediately disqualifying him from the tournament and ending the ’Cats’ chances at a national championship. The error could’ve happened to anyone, said junior Eric Frazzetta. “I came in and I thought we were in,” Frazzetta said. “He signed for the wrong score. It’s just an accident.” Thompson thought he shot a 76 but signed for a 75. The difference in the scores would not have changed the ’Cats’ position in the standings, however. “It makes us more hungry and more motivated for next year,” Frazzetta. A poor personal end to the tourney was slightly distracting, Thompson said.

“I was frustrated how I finished,” he said. “I thought I got all the scores right and I just signed it off.” After the tournament, head coach T.L. Brown held a team meeting. “It was hard to take in right away,” Thompson said. “We talked at the team meeting and that helped. It’s easier having the team around me because we’re all good friends and pretty close.” The next thing for Thompson to do is just to move on and play more tournaments in the offseason, he said. The ’Cats did receive a positive note via junior Kyle Souza. In the final round, Souza made seven birdies in his first 10 holes on his way to a four-under 68. He found himself in a three-way playoff for an individual spot to advance to the national championship. Souza won on the first playoff hole and will compete at the NCAA National Championship May 17-20 at the Robert Trent Jones Golf Trail at the Shoals in Florence, Ala. Souza has already played the course in the fall at the Division II Preview tournament, where he shot a pair of 70s on his way to a tie for second place. This season, the ’Cats had 22 consecutive top five finishes. They will look to continue their dominance next year as those like Frazzetta and Souza will be back for their senior season. FILE PHOTO• KEVIN LEE

ONE PUTT OFF Sophomore Cody Thompson eliminated the ’Cats with an accidental scoring error. He marked down a 75 instead of a 76.

Kevin Amerine can be reached at kamerine@theorion.com

May 11, 1972 The San Francisco Giants traded future Hall of Famer Willie Mays to the Mets, after more than 20 seasons and 646 home runs with the franchise.

Track and Field Friday and Saturday @ Stanislaus Twilight in Turlock

features

PHOTO ILLUSTRATION AND PAGE DESIGN BY MARK ROJAS

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PREVIEW

‘Sid and Nancy’ re-imagining to premiere at Blue Room

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Madison Parker STAFF WRITER

THE ORION • RYAN RICHARDS

ANARCHY IN THE B.R. Jason Lewellyn portrays Sex Pistols singer Johnny Rotten in the staging of “Sid and Nancy: Love Kills,” premeiring Friday at 7:30 p.m. at the Blue Room Theatre.

Armed with sex, drugs and rock ‘n’ roll, the Sex Pistols were one of the most legendary punk bands, and the love story of their bassist Sid Vicious is one that will go down in history. The world premiere of “Sid and Nancy: Love Kills,” directed and adapted by Martin Chavira and Zeda Samuel, will open Friday at the Blue Room Theatre following Thursday’s community preview. It originally debuted as a film in 1986 by Alex Cox, and Chavira and Samuel are the first to adapt the gritty screenplay for the stage. Set in the dirty back alleys of London and New York, the play follows the story of Vicious’ destructive relationship with Nancy Spungen as the Sex Pistols’ climb to fame spirals out of control. Samuel and Chavira began adapting the play over a year ago when Samantha Perry, the actress portraying Spungen, presented them with the idea. “I saw the movie and thought it would make a really great play,” Perry said. “It’s like a train wreck.” But it wasn’t easy, they said. The 98-minute film had to be translated onto the stage while keeping the iconic lines intact, and “Sid and Nancy” is not an average love story. Graphic scenes including drug addiction, violence and sex take place

as Vicious and Spungen spiral toward their eventual demise. Despite the controversial material, Chavira is not worried about audience reaction. “People who show up wont be surprised by the content,” Chavira said. The cast is composed of 14 actors and musicians who embody the punk generation with their thick British accents, said Jennifer Herbold, who plays Spungen’s dominatrix friend Linda. “The cast has been working their asses oﬀ in getting to know these characters,” she said. Although the content of the play is heavy and dark, the cast does its best to stay as jovial as possible, Chavira said. “This play is really speaking out to any generation — people who were around for the punk scene, and the younger generation who may only recognize their names,” Chavira said. Chavira and Samuel contacted the screenwriter Cox for permission to use his screenplay, and he was more than happy to oblige, Chavira said. So happy, in fact, that a new adaptation may be on its way to the silver screen soon. “The original scriptwriters are excited another generation has picked up this story,” he said. “Who knows where you’re going to see this next.” Madison Parker can be reached at

‘SID AND NANCY: LOVE KILLS’ Location Blue Room Theatre Show times 7:30 p.m. Feb. 4–5, 10–14, 17 Price $10 student admission, $25 Valentine’s Day

mparker@theorion.com Earl Parsons can be reached at artseditor@theorion.com

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Tom Waits “Frank’s Wild Years” 1983

I gave it my body and mind, but I have kept my soul.” -Phil Jackson Los Angeles Lakers coach, on his long career with the game of basketball.

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CAN YOU

“Little Richard on Jimi Hendrix” YouTube “He didn’t mind lookin’ freaky, like I don’t mind it, ’cause I was doin’ it before he was. And I know when he saw me it gave him great conﬁdence and recompense of reward. My lord!”

“The Bob Dylan Time Magazine Interview” YouTube Bob Dylan needlessly berates a reporter who accidentally calls him a folk singer and makes himself look like an ass with his halfbaked circular logic.

Ally Dukkers F E AT U R E S E D I T O R

SURVIVE

One in six Californians is hungry or at serious risk of hunger

In 2009, approximately 60 percent of CalFresh recipients were children

The Ally Way

ON $4 A DAY? Students take the “Hunger Challenge” to see if they can survive on the daily food stamp allowance Melissa Hahn M STAFF WRITER S

Source: Chico state hunger challenge pamphlet

In Butte County, 30.4 percent of adults live in food insecure households.

pending $4 per meal may be ideal for some, but millions of Americans are forced to spend just $4 each day on all their meals. For one week starting April 3, students and community memstude bers are a dared to spend $4 a day for th their entire daily food and beverage budget. bever The Hunger Challenge is dedicated to the experience of food stamp recipients. The average amount amou a recipient has to spend on groceries is $28 per week, g which is about $1.33 per meal, said W Wendy Kaplan, a health and community services professor comm who iis organizing the event. Millions of low-income AmeriMil cans are forced to make diﬃcult decisions and overcome barriers decis to avoid avo hunger, pay bills and stay healthy, Kaplan said. The purpose healt of the challenge is to give a taste of rea reality for this population. San Francisco Food Bank has implemented the Hunger Chalimple lenge for three years, she said. Students from the health and Stu

THE RRULES OF HUNGER CHALLENGE: From Chico State Hunger Challenge pamphlet

Spend just $4 a day or $28 a week (per person) for fo your entire food and drink budget. The $ $28 limit includes any food and drink consumed inside or outside of your home, consu well as any staples or condiments you as we on hand. Salt, pepper and tap water have o considered “free.” are co not accept free food from Do no work, including coﬀee. or at w

family, friends

If you have a garden, please price-out produce you source from your garden any p based on supermarket or Farmers’ Market prices in your area and include that cost to total $28 budget. your to

community services department are creating their own version of the challenge for a class project. Their edition is based off San Francisco Food Bank’s rules. A grocery list which falls within the $28 per week, per person budget, is being compiled for the challenge by Gabby Siragusa, a senior nutrition major. Most of the items will be based on WinCo Foods’ prices. Siragusa aims to keep the items reasonably healthy, wide in variety and offer an adequate amount of calories, she said. “The first thing that might go is variety,” Siragusa said. “You’re going to have to use some staple ingredients every day like beans and potatoes, but I’m hoping not to compromise micronutrients and fiber.” California Budget Project found that a family with two working parents and two children would need an annual income of $72,000 a year to make ends meet. But if the parents make more than $28,668, they wouldn’t qualify for CalFresh, California’s Food Stamp Program. Nonetheless, more than 50 >> please see HUNGER | D4 Note: Most urban poor do not have access to land for gardening, nor do they have the time to cultivate a garden as many work two or more jobs. If you forage for food, please consider whether the urban poor with limited transportation and time would have access to those food items in their neighborhood. Please share your experiences if you can and help create awareness about what it’s like to eat on a tight budget. Share your experiences on Facebook on what’s it’s like to plan menus and select recipes, shop for food and eat day-to-day. Is it difficult? How do you feel? What do your family and friends think?

PHOTO ILLUSTRATION BY ESMERALDA F. RAMIREZ

Shirt design competition helps Africa Tasha Clark STAFF WRITER

The book in common provides students with opportunities to participate in a community outside their own. This year, students have created events and projects including a shirt design competition for a charity based in Africa. First-Year Experience, a program at Chico State designed to help ﬁrst-year students successfully transition into college life, has activities all year for the book in common, “The Boy Who Harnessed the Wind,” by William Kamkwamba. It’s a novel about a boy who built a windmill that generated electricity throughout his village in

Africa. One related activity was a competition for students to design a shirt that would then be sold for a scholarship fund. The winning shirt was designed by senior and graphic design major, Samantha Salas. Salas’ shirts will be selling for $10 and proceeds will go to Kamkwamba’s Moving Windmills scholarship fund, which helps pay for children in Africa go to secondary school, said junior Brooke Myrman, a liberal studies major who is helping with the shirt sales. The concept of the shirt is focused on the windmill being the power source for the village, and that was put within a light bulb symbolizing the idea that Kamkwamba started,

SEX COLUMN D2 CAMPUS SPOTLIGHT D5 LOOKING BACK D5 THE NEBULA D5

Students learn about nature on hikes around Chico Story D2

Pop Culture Shock

“He never could stand that dog.”

[ jock talk ]

sports

Softball Friday through Sunday, NCAA West Regionals in Chico

WEDNESDAY, MARCH 23, 2011

Investigation: Paranoia Every episode is structured the same way. It starts with the victim’s biography. He was a good kid. He had so much potential. They introduce the defendant. Sinister music is played. They interview the cops, the lawyers, the forensic investigators. You can feel the tension in the courtroom. They give the verdict and the story is over. The seeds of fear have been planted. Millions of homebodies and unemployed people waste entire afternoons watching these true-crime documentaries on cable television, usually with the shutters drawn. sh For som some reason, watchof ing graphic depictions depi real murder set to dramahas a way of tizing music h people fearful and making peop needlessly reactionary. r The truT truTV and Investigachannels tion Discovery Disc sell more have helped he security systems and rape securit whistles than any sales pitch whist Take Back the Night rally or Ta possibly could. The formupo laic structure of these shows la ccoupled with their terrifying subject matter place viewers into a comfortably suspicious mood, and they’ll suddenly want to spark up conversations about the “Chicago Nut Strangler” or the “Tuscaloosa Turkey Terrorist” over the water cooler. America loves murder. Taking an innocent life is cowardly, and Americans love to feel morally superior to strangers. It’s the reason why serial killer worship has become so popular in the wake of John Wayne Gacy and the Zodiac Killer. There hasn’t been a notable serial killer since the BTK killer and the D.C. sniper, so these shows tend to focus on murder investigations that made breaking news in their communities when they happened. This trend has extended beyond basic cable — it’s become the primary fodder of network newsmagazine shows like “Dateline” and “20/20.” I’ve always found it ironic that the same people who complain about excessive violence in the media are usually the ones who send out chain e-mails advising people to lock their doors at night and keep an eye on their children after dark. They’ll write an angry letter when someone coughs up blood in an action movie, but they’ll listen to a forensic scientist’s analysis of a semen sample over dinner. The world is flooded with jealous, opportunistic and insane people who will steal another person’s life for all the wrong reasons. But the world is also filled with selfless and compassionate people who would sacrifice their own lives for all the right reasons. You can never dwell on the hearts of evil men, because you’ll only see yourself reflected back through the darkness.

Thomas Lawrence can be reached at sportseditor@theorion.com

TO DAY I N

Baseball Thursday through Saturday @ CCAA Tournament in Stockton

ARTS EDITOR

speaking

Conrad won the conference title in the high jump, leaping 1.72 meters to improve her provisional mark, much to her surprise, she said. “I thought I had already peaked when I jumped a few weeks ago,” she said. “I was going for my second attempt at the ﬁ nal height, and as soon as I made it over that bar, I was jumping up and down on the mat, and I ran to hug my >> please see TRACK | B4

GOLF

Earl Parsons

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Rodgers, who placed second in the 100-meter hurdles, is now ranked 13th in the nation with a time of 14 minutes and 27 seconds. Though the top 16 athletes compete at nationals, there are other conference ﬁ nals they must ﬁ nish before Rodgers will know whether she’ll be competing at the end of May. Other athletes are already looking forward to nationals. Senior jumper Julianne

Scorecard dooms men’s golf

’catﬁghts

TASTE MAKER C2 STREAM OF RIGHTEOUSNESS C3 DAILY DOSE C5

Broadway cast members slap one another with ﬁsh Story C2

WEDNESDAY, FEB. 2, 2011

Nearly 70% of students read the advertisements in their school newspaper

An undeserved burden A week ago, a group of young athletes had their hearts ripped out for no good reason. Chico State’s men’s golfers, at the NCAA Division II Super Regionals in New Mexico, thought they had earned a spot in the top five after a comeback in its fi nal round, only to realize a technicality screwed them over and eliminated them from a chance at nationals. Sophomore Cody Thompson thought he had done his math right on the scorecard when he signed off on a 75 during his fi nal round, but he actually shot a 76. The mistake crushed his team’s dream of heading back to the national championships. Usually, a player’s misconception about the score of a game isn’t a life-ordeath issue. However, golf — as outdated and asinine as can be in some ways — dictates that the golfers must keep score correctly, or be disqualified. Complete and utter bull. Not only do I want to call out the game of golf for this stupid, outdated rule, but the NCAA as well, for not making some kind of exception to amateur, student athletes. Thompson changing his score did not have an effect on his team’s placement. As he said — as you can see in Kevin Amerine’s story on this page — he had a tough fi nish in the tournament, and was probably a bit distracted when he was totaling his scorecard. There’s no one person to blame at this tournament. Or at the NCAA, even. But the fact that a good college golfer trying to be the best student athlete he possibly can, can have his collegiate career potentially haunted by an error in scorekeeping is one of the most ridiculous things I’ve seen in my time covering collegiate sports. Thompson is now like Bill Buckner to the millionth power, and he doesn’t deserve any of it. Minor mistake. Big situation. Bigger consequence. But most importantly, a burden that a talented young man like Thompson shouldn’t have to bear. Taking the blame for botching a putt, or a ground ball, or a free throw applies to even college athletes, sure. Being a scorekeeper in a game with ancient rules that is begging for change is not. Fortunately for men’s golf, there will be a next year, and for Thompson, only a sophomore, there will be two next years. But the tragedy of a lost season for a talented group of golfers should not be forgotten. Head coach T.L. Brown’s team had a shot at their first title since 1966, and earned that shot on the golf course. Golf’s old world rules, and the inflexibility of the NCAA, however, took that away. Technicalities took them down, and sports should abstain from being decided by those whenever possible.

Both men’s and women’s track and ﬁeld took home ﬁrst again in Turlock

INSIDE >>

World News

STAT CAT B2 WILDCAT OF THE WEEK B2 GAMES SCHEDULE B6

hen the California State University system reaches into the pockets of college students come spring, all it will ﬁnd is holes and lint. The CSU's proposed tuition hike, which CSU Chancellor Charles Reed has called a “scorched earth policy,” is proof that the board of trustees needs to retake economics 101. This proposal in itself is not a bad thing. It’s a worst-case contingency plan meant to salvage what’s left of our higher education. If the state budget is revised to cut $1 billion from the CSU system in June, the new plan will allow the trustees to keep classrooms, minds and textbooks open. Unfortunately, the plan also opens up our >> please see HIKE | A8

Adderall use increases during finals for focus

Diversion Excursion, the annual sustainable program aimed at helping students moving out of University Housing recycle their waste, will happen again from 10 a.m. to 5:30 p.m. Thursday and Friday outside of residence halls. Diverting the waste from landﬁlls will help Chico State meet a new state mandate for state facilities to reduce waste. The program will also donate reusable materials to several local businesses and charities.

67%

An interview with Don Carlsen: NFL referee and president of the Chico State Alumni Association Story B4

WEDNESDAY, MAY 11, 2011

UNDIE RUN FEVER

CAMPUS >>

76%

FIRST COPY FREE

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Huge tuition hike possible in 2012 NE WS EDITOR

82%

SEE INSIDE

VOLUME 66 ISSUE 16

WEDNESDAY, MAY 18, 2011

Kenny Lindberg

82% of all students, regardless of newspaper frequency, have read their campus newspaper in the last three months

2011

sports

of the week

is the #1 preferred local newspaper among CSU, Chico students

Both baseball and softball ended their seasons over the weekend in a disappointing turn. Story B1

POWERFUL SHIRT Senior Samantha Salas, a graphic design major, wears the shirt she designed, based on the book in common, to raise money for a scholarship fund for children in Africa.

Salas said. In Kamkwamba’s village, people disowned him because they thought he was doing black magic, but he still stuck with his idea. Last semester Salas and about 30 Chico State student members from the San Francisco chapter of AIGA, a professional design organization, were asked by First-Year Experience to design a shirt for the book in common, she said. It was a three-week process of gathering information from the book and coming up with diﬀerent designs for the shirt. “It wasn’t a cutthroat kind of competition,” Salas said. “Everyone had ideas, came up with individual designs and >> please see SHIRT | D4

Hassle of house guests It is no secret that Chico State students like to party. Even when I go visit family members on the East Coast they give me the “oh you must like to party” look and my aunt even gave me a Breathalyzer keychain as a joke this past Christmas. Although my family may judge me and my fellow Chicoans for our celebratory ways, my friends from my hometown of Marin County also recognize this reputation and are always eager to come visit me and get their own taste of the Chico scene. Generally, when a holiday weekend rolls around such as Cesar Chavez Day my Facebook and text message inbox start blowing up with messages from friends asking me what my plans are for the weekend. I love my friends but sometimes hosting guests can be quite a hassle and out-of-towners have high expectations of the party culture that is Chico. I feel like too often I am tricked into having people stay at my house. Friends will make small talk, asking me how I’m doing, how school is going, what I’ve been up to, then — BAM, suddenly they are saying they want to come visit soon, and what a coincidence, they have next weekend oﬀ work. Another inconvenience to having houseguests is they never bring their own food and always expect to eat out for every meal, which can get quite pricey. It also seems like people who are not used to weekends in Chico always seem to get the most drunk or be the most obnoxious partygoers. This is annoying because I feel that my guests are a reflection on myself, and feel in some way responsible for their actions. The Monday morning after a weekend of entertaining guests, my living room is a disaster area, and it seems even if visitors oﬀer to help tidy, there is always an abundance of garbage. Another setback is that if you are planning to get any school work done while hosting company, well, good luck with that. You may deduce from this column that I resent having friends come visit me, which is not always the case. My friends are important to me and I love spending time with them and am happy that they will drive three hours to visit me. However, in order for their visits to be special they must be sparse and planned according to everyone’s schedule. If you are going to have house guests make sure they are someone that you trust and make sure the trip is well-planned out and that it is a weekend when you have a light homework load. Ally Dukkers can be reached at featureseditor@theorion.com

THE ORION • GINA SPADORCIO

WORD OF MOUTH >> If you only had $4 a day for food what would you eat? See story above DICTIONARY

“A whole pack of chicken. You can never go wrong with that and it provides protein.”

Laborhood

[lay• bore • hood] The neighborhood in which you work, if diﬀerent from the one that you live. “I don’t want to go downtown, I try to avoid my laborhood on the weekends.” source: urbandictionary.com

Brenna Donnelly

sophomore| nutrition and food sciences

“Protein bar and a pint of milk.”

Michael Estrada sophomore | business

“Rice or pasta — it ﬁlls you up.”

Colleen Rodman junior | English

“I would buy a lot of peanut butter — there’s a lot of nutrients in it and it’s a bang for your buck.”

Pauline Ferrall junior | political science

Students 18-34 years old reported they are spending 3 percent more per month on discretionary purchases than they did last year. That is an average of $361 per student.

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Appeal-Democrat 1530 Ellis Lake Drive Marysville, CA 95901

Are you looking to attract the everyday college student through our traditional weekly papers, or would you like to interest someone who is more tech-savvy via our website? Perhaps you’re a very specialized organization and our special sections would be more appealing. Or, if you’d really like to stand out, consider the option of inserts.

Are you in a position to run the entire semester to receive continuous exposure at a discounted rate? Check out our calendar to see if a time sensitive ad may be more effective in a special section.

We accept Visa, Mastercard, Discover and American Express as well as check and cash.

Friday before date of publication at 2 p.m.

Online ads are accepted throughout the week during business hours, 9 a.m. to 5 p.m., Monday through Friday. If you would like your ad designed by an Orion designer the deadline is 2 p.m. on Friday, the week prior to publication online. Orion designers can produce highquality still images and flash graphics. Five business days before the date of insertion. The Orion office will not accept delivery of inserts. All inserts must be printed and shipped to:

policy & procedures

Special Sections Wildcat Survival Guide Deadline August 19

Valentine’s Guide Deadline January 27

Terms of Payment

Good Eats Guide Deadline September 9

Housing Guide #2 Deadline February 17

Coupon Clipper Deadline October 7

Housing Guide #3 Deadline March 16

Housing Preview Deadline December 2

Housing Guide #4 Deadline April 20

Spring Planner Deadline January 20

Salute to Summer Deadline May 11

Housing Guide #1 Deadline January 20

Memory Book Deadline May 11

A 10 percent discount is available to off-campus organization on display advertisements paid the Friday before publication. New accounts will be required to pay in advance. All balances not paid in 30 days are subject to a $25 fee. If accounts are unpaid after 60 days, a fee will be assessed and credit will not be extended. All balances must be paid before further advertising is accepted. For all disputed charges, send written notification of the reason for the amount withheld. Businesses and agencies with P.O. box mailing addresses are required to pay advertising fees in advance. Accepted forms of payment are cash, check, Visa/Mastercard, Discover and American Express.

MEDIA KIT

production dates

contact

AUGUST 2011 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 issues with 14 15 16 17 18 19 20 special 21 22 23 25 26 27 section 28 29 30

SEPTEMBER 2011 S M T W T F S 1 2 3 4 5 6 8 9 10 11 12 13 15 16 17 18 19 20 22 23 24 25 26 27 29 30

Wildcat Survival Guide - 24

Good Eats - 14

OCTOBER 2011 S M T W T F S 1 2 3 4 6 7 8 9 10 11 13 14 15 16 17 18 20 21 22 23 24 25 27 28 29 30 31

NOVEMBER 2011 S M T T F S 1 3 4 5 10 11 12 6 7 8 13 14 15 17 18 19 20 21 22 23 24 25 26 27 28 29

DECEMBER 2011 S M T W T F S 1 2 3 4 5 6 8 9 10 11 12 13 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S 1 8 15 22 29

JANUARY 2012 M T W T F S 2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 26 27 28 30 31

FEBRUARY 2012 S M T W T F S 2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28

MARCH 2012 S M T W T F S 1 2 3 4 5 6 8 9 10 11 12 13 14 15 16 17 18 19 20 22 23 24 25 26 27 29 30 31

1st Housing Guide - 1 Valentine's Guide - 8

2nd Housing Guide - 7 3rd Housing Guide - 28

issue print date

The Orion CSU, Chico Dept. of Journalism, zip 600 Chico, CA 95926 Advertising/Classifieds 530.898.4237 Newsroom/Design 530.898.4033 Advertising/Newsroom 530.898.4799 www.TheOrion.com advertising@theorion.com oriondesigns@gmail.com

Coupon Clipper - 19

Housing Preview - 14

S 1 8 15 22 29

APRIL 2012 M T W T F S 2 3 5 6 7 9 10 12 13 14 16 17 19 20 21 23 24 26 27 28 30

Spring Planner - 25

MAY 2012 S M T W T F 1 3 4 10 11 6 7 8 13 14 15 17 18 20 21 22 23 24 25 27 28 29 30

S 5 12 19 26

4th Housing Guide - 2 Memory Book - 16

MEDIA KIT

Keaton Bass

Dave Waddell

Kelsy Jehle

Lewis Brockus

Business Manager Keatonlbass@gmail.com Asst. Business Manager kelsyjehle@gmail.com

Adviser 530.898.4782

Billing/Operations Adviser 530.774.3170

Mark Rojas

Ad Design Manager oriondesigns@gmail.com MEDIA KIT

Special Issues Issue Date

Ad Deadline

May

June

1 2 3 4 5 6 7

1 2 3 4

8 9 10 11 12 13 14

5 6 7 8 9 10 11

15 16 17 18 19 20 21

12 13 14 15 16 17 18

22 23 24 25 26 27 28

19 20 21 22 23 24 25

29 30 31

26 27 28 29 30

New Student Guide

June 2

May 18

Summer Guide

July 20

July 18

Welcome Back Issue

Aug. 24

Aug. 10

First Day of Classes

Aug. 29

Aug. 26

July

August

Pitt Football Preview

Sept. 2

Aug. 31

Employment Guide

Sept. 21

Sept. 19

1 2

1 2 3 4 5 6

Dining Guide

Oct. 14

Oct. 12

Pitt Basketball Preview

Nov. 4

Nov. 2

Best Of…

Nov. 18

Nov. 16

Fall Finals Week Edition

Dec. 12

Dec. 8

Welcome Back Issue

Jan. 4

Dec. 11

September

Rental Guide

Jan. 17

Jan. 12

1 2 3

Spring Employment Guide

Jan. 31

Jan. 27

4 5 6 7 8 9 10

Valentine’s Day Issue

Feb. 14

Feb. 10

11 12 13 14 15 16 17

Fun and Games Issue

Mar. 2

Feb. 29

18 19 20 21 22 23 24

March Madness Preview

Mar. 12

Mar. 1

25 26 27 28 29 30

Fall Term

Spring Term

April Fools’ Edition

Apr. 2

Mar. 29

Spring Finals Edition

Apr. 23

Apr. 19

3 p.m. two business days prior to publication

3 4 5 6 7 8 9 7 8 9 10 11 12 13 10 11 12 13 14 15 16

14 15 16 17 18 19 20

17 18 19 20 21 22 23

21 22 23 24 25 26 27

24 25 26 27 28 29 30

28 29 30 31

October 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

November

December

1 2 3 4 5

1 2 3

6 7 8 9 10 11 12

4 5 6 7 8 9 10

13 14 15 16 17 18 19

11 12 13 14 15 16 17

20 21 22 23 24 25 26

18 19 20 21 22 23 24

27 28 29 30

25 26 27 28 29 30 31

The Pitt News university of pittsburgh

in annual discretionary spending Pitt Students Spend Grocery Stores, Bakeries and Convenience Stores $39.3 million per year

Eyeglasses, Contacts and Eye Care Products $2.3 million per year

Full-service Restaurants $10.0 million per year

Bicycles and Supplies Approximately 3,786 readers plan a purchase this year.

Drugstores $4.1 million per year Hair Care Service $2.0 million per year Wine, Liquor and Beer $7.0 million per year Shoes, Clothing and Accessories $9.3 million per year

Entertainment (movies, theaters, concerts, plays) $4.6 million per year Automobiles About 4,125 students plan to purchase a new or used car within the year. 7,290 have access to an automobile

Computer Hardware, Software and Supplies $2.2 million per year Policies and Procedures

January

February

1 2 3 4 5 6 7

1 2 3 4

8 9 10 11 12 13 14

5 6 7 8 9 10 11

15 16 17 18 19 20 21

12 13 14 15 16 17 18

22 23 24 25 26 27 28

19 20 21 22 23 24 25

29 30 31

26 27 28 29

March

April

1 2 3

1 2 3 4 5 6 7

4 5 6 7 8 9 10 8 9 10 11 12 13 14 11 12 13 14 15 16 17

15 16 17 18 19 20 21

18 19 20 21 22 23 24

22 23 24 25 26 27 28

25 26 27 28 29 30 31

29 30

Bold = Publication date, R = Special issue

E-mail: advertising@pittnews.com • Phone: 412-648-7978 • Fax: 412-648-8491 • Web Site: www.pittnews.com

• Publisher reserves the right to revise rates at any time upon 30 days’ written notice. • Rates are herein net, noncommissionable. • Advertising to imitate news may be set in body type but must carry the word “advertisement.” • The publisher reserves the right to refuse, edit, classify, reduce or reject, at any time, any advertising copy submitted by the advertiser. • Liability for error in all advertisements is limited to the first insertion of the erroneous ad. Liability for incorrect advertisements is limited to the space cost of the mistake and to the bearing that the error has in relation to the entire ad, as determined by the business manager. • Advertiser shall notify the publisher of errors in time for correction before the second insertion. • The publisher shall not be liable to the advertiser for any loss that results from incorrect publication of its advertisements. • Corrections for display ads must be submitted to the publisher by noon the day prior to ad insertion. • Publisher is not responsible for typographical errors or omissions in advertising published. • All political advertisers must identify sponsor or sponsoring organization, be prepaid in cash and bear the words “Paid Political Advertisement.” • A 1/32-page ad is the minimum size accepted. • The advertiser agrees to hold harmless and indemnify the publisher from all damages, costs and expenses, of any nature whatsoever, for which the publisher may become liable by reason of its publication of advertiser’s advertising. • Composition produced by the publisher shall be its property and shall not be reproduced photographically and/or used by another publication without the publisher’s consent.

• Advertisers and agencies forwarding orders to the publisher that contain incorrect rates are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions in force at that time. • Cancellation of ads is noon, one day prior to ad insertion. • Proofs are provided one day prior to insertion. Advertisers must submit changes on proofs by noon one day prior to ad insertion. • Advertisers can request placement in a particular section. Requests will be honored when possible but cannot be guaranteed without a 10% placement fee.

Credit

• All new accounts must pay in advance until credit is established. • Credit is established once a credit application is completed and approved by The Pitt News. • Accounts are payable within 30 days of billing date. A surcharge of 1.5% will be assessed to the accounts that have not paid within 30 days. • Advertising will not be accepted from accounts with a balance over 30 days past due. • Political, out-of-state and transient advertisers must prepay for all advertising. • A $15 fee will be charged for all returned checks. 78551-0711

E-mail: advertising@pittnews.com • Phone: 412-648-7978 • Fax: 412-648-8491 • Web Site: www.pittnews.com

2011–2012 Advertising Media Kit

Special Issues/Publication Schedule

Summer Session

Advertising Deadline

13,000 copies daily 28,000 students 12,000 faculty/staff $58 million

2011–12 Publication Schedule

60%

Of all campus publications, The Pitt News is most widely read by faculty and staff.

12,000 Faculty and Staff 100%

81%

80% 60% 40%

60% 28%

20%

Open

15x

30x

60x

90x

120x

149x

Full page

$728

$626

$611

$591

$570

$555

$543

$536

$529

Half page

$380

$333

$320

$315

$306

$293

$279

$274

$267

1/4 page

$205

$181

$175

$168

$163

$156

$147

$138

$137

1/8 page

$116

$99

$92

$88

$85

$80

$76

$70

$68

1/16 page

$59

$53

$48

$46

$44

$42

$39

$37

$36

1/32 page

$33

$28

$27

$26

$25

$24

$23

$22

$21

Above rates are per insertion.

Ad Sizes Key: V = Vertical, H = Horizontal, EV = Extreme Vertical 1/32 H 2.31 x 1.31" 1/32 H 2.31 x 1.31"

Half-page Island 7.18 x 8.5"

1/8 H 4.75 x 2.75"

1/16 V 2.31 x 2.75" 1/2 V 4.75 x 11.37"

Pricing per property: With Print- 15x Contract 1 month -$50 4 months -$160 8 months -$300 12 months -$440

Print Mechanical Specifications Full-page Ad 9.62 x 11.37"

Fill your vacancy with us! Our Housing Guide Online is an easy way to reach thousands of prospective tenants. Make your property STAND OUT with a premium listing, which includes amenities offered, property photos, link to your website and much more!

Quarter V 4.75 x 5.62"

The Pitt News

1/16 H 4.75 x 1.31" 1/4 H 9.62 x 2.75"

1/4 EV 2.31 x 11.37"

1/8 V 2.31 x 5.62"

Without Print Contract 1 month -$100 4 months -$320 8 months -$600 12 months -$880

1/32 H 1/32 H 2.31 x 1.31" 2.31 x 1.31"

0% 1/2 H 9.62 x 5.62"

Color Spot Color: 25% of ad cost Process Color: 50% of ad cost

Pittsburgh Post-Gazette City Paper The Pitt News commissioned Morpace International of Detroit, Michigan for the research used in this rate card. Advertising Age lists Morpace International as one of America's top 25 research and consulting firms. Research was also provided by Alloy Media + Marketing.

PRG Realty

- Poynter Online,

Testimonials

Poynter Institute, Sept. 14, 2010

- Alloy Media + Marketing, 2008

13%

20%

Students Prefer Printed College Newspapers over Online

35%

40%

www.pittnews.com/housing

“I have been a regional director for many rental properties over the years, and never have I had response as overwhelming as that which I’ve gotten from The Pitt News. Not only that, but The Pitt News employees are all very professional. I’m very pleased with your newspaper, and so is PRG Real Estate Management Corp.” —Marilyn Fields, Property Manager

Vocelli Pizza Franchise Support Center

“Vocelli Pizza sponsors The Pitt News’ weekly football and basketball pools, all year long. Our business thrives because of the Pitt student market, and we enjoy catering to the faculty and staff, as well.” -James Powers, Vice-President of Marketing

E-mail: advertising@pittnews.com • Phone: 412-648-7978 • Fax: 412-648-8491 • Web Site: www.pittnews.com

Inserts One Sheet (8.5 x 11”): $68/thousand

Online Advertising www.pittnews.com averages

119,000 page views

Tabloid: $72/thousand

per month.

Delivery from The Pitt News to Butler is available.

Our Web site is an important part of The Pitt News package. New features including slide shows and podcasts will be introduced this school year, and new advertising opportunities will follow.

Inserts exceeding 8.5 x 11” must be folded to this size. Generally only one insert is accepted per issue on a first-request basis. Please note that a minimum of 8,000 inserts is requisite. Inserts are not accepted in special sections. Inserts must be shipped one week in advance to: Eagle Printing Company Attention: Alice Lunn 514 West Wayne Street Butler, PA 16001

Button and banner ads are priced by page views, or impressions—that is, the number of times readers click on www.pittnews.com Web pages. Charging by impression lets you control exactly how many readers you reach.

Classified Advertising Classified Ad Rates

Large Button • 300 x 250 pixels • Includes premium placement • $5 per 1,000 impressions

1–15 words

16–30 words

$5.80

$6.90

Front Page Banner

$11.00

$13.10

• 728 x 90 pixels • $6 per 1,000 impressions

$16.00

$18.50

$20.40

$23.10

Text Links

$24.90

$26.90

A limited number of text links are available for the monthly rate of $200 per link.

$27.90

$29.90

Additional

$4.65

$4.98

Insertions

Each additional word: $0.10 Ads can be placed in five ways: • Phone: 412-648-7978 • Online: www.pittnews.com • E-mail: advertising@pittnews.com • Mail or in person: 434 William Pitt Union 3959 Fifth Avenue Pittsburgh, PA 15260 All classified ads are available on the Web at www.pittnews.com free of charge when they run in the print edition.

E-mail: advertising@pittnews.com • Phone: 412-648-7978 • Fax: 412-648-8491 • Web Site: www.pittnews.com

80%

*Exception school holidays.

Nearly 80% of all students nationally have read their daily college newspaper in the past week

91%

Advertising Rates/Sizes

The Pitt News is published Monday thru Friday during the fall and spring term with a daily circulation of 13,000 and Wednesday during the summer with a weekly circulation of 10,000.* The newspaper is distributed free at more than 100 locations on and off campus.

28,000 Students 100%

frequency!

Daily Insertion Rates

Nine out of 10 undergraduate students read The Pitt News.

Readership

The University of Pittsburgh’s independent daily student newspaper, The Pitt News, is proud to be located in a thriving urban market. The university is situated in the Oakland section of the city, which puts its 28,000 students and 12,000 faculty and staff in the heart of Pittsburgh’s cultural, medical and educational district. Students have an annual effective buying income of $58 million. The university is the largest employer within the city limits and distributes an annual payroll of more than $676 million. This lucrative market has an abundance of areas to shop, dine and be entertained. Downtown Pittsburgh is approximately five miles from Oakland. In addition, the Shadyside, Squirrel Hill, Bloomfield, Lawrenceville, South Side, North Side, Waterfront and Strip District sections of the city are all just minutes away.

Display Advertising Frequency, frequency,

Weekly Cumulative Readership

No. 1 Division 3 Newspaper in the Texas Intercollegiate Press Assoication in 2011

About us The Rambler was founded in 1917, and is Texas Wesleyan Universityâ&#x20AC;&#x2122;s official campus newspaper. It is published weekly on Wednesdays. It is a member of the Texas Intercollegiate Press Association, Associated Collegiate Press, Student Press Law Center, College Media Advisers and College Newspaper Business and Advertising Managers. The Rambler also maintains a website at therambler.org, which is updated throughout the week with audio, news stories and photographs.

Publication Dates The Rambler staff will publish 27 issues during the 2011-2012 academic year. August 22 (Welcome Back - tabloid size), 31 September 7, 14, 21, 28 October 5, 12, 19, 26 November 2, 9, 16, 21-24* January 18, 25 February 1, 8, 15, 22, 29 March 7, 21*, 28 April 4*, 11, 18, 25 * Online Only

Ad Rates Rates (per column inch) Local Open Rate: $5.50 National Rate: $6.50 Campus Rate: $3.50

To purchase an ad, or for more information: Phone: 817-531-7552 Fax: 817-531-4878 www.therambler.org rambleradvertising@yahoo.com

The Independent student newspaper serving the University of Georgia community

2011-2012

ADVERTISING RATES

Display Rates

Ad Sizing

Open Rate ...................................... $20.00 per column inch

This is a non-commissionable rate for advertisers with a storefront in the Athens, Clarke County & Atlanta market areas.

ROP, BROADSHEET FORMAT 6 Columns by 21.5 inches deep

1” Minimum Ad Size 1 Column Inch 1.65”

Columns ......................Width 1...............................1.646” 2...............................3.417” 3...............................5.187” 4...............................6.958” 5...............................8.729” 6................................10.5” Two-page Spread ............... 22”

FULL PAGE AD

6 columns x 21.5” = 129 column inches

129 column inches x $20.00 _______________

FULL PAGE AD 6 columns x 21.5”

Advertisements greater than 18 inches in depth will be billed as a full page height of 21½”

HALF PAGE AD

3 columns x 21” = 63 column inches 6 columns x 10.5” = 63 column inches

3 columns x 21”

63 column inches x $20.00 HALF PAGE AD _______________ 6 columns x 10.5”

QUARTER PAGE AD

3 columns x 10.5” = 31.5 column inches 5 columns x 6.5” = 32.5 column inches 32.5 column inches

31.5 column inches

x $20.00 _______________

$650.00*

$630.00*

3 columns x 10.5”

QUARTER PAGE AD 5 columns x 6.5”

OTHER POPULAR SIZES

2 col. x 8” or 4 col. x 4”= 16 column inches 2 columns x 4” = 8 column inches 2 columns x 2” = 4 column inches 16 column inches 4 column inches x $20.00 _______________

x $20.00 _______________ $320.00*

$80.00* *Prices figured using open rate, additional sizes available.

This rate applies to all non-local accounts and is commissionable to recognized advertising agencies only. Transient advertisers will be charged at national rate. Payment in advance is required.

VOLUME DISCOUNTS & ANNUAL CONTRACTS Stay consistent and save more by planning ahead! Semester and Annual advertising agreements commit a local advertiser to run a specified dollar amount of advertising during a 15-week or 12-month period in return for: s A discounted display advertising rate s A discounted online CPM rate s Discounted rates in our niche publications s Color discounts in each of our weekly sections including News & Opinions; Sports, and Variety *while space is available

$2,580.00*

$1,260.00*

National Rate ................................. $28.70 per column inch

32ND PAGE

Total Advertising Contract Level

Display Ad Rate Per column inch

Semester

Annual

$15,000-$20,000+ $10,000-$14,999 $7,500-$9,999 $5,000-$7,499 $3,000-$4,999 $1,000-$2,999

$40,000+ $30,000 - 39,999 $20,000 - 29,999 $11,000 - 19,999 $7,000 - 10,999 $4,000 - 6,999

$13.00 $14.00 $15.00 $16.00 $17.00 $18.00

Earned Discount* 35% 30% 25% 20% 15% 10%

*Applies to Online CPM rate, Color rate, and Niche publications.

FREQUENCY RATES Pick and choose your run dates for the semester or all year! To earn the frequency discount, local advertisters must schedule all ads at one time. Prepayment for no less than half of the scheduled insertions each month within each semester period is required. Prices are per issue, per week. Adveritsers not fulfilling a frequency rate commitment will be billed retroactively at the open rate for all advertising placed.

Common Sizes 32nd page 24th page 16th page 12th page 10th page 8th page 6th page 4th page

1 issue $80 $120 $160 $200 $240 $320 $400 $630

2 issues $78 $116 $155 $194 $233 $310 $388 $611

5 issues $76 $114 $152 $190 $228 $304 $380 $599

10 issues $72 $108 $144 $180 $216 $288 $360 $567

17 issues $70 $106 $141 $176 $211 $282 $352 $554

34 issues $64 $96 $128 $160 $192 $256 $320 $504

POST-ITS Post-Its are the only front page advertising available on The Red&Black and are a unique way to get your advertising message noticed. Post-Its can be created and produced in house. A proof will be provided and the order must be placed 15 business days prior to the publication date in order to meet printing, delievery, and insertion requirements. Call for ad copy specs and wind direction.

2 columns x 2” 24TH PAGE 16TH PAGE 2 col. x3” 2 col. x 4” 12TH PAGE 2 col. x 5”

10TH PAGE 3 col. x 4”

DEADLINES

8TH PAGE

Deadlines for all display advertising space, color, copy and payment are 4 p.m. eastern time, three working days prior to publication. Cancellation or changes in ads cannot be accepted after deadline.

8TH PAGE 2 col. x 8”

Cost per thousand ..........................................................................................$175 Minimum run .............................................................................................. 14,000 Size ...............................................................................................2.875” x 2.875”

4 col. x 4”

Special Rates Grand Opening Rate....................................50% OFF

Are you a new local business? Are you opening a new location? Enjoy half off our open rate for the first 5 ads you run in print and/or online.* Ads must be scheduled within 30 business days (5 calendar weeks) after the start of the first run date, and within the first 3 months of opening your doors. Payment must be made in full upon scheduling each ad.

Introductory Contract Rate 10 weeks of print & online................................................$1,000

First time local advertisers new in business or new to The Red&Black. Ads must be scheduled consecutively. Payment must be made in full for at least 3 weeks. s 2 column x 3â&#x20AC;? ad each week (can be upgraded to larger size at $10 per column inch) s 20,000 Vertical Banner impressions online each week* (can be upgraded to more impressions at $3 per thousand) s Ad copy can be updated each week s Ad design is available and complimentary for both print and web s Online ad includes full color and click thru to the advertiserâ&#x20AC;&#x2122;s URL of choice *based on available online inventory

Non-Profit Rate (per column inch) ..........$19.00

Daily Online Advertising Deadline: One week prior to start date Minimum Purchase: 50,000 impressions Stay in front of your online audience DAILY at www.redandblack.com Our home on the internet is where you can find your DAILY breaking news, university community updates, sports reporting, searchable archives, classifieds, opinions and much more.

s Over 9 million page impressions in 2010 s Averaged over 1 million page impressions per month during the Fall of 2010

s In addition to students and faculty, UGA parents and alumni account for more than 75% of the page views

RATES & AD SIZING 728 x 90 468 x 60

Color Rates A variety of color choices are available in each issue of The Red & Black. Full Color combines cyan, magenta and yellow ink to create millions of different hues. Spot Color includes the same 3 colors individually or a combination, i.e. Georgia Red is a mixture of magenta and yellow.

300 x 250 Leaderboard $1250 Weekly, $25 CPM

Cyan

Purple

Magenta

Green

Red

Yellow

Header

One Spot Color..........................$130.00 Two Spot/Pantone..................$260.00 Full Color ......................................$380.00

$500 Weekly, $10 CPM

Top Rectangle $400 Weekly, $8 CPM

CLASSIFIED RATES

Middle Rectangle $300 Weekly, $6 CPM

Weekly Rates up to 25 words Private Party ......................................................................................................$10 Housing ..............................................................................................................$23 Help Wanted ......................................................................................................$23 Business .............................................................................................................$21

300 x 250

$200 Weekly, $4 CPM

120 x 600

Price includes the online edition at www.redandblack.com. Classified deadlines are 2 p.m., two working days prior to publication.

INSERTS Insert Pages

Cost Per Thousand

Card (8 1/2 x 11 max.) 4-8 pages 9-16 pages 17-24 pages

$82.00 $92.00 $104.00 $144.00 Over 24 pages, please call for quote

Rates are non-commissionable. No partial runs are accepted. There is a 20% surcharge per advertiser for inserts containing multiple advertisers. All inserts require acceptance of sample copy by The Red & Black before scheduling. Deadline to schedule insert is two weeks prior to publication

Ship inserts seven working days prior to insertion to: The Red & Black c/o Athens Banner Herald One Press Place Athens, GA 30601

Skyscraper Vertical Banner $150 Weekly, $3 CPM

120 x 240

ONLINE FREQUENCY DISCOUNTS FOR NON-VOLUME ADVERTISERS Purchase 2 or more weeks of online* and receive 2 weeks...................................................................................10% off 3 weeks....................................................................................15% off 4+weeks...................................................................................20% off Annually (52 weeks)...............................................................35% off + * Based on minimum purchase above + Based on available inventory

Information The Red & Black is UGA’s award-winning daily news source. Established in 1893 and independent of the University since 1980, The Red & Black is the largest college newspaper in Georgia and the 10th largest newspaper in the state. Each week, nearly 45,000 students, faculty and staff turn to The Red & Black for thorough coverage of University and local news, UGA and national sports, campus and local variety, opinions and commentary, sudoku and crossword puzzles, classifieds, and hundreds of ads for products and services.

ANNUAL SPENDING BY UGA STUDENTS Shopping ................................................................ $165.5 million Housing ....................................................................$97.8 million Utilities .............................................................................$38.7 million Dining ...........................................................................$27.5 million Entertainment ..............................................................$25.2 million Other .........................................................................$21.4 million Total Spending ...........................................................$376 million

COLLEGE NEWSPAPER MARKET s 75% of students read their school newspaper on campus or at home s Nearly 75% of students read the advertisements in their school newspaper s 79% of students have been motivated to take action by an article or advertisement s 87% of faculty read their newspaper on campus Source: AM+M 2008 College Newspaper Audience Study conducted by MORI Research

CIRCULATION Daily Online News..............30,000 views daily, Monday - Sunday 10,000 unique visitors each day Weekly Feature Sections...................14,000 copies per issue Publishes on the First Day of Classes, Finals Edition, and all Thursdays in between. s 2UN $ATES IN 3PRING AND &ALL s 2UN $ATES IN THE 3UMMER s 4OTAL 7EEKLY )SSUES 43 issues annually are distributed FREE to more than 65 high traffic locations and circulate all week reaching 43,000+ UGA student, faculty and staff members.

CONTACT INFORMATION !DDRESS The Red & Black 540 Baxter Street, Athens, Georgia 30605 MAIN: (706) 433-3000, FAX: (706) 433-3033

!DVERTISING

.EWS

MAIN: (706) 433-3001 E-MAIL: advertising@randb.com CLASSIFIEDS: (706) 433-3011 WEB: www.redandblack.com/ classifieds/classified-submission E-MAIL: classifieds@randb.com

MAIN: (706) 433-3002 E-MAIL: news@randb.com WEB: www.redandblack.com

PERSONNEL Natalie McClure ......................................................Advertising Director Erin Beasley ...................................................................... Office Manager Ed Morales ...................................................................... Editorial Adviser Harry Montevideo....................................................................... Publisher

Policies ELECTRONIC AD SUBMISSION s s s s

E-mail ads to advertising@randb.com or ads@randb.com. Adobe PDF files are preferred. Images should be at least 300 DPI and at the dimensions purchased for your ad space. Full color ads must be designed in a CMYK color space. Spot color ads must be saved as black, plus spot color. Any Pantone number must accompany ad. s The Red & Black cannot guarantee that advertising submitted in a non-optimal format or without proper fonts will appear as desired when printed.

ACCEPTED SOFTWARE !DOBE !CROBAT 0$& #3 OR LOWER !DOBE )N$ESIGN #3 OR LOWER !DOBE 0HOTOSHOP #3 OR LOWER !DOBE )LLUSTRATOR #3 OR LOWER With any of these formats, any fonts, artwork, and/or photos must be outlined, embedded or packaged. Please call 706-433-3001 with any submission issues. s All local rates are net and are non-commissionable. s Commission of 15% is given on national rate to recognized advertising agencies only with prior approval. s We encourage all advertisers to pay in advance. A generous 5% cash in advance discount is available if ad copy, layout & payment are received by deadline. If either ad copy, layout or payment is not received by deadline, no discount is allowed. All out of town accounts are required to pay by cash, certified check, money order or credit card. For those local accounts requesting to be billed, an established payment history with The Red & Black is required. Please allow two weeks for processing application for credit. s Accounts not paid within 30 days from billing date are considered overdue and will accumulate a 1 1/2% per month service charge on the overdue balance. s Accounts not paid 60 days from billing date are considered delinquent and placed on credit lock. At the discretion of the credit manager, advertising may be accepted on delinquent accounts if an amount equal to the cost of the ad is also paid on account. s The advertiser is to indemnify The Red & Black for all expenses it may incur to enforce collection of any amount due, and advertiser is to pay reasonable attorney’s fee and court costs incurred in such collection. s The Red & Black reserves the right to regulate typographical tone, subject matter, form, size, wording and illustrations of all advertisements, and to reject or revise copy which it considers objectionable. The Red & Black reserves the right to print “Advertisement” above any advertisement that closely resembles editorial matter. s Snowday / Act of God / or any cause not subject to the control of The Red & Black. If the issue is already in distribution when school is cancelled, no adjustments will be made. The Red & Black assumes no responsibility for these advertisements, or any problem arising from their publication. If school is cancelled prior to printing & distribution of an issue, The Red & Black will attempt to contact all advertisers scheduled to advertise in that issue. In the event that the advertiser cannot be reached all advertisements will be run in the next distributed issue at the same size and price as the originally scheduled ad. s The Red & Black will not be liable for errors in advertisements, including typographical errors, incorrect publication (insertions or omissions) and resulting losses, but if at fault, will make adjustments on that part of the advertisement in which such error occurred. It is the advertiser’s responsibility to make claims for adjustment within 5 days of publication. No adjustment will be made for errors that do not materially affect the value of the advertisement. The Red & Black cannot bear any liability for copy that changes or corrections made after deadline or by telephone. s The Red & Black reserves the right to border all ads less than a full page. No display advertising will be published upside down, sideways, or in any other manner not in keeping with good traditional newspaper make-up. Foreign languages will not be published in classified or display advertising. s No page position can be guaranteed or sold, but requests for position will be honored when possible. s The Red & Black may revise its advertising rate schedule at any time upon 30 days’ written notice to the Advertiser. s Local advertisers are dealt with individually by The Red & Black. We do not accept brokered advertising. s Agencies placing advertising on behalf of their clients are jointly and severally liable for the full cost of advertising placed.

Special Sections & Niche Publications UNIVERSITY 0F GEORGIA VISITOR’S GUIDE - Annually

G V’ G U 

 -

Be the first to influence over 40,000 visitors who pass through the UGA Visitor Center each year. Targeting parents, prospective students, and UGA fans, this magazine contains important information for visitors to the Athens area. Besides the A-Z of UGA, it includes info on Athens area shopping, dining, and entertainment.

& MAGAZINE - Monthly

As the newest publication in our media properties, Ampersand (&) will provide readers with fresh, useful and informative content packaged in a clean, contemporary design. With service pieces (such as how to change your oil), expanded, in-depth features on rising stars in Georgia athletics and other prominent University figures as well as food and cooking segments, Ampersand will act as a month-long complement to The Red & Black newspaper, catering to interest of our readership.

www.UGAToday.com

ATHENS LIVING - Nov. 3rd 2011, SUMMER 2011

collegiate guide to the classic city

& [ a m p e r s a n d ]

How far we’ve come...

LOOK AT ME NOW Running helps lose weight...

Mar. 22nd 2012, July 19th 2012

Who knew?

Publishing once a semester, Athens Living is the premier guide to life in the Classic City. Apartment living, dining, shopping, community involvement, entertainment and sports are just a few themes that show students how to live the high life in Athens.

Old questions, New answers | SEPTEMBER 2011

TAILGATING 101

Experience the soul of the Classic City during the Fall 1 SEPTEMBER 2011

live

UGA 101 - Summer Orientation

p. 5

eat

shop

UGA 101 is full of tips on dorm and apartment living, entertainment, shopping, safety and sports. UGA 101 introduces your business or organization to the incoming student market as buying habits are established. Half of the publication targets parents, who usually pay the bills, while the other half focues on students. You can tailor your ad to target one or both groups in this full color magazine.

presented by

www.ugatoday.com/living @AthensLivingUGA

ATHENSCAPE - Aug. 8th, 2011 The best way to reach new and returning UGA students is through Athenscape. This Welcome Back edition is mailed to over 13,000 dorms and apartments and 5,500 delivered through racks and Greek houses, for a total of 18,500 copies! It will be at students’ homes waiting for them when they return for school. This edition reaches students at the most opportune time, while they are setting up homes and establishing purchasing patterns. Invite them to do business with you!

HOUSING FAIR DIGEST - Jan. 11th, 2012 Find your new Dawg House!

The Housing Fair Apartment Digest is a special event publication in which fair participants can show off pictures, floor plans, and list amenities associated with their properties all in one pocket-sized booklet.

HOUSINGDigest FAIR The all-in-one resource to compare, take notes and explore your housing options around UGA

CROSSWORD & SUDOKU SPONSORSHIP Ever wonder what students do during class? Our puzzles definitely keep them busy. Whether spending all day on the crossword or finishing sudoku between classes, UGA students are always looking for these fun distractions from their day on campus. Sponsor placement measures 3 column inches (3 x 1”) on either the top or bottom of each puzzle. Available each week, 8 positions total. Reserve early because they are first come first serve!

presented by

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2011-2012 Publication Schedule and Special Issues

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FALL SEMESTER 2011

Pub Date Deadline

Welcome Back/ Athenscape Publication First Day of Class/ Back to School Publication Monthly Magazine Football Preview Career Fair Monthly Magazine Athens Living Monthly Magazine Monthly Magazine Finals Week Edition

Aug. 8 Aug. 15

July 6 Early Bird July 13 Final Aug. 10

Aug. 29 Sept. 1 Sept. 22 Oct. 3 Nov. 3 Nov. 7 Dec. 5 Dec. 7

Aug. 10 Aug. 29 Sept. 19 Sept. 16 Oct. 12 Oct. 21 Nov. 18 Dec. 2

Regular Edition Special Issue

Monthly Magazine Premium Publications

AUGUST 2011 S

SEPTEMBER 2011

10 11 12 13

3 1/ â&#x20AC;? 2

#/,5-. s v

4â&#x20AC;? 4 1/ â&#x20AC;? 2

SPRING SEMESTER 2012

Pub Date Deadline

First Spring Publication Housing Fair Housing Fair Digest Career Fair Monthly Magazine Monthly Magazine Athens Living Monthly Magazine Finals Week Edition/ Graduation Issue

Jan. 9 Jan. 11 Jan. 11 Jan. 19 Feb. 6 Mar. 5 Mar. 22 Apr. 2 May 1

Jan. 4 Dec. 16 Nov. 14 Jan. 16 Jan. 20 Feb .17 Feb. 29 Mar. 9 Apr. 26

#/,5-. s v

5â&#x20AC;?

SUMMER SEMESTER 2012

Pub Date Deadline

5 1/ â&#x20AC;?

First Summer Publication UGA 101 Monthly Magazine Athens Living Finals Week Edition

June 8 Orientation June 25 July 19 Aug. 2

June 4 Apr. 18 June 8 June 26 July 30

6â&#x20AC;? 6 /â&#x20AC;? 1

7â&#x20AC;?

Pub Date Deadline

Welcome Back/ Athenscape Publication First Day of Class/ Back to School Publication Athens Living Finals Week Edition

Aug. 6

#/,5-. s v

*Rates subject to change for fall 2012

7 1/ â&#x20AC;?

Aug. 13

July 11 Early Bird July 18: Final Aug. 8

Nov. 1 Dec. 5

Oct. 10 Nov 30

8 /â&#x20AC;? 1

NOVEMBER 2011 S

1 5

10 11 12

10 11 12 13 14 15

13 14 15 16 17 18 19

16 17 18 19 20 21 22

20 21 22 23 24 25 26

/30

27 28 29 30

/31 25 26 27 28 29

DECEMBER 2011 S

JANUARY 2012

10 11 12 13 14

11 12 13 14 15 16 17

15 16 17 18 19 20 21

18 19 20 21 22 23 24

22 23 24 25 26 27 28

25 26 27 28 29 30 31

29 30 31

FEBRUARY 2012

MARCH 2012

10 11

12 13 14 15 16 17 18

11 12 13 14 15 16 17

19 20 21 22 23 24 25

18 19 20 21 22 23 24

26 28 29 9

25 26 27 28 29 30 31

APRIL 2012 S

10 11 12 13 14

MAY 2012 S

1 6

10 11 12

15 16 17 18 19 20 21

13 14 15 16 17 18 19

22 23 24 25 26 27 28

20 21 22 23 24 25 26

29 30

27 28 29 30 31

#/,5-. s v

9 1/ â&#x20AC;? 2

10 / â&#x20AC;?

25 26 27 28 29 30

JULY 2012

JUNE 2012

18 19 20 21 22 23 24

21 22 23 24 25 26 27

9â&#x20AC;?

10â&#x20AC;?

28 29 30 31

8â&#x20AC;?

11 12 13 14 15 16 17

FALL SEMESTER 2012*

14 15 16 17 18 19 20

OCTOBER 2011

3â&#x20AC;?

10 11 12 13 14

10 11 12 13 14 15 16

15 16 17 18 19 20 21

17 18 19 20 21 22 23

22 23 24 25 26 27 28

24 25 26 27 28 29 30

29 30 31 1

BE BOLD. Send a BOLD message. Advertise in

2011-2012

DISPLAY ADS AD SIZES

Full Page $800 9.75 x 20.75 Half Page $400 (Vertical) 4.80 x 20.75 (Horizontal) 9.75 x 10.30

Quarter Page (Vertical) $200

Eighth Page $100

F R E QU EN C Y O T HE R

CAMPUS rate 50% NON-PROFIT rate 25% Discounts cannot be combined and do not apply to classifieds, tabloids or AdRax.

4.80x 5.10

4.80x 10.30

Business Card $50

4.80x 2.15

Quarter Page (Horizontal) $200 9.75x 5.10 9.75x 1.50

Banner $60 9.75”

82% of college students read their campus newspapers.

20.75”

4.80x 3.35

DISCOUNTS FIVE issues 5% 10% TEN issues FIFTEEN issues 15% THIRTY issues 15% + one tabloid

3.13x 5.32

Twelfth Page (Horizontal) $75

COLOR & DESIGN

Make your ad more effective with color! SPOT color $35/ad CMYK $110/ad Need an ad designed? We’ll do it for you! ORIGINAL design or modification $25 (one-time fee)

Twelfth Page (Vertical) $75

DISPLAY ADS PUBLICATION DATES

52% of Shield readers share their copy with someone else.

WHERE TO FIND THE SHIELD

2 p m 20 locations Thursday dur and spring se is a proud member of the Associated Collegiate Press and the College Newspaper Business and Advertising Managers

The Shield distributes 2,500 papers to more than campus s every ring the fall emesters.

THE INDIANA COLLEGIATE PRESS ASSOCIATION HONORED THE SHIELD WITH SEVERAL AWARDS IN 2011:

1ST PLACE DISPLAY AD 2ND PLACE SPECIAL ISSUE 3RD PLACE FRONT PAGE DESIGN EIGHT awards for reporting FIVE awards for photo and design

SPECIALTY SPONSORSHIPS

INSERTS 2-page (single sheet) $300 4-page $400 8-page $500 2,500 copies (flat rate)

CROSSWORD SUDOKU

}

$75/ Month $300/ Semester

Ship preprinted inserts to: Henderson Gleaner c/o The Shield (issue date) 455 Klutey Park Plaza Henderson, KY 42420 Must be received five business days prior to insertion date. Provide one copy to The Shield for approval with signed sales contract.

OTHER PRODUCTS USISHIELD.COM TOP BANNER (930x150) $100/month SIDE BOX (300x250) $75/month SKYSCRAPER (160x600) $50/month

AdRAX

Post your message on our newspaper racks at these high-traffic locations: PAC Orr West UC East UC West The Link $200/rack/month 15% discount on THREE or more

TABLOIDS

Space Deadline Fall Sports Guide Sept. 9 Basketball Guide Oct. 21 Spring Sports Guide Dec. 1 Transitions May 4 SIZES

Quarter Page Half Page Full Page Inside Cover Back Cover Double Truck

B/W

$80 $145 $290 -

83% of USI students are under the age of 25.

Published Date Sept. 22 Nov. 10 Jan. 19 June 1

FULL $120 $185 $330 $450 $550 $700

WHY ADVERTISE WITH THE SHIELD?

In the past seven days... 87% of Shield readers have eaten fast food 75% have been to a grocery store 70% have eaten at a sit-down restaurant 49% have shopped at a retail store

In general... 43% of students have attended an event due to an ad 65% do not read their local daily paper because they are not

effectively reached by the local “general market” newspapers

79% seek out ads in their campus paper

USI student profile 10,702 students 7,898 commuters 3,617 freshman 2,012 sophomores 1,895 juniors 2,322 seniors 6,403 females 4,299 males Data from USI’s Office of Planning, Research and Assessment (OPRA) and Alloy Media + Marketing

44% of college students have mentioned an ad to a friend.

Sales and Marketing Department Email: shieldads@gmail.com Phone: 812.464.1870 Fax: 812.465.1632 8600 University Boulevard UC East 0227 Evansville, IN 47712 Website usishield.com Facebook facebook.com/theshieldatusi Twitter twitter.com/usishield

2011 – 2012 RATE CARD

• RATES & INFORMATION • DATES & DEADLINES www.theshorthorn.com/ads • 817.272.3188 T H E

U N I V E R S I T Y

O F

T E X A S

A T

A R L I N G T O N

2011-2012 Advertising Rates and Information • UT Arlington students read The Shorthorn as one of their primary sources of news and information. • With 33,000+ students and 3,400+ faculty and staff on campus, advertising in The Shorthorn is undoubtedly a smart and sound investment in your business. • 7,000 copies distributed daily

STUDENT PUBLICATIONS PROFESSIONAL STAFF DIRECTOR Lloyd Goodman lloydg@uta.edu

Contact Lloyd for questions about Student Publications.

PRODUCTION MANAGER Adam Drew adrew@uta.edu

Contact Adam for technical questions about ad specifications or file formats.

ADVERTISING MANAGER Tammy Skrehart tskrehar@uta.edu

NEWSROOM ADVISER Beth Francesco bfrances@uta.edu

ADVERTISING BUSINESS MGR. Ashton Whitley awhitley@uta.edu

OFFICE MANAGER Brian Schopf bschopf@uta.edu

Contact Tammy for advertising information.

Contact Ashton for questions about your bill.

Contact Beth for questions about editorial content.

Contact Brian for questions about mailing, delivery, facilities or classifieds.

STUDENT AD SALES MANAGER admanager@shorthorn.uta.edu UTA CAMPUS AD REP campusads@shorthorn.uta.edu MAILING ADDRESS UTA Student Publications Box 19038 Arlington, TX 76019 PHYSICAL ADDRESS UTA Student Publications 300 W 1st St., Lower Level UC Arlington, TX 76019

Please visit our website: www.theshorthorn.com/ads

2011-2012 Advertising Rates and Information

Available to all Metroplex advertisers

Available to all national (non-local) advertisers and their agencies.

Local Open Rate: . ......$12.90/pci (Minimum size: 3 column inches)

VOLUME DISCOUNTS INCHES* 200-399 400-999 1000-1500

RATE/INCH $10.96 $10.70 $10.45

*within a 12-month period

National Open Rate: . .$15.50/pci (Net, non-commissionable)

DISCOUNT 15% 17% 19%

FRONT PAGE ADS Get your ad out front!

Main News: . ....$560 (includes color) • 10.83” x 2” • Frequency discounts available

CAMPUS RATES This rate is available to UT Arlington departments and official organizations.

Campus Open Rate: ........$10/pci (Minimum size: 3 column inches)

• Minimum size: 3 column inches • Contract discount available • Pick-up discount available

PULSE: . ............$375 (includes color) • 10.36” x 1.5” • Frequency discounts available

PREPRINTED INSERTS SPECIAL ISSUES • Contract discounts will apply to special issues with signed contracts with The Shorthorn. • Premium rates will apply for advertisers without signed contracts.

Inserts: ................. $70/thousand Please visit our website at www.theshorthorn.com/ads for important information regarding preprinted insert submission.

Call (817) 272-3188 for more information!

RATES AND PRICES

NATIONAL RATES

Information for local, national and campus advertisers

LOCAL RETAIL RATES

4 www.theshorthorn.com

ONLINE RATES

2011-2012 Advertising Rates and Information The Shorthorn Online includes all editorial content plus multimedia features, blogs, updated weather forecasts and other features. The day’s print edition – including print ads – is accessible in PDF format.

Masthead Banner

Online Banner and Button ads link to your Web site’s address. Ads consist of graphics and/or limited text.

Box Ad

Text links are one-line ads (limit five words) with a hyperlink to your site, appearing near the bottom of the page. • Masthead banner (468x60 px) • Box ad (300x250 px) • Banner ad (468x60 px) • Button ad (125x125 px) • Text link ad

Box Ad

$450/mo. $350/mo. $250/mo. $150/mo. $30/mo.

Button

ONLINE/PRINT DISCOUNTS Receive a discount when you schedule online in addition to your print ads: • 30” to 60” in print* 30% off online • 61” to 99” in print* 40% off online • 100”+ in print* 50% off online *per month

Banner Ad Banner Ad

Please visit our website: www.theshorthorn.com/ads

2011-2012 Advertising Rates and Information

FULL PROCESS COLOR If your ad is... • 30 column inches or smaller • 31 column inches or larger

FULL COLOR

SPOT COLOR $100 $200

If your ad is... • Any ad size

SPOT COLOR

$75 (per color)

B&W

50% OFF 50% OFF 50% OFF Party Packs

Party Packs

BALLOON LAND

123 MAIN STREET • ARLINGTON 817.123.4567 • balloonland.com

Call (817) 272-3188 for more information!

COLOR CHARGES

Color offers competitive advantage, building your brand and pulling readers’ eyes to your ad. Color is charged in addition to space and is not discountable.

Details, Examples & Pricing

COLOR ADVERTISING INFORMATION

POPULAR PACKAGES

Quantity Discounts & Specials

2011-2012 Advertising Rates and Information

WEEKLY FREQUENCY DISCOUNT PROGRAM The Shorthorn offers discounts based on frequency and size of the ad. By running on a consistent basis, you can take advantage of our best discount, receiving the greatest return on your advertising dollar.

25%

Schedule two display ads in a calendar week and receive a 25% discount on the second ad.*

50%

Schedule three display ads in a calendar week and receive a 50% discount on the third ad.*

FREE

Schedule four display ads in a calendar week and get the fourth ad free.*

* Ads must be the same size with minimal copy changes

Please visit our website: www.theshorthorn.com/ads

2011-2012 Advertising Rates and Information

1 2 3 4 5 6

Full page 5 col x 10.5” (10.36” x 10.5”) 52.5 col. in.

1 2 3 4 5 Half page 6 columns x 10.5” (10.83” x 10.5”) 63 col. in.

Half page 5 col x 5.5” 27.5 column inches

1 2 3 4 5 3/4 page 3 col x 10.5” (6.15” x 10.5”) 31.5 col. in.

1 2 3 4 5 6

2x4 4.04”x4” 2x3 4.04”x3”

BROADSHEET Eighth page 5.33” x 5” (3 col. x 5”) 15 col. in. Quarter page 3 col. x 10.5” (5.33 x 10.5”) 31.5 col. in.

Half page 5.33” x 21” 3 col. x 21” 63 col. in.

1 1 2 2 3 3 44 55 66

2x4 2x3 2col.x4” 2col.x3” 8 col. in. 6 col. in.

1/8th page 2colx7.5” 15 col. in.

1 2 3 4 5 6

PAGE SIZE 12” x 22.5” IMAGE AREA 10.83” x 21.08” COLUMNS INCHES 1 columns 1.67” 2 columns 3.5” 3 columns 5.33” 4 columns 7.16” 5 columns 9.0” 6 columns 10.83” Dbl Truck 22.83”

1 2 3 4 5

TABLOID PAGE SIZE 11.125” x 12” IMAGE AREA 10.36” x 11.23” COLUMNS INCHES 1 columns 1.94” 2 columns 4.04” 3 columns 6.15” 4 columns 8.25” 5 columns 10.36”

Call (817) 272-3188 for more information!

AD DIMENSIONS

TABLOID

Quarter page 6 columns x 5.33” (10.83” x 5.33”) 32 col. in. Full page 6 columns x 21” (10.83” x 21”) 126 col. in.

Sizses & Details

BROADSHEET

Dates & Deadlines

PUBLICATION SCHEDULE

2011-2012 Advertising Rates and Information AUGUST 2011 S 7

SEPTEMBER 2011

W 7

OCTOBER 2011

NOVEMBER 2011 F

1 2

S 5

DECEMBER 2011 S

JANUARY 2012

FEBRUARY 2012

MARCH 2012

W 7

APRIL 2012

MAY 2012

JUNE 2012

T 7

(Spring Break)

JULY/AUGUST 2012 F

S 7

FALL 2011

SPRING 2012

ITEM

DATE

DEADLINE

STYLE

ITEM

DATE

DEADLINE

STYLE

Fall Back-to-School

Aug. 18

Aug 10

Broadsheet

Spring Back-to-School

Jan. 17

Jan. 9

Broadsheet

Dining Guide

Oct. 3

Sept. 26

Tabloid

Style Guide

Feb. 21

Feb. 14

Tabloid

Early Nov.

Tabloid

Housing Guide

Apr. 10

Apr. 3

Tabloid

Finals Madness

Dec. 7

Dec. 1

Tabloid

Finals Madness

May 2

Apr. 26

Tabloid

Fall Graduation

Dec. 12

Dec. 6

Tabloid

Spring Graduation

May 7

May 1

Tabloid

DATE

DEADLINE

STYLE

Basketball Preview

SUMMER 2012 ITEM Survival Guide

June 1

May 18

Tabloid

4th of July

July 4

June 28

Broadsheet

Regular Issue

Special Section

Special Edition

Please visit our website: www.theshorthorn.com/ads

70% Connect with more than MSU students receive more than

$155 million

from scholarships, grants, loans & on-campus jobs.

(Plus income from other jobs!) Source: MSU College Portrait

20,000 students at Missouri State ! Source: MSU College Portrait

of college students say they have made a purchase or taken action after seeing an ad in their campus paper. Source: Alloy College Explorer Study

96% of college students read their campus newspaper regularly. Source: Alloy College Explorer Study

College students have more than

$37.7 billion in discretionary buying power.

Source: Alloy College Explorer Study

2011–2012 Rate Card ABOUT THE STANDARD

We can get your message in front of MSU students with print, online and on campus advertising! The Standard is Missouri State University’s student-run newspaper, produced by students and supported by advertising revenue. We publish 7,000 copies every Tuesday during the school year; they’re available free of charge at more than 50 campus and downtown locations. Every issue can be read online in a digital edition or on a mobile device via an app. Between issues, we update students on our website, Facebook and Twitter pages.

the-standard.org

PRINT, DIGITAL AND MOBILE FOR ONE PRICE!

3.167" Wide 2" High

Index

4.875" Wide 3" High

The Standard prints 7,000 copies every Tuesday during the school year (with a few exceptions for holidays). Print copies are distributed free of charge at more than 50 campus and downtown locations. Every print issue is also available in a digital edition for online readers and via a mobile app for smartphone or tablet readers. Your ad appears in the print, digital and mobile editions for one price!

DISPLAY ADS

1/8

4.875" Wide 5" High

Local Rates Multiple run rates are priced per ad

1/4H 10" Wide 5" High

1/4V

4.875" Wide 10" High

HALF 10" Wide 10" High

FULL 10" Wide 20" High

4 or more

FULL

1245

1350

1470

HALF

650

715

750

QUARTER

325

360

375

EIGHTH

185

195

205

INDEX CARD

100

110

115

BUSINESS CARD

Prices are for FULL COLOR. Subtract 12% for B/W.

RATES

National Rates Multiple run rates are priced per ad 4 or more

FULL

1375

1520

1590

HALF

710

775

825

QUARTER

350

390

425

COLUMN INCH RATES

EIGHTH

185

215

225

We use modular sizes, but if you want space by the column inch, we can do that!

Prices are for FULL COLOR. Subtract 12% for B/W.

Local: Color $13/ci B/W $11/ci National: Color $15/ci B/W $13/ci

AGENCY COMMISSION Prices are net to The Standard unless other arrangements have been made with the Advertising Manager.

INFO

MECHANICAL REQUIREMENTS The Standardâ&#x20AC;&#x2122;s weekly issue is a 10" x 20" broadsheet. File Format: PDF Resolution: 200 dpi Color: CMYK (no process or rich black) Maximum Ad Height: 20" Email Submission: standard_ads@yahoo.com We confirm receipt of all email submissions.

Column Widths: 1 column: 1.458" 2 columns: 3.167" 3 columns: 4.875" 4 columns: 6.583" 5 columns: 8.292" 6 columns: 10"

POSITION REQUESTS Ads are ROP/run-of-paper. For placement in a specific location, add 25% to the rate card price.

DEADLINES Space: A signed insertion order must be received by 5 pm Friday to reserve space in the Tuesday issue. Content: Print-ready ads must be received by 5 pm Friday prior to the Tuesday issue. Ads requiring design work must be approved no later than noon on Monday prior to the Tuesday issue.

SPECIAL SECTIONS Our themed special sections are popular with students and advertisers, too! They’re printed in a 10" x 10" tabloid format, so sizes and rates are different from the weekly issue. Special sections are our best value!

1/₈ Page

Back to Campus*

August 23, 2011

Homecoming

October 25, 2011

Basketball Preview

November 8, 2011

FRONT PAGE BANNER

Best of MSU

December 12, 2011

Spring Welcome

January 17, 2012

Housing

February 7, 2012

Want an ad on the front page? One 10" x 1" banner is available (first-come, first-served) for $115/issue.

Career Expo**

February 21, 2012 May 8, 2012

Horizontal Size

Vertical Size

Color Price

B&W Price

4.937" x 2.32"

2.406" x 4.763"

$100

$75

Graduation

1/₄ Page

4.937" x 4.763"

1/₂ Page

10" x 4.763"

Full Page

4.973" x 9.664"

10" x 9.664"

$150

$125

$300

$250

* 3,500 extra copies mailed to freshmen and transfer students on August 1, 2011

$595

$500

** 3,000 extra copies distributed at the Expo

We can put a banner on the sports page, too!

Ad space & content deadline is the Friday prior to the special section.

INSERTS Freestanding inserts make your ad stand out! Rates are $90/thousand national and $70/thousand local for inserts up to four pages. (Call us for rates on larger inserts.) You need 7,000 pre-printed inserts for our weekly issue. Minimum size is 5.5" x 7" and maximum size is 11" x 11". 70-pound paper is recommended. Inserts must have at least one straight edge. Contact us for shipping instructions. If your inserts are available locally, we’ll pick them up!

MORE PRINT OPTIONS STICKY-NOTE ADS Put a sticky note message on the front page! $300 if you supply pre-printed sticky notes (to our specs); $525 if we print them for you.

CLASSIFIEDS Classified ads are FREE for MSU students, faculty and staff! Just go to the-standard.org and use your MSU email address to place your free ad, up to 25 words. The off-campus rate for text-only classifieds is $12.50 per issue for 25 words or less. Or you can include a border and a graphic in a 1-column x 3” ad in our classified section for $22. Your ad appears in our print, digital and mobile issues. Deadline is 5:00 on Friday.

ON-CAMPUS POSTERS

ONLINE

Get your ad in front of students where they live, work, study and play! Display your 24" x 48" poster-sized ad in key locations on campus—like the dorms, student union, and library. Prices start at $125 per panel, based on number of panels and display time. Printing is FREE if you book more than three locations, or more than three months! Please check with your ad rep for availability.

Put your ad on our all-new website! Online ads are available in bundles that maximize your visibility. Prices start as low as $50/month, with discounts for semester-long placements. Please contact your ad rep for details.

ON-CAMPUS TV SCREENS Display your ad or video on any of the flat-screen TV displays in Plaster Student Union! And if you want to reach out beyond MSU, we can help you get on flat-screen TVs all over Springfield—at OTC, St. John’s Hospital, Auto Magic, and more! Prices start at just $30 per screen. Please ask your ad rep for more info.

MORE ADVERTISING OPTIONS

AUGUST 2011 SUN

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FEBRUARY 2012

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OCTOBER 2011

MARCH 2012

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

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APRIL 2012 MON

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 MAY 2012 SUN

DECEMBER 2011

MON

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NOVEMBER 2011 SUN

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 PUBLICATION DATES

SPECIAL SECTION DATES

Missouri State University Student Media Center 901 S. National Avenue Springfield, MO 65897

Student Advertising Representatives: Lauren Welker 417.836.5048 Dayle Duggins 417.836.5048 Wil Brawley 417.836.5477 Mike Manganelli 417.836.5477

standard_ads@yahoo.com

Advertising Manager: Sandy King 417-836-5524

The Standard

PUBLICATION CALENDAR

TERMS Copy: The Standard will not accept ads that are libelous; promote academic dishonesty; violate federal, state or local laws; or encourage discrimination against any individual or group on the basis of race, sex, sexual orientation, age, color, creed, religion, national origin or disability. Providing copy, photos, and/or graphics represents that you have permission to use them. We reserve the right to edit or reject any ad copy, photos, graphics or entire ads. We encourage responsibility and good taste in advertising. Political ads must show clear endorsement. Ads having the appearance of news must be bordered, show clear sponsorship, and have the word “advertisement” printed above the ad. Classified ad clients must provide specific information about “business opportunity” ads so that we may determine if the ad is in the best interest of our students. No ads will be published upside down, sideways or in any manner not consistent with traditional newspaper layout.

TERMS

Errors: In case of error or omission, The Standard’s liability, if any, will not exceed charge for the space occupied by the error. The Standard is not responsible for errors that do not decrease the value of the ad. Liability for any error is limited to the first insertion of the erroneous ad. Adjustments will not be considered unless the ad manager is notified of the error before the next insertion, or within five days following a single insertion. “Make good” ads must be approved by the ad manager. Refunds/Cancellations: No refunds on pre-paid advertising. We do not cancel insertion orders; if possible, we will reschedule your ad. Credit: New accounts must pay in advance. Established businesses with an approved credit application may be extended credit on a 30-day basis; new businesses require one year or more of operation before credit can be considered with credit application approval. Credit applications are available from the ad manager. Accounts that are unpaid after 60 days will not be extended credit, and a significant portion of the balance must be paid before further ads will be accepted. Verbal agreements, promises or waivers pertaining to credit not contained in this rate card are not binding. Discounts: Advertising clients purchasing ads at the multi-ad rate or clients receiving a discount via monthly specials must prepay to receive the discount. Clients with an established payment history may be exempt from prepayment with approval of the ad manager. Deadlines: Ad materials or print-ready ads must be received by 5 pm on Friday prior to Tuesday publication. Proofs for ads designed by The Standard must be approved by noon Monday prior to Tuesday publication. If your ad is not ready by the deadline, and you have not made arrangements with the ad manager, we may choose to run an ad we have on file for you, or reschedule your ad.

RATE CARD 2011 2012

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WHY advertise in our

WE ARE EVERYWHERE STUDENTS ARE THROUGH ADRAX, POST-ITS, MOBILE AND WEB SPONSORSHIPS

More than 41,000 Michigan State students are from out of town and The State News is their first and closest source of information. They look to our paper for sports, local news, entertainment and campus resources.

ADRAX Itâ&#x20AC;&#x2122;s hard to ignore these large process color ads above the newspaper bins where students pick up the paper. They are in the busiest lecture halls where more than 400 students are in a single class, as well as the largest dorms where as many as 2,400 students live. Whether or not students are picking up the paper, they are exposed to your ad and, at the end of the day, when the papers are gone, your message is still getting exposure.

daily paper?

As shown below by our distribution map, with more than 265 drop-off locations, we are everywhere they are. We are in the classroom, at the bus stop and in their dorms. With more than 15,000 students living on campus, Michigan State is the largest single campus housing system in the nation. Not only do these students call campus home, but about 64% of them do not have their own transportation. If that's not a captive audience, what is?

Advertising Office Phone: 517.432.3010 Fax: 517.432.3015 www.statenews.com

Gra

POST-ITS Starting this fall, Post-it ads will be added to our advertising mix giving you, our advertisers, front-page exposure. Post-Its are process color and placed above the fold drawing the eye to the ad as soon as the paper is picked up. MOBILE Students are no longer waiting to get answers; they are logging on and finding them right on their phones along with puzzles and games. Mobile advertising puts you right in their hands. ONLINE SPONSORSHIPS Want students to see your ad on a daily basis? Become an email sponsor; these daily emails are sent out to subscribers informing them of the latest breaking news. Press conferences, interviews and more can be found in the videos at statenews.com. Become a video sponsor to get your brand on the home page.

Riv er A ve.

127 Michigan Ave.

496

127

Each represents a paper drop for The State News

20112012(se).indd 2

MICHIGAN STATE UNIVERSITY

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PUBLICATION

DAILY DEADLINES

DAYS PUBLICATION

Late copy will be assessed a $25 fee.

NON-PUBLICATION

SPECIAL SECTION

SEPTEMBER 2011 S

CLASSIFIED

RETAIL Publication Day

Deadline

Monday

Wednesday 3:00 p.m.

Tuesday

Thursday 3:00 p.m.

Wednesday

Friday 3:00 p.m.

Thursday

Monday 3:00 p.m.

Friday

Tuesday 3:00 p.m.

Liner Deadline is 2 p.m., one working day prior to publication.

NOVEMBER 2011

OCTOBER 2011

Display Deadline for classified advertising is 3 p.m., three days prior.

DECEMBER 2011 S

JANUARY 2012

FEBRUARY 2012

14 14

MARCH 2012 S

APRIL 2012

MAY 2012

JUNE 2012 S

JULY 2012

AUGUST 2012

24 24

* Summer dates are tentative

20112012(se).indd 3

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LOCAL BULK CONTRACT

$2,580

Full Retail Page 6 col. x 20 inches (11 in. x 20 in.)

$645

1/4 page 3 col. x 10 in. (5.41 in. x 10 in.)

Inches

1 Year

300”- 499”

$17.10

500”- 699”

$16.70

700”- 899”

$16.50

900”- 1299”

$16.10

1300”- 1799”

$15.90

1800”- 2599”

$15.50

2600”- 4199”

$15.10

4200”- 5999”

$14.80

6000” +

$14.60

LOCAL FREQUENCY CONTRACT Requires running in 22 or 44 consecutive publishing weeks.

$1,290

$172.00

1/2 page 6 col. x 10 in. (11 in. x 10 in.)

Inches/Week

1 Year

6 Months

3-6”

$15.60

$17.20

7-19”

$15.20

$17.00

20-39”

$15.00

$16.70

40”+

$14.80

$16.50

COLOR CHARGE

1/16 page 2 col. x 4 in. (3.55 in. x 4 in.)

Color charges are in addition to regular space charges. No minimum size is required.

$322.50

1/8 page 3 col. x 5 in. (5.41 in. x 5 in.)

1 Color

$175

2 Color

$350

Process color

$500

DEADLINES $86.00

Business Card 2 col. x 2 in. (3.55 in. x 2 in.) *Rates above reflect open rate charge

RETAIL RATES

Copy received after deadline will not be guaranteed a proof. Late copy will be assessed a $25 fee. Publication Day

Deadline

Monday

Wednesday 3:00 p.m.

Tuesday

Thursday 3:00 p.m.

Wednesday

Friday 3:00 p.m.

Thursday

Monday 3:00 p.m.

Friday

Tuesday 3:00 p.m.

RETAIL COLUMN MEASUREMENTS

1 2 3 4 5 6

Column Columns Columns Columns Columns Columns

= 1.69 = 3.55 = 5.41 = 7.27 = 9.13 = 11.00

inches inches inches inches inches inches

LOCAL OPEN RATE $21.50

1’’

One column inch (actual size)

Retail display ad sizes start at 1 column wide by 2 inches deep.

1.694’’

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CLASSIFIED BULK CONTRACT Inches

1 Year

300”- 699”

$15.00

700”- 1299”

$14.80

1300”- 1899”

$14.60

1900”- 2699”

$14.30

2700”- 3499”

$13.80

3500” +

$13.60

CLASSIFIED FREQUENCY CONTRACT Requires running in 22 or 44 consecutive publishing weeks.

Inches/Week

1 Year

6 Months

5-9”

$13.60

$15.20

10-19”

$13.40

$15.00

20-39”

$13.20

$14.70

40-59”+

$13.00

$14.40

$3,096

FULL CLASSIFIED PAGE 9 COL. x 20 INCHES (11 in. x 20 in.)

$860

5 COL. x 10 IN. (6.05 in. x 10 in.)

Display Deadline Deadline for classified display advertising is 3:00 p.m., three working days prior to publication.

$1,548

9 COL. x 10 IN.

CLASSIFIED LINER RATE

(11 in. x 10 in.)

The progressive rate schedule makes it economical to run an ad for a longer period of time, ensuring that your ad obtains maximum readership at a minimum cost. Classified liner ads are prepaid.

Days

$206.40

3 COL. x 4 IN. (3.58 in. x 4 in.)

1-5 days

$ 2.50 per line per day

6-9 days

$ 2.30 per line per day

10+ days

$ 2.10 per line per day

Contracts 1 year

$1.50 per line per day

5 col. x 5 in.

6 months

$2.00 per line per day

(6.05 in. x 5 in.)

Liner Deadline

Deadline is 2:00 p.m., one working day prior to publication. Classified liner ads are also online at www.statenews.com.

EXTRAS/FEATURES Bold Words (10 word limit)

40¢ per word per day

Boxed Liners

$2.00 per day

Featured Classified

$2.00 per day

(ad appears on front page of www.statenews.com)

CLASSIFIED COLUMN MEASUREMENTS 1 2 3 4 5 6 7 8 9

Column Columns Columns Columns Columns Columns Columns Columns Columns

= = = = = = = = =

1.11 2.34 3.58 4.81 6.05 7.29 8.52 9.76 11.00

inches inches inches inches inches inches inches inches inches

1’’

One column inch (actual size)

Classified display ad sizes start at 1 column wide by 1 inch deep.

$430

5 COL. x 5 IN. (6.05 in. x 5 in.)

$68.80

2 COL. x 2 IN. (2.34 in. x 2 in.)

*Rates above reflect open rate charge

CLASSIFIED RATES OPEN RATE $17.20

1.111’’ 20112012(se).indd 5

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RATES FOR ADDITONAL

ADVERTISING PUZZLES Puzzle spaces are sold as 1 column x 2 inch spaces. Year contract: $30.00 per day 1 semester contract: $40.00 per day Interim open rate: $50.00 per day

SUDOKU Sudoku sponsorship ads are sold as 2 column x 1 inch spaces. Year contract: $50.00 per day

ADRAX Posters are printed on high gloss; 17”x 21” AdRax Deadlines: 30-45 days prior to publication Contracts are available 1-3 AdRax: $500 per month

POST-ITS All Post-Its must be 3” x 3” $100 per CPM (calculating cost per thousand) Must run 19,000; $1,900

PREPRINT RATES

Frequency preprint discounts are available with a yearly contract. Five or more insertions earn a 10% discount. 2 pages 4 pages 6 pages 8 pages 12 page 16 pages

for for for for for +

$81.00 $83.00 $85.00 $87.00 $89.00 Call: 432-3000

PREPRINT MECHANICAL REQUIREMENTS • The State News advertising department must receive at least one complete copy/ example of the proposed insert for review of acceptability before shipment. • If preprints are shipped prior to notice of acceptance, The State News will not be responsible for loss or cost of returning the shipment.

Color is included in the price

• Minimum size 4” x 6”

Advertiser may pay a printer to print them or we may do it for them. Post-its must be shipped directly to our printer.

• Maximum size 11” x 13”

• Folding of poster format inserts and other inserts constitutes additional pages.

85% OF THE MSU COMMUNITY READ THE STATE NEWS WITHIN THIS WEEK!

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• Deadline for approval of material is 7 business days prior to publication; cancellation is 5 days prior. • Complete preprint shipment must arrive no later than 5 days before the desired day of publication. • A composition charge will be assessed if the insert is produced by The State News.

SHIPPING INFO

Minimum order is 19,000 Ship in cartons or skids to: The State News c/o Michigan Web Press 10441 Enterprise Dr. Davisburg, MI 48350

8/2/11 3:09:11 PM

COPY, ADVERTISING, & CREDIT TERMS ADVERTISING POLICIES All advertising submitted for publication in The State News is subject to acceptance by the newspaper, and The State News reserves the right to reject copy at its sole discretion at any time prior to publication. The State News will not knowingly publish any advertisement that fosters the evading of or violates any federal, state or local laws or encourages discrimination against any individual group or business on the basis of race, age, gender, sexual orientation, color, creed, religion, national origin, ancestry or disability.

COPY REGULATIONS Minimum accepted advertisement size is 1 column wide by 2 inches deep for display and 1 column wide by 1 inch deep for classified. Advertisements that are deeper than 17 inches will be billed for the full depth of the page (20 inches). Unless otherwise noted, no position will be sold or guaranteed. By having an advertisement printed in The State News, the advertiser is purchasing space and circulation only. The advertiser assigns to The State News all rights, title and interest to all original art produced by The State News. Contracted space is for the sole use of the signing advertiser and may not be used by another advertiser. The advertiser assumes full liability for advertisements and links (both print and online) and agrees to hold The State News harmless for any claims that result from the advertiser providing material that could result in illegal use (i.e. providing copyrighted artwork without authorization). All advertisements shall have a clear statement of a bona fide offer or announcement made in good faith. Advertisements placed by anonymous advertisers will not be published. Advertisers must provide name, business name, address and phone number to The State News. Advertisements simulating news must carry the words â&#x20AC;&#x153;Paid Advertisement.â&#x20AC;? All political ads must be prepaid with copy and carry all information required by law (i.e. Paid Political Advertisement, Paid by Committee for Jane Doe, John Doe, Treasurer). Classified advertisements will not intentionally be misclassified at the request of advertisers. Advertising copy delivered electronically is not considered camera-ready and is subject to the same deadlines. Copy received after deadline will not be guaranteed a proof. Late copy will be assessed a $25 fee. The State News makes every effort to produce error-free ads; however, if an error should occur, the advertiser must notify the advertising manager or adviser within two business days of the error. The State News may cancel charges for the portion of ad that is rendered valueless by the error. The State News is not responsible for errors on advertisements in which advertising copy is delivered past deadline. Copy regulations are subject to change without notice.

PAYMENT & CREDIT TERMS Prepayment for advertisements is required unless the advertiser has established credit with The State News. New businesses must prepay for 6 months to establish satisfactory credit. Applications are available at: advertise.statenews.com. Advertisers with approved credit will receive monthly statements. All unpaid charges are subject to a 1.5% finance charge, compounded monthly (18% annually). Advertisers who exceed their credit limit or have an outstanding balance for more than 90 days will be denied further advertising until payment is made. Service charge for all returned checks is $40.00.

20112012(se).indd 7

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ADVERTISING ONLINE WEB RATES (4)

Leaderboard (1)

(1)

$500/Month

Impressions (20,000 minimum): $12 / 1,000

Skyscraper (2) 120 pixels $500/Month x 600 pixels

Impressions (20,000 minimum): $12 / 1,000

Large Rectangle (3) 300 pixels x 250 pixels

$700/Month

Impressions (20,000 minimum): $16 / 1,000

Button (4) 120 pixels x 90 pixels

$300/Month

Impressions (20,000 minimum): $9 / 1,000

728 pixels x 90 pixels

(3)

SPONSORSHIP OPPORTUNITIES Email Sent out daily with highlights for new posted stories 120 pixels x 60 pixels Puzzle Solutions Appear at statenews.com as a sponsor on the puzzle solutions page (2)

$50/month

Featured Classified Appear on the front page of statenews.com as a sponsor for the featured classified box; this box is present on each page of the website 234 pixels x 60 pixels

$300/month

Mobile Web (5) View statenews.com from any internet capable mobile device 234 pixels x 60 pixels

$50/month

Video Sponsor the Featured Multi-Media on the home page of www.statenews.com

$200/month

Web Submission Requirements • All files must be no larger than 80KB • Files must be in GIF, PNG, JPG, or SWF Format • SWF Files should use the ‘clickTag’ attribute • GIF, PNG, and JPG files should be 72 ppi and RGB

MOBILE WEB WITH MOBILE WEB, WE’RE EVERYWHERE YOU ARE. REACH STUDENTS ANY TIME, ANYWHERE.

(5) Tablet

(5) Phone

20112012(se).indd 8

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ONLINE HOUSING GUIDE FEATURES (4)

• • • • • • • •

Easy search and advance search options Search by rent, housing types, and amenities Sort results by rent, location, or bedrooms Include location and contact information Link to web page Google Map for each listing List price per month or per person Unlimited character summary; include all the details you want! • Upload photos • Upload documents, brochures, or applications • Upload videos

(1) (3)

PRICING ONLINE HOUSING GUIDE PRICING First Property Listed

$150/month

1-6 Additional Properties

$35/property/month

7+ Properties

See your Account Executive for additional information

ONLINE HOUSING GUIDE BENEFITS • Reach students looking for housing and parents seeking housing for their student! • Easily update your properties with your personal online account. Your new information, picture uploads, videos, and listing updates can be changed, often and quickly, to meet your needs. • No more redundant typing, easily list amenities with our online checklist. • Conveniently activate properties at peak months and de-activate them during off seasons. De-activated property listings will be saved for you to reactivate later. • Affordable monthly cost.

20112012(se).indd 9

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PRINT DIGITAL & MECHANICAL SPECIFICATIONS DESIGN SERVICES There is no charge for normal typesetting, layout and/ or design work. For extensive design or graphic services, charges may be assessed if necessary. All charges will be discussed prior to services rendered. All photos and advertisemets produced by The State News remain the property of The State News.

RESOLUTION • 225 ppi preferred (200 ppi minimum) for image files sized at 100%. • Line art (bitmap) should be 300 ppi minimum. • Rasterized text should be 300 ppi minimum. • DO NOT use art from your web site, as 72 ppi web images print poorly.

THE MSU COMMUNITY

GENERATES OVER $12 MILLION PER MONTH

AD SIZES Our daily broadsheet pages are 11 inches wide and 20 inches tall. Ads must be as many inches deep as they are columns wide (for example, a 3-column ad must be at least 3” tall).

COLOR 4-color (process): please verify that your files are in CMYK mode, rather than RGB, so they will separate properly. Spot color: please make sure that your file will ONLY print on one color plate and one black plate. Always make sure that any black & white text or art used in your color ad only appears on the black plate.

PROCESS

SPOT

GREYSCALE

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FORMAT OPTIONS PDF - preferably created with “Adobe Distiller.” The “print” and “press” presets in Distiller are good defaults if you’re not sure what to use. All fonts must be embedded. All native Adobe files (Illustrator, InDesign and Photoshop - standard or CS). Please include any linked files and convert all text to outlines. .eps (encapsulated PostScript files) NOTE: Ads designed in non-professional design applications will have to be recreated by our design staff due to limitations in generating professional printing files. We do not support MS Publisher and cannot open its native (.PUB) files. Direct questions to our graphic artists at: (517) 432-3014 You may also direct technical questions to our creative director: Sabrina Egeler: 517-432-3004

CHECKLIST • Are all fonts and art included? • Does your color separate properly? • Is your ad the correct size? See retail and classified rates for column sizes. • Is your art properly sized for its inclusion in your ad? • Is your art’s resolution 200 ppi or better? • Can you print it? The State News reserves the right to substitute a similar typeface if your font is unusable.

FILE SUBMISSION FTP is the preferred method. Most FTP clients should work.

Host: snftp.statenews.com User: snews Password: adv Directory: /

E-mail You may e-mail small (up to 5MB) files directly to: ads@statenews.com The subject line should include your account executive’s name.

20112012(se).indd 11

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Classified 6 column

5 column

4 column

FAX: 517.432.3015 FALL & SPRING HOURS: Monday - Friday 9 am - 5 pm SUMMER OFFICE HOURS: Monday - Friday 9 am - 4 pm AFFILIATIONS: College Newspaper, Business and Advertising Managers (CNBAM), Associated Collegiate Press, Michigan Collegiate Press Association, Western Association of University Publishing Managers.

20112012(se).indd 12

1 column

2 column

3 column

3 column 2 column

MAIN PHONE: 517.432.3000 ADVERTISING OFFICE: 517.432.3010

5 column

4 column

7 column

8 column

Retail

11 10 9 8 7 6 5 4 3 2 1

435 E. GRAND RIVER AVE, EAST LANSING, MI 48823

8/2/11 3:09:20 PM

ARIZONA STATE UNIVERSITY

2011-2012

Demographics Arizona State University* Student Level

Gender

Undergraduate Students

53,298

Undergraduate Students

Men 48%

Women 52%

Graduate Students

13,784

Graduate Students

Men 47%

Women 53%

Total Students

67,082

New Undergraduates

Full-Time / Part-Time

First-Time Freshmen

9,707

Undergraduate Students

FT 81%

PT 19%

Transfer Students

5,446

Graduate Students

FT 61%

PT 39%

Total New Undergraduates

15,153 * ASU Fact Book 2008-2009

Readership 82% read The State Press 63% week read The State Press more than once a 65% agree that the news and information in The State Press is useful and reliable

ASU Tempe Campus

ASU Downtown Campus

43% orarewritten likely to try out a business advertised about in The State Press 56% campus find out about events on and around through reading The State Press

ASU Polytechnic Campus

89% student-run believe that an independent, daily, newspaper is a valuable part of the University experience

Phone: 602-496-2166

Fax: 602-496-2170

ASU West Campus

Email: display.advertising@asu.edu, smclassifieds@asu.edu

Local Bulk Contract Rates

Inches Per Academic Year

Price Per Inch

Open Rate

$17.50

144”-287”

$14.35

288”- 431”

$12.70

432”- 575”

$11.50

576”- 767”

$11.20

768”- 959”

$10.60

960”- 1151”

$10.30

1152”+

$9.85

An independent daily serving Arizona State University since 1890 Local Bulk Contract Rates

Advertisers agree to purchase the minimum number of inches for each rate within the 2011-12 academic publishing period. Advertisers not fulfilling the contracted amount of inches will be billed retroactively at the earned rate at the end of the academic year.

Friday Special!

Run any ad during the week (Monday-Thursday) and get 50% off the same ad in Friday’s issue the same week. Excludes color charges.

Front Page Full Color Ad Opportunity Contact your sales rep for more information

Note: Minimum size ad is 4 column inches.

Police Beat, Page 2 Sponsorship

We do not accept 5 column ads.

Your ad appears in one of the most read sections in the paper. Individual Day .......................................................................$50.00

All rates are net and non-commissionable. Priced per column inch.

Common Display Ad Sizes and Costs Position of ads is flexible, depending on size and available space.

$420.00

$210.00

$105.00

144”- 287”

$1,377.60

$688.80

$344.40

$172.20

$86.10

288’’- 431”

$1,219.20

$609.60

$304.80

$152.40

$76.20

432”- 575”

$1,104.00

$552.00

$276.00

$138.00

$69.00

576” - 767”

$1,075.20

$537.60

$268.80

$134.40

$67.20

768” - 959”

$1,017.60

$508.80

$254.40

$127.20

$63.60

960” - 1151”

$988.80

$494.40

$247.20

$123.60

$61.80

1152” +

$945.60

$472.80

$236.40

$118.20

$59.10

Full Page

1/2 Page

6 Col x 16” 6 Col x 8”

1/4 Page

1/8 Page

1/16 Page

1 Col x 6”

$840.00

2 Col x 6”

$1,680.00

3 Col x 8”

Open Rate

3 Col x 16”

Full Page 1/2 Page* 1/4 Page* 1/8 Page* 1/16 Page*

2 Col x 12”

Volume

Relative ad sizes are represented in gray.

Cost Per Insertion

3 Col x 4”

2 Col x 3” 3 Col x 2”

*Multiple Shape Options Available

Additional Rates

(per column inch)

National Bulk Contract Rates

Column Widths Display Ads

Color Charges Specs

Cost

1.61”

Black + 1 color

$125

2 Column

3.36”

Black + 2 colors

$220

$17.70

3 Column

5.11”

Full Color

$385

1000”+

$17.00

4 Column

6.86”

Sparky’s Spot

25% of ad space

New Business Rate

$10.85

6 Column

10.36”

Contract Full Color

$270 per ad*

Non-Profit Rate

$10.85

Doubletruck

21.35”

University Rate

$10.75

Student Org. Rate

$6.00

Open

$19.85

1 Column

250”-499”

$18.70

500”-999”

Guaranteed Position is 25% of ad space

Phone: 602-496-2166

*Available only to contract advertisers

If you are a new local business (within a year of opening) or have not advertised with The State Press within the past calendar year, you can qualify for our New Business Rate. To qualify, advertiser must run 96 column inches within a 10-week publishing period. Payment in advance is required. Advertising in addition to the 96 column inches at the new business rate will be charged at the applicable bulk contract rate, (New Business inches count toward bulk contract amount).

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

State Press Publication Schedule 2011-2012

August 2011 S

September 2011

October 2011

November 2011

10 11 12 13

17 18 19

16 17 18

18 19 20

21 22 23

22 23 24

28 29 30

23 24 25

December 2011 S

January 2012

February 2012

March 2012

28 29

17 18 19

25 26 27 28

April 2012

May 2012

= The State Press Issue Dates

June 2012

= Holidays, No Classes, and/or Offices Closed

July 2012 F

= Special Edition Issue Date

Special Issues (Submission deadlines in parenthesis) 23 CAL Football Preview (11/18)

August 2011

10 Move In (8/3) 18 Welcome Back Edition (8/12)

September 2011 1 8 19 22 29

UC Football Preview (8/29) Missouri Football Preview (9/6) Career Fiesta (9/13) USC Football Preview (9/19) Oregon St. Football Preview (9/26)

March Madness (TBD)

December 2011

April 2012

January 2012

May 2012

5 Graduation Edition (11/23) 8 Stale Mess: Spoof Edition(12/5) 9 Gift Guide (12/1)

18 Graduation Edition (4/12) 30 Stale Mess: Spoof Edition (4/25)

5 Back to Class Edition (1/3) Basketball Previews (TBD)

1 Final Edition (4/25)

Special Issue Rates

February 2012

October 2011

29 Spring Break Edition (2/23) Collegiate Job Fair Edition (TBD)

24 Homecoming Edition (10/18)

November 2011

March 2012

1 Graduation Fair (10/29) 17 UA Football Preview (11/14)

Basketball Previews (TBD)

Insert Rates

2-4 Issues

$12.70 pci

5-6 Issues

$11.60 pci

7+ Issues

$10.70 pci

Quantities

Number of Pages

Cost Per 1000

Minimum

8,000

Single Sheet

$84

Maximum

10,000

4-10

$90

12-24

$95

Over 24

$105

Sizes Maximum

8.5” x 11”

Single sheet or folded - no larger than 8.5”x11”*

Inserts require approval from Advertising Director at least one week prior to insertion. Inserts must be delivered at least five business days prior to run date in boxes clearly labeled: “Insert for The State Press” c/o Signature Offset 606 South Madison Drive Tempe, AZ 85281 480-966-3030

*Note: If ordered inserts arrive at our printer and are larger than the maximum size, the inserts will be folded and the advertiser will incur a folding charge not to exceed $150.

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

480-965-6735

the state press classifieds Classified Display Ad Rates Terms

Cost Per Inch

Open Rate

$17.50

Frequency Volume Discounts 5 Times

$15.50

10 Times

$14.75

15 Times

$14.00

25 Times

$11.50

Semester

$10.50*

Classified Line Rates Commercial (rates per line/per day) 3 line min. 1 issue

$2.00 per line

Private Party (rates per line/per day) 3 line min.

$2.00 per line

All line ads charged per line, per issue.

*Must be for a minimum of 50 days to qualify. Minimum size is 2 column inches. Rates are on a per-column inch basis unless otherwise specified.

Bold Headline: Add a bold, centered, ALL CAPS headline to your liner ad for the cost of 2 lines per day (13 characters or less).

Serving ASU Directory

Tearsheets: Tearsheets are available to liner customers upon request for 50 cents each. Faxed tearsheets are free for the first insertion only. 50 cents per page thereafter.

Serving ASU is a targeted directory of services available for ASU students located in the classified section daily. Regular classified display rates apply. Help Wanted and For Rent ads do not qualify for the Serving ASU Directory. Frequency Discount: $8.50 pci 10 pre-selected run dates in the Directory during a 30-day period. 4-inch minimum for frequency discount.

Crosswords/Crossword Answers/ Sudoku Sponsorship

The crossword puzzle and horoscope page is one of our most popular and best-read daily sections. Sudoku is a fun and addictive puzzle located in our classified section and is among our most popular every day features. Individual Day: $90 Semester Contract: $70* (Minimum 13 weeks, you select the days.) Crosswords Answers: $35 per day

Column Widths

Specs

Classified

Crosswords

1 Column

1.34”

1.16” x 7”

2 Column

2.85”

3 Column

4.35”

Crossword Answers

4 Column

5.85”

5 Column

7.36”

6 Column

8.87”

7 Column

10.36”

1.34” x 3”

Sudoku Sponsorship

Classified Line Ad Deadlines: Space reservation, Copy and Pre-Pay 2PM, two business days prior to ad insertion.

Standard classified line ad formats include the first two words capitalized and an average of 24 spaces per line. Classified line ads will be billed a minimum of three lines. Any ads less than three lines will be charged the three-line rate.

Optional Features and Additions

Enhancements Bold Italics, All Caps, Underline, Shade Box, Border Box, and Center Text ........................................... Each: $1.00 per issue

Reverse Ad Want to make your ad stand out? Reverse your ad with white text on a black box ....................................... $5.00 per issue Bold Headline Center, bold and put in all caps a headline above your line ad in 10 pt. font. Must be 13 characters or less. ............................................................ Charged as two lines

Online Ad Place an ad to appear on asumarket.com ................................................. $30 for 30 consecutive days

4.35” x 2”

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

The electronic arm of Student Media, StatePress.com maintains the department’s on-line presence, as well as produces its own independent content, including on-line news and features, blogs, student polls, photos and video. It attracts visitors from around the world. The Web site receives more than 90,000 impressions per month.

Positions

Size

Local Price*

National

Home Page Premium

300 x 250

$700

$14 cpm

Top Banner

728 x 90

$550

$13 cpm

Big Button

300 x 250

$500

$13 cpm *per month

ASU State Press iPhone Application

The ASU State Press iPhone application is not only a mobile venue for News, Sports and Entertainment from our terrific student editorial staff, but a “real time” deals and events portal, that YOU control! Through our new mobile advertising platform, you are now able to instantly reach this growing consumer base with custom deals, sales, events and promotions happening only at your business at a time you specify.

Monthly Deals Pricing August 2011- April 2012

$60 per month*

* Price based on the purchase of any other ASU Student Media product, otherwise $100 per month.

DEVIL DEALS Money Saving Coupons

Reserve your full color coupons for the entire semester or school year and have the option of changing your offer in each book. Plus, your Devil Deals print ad will be available on our mobile app where you can control additional deals and at www.devildeals.com.

Coupon specs: 5.5”x 4.25” + 1/8” bleeds. Full color included. Fall 2011 Editions Reserve Date

Published

July 28

Aug. 9/Oct. 11

Spring 2012 Editions Reserve Date

Published

December 13 Jan. 10/Mar. 12

Single Side Double Side Fall 2011

$850

$1,200

Spring 2012

$850

$1,200

SY 2011-12

$1,200

$2,000

* Contact your rep for full year commitment pricing.

ASU State Press Cart Advertising

A new addition to our marketing option mix is mobile advertising signage positioned on top of our department cart! This vehicle is used all week long for events, transportation, and deliveries. Your message will travel across campus at least 5 hours per week and also parked in high traffic areas while not in motion. Get rolling and get your message moving with ASU State Press Cart Advertising!

Single Side Double Side 2 Weeks

$150

$250

Monthly

$285

$450

* Pricing includes printing and mounting.

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

Outside News Rack Advertising Our outside advertising program located in prime spots throughout campus on sidewalks and streets and at building entrances where thousand of students, faculty, University employees and Size & Specs Space Printing visitors congregate every day. Advertising Queen 30” x 82.6” $400 $120 panels are positioned on modular distribution newsracks filled with a category rich variety of Ace 43” x 20” $135 $50 newspapers including The State Press. Rack ‘em up!

State Press Magazine

Size

Specs

Price

Full Page

7.25” x 9.75”

$450

A special full-color printed edition of statepressmagazine.com will hit the Half Page 7.25” x 4.75” $300 ASU campus twice during fall and spring semesters. The issue will be filled with Hot Spots, how to articles, reviews and essays focusing on culture at Inside Cover 7.25” x 9.75” $500 ASU. Special targeted distribution all week long (on all four campuses) will Back Cover 7.25” x 9.75” $625 deliver your message and the best magazine journalism ASU has to offer. Plus additional distribution will extend the shelf-life of your message in news racks and tabletops all over campus. Check out the website for what to expect in the highly anticipated print edition.

MEMORIAL UNION POSTERS & DISPLAY CASES

Along with the electronic LCD monitors, we offer various other options in this high traffic meeting and eating place located on the Tempe campus. Per month pricing ranges from $75 to $2,100 with mediums such as inside banners, staircase display cases and various poster locations on the main level. These all are clearly visible to all Union visitors and a great compliment to your print and online advertising. Contact your ad rep for current rates and availability or click on asuadvertising.com.

Arizona PowerBuy

The Arizona Power Buy allows you to place an ad in the student newspapers at ASU and the University of Arizona with a one buy, one bill simplicity. Combining The State Press and The Arizona Daily Wildcat gives you access to approximately 54,000 readers daily. This is a market that brings an estimated $4 billion to Arizona’s economy annually, and is highly-targeted, educated and full of long-term potential for your business.

Power Buy Rates

(per col. inch)

Open

$34

240”-499”

$30

500” Contract

$24.50

inches divided equally between each publication

Color Charges Spot Color $150

Full Color $375

Prices are based on a per column inch basis

Advertising Packages

For maximum exposure, ASU Student Media recommends an integrated marketing campaign that extends across advertising mediums. We offer your business the ability to “bundle” your marketing buy, and increase ROI in the process. Reach one of the following budget levels and advertise in at least two Student Media products, and you’ll receive the corresponding discount found to the right. Ask your advertising representative about the best products for your business! Combo price is cost after discount.

COMBO

State Press Discount

StatePress.com Discount

SPM Discount

Devil Deals Discount

$1,200

$2,000

$2,750

$3,500

$5,000

$10,000

$15,000

10%

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

Digital and Mechanical Specifications Color

There are 15 spot colors to choose from. Any ad being submitted with a spot color needs to have that spot color represented with corresponding CMYK values.

Acrobat PDF

Portable document format (Acrobat PDF) is the preferred file format for electronically transmitted ads. Acrobat PDF files should be submitted as press-ready composite PDFs (separations are not accepted). Remember to embed all fonts. The minimum and preferred version of your PDF document should be Acrobat 4 (PDF 1.3).

Universal EPS

Universal EPS files are created through the Print Window of the program you use to build the ad when the command “Print to File” is selected. When sending a Universal EPS, send all font files used in the ad or create font outlines. When sending Type1 fonts, please remember to include both the screen and printer font of each font required.

Web Banners and Buttons

All files for web posting need to be formatted for web: Animated gif files or jpg, RGB at 72dpi. The maximum size allowed is 24k.

General Information

• Make sure you embed all fonts and all images that you placed in the document to be printed. • Use CMYK color values. Do not use RGB color values. • Keep your design simple. Newsweb presses do not hold registration or ink density with as much precision as sheetfed presses. Avoid fine lines, fine reverses, large solids, graduated screen tints, and tight trapping and registration whenever possible. Avoid PMS builds on type smaller than 24 pt. Avoid using type smaller than 7 points. • Dot gain on a newsweb press is more dramatic than on a sheetfed press. To avoid your halftones and color separations from reproducing too dark, use a highlight dot of about 10% (10% dot gain) and a shadow dot of about 75%. Mid tones should be set at approximately 35%. • Do not knock black type or graphics out of a light colored background. You will get better results if the black overprints the color. • When scanning photographs, use a resolution of at least 300 dpi or your photos will look grainy. • Do not use photographs that were downloaded off of the internet. These are not high-resolution images (usually about 72 dpi) and will definitely pixilate on your final product. • If you are providing a PDF file for spot colors, then you must separate the colors in the file. Acrobat does not recognize spot colors, therefore we can only print it in grayscale or CMYK. Therefore, the spot color should be represented in CMYK. • All files should be sent by email to sendads@asu.edu.

Advertising Policies and Credit Terms Terms of Payment:

• All advertising rates for The State Press are non-commissionable, net rates. No cash discounts. • All advertising is prepaid unless credit is approved through ASU Student Media Business Office. • Make checks payable to ASU Student Media. Visa, Mastercard and American Express accepted. When paying by credit card, include name of business, address, name of cardholder, card number, expiration date and the security code. Cash, personal or cashiers checks and money orders are accepted. • Invoices/statements are issued monthly for credit-approved advertisers. Terms are net 30 days; any amount open in excess of 30 days is considered past due and subject to a .0833% late fee. • All political advertising must be pre-paid. Bar and restaurant ads require pre-payment unless credit has been established with ASU Student Media.

Contract & Copy Regulations:

The State Press reserves the right to reject or edit any advertising. Advertising will be refused if it is offensive, ambiguous or deceptive, making the product or service unclear or open to misrepresentation; if it advertises illegal organizations or activities; if it maligns identifiable persons, races, religions or professions; if it is not accurate or truthful; or if it is otherwise determined unacceptable by a Student Advertising Board in consultation

Phone: 602-496-2166

Fax: 602-496-2170

with the Advertising Manager. Make good/adjustments will be considered only for those advertisements where errors occur in the following: business/ group name; address or phone number; item price; date; time; or place of event. The error must be solely the fault of The State Press. Adjustments will not exceed the cost of the advertisement and will be based on the portion of the advertisement nullified by the error. Minor spelling errors will not qualify for adjustment. Requests must be registered to the Advertising Manager within 48 hours of publication to qualify, otherwise the advertiser accepts full responsibility Guaranteed positions are sold at the Advertising Manager’s discretion. No proof will be furnished on any advertisement received after deadline. Advertiser agrees to indemnify and hold harmless the State of Arizona, Arizona Board of Regents, ASU Student Media, its Board of Trustees and its officers, agents and employees from and against any and all loss, cost and expense, including reasonable attorney fees for actions by third parties, including those arising from trademark, copyright or privacy claims and inaccurate or misleading advertising resulting from the publication of advertisement. No upside-down positioning of ads. Web addresses in ads may be checked for content. Political ads must state the source of the funds for the advertisement. For a complete copy of the ASU Student Media Advertising Acceptance Policy, please go to: http://www.statepress.com. • Column depth is 16” billable. Actual depth is 15.65”. • Depth of ads may increase in half-inch increments. • Width of ads may increase in column increments only.

Email: display.advertising@asu.edu, smclassifieds@asu.edu

!"#$%&'(#)*'!+$,-'.+$/-&*-& 2011 / 2012 MEDIA KIT

CONTENTS THE RIGHT MESSAGE. THE RIGHT AUDIENCE.

General 3. MEET THE KANSAN

Print 6. THE DAILY PAPER 7. RATES AND CONTRACTS 9. JAYPLAY MAGAZINE 10. OTHER PRINT OPPORTUNITIES 11. DISCOUNTS & ENHANCEMENTS 12. SPECIAL SECTIONS 13. PUBLICATION

Online 16. 17. 19. 20.

KANSAN.COM KANSAN.COM RATES THE GUIDE SOCIAL MEDIA

Legal 21. AUDIENCE POLICIES

MEET THE KANSAN The Kansan is a highly acclaimed student media group dedicated to spreading the latest news to all KU campuses and ensuring that the student body gets the most out of their college experience.

TOTAL STUDENTS

29,462

Our daily paper continues a century old tradition into 2011 as the most read news source of the student body, while our online resources reach out to a constantly growing audience of students and KU fanatics from everywhere in the US. The connection we have with our audience is as loyal and genuine as we could ask for, and it is our job to bring this relationship to you.

UNDERGRAD

GRADUATE

FEMALE

MALE

ON CAMPUS

OFF CAMPUS

69% 51%

CNBAM BEST COLLEGE NEWSPAPER OF THE YEAR 2008 & 2011 ACP PACEMAKER ONLINE PUBLICATION OF THE YEAR 2011 & 2010 CNBAM BUSINESS & ADVERTISING STAFF OF THE YEAR 2008 & 2007

93%

28% 49% 7%

All Statistics Provided by Newton Research

GENERAL

THE DAILY PAPER The Student Voice Since, 1904 The Daily Paper is the heart of the Kansan and the most read news source of the KU student body. The print edition is distributed for free to students and faculty Monday through Friday at KU Lawrence and Edwards campuses while digital versions can be downloaded at any time from Kansan.com.

READERS PER WEEK

20,400

DAILY CIRCULATION

12,000

DISTRIBUTION LOCATIONS

140 1.7

READERS PER PAPER

6 All Statistics Provided by Newton Research

RATES & CONTRACTS 81% OF STUDENTS READ THE THE DAILY PAPER

Local

National

Open Rate: $12.00 per column inch (pci)

Open Rate: $14.20 pci

Any Locally owned business or franchise in

Frequency Discount: Re-run the same ad, no

the state of Kansas or Cass, Clay, Jackson,

copy or design changes, within five business

Platte, Johnson, Wyandotte counties

days and earn 10% off all subsequent runs.

Frequency Discount: Re-run the same ad,

(color not included)

no copy or design changes, within five business days and earn 25% off all subsequent runs. (color not included)

Rate

Investment

$13.55

$500

$13.30

$1,000

$13.10

$3,000

$12.80

$5,000

Rate

Investment

$10.00

$1,000

$9.80

$1,950

$9.60

$2,850

$9.30

$4,550

$9.10

$6,150

$8.80

$8,500

University & Non-Prof it

$8.50

$12,300

Flat Rate: $9.50 pci

$8.20

$16,000

$7.90

$20,000

44% LJ WORLD

Student Organization Flat Rate: $7.00 pci

Popular Sizes for The University Daily Kansan

30% KC STAR

1 column

6 columns x 20.5 in.

6 columns x 10 in.

3 columns x 10 in.

3 columns x 5 in.

1.785"

Local: $1,476

Local: $720

Local: $360

Local: $180

2 columns

28% NEW YORK TIMES

3.694" 3 columns 5.604" 4 columns

7.514" 5 columns 9.424 " 6 columns

11.33"

8 All Statistics Provided by Newton Research

OTHER OPPORTUNITIES

JAYPLAY MAGAZINE Jayplay is the Kansan’s lifestyle and entertainment magazine. Distributed every Thursday along with the paper, Jayplay is the go to source for popular trends, happenings and social events in Lawrence.

Jayplay Sizes Full Page

Vertical Half

9.8 in. x 11.3 in.

4.9 in x 11.3 in

Frequency Rates for Jayplay

Kansan Coupons

Post-Its

Every Wednesday, students flip through the paper to take advantage

Front-page Post-Its are a great way to briefly

of the local deals showcased on the high quality, full gloss insert we

remind students about your services. They

call Kansan Coupons. Build your relationship with the student body

are sold at a flat rate of $40 per thousand,

by offering special deals on your feature products and track your

plus production costs (prices may vary). A

results for $410 per month!

minimum run of 12,000 is required. Please

To ensure maximum results, we print all coupons, full color, in the

see your rep for sizing and printing options.

Full Page

$405

$435

$465

$490

paper on Monday at no extra cost.

Half Page

$215

$235

$260

$280

Quarter Page

$120

$135

$155

$170

Eighth Page

$60

$80

$100

$115

Horizontal Half

Quarter Page

Classif ied Line Ads

9.8 in. x 5.6 in

4.9 in x 11.3 in

Please contact one of our friendly classified executives at (785) 8644358 or classifieds@kansan.com to place and ad. Line ads are billed at a 3-line minimum.

Classif ied Display Ads Classified Display Ads give your a chance to reach readers when they are looking specifically to make a purchase. The rates are the same as contracted or open rates. Classified Display Ads cannot be larger than 6x15 column-inches.

Preprinted Inserts ENIS

Give students something to hold onto with freestanding inserts: up

Weekly Specials One of the most read sections of Jayplay is the magazine’s back page, Weekly Specials.

single page: $67 per thousand

Students refer to this spread of local deals

4-8 pages: $69 per thousand

to decide where they can get the best food

10-16 pages: $72 per thousand

and drink specials on a daily basis. Each run

18-40 pages: $75 per thousand

also features a picture of the week, where

42+ pages: negotiable

students can submit a photo of their favorite

Deadline is 5 days prior to insertion, delivered to the Lawrence

memories out in Lawrence. Those running

Journal-World: 609 New Hampshire. Lawrence, KS 66044

an ad in Jayplay can augment their campaign

Deliveries are accepted between 7:30 a.m. and 4:30 p.m. Monday-

with exposure in that week’s Weekly Specials

Friday. Skids and cartons are accepted. The actual number of copies

for only $20. Those who are not running

distributed may vary from time to time and may differ from pub-

can still be viewed amongst Lawrence’s best

lished circulation figures. The final number to be billed to the advertiser

deals for $75.

to 12,000 copies each day. *minimum of 8,000 inserts.

can be supplied by the publisher’s representative prior to publication.

DISCOUNTS & ENHANCEMENTS

SPECIAL SECTIONS Homecoming 9/26

New Business Discount

Spot Color

Businesses that have not advertised with the

color to draw attention to your message.

Kansan in the past year will receive a 25% discount on their first two weeks of advertising in the daily paper. (special sections not included)

Guaranteed Placement

Highlight key details within your ad using multiple shades of one

Apartment Guide 2/20,

The student voice since 1904

APARTMENT

3/5, 4/2, 4/16

GUIDE

HOMECOMING 2010

traditions of years past and a

ROCK CHALK ROAD TRIP

look ahead to festivities for

for students as they search

this yearâ&#x20AC;&#x2122;s event.

for apartments, roommates

MONDAY, OCTOBER 18, 2010

The Daily Paper â&#x20AC;&#x201C; Key details in ads in 15 or less column-inches

ROCK CHALK

HISTORY | 3C

ROCK CHALK

GREEK | 8C

FOOTBALL | 10C

Legends of the fall

Total frat move

Classic clashes

How the week has evolved since its inception in 1912

Greek chapters team up to compete for the Overall Homecoming Award

The five best homecoming football games in Kansas history

The comprehensive guide

and new furniture.

Photos by Chris Neal/KANSAN

can be highlighted with spot color for $9.00 per column-inch. For Mike Gunnoe/KANSAN

ads over 15 column-inches, a flat rate of $150 will be added. Basketball Preview 10/24

!"#$%&'(#)*'!+ !"#$%&'"()"(

BASKETBALL PREVIEW

Jayplay â&#x20AC;&#x201C; $115 per ad.

WEDNESDAY, OCTOBER 27, 2010

The student bodyâ&#x20AC;&#x2122;s first

Increase the exposure of your ads by secur-

Full Color

ing your space in the daily placement or

Intensify your adâ&#x20AC;&#x2122;s ability to stand out with color. 6 out of 10 viewers

Jayplay. Enhancing an advertisement with

A look back at homecoming

!"#$%&'(#)*'!+ !"#$%&'"()"(

glance at the upcoming season

Homegame Poster Series

for both the KU menâ&#x20AC;&#x2122;s and

Posters released on game

womenâ&#x20AC;&#x2122;s basketball teams.

day, held at homegames by students.

Photos by Adam Buhler and Howard Ting/KANSAN

Relefordâ&#x20AC;&#x2122;s ready Redshirt sophomore returns to make headlines of his own

Menâ&#x20AC;&#x2122;s Big 12 The path to seven consecutive conference championships

Womenâ&#x20AC;&#x2122;s season This yearâ&#x20AC;&#x2122;s top matchups and keys to success for the Jayhawks

will notice an ad with color over a black and white ad.

KU vs TEXAS 1/22/11

Guaranteed Placement will raise its final cost The Daily Paper â&#x20AC;&#x201C; Amplify your adâ&#x20AC;&#x2122;s visibility by adding full color

first-serve basis. Ads cannot be placed on

for $12.50 pci for ads that are 13 column-inches or less. For ads

the Opinion page.

over 13 column-inches, a flat rate of $195 will be added.

A KANSAS

TRADITION

N AT I O N A L C H A MPIO NS

192 2

1923

2008

1988

1952

f i na l four 194 0 1952 195 3 1957 197 1 1974 198 6

Jayplay â&#x20AC;&#x201C; $150 per ad.

198 8 1991 1993 2002 2003 2008

big 12 c h a m p i ons 1997 1998 2002 2003

U N I V E R S I T Y DA I LY K A N S A N

by 25%. Space is available on a first-come,

2005 2006 2007 2008

!"#$%$&'()

KANSAS MENâ&#x20AC;&#x2122;S BASKETBALL

UI 8BLBSVTB XXX $FMTJVT5BO DPN

KU ONLINE COURSES Â&#x2C6; 4VIVIUYMWMXIW Â&#x2C6; )PIGXMZIW Â&#x2C6; 7TIGMEP 8STMGW

!"#$"%&$#"'( IRVSPP$OY IHY !"#$%&'('%&'%)#*)+&,

online.ku.edu/is !!"#$%

11.02.10 11.09.10 11.12.10 11.15.10 11.19.10 11.23.10 11.26.10 11.27.10 12.02.10 12.07.10 12.11.10 12.18.10 12.22.10 12.29.10 01.02.11 01.09.11

vs. Washburn vs. Emporia State vs. Longwood vs. Valparaiso vs. North Texas vs Texas A&M Corpus Christi vs. Ohio (at Orleans Arena, Las Vegas) vs. Arizona (at Orleans Arena, Las Vegas) vs. UCLA vs. Memphis (at Madison Square Garden) vs. Colorado State (at the Sprint Center) vs. USC at California vs. UT Arlington vs. Miami (Oh) at Michigan

2010 - 2011

01.12.11 01.15.11 01.17.11 01.22.11 01.25.11 01.29.11 02.01.11 02.05.11 02.07.11 02.12.11 02.14.11 02.19.11 02.21.11 02.26.11 03.02.11 03.05.11

at Iowa State vs. Nebraska at Baylor vs. Texas at Colorado vs. Kansas State at Texas Tech at Nebraska vs. Missouri vs. Iowa State at Kansas State vs. Colorado vs. Oklahoma State at Oklahoma vs. Texas A&M at Missouri

Basketball Schedule 11/7 A full gloss, high quality

NCAA Bracket Bash 3/12

(785) 841-4935 MidwestPM.com

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Analysis of all the teams in

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Top of the Hill 12/5 A look at the top establishments in Lawrence as voted

Graduation Edition 5/3

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A final look back at the last 4 years for KUâ&#x20AC;&#x2122;s graduating

Tanning Salon, Best Nail Salon, Best Apartments, Best Sports Bars, Best Beer Selection, Best Live Music Venue, Best Overall Bar, Best Drink Specials, Best Dance Club, Best Car

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Finalâ&#x20AC;&#x2122;s Guide 12/12

MONDAY, DECEMBER 13, 2010

Sudokus, crosswords and food and drink specials to en-

BACK TO SCHOOL

parents and family to cherish as well.

!"#$%&'(#)*'!+ !"#$%&'"()"(

FALL 2010

SPECIAL SECTION

tertain students during finals. Photo illustration by Jerry Wang/KANSAN

JANUARY

AUGUST

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Distribution Location

Special Section

KANSAN. COM Kansan.com is the online component of the Kansanâ&#x20AC;&#x2122;s daily print edition. Throughout the day, the site is updated with the latest breaking news, exclusive online content, opinion commentary, photo galleries and same day game coverage. It is available all day, every day to current and potential students, parents, alumni and sports fans.

43% NEW VISITORS 57% RETURNING VISITORS

VISITS

1,316,584 VISITORS

770,000 PAGE VIEWS

2,833,272 2.5

ONLINE

AVERAGE PAGE VIEWS

16 Stats provided by Google Analytics from August 2010 to July 2011

10,000

20,000

40,000

80,000

160,000

240,000

Big Box CPM

$37.40

$35.75

$31.90

$27.50

$25.30

$22

Total Investment

$374

$715

$1,276

$2,200

$4,048

$5,280

Ears CPM

$39.60

$37.40

$34.10

$30.80

$26.40

$23.10

Total Investment

$396

$748

$1,364

$2,464

$4,224

$5,544

Big Box CPM

$35.20

$33

$30.80

$25.30

$23.10

$19.80

Total Investment

$352

$660

$1,232

$2,024

$3,696

$4,752

Ears CPM

$36.30

$34.10

$31.90

$26.40

$24.20

$20.90

Total Investment

$363

$682

$1,276

$2,112

$3,872

$5,016

Big Box CPM

$30.80

$28.60

$26.40

$24

$18.70

$15.40

Total Investment

$308

$572

$1,056

$1,920

$2,992

$3,696

Ears CPM

$31.90

$29.70

$27.50

$23.10

$19.80

$16.50

Total Investment

$319

$594

$1,100

$1,848

$3,168

$3,960

Big Box CPM

$29.70

$27.50

$25.30

$20.90

$17.60

$14.30

Total Investment

$297

$550

$1,012

$1,672

$2,816

$3,432

Ears CPM

$30.80

$28.60

$26.40

$22

$18.70

$15.40

Total Investment

$308

$572

$1,056

$1,760

$2,992

$3,696

Big Box CPM

$33

$30.80

$28.20

$24.20

$20.90

$17.60

Total Investment

$330

$616

$1,144

$1,936

$3,344

$4,224

Ears CPM

$34.10

$31.90

$29.70

$25.30

$23.10

$19.80

Total Investment

$341

$638

$1,188

$2,024

$3,696

$4,752

Run of Site CPM

$26

$24

$22

$20

$18

$15

Total Investment

$260

$480

$880

$1,600

$2,880

$3,600

Homepage CPM

$20

$18

$16

$14

$12

Total Investment

$200

$360

$640

$1,120

$1,920

$2,160

Sports Inside CPM

$27

$25

$23

$21

$19

$16

Total Investment

$270

$500

$920

$1,680

$3,040

$3,840

News Inside CPM

$27

$25

$23

$21

$19

$16

Total Investment

$270

$500

$920

$1,680

$3,040

$3,840

Impressions

RATES

HOMEPAGE

Promoting your business on Kansan.com allows readers to instantly interact with your advertisement by clicking through to your website’s home page, a key deal, or virtually any other place on the web! Furthermore, we’ll track your results so that you can see your online

RUN OF SITE

ads success first hand!

SPORTS

NEWS

MULTIMEDIA Big Box 300 x 250 pixels Ears (two ads) 160 x 80 pixels Index Leaderboards

Inside Leaderboards 600 x 90 pixels

ONLINE

ONLINE 17

728 x 90 pixels

LEADER BOARDS

Blogger Plan • $150 / month (unlimited postings)

Facebook Welcome Tabs

• 4 month minimum

• $75 / tab

• $100 / month (4-6 postings)

Essentially, blogs function as electronic magazines, read by the

Welcome Tabs are capable of being interac-

niche audience that shares the same enthusiasm about its content as

tive and can be used to inform your Facebook

the providers of the blog themselves. These will become your biggest

friends of whatever information you would like.

and best customers. For the first month, we’ll will work with you to perfect the content, voice, and design of your blog to ensure that it is the perfect representation of your business. After that, we’ll take care of your blog’s upkeep to ensure that readers keep coming back. To generate the largest following, it is recommended that a blog be linked to a Twitter and Facebook account.

Facebook Coupons • $75 / month Facebook Coupons are available for a month at a time and are a great way to keep your Facebook friends involved with your page.

Social Media Package

Facebook Mini-Website

• $200 / month (4-6 postings)

• $200 / Creation

• $250 / month (unlimited postings)

• $15 / Change

• 4 month minimum • 15% off Available Inventory on Kansan.com When multiple web pages are linked together, it increases both

A Facebook Mini-Website allows you to virtually transform your Facebook page into a completely customizable flash website within

the numbers of viewers, length of time a viewer spends on a page

the Facebook interface. This is a great option to

provided by you, and the likelihood that one of pages will appear at

those who do not have another active website.

the top of a search engine like Google. By linking a Facebook ac-

SOCIAL MEDIA

count to a Twitter account and a Blog, you will gain an exponentially higher following and hold the ability to reach more people at once. Like the Blogger and Facebook & Twitter Plans, for the first month we will work closely with you to develop an online persona that will truly capture the essence of what your business provides. Then simply watch as we expand your brand’s digital following.

Students are probably already talking about your business. With the right social media campaign, you’ll be talking with them. We can help you develop a plan which will personalize your business to gain the trust of future customers and further the loyalty of current ones.

Facebook & Twitter Plan • $150 / month

Without a clear direction and thoughtful strategy, social media can pull you in all different directions. The Kansan’s Social Media Specialists have the time and know-how to engage your

• 4 month minimum As the two most used social media tools by the student body, it is easy to see why Facebook and Twitter are some of the most powerful

Facebook, Twitter, and Blogs, our Specialists are able to create, grow and foster your business’

resources your business can utilize to reach that demographic.

online persona.

We’ll set up and maintain your business’ Facebook and Twitter accounts, including all posting, photos, and other information. The

ONLINE

clientele in a lasting relationship with your brand. By customizing social media tools such as

first month will be completely focused on translating your brand image to an online persona that will communicate and attract the

audience you want to see in your store.

AUDIENCE POLICIES Acceptance Policy All advertising is subject to approval by the

Advertising published by The Kansan that contains copy, illustra-

acceptance committee. The committee re-

tions, or both created, in whole or part, by the staff of The Kansan,

serves the right to refuse any advertising that

is covered under the copyrights thereof and shall remain the exclu-

does not meet The Kansan’s standards of

sive property of The Kansan. Reproduction cannot be made without

acceptance. Any ad dealing with a politically

specific written consent. The Kansan reserves the right to insert its

or socially controversial issue will be sub-

ject to the approval of the committee. The committee shall be made up of the Business

Terms of Payment

News Room:

Manager and the Retail Sales Manager. Only

Statements are mailed on the first of the month following publica-

(785) 864 4810

publication of an ad denotes acceptance by

tion. All accounts are due and payable by the 30th of the month fol-

the Kansan.

lowing publication. All accounts more than 30 DAYS PAST DUE

adsales@kansan.com

The advertiser and/or advertising agency

will be granted additional advertising only at the discretion of the

agrees to defend and indemnify the Kansan

Business Manager and the Sales & Marketing Advisor. Any advertiser

General Manager

against any ad all liability, loss or expenses

whose billing becomes 60 DAYS PAST DUE will not be able to ad-

Malcolm Gibson

arising from claims of libel, unfair compe-

vertise until the balance is paid in full. All advertising must be paid in

mgibson@kansan.com

tition, unfair trade practices, infringement

advance until the advertiser had established credit with The Kansan.

(785) 864 7667

of trademarks, copyrights, trade names, pat-

To receive credit, the business must be established in the advertised

ents or proprietary rights of privacy result-

location for at least one year and pass a credit evaluation. The Kansan

Accountant

ing from the publication of the advertiser’s

reserves the right to require prepayment for any ads. All out-of-state

Patty Cromwell

ad. Ads that look like editorial material must

advertisers must prepay for advertising in cash or by check, money or-

pcromwell@kansan.com

have the work “advertisement” printed above

der or certified check unless the ads are prepaid through a recognized

(785) 864 4477

them. The Kansan reserves the right to in-

advertising agency or a national representative.

sert the words “paid advertisement.”

ALL RETURNED CHECKS WILL BE CHARGED $30

Contracts & Rates

One Tear sheet per ad is provided with monthly bill for display advertising. Up to three tear sheets will be provided upon request. Ad-

Kansan contacts are for a rate level, and

ditional tear sheets and copies of bills will be provided for a nominal

the Kansan may make periodic adjustments

charge.

Sales & Marketing Advisor Jon Schlitt jschlitt@kansan.com (785) 864 7666 Office

LEGAL

to the rate in each level. Current contract

Advertisers and agencies forwarding orders to The Kansan that

holders will be notified in writing 30 days

contain incorrect rates or conditions are hereby advised that the ad-

Phone: (785) 864 4358

prior to any rate adjustment, except in the

vertising called for will be inserted and charged at the regular sched-

Fax: (785) 864 5261

case of changes made after fulfilment or ex-

ule of rates and conditions in effect at the time the advertising runs

emption of a contract, when new rates may be in effect. In case of new rates adopted, The Kansan will five 30 days notice, in writing at least 15 days prior to the effective date

Advertising Director:

of the new rates.

Advertisers are subject to full Kansan policies. Contact us for more information.

Email: editor@kansan.com

Send Artwork to: adsales@kansan.com 1000 Sunnyside Blvd. Rm 2000 Lawrence, KS 66045