2013-3c-1 by CNBAM

3c. Sales Promotion Materials - Newsletters

October 15, 2012

Bi-Monthly Newsletters included in correspondence with customers via email and presentations

Your CMU News Source Since 1919

Print Ads: Keeping it Simple In today’s competitive market, it’s easy to get caught up in trying to make your ads stand out. But sometimes this results in ads that are too busy-- with too many words, too many images, and too much clutter. This can turn a lot of people off to reading your carefully planned and paid for advertisement. Ads should be designed to cut through the clutter, not create it. So what’s the solution? Simplicity. Keeping your ad simple will help it stand out more because it will be more pleasing to the eye as well as easier to read, understand, and remember. An article from an advertising and marketing website, Marketing Minefield, gives several top tips for print advertising, several of which deal with keeping your ad simplified. 1. Use a simple layout. Keeping a simple layout keeps your ad concise and helps it look polished. This can make your ad more visually appealing and draw readers in. It can also focus their attention on the main message of your advertisement. A busy layout with a lot going on can often distract readers from the overall point of your ad, or deter them from even reading it. 2. Focus on one proposition. It is important to focus your ad on one idea, one key message that you want the reader to remember. While you have a lot of great information to get out there, it can be too much to ask readers to remember every detail. Therefore, it is imperative to make your key message

simple and obvious. It is also important to have every other element of your ad working to promote that key message and help it stand out. 3. Use color effectively. Color is a great tool to use for your advertisements. Color ads stand out more amongst the black and white print of the newspaper, and therefore catch more people’s attention. If you have a great picture or image in your ad, try picking colors or accent colors out of that image to also use to color your text. This will help tie your ad together, making it more cohesive and visually appealing. 4. Use the same format and layout again and again. It may seem boring to use the same format and layout for your ads from week to week. However, using the same simple layout can help readers recognize and remember your ads. You can still change the key message of your ad from week to week, but keeping several elements of the ad the same can help continuously keep one image in readers’ minds. This can help readers remember your ad and help you develop a strong brand. Your ultimate goal is Top-Of-Mind-Awareness (TOMA). So remember, when it comes to print advertising, simpler is better. American consumers see an estimated 3,000 advertising messages per day. Creating a clear, concise, and cohesive ad is one way to cut through the clutter and reach your audience effectively.

Written by: Amy Crockett, CM LIFE PR/Marketing Intern. Source: http://www.marketingminefield.com.uk/print-advertising-tips/

436 Moore Hall, CMU, Mt. Pleasant, MI 48859

“My favorite part about reading CM LIFE is that it is a newspaper that reports news that is relevant to our generation.” - Ally Converse, CMU Junior, Charlotte, Integrative Public Relations Major CM LIFE reader for 2 1/2 years.

What’s going on in October & November? HALLOWEEN PAGES: October 26th & 29th Next to Christmas, Halloween is the biggest retail season of the year. Buy Wednesday, Get Friday Ad 50% off + FREE COLOR (Orange) on your ad both days! DEADLINE: Mon., October 24.

ALCOHOL AWARENESS PAGES: Oct. 31 & Nov. 2 Join CM LIFE in promoting responsible drinking and designated driving during the Central/Western week. DEADLINE: Mon., October 29

COUPON PAGES: November 5, 12, 19 & 26 Follow up your Campus Cash Coupons with new special deals, bring more consumers into your business. DEADLINE: Fri., Nov. 2.

LAST HOME FOOTBALL GAMES: November 14 & 16 Take advantage of our special home games 50% off sale! Ahh..nothing like a home game! DEADLINE: Mon., November 12

NOVEMBER QUARTER PAGE SPECIAL Buy a Quarter page ad or larger during the month of November and get one FREE front page strip ad! $395 value.

NOV/DEC ONLINE & PRINT SPECIALS Package your print ad with an online ad for a 1-2 punch to more than 103,778 readers. Buy an online leaderboard ad, get a front page strip ad free AND/OR buy a 15” ad and get an online rectangle ad at 50% off!

989.774.3493

advertising@cm-life.com

Includes article on advertising trends and tips, a special section update on what is coming up for the next two weeks and a Who Reads testimonial to reinforce advertisers’ buying decision.

CENTRAL MICHIGAN UNIVERSITY

→

3c. Sales Promotion Materials - Who Reads

s d a e r o h w

? e f i l cm be... y a m n o i t s e u q ? r t ’ n s The bette e o oD

“We read CM Life because it provides us with different perspectives on life at CMU and in the Mt. Pleasant area. CM Life keeps Sigma Tau Delta informed and connected not only with the academic community here at CMU but also with the surrounding community outside of the university.”

Sigma Tau Delta

CM Life readers for 72 years (since 1940)

NT iN PRi

N • ONLi

Keith Guyot

President of Sigma Tau Delta

Front Row (Left to Right): Marquise Sitkowski, Ariana Jordan, Ashley Budzol, Bridie MacDonald, Jacqui Northrup, Ian Wolf Middle Row (Left to Right): Bethany Wohlfeil, Samantha Randolph, Keith Guyot, Chelcy Pine, Alyssa Chrisman, August Orlow Back Row (Left to Right): Andrew Rodriguez, Justin Wigard, Rachell Weeks, Taylor McCarrick, Jennifer Ziolkowski

SHiP EAdER OUR R Ly! i A d S gROw

__________________________________________________________________________________________________________________________________________________________________________ 436 MOORE HALL • CMU • MT. PLEASANT • (989) 774-3493

acebook and

WHO READS CM LIFE? Special flyers included in correspondence with customers via email and client presentations. These featured individuals, groups and organizations, showing the diversity of our readers. Also featured on advertising website.

CENTRAL MICHIGAN UNIVERSITY

→

3c. Sales Promotion Materials - Fax Cover Sheet

www.cm-life.com

436 Moore Hall, CMU, Mt. Pleasant, MI 48859 P: (989) 774-3493 F: (989) 774-7804 EMAIL: advertising@cm-life.com

WE REACH 90% OF CMU STUDENTS AND MORE THAN 80% OF CMU FACULTY/STAFF, AND ANOTHER 50,000 ONLINE!

COMPANY :

Money to Spend!

❒ Urgent ❒ For Review ❒ Please Comment ❒ Please Reply

CMU students, faculty and staff spend more than $442 million annually in the Central Michigan area!

Reach New Customers!

CM Life is the number one source of information for more than 36,300 potential customers each delivery day!

TO :

FAX #

FROM: Phone: DATE SENT: TIME SENT: # Pgs, including cover:

• NEWS 24/7 • ADVERTISING • MULTI-MEDIA • CAMPUS CASH • APARTMENT LIFE • STREET TEAMS • • RADIO & TELEVISION • MOBILE APPS • OUTDOOR ADVERTISING • ONLINE • SOCIAL MEDIA •

CENTRAL MICHIGAN UNIVERSITY

. c om

Central Media Cafe

→

3c. Sales Promotion Materials - Specials Calendar LIFE

W E LC O M

Special Sections

E BA C K , C M U ST U DEN Central Michigan

CEN TRA L

2012-13

5A — Broad way performing musi cal ‘Rent’ in Septe mber

University

cm-life.com

| Thursday, August 18, 2011

MIC HIG AN

No overnight gue allowed in resi sts den halls until Aug ce . 26

Hailee Sattavara Staff Reporter

their roommate s and to start a good This “Welcome Schmidt said.academic year,” will be no guests Week” there The purpose in residence halls. weekday policy of the new is to encourAt least, that’s what Resi- age students to study dence Life and focus on classes. officials stating overnight have said, “Before classes guests will not be allowed start and weeknights, until Aug. that’s when on and guests peoon weekdays 26, ple should be here to study,” now need written will Schmidt said. approval a residence Students will hall director by now ask a resall roommate and ident s. assistant This is the al adviser to or multiculturobtain the necestral Michigan first time Cen- sary forms, and will implemented University has the RHD for final meet with this policy, and Joan Schmidt, hours in advanceapproval 48 associate director of before the guest arrives. said it stems Residence Life, “Forty-eig from problems ht hours in during the vance ad2010-2011 school Faye is ideal,” Saxe RHD year. Reber said, “Last year was “but the RHD will have just awful we start so discretion — work much to with the student other schools,” earlier than emergenc in an Schmidt said. y.” The ban The new policy includes those who go to CMU was living in an- on the ResLife website put other hall or summer, sent this off in the ResLife She said the campus. express newsletter Week” policy new “Welcome incoming in June was residents, and to ed to help studentsimplement- sent also new roommate bond with letter out on Aug. 1 with the informing s, instead old friends of their roommate students of from “This is the home. Even though s. students were for students optimum time to get to know

Mon., January 7 Fri., Jan. 18 Mon., February 4 Mons. Feb. 4-25 Mon. 2/11, Wed. 2/13 Mon., Apr 1-22 Wed. Apr 3-24 Fridays 4/5-7/31/13 Wed., April 24 Wed., May 22 Thurs., Sept. 5

Fri., Jan.4 Fri., Jan. 4 Thurs., Jan. 3 Thurs., Jan. 3 Fri., Dec. 7 Wed., Jan. 16 Mon., Jan. 14 Fridays, Feb 1 -22 Fri. Feb. 8 Fri., Mar. 29 Mon., Apr. 1 - 22 Wednesdays Mon., Apr. 22 Fri., April 19 Fri., April 19

Best of Central Michigan

8 page Broadsheet 8 page Broadsheet 8 page Broadsheet 8 page Broadsheet Coupon Book 8 page Broadsheet 24 page Booklet Pages Pages Pages Pages Pages 16 page Broadsheet 36 Page Tabloid 36 Page Tabloid

the bargaining

contract talks continue betwe en

PHOTOS BY

team Monday

morning in front

JEFF SMITH/PHOT O EDITOR

of Ronan Hall.

CMU, Faculy Assoc

“You need to

iation

A HALLS |

Many college stud found to be inel ents for state bridge igible cards

By David Oltean Senior Reporter

A member of the FA wears a button during Monday in front a rally in support of Ronan Hall. of the bargaining team

think that the was that studentsfederal intent eligible unless would not be ployed or they they were emhad children.”

Roughly 30,000 students throughout been forced Michigan have

CMU Faculty Association President Laura 97 percent

Frey speaks with of the FA voted While to shorten By Theresa members of the yes on a job grocery lists their Central public universities like center. action Monday media after Clift | University after Michigan University at the Comfort ered ineligible being consid- used Editor With classes Inn conference to be considered for food assisscheduled tance by the The vote, which training to begin Monday, Michigan Depart- programs, the Michigan Universit new interprement of Health percent support, received 97 on Central tation does y Faculty Associati Services. what CMU not was taken tion have not because of For many college would do college educationacknowledge on and administ students if an for reached an students, Sunday’s bridge cards, ra- practice charge unfair labor led to agreement program, resulting as such a after 21 meetings for a new contract a work stoppagemeeting of federal foodMichigan’s form sands in Several CMUfiled by the FA. FA. since April. by the of closed cases. the thouMonday, the tion, have beenstamp distribuleased statement officials reThe closed FA voted overwhe Both sides used to purchase food on day confirmin s earlier that bargainin returned gaining team lmingly to a significant cases may bring a monthly basis. g classes to pursue “any allow its baramount g table for five to the start as scheduled According will back Tuesday hours to and all job sary,” which to Michigan, of money , despite the and Department Isabella County students dispute. actions necesrange from as many progress was Wednesday. No of not showing attending meetings Director Mark Health Services a month receive up to $200 After the job up to teach meet again made; they will action vote, to not , returning on 3 p.m. today food assistance Stevens, 4,000 through in food assistance university the Ronan hours. emails and officials at cases in Isathe bridge Hall. said they holding office bella County considered card prohad been closed gram. the outcome “We trust our from March “positive developm a THE ISSUES Hillsdale senior to April, most bargaining which were Erin Batt has team to make “We see this ent.” if there needs student cases. of known many students Frey said the the decision decision as to be a job “The decision university enrolled on a willingness to teach action, what proposed might that has was made to in the bridge card removing type of job change the mencing Monday,” be,” FA Presiden comprogram, some policy back action t Laura Frey said Steve such as counseling, groups to the ered of which she considold interpretat Smith, director said. and athletics library ion of federal deserving of public

tions. relaSmith wouldn’t speculate

New year brin

gaining unit.

gs new look

Cen ter for Incl usio n and Dive rsity

R 10, 2011 MONDAY, SEPTEMBE

VISITING PROFESSORS

A FA | 10A

tral Michiga

2011-2012

You

Diversity is the opportu

to interact & work with people nity who view the and solve problems

world

LESBIAN GAY

BISEXUAL TRANSGENDER

differently.

QUEER SERVICES OFFICE OF

DIVERSITY EDUCATION PRE COLLEGE

PROGRAMS:

GEAR UP AND

UPWARD BOUND ACADEMIC

STUDENT SERVICES

Denise O’Neil Green, Ph.D. Associate Vice President for Institutional Diversity

MULTICULTURAL

comes

SPORTS

w Bellore, others make transition to NFL, 3B

nal Diversity

PROGRAMS

Inside

NEWS

w Student celebrate Leadership Safari, 3A w Group alleges lack of FOIA response, 8A

office for Institutio

WARRI NER HA LL 319 (9 www.cmich.edu 8 9 ) 7 7 4 - 3 7 0 0 /Institutional_dive rsity.htm

PROGRAM NATIVE AMERICAN

A CARDS |

CMU Wel

n Life

While our print product is a very focused not more, so online product item, our email, give shoot me an is as well. me My promise mation, send some inforChief is my as Editor in a letter to editor and staff and I tell us about the put all our will care about energy into you you think making sure we should look we publish at. the news accuratel While our y and quickly. coming up staff is always with My phone nothing beats story ideas, 774-4338 andnumber is 989- of hearing one our readers if you have commen t, tell us they a really think concern or we should lem, I want prob- vestigate into hear it. somethin My email address g. I want to hear tor@cm-l ife.com, is edifrom you, and, more I check importan tly, it at least 50 want your times a day, voice heard I if this paper. in

Kim Patishnock Cover Illustration by KING-CHAVEZ-PARKS

and ulation. The regfederal regulation thought did not some she required that need assistance. students work least 20 hours at “I had two per week or or three friends enrolled in be that definitely a training program could use to be eligible,” the Stevens said. “I

from the bar-

s, focus to Cen

Those of you who aren’t new to CMU CMU serve as an example few changes might notice a of our commitm to CM Life year. this direction ent to this . I’m A new print the following sure within product is the first in post several weeks we will many changes hope to bring I print productmore and our Our news to the paper. compile those will serve to model is still one that promotes One of the efforts. “online first” and I hope to increase wanted to do first things I that this year, tor in Chief as the Ediwith Eric Dresden stories was provide directly going more updated a Editor in Chief The seven online. print product, and I our content. think our posted since stories we staff has worked Our website, to the Faculty Friday about together well. put that cm-life.c om Associati on’s will be filled contract disputes with a wider With that variety of with news ent look at comes a differhow we promote to students and impactfu l the community.

G UI

Mon., Jan.7

24 page Booklet Pages Pages Pages Pages Coupon Book 8 page Broadsheet 8 page Broadsheet Pages 24 Page Tabloid Pages M-8Pg. Broadsheet; W&F Pgs. Pages Pages 4 page Broadsheet 24 page Booklet Pages 8 page Broadsheet Pages 16 page Broadsheet

No progress,

RI EN TA TI O N

Spring Back to School 2013 • News • Sports • Vibe • Year In Review Campus Cash/Coupon Book Martin Luther King Section Spring Apartment Life Spring Break Guide Valentines Day Pages Best of Bribe Promotion Coupon Pages Central Fairways Finals Week /Grad Goodbyes Orientation Issue 2013 CMU Welcomes You 2013-14

8 page Broadsheet 8 page Broadsheet 8 page Broadsheet 8 page Broadsheet Fri., July 20 Wednesdays Wednesdays Fridays Wednesdays Fri., July 20 Mon., Aug. 27 Fri., Aug. 31 Fri. Sept. 7 Mon., Sept. 17 Mon., Oct. 8 Fri., Oct. 12 Wed., Oct 24 Wed., Oct. 24 Mon., Oct. 22 Fri., Oct. 12 Fri., Nov. 2-23 Wed, Oct. 31 Mon., Nov. 16 Mon., Dec. 3

CMU faculty member and bargaining get out there, co-chair Phil Squattrito make noise and speaks to FA members be heard,” Squattrito who rallied to said. support

what’s th e deal?

FINalS WEEk Friday, April

27, 2012

GENT h i UR ga

Thurs., Aug. 23 Fri., August 10 Fri., August 10 Fri., August 9 Fri., August 9 Thurs., Aug. 23 Fridays 8/23-9/28/12 Fridays 8/23-4/19/13 Mondays 8/23-4/22/13 Fridays 8/23-4/19/13 Sun., Aug. 26 Wed., Aug. 29 Wed., Sept. 5 Mon., Sept. 10 Mon., Sept. 24 Wed, Oct. 10 M-W-F Oct. 15-19 Fri. Oct 26 & Mon. Oct 29 Fri., Oct. 26 Fri., 11/12*-2/27/13 Mon., Nov. 5 Mon., Nov. 5-26 Fri., Nov. 2 Fri., Nov. 16 Fri., Dec. 7

INSIDE

| Mount Pleasant, Mich.

PUBLICATION PUB DATE AD DEADLINE SECT./PGS PUBLICATION PUB. DATE DEADLINE SECT./PGS Fall Back To School 2012 • News • Sports • Community • Vibe Fall Apartment Life Central Fairways Weekend 101 Auto Line Religious Corner Campus Cash 1st HOME FOOTBALL (SE Missouri) MICHIGAN STATE FOOTBALL CMU 120th Anniversary Best of Central Michigan NAVY FOOTBALL GAME HOMECOMING Halloween 5th HOME FOOTBALL (Akron) Basketball Rowdie/Wrap Apartment Life/Housing Fair Coupon Pages WESTERN FOOTBALL Last HOME FOOTBALL (Miami) Finals Week/Grad Goodbyes

1B - Enos looks forward to new footb all season 1C - A history of CMU as a party schoo l 1D - Family celeb rates new Habitat home

ive

rsi

NT E M T APAR

RAL CENT

IGAN

MICH

Take a de breath... ep and focu s!

SUMM

ER 20

INDEX Final exam schedule ............ 2 Surviving crammed schedules ............ 2 How do you prepare for finals? .................. .......... 3

cm -l

CENTRA

if e.

co m

LMICH

IGANA

PARTME

NTS.C

Library offers study rooms ... 4 Studying and music : Favorite artists and their effect on your brain s .................. .... 8

Brain Game s ....2, Baby Gradu ates Horoscope

3, 8, 9, 10

..............6,

..................

..9, 10

Central Media Cafe

. c om

• NEWS 24/7 • ADVERTISING • MULTI-MEDIA • CAMPUS CASH • APARTMENT LIFE • PUBLIC RELATIONS • • RADIO & TELEVISION • MOBILE APPS • OUTDOOR ADVERTISING • ONLINE ADVERTISING • SOCIAL MEDIA • CONTACT YOUR CMLIFE ADVERTISING REPRESENTATIVE AT 774-3493 436 MOORE HALL, CMU, MT. PLEASANT • PHONE: (989)774-3493 • FAX: (989)774-7805

CENTRAL MICHIGAN UNIVERSITY

→

3c. Sales Promotion Materials - Sales Flyers

. c om

central Media cafe

2012 Political ad Rates It is election season, and tight races are predicted at all levels - local, state and national. Central Michigan Life, is the most followed media in the Mount Pleasant and Central Michigan University communities, offers a diverse readership for all political parties - students, faculty, staff AND community readership. According to a 2012 HuffingtonPost.com survey:

• 72% of college students are interested in politics • 87% of college students say they will vote in the next election

In this same survey, these 18-25 year olds said the most important issues to them are:

28% economy 16% social issues 20% health care 15% energy

When it came to party affiliation, college students identified themselves as:

31% democrats 8% independent 15% republicans 36% undecided

DIGITAL

Full Page - Full Color ...... $1614.50 Full Page - B&W ............$1354.50 Half Page - Full Color ...... $960.75 Half Page - B&W..............$708.75 Quarter Page - Full Color. $496.13 Quarter Page - B&W ....... $370.13 Eighth Page- Full Color ... $239.25 Eighth Page - B&W ......... $179.25

Banner 468 x 60 $200 Week / $600 Month

All rates are net. Above rates include Section A placement. If candidate commits to running 5 ads prior to November 30, 2012 a 20% discount applies to all print ads. If candidate commits to running 10 ads prior to November 30, 2012 a 35% discount applies to all print ads.

OUTDOOR BUs shelter Posters

$100 Week / $200 Month per poster. (Plus $90 per poster production fee.)

All rates are net. If candidate makes an outdoor buy in addition to their print buy, they get 20% off the above rate.

Rectangle 300 x 250 $150 Week / $500 Month tile/Button 125 x 125 $125 Week / $250 Month

MOBILE Phone Banner 320 x 50 $200 Week / $600 Month tablet Banner 728 x 90 $150 Week/ $500 Month tablet Rectangle 300 x 250 $125 Week / $400 Month All rates are net. All ads are placed in rotation manager with equal weight applied to all advertisers. All ads rotate through site. If candidate makes a digital and/ or mobile purchase in addition to their print buy, they get 20% off the above rates.

MaxiMize yoUR local ad dollaRs By taking advantage of these MUlti-ad and MUlti-Media deals. 436 Moore Hall • CMU • Mt. Pleasant • P: (989) 774-3493 • F: (989) 774-7805 • E: advertising@cm-life.com

CENTRAL MICHIGAN UNIVERSITY

→

3c. Sales Promotion Materials - Sales Flyers

? p U e n u T d A

Is it time for an

Bring an important audience to your marketing plan... and keep them for life! Our combination of student, faculty/staff and community readers are savvy buyers, who are involved in the purchase and maintenance decisions of their vehicles. CMU students alone will spend more than $13.4 million this year on gas, auto repair and maintenance while here at school. Join the CM LIFE Auto Line page every Monday at these very special prices. In addition you receive one FREE push notification via CM LIFE’s new mobile app each week - with a commitment of 5 or more ads.

AD RATES

36,300+ Readers Daily! Pick up a Central Michigan Life every Monday, Wednesday, and Friday looking for local news and shopping information.

180+ Rack Locations Not only on the CMU campus but throughout Mt. Pleasant, we deliver your message to our readers.

Open Rate ........ $14.95 pci 6” - 14” .............. $10.75 pci 15” or larger ....... $8.75 pci Advertisers running 5 times or more per semester get the following add on to complement their print ads:

Mobile App Daily Deals

Go Mobile! 80% of all CMU students carry a cellphone, and 74% of those are smartphones. Central Michigan Life’s updated Auto Line, now offers you the opportunity to tap into this growing mobile market.

One offer/push notification per week. Deal must be offered during your ad weeks. pci = per column inch Does not quality towards frequency or bulk contract rate FULL COLOR FREE!

Special Print & Mobile Package Every Monday Source: *Michigan Press Association, June 2009 Monthly Revenue Review

Publishes every Monday during the school year.

AUTOThe Ultimate LINE Auto Market!

cm-life.com

436 Moore Hall • CMU • Mt. Pleasant • P: (989) 774-3493 • F: (989) 774-7805 • E: advertising@cm-life.com

CENTRAL MICHIGAN UNIVERSITY

→

3c. Sales Promotion Materials - Sales Flyers

T AD A E REP COUNaT y BTS m n ber S o r I f D r ad tem

u ep at yo gh S Repe on throu d get: i an p sect 7th ck-U

Pi F 1st Pick-Up F O 25% FF 2nd Pick-Up O 35% F 3rd-5thct rates. tra OF 50% pplies to cocnhanges. A

opy

No c

MUL TI DIS -SECTI COU ON Run than your ad NT

the B one se in more cti ac Editi k-to-Sc on of h on a nd g ool et:

25% EACH OFF AD!

The Official CMU 2012 FALL SEMESTER

BACK-TO-SCHOOL EDITION August 23, 2012

More than 11,000 copies of this special edition are distributed to new and returning students, faculty and staff; as well as the Mount Pleasant Community. Door-to-door delivery at residence halls and apartments.

SECTIONS

DEADLINES

COMMUNITY

THURSDAY, AUGUST 9, 2012

VIBE SECTION

THURSDAY, AUGUST 9, 2012

SPORTS SECTION

FRIDAY, AUGUST 10, 2012

NEWS SECTION

FRIDAY, AUGUST 10, 2012

This popular section looks back at the news, events and issues relevant to the Mount Pleasant community! All the entertainment and events in the Mount Pleasant area will be highlighted in this section. Plus a glimps at the latest trends. Be a part of the CMU sports scene. Football, soccer, volleyball and more. Catch all the sports news at CMU! This section will include breaking news, updates, new hires and other campus and community news, plus a look at the year ahead!

436 Moore Hall • CMU • 989-774-3493 • Fax: 989-774-7805

CENTRAL MICHIGAN UNIVERSITY

→

3c. Sales Promotion Materials - Sales Flyers

Get in the Game! CMU Football season is the biggest time on campus and in Mount Pleasant during the fall, so score big with a

Print, Digital and Mobile combination!

Game Days

These special prices give your business a great impact during this high readership time!

Thursday, August 30 CMU vs. sE Missouri state Saturday, September 8 CMU vs. Michigan state

Multi-Media Buys

Friday, October 12 CMU vs. navy

795 buy 7 full pages at $795 each - free full color included.

per ad

Get 1 online rectangle ad from aug. 29-nov. 28, 7 front page ad strips, as well as 2 mobile push notifications per game day Plus, bonus 8th page 1/2 off!

Saturday, October 20 CMU Homecoming vs. ball state Saturday, October 27 CMU vs. akron

495 buy 7 half pages at $495 each - free full color included.

per ad

Saturday, November 3 WEsTERn WEEKEnd

Get 1 online tile/button ad from aug. 29-nov. 28 and 1 mobile push notification per game day. Plus, bonus 8th half page at 1/2 off!

Saturday, November 17 CMU vs. Miami

295 buy 7 quarter pages at $295 each - free full color included.

per ad

Plus, bonus 8th quarter page at 1/2 off!

All paid and discounted/free ads must run in FALL 2012 semester at customers discretion. Advertisers can choose to use front page ad strips and push notifications in different days than ads run. Gosse makes impact as she adjusts to college lifestyle, 7

Social Media

will be used heavily during football season to promote our advertisers. CM Life has the largest fan base of any media on Facebook and Twitter in Mount Pleasant.

LIFE CEN TRA L MICH IGAN

Central Michigan University

Vice president forums

By Annie Harrison Senior Reporter

| Friday, Oct. 7, 2011

Phi Mu sorority asking for donations to sign giant beach ball,

[cm-life.com]

begin, two finalists seek ing

will visit campus after an exCherise Peters, former tended nationwide search that ciate asso- will undergo began last spring. Central Michigan a series of interThe forums ment vice president for enroll- views Univer- will be Western Washington and open forums. sity is holding open services and registrar University, forums next dates’ held during both candi- Georgia at Daniel Shelley, Three previous week for two finalists visits State University, assistant vice finalists viswill ited campus seeking the Bovee from 4 to 5 p.m. in visit campus the position of the and held open fo- president for enrollment manThursday. University first agement and director rums in April and Search committee ident of Enrollment vice pres- Lake Michigan Room. Center’s May. of unand Student dergraduate Melik Peter Khoury, man Chris Ingersoll, co-chairSteven Johnson, associate Services. dean of the vice senior Rochester admissions at the president for enrollment vice College of Health president for Strategic Institute of TechnolCMU announced Professions, sitioning Poin a press agement man- and Kevin release that two VPESS at Upper Iowa Univer- ogy were all finalists as of April. Love, a professor finalists will visit at Howard University, managemen of sity, Eileen Coughlin, Ingersoll campus Monday. t, announced vice presi- be reached and Love could not in dent the release that the for for comment. candidates Academic Student Affairs and Support Services at university@cm-

78 fewer students on campus this year

life.com

A LOSS | 2

CMU FALL 2011

w Overall Enrollment: 28,311

436 Moore Hall, CMU, Mt. Pleasant P: (989) 774-3493 F: (989) 774-3040 advertising@cm-life.com

*Data from the Office Institutional Research of

Steven Johnson w When: 4 p.m. Monday w Where: Bovee University Center’s Lake Michigan Room. Cherise Peters w When: 4 p.m. Thursday w Where: Bovee University Center’s Lake Michigan Room.

GRIFFIN POLICY

By Mike Nichols Senior Reporter

w Undergraduate Enrollment: 21,698 w Graduate enrollment: 6,613 w Minority Enrollment: 4,718 w New Freshman (FTIAC) Enrollment: 3,899 w Other Freshman Enrollment: 1,191 w Total Freshman Enrollment: 5,090 w Undergraduate Student Credit: 284,200 w Graduate Student Credit Hours: 43,106

If you go...

Forum to focus on future of higher ed

Freshman class down by 316

Central Michigan University had a loss of 78 students this fall with of 28,311 registered. a total This is a 0.3 percent decrease, according to the Office of the Registrar’s annual report. Mary Meier, assistant rector of institutiona dil research, was responsible for producing the statistics. She said the numbers taken from enrollment are annually after the eighth day of classes, 10 percent of the way into the They use a data semester. freeze file that produces a snapshot of who is enrolled at the time. “We know we’re comparing equivalent in time,” she said. points “I think it’s a good way of doing it. That’s the way most other universities do it.” The most significant change was the drop campus first-time-i of onn-anycollege (FTIAC) by 316 students, freshmen a 7.5 percent loss from fall 2010. It was the largest percent loss of the one-year enrollment comparison s. Off-campu s FTIAC freshman enrollment , however,

position

By Alayna Smith Staff Reporter

About fifteen students stand in a circle and release yellow balloons evening outside Charles to symbolize their experiences V. Park Library.

PHOTOS BY ASHLEY

related to suicide as

MILLER/STAFF PHOTOGRAPHER

part of Suicide Prevention

never forgotten

Week on Wednesday

Students release balloo ns, reflect on personal experi ences with suicid By Jamie Favazza e | Staff Reporter

Corrine Kay was sitting by the pond west of the Charles V. Park Library Wednesday evening when she noticed balloons being inflated nearby. “The one night I decide to take a walk, and I find this happening,” Kay said. The Ann Arbor freshman found about 30 students with yellow helium-fille d balloons writing thoughts, poems and prayers on purple paper butterflies they then tied to a balloon’s string. They were forming a circle and preparing to launch the butterflies and balloons into the sky in a symbolic launch as part of Suicide Prevention Week. “I found out that the event was personal, Ann Arbor freshman Corrine because my dad died from Kay suicide two years before the Suicide Prevention holds on to her balloon and attached note to her father ago,” Kay said. Week symbolic balloon Her butterfly read, Charles V. Park Library. release Wednesday evening “I miss you Dad, outside you’re the best.” “I don’t know where that balloon’s going to land, but I know he sees it,” she said. A BALLOONS |

Greeks react to suspensi

“I don’t know where that balloon’s going to land, but I know he sees it.” Corrine Kay, Ann Arbor freshman

with non-fratern ity broth- suspension ers, while Alpha s. However, was suspended Chi Rho Jackson emphasize After the suspension until the importanc d the s fall of 2014 of Lambda Chi e of the policies for hazing alAlpha and legations. held by Greek Alpha Chi Rho, Life. the Cen“It’s obviously Lambda Chi Alpha’s tral Michigan a sad day University was fate any time Greek community determined by our communithe all- ty gets is now Greek left with nine smaller,” Jackson social fra- Alpha judicial board and said. ternities. “It’s unfortunat Chi Rho’s hazing e for al- an organizatio legations were Both suspension n and the investigat- alumni issued during the s were ed and acted upon to lose all that by their tory September, but month of national chapter. over the actions histhe groups of a few members, Mount Pleasant faced their suspension senior for fraternity but in order s for Taylor different reasons. Jackson, life to grow, Lambda dent presi- everyone Chi Alpha was suspended nity of the Interfrater - accountabneeds to be held for four years Council, said le to the same for cident involving an in- sad to see the Greekhe was policies and standards.” alcohol munity comshrink after the Alpha Chi Rho, 614

The event will be by Peter Luke of Boothmoderated vices. Panelists includeNews SerMichael Boulus, executive director of the presidents’ council and versities of Michigan, state uniDon past chairman of MichiganGilmer, house appropriation and higher education appropriation committees, Lou Glazer, Michigan Future Inc. President, and University President George Ross. Griffin Endowed Chair Maxine Berman said she is excited to have such a diverse group on the panel to discuss the issue at hand. “The panel will bring many different perspectives, can each talk separatelyas they about the issue as it ties to the budget, the history of institutions philosophical aspects,” and the she said. The forum will be structured with the first half dedicated to panel discussion overseen by the moderator, and the second half will be an open question and answer session for the audience. Sarah Buckley, CHSBS coordinator of marketing and events, said past audiences forums have always of Griffin been glad to have the opportunity to speak their minds in this format. “The forum is a good opportunity for students, faculty and the community to learn more about the issue by asking questions in addition to listening to the panel A FORUM | 5

ons

By David Oltean Senior Repor ter

State and local and university leaderspoliticians will meet Monday to discuss the future of higher education in Michigan. The semiannual Griffin Policy Forum will cover “The Future of Higher Education in Michigan” and will begin at 7 p.m. in the George Ross Powers Hall Ballroom. The forum is sponsored by the Robert and Marjorie Griffin Endowed Chair in American Government, the College ities and Social and of HumanBehavioral Sciences, and the department of political science at Central Michigan University.

[ INSIDE ]

w Isabella County Jail to replace leaking roof, 3 w Students mourn loss of Steve Jobs, 5 w Scenic train downtown departing Saturday, 6 w HATS temporarily lowers prices to encourag e anaimal adoption, 6

. c om

Central Media Cafe VICTORIA ZEGLER/STAFF

S. Main St., PHOTOGRAPHER A GREEK LIFE | 5 of 2014 for hazing potential received a sanction of suspension from CMU until the fall members. 93 Years of Serving as Central Michigan University’s Independent Voice

Exceptions: Liquor, cigarette, gambling, contraceptives, and other PG-13 or R rated subject matter is prohibited on the front page of CM Life. For advertisers who fall into these categories, substitute out a FREE bannER ad for a month on CM-LiFE’s MobiLE aPP.

CENTRAL MICHIGAN UNIVERSITY

→

3c. Sales Promotion Materials - Sales Flyers 2012

CENTRAL MICHIGAN UNIVERSITY

HOMECOMING Join the week-long

CELEBRATION! Participate in the week long celebration that is Homecoming. CMU alumni, parents and students will be picking up CM LIFE all week long to follow hints on the Medallion Hunt and to get the latest developments and features on the entire week’s activities.

Monday, October 15, a special edition will focus on the events, with special emphasis on the biggest event - THE MEDALLION HUNT. There will be a clue buried inside CM LIFE that day. Wednesday, October 17, you can pick up your Monday ad at

35% off in our regular issue of CM LIFE. This is a great way to remind students of the weekly and weekend schedules you have. Wednesday’s paper will provide updates on the Medallion Hunt, Trivia Contest, Maroon Cup and Golden Goblet challenges. Friday, October 19, advertisers who ran in Monday can repeat their ad in CM LIFE and get an ADDITIONAL 35% off . The Friday paper is geared towards the weekend activities of Rock Rally, Homecoming Parade, and the Football game. PLUS, readers will find out who FOUND THE MEDALLION! Add the CM LIFE mobile APP to your buy during Homecoming Week, for last minute offerings! Ask your advertising account executive for more information!

PUBLISHED Monday, Wednesday, Friday

October 15, 17, 19 . . . . . . Run all 3 dates & get

50%

OFF Wednesday and Friday Ads . . . . . .

Plus, FREE CM Life mobile app

Daily Deal notification one time during the week!

P: 989/774-LIFE • F: 989/774-3040 E: advertising@cm-life.com W: centralmediacafe.com

436 MOORE HALL • CMU • MT. PLEASANT

www.cm-life.com

CENTRAL MICHIGAN UNIVERSITY

→

3c. Sales Promotion Materials - Sales Flyers

P lay A”round”! Advertising Rates

A Great Opportunity. Welcome back CMU students. This is your chance to reach 124,000+ prospective customers during the Fall - always in need of a little fun and good exercise, plus a relaxing escape to the greens.

A Great Market.

2x6

During the school year, there are more than 21,000 CMU students, plus faculty, staff, and Mt. Pleasant’s loyal community readers.

$60 per ad Includes Full Free Color!

At a Great Price!

Commit to all 6 issues, get a

It’s a rare occasion to find a full color advertising opportunity at these incredibly discounted rates.

FREE

ONLINE BANNER AD

RESERVE YOUR SPACE TODAY!

(A $500 VALUE)

from August 31, 2012 through September 30, 2012

AUGUST 23, 31 SEPTEMBER 7, 14, 21, 28

436 Moore Hall, CMU, Mt. Pleasant advertising@cm-life.com Phone: (989) 774-3493 Central Fax: (989) 774-3040

.c om

Media Cafe

IT’S TIME TO SHOP!

2012 Holiday Package On campus, and in the community, our readers LOVE holiday specials! Get them shