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ARIZONA DAILY WILDCAT

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UAPRESENTS

Centennial Hall turning 75

Fall/Winter 2011

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Terrific Tumamoc UA’s desert lab near campus offers great views, cardio workout and 2,300-year history lesson SEE PAGE 6

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T AC NT

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POETRY / 36

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August • Fall Classes Begin • Football Preview

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TBD 26th

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5 12 19 26

6 13 20 27

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2 9 16 23 30

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7 14 21 28

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NOVEMBER 2012 T

FEBRUARY 2013

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SEPTEMBER 2012 S

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May • Final Spring Issue • Commencement Issue • Freshman Orientation Issue

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April • Health & Wellness Guide

Spring 2013

7 14 21 28

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3 10 17 24 31

4 11 18 25

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2 9 16 23 30

3 10 17 24

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5 12 19 26

6 13 20 27

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6 13 20 27

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5 12 19 26

6 13 20 27

APRIL 2013

DECEMBER 2012

MAY 2013 S

1 8 15 22 29

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4 11 18 25

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ARe OPeN TO TRYING NeW BRANDs

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NeARLY 7 IN 10 COLLeGe sTuDeNTs ARe IN THe mARKeT FOR BRANDs THeY CAN BRING WITH THem THROuGH LIFe...

TuRN TO THeIR FRIeNDs FOR INFORmATION ON WHAT’s NeW FOR PRODuCTs, seRvICe & BRANDs

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18, 2011

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ents ege stud Many coll e ineligible b found to bridge cards for state

CMU faculty membe r and bargaining co-cha ir Phil Squattrito speaks get out there, make to FA members who noise and be heard,” rallied to support the Squattrito said. bargaining team

ent eral int be t the fed not think thastudents would re emt was tha less they we en.” un id Oltean eligible they had childr ies like By Dav orter yed or iversit Rep Senior ts plo ile public un University studen Wh gan ng 30,000 have d traini al Michi Roughly chigan their Centr be considere interpreut Mi n used to , the new wledge throughoced to shorte considgrams ackno h a been for s after being assis- pro es not do as suc list d y ion grocer ligible for foo part- tat e education the thouDe in ing colleg ult ered ine the Michigan r es. gram, res tance by Health Services. dents, pro of closed cas may bring media afte s of the ds member ment of ny college stu’s form san e closed cases of money conference aks with fort Inn Th For ma chigan ny amount ra Frey spe at the Com sident Lau action Monday cards, Mi distribu- a significant chigan, as ma 0 tion Pre bridge l food stamp job $20 lty Associa to puryes on a k to Mi eive up to nce do for CMU Facu of the FA voted of federa e been used basis. bac rec ista uld ts team wo t ly ng U studen eting food ass d pro97 percen tion, hav d on a month what CMSunday’s me the nth in car County by if center. 97 on chase foo ing to Isabella vices a mogh the bridge Ser ou ord received en students work stoppage thr alth Acc ich He tt wh a 00 of te, n Ba has ent s, 4,0 was tak or led to The vo to the Departm Mark Steven in Isa- gram.lsdale senior Erits enrolled support, r lab urned . Hil den percent of an unfai the FA. FA th sides ret for five hours Director istance cases closed many stucard program, Bo by n No known table because charge filed als residfood assunty had bee dnesday. rgaining l ici most of in the bridgeich she con she al practice l CMU off lier that ba esday and We de; they wil bella Co rch to April, wh some es. e of s ma ay at Severa tements ear s will Tu from Ma re student cas de to som deserving and d assisministra gress wa p.m. tod sta sse ma ered not nee leased nfirming cla spite the pro et again on 3 which we ision was to the thought did dec k ntract co me de e bac d, y s “Th ll. da nan Ha ee friend schedule the policy eral reg ce. start as change retation of fed ulation tan had two or thr use the the Ro ld “I has ion vote,they rdispute. old interpThe federal reg rk at tely cou job act iversity ISSUES d wo w its ba . t defini After the officials sai me a TH E y said the un ng groups ulation that students or be tha S | 9A ty Fre ovi tco y ek ed A CARD rar we rem uir neceslib universi red the ou ” req per posed hours seling, nt. program t conside developme ion as pro h as coun m the barleast 20 in a training said. “I ch to no cis suc ics fro “positivesee this de enrolled ible,” Stevens comice d athlet it. “We ding off to teach Steve an to be elig d ning un gness 10A a willin Monday,” sai c rela- gai A FA | on mencingdirector of publi ion decis e Smith, speculat tion tions. f job ac wouldn’t Smith NEWSt celebrate Leadan . oo t me orw Studen inf re, so sh fari, 3A no t mo e me so me to the ership Sa ges lack of giv uc t em ail , sen d a let terou t yo u alle int pr od n, ab w Group nse, 8A ou r pr ite m, ou r tio us ile l ma Wh po ed d tel ito r an t yo u thi nk we FOIA res ry foc us t is as we ll. ed ve a is ou r in pr od uc ca re ab loo k at. ay s on lin e ise as Ed ito I wi ll alw ld is ff d sh ou SPORTS make ou r sta sto ry ide as, My pr ommy sta ff an o am ple e, others Wh ile as an ext to thi s w Bellor to NF L, 3B Ch ief is r en erg y int sh up wi th ng on e ou n co mi ng be ats he ari the y mi tm en wi thi n pu t all su re we pu blian d transitio re no thi ng de rs tel l usld inkin g rat ely I’m su s we wi ll ma cu rea r ac ou sh ek ws of ou ing we an d ou r the ne thi nk we thi ng . 98 9is lly re er ly. rea me u, mb qu ick ral mo ll ser ve to ve a ga te so on e nu fro m yoI My ph an d if yo u hapr ob - ve sti nt to he ar esden du ct wi ort s. 8 rta ntl y, I wa or Eric Dr Chi ef eff sI re im po 77 4-4 33 t, co nc ern tho se ard in en Edi tor in st thi ng an d, mo ur vo ice he he ar it. co mm f the fir the Ed im wa nt to dre ss is ed iwa nt yo r. nte nt. , cm -li fe. co lem , I ad to do as pr ov ide a pe k ou r co em ail s I ch ec if thi s pa bs ite y de r My wi m, we r a .co hie f wa pr int pr od th Ou life portunit o da y, ul ed wi is the op tor @c m-st 50 tim es a pd ate d ou r sta ff ll be fill ne ws im pa ctfmty wi ople whms rsi nk of co l Dive with pe it at lea d I thi pu t tha t va rie ty nts an d the proble t & work titutiona 4 - 3 7 0 0 to and solve to interac for Ins 9 ( 9 8 9 ) 7 7l_diversity.htm ork ed to stu de ld office or ll. L 31 y. stitutiona fer w L we A nit du/In dif r H the ly. a ch.e he R view www.cmi RINE co me s ote mu different WAR h tha t w we pr om ho Ph.D. oo k at il Green, se O’Ne dent

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1D - Fam new Hab

No overnig allowed in halls until

d to ates an roomm demic year,” their good aca start a said. new Schmidt rpose of the courpu en e Th is to ay policy study and fothere Week” nce weekd dents to elcome age stu sses. This “W guests in reside and on cla no cus on e classes start peowill be at Resi“Befor t’s when dy,” halls. that’s wh said, ights, tha to stu At least, officials have will weekn uld be here s sho Life d. resdence overnight guest g. 26, ple sai w ask a midt until Au stating l Sch dents will no lticulturallowed weekdays wil Stu nt or mu necesnot be val by the ests on nt assista and gu written approor and ide viser to obtain meet with l ed al ad and wil proval 48 now ne nce hall direct , ms sary for for final ap a reside ates. e the e CenRHD ce befor all roomm the first tim y has the in advan This is Universitpolicy, hours arrives. in adchigan guest -eight hours RHD tral Mi nted this ociate “Forty ideal,” Saxe implemen Schmidt, ass Life, t the is “bu ce ce d, Joa en van r sai cretion to and of Resid blems e Rebe director ms from proschool Fay will have dis nt in an de ste RHD 0-2011 said it h the stu the 201 work wit t during was pu ful — emergency.” aw t licy r. this yea w po r was jus than The ne sLife website sLife “Last yea much earlier d. so the Re the Re dt sai we start ools,” Schmi those on mer, sent in in June to other schban includes in an- sum s newsletter , and also res OR ng nts e exp EDIT livi ide Th the res /PHOTO s. to CMU 1 with of oming SMITH u need to who go ll or off campu ome inc out on Aug. BY JEFF Hall. “Yo elc t PHOTOS students of Ronan other ha d the new “W ment- sen informing in front morning She sai re ates. s imple with letter Monday dents we nd ir roomm policy wa ng team Week” lp students bo d of the n though stu bargaini tea upport the Eve ed to he mmates, ins | 2A S . A HALL new roo s from home time nd old frie is the optimum know to “This get to dents for stu

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a Sattavar Hailee orter Staff Rep

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PHOTOS BY JEFF

Monday morning in front of

SMITH/PHOTO EDITOR

what’s the d eal? No progress, con tract talks contin ue

between CMU, Fac

This “Welcome Week ” there will be no guests in residence halls. At least, that’s what Residence Life officials have said, stating overnight guest not be allowed until s will and guests on week Aug. 26, now need written days will approval by a residence hall director and i all roommates. a This is the first time Cen- s tral Michigan Univ ersity has th implemented this policy, h and Joan Schmidt, director of Resid associate g ence Life, said it stems from problems va during the 20102011 school Fa year. RH “Last year was just awful — wo we start so much earlier than em other schools,” Schm idt T The ban includes said. those on who go to CMU living other hall or off camp in an- sum us. exp She said the new “Welcome inco Week” policy was implement- sen ed to help students bond with lette new roommates, instead of thei old friends from home. Ev “This is the optim um time for students to get to know

Ronan Hall. “You need

ulty Association

Many college s found to be ine for state bridg By David Oltean Senior Reporter

A member of the FA wears a button during a rally in support of Monday in front of Ronan the bargaining team Hall.

By Theresa Clift

| University Editor

CMU Faculty Association President Laura Frey speaks with membe 97 percent of the FA rs of the media after voted yes on a job action Monday at the Comfor center. t Inn conference

With classes sche ved 97 on what duled to begin Mon percent support, CMU would do day, Central Michigan Universit was taken stude for because of an y Faculty Associati unfair labor led nts if Sunday’s meeting on and administ tion have not reac to a work stopp ra- practice charge filed by the hed an agreeme age by the FA. FA. nt for a new cont Sever al after 21 meetings CMU officials ract resince April. leased statement Both sides retur ned to the s earlier that barga Monday, the FA day confirming voted overwhelmin classes will Tues ining table for five hours gly to allow its barstart as scheduled, day and Wednesday gaining team to despite the prog pursue “any and . No dispute. ress was made; all job actions nece sary,” which rang they will smeet again on 3 e from not show After the job actio p.m. ing n vote, the Rona today at up to teach to not attending meetings university offici n Hall. als said they , returning emails considered the and holding offic hours. outcome a THE e “positive developm ISSU ES ent.” “We trust our barg Frey said the unive “We see this aining team to mak e the decision on a willingness to decision as proposed removing rsity has if there needs to teach com- such be a job action, wha groups mencing Monday,” as counseling, t type of job actio might that be,” FA said library Steve n and Smith, director of President Laura public rela- gaini athletics from the barFrey said. tions. ng unit. The vote, which

recei

think t was tha eligible Roughly 30,000 throughout Mich students ployed o igan have While been forced to short grocery lists after beingen their Central consid- used to ered ineligible for food assis- progr b tance by the Mich am igan ment of Health Servic Depart- tation do es. college e For many college bridge cards, Mich students, program, igan’s form sands of federal food stamp of c distribuThe clo tion, have been used chase food on a mont to pur- a significa hly basis. back to M According to Isabe lla Department of Healt County students h Director Mark Steve Services a month ns, 4,000 throu food assistance cases in Isa- gram gh th bella County had . been closed Hillsdale from March to April, most of known which were stude man nt cases. in the brid “The decision was made to some change the policy back to the ered of w old interpretation of federal reg- thougdeserv ulation. The federa ht did l regulation tance required that stude . nts work at “I had tw least 20 hours per week or be that enrolled in a traini definite ng to be eligible,” Steve program ns said. “I

• PUBLIC RELATIONS •

• SOCIAL MEDIA •

Central Media Cafe

. c om

New year brings ne

Thos e of you who new to CMU migh aren’t t notic e a few chan ges to CM Life this year. A new print prod uct is the first in man y chan ges I hope to bring to the Our news mod el pape r. one that prom otes is still first” and I hope “onli ne to that this year, with incre ase direc tly goin g onlinstori es e. The seve n stori es post ed since Frida we the Facu lty Asso y abou t ciati on’s cont ract disp utes with

Smith wouldn’t speculate

w looks, focus to

CMU serve as an exam ple of our com mitm ent direc tion. I’m sure to this the following week with in post seve ral more s we will print prod uct will and our serve to com pile thos e effor ts. One of the first want ed to do as thing s I the Editor in Chie f was prov ide a more upda ted prin t prod uct, and I think our staff has work ed to put that toge ther well. With that com es a diffe rent look at how we prom ote

Eric Dresden Editor in Chief

our cont ent. Our webs ite, cm-l will be filled with ife.co m a wide r varie ty of news impa ctful to stud ents and the com mun ity.

Ce nt er fo r In cl us io n an d Di ve rs ity KING-CHAVEZ-PARKS

VISITING PROFESSORS

A FA | 10A

Central Michigan

Ins

NEWS

w Student ce ership Safari, w Group alleg FOIA response

SPORTS

w Bellore, othe transition to N

office for Insti tutio

nal Diversity

WARRINER HALL 319 (989) www.cmich.edu/Institutio7 7 4 - 3 7 0 0 nal_diversity.htm

Diversity

is the oppor to interact & work with peop view the and solve p

world

differently.

PROGRAM NATIVE AMERICAN

Life

Whil e our print not more, so shoo is a very focu sed prod uct t me an item , our ema il, give me onlin e prod uct some inforis as well. mati on, send a My prom ise as lette r to the Edito r in edito r and tell Chie f is my staff us abou t you and I will care abou t you put all our ener think we gy into shou ld look at. mak ing sure we publ Whil e our staff the news accu ratel ish is alwa ys y and com ing up with quic kly. story idea s, noth My phon e num ber is 989- of ing beat s hear ing one 774- 4338 and if our read ers tell you have a us they reall y think we com men t, conc shou ern lem, I want to hear or prob - vesti gate some thing ld init. I want to hear from. My emai l address you, is ediand, tor@ cm-l ife.co more impo rtant m, ly, I want your voice it at least 50 time I chec k heard in s a day, if this pape r.

PROGRAMS LESBIAN GAY BISEXUAL

TRANSGENDER QUEER

SERVICES OFFICE OF DIVERSITY

EDUCATION PRE COLLEGE PROGRAMS:

GEAR UP AND UPWARD

BOUND

MULTICULTURAL

ACADEMIC STUDENT

SERVICES

Denise O’Neil Green, Ph.D. Associate Vice President for Institutional Diversity

Central Michigan Life

Our Story Central Michigan Life is an independent, student-run newspaper providing student journalist perspectives on news, sports, politics, features and entertainment. The goal of CM Life is to build upon the academic journalistic excellence at CMU. We strive to inspire readers to think critically and react perceptively. Since 1919, CM Life has a rich history of providing hands-on training for students in a variety of fields: journalism, marketing, graphic design, photography, broadcast, and multi-media technology. Since its inception, CM Life has been dedicated to providing readers with complete, fair and accurate journalism. This dedication has been recognized at state, regional and national levels. With more than 100 major awards in 2011/2012, Central Michigan Life continues to set the highest standards in all areas of collegiate newspaper publishing. PHOTO CREDIT GOES HERE

2011/2012

National Awards Include: Society of Professional Journalists Mark of Excellence 2011-2012 • Online News Reporting: “Remembering 9/11,” By Jackie Smith, Adam Kaminski, Tyler Besh • General News Photography: “Occupy,” by Andrew Kuhn.

Society of Professional Journalists Mark of Excellence 2011-2012 Region4 • 1st Place Breaking News Photography: Collision – by Jeff Smith; • 1st Place General News Photography: Occupy – by Andrew Kuhn • 1st Place Photo Illustration: Student Gov. by Sara Winkler and Chelsea Kleven

• 1st Place General Column Writing: Andrew Dooley • 1st Place O nline News Reporting: Remembering 9/11 – by Jackie Smith, Adam Kaminski and Tyler Besh

College Newspaper Business and Advertising Managers 2012 • 1st Place Advertising Representative of the Year: Julie Bushart • 1st Place Best Display Ad Campaign: The Central Review - Reading Kickoff Event • 1st Place Best Newspaper Promotion B&W: CM Life: Focused on CMU • 1st Place Newspaper Mktg/Promo Plan: Central Michigan Life

State Awards Include:

2011 Michigan Press Association Division I News/Editorial • 1st Place General Excellence: CM Life Staff • 1st Place Online Newspaper: CM Life staff • 1st Place Feature Story: Randi Shaffer, Tough Transition (Vibe Cover), Feb. 23, 2011 • 1st Place News Photo: Sara Winkler, Scenes from Sidelines, Nov. 8, 2010 • 1st Place Feature Photo: Libby March, Helping Haiti, Aug. 30, 2010 • 1st Place Sports Photo: Victoria Ziegler, The Rough Stuff, Sept. 13, 2010 • 1st Place News Page Design: Chelsea Kleven, Roscoe resigns, April 6, 2011

Advertising/Promotion: • 1st Place B&W: Joey Hamood, Addiction Solutions • 1st Place Full Color: Shawn Wright, CMU Athletics • 1st Place Special Section: CM Life Staff, Events Center • 1st Place In-House Promotional Ad: Shawn Wright, Focused

2011 Michigan Press Photographers Association • 1st Place College Photographer of the Year: Jake May • 1st Place Sports Portfolio: Jake May • 1st Place Sports Action Photo: Jake May • 1st Place Feature Picture Story: Sean Proctor

Who Reads CM Life?

cm-life.com www.cm-life.com has been awarded Best Michigan College Newspaper Website annually since 1999. Our site offers unique content that engages our users – including RSS feed, blogs, podcasts, slideshows, videos, virtual editions and social networking.

Central Michigan Life is right at the heart of CMU and is the most read news source of the student body, faculty and staff. The print edition is distributed for free Monday, Wednesday, and Friday, on campus and throughout the community. Digital versions can be downloaded any time from www.cm-life.com

VISITS

1,026,787

READERS PER WEEK

VISITORS

108,900

627,870

DAILY CIRCULATION

11,000

PAGE VIEWS

2,627,027

DISTRIBUTION LOCATIONS

180

READERS PER PAPER

3.3

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Central Media Cafe

Source: 2010 Scarborough Research, NNN Study, Readers Per Copy Data

in ails ce to see his CNN be small det school’s offi re they watched here might back to that The ers. us hysterics.” hit the Tow t acing that bring ond plane tha ent’s grim as the sec always remember day — a par ion, the smell m’s will I d “An ress k on my mo what facial exp g or the simple — the loo g nt win me kno mo ing burnin flag. p, the not Shelof someth an face, the gas king at me,” the an Americ died on 9/11 loo . “She just display of say, then ple to said peo 0 ior hiw ip sen Close to 3,00 cks Central Mic by Townsh , and she didn’t kno of atta me pening.” ed as “Anin a series looked at t was hap 1 headlin wha 200 in lain ool gan Life ” how to exp kid in sch of Infamy. not every olded. other Day were glued to their However, as they unf ges the events Jacquelyn of Americans ens. Recurring ima ned s- lear scre nHills senior out of a disa television Rochester others, lear something ple got like a lot of looked like 10 years later, peo Keenan was the attacks until she with g of a general ter film. And— including those ing nothin r-old had e The 11-yea buildings had University everywher t Michigan y home. tha in the tral re ing was Cen ctly whe ties to understand her neighbor, who ember exa s. r rem afte new can hit — - been rd, broke the dent Govern t the National Gua followed, Keenan were. ataio, Stu actual years that nt, though the Vincent Cav the side In lyze pre that t on to ana ociation reordinary ment Ass said she wen attacks and the awa out of the n the nothing was n he was called dow in her own impact of whe spurred with morning to meet his ness they ool’s office ed, my ily. to his sch with fam e year after it happen Amerieat r. to the out mo “Th up an t, was going ted to put ryMaybe he enth-grader though mother wan know, because eve sev said. family, the t. 11 is his mother’s can flag, you ing patriotic,” she t like feel after all, Sep body was had to wai d four ember we ody birthday. “And I rem s ... because everyb khad hijacke ts oris h But 19 terr the afternoon, bot three month and I remember thin by de , and Tra ld just World planes, wanted one ‘Wow, before I cou ers of the , er.’” the twin tow York City had col- lay ing as a kid erican flag wherev New on in Am tag ter an Pen Cen the go get section of a plane had lapsed, a 6A Virginia and lvania field. A JUMP | in ruins in o a Pennsy

59.8% NEW VISITORS

40.2% RETURNING VISITORS

Source: Google Analytics Overview July 1, 2011 through June 30, 2012

A $442 Million Market

W it hin your reach!

The 18-30 age demographic is the most influential consumer market in Mt. Pleasant and Isabella County. Todayâ&#x20AC;&#x2122;s Central Michigan University students are forming brand and product allegiances while spending their college years - on average 5 years - here in the Mt. Pleasant community. The 21,200 students at CMU will spend $442 million in our market annually, of which $80.5 million will be on discretionary purchases. A recent study of the impact of CMU on Isabella County and the state of Michigan also found the university sparked more than $800 million a year in economic activity, and stimulating directly or indirectly approximately 12,000 jobs in our area. The study estimated students donâ&#x20AC;&#x2122;t just spend on pizza and books. Rent, general merchandise, utilities, gasoline, auto repairs and physicians and dentist categories also benefit from the CMU market. In addition, CMU employees spend about $96 million a year in the county. CMU and the stimulus of student, faculty and staff spending make for a robust, local economy.

Why is this market important to your business? 97% of CMU students make all of their

purchases off campus

90% of CMU students have checking accounts 90% of CMU students own a computer 80% of CMU students carry a cell phone 75% of CMU students work during the school year 74% of CMU students own a vehicle

What will they purchase? $21.2 million

CMU students will spend on groceries. Averaging 4.7 trips to a store in a month.

$13.4 million

CMU students will spend on gas and auto repair and maintenance during the year.

$12.7 million

CMU students will spend in restaurants. Averaging 5.2 trips to their favorite places during the month.

$5.8 million

CMU students will spend on alcohol purchases annually.

$5.3 million

73% of CMU students purchase meals off campus

CMU students will spend on clothes and shoes each year.

70% of CMU students have 1-3 credit cards

CMU students will spend on personal care products this year.

57% of CMU students are over 22 years old 43% of CMU students are 18-21

$4.2 million $3.2 million

CMU students will spend on movies, DVDs, Music and Video games this school year.

We Deliver Results!

“I like CM Life because almost all of the articles relate directly to me as a student. I also like how I learn something new every time I read it.”

College newspapers continue to be the strongest medium for reaching this affluent campus market. Central Michigan Life is the clear choice in the Central Michigan market. CM Life’s unique and relevant content, along with CM Life’s multi-media offerings keep students appraised of news, sports and advertising deals on a minute by minute basis.

90% of all students have read a CM LIFE in the past 30 days. 80% of CMU faculty and staff read CM LIFE weekly. 80% of readers have read at least one of the past five issues of CM LIFE. 3.3 is the average pass along rate of each copy of CM LIFE. 90% rank campus news as the number one section they look for in their

Mitch Reetz

CMU Club Baseball Member Business Major and Mt. Pleasant Sophmore

newspaper, followed by entertainment (69%) and sports (50%)

70% of students say they’ve been motivated to take some sort of action after seeing an ad in CM LIFE.

78% of students have used a coupon or special offer. Ranked nationally

Central Michigan Life is consistently rated one of the top college newspapers in the country by the Associated Collegiate Press during the past 30 years.

Reliable coverage

CM LIFE is considered the #1 source of information about local events and business advertisements for CMU students, staff and local Mount Pleasant residents.

Extensive Reach

CM Life reaches more than 36,300 potential customers with each issue.

Free to all

. c om

Central Media Cafe

CM LIFE publishes 11,000 copies every Monday, Wednesday and Friday during the academic year, and is available FREE at more than 180 locations on campus and in the Mount Pleasant community. Sources: re-Fuel College Explorer Survey October 2011; MSSMedia.com 2011 Overview of the College Market; The Morning Sun, Michigan Report on CMU economic impact study, February 22, 2009; MORI Research/Alloy Media & Marketing College Newspaper Audience Study, 2009; Scarborough Research, NNN Study 2010.

2012-2013 Publication Calendar AUGUST ‘12 SCHEDULE OF EVENTS • August 23, 2012

Back To School Edition Publishes

• August 27, 2012

First day of Fall 2010 Classes

• August 30, 2012

First Home Football Game vs. SE Missouri

• September 3, 2012

Labor Day. No edition, no classes

• September 8, 2012

2nd Home Football Game vs. Michigan St

• September 10, 2012 CMU 120 Year Celebration Begins

• September 24, 2012

Best of Central Michigan Publishes

5 6 7 12 13 14 19 20 21 26 27 28

• October 20, 2012

Homecoming vs. Ball State

• October 27, 2012

5th Home Football vs. Akron

• November 3, 2012

6th Home Football vs. Western

• November 17, 2012 Final Home Game vs. Miami

• November 19, 2012

Last issue before Thanksgiving

• November 22-25, 2012 Thanksgiving Recess

• December 5, 2012

Last regular issue of Fall semester • December 7, 2012 FINALS ISSUE • December 15, 2012 Graduation • Dec. 16 - Jan. 6 Holiday Break

• January 7, 2013

Spring semester begins. BTS Edition

• January 21, 2013

Martin Luther King Day. No classes • March 3-10, 2013 - Spring Break.

• March 11, 2013

Classes/publishing resume. • March 29, 2013 Good Friday. No paper.

• April 25 - 26, 2013 Gentle Thursday & Friday (no classes) • April 24, 2013

Last issue of Spring semester/FINALS ISSUE • May 4, 2013 - Graduation.

• May 15, 2013

Summer (weekly) publications begin.

2 9 16 23 30

3 4 10 11 17 18 24 25 31 1

DECEMBER ‘12 2 3 9 10 16 17 23 24 30 31

• October 12, 2012

3rd Home Football Game vs. NAVY

1 8 15 22 29

EASTER

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OCTOBER ‘12

6 7 8 1 13 14 15 7 8 20 21 22 14 15 27 28 29 21 22 28 29

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7 8 14 15 21 22 28 29

APRIL ‘13

31 1 7 8 14 15 21 22 28 29

SEPTEMBER ‘12

4 5 11 12 18 19 25 26

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NOVEMBER ‘12

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FEBRUARY ‘13 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28

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SUMMER PUBLICATION: EVERY WEDNESDAY - MAY 15 THROUGH JULY 31, 2013

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Open Net Rate: $11.55 pci

NATIONAL REPRESENTATIVES: 1. 51 W. 26th Street, 12th floor, New York, NY 10001, (212) 401-0070 www.refuelnow.com Campus Media Group, Inc. Two Appletree Square, Suite 439, Bloomington, MN 55425 (952) 854-3100 www.campusmediagroupinc.com OnCampus Advertising 164 Canal St., Suite 301, Boston, MA 02114 (617) 523-9801 www.oncampusadvertising.com

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LIFE CE NT RA

Gosse makes impact as she adjusts to college lifestyle, 7

30” - 59”......... $10.75 60” - 119”...........$10.50 120” - 239” ...... $9.95 240” - 399”........... $9.30 400+”....... $8.30

AN L MI CH IG

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BONUS! With all signed frequency agreements, you get TWO FREE COLORS per contract period. Limited to available colors. A $180 value!

ity asking for h ball, 3 Phi Mu soror sign giant beac donations to

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ity, gton Universvice t Western Washin of inter- Daniel Shelley, assistan ent mano a series will underg nt for enrollm of unforums. former asso- views and open s finalists vis- preside t and director at the agemen Cherise Peters, nt for enrolladmissions Three previou held open foan exTechnolr at dergraduate vice preside s and campus after Institute of of April. that ciate services and registra will ited campu and May. will visit Rochester as ide search ment University, rums in April Khoury, senior ogy were all finalists could not forums tended nationw Love Georgia State ay. spring. The Melik Peter for Strategic PoIngersoll andcomment. began last during both candi- visit campus Thursd co-chairnt21, 2011 Univerfor vice preside committee y, Nov. will be held from 4 to 5 p.m. in the Monda of Upper Iowa presi- be reached Search at g dean ll, Univers Life n visits sitionin Ingerso in, vice Center’ Michiga Michigan next dates’Bovee University man Chris Professions, sity, Eileen Coughl Affairs and Central Central y@cm-life.com of Health open forums the or of Student s at universit sity is holding finalists seeking Lake Michigan Room. vice College dent for Love, a profess two , associate Support Service ced in and Kevin week for of the first vice presAcademic Steven Johnson ent man- management, announ t candidates for enrollm the position ent and Studen president Howard University, the release that the at ident of Enrollm team in a press agementcampus Monday. Mens.’sannoun Service will visit CMU l ced VPESS finalists travetwo cm-life.com to release that Section B

SPORTS

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Ashley miller

78 fewer students on campus this year

HA MAC C

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Forum to focus on future of higher ed Smith By Alayna Staff Reporter

ns local politicia State and leaders will meet ity future of and univers discuss the Monday to on in Michigan. higher educati The semiannual Griffin Policy Forum “The cover will Future of Highon er Educati n” in Michiga and will begin the George Ross at 7 p.m. in Hall Powers by the Ballroom. is sponsored EnThe forum Marjorie Griffin Robert and in American GovAPHER Chair Humandowed TAFF PHOTOGR y College of ASHLEY MILLER/S n Week on Wednesda Behavioral ernment, the PHOTOS BY Preventio Social and of ities and as part of Suicide department s, and the related to suicide Miches Science experienc at Central symbolize their political science balloons to ity. release yellow igan Univers will be moderated in a circle and stand SerThe event students Library. of Booth News About fifteen l Charles V. Park by Peter Luke s include Michae evening outside vices. Panelist e director of the uniBoulus, executiv and stateAPHER ts’ council AFF PHOTOGR presiden Don Gilmer, time. ADAM NIEMI/ST we’re comMichigan, of house know n versities points “We n of Michiga equiva lent “I think past chairma and higher educaparing she said. appropriationriation committees, in time,” way of doing it. tion approp Future Inc. it’s a good way most other Ohio. Michigan in Geneva, ity PresiLou Glazer, afternoon That’s the do it.” ships Sunday t, and Univers sities Champion cant Presiden MAC univer signifi at the Ross. most 3-2 over NIU dent George of onThe d Chair Maxine s after winning the drop Griffin Endoweis excited to have -any- s with teammate chang e was me-incelebrate she first-ti Kelly Maxwell s setter en Berman said group on the panel campu Sophomore (FTIAC ) freshm persuch a diverse issue at hand. college ts, a 7.5 the many to discuss by 316 studen fall 2010. It will bring they from as “The panel cent loss percen t loss perspectives,ely about different was the largestar enrollm ent er talk separat Staff Report can each it ties to the budget, of the one-ye. Favazza | the issue as institutions and the By Jamie compa risons FTIAC freshof west of the said. the history Off-ca mpusent, howev er, aspects,” she ed by the pond she phical sitting was philoso man enrollm evening when and will be structur Corrine Kay 2 The forum half dedicated to y Wednesday Lodes A LOSS | Park Librar Kristo.pher Reporters By setwith the firstion overseenreby the d nearby Staff Charles V. | inflate Sophomo find half ns being almost panel discussand the Adam Niemi and I Kelly Maxwell ter second as – Cinderella noticed balloo to take a walk, ballann and moderator, 2011 sets the night I decide GENEVA, Ohio ball. open questio e. hitCMU FALLent: outside will be an the “The one audienc junior ts an for the said. always spoils30 DeWeerd studen Enrollm ter Val coordiswer session ning,” Kay Mid-Americsince 1982 for w Overall , CHSBS to spike the first found about this happe ts,hip prepares Sarah Buckley ng pions and events, a freshman It was writin though and it 28,311 g cham Arbor team ball marketi Ann the of during raduate rence ball Griffin s The nator of NIU balloo Confens es against w Underg they gan volley audiencmatch ern Illinoi 21,698 helium-filled Centr al Michi MAC butterflies beentheglad said past Enrollment: enrollment: g No. 1 North always Sunday at speak with yellow purple paper te s onthe of it, oustinthe championship. forums have ionships pto nity m a w Gradua h prayer C most opportu the coach Ohio. made poems and winningto launch to have the in thisinformat. Geneva, 6,613 said head . ent: n’s string. Sunday, Kaitlynto her father y Enrollm I heard,” to a balloo alling prepar their minds is a LEFT: in five sets good opportu w Minorit attached note andthat’s the bench then tied onlic outside prepares circle balloon and forum ours,’ the a talk g her is evening symbo and to sent y “The Schultz a on in was formin team’s 4,718 holds “‘This Wednesda s, faculty an (FTIAC) e Corrine Kay symbolic balloon release They were into the sky aced sets, NIU Arbor about to serve. about freshman nity for student w New Freshm balloons Week an outsid fast-p Erik to learn more ns in andOlson 3,899 and Week. when freshmAnn Suicide Prevention tion party community asking questio the15-11 butterflies In five, eloud Enrollment: a the before ADAM NIEMI/ Preven for an se by the STAFF the panel al, becau the issue ed the ball Charles V. Park Library. part of Suicid w Other Freshm early from smash listening to 1,191 was person homethe launch as APHER event addition to said. n McIntyre Enrollment: PHOTOGR that Kaitly an , but the |5 ago,” Kay hitter the break ng it into “I found out A FORUM w Total Freshm e two years intobest.” 5,090 lead the from suicid a 2-0 match t win. up, sendi Enrollment: Dad, you’re d itbut had my dad died CMU “I an raduate Studen miss you nation evene w Underg Arbor freshm fly read, 0 in the n’s going to land, Her butter No. 16 team e Kay, Ann balloo set. Credit: 284,20 t Credit | 2B SCorrin where that deciding te Studen A CHAMP w Gradua a fifth and “I don’t know said. ONS | 2 Hours: 43,106 A BALLO sees it,” she I know he of Jail y re the Office up for Count lla Sco *Data from Research two hooked Isabe After w rd owns. boa g n Institutional touchd

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LEASING

PARTY!

M 21 2-6P , NOV. MONDAY

00 (989) 779-83 M .CO

CBEECH

BONUS! When you sign a bulk rate agreement, you also receive ONE FREE COLOR per contract period. Limited to available colors.

Ad Deadlines

ROP Display and Classified Ad deadlines are at Noon, Two business days prior to publication.

Color Rates pci = per column inch

Black plus one color.................. $2.00 pci Black plus two colors................. $3.50 pci Full Process color....................... $4.00 pci

Artwork and advertising created by Central Michigan Life is copyrighted, but may be used with permission. Usage will be subject to a $25 licensing fee per use.

Classified Advertising All rates are per column inch, per contract period. Open Rate: $15.25 Student Organization / Non-Profit: $10.75

Classified Display Rates

Monthy contract, minimum number of inches placed in the same month.

60” - 119”........ $11.95 360” - 499”..........$11.25 120” - 239” ..... $11.75 500+”...................$10.75 240” - 359”...... $11.50

Classified Line Rates

Cost per day. Base rate includes 15 words or less. Each additional word is 20¢. All classified ads appear on our website daily at no additional charge. You can link your classified at to your website for $1.00 per day. Friday ads are on our website all weekend.

1-2 days............ $7.75 7-12 days.............. $7.25 3-6 days ........... $7.50 13+ days............... $7.00

Classified MIghty Minis

Run your ad every day at incredible savings! The CM Life Classifieds maintain high readership, and give your business the eyes of more than 36,300 daily readers perusing the classifieds, crosswords, sudoku, and comics. 1 col. x 1.5” ads Sign for a month, or a year! Week1: $15.00/day, Week 2: $10/day, Weeks 3&4: $7.00/day

Sudoku, Crossword & Horoscope

Take advantage of the power of time invested in these engaging, fun, addictive reader activities. Sponsorship is an inexpensive way to promote top-of-mind awareness for your business. $30 per week for a semester (14 weeks).

. c om

al ntr afe e C aC i ed

Special Sections / Promotions Weekend 101 Make your business part of CMU’s Weekend 101, an exciting visual “corkboard” that’s chock full of ideas of things to do for each upcoming weekend. Publishes on Fridays. FREE FULL COLOR. Open Rate $14.95pci. 6” - 14” Ads $10.75pci. 15” or larger $8.75pci. Autoline Break into the $13.4 million market at CMU! College students have emerged as a powerful force in the automotive market, spending on average $9,860 on individual purchase. On average, 13% of CMU students are ready to buy a car each year (Not to mention our faculty/staff and local community readers). Autoline delivers your message to that audience every Monday at a special rate… including FREE FULL COLOR - a $260 value! Open Rate $14.95pci. 6” - 14” Ads $10.75pci. 15” or larger $8.75pci. Religious Corner Published every Friday in print and online, featuring local religious communities. Reach local residents, CMU students, faculty and staff with information about your services, special events & activities. Contact your account executive for rates and online opportunities! CENTRAL fairways Published on Fridays from April - September, our special golf pages reach local residents, CMU students, faculty and staff with information about your course’s special rates and tee times. Packaged with an online ad, you can really “drive” the message home! Contact your account executive for rates. August • Back to School CMU • Campus Cash • Apartment Life

November • Basketball Preview/ Rose Rowdies • Apartment Life

September • Best of Central Michigan

December • Central Review • Graduation/Finals Week

October • Sweetest Day • Homecoming • Western Weekend

January • Back to School CMU • Martin Luther King, Jr. Edition • Campus Cash

February • Valentines March • Apartment Life APRIL • Central Review • Graduation/Finals Week • Summer Orientation/ CMU Welcomes You

Apartment Fall 2009

Browse through the best selection of apartments, residence halls and townhomes near Central Michigan University.

www.cm-life.com www.centralmichiganapartments.com

Central Michigan Life

Distribution

Since it’s founding in 1919, CM Life has been a key source of news and information, not only for Central Michigan University, but also for the local community in Mt. Pleasant.

11,000 papers are distributed free on Monday, Wednesday, and Friday during the academic year and 6,000 on Wednesday during the summer months to more than 180 locations in Mt. Pleasant and the CMU campus.

Community Locations 7-11 stores (2) Amoco (High St.) Arbys Art Reach Store B-Tan Baymont Inn Big Apple Bagels Biggby’s (Bluegrass) Bio Life Bird, The Bottle ‘n Barrel BP (Bellows St) Brass Cafe Burger King Campus Laundry

Campus Salon CART Celebration Cinema Central Michigan Comm. Hospital Chamber of Commerce Chemical Bank China One CITGO Coldwell Banker Comfort Inn Copper Beech Townhomes

Cottage Inn Pizza Crankers Culvers Dairy Queen Diner, The Dover Court Dragon Express Empty Keg Fairfield Inn Hampton Inn Happy Pizza Holiday Inn Ice Arena ICTC Image Sun

Independent Bank Isabella Bank & Trust Isabella Co. Building Isabella Co. Sheriff Isabella Court House Isabella Med. Center Jimmy John’s (2) K & S Party Store Kaya Coffee Kroger Little Caesar’s Malt Shop Mancino’s Maui Tanning Max & Emily’s

McDonalds Meijer Mid Michigan Comm. College Mid Michigan Health Park Mission Pharmacy Mission Store Mountain Town Station Mt Pleasant City Hall Mt Pleasant High School National City

Next Door Food Stores (4) O’Kelly’s Old Mission Party Store Panera Bread Papa John’s Park Place Apartments Pita Pit Qdoba’s Ric’s Food Rite Aid Robaire’s Ruby Tuesdays

Sagamok Shell Shell (Broomfield/ Mission) Shell (High Street) Speedway (Mission) Stan’s Diner Starbucks (Pickard) Stonecrest Apartments Subway (3) Super 8 Motel Tall Grass Apartments

Tendercare The Eyesite The Forum Apartments The Store The Village @ Bluegrass Timber Creek Apts. ToDD’s Tribal College Tribal Employment Center Tribal Operations Center Triple Deuce

University Cup University Meadows Urgent Care Urgent Care Express Veterans Memorial Library Walgreens (2) Walmart Wellness Central Winchester Towers

MOSHER

Baseball Stadium

Softball Complex Football Stadium

STADIUM MALL

Basketball Arena

Applebee’s

LEATON RD.

BELLOWS PRESTON

BROOMFIELD

PBS/Welcome Center Pearce Hall Powers Hall Robinson Res Hall Rose Arena Rowe Saxe/Herrig Res Hall SBX Sloan Hall Smith Hall Special Olympics Student Activity Center Sweeney Res Hall

nn Mt. Pleasant Zip Code 48858 nn Central Michigan University Zip Code 48859

Mt. Pleasant Shopping Center

BLUEGRASS Union Commons

OLD MISSION

CRAWFORD

Education Building Finch Fieldhouse Foust Hall Grawn Hall Health Professions IET. Building Indoor Athletic Center Kassell Res Hall Kulhavi Res Hall Larzelere Res Hall Merrill ResHall Moore Hall Music Bldg Park Library

LEGEND nn CM Life Rack Locations

Campus Locations Alumni House Anspach Hall Barnes Hall Beddow ResHall Brooks Hall C-Store (Kassell) Calkins Res Hall Campbell Hall Chip Facility CMU Power Plant Extended Learning Dow Science Complex DPS/Combined Services

2 pages........ $55 4 pages........ $57 8 pages........ $59

Soaring Eagle Casino & Resort

Saginaw Chippewa Tribal Operations

HIGH ST.

Walmart • • Menards • Dick’s Sporting Goods Sams Club • • Kohl’s • JoAnn Fabrics • TJ Maxx • Bath-n-Body • Kroger

DEERFIELD

Cost per Thousand (cpm)

Renaissance Academy

Indian Hills Shopping Center

N E

Inserts

EAST M20

ISABELLA RD.

LINCOLN RD.

E. C A MP U S D RIVE

P U S DR WES T CA M

BROOMFIELD

Mid Michigan Community College

BROADWAY

MISSION ST. (BUSINESS 27)

TO BIG RAPIDS

MAIN ST.

HIGH ST.

FRANKLIN

WASHINGTON

West Intermediate School

M20

PICKARD

Celebration Cinema

TO MIDLAND & SAGINAW

City Hall

WEST

Culver’s

Meijer

CRAWFORD

BRADLEY

MICHIGAN

Ruby Tuesdays

Mount Pleasant

Thorpe Res Hall Towers Complex Lobby Tribal College Trout Residence Hall UC Bookstore UC Food Court UC Lobby University Events Gen. Counsel Warriner Hall West Hall Wightman Hall Woldt Computer Lab Woldt/Emmons Hall

nn Downtown Mount Pleasant

127 SOUTH

12 pages.........$61 16 pages.........$63 20 pages.........$65

For each additional page, add $2.00 cpm. Minimum order is 11,000 pieces. Minimum size: 3.5” x 5.5” Maximum size: 10.5 x 11.25”

Delivery:

Inserts should be delivered in cartons or skids, and arrive 5 days prior to publication to:

News Web Printing Services

1005 East Fairplains, Greenville, MI 48838 Attn: Kathy Kent

Product Sampling: Call for Quote.

Popular Sizes for Central Michigan Life Full Page: 6 col. x 21 in. local: $1883.70

Half Page: 6 col. x 10.5 in. local: $941.85

Column Widths 1 Column =.........1.61” 2 Column =.........3.38” 3 Column =.........5.16” 4 Column =.........6.94” 5 Column =.........8.72” 6 Column =.........10.5” Narrow Web Six Column Format Quarter Page: 3 col. x 10.5 in. local: $470.93

Innovative Ad Sizes

Eighth Page: 3 col. x 5 in. local: $224.25

Size of Printed Area: 10.5 x 21 Offset Printing. 85 line screen or better

These ads really stand out!

• They offer strong visuals in full color • It’s the only advertisement on the page • The editorial content wraps effectively for impact

Call for a quote (989) 774-3493

Central Media Cafe Stair Stepper

“L” Shape

1 column = 1.61” wide ––––>

2 column = 3.38” wide –––– >

. c om

The Curve

3 column = 5.16” wide ––––>

4 column = 6.94” wide ––––>

5 column = 8.72” wide –––– >

6 column = 10.5” wide –––– >

Niche Publications

APARTMENT AN CENTRAL MICHIG

SUMMER 2012

Apartment Life

Central Michigan Apartments.com More than 12,000 Central Michigan University students rent apartments and homes during the academic school year... the largest group of renters in Isabella County! Each year, new, returning and transfer students and their parents look for information on apartments and rentals to suit their needs. Apartment Life and CentralMichiganApartments.com help these renters connect with the local housing market.

Here’s how it works: The printed edition is distributed through the Chamber of Commerce, the Mt. Pleasant Visitor’s Bureau, CMU Registrar’s office, CMU Graduate Studies, CMU Orientation office, CMU Health Professions office, CM Life racks, and other high-traffic areas, three times per year (February, August & November). In addition, your rental ad can be featured in the online edition, everyday through the entire year.

Campus Cash

CampusCashCoupons.com Central Michigan Life’s popular CAMPUS CASH Coupon Book has become a 25 year tradition at CMU. It is the OFFICIAL, LOCAL, and ORIGINAL coupon book on CMU’s campus! Campus Cash books are published twice a year January & August - and distributed throughout the school year on campus and at events and activities. The companion website, www.campuscashcoupons. com, keeps your coupon handy 24/7 for consumers to take advantage of your deals! In addition, you can opt in to our new mobile APP option that will deliver your coupon to subscribers phones. Plus, you can change your offer monthly, making your CAMPUS CASH work for you ALL SEMESTER!

cm- lif e.co m

CENTRALMICHIGANAPARTMENTS.COM

Rates: Full Page

575

Half Page

395

Full Color

250

For semester or annual contract rates, please contact your CM Life account executive.

Print:

ONE SEMESTER 1-Page in 1 book................ $155 TWO SEMESTERS 1-Page in 2 books.............. $290

Print and Mobile App:

ONE SEMESTER 1-Page/1 book + App........ $395 TWO SEMESTERS 1-Page/2 books + App*..... $600

Mobile App:

ONE SEMESTER................ $395 TWO SEMESTERS............ $600*

*Intro pricing thru 2013. Regular $770. For multi-page discounts, contact your CM Life account executive.

Online Advertising

Using the latest in digital technologies, mobile apps, graphics animation, and social media, cm-life.com keeps you connected wherever you are.

Standards of Excellence www.cm-life.com has been awarded Best Michigan College Newspaper website every year since 1999! That is more than 12 years of excellence and dedication to be the best news source and information gateway for the CMU and Mount Pleasant communities, alumni and friends from around the world. .From July 1, 2011 through June 30, 2012, visits to www.cm-life.com grew by more than 15%. Page views grew by an outstanding 64.8% and pages visited jumped by 43%. Readers were sticking around more, staying on the site 8.59% longer and returning 3.39% more often.

Extensive Reach 1,026,787 visitors come to www.cm-life.com from more than 200 different countries around the world. CM-Life.com had more than 2.6 million page views during this 12 month period. 92% of our visitors are from the United States, and 60.8% of those are from Michigan. Within Michigan, almost half (47.9%) of those visits came from Mount Pleasant. This is a 26% growth in local readership over the previous year. Central Michigan Life is generating more than 576,100 visits annually from Michigan residents (alumni, parents and other CMU fans) and more than 276,300 from area residents, including CMU students, faculty and staff.

National Online Advertising

Contact OnCampus Advertising, 164 Canal St., Suite 301, Boston, MA 02114 Phone: (617) 523-9801 Website: www.oncampusadvertising.com Leaderboard = 728 pixels x 90 pixels (<500K) Rectangle = 300 pixels x 250 pixels (<500K)

Local Online Advertising Banner (<200K) Rectangle (<500K) Buttons (<50K)

468 pixels x 60 pixels 300 pixels x 250 pixels 125 pixels x 125 pixels

Features Carousel

Open Rate

4 months

Open Rate $700/mo.

Stand out from all advertising on the site - be one of six features in our top news carousel. No contracts or discounts available.

Specialty Positions

8 months

600/mo. $500/mo. $400/mo. $ 500/mo $400/mo. $300/mo. $ 250/mo $175/mo. $125/mo.

Leaderboard, Peel Back, Billboard, Pushdown, Filmstrip, Portrait, Sidekick and Site-Wrap positions are also available. Call for quotes and sizes.

Our Mobile App

Call it our “TO GO” option in our media menu - MOBILE ADVERTISING puts your business on the move. With an ever-increasing share of people’s time being dedicated to mobile apps, mobile advertising should be an important aspect of your business’ marketing plan. Now you can advertise on the leading news and sports App in Central Michigan. CM LIFE’S Mobile App gives readers access to the coverage they’ve come to expect from our award winning staff.

PHONES Launch Screen Tile Ads

Now your business can be an IMMEDIATE option on our main launch page. You can sponsor a category by the month, semester or school year. Drive consumers to your website or build downloads to your own mobile app. Tile ads do not rotate. Only 3 tiles open for advertising. TILES $200 week/$695 month/$1625 semester

Category/Story Banner Ads

You can target your message to specific readership interest or advertise run of site. Banner ads run on the bottom of each category, and at the bottom of every story. Ads offer click through to your website, your mobile app or other page of your choice. Categories include: News, sports, entertainment, community, opinions, classifieds and weather. Ads are on rotation manager with up to 3 other advertisers. BANNER $100 week/$300 month/$995 semester

Daily Deals/Offers

Have a last minute sale or special offer? Daily deals offers you the opportunity to push specials instantly to consumers’ phones. Customers can read your offer and instantly redeem the deal at your place of business. DAILY DEALS (Print Customers) $100 month/$300 semester DAILY DEALS (Non-Print Clients) $250 month/$800 semester

TABLETS

Tablet ads purchased in combination with CM-LIFE.com banner or rectangle positions earn a 25% discount off entire buy. 728 x 90 BANNER... $150 month/$500 semester 300 x 250 RECTANGLE ... $125 month/$400 semester

Social Media Social Media is kinda like dessert, or the big icing on the cake of a media plan. It tops it off. Wanna get more CMU students talking about your business? With the right social media campaign attached to your current multi-media schedule, Central Michigan Life can get you talking with them. By utilizing the growing trend of activity on social media avenues such as Facebook and Twitter, CM LIFE offers an additional marketing choice that can grow consumer awareness of your business and product lines. Central Michigan Life has more social media fans and followers than any other local media competitor. CM LIFE’s Facebook likes is currently number 2 in the country for college newspapers, and CM LIFE’s Twitter following ranks in the top 20 for college media. Add a Social Media package to your current ad buy, or buy a la carte. These posts can drive additional traffic to your website, coupon, pdf or mobile device, improve top of mind awareness and increase the results of your current advertising message.

Print Add-On Special Monthly $30 2 Posts - (1 Facebook, 1 Twitter) Must be purchased by last week of previous month. Semester $100 8 posts - (4 Facebook, 4 Twitter) Must be purchased by October 12, 2012.

A La Carte Social Media Packages Monthly $60 2 Posts - (1 Facebook, 1 Twitter) Must be purchased by last week of previous month. Semester $200 8 posts - (4 Facebook, 4 Twitter) Must be purchased by October 12, 2012.

http://facebook.com/cmlife 8,350 Fans

http://twitter.com/cmlife 5,645 Followers

The fine print: One business per day per social media platform, book now to reserve your space! You give us the information you want the students to know, and we will create the conversation. Purchase by month or semester, and schedule all dates at time of contract. Space is sold by first come, first served. Maximum is 12 tweets and 12 posts per month.

Event Marketing Marketing Street Teams

Put the Central Media Cafe’s Street Team to work for you. Want the sidewalks chalked with your message? Dress up in funny costumes? Do you need flyers and posters distributed around campus? Or tables set up to distribute free product samples? You send us your displays, product samples and/or special coupons and we will distribute at key locations and events on the campus of Central Michigan University. Call our Promotions/ Public Relations Manager, India Mills at 989/774-3493 for more information and quotes based on your needs.

Mt. Pleasant Housing Fair Tuesday, November 6, 2012 3pm - 6pm

Mount Pleasant area apartment complexes, rental property owners and on-campus housing departments participate in this direct marketing opportunities event every Fall at CMU. Central Michigan Life hosts the event, providing exhibitors an opportunity to set up a booth and meet with students interested in area housing options for the following school year. Participants also receive copies of “Apartment Life”, CM Life’s guide to helping students decide where to live.

2012/13

Who Cares

A CMU Basketball Fan Tradition R-O-W-D-I-E, that’s the way we spell ROWDIE. Let’s get ROWDIE. Basketball season is just around the corner. There are only four advertising spots available for this special edition, given out to fans at every home game. This product offers great exposure to the loyal and passionate CMU basketball audience. Fans read your ads, while sending a thoughtful message to the opposing team on the flip side! This section also provides a long shelf life: from tip off at the first game in December until the final buzzer in March. Participating businesses must also provide GIFT CERTIFICATES or DOOR PRIZES for the “Rowdiest Fan”. These winners are selected at 8 home games. The winner is announced in CM Life. Your business’ logo gets mentioned in a minimum of 16 1/4 page ads during the basketball season, plus on the CM LIFE website and social media pages. Deadline: November 12, 2012

who reads

cm life? “I read

Display Newsracks Poster size advertisements placed on CM Life racks are specifically designed as a “billboard” type promotional opportunity for local businesses. Offered in full process color, these 16” x 20” posters are placed in protected racks in 15 locations throughout campus.

1 month.. . . . . . . . . . . . . . . . . 1 semester.. . . . . . . . . . . .

Semester = 4 months

Extra Posters $10 each

695 1625

Display Newsrack Locations ROUTE 1

ROUTE 2

ROUTE 3

1. UC Lobby 2. Woldt Computer Lab 3. Brooks Hall 4. Moore Hall 5. Larzalere Hall 6. Music Building 7. Health Professions 8. McGuirk Arena 9. Kulhavi Hall 10. Powers Hall 11. Trout Hall 12. Finch Fieldhouse 13. Indoor Athletic Center 14. Sweeney Hall 15. Thorpe Hall

1. UC Food Court 2. Towers Lobby 3. Park Library 4. Pearce Hall 5. Merrill Hall 6. Woldt/Emmons 7. Rowe 8. Wightman Hall 9. Beddow Hall 10. Anspach Hall 11. Brooks 12. Health Professions 13. Campbell Hall 14. Moore Hall 15. IET Building

1. Student Activity Center 2. Park Library 3. Barnes Hall 4. Education Building 5. Anspach 6. Dow Science Complex 7. Robinson Hall 8. Kesseler Hall 9. Grawn Hall 10. Foust Hall 11. DPS/Combined Services 12. Saxe/Herrig Hall 13. Saginaw Chippewa Tribal Center 14. Calkins Hall 15. Pearce Hall

CM Life because I’m passi onate about Central and every thing it repre sents, inclu ding what happ ens on campus.”

Kyah D

ubay Integrative Public Relation Membe s Major, r of Alpha Sigma Tau sorority , and Bay City senior.

CM Life

reader for 4 years.

The better ques tion may be...

_________ 436

Who Doesn’t?

iN PRiNT • ONLiNE

_________

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_________ _________ _________ RE H _________ ALL _________ • CM _________ U • M _________ T. PL _________ OUR REA EASA _________ dERSHiP NT • _________ (989 ) 774 _________ g R O w S -349 dAiLy! _________ 3 _________ _________ Follow _________ us on: _________

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________

Bus Shelter Advertising Highly visible to transit riders, motorists and pedestrians, bus shelter advertisements generate constant impressions. In Mount Pleasant, Central Michigan University students represent a large percentage of customers for the local transit company, Isabella County Transit Commission (ICTC). Your huge sign size guarantees great exposure to students traveling between home and campus each day. Buses drop off and pick up on the CMU campus every 1/2 hour from 11 major apartment complexes in Mount Pleasant. There are 4 routes daily operating from 7:00 am to 7:00 pm. More than 250,000 rides annually. Apartment complexes with ICTC service for their 7300+ residents: Deerfield Village, Lexington Ridge, Jamestown Apartments, University Meadows, Tallgrass Apartments, The Village at Bluegrass, Union Square Apartments, Westpoint Apartments, Yorkshire Commons, Southpoint Apartments and Copper Beech Townhomes.

1-2 months............... $200* each display

3-5 months................ $150* each display

6-11 months.............. $125* each display

12 months..................... $90* each display

Rates are per month, per shelter

Production There is no art design charge, but printing charge is $90 per banner. Banners are 20” wide and 60” high. Artwork is produced on high quality, weather resistant vinyl adhered to outside glass of shelter ends.

EAST

CRAWFORD

PICKARD

LINCOLN RD.

Wightman Hall

Anspach

Music Bldg.

Pearce

BROOMFIELD

E. C A MP U S D RIVE

D P US R WES T CA M

WestPoint Village Baseball Stadium

Softball Complex Football Stadium

STADIUM MALL

Basketball Arena

HIGH ST. BELLOWS PRESTON

Yorkshire Commons • Mt. Pleasant

Shopping Center Union Square

Broomfield Mall

LEGEND

Jamestown Apartments Village at Bluegrass

University Meadows

Shopping Center

nn Bus Shelter Locations

Union Commons Walmart • Sams Club •

• Menards • Kohl’s

127 SOUTH Deerfield Village Apts.

Lexington Ridge Apts

OLD MISSION

CRAWFORD

DEERFIELD

Mt. Pleasant, Michigan

BROOMFIELD

Tallgrass Apartments

BLUEGRASS • Indian Hills

- Lowered “I Ride” for better contrast and separation from state for easier reading - Added white dot in state - Added shadowing

LEATON RD.

TO BIG RAPIDS

Renaissance Academy

ISABELLA RD.

HIGH ST.

M20

BROADWAY

MISSION ST. (BUSINESS 27)

WEST

MAIN ST.

MOSHER

FRANKLIN

M20 TO MIDLAND & SAGINAW

WASHINGTON

BRADLEY

Rates

Pleasant Hills Golf Club

Mt. Pleasant Zip Code 48858

Central Michigan University Zip Code 48859

Downtown Mount Pleasant

Underwriting Rates

MODERN ROCK 91.5 Month $200, Semester $600, Summer $350 School Year (September-April) $1200 School Year & Summer $1300 Specialty Show $350 MOUNTAIN 101 Month $200, Semester $400, Summer $250 School Year (September-April): $800 School Year & Summer: $1000 Specialty Show: $250 Announcements run approx. 4x daily.

Modern Rock 91.5 and Mountain 101 are completely studentrun radio stations operating out of Moore Hall at Central Michigan University. Modern Rock has taken pride since 1972 in bringing an eclectic mix of the newest alt-rock music to the Mid Michigan area. Mountain 101 is the newest addition to the WMHW-FM family; playing Adult Album Alternative music exclusively to the Mount Pleasant area. Modern Rock 91.5 and Mountain 101 are owned by Central Michigan University and is licensed by the Federal Communications Commission as a non-commercial radio station at 91.5 MHz and 101.1 MHz, respectively. The stations are under direct supervision of the School of Broadcast and Cinematic Arts and operate as the primary radio broadcast laboratory for the students of that school.

News Central 34 - Moore Hall Television Donor & Spot Prices

Semester $500, Summer $250 School Year (September-April) $900 Calendar Year (12 months) $1,100 Play rate: Spots will air no less than 20 times in a 24-hour period of the course of the contract. Programming times: 10 am -2 pm, 5 pm-8 pm, and 11pm - 3 am.

Bulletin Ad Prices Semester $200, Summer $150 School Year (Jan-Apr, Sept-Dec) $350 Calendar Year (12 months) $450 Play rate: Runs no less than 5 minutes during 14 hours of bulletin programming. On average 168 views per day. Programming times: 12:30 am - 1 am; 3 am - 10 am; 11:30 am-12 Noon; 2 pm - 5 pm; and 8 pm - 11 pm. am.

News Central 34 has the largest news coverage area of any regularly scheduled student produced live nightly television news broadcast in the state of Michigan. Because of an agreement with the Mid Michigan Area Cable Consortium, News Central’s broadcast is seen in more than 10 municipalities in three counties in mid Michigan. News Central began broadcasting in October of 1978 as a half hour newscast. Twenty years later, the show evolved into an hourlong broadcast. As a part of Central Michigan University’s School of Broadcast and Cinematic Arts, News Central 34 is one of the only student p roduced news shows in the nation with an hour-long format airing live four nights a week with a special half-hour edition on Fridays. MHTV is an award winning student-run co-curricular television station. MHTV is broadcast in Mt. Pleasant, Michigan on Cable Channel 23, and on CMU’s campus Cable Channel 34. MHTV gives students an opportunity to learn all aspects of video production through a variety of production and executive staff positions. Students get handson experience from concept planning to scripting, acting, recording, editing and airing - MHTV does it all.

Multi-Media advertising Packages online at: • NEWS 24/7

• M U LT I - M E D I A •

RADIO & TELEVISION

•

ONLINE

• APPS •

Central Media Cafe

. c om

w he r

Modern Rock 91.5 and Mountain 101 e

sic beg mu ins

modern

ROCK

91.5

Business Staff CM Life

ADVERTISING MANAGERS

Becca Baiers................................ (989) 774-6682 Julie Bushart............................... (989) 774-6682 Megan Schneider..................... (989) 774-6682

ACCOUNT EXECUTIVES Ashley Fennell.............................. (989) 774-2207 Mark Gustin.................................. (989) 774-3357 Gabriella Hoffman....................... (989) 774-3333 Natalie Iverson............................. (989) 774-3212 Hannah Keshishian..................... (989) 774-3357 Jana Klaus...................................... (989) 774-2792 Adam London.............................. (989) 774-3660 Devann Madden.......................... (989) 774-2207 Rebecca Paciero............................ (989) 774-2792 Andrew Sarmineto...................... (989) 774-3212 Rachel Talaska.............................. (989) 774-3333 Tyler Wallner................................ (989) 774-3660

SALES REPRESENTATIVES Robert Burns................................ (989) 774-7703 Lauren Connor............................. (989) 774-7703 Daniel Haremski.......................... (989) 774-7703 Bryan Offman............................... (989) 774-7703

GRAPHIC DESIGN STAFF Tim Reynolds............................... (989) 774-3493 Steven Stechschulte...................... (989) 774-3493

PUBLIC RELATIONS MANAGER

India Mills................................... (989) 774-6682

PUBLIC RELATIONS STAFF Kaitlyn Blaszczyk......................... (989) 774-3493 Alex Merritt.................................. (989) 774-3493 Jennie Muscat............................... (989) 774-3493 Braden Aultman........................... (989) 774-3493

PROFESSIONAL STAFF Neil Hopp

Director, Student Media hopp1nc@cmich.edu................... (989) 774-3493

Kathleen Simon

Assistant Director simon1k@cmich.edu................... (989) 774-1472

Dawn Paine

Advertising Design paine1dr@cmich.edu.................. (989) 774-7804

Rox Ann Petoskey

Production petos1ra@cmich.edu................... (989) 774-4353

Pamela Rowland

Classified Advertising rowla1pj@cmich.edu................... (989) 774-3493

Jennie Vickers

Billing Issues vicke1jl@cmich.edu..................... (989) 774-3213

advertising@cm-life.com Policies • The advertiser and/or advertising agency agrees to defend and indemnify Central Michigan Life agains any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement on trademark, copyrights, trade names, patents or proprietary rights or violation of rights of privacy, resulting from the publication of the advertiser’s advertisement.

• Liability for errors in advertisements shall not exceed the cost of the space occupied by the error. Errors must be reported after the first printing of the advertisement. • CM Life has the right to revise or reject, in whole or part, and without cause, any advertisement submitted for publication. All advertising is subject to the approval of the Student Media Board of Directors.

• Advertisers must have a signed contract with CM Life in order to receive contract rates. If the actual space used is greater than the contracted amount the advertiser will be eligible for the next contract rate. If the space used does not reach the contracted amount, the advertiser will be billed the open display rate.

• CM Life reserves the right to insert the word “advertisement” in all ads, especially ads which may be mistaken for editorial content. • CM Life will not knowingly accept advertising which reflects discrimination because of race, color, religion, gender, sexual preference, or national origin.

Sending Your Files CM Life production is entirely MacIntosh-based, using mainly Adobe Creative Master Suite software for production and design.

Formats accepted: • .PDFs - preferred format (with fonts embedded). • Native InDesign files (send as a .zip file.

The .zip file must include all of the InDesign PACKAGE elements: .indd, all fonts used, all graphics used, and color profiles)

• JPGs or .TIFs (for photography/images only). 300ppi. Grayscale, RGB, or CMYK, sized at 100%. • Lineart (bitmap mode) graphics should be 600ppi or higher. • .EPS (fonts converted to outlines) • .AI (send as a .zip file. The .zip file must include the .ai file, copies of all fonts used, and color profiles).

Formats not accepted: Ads not designed in Adobe Creative Suite applications

Native files from Microsoft Word (.doc, .docx), Publisher (.pub) and Powerpoint (.ppt) files will not be accepted in any format except a .PDF that has been “saved as” or “exported” from these programs.

Artwork pulled from a website

Artwork from websites are low resolution/quality (72 pixels per inch). Any graphics submitted should follow the high resolution (300ppi) requirements listed above. The minimum industry standard resolution for print graphics is approximately four times higher in quality than the resolution quality requirements of web graphics.

Artwork / Color Full Process Color

If your ad has full color artwork, please verify that your art files are in CMYK, rather than RGB, so they will separate properly.

Spot Color

If your ad uses black plus additional SPOT COLORS, please verify that your file outputs to BLACK + SPOT PLATES ONLY). Note: There may be a slight color shift in spot colors converted for

placement onto full color pages. The client will not be charged for the additional plate charges incurred by this process.

Got Questions? Email or call:

advertising@cm-life.com (989) 774-3493

436 Moore Hall, Central Michigan University Mount Pleasant, MI 48859 (989) 774-3493

EDITORIAL:

editor@cm-life.com PHONE: (989) 774-3493 FAX: (989) 774-7805

ADVERTISING:

Central Media Cafe

. c om

advertising@cm-life.com PHONE: (989) 774-3493 FAX: (989) 774-3040

Central Michigan Life

Including Print | Web | Broadcast

Media Kit Kent State University Student Media Fall 2012 â&#x20AC;&#x201C; Summer 2013

of all students

in the last 3 months

93%

77%

86%

92%

have attended an event due to an advertisement

seek out advertising in their campus paper

use coupons or promo codes at least some of the time

of all Students have read their campus paper

26,938

While reading the paper

STUDENTS SPEND

10.2 MINUTES

ON AVERAGE READING the

online edition STUDENTS SPEND

14 MINUTES

ON AVERAGE READING THEIR CAMPUS PAPER

69% of Students have read THEIR

CAMPUS PAPER in the last week

Total Students enrolled On on the kent campus

23,895

57%

Undergrads

Female

3,043

43%

Graduates

Male

have Read the

online edition in the last week

page through the

entire issue on average

2.7 Students

read each copy of the CAMPUS PAPER

81% of Students are motivated

to take some action by an

article or ad in their campus paper

of all students

49%

68%

3,000 â&#x20AC;˘

! t too coun y e Th

Faculty & Staff

Here are the

facts

77% of Students read the

advertisements in their campus paper

Table of Contents The Daily Kent Stater Rates & Deadlines...............................................................................................4 Stater Sizing..........................................................................................................4 Premium Advertising Opportunities..................................................................5 Classifieds.............................................................................................................6 KentCribs.com......................................................................................................7 Publication Calendar & Special Sections.................................................... 8-9

Online Advertising KentWired.com..................................................................................................10 KSUbuzz.com......................................................................................................10 KentWired Mobile App with Campus Cash...................................................11 Web Packages ..................................................................................................11

Black Squirrel Radio Rates & Packages.............................................................................................12

TV2 Rates & Packages.............................................................................................13

Student-Produced Magazines Magazine Descriptions............................................................................... 14-15 Rates & Sizes......................................................................................................15

Important Information Policies & Contact Information.......................................................................16

Fact Sources: *Kent State University Flash Facts, Fall 2011 **College Newspaper Readership Study, Refuel, Day & Partners, February 2011

THE DAILY KENT STATER The Daily Kent Stater is an award-winning student-run daily newspaper. It publishes Monday through Friday during the fall and spring semesters. It publishes weekly on Wednesdays during the summer months. Contract rates are available for local advertisers. Circulation is 8,000 daily in the fall and spring and 5,000 weekly in the summer.

Display Rates

Deadlines

Per Column Inch Open Rate........................................$11.50 75” Contract Rate........................... $9.50 150” Contract Rate......................... $9.00 300” Contract Rate......................... $8.75 Campus Rate/Nonprofit................. $8.50

Earlier deadlines may apply for special projects, promotions and sections. If an ad proof is requested, the deadline is three business days prior to run date.

• Contracts are per semester.

•S pace reservation is required by 3pm 2 business days prior to run date.

• A ll advertising is ROP. Advertisers must request special positioning. Special positioning adds a 10% surcharge on the total space cost.

Ads canceled after the deadline at the request or fault of the advertiser are subject to full or partial cost of the ad space reserved.

•A d copy approval is required by 3pm 1 business day prior to run date.

Weekly Special Sections

Stater Sizing

Mondays.........................................Sports Tuesdays.........................................Fashion Thursdays.......................................Entertainment

The Daily Kent Stater is a standard broadsheet. A full page is equivalent to 6 columns by 21" deep.

Color

1c..........................1.728" 2c..........................3.583" 3c..........................5.437" 4c..........................7.292" 5c..........................9.146" 6c..........................11.00"

Full Color.........................................$75.00 One Spot Color...............................$25.00

Column Inches

2 col. x 2" (3.583" x 2")

Quarter Page 3 col. x 10.5" (5.437" x 10.5")

2 col. x 3" (3.583" x 3")

1 col. x 5" (1.728" x 5")

• The Stater does not pay agency commission.

Eighth Page 3 col. x 5" (5.437" x 5")

Full Color

Spot Color

Black & White

Inserts

Half Page 6 col. x 10.5" (11" x 10.5")

Insert samples must be submitted for approval. Inserts are to be shipped directly to the printer at least 2 weeks prior to insertion. Midwest Offset 629 Wabash Avenue NW New Philadelphia, Ohio 44663 1-800-837-8666 Single Page.....................................$65.00 per thousand Multiple Page.................................$75.00 per thousand

* Sample Sizes Only (Other sizes are available)

Premium Advertising Opportunities Front-Page Advertising

Post-It Advertising

Sizing Options 6c x 1", 6c x 2", 6c x 3" *6 columns is equivalent to 11"

Sizing: 3"x3"

Placement Banner runs on the bottom of the front page of the Daily Kent Stater.

Pricing $95 per thousand Minimum run of 2,000; maximum run of 8,000 (full distribution) Must be purchased in increments of 1,000.

6x1 Pricing B&W: $275 4-Color: $350

Placement Post-Its will be placed on the front page.

6x2 Pricing B&W: $325 4-Color: $400

6x3 Pricing B&W: $375 4-Color: $450

Double-Truck

Notes Advertiser must print and deliver the post-its to the Daily Kent Stater printer. Our Composition Department will design the post-its for free. Requirements • Post-Its must be printed in a fan-fold and boxed. • The unwind direction must be #1 or #3. • Post-Its must be delivered 2 weeks prior to run date.

Sizing 12 columns (22") x 21" Placement Ad will run on center spread of paper. Pricing B&W: $2,999 4-Color: $3,250

Miscellaneous Premium Placement

Deadlines Space: 4 days prior to run date by 3pm Material: 3 days prior to run date by 3pm

Entertainment Front Cover (Thursdays only) Front Cover Sizing Options 6c x 1", 6c x 2", 6c x 3" *6 columns is equivalent to 11"

Premium positioning requires a 10% placement cost. Available positions: • Page 2 (spot color only) • Page 3 • Opposite Classified • Classified Page (spot color only) • Back Cover • Back Cover of Entertainment (Thursdays only)

Placement Banner runs on the bottom of the front cover of the Entertainment Section of the Daily Kent Stater. 6x1 Pricing B&W: $175 4-Color: $250

6x2 Pricing B&W: $225 4-Color: $300

6x3 Pricing B&W: $275 4-Color: $350

Classifieds print Classifieds

• 35¢ per word. All punctuation is free excluding & and +. • Additional $1.00 each: Border around ad, centered text, reversed text, 14-point font, bold font. • Minimum price per day is $3.50. • Add a logo or picture for $3.00. • Phone numbers and websites are one word. Deadlines Reservation is required by noon 1 business day prior to run date.

Sponsorship Opportunities Requirements Sponsorships must be purchased in increments of 5 days total. Days do not have to run consecutively, but must be in the same semester. Deadlines Space: 4 days prior to run date by 3pm. Ad Copy: 2 days prior to run date by 3pm. Horoscope 4 columns (7.292") x 1" B&W: $275 (for 5 days)

Sudoku 2 columns (3.583") x 1.5" B&W: $250 (for 5 days)

Comic 2 columns (3.583") x 1.5" B&W: $250 (for 5 days)

Crossword 2 columns (3.583") x 1.5" B&W: $225 (for 5 days)

Web CLASSIFIEDS • Appear on KentWired.com on the Classified tab. • $4 per day with no length limit. • Only $2 per day when also running in the Daily Kent Stater. • Weekends are free with the purchase of Friday.

Available sections • Auto • Birthdays • Childcare • Employment • Events • For Sale

• Free • Garage/ Rummage/ Yard Sales • Greek Beats • Health & Fitness • In Memoriam

• Legal Notices • Lost & Found • On-Campus Employment • Personals • Pets • Real Estate

• Rent • Roommate(s) Needed • Services • Storage • Sublet • Travel

• Valentine's Day • Want to Buy • Under $99 • Shout Outs • What's Happening

KENTCRIBS Finding an apartment just got easier. Kentcribs.com is a customized search engine for apartment searching around Kent State University. Rent seekers can search by # of bedrooms, price and/or distance from KSU. Additional segments include # of bathrooms and a pet preference. All rentals are able to list their location free of charge. Further upgrades are available to enhance your listing amongst the group. Advertisers may change or update their information at anytime.

Banner Advertising Top Banner (468 x 60) $250 per month/$85 per week • Located on every page of the site • Includes a link to site of advertiser’s choice Flash Box (250 x 300) $175 per month/$65 per week • Located on the Homepage only • Includes a link to site of advertiser’s choice

Rental Listings Free Tier • Name • Phone • # Rooms / # Baths • Address • Price/Month • Miles from KSU Student Center • 1 Photo Tier 1 - $45 per month • Name • Phone • # Rooms / # Baths • Address • Price/Month • Miles from KSU Student Center • Multiple Photos • Amenities • Web Link • Email • Floor Plans • Map • Unlimited Narrative

Publication Calendar Fall 2012 June S

July Th

1 2 1 2 3 4

August Th

3 4 5 6 7

September F

1 2 3 4

6 7 8 9

8 9 10 11 12 13 14

5 6

8 9 10 11

2 3 4 5 6 7 8

10 11 12 13 14 15 16

15 16 17 18 19 20 21

12 13 14 15 16 17 18

9 10 11 12 13 14 15

17 18 19 20 21 22 23

22 23 24 25 26 27 28

19 20 21 22 23 24 25

16 17 18 19 20 21 22

24 25 26 27 28 29 30

29 30 31

26 27 28 29 30 31

23 24 25 26 27 28 29 30

October S

November F

December F

1 2 3

1 2 3 4 5 6

7 8 9 10 11 12 13

4 5 6 7 8 9 10

2 3 4 5 6 7 8

14 15 16 17 18 19 20

11 12 13 14 15 16 17

9 10 11 12 13 14 15

21 22 23 24 25 26 27

18 19 20 21 22 23 24

16 17 18 19 20 21 22

28 29 30 31

25 26 27 28 29 30

23 24 25 26 27 28 29

30 31

Orientation Issue

Halloween

Run Date...............................................................................Wed, August 22 Space Reservation..............................................................Tues, August 7 Ad Copy Due........................................................................Tues, August 14

Run Date.................................................................................Fri, October 26 Space Reservation..........................................................Mon, October 22 Ad Copy Due......................................................................Tues, October 23

Run 1/4 page or larger, receive Campus Rate. Campus Accounts run 1/4 page or larger, receive free KSU Blue or Gold.

Orange $20; Full Color $60

fall Renterâ&#x20AC;&#x2122;s Guide

Veterans Day

Run Date........................................................................... Fri, September 21 Space Reservation.....................................................Mon, September 17 Ad Copy Due.................................................................Tues, September 18

Run Date...............................................................................Fri, November 9 Space Reservation........................................................ Mon, November 5 Ad Copy Due....................................................................Tues, November 6

Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free cyan.

A special salute to Veterans. Purchase a full color business card ad (2c x 2") for only $65 (50% Savings). Advertisers may purchase more than one.

Homecoming

Holiday/Graduation

Run Date.................................................................................Fri, October 19 Space Reservation.......................................................... Mon, October 15 Ad Copy Due......................................................................Tues, October 16

Run Date...............................................................................Fri, December 7 Space Reservation........................................................ Mon, December 3 Ad Copy Due....................................................................Tues, December 4

KSU Blue or Gold $20; Full Color $60

Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free red or green.

Key

Non-Publica tion Reg-Publica tion Special Sect ion

Spring & Summer 2013 January S

February F

March F

April F

1 2 3 4 5

1 2

1 2 3 4 5 6

6 7

3 4 5 6 7 8 9

7 8 9 10 11 12 13

13 14 15 16 17 18 19

9 10 11 12

10 11 12 13 14 15 16

14 15 16 17 18 19 20

20 21 22 23 24 25 26

17 18 19 20 21 22 23

17 18 19 20 21 22

21 22 23 24 25 26 27

27 28 29 30 31

24 25 26 27 28

24 25 26 27 28 29 30

28 29 30

May S

June F

1 2 3 4

July Th

August Th

1 2 3 4 5 6

5 6 7 8 9 10 11

2 3 4 5 6 7 8

7 8

4 5

12 13 14 15 16 17 18

9 10 11 12 13 14 15

14 15 16 17 18 19 20

11 12 13 14 15 16 17

19 20 21 22 23 24 25

16 17 18 19 20 21 22

21 22 23 24 25 26 27

18 19 20 21 22 23 24

26 27 28 29 30 31

23 24 25 26 27 28 29

28 29 30 31

25 26 27 28 29 30 31

9 10 11 12 13

1 2 3

7 8 9 10

Spring Renter’s Guide

St. Patrick’s Day

Run Date................................................................................ Fri, January 25 Space Reservation......................................................... Tues, January 22 Ad Copy Due......................................................................Wed, January 23

Run Date....................................................................................Fri, March 15 Space Reservation............................................................. Mon, March 11 Ad Copy Due.........................................................................Tues, March 12

Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free cyan.

Green $20; Full Color $60

Super Bowl Special

Student Appreciation

Run Date................................................................................. Fri, February 1 Space Reservation..........................................................Mon, January 28 Ad Copy Due......................................................................Tues, January 29

Run Date.......................................................................................Fri, April 12 Space Reservation.................................................................. Mon, April 8 Ad Copy Due..............................................................................Tues, April 9

Showcase your specials for the big game. Purchase a full color business card ad (2c x 2") for only $65 (50% Savings). Advertisers may purchase more than one.

KSU Blue or Gold $20; Full Color $60

Valentine's Day

Last Call/ Graduation

Run Date........................................................................... Tues, February 12 Space Reservation.......................................................... Wed, February 6 Ad Copy Due.................................................................... Thurs, February 7

Run Date..........................................................................................Fri, May 3 Space Reservation................................................................ Mon, April 29 Ad Copy Due............................................................................Tues, April 30

Feature your Valentine's Day specials. Purchase a full color business card ad (2c x 2") for only $65 (50% Savings). Advertisers may purchase more than one.

Run 1/4 page or larger, receive Campus Rate. Campus accounts run 1/4 page or larger, receive free KSU Blue or Gold.

online advertising Connect to a better Web experience.

Kentwired.com is an independent student media. It features information about Kent State University and the surrounding Kent area, top news, sports and photos from the Daily Kent Stater, classifieds, coupons, daily podcasts from Black Squirrel Radio and TV2, and daily newscasts from TV2.

KentWired FACTS • Over 200,000 impressions per month* • Over 50,000 unique impressions per month* • Over 2,400 Facebook fans & over 3,600 Twitter followers * Numbers are based on months during the Fall & Spring semesters

RATES & SIZES: Top Banner (728 x 90) • S till Images (.jpg, .png) $360 per month, $110 per week • Rich Media (Animated .gif, flash, html) $395 per month, $175 per week Side Banner (250 x 250) • S till Images (.jpg, .png) $295 per month, $105 per week • Rich Media (Animated .gif, flash, html) $325 per month, $150 per week Video Sponsorship $375 per month, $100 per week (15 second intro to video)

With almost 1,000 Facebook fans and over 250 Twitter followers, KSUbuzz.com is the new ultimate source of entertainment. The site features Love & Sex, Tunes & TV, Fashion, Celebrity Gossip, and Games. Also featured are Kent Texts from Last Night, Sex Positions of the Week and exclusive interviews with entertainers.

RATES & SIZES: Top Banner (728 x 90) •S till Images (.jpg, .png) $180 per month, $75 per week •R ich Media (Animated .gif, flash, html) $295 per month, $125 per week Side Banner (300 x 250) •S till Images (.jpg, .png) $165 per month, $50 per week •R ich Media (Animated .gif, flash, html) $190 per month, $95 per week

Kentwired mobile App with Campus Cash Take Kentwired with you by downloading the Kentwired app, available for both Android and iPhone users. It's your source for local information and is perfect for students, faculty, staff, visitors and local residents. The app features coupon newsfeeds, banner advertising, search mechanisms, viral sharing options and business information. The Campus Cash program gives local businesses the ability to have custom promotions and make their own updates, or have an account executive do it for them.

Yearly Program

Additional Marketing Solutions

$995 one-time payment (or 12 monthly payments of $100) • Receive 1 year of online and mobile promotions via Kentwired.com, Kent Campus Cash & the new Kentwired App. • Custom business listing for online directory on both the App & Kent Campus Cash • Ability to make changes to your listing 24/7 • 2,000 text back coupons for the year • Banner ad on Kent Campus Cash • Banner ad on the Kentwired App

(for those not purchasing the yearly program)

Events

Email Notifications: 3¢-4¢ per email, reach all email subscribers

Kent Campus Cash also hosts events with advertisers. Kent Campus Cash will help drive traffic to your location with promotions and will help you obtain the exposure that you need to increase event attendance.

Campus Deals: Sell deals, tickets & products through the network. • $2.50 per transaction of $10 or less. • $1 surcharge for every additional $10. Mobile SMS Promotions: 8¢-12¢ per text, reach all mobile subscribers Push Notifications: 8¢-12¢ per notification, send a promotion to all app users

Banner Advertising Kentwired App....................$175/month Kent Campus Cash.............$110/month

$75/week $45/week

Web Packages Combine Kentwired.com and KSUbuzz.com to capture the entire market for Kent State University and the surrounding area. Increase your impressions by adding an interior page to your campaign.

Package 1:

Package 2:

728 x 90 Banner ad on Kentwired & KSUbuzz • S till Images (.jpg, .png) $500 per month, $175 per week

250 x 250 Banner ad on Kentwired & KSUbuzz • S till Images (.jpg, .png) $400 per month, $150 per week

• Rich Media (Animated .gif, flash, html) $575 per month, $250 per week

• Rich Media (Animated .gif, flash, html) $475 per month, $195 per week

Package 3:

Package 4:

Multiple Pages on Kentwired Interior page options include Latest Updates, Fashion Blitz, Sports, and Opinion.

Multiple Pages on KSUbuzz Interior page options include Love & Sex, Tunes & TV, Fashion, Celebs & Gossip, Top 5, Fun & Games, and Best Buzz.

728 x 90 Banner ad on Kentwired Homepage & 1 interior page. • S till Images (.jpg, .png) $445 per month, $210 per week

728 x 90 Banner ad on KSUbuzz Homepage & 1 interior page. • S till Images (.jpg, .png) $325 per month, $145 per week

• Rich Media (Animated .gif, flash, html) $475 per month, $250 per week

• Rich Media (Animated .gif, flash, html) $400 per month, $200 per week

250 x 250 Banner ad on Kentwired Homepage & 1 interior page. • S till Images (.jpg, .png) $375 per month, $145 per week

250 x 250 Banner ad on KSUbuzz Homepage & 1 interior page. • S till Images (.jpg, .png) $295 per month, $95 per week

• Rich Media (Animated .gif, flash, html) $410 per month, $195 per week

• Rich Media (Animated .gif, flash, html) $325 per month, $150 per week

Broadcast Advertising Black Squirrel Radio broadcasts on channels 2, 4 and 6 on the Kent State University campus television network reaching over 7,500 college students 24 hours a day, 7 days a week. The station format consists of college rock, local bands and urban. BSR has been recognized as the station to turn to for Kent State sports by ESPN.com and Kent State Athletics. Black Squirrel Radio also broadcasts to over 25,000 households on channel 16 on Time Warner Cable in most of Portage County and streams live over the web at Blacksquirrelradio.com. The site averages over 8,500 hits a month.

Advertising Packages

Show Sponsorships

Weekly: $75 total 2-Week Promotion: Total of 40 spots, 30 live reads • 30-second commercial • Spot airs 4x per day Mon-Fri (weekends are free) • Live reads 3x per day Mon-Fri (weekends are free)

Shows run 1 time per week and are 2-hours in length.

Monthly: $125 per month (savings of 15%) 1-Month Promotion: Total of 80 spots, 60 live reads • 30-second commercial • Spot airs 4x per day Mon-Fri (weekends are free) • Live reads 3x per day Mon-Fri (weekends are free)

One Show Two Shows $60/1 month $90/1 month $115/2 months $150/2 months $350/semester $400/semester

Semester: $450 per semester (savings of 10%) 15-week Promotion: Total of 300 spots, 225 live reads • 30-second commercial • Spot airs 4x per day Mon-Fri (weekends are free) • Live reads 3x per day Mon-Fri (weekends are free)

KSU football sponsorships

ADDITIONAL Advertising Opportunities • Online banner ad for $50 per month. • Webcam Sponsorship for $25 per week.

DJ Services Black Squirrel Radio disc jockeys are available to DJ your next event. Best prices, guaranteed. Contact BSR for more information at 330-672-1063 or at MobileDJ@ blacksquirrelradio.com.

Sponsors receive: • 10-second live read for opening and closing billboard • Logo displayed on blacksquirrelradio.com • L ogo placed in The Daily Kent Stater promotional ads for the show

BSR will commentate LIVE at the Kent State Football home games for the 2012 season. Sponsors Receive: • Official sponsorship of pre-game show • Official sponsorship of halftime show • Official sponsorship of post-game show • Live reads throughout pre/half/post shows • Client logo to be used on BSR website with all football coverage • Client logo placed on all promotion ads in The Daily Kent Stater • BSR games will also be played on TV2 as the sound background Total Investment: $175

2-Link Advertising

During off-programming hours, TV2 runs advertisement slides and area photography with Black Squirrel Radio as the background music. 2-Link runs several hours per day. Ads are shown for 5 seconds before rotating and are shown up to 200 times per week.

TV2 reaches 7,500 Kent State students and more than 25,000 Portage County residents on Time Warner Cable channel 16 in most of Portage County.

Weekly Option: $45 per week Monthly Option: $150 per month (savings of over 15%) Semester Option: $500 per semester (savings of over 20%)

Live KSU Sports Programming Sponsorship Opportunities Sponsors receive: • 10-second live read for opening and closing billboards • Logo shown during opening and closing billboards • Logo placed in the Daily Kent Stater promotional ads • Logo placed on 2-Link slide advertisements on TV2 • 2 thirty-second spots in show Original Programming: Weeknights at 9pm Programs include Sports Corner, PTC Show, The Blurb, The Agenda, What's Up Weekly and Portage Pulse. Contact your TV2 account executive for complete show listings. Original Programming Newscast $45/2 weeks $100/2 weeks $150/1 month $75/1 month $400/semester $250/semester

Production Services TV2 provides a full range of video production services. From start to finish or anything in between, we can help you deliver your message both professionally and cost-effectively. Call 330-672-2586 for an estimate and more information.

Election Night Sponsorships TV2 allows Portage County residents to get their results first. Shows will air LIVE during the November general election and the May primaries (times TBD). Shows will end when the results are final and are no less than 2 hours. Sponsorship Includes: •M inimum of 2 thirty-second commercials (If show runs more than 2 hours, commercial will continue to run at no additional charge) • Name mention in Daily Kent Stater promotional ads • Name mention in TV2 2-Link promotional slides • Name mention in Record Courier promotional ads November General Election: $395 May Primaries: $250

TV2, Kent State Sports Network and IMG Sports Marketing will broadcast a minimum of 20 KSU sporting events including home football, men’s and women’s basketball, volleyball and wrestling. All Sponsorship Packages include: • Promotional mention in Daily Kent Stater ads • Promotional ad slides on TV2 2-Link • Live reads on Black Squirrel Radio • Logo on KentStateSports.com and KentWired.com Gold Package ($2,600) • Two :30 spots to air in each broadcast • Opening and closing Billboards • Choice of one feature (Player of the Game, Starting Lineups, Play of the Game, etc.) • Two (2) football and two (2) basketball (men’s & women’s) season tickets Blue Package ($1,740) • Two :30 spots to air in each broadcast • Opening and closing Billboards • Choice of two (2) football or two (2) basketball (men’s & women’s) season tickets White Package ($1,040) • One :30 spot to air in each broadcast

Portage County Football Exclusive coverage of the Portage Trail Conference, an association of 16 public schools within Portage, Stark and Summit counties. TV2 will focus on a game of the week every week of the 2012 season. Mentions and discussions will take place in every newscast and every Sports Corner. Six games will be broadcasted in their entirety on TV2. Sponsorship Includes: • 5 Commercial spots to run in each game broadcast • 1 Billboard using the sponsor's tagline and their logo • 2 Live reads during the game (10-seconds) • Promotional mention in Daily Kent Stater and the Record Courier • Complimentary replays of the two games. Total Investment: $1,200

Student-Produced Magazines A MAGAZINE FASHION BEAUTY CULTURE

It started with a sketch – the rest is history How Ryan Haber got on the feet of one of country’s biggest stars.

Get ready for your next poolside party How four design students show their passion for fashion

Plus! • Summer beauty tips • How to dress up your gadgets

A Magazine focuses on fashion and is Student Media's newest publication, premiering in spring 2012. This visually stunning magazine publishes 5,000 copies once per year and features designs by students from Kent State’s School of Fashion, tips on make-up and trends in hairstyling and jewelry.

Here are Some More

facts

TheAMag.com

The Burr The Burr is an independent, award-winning magazine produced by and for Kent State University students. Each issue contains a compelling mix of how-to articles, original reportage and personal essays. The magazine’s frequently updated website features multimedia stories and blogs on lifestyle issues. The Burr publishes 5,000 copies twice a semester. TheBurr.com

Fusion Fusion magazine addresses sexual minority issues within the general population. It has been recognized nationally by the Society of Professional Journalists for excellence. It is gradually moving from only exploring campus-related topics to having an intense presence in the Northeast Ohio community. Fusion has a circulation of 5,000 per semester. OhioFusion.com

Luna Negra Kent State University’s literary publication is a blend of poetry, prose, photography and illustration. It features both student and outside submissions. Luna Negra has been publishing for more than 50 years and has a circulation of 5,000. Spring

UHURU Kent State University Spring 2012

2012

PrIdE, BEAuty ANd SExuAlIty NEW AGE HIP HOP COdE SWItCHING SPrING FASHION

LunaNegraMag.com

Uhuru Uhuru is a forum of exchange on matters concerning minorities, with an emphasis on the Pan-African experience. A Best Student Magazine award winner from the Society of Professional Journalists, Uhuru has a circulation of 5,000. UhuruMag.com

38%

of college students will plan purchase decisions

from a magazine

of readers will

visit a website mentioned in an ad

35%

of college students say

a magazine ad

has influenced them to buy a specific product

72%

Of college students react to display advertising

Transitions

(Formerly known as The Connection) Sending a child to college is a milestone in a family's life with so many emotions surrounded by so many questions. Transitions is dedicated to making that process easier.

the CONNECTION For parents and families of first-year students at Kent State University

During the mandatory Destination Kent State Advising & Registration Program, nearly 5,000 parents and families of soon-to-be students spend more than a day in the city of Kent and at the University to prepare for that milestone. These are some questions Transitions can answer: • What restaurants can we visit while we are here? • Where are the banks and ATMs? • What hotels should we stay in when we visit? • What types of transportation are available? • Where can we shop for dorm items? Transitions is endorsed by the Destination Kent State Advising & Registration Program.

the connection • 1

All Magazine Pricing Fall 2012 Magazine The Burr * Fusion

Quarter

Half

Full

Inside Covers

Back Cover

— — $450 $500 $575 $175 $250 $325 $375 $425

Spring 2013 Magazine

Quarter

A Magazine — The Burr *

Half

Full

Inside Covers

Back Cover

—

$175

$275

$350

— — $450 $500 $575

Fusion

$175 $250 $325 $375 $425

Luna Negra

$75

$175

$225

$275

$350

Transitions

$250

$375

$600

$725

$800

Uhuru

$150 $275 $425 $500 $550

The Burr publishes two issues a semester. The price is for both editions for one semester. All ads include a web ad on the magazine's web site.

205 Franklin Hall, P.O. Box 5190, Kent, OH 44242 p: 330-672-2586 f: 330-672-4880 ksuads@yahoo.com www.KentWired.com

Contact Info

General Policies

Lori Cantor Manager 330-672-0887 lcantor@kent.edu

Student Media reserves the right to reject at any time any advertisement, copy or imagery that student editors or general managers deem unsuitable. Student Media will make the final determination regarding any advertisement’s suitability for publication. Advertising may be rejected that is potentially libelous; violates any federal, state or local laws; or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin or disability. All ads having the appearance of news must have the word “advertisement” printed prominently above the ad. Political ads must conform to Ohio campaign disclosure laws, and clearly show endorsement. Student Media will not accept alcohol advertising that violates state laws or policies of the Ohio Liquor Control Commission; that encourages alcohol abuse or emphasizes quantity or frequency of use; that portrays alcohol as a solution to problems or necessary to social, sexual or academic success or that associates alcohol consumption with tasks that require skill, including operation of motor vehicles or machinery. Student Media adheres to the Fair Housing Act and the Equal Employment Opportunity Commission. Student Media is not responsible for any errors in camera-ready ads, or in type set by Student Media if the ad proof has been approved by the advertiser. Student Media is otherwise responsible for an error in an ad, Student Media will provide a correction in the next available issue, and/or allowance to the advertiser will be limited to only that portion of the ad in error, not to exceed the net price of the ad.

Norma Young Business Manager 330-672-0884 njyoung1@kent.edu Katie Barnes Media Specialist 330-672-0886 kbarnes6@kent.edu Tami Bongiorni Advertising Manager 330-672-6306 tbongior@kent.edu Samantha Lingenfelter Classified Manager 330-672-0883 slingenf@kent.edu

Credit Policies Student Media offers net 30-day payment terms, billed monthly to clients with established payment records. New clients are required to prepay the first five ads. Invoices must be paid in the 30-day payment period. Student Media reserves the right to revoke the advertiser’s credit status if payment is overdue or incorrect. Advertising will not be accepted from the advertiser if there is an unpaid balance more than 60 days past the invoice date. Student Media reserves the right to request prepayment from an advertiser when it is deemed the advertiser cannot be extended credit. All classified advertising must be prepaid. If an incurred ad price is quoted, that price only applies to the first insertion.

w w w. idsnews .com | 812- 855- 0763

Indiana Daily Student Newspaper ∙ Monday - Friday

www.idsnews.com Inside Magazine ∙ Twice a semester

CIRCULATION Daily Circulation Monday through Friday 14,000

Summer Circulation

REGULAR & CLASSIFIED DISPLAY AD RATES

LOCAL ANNUAL VOLUME DISCOUNTS

Monday and Thursday 9,000

August 1, 2012 - July 31, 2013

A signed contract is required to qualify for these discounts. Advertisers without a signed contract will be billed at the open rate.

HOW TO REACH US Ernie Pyle 120 940 E. Seventh St. Bloomington, IN 47405-7108

Open

$19.91

Agency Rates

$19.32

University Dept. / Nonprofit

$14.91

IU Student / Student Organization Rate

$12.98

200-349 c.i.

$14.58

350-499 c.i.

$14.04

500 -749 c.i.

$13.30

750-999 c.i.

$12.61

GUARANTEED PLACEMENT

1,000-1,499 c.i

$12.20

Guaranteed Placement is available for an additional 25% more than the cost of the ad space.

1,500-1,999 c.i.

$11.89

2,000-2,999 c.i.

$11.64

3,000-4,499 c.i.

$11.33

4,500-5,999 c.i.

$10.98

6,000-7,999 c.i.

$10.82

Based on per column inch

phone 812-855-0763 fax 812-855-8009 ads@idsnews.com www.idsnews.com

Some exceptions do exist. Please ask for more information.

PERSONNEL Susan McGlocklin

DEADLINES

Advertising Director

Display ad deadline is 5 p.m. three business days before publication.

COLOR RATES One spot color $160 per page

Greg Menkedick

Day of Pub

Copy/Payment Deadline

Monday

5 p.m. Wed.

Ron Johnson

Tuesday

5 p.m. Thu.

IU Student Media Director

Wednesday

5 p.m. Fri.

Thursday

5 p.m. Mon.

Friday

5 p.m. Tue.

Creative/Online Director

Susan Elkins Asst. Director/Business

Ad Proof Schedule Rachel Knoble

Full color $450 per page

For ads that must be approved by the advertiser prior to the publication: Copy deadline is four business days prior to the publication.

Asst. Director/Operations

(e.g., Friday proof deadline is 5 p.m., Monday)

You will receive your proof the business day prior to the publication. All proofs must be returned to the IDS by 2:30 p.m. the business day prior to the publication. Corrections may be made by phone, e-mail or fax.

Special Deadlines Deadline is five business days prior for the following: preprinted inserts, newsstand posters, newsstand ribbons, newsstand brochures

Reach

42,731 STUDENTS

AND

Color is an effective way to draw the reader’s eye to your ad. Full-color ads beat black-and-white ads for in-depth readership by 62%. Source: Newspaper Association of America, 2007.

Per page discount on double-truck color on broadsheet ads available.

8,255 FACULTY & STAFF. 2011 Fall Enrollment

0 1/4 1/2 3/4 1”

1 COL.

2”

SPECIFICATIONS & MEASUREMENTS Display Ad Specifications

1/8 page

Width

Inches

1 column

1.556

2 columns

3.222

3 columns

4.889

4 columns

6.556

5 columns

8.222

6 columns

9.889

1/4 page 3”

2 COL.

4”

Sizes

Dimensions

1/8 page vert.

2 col. x 7.5”

1/8 page horiz.

3 col. x 5”

1/4 page vert. (Option 1)

3 col. x 10.5”

1/4 page vert. (Option 2)

4 col. x 8”

1/3 page vert. (Option 1)

2 col. x 21”

1/3 page vert. (Option 2)

4 col. x 10.5”

Half page vert.

3 col. x 21”

Half page horiz.

6 col. x 10.5”

Full page

6 col. x 21”

1 2

3 COL.

Horizontal

5” Vertical: 2 col. x 7.5” Horizontal: 3 col. x 5”

Option 1: 3 col. x 10.5” Option 2: 4 col. x 8”

1/3 page

1/2 page 6”

4 COL.

Vertical

Actual depths are 1/8” short. For example, 3 col. x 5” is actually 4.889” x 4.875”.

Vertical

Common IDS Newspaper Ads

Other sizes available.

7”

Layout Requirements The IDS uses the offset printing method. Full-page ad size is 9.889" x 21". PDF files are the preferred format for ad submission. Camera ready-art should be produced 1/8" short of actual depth (e.g., An ad billed at 4 columns x 10" in depth should be produced for publication at 4 columns x 9 7/8"). You may send your ad electronically via FTP, through email (ads@idsnews.com) or on disc. Call or email the IDS for the electronic ad submission information sheet.

Horizontal 8”

5 COL. Option 1: 2 col. x 21” Option 2: 4 col. x 10.5”

Vertical: 3 col. x 21” Horizontal: 6 col. x 10.5”

Full page: 6 col. x 21”

9”

Depth Requirements for Display Ads Any ad exceeding 18 inches in depth will be billed at 21 inches.

Tap

INTO THE

6 COL. 10”

$279 MILLION THAT VISITORS BRING TO MONROE COUNTY EACH YEAR. 2010 Bloomington Convention & Visitors Bureau

SPECIAL PUBLICATIONS

For deadlines and publication dates, see back page.

Big Ten Conference Preview Get ready for the big games; the Big Ten Guide features schedules and profiles for all of IU’s athletic teams.

Homecoming Issue

IU Basketball Guide

The spirit, pride and tradition of IU are highlighted in this special edition, along with events during IU’s homecoming weekend.

Take an exclusive look at the upcoming IU basketball season with player profiles, statistics and interviews.

Best of Bloomington

Little 500 Pre-Race Edition

Freshman Mail-Home Edition

This special edition of Weekend showcases the best restaurants, bars,stores and more in Bloomington as voted on by the students.

Showcasing pre-race highlights, rider profiles, history and a team jersey guide, the Little 500 edition previews IU’s biggest weekend.

The Freshman Edition is mailed directly to the homes of incoming freshmen and their families, providing a first glance at the Indiana University and Bloomington community.

Source: Campus Visitors Guide

Inside Magazine

Orienter Magazine

Published quarterly, Inside magazine brings readers a different view on what’s happening at IU through creative and compelling stories.

Orienter is the summer orientation guide for incoming freshmen and transfer students. It is handed directly to parents.

International Student Guide

Parents Survival Guide

Housing & Living Guide

Targeted specifically towards international students, the International Guide welcomes them to IU while offering a taste of home.

Handed out during summer orientation, the Parents Survival Guide is a great resource for parents of new IU students.

Published in the fall and spring, this guide provides the IU community with housing options. It is also passed out at the IDS Housing Fair.

Published in the fall and spring, Source introduces readers to Bloomington’s dining, nightlife, entertainment and events.

Connect

TO READERS AT MORE THAN

300 NEWSSTAND LOCATIONS.

PREPRINTED INSERTS

TERMS & POLICIES Terms of Payment

# of insert pages

CPM / Total Cost*

Special Publication Inserts

2-4

$82.67 / $1,157.38

$105.40 / $1,475.60

5-8

$86.80 / $1,215.20

$107.47 / $1,504.58

9-12

$93.00 / $1,302.00

call for prices

The IDS understands that you want your invoice in a timely fashion with accurate billing information. If you have a question or there is a discrepancy with your invoice at any time, please contact our Accounting Department or Advertising Director as soon as possible.

13-16*

$97.13 / $1,359.82

call for prices

All rates are noncommissionable, net rates.

* More than 16 pages add $7 CPM for every four additional pages.

Prices listed are based on the minimum circulation of 14,000. Please deliver 14,500. Deadline: Five business days prior to insertion. Minimum size: 5” x 7” exceptions may be made Maximum size: 10” x 11” Single-sheet glossy inserts larger than 10” x 11” in size must be folded in half. Folding of inserts constitutes additional costs. IDS Advertising must receive at least one complete copy of the insert for review of acceptability before shipment. The IDS is not responsible for the loss or cost of returning inserts shipped prior to notice of acceptance.

American Express, Discover, Mastercard and Visa are accepted. Out-of-town and new advertising accounts must prepay for advertising until credit is established. All political, “closing” and “going out of business” advertising must be prepaid. Credit may be extended by completing a credit application. Please allow 30 days for approval. Advertising invoices and tear sheets are mailed on the last publication day of each month. Payment is due on the 10th of each month. All balances not paid in 30 days are subject to a finance charge of 1.5% per month (annual/percentage rate is 18%). A charge of $15.00 or 15% of the amount of the check (whichever is greater) will be assessed on any returned check.

Frequency discounts may be negotiated.

General Rate Policy

Preprinted inserts having the appearance of news must be labeled on the front cover and on each page thereafter “Paid Advertising.”

The IDS may make rate changes, provided you are given at least 30 days in advance. In such an event, you may cancel a contract agreement without penalty if changes are not satisfactory.

Delivery Ship copies in cartons, preferably in bundles of 100 to 2,000 each*, to: IDS Inserts ∙ Herald Times 1900 S. Walnut St. ∙ Bloomington, IN 47401 H-T Shipping / Receiving Hours: Mon.-Fri., 8 a.m. - 4 p.m. * depending on the number of pages

ONLINE AD RATES Ask for price/spec sheet. A variety of online advertising options exist including but not limited to leaderboards, medium rectangles, wide skyscrapers, horizontal banners and skyboxes.

SPECIAL SERVICES Newsstand poster advertising Newsstand brochure placement Newsstand ribbon advertising

CLASSIFIED LINE ADS Line size is approximately 20 characters, including space and punctuation. The minimum size is three lines. Classified line ads are published online at no extra charge. Classified line ads are quoted per line/per day. Call for complete rate information. Ask about our cash-in-advance discount or go to www.idsnews.com/classifieds. Deadline: 3 p.m. business day prior to publication.

Target

THE

The IDS may offer special promotions not listed in the rate card.

IDS General Advertising Policies All advertising is subject to approval by the IDS. The IDS makes every effort to produce error free ads; however, if an error should occur, please notify our sales office within three days of the error. Liability for any errors is limited to the cost of the space occupied by the error. All ad changes and cancellations must be made before the advertising deadline. Ads canceled after the deadline will be charged for two-thirds of the ad’s space. Advertising having the appearance of news must be labeled as “Paid Advertising.” All political and cau cause advertisements must carry the information required by law (e.g., Paid by Committee for Jane Doe, John Doe, Trea Treasurer). The IDS must have a signed model release from persons pictured in photogra photographs submitted for publication. The IDS is not respo responsible for materials submitted for use unless given instruc instructions for return delivery within 30 days. By having an advert advertisement printed in the IDS, the advertiser is purchasing space and circulation only. The advertiser assigns to the IDS aall rights, title and interest to all layouts and original art prod produced by the IDS. The IDS will not kno knowingly accept any advertisement that is defamatory, prom promotes academic dishonesty, violates any federal, state or loca local laws or encourages discrimination against any individu individual or group on the basis of race, sex, sexual orientation, ccolor, creed, religion, national origin or disability. Personal ads may co contain first names and last initials only. The advertising man management reserves the right to reject ads considered distastef distasteful or defamatory. Classifieds of a business nature may not appe appear in the “Personal” classification. Proofs requiring cha changes initiated by the advertiser will be corrected with or wit without additional charge depending on the extensiveness of the revisions and the amount of typesetting and/or photographic work required. The advertiser assum assumes full liability for his/her advertisements and agrees to hold tthe IDS unaccountable for the content of all advertisements aauthorized for publication and any claims that may be made aagainst the IDS.

$1.4 BILLION ECONOMIC FOOTPRINT CREATED BY THE IU STUDENTS AND STAFF. IU-B Impact Study 2008

SPECIAL SECTIONS, PAGES & FEATURES

SUMMER 2012

DEADLINE

Year Long 2012-2013

Source (Campus Visitors Guide)

July 6

August 6

Health Directory (print/online) idsnews.com/health Religious Directory (print/online) idsnews.com/religious Dining Directory (print/online) idsnews.com/dining Business Directory (online) idsnews.com/business Housing Directory (online) idsnews.com/housing

International Student Guide

July 11

July 27

FALL SEMESTER 2012

DEADLINE

PUB DATE

Welcome Back Edition (fall)

July 18

Aug. 9

Big Ten Conference Preview

Aug. 31

Sept. 14

Inside Magazine

Sept. 11

Oct. 16

Homecoming Issue

Sept. 24

Oct. 5

Housing & Living Guide

Oct. 10

Nov. 6

PUB DATE

Housing Fair (event)

Nov. 7

Inside Magazine

Oct. 25

Nov. 27

Election Edition

Oct. 31

Nov. 5

IU Basketball Guide

Oct. 31

Nov. 14

Thanksgiving Week Edition

Nov. 13

Nov. 16-25

Best of Bloomington

Nov. 26

Nov. 29

Fall Finals/Dec. Grad. Edition

Dec. 5

Dec. 10-14

SPRING SEMESTER 2013

DEADLINE

PUB DATE

Housing & Living Guide

Dec. 3

Jan. 29

Welcome Back Edition (spring)

Dec. 14

Jan. 4

Housing Fair (event)

Jan. 30

Inside Magazine

Jan. 24

Feb. 19

Feb. 1

March 1

Big Ten/NCAA Brackets Package

Feb. 20

March 4, 18, 25

Inside Magazine

March 7

April 9

Little 500 Pre-Race Edition

April 3

April 17

Spring Finals Edition

April 24

April 29

Senior Sendoff & Grad Weekend

April 29

080112

Source (Campus Visitors Guide)

May 3

SUMMER 2013

DEADLINE

PUB DATE

Freshman Mail-Home Edition

April 26

May 16

Orienter Magazine

April 26

June - July Orientation Aug. 19 Residence Halls

Parents Survival Guide

PUBLICATION CALENDAR M

October 2012

Se pt e m be r 20 1 2

Orientation, Res. Halls

= denotes special publication

Au gu st 2012 S

May 22

N o ve mb er 2012

S 3

February 2013

J a nua r y 201 3

December 2012 S

Ju l y 2013 F

INDIANA UNIVERSITY · BLOOMINGTON, IND.

2 9

F 1

Ju n e 2 0 1 3

M a y 2013

April 2013 S

M a r ch 2013 F

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

INDIANA STATESMAN

RATE CARD

2012-2013

Why Advertise With Us Indiana State University students know the Indiana Statesman as their first and closest source of information. They look to our paper for sports, local news, entertainment and campus resources. With more than 90 drop-off locations, we are everywhere they are. We are in the classroom, at the bus stop and in their dorms.

College studentsâ&#x20AC;&#x2122; discretionary spending amounts to per year for the U.S. economy

AND

BILLION

$76 90%

{

Of that $76 billion,

46% is spent on food

of college students visit a grocery store at least once a week.

42% 88% 53% 48% phone

Facebook

of college students own a smart

of college students use Facebook

have followed or liked a brand on

of students have followed a brandâ&#x20AC;&#x2122;s social networking page to take advantage of special offers. Source: re:Fuel 2011 College Explorer Survey

812.237.3025

Enrolled

Live on Campus

11,528

3,000

Faculty & Staff ages of 18 & 24

1,800

90% There are plenty of newspaper readers at ISU.

46% Students Enrolled

11,528

We have 11,528 students: 54%who are Students IS Students Students who ISU Students Between on Campus Faculty Enrolled womenLive and 46% are Live on Campus Faculty & Staff ages of 18 & 24 men. The university 11,528 3,000 1,8 employs 1,800 3,000 1,800 90% faculty and staff.

54%

More than three quarters of college students and faculty (76%) have read their college newspaper in the last month, with 73% saying they look at nformation the ads. Pass along rates are also strong with an average of 3.2 students sharing an issue. n a survey conducted by Alloy Media

46%

200 college students at 550 universities, eadership continues to be strong.

73%

46%

Source: Alloy Media

54%

54% 76% College Students

76%

Look at the ads Faculty

Information

Information In a survey conducted by Alloy Media 1,200 college students at 550 universities, readership continues to be strong.

In a survey conducted by Alloy Media 1,200 college students at 550 universities, readership continues to be strong.

73%

Youâ&#x20AC;&#x2122;re dealing with a winner!

. 3 Indiana Collegiate Press 73% Association Awards 76% . College Media Association Award Newspaper and Business . College 76% Advertising Manager Award ISU-statesmanads@mail.indstate.edu

76% 76%

College Students Look at the ads Faculty

Retail Rates & Sizes

Double Truck Page 21.5 x 9.63

Campus/Non-profit: $750 Local: $825 Regional: $900 National: $1000

Full Page 10.25 x 9.63

Campus Non-profit: $375 Local: $400 Regional: $450 National: $500

1/2 Page 1/4 Page 1/8 Page V. 5.075 x 9.63 V. 5.075 x 4.81 V. 2.537 x 4.81 H. 10.25 x 4.81 H. 10.25 x 2.4 H. 5.075 x 2.4

Campus Non-profit: $190 Local: $225 Regional: $300 National: $350

Campus Non-profit: $100 Local: $125 Regional: $180 National: $200

Campus Non-profit: $60 Local: $75 Regional: $100 National: $120

Rate Classifications 1/16 Page 5.075 x 1.2

Campus Non-profit: $35 Local: $40 Regional: $60 National: $75

Front Page 10.25 x 1

Campus – Campus departments and recognized organizations

Campus Non-profit: $65 Local: $75 Regional: $100 National: $120

Local – A Terre Haute business address Regional – Within a 75-mile radius National – Over 75 Miles

Pre-printed Inserts The Indiana Statesman offers its advertisers the opportunity to place preprinted inserts within its issues. To be accepted, a copy of each insert must be submitted to the Student Ad Manager for approval two weeks prior to scheduled insertions. Please, ship to: Tirbune-Star Publishing 4675 E. Margaret Ave. Terre Haute, IN 47803 Open Rate $80/K or $320 per issue Full circulation of 4,000 at all times is required

812.237.3025

Rate Classifications

Color Options

(Charge in addition to space)

Full-color: $160

Spot-color: $70

B&W: No Extra Charge

Special Rate Pricing Prepay – Save 5% by paying for the ad prior to the run date. Payment not received on time will be back-billed for the 5%. Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run 20 ads throughout the school year, get 20% off. Puzzles – Crossword and Sudoku available for $25 per day, one-week minimum. Sponsor throughout the semester, get 10% off. Sponsor throughout the year, get 20% off. Placement – Back page placement is available for full-color ads for a 20% placement fee. Additional placements are available for a 15% placement fee. Special issues – Reduced pricing is available in special issues of the Indiana Statesman throughout the year. Check with your sales representative for more information. Advertisers can submit ads as a camera ready proof through a flash drive, compact disc or e-mail to: ISU-statesmanads@mail.indstate.edu Camera ready ads must be submitted in a format compatible with Indiana Statesman equipment. File extensions include: TIFF,PSD,JPEG,PDF,and EPS.

ISU-statesmanads@mail.indstate.edu

Online and Classified Advertising Online Advertising with the Indiana Statesman is a great place to connect with current and prospective students, alumni, faculty, staff, and an unlimited audience of online readers.

Top(1)/Bottom(2) Banner 645 x 90

(1)

(2) (3)

Top Banner

Bottom Banner

1 month: $100 3 months : $275 6 months: $ 500 12 months: $900

1 month: $100 3 months : $225 6 months: $ 400 12 months: $700

Vertical Banner(3) 300 x 250

Your Ad Here

1 month: $100 3 months : $225 6 months: $ 400 12 months: $700

Classified Rates Business Ads: $7.00 (one liner ad for one issue) Business Freq. Discount: $6.00 (same liner ad without changes in three or more consecutive issues) ISU Campus: $5.00 *Rates are the first 20 words. Add 15Â˘ for each extra word. All classified ads MUST be prepaid. E-mail: ISU-statesmanclassifieds@mail.indstate.edu

Phone: 812-237-3025

Your Ad

812.237.3025

Publication Calendar August

September

October

November

December

January

February

March

April

May

June = Special Issues TEXT = Regular Issues

Deadlines

Monday issues - Thursday at 3 p.m. Wednesday issues - Monday at 3 p.m. Friday issues - Wednesday at 3 p.m.

ISU-statesmanads@mail.indstate.edu

The Indiana Statesman The Indiana Statesman, Indiana State University’s student-run newspaper, has been serving the campus community since 1879. It employs more than 100 students throughout the year and is instrumental in providing students, faculty, staff and alumni with campus news, sports, entertainment, as well as state and national news. The Indiana Statesman is published Monday, Wednesday and Friday with a circulation of 4,000 papers daily when school is in session.

•

All advertising must be prepaid unless credit has been established by filling out the proper credit application and submitting it to the Indiana Statesman business office prior to placement of advertisement.

considers objectionable. Commercial advertising that discriminates on the basis of race, creed, color, handicap, age, gender, or sexual orientation will not be accepted.

• The Indiana Statesman reserves the right to deny or revoke credit to any business with poor credit history, poor payment history, lack of references, • insufficient length of operation at present location or of a transitory nature.

Advertisements for products, services or promotions that are illegal in Indiana will be rejected.

•

If any invoice becomes 90 days past • due, the Indiana Statesman reserves the right to revoke credit for one academic year. The advertiser or its agency agrees to assume liability for all content of all ads printed and all claims made against the Indiana Statesman and indianastatesman.com on said content.

•

The Indiana Statesman reserves the right to reject advertising that it

It is the responsibility of the advertiser to notify the Indiana Statesman of significant errors. The Indiana Statesman will be responsible for first run errors up to a negotiable 25 percent of the ad cost. Allowances will be made only for errors that materially affect an ad’s value. All errors after the first run are considered to be a failure of client to notify the Indiana Statesman; no compensation will be considered.

•

Make-goods or credit adjustments will be made when errors occur in advertising that are the responsibility of the Indiana Statesman.

Contact Information

Indiana Statesman Indiana State University Hulman Memorial Student Union 143 550 Chestnut St. • Terre Haute, IN 47809 P: 812.237.3025 • F: 812.237.7629

A K LEO T H E

2012-2013

Serving the students of the University of Hawai‘i at Mānoa.

V O I C E

Only $90 per issue SEMESTER-LONG COMMITMENT REQUIRED CHOICE OF MONDAY, WEDNESDAY, OR FRIDAY

Media Kit

RATES

PRINT RATE BREAKDOWN

ONLINE Home News Campus

Features Opinion

Campus Beat

Sports

Green Notes

Local

GROOVE IN

THE

GARDEN

2nd thursdays 5-9pm

BA-LE COURTYARD

K A LEO T H E

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SPECIAL ISSUES A EO THE VOICE

K A LEO T H E

Serving the students of the University of Hawai‘i at Mœnoa.

hawaii.edu/parking

K A LEO

www.kaleo.org

MONDAY, JAN. 9 to TUESDAY, JAN. 10, 2012; VOLUME 106 ISSUE 56

a U-Pass available at Campus Center ID/Ticket Ofﬁce

Serving the students of the University of Hawai‘i at Mœnoa.

K A LEO

V O I C E

T H E

Serving the students of the University of Hawai‘i at Mœnoa.

MONDAY, OCT. 24 to TUESDAY, OCT. 25, 2011 VOLUME 106 ISSUE 39

www.kaleo.org

V O I C E

www.kaleo.org

Spring 2012

Welcome Back

WEDNESDAY, SEPT. 14 to THURSDAY, SEPT. 15, 2011 VOLUME 106 ISSUE 22

847 McCully St. Honolulu, HI 96826 (808)952-9253 www.motosourcehawaii.com

Report

MONDAY

N: 8 -15+ f t. W: 6-10+ f t. S: 0 -2 f t. E: 2- 5 f t.

TUESDAY N: 6 -12 f t. W: 5-8+ f t. S: 0 -2 f t. E: 1- 3+ f t.

3583 Waialae Ave., Honolulu, HI 96816 • 700 Keeaumoku St., Honolulu, HI 96814

Report

WEDNESDAY N: 3 - 5+ f t. W: 0-1.5 f t. S: 1- 3+ f t. E: 1- 3+ f t.

THURSDAY N: 1-2 f t. W: 0-1.5 f t. S: 0 - 3 f t. E: 1- 3+ f t.

847 McCully St. Honolulu, HI 96826 (808)952-9253 www.motosourcehawaii.com

Report

MONDAY

N: 6 -10+ f t. W: 5-9 f t. S: 3 - 5 f t. E: 2- 5 f t.

TUESDAY N: 3 -7+ f t. W: 3-5+ f t. S: 3 - 5 f t. E: 1-3+ f t.

nts’

Stude 12 FROM WELCOME picks 20 TO GRADUATION

SPONSORSHIPS

ARTS FESTIVAL

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SPONSOR THE SURF REPORT SEMESTER-LONG COMMITMENT REQUIRED CHOICE OF MONDAY, WEDNESDAY, OR FRIDAY

Report

FRIDAY N: W: S: E:

1-3+ f t. 1-3+ f t. 3- 5 f t. 3- 5 f t.

SATURDAY SUNDAY N: W: S: E:

0 -3 f t. 1-3+f t. 3- 5+ f t. 3- 5 f t.

N: W: S: E:

1-3+ f t. 0-3 f t. 3- 5 f t. 1-3+ f t.

Page 2 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates K A LEO T H E

SPECIAL PLACEMENT HELPS KEEP YOUR AD FIRST! Don’t get lost in the shuffl e, guarantee your placement and get the results you want.

15% charge on top of your ad rate 1/8 Page Ads

V O I C E

Ka Leo O Hawai‘i University of Hawai‘i at Mānoa 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822

Newsroom (808) 956-7043 Advertising (808) 956-7043 Facsimile (808) 956-9962 E-mail advertising@kaleo.org Web site www.kaleo.org

Advertising STAFF AS LOW AS $11 A DAY TO KEEP YOU IN THE FRONT OF THE PAPER

SPECIAL PLACEMENT 1/4 Page Ads WHY KEEP EVERYONE LOOKING FOR YOUR AD?

HAVE IT HERE AND GET THE MOST BANG FOR YOUR BUCK.

15% charge on top of your ad rate Just $22 per day, to keep it up front. Don’t let someone else get the spot you want.

Advertising Advisor Robert W. Reilly advertising@kaleo.org Marketing Director Reece Farinas Reece@kaleo.org Ad Manager Regina Zabanal Regina@kaleo.org Advertising Account Executives Ben Salazar - Ben@kaleo.org Liz Carl - Liz@kaleo.org Priya Singh - Priya@kaleo.org Nicole Deyerl - Nicole@kaleo.org Isaac Demello - Isaac@kaleo.org David Holt - David@kaleo.org Teressa Sung - Teressa@kaleo.org Roman Kalinowski - Roman@kaleo.org Gabby Pagilinan - Gabby@kaleo.org Graphic Design Managers Amy Babcock & Bobby Chuck Kaleoaddesigners@gmail.com Public Relations Coordinators Samantha Court & Tianna Barbier PR@kaleo.org Web Team Sammy Khamis Patrick Tran Blake Tolentino webteam@kaleo.org Ka Leo O Hawai‘i is the campus newspaper of the University of Hawai‘i at Mānoa. It is published by the Board of Publications three times a week except on holidays and during exam periods. Circulation is 10,000. Ka Leo is also published once a week during summer sessions with a circulation of 10,000. Ka Leo is funded by student fees and advertising. Its editorial content reflects only the views of its writers, reporters, columnists and editors, who are solely responsible for its content. No material that appears in Ka Leo may be reprinted or republished in any medium without permission. The first newsstand copy is free; for additional copies, please visit the Ka Leo Building. ADMINISTRATION The Board of Publications, a student organization chartered by the University of Hawai‘i Board of Regents, publishes Ka Leo O Hawai‘i. Issues or concerns can be reported to Robert W. Reilly advertising@kaleo.org

Ka Leo Facts and Dems. 22,500 students

6,000 faculty and Staff

Aloha, and welcome to Ka Leo O Hawai'i, the University of Hawai'i at Manoa's student newspaper. Over the past 90 years, Ka Leo has brought more than 28,500 students, faculty, and staff their campus and local news, features, and sports coverage with 10,000 issues every Monday, Wednesday and Friday. As the second largest publication on the island, Ka Leo provides a unique opportunity to strengthen your business brand with a highly impressionable demographic with disposable income that will continue to grow. We are proud to announce that through close partnerships with our sister community colleges we are now able to bring your brand to over 65,000 students, faculty, and staff at fi ve campuses on the island of O'ahu. We are more than just a newspaper at Ka Leo, we provide your business tailored marketing campaigns utilizing our print services, our expanding online presence, public relations and social media specialist, auxiliary advertising and, coming soon, our mobile tablet edition. Our energetic support staff is here to make sure that your investment in the university system is well taken care of every step of the way.

UH Manoa Demographics Alumni numbers

88,122 Alumni on O'ahu and counting - Ka Leo can help you develop and solidify buying habits with your potential life-long customers. - Build and Manage your brand for today and tomorrow. - 66.5% 21 and older - 56% Women population - 44% Male population

17% age 25-29

21%

40% age 21 and under

age 31+

69% Undergraduate 31% Graduate

22% age 22-24

Page 3 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Publication Schedule: JUNE 2012 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

2 9 16 23 30

SEPTEMBER 2012 2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

9 16 23 30

10 11 12 13 14 17 18 19 20 21 24 25 26 27 28 31

1 8 15 22 29

7 14 21 28

JANUARY 2013 1 2

8 15 22 29

6 13 20 27

10 11 12 17 18 19 24 25 26 31

APRIL 2013 1 2

8 15 22 29

9 16 23 30

7 14 21 28

8 15 22 29

9 16 23 30

5 12 19 26

6 13 20 27

7 14 21 28

8 15 22 29

9 16 23 30

10 11 17 18 24 25 31

NOVEMBER 2012 4

10 11 12 13 17 18 19 20 24 25 26 27 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

8 15 22 29

9 16 23 30

10 17 24 31

Helps Keep Your Ad First! 15% charge on top of your ad rate SAME DEAL OPPOSITE SIDE OF PAGE…

This is a great way to keep a consistent spot at the front of the paper and it is only a small charge on the top of your normal contract rate. Consistency is the best way to ensure our readers know who you are. The more often you’re seen, the more people will remember to use your products or services when they need to.

1/8 Page Ads

1/4 Page Ads 3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

MARCH 2013 3 10 17 24 31

8 15 22 29

Special Placement AUGUST 2012

OCTOBER 2012 1 2 3

DECEMBER 2012 2 9 16 23 30

JULY 2012 1 2 3

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

8 15 22 29

9 16 23 30

FEBRUARY 2013 4

1 3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 8 9 14 15 16 21 22 23 28

8 15 22 29

9 16 23 30

10 11 17 18 24 25 31

MAY 2013 3

9 10 11 12 13 16 17 18 19 20 23 24 25 26 27 30

5 12 19 26

6 13 20 27

7 14 21 28

Special Issues for: 2012

2013

JULY 16th – Orientation Guide AUGUST 20th – Welcome Issue SEPTEMBER 12th – Dining Guide SEPTEMBER 26th – Nightlife Guide OCTOBER 10th – Art Festival/ Homecoming Issue OCTOBER 24th – Halloween Issue NOVEMBER 5th – Election Guide NOVEMBER 19th – Shopping Guide DECEMBER 10th – Finals and Grad Issue

JANUARY 7th – Welcome Back JANUARY 28th - Games Book FEBRUARY 6th – Visual Issue FEBRUARY 27th – Best of UH MARCH 11th – Money Issue MARCH 20th – Spring Break Issue APRIL 1st – April Fools Issue APRIL 10th – Dining Guide APRIL 24th – Housing Guide MAY 6th – Final and Grad Issue

Why keep everyone looking for your ad?

HAVE IT HERE and get the most bang for your buck.

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Placement Helps Keep Your Ad First!

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Page 4 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Common-sized ads are just one of the great ways that we can help serve our clients. These are often the most popular size of ads and will stack with the other ads on the pages in a easier format. This is also set up to be convenient for your decision making. We have laid out what the cost per ad will be in the ad spaces moving forward.

Common Size

xtremely conomical

Custom Size

We also will customize any ads to the needs of our clients, so if you do not see something that you are interested in, please talk to your advertising account executive about what works for you and what your budget is and we can create a custom size ad that will work just for you.

1/8 Page Ads

DAILY RATES NEW WEEKLY RATES

Having the advertising sizes available is done to help, if you have any questions or would like clarification,

single ad: $120 per ad 3-9 ads: $108 per ad 10-19 ads: $99 per ad 20-29 ads: $90 per ad 30-39 ads: $81 per ad 40+ ads: $72 per ad

2-9 weeks (3 ads per week) $225 per week 10-19 weeks (3 ads per week) $212.50 per week 20-29 weeks (3 ads per week) $200 per week 30-39 weeks (3 ads per week) $190 per week 40+ weeks (3 ads per week) $180 per week

please contact our office at 808-956-7043.

SPONSORS

for the sponsorship.

WORD

The most popular page in Ka Leo, and lets face it, people love sodoku!

PUZZLE

SPONSOR

ACROSS 1 Quite some time 5 Pals, in slang 10 __ arms 14 Prurient interest 15 __ vincit amor 16 Suvari of “American Beauty” 17 “My bad!” 19 “MacArthur Park” songwriter Jimmy 20 “Take this” 21 Work undercover 23 Whisper sweet nothings to, say 24 Compact disk carrier 27 Harsh 29 Sound over a cornfield 30 Chieftain’s group 31 Composer of “The Wizard of Oz” songs 32 Turn away, as one’s eyes 34 Maintain an address 36 Diddly, in Cadiz 37 Stairway post 38 Med school subj. 42 What Annabel Lee’s kingdom was by 44 Chief’s group 45 It may be liquid or frozen 47 “What __ is new?” 49 Born, in some bios

50 “Whammo!” 51 Like shish kebab 53 Standout pilot 54 Bit of rest 56 From scratch 57 Politico Gingrich 59 Fight insomnia, in a way ... and if you do it in this puzzle, you’ll find ten 62-Downs 64 TV musical set in Lima, Ohio 65 Kitchen occupant of song 66 “Even __ speak ...” 67 “M*A*S*H” actor 68 Feat of genetic engineering 69 Early all-metal bomber

12 Congenital 13 “Nattering” big shot, in an Agnew speech 18 Standing tall 22 Home front? 24 Morning mugful 25 Uncovers 26 Common time between paychecks 28 Easy to follow 29 Give the heaveho 31 Have the sniffles 33 Dustin’s “Midnight Cowboy” role 35 Black Panthers co-founder Bobby 37 Bottom line 39 Fashionable retailer named for an address DOWN 40 In for the night 1 Baba the 41 Golfer’s woodcutter doohickey 2 Gloomy guy 43 Chopped down 3 Steered clear of 44 Adolescents 4 Scatter 45 Smallish battery 5 Secretary of State 46 Gushed before Rice 48 Wrap snugly 6 Linguistic suffix 50 Milne bounder with morph51 Ruin 7 Wrap up 52 P.T. center, e.g. 8 1903-’14 pope 55 Adaptable, 9 NFLer Warren electrically who competed on 58 Pekoe or oolong “Dancing With the 60 Dos halved Stars” 61 Bread served 10 Coal industry with vindaloo labor org. 62 See 59-Across 11 Dodger great 63 Fenced-in area Reese

Semester-long commitment required choice of Monday, Wednesday or Friday

CROSSWORD SPONSORS

$175 PER DAY FOR THE SPONSORSHIP The most popular page in Ka Leo, more people do the puzzles before, during and after class than anything else. This is the best place to have a consistent campaign.

2445 Campus Road Hemenway Hall 107 808-956-7043

Semester-long commitment required choice of Monday, Wednesday, or Friday

topic:

Famous Peacemakers

HOW TO PLAY:

Spell the phrase in the grid above it, writing each unique letter only once. The correct solution will spell the complete phrase along a single continuous spelling path that moves horizontally, vertically and diagonally. Fill the grid from square to square - revisiting letters as needed to complete the spelling path in order. Each letter will appear only once in the grid. © 2011 Thinking Think Machine, Inc. All Rights Reserved.

visit www.Pathem.com

$75 per day for the sponsorship. BRAND NEW GAME AND IS INSANELY FUN! SEMESTER-LONG COMMITMENT REQUIRED CHOICE OF S MONDAY, WEDNESDAY, OR FRIDAY MO

Page 27 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Public Relations Team Ka Leo has a full PR team to assist in your marketing campaigns and help get your message out to the UH community. This can help you build a more rounded campaign that will help deliver your message in more ways and more places. One way that the PR team helps your campaign is passing out flyers and promotional items for our clients. This is a great way to utilize our street team at events and get your information in the hands of students, faculty and community members.

$25 per 100 flyers we distribute Promotional Items: $25 per 50 pieces Flyers:

Ka Leo Public Relations Events:

EVENTS

Basketball JobsFair

Arts f e s t i v a l

Homecoming

VOLLEYBALL

BASEBALL

and more...

Campus Movie

Center Events

SPECIAL ISSUE

GrooveInTheGardenFootball

UHkennedyTheater ON-CAMPUS

CONCERT

Nights

Make your campaign pop with the Public Relations Team, by having a sponsored event. This is a monthly opportunity for us to work with our clients to promote an event or host an event with Ka Leo. This is done on a case-by-case basis and will be determined upon timing and availability.

We have a few unique opportunities throughout the year that will allow you to gain additional exposure to the UH community. These are special events that are organized by our PR team and attract a large amount of students, faculty, staff and alumni. These are great ways to brand your business with Ka Leo and make an impact with the people that you are trying to reach out to. Ka Leo Vendor Fair This is a special fair that takes place on August 15th in conjunction with our university orientation week "Warrior Welcome Week" and is your first chance to start reaching students. We allow 50 of our clients to come onto campus and present what they have to our students. This gives you a chance to speak to our students one on one and make them aware of what you have to offer. The event takes place on Legacy Pathway in the middle of campus and we provide tables and tents for your use. The events takes place from 12 p.m. to 3 p.m. and is a great way to kick off the year. The cost is only $200 per table and can be reduced with our bundle package. Ask your account executive how to get signed

up, early deadline is June 30, 2012 and gives you the opportunity to pick your table space. Ka Leo Arts Festival This is our second annual event and will be expected to bring in over 6,000 people for the evening from approximately 3-8 p.m. This event is a showcase of UH student artists and is a part of the official homecoming week celebrations. Show your support for UH and be a title sponsor of the 2nd annual Ka Leo Arts Festival. Ka Leo Arts Festival takes over McCarthy Mall and is an assortment of artist showcases, musical performances, artist performances, slam poetry, silent auction, interactive arts pieces, and more. The event is extremely popular with all that attend and is a great way to support our students at UH. Title Sponsorships are limited to 5 sponsors and are first-come first-service. The sponsorships include the following. All sponsors will sponsor a section of the arts festival and are welcome to put up banners and have a table for active participation. You are supporting UH.

Sponsorships Include Banners at festival Table at festival Logo on all signage Logo on all promo ads Logo on promo t-shirts 1/2 page ad in Arts Festival/ Homecoming Issue Discounted Rate of $12 for 2 weeks leading up to festival and 2 weeks after festival. Total Cost to be a Title Sponsor is $2,000 and our deadline is September 15, 2012 , hurry before it is too late. Ka Leo's Food Fair This is a tentative food sampling event that will take place in April with our Spring Dining Issue, we are still working on the details but it will be an opportunity to come on to campus for a food festival for the students faculty and staff from UH. Please ask your Ad Rep for more info.

Event Sponsorships

Page 28 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates

Our Partners at UH Athletics Once again we have teamed up with our Athletics Department to work on promoting all the sports that make us proud to be UH fans year in and year out. We have sports coverage in almost every issue of paper and keep all the students up-to-date on what is going on with our teams, coaches and student athletes. Although we help you reach the UH community on campus and we are at the sporting events, our friends in the UH marketing department can help you reach our broader community of supporters at the stadiums and during sporting events that take place in Honolulu. If you are interested in supporting UH Athletics, please contact: John McNamara, Associate Athletics Director - External Affairs Âˇ (808) 956-0912 â&#x2C6;&#x2122; johnpm@hawaii.edu

Scan here to go to UH Athletics

Although Ka Leo is separate from the UH Athletics Department, our goal is to help support all things at UH. We would like to give our advertisers the ability to get involved with the UH Athletics community. Hey sports fans and UH Athletics supporters, you can now sponsor the back page.

SPORTS PAGE

SPONSOR

This is a coveted back page position, plus it is always with athletics content.

NOW AVAILABLE

GO WARRIORS! Sponsorship is $250 per ad and is sold on a semester-long basis.

The sponsorships are available for any day of the week Monday, Wednesday, or Friday and will be your spot for the entire semester. Show your support and let the UH community know who has team spirit!

MDnews 2

Wednesday, April 11, 2012

HOTHOUSE continued from page 1

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eumetur, omnist, sum reprat maiosa culleca borendust voloris mo conest di ut alit evelliquunti aut occupit mi, sapiend eriandande voluptaspe nobitat iuntur, excea eos nulpari occusdae. Tatio. Nem sandipsustor a quatur? Qui doluptae nullessequam eos se labo. Itate labore, asperibus min ra pos quid ut etur reped quo enetur rerum quissit optatquidit es sum di beaque dolest que essequi nis exercil ipitiae ctotas eatus volor sae doluptat offictam, soluptatur? Cae parum qui dunt eum fuga. Nis sapit experovit ullaccuscit odit pa qui alique velest quae illaboriasse volupta tiandunt, nulla quo ese namus ate pero to que re eossin prae sit et voluptat. Et enim exerum sin pel inimporum ipiet es del molorrorest fugiam volupti umquam ipsunture pligentio dolupta tusandi ut plia plaut di que nimi, nullitiur remollorat hiliquam abor autation consedion culliqu amusam hitio bea sum facimet volumquiant, occatium, volori aut autemped qui quid moloritae ligenda volupta tistinc i m

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Poly Escapes gets a new home Students turn storage into business. ARTS, pg. 4 Volume LXXVI, Number 130

Wednesday, May 30, 2012

www.mustangdaily.net

Summer school fees rise again

MERCEDES RODRIGUEZ/MUSTANG DAILY

Poly Escapes brings resources to students to get out and experience the outdoors in San Luis Obispo county.. BRUCE WAYNE batman@gmail.com

CHAPMAN continued from page 1

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occatium, modis ipsante ssitiusam volumquiant, voluptas earum nienihilit volori aut autemped qui quid eumetur, omnist, sum reprat moloritae ligenda volupta debissed quae maiosa culleca borendust tistincim voloris mo conest di ut alit maionsecae voluptatur sunti evelliquunti aut occupit mi, atur auditatature restibussapiend eriandande volup- amet estrume ndelent taspe nobitat iuntur, excea eos dollabor ra verferio nulpari occusdae. Tatio. Nem esto bearupt aerspit recullore sandipsustor a quatur? Qui int doluptae nullessequam eos se pratium quideri am, labo. Itate labore, asperibus nimus lis min ra pos quid ut etur reped sequam quo enetur rerum quissit sus distota optatquidit es sum di beaque sperordolest que essequi nis exercil ipitiae ctotas eatus volor sae doluptat offictam, soluptatur? Cae parum qui dunt eum fuga. Nis AN NU sapit experovit AL ullaccuscit odit SP OR pa qui alique TS AP velest quae PA RE esillaboriL a s s e Lo sum ts v o aut ea of n o n To eostium pB utemped et r an laborit dolligds 12 3M natet volupain tatque rem sentoSt. S tae archit omnimpelupta LO tiandunt, runt. nulla quo ese Et fugitaecae isciistrum namus ate pero to que voluptaspero eum fugia re eossin prae sit et volupnon nones ex eum quaepedi tat. dolori nihitiusae exceris Et enim exerum sin pel cimagnit quo et untem inimporum ipiet es del reribus ut alit aliquam que molorrorest fugiam volupti enita culliqui deriaeculpa umquam ipsunture pligentio nobis et eos magnimpor dolupta tusandi ut plia plaut simusae eumenienet, qui estotatiam di que nimi, nullitiur remol- sentiumquae lorat hiliquam abor autation sinum, culpario. Ita aditata consedion culliqu amusam quatio omnimus esto quis et hitio bea sum facimet et elessitiam que et hil magni

AC SA E’s LE 50 ! -9 0 %

min ra pos quid ut etur reped dollabor ra verferio esto quo enetur rerum quissit bearupt aerspit int recullore optatquidit es sum di beaque pratium quideri nimus am, dolest que essequi nis exercil sequam lis sus distota speroripitiae ctotas eatus volor sae essum aut ea non eostium doluptat offictam, soluptatur? utemped et laborit dollignatet Cae parum qui dunt eum fuga. voluptatque rem sentotae Nis sapit experovit ullaccuscit archit omnimperunt.Et odit pa qui alique velest quae fugitaecae isciistrum voluptasillaboriasse volupta tiandunt, pero eum fugia non nones ex nulla quo ese namus ate pero eum quaepedi dolori nihitiuto que re eossin prae sit et sae exceris cimagnit quo et voluptat. untem reribus ut alit aliquam Et enim exerum sin pel que enita culliqui deriaeculpa inimporum ipiet es del molor- nobis et eos magnimpor simurorest fugiam volupti sae eumenienet, qui umquam ipsunture pligentio sentiumquae estotatiam dolupta tusandi ut plia plaut sinum, culpario. di que nimi, Ita aditata nullitiur quatio remolomnilorat mus hiliquam esto abor quis et autation et consedion elessiculliqu tiam amusam que et hitio bea hil sum magni facimet dolor volumquiaperspiant, tione ent occatium, esequodit volori aut laboreptas autemped qui none quid moloridolendantae ligenda dis expedisvolupta sit faccatiis 123 Main St. SLO accusdam, tistincim call: 555-123-4567 debissed quae coribusam maionsecae fuga. Ut as voluptatur sum eicia sunti atur comnihic auditatature tet restibusamet volupestrume taquam ndelent seritiasi

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ium qui odi untus. Fuga. Nequatur secupic ipsundesto de nullaccus ereprercit, con repedipsa eoste la nime volut liatess itaepelique pa volor sit liquis ma pore coreseq uaectatum idebitiamus senis dolupta quidicipsum volorum am fuga. Et eos ilit quistoreium veles esciur, untur, ulles excere, ad eriatquis doluptur, officia dolorro blabore stibus quundaectem vollorror asit quia asinum quunt atusand elibea sus re voluptiandi dolorem aut oditiur magnatur magnihi lluptat isquam same prae nectotatem si aut ut debitatur rerum faccaborum nos ut acepedi sit utem nimin num secta nossi non perestrum estentiunt a simusam dolorrum simpele ndebit, nus audae dolendi cuptae nonsequ idendelles ipictaecte autetus ent. El etusa voluptis sam endanimet di ut que volupta tibus, sequibusapis eume volupie nditios eosti consequi autem doluptaquat. Ibearcia veriaest, senis sinctas pernaturit perite pratiant voluptaepudi de nonserunt. Itio. Nequam si a intistem ad enimint dolupid quoditi volupid modis dolupta tiorum re velianducium fuga. Nemostium litias ex eosamet quatem in consequi rerate si cuptatemquis doluptia sim fugit volupicaeped ut labo. Faccaecti officiatibus nullat is consendem nobis evendent as ratio. Aperae ab ium et et voluptas exerchitatur aut ut vendus endant aut et et evenda

MERCEDES RODRIGUEZ

mercedesrodriguez.md@gmail.com

Bayzha Gonzalez knew she needed the summer to take a general education astronomy course a few years ago, but cost was an issue. Poly’s summer classes were out of her price range, so the graphic communication junior decided to enroll in Cuesta’s summer session. “It was cheaper and easier to take it at Cuesta,” Gonzalez said. “It was one of the easiest classes I’ve ever taken.” Gonzales said in total, the

four-unit course cost her around $300. If she were to enroll in Cal Poly’s 2012 summer session, the same number of units would now cost her $1,156. With the California budget crisis putting pressure on students to pay more for their educations, schools are looking for ways to conserve funds during summer for the regular school year. mer session have risen again. In 2010, undergraduates paid $130 per summer unit. In 2011, that amount was raised to

It was cheaper and easier to take (a summer class) at Cuesta ... It was one of the easiest classes I’ve ever taken.

$209. For Summer 2012, undergraduate student fees will be $289 per unit; graduate and credential student fees will be $319 per unit.

ruling, Cal Poly decided to use Continuing Education as

BAYZHA GONZALEZ GRAPHIC COMMUNICATION JUNIOR

UNDERGRADUATE COSTS PER UNIT SUMMER SESSION

summer sessions, according to a 2010 presentation to the

SPORTS, pg. 8 Wednesday, April 18, 2012

Katie Morrow is only candidate for ASI president

2010 - $130 2011 - $209 2012 - $289

SAN SJSU JOSE SUMMER STATE2012 $388 2012 SUMMER

FRESNO STATE SUMMER 2012 $315

AMBER DILLER

CUESTA PER UNIT SUMMER SESSION

$388

amberdiller.md@gmail.com

Meg Morrow has always known her daughter was natural leader. From providing guidance for her two younger siblings to becoming involved in every activity possible, Katie Morrow’s leadership skills have been present from a young age, Meg Morrow said. Morrow, a social sciences junior, has been involved with Associated Students, Inc. (ASI) for two years. She ran for the ASI Board of Directors at the end of her freshmen year, and despite her mother’s belief in her natural leadership skills, she said she became too scared to campaign and didn’t receive enough votes to be elected. She later decided to apply and interview to become a part of the executive cabinet and was chosen to be secretary of legisla-

2011 - $36 2012 - $46

GRAPHIC BY MELISSA WONG/MUSTANG DAILY

Academic Senate. Elaine Sullivan, the marketing director for Cal Poly Continuing Education, wrote in an email student fees provide the funding. “In the simplest terms, student fees for a class must cover all costs involved in provid-

ing that class,” Sullivan wrote. “No matter what term a student enrolls in: fall, winter, spring or summer, a student nancial aid would always pay whatever costs are required.”

sion, though: San Jose State undergraduate students can expect to pay $388 per unit, and Fresno State will cost $315 per unit. Patricia-Ann Stoneman, the director of Academic Programs

most expensive summer ses-

see SUMMER, pg. 2

MUSTANG DAILY STAFF REPORT

mustangdailynews@gmail.com

Cal Poly spent more on presidential housing renovations than any other California State University (CSU) campus during the last decade, according to a report published Tuesday.

$230,000 spent on new lighting,

for a project that began before President Armstrong was hired and without any awareness that he would choose to live in were needed for such things as

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for articles, videos, photos & more.

CHRISTIAN MILLAN / MUSTANG DAILY

The University House began undergoing necessary upgrades in early 2011 after being uninhabited since 2004. It was used mainly for events during that time. repairs to a leaking roof, repair of damage from termite infestation, upgrades to electrical service, replacement of rotted windows and replacement of the water heater.” Armstrong and his wife currently live in the four-bedroom home, which was converted for residential use in 2011. Armstrong’s predecessor, Warren Baker, lived in the house until campus and took a stipend to cover his housing costs.

Baker’s situation was not typical, CSU spokesperson Liz Chapin said. It is a requirement of all university presidents, she said, to live in their campus ing for 12 of its 23 campus presidents, as well as CSU Chancellor Charles Reed. But special arrangements were made for Baker because Cal Poly needed a place to hold university conference and events — a role the University House

SPORTS, pg. 8 Triple the trouble with football’s triple option.

Watch, the cost of conversion $21,000. California Watch named Cal Poly Pomona as the secondhighest spender on renovations, with $360,112 in state funds going toward its Manor House. ing plumbing and electrical systems, remodeling the house’s kitchen and other renovations, according to the report. Armstrong could not be reached for comment.

Tomorrow’s Weather: high Sunny

73˚F

low 52˚F

MAGGIE KAISERMAN/MUSTANG DAILY

unopposed for ASI President.

derstands the role better,” sociology junior and member of the ASI University

Union Advisory Board (UUAB) Haley Houle said. Houle is Morrow’s campaign manager and close friend, who she met freshmen year in the dorms. Morrow eventually got Houle involved with ASI. “You can see her potential,” Houle said. “She has so much experience, and that’s what sets her aside. Every candidate can say ‘I’m organized’ and ‘I can communicate,’ but Katie is so invested in ASI.” Morrow casually discussed her qualiAvenue. She had no problem keeping the conversation going and became noticeably more excited when asked about her campaign goals. “I’m excited to make things make sense,” Morrow said. “I want to pull things together that should have been there already and make them last.” is “Taking the Next Step.” She plans to na Tabrizi’s goal of communication and move forward. tion between the students and ASI, it’s time to put it use, Morrow said. “We’ve been improving that a lot, but I think it’s time to take the next step with that and move into advocacy and make

VICTORIA BILLINGS

munity building was a strong factor in the sorority’s selection, Hays said.

Katie Morrow, is running for ASI president with no official opposition, though write-ins are still possible.

Greek life’s Panhellenic (PHA) will have two new additions next year, in the form of sororities Kappa Kappa Gamma and Alpha Epsilon Phi. Kappa Kappa Gamma was invited to start a chapter at Cal

about our community and really showed how they could be

Campaign tactics: Recipes for success

life needed another sorority due to high interest, while local Jewish-interest sorority Alpha Epsilon is joining the national sorority Alpha Epsilon

ing for Cal Poly women that maybe never felt drawn to greek life before, but feel as if they want to get involved now, Hays said. Part of the goal of inviting Kappa Kappa Gamma to campus was to reach out to new women.

victoriabillings.md@gmail.com

investigative website CaliforniaWatch.org, said Cal Poly has spent $831,000 on renovations for the University House

www.mustangdaily.net

Let the games begin

Poly Presidential house renovation costs top CSUs Two national sororities to join Cal Poly in fall

when Cal Poly President Jeffrey Armstrong moved into the house in 2011, and the university converted the building into a private residence, according to California Watch. Vice President of Administration and Finance Larry Kelley ures in the report were correct, but California Watch blurred the line between what was normal maintenance and what was required to make the space livable. “Of the $430,000 reported as expenditures, roughly $200,000 was to help make the building a home for the Armstrongs,”

Volume LXXVI, Number 106

(There will only be one eight week session offered.)

these classes, which are being there will be no state funding for students. Financial aid may still be available, but Cal Poly’s summer school website states that by asking students to pay out of pocket, they will be able to take in the same size freshman class in fall. A 2010 ruling by the Superior Court of Alameda County cial sessions in self-support, which eliminates state fund-

Gerhart takes competition to a new level.

member of PHA, PHA president and business marketing senior Heather Hays said. “We’re really, really excited to have them coming,” Hays said. with the caliber of students that we have.” PHA originally called for applications from national or international sororities interested in establishing a chapter at Cal Poly, a process called extension, Hays said. applications, the extension committee selected two sororities to present, and Kappa Kappa Gamma was chosen to join PHA and establish a chapter at Cal Poly. Kappa Kappa Gamma’s emphasis on academics and com-

INDEX News.............................1-3 Arts..............................4-5

Kappa Kappa Gamma will be working with PHA next fall to recruit and organize, and will January 2013.

sort of woman who maybe haven’t been discovered yet,” Hays said. Kappa Kappa Gamma will be recruiting women from all grade levels as well to have a solid leadership base, Panhellenic adviser Renoda Campbell a base of members at Cal Poly yet, so they’re looking for “instant leaders” to help guide the sorority, Campbell said. “Because they are looking for a well-rounded sorority, they are not just looking for students that are freshmen, but they are see SORORITIES, pg. 2

Opinions/Editorial...........6 Classifieds/Comics..........7 Sports..........................6-8

ERIN HURLEY

erinhurley.md@gmail.com

With more than 80 students running for positions on ASI for the 2012-13 school year, a variety of campaigns are vying to win students’ votes when election day comes on April 25. However, some tactics are common among many of the candidates, including reaching out to students and making their names known. For ASI presidential-hopeful Katie Morrow, the campaign process began before this week. Morrow said she’s been meeting with campus groups for approximately a month and “the absolute No. 1 thing” is talking with as many people as she can, so she can hear their concerns. “At the end of the day, I don’t think you elect an ASI president because of one or two things they say they’re go-

ing to do,” Morrow said. “I think you want to elect someone who you believe in as a leader, and I don’t think that you can get that perspective until you meet them.” Morrow’s campaign includes a website, Facebook and Twitter, handing out T-shirts, putting up posters and a booth on campus. Morrow said she tries to be on campus from 6:45 a.m. to 11 p.m. every day so she can meet people. She also plans to start speaking to classes later this week, she said. Physics junior Eddie Taylor is also reaching out to students in his campaign for the College of Science and Mathematics (COSAM) Board of Directors. Taylor said he’s been going into science classes and clubs encouraging people to vote. He plans to put is getting his name out there and hav-

everybody, so what you try to do is get to the most people as possible. MATTHEW SANDERS ASI BOARD OF DIRECTORS CANDIDATE

ing people see his face and hear him talk, he said. of the United States,” Taylor said. and see if you’re a good person.” Getting his name out there is also important to civil engineering freshman Matthew Sanders, who is running for ASI Board of Directors for the College of Engineering. He said

CHECK OUT

ARTS, pg. 4

MUSTANGDAILY.NET

Remembering a Cal Poly music professor.

for articles, videos, photos & more.

see MORROW, pg. 2

paign, which he wants to be “professional and fun.” body, so what you tr y to do is get to the most people as possible by pretty much just having your name out there and having people see it,” Sanders said. “I don’t think there’s debates for

Tomorrow’s Weather: high Sunny

75˚F

low 55˚F

see MORROW, pg. 2

INDEX News.............................1-3 Arts..............................4-5

Fraternity faces social probation SEAN MCMINN

seanmcminn.md@gmail.com

Cal Poly’s chapter of Delta Sigma Phi is on social prointo alleged misconduct at a party earlier this month, according to Cal Poly Student Life and Leadership director Stephan Lamb. Lamb dealt the sanctions fraternity’s national headquarters. He determined its punishment to be approprisions with the Delta Sigma sanctions will disallow the organization from participating in any alcohol-related activities until members vacate the property where the party occurred at the end of the quarter. “I love it when the national takes the role of responsibility and says, ‘No, this conduct is not appropriate; it is not what we expect from our men,’” he said. Cal Poly has seen problems at Monte Vista Place apartment for years, dating back to when another fraternity owned the apartments bePhi members move out of the property, the Delta Chi fraternity will take it over. Lamb said he plans to work with Delta Chi to ensure there are no further problems there. “My biggest concern with all of this is I want Monte Vista being looked at until these guys move out,” he said. Delta Sigma Phi came into the spotlight on April 6 when Lamb initiated an investigation into the fraternity’s involvement with a party the night before. A police report sent to Lamb from that night detailed a 300-person party with four citations for unruly gatherings and two arrests, including one for driving under see SUSPENSION, pg. 2

Opinions/Editorial...........6 Classifieds/Comics..........7 Sports..........................7-8

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TABLEOFCONTENTS Circulation .................................................................... 5 Ad Sizes ........................................................................ 6 Ad Prices ...................................................................... 7 Publication Calendar .................................................. 8 Publications .................................................................. 9 Publication Policies .................................................... 10 Nineronline ................................................................. 12 Radio Free Charlotte ................................................ 13 Sponsorship Information .......................................... 14 Contact Information ................................................. 15

Design by Lindsey Hunt Photos courtesy of Niner Media and Wade Bruton Statistics courtesy of re:fuel and Media Marketing

ABOUTUS

The Niner Times is UNC Charlotte’s campus newspaper which publishes twice a week on Tuesdays and Thursdays. With a readership of between 7,000 and 10,000 students, faculty and staff, the publication is distributed at more than 60 locations both on and off campus. It is produced entirely by a student staff of more than 100 and has consistently won collegiate publishing awards and national recognition for marketing and advertising design. The Niner Times is produced through Student Niner Media which is also home to Nineronline. com, Sanskrit Literary Arts Magazine and Radio Free Charlotte.

Niner Media Is UNC Charlotte’s official student media group. Comprised of five student run departments Niner Media is proud to house the: • Niner Times • NinerOnline • Sanskrit Literary-Arts Magazine • Radio Free Charlotte • Media Marketing

Niner Times staff

CIRCULATION

The Niner Times is distributed to over 60 locations both on and off campus. The map below displays our on campus coverage. We have stands in every residence hall and most academic buildings within the university. We also offer a number of off campus locations to extend the reach of our paper and your advertisement to the surrounding University City community.

Off Campus Locations 901 Place • Campus Edge • Flats at Mallard Creek • Flying Saucer • Grand Promenade Near Tryon/Harris • Gray’s Bookstore • Mecklenburg Regional Public Library • Picasso’s Sport Cafe • Tattooing U • University Club University Village • University Walk, with more coming soon

Rack Posters Put your business front and center! Advertising with a poster on our newspaper racks is a guaranteed way to get your business noticed. With a large 17”x 21” full color poster, students will definitely see what you have to say! Printing is free. of charge. Academic Buildings (Monthly) ......................... $450 Residence Halls (Monthly) • Scott, Lynch, Sanford Halls ............................. 350 • Elm, Maple, Pine, Oak Halls ............................ 250 For futher details and a more extensive list of rack locations and prices call (704) 687-7144

Nearly 80% of students use coupons or special offers.

ADSIZES

Regular Issue Sizes

Full Page 10.5” x 16.5”

3/4 Page 10.5” x 12.36”

1/2 Page H 10.5” x 8.18”

1/2 Page V 5.17” x 16.5”

1/4 Page H 10.5” x4.02”

76% of all students have read their school’s newspaper in the past 30 days. 1/4 Page V 5.17” x 8.18”

1/8 Page H 5.17” x 4.02”

1/8 Page V 2.5” x 8.18”

1/16 Page 2.5” x 4.02”

Inserted Special Sections

Full Page 7.38” x 9.53”

1/2 Page H 7.38” x 4.71”

1/2 Page V 3.6” x 9.53”

Banner 7.38” x 2.3”

1/4 Page 3.6” x 4.71”

1/8 Page 3.6” x 2.3”

Stand Alone Special Sections

Full Page 10.25” x 11.25”

1/2 Page H 10.25” x 5.56”

1/2 Page V 5.04” x 11.25”

1/4 Page 5.04” x 5.56”

1/8 Page 5.04” x 2.72”

Color Prices

B&W: Free

1 Spot: $85

2 Spot: $170

Full Color: $250

ADPRICES

Regular Issue Prices On Campus Rates

Local Rates

National Rates

Full Page ............... $500 3/4 Page .................. 375 1/2 Page H ..............250 1/2 Page V ............... 250 1/4 Page H (Jr) ...... 140 1/4 Page V ...............140 1/8 Page V ............... 70 1/8 Page H ..............70 1/16 Page ................ 35

Full Page ............... $800 3/4 Page .................. 600 1/2 Page H .............. 400 1/2 Page V ............... 400 1/4 Page H (Jr) .......200 1/4 Page V ............... 200 1/8 Page V ...............100 1/8 Page H ............. 100 1/16 Page ................ 50

Page ...................... $1300 3/4 Page .................. 975 1/2 Page H .............. 650 1/2 Page V ............... 650 1/4 Page H (Jr) ....... 325 1/4 Page V ............... 325 1/8 Page V ...............150 1/8 Page H .............150 1/16 Page ................ 75

Inserted Special Sections: Housing Guide & Basketball Preview

On Campus Rates

Local Rates

Full Page ............... $250 1/2 Page H ..............150 1/2 Page V ...............150 Banner .....................80 1/4 Page .................. 80 1/8 Page ................. 40

Full Page ............... $400 1/2 Page H ..............250 1/2 Page V .............. 250 Banner .................... 120 1/4 Page ..................120 1/8 Page ................... 60

Stand Alone Special Sections:

Survival Guide, Parent Survival Guide & Welcome Back

On Campus Rates

Local Rates

Full Page ............... $350 1/2 Page H .............. 210 1/2 Page V ............... 210 1/4 Page .................. 120 1/8 Page ................. 60

Full Page ............... $480 1/2 Page H ..............300 1/2 Page V ............... 300 1/4 Page ..................160 1/8 Page .................. 85

Theme Pages The Niner Times features theme pages throughout the year. Theme pages feature a group of advertisements in free full color on the back page of an issue. See the next page for theme page dates.

80% of UNC Charlotte students look through print advertising.

Inserts Cost Per Thousand 1 - 8 Pages ............. $90 12 - 20 .......................95 24 - 32 ......................100 Max. number of inserts ... 7,000 Min. number of inserts .... 3,500

Bundle rate: buy ad space in 4 theme pages and get one free! Small: 3.171 x 4.279: $100 Medium: 6.617 x 4.279: $200 Large: 10.064 x 4.279: $300

PUBLICATIONCALENDAR

August 2012 M

September 2012

October 2012

13 14

15 16 17

17 18

19 20

15 16

17 18 19

20 21

22 23 24

24 25

26 27 28

22 23

24 25 26

27 28

29 30 31

29 30

November 2012

December 2012

13 14

January 2013 M

10 11

12 13

14 15 16

17 18

19 20

14 15

16 17 18

19 20

21 22 23

24 25

26 27 28

21 22

23 24 25

26 27

28 29 30

28 29

30 31

February 2013 M

March 2013 F

1 7

April 2013 F

10 11

15 16

17 18 19

13 14 15

13 14

18 19

20 21 22

18 19

20 21 22

22 23

24 25 26

25 26

27 28

25 26

27 28

29 30

May 2013 M

13 14

15 16 17

20 21

22 23 24

27 28

29 30 31

regular issue special section regular issue and special section

PUBLICATIONS

In addition to the regular issues of The Niner Times published during the academic school year, we also produce special sections and theme pages to reach the UNC Charlotte community. NinerOnline.com features advertisements throughout the entire year.

Theme Pages Halloween Theme Page ••••••••••••••••••••••••• 10/30/12 Fall Graduation ••••••••••••••••••••••••••••••••• 12/04/12 Valentines Day Theme Page •••••••••••••••••••• 02/14/13 Spring Graduation •••••••••••••••••••••••••••••• 04/30/13

Special Sections Basketball Preview••••••••••••••••••••••••••••••• 10/18/12 The Basketball Preview features exclusive photos and news on the Niners, from players’ profiles to season predictions. Deadline to advertise 10/04/12

Housing Guide ••••••••••••••••••••••••••••••••••• 02/26/13 The student guide for finding a place to live and everything else they need for a life on their own - from insurance to decorating. Deadline to advertise 02/12/13

Parent Survival Guide ••••••••••••••••••••••••••• 05/31/13 This guide for the parents of UNC Charlotte students can be an excellent resource when they need to knowwhere to shop, eat, or find services for their children throughout the school year. Deadline to advertise 05/09/13

Survival Guide •••••••••••••••••••••••••••••••••• 05/31/13 The Survival Guide is a new student’s guide to the new and exciting world of college. Don’t you want your business to be a part of their experience? Deadline to advertise 05/09/13

Welcome Back •••••••••••••••••••••••••••••••••• 08/17/13 Approximately 22,500 students, faculty and staff will fill the halls of the UNC charlotte campus - let them know what products and services you have to offer. Deadline to advertise 08/03/13

PUBLICATIONPOLICIES

Display Deadlines: One week prior to publication day, i.e.: space reservation and ad copy are due on Tuesday for the following Tuesday issue and Thursday for the following Thursday issue by 5 P.M. Any advertisements to be provided by the advertiser that are not received by the deadline will be considered cancelled, and will be billed as such. Electronic Submission: Media Marketing prefers ads submitted in PDF format (make sure the â&#x20AC;&#x153;embed fontsâ&#x20AC;? option is selected.) Use CMYK setting for all color. Ads sent by mail should be on CD and include a hard copy. Proper display advertising resolution is 300 dpi. Therefore, we do not accept Publisher, Word, PowerPoint and other low resolution files. Detailed electronic submission guidelines may be obtained from your sales representative or by calling our production team at 704-687-7147 or the graphics advisor at 704-687-7138. Cancellation: Retail advertising cancelled after the deadline will be charged at 50% of the cost of publishing the ad. Changes to advertisements after the deadline may not be possible. Tearsheets: Display advertising tearsheets will be mailed to each advertiser after each issue date as proof of publication.

Proofs: Advertisers will receive a proof at least two business days before

publication. Media Marketing is not liable for errors in original copy received from the advertiser or corrections/copy substitutions submitted after deadline. Deadline for corrections is noon the day prior to publication. Repeat and camera-ready ads will receive proofs only if requested.

Composition and Artwork: Composition and artwork produced by Media Marketing becomes property of Student Niner Media and may only be used with written permission. Borders: Media Marketing may place a border around ads.

70% of students have been motivated to take action by an ad they saw in their campus newspaper.

80% of UNC Charlotte students look through print advertising.

Rates: All rates are net/non-commissionable. Refusal: Media Marketing reserves the right to decline, discontinue or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. Commercial advertisements that discriminate on the basis of race, creed, color, familial status, national origin, handicap, age or sex will not be accepted. Media Marketing reserves the right to include â&#x20AC;&#x153;Paid Advertisementâ&#x20AC;? in any ad.

Make Goods: In the event an advertisement runs containing an error that is

clearly the fault of the newspaper and detracts from the advertising message, it is the advertiserâ&#x20AC;&#x2122;s responsibility to notify Media Marketing within 30 business days of the publication date in which the ad ran. After this period the newspaper is exempt from any liability due to error. Advertisers will be credited the proper amount for the portion of the ad in error.

Credit and Billing: Pre-payment is required for all advertisements unless

the advertiser is approved for billing. Approved advertisers will be billed net 30. After 60 days past due, further advertisements will not be accepted. Accounts will be turned over to a collection agency when 90 days past due. Make checks payable to Student Media Marketing.

The Student Union, home of Niner Media

NINERONLINE

NinerOnline is your home for web journalism, blogs, multimedia and college-based television. NinerOnline is UNC Charlotteâ&#x20AC;&#x2122;s source for the latest in campus news, entertainment, and student created content. With over 18,000 visitors per month, NinerOnline is a hub for the UNC Charlotte community. NinerOnline hosts NinerTV, UNC Charlotteâ&#x20AC;&#x2122;s student run TV network, that will have five shows up and running this school year. All NinerTV shows will be shown on Time Warner Cable Channel 22.

Nineronline.com

NinerOnline.com is a news and entertainment website that keeps up with what is happening on campus and the rest of the world. It is the online home of The NinerTimes and contains exclusive web content as well.

Web Advertising (per month) Tile (2) (300x250) ................ $350 Banner (320x50) .................... 500 Video Sponsorship ................ 100

NinerOnline averages over 18,000 views per month. Norm the Niner with Andrew Baker

RADIOFREECHARLOTTE

Radio Free Charlotte is UNC Charlotte’s official, online radio station. Online 24/7, the station digitally streams an edgy, indie/underground sound, with the mission of playing music found nowhere else in Charlotte. Besides showcasing new indie and electronic music, the station features on-air coverage of news, sports, arts, theatre, local events, and much more for UNC Charlotte and the surrounding university community.

Tune In! 1. Live at rfc.uncc.edu 2. Search iTunes Radio for “Radio Free Charlotte” or find us in the College/ University genre. 3. On The Go with Tune In Radio’s free iPhone and Android Mobile App 4. Or use our new mobile website, just go to the url from your phone: http://fb.me/qkgz99sg

Radio Free Charlotte staff

RFC On-Air Sponsorship: Broadcast your business to the college market 3 times a day, before programming. Monday-Friday for 2 weeks. For a complete list of programming please visit rfc.uncc.edu. Two week sponsorship ............................... $100 RFC Website Advertising: Advertise with a tile on rfc.uncc.edu. Monthly large tile ......................................... $250 (300x250 pixels)

Follow Niner Media on Facebook and Twitter to keep up with the breaking news and special events:

Sanskrit

NinerOnline

Niner Times

Radio Free Charlotte

Sanskrit Literary-Arts Magazine

Niner Times @NinerTimes

NinerOnline.com @NinerOnline Radio Free Charlotte @RadioFreeClt

Niner Media UNC Charlotte Niner Media @UNCCmedia

Media Marketing Niner Media Marketing

SPONSORSHIPOPPORTUNITIES

Crossword and Sudoku What exactly do students do during their down time? They look to the Niner Times crossword and sudoku to pass the time. Get your business noticed in one of the special sponsorship placements available above and below our puzzles. Located near the edge of the page, the puzzles and puzzle sponsors are frequently clipped out and kept close at hand all day. Sudoku ad measures 5”x1.” Crossword ad includes a top and bottom showcasing. Top ad measures 5”x 1” bottom measures 5”x 0.6.” 1 1

4 3

1 Month Sponsorship

5 6

2 10 9

17 12

12 14

Sudoku ......................... $100 Crossword .................... 150

5 3

5 4

1 1

6 4

6 8

Tables .......................................................................... $ 500 Bring your business front and center, to the heart of our campus - the Student Union. You can man a table for a day in the Student Union where you can pass out information about your products and services.Your business will also be featured in an online ad starting two weeks prior to your arrival.

T-Shirts ....................................................................... $ 250 To promote our radio and online presence, we produce T-shirts which feature four advertisers on the back.Your business’s logo can appear on the back of 200 T-shirts to be handed out at events and worn by staff. Provide your logo and we do the rest.

Need An Ad Designed? Our award winning production team will be happy to create an ad for you. Give us your information and we will design a top-notch print or web advertisement that meets your approval, free of charge! Email any questions about art work to production@uncc.edu

Niner Media reaches more than just UNC Charlotte; we cover the University City area and beyond.

CONTACTINFORMATION

Display Advertising (704) 687-7144 (704) 687-7145 smpads@uncc.edu

Billing, Credit and Classifieds Marianne Baker, Business Manager, (704) 687-7137 m.baker@uncc.edu

Ad Production Department (704) 687-7147 Fax:(704) 687-7139 production@uncc.edu

Media Marketing Director (704) 687-7143 mktdirector@uncc.edu

Circulation Information (704) 687-7136 klmerges@uncc.edu

Marketing Advisor Kelly Lusco Merges, (704) 687-7136 klmerges@uncc.edu

Graphics and Production Advisor Pete Hurdle, (704) 687-7138 dphurdle@uncc.edu

Student Niner Media UNC Charlotte Student Union - LL 9201 University City Blvd Charlotte, NC, 28223

2012-2013

NORTHWEST STUDENT MEDIA

MeeT thE future, Northwest Student Media We are the No.1 source for news, sports, features and entertainment of Northwest Missouri State University for students, faculty, staff and alumni, as well as residents of the Maryville community. The Northwest Missourian, weekly newspaper, NWMissourinews.com, daily online news website, Tower Yearbook, KNWT Channel

8, television station and KZLX 106.7 The X, radio station, are all solely produced by Northwest students. Their work is consistently recognized for excellence by the Associated Collegiate Press, College Media Advisers and College Newspaper Business and Advertising Managers.

TABLE OF CONTENTS

CONTACT INFORMATION

P.3 Calendar & Distribution Dates

030 Wells Hall 800 University Drive Maryville, Mo. 64468

P.4 Northwest Missourian Rates P.5 P.6 P.7 P.8 P.9 P.10 P.11 P.12

Northwest Missourian Specials Online Advertising & Mobile App Tower Yearbook KNWT Channel 8 KZLX 106.7 The X Market Research Student Media Policies Distribution Map

PHONE 660.562.1635 FAX 660.562.1521 nwmadv@nwmissouri.edu

August / September 2012

October 2012

November 2012

S M T W T F S

29 30 31 1 9 10 11 12 13 14 15

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

16 17 18 19 20 21 22

21 22 23 24 25 26 27

23 24 25 26 27 28 29

28 29 30 31

18 19 20 21 22 23 24 25 26 27 28 29 30

3 4 5 6

7 8

1 2

30 January 2013

December 2012

February 2013

S M T W T F S

1 2 3 4 5

1 2

3 4 5 6 7 8

7 8 9 10 11 12

3 4 5

6 7

8 9

9 10 11 12 13 14 15

13 14 15 16 17 18 19

10 11 12 13 14 15 16

16 17 18 19 20 21 22

20 21 22 23 24 25 26

17 18 19 20 21 22 23

23 24 25 26 27 28 29

27 28 29 30 31

24 25 26 27 28

30 31 April 2013

March 2013 S M T W T F S

S M T W T F S

1 2

3 4 5 6 8 9 10 11 12 13

3 4 5

6 7 8 9

1 2

10 11 12 13 14 15 16

14 15 16 17 18 19 20

17 18 19 20 21 22 23

21 22 23 24 25 26 27

24 25 26 27 28 29 30

28 29 30

Weekly Issues Guides and Previews

Aug. 30 - Fall Sports Preview Sept. 20 - Dining Guide Oct. 25 - Homecoming Guide Jan. 31 - Housing Guide June - New Student Guide

Wraps and Inserts Sept. 27 - Family Weekend Oct. 4 - Career Guide Nov. 15 - Winter Sports Preview March 7 - Spring Sports Preview

Student Media Events Northwest Student Media Thursdays at J.W. Jones Student Union from 11 a.m. to 1 p.m. Maryville High School Fridays during school lunch hours

Northwest Missourian The Northwest Missourian is a free weekly newspaper covering the news, sports and events on campus and in Maryville from late August through late April of every academic year. Every week 4,000 copies are distributed on the Northwest campus and in Maryville, Mo.

facebook.com/TheMissourian @TheMissourian

CALCULATING COST (Rate X Total Column Inches) + Color - % from frequency discount = Total Cost

sizes

FULL PAGE 5 columns x 19.3576”

1/2 PAGE 5 columns x 9.5953”

1/4 PAGE 3 columns x 9.5953”

1/8 PAGE 3 columns x 4.7144”

2x5 2 columns x 5”

BUSINESS CARD

Black & White Community $604.93 Campus $411.35

Black & White Community $299.85 Campus $203.90

Black & White Community $179.94 Campus $122.34

Black & White Community $88.40 Campus $60.10

Black & White Community $62.50 Campus $42.50

Black & White Community $25.00 Campus $17.00

color

DISPLAY RATES

Four-color $4 PCI (maximum charge $105) Two-color $3 PCI (maximum charge $80) One-color $2 PCI (maximum charge $60)

FREQUENCY 5% - 2-4 runs 10% - 5-7 runs 15% - 8-11 runs 20% - 12-19 runs 25% - 20-28 runs

2 columns x 2”

25% - New Advertiser Plan (applicable only for 15 weeks) *Not good with any other frequency discounts.

1 columN = 1.9167"

Community Rate – $6.25 per column inch This is the local, regional, national and political rate. It is noncommissionable. Political ads are payable in advance, must conform to the Missouri campaign disclosure laws and must show clear endorsement. A 10% discount is offered for prepayment of ads by 5 p.m. the Wednesday before the paper is published.

Campus Rate – $4.25 per column inch Available to Northwest Missouri State University departments, clubs and organizations only.

2 columns = 4"

3 columns = 6.0833"

NorthwesT MissourIan SPECIALS GUIDES AND PREVIEWS

FULL PAGE 7.25” x 8.7475”

1/2 PAGE 7.25” x 4.2906”

1/4 PAGE 3.542” x 4.2906”

1/8 PAGE 3.542” x 2.0619”

Four-color $447.50 Two-color $427.50 One-color $407.50 Black & White $367.50

Four-color $263.75 Two-color $243.75 One-color $223.75 Black & White $183.75

Four-color $153.50 Two-color $133.50 One-color $113.50 Black & White $73.50

Four-color $116.75 Two-color $96.75 One-color $76.75 Black & White $36.75

FRONT PAGE AD RACKS Advertise on the 26 BANNER newspaper racks in 5 columns x 1.5” at the bottom of the front page. Four-color $100.00

INSERTS Minimum Size 3 x 5” Maximum Size 10.5” x 10”

academic buildings and residence halls across the campus. OPTION 1 17.375” x 15.75” $2,000/trimester OPTION 2 17.375” x 10” $1,500/trimester

Weekly 1-4 pages $60* 5-12 pages $100* Prices include cost to 14+ pages $150* print the ads as well as *Prices based on per 1,000 placement on racks.

DISCOUNT CARD

CLASSIFIEDS $4.25 for the first 25 words and $0.15 per word after.

SPONSORS DirectorieS Puzzles $100 (28 issues) or $50 (14 issues)

Standard size 2.2637 x “2.1856” Black and White

NCAA Bracket $50 for 1 spot or $100 for 2 spots

Weekly Church Directory $150 per academic year

Calendar of Events $100 (28 issues) or $50 (14 issues)

Monthly Retail & Automotive $100 per academic year

Sports Statistics $200 (28 issues) or $100 (14 issues)

Food & Entertainment $100 per academic year

Bearcat Fan Posters $6,000 (5 posters)

Wellness & Health $100 per academic year

Athlete of the Week $2,000 for 28 issues

$30 per spot on Northwest Student Media Discount Card. 4 columns = 8.1667"

5 columns = 10.25"

online Advertising AND MOBILE APP AD RATES

AD SIZES

NO CONTRACT

CONTRACT

PAGE CURL

$10.00

N/A

WEATHER SPONSOR 88 x 31 pixels

$10.00

N/A

TOP LEADERBOARD 728 x 90 pixels

$10.00

$8.00

RAIL TOP SQUARE 300 x 250 pixels

$7.00

$5.00

RAIL MIDDLE SQUARE 300 x 250 pixels

$6.00

$3.00

RAIL BOTTOM SQUARE 120 x 90 pixels

$4.00

$2.00

LEADER BOTTOM SQUARE 728 x 90 pixels

$3.00

$1.00

TILE BOTTOM SQUARE 200 x 90 pixels

$3.00

$1.00

Business Directory

Prices are shown in cost per thousand impressions (CPM) per 15 weeks Classified and Text Links, are managed by CampusAve.com and CampusBlvd.com. To advertise visit www. nwmissourinews.com/ classified.

Marketplace section hosted by TownNews.com

Free Listing – Price is FREE A business can add a description, update its business hours, and change any incorrect information such as its phone number, address, website, etc. Enhanced Listing – $15.00 per month A business will be displayed near the top of the site’s search results, appear in the Featured Listings widget on the front page of the Marketplace section, and an Enhanced Listing badge will be displayed on its page. The business will be able to upload one business photo, one offer (to promote coupons, upcoming sales, etc.), and a business logo. Power Listing – $25.00 per month Offers the same features as the Enhanced Listing plus more. Businesses can start to maintain a business blog with unlimited articles, upload unlimited photos, post up to ten offers, and integrate and promote its existing Facebook and Twitter profiles.

DOWNLOAD OUR FREE STUDENT MEDIA iPHONE APP

Have an iPhone? Now get the latest Northwest campus and Maryville community news, sports and entertainment news and events by downloading Northwest Student Media’s iPhone application for FREE from the iTunes store. View recent photo and video galleries from NWMissourinews.com. Listen to live music from KZLX 106.7 FM. View or watch the

most recent Bearcat Update sports shows and additional KNWT Channel 8 television shows. Follow the social media sites of the Northwest Missourian, Tower Yearbook, KZLX 106.7 FM and KNWT Channel 8. All in ONE APP! The application will be available for download during the fall 2012 academic trimester.

TOWER YEARBOOK Established in 1921, Tower Yearbook captures the history of the University in a 352-page book along with an interactive DVD. The books are distributed in April every academic year.

facebook.com/TowerYearbook @NorthwestTower

2,500 books

distributed each year

Index Advertising FULL PAGE 8.3333” x 10.6667”

$250

HALF PAGE VERTICAL 8.3333” x 5.2504”

$125

HALF PAGE HORIZONTAL 4.0834” x 10.6667”

$125

FOURTH PAGE 4.0834” x 5.25”

$75

EIGHTH PAGE 4.0834” x 2.5414”

$30

All listed prices are the total amount per ad. Color is NOT an advertising option for Tower.

KNWT CHANNEL 8

facebook.com/KNWT8 @KNWT8

KNWT Channel 8 is the friendly, local, television partner here to help campus departments and organizations as well as community businesses and organizations spread their video messages across the Northwest campus, the Maryville community, and the web. KNWT strives to provide informative and entertaining programming while providing quality training to aspiring broadcasters.

PACKAGES

Packages may be prorated for partial trimester agreements.

Package A: $1,000 per trimester or $100 per week 24 30-second ads air during two-hours of original programming each night from Monday - Thursday. With the looped schedule that makes 720 commercials per trimester. 24 weekly @ 6 per night x 10 weeks x 3 loops per night. Weekly investment of $100 at a rate of $1.38 per commercial. Package B: $600 per trimester or $60 per week 12 30-second ads air during two-hours of original programming each night from Monday - Thursday. With the looped schedule that makes 360 commercials per trimester. 12 weekly @ 3 per night x 10 weeks x 3 loops per night. Weekly investment of $60 at a rate of $1.66 per commercial. Package C: $400 per trimester or $40 per week 8 30-second ads air during two-hours of original programming each night from Monday - Thursday. With the looped schedule that makes 240 commercials per trimester. 8 weekly @ 2 per night x 10 weeks x 3 loops per night. Weekly investment of $40 at a rate of $1.66 per commercial.

SCHEDULE

programming

KNWT programming is original in nature and entirely student-produced. Programming airs once from 6 p.m. to 8 p.m. and then loops between 8 p.m. and 2 a.m. every Monday through Thursday during the trimester.

Shows cover Bearcat and Spoofhound athletics, campus and community news, area history and events, video games, and student film and music video production.

SPONSORSHIPS $250 per semester or $400 per year Mentioned in a â&#x20AC;&#x153;Brought to you byâ&#x20AC;? statement and logo shown to viewers during the beginning, end and any commerical breaks during the program. Quarterhour programs will include three mentions and halfhour programs will include four mentions.

RATES

Based on the number of commercial spots per week. All packages are based on a 10-week KNWT semester schedule and do not include a one-time production fee per commercial.

KZLX 106.7 THE X

facebook.com/KZLXFM @KZLXFM

KZLX 106.7 “The X”, is a low-power FM radio station broadcasting hit music, news, sports coverage and talk shows to the northwest Missouri region, 24 hours a day and 7 days a week. The X is also online at kzlxfm.com.

programming

13,000

viewers & listeners

Featuring music and programming to meet the needs of the northwest Missouri region, The X’s programming is comprised of the current charts for the Top 40, Rock, Hip Hop, Rap and Alternative formats, combined with selected future hits, specialty shows and local sports coverage.

General station sponsorship packages Bobby Bearcat = $3,500 Includes 4 general station underwriting announcements per day between 8 a.m. and 8 p.m., Monday through Friday; all Northwest Missouri State University and Maryville High School sports broadcast sponsorships; a specialty show sponsorship of choice; underwriting announcements in automation, 7 days/week; and Thursday Northwest Student Media Day and Friday Maryville High School Lunch Remote Mentions. Junior Bearcat = $2,500 Includes 4 general station underwriting announcements per day between 8 a.m. and 8 p.m., Monday through Friday; all Maryville High School sports broadcasts sponsorships and one Northwest Missouri State University sports broadcast sponsorship; partial underwriting announcements in automation, 7 days/week; and Thursday Northwest Student Media Day or Friday Maryville High School Lunch Remote Mentions. Baby Bearcat = $1,500 Includes 4 general station underwriting announcements per day between 8 a.m. and 8 p.m., Monday through Friday; all Maryville High School sports broadcasts sponsorships or one Northwest Missouri State University sports broadcast sponsorship; and partial automation programming sponsorship.

A la cartE menu

General Station Sponsorship (2 spots per day) General Station Sponsorship (4 spots per day) Maryville High School Sports Broadcast Sponsorship Northwest Sports Broadcast Sponsorship Specialty Show Sponsorship (per show) Thursday/Friday Remote Mentions

One Trimester Two Trimesters $400 $675 $600 $1,000 $750 N/A $1,000 per sport $250 $400 $350 $600

*Spots per day are scheduled from 8 a.m. to 8 p.m., Monday through Friday. *Double the spots per day on any of the packages for only $500 more for the year. *Combine any a la carte items for 10% off. *Maryville High School sports are home football games, 4 boys basketball games, and 2 girls basketball games. *Northwest Missouri State University sports are home football games (and the Fall Classic), home men’s and women’s basketball games and home baseball games. Other sportscasts will include select volleyball and softball games. *Specialty shows generally air for 2 hours, one day during the week. Specialty show sponsorship includes name mention in show promo spots as well as during the entire show.

MARKET RESEARCH

7,225

Population of Maryville, MO

Students enrolled on the Northwest campus

6,281 944 Undergraduates

STUDENTS SPEND

MINUTES ON AVERAGE READING THEIR CAMPUS NEWSPAPER

graduates

IN THE LAST 3 MONTHS

82%

OF ALL STUDENTS HAVE READ THEIR CAMPUS PAPER

OF STUDENTS SPEND THE MAJORITY OF MONEY ON FOOD & PERSONAL ITEMS

4,800 41% LIVE OFF CAMPUS

live on campus

WHILE READING THE PAPER

OF STUENTS HAVE MENTIONED AN AD OR ARTICLE TO A FRIEND

OF STUDENTS TAKE ACTION AS A RESULT OF THEIR CAMPUS NEWSPAPER

56%

81%

4,000 51% 46% 56% 51%

THE NORTHWEST MISSOURIAN PRINTS

59%

11,972

OF STUDENTS EAT OUT IN MARYVILLE MORE THAN ONCE A WEEK

COPIES AND MORE THAN

OF COLLEGE STUDENTS USE COUPONS WHEN MAKING PURCHASES

ARE READ.

OF COLLEGE STUDENTS USE PROMO CODES WHEN MAKING PURCHASES

Data collected from re:fuel’s 2011 College Newspaper Readership Survey fielded by Hall & Partners; Northwest Missouri State University Profile; market research conducted by the Northwest Missouri State University Marketing Research class led by Dr. Deborah Toomey during the spring 2012 trimester; 2010 Census Data on Maryville, Mo. from the U.S. Census Bureau; and Maryville Comprehensive Plan conducted by RDG Planning & Design and released July 2011.

STUDENT MEDIA POLICIES 1. Underwriting or advertising or sponsorship(s) may be placed at Northwest Missouri State University’s Student Media Office at 030 Wells Hall, 800 University Drive, Maryville, MO 64468; by calling 660-562-1635 and an account executive will be assigned to service all marketing and promotion needs; or by e-mail, nwmadv@nwmissouri.edu by forwarding the information as well as mailing the proper payment to the address above. Classified ads may be placed by phone, 660562-1635; e-mail, nwmadv@nwmissouri.edu; or fax, 660562-1521. Call 660-562-1635 for further information, but no other underwriting or advertising or sponsorship(s) will be accepted by telephone without written approval. 2. The Northwest Student Media Department can assist a client with all marketing and promotion needs including campaigns, production and design of underwriting or advertising or sponsorship(s), or remote(s) and event marketing. 3. Deadline for print and online advertisements and inserts is 5 p.m. the Thursday prior to publication. Deadline for classified advertisements is 5 p.m., Tuesday prior to publication. The advertising/general media manager must receive one copy of the insert(s) two weeks prior to publication for review. Ready-to-insert copies should arrive at the production plant at least four business days before publication. Send to NPG Printing Co., c/o Northwest Missourian, 1301 South 58th Street, St. Joseph, MO 64507. Full circulation is 4,000 copies. Campus-students only circulation is 2,000 copies. 4. Deadlines for radio underwriting and television advertising is two weeks prior to the initial airdate. For broadcast production consultations and/or questions, call 660-562-1635. 5. All underwriting or advertising or sponsorship(s) is subject to acceptance by the advertising/general media manager and faculty advisers of Northwest Student Media, which reserves the right to reject underwriting or advertising or sponsorship(s) at its sole discretion at any time prior to publication or broadcast. 6. Northwest Student Media will not accept underwriting or advertising or sponsorship(s) that is libelous; untrue; promotes academic dishonesty; promotes irresponsible use of alcohol; violates any local, state or federal laws; or encourages discrimination against any individual or group on the basis of race, sex, age, creed, religion, national origin or disability. 7. Underwriting or advertising or sponsorship(s) using

a person’s name, photograph or other likeness must be authorized to run by written consent of the person named or pictured. 8. Print advertising having the appearance of news must have the word “Advertisement” printed above and be bordered. 9. Underwriting must meet all Federal Communications Commission (FCC) guidelines. 10. The client and/or advertising/marketing agency assumes full and complete responsibility and liability for the content (including text, text representations, illustrations, graphics, photos and copyrights) of all underwriting or advertising or sponsorship(s) printed or broadcasted pursuant to the agreements, and shall indemnify and save Northwest Student Media at Northwest Missouri State University harmless against any demands, claims or liability. 11. Northwest Student Media will make all reasonable efforts to see that all underwriting or advertising or sponsorship(s) is published or broadcasted as accepted, and that pre-printed inserts are distributed as ordered. However, Northwest Student Media will not be liable for any consequential damages resulting from failure to do so. 12. Clients and advertising/marketing agencies forwarding insertion orders which contain incorrect rates or conditions are hereby advised that underwriting or advertising or sponsorship(s) called for will be inserted and/or broadcasted and charged in accordance with the rates and terms of the agreements and the Northwest Student Media Kit in effect at the time of publication and/or broadcast programming. Failure to make an order correspond in price or terms will be regarded as a clerical error and the underwriting or advertising or sponsorship(s) will be inserted without further notification. 13. Premium placement is not sold nor guaranteed. 14. Cancellation of underwriting or advertising or sponsorship(s) placement is accepted until the reservation deadline. If a client decides to pull underwriting or advertising or sponsorship(s) after placement has been guaranteed and/or during broadcast, the client may pay up to 100 percent of the full cost of the underwriting or advertising or sponsorship(s). 15. Proofs, underwriting, and/or commercials will be delivered or sent via e-mail, upon the client’s request, for any one or more submitted. Deadline for print corrections is 5 p.m. the Tuesday prior to publication. Deadline for radio underwriting and telivision advertising is two days before the

initial airdate. 16. Northwest Student Media is not responsible for underwriting or advertising or sponsorship(s) copy omission, typographical errors or any unintentional errors that may occur in underwriting or advertising or sponsorship(s) other than to correct the error in the next underwriting or advertising or sponsorship(s). 17. Northwest Student Media will not consider adjustment of payment for any underwriting or advertising or sponsorship(s) involving typographical errors of erroneous insertion unless notice is given to the advertising/general media manager within ten (10) days of receipt for the first monthly statement showing the charge in question. Northwest Student Media shall not be held liable for more than one incorrect insertion of any underwriting or advertising or sponsorship(s). 18. Invoices are delivered either with a copy of the newspaper by an account executive every week or are mailed at the end of each month with the monthly statement from Northwest Missouri State University, unless otherwise requested. 19. All statements and/or invoices for underwriting or advertising or sponsorship(s) placed with Northwest Student Media are mailed at the end of each month and are due by the 15th day of the following month, unless otherwise requested. Each client and advertising/marketing agency will be given a 919#, please include this number with your payment if you do not include the payment stub with your payment. Payments can be made using cash, check, or money order. Payments should be sent to: Cashiering Department, Northwest Missouri State University, 800 University Drive, Maryville, MO 64468-6001. Please note the payment is for Northwest Student Media. 20. Payment of the full balance is required or the client will pay a 1% per month finance fee on the remaining balance. 21. All new accounts will be required to pay in advance for one trimester (15 weeks) until credit is established. 22. All bar and tattoo establishments as well as politicians and political campaigns will be required to pay in advance. 23. A $25 fee will be charged to the client for each returned check. 24. All accounts 90 days past due will be considered delinquent and will not be extended credit until a significant portion of the balance is paid to Northwest Student Media. 25. Verbal agreements, promises or waivers of any nature not contained in Northwest Student Media Kit shall not be binding.

DISTRIBUTION MAP

CAMPUS One location Multiple locations Student Media Office

COMMUNITY

Bearcat Lanes Best Inn and Suites Bumper to Bumper Casey’s on 16th Street and 1st Street Maryville Chamber of Commerce Maryville City Hall Cline’s Hair Studio Comfort Inn Deluxe Dollar General north Holiday Inn Express Hy-Vee and Hy-Vee Gas Station Maryville Public Library Monica Patton Insurance Agency Movie Magic Nodaway Valley Bank

MISSOURIAN

Northwest Missouri Credit Union Powell Optometry ReMax Reality Quick Cash Shelter Insurance - Todd Stagner Shop & Hop St. Francis Hospital Super 8 The Spec Shoppe US Bank, north and south locations Bram Funeral Home Walgreen’s Wal-Mart U.S. Post Office Dr. Gardner Dentistry My Favorite Muffin

Interested in having a Northwest Missourian Distribution Rack, contact the Northwest Student Media Department. Wells Hall #030 800 University Drive Maryville, Mo 64468 PHONE 660.562.1635, FAX 660.562.1521 nwmadv@nwmissouri.edu

YOUR AD HERE

For an Ad Rack Advertisment, see the Northwest Missourian Specials Page 4.

CSU students contribute more than

$168 mil

to the local economy Student Profile

Student Highlights

Student Enrollment (Fall 2010) Undergraduate Graduate Prof Vet Med Total

21,953 3,864 539 26,356

Continuing Education, Guest Students, Study Abroad 3,576 University Grand Total 29,932

University Employees Total Faculty & Staff Post Doctorate & Others Total

5,869 314 6,183

CSU students contribute more than $168 million to the local economy for off-campus purchases including housing, food, entertainment, transportation and personal care. Colorado Department of Higher Education, 2006

Student Spending 46.4% 20.6% 14.4% 12.9% 6.7%

Food Entertainment and night life Clothing and shoes Personal care Technology

CSU is Fort Collinsâ&#x20AC;&#x2122; single largest employer.

Student Reading Habits

Off-Campus

76% of students have read their

Total

1,800

Total Reach

37,915

Students by Class

Freshmen Sophomores Juniors Seniors Graduate & Professional

61% of CSU students read the Collegian regularly

92% of students have been motivated to 23% 19% 18% 23% 17%

Students by Age 20 & under 21-25 26 & over

student-run paper in the last 30 days.

48% 36% 16%

52% of CSU students are 21 or older. Source: 2010-2011 CSU Fact Book

take some sort of action by an article or ad.

Student Housing 77% live off-campus in apartments, condos and houses located throughout the city. 90% of these students rent or own their own residence. 23% live on-campus. CSU has 12 residence halls, 718 apartments for students with families and 191 apartments for non-traditional and graduate students.

College newspapers continue to be the most effective means of reaching todayâ&#x20AC;&#x2122;s students. Sources: AM + M 2008 College Newspaper Audience study conducted by MORI Research, Student Voice, April 1, 2009

THE COLLEGIAN

Talking football and Showdown with Fairchild | Page 7 per:

s pa day’

in to

Page 5

Giving Hope

Florida student aims to provide prosthetics to amputees

THE RO CKY MOUNTAIN

Fort Collins, Colorado

Wednesday, September 14, 2011

COLLEGIAN

Volume 120 | No. 27

www.collegian.com

THE STUDENT VOICE OF COLORADO STATE UNIVERSITY SINCE 1891

campus crooks go ecofriendly

Record-Breaking Rams

Early numbers indicate increase in bike theft at CSU By JaSon Pohl The Rocky Mountain Collegian During the initial few weeks of the semester, the CSU Police Department received more reports of missing bicycles than last year, prompting Police Chief Wendy Rich-Goldschmidt to warn of a “string of bike thefts” in her Sept. 1 email to students. As of Sept. 8, the number of reported bike thefts this semester was 34 –– up from 23 by that date last year, according to Lt. Christopher Wolf, the police administrator for CSUPD. Police officials say the 47 percent increase from last year may be from a variety of factors including higher rates of online reporting. “There is no way to tell for sure,” Wolf said. Wolf explained that even though the numbers may be higher than last year, it remains unclear whether this is a string of thefts or just isolated incidents, which can be common at the beginning of the semester. When a bicycle is reported missing, the serial number is entered into the National Crime Information Center. The NCIC is operated by the See BikE on Page 6

By ThE nUmBErS 148

2010 reported bike thefts

117

2011 reported bike thefts so far

Up to Sept. 8, 2010

Up to Sept. 8, 2011

the

STRIP

The Collegian has been CSU’s student-run newspaper for more than 120 years. Founded in 1891, the Collegian is the only student-run daily newspaper in the state. The Collegian is published Monday through Friday in accordance with the CSU academic calendar. During fall and spring semesters, 8,000 copies are distributed to more than Crewz 85 locations throughout campus and 75 off-campus locations in’ Idol I art in Fort Collins. CSU students consistently rank the Collegian as their primary source of information. The Weekender publishes every Friday and highlights weekend entertainment for Fort dance Collins and CSU. CLUB

The Collegian has your back. Turn to the person sleeping next to you and challenge them to a challenging game of Tic-Tac-Toe. You can have fun, and make a new friend. (Hint: Always make your move in the corners.)

Bored in Class?

COLLEG IAN T H E

RO C K Y

MOU N TA I N

alan PErry | COLLEGIAN

Students pass between Clark and the Morgan Library Tuesday on their way to and from classes. Last year, there were 4,472 freshmen - which is almost a fifth of the total student population at CSU.

Population hits highest enrollment in CSU history By Emily horn The Rocky Mountain Collegian As CSU hit an enrollment high of 30,450 students this fall, these numbers also mark the largest freshman class the university has ever seen. But, according to Jim Rawlins, this increase won’t change much as far as university admissions go. “This year, the number of applicants went up and the average GPA went up as well, but we didn’t change our standards,” said Rawlins, the executive director of admissions at CSU. The Office of Admissions does a holistic review of applicants rather than following a set of specific standards. They will not be changing the admissions process due to the increased population, Rawlins said. “We offer admission to anyone we

think can be successful here,” he added. The increased population brought about a number of challenges, but the school has already taken measures to accommodate some of these. One of these challenges is the question of housing, particularly in the dorms on campus. Housing and Dining Services (HDS) anticipated a higher number of firstyear students this fall, accommodating accordingly. The room set-up was altered slightly, and instead of having a large number of single rooms in the dorms, HDS assigned more doubles. Corner rooms in the towers, which sometimes held only three students, went back to housing four. Housing also did not allow as many returning students in the dorms this year, according to Tonie Miyamoto,

cSU By ThE nUmBErS 30,450

University total

26,735

Attend classes on campus

22,300

for CSU ’s next

Emily The Rocky Kribs Mount ain Colleg t all ends ian tonigh All last t. month sung their CSU Idol way throug compe tition, perfor final threeIdol. Tonigh battling it h ASAP’s CSU mers out t it all the Lincol contestants comes to be CSU’s Idol to a head next perfor admission n Center. m as costs $14.The event at Crewz Contr the begins at 7 p.m., ol at and

see IDOL

Are undergraduates

the week in briefend

Native Americ festivit an ies fire up Moby The Spring 20th annual Concert Native ket is bringin Powwow Americ Arena g its livelineand Art an this Marss to Moby “This weeken Native is Northed. rn Colorad music, American gatheri o’s largest accordindance, arts ng & crafts, (featuring) colostat g to the event’s and bleache e.edu. “Everyo page on food,” www. ne can alsor seating is provideis invited –– bring The weekenyour own d, but you off tonight lawn d of at 5 p.m.festivities chairs.” blessing will Saturda . The festival with a groundkick y and Sunday will continu a.m. both e starting days. Admiss at 10 ion costs for a weeken for children d pass $5 per day or $8 $5 for 6 to 12 for adults. Tickets the whole cost The Anthro weeken $3 per day or Native pology d. Departm sponso American Studen ring the ent event. t Services and are

page 5

HDS administration director. “We have a master plan in place for future construction and renovation to accommodate the increased number of students in the dorms,” Miyamoto said. To deal with future housing needs, a fourth floor is being added to Parmelee Hall, and next year another floor will be added to Braiden Hall as well. Another issue brought up with high enrollment is class size. With required classes as well as popular ones, a greater number of students mean less chance of registering for a particular class. “We have a special committee to EShman on Page 3 See FrEShman

Source: CSUPD

Contem porary and classic feature d in spring al concerdance Tonight t sity Center and Saturda for the Spring y, Arts is the Univerporary Dance Concert putting on full of sented and classica contem a l perform as well by dance faculty ances preas guest and student artist Tommy “This semeste artist, r’s feature Parlon.s, Tommy his choreog Parlon d guest will raphy week-lo coming showcase Cecilia ng residency,” off of a McNeel said dance on central. in major colostata message posted excited e.edu. to have work with “We are the opportu very choreog Mr. Parlon nity to to be a raphs for this and see what brillian show. he t perform The It tickets show will begin ance!” is going cost $18 at 8 p.m., CSU student for and 2 to 17. s and $9adults, $11 csuarts Tickets can for youth for ages tickets. be univers purchased at ityticke ts.com.

Cans around the oval

Addressing hunger head-on

life

By Sarah FEnTon The Rocky Mountain Collegian

Erin mroSS | COLLEGIAN

A couple walks on the corner of College and Mountain in front of the Avery Building, a building best known for housing local businesses such as Beau Jo’s Pizza.

Preserving 114 years of Fort Collins history

By EliSaBETh WillnEr The Rocky Mountain Collegian

After six days of construction on his doorstep, Lindsey Chrisanti, co-owner of Rocky Mountain Olive Oil Co., is anxious to get the cover down from his windows, but pleasantly surprised about the minimal impact on his business. “Our sales were the same last week as usual,” said Chrisanti, who had wondered when the construction, which covers all of the business except the door, would discourage customers from visiting his shop.

His is the first of nine businesses scheduled in a ninemonth reconstruction project of Old Town Square’s historic Avery building. The building, well known for its prime location, has sustained 114 years of inconsistent repairs, changes to storefronts and general wear. Now the Downtown Development Authority (DDA), History Colorado’s State Historical Fund and the ownership group (Palmer Properties, Palmos Development Corporation and See avEry on Page 5

Larimer County community members met Tuesday alongside CSU students and faculty members to start addressing hunger in Larimer County, a problem that affects more than 30,000 people. More than 90 groups registered to participate in Cans Around the Oval, an annual SLiCE sponsored event geared toward collecting canned food and raising money. According to Cassie Rosch, a CSU graduate who now works as the volunteer manager at the Food Bank for Larimer County, the month-long event does more than simply alleviate some of the hunger concerns within northern Colorado. “I think it is easy for students to disconnect from Fort Collins, and this is a way that we bridge Fort Collins into CSU, where it feels like we are all working towards the same common goal,” Rosch said. Although this is her first year working Cans Around the Oval, Emma Martens, a SLiCE student employee, shares a similar thought. “I think in my work with Cans so far, I have been astounded by the amount of students and community groups

Introdu ce yourse vegan culture lf to at Vegfes Experie t try vegan nce the food fromopportunity and nationa l vendorslocal businesto from 11 a.m. ses at Vegfest to 2:45 p.m.Vegfest today , sponso Organiz red by be held ing for Animal Rams at the and Meridia corner Rights, will Vietnam n Ave. of North Drive feature Memorial by the Lagoon four speakerBridge and and global and animal s discussingwill The speaker issues. local nie Mandel s will include l-Rice speakin WOLF Bondiscuss sanctuary, Charlotg about ing spiritua the Lisa Kemme lity andte Cressey tion, “Why rer answer veganis m, ing the an elephan vegan?” quesand Kristal “Find t conserv make a out about ationist. Parks, world difference forthe ways you with the day,” read choicesanimals and can colostat the event’s you make the e.edu. each page on www.

From the left: Kimberlin Connor McCaffrey and Kathryn , Miranda Gadomski

PHOTO

hUnTEr ThomPSon | COLLEGIAN

Hundreds of boxes sit in the Senate Chambers room Tuesday awaiting students to collect them for Cans Around the Oval. Tuesday was collection day for participants, and the actually event of Cans Around the Oval will take place in October.

registering side by side,” said Martens. “Just today we’ve had so much diversity in the Fort Collins community, coming in to register and get supplies and just seeming really excited about giving back to the community.” For 25 years, Cans Around the Oval has been the single most lucrative food drive benefiting the Food Bank for Larimer County. In last year’s drive, Cans Around the Oval collected approximately 71,000 pounds of food, enough to supply food for

nearly 55,000 meals. For Rosch and her coworkers, every single pound donated is paramount to families struggling with hunger throughout the holiday season. Cans Around the Oval is set up to be like an umbrella food drive, in which groups that register to participate are in charge of their own mini food drives. “Our goal remains the same as it was last year, See canS on Page 8

The Strip Club is written by the Collegian staff and designed by Visual Managing Editor Greg Mees.

BY HUNTER

THOMPS

ON | COLLEGIA

ONLINE Collegian.com is the online component for Rocy Mountain Student Media. Collegian.com is updated with late-breaking news; video from CTV and live stream from KCSU 90.5FM

COLLEGE AVENUE College Avenue is a news and features publication focusing on issues related to CSU students and the Fort Collins community. Produced completely by students for students, it is published six times a year.

CSU LIFE CSU Life is a monthly publication specifically for the 6,000 people who serve in faculty and staff positions at Colorado State University. Delivered directly to employees on campus, CSU Life features news for and about CSU employees.

ONLINE

Collegian.com is the online component of the Collegian’s print edition. Collegian.com is updated with latebreaking news and features content exclusive to the site. Unique to the site are blogs, chats, videos, KCSU 90.5 streaming, Ram Talk and news updates throughout the day

RATES All rates are per month and are net to the Collegian. Numeric dimensions are standard IAB sizes in pixels. Banner ads may be animated but cannot contain sound. Swf, gif and jpg are all acceptable file formats. We can produce your creative at no additional charge, or you may e-mail completed creative files to advertising1@collegian.com. Full Banner, 728x90 pixel Large Square, 300x250 pixels Medium Rectangle, 300x125 pixels Small Square, 125x125 pixels Text Link Advertising

$200/month • $500 for 3 months $200/month • $500 for 3 months $150/month • $380 for 3 months $100/month • $270 for 3 months $75/month

ONLINE READERSHIP

Nearly half a million unique visitors came to the Collegian.com site during the 2010-2011 school year. More than 25% of those visitors came to the site directly and 71% looked at more than one page. Collegian.com provides the best digital advertising platform for local businesses to supplement print advertising and extend market reach to those outside the print edition’s distribution area, including off-campus and remote students, prospective students, parents of students, Ram fans and CSU alumni and visitors.

49% 28%

unique visitors who come from Colorado unique visitors who come from Fort Collins

THERE’S AN APP FOR THAT Check out our new Collegian app and keep up to date with what is going on at CSU, Fort Collins and around the world. Be the first to know!

2012-2013 Publishing Dates Fall 2012 SEPTEMBER 2012

AUGUST 2012 S

OCTOBER 2012

1 5

NOVEMBER 2012

DECEMBER 2012

S 6

F 3

S 4

Spring 2013 JANUARY 2013 S

T 1

FEBRUARY 2013

25 26

S 1

S 5

25 26

APRIL 2013

MARCH 2013 M

F 4

R 3

S 2

W 2

F 1

S 2

M 1

T 2

W 3

M 1

R 4

MAY 2013

T 2

W 3

F 5

W 1

R 2

Special Editions

Summer 2013 JUNE 2013 S

Fall 2012 Back-to-School Edition Career Fair Homecoming Best of CSU

Career Fair

Tues. 10.30.12 Wed. 12.5.12 Mon. 12.10.12

Relationships CSU Housing Guide Spring Break Graduation

JULY 2013 R 4

AUGUST 2013 F 5

S 6

R 1

F 2

S 3

25 26

Extra special... Visitors Guide

Mon. 2.4.13

Hightlighting the best of both Fort Collins and CSU, the Visitor’s Guide is the perfect go-to publication for all visitors.

Tues. 2.7.13 Mon. 2.25.13 Tues. 3.5.13 Mon. 5.13.13

Fort Collins Visitors Guide Wed. 5.8.13 New Student Guide Tues. 5.28.13 Heart to Heart

> < > < <

Holiday Gift Guide Graduation

Spring 2013

Mon. 8.20.12 Mon. 9.10.12 Thurs. 10.4.12

Publishes In May

YOU VOTED AND

THE RESULTS ARE IN! Look f or t he Bes t of CSU Winners in t omor r owʼs Special Edition

Tues. 2.5.13

Best Of CSU

Special issue dedicated to CSU student’s ranking of all the best places to eat, shop, hang out and more in Fort Collins.

Publishes October 30th in the Collegian

Housing Guide

A spring edition to help students find housing for the coming fall as well as tips for how to strive in new living conditions. Publishes In March in the Collegian

Homecoming

Orientation Guide

e uid

G in g 2 s u 1 20 Ho in g

Ram packed with events and special deals for all families, friends and fans coming to campus to celebrate Homecoming/Family Weekend. Publishes in October in the Collegian

The Insider’s Guide to Campus

Colorado State University 2012-2013

CSU’s guide to campus and college life for new students. The Orientation Guide is distributed throughout the summer at Preview CSU. Publishes In June

COLLEGIAN ADS Advertising Rates

All rates per column inch and net to the Collegian.

Open Rate................................................... $10.50

Annual Contract Rates

100 inches ....................................................... $9.40 250 inches ....................................................... $9.00 500 inches ....................................................... $8.70 750 inches .......................................................$8.40 1000 inches .....................................................$8.00 1500 inches ..................................................... $7.50 Contracts are good for 12 months from signing date. If, at the end of the contract period, the advertiser has not fulfilled the contract, the inches will be billed at the next applicable earned contract rate.

Colorado State University Rates

CSU Department ................................................$7.40 Student Organization ........................................ $6.40

Organizations recognized by ASCSU are eligible for the student

Non-Profit Rate ...................................................... $9.00 Business Builder Rates 2-4 inch BB .................................................................... $8.20 5-10 inch BB.................................................................... $7.60

Discounts

First Time Advertisers: 5 for 4 First time local advertisers, new in business or new to the Collegian, can take advantage of a FREE ad when five ads are scheduled within ten publishing days. You pay for four ads and the fifth ad is FREE.

Repeat Discount: 20% Off Consistency is key when it comes to effective advertising. Re-run the same ad with no copy changes, within five business days and earn 20% off all subsequent runs.

Deadlines Deadlines for all display advertising space is 4 p.m. two working days prior to publication.

Color Full Color.........................................................$200 Color is charged in addition to space.

Special rate for any ad running 15 or more days consecutively, without copy changes.

Classified

Line Ad one-three days.................................. 30¢ Rate per word, per day 15 word minimum

($4.50 minimum)

Line Ad four or more days ............................ 20¢ Rate per word, per consecutive day. ($3.00 minimum)

Bold Type ......................................................... 20¢ Additional per word, per day.

Business Logo/Featured Art ...................... $2.00 Additional per ad, per day.

Deadline for all classified line ads is 4 p.m. one working day prior to publication. Place your classified ad ONLINE at www.Collegian.com click on Classifieds

The Insider’s Guide to Campus Colorado State University 2012-2013

Inserts

* Samples Sizes Only (Other sizes are available) 2 col. x 2” 4 column inches

Pre-printed inserts only. Acceptance of inserts is upon approval by the Collegian. Maximum size without folding is 9" x 12". Full run is 8,000 inserts. Smaller runs are available. Inserts should be delivered to our printer 5 days before insertion date.

Quarter Page

Other Products and Options Front Page Advertising

3 col. x 10” or 4 col. x 8” 30-32 column inches

2 col. x 3” 6 column inches

Front page banner ads 6 column x 2 inches, full color $400 per edition. Front page ad design is subject to review and acceptance by the Collegian.

1 col. x 5” 5 column inches

1-4 pages...........................................$60/thousand 4 or more times annually .............$45/thousand 4+ pages ...........................................$70/thousand 4 or more times annually .............$55/thousand

Eighth Page

3 col. x 5” 15 column inches

Puzzles and Ram Talk

Sponsorships, including guaranteed placement by popular puzzles and Ram Talk, are available to advertisers sponsoring the daily Crossword, Sudoku, Wonderword or Ram Talk sections of the newspaper. Sponsorship is a full semester commitment and includes a 2 column x 2", 2 column x 3" or 2 column x 5" ad. Ask your sales representative about rates and availability.

Collegian Street Team

Get your message or product out by building a custom street team package combining print advertising, on-air announcements, Facebook posts and/or distribution of fliers and products. Ask your sales representative about package options, rates and availability.

1.658”

1”

Columns Inches 1 1.658 2 3.426 3 5.196 4 6.963 5 8.732 6 10.5

One Column Inch

Half Page

6 col. x 10” 60 column inches

Full Page • 6 col. x 20” • 120 column inches

Creative Services

Our Creative Services department can create an ad for you at no extra cost. If creating an ad yourself, see column dimensions on page 5. Ads may be sent electronically as an Adobe Acrobat pdf file. The Collegian reserves the right to reset or resize ads submitted with incorrect dimensions. Minimum resolution should be 300 dpi. GIF, BMP, PICT and images picked from websites do not reproduce well and should not be submitted. Color ads should be created in CMYK.

Advertising Policy All advertising is subject to the approval of the Collegian acceptance committee. The committee reserves the right to refuse any advertising that does not conform to the Collegian's standards of acceptance. The Collegian reserves the right to print â&#x20AC;&#x153;Paid Advertisementâ&#x20AC;? on any ad which closely resembles editorial material. The Collegian also reserves the right to edit copy that promotes irresponsible use of alcohol, as outlined in the published advertising policy. Annual contracts are available for display advertising. Under the terms of the contract, a reduced column inch rate will be guaranteed for a specified volume of advertising placed in the Collegian. If the contract level is not met, a nonfulfillment fee will be assessed equal to the number of inches run multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. The Collegian will honor all advertising requests when possible, however, position cannot be guaranteed. The Collegian is not responsible for errors in advertising copy accepted after the deadline or for advertisements proofed and approved by the advertiser. Compensation for errors will not exceed the cost of the ad.

Terms Of Payment

All ads require prepayment unless a credit account has been established and is in good standing. Advertisers may apply for credit by submitting a completed credit application to the Collegian business manager. The Collegian reserves the right to request payment in advance or to cancel credit privileges on accounts 60 days past due. Invoices are issued monthly. Terms are net 30 days. All advertising rates are net to the Collegian. The Collegian accepts all major credit cards.

San Jose State University

Media Kit Fall 2012

Your guide to effective campus media through

Spartan Daily ACCESS

Update News

Introduction Contents About San Jose 2 About SJSU 3 Demographics 4-5 About Spartan Daily 6 Print Dates & Deadlines 7

Subscribe $25 per semester

Print Ad Rates 8 Digital Ad Rates 9 Classified Ad Rates 10 ACCESS 11 Updates News 12 Advertising Policies 13

$40 per year

To subscribe, please make checks or money orders payable to Spartan Daily and mail to: Spartan Daily Subscriptions San Jose State University San Jose, CA 95192-0149

Spartan Daily Dwight Bentel Hall San Jose University San Jose, CA 95192-0149 Business Office 408-924-3283 Classified Advertising 408-924-3270 Display Advertising 408-924-3270 Editorial 408-924-3280 Fax 408-924-3282

Fall 2012 Staff Editorial Executive Editor Managing Editor Photo Editors Communications

Jeffrey Cianci Samantha Clark Derik Irvin Christina Molina

Advertising Ad Director Justin Acosta Asst. Ad Director Luis Marquez Creative Director Kristine Young Asst. Creative Director Shanique Flynn Faculty Advisers Timothy Hendrick Mack Lundstrom Jan Shaw Kim Komenich

Page 1

About San Jose

Background Located at the southern end of the San Francisco Bay Area, San Jose is the epicenter of diversity. The city offers a wide array of entertainment and business opportunities for its residents and visitors. Often hailed as the capital of Silicon Valley, San Jose is home to the largest technology and engineering expertise in the world. With a peaceful Subtropical Mediterranean climate, the city has around 300 sunny days every year. San Jose is one of the most highly educated areas in the country, with San Jose State University, the oldest public university in the state, located in the heart of the city. Some attractions around the city include family theme parks, sporting events, museums and art galleries. The Tech Museum of Innovation, SoFA district, Six Flags: Great America, and the San Jose Rose Garden are just a few of the exciting attractions that can be found in San Jose’s diverse backyard.

Population According to the US Census Bureau, the current population in San Jose is 958,789, making it the third largest city in California and the tenth largest city in the United States. Despite its size, the city of San Jose has the nation’s best public safety record of any metropolitan area. Entertainment San Jose offers plenty to do with theaters, concerts, fine dining, comedy clubs, and shopping malls. The city provides the public with free music and entertainment such as the famous San Jose Jazz Festival, and the Metro Fountain Blues Festival. Airports The Norman Y. Mineta San Jose International Airport is just a five minute drive from Downtown San Jose. Additionally, San Francisco International Airport is less than an hour’s drive north. Income San Jose has an average household income of approximately $88,843 and currently has the highest median income of any U.S. city with over 280,000 people.

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About SJSU San Jose State University is the oldest public institution of higher education on the West Coast. As the founding campus of the California State University system, it enrolls 31,000 students annually. The 19-block campus offers over 130 bachelor’s and master’s degree programs, has one of the most ethnically diverse student base in the United States, and is the nation’s leader in graduating minority students. SJSU is well known for its undergraduate programs in business, engineering, visual and performing arts, nursing, psychology, justice studies, biology, kinesiology, journalism, and computer science. Popular fields of study for graduate students at SJSU are engineering, library and information science, education, and social work. San Jose State provides Silicon Valley firms with more engineering, computer science, and business graduates than any other school in the area. Most graduates of SJSU live and work in the surrounding environment, creating a network of professionals who come from the school. It also boasts one of the highest levels of philanthropic support of the CSU system.

On-Campus Statistics

22% Age 19 or younger 54% 20 - 24 years old 5% 25 - 29 years old 9% Age 30 or older

46% Male 54% Female

7% Freshmen 9% Sophomores 21% Juniors 29% Seniors 20% Graduates 1% 2nd Bachelors/ Post bac.

30% Asian 4% African-American 8% Foreign National 17% Hispanic 29% White 11% Other

*SJSU Information provided by the Office of Institutional Research at San Jose State University, updated Fall of 2009. Quick Fact information provided by ReFuel Media + Marketing. Page 3

Demographics Where Students Live

Did You Know?

University housing 22% Rent off-campus 32% Own off-campus home 5% Commute from Parentsâ&#x20AC;&#x2122; Home 33% Fraternity or Sorority housing 8% North Bay 2.3% East Bay 8% Santa Cruz/Monterey Peninsula 2.3% West San Jose/Almaden 4.5% North San Jose 23.9% Downtown San Jose 20.5% South San Jose 16% Gilroy/Hollister/Morgan Hill 8% Los Gatos/Saratoga 2.3% Sunnyvale/Mtn. View/Palo Alto 5.7% San Francisco/San Mateo 4.5% Other 2%

66% of a college studentâ&#x20AC;&#x2122;s time is spent on campus 83% of students have tried a product or store after seeing it advertised Students spend $24.6 billion annually on food and drinks alone 57% of students say they spend the most on personal care services

Where Students Play San Jose 24.7% East Bay 4% Downtown San Jose 23.8% Los Gatos 5.7% San Francisco/San Mateo 18.6% Santa Cruz/Monterey 10.8% Palo Alto 5.7% Other 6.7%

How Much Students Spend Monthly None $1-9 Clothes Shoes and Accessories Fast Food Full Service Restaurants Bars and Nightclubs Music downloads/CDs Hair Care Movie Theaters Movie downloads and DVDs

8% 6% 14% 9% 6% 11% 11% 10% 30% 8% 46% 17% 22% 23% 23% 18% 48% 13%

$10-24

$25-49

$50-99

22% 20% 23% 20% 17% 11% 24% 31% 15%

21% 24% 28% 27% 20% 13% 17% 13% 11%

29% 22% 23% 23% 15% 11% 12% 11% 10%

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$100-199

11% 9% 7% 8% 7% 2% 2% 3% 3%

3% 2% 2% 1% 3% 0% 0% 1% 0%

Demographics Cont. How Students Connect

Travel Spending

Students who own computers 99.2% PC users 82% MAC 14.6% Connect at Home 72.3% Connect at School 20.4% Connect at Work 6.6% Connect in other ways 0.7%

Less than $200 33% $201-500 13.4% $501-1,000 34.8% $1,001-2,000 14.3% More than $2,001 4.5%

Entertainment

Home/Car/Portable Music Player 86% High Speed Internet 64% Television 45%

Comedy Clubs 8.3% Restaurants 17.4% Amusement Parks 8.7% Sporting Events 12.2% Concerts 15.6% Bars and Night Clubs 76.7% Other 10.8%

Avg. Amount Spent at Restaurants

Planning to purchase any of the following in the next 12 months

Electronic Purchases Planned for the Next Year

Under $7 39.9% $8-11 38.9% $12-15 16.4% Over $16 4.8%

Bar Visit Frequency Once a month 31% 2-3 times a month 18.1% Once a week 8.6% Twice a week 8.6% More than twice a week 10.3% Do not go to bars 23.3%

Motor Vehicle products and services Motor Vehicle Computer repair Gym/workout facilities Medical care Mobile phone Notebook or laptop computer Digital camera

Where Students Travel Inside California 29.2% Outside California, within US 27.4% Outside the US 43.3%

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52% 41% 43% 73% 58% 71% 63% 44%

Spartan Daily Advertising About Spartan Daily

Take Your Target Market by Storm!

Spartan Daily was established at SJSU in 1934 and has become a legacy of excellence in strong journalism. With 40 different locations of distribution around campus, The Daily is read by over 25,000 students and faculty. It is a beacon of relevant and breaking news critical to San Jose residents with a commitment to educating and entertaining the campus during the academic year. Spartan Daily is a distinguished asset in the schoolâ&#x20AC;&#x2122;s prestigious Journalism and Mass Communications program. It strives to uphold traditional print journalism as well as merge into the rising popularity of electronic media.

The college student is away from the shelter of the home and family, providing opportunity for hundreds of first time, independent buying decisions. This will ultimately influence their preferences and purchasing habits for decades to come. According to ReFuel Media + Marketing, 96% of college students read their college newspaper on a regular basis, making it the most effective way to reach the college student market. By advertising in Spartan Daily, you will reach over 25,000 students and staff . Our Sticky Note and Front Page Banner ads offer prime exposure. Sticky Notes are great for coupons because they can be easily removed. Front Page Banner ads stand out, and are the first print ads readers see when they pick up our paper. Spartan Daily also offers classified ads. Our classifieds are located right next to our increasingly popular Sudoku and puzzle section. Vibrant, animated or non-animated advertisements can also be placed on www.spartandaily.com. With over 4,500 impressions a day, your ad can link through to your web site or microsite.

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Dates & Deadlines Creative Services Spring 2012 Print Dates

Fall 2012 Print Dates

Spartan Dailyâ&#x20AC;&#x2122;s Advertising department offers clients creative layouts for new ads, graphic art services and clip art, free of charge. Please contact Spartan Daily for additional information. Spartan Daily will gladly convert any pre-printed insert into a Run-of-Paper (ROP) ad. Charges are at the earned column inch rate plus any color charges.

Deadlines Ad materials are due by 2:00 p.m., two business days prior to the publication date, unless otherwise noted. For advertisements that are to be created by our creative staff , all logos, copy and/or art to be included in the ad must be received by 2:00 p.m., four business days prior to publication date.

Formatting All materials and advertisements should be provided in PDF format (unless otherwise noted) and emailed to: spartandailyads@sjsumedia.com

ACCESS runs October 11, November 8, and December 6 2012 Page 7

= ACCESS dates

Spartan Daily Print Ads Sticky Note Program

Display Rates Open Rate (net) $10.25/column inch Pre-Paid (net) $9.25/column inch Campus Rate $9.00/column inch National Rate $12.29/column inch Bulk Rates (per semester)

Spot Color (single) Process Color (4-color)

$600 full run $750 full run

Sticky Notes are printed on white or yellow stock only, sized 3”x3”. Artwork is due 10 business days prior to publication. Minimum order is 10,000.

100-200 inches $9.64/column inch 201-300 inches $9.10/column inch 301 inches and up $8.61/column inch

Color Rates

Single Run

Mechanical Measurements

Spot Color (single) Process Color (4-color)

$200 $400

1 column 1.528” Full page (123”) $1185.72 2 columns 3.222” Half page (60”) $615.00 3 columns 4.916” Quarter Page (30”) $307.50 4 columns 6.611” Eighth page (15.375”) $153.75 5 columns 8.306” Front Page Banners (6 columns x 1.5 in.) 6 columns 10” Full Color $600 Black and White $300 Quater Campus Depts./Orgs. receive a $50 discount on Page 3 col x front page banners. 10”

Pick-up Offer

Full Page 6 col x 20.5”

Advertisements purchased at full price may run again within 7 calendar days for half-price. (Offer limited to 3+ column inch ads.)

3 col x 5.125”

Half Page 6 col x 10”

Inserts (per 1,000) 1-4 pages 6-8 pages 10-12 pages 14-24 pages

Eighth Page

$78 $88 $104 $126

Front Page

Client is responsible for producing and printing inserts. Inserts must be pre-approved and shipped two weeks in advance of publication. Maximum size is 11” x 17”. Publication run is 5,000 on print days.

Sticky Note 3” x 3”

Banner Ad 6 col x 1.5” Page 8

Contact us: 408-924-3270 (t) 408-924-3282 (f) spartandailyads@ sjsumedia.com Dwight Bentel Hall San Jose State University San Jose, CA 95192-0149 spartandaily.com

Spartan Daily Digital Ads Cell Phone Rates

Let Us Design Your Digital Ad!

Students and Faculty are able to access Spartan Daily’s web site via cell phone at m.spartandaily.com Banner Ad $35/week Coupon $20/week

Internet and cell phone ads may be designed free of charge by the Daily’s creative team. Colorful, attractive, animated and non-animated art is employed for effective advertising. For the best results, please contact your Spartan Daily representative in advance.

Advertise Online Skyscraper (160x160) Banner (728x90) Big Rectangle (300x250) Rectangle (180x150) Button (120x60)

Please allow one week for approval and integration into the site.

$130 $130 $120 $90 $75

Ultimate Control The Spartan Daily’s site receives over 4,500 impressions per day. Each ad receives over 3,000 impressions per day. Every time your ad pops up, an impression is made. By purchasing an impression amount, you have control over every aspect of your digital ad!

Why Online? o Web advertising is vibrant, colorful, and visually stimulating - interactive ads entice engagement o Ads run 24 hours a day, 7 days a week. Effectiveness of ads can be measured and calculated o Highly targeted - viewers provide information in exchange for interaction o Wide reach across the globe for an affordable rate

Visit our website at Spartandaily.com!

Banner 728 x 90 pixels

Skyscraper 160 x 160 pixels

Rectangle 180 x 150 pixels

Button 120 x 160 pixels Big Rectangle 300 x 250 pixels

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Classified Ads Base Rate (per day)

SJSU Students Post for FREE!

One insertion, up to 20 words $5.50 Each additional word $0.39

Looking for a roommate? Selling your laptop or old books? SJSU students individual ads may be placed in classifieds for free. Offer not intended for businesses and/or other persons. Order must be placed in person. SJSU ID required.

Rates are consecutive days only. All ads are prepaid. No refunds will be given for cancelled ads.

Extras

Deadlines

Extras are applied to each insertion Center entire ad $1.00 Bold first five words $0.50

Classified ads must be submitted by 10:00 A.M., two weekdays prior to the publication date.

Frequency Discounts

Classifications

Discounts apply to the original base rate, plus the cost of extras 4 - 15 insertions 15% off 16 - 31 insertions 30% off 32+ insertions 45% off

Announcements Roommate Wanted Opportunities For Rent For Sale Events Wanted Volunteers Employment Services

About Spartan Daily Classifieds

Online classifieds may also appear on:

Classified ad orders may be placed online or in person. Spartan Daily classified ads appear in print and online.

Uloop.com Oodle.com Apartments.com Monster.com

Classifieds Announcements

$$ Sperm Donors Wanted $$ Earn up to $1,200/month and help create families. Convenient Palo Alto location. Apply online: www.SPERMBANK.com

Today’s Crossword Puzzle

How To Place your ads ONLINE at www.Spartandaily.com/advertising You can also place classifieds through the Spartan Daily Ad office. Call us at 408.924.3270 or visit us in DBH 209.

Wanted Office Assistant P/T Karate school looking for motivated self starting person to assist karate school program. Duties include answering phones, filing, greeting customers, and scheduling appts. Email james@campcarter.net Employment Earn Extra Money Students needed ASAP. Earn up to $100 per day being a Mystery Shopper. No Experience Required. Call 1-855-204-0677 Restaurant Services Food Service/Espresso Bar/ Host PT positions with Flexible Schedules $12.00 to start/ Call Wendy @ (408) 733-9331 Housing

2/29

2bdrm 1 ba Apt Walk to SJSU 2 bdrm, 1 ba Apt. Walk to SJSU $1200/mo & $600/dep. Off Street parking & coin laundry 408-504-1584 Email birkeland.brian@gmail.com DISCLAIMER The Spartan Daily makes no claim for products or services advertised below nor is there any guarantee implied. The classified columns of the Spartan Daily consist of paid advertising and offers are not approved or verified by the newspaper. Certain advertisements in these columns may refer the reader to specific telephone numbers or addresses for additional information. Classified readers should be reminded that, when making these further contacts, they should require complete information before sending money for goods or services. In addition, readers should carefully investigate all firms offering employment listings or coupons for discount vacations or merchandise.

Universal Crossword Edited by Timothy E. Parker February 29, 2012

ACROSS 1 Brief periods, briefly 5 Box-office failure 9 Beverage with a marshmallow 14 “Sack” attachment 15 It’s not a good thing 16 Got word of 17 Leave the engine running 18 “I changed my mind” on a computer 19 Made a misstep 20 Exert one’s influence 23 Improve, as cheese 24 Prefix with “plasm” or “type” 25 Broom accompanier 27 Archery bow wood 28 Decomposed 32 Card collection 33 “Significant” person 34 River to the Rio Grande 35 Ironic event 38 Commemorative pillar (Var.) 40 “Blue Velvet” actress Dern 41 Broken on the ranch

Students with a SJSU ID can place classifieds in the Spartan Daily for free in Dwight Bentel Hall, Room 209! It will run for a maximum of eight publication days unless otherwise specified.

Previous Puzzle Solved

42 Deli cold cut 44 Be inquisitive 47 Less popular, as a restaurant 49 Achieve harmony 51 Blood classification letters 52 Star transport 56 Beyond the suburbs 58 Asian nursemaid 59 TV Batman West 60 About to blow 61 “Quo Vadis” meanie 62 Give up claim to 63 Allays 64 Homer’s besieged city 65 “East of ___” DOWN 1 Peanut butter brand 2 Abide 3 Wet behind the ears 4 Hardy kind of wheat 5 “Sesame Street” straight man 6 Of higher rank than 7 Conservative skirt 8 A gentleman might prefer one

9 Activity requiring four bishops 10 “Above,” in an anthem 11 Crab or turtle shell 12 A spice 13 Math problem numbers 21 Aerial combat mission 22 Big bang maker 26 Eighth Greek letter 29 Cries of understanding 30 Asian new year celebration 31 “The Lord of the Rings” beast 33 Avian baby 34 Persona non grata 35 Fleeting 36 Air traffic

control agcy. 37 “Fee, fi, fo, ___” 38 Kind of acid used in cosmetics 39 Indian lute (Var.) 42 “Quiet on the___!” 43 Downright 44 ___ oneself on (had an ego about) 45 Filmed a new version of 46 Palace workers 48 Archipelago units 50 Candied, as fruits 53 Spud bud remover 54 Edible root 55 Bok ___ (Chinese vegetable)

PREVIOUS PUZZLE ANSWER

2/28

DISTORTION By Vera Verne

Classifieds can be placed at the service counter in Dwight Bentel Hall 209I. MondayFriday, 10:00 AM to 3:00 PM.

How to Play

Complete the grid so that every row, column and 3 by 3 box contains every digit from 1 to 9 inclusively.

For online classifi eds, find us at: http://spartandaily.campusave.com

Check back daily for new sudoku puzzles and solutions.

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ACCESS Print Ads Rates

About ACCESS Magazine

1/4 Page $155 1/2 Page $310 Full Page $615

ACCESS Magazine is a special monthly lifestyle and entertainment supplement to the Spartan Daily. Give your business a high-octane boost by advertising with one of the most prominent names in local Arts & Entertainment media. The shelf life of this medium will keep your brandâ&#x20AC;&#x2122;s name in the public eye for over a month. ACCESS offers exclusive fi lm, music, food, and live show reviews for the greater Bay Area and much more! This special insert is something to hold onto. ACCESS print dates are on March 1, April 5, and May 3 of the Spring semester. With a variety of ad sizes and prices offered, this unique opportunity is workable with virtually any business budget.

For additional rates for color advertisements or to place an order, please contact us at 408-924-3270. Special Discounts Advertise with ACCESS two times and receive 15% off . Advertise in all three issues and receive a 30% discount off the total price of your order.

Let ACCESS set you above the rest!

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Update News Rates About Update News

Sponsorships Flat rate per air date All sponsorships are tax deductible!

$250

Update News is a weekly broadcast television news program produced by students. Update News has sponsorships available on the program for businesses to use in order to increase exposure and branding during each segment. Update News airs both on the San Jose State University campus and local KICU television. KICU airs on Channel 36 in the San Francisco Bay Area on Sundays at 1:00 a.m. Saturday Night Live is the lead-in program, helping Update News reach the 18-24 year old market. Visit us online for more information: http://sjsutv.wordpress.com

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Advertising Policies Rates

Positioning

Rates apply to advertising space sold to the business operated by the Advertiser. The space contracted shall not be sublet to others, nor used for purposes other than herein named. Publisher reserves the right to revise rates and terms upon 30 days written notice to the current advertiser. Rates are subject to change.

All advertising positions are the option of the Publisher. In no event will adjustments, re-runs or refunds be made because of position. Advertising orders directing insertions of advertising to a special position of designated page “or omit” will not be accepted.

Content Publisher reserves the right to edit, alter or omit and advertisements submitted for publication. Publisher reserves the right to insert the word “Advertisement” at Advertiser’s expense. Publisher reserves the right to reset body type in advertising because of resemblance to type face used in news stories.

Payments Payment may be required in full for any outstanding balance before accepting copy for publication or require cash payment with copy or both. Some retail advertisers may be temporarily extended a courtesy credit limit of up to $500 providing a completed credit application has been submitted. Spartan Daily reserves the right to restrict the use of thus temporary extension. All accounts are due and payable fifteen days from billing date.

Disputes Credit for errors shall not exceed the cost of the space occupied by such error. On multiple insertions, credit for errors will not be given after the first insertion. Claims for adjustments must be made within seven days of publication. Publisher assumes no financial responsibility for typographical errors or for emission of copy. If there are disputes or discrepancies with published advertising, the customer may deduct only the amount in question from the charge and pay the balance.

Liability Advertiser and/or advertising agency or agent, assumes all liability for advertisements published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility. Advertiser agrees that the placement and publication of advertising is governed by the laws of the State of California . Advertiser agrees that the City of San Jose and the County of Santa Clara, in which the Spartan Daily is located, shall be the forum for any legal action relating to advertising placed or published.

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washington university in st. louis student media

ABOUT US Founded in 1853, Washington University is among the worldâ&#x20AC;&#x2122;s leaders in teaching and research and draws students and faculty from all 50 states and more than 110 countries. With nearly 14,000 students and more than 122,000 alumni (one-third of which live in the St. Louis area), the university is consistently ranked among the top 15 universities in the country. Washington University Student Media, Inc. is a financially and editorially independent media organization serving the Washington University community. Inside these pages youâ&#x20AC;&#x2122;ll learn more about the products we offer to reach the university community. First and foremost is our twice-weekly newspaper, Student Life, published since 1878. We also offer numerous magazines and our website, www.studlife.com.

WASH. U.

THE MARKET

13,995

STUDENTS FROM ALL

50STATES

TOTAL ENROLLMENT

90% FROM OUTSIDE MISSOURI 500+ 65% FROM MILES AWAY

$72 million ANNUAL STUDENT SPENDING IN THE ST. LOUIS REGION

IN A TYPICAL MONTH DURING THE SCHOOL YEAR

4,000+

STUDENTS LIVING ON CAMPUS

3,297 FACULTY MEMBERS

94% 65% 75% 91%

SHOP AT A GROCERY STORE

$893 million

SHOP AT AN APPAREL/ CLOTHING STORE

ANNUAL UNIVERSITY PAYROLL

SOURCES: 2003 RCGA Assessment, WUSTL Facts, 2005 Readership Survey

SHOP AT A DRUG STORE SHOP AT A LARGE RETAIL STORE

STUDENT LIFE

UNDERGRADS

79 43 54

GRADUATE STUDENTS

FACULTY/STAFF

READERSHIP 79 % HAVE READ 41.1 STUDENT LIFE IN PRINT IN THE PAST WEEK 18.6 % OF UNDERGRADS WHO HAVE READ 17.1 THE FOLLOWING IN THE PAST WEEK 7.1 NEW YORK TIMES

ST. LOUIS POST-DISPATCH

USA TODAY

RIVERFRONT TIMES

Campus newspaper advertising is surpassed only by the internet for relevance among college students, however, the majority of students still prefer the print edition of the newspaper. Their time online is greatly fragmented.

75% 89% NEARLY

OF STUDENTS READ THE ADS!

OF UNDERGRADUATES HAVE READ STUDENT LIFE IN THE PAST MONTH. SOURCES: 2009 Student Life Readership survey 2010 Alloy Media + Marketing College Explorer

I never think to look at the newspaper online, but since I walk past the newsstands with the printed version every day, it is convenient to pick it up. -student 3

DISTRIBUTION PARK P KW Y

SK IN KE R BLVD

BI G BEN D BL

FO RE ST

FORSYTH BLVD

WYDO WN BLVD

Student Life is the primary print and online source for campus news. The century-old tradition is the original social network, published by students for students. With a circulation of 5,000, it is distributed free every Monday and Thursday morning to students and faculty at nearly 100 on and off campus locations. Students consistently rank Student Life as their primary source of information about campus news, with almost 80% reading it at least once each week. Partnering with Student Life directly connects your business with the Washington University campus.

STUDENT LIFE DISTRIBUTION POINT* UNIVERSITY BUILDING *some buildings contain multiple distribution locations

STAND OUT!

FRONT PAGE STICKERS

SOFTBALL SPORTS, PAGE 8

NIGHT LIFE SCENE, PAGE 6

TV ON THE RADIO CADENZA, PAGE 7

Quickly grab the attention of readers with a take away message or offer that easily peels off of the front page.

the independent newspaper of Washington University in St. Louis since 1878

Wednesday, April 13, 2011

E JOY FREESS Washington University in St. Louis ENwww.studlife.com CC 2 CLUBUAARY 15-2Court sets trial date

Vol. 132, No. 71

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additional charges for the armed robbery of two Washington University students at the corJeremiah McMillon, the ner of Big Bend and Lindell man accused of robbing two boulevards. Student Life reported last fall Washington University students last fall, will be put on trial in that McMillon had acquired a Washington University ID card February 2012. KSDK reported Tuesday that after applying to be a University McMillon is being charged with College student. While he had 10 felonies, including forcible never actually enrolled in a rape, attempted rape and kid- class, the ID card allowed him napping. He is also a potential access to Olin Library and classsuspect for a separate sexual room buildings. assault, among other crimes. McMillon was on probation McMillon was originally for a 2007 burglary convicarrested in September for the tion when this recent string of sexual assault of a University crimes took place. of Missouri—St. Louis student. Since then, the University City Write to Chloe Rosenberg at Police Department has pressed CHLOE.ROSENBERG@STUDLIFE.COM

CHLOE ROSENBERG .1500 Cla��on | 314.746 SENIOR NEWS EDITOR

Firs� Rd in Pho�o ID. Hanle� ge �h & S. �, age 18 or older1wi�h Wellbrid n o� Fors� residen 2011. ©201 22, In�er sec�io appl�. M�s� be local Febr�ar� o��er end �erms ma� ions and Cl�b access and *Res�ric� onl�. �ime g�es�s

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ORDER OF EVENTS JOHN HERGENROEDER| STUDENT LIFE

Members of the Chi Omega sorority and Beta Theta Pi fraternity work on their facade for this year’s ThurtenE Carnival. ThurteneE junior honorary, the group behind the carnival, has picked the Belle Center as its charity. WEI-YIN KO NEWS EDITOR ThurtenE honorary has decided to donate its proceeds from this weekend’s carnival to the Belle Center. This charity assists children with developmental delays and disabilities, as well as their families. The center focuses on helping these children to be included in their home communities, according to its website. “We picked the Belle Center this year because it benefits children with disabilities through inclusion to normal life,” said Ryan Dawson, president of

ThurtenE honorary. “Their main goal is to include children with disabilities into normal children’s life, such as putting them in normal schools. They also teach parents and teachers how to help these children.” According to Dawson, the honorary chooses to sponsor a charity based on how much it impacts the St. Louis community. The Belle Center runs three programs: the Outreach Therapy Program, Center-Based Preschool Program and Families as Partners Program. Washington University’s annual ThurtenE Carnival, the

oldest and largest student-run carnival in the nation, will take place this weekend in front of Brookings Hall. In addition to traditional fairground rides, the carnival will feature performances, facades and food booths that fraternities and sororities have spent months working on. According to ThurtenE’s website, more than 50 groups, hundreds of students from Washington University and thousands of people from the greater St. Louis area will come together for the Carnival.

JULY 2010

Registered as a University College student and received a WU ID Card.

AUG 29, 2010

Spent time at a Washington University fraternity

SEP 6, 2010

Robbed two Washington University students at the corner of Lindell and Big Bend

SEP 6, 2010

Sexually assaulted an UMSL student Arrested at his home

SEE THURTENE, PAGE 2

Broken Clocktower to be xed Former economic aide to Obama stresses progressive taxation

MICHAEL TABB NEWS EDITOR Most broken clocks are only right twice a day. After remaining stationary at 1:55 for several weeks, each face of the South 40 Clocktower was frozen at a different time on Tuesday. The inner mechanics of the Clocktower are currently being repaired. This is the first time the Clocktower has failed since it was erected in 2000. Repairs on the Clocktower began almost a month ago when the clock did not transition to daylight saving time and Facilities tried to reset it manually. After operating for about a week, it stopped. According to Bill Riley, director of maintenance operations, the entire inner movement of the clock is currently being shipped to Cincinnati to be rebuilt. “We called in the manufacturer’s representative from the company that made [the clock] and actually installed it, and their report

KATE GAERTNER CONTRIBUTING REPORTER

MATT MITGANG | STUDENT LIFE

Each of the Clocktower’s four faces are stuck at a different time, and have been for almost a month. Parts are being shipped to Cincinnati to be fixed. was that a certain part—the reset ‘pawl’—was worn. It would need to be replaced but because they are no longer manufacturing the internal movement with the same pieces, the whole movement of the clock had to be sent back to the factory in Cincinnati, Ohio, and the movement will have to be rebuilt,”

Riley said. Most students have not missed the absent mechanism. “I have not noticed it,” freshman Ian Kinstlinger said. “I never think to glance at the Clocktower on my way to class—I always look at my

SEE CLOCKTOWER, PAGE 2

Christina Romer, former chairwoman of the Council of Economic Advisers, served as the keynote speaker at Washington University’s Livable Lives Initiative’s first public event. The Livable Lives Initiative is a University-wide program led by the Center for Social Development that seeks to explore the effects of policy changes on Americans in low and middle class income brackets. Romer’s address highlighted the importance of reducing unemployment in the U.S. She argued that the government needs to do more to boost economic recovery at a faster rate. The speech was

followed by a panel discussion with four Washington University professors. Romer spent much of 2009 and 2010 working on economic policy in Washington, advising President Obama and leading efforts in health care reform and financial recovery. Her most recently published works concern the effects of tax structures on long-run economic growth, and she holds a research and teaching appointment at the University of California, Berkeley. Student Life sat down with Romer to talk about tax structures, government spending and the economic policy issues that will face our generation.

FRIDAY, SEPTEMBER 17, 2010

STUDENT LIFE

lgbt frOM pAgE 1 LGBT advisory board, which is made up of faculty and staff, was also very helpful during that time.” Finally, in the summer of 2010, the University hired Michael Brown’s successor, Bonifield. “I wanted to continue my work as an advocate, but in a different context, Bonifield said. “Working with college students specifically on issues related to sexuality and gender seemed to be a logical next step for me [after graduation].” In 2006, Chancellor Mark Wrighton appointed a task force to investigate the possible help and resources that could be allocated to the LGBT community on campus. The position of coordinator for LGBT student involvement and leadership came about as the task force determined that more visible support was needed for the LGBT community on campus. The position was created in May 2007 via a Student Union resolution. With the new coordinator in place, LGBT is expected to continue pursuing its mission of creating programs and resources to support the recruitment and retention of a diverse student body with particular attention paid to the needs and concerns of the LGBT community. “My predecessor, Michael Brown, laid the framework for the LGBT student involvement and leadership position,” Bonifield said. “I hope to continue his efforts and work with students and the LGBT advisory board to pursue new LGBT-related initiatives.” Bonifield indicated that first and foremost, she hopes that students will continue to see the LGBT coordinator as a resource for them. She plans to work on a graduate and undergraduate mentorship program, a special graduation ceremony, an initiative for alumni engagement and the annual

Holobaugh Honors. She will also be acting as the advisor for various campus groups such as Pride Alliance, Safe Zones, Open and the Alternative Lifestyle Association. “I think it’s important to make sure that students are involved in all levels of the decision-making process,” Bonifield said. “I look forward to responding to current issues and continue to improve the current structure of the position.” So far, Bonifield has been working closely with student groups. “We have contact with her on a weekly basis and [Saida] is extremely helpful with the planning of events to reach a larger audience,” said junior Adrienne Sands, the co-president of Pride Alliance. “She is very involved in helping us with the reorganization of our constitution. She is also very active in bringing the different LGBT student groups together.” Bonifield received a Bachelor of Arts degree from the University of Kansas in Spanish literature in 2005. She spent three semesters abroad during college, including one year in Costa Rica and a semester in Spain. When she was not studying abroad, she volunteered at the local domestic violence shelter and helped to organize various related campus events like Take Back the Night, Domestic Violence Awareness Month and Sexual Assault Awareness Month. Upon graduation, Bonifield lived in San Francisco for a year working in the nonprofit field before returning to Kansas to work full time as an advocate for survivors of domestic violence and sexual assault. She continued this work before deciding to make a career change and pursue a master’s degree in higher education administration.

but also has proven to have indirect benefits. In response to this research, many professors in the psychology department have begun including periodic quizzes at the end of class, a movement initiated by McDermott. “For me, it seems to be a really good way to encourage students to keep up with the material and to be in class and ask questions if they don’t understand, in addition to the fact that taking the test itself helps to solidify memory,” McDermott said. She began to employ this strategy in response to her findings regarding the phenomenon of test-potentiated learning. “The idea is that when you take a test with stuff you have studied a little bit, taking that test gets you ready to get more [out of it] when you study it again in the future.” McDaniel points out that another benefit of testing is the promotion of transfer, or the ability to relate what one learns to other ideas within the topic. “This retrieval [practice] isn’t just helping people learn a particular answer, it’s helping them learn more about the entire concept.” This research, says McDaniel, has shown that trying to recall information is also helpful in organizing the information in one’s mind. By quizzing themselves, students can gauge what information they understand well, and which areas may need more attention. “To effectively study,” he said, “you need accurate ‘metamemory.’ You need to know what you don’t know.” McDaniel also recommends relating the

information one learns to other concepts, making it less arbitrary by forming mental associations. “One way to really produce good memory is to find some way to meaningfully relate and understand the information,” he said. “We call that ‘elaborative interrogation,’ answering why certain things might be true.” McDermott agrees that if students understand the material and it makes sense to them, they won’t have to try to remember the information—they just will. “Work actively with it,” she said. “Ask questions. Take notes. Effort and understanding is really the key when trying to memorize.” So why are all these students still studying in ineffective ways? One main reason is time constraint. Many students wait to study until only days before the test, and therefore don’t feel that they have enough time to study, quiz, repeat. Another technique backed by all three University professors is to space out studying over a longer period of time. McDermott said spacing not only prevents the stress of lastminute cramming, but it also gives students more time to consolidate what they have learned through self-quizzing. “If you space out your studying, and quiz yourself throughout the semester, you’re going to be much better off than if you wait until the last minute,” she said.

write to Sadie Smeck at Sadie.Smeck@Studlife.com

ISrAEl frOM pAgE 1 different universities function.” The Israeli government did not sponsor the Technion program, as Nehorai and several colleagues set it up in a single week. “Once they heard what I was trying to do, the people there were incredibly helpful. They

write to Sally wang at SALLY.wANG@StudLife.com

were excited to have us visit,” he said. “And the feeling was mutual.”

write to Alice Kassinger at ALICE.KASSINGER@StudLIfE.Com

EnvIrOnMEnt frOM pAgE 1 studies students more research opportunities in the biology fields. The second new major option is environmental earth sciences. “It is very science-heavy, but it is very interdisciplinary,” said David Fike, assistant professor of earth and planetary sciences. “It also ties in a very organic way to some social science aspects.” The environmental earth sciences major is more hard science-intensive than the old geoscience track of environmental studies. It affords more options in its basic requirements than does earth and planetary sciences. But students only have to complete one semester of physics and are not required to take Calculus III. More of an emphasis is placed on environmental ethics than on the hard science of the environment. Students can choose to focus their studies in one of three areas: climate and energy, human-altered environments and life in its environments. The final major option, environmental social science, will be housed in the political science department. “Our focus is to try to think about a major that would allow you to study human interactions with the environment,” said William Lowry, associate professor of political science. While the major will be in the political science department, it will also include classes from other departments, including anthropology and economics. According to Lowry, the foundation courses for this track may be Earth and the Environment,

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which to choose,” freshman Wantong Li said. Introduction to Environmental Biology, way to connect the three majors. “I think that student opinion was definitely Suggestions to connect the majors include Introduction to Environmental Policy, Ethics and Environmental Policy and Culture and the a seminar series and student and faculty taken into account and the process this summer was pretty transparent and open,” Klagsbrun Environment. There should also be research and gatherings. Students are very pleased with the new major said. other upper-level requirements. Senior Tristan Sopp, who coordinated the But the department has not yet finalized the options. “Before I was thinking about doing forums for students to familiarize themselves new major so its requirements have not been environmental studies in the University, but I with the changes, likes the new options. offically established. “I’m definitely really pleased with the new “The meeting [Tuesday] was very positive,” saw all these courses that are very mixed so I didn’t know majors. My reaction is mostly that they greatly Lowry said. “I’m excited that my colleagues in improved the focus on each of them,” Sopp the political science department are being so said. “Before, with the different tracks, they were thoughtful about considering this major.” a little more open and you kind of made your Students are also looking forward to the new own path through them, which is good and major. bad. Now with the new ones you’re able “I think it’s definitely a major that can to focus on a more specific area and get prepare students to go into the world and the depth and rigor that wasn’t in the make really tough old ones.” policy decisions The panelists at the forum urge on environmental students to check the new major issues,” junior requirements online at: Arielle Klagsbrun www.enst.wustl.edu. said. Lowry expects write to Lauren Olens at his department to Lauren.OLens finalize the new @studLife.cOm major by the end of the month. Students should be allowed to declare the biology and earth sciences majors by October after the full College of Arts & Sciences faculty meeting votes on the approval of the majors. While the three majors will be housed in different departments, the environmental location: Danforth University Center studies program is working on a date: September 18, 2010

Lisbon The Walkmen

A Thousand Suns Linkin Park

Flamingo Brandon Flowers

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In “Lisbon,” The Walkmen embrace and celebrate the melancholy and longing that flowed throughout their 2008 elegiac downer, “You & Me.” These NYC indie-rock veterans have always leaned toward the darker side, but “Lisbon” flirts with feelings of happiness and contentment. Vocalist Hamilton Leithauser captures this mixture of sentiments in the chorus of the horn-laden album standout “Stranded,” when he shouts, “I’m stranded, and I’m starry-eyed.” There’s a glimmer of hope in even the most downcast tracks, whether it be the jangly guitar line of “Woe Is Me” or the unexpected string section in “Blue As Your Blood.” This would all seem terribly trite if it weren’t for the masterful presence of Leithauser, who manages to simultaneously play the roles of mopey crooner and triumphant rabble-rouser. Leithauser is in a class of his own, vocally. He wails like he’s exorcising the spirits of Frank Sinatra and a young Elvis Presley from his vocal chords. When paired with the band’s dynamic, not-quitefolk sound, this makes a particularly effective combination. The Walkmen let you have it both ways: you can fist-pump with one hand while wiping away tears with the other. Trey Weaver

An apocalyptic end is not just the subject of Linkin Park’s fourth studio album, “A Thousand Suns,” but also its result, pushing the band off the rock stage forever. After their last release presented a questionable but substantial break from their old rap-rock style, Linkin Park hasn’t just taken a step backward with this release—they’ve tripped and fallen on their head. The band rarely touches on their once-great aptness for heavy guitars, yelling and angst-filled rapping. Lead singer Chester Bennington used to belt out powerful, melodic vocals, but now his voice only chants disgusting raps. It’s enough to sadden even a die-hard Linkin Park fan—if there are any left. The album’s only redeeming quality is that it is at least trying to be creative. But of course, the band overdoes it. “A Thousand Suns” is experimental pop at its worst, and it isn’t worth the money. Andrew Scheinman

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Hana Schuster senior scene editor

Fans of The Killers should start praying that the pop-rock band’s hiatus doesn’t last much longer. Otherwise, their lead singer, Brandon Flowers, might make another solo album. Instead of holding fans over until the Killers’ next release, Flowers’ Vegas-themed debut, “Flamingo,” makes us miss his band and all of its synthesized glory. A lot. The only song that was worth playing on repeat was “Crossfire,” reminiscent of the sweeping anthems of “Sam’s Town.” The delicate guest vocals of Jenny Lewis (of Rilo Kiley) barely save the song “Hard Enough.” “Jilted Lovers & Broken Hearts” has a Mr. Brightside-esque punch to it, but even that isn’t enough to redeem the album. On the whole, the album is bland and lacking, both in melody and lyrics. While it does have The Killers’ melodramatic flair, it’s missing the catchiness that keeps people listening. Packaged with unimaginative guitar and piano arrangements, Flowers’ lyrics about devils, angels, Vegas and lost loves squander any power they could have had. Becky Mak

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tracks to download

“Crossre,” “Hard Enough”

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The Killers, Bright Eyes, Wolf Parade, The Temper Trap