2013-3a-3 by CNBAM

www.michigandaily.com

advertising sales (734) 418-4115 dailydisplay@gmail.com

Finance/ Credit (734) 418-4115, ext. 1240 Connor Byrd

tmdfinance@gmail.com

business manager (734) 418-4115, ext. 1241 Rachel Greinetz

rmgrein@michigandaily.com

Associate business manager Ashley Karadsheh

sales manager Sean Jackson

Editorial Staff (734) 418-4115, ext. 1250 Business fax Designed by

Kellyn Carpenter

(734) 661-4391

Table of Contents 1........................................Print advertising 2........................................display advertising 3........................................special pages and sections 4........................................inserts 5........................................sample display ad sizes 6........................................classified advertising 7........................................classified policies 8........................................why advertise online? 9........................................online advertising 10......................................publication dates 11......................................general policies

Print Advertising

The Michigan Daily boasts over 120 years of editorial freedom and excellence, and has contributed to some of the University’s most historical moments. As Ann Arbor’s only daily print publication, The Michigan Daily is the optimal resource for reaching potential customers in the local community.

UNDERGRADS 27,407(1)

University Demographics

Staff

33,940(2)

Grad students

Total Wallets and Purses

83,075

15,309(1)

FACULTY

Ann Arbor Demographics (3)

6,419(2)

Population: 112,852 Median resident age: 28.1 years Median household income: $50,291

Readership by the Numbers 77% of 90% of 70% of 69% of

Circulation: 15,000 copies

students cite The Michigan Daily as their primary news source.(4) students read it several times a week, with 40% saying they read it every day.(4) faculty read it several times a week, with 26% saying they read it every day.(4) staff read it several times a week, with 32% saying they read it every day.(4)

On average, 2.7 students read each copy of their University’s newspaper.(5)

Delivering Results As a result of reading advertising in The Michigan Daily(4): 25% of 58% of 41% of 33% of 48% of

1. 2. 3. 4. 5.

students, 41% of faculty, and 30% of staff made a purchase. students, 29% of faculty, and 40% of staff discussed an ad with someone else. students, 6% of faculty, and 28% of staff saved an ad for future reference. students, 29% of faculty, and 31% of staff passed an ad along to someone else. students, 65% of faculty, and 40% of staff visited an advertiser’s website.

University of Michigan – Enrollment by School and College, Gender, and Class Level (Fall 2011) www.umich.edu/obpinfo/files/umma_faculty_staff_19.pdf http://www.city-data.com/city/Ann-Arbor-Michigan.html,2009data The Michigan Daily 2008 Readership Survey, conducted by Power Marketing 2011 re:fuel College Newspaper Readership Study, conducted by Hall & Partners

Display Advertising RATES AND CONTRACTS Open Rate

$16.00

Color Rates Spot Color Two Spot Colors Full Color

$140 $280 $7.00 pci

($125 minimum, $510 maximum)

bulk contract rates (Minimum required column inches Sept. 2012 – April 2013)

130” 200” 300” 400” 600+”

$15.75 $15.00 $14.50 $14.00 $13.00

Crossword Puzzle Sponsorship

Sudoku Sponsorship

(2 columns x 2 inches, black & white)

One-time run Five Puzzle Pack

One-time run

$75/ad $300

One day per week

Fall or Winter Term: Fall & Winter Term:

$100/ad $65/ad $55/ad

DISPLAY DEADLINES Space reservation, copy and payment deadline is 1:30 p.m., three business days prior to publication Publication Day Space Reservation Deadline Monday Wednesday Tuesday Thursday Wednesday Friday Thursday Monday Friday Tuesday

DISPLAY POLICIES Cancellations: Advertisers may cancel ads until the space reservation deadline without penalty. TMD will assess full advertising charges if an ad is cancelled after the space reservation deadline. Contracts: Advertisers not fulfilling a bulk space contract will be charged the difference in rate between the contract level signed and the actual level fulfilled, or the open rate if applicable. Failure to fulfill a frequency contract requires payment for any advertising not placed. Your Account Executive can provide you with updates on contract fulfillment progress. Display Ad Proofs: In order to receive a proof before publication, ads must be placed by 1:30 p.m. five business days prior to publication. Limit one proof per ad.

Special Pages & Sections Page & run date

Description

Fall Realty-Oct 18

Promote off-campus housing and special lease offers

Beat OSU-Nov 15

Take advantage of the school spirit around the most important game of the year

Holidays-Dec 6

Advertise your holiday related deals

Valentine’s-Feb 12

Tell that special someone how you feel

St. Patrick’s Day-Mar 14

Help students find your green beer specials and earn yourself a pot o’gold

March Madness Bracket- Mar 18

Show off your special food deals in ads that line the March Madness bracket

Finals Survival- April 19

From coffee shops to spa treatments, help students survive the most grueling time of the year

Graduation Edition - April 23

Congratulate students on graduating and advertise your end-of-year deals

Commemorative Edition

Passed out at graduation, an exclusive opportunity to advertise to parents and alumni

SPECIAL sections Weekly Sections

Monday: Sports Monday - A broadsheet sports section Wednesday: The Statement - A tabloid section featuring extensive profiles of community members, major news stories, and other in depth news coverage. Thursday: The B-Side - A broadsheet Arts & Entertainment section, our most widely read Weekly Section. Saturday: Football Saturday - (Fall Only) A football specific section with game previews and analysis. 3

Inserts WHY USE INSERTS? Preprinted inserts are a great way of sharing detailed information about your business that readers will hold onto for an extended period of time. Distribution through The Michigan Daily is perfect for:

• • • • • •

Menus Information Cards Event Calendars Coupons Sales and Special Events Recruitment Flyers

Upon approval only, ship inserts directly to printer: Michigan Web Press 10450 Enterprise Drive Davisburg, MI 48350

Order enough to reach new and potential customers when you’re deciding on your print run, or use your extras and not let them go to waste.

INSERT SPECIFICATIONS Insert orders must equal press run of 15,000 A sample of the insert and payment must be received by your account executive for approval 5 business days prior to distribution. Failure to do so will result in rescheduling the insert. Inserts shipped before approval remain the advertiser’s responsibility. Upon approval, inserts must arrive at the printer at least 3 business days prior to insertion date. The advertiser is responsible for printing and shipping their inserts. If larger than 11” x 12” inserts must be folded to meet size requirements to the right:

Maximum size 11” x 12” folded

Minimum size 3.5” x 5.5”

insert rates Contact your account executive for detailed rates and distribution strategies.

Information printed in inserts does not necessarily reflect the views and policies of the Michigan Daily.

Sample Display Ad Sizes The Michigan Daily is printed using an offset process.

REPRODUCTION SPECIFICATIONS Print ads are required to be submitted as PDFs. Faxes and images from web pages are not recommended Screens less than 20% or greater than 80% are not recommended.

1”

actual size

one column inch

Quality of reproduction decreases when artwork is resized. Black type in ads should be created using black only and not through a combination of process color.

Creative services are provided free of charge.

1.7292”

tabloid

broadsheet half page vertical

full page

5 col x 10”

6 col x 20”

3 col x 20”

eighth page

half page 5 col x 5”

3 col x 5”

quarter page 3 col x 10”

half page horizontal 6 col x 10”

The Michigan Daily cannot guarantee quality of reproduction if specifications are not met. 5

Classified Advertising Open Classified Line Rate: $4.15/line for the first run day $2.50/line each additional, consecutive day.

LINE CONTRACTS Frequency Contract Rates (semester contract - must be signed by 9/28/12 and 1/31/13) Minimum number of lines per day

3 lines $1.70 4-7 lines $1.65 8+ lines $1.55

Bulk Contract Rates (effective September 2012-April 2013) Minimum number of lines

275 lines $1.70 405 lines $1.65 545 lines $1.60 800+ $1.50

Open Classified Display Rate: $16.00 pci Display Bulk Contracts per column inch

Classified Deadlines Line ads: 10:30 a.m., one business day prior to publication. Camera ready display ads: 11:30 a.m., two business days prior to publication. Typeset display ads: 11:30 a.m., three business days prior to publication. Proof ads: 11:30 a.m., five business days prior to publication. Limit of one proof per ad.

classified special pages

(effective September 2012-April 2013) 40” $14.30 55” $13.50 70” $13.10 100”+ $12.85

Fall Realty:

Oct 18

Summer Realty: March 29 Summer Employment:

April 5 6

Classified policies Abbreviations: Only standard abbreviations as defined by TMD will be accepted. Ad Placement: TMD does not guarantee placement within classifications. Cancellations: Ads may be canceled prior to deadline only. Refunds will only be issued for ads canceled prior to their first publication date. Changes: Minor changes (those not affecting line count or general content) will be permitted until 10:30 a.m. on deadline day. Contracts: Frequency contracts are one term in length, but may be signed for two terms. Bulk contracts are effective September 2012 - April 2013. Liability: TMD will be responsible for classified advertisement errors only if notified by 5:00 p.m. on the first day of publication, and will only provide a refund for the first day of errors. Line Ad Format: The first 3 words of the first line will be capitalized and in bold print. Other formatting will only be considered for ads of 8 or more lines. Online: Classified line ads can now be found on TMDâ&#x20AC;&#x2122;s web site, www.michigandaily.com. They are online FREE of charge and therefore no compensation is rewarded if site problems occur. Payment: No personal checks will be accepted during the last 30 days of the winter term. Refunds: Any request for a refund must be submitted prior to the final run date for the ad in question. No refunds will be processed after the final run date. Refusal: All ads are subject to editing and approval. TMD does not publish advertisements for resale of tickets at more than their face value. TMD reserves the right to request samples of mail order items prior to accepting advertising. Renewals: If an ad is discontinued and then started again at a later date, it is billed as a new ad. An ad may be extended at a consecutive rate if requested and paid in full by 10:30 a.m. on the originally scheduled ending date. Size: Classified display ad width maximum is one column, and minimum of one inch deep. Two line minimum for line ads. Variations in font style and size are available for classified display ads only. Each line has approx. 20-25 characters. Student Discount: 25% off non-organizational, non-business ads only. Must be placed in person, with student I.D. Tearsheets: Provided by request only. 7

Why Advertise Online? Since 2007, The Michigan Daily has operated an independent and widely read news website offering breaking news, extended content, and additional media to complement and expand upon our successful print tradition. Through the development of several new and innovative projects, our online image will continue to grow and strengthen, improving the quality of our services and the value of your advertising.

STATISTICS

The Michigan Daily Online reaches over 150,000 unique visitors across 202 countries. Our website receives approximately 60,000 impressions per week.

January 2012-April 2012(1) weekly visits 100,000

50,000

February 2012

Total visits: 1,742,041 Unique visitors: 967,966 page views: 3,580,688 1. Google Analytics, accessed September 2012.

March 2012

April 2012 47.29% Returning Visitor 918,310 Visits 52.71% New Visitor 823,731 Visits 8

online Advertising banner

(728 x 90 pixels)

$11.00 / 1,000 impressions Weekly: $400/wk Monthly: $1,250

ONLINE AD SPECIFICATIONS Each ad must be placed with a minimum equivalent of 30,000 impressions, or 48 hours. Our site receives approximately 60,000 impressions per week. Ads will rotate through all index and story pages.

ONLINE DEADLINE 12 p.m. one business day prior to the start date Proof Ad: three days prior to the

ad going live.

ONLINE POLICIES Ad Ownership: The Michigan Daily owns all rights to an ad created by our staff. File work will not be distributed to advertisers for personal use. Ad Specifications: All ad files must be sent in either TIFF, HTML, or JPEG format. Cancellation: Any online advertisement may be cancelled before it goes live without penalty. After going live, the ad may be cancelled but the advertiser will incur the cost of the impressions the ad has received. Advertiser will incur the full contracted cost of any cancelled weekly or semester advertisements.

The block m:

top box

(300 x 250 pixels) $12.50 / 1,000 impressions Weekly: $500/wk Monthly: $1,750

lower box (300 x 250 pixels) $7.50 / 1,000 impressions Weekly: $300/wk Monthly: $1,050

Downtime: In the case of downtime, each advertiser is still guaranteed their total paid number of impressions or days. Publication: Online ads can remain live over periods that The Michigan Daily is not publishing, including weekends and school holidays. Changes will not be made to online ads during these periods.

Check out our newly launched Daily Sports site and advertise exclusively for a premium. Contact your account executive for details. 9

publication dates A

fall 2012

september

10 11 12

14 15 16 17 18 19

21 22 23 24 25 26

10 11 12 13 14

16 17 18 19 20 21 23 24 25 26 27 28

october

28 29 30 31

december

11 12 13 14 15 16

10 11 12 13 14 15

18 19 20 21 22 23

16 17 18 19 20 21 22

25 26 27 28 29 30

23 24 25 26 27 28 29

november 4

30 31

january

winter 2013

10 11 12

february 3

13 14 15 16 17 18 19

10 11 12 13 14 15 16

20 21 22 23 24 25 26

17 18 19 20 21 22 23

27 28 29 30 31

24 25 26 27 28

march 3

april 4

10 11 12 13

10 11 12 13 14 15 16

17 18 19 20 21 22 23

14 15 16 17 18 19 20

24 25 26 27 28 29 30

21 22 23 24 25 26 27

28 29 30

= Publication day

= Non-publication day

= Publication day with early deadline

(consult your Account Executive)

H = Home football game A = Away football game

general policies Ad placement: TMD reserves the right to determine the location of ads within the paper. Placement can be requested but not guaranteed. Guaranteed position requests are available for an additional fee of 10% of the ad cost. Ad Ownership: TMD owns all rights to an ad created by our staff. File work will not be distributed to advertisers for personal use. Ad Proofs: Proofs are provided upon request when ads are placed 5 business days prior to publication. Limit one proof per ad. Borders: A one-point rule will be added to any ad that has no specified border. Cancellations: Advertisers may cancel ads until deadline without penalty. TMD will assess full advertising charges if an ad is cancelled after this time. Color Liability: The liability of TMD for failure to publish color for any reason will be limited to a credit for the value of the color charge. Corrections/Replacements: Requests for corrections of minor errors or replacements of camera ready/e-ads of same color status will be accepted until noon the day before publication. Honoring requests is at the discretion of TMD. Credit terms: Payment is due on the 30th of the month following publication. Depth requirements: Advertisements in the broadsheet paper which exceed 18” in depth will be billed at full column (20”). Advertisements in the tabloid paper which exceed 8” in depth will be billed at full tabloid column (10”). Downtime: In the case of downtime, each online advertiser is still guaranteed their total paid amount of impressions. E-ads: Advertisements are accepted via email. E-ads must meet current specifications; please contact us for the criteria. No proofs will be provided for e-ads and no credits will be given for errors in an e-ad. Liability: The Michigan Daily assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the error, or the percentage of error that detracts from the effectiveness of the advertising message, as determined by TMD.

TMD assumes no responsibility for any error not caused by TMD. The advertiser agrees to defend and indemnify TMD against any and all liability, loss, or expense arising from claims of libel, infringement of trademarks, copyrights, trade names, patents, proprietary rights or violation of rights of privacy, resulting from the publication of the Advertiser’s advertisement. The liability of TMD for failure to publish a scheduled advertisement for any reason, or for publishing incorrect ads in a specified issue, will be limited to publishing the advertisement in a subsequent issue.

Orientation: Advertisements will not be printed upside down. Overdue accounts: Accounts that remain unpaid after 30 days are subject to a monthly finance charge of 1.5% of the unpaid balance (18% APR). Billing advertisers who reach 90-day past-due status will not be allowed to advertise in The Michigan Daily until account balance is paid in full. If payment has not been received after 120 days, any collection fees warranted are the responsibility of the advertiser. Payment: Billing Allow a minimum of two weeks for credit applications to be processed. Ads for Spring Break, websites, or political campaigns are not eligible for billing. Pre-payment: Required for all advertising unless Advertiser is approved for billing. A local personal check*, business check, cashier’s check, money order, Visa, Discover, MasterCard,or American Express will be accepted. All payment must be in U.S. funds (dollars).University Short Codes will be accepted but Purchase Orders and P-Cards will not be accepted. Frequency contracts must cover a minimum of one month’s ads. *Imprinted street address required on all checks Rates: All rates are net/non-commissionable. Refusal: TMD reserves the right to decline, discontinue, or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. TMD reserves the right to include the words “Paid Advertisement” in any ad. Ads are subject to cancellation by TMD at any time prior to publication. All controversial ads are subject to a 24 hour waiting period prior to approval or denial. Tearsheets: Display advertising tearsheets are mailed at the end of each month. University departments will not receive tearsheets. Typeset advertising: Advertisements designed by TMD are fully owned by TMD and may not be reproduced without prior written consent.

1 column

1 column = 1.7279” 2 columns = 3.5834” 3 columns = 5.4376” 4 columns = 7.2918” 5 columns = 9.146” 6 columns = 11”

early deadlines Publication Date Space Reservation Deadline

2 columns 3 columns

September 5, 2012 September 6, 2012 October 17, 2012 October 18, 2012 October 19, 2012 November 26, 2012 November 27, 2012 November 28, 2012 January 9, 2013 January 10, 2013 January 11, 2013 January 22, 2013 January 23, 2013 January 24, 2013 March 11, 2013 March 12, 2013 March 13, 2013

August 30, 2012 August 31, 2012 October 10, 2012 October 11, 2012 October 12, 2012 November 19, 2012 November 20, 2012 November 21, 2012 December 7, 2012 December 10, 2012 December 11, 2012 January 16, 2013 January 17, 2013 January 18, 2013 February 27, 2013 February 28, 2013 March 1, 2013

4 columns

THE MINNESOTA DAILY HAS OVER 100 YEARS OF EXPERIENCE SERVING THE UNIVERSITY OF MINNESOTA COMMUNITY.

we know what our audience is looking for. Cutting-edge journalism, diverse and critical editorials, gripping photography, and lucrative advertising campaigns have earned the Daily national recognition and awards annually, including Best All-Around Daily Student Newspaper by the Society of Professional Journalists. Choose your channel â&#x20AC;&#x201D; print, video, web â&#x20AC;&#x201D; the Daily has access and a professional presence throughout the Twin Cities. Our product is the single best way to connect with over 80,000 students, staff, faculty and visitors who make up the University of Minnesota community. The Daily is available at more than 200 newsstands throughout Minneapolis and St. Paul in businesses, classrooms, offices, restaurants, bars and coffee shops. Thousands of advertisers have relied on the The Minnesota Daily for successful advertising campaigns. Let the Minnesota Daily identify your audience, develop your message, and execute an effective campaign to help you get plugged in to the University of Minnesota community.

DEMOGRAPHICS 4 ADVERTISING

Retail Display ··· 6

Classified Lineage & Display ··· 8

Interactive Advertising ··· 10

Other Advertising Options ··· 12

Advertising Discounts ··· 13

Integrated Marketing Campaign ··· 15

DISTRIBUTION 16 PRODUCTION

Publication Calendar ··· 18

Special Issues ··· 20

In-House Design ··· 22

PROVISIONS 25 CONTACT 28

demographics

OUR AUDIENCE

one of the largest and most diverse student populations in the united states

your ads will reach beyond campus

The University of Minnesota boasts a student population that represents all 50 states

Many University students live off-campus, which means readers from all across the

the US. Beyond that, it plays host to researchers, event goers, employees, and just

and 110 countries. The University also has one of the largest student populations in

metro area and beyond are looking at your ads. Furthermore, they are bringing those

general foot traffic with the many bars and restaurants nearby.

ads home and spreading the word for you.

70% 64%

51,721 students 22,774 faculty/staff 15,000 visitors per day

29%

89,495

7% > 1 mile

1-5 miles

of students say theyâ&#x20AC;&#x2122;ve been motivated to take some sort of action after seeing advertisements in their college newspaper.

individuals to view your advertisements

On average, each copy of the paper is read

3.2 times

5+ miles

distance from campus This yearâ&#x20AC;&#x2122;s college students have an estimated

age on campus

$312 billion in spending power, including $69 billion in discretionary spending.

on campus population

19-20

23.2%

A majority of our

27.8%

25-34

readers are in that hard-to-reach group of 21-24 year olds,

award winning website

112,828

unique visitors per month

so you can be sure your target audience

31.5%

will see your ad.

under 19

8.5%

21-24

35+

309,383 page views per month

april 2012 4

RETAIL ADS twelfth page

deadlines

1 col x 5” (1.5” x 5”)

advertising

2 col x 5” (3.2” x 5”)

twenty fourth page

3 col x 10” (4.9” x 10”)

- The regular publication deadline is 3:30 P.M. two business days before publication.

quarter page

- Proof requests for ad production are due at least five business days before publication. - Due to special requirements and space reservations, proof deadlines are subject to change.

3 col x 5” (4.9” x 5”)

- Special issues have earlier deadlines. Ask your Marketing Consultant for more information.

eighth page

display advertising rates Local Retail Rates: $13.50 // column inch University Rates:

Student Organizations: $10.00 // column inch

University Departments/Businesses: $10.50 // column inch

6 col X 10” (10” x 10”)

half page

National Rates: $19.15 // column inch

* National representative will receive the national advertising rate. National orders must be placed directly with the Minnesota Daily.

Color Rates:

Full Color: $250

Spot Color: $150

* Ads with spot color allow the usage of all shades of one color. For best production results,

choose from cyan, magenta, yellow or please include a pantone color code.

*Musting Charges:

INCH

Page 3, Page 5, or Backtalk musting: 15% Choice Musting: 12%

* Musting allows you to choose the page on which your ad will run. The charge is based on a

percentage of your total ad price.

col.

in.

1 2 3 4 5 6

1.5 3.2 4.9 6.6 8.3 10

-------------------------

CLASSIFIED DISPLAY & LINAGE

classified display rate 2 col x 5” (2.7” x 5”)

twelfth page

deadlines

$16.50 1 col x 5” (1.3” x 5”) twenty fourth page

prepaid (cash,check,credit card)

4 col x 10” (5.6” x 10”)

$2.70 per line, per day

quarter page

- Phone: Call 612-627-4080 between 9am and 5pm one day prior to publication.

linage rates

billed

- Emails: Email classifieds@mndaily.com by 1pm one day prior to publication.

3 col x 5” (4.2” x 5”)

- Online for print: 4pm two days prior to publication.

eighth page

- Walk-ins: Please visit the Minnesota Daily Offices between 9am and 5pm one day prior to publication.

$ 3.10 per line, per day bold Additional $1.00 per day border Additional $2.00 per day

Offices are located at: 2221 University Ave SE

reverse type

Suite 450

Additional $3.00 per day

Minneapolis, MN 55414

online classifieds campus life

· Linage ads are allowed up to 37 characters per line. This includes letters, spaces and punctuation. Ads must be at least two lines.

7 col X 10” (10” x 10”)

half page

for sale housing events jobs

· All major credit cards are accepted.

services $ 20 for 15 days

· Minimum billing charge is $60. · Clients wishing to place more than $200 per month must fill out a credit application. · Eligibility for a refund expires 30 days after the expiration of the ad. · Free advertising for students, staff and faculty is reserved for personal use only and cannot be used to promote local, regional or national businesses. Anyone who does so is subject to being charged for all free ads places. The Minnesota Daily reserves the right to remove any ad that does not comply with this rule. · The Minnesota Daily has the right to classify ads accordingly. · The Minnesota Daily is only responsible for the accuracy of the first day’s insertion.

INCH

col.

in.

1 2 3 4 5 6 7

1.3 2.7 4.2 5.6 7.1 8.6 10

-----------------------------

You may place online by calling 612-627-4080 between 9am and 5pm or by visiting www.mndaily.com/classifieds for more details.

DIGITAL ADS online Since becoming the first student newspaper to publish online in 1995, mndaily.com has grown rapidly. On average, more than 309,383 unique visitors come to our website every month. Now, our award winning website joins forces with our new mobile app to offer additional exciting and interactive advertising options to increase your brands’ presence with our audience.

pricing Video Boxes We offer two interactive video box options. The primary video box featured above-thefold on the top right of the home page and the secondary video box that is placed below-the-fold on the page alongside our editorial content. The video boxes are priced per 1,000 impressions with a 10,000 impression minimum. *Primary Video Box (300x400): $15.00 // 1,000 impressions *Secondary Video Box (300x250): $11.00 // 1,000 impressions

mobile app The summer of 2011 the Minnesota Daily’s online department designed and launched a mobile application for readers to easily access campus news from the palm of their hands using an iPhone or Android powered cell phone. The application features two options for advertisers, a banner ad located at the bottom of the screen, or an interactive video box that pops up when a user navigates to another part of the site. Using this type of advertising allows your business to reach students who are geographically close to your location as well as target a demographic that is specifically interested in places and events around the U of M campus.

300 x 300px video box

300 x 50px banner

Banner Ad………$500/1,000 impressions Video Ad…………$600/1,000 impressions

880 x 36px

homepage

article page

pencil banner

Banners Our banner options feature two wide ad spaces in the middle and bottom of the home page. The middle banner is an above-the-fold ad that is placed in between all editorial content, right below the “latest news” section and is 728 x 90 pixels. The footer banner is located just below the Backtalk section of the site toward the bottom on the page and is 640 x 90 pixels.

860 x 120px

story banner

300 x 400px

primary video box

*Pencil Banner (880x36): $14.00 // 1,000 impressions *Story Banner (860x120): $12.00 // 1,000 impressions *Middle Banner (728x90): $11.00 // 1,000 impressions

728 x 90px

middle banner

*Footer Banner (640x90): $9.00 // 1,000 impressions

234 x 60px

article sidebar

300 x 250px

Other Online Options

secondary video box

*Page Curl Ad: $15.00 // 1,000 impressions Located on the top right of the MNDaily.com homepage, the page curl pulls down from a 100x100 pixel image to be a 500x500 ad when the computer arrow hovers above the graphic.

300 x 250px

secondary video box

Article Sidebar: $8.00 // 1,000 impressions This option is a 234x60 pixel half banner ad that can be placed within main articles on the site. 640 x 90px

640 x 90px

footer banner

500 x 500px

page curl

OTHER AD OPTIONS insert ads

insert rates

one page 8.5â&#x20AC;?x11â&#x20AC;? rates per 1,000 minimum 10,000 full run 20,000

2 pages $69* 4 pages $75* 6 pages $83* 8 pages $91* 12 pages $95* 16 pages $99*

A sample of the insert must be provided to the director of sales two weeks prior to distribution for approval. Inserts must be shipped to the printer and arrive at least one week prior to distribution.

* All rates are per 1,000 pages. Visit mndaily.com/mediakit for more insert rates.

sponsorship opportunities crossword

$125 per day

sudoku

$125 per day

Gray scale 3 COL x 1.5â&#x20AC;? located in the Backtalk section

alternative ad options bookend

l-shaped

national $900

national $1,700

retail $650

retail $1,300

university $575

university $1,050

student group $550

student group $1,000

triangle

front page*

national $580

national $900

retail $450

retail $650

university $375

university $575

student group $350

student group $550 * Includes full color

INTEGRATED MARKETING CAMPAIGN An Integrated Marketing Campaign with the Minnesota Daily offers you an easy and

effective way to reach your target audience. If you choose an IMC route we'll work with you to create a marketing campaign that helps you reach tens of thousands of

people each day. Utilize our many different media options -whether it's print, online or street promotions all with a large discount.

ADVERTISING DISCOUNTS new client discounts 5 ads in 5 weeks 15%

7 ads in 7 weeks 18%

benefits

options online

- More opportunities to promote business

- Broad coverage and a deeper engagement

color

- A mutually beneficial relationship-based partnership

sponsorship opportunities

alternative ad shapes daily doodle

- The communication of a single message will cross campus

through multiple mediums for greater visibility and response

moe sighting musting mobile app advertising special issues

platinum package*

bronze package*

$20,000+

$4,000 - $5,999

Offers a 22% discount

Offers a 14% discount

When you start advertising with the Daily, we offer discounted rates to show you how much we appreciate your business.

retail contract discounts In order to gage the effectiveness of advertising, we offer select discounts to new clients.

classified display contract discounts

Frequency is crucial to any ad campaign. To demonstrate that we truly value your business, discounted rates are available to further increase market saturation.

40"

640"

10%

80"

1,000"

11%

160"

1,500"

12%

40"

640"

10%

320"

3,000"

16%

80"

1,000"

11%

4,000"

18%

160"

1,500"

12%

320"

3,000"

16%

4,000"

18%

Total investment must exceed $20,000

gold package*

maroon package*

$10,000 - $19,000

$2,000 - $3,999

Offers a 20% discount

Offers a 10% discount

Total investment must exceed $10,000

silver package* $6,000 - $9,999

* Each package must include traditional print advertising as

Offers a 16% discount

well as three or more IMC options.

NEWSPAPER RACK SITES

distribution

SPECIAL ISSUES & PUBLICATION CALENDAR sex-u-mah 02/07/13

fall sports guide 09/06/12

housing guide 02/21/13

bar & beer guide 09/27/12

grapevine awards 03/28/13

homecoming issue 10/11/12

day in the life 04/18/13

game issue 11/15/12

ski-u-mah 05/10/13

fall finals issue 12/13/12

first day of summer 05/29/13

first day of spring 01/22/13

survival guide 06/03/13

october

MO 5

TU 6

WE 7

december

february

january

MO 7

march

april

may

june

august

july

MO 5

TU 6

WE 7

# Normal Publication

november

production

back to school // survival guide 09/04/12

september

# Special Issues

# Non Publication

SPECIAL ISSUES Throughout the academic year, the Minnesota Daily creates several special publications that focus on prominent issues, events, and popular culture related to student life at the University of Minnesota. Contact your Marketing Consultant for more information regarding special publications and how your business can maximize their benefits.

fall sports preview

The Fall Sports Preview is an inaugural magazine style, gloss-cover, publication released at the beginning of the school year It includes editorial content focusing on the Gopher’s Sports teams’ history at the University of Minnesota

bar & beer guide

An annual special issue, The Bar and Beer Guide highlights the local pub scene, providing readers with tips on where to find the best happy hour and longest beer lists. This issue is perfect for bars and pubs looking to gain exposure and expand their market.

game issue

The second annual Game Issue is inserted into the regular publication as a B-section and contains no editorial, only games. The Backtalk section is undoubtedly a popular section among readers, so we want to surprise the University community with a oneday-only expanded Backtalk section. Activities in this issue will include, but is not limited to: crosswords, word finds, mind games, tick-tack-toe, connect the dots, Sudoku, and mazes.

housing guide

Apartment complexes, renter and more looking forward to this magazine style insert. When a housing company places an ad in this issue, they get a free table at the Housing Fair. It is a highly read issue for all students and the rest of the community and another great chance for enhanced exposure no matter the business.

grapevine awards

The Grapevine Awards is an annual magazine-style insert which highlights the best restaurants and bars in the city. Students vote online or cast their ballots during the newly added Grapevine Awards Fair. The Fair is another great chance for businesses to gain exposure and win votes. The winners are then published and featured in the special publication. The Grapevine Awards are a great opportunity for local restaurants and bars to gain visibility as well as win awards.

ski-u-mah

The Ski-U-Mah special publication is a yearbook style graduation issue. It has been awarded “Best Special Publication” at multiple advertising and college newspaper conferences across the nation and is a prime piece for any business to advertise in. It’s distributed at all of the graduation ceremonies at the end of spring semester and also stays out on the distribution racks for several weeks after graduation.

survival guide

Every year new and returning student bring in billions of dollars in annual spending to campus. A new campus is confusing and our Survival Guide helps familiarize students to the area and its business. Our Survival Guide is an excellent opportunity to introduce your business to new faces. The issue is distributed on every freshman’s bed during orientation and inserted into our Back to School Issue.

IN-HOUSE DESIGN

PORTFOLIO OF WORK

The In-House Design team here at the Minnesota Daily the best in typography, design and layout for your ads at no additional cost. Our award winning team of designers can create everything from effective and clear advertisements to full campaigns that will elevate your business and make a great impression on our readers. Whether you are looking for print ad or a dynamic web banner, our designers can help.

Our team at the Minnesota Daily is very knowledgeable and well equipped to handle any design issue you may have. We have won several design awards for our past work including promotional campaigns and ads, as well as internal design work. Needless to say your ads will be in capable hands when you advertise with the Minnesota Daily. Below are a few examples of past work we have done for clients ranging from bookstores to bars. Below are a few examples of our work.

production deadlines

intellectual property

Proof Requests: We need at least 5 business days before publication to create your ad, and all text, logos, and images must be included at this time. Online video box ads may require additional time.

The Advertising Production department is a complimentary service of The Minnesota Daily. All ads and related artwork created by our designers may not be used outside of The Minnesota Daily without written permission and proper payment.

Change Ad Copy: 1:00 PM One business day prior to

One Time Use: $100

publication.

Outside of The Minnesota Daily

Cancel Ad: 2:00 PM

Unlimited Use: $800

One business day prior to

Outside of The Minnesota Daily

publication

tip for sending electronic ads - We accept ads in PDF, TIFF, PSD, JPG, and EPS formats. - We do not accept ads in Microsoft PowerPoint or Word formats. - Ads must be a minimum resolution of 300dpi (digital pixels per inch). - We prefer ads to be sent via email to ads@mndaily.com - Ads can be saved from a CD, DVD, or portable hard drive. - All ads must be sent as the exact size they are scheduled for. If the ad sent as the wrong size, we cannot be held responsible for the ad quality.

CREDIT establishing credit

The Minnesota Daily reserves the right to place a prospective advertiser on prepayment status. To be eligible for credit you must have placed 10 advertisements and prepaid for them or placed $3,000 worth of advertisements and prepaid for them. You are then required to complete and sign a credit application. Please allow five to seven working days for the approval process. When the credit process is completed and approved, you then have the right to purchase further advertisements on account. All advertisements that are purchased on account must have a corresponding ad confirmation signed by the advertiser. If an ad confirmation is not provided, the ad may be cancelled.

prepayments

All prepayments must be received by 3:30 p.m. two business days before publication for regular issues. For special issues, prepayments will be required well in advance. Failure to submit your payments by the deadlines will result in automatic cancellation of the advertisement in question and will result in a cancellation fee. Prepayments must be made for all charges: ads, musts, production work, etc. The finance department reserves the right to suspend temporary credit at any time.

CONTRACT PROVISIONS 01 For the time period the Agreement is in effect, all inches run by the Advertiser are entitled to the Agreement discount. Only insertions fulfilling the minimum inch requirement per insertion will apply toward fulfillment of the Agreement.

03 Discounts are not retroactive; only advertising run within the time period that the Agreement is in effect will receive the Agreement discount.

All past-due balances that have not been paid in full will be assessed a finance charge of 1.5 percent per monthly billing period until the balance is paid in full. The Credit Department may, at any time, declare any outstanding balances immediately due and payable in full, and may suspend or cancel the advertising privileges of, or refuse credit to, any advertiser who fails to abide by The Minnesota Dailyâ&#x20AC;&#x2122;s terms of sale. Accounts which repeatedly miss payments can, at the credit managerâ&#x20AC;&#x2122;s discretion, be placed on permanent prepayment status.

provisions

02 The advertiser must fulfill the terms of the Agreement within one calendar year or be subject to a short rate.(Short rating is billing the advertiser for any discounts received under the terms of an unfulfilled Agreement).

past-due accounts

credit terms

All charges are due and payable in full within 28 days of the invoice date. Charges for advertising purchases under an agreement with The Minnesota Daily must be paid within this time period for the discount to be applied.

04 Charges for advertising purchased under an Agreement with The Minnesota Daily must be paid within 28 days of the billing date to receive a discount. 05 At any time during the Agreement period, the Advertiser may increase space requirements to any larger size agreement. Ads that run prior to such revision are not entitled to the increased discount, but do apply toward the fulfillment of the revised Agreement.

STANDARD PROVISIONS 01

All advertising (subject matter, form, wording, illustrations and typography) submitted is subject to the approval of the Business Manager and/or Publisher. We reserve the right to refuse any advertising content that does not meet the company’s newspaper standards of acceptance.

02 The Minnesota Daily reserves the right to refuse any advertisers (based on advertisements) or advertisements that could have a possible negative impact on the Daily’s readers as determined by management. 03 The subject matter, form, wording, illustrations and typography of all advertising are subject to approval by the Publisher, but unless otherwise authorized in advance, no change will be made without the consent of the Agency or Advertiser. Advertising content that attacks, criticizes or demeans any individual, race, religion, sex, institution, firm, business, profession, organization or affectional preference shall not be accepted.

All display advertisements submitted to the Publisher must plainly identify the name of the Advertiser.

All classified display ads require borders.

06 Type of heading, text, etc., shall not be the same or similar to that used in The Minnesota Daily news and editorial content. Advertisements having the appearance of editorial material must have “Advertisement” printed above, and the Publisher reserves the right to insert “Advertisement” above any copy.

12 The Publisher may revoke the credit privileges of any Advertiser for failure to pay charges when due. The Publisher may declare all monies owed to the Publisher by an Advertiser immediately due and payable in full. Copies of The Minnesota Daily Credit Policy are available upon request. 13 If an account becomes delinquent, the Advertiser is responsible for paying collection costs, attorney’s fees and any costs associated with placing the obligation with a collection agency or to an attorney for litigation. 14 A service charge of $15 will be added to any check returned to The Minnesota Daily unpaid by the Advertiser’s bank. 15 The Minnesota Daily is affiliated with ASC and Dun & Broadstreet of Minneapolis. The Publisher has the right to obtain and submit information on any account for credit purposes. 16 The Advertiser and/or Advertising Agency agrees to defend and indemnify the Publisher against any and all liability, losses or expenses arising from claim of libel, unfair competition, unfair trade practice, infringement of trademarks, trade names or patents, violations of rights of privacy and infringement of copy rights and proprietary rights resulting from the publication of Advertiser’s advertisement.

17 Advertisers and Agencies forwarding orders to the Publisher which contain incorrect rates and conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions enforced at that time.

18 A sample of all mail-order items must be submitted and approved by the Publisher prior to publication of advertisement.

Political ads must be paid in advance and must plainly identify the sponsor of the ad.

The Publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The Publisher shall not be liable for any other errors appearing in an advertisement unless the Publisher received corrected copy before the copy deadline, with corrections plainly noted thereon. In the event of an error in an advertisement for which the Publisher is liable as herein defined, its liability shall be limited to refunding such proportion of the entire cost of the advertisement as the space occupied by the error bears to the whole space occupied by such an advertisement.

09 The liability of the Publisher for failure to publish an advertisement for any reason in the issue specified shall be limited to publishing the advertisement in a subsequent issue (at the regular rate). 10 11

Terms of sale for linage ads: Payments are due 12 days after the billing date.

Terms of sale for display ads: E.O.M (End-of-Month). Charges for advertising purchased under an agreement with The Minnesota Daily must be paid within 28 days of the billing date to receive a discount. Any charges not paid within these terms are subject to a 1.5 percent finance charge, compounded monthly (19.56 percent per year). The advertiser is responsible for interest charges accrued.

19 Composition produced by the Publisher shall be its property and shall not be reproduced photographically and used by other publications without consent of The Minnesota Daily. 20 The Publisher reserves the right to change advertising rates and conditions on 30 days notice. In such an event, the Advertiser may amend or cancel contracts or space reservations as of the date of the change. 21 Cancellation policy: Ads to be cancelled must be phoned into the office by deadline the day before publication. The advertiser is only charged for the days the ad actually ran. Late fees will be assessed for ads canceled after deadline. 22 Changes to advertisements will not be made without the consent of the Agency or Advertiser unless authorized in advance. 23 If a tear sheet is not requested by the client within 60 days of publication, The Minnesota Daily cannot guarantee availability of tear sheets.

THANK YOU FOR ADVERTISING WITH THE MINNESOTA DAILY

the minnesota daily 2221 University Ave. SE Suite 450 Minneapolis, MN 55455

online classifieds Main Phone: 612-627-4080 Fax: 612-435-5865

retail sales Bailey Alto: balto@mndaily.com

classifieds Robert Astrup: rastrup@mndaily.com

national sales nationals@mndaily.com

THE NEWS

RECORD

MEDIA GUIDE

20122013

THE NEWS RECORD 02 03 04 05 06 07 08 09 10 11 12 13 14

ABOUT TNR READERSHIP PACKAGES BEST OF UC AWARDS TNR EXTRA ONLINE/MULTIMEDIA AD SIZES & RATES SPECIALIZED ADS CLASSIFIEDS & DESIGN SPECIAL EDITIONS PRINT SCHEDULE STAND LOCATIONS CONTACT INFO

he News Record is the thrice-weekly, independent student news organization at the University of Cincinnati. With a weekly circulation of 22,000 and a readership that embodies the 52,000 members of the UC community, we are the premiere source of information on campus and beyond, and are recognized as such by state, regional and national organizations.

7 1

AWARDS FROM THE OHIO NEWSPAPER ASSOCIATION Including 1st place in Design, Website, A&E and Photojournalism

BEST BUSINESS MANAGER OF THE YEAR (2010) From the College Newspaper Business & Advertising Manager Contest

In 2012, The News Record was named the best non-daily student newspaper in the region — which includes papers from Ohio, Michigan, West Virginia and western Pennsylvania — by the Society of Professional Journalists.

02 2012-13 MEDIA GUIDE | THE NEWS RECORD |

NEWSRECORD.ORG | (513) 556-5900

9 5 +

AWARDS FROM REGION 4 OF THE SOCIETY OF PROFESSIONAL JOURNALISTS

AWARDS FROM THE CNBAM CONTEST Including recognition for our rate cards, media kids, sales promotion materials and display advertising.

132 years of excellence in student journalism, photography, design and more!

READERSHIP DEMOGRAPHICS UC POPULATION TOTAL: 52,238

PUBLICATIONS STUDENTS READ Average percent of students who read each publication weekly Source: AM+M 2009 College Newspaper Audience Study conducted by MORI Research

83%

STUDENTS: 42,421 (81%) EMPLOYEES: 9,817 (19%)

12% Daily local newspaper

read ads in school newspapers

78% of all

35%

Campus newspaper

75% of all students

New York Times

USA Today

Wall Street Journal

students use promotional codes

(513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

PACKAGES

Get the biggest bang for your buck with our packaged deals, with a variety of options to help you find the perfect fit!

GOLD

SILVER

PURCHASE 10+ ADS & RECEIVE:

PURCHASE 7-9 ADS & RECEIVE:

- 20% DISCOUNT - FREE BANNER WEB AD

- 15% DISCOUNT - FREE WEBSITE AD

AND CHOOSE ONE:

BLACK

RED

PURCHASE 5-6 ADS & RECEIVE:

PURCHASE 3-4 ADS & CHOOSE ONE:

- FREE 1/8 PAGE AD IN TNR EXTRA - FREE MULTIMEDIA AD ONLINE

- 10% DISCOUNT AND CHOOSE ONE:

- FREE BOX WEBSITE AD - FREE MULTIMEDIA AD ONLINE

- FREE 1/8 PAGE AD IN TNR EXTRA - FREE MULTIMEDIA AD ONLINE

- FREE BOX WEBSITE AD - FREE MULTIMEDIA AD ONLINE

04 2012-13 MEDIA GUIDE | THE NEWS RECORD |

NEWSRECORD.ORG | (513) 556-5900

BEST

OF UC AWARDS

he Best of UC awards is quickly becoming a tradition at the University of Cincinnati. Now in its fourth year, the awards bring in thousands of votes each year to newsrecord.org, where readers vote on everything from Best Burger to Best Thirsty Thursday Bar. This year, The News Record is offering sponsored advertising in order to provide you the chance to capitalize on TNR’s most popular annual event. For more information, contact our business manager at (513) 556-5902.

FRONT RUNNER:

COMPETITOR:

NOMINEE:

- Ad space on the nomination forms, voting ballots and Best of UC voting page on newsrecord.org.

- Ad space in the Nov. 7 issue alongside the printed voting ballot.

- Ad space in the Nov. 7 issue alongside the printed voting ballot. - Nomination forms and voting ballots placed at your location for patrons to vote with, which will be picked up by TNR employees weekly.

- Nomination forms and voting ballots placed at your location for patrons to vote with, which will be picked up by TNR employees weekly. - 15% discounted ad space in the Season’s Greetings tab, where the Best of UC results are announced.

- 25% discounted ad space in the Season’s Greetings tab, where the Best of UC results are announced.

SCHEDULE:

15-31

OCTOBER: Nomination period: Forms are placed at sponsor locations, online and at The News Record office. Readers can nominate their own candidates for each category and create their own additional categories. Ads will appear on the forms.

- 10% discounted ad space in the Season’s Greetings tab, where the Best of UC results are announced.

MANY OPTIONS CAN ALSO BE PURCHASED A LA CARTE.

1-30

NOVEMBER: Voting period: Readers can vote online or with paper ballots placed at sponsor locations and the TNR office. The ballot will also run in the Nov. 7 issue of The News Record. Ads will appear online, on the ballots and in the Nov. 7 issue.

DECEMBER: Winners announced: In our annual Season’s Greetings issue, the winners in each category will be announced. Discounted ads are available for sponsors, and sponsor ads will also run on the Best of UC page.

(513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

TNR

Full Page Half Page

TNR Extra is the alt-weekly edition published on Wednesdays. Filled with extended sports, entertainment and feature content, TNR Extra is the UC’s students’ guide to weekend life.

Half Page

Eighth Page

Quarter Page

RATES Double Truck Full Page

FUN FACT: TNR EXTRA PARTNERS WITH VERGE MAGAZINE FOR BIWEEKLY COVER STORIES

06 2012-13 MEDIA GUIDE | THE NEWS RECORD |

Open

Local

Size

$1,640

$1,230

21.5” (8 columns) x 10.25”

$820

$615

10.25” (4 columns) x 10.25”

Half Page

$410

$307.50

10.25” (4 columns) x 5.125” (horizontal) 5.0147” (2 columns) x 10.25” (vertical)

Quarter Page

$205

$153.75

5.0147” (2 columns) x 5.125”

$76.88

5.0147” (2 columns) x 2.562” (horizontal) 2.5” (1 column) x 5.125” (vertical)

Eighth Page

$102.50

NEWSRECORD.ORG | (513) 556-5900

SIZES

EXTRA

Eighth Page

ntroducing a new option for advertisers, multimedia ads give you the chance to let your ads shine alongside our photo galleries and videos.

ONLINE

AD SIZES

MULTIMEDIA VIDEO Your ad plays before video on newsrecord.org and on our Youtube channel!

TNR videos include spotlights, sports recaps, weekly headlines, breaking news and more.

GALLERIES Your ad is viewed before the slideshow or can show in between photos, as well.

Photo galleries on newsrecord.org include photos of the week, sports, news, entertainment and features.

For options, pricing and more, call our advertising representatives at

Newsrecord.org gives The News Record an international platform for online exclusive, daily content and multimedia.

SKY SCRAPER AD 160 x 600 (50% of original size)

Online ads give you 24/7 exposure to students, parents and alumni that frequent newsrecord.org daily. Ads are available in three sizes: Banner ads (468x60 pixels) run at the top of the page, box ads (265x220) rotate on the left and right columns, and sky scraper ads (160x600) run on the right side of the page.

BOX AD 265 x 220 (50% of original size)

Advertisers who purchase any package deal can receive a FREE online ad! For more details, turn to page 4.

LEADERBOARD 468 x 60 (50% of original size)

Web ads are $260 per month Discounts are available!

WOW!

Entrance our readers with video or visual advertisements at www.newsrecord.org!

(513) 556-5928.

(513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

BROADSHEET

10” x 10.75” (6 columns)

Quarter Page

4.9167” x 10.75” (3 columns)

Eighth Page

4.9167” x 5.375” (3 columns)

Twelveth Page 3.222” x 5.375” (2 columns)

Sixteenth Page 4.197” x 2.6875: (3 columns)

$1,419

$1,032

$709.50

SIXTEENTH PAGE

$516

QUARTER PAGE

EIGHTH PAGE

$354.75

$258

$177.38

$129

$118.25

$86

$88.69

$64.50

PRICES ARE FOR B&W SPOT COLOR: ADD $100

FULL COLOR: ADD $300

TWELVETH PAGE

HALF PAGE QUARTER PAGE

Custom-made sizes are available at the standard column-inch rate:

$11 open STRIP AD

COMMON AD SIZES

08 2012-13 MEDIA GUIDE | THE NEWS RECORD |

NEWSRECORD.ORG | (513) 556-5900

$8 local

TWO COLUMN INCHES (3.222 inches)

Half Page

Local

ONE COLUMN INCH (1.67 inches)

Full Page

10.5” x 21.5” (6 columns)

Open

Published Mondays and Thursdays, the broadsheet focuses on in-depth news and campus events.

THREE COLUMN INCHES (4.9167 inches)

AD SIZES & RATES

SPECIALIZED ADS PRE-PRINTED INSERTS Promoting your business is easy and efficient with free-standing inserts. Individual sheets or pamphlets are printed by the advertiser and should be delivered to the printer and arrive three days before publication.

PAGES

Make your ad sparkle with special options.

STRIP

ADS

INSERTS TO:

The News Record Swift Hall Suite 509 P.O. Box 210135 Cincinnati, OH 45221

NEWSSTAND POSTERS

10 x 1 inches

Front page*: $300 Sports page*: $250 Inside page: $150

YOUR AD

HERE in full color!

1-3 $550 4-7 $650

MAIL

10 FRONTPAGE RUNS: $200 EACH

*Prices include color

Feature your ad on our newsstands, strategically placed in heavy traffic areas on campus for a quick, effective way to catch the eye of passersby like a small billboard. With nearly 100 stands on campus, make sure students see your ad first.

$150

per month

8-11 $700 12+ $750 Maximum folded size: 10” x 10.75”

FRONT-PAGE

STICKIES

Post-It sized stickies can easily be peeled off the page and used as a coupon or for future reference. They’re sure to get your ad noticed!

$750

per issue

2.875” x 2.875”

(513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

CLASSIFIED ADS The News Record offers classified advertising in print and online. TNR’s classifieds have a reputation of being the most trusted source for housing, jobs, cars, merchandise, services and announcements in the UC community. With our online classifieds, advertisers enjoy 24/7 coverage that reaches well beyond the student body. Make it a combo and save! Order an online classified ad along with your print classified and receive a great discount. Our super student discount is available with a valid UC ID. Good for students and student organizations.

ONLINE: Weekly:

Bi-weekly:

Monthly:

Quarterly:

($3.57 per day)

($2.86 per day)

($2.42 per day)

($2.14 per day)

7-9 issues:

10+ issues:

$25

$40

$75 $150

PRINT + ONLINE: 1-3 issues:

60¢

per word

+ $10 for 7 days online ($1.43 per day)

4-6 issues:

50¢

per word

+ $20 for 14 days online ($1.43 per day)

40¢

per word

+ $30 for 21 days online ($1.43 per day)

30¢

per word

+ $35 for 30 days online ($1.17 per day)

AD DESIGN The News Record production staff is able to provide designs, artwork, copy writing services and more to make your ad an attention-getter. Receive design work from the team that placed 1st in design at the Ohio Newspaper Association’s annual awards for a modest $25 fee. Ads cancelled after being composed will be charged $40 for composition.

All classified ads must be pre-paid. For more details, contact our Classified Ads Manager at (513) 556-5900.

10 2012-13 MEDIA GUIDE | THE NEWS RECORD |

NEWSRECORD.ORG | (513) 556-5900

SPECIAL EDITIONS Four times per year, The News Record publishes special issues that are on stands for an extended amount of time. These issues have an even greater reach than our regular editions and are on news stands for a longer period of time. Special issues are published as tabloids and have specific themes relative to the season. We would like to encourage you to keep in mind the large impact these special issues have when planning your advertising campaigns. Special discounts are available for advertisers who commit to placing an ad in each special issue.

WELCOME BACK will be published on August 20. This issue informs students of the new and exciting things to look forward to on campus and in the surrounding area. SEASONâ&#x20AC;&#x2122;S GREETINGS will be published on Dec. 6 and be on stands through Winter break until Jan. 7. This issue focuses on holiday activities available to students over break and is a great opportunity for businesses looking to advertise during the biggest shopping time of the year. MARCH MADNESS covers every aspect of the NCAA Tournament and will be published on March 14. FRESHMAN ORIENTATION will be published on April 29 and remain on stands for the entire summer semester. This issue serves as a guide to current students as to what activities are available over summer and welcomes incoming students. (513) 556-5900 | NEWSRECORD.ORG | THE NEWS RECORD | 2012-13 MEDIA GUIDE

PRINT SCHEDULE AUGUST S

Broadsheet issue TNR Extra issue Special edition

SEPTEMBER F

S 1

S 30

M 1

T 2

W 3

H 4

10 11 12

14 15

16 17 18 19

27 28 29

23 24 25 26

JANUARY T

DECEMBER

S 6

H 1

F 2

S 3

S 1

12 13

14 15 16 17

19 20

13 14

16 17

11 12 13

21 22

21 22 23 24

26 27

19 20 21

28 29

28 29 30 31

FEBRUARY F

NOVEMBER F 5

MARCH

27 28

APRIL

MAY

F 1

S 2

F 1

S 2

M 1

T 2

W 3

H 4

11 12

12 13

13 14 15 16

18 19

10 11 12 13

15 16

10 11 12 13

15 16

14 15 16 17

19 20

22 23

25 26

17 18 19 20

22 23

21 22 23 24

26 27

27 28 29 30

24 25 26 27

OCTOBER

25 26 27

28 29 30

IMPORTANT DATES: Aug. 20: WELCOME BACK TAB Aug. 27: Fall semester begins Nov. 22-25: Thanksgiving weekend Dec. 6: SEASON’S GREETINGS

Dec. 9: Classes end Dec. 15: Fall semester ends Jan. 7: Winter semester begins March 14: MARCH MADNESS

12 2012-13 MEDIA GUIDE | THE NEWS RECORD |

March 18-24: Spring break April 19: Classes end April 27: Spring semester ends April 29: FRESHMEN ORIENTATION

NEWSRECORD.ORG | (513) 556-5900

F 5

S 6

STAND LOCATIONS

The News Record provides a weekly circulation of more than 22,000 issues that are distributed to our 100+ news stands on the University of Cincinnatiâ&#x20AC;&#x2122;s Main Campus, East Campus, UC Blue Ash and Clermont College, as well as to stands located in and around local stores surrounding the campus. The Cincinnati metropolitan area includes 15 counties in Ohio, Kentucky and Indiana. It is the largest metropolitan statistical area based in Ohio, with a population of 2.13 million. With a circulation that reaches all UC students, as well as patrons in the Clifton area, The News Record connects with the 18-24 year-old customer base unlike any other news publication in the area.

(513) (513) 556-5900 556-5900 || NEWSRECORD.ORG NEWSRECORD.ORG || THE THE NEWS NEWS RECORD RECORD || 2012-13 2012-13 MEDIA MEDIA GUIDE GUIDE

11 13

CONTACT US Interested in placing an ad, or do you want to find out more? Call or email a member of our staff, and weâ&#x20AC;&#x2122;ll be happy to assist you. BUSINESS MANAGERS

MANAGING EDITOR

Katy Scherer & Jared Howe

Keith BieryGolick

(513) 556-5910

newsrecordbiz@gmail.com

manager.newsrecord@gmail.com

PROFESSIONAL GENERAL MANAGER Gayle Brown (513) 556-5914 brown2ge@ucmail.uc.edu

CLASSIFIEDS MANAGER

EDITOR-IN-CHIEF Jason Hoffman (513) 556-5912 chief.newsrecord@gmail.com

14 2012-13 MEDIA GUIDE | THE NEWS RECORD |

NEWSRECORD.ORG | (513) 556-5900

Ellie Chambers

(513) 556-5900 newsrecordadv@gmail.com

ADVERTISING REPS (513) 556-5900 newsrecordbiz@gmail.com For more information on advertising, visit www.newsrecord.org.

The University of Oklahoma

2012-13 advertising rates & information

s t e u n d t

e i

d a

OU Student Media â&#x20AC;˘ The Oklahoma Daily â&#x20AC;˘ OUDaily.com

contact info 860 Van Vleet Oval Copeland Hall, 149A Norman, OK 73019 www.studentmedia.ou.edu OUDaily.com

Advertising

P: 405.325.2521 F:405.325.7517 dailyads@ou.edu

Classifieds & Billing P:405.325.2521 classifieds@ou.edu

Newsroom

P: 405.325.3666 dailynews@ou.edu

Printer (send inserts to) The Norman Transcript 215 E. Comanche Norman, OK 73069

OU Market Since 1916, OU Student Media has been a perfect fit for the OU community and can now be a perfect fit for you. The information provided in this planner is designed to assist you in getting your message to OU students, faculty and staff, but we know that nothing can take the place of personal service. That’s why Student Media’s advertising, business and production staffs are available to help as you plan and prepare your promotions for the University of Oklahoma.

Success Partners Very simply, we don’t believe in selling you something you don’t need. If, however, you’re interested in reaching the University of Oklahoma market and you’re interested in growing your business or organization with a base of more than 30,000 students, faculty and staff, we’re ready to be your partner in success. It’s our pledge to listen to your needs, ask questions about your goals and develop plans to help you be successful. We’re ready and willing to help you design effective messages, prepare your ads for publication and deliver “you” to the “U” every weekday morning.

Content Content of all Student Media publications is determined by a staff of student editors. Decisions on the acceptability of editorial material are made by the student editor, and advertising acceptability is determined by the student advertising manager.

Proven Quality

While we pride ourselves on quality work, it’s always nice when it’s recognized by someone else. In recent history, The Oklahoma Daily has received six Gold Crowns and one silver from the Columbia Scholastic Press Association, and many of our other publications are ranked among the top in the state and the nation. OUDaily.com has received numerous awards including The Pacemaker Award, a Gold Crown, and Best of Show.

student media by the numbers

64,000 visits per month made to sit-down restaurants by OU students

130

on-and-off-campus sites at which The Oklahoma Daily is distributed free by 7 a.m. on weekdays

$200,000 8,000

per month spent on hair styling, manicures, pedicures and tanning by OU students, faculty, and staff

copies of The Oklahoma Daily distributed daily during the fall and spring. 4,500 distributed on Thursdays during the summer

$500,000 30,000+ per month spent on clothing and gifts by OU Students, faculty, and staff

74% of Oklahomans read newspapers.

read campaign mail.

students, faculty, and staff reached by The Oklahoma Daily

84% notice print ads, flyers and inserts in their newspaper.

rates local $14 pci

Oklahoma-based businesses that are not clients of agencies advertising for business conducted in the state are eligible for local rates. Semester and annual agreements are available.

university

$10 pci

Special rate applies to University of Oklahoma Colleges, departments, offices, auxiliaries and OU faculty/ staff and their organization placing non-commercial and non-political advertising. University semester and annual agreements are also available.

student

$7.50 pci

Special rate applies to registered student organizations of the University of Oklahoma; OU fraternities and sororities; student government candidates; and individual OU students placing noncommerical advertising.

*pci (per column inch)

political

$16 pci

national

$16 pci

classified

$16 pci

Applies to political advertising for local elections, issues, candidates, forums and political organizations. Students running for University of Oklahoma political offices or advertising for OU elections are eligble for the student rate. National display advertising rate applies to all national (nonlocal) advertisers, agencies and representatives. Net to newspaper, non-commissionable rate. Ten percent pre-payment discount available with prior credit approval. Call for details.

This rate applies to display ads placed on the classified page of The Oklahoma Daily. Both line and display advertisements may be placed. For line ad rates, please contact the business office. There is a two-line minimum for line ads non-profit $10 pci and a two-column-inch minimum for Special rate aplies to all churches; display ads. Art, reverses and other non-profit civic and service special techniques are available in organizations; government display ads only. Classified display agencies; and public colleges and ads appear at the bottom of the universities. To qualify for this rate, classified pages. Ads may also be organizations must provide an IRS placed on OUDaily.com for a nominal form 501(c)3 or 501(c)4. fee.

display column sizes 1 column: 1.5625” 2 columns: 3.25” 3 columns: 4.9375”

4 columns: 6.625” 5 columns: 8.3125” 6 columns: 10”

inserts (Price per thousand) up to 2 pages $65 up to 4 pages $70 up to 6 pages $75 up to 8 pages $80

popular

ad sizes color

options

2x4 2x3 2x5

1x5

half page

1/4 page 3 col x 10.5 in

1/8 page

6 col x 10.5 in

3 col x 5 in

Great Home Cooking Youâ&#x20AC;&#x2122;ve Been Missing! Open Tues-Sat 11am-8pm 100 S. Main Street Noble, OK 405.872.0303 kendallsrestaurant.com

black and white standard

vintage wall decor tie-dyes furniture salvage

2x10.5

full page

6 col x 21 in

KEEP FUNKY SHOP

LOCAL SHOP

2x2 128 W. Gray, Downtown Norman Tues-Fri 11-6, Sat 10-5

1x4 3x4

spot color

1 spot color $95 2 spot colors $175

banner

6 col x 2 in

Using color in your ad is eyecatching! Increase the readership of your ad and bring more customers to your business.

mechanicals

Minimum display ad size is 1 column by 2 inches. Ads over 18 inches in depth will be charged at the full column depth of 21 inches. Horizontal ads must be a minimum of two column inches. Display advertising is sold per column inch (pci) in quarter-inch increments.

placement

The Oklahoma Daily will honor position requests when possible. Guaranteed placement is available for an additional cost. Call for details.

full color $275

specials weekly frequency discount Frequency offers are available for non-contract local, nonprofit, political, student and university non-agency customers. Your account executive can help you use these offers for promotional campaigns, These cannot be combined with semester or annual agreements.

new business

Our new business specil offers three free ads during your first two weeks of advertising -- a savings of more than 35 percent. New businesses may run eight ads in two calendar weeks to qualify and get three of the ads free. An account executive will work with you to prepare ad designs and develop a marketing seeing double getanadfor25%off strategy. Schedule two regular display ads game sponsorships in a calendar week and the second There is limited space available day is 25 percent off. Ad copy may only one space per game! All ads change with each issue, but ad size are located directly above the must stay the same. following games/puzzles. Game triple hit getanadfor50%off sponsorship ads require a 20 Triple your exposure. Run three consecutive day commitment. consecutive ads in a calendar week 2 col. x 2 in. .................. $760/month and get the third ad half off! Ad card ads copy may change with each issue, Our ultimate frequency discount! but ad size must stay the same. Card ads offer you up to 48% off no. 1 combo getanadfree single ad rates. Card ads must be Itâ&#x20AC;&#x2122;s one of our most popular at least two col. inches and will run 20 consecutive issues. Ad copy may frequency offers! Place four change every five issues. regular display ads in a calendar Display Card Ad ............. $160/col. inch week and get the fourth ad that Classified Card Ad .......... $170/col. inch same week absolutely free. Ad copy may change with each issue, card advantage but ad size must stay the same. All card ad customers renewing super size onead50%off,onead without a lapse in publication free receive a free 2 col. x 5 in. display Super exposure, super savings! Run ad with each renewal. Each bonus all five days in a calendar week and ad may be used anytime in the month following renewal. get 30% off your inches. Thatâ&#x20AC;&#x2122;s one ad at half price and one free! Ad copy may change with each issue, but ad size must stay the same.

the

details

payment & terms

Payment must be received with order and can be made by check, cash, money order, or credit card. In the interest of security The Oklahoma Daily can not accept credit card information electronically. For credit card payment, call the business office at 325-2521. We accept Visa, MasterCard, American Express, and Discover. The application process for credit accouts may take up to seven days. Prepaymemt is required until approved credit is established. All advertising rates are net to newspaper.

agencies

Agencies must complete a Student Media insertion order. All rates are non-commissionable and net to newspaper.

rep firms

The Oklahoma Daily is represented nationally by several media companies specializing in collegiate marketing. Please call for details.

electronic submission

Due to software licensing issues, Student Media cannot legally accept client-provided fonts. For this reason, the preferred file format for ad submission is an Adobe Acrobat PDF X-1A file. A PDF X-1A compliant file assures that the ad uses no RGB color files and that all fonts are correctly embedded. This format is also most compatible with all versions of Acrobat. PDF files should be tested for PDF X-1A compliance prior to submission. To test the file, open it in Adobe Acrobat and preform a preflight using the PDF X-1A setting, Ensure that the file is the correct ad size (floating prohibited). Also ensure that no security settings exist.

errors

We regret it when mistakes happen and will work to amend any advertising errors made by The Oklahoma Daily as quickly as possible. We will be responsible for only the first insertion of incorrect copy. Requests for adjustment must be made within 30 days of publication. Compensation for errors made will be at the discretion of The Oklahoma Daily. *Rate Card information is subject to change.

quick

checklist

preferred file format PDF x-1a compliant

Submit in the largest possible resolution and size for finished ads, images, and logos.

black and white ads: grayscale color mode, 200-300 dpi color ads: CMYK color mode, 200-300 dpi fonts: embed all fonts ad deadlines

Ad scheduling, payment, copy and artwork deadline is by 5 p.m. three business days prior to publication. Published Deadline Monday.................Wed. by 5 p.m. Tuesday...............Thurs. by 5 p.m. Wednesday...............Fri. by 5 p.m. Thursday................Mon. by 5 p.m. Friday....................Tues. by 5 p.m.

cancellations

Cancellation of advertising for refund or credit can only be made prior to the deadline for space reservations.

ad acceptance

All advertising is subject to the approval of The Oklahoma Daily advertising manager. An advertisement or insert is not considered accepted until publication. We reserve the right to refuse any advertising that does not conform to the advertising policy. A copy of this policy may be obtained from the Student Media business or advertising offices.

get

online

OUDaily.com

The Oklahoma Dailyâ&#x20AC;&#x2122;s website gives the OU community access to up-to-date news, campus events, multimedia, and much more. OUDaily.com was awarded the 2009 Gold Crown Award and the 2010 Silver Crown by the Columbia Scholastic Press Association.

section sponsorship

Make your ad stand out. The section sponsorships are exclusive positions that do not rotate with any other ads. See your account executive for more details. Home .......................$1150/month -Banner 728x90...$750/month News ......................... $850/month -Tier 2 .................... $750/month Sports ....................... $900/month -Tier 2 .................... $800/month Life & Arts ................. $650/month Features .................... $650/month Multimedia............... $650/month Size: 300 x 250 pixels Format: RGB, JPEG, Flash * Multimedia Section Size: 728 x 90 pixels * Tier 2 Size: 300 x 100 pixels

text links

Text links are an affordable option for online exposure. Text Links .......................... $90/month

rotating ads

Reach more students with a rotating online ad! Placing a rotating ad online is the best way to direct students straight to your website, providing them with information right at their fingertips. Rotating Ad ..................... $250/month Size: 224 x138 pixels Format: RGB, .jpg, Flash

new options

Contact your account executive for more information on podcast sponsorships, video lead-ins, video ads and other online opportunities.

design tips: how to get noticed Our Design Team can help you create an effective advertising campaign.

keep it simple

Say it in as few words as possible and remember that white space can be your friend.

make it interesting and unique

A catchy slogan or a unique graphic will catch the reader’s attention and they will be more likely to remember your ad.

use color and images

An image of your product will catch the reader’s eye. Readers are more likely to notice a color ad than a black and white ad. We cannot use copyrighted materials or content.

sticky notes

Make your message “stick” with this exclusive front-page ad. Full color and a variety of different die cut shapes are available at no additional charge. Price includes full color design, printing and shipping. Regular issue.............. $1100 Special Section.......... $1250

front page ads

One additional opportunity to get your message “out in front.” The ad is 6 columns x 3 inches and must run in full color. Call your account executive for more details.

2012-2013

calendar

August 2012

September 2012

S M T W T F S

2 3

10 11

12 13 14 15 16 17 18

9 10 11 12 13 14 15

19 20 21 22 23 24 25

16 17 18 19 20 21 22

26 27 28 29 30 31

23 24 25 26 27 28 29 30

October 2012

November 2012

S M T W T F S 1 7 8

S M T W T F S

9 10 11 12 13

9 10

21 22 23 24 25 26 27

11 12 13 14 15 16 17

28 29 30 31

18 19 20 21 22 23 24 25 26 27 28 29 30

December 2012

January 2013

S M T W T F S 1 4

14 15 16 17 18 19 20

S M T W T F S

9 1 0 11 12 13 14 15

9 10 11 12

16 17 18 19 20 21 22

13 14 15 16 17 18 19

23 24 25 26 27 28 29

20 21 22 23 24 25 26

30 31

27 28 29 30 31

Back to School August 13-15 Labor Day Holiday September 3

OU vs. Texas October 13 Thanksgiving Break November 21-25 Gift Guide November 26

Finals Week December 10-14 Winter Break December 17 - January 13 Martin Luther King Day January 21

normal publication

special publication

school holiday

inside the huddle

February 2013

March 2013

S M T W T F S

1 2

3 4

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28

24 25 26 27 28 29 30 31

April 2013

May 2013

S M T W T F S 1 2 7

S M T W T F S

9 10 11 12 13 6

9 10 11

14 15 16 17 18 19 20

21 22 23 24 25 26 27

12 13 14 15 16 17 18

28 29 30

19 20 21 22 23 24 25 26 27 28 29 30 31

June 2013

July 2013

S M T W T F S 1

S M T W T F S

9 10 11 12 13 14 15

7 8

9 10 11 12 13

16 17 18 19 20 21 22

14 15 16 17 18 19 20

23 24 25 26 2 7 28 29

21 22 23 24 25 26 27

28 29 30 31

Living Guide February 20 Spring Break March 16-24

Norman Music Festival April 24 Year in Review May 6-10

HSC Sower July 25 Sower Magazine July 26

special

publications

back to school august

This paper welcomes returning students and freshmen to the University of Oklahoma. It introduces students to The Oklahoma Daily staff and functions. The Back to School edition gives students an overview of the year to come at OU! Get your name out there and give students a reason to make your business a part of their experience at OU.

G A M E D AY TA B L O I D F O R S O O N E R F O O T B A L L | F R E E

INSIDE THE HUDDLE

NTS ECUE!

inside the huddle home football NO. 12 games LIVES Inside the Huddle is a supplement to The ON Oklahoma Daily that runs the Friday of OU

THIS WEEK

Oklahoma vs.

Tulsa GAME PREVIEW

The OU defense will be tested by Tulsa’s up-tempo offensive attack B3 DEPTH CHARTS

See who’s on the field for Oklahoma and Tulsa B12

Y PACK L PACK! 244

240

T TiME OF PURCHASE.

Travis Lewis will be missed, but OU’s championship hopes aren’t in jeopardy B14 QUIZ

Test your knowledge of the Sooner players and coaches B15

KINGSLEY BURNS/SOONER YEARBOOK

COLUMN

See cover story B8

home football games. This edition gives Sooner fans all the information they will need for the game. The paper includes player profiles and interviews. Give fans a reason to come see you for their game day needs with an enticing game day special!

gift guide november

This supplement to The Oklahoma Daily is distributed in late November Healthy Holidays to You before the December holiday festivities begin. It gives students advice on holiday gift giving. Make sure all of Norman stops in to see you for their holiday shopping needs! STEP�AWAY�FROM�THE�EGGNOG��PUT�DOWN�THE�COOKIES��HEAD�TO�THE�HEALTH�CLUB�TO�GET� OR�GIVE�THE�GIFT�EVERYONE�COULD�USE�THIS�SEASON��A�MEMBERSHIP�TO�THE�HEALTH�CLUB!�

Convenient hours, a close location and lots of classes – what more could you want! The Health Club also has no pesky contracts – pay month by month. The Health Club oﬀers more than 40 hours per week of aerobic classes, held both during the day and

gift guide

Sooner yearbook’s

pg.4-8 Top 5

gift lists

pg.12 Fake it

through the holidays

pg.13 Thou shalt not . . .

evening to fit your busy schedule. You can beat finals stress at a yoga class, sweat your bu� off in Spin class or dance it out at Zumba! All classes are included in a Health Club membership. The Health Club also has whirlpools, saunas, racquetball courts and much more.

If you need a li�le more help, our personal trainers are ready to oﬀer their expert advice and help you reach your ﬁtness goals. Gi� a membership to a friend, a family member, a favorite professor or just keep it for yourself, Scrooge! The Health Club is located in Brookhaven Village Shopping Center at �� W. Robinson. Give us a call at ��.

405.329.5050

Brookhaven Village 3720 W. Robinson St. Norman, OK 73072

Holiday gifting don’ts and more at oudaily.com/giftguide

Back to the desert

finals week december

Sooners look to end season with bowl victory (Page B1)

The Finals Week edition is released on the first day of fall finals week and distributed throughout the week. This edition lets students know where to find late night study spots and snacks. It also gives students tips on how to manage stress. Give students a reason to utilize your business during this difficult week!

2 010 G OL D C ROW N W I N N E R

W W W.O U DA I LY.C O M

FALL 2011 FINALS WEEK

JAMES CORLEY/THE DAILY

KINGSLEY BURNS/THE DAILY

OU athletic director Joe Castiglione (left) and President David Boren laugh during a press conference with OU football coach Bob Stoops in September to announce the Big 12 Board of Directors’ decision to keep the conference together. Texas A&M and Missouri will leave the league and West Virginian and Texas Christian University will join in 2012.

Michelle Simer, multidisciplinary studies senior, smokes a cigarette on the South Oval. The tobacco committee is now looking to make OU tobacco free.

THE SEMESTER IN PHOTOS

AUBRIE HILL/THE DAILY

Students and friends hold candles while listening to stories at a candlelight vigil in September in the Unity Garden on the South Oval. The vigil marked the one-year anniversary of the suicide of Zach Harrington, a bullied, gay teen from Norman. Harrington’s suicide sparked reform among students on campus. Some of the participants officially came out of the closet as gay individuals in front of the candle-lit crowd. Leaders of the gay, lesbian, bisexual and transgender community on campus showed their support to OU students who attended the vigil.

living guide february

This supplement to The Oklahoma Daily gives students a guide to living on their own for the first time. It compares Norman apartment complexes’ rates and commodities. Give students an incentive to utilize your business as they transition into their apartment. MELODIE LETTKEMAN/THE DAILY

Contestants perform during the opening acts of the second annual Mr. Black OU pageant Nov. 16. Zoology sophomore Felton Knighton was crowned Mr. Black OU. Knighton performed a hip-hop routine for his talent and modeled in a golf athletic outfit for the active wear portion.

REMEMBERING FALL 2011

As the semester races to a frenetic finish, the time has come to reflect upon the people, places and events that have shaped our collective university experience these past 16 weeks.

For this reason, The Daily has compiled these photos of fall’s most memorable moments and issues. Whether it was the near collapse of the Big 12, the proposal of a tobacco ban or a vigil held to honor lost loved ones, since August, Sooners have made history and memories in equal measure this semester. For more photos, see Page B9.

KINGSLEY BURNS/THE DAILY

Cast members perform a snow-swirled ballet during dress rehearsal for “The Nutcracker” on Nov. 29 in the Rupel J. Jones Theatre. The classic holiday ballet was the last show for University Theatre before winter break.

best of april

This supplement to The Oklahoma Daily gives students the best places in Norman from restaurants to festivals, all voted on by fellow students and staff.

norman music festival april

This special edition tells students, faculty and Norman residents everything they need to know about Norman Music Festival. The paper includes a set list and a map of stages. The festival is held in downtown Norman and is expected to attract almost 50,000 fans over the course of three days. Make sure Norman Music Festival goers stop by to see you on their way to the concerts!

year in review may

This paper is distributed on the first day of spring finals week. 10,000 copies are printed and they are distributed throughout the entirety of finals week. This publication tells students everything they need to know to get through finals. It highlights the hot study spots, where to get late-night study food and where to sell your books back. Help students make the most of your business during this stressful time!

hsc sower july

This magazine is hand-distributed at orientation at Health Sciences Center in Oklahoma City. The HSC Sower magazine gives students a view of life at their new campus. Help students settle in at the Health Sciences Center by inviting them to come see you!

sower magazine july

5,000 copies of this magazine are mailed to the permanent addresses of incoming freshmen and transfer students. The Sower gives students a look into college life at OU. It also gives parents a first glance into the OU community. Take advantage of this opportunity to earn the business of these parents and students new to Norman!

contact your account executive for info about rates and sizes.

print and design

banners - $99 & up brand development - $8/hr. brochures - $399 & up business cards - $8/hr. flyers - $99 & up invitations - $199 & up logos - $399 & up marketing campaigns - $15/hr. newsletter - call for quote press kits - $299 & up press releases - $8/hr. postcards - $15/hr. posters - $129/hr. publications - call for quote social media campaigns - $15/hr.

multimedia

audio slideshows - $15/hr. e-newsletters - $99 & up flash videos - $15/hr. podcasts - $15/hr. web design - $35/hr.

photography

event photography - $8/hr. portrait photography - $8/hr. stock photography - call for quote

OU Student Media

Phone: 405.325.2521 Fax: 405.325.7517 dailyads@ou.edu www.oudaily.com

860 Van Vleet Oval, Room 149A Norman, OK 73019-2052

The Oklahoma Daily is a publication of Student Media, in OUâ&#x20AC;&#x2122;s Division of Student Affairs. The University of Oklahoma is an equal opportunity institution.

2011 College Newspaper Readership Study College newspaper readership remains high among students. 93% of college students read the print or online edition of their school paper.

Students prefer the print version of their college newspaper. 97% of readers read the print edition. 47% read the online edition. 60% of college newspaper readers prefer print editions.

College newspaper ads and articles drive action. 70% of print readers have taken action from their newspaper. 69% of online readers have taken action from their newspaper.

Students rely on their college paper to inform and influence their purchase decisions, and it is a key place for finding employment. Readers look to their school newspaper for local information and campus news. Coupons and promo codes are widely used for food and book purchases.

2011 College Newspaper Readership Study Do you read the print or online edition of your college newspaper? 93% 60% 42%

Do you prefer the print or online I prefer the print edition of the edition of your school paper?

school paper because...

Multimedia Campaigns 2012 - 2013

Local & University Ad Rates Effective August 1, 2012 Reach the entire Pitt market, students, faculty, staff, alumni and families by bundling our print, online and social media. 4X-4 print ads, 4 tweets and 8 months of online 8X-8 print ads, 8 tweets and 8 months of online 15X-15 print ads, 15 tweets and 8 months of online 30X-30 print ads, 30 tweets and 8 months of online All Multimedia Campaigns include color for the print advertisements. Total Multimedia Campaign Investment:

15X

30X

Full Page

$4565

$7530

$12594

$23212

Half Page $3055 $4540 $7269 $13012 1/4 Page $2270 $3040 $4419 $7500 Front Page* $2040 $2568 $3575 $5880 1/8 Page $1850 $2190 $2881 $4500 1/16 Page $1615 $1730 $2056 $2887 1/32 Page $1485 $1520 $1681 $2175

Per Ad Multimedia Campaign Investment:

15X

30X

Full Page

$1141.25

$941.25

$839.60

$773.73

Half Page $763.75 $567.50 $484.60 $433.73 1/4 Page $567.50 $380

$294.60 $250

Front Page* $510 $321 $192.07 $150

1/8 Page $403.75 $273.75 $192.07 $562.50 1/16 Page

$201.87 $216.25 $137.07 $96.23

1/32 Page

$371.25 $190

*not available in special issues

$112.07 $72.50

Local Display Rates 2012 - 2013

Local & University Ad Rates Effective August 1, 2012 Daily Insertion Rates (Color):

Full Page

OPEN 4X 8X 15X 30X 60X 90X 120X 149X $1156.50 $967.50

$943.50

$913.50

$880.50 $858

Half Page $604.50 $514.50 $495

$487.50 $472.50 $453

1/4 Page $325.50 $279

$259.50 $252

$270

$838.50 $828

$817.50

$430.50 $423

$412.50

$241.50 $228

$213

$211.50

Front Page* $205 $175 $166 $160 $156 $150 $143 $135 $133 1/8 Page $184.50 $153

$142.50 $136.50 $132

$124.50 $117

$108

$105

1/16 Page $94.50 $82.50 $73.50 $70.50 $67.50 $64.50 $60

$57

$55.50

1/32 Page $52.50 $43.50 $42

$34.50 $33

$40.50 $39

$37.50 $36

Daily Insertion Rates (Spot Color):

OPEN 4X 8X 15X 30X 60X 90X 120X 149X

Full Page $963.75 $806.25 $786.25 $761.25 $733.75 $715

$698.75 $690

$681.25

Half Page $503.75 $428.75 $412.50 $406.25 $393.75 $377.50 $358.75 $352.50 $343.75 1/4 Page $271.25 $232.50 $225

$216.25 $210

$201.25 $190

$177.50 $176.25

Front Page* $205 $175 $166 $160 $156 $150 $143 $135 $133 1/8 Page

$153.75 $127.50 $118.75 $113.75 $110

1/16 Page

$78.75 $68.75 $61.25 $58.75 $56.25 $53.75 $50

1/32 Page $43.75 $36.25 $35

$103.75 $97.50 $90

$33.75 $32.50 $31.25 $30

$87.50

$47.50 $46.25 $28.75 $27.50

Daily Insertion Rates (Black and White):

OPEN 4X 8X 15X 30X 60X 90X 120X 149X

Full Page

$771

$645

$629

$609

$587

$572

$559

$552

$545

Half Page $403 $343 $330 $325 $315 $302 $287 $282 $275 1/4 Page $217 $186 $180 $173 $168 $161 $152 $142 $141 Front Page* $205 $175 $166 $160 $156 $150 $143 $135 $133 1/8 Page $123 $102 $95 $91 $88 $83 $78 $72 $70 1/16 Page $63 $55 $49 $47 $45 $43 $40 $38 $37 1/32 Page

$35 $29 $28 $27 $26 $25 $24 $23 $22

*not available in special issues

Print Ad Dimensions

Online www.pittnews.com

www.pittnews.com is often frequented by alumni, parents and families who are not on campus and can not pick up a print copy of the paper. More students are accessing our website every year. The Pitt Newsâ&#x20AC;&#x2122; website averages 119,000 page views per month.

Social Media @ThePitt News

Social media has become a powerful medium for people to gather information. With the use of Twitter and Facebook news can be delivered as soon as it occurs. Because of this and many other features millions worldwide have become involved in some form of social media. So where does a student, faculty member, parent or alumnus of Pitt get breaking and recent news about the university? @ThePittNews, of course. With more than 10,000 followers, @ThePittNews is another great vehicle for advertising to the entire Pitt market. Have special deal or sale? Tweet about it to the Pitt market*. *Limit of 140 characters per tweet

Sponsored Tweet Rates

Open 4x 8x 15x 30x $60 $45 $40 $35 $30

Inserts & Stickies Inserts One Sheet (8.5 x 11’’): $68/thousand Tabloid: $72/thousand Delivery from The Pitt News to Butler is available. Inserts exceeding 8.5 x 11’’ must be folded to this size. Generally only one insert is accepted per issue on a first-request basis. Please note that a minimum of 8,000 inserts is requisite. Inserts are not accepted in special sections. Inserts must be shipped one week in advance to: Eagle Printing Company Attention: Alice Lunn 514 West Wayne Street Butler, PA 16001

Front-Page Stickers Artwork confirmation needed 10 business days prior to print date. Full run of 13,000 sticker note ads: $845 Ad size: 2.8 x 2.8”

CAdvertising lassified Rates Classified Index

Rates:

Insertions 1-15 words 16-30 words 1x $ 6.00 $ 7.10 2x $11.30 $13.50 3x $16.50 $19.05 4x $21.00 $23.80 5x $25.65 $27.70 6x $28.75 $30.80 Additional $ 4.80 $ 5.15 Each additional word $ 0.10 Place your classified ad by:

Payment:

Phone: 412-648-7978 Credit card payment required. Fax: 412-648-8491 Fax ad copy, credit card number with expiration date and days ad is to be published. Mail: 434 William Pitt Union, Pittsburgh, PA 15260. Enclose ad copy, payment (do not send cash), and days ad is to be published. In Person: The classified department is located at 434 in the William Pitt Union.

All classified ads are paid in advance with check, cash, money order or credit card (Visa and Mastercard accepted). Make checks payable to The Pitt News.

Deadlines:

The deadline to place classified ads is 3 p.m. two working days before

publication of ad. Correction and cancellation is noon one day before publication of ad.

Policy and Conditions: The Pitt News reserves the right to reject, edit, classify or index ads due to content. The Pitt News is responsible only for the cost of the first insertion of an incorrect ad. It is the responsibility of the advertiser to check accuracy of each insertion. Credit will be issued on cancelled ads. No cash refunds. Tearsheets available upon request.

Classifications appear in the following order: Rentals

North Oakland South Oakland Shadyside Squirrel Hill Southside Northside Bloomfield Other

Sublet

North Oakland South Oakland Shadyside Squirrel Hill Southside Northside Bloomfield Other

Roommates Wanted to Rent Help Wanted Babysitting Research Studies Other

For Sale

Automotive Bicycles Motorcycles Books Merchandise Real Estate Other

Parking Services

Typing Resumes Tutor Child Care Health Legal Services Travel Other

Personals Announcements Lost Found Wanted Rides/Riders Adoption Student Groups Greeks A classification will not appear in the newspaper if there are no ads for that classification.

The Pitt News

2012-2013 Publication Schedule

MAY JUNE S M T W H F S S M T W H F S 1 2 3 4 5 1 2 6 7 8 9 10 11 12 3 4 5 6 7 8 9 13 14 15 16 17 18 19 10 11 12 13 14 15 16 20 21 22 23 24 25 26 17 18 19 20 21 22 23 27 28 29 30 31 24 25 26 27 28 29 30 JULY AUGUST S M T W H F S S M T W H F S 1 2 3 4 5 6 7 1 2 3 4 8 9 10 11 12 13 14 5 6 7 8 9 10 11 15 16 17 18 19 20 21 12 13 14 15 16 17 18 22 23 24 25 26 27 28 19 20 21 22 23 24 25 29 30 31 26 27 28 29 30 31

Advertising Deadline

3 p.m. two business days prior to publication (412) 648-7978 www.pittnews.com advertising@pittnews.com

SPECIAL SECTIONS Summer Session

Issue Date Ad Deadline

New Student Guide Summer Guide Welcome Back Issue

June 1 July 18 Aug. 22

May 16 July 16 Aug. 8

Aug. 27 Aug. 31 Sept. 18 Oct. 12 Oct. 26 Nov. 2 Nov. 16 Dec. 10

Aug. 23 Aug. 29 Sept. 14 Oct. 10 Oct. 24 Oct. 31 Nov. 14 Dec. 6

Fall Semester First Day of Classes Pitt Football Preview Fall Employment Guide 225 Years Issue Dining Guide Pitt Basketball Preview Best Of... Fall Finals Week Edition

Spring Semester Welcome Back Issue Rental Guide Spring Employment Guide Valentineâ&#x20AC;&#x2122;s Day Issue Fun and Games Issue March Madness Preview April Fools Edition Spring Finals Edition

Jan. 7 Jan. 18 Feb. 1 Feb. 14 Mar. 1 Mar. 18 Apr. 1 Apr. 22

Dec. 7 Jan. 16 Jan. 30 Feb. 12 Feb. 27 Mar. 7 Mar. 28 Apr. 18

SEPTEMBER OCTOBER S M T W H F S S M T W T F S 1 1 2 3 4 5 6 2 3 4 5 6 7 8 7 8 9 10 11 12 13 9 10 11 12 13 14 15 14 15 16 17 18 19 20 16 17 18 19 20 21 22 21 22 23 24 25 26 27 23 24 25 26 27 28 29 28 29 30 31 30 NOVEMBER DECEMBER S M T W H F S S M T W H F S 1 2 3 1 4 5 6 7 8 9 10 2 3 4 5 6 7 8 11 12 13 14 15 16 17 9 10 11 12 13 14 15 18 19 20 21 22 23 24 16 17 18 19 20 21 22 25 26 27 28 29 30 23 24 25 26 27 28 29 30 JANUARY FEBRUARY S M T W H F S S M T W H F S 1 2 3 4 5 1 2 6 7 8 9 10 11 12 3 4 5 6 7 8 9 13 14 15 16 17 18 19 10 11 12 13 14 15 16 20 21 22 23 24 25 26 17 18 19 20 21 22 23 27 28 29 30 31 24 25 26 27 28 MARCH APRIL S M T W H F S S M T W H F S 1 2 1 2 3 4 5 6 3 4 5 6 7 8 9 7 8 9 10 11 12 13 10 11 12 13 14 15 16 14 15 16 17 18 19 20 17 18 19 20 21 22 23 21 22 23 24 25 26 27 24 25 26 27 28 29 30 28 29 30 31

KENNESAW STATE UNIVERSITY STUDENT MEDIA MEDIA KIT 2012-2013 RATES & SCHEDULE 3

CONTENTS

2 3 4 6 7 8 9 10 11

phone number: 770.423.6470

KSUSM & Kennesaw State About us

Print Publication Schedule The Sentinel & Talon

THE SENTINEL Weekly Newspaper

TALON Bi-Monthly Feature Magazine

OWL RADIO 24/7 Internet Stream

KSUSM Online

KSU Student Handbook & Planner Annual Publication

MARKET DAY Vendor Expo GOOD MORNING OWLS Student-to-Student

GENERAL QUESTIONS CONTACT US

email: advertising@ksumedia.com

online: www.ksuads.com

STUDENTmedia

ADVERTISING

About K S U StudentMedia

KSUSM currently has five (5) student-run venues available for advertisers/sponsors : • KSUSM ONLINE, advertising space is available on three (3) media outlets: ksuradio.com, ksusentinel.com, and ksutalon.com. • The Sentinel, KSU’s student newspaper, is published on Tuesdays in tabloid format with about thirty (30) issues a year. • Talon, our feature magazine, is published every 7-8 weeks with about seven (7) issues a year. • OWL Radio, our Internet streaming radio station, averages 4,000 streams a month. • Market Day, an opportunity for outside vendors to make contact with the KSU community face-to-face, is held once every semester. • The Owl Connection is a student-based street team that offers student-to-student advertising through events like “Good Morning Owls!” Hundreds of goodie bags featuring promo items are given away once a month during midmorning class shifts.

About KSU

Kennesaw State University has grown from a small junior college planted in rural Cobb County in the 1960s, to Georgia’s third-largest university in the booming northwestern suburbs of metropolitan Atlanta with students representing 142 countries. KSU has over 24,000 students, including approximately 3,500 students living on campus.

YourAudience • The average age of a Kennesaw State undergraduate student is 24, with 60% of our student body being female. Minorities make up 20% of KSU students. Undergraduate enrollment has increased more than 4,500 students over the past five years.-KSU Fact Book 2011-1012. • In a survey conducted by Alloy Media of 1,200 college students at 550 universities, college newspaper readership continues to be strong. Over three quarters (76%) of college students and faculty have read their college newspaper in the last month; 73% said they look at the ads. Pass-along rates are also strong with an average of 3.2 students sharing an issue. -2008 Market study by Alloy Media + Marketing and MORI Research.

P2 phone number: 770.423.6470

email: advertising@ksumedia.com

online: www.ksuads.com

PRINT publication

2012-2013 SCHEDULE

JULY 2012

AUGUST 2012

* New Student Mail-Home

Display Reservation Deadline for The Sentinel is five (5) business days prior to the requested issue. Talon is twenty (20) business days prior to the requested issue. Artwork Deadline for The Sentinel is three (3) business days prior to the requested issue. Talon is fifteen (15) days prior to the requested issue. Payment Deadline for The Sentinel is two (2) business days prior to the requested issue. Talon is thirteen (13) business days prior to the requested issue.

* Back to School

SEPTEMBER 2012

OCTOBER 2012

NOVEMBER 2012

* Homecoming

JANUARY 2013 M

FEBRUARY2013 M

MARCH 2013

APRIL 2013

Key

JUNE 2013

The Sentinel is published on Tuesdays-- a total of thirty (30) issues for 2012-2013.

Talon is published every 7-8 weeks--a total of seven (7) issues for 2012-2013.

Special Editions

* Best of KSU

P3 phone number: 770.423.6470

email: advertising@ksumedia.com

online: www.ksuads.com

THESENTINEL NEWSPAPER Local / Open: Registered 501(c)3 Organizations: University Affiliated: Registered Student Organizations:

$6.25 pci $5.00 pci $4.50 pci $3.50 pci

SPECS & COLUMN WIDTHS

The Sentinel has adopted the greener, more convenient short tabloid format. We now offer ads in easy-tounderstand modular format on the next page, but for precise quality, here are The Sentinel’s page specifications and column widths:

Approximately 6,000 copies are printed weekly. The Sentinel is free at multiple distribution points and is also published online at ksusentinel.com.

COLOR

Color is available on pre-selected pages.

Four color CMYK: Spot color:

$285 $90 per spot

A copy of pre-printed insertions must be sent three (3) weeks prior to the requested insertion date to advertising@ksumedia.com for content approval. Inserts must arrive at Star Printing one (1) week before insertion date. Costs: $90 per thousand (2,000 min) There is a production limit of three inserts per issue. Firstcome, first-served. Address for inserts:

5 column short tabloid Trim size: 11” x 13.75” 12.5” printable page depth 10” printable page width 21” wide centerspread (includes gutter) Column widths: 1 columns = 1.86” 2 columns = 3.90” 3 columns = 5.90” 4 columns = 7.96” 5 columns = 10.00”

DISTRIBUTION

PRE-PRINTED INSERTIONS

Star Printing ATTN: The Sentinel inserts 4140 Southside Drive Acworth, GA 30101

S P E C I A L E D I T I O N S

RATES

NEW STUDENT MAIL-HOME Reservation Deadline: July 3, 2012 Artwork Deadline: July 10, 2012 Publication Date: July 17, 2012

BACK TO SCHOOL

Reservation Deadline: July 31, 2012 Artwork Deadline: August 7, 2012 Publication Date: August 14, 2012

HOMECOMING

Reservation Deadline: September 25, 2012 Artwork Deadline October 2, 2012 Publication Date: October 9, 2012

BEST OF KSU

Reservation Deadline: March 26, 2013 Artwork Deadline: April 2, 2013 Publication Date: April 9, 2013

SIZES & R AT E S

SPREAD

FULL

HALF

3/10

1 / 5V

$938

$469

$234

$141

$94

*For Special Editions all University Affiliates & Registered Student Organizations are granted a 20% discount.

P4 phone number: 770.423.6470

email: advertising@ksumedia.com

online: www.ksuads.com

ADopportunities

S P E C I F I C AT I O N S &P R I C E S

New, convenient sizes, lower rates, more deals! The Sentinel has adopted the greener, more accessible tabloid format. We offer ads in easy-to-understand modular shapes. For conversion purposes, use $6.25 pci.

2/5 Page Vertical 3.9” x 12.5” $156

Business Card 3.9” x 2” $25

1/5 Horizontal 5.9” x 3.125” $59

1/5 Page Vertical 3.9” x 6.25” $78

1/10 Page 3.9” x 3.125” $39

1/10 Vertical 1.86” x 6.25” $39

3/5 Vertical 5.9” X 12.5” $234

3/10 Horizontal 5.9 “ x 6.25” $117

Standard Full Page 10” x 12.5” $391 Center Spread / Double Truck (Two Full Pages Plus Gutter) 21” x 12.5” $781 Post Card 5.9” x 5” $94

Half Page 10” x 6.25” $195

P5 phone number: 770.423.6470

email: advertising@ksumedia.com

online: www.ksuads.com

T A L O N

featuredMAGAZINE Talon offers a closer look at the people and issues affecting Kennesaw State University. Approximately 2,000 copies are printed per publication and distributed across campus every 7-8 weeks, including residence life halls and apartments.

Advertising in Talon

All ads print full-bleed, therefore all sizes below include a 1/8” margin. Full color is included. Rates given are for local and national advertisers. 501(c)3 Organizations are granted a 10% discount. All University Affiliates and Registered Student Organizations are granted a 20% discount. To advertise with Talon, email advertising@ksumedia.com

A D o p p o r t u n i t i e s

1/4 Page Vertical 4.38” x 5.63” $50

1/4 Page Horizontal 8.63” x 2.88” $50

Centerspread 17.13” x 11.13” $350

1/8 Page 4.38” x 5.63” $30

Full Page 8.63” x 11.13” $170

Half Page Horizontal 8.63” x 5.63” $90

Half Page Vertical 4.38” x 11.13” $90

P6 phone number: 770.423.6470

email: advertising@ksumedia.com

online: www.ksuads.com

OWLRADIO

24/7 Internet Stream Kennesaw State’s official student run Internet radio station offers unique programming, commercial free. Eclectic programming reaches and reflects the rich, cultural diversity of our campus and beyond. Rock, Pop, Rap, Talk, Sports, News, Jazz, oldies, Folk, World and specialty programs air every day, all day. Have a listen at ksuradio.com.

UNDERWRITING WHAT IS UNDERWRITING? Underwriting is a specialized form of advertising. According to FCC guidelines, underwriting cannot include a “call to action” or opinion statements. Underwriting messages may include up to 20 words after the names of your business and can be no longer than 30 seconds. KSU Student Media staff will work with you to insure that your spot meets FCC requirements. WHY UNDERWRITE? As a KSU OWL Radio underwriter, your business benefits through cost effective, specifically-targeted marketing to a well-educated, quality-conscious audience. Your business receives name recognition without commercial “clutter,” and builds your business image with the OWL Radio listener. OWL Radio also accepts giveaways in exchange for underwriting. Anytime your business supplies a prize for a contest you will receive a mention on the website. Any business who purchases underwriting will receive a mention on the website.

UNDERWRITING PACKAGES 1. BLUE PACKAGE: $100/Semester - One Mention between 12 - 6 pm. - 10% Discount on yout next KSU OWL Radio Underwriting Package. 2. BRONZE PACKAGE: $200/Semester - One Mention between 12 - 6 pm. - One Prime time mention between 6 pm - 12 am. - 10% Discount on your next KSU OWL Radio Underwriting Package. 3. SILVER PACKAGE: $300/Semester - One Mention between 12 - 6 pm. - Two Prime time mentions between 6 pm - 12 am. - 20% Discount on future KSU OWL Radio Underwriting Package. - One free 1/10 page ad in the official Kennesaw State newspaper (The Sentinel) issue of your choice. 4. GOLD PACKAGE: $400/Semester - Two Mentions between 12 - 6 pm. - Two Prime time mentions between 6 pm - 12 am. - 25% Discount on your next KSU OWL Radio Underwriting Package. - Two free 1/10 page ads in the official Kennesaw State newspaper (The Sentinel) issues of your choice. 5. PLATINUM PACKAGE: $500/Semester - Two Mentions between 12 - 6 pm. - Three Prime time mentions between 6 pm - 12 am. - 25% Discount on your next KSU OWL Radio Underwriting Package. - One free 1/5 page and one 1/10 page ad in the official Kennesaw State newspaper (The Sentinel) issues of your choice. - One LIVE mobile event.

UNDERWRITING OPTIONS SHOW SPONSORSHIP: 1 semester (16 weeks): $150 SHOW BLOCK (3 SHOWS) 1 semester (16 weeks): $300 2 semesters (32 weeks): $600

More information is available at ksuads.com. KSU Student Media staff can assist you with creating, recording and airing your spots at no additional charge.

6. LIVE! PACKAGE: $550/Semester - Three Prime time mentions between 6 pm - 12 am. - 25% Discount on your next KSU OWL Radio Underwriting Package - One free 1/5 page & one 1/10 page ad in the official Kennesaw State newspaper (The Sentinel) issues of your choice. - Two LIVE mobile events.

phone number: 770.423.6470

email: advertising@ksumedia.com

online: www.ksuads.com

K S U S M O

KSURADIO.com

All placements run in rotation with other ads of the same size. Ask your ad rep about multiple site discounts. Online ads can link directly to your website and can be featured in Flash format. Provide the URL when you submit your ad or embed it in your SWF file Our sites can host JPG, GIF and PNG. Please include your company name in the filename (as an example: ABC123company.png). Reservation and artwork is due five (5) business days prior to the date you would like your ad to go live KSU Student Media accepts ads via email at: advertising@ksumedia.com

KSURadio.com displays advertisements in two locations above the fold, both sized for artwork that is 220 x 170 pixels.

Pricing

$75 /month $263 /semester

KSUTALON.com

KSUSENTINEL.com

TALON

KSUSENTINEL.com displays advertisements in four locations, two above the fold, all sized for artwork that is 300 x 250 pixels.

KSUTALON.com displays advertisements above the individual article headlines, sized for artwork that is 900 x 100 pixels.

Pricing

Above the fold: $50 /month $175 /semester Below the Fold: $30 /month $105 /semester

$15 /month $53 /semester

Thinking about advertising on more than one site? Ask about our multiple site discount!

P8 phone number: 770.423.6470

email: advertising@ksumedia.com

online: www.ksuads.com

KSUSTUDENT

H A N D B O O K and Planner

10,000 copies of the Kennesaw State University Student Handbook & Planner are published once a year and distributed throughout summer orientations and during the first couple months of fall semester. Book are distributed at orientations, the Student Life office and Card Services. Not only do we provide KSU policies, guidelines and regulations--but we offer affordable advertising space to local and national vendors, KSU affiliates and Registered Student Organizations. Email advertising@ksumedia.com to reserve your space today! Reservation Deadline: Monday, April 1, 2013 Artwork & Payment Deadline: Monday, April 15, 2013 Publication Date: Week of June 3, 2013

Pricing 41-PAGE WEEKLY CALENDAR SECTION (DISPLAY ADS ONLY)

This space is ONLY open to clients who are University Affiliated or Register Student Organizations.

•

Cover-Page (Full Color) Front [Inside] $3,500 Back [Inside] $3,500 Back [Outside] $5,000 *First come, first served

•

16-Page Signature (Full Color) Full Page $1,000 Half Page $600 Quarter Page $350 *Costs double for coupon reservations.

•

41-Page Calendar Section (Black & White) Quarter Page $200 *This section is reserved primarily for Registered Student Organization and KSU affiliates. Any remaining spaces available will be made open to local / national vendors the week of March 4, 2013.

2012

Thursday

______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________

Friday

Quarter Page

2” x 4.5” $200 (approx $0.02 per issue)

P9 phone number: 770.423.6470

email: advertising@ksumedia.com

online: www.ksuads.com

MARKET DAY Market Day is an event hosted by KSU Student Media that happens only once per semester. Through Market Day, we welcome vendors who are not affiliated with KSU to engage with our community. There are a variety of vendors who participate by offering information, services, and products to KSU in an open market atmosphere.

Fall 2012 Semester:

Tuesday, November 6 from 11 am - 2 pm.

Spring 2013 Semester: Tuesday, March 26 from 11 am - 2 pm.

Vendo participants will have one hour before and after the event for set up and breakdown. If you are interested in participating in Market Day, email advertising@ksumedia.com

GOT A BUSINESS?

Companies that provide service to patrons with intent to collect payment at a later date (banks, apartment complexes, credit card companies, cellular phone companies, etc.) are charges a $100 participation fee.

GOT A HOBBY?

Solicitors who are selling an actual product at Market Day (jewelry, cosmetics, clothing, etc.) are charged a $50 participation fee.

goodMORNING

OWLS

Once a month, KSU Student Media distributes ‘goodie bags’ to students. These ‘goodie bags’ provide an opportunity for clients to legally advertise their business, organization, products, etc. to KSU students through KSU students.

Spring 2013 Delivery Weeks January 14 - 18

NON-PROFIT WORK?

Solicitors who are not selling a product but are educational in nature or promoting a free service are charged a $25 participation fee. Reservations are not guaranteed until the following are submitted to KSUSM: Market Day contract, form, signed invoice, participation fee and, if applicable, a Certificate of Liability Insurance. These items are due ten (10) business days in advance.

February 11 - 15 March 18 - 22 April 22 - 26

Reservations are due five (5) business days in advance. Items for student-to-student distribution are due three (3) business days in advance. Cost: $2 per item. Each client is welcome to have up to two items per bag. Examples of items include: fliers, pens, postcards, keychains, coupons, notepads, sunglasses, etc. Fliers can be no more than half a letter-size page (8.5” x 5.5”).

Email advertising@ksumedia.com to reserve your space

P10 phone number: 770.423.6470

email: advertising@ksumedia.com

online: www.ksuads.com

G E N E R A L

Q U E S T I O N S WHERE DO I PAY?

We accept payments by check or money order. Full payment is due two (2) business days prior to publication or going live. Please make checks or money orders payable to:

Kennesaw State University Student Media 1000 Chastain Road BLDG 5, RM 282, MD 0501 Kennesaw, GA 30144-5591

University Affiliated payments must be made through a JE. Contact advertising@ksumedia.com for more info. If the artwork/underwriting spot, signed contract and payment are not received by deadline, publication/going live is not guaranteed.

AD & UNDERWRITING DELIVERY?

KSU Student Mediaâ&#x20AC;&#x2122;s prepress process is 100% digital and supports the following formats: PDF*, TIFF, PSD and highquality JPEG. Images must be saved in 300 DPI resolution for optimal printing quality. *When preparing a PDF, please make sure to imbed all fonts and do not crop the ad image. PDF format is preferred. Color images should be prepared for CMYK printing. Underwriting is handled by KSU Student Media staff to ensure that your spot meets FCC requirements E-mail art and underwriting requests/clips to: advertising@ksumedia.com

ACCEPTANCE POLICIES?

C O N TA C T U S NUMBERS Phone: Fax:

770.423.6470 770.423.6703

MAILING ADDRESS KSU Student Media BLDG 5 RM 277 MD 0501 1000 Chastain Road Kennesaw, GA 30144-5591

WEB & EMAIL

The management of KSU Student Media reserves the right to reject any advertisement or underwriting clip it deems objectionable due to subject matter, illustration, phraseology or set-up. The management of KSU Student Media will not guarantee positioning of ad placement but will honor requests when possible. Complete acceptance, production, business and online policies can be read at ksuads.com.

Advertising: ksuads.com The Sentinel Online: ksusentinel.com Talon Online: ksutalon.com OWL Radio Online: ksuradio.com Advertising Email: advertising@ksumedia.com Your Advertising Representative:

P11 phone number: 770.423.6470

email: advertising@ksumedia.com

online: www.ksuads.com

2012—2013

Who We Are...

Readership

The Shield is the student newspaper at the University of Southern Indiana. The Shield has published every year since 1968 and has been online at www.usishield.com since 2002.

USI STUDENT PROFILE

We are a member of Indiana Collegiate Press Association, Associated Collegiate Press Association and College Newspaper Business & Advertising Managers.

 10,467 Students  3,994 Males  6,473 Females  73% of students commute

The Shield distributes 2,500 papers to nearly 30 of the most populated campus locations every Thursday.

to campus  71% of employed graduates work within the Tri-state

82%



In the past seven days...

BE Business and Engineering Center ED Education Center FA Forum Wing FC Recreation, Fitness and Wellness Center FO USI Foundation HP Health Professions Center

LA OC PA RC RES RL

Liberal Arts Center Robert D. Orr Center Physical Activities Center (PAC) Residence Life Community Center Fair Residence Life Center David L. Rice Library

All Newstand Locations Local AdRax Locations  The Shield Office UC East 0227

SC TC UC WA

Science Center Technology Center University Center Byron C. Wright Administration Building 45-48 Residence Halls

of college students read their campus newspapers.

79%

of college students seek out

52%

of Shield readers share their

87% of Shield readers have eaten fast food 75% have been to a grocery store 70% have eaten at a sit-down restaurant 49% have shopped at a retail store

ads in their campus paper.

copy with someone else.

Display Ads COLOR & DESIGN* Spot Color $35/Ad CMYK $110/Ad Ad Design/Modification $25  Full Color Color can be up to 85 percent of the reason people decide to buy.

Other Products AD SIZES Full Page $800 9.75 X 20.75

Twelfth Page (Vertical)

Half Page $400 Vertical 4.80 X 20.75 Horizontal 9.75 X 10.30

$75

Other Campus Rate 50% Non-Profit Rate 25% Discounts cannot be combined and do not apply to classifieds, tabloids or AdRax.

* See Policies for additional information

AdRAX* Post your message on our newspaper racks at these high-traffic locations:

$100/Month $75/Month $50/Month

PAC Orr West The Link

$15 for the first 15 words + $.10 per additional word Extras:

$5 $5 $5 $10

UC East UC West

Poster Size 17.5” X 21.5”

Bold First List ALL CAPS Reverse text (white text with black background) Add Logo

$200 Per Rack/Month 15% Discount on THREE or more *All orders must be placed at least two weeks in advance. We can design and print your ad for you!

$100

4.80 X 5.10

DISCOUNTS Frequency Five Issues 5% Ten Issues 10% Fifteen Issues 15% Thirty Issues 15% + one tabloid

$75/Month $300/Semester

PRINT CLASSIFIEDS

20.75”

Eighth Page

Crossword or Sudoku

Top Banner (930 X 150) (265 X 225) Side Box Skyscraper (265 X 600)

$75

Quarter Page (Vertical)

2 -Page (Single Sheet) $300 $400 4 -Page 8 -Page $500

USISHIELD.COM

3.13 X 5.32

4.80 X 3.35

 Spot Color Use one color to highlight important features of your ad.

PUZZLE SPONSORSHIPS

2,500 Copies Flat Rate

Twelfth Page (Horizontal)

Black and White 

INSERTS

$200

Business Card

4.80 X 10.30

Quarter Page (Horizontal)

$50

4.80 X 2.15

9.75”

SPACE DEADLINE

Basketball Guide Transitions

$200 $60

9.75 X 1.50

PUBLISHED DATE

October 12 February 15

Sizes

9.75 X 5.10

Banner

TABLOIDS

Quarter Page Half Page Full Page Inside Cover Back Cover Double Truck

Black/White $80 $145 $290 - - -

November 1 March 18

Full Color $120 $185 $330 $450 $550 $700

Publication Dates

Deadlines & Policies All advertising copy is subject to review by The Shield Sales Director and Editor-in-Chief.

Regular Issue

No Classes

August S

Classes out for summer

September S

DISPLAY ADS

October

The deadline for reserving your advertising space for a traditional display ad is noon Friday preceding publication.

The deadline for camera-ready ads is noon Monday preceding publication.

12 13

14 15

19 20

21 22

26 27

28 29

26 27

28 29

December

16 17

23 24

27 28

February S

Deadline is noon Monday.

14 15

21 22

23 24

27 28 29

30 31

March F

CLASSIFIEDS

January F

25 26

April/May

ONLINE ADS To place an ad on www.usishield.com, you must notify your sales consultant three business days prior to placement.

November

Any changes to an ad after noon Monday will incur a $5 charge.

12 13

14 15

19 20

21 22

26 27

27 28

PRE-PRINTED INSERTS All insert content must be approved by your sales consultant six business days prior to placement. Pre-printed inserts must be sent to The Henderson Gleaner five business days prior to insertion. Ship 2,500 preprinted inserts to: Henderson Gleaner c/o The Shield (Issue Date) 455 Klutey Park Plaza Henderson, KY 42420 If you deliver more than 2,500 inserts to The Gleaner in order to fill multiple insertion dates, please make your sales consultant aware to ensure proper distribution.

PAYMENT POLICIES AND INFORMATION All payments are processed through the University of Southern Indiana accounting department. The Shield ensures the preparation of invoices and tear sheets in a timely manner. We ensure that your business will receive an invoice and tear sheet no later than 30 days after the run date. Prepayment is accepted but not required. Any questions or requests regarding your billing, including requests for electronic tear sheets and invoices, can be answered by our business manager at business@usishield.com.

Sales and Marketing Department Email: sales@usishield.com Phone: 812.464.1870 Fax: 812.465.1632 8600 University Boulevard UC East 0227 Evansville, IN 47712

Website: usishield.com Facebook: facebook.com/theshieldatusi Twitter: twitter.com/usishield

2012 2013

print • online • apps

RATE CARD

University of Texas at Arlington 817.272.3188 // www.theshorthorn.com/ads

R A DS W

The Shorthorn is one in seven college newspapers in the nation to be awarded the Columbia Scholastic Press Associationâ&#x20AC;&#x2122;s Gold Crown for overall excellence.

The Shorthorn.com was named the best college media website in Texas and among the It was also named the best college best in the nation. media mainpage nationwide by the College Media Association.

1 what’s new orn around the ‘h

giving it • Readers asked for it, and we’re bsite with to them: a streamlined news we video / breaking news headlines and moreStudents . photo galleries featuring students m or have .co orn can check it out at theshorth an e-news digest sent to them daily. lude • Our weekly print edition will inc d original in-depth, enterprise an ch profile stories that can be found ea rn. Wednesday only in The Shortho allow • Our new iPhone/Android apps nts/ students to access advertiseme we’re goin deals and news anytime, anywhere. g d igital • Targeted social media allows r ou th advertisers to connect wi first. students. • breaki hip ors ns spo ng w ne ing cit Ex • l ita n dig s iou ews var in ies opportunit online . dia me •p

aper on racks fo 7+ days r

PRINT SPACE RESERVATION DEADLINE One week prior to publication

local retail Available to all Metroplex advertisers.

Local Open Rate: ...... $12.90/pci (minimum size: 3 column inches)

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Since 1919

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No one hurt in criminal threat Larry Donnell Coffey’s girlfriend told police he was going to the childcare center with his gun. BY TRAVIS DETHERAGE AND LINDSEY JUAREZ The Shorthorn staff

Yasmin Cuevas, Spanish and psychology senior, was in class on Tuesday morning when one of her

classmates interrupted the class saying something was happening at the YWCA Childcare Center. Cuevas has a 17-month-old daughter who stays at the center on the southeast corner of campus, so Cuevas darted out of her class to make sure everything was all right. On Monday morning, Larry Donnell Coffey’s girlfriend told the Arling-

ton Police Department that he was walking to the YWCA Childcare Center with a gun. The center, which is on 106 W. Sixth St., is located close to the College Park District. During the woman’s call to police at 11:15 a.m. Tuesday, the woman said Coffey, 26, of Arlington told her that “something bad was going to happen.” Cuevas said, “I was really in

shock, I was panicking. I ran over here [YWCA Childcare Center]. I wasn’t sure if I should run or grab my car. I was really, really scared.” When Cuevas arrived at the childcare center, police told her everything was OK. She was able to see her daughter, who was asleep because it was nap time. Cuevas did not want to disturb

her daughter or the other children who were sleeping, so she returned to class. Coffey and his girlfriend have a child who attends the day care, and they have been involved in an ongoing custody dispute, according to the Arlington Police Department. YWCA continues on page 8

Mavs battle to shine

BASEBALL

Mavericks face conference, roster changes

Not this time

Check out the talent show competitors as they prepare to upstage each other.

SPORTS | PAGE 3

PULSE | INSIDE

The team is losing 10 players to graduation and 1 to the MLB.

T H E

BY RANDY MCVAY

Health care fail Industrial and systems engineering professor at Georgia Tech says system is totally unsustainable.

Baseball team loses battle against TCU.

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The Shorthorn: Michael Minasi

Junior outfielder Preston Beck starts to round third base Saturday afternoon at Baylor Ballpark during the 2012 NCAA Waco Regional tournament.

Texas Rangers draft Preston Beck Head coach says Beck’s lefthanded hitting and strong arm will separate him from the pack. BY RANDY MCVAY The Shorthorn sports editor

Just two weeks ago, Preston Beck was under a dog-pile of teammates prematurely celebrating a Southland Conference Championship win. Now he’s celebrating becoming a

member of the Texas Rangers organization. The Texas Rangers chose Preston Beck with the 186th pick in the fifth round of the 2012 Major League Baseball draft on Tuesday afternoon. Beck hit 14 home runs and broke UTA’s single season record with 71 RBIs this past season, earning him first-team All-SLC honors to go with the Louisville Slugger Freshman AllAmerican award he earned in 2010.

Beck played high school baseball at Bishop Lynch in Dallas and said he’s happy to get drafted by the local team. “It’s pretty awesome. It was nerveracking for a while, but it feels good to get it over with and know where I’m going,” he said. Beck will start his career in the minor leagues and said he plans to keep playing hard until he reaches the majors.

“I hope to be able to hit at the next level and keep on doing what I’ve done in the outfield and keep getting better out there,” he said. “Hopefully one day [I’ll] be able to play with the big boys.” UTA head coach Darin Thomas has sent several players to the major leagues during his time at UTA and said Beck is one of the best he’s

After a dominating final season in the Southland Conference, the baseball team moves to the Western Athletic Conference without some of its key leadership. In 2012, the team won the SLC Championship, earned a berth to the NCAA Waco Regional Tournament and posted a 36-25 record that was the team’s best since 2003. However, they will be competing against new opponents in the WAC next season without several key pieces of the successful 2012 season. The Mavericks are losing 10 seniors to graduation and junior right-fielder Preston Beck to the Major League Baseball draft. Head coach Darin Thomas said he’s excited for the chance to travel in the new conference but is aware of the change. “There are a lot of unknowns that come from playing in a new conference,” he said. The team loses starting infielders Michael Guerra and Jordan Vaughn, along with outfielder Preston Morrow. They will also lose 12-win pitcher Lance Day and UTA’s all-time saves leader Adam Boydston. However, Thomas said the team showed that it can win on the road, and he expects the young core of returning players to make an impact next season. “We learned that we’ve got some good guys coming back,” he said. “I like the guys that are returning, and hopefully some new guys can step up for us next year.” Sophomore shortstop Ryan Walker earned second-team AllSLC and will lead the returning

Visit our website at UT System-insured www.theshorthorn.com/ads tobacco users face fee for more information. N

DRAFT continues on page 3

The Shorthorn staff

The UT System will require employees who are under the UT SELECT medical plan to pay a monthly surcharge of $30 per tobacco user. This is a new Tobacco Premium Program that will go into effect Sept. 1 for staff, faculty and graduate students who work within UT System campuses. The program will be in place because the UT System cares about the health of employees and a long-standing commitment for a healthy culture, said Faye Godwin, Office of Employee Benefits assistant director for the UT System. Godwin said the UT System

www.theshorthorn.com

Continue these stories online at www.theshorthorn.com

BASEBALL continues on page 3

Lots to be closed to commuters

BY SHELLY WILLIAMS

Volume 93, No. 104

Since 1919

PARKING

ADMINISTRATION

chancellor approved the program, which was developed by the Office of Employee Benefits, a few weeks ago. “There’s plenty of research that shows it is one of the leading causes of death, quite frankly, in the world,” Godwin said. “So we looked at it for several reasons because tobacco isn’t consistent with our culture.” The UT System isn’t the first institution of higher education or state agency to implement a program like this, she said. Texas A&M and the Employees Retirement System both have a similar program, she said. In Aug. 2011, UTA banned tobacco use on campus after hearing the community through surveys, meetings and research. “The decision to implement the Tobacco Premium Program was a PREMIUM continues on page 3

The Shorthorn: Casey Holder

Construction is ongoing at the parking lots near the bookstore. Changes include adding a median at the entrance to the lot for gates.

Parking lots 38 Bookstore and 39 at the northeast side of campus will no longer be Lots 38 open for general and 39 student parking, university spokesUniversity woman Kristin SulCenter livan said. The lots are undergoing construction to support student housing parkArlington ing and College Park Hall District retail parkThe Shorthorn: Lorraine Frajkor ing, Sullivan said. Arlington Hall residents will have access to lot 38 and its 196 parking spaces. A gate is being installed so only residents can enter the lot. Arlington Hall residents can also continue to park in the parking garage at College Park District. Lot 39 will have 40 parking spaces for visitors to College Park District or the UTA Bookstore. All UTA students can continue to park in the parking garage at College Park District. Sullivan said the construction is expected to be completed this fall. Pecan Street

UT SELECT medical plan’s new program will include a $30 monthly surcharge.

Thursday April 12, 2012

ALUMNI

– Lindsey Juarez

Allocation committee sees presentations for funding

Tour gives green look at College Park Center

The Student Service Allocation Committee, made up only of students from various departments, met Wednesday to listen to presentations for funds for the next fiscal year. The committee uses a portion of tuition monies to make a recommendation to President James Spaniolo on how to distribute funds among student service areas to help complete part of departments’ budgets. Areas being denied funds by the committee would not necessarily mean that department could not find that money elsewhere. These dollars help fund departments including, but not limited to, Student Governance and Organizations, Multicultural Affairs and the Leadership Center. Read the full story at theshorthorn.com.

Wednesday’s College Park Center tour reflected the sustainable efforts UTA put into the center and the ways the center has benefited the university. Arlington Conservation Council member Frank Keeney said he “is interested in the sustainable part of it.” Bill Amendola, UT System senior project manager, opened the free tour and talk by introducing Jennifer Blount, LEED coordinator for Jacobs Engineering, and Ellen Mitchell, sustainable design coordinator for HKS architecture company, before giving background about the arena. The Arlington Conservation Council hosted the tour. To see the full story, check out theshorthorn.com.

– Johnathan Silver

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FRONT PAGE ADS WEATHER

Storm rips away millions in costs Damages for D-FW estimated as $300 million; Arlington spends estimated $700,000 in services. BY KRISTA M. TORRALVA

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Dan Smith sat under what was left of his garage door while he read a newspaper. His neighbor didn’t even have a garage door. Smith lives in one of the neighborhoods in east Arlington affected by the April 3 tornadic storms. Smith said he wouldn’t even guess how much the damage to his house and car will cost. He plans for adjus-

tors to go to his house Friday to survey. The city has spent an estimated $700,000 on police, fire and city services since the tornadic storms hit, Arlington Fire Chief Don Crowson told the city council in a special meeting on Monday. Crowson said he estimates an additional $500,000 will be spent on clean up. The city declared a state of disaster the day of the tornadic storms. The council voted Monday to extend that state of disaster. Smith said he is patient because many people have more damage. Smith’s house is one of 536 impacted DAMAGE continues on page 6

HOUSING

The Shorthorn: Stephanie Goddard

Alumnus Ben Lecomte plans to swim across the Pacific Ocean Saturday. Lecomte will swim for eight hours a day and rest at night on a boat. He will also use a Protective Ocean Device that will prevent sharks from getting too close to him during his swim.

(includes color)

Crossing oceans and limits Ben Lecomte will attempt to swim across the Pacific Ocean BY LINDSEY JUAREZ The Shorthorn senior staff

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Alumnus Ben Lecomte squeezed into a wet suit, which gripped him like a second skin, before jumping into Joe Pool Lake. After he slipped on flippers and a snorkel, he descended into the lake and began to swim. His body moved seamlessly while his hands splashed rhythmically in the water. The sounds of splashing and water rushing by his ears are the only sounds Lecomte will hear for five months while he swims across the Pacific Ocean. Lecomte begins his swim Saturday in Tokyo, Japan, and will finish in San Francisco, Calif. He’ll travel approximately 5,500 miles. In 1998, Lecomte became the first man to swim across the Atlantic Ocean, said he wanted to inspire others who face everyday struggles. “You may have a dream or have a goal, but you are scared to do it and afraid of leaving your comfort zone,” he said. “I see [the swim] as a way that we can all jump in the water at the same time. I will be in the water swimming, and when you think of someone doing something different, sometimes your

THE SWIM Follow Ben Lecomte during his trek across the Pacific Ocean by visiting www.thelongestswim.com or www.facebook.com/TheLongestSwim.

challenge doesn’t look that big after all.” Lecomte, who is originally from France, announced his swim in 2011 while attending UTA. He graduated in 2011 with a degree in architecture. Lecomte will swim for eight hours a day and rest at night on a support boat with his crew. Using GPS, he will start in the same location he stopped the day before. A Protective Oceanic Device will prevent sharks from getting too close to him. Lecomte said he sometimes ran into jellyfish while in the Atlantic Ocean. His wet suit protected all of his body except his hands and face. If he got stung, he kept swimming. He said the toughest part of the swim will be staySWIM continues on page 5

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The Shorthorn: Erika Dupree

Sara Blasdel, leasing consultant for Manchester Park, gives students information about the amenities at Manchester Park and other Landmark Residential apartment complexes at the fourth annual Shorthorn Housing Fair on Wednesday in the Palo Duro Lounge.

Students pass ‘Go’ at fair The Monopoly-themed event gives prospective residents a look at about 37 vendors. BY TRA NGUYEN The Shorthorn staff

Balloons, a bed, sweets and cash giveaways were featured Wednesday in the University Center Palo Duro Lounge. The fourth annual Shorthorn Housing Fair brought about 37 vendors to UTA for students to see what kind of living options they have around

Arlington. “There are a lot of apartments,” kinesiology senior Alan Beavers said. Beavers didn’t know about the fair until he walked by. He said he didn’t know there were so many apartments around campus. Beavers lives in Lancaster and said it takes him about 45 minutes to get to school. “I’m tired of spending all that money on gas,” Beavers said. Daniel Kruzic, advertising senior FAIR continues on page 4

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Fall Back-to-School Aug. 16 Safety Guide Sept. TBD Guide to Downtown Sept. 12 Election Guide Oct. 3 Dining Guide Oct. 10 Basketball Preview Nov. 7 Homecoming Nov. 14 Finals Madness Dec. 5 Fall Graduation Dec. 12

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London Olympics

Swimmer Le qualifies for U.S. trials

Page 6

14 14

BANNER SPACES

Tuesday, May May 8, 8, 2012 2012 Tuesday,

The Standard Standard The

Life Life

Tuesday • May 8, 2012 • Vol. 105 Issue 30

Briefs

Former MSU student charged with murder

JQH Arena to host three graduation ceremonies

There will be three graduation ceremonies May 18 at JQH Arena. The College of Arts and Letters, College of Education, College of Humanities and Public Affairs and the Global Studies majors will have a ceremony at 10 a.m. The College of Health and Human Services, College of Natural and Applied Sciences and the William H. Darr School of Agriculture will have their ceremony at 1:30 p.m. The College of Business Administration will have their ceremony at 5 p.m. Students who do not plan to participate in the spring 2012 commencement ceremony may pick up a diploma cover in the Office of the Registrar, Carrington Hall 320, starting May 14. Commencement ceremony participation is optional and does not affect your official graduation status.

Joplin celebrates tornado recovery with ‘Day of Unity’

The city of Joplin will be remembering those who lost their lives last year and celebrating the recovery of the city and community with a “Day of Unity” on May 22, 2012. The Red Cross will take part in the event, along with partner agencies, by providing a hydration station for those walking in the Walk of Unity. The walk will begin at 20th and Duquesne and take walkers through the disaster area and conclude at Cunningham Park. Red Cross Volunteers will be at Sam’s Club from 10 a.m. to 3 p.m with an informational booth on safety and disaster preparedness. For more information on the event, go to http://www.joplintornadoanniversary.com.

Steph Anderson/THE STANDARD

ROTC Alpha Team won the paintball tournament and the field hockey team took second place.

ROTC hosts paintball brawl By Megan Gates The Standard Athletes, fraternity and sorority life members and ROTC members

battled Friday at the first annual Bear Brawl Paintball Challenge held at Ozark Paintball in Ozark, Mo. The brawl, hosted by Missouri States’ ROTC – Reserve Officer Training Corps – had 15 teams from MSU athletics, fraternity and sorority life and ROTC competing for the first place trophy and title “Best of the Best.” Lt. Col. Troy Wisdom, department head of Military Science, said the brawl was put on in an effort to bring out Missouri State’s warrior ethos. “We want to bring out the best of the best and bring the best to come together and really get that warrior ethos out there,” he said. The ROTC program only opened the brawl to athletes and members of fraternity and sorority life this year, but plans to allow more student organizations to com-

Participants in Bear Brawl Paintball Challenge 15 teams competed from these groups: • Missouri State Athletics • Fraternity and Sorority Life • ROTC

pete in future brawls, Wilson said. “I think that’s a good start of the target audience to introduce to the Reserve Officer Training Corps,” he said. “Next year we’re actually going to expand it to all organizations.” Doug Schenck, recruiting operations officer for ROTC, said the brawl targeted the athletic teams and fraternity and sorority life members for its first year because many students within these organizations possess the scholarship, leadership and athleticism ROTC looks for in its own recruits. “All those three aspects: scholar, athlete, leader, you’ll find all three

of those aspects on most sports teams,” he said. “Many of the MSU teams, their collective GPAs are 3’s and above. And those are the kind of people that make outstanding officers.” ROTC covered the cost of the brawl, along with providing prizes and a free barbeque for the competitors, Schenck said. “This is all free for all the teams,” he said. “ROTC paid for it. They don’t have to pay a dime except for the gas to get out here.” Schenck denied to disclose the total cost of the event covered by ROTC. More importantly though, the brawl was a chance for students to get together, have fun and show off their skills in paintball for the afternoon. The matches were each four minutes long with teams earning points for shooting other competitors, capturing the other team’s flag and hanging it on their prospective forts and for forcing other See ROTC page 10

Calendar Blunt, Long speak at Ag Forum May 8 to May 14

Tuesday

Study Away 101 Information Session, 12:30 to 1:30 p.m. at PSU 315A

Student Government Association meeting, 5:30 to 7 p.m. at PSU 313 Senior Celebration Week 2012: Free Late Night Dining, 9 to 11 p.m. at Blair-Shannon Dining Hall

Wednesday

SAC Presents: May Day 2012, noon to 4 p.m. at the North Mall May Day Film Festival, 7 to 9 p.m. at PSU Theater

Thursday

Last Day of Classes, all day Military Science ROTC Spring Awards Day, 3:30 to 5 p.m. at Carrington Hall Auditorium

Students for a Sustainable Future meeting, 5:30 to 6:30 p.m. at Temple 105

Friday

Study Day, no classes SAC Presents: Finals Massages, 11 a.m. to 5 p.m. at Meyer Library Lobby Beartones 2012 Spring Concert, 7 to 9:30 p.m. at PSU Theater

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Final Exam Period, all day

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Final Exam Period, all day President’s Finals Week Breakfast, 10 to 11:59 p.m. at BlairShannon House Dining Center

By Amy Fuemmeler The Standard U.S. Sen. Roy Blunt expressed frustration with Congress not passing legislation that could potentially benefit the agriculture community during his speech at the annual agriculture forum hosted by Missouri State last Tuesday. “The House is doing a lot of work, passing a lot of bills, none of which will become law,” Blunt said. “The senate takes a totally different approach, which we don’t pass any bills and they don’t become laws either. The constitutional part of the government is just not running like you and I think it should.” The Missouri State University Collegiate Farm Bureau sponsored the forum held at the Christopher Michael Gulledge/THE STANDARD Bond Learning Center at the William H. Darr School of Sen. Roy Blunt spoke about the upcoming agriAgriculture. Blunt and Rep. Billy Long attended the forum to culture legislature to students at the forum. speak about current and upcoming agriculture legislature and to field questions from audience members. but one forum, and this was Long’s first. According to Samantha Warner, president of the MisJustin Mauss, a freshman agriculture education major, souri State University Collegiate Farm Bureau, this year was the 13th agricultural forum. Blunt has attended all See FORUM page 10

By Jon Poorman The Standard

The Standard recently conducted an interview with Kelli Farris, MSU’s assistant director for co-curricular involvement, to discuss how SOFAC is organized, how it works and what actions students need to take to get the funding they feel they need. Farris said SOFAC receives a portion of the money brought in through student involvement fees, paid every year by MSU students. “Those dollars come into SOFAC and then student organizations can submit proposals for funding,” Farris said. “They are informed about those proposals at the very start of the year during their organization orientations, so every student organization on campus learns about what

MSU plans to build new apartments near campus

specific meeting based on when their proposal was received,” Farris said. “It is completely first come, first served. It’s SOFAC’s duty to review those proposals, listen to the presentations that are made by each of the organizations as they come to their meeting, and then make a decision based on their proposal of how much they should be funded.”

By Anna Thomas The Standard In the last seven years, Missouri State has not only changed its name, but residential life surrounding the campus. The removal of the Dogwood Apartments, the dorm renovations and the new Foster Recreation Center are just some of the projects the university has been working on. Now, another project is in the works. Students can expect to see brand new apartment-style living on Walnut Street. Even though it has yet to be named, the expectations for the new housing are high and Gary Stewart, director of residence life and services, is not only enthusiastic about it, but ready to start the project, he said. “We’re getting closer and closer to it becoming a reality,” Stewart said. This reality will be an apartmentstyle living complex on Walnut Street behind Kentwood. It will include 295 beds, with 114 individual apartments and the other rooms for two or four people. The suites will include a private bedroom for each resident. The complex will include amenities such as fully furnished rooms, study lounges, Wi-Fi, indoor bike storage, a top-of-the-line kitchen on the main floor and access to the courtyard and businesses such as a bookstore and Einstein Bros. Bagels. Paige Jenkins, the student member of the MSU Board of Governors, said the exterior will look great. “They took samples of the

See SOFAC page 10

See WALNUT page 9

SOFAC helps fund student organizations Many student organizations use it. Many depend on it. It’s Missouri State’s Student Organization Funding Allocation Council, and it gives out thousands of dollars to MSU student groups every year. Knowing about the opportunities SOFAC provides is essential for any group that is interested in receiving much-needed funding. There are 19 student organizations on campus that have received the yearly maximum funding of $5,000 in the 2011-12 school year, such as Psychology Club, MSU Ice Bears hockey team and the Society for Technical Communication.

By Megan Gates The Standard A former Missouri State student has been charged with murder following a shooting Saturday near the Missouri State campus. He remains at large. Joshua K. Brown, 21, has been charged with second-degree murder in the death of Javon Carter, 20, with armed criminal action. Brown attended Missouri State until March 2011 when he withdrew, according to Earle Doman, vice president of student affairs for MSU. There are no behavioral records on file for Brown, Doman said. The Springfield Police Department responded to a call of shots being fired at 1134 S. Maryland Ave., about a block south of the MSU parking lots on Grand Street, at noon on Saturday, May 5, according to an SPD news release. “Upon arrival, Brown officers found 20year-old Javon L. Carter, from Springfield, in the front yard suffering from what appeared to be a gunshot wound,” the release said. “He was transported to the hospital where he was pronounced dead later in the afternoon.” Another individual was also treated for minor injuries from a gunshot wound, according to the release. Missouri State issued a crime alert to the campus community at approximately 7:30 p.m. on May 5 urging anyone with information about Brown to contact the Springfield Police Department at 417-8641810, or 911 for immediate assistance. At the time the crime alert was released, the university said there was “not any known connection to the university,” but that the identity of the suspect was unknown at that time.

SOFAC is and how that process works.” Farris said once the proposals are received, SOFAC can begin to make decisions about how much

money they want to allocate to each student organization. “They would submit a proposal, then they are assigned to a

Summer

Wahlberg’s teddy teddy bear bear came came Wahlberg’s to life. life. Now, Now, over over 20 20 years years to later, he he still still hasn’t hasn’t left. left. From From later, the the mind mind that that brought brought you you “Family Guy” Guy” and and “American “American “Family “That’s My My Boy” Boy” (Adam (Adam Dad!” any if that that gives gives you you any “That’s Dad!” if ideas. ideas. 7/20 – – “The “The Dark Dark Knight Knight 7/20 Rises” (Christian Bale, Anne Rises” (Christian Bale, Anne Hathaway and and Tom Tom Hardy) Hardy) Hathaway THE BIGGEST BIGGEST EVENT EVENT OF OF THE THE SUMMER. SUMMER. It’s It’s the the end end THE of Nolan’s Nolan’s trilogy, trilogy, possibly possibly of even the end of Batman. even the end of Batman. 7/27 – – “The “The Watch,” Watch,” forfor7/27 merly “Neighborhood “Neighborhood Watch” Watch” merly (Vince Vaughn, Vaughn, Ben Ben Stiller, Stiller, (Vince Jonah Hill Jonah Hill and and Richard Richard Ayoade) A group of dads form Ayoade) A group of dads form neighborhood watch watch only only to to aa neighborhood find themselves themselves defending defending the the find neighborhood from from an an alien alien neighborhood invasion. invasion.

Continued Continued from from page page 44

Sandler and and Andy Andy Samburg) Samburg) Sandler After having having fathered fathered and and After raised raised aa son son while while still still aa teen, teen, the two two haven’t haven’t seen seen each each the other for for years. years. Until Until dad dad other decides it’s it’s time time for for the the two two to to decides reconnect. reconnect. 6/22 6/22 – – “Abraham “Abraham Lincoln: Lincoln: Vampire Hunter” Hunter” (Benjamin (Benjamin Vampire Walker and and Dominic Dominic Cooper) Cooper) Walker Based off off the the novel, novel, this this Based movie tells tells of of an an alternate alternate hishismovie tory in which the president tory in which the president hunted and and killed killed those those pesky pesky hunted vampires in in his his youth. youth. Looks Looks vampires to be be chock chock full full of of action action and and to fun. fun. “Brave” (voices (voices of of Billy Billy “Brave” Connelly and and Emma Emma ThompThompConnelly son) Pixar’s Pixar’s latest, latest, this this time time son) with aa female female protagonist protagonist who who with wants to to pave pave her her own own way way in in wants life but but in in doing doing so so bring bring life chaos to to her her kingdom. kingdom. Now Now chaos she must must rely rely on on her her bravery bravery she to undo undo the the curse. curse. to 6/29 – – “GI “GI Joe: Joe: RetaliaRetalia6/29 tion” (Channing (Channing Tatum Tatum and and tion” Dwayne Johnson) Johnson) II absolutely absolutely Dwayne hated the the first first movie. movie. But But it it hated seems that that in in “Retaliation” “Retaliation” seems most of of the the original original team team has has most been killed killed and and they they bring bring in in been The Rock Rock to to get get some some paypayThe back. If If it it has has The The Rock, Rock, who who back. saver, seems to to be be aa franchise franchise saver, seems I’ll watch watch it. it. I’ll

July: July:

7/3 – – “The “The Amazing Amazing SpiSpi7/3 der-Man” (Andrew (Andrew Garfield Garfield der-Man” and Emma Emma Stone) Stone) A A reboot reboot of of and reboot. Peter Peter Parker Parker is is back back aa reboot. in high high school school and and gets gets bitten bitten in by by aa radioactive radioactive spider, spider, only only this one one seems seems to to be be aa little little this darker than than before. before. darker 7/13 – – “Ted” “Ted” (Seth (Seth McFarMcFar7/13 lane and and Mark Mark Wahlberg) Wahlberg) Due Due lane to a childhood wish, to a childhood wish,

August: August:

8/3 – – “The “The Bourne Bourne LegaLega8/3 cy” (Jeremy (Jeremy Renner Renner and and cy” There was was Edward Norton) Norton) There Edward never just just one. one. A A new new agent agent never finds himself himself the the target target of of the the finds CIA. CIA. “Total Recall” Recall” (Colin (Colin FarFar“Total rell, Kate Kate Beckinsale Beckinsale and and JesJesrell, sica Biel) Biel) A A remake remake of of the the sica 1990 Arnie Arnie flick, flick, aa man man goes goes 1990 for some for some virtual virtual vacation vacation memories only only to to find find out out that that memories there are are some some memories memories in in there his head head that that he he didn’t didn’t know know his were there. there. Some Some are are potenpotenwere tially very very dangerous. dangerous. tially 8/17 – – “The “The Expendables Expendables 8/17 2” (Stallone, Willis, 2” (Stallone, Willis, Schwarzenegger, Norris, Schwarzenegger, Norris, Lundgren, Statham, Statham, Li, Li, Lundgren, Hemsworth, Couture, Couture, Van Van Hemsworth, Cruz) It’s Damme, Cruz) It’s pretty pretty Damme, much going to to be be just just like like the the much going first one, one, but but with with more more action action first stars and and more more dead dead bodies. bodies. II stars still still think think poor poor Steven Steven Segal Segal is is waiting by by the the phone. phone. waiting Well, that that should should just just about about Well, tide you you over over until until the the semessemestide ter starts starts again. again. Happy Happy viewviewter ing! ing!

WEEKLY FEATURES

Artsfest

Continued from from page page 55 Continued

Akre, aa member member of of the the SpringSpringAkre, field Roller Roller Girls Girls committee committee field for community community development, development, for helped helped spread spread the the word word by by passing out out flyers flyers advertising advertising passing their next next bout bout coming coming up up on on their May 20th 20th at at 6:00 6:00 p.m. p.m. at at May Skateport on on South South Glenstone Glenstone Skateport Avenue. Avenue. “We’ve had had aa lot lot of of people people “We’ve stop, so so many many people people say say ‘no ‘no II stop, didn’t know know there there was was roller roller didn’t derby’ and and we we get get to to tell tell them them derby’ all about what we’re passionall about what we’re passionate about. about. It’s It’s amazing,” amazing,” Akre Akre ate said. said. Also roaming roaming around around the the Also crowded streets streets were were staples staples crowded

Sabbath

Continued from from page page 55 Continued

Warren Sandwell Sandwell shared shared Warren the other other half half of of the the workload workload the on lead lead vocals vocals and and drumming. drumming. on He is is drummer drummer and and aa backup backup He vocalist for for The The Bootheel—a Bootheel—a vocalist set of of Springfield Springfield legends legends if if set ever there there were were any. any. He He said said he he ever owed Wilson Wilson $5 $5 for for bleeding bleeding owed on the the stage. stage. on “In The The Bootheel, Bootheel, we we play play “In mostly originals originals but but we we do do aa mostly few covers, covers, so so we’re we’re used used to to few learning other other people’s people’s stuff,” stuff,” learning he said. said. “Obviously, “Obviously, it’s it’s pretty pretty he little easy but but it it just just takes takes aa little easy time time when when you’re you’re playing playing aa full set set of of other other people’s people’s stuff. stuff. full So it it wasn’t wasn’t anything anything out out of of So the ordinary ordinary for for us.” us.” the Sandwell has has been been aa fan fan of of Sandwell Sabbath Sabbath all all of of his his life, life, seeing seeing very early early on on the the deep deep impact impact very the band band has has had had on on not not only only the the metal metal genre, genre, but but rock rock ‘n’ ‘n’ the roll in in its its entirety. entirety. roll

of the the yearly yearly Artsfest. Artsfest. People People of have been been delighted delighted or or have depending on on your your level level of of depending observation, horrified, horrified, by by observation, miniature horses horses Trouble Trouble and and miniature Mighty Moe Moe for for years years now. now. Mighty Owners Jean Jean Peszka Peszka and and her her Owners husband travel travel to to the the fest, fest, husband horse in tow, from Harrison horse in tow, from Harrison Ark., each each year. year. Ark., Kids, ponies ponies and and lots lots of of Kids, dogs are are assumed assumed attendees attendees of of dogs the Walnut Walnut Street Street arts arts festifestithe vals, each year year by by vals, presented presented each the Springfield Springfield Regional Regional Arts Arts the Council and and managed managed by by the the Council Urban Districts Districts Alliance. Alliance. Urban Community Event Event CoordinaCoordinaCommunity tor Sarah Hough coordinates tor Sarah Hough coordinates and manages manages Artsfest, Artsfest, as as well well and as Cider Cider Days, Days, Taste Taste of of as Springfield and and more more of of Springfield Springfield’s community Springfield’s community

events. events. “We tried tried really really hard hard this this “We year to to have have aa mix mix of of returning returning year artists and and new new artists,” artists,” Hough Hough artists said. Turnout Turnout has has been been good, good, II said. about think people people are are excited excited about think the warmer warmer weather weather and and getgetthe ting out out and and doing doing stuff stuff and and ting the crowd has has been been steady.” steady.” the crowd For once, once, Artsfest Artsfest wasn’t wasn’t For drenched in in aa torrential torrential downdowndrenched pour. Previous Previous festivals festivals have have pour. been subjected subjected to to inclement inclement been weather pretty pretty persistently persistently but but weather this year’s year’s event event was was marked marked this by warmer warmer weather weather and and aa by nearly cloudless cloudless sky. sky. It It got got nearly pretty toasty toasty but but Balance Balance FitFitpretty ness Studio Studio set set up up aa mister mister to to ness keep crowds crowds cool cool and and food food keep took care care of of the the rest. rest. vendors took vendors Downtown favorites, favorites, the the Downtown Aviary Café Café set set up up shop shop on on the the Aviary

street offering offering tasty street tasty paninis paninis along along with with their their sweet sweet crêpes. crêpes. Backyard Backyard Burger, Burger, Crosstown Crosstown BBQ, BBQ, FireLight FireLight Pizza Pizza CompaCompany ny and and downtown downtown cupcake cupcake bakery, bakery, The The Cup Cup all all tempted tempted festivalgoers festivalgoers with with tasty tasty treats. treats. An An overall overall success, success, the the total number in attendance total number in attendance won’t won’t be be available available till till later later but but previous previous fests fests have have boasted boasted numbers and it it numbers over over 20,000 20,000 and doesn’t doesn’t seem seem to to be be slowing slowing down. down. The The Urban Urban Districts Districts Alliance Alliance starts starts planning planning the the event event in in December December and and folfollowing lowing aa short short celebratory celebratory break break after after Artsfest Artsfest will will be be hard hard at at work work planning planning SpringSpringfield’s field’s next next community community event, event, Cider Cider Days, Days, coming coming up up this this September. September.

“You know, know, these these bands bands “You like Zeppelin Zeppelin and and The The Beatles Beatles like are the the obvious obvious stuff,” stuff,” he he said. said. are “Black Sabbath Sabbath seems seems kind kind of of “Black but you you do do have have to to dig dig obvious but obvious little deeper deeper to to get get into into it, it, it’s it’s aa little not quite quite so so mainstream. mainstream. So So not when II found found them them that that was was when one of of the the first first things things that that one changed my my mind mind about about what what changed rock ‘n’ ‘n’ roll roll could could sound sound like. like. II rock think it’s it’s like like that that with with everyeverythink body.” body.” Sandwell illustrated illustrated many many Sandwell of the the misconceptions misconceptions about about of particular the the Sabbath—in particular Sabbath—in notion that that their their songs songs are are simsimnotion ply aa wall wall of of drowning drowning noise noise ply and horror. horror. and not all all of of “It’s not not all all scary; scary; not “It’s Black Sabbath Sabbath is is heavy heavy metal, metal, Black or death death metal, metal, some some of of it it you you or could barely barely call call metal,” metal,” he he could said. “A “A lot lot of of it it is is just just heavy heavy said. blues, and and rock rock ‘n’ ‘n’ roll, roll, even even blues, bordering bordering on on psychedelic psychedelic in in some moments. moments. They They have have aa some really full, full, dynamic dynamic sound, sound, it’s it’s really not just just heavy heavy riffs riffs and and loud loud not drums and and high high vocals, vocals, there’s there’s drums aa lot lot of of depth depth to to it, it, and and they’re they’re

very creative, creative, more more than than most most very people give give them them credit credit for for and and people think that that has has lent lent to to their their II think success.” success.” Sandwell stressed, stressed, as as RumRumSandwell sey had, had, that that they they are are unsure unsure as as sey to whether whether or or not not Children Children of of to Grave will will reunite reunite for for the Grave the another tribute tribute to to Sabbath, Sabbath, but but another that he he will will remain remain consistentconsistentthat ly busy busy with with many many other other projprojly ects. ects. “This Black Black Sabbath Sabbath thing thing “This was aa one-time one-time thing, thing, we we was might dig dig it it up up again again and and do do it it might in the the future,” future,” he he said. said. “We “We do do in have aa lot lot of of shows shows coming coming up up have Jarrett end-ofend-ofincluding the the Jarrett including year party party for for the the kids. kids. We’re We’re year doing that that one one for for the the children children doing at Jarrett Jarrett Middle Middle School, School, at which is is going going to to be be aa lot lot of of which fun. Obviously Obviously we we have have aa lot lot fun. of club club shows shows locally locally and and of regionally coming coming up up too, too, so so regionally just just look look for for The The Bootheel Bootheel and and you’ll find find us.” us.” you’ll At the the end end of of the the show, show, At Sandwell removed removed his his long long Sandwell black wig, wig, revealing revealing closely closely black trimmed trimmed hair, hair, and and said said it it was was

just as as much much aa challenge challenge findfindjust right look look as as it it was was ing the the right ing organizing the the event. event. organizing “I had had to to do do my my best best to to look look “I like Ozzy,” Ozzy,” he he said said with with aa like laugh. “I’ve “I’ve got got short short hair hair and and laugh. Ozzy doesn’t doesn’t have have short short hair hair Ozzy and II can’t can’t get get up up there there and and and pretend to to be be Ozzy Ozzy with with short short pretend hair, everyone everyone would would call call me me aa hair, punk. So So we we found found it it at at Party Party punk. City and and it’s it’s actually actually aa wig wig for for City girl, they they didn’t didn’t have have any any guy guy aa girl, wigs that that looked looked like like that.” that.” wigs Overall, Sandwell Sandwell said said he he Overall, pleased with with was more more than than pleased was evening and and the the overoverthe evening the whelming reaction reaction from from the the whelming crowd as as audience audience members members crowd flooded the the smoking smoking area area folfolflooded lowing the the show show to to give give him him lowing their praise. praise. their “You always always roll roll the the dice dice “You no matter matter what what you you do, do, no whether it’s it’s originals originals or or aa tribtribwhether ute ute show show like like this,” this,” he he said. said. “But it it was was just just fantastic, fantastic, ten ten “But out of of ten, ten, five five stars, stars, whatever whatever out you want want to to call call it, it, A+, A+, and and II you think the the audience audience felt felt that that think way was aa lot lot of of fun.” fun.” way too. too. It It was

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dayle.msu.standard@gmail.com wil.msu.standard@gmail.com derek.msu.standard@gmail.com

Advertising Manager: Sandy King 417-836-5524 SandyKing@missouristate.edu

The Standard Missouri State University 901 S. National Avenue Springfield, MO 65897 Fax 417-836-5524 msu.standard@gmail.com

PRINT ADRAX

2012 - 2013

WEB

GET NOTICED!

G EMT O NB OITLI C E ED!

WHY ADVERTISE IN OUR

DAILY PAPER? More than 41,000 Michigan State students are from out of town and The State News is their first and closest source of information. They look to our paper for sports, local news, entertainment and campus resources. As shown below by our distribution map, with more than 265 drop-off locations, we are everywhere they are. We are in the classroom, at the bus stop and in their dorms. With more than 15,000 students living on campus, Michigan State is the largest single campus housing system in the nation. Not only do these students call campus home, but about 64% of them do not have their own transportation. If that's not a captive audience, what is?

ADVERTISING OFFICE Phone: 517.432.3010 Fax: 517.432.3015 www.statenews.com

Gra

WE ARE EVERYWHERE STUDENTS ARE THROUGH ADRAX, POST-ITS, MOBILE AND ONLINE SPONSORSHIPS ADRAX Itâ&#x20AC;&#x2122;s hard to ignore these large process color ads above the newspaper bins where students pick up the paper. They are in the busiest lecture halls where more than 400 students are in a single class, as well as the largest dorms where as many as 2,400 students live. Whether or not students are picking up the paper, they are exposed to your ad and, at the end of the day, when the papers are gone, your message is still getting exposure. POST-ITS Post-it ads are a great option for front-page exposure. These sticker ads are in process color and placed above the fold drawing the eye to the ad as soon as the paper is picked up. MOBILE Students are no longer waiting to get answers; they are logging on and finding them right on their phones along with puzzles and games. Mobile advertising puts you right in their hands. ONLINE SPONSORSHIPS Want students to see your ad on a daily basis? Become an email sponsor; these daily emails are sent out to subscribers informing them of the latest breaking news. Press conferences, interviews and more can be found in the videos at statenews.com. Become a video sponsor to get your brand on the home page.

Riv er A ve.

127 Michigan Ave.

496

127

Each represents a paper drop for The State News

MICHIGAN STATE UNIVERSITY

DAILY DEADLINES

PUBLICATION

DAYS SEPTEMBER 2012 M

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

S 7 14 21 28

1 8 15 22 29

DECEMBER 2012

2 9 16 23 30

3 10

17 24 31

4 11 18 25

W 5 12 19 26

T 6 13 20 27

3 10 17 24 31

4 11 18

5 12 19 26

W 6 13 20 27

T 7 14 21 28

Publication Day

Deadline

Monday

Wednesday 3:00 p.m.

Tuesday

Thursday 3:00 p.m.

Wednesday

Friday 3:00 p.m.

Thursday

Monday 3:00 p.m.

Friday

Tuesday 3:00 p.m.

2 9 16

23 30

3 10 17 24 31

4 11 18 25

F 7 14 21 28

1 8 15 22 29

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

5 12 19 26

1 8 15 22 29

2 9 16 23 30

S 7 14 21 28

1 8 15 22 29

JUNE 2013

2 9 16 23 30

3 10 17 24

4 11 18 25

6 13 20 27

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

S 7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

1 8 15 22 29

2 9 16 23 30

3 10 17 24

FEBRUARY 2013 F

4 11 18

5 12 19 26

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22

2 9 16 23

MAY 2013 F

5 12 19 26

6 13 20 27

5 12 19 26

6 13 20 27

7 14 21 28

JULY 2013

Liner Deadline is 2 p.m., one working day prior to publication.

APRIL 2013 F

Display Deadline for classified advertising is 3 p.m., three days prior.

NOVEMBER 2012

JANUARY 2013

MARCH 2013 S

Late copy will be assessed a $25 fee.

OCTOBER 2012

CLASSIFIED

RETAIL

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

AUGUST 2013 F

5 12 19 26

6 13 20 27

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23

3 10 17 24 31

* Summer dates are tentative

PUBLICATION

10/16: Fall Housing Guide 12/10: Finals Survival Guide (F) NON-PUBLICATION 1/18: MLK, Jr. Edition TBD: Spring Housing Guide SPECIAL SECTION

3/18: NCAA Brackets TBD: Best of MSU 4/29: Finals Survival Guide (S) 6/28: Mail Home 1

7/26: Mail Home 2 8/23: Welcome Week

LOCAL BULK CONTRACT

$2,580

FULL RETAIL PAGE 6 COL. X 20 INCHES (11 in. x 20 in.)

$645

1/4 PAGE 3 COL. X 10 IN. (5.41 in. x 10 in.)

Inches

1 Year

300”- 499”

$17.10

500”- 699”

$16.70

700”- 899”

$16.50

900”- 1299”

$16.10

1300”- 1799”

$15.90

1800”- 2599”

$15.50

2600”- 4199”

$15.10

4200”- 5999”

$14.80

6000” +

$14.60

LOCAL FREQUENCY CONTRACT Requires running in 22 or 44 consecutive publishing weeks.

$1,290

$172.00

1/2 PAGE 6 COL. X 10 IN. (11 in. x 10 in.)

Inches/Week

1 Year

6 Months

3-6”

$15.60

$17.20

7-19”

$15.20

$17.00

20-39”

$15.00

$16.70

40”+

$14.80

$16.50

COLOR CHARGE

1/16 PAGE 2 COL. X 4 IN. (3.55 in. x 4 in.)

Color charges are in addition to regular space charges. No minimum size is required.

$322.50

1/8 PAGE 3 COL. X 5 IN. (5.41 in. x 5 in.)

1 Color

$175

2 Color

$350

Process color

$500

DEADLINES $86.00

BUSINESS CARD 2 COL. X 2 IN. (3.55 in. x 2 in.) *Rates above reflect open rate charge

RETAIL RATES

Copy received after deadline will not be guaranteed a proof. Late copy will be assessed a $25 fee. Publication Day

Deadline

Monday

Wednesday 3:00 p.m.

Tuesday

Thursday 3:00 p.m.

Wednesday

Friday 3:00 p.m.

Thursday

Monday 3:00 p.m.

Friday

Tuesday 3:00 p.m.

RETAIL COLUMN MEASUREMENTS

1 2 3 4 5 6

Column Columns Columns Columns Columns Columns

= 1.69 = 3.55 = 5.41 = 7.27 = 9.13 = 11.00

inches inches inches inches inches inches

LOCAL OPEN RATE $21.50

1’’

ONE COLUMN INCH (actual size)

Retail display ad sizes start at 1 column wide by 2 inches deep.

1.69’’

CLASSIFIED BULK CONTRACT Inches

1 Year

300”- 699”

$15.00

700”- 1299”

$14.80

1300”- 1899”

$14.60

1900”- 2699”

$14.30

2700”- 3499”

$13.80

3500” +

$13.60

CLASSIFIED FREQUENCY CONTRACT Requires running in 22 or 44 consecutive publishing weeks.

Inches/Week

1 Year

6 Months

5-9”

$13.60

$15.20

10-19”

$13.40

$15.00

20-39”

$13.20

$14.70

40-59”+

$13.00

$14.40

$3,096

FULL CLASSIFIED PAGE 9 COL. x 20 INCHES (11 in. x 20 in.)

$860

5 COL. x 10 IN. (6.05 in. x 10 in.)

DISPLAY DEADLINE Deadline for classified display advertising is 3:00 p.m., three working days prior to publication.

$1,548

9 COL. x 10 IN.

CLASSIFIED LINER RATE

(11 in. x 10 in.)

The progressive rate schedule makes it economical to run an ad for a longer period of time, ensuring that your ad obtains maximum readership at a minimum cost. Classified liner ads are prepaid.

DAYS

$206.40

3 COL. x 4 IN. (3.58 in. x 4 in.)

1-5 days

$ 2.50 per line per day

6-9 days

$ 2.30 per line per day

10+ days

$ 2.10 per line per day

CONTRACTS 1 year

$1.50 per line per day

5 col. x 5 in.

6 months

$2.00 per line per day

(6.05 in. x 5 in.)

LINER DEADLINE

Deadline is 2:00 p.m., one working day prior to publication. Classified liner ads are also online at www.statenews.com.

EXTRAS/FEATURES Bold Words (10 word limit)

40¢ per word per day

Boxed Liners

$2.00 per day

Featured Classified

$2.00 per day

(ad appears on front page of www.statenews.com)

$430

5 COL. x 5 IN. (6.05 in. x 5 in.)

$68.80

2 COL. x 2 IN. (2.34 in. x 2 in.)

*Rates above reflect open rate charge

CLASSIFIED COLUMN MEASUREMENTS Column Columns Columns Columns Columns Columns Columns Columns Columns

= 1.11 = 2.34 = 3.58 = 4.81 = 6.05 = 7.29 = 8.52 = 9.76 = 11.00

inches inches inches inches inches inches inches inches inches

ONE COLUMN INCH

1’’

1 2 3 4 5 6 7 8 9

(actual size)

Classified display ad sizes start at 1 column wide by 1 inch deep.

1.11’’

CLASSIFIED RATES OPEN RATE $17.20

RATES FOR ADDITIONAL

ADVERTISING 85% OF THE

MSU COMMUNITY READS

THE STATE NEWS WITHIN THIS WEEK!

PREPRINT RATES Frequency preprint discounts are available with a yearly contract. Five or more insertions earn a 10% discount. 2 4 6 8

pages pages pages pages

for for for for

$81.00 $83.00 $85.00 $87.00

MECHANICAL REQUIREMENTS • The State News advertising department must receive at least one complete copy/ example of the proposed insert for review of acceptability before shipment.

FRONT PAGE ADS Single advertiser, full color 6 column x 2 inch spaces.

NEW!

$1,000 per day

• If preprints are shipped prior to notice of acceptance, The State News will not be responsible for loss or cost of returning the shipment.

PUZZLES

• Minimum size 4” x 6”

Puzzle spaces are sold as 1 column x 2 inch spaces.

• Maximum size 11” x 13”

Year contract: $30.00 per day 1 semester contract: $40.00 per day Interim open rate: $50.00 per day

SUDOKU Sudoku sponsorship ads are sold as 2 column x 1 inch spaces. Year contract: $50.00 per day

ADRAX Posters are printed on high gloss; 17”x 21” AdRax Deadlines: 30-45 days prior to publication Contracts are available

• Folding of poster format inserts and other inserts constitutes additional pages. • Deadline for approval of material is 7 business days prior to publication; cancellation is 5 days prior. • Complete preprint shipment must arrive no later than 5 days before the desired day of publication. • A composition charge will be assessed if the insert is produced by The State News.

1-3 AdRax: $500 per rack per month

POST-ITS All Post-Its must be 3” x 3” $2,000 Color is included in the price, must run 19,000 Advertiser may pay a printer to print them or we may do it for them. Post-its must be shipped directly to our printer.

SHIPPING INFO

Minimum order is 19,000 Ship in cartons or skids to: The State News c/o Michigan Web Press 10441 Enterprise Dr. Davisburg, MI 48350

COPY, ADVERTISING, & CREDIT TERMS ADVERTISING POLICIES All advertising submitted for publication in The State News is subject to acceptance by the newspaper, and The State News reserves the right to reject copy at its sole discretion at any time prior to publication. The State News will not knowingly publish any advertisement that fosters the evading of or violates any federal, state or local laws or encourages discrimination against any individual group or business on the basis of race, age, gender, sexual orientation, color, creed, religion, national origin, ancestry or disability.

COPY REGULATIONS Minimum accepted advertisement size is 1 column wide by 2 inches deep for display and 1 column wide by 1 inch deep for classified. Advertisements that are deeper than 17 inches will be billed for the full depth of the page (20 inches). Unless otherwise noted, no position will be sold or guaranteed. By having an advertisement printed in The State News, the advertiser is purchasing space and circulation only. The advertiser assigns to The State News all rights, title and interest to all original art produced by The State News. Contracted space is for the sole use of the signing advertiser and may not be used by another advertiser. The advertiser assumes full liability for advertisements and links (both print and online) and agrees to hold The State News harmless for any claims that result from the advertiser providing material that could result in illegal use (i.e. providing copyrighted artwork without authorization). All advertisements shall have a clear statement of a bona fide offer or announcement made in good faith. Advertisements placed by anonymous advertisers will not be published. Advertisers must provide name, business name, address and phone number to The State News. Advertisements simulating news must carry the words â&#x20AC;&#x153;Paid Advertisement.â&#x20AC;? All political ads must be prepaid with copy and carry all information required by law (i.e. Paid Political Advertisement, Paid by Committee for Jane Doe, John Doe, Treasurer). Classified advertisements will not intentionally be misclassified at the request of advertisers. Advertising copy delivered electronically is not considered camera-ready and is subject to the same deadlines. Copy received after deadline will not be guaranteed a proof. Late copy will be assessed a $25 fee. The State News makes every effort to produce error-free ads; however, if an error should occur, the advertiser must notify the advertising manager or adviser within two business days of the error. The State News may cancel charges for the portion of ad that is rendered valueless by the error. The State News is not responsible for errors on advertisements in which advertising copy is delivered past deadline. Copy regulations are subject to change without notice.

PAYMENT & CREDIT TERMS Prepayment for advertisements is required unless the advertiser has established credit with The State News. New businesses must prepay for 6 months to establish satisfactory credit. Applications are available at: advertise.statenews.com. Advertisers with approved credit will receive monthly statements. All unpaid charges are subject to a 1.5% finance charge, compounded monthly (18% annually). Advertisers who exceed their credit limit or have an outstanding balance for more than 90 days will be denied further advertising until payment is made. Service charge for all returned checks is $40.00.

ADVERTISING ONLINE WEB RATES (3)

(3)

(2) (1)

(4)

CPM

TIME

Large Rectangle (1) 300 pixels x 250 pixels

$15/1,000 (min 50,000/$750)

$300/week $750/month

Leaderboard (2)

728 pixels x 90 pixels

$11/1,000 (min 50,000/$550)

$200/week $500/month

Button (3), placed at top of page 120 pixels x 90 pixels

$7/1,000 (min 50,000/$350)

$125/week $300/month

Button (4) , placed in right-hand rail 120 pixels x 90 pixels

$5/1,000 (min 50,000/$250)

$75/week $200/month

(4)

SPONSORSHIP OPPORTUNITIES Email Sent out daily with highlights for new posted stories 120 pixels x 60 pixels Puzzle Solutions Appear at statenews.com as a sponsor on the puzzle solutions page

$50/month

Featured Classified Appear on the front page of statenews.com as a sponsor for the featured classified box; this box is present on each page of the website 234 pixels x 60 pixels

$400/month

Mobile Web (5) Be seen when statenews.com is viewed from a mobile phone. 234 pixels x 60 pixels

$100/month

Multimedia Sponsor the Multimedia player and be seen anytime someone watches a video or looks at a photo gallery 728 pixels x 90 pixels Web Submission Requirements • All files must be no larger than 80KB at 72ppi and using RGB color • Files must be in GIF, PNG, JPG, or SWF Format • SWF Files should use the ‘clickTag’ attribute

MOBILE WEB WITH MOBILE WEB, WE’RE EVERYWHERE YOU ARE. REACH STUDENTS ANY TIME, ANYWHERE.

(5) Phone

$200/month

ONLINE HOUSING GUIDE FEATURES • • • • • • • •

Easy search and advance search options Search by rent, housing types, and amenities Sort results by rent, location, or bedrooms Include location and contact information Link to web page Google Map for each listing List price per month or per person Unlimited character summary; include all the details you want! • Upload photos • Upload documents, brochures, or applications • Upload videos

ONLINE HOUSING GUIDE PRICING First Property Listed

$150/month

1-6 Additional Properties

$35/property/month

7+ Properties

See your Account Executive for additional information

WE OFFER THE ONLY ONLINE HOUSING GUIDE FOR STUDENTS RUN BY STUDENTS.

ONLINE HOUSING GUIDE BENEFITS • Reach students looking for housing and parents seeking housing for their student! • Easily update your properties with your personal online account. Your new information, picture uploads, videos, and listing updates can be changed, often and quickly, to meet your needs. • No more redundant typing, easily list amenities with our online checklist. • Conveniently activate properties at peak months and de-activate them during off seasons. De-activated property listings will be saved for you to reactivate later. • Affordable monthly cost.

PRINT DIGITAL & MECHANICAL SPECIFICATIONS DESIGN SERVICES There is no charge for normal typesetting, layout and/ or design work. For extensive design or graphic services, charges may be assessed if necessary. All charges will be discussed prior to services rendered. All photos and advertisements produced by The State News remain the property of The State News.

RESOLUTION • 225 ppi preferred (200 ppi minimum) for image files sized at 100%. • Line art (bitmap) should be 300 ppi minimum. • Rasterized text should be 300 ppi minimum. • DO NOT use art from your web site, as 72 ppi web images print poorly.

THE MSU COMMUNITY

GENERATES OVER $12 MILLION PER MONTH

AD SIZES Our daily broadsheet pages are 11 inches wide and 20 inches tall. Ads must be as many inches deep as they are columns wide (for example, a 3-column ad must be at least 3” tall).

COLOR 4-color (process): please verify that your files are CMYK, rather than RGB, so they will print properly. Spot color: please make sure that your file will ONLY print on one spot color plate and one black plate. Make sure that any black & white text or art used in your color ad only appears on the black plate. Not sure if your file is correct? Give us a call. We’re glad to help. 517-432-3014

PROCESS

SPOT

GREYSCALE

FORMAT OPTIONS PDF - preferably created with “Adobe Distiller.” The “print” and “press” presets in Distiller are good defaults if you’re not sure what to use. All fonts must be embedded. All native Adobe files (Illustrator, InDesign and Photoshop - standard or CS). Please include any linked files and convert all text to outlines. .eps (encapsulated PostScript files) NOTE: Ads designed in non-professional design applications will have to be recreated by our design staff due to limitations in generating professional printing files. Unfortunately, we do not support MS Publisher and cannot open its native (.pub) files. Direct questions to our graphic artists at: (517) 432-3014 You may also direct technical questions to our creative adviser: Travis Ricks: 517-432-3004

CHECKLIST • Are all fonts and art included? • Does your color separate properly? • Is your ad the correct size? See retail and classified rates for column sizes. • Is your art properly sized for its inclusion in your ad? • Is your art’s resolution 200 ppi or better? • Can you print it? The State News reserves the right to substitute a similar typeface if your font is unusable.

FILE SUBMISSION FTP is the preferred method. Most FTP clients should work.

Host: snftp.statenews.com User: snews Password: adv Directory: /

E-mail You may e-mail small (up to 5MB) files directly to: ads@statenews.com Please include your account executive’s name in the subject line.

Classified 6 column

5 column

4 column

FAX: 517.432.3015 FALL & SPRING HOURS: Monday - Friday 9 am - 5 pm SUMMER OFFICE HOURS: Monday - Friday 9 am - 4 pm AFFILIATIONS: College Newspaper, Business and Advertising Managers (CNBAM), Associated Collegiate Press, Michigan Collegiate Press Association, Western Association of University Publishing Managers.

1 column

2 column

3 column

3 column 2 column

MAIN PHONE: 517.432.3000 ADVERTISING OFFICE: 517.432.3010

5 column

4 column

7 column

8 column

Retail

10 9 8 7 6 5 4 3 2 1

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

A R I Z O N A S TAT E U N I V E R S I T Y

SPRING 2013

MEDIA KIT

Demographics

Arizona State University*

Student Level Undergraduate Students

58,404

Graduate Students

13,850

Total Students

72,254

The State Press is the official campus newspaper of Arizona State University and is published every Thursday during the spring semester. 20,000 copies are distributed free for students, faculty, staff and the ASU community at over 150 distribution locations on and off all four campuses including distribution to University housing student dorm rooms.

New Undergraduates First-Time Freshmen

9,254

Transfer Students

6,776

Total New Undergraduates

16,030

Enrollment by Campus

Gender

Tempe Campus

59,794

West Campus

12,272

Polytechnic Campus

10,521

Undergraduate Students

Men 49.5%

Women 50.5%

Downtown Phoenix Campus

17,151

Graduate Students

Men 49.2%

Women 50.8%

ASU unduplicated total

72,254

* University Office of Institutional Analysis, Oct. 2011

Readership

82 % 65 % 43 % 56 % 89

%read The State Press agree that the news and information in The State Press is useful and reliable are likely to try out a business advertised or written about in The State Press find out about events on and around campus through reading The State Press believe that an independent, student-run newspaper is a valuable part of the University experience

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

Modular Display Ads and Costs Cost Per Insertion

Frequency

Full

1/2

1/4

1/8

1/16

Front

Open

$1,950

$990

$550

$325

$215

$600

2-4

$1,850

$900

$450

$225

$115

$570

5-9

$1,600

$865

$435

$215

$110

$420

10+

$1,050

$735

$355

$185

$90

$375

National

$2,050

$1,100

$600

$325

$215

$600

New Business

$1,050

$525

$265

$135

$70

n/a

Non-Profit

$1,050

$525

$265

$135

$70

n/a

University

$1,050

$525

$265

$135

$70

n/a

Student Org.

$700

$350

$175

$90

$45

n/a

Additional Rates

An independent weekly serving Arizona State University since 1890

Local Modular Contract Rates

Advertisers agree to purchase the minimum frequency for each ad size within the 2013 spring semester. Advertisers not fulfilling the contracted amount of ads will be billed retroactively at the earned rate at the end of the academic year.

Alum bod y nus sell s to su ads canc pport er so ciety -

Full FullPage Page

see

pag

Wre s look tling s to hom take e bids NCAA a t P tour a nam c-12 ent

1/2 Page

- see

Color Charges

Specs

Cost

Black + 1 color

$125

Black + 2 colors

$220

Full Color

$385

1/8 Page

Contract Full color

$270 per ad*

1/2 Page

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pag

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1/4 Page

a ry

24,

201

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1/8 1/16 Page Page

*Available only to contract advertisers

Ad Sizes

Display Ads Full Page

720 pt x 790 pt

10” x 10.9722”

1/2 Page

720 pt x 390 pt 355 pt x 790 pt

10” x 5.4167” 4.9306” x 10.9722”

1/4 Page

355 pt x 390 pt

4.9306” x 5.4167”

1/8 Page

355 pt x 190 pt 172.5 pt x 390 pt

4.9306” x 2.6389” 2.3958” x 5.4167”

1/16 Page

172.5 pt x 190 pt

2.3958” x 2.6389”

Front

720 pt x 90 pt

10” x 1.25”

S ta

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If you are a new local business (within a year of opening) or have not advertised with The State Press within the past calendar year, you can qualify for our New Business Rate. To qualify, advertiser must run a full page equivalent within a 10-week publishing period. Payment in advance is required. Advertising in addition to the full page at the new business rate will be charged at the applicable modular contract rate.

Phone: 602-496-2166

Fax: 602-496-2170

PHO TO B Y SH IGN ELB ED B Y BE Y TA RNS YLO TEIN R LIN | TH EBE E STA RGE TE P R | TH RE

DES

Email: display.advertising@asu.edu, smclassifieds@asu.edu

E STA TE P

RES

Special Issues

January 2013 10 Back to Class Edition (1/4) 17 Basketball Preview (1/11) 24 Basketball Preview (1/18)

(Submission deadlines in parenthesis)

February 2013 7 Collegiate Job Fair (2/1) 14 Spring Break (2/8) 21 Basketball Preview (2/15) March 2013 21 March Madness (3/15)

k a e r g B 2012

prin

April 2013 25 Graduation Edition (4/19) May 2013 2 Stale Mess: Spoof Edition (4/29) 2 Final Edition (4/29)

STATE PRES

PHOTO BY

| THE ENBAUM E PRESS SAM ROS | THE STAT ISTED BY HAN ANDERSON NSKY, ASS BY MEG DESIGN

AARON LAVI

* Special Issue print dates subject to change

Q&A with on Jahii Cars

Special Issue Rates

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- see pa

T U O K BLAC Th

, Fe brua ur sd ay

Frequency

Full

1/2

1/4

2-4 Issues

$1,600

$865

$435

5-6 Issues

$1,050

$735

$355

7+ Issues

$990

$550

$325

Front Page Stickers

A . vs U CL 6: 30 p. m ry 23 , at

ction ecial Se p S l l a b sket

Number of Pages

Cost Per 1000

Single Sheet

$90

4-10

$95

12-24

$105

Full Run

Half Run

$1,500 (20K)

$750 (10K)

$2,800 (40K)

$1,400 (20K)

$3,900 (60K)

$1,950 (30K)

Prices include printing and application charges.

Free Standing Inserts Insert Rates

Issues

Quantities Minimum

10,000

Maximum

20,000

Sizes Maximum

8.5” x 11”

Single sheet or folded - no larger than 8.5”x11”*

Phone: 602-496-2166

Fax: 602-496-2170

Inserts require approval from Advertising Director at least one week prior to insertion. Inserts must be delivered at least five business days prior to run date in boxes clearly labeled: (see below) “Insert for The State Press” c/o Signature Offset 606 South Madison Drive Tempe, AZ 85281 480-966-3030

Email: display.advertising@asu.edu, smclassifieds@asu.edu

Calendar

Space Reservation Deadline: Fridays @ NOON

State Press Publication Schedule Spring 2013

August 2012 S

September 2012

October 2012

November 2012 S

December 2012

January 2013 S

February 2013 S

March 2013 F

April 2013 F

May 2013 S

June 2013

July 2013 F

30 = The State Press Issue Dates

= Special Edition Issue Date

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

Classified Advertising Classifieds Display Ads and Costs Classified Line Rates

Frequency

1x2

Cost Per Insertion

1x4 or 2x2 2x3 or 3x2

3x4

Number of Lines

Cost per Issue

$50

$90

$130

$260

$18

2-4

$46

$76

$126

$256

$30

5-9

$42

$72

$122

$252

$36

10+

$38

$68

$110

$248

Total Cost for 5 Insertions

Additional Rates

Pop Package

Optional Features and Additions

$300

n/a

Pop of Color Package

Pop of Color package includes a full color 1x2 size classified display ad to run in the classifieds section of the State Press newspaper. Pop pricing only applies when the same ad runs for a minimum of 5 consecutive weeks with no changes. See rate above.

Enhancements Bold Italics, All Caps, Underline, Shade Box, Border Box, and Center Text .................Each: $1.00 per issue Reverse Ad Want to make your ad stand out? Reverse your ad with white text on a black box ........... $5.00 per issue

Games Sponsorship

Bold Headline Center, bold and put in all caps a headline above your line ad in 10 pt. font. Must be 13 characters or less. ......................Charged as two lines

The crossword puzzle and horoscope page is one of our most popular and best-read daily sections. Sudoku is a fun and addictive puzzle located in our games section and is among our most popular every day features. Size: 172.5 pt x 280pt 2.3958” x 3.8889” Individual Issue: $150 Semester Contract: $90* (Minimum 10 insertions, you select the days.) Includes Full Color!

Online Ad Place an ad to appear on asumarket.com. .......... $30 for 30 consecutive days

Tearsheets: Tearsheets are available to liner customers upon request for 50 cents each. Faxed tearsheets are free for the first insertion only. 50 cents per page thereafter. Classified Line Ad Deadlines: Space reservation, Copy and Pre-Pay 2PM, two business days prior to ad insertion.

Standard classified line ad formats include the first two words capitalized and an average of 24 spaces per line. Classified line ads will be billed a minimum of three lines. Any ads less than three lines will be charged the three-line rate.

Ad Sizes Display

1x2

1.34” x 2”

1x4

1.34” x 4”

2x2

2.85” x 2”

2x3

2.85” x 3”

3x2

4.35” x 2”

3x4

4.35” x 4”

Do it yourself at www.asumarket.com Contact Us

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

Digital The electronic arm of Student Media, StatePress.com maintains the department’s on-line presence, as well as produces its own independent content, including on-line news and features, blogs, student polls, photos and video. It attracts visitors from around the world. The Web site receives more than 90,000 impressions per month.

Positions

Size

Local Price*

National

Home Page Premium

300 x 250

$900

$1,300

Top Banner

728 x 90

$750

$1,100

Big Button

300 x 250

$600

$800

In-line Video

300 x 250

$700

$1,000

Footer Ads

125 x 125

$200

$400 *per month

ASU State Press iPhone Application

The ASU State Press iPhone application is not only a mobile venue for News, Sports and Entertainment from our terrific student editorial staff, but a “real time” deals and events portal, that YOU control! Through our new mobile advertising platform, you are now able to instantly reach this growing consumer base with custom deals, sales, events and promotions happening only at your business at a time you specify.

Monthly Deals Pricing $100 per month*

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

Devil Deals

DEVIL DEALS Money Saving Coupons Reserve your full color coupons for the entire semester or school year and have the option of changing your offer in each book. Plus, your Devil Deals print ad will be available on our mobile app where you can control additional deals and at www.devildeals.com.

Double Sided

Full Page

Half Page

Spring 2013

$850

$600

Spring 2013 Reserve Date

Published

December 13

January 8

Coupon specs: Full: 3.75” x 5” Half: 3.75” x 2.45” Full color included. All ads are double-sided.

State Press Magazine

www.statepress.com/magazine

Spring 2013 Reserve Date

Published

January 28

February 11

March 25

April 8

A special full-color printed edition of statepressmagazine.com will hit the ASU campus twice during fall and spring semesters. The issue will be filled with Hot Spots, how to articles, reviews and essays focusing on culture at ASU. Special targeted distribution all week long (on all four campuses) will deliver your message and the best magazine journalism ASU has to offer. Plus additional distribution will extend the shelf-life of your message in news racks and tabletops all over campus. Check out the website for what to expect in the highly anticipated print edition. Size

Specs

Price

Full Page

7.5” x 10”

$450

Half Page

7.5” x 4.9306”

$300

Inside Cover

(8.5”x11” with bleed)

8” x 10.5”

$500

8” x 10.5”

$625

Back Cover

(8.5”x11” with bleed)

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

Outside News Rack Advertising Our outside advertising program located in prime spots throughout campus on sidewalks and streets and at building entrances where thousand of students, faculty, University employees and visitors congregate every day. Advertising panels are positioned on modular distribution newsracks filled with a category rich variety of newspapers including The State Press.

Monthly News Rack Rates Queen

$650

Ace

$300

Contact your rep for reservation details and space availability. Prices include printing. Design work at an additional charge.

Video Marketing Our new Business Profile product is a 15 or 30 second commercial that is produced in our campus SMART studio along with content from your department or business location, and showcased online at statepress.com, one of our apps, or any digital venue you decide. A perfect and convenient way for you to personalize your message to your audience through video, and reach them instantly. With our new studio we can produce professional quality video utilizing chroma-key (green screen) technology and incredible post-production methods.

Production Cost: $800 1-2 hours SMART Studio time for on-screen dialogue 1-2 hours on-location for capture of background content

Post Production

Professional quality video output

Assistance with copy (script) writing

HD video takeaway for additional fee of $200

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu

Memorial Union

Posters & Display Cases

Along with the electronic LCD monitors, we offer various other options in this high traffic meeting and eating place located on the Tempe campus. Per month pricing as low as $150 with mediums such as staircase display cases and various poster locations on the main level. These all are clearly visible to all Union visitors and a great compliment to your print and online advertising. Contact your ad rep for current rates and availability or click on asuadvertising.com.

Housing Guide Sizes

Housing Guide

Published every May, the annual, full color Official Off-Campus Housing Guide is the best source for students to turn to for information about living near ASU’s four campuses. It’s distributed on campus throughout the year, sent to students who request it, and also available online at www.statepress.com. Space reservations begin during the spring semester so contact your AY representative to reserve your spot before the April P LY T O D • A Pdeadline. T S A F G IN ACES GO FA LL SP

s s e l e v i r d live close

Full

8.75”x 11.25”

$1900

Half

8.2759”x 5.2832”

$1200

Quarter

4.0556” X 5.2832”

$900

e d i u G g n Housi IAL THE OFFICPU S OFF-CAM

2012-2013

Spring 2013

Reserve Date

Published

April 12

Mid May

Ad Packages

an &ch scw at

For maximum exposure, ASU Student Media recommends an integrated marketing campaign that extends across advertising mediums. We offer your business the ability to “bundle” your marketing buy, and increase ROI in the th available. washer & dryer. ba ivate bed & process. Reach one of the following budget furniture. prand tylelevels s. leather-s itie en am style ss. resortadvertise in at least wa two Student Media products, and you’ll l.com lk to cla ista del so @ vyour y a d to e receive the corresponding discountppfound below. Ask n li Blvd a ly on 1 E. Apache advertising representative about the best for your .3765 • 70products 480.449 business! Combo price is cost after discount.

ing Safely Students Liv od Living Neighborho nsportation Parking & Tra sities Living Neces s d Resource Contacts an rvice Listings Storage Se Listings Apartment

PM 4/19/12 7:50

indd 1

housing6269.

BLKcoverASU

COMBO

State Press Discount

StatePress.com Discount

SPM Discount

Devil Deals Discount

$1,200

$2,000

$2,750

$3,500

$5,000

$10,000

$15,000

10%

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu 10

Specs & Policies

Advertising Policies and Credit Terms Terms of Payment:

• All advertising rates for The State Press are non-commissionable, net rates. No cash discounts. • All advertising is prepaid unless credit is approved through ASU Student Media Business Office. • Make checks payable to ASU Student Media. Visa, Mastercard and American Express accepted. When paying by credit card, include name of business, address, name of cardholder, card number, expiration date and the security code. Cash, personal or cashiers checks and money orders are accepted.

Contract & Copy Regulations:

The State Press reserves the right to reject or edit any advertising. Advertising will be refused if it is offensive, ambiguous or deceptive, making the product or service unclear or open to misrepresentation; if it advertises illegal organizations or activities; if it maligns identifiable persons, races, religions or professions; if it is not accurate or truthful; or if it is otherwise determined unacceptable by a Student Advertising Board in consultation with the Advertising Manager. Make good/ adjustments will be considered only for those advertisements where errors occur in the following: business/group name; address or phone number; item price; date; time; or place of event. The error must be solely the fault of The State Press. Adjustments will not exceed the cost of the advertisement and will be based on the portion of the advertisement nullified by the error. Minor spelling errors will not qualify for adjustment. Requests must be registered to the Advertising Manager within 48 hours of publication to qualify, otherwise the advertiser accepts full responsibility

• Invoices/statements are issued monthly for credit-approved advertisers. Terms are net 30 days; any amount open in excess of 30 days is considered past due and subject to a .0833% late fee. • All political advertising must be pre-paid. Bar and restaurant ads require pre-payment unless credit has been established with ASU Student Media.

Guaranteed positions are sold at the Advertising Manager’s discretion. No proof will be furnished on any advertisement received after deadline. Advertiser agrees to indemnify and hold harmless the State of Arizona, Arizona Board of Regents, ASU Student Media, its Board of Trustees and its officers, agents and employees from and against any and all loss, cost and expense, including reasonable attorney fees for actions by third parties, including those arising from trademark, copyright or privacy claims and inaccurate or misleading advertising resulting from the publication of advertisement. No upside-down positioning of ads. Web addresses in ads may be checked for content. Political ads must state the source of the funds for the advertisement.

Digital and Mechanical Specifications Color

Any ad being submitted with a spot color needs to have that spot color represented with corresponding CMYK values.

Acrobat PDF

Portable document format (Acrobat PDF) is the preferred file format for electronically transmitted ads. Acrobat PDF files should be submitted as press-ready composite PDFs (separations are not accepted). Remember to embed all fonts. The minimum and preferred version of your PDF document should be Acrobat 4 (PDF 1.3).

Universal EPS

Universal EPS files are created through the Print Window of the program you use to build the ad when the command “Print to File” is selected. When sending a Universal EPS, send all font files used in the ad or create font outlines. When sending Type1 fonts, please remember to include both the screen and printer font of each font required.

Web Banners and Buttons

All files for web posting need to be formatted for web: Animated gif files or jpg, RGB at 72dpi. The maximum size allowed is 24k.

General Information

• Make sure you embed all fonts and all images that you placed in the document to be printed.

• Keep your design simple. Newsweb presses do not hold registration or ink density with as much precision as sheetfed presses. Avoid fine lines, fine reverses, large solids, graduated screen tints, and tight trapping and registration whenever possible. Avoid PMS builds on type smaller than 24 pt. Avoid using type smaller than 7 points. • Dot gain on a newsweb press is more dramatic than on a sheetfed press. To avoid your halftones and color separations from reproducing too dark, use a highlight dot of about 10% (10% dot gain) and a shadow dot of about 75%. Mid tones should be set at approximately 35%. • Do not knock black type or graphics out of a light colored background. You will get better results if the black overprints the color. • When scanning photographs, use a resolution of at least 300 dpi or your photos will look grainy. • Do not use photographs that were downloaded off of the internet. These are not high-resolution images (usually about 72 dpi) and will definitely pixilate on your final product. • If you are providing a PDF file for spot colors, then you must separate the colors in the file. Acrobat does not recognize spot colors, therefore we can only print it in grayscale or CMYK. Therefore, the spot color should be represented in CMYK. • All files should be sent by email to sendads@asu.edu.

• Use CMYK color values. Do not use RGB color values.

Phone: 602-496-2166

Fax: 602-496-2170

Email: display.advertising@asu.edu, smclassifieds@asu.edu 11

ASU Student Media

Phone: 602-496-2166

Arizona State University Cronkite Building 555 N. Central Ave., Ste. 406 Phoenix, AZEmail: 85004 Fax: 602-496-2170 display.advertising@asu.edu, smclassifieds@asu.edu 12

THE UNIVERSITY DAILY KANSAN MEDIA KIT

THE RIGHT MESSAGE THE RIGHT AUDIENCE THE RIGHT PRODUCTS

2012

2013

MEET THE KANSAN

29,462

TOTAL KU STUDENTS Undergraduate

  is the primary print and online source for campus news and sports.

Graduate Male Female

69%

51%

93%

On Campus Off campus

It’s a century-old tradition, published for the students and by the students of    . The connection we have with our audience

UDK READERSHIP

is as loyal and genuine as we could ask for. It’s our job to bring this relationship to your business.

    (    ) THE KANSAN has a circulation of more than 12,000 papers

The New York Times

daily, Monday through Thursday. It’s distributed at more

Kansas City Star

than 100 locations, including University buildings and stu-

Lawrence Journal World

dent residence halls. See page 13 for a map of all Lawrence

28.4% 30.2% 44.2% 81%

The University Daily Kansan

campus distribution sites.

   Front page

81.9%

Campus news

81.2% 67.6%

Free For All

CNBAM BEST COLLEGE NEWSPAPER OF THE YEAR ACP PACEMAKER ONLINE PACEMAKER AWARD

2008

2010

GENERAL

Editorials / Opinion column

2011

2008

Sports news 2010

60.6%

News about Lawrence events

2011

National news

CNBAM BUSINESS & ADVERTISING STAFF OF THE YEAR

2010

53.9% 48.8% 45.3%

2011

   

     

GENERAL

THE RIGHT MESSAGE. THE RIGHT AUDIENCE. THE RIGHT PRODUCTS.

CONTRACTS & RATES   (  = $12.00 *)

  

Local rates are available to any locally owned business

Re-run the same ad, no copy or design changes,

or franchise in the state of Kansas or in Cass, Clay,

within five business days and earn 25% off all

Jackson, Platte, Johnson or Wyandotte counties.

subsequent runs (color is not included).

   Rate

$10.00

$9.80

$9.60

$9.30

$9.10

$8.80

$8.50

$8.20

$7.90

Investment

$1,000

$1,950

$2,850

$4,550

$6,150

$8,500

$12,300

$16,000

$20,000

THE DAILY PAPER

  (  = $14.20 )

  

    1904

National rates are net and non-commissionable.

Same as local, but 10% off all subsequent runs.

   is the heart of   and the most read news source of the KU

  

student body. The print edition is distributed for free to students and faculty Monday

Rate

$13.55

$13.30

$13.10

$12.80

through Thursday (and at home football games) at KU Lawrence and Edwards cam-

Investment

$500

$1,000

$3,000

$5,000

puses while digital versions can be downloaded at any time from .

 

  -

Flat Rate = $7.00 PCI*

Flat Rate = $9.50 PCI*

20,400 readers per week

81% of students read at least once a week

11,000 daily circulation

140 distribution locations

3.6

POPULAR AD SIZES 6 columns x 20.5 inches

6 columns x 10 inches

3 columns x 10 inches

3 columns x 5 inches

issues read per week

1.7

$1,476

$720

$360

$180

LOCAL

readers per paper

1 column = 1.79” 2 columns = 3.70” 3 columns = 5.60” 4 columns= 7.51” 5 columns = 9.42” 6 columns = 11.33”

     

* =   

THURSDAY WEEKEND SECTION

LARRYVILLE KU WEEKLY SPECIALS In supplement to the   , students refer to this spread of local deals to compare food and drink specials on a daily basis. Each run features a picture of the week, inviting students to submit a photo of their favorite memories in Lawrence.

The one-stop guide for students as they prepare for the weekend ahead.    is the go-to source for businesses tied to popular trends and social events happening in Lawrence.

$20 IF RUNNING IN WEEKEND SECTION $75 IF NOT RUNNING IN WEEKEND SECTION

LARRYVILLE KU WEEKEND The    is the new  product that ends the week with a bang. Features on weekend entertainment, a preview of the weekend’s KU Athletic events, and a full calendar of events in addition to the breaking news and feature stories you’ve come to expect. As an added bonus,  staff members will personally hand out copies before each KU home football game in the Fall.

LARRYVILLE KU

ADVERTISING BENEFITS 

  is an interactive geo-tagging map that shows Lawrence as the living, breathing city it is, not just a sketch of roads and landmarks.

  utilizes geo-tagging technology to bring news, crime reports, events, specials and more to users. This is brand new technology that’s currently only being used by   and   .

    allows you to interact with students by keeping them up to date with what you’re doing on a daily basis. This could range from events, specials, new products and more.

Find it at .. or in the app store available for free for both Apple and Android.

    Our staff of Marketing Specialists will be working harder than ever to boost   users, whether it be through our latest promotional giveaways or through creative marketing strategies.

$50 / MONTH

 — Let your event be seen, not just heard.   — Mapped locations of  stories and reports.  — Include an address and a tweet and tag it #.  — Let your deals be heard and seen!   — Community stories from   users.   — Everything from an unpaid meter to an .  — Every accident within city limits is mapped.  — Makes it easy to find places to eat in Lawrence.  — Geo-tagged pictures and snapshots of Lawrence.

MOBILE / ONLINE

OTHER OPPORTUNITIES KANSAN COUPONS   are the ideal product for businesses that want a trackable way to reach college students while promoting great deals.

CLASSIFIEDS    Contact one of our friendly Classified Executives at (785)-8644358 or @. for advertisement inquiries.   are billed at a 3-line minimum.

   They’re the perfect combination of print and digital for those look-

   give your business a chance to reach

ing to brand themselves on a budget.   issue every

readers when they are looking specifically to make a purchase.

Monday and Thursday in the   for one month. In addi-

The rates are the same as contracted or open rates. 

tion, your coupon will be featured on the   portion of

  can’t be larger than 6x15 column-inches.

the   . The deadline is determined monthly.

$250 / MONTH

PREPRINTED INSERTS Give students something to hold-on to with freestanding inserts. Up to 11,000 copies each day. Minimum of 8,000 inserts.   4-8  10-16  18-40  42+ 

POST-ITS  - are a great way to quickly remind students of your services.

Deadline is 5 days prior to insertion, delivered to the   : 609  ,  , 66044.

They’re placed on the front page and are impossible to miss. - are sold at a

Deliveries are accepted between 7:30am and 4:30pm Monday through Friday only. Skids and cartons are ac-

flat rate of $40 per thousand + production costs (prices may vary).

cepted. The actual number of copies distributed may vary and may differ from published circulation figures. The

A minimum run of 11,000 is required. See your rep for sizing and printing options.

$67   $69   $72   $75   

final number to be billed to the advertiser can be supplied by the publisher’s represantative prior to publication.

SPECIAL SECTIONS  :

DISCOUNTS & ENHANCEMENTS DISCOUNTS    Businesses that have not advertised with   in the past year will receive a 25% discount on their first two weeks of advertising in    (special sections not included).

 

FALL

SPRING

 (10/22)

  S ()

A look back at homecoming traditions of years past and a look ahead to festivities for this year’s event.

A full broadsheet print out released on Men’s Basketball home gamedays. They’re held up by students as a pregame ritual during player introductions.

  (11/5) The student body’s first glance at stories behind the upcoming season for both the KU Men’s and Women’s basketball teams.

  (11/8) A full gloss, high quality Men’s Basketball schedule.

  (11/12) A special look back at the last 100 years at     and in Lawrence.

    (12/3) A look at the top establishments in Lawrence as voted by the student body.

  (12/10) Sudokus, crosswords, and food and drink specials to entertain students.

Increase the exposure of your ads by securing a spot on a specific page in    or   . A 25% fee per ad, per day will be applied to the final cost. Space is available on a first-come, first serve-basis . Ads cannot be placed on the Opinion page.

COLOR OPTIONS

  (2/18)

 

The comprehensive guide for students as they search for apartments, roommates, and new furniture.New editions of   will be released on (3/4), (4/1), and (4/15) as well.

Highlight key details in your ad using multiple shades of one color + black

  (5/9)

and white. In the 

A final look back at the last four years for KU’s graduating seniors along with a listing of all graduates.

  (5/13)   (  ) The one-stop orientation magazine for incoming students and transfer students.

, spot color costs $9.00  for ads up to 15

  Six out of ten viewers will notice an ad with color over a black and white ad. In   , full color costs $12.50  for ads up to 13 column-inches and $195 flat for over 13 column-inches. In -

column-inches and $150 flat for over 15 columninches. In   , spot color costs $115 per ad.

  , full color costs $150 per ad.

* =   

PUBLICATION DISTRIBUTION LOCATION

AUGUST 2012

SEPTEMBER 2012

19 20

23 24 25

19 20

26 27

28 29 30 31

23 24 25 26

PUBLICATION DATE SPECIAL SECTION

28 29

OCTOBER 2012 1

KU LAWRENCE CAMPUS

2 9

3 10

NOVEMBER 2012 4

13 19 16 17 18 20 26 23 24 25 27

28 29 30 31

DECEMBER 2012

19 20

23 24

19 20

25 26 27

28 29 30

23 24 25 26

28 29

30 31

JANUARY 2013

FEBRUARY 2013

MARCH 2013 1

23 24 25 26

19 20

28 29 30 31

24 25 26

28 29 30

APRIL 2013 1

19 20

23 24 25 26

28 29 30

MAY 2013

19 20

23 24 25

26 27 28 29 30 31

KANSAN.COM Enhance your branding campaign with . display advertisements. They’re perfect for businesses that want to brand their services to a broader jayhawk nation audience with trackable results. . is the online component of  ’ Daily Print Edition. Throughout the day, the site is updated with the latest breaking news, exclusive online content, opinion commentary, photo galleries and same day game coverage. It’s available all day, every day to current and potential students, parents, alumni and sports fans.

KEY NUMBERS

2,504,039 page views

unique visitors

1,391,503 site visits

949,514 29.7% of site visits are from the state of kansas

. has recently undergone a redesign featuring a fresh new look and a digital/print switching feature allowing users to flip between the navigational advantages of a website and the readability advantages of a real newspaper.

ONLINE

       1, 2011   30, 2012

ONLINE

SIZING & RATES



Promoting your business on . allows

728 x 96 pixels

a key deal, or virtually any other place on the web.

  300 x 250 pixels

Furthermore, we’ll keep track of your results so that you can see your success first hand.

10,000

20,000

40,000

80,000

160,000

240,000

Big Box *

$37.40

$35.75

$31.90

$27.50

$25.30

$22.00

Total Investment

$374

$715

$1,276

$2,200

$4,048

$5,280

Banner 

$39.60

$37.40

$34.10

$30.80

$26.40

$23.10

Total Investment

$396

$748

$1,364

$2,464

$4,224

$5,544

Story Sidekicks 

$28.05

$26.81

$23.93

$20.63

$18.98

$16.50

Total Investment

$281

$536

$957

$1,650

$3,037

$3,960

HOMEPAGE

readers to instantly interact with your advertisement by clicking through to your website’s home page,

Impressions

     300 x 250 pixels

RUN OF SITE

 

Big Box 

$35.20

$33.00

$30.80

$25.30

$23.10

$19.80

300 x 250 pixels

Total Investment

$352

$660

$1,232

$2,024

$3,696

$4,752

Banner 

$36.30

$34.10

$31.90

$26.40

$24.20

$20.90

Total Investment

$363

$682

$1,276

$2,112

$3,872

$5,016

Big Box 

$30.80

$28.60

$26.40

$24.00

$18.70

$15.40

Total Investment

$308

$572

$1,056

$1,920

$2,992

$3,696

Banner 

$31.90

$29.70

$27.50

$23.10

$19.80

$16.50

Total Investment

$319

$594

$1,100

$1,848

$3,168

$3,960

Big Box 

$29.70

$27.50

$25.30

$20.90

$17.60

$14.30

Total Investment

$297

$550

$1,012

$1,672

$2,816

$3,432

Free For All Big Box 

$29.70

$27.50

$25.30

$20.90

$17.60

$14.30

Total Investment

$297

$550

$1,012

$1,672

$2,816

$3,432

Banner 

$30.80

$28.60

$26.40

$22.00

$18.70

$15.40

Total Investment

$308

$572

$1,056

$1,760

$2,992

$3,696

Big Box 

$33.00

$30.80

$28.20

$24.20

$20.90

$17.60

Total Investment

$330

$616

$1,144

$1,936

$3,344

$4,224

Banner 

$34.10

$31.90

$29.70

$25.30

$23.10

$19.80

Total Investment

$341

$638

$1,188

$2,024

$3,696

$4,752

SPORTS

NEWS

MULTIMEDIA

Indicates advertising spot

ONLINE

* =   

ONLINE

SOCIAL MEDIA PACKAGES

Without a clear direction and thoughtful strategy, social media can pull you in all different directions. We can help you develop a plan which will personalize your business to gain the trust of future customers and further the loyalty of current ones.

Students are probably already talking about your business. With the right social media campaign, you’ll be there to listen and interact with them.

BLOGGER PLAN

FACEBOOK & TWITTER

$100/ (4-6 ) $150/ ( ) 4  

150/ (4-6 ) 4  

Essentially, blogs function as electronic magazines,

Twitter accounts, including all posting, photos, and other

read by the niche audience that shares the same

information. The first month will be completely focused

enthusiasm about its content as the providers of

on translating your brand image to an online persona that

the blog themselves. These will become your big-

will communicate and attract the audience you want to

gest and best customers.

see in your store.

For the first month, we’ll work with you to

   100 :

perfect the content, voice, and design of your blog

We’ll set up and maintain your business’ Facebook and

to ensure that it’s the perfect representation of

FACEBOOK WELCOME TABS

your business, After that, we’ll take care of your

$75/

trust recommendations from friends

blog’s upkeep to ensure that readers keep coming

Welcome tabs are interactive and can be used to inform

trust online reviews from strangers

back. For best results, we recommend that you tie

your Facebook friends of whatever information you’d like.

your blog to a Twitter and Facebook account.

SOCIAL MEDIA PACKAGE $200/ (4-6 ) 250/ ( ) 4   15%     . When multiple web pages are linked together, it increases the number of viewers, length of time a viewer spends on a page provided by you, and the

FACEBOOK COUPONS $75/ Facebook Coupons are available for a month at a time.

FACEBOOK MINI-WEBSITE $200/ $15/

likelihood that one of your pages will appear at the

The Facebook Mini-Website allows you to transform your

top of a search engine like Google. You’ll hold the

Facebook page into a completely customizable flash web-

ability to reach more people at once.

site within the Facebook interface. This is a great option to those who don’t have another active website.

ONLINE

TERMS & CONDITIONS   All advertising is subject to approval by the acceptance

Advertising published by   that contains copy, illustrations, or

committee. The committee reserves the right to refuse

both, created in whole or part, by the staff of  , is covered under

any advertising that does not meet  

the copyrights thereof and shall remain the exclusive property of  .

 ’ standards of acceptance. Any ad

Reproduction cannot be made without specific written consent.  

dealing with a politically or socially controversial issue

reserves the right to insert its copyright mark in such advertisements.

will be subject to the approval of the committee. The committee shall be made up of the Business Manager and the Retail Sales Manager. Only publication of an ad denotes acceptance by    . The advertiser and/or advertising agency agrees to defend and indemnify   against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights of privacy resulting from the publication of the advertiser’s ad. Ads that look like editorial material must have the word “advertisement” printed above them.     reserves the right to insert the words “paid advertisement.”

  

  

NEWS ROOM

Statements are mailed on the first of the month following publication. All ac-

(785)-864-4810

counts are due and payable by the 30th of the month following publication. All

@.

accounts more than 30 days past due will be granted additional advertising only

OFFICE

at the discretion of the Business Manager and the Sales & Marketing Advisor.

1000  .  2000

Any advertiser whose billing becomes 60 days past due will not be able to ad-

,  66045

vertise until the balance is paid in full. All advertising must be paid in advance

: (785)-864-4358 : (785)-864-5261

until the advertiser has established credit with  . To receive credit, the business must be established in the advertised location for at least one year and pass a credit evaluation.   reserves the right to require prepay-

ADVERTISING DIRECTOR @. Send artwork to @.

ment for any ads. All out of state advertisers must prepay in cash or by check, money order or certified check unless the ads are prepaid through a recognized advertising agency or a national representative.

GENERAL MANAGER Malcolm Gibson @.

      $30 One tear sheet per ad is provided with the monthly bill for display advertising.

 contracts are for a rate level, and  Up to three tear sheets will be provided upon request. Additional tear sheets    may make periodic adjustments to and copies of bills will be provided for a nominal charge. the rate in each level. Current contract holders will be Advertisers and agencies forwarding orders to     notified in writing 30 days prior to any rate adjustment

(785)-864-7667 ACCOUNTANT Patty Cromwell @. (785)-864-4477

that contain incorrect rates or conditions are hereby advised that the advertisexcept in the case of changes made after fulfillment ing called for will be inserted and charged at the regular schedule of rates and or exemption of a contract, when new rates may be in conditions in effect at the time the advertising runs. effect. In case of new rates adopted,     will give 30 days notice, in writing at least 15 days prior to the effective date of the new rates.

LEGAL

      

SALES & MARKETING ADVISOR Jon Schlitt @. (785)-864-7666

     

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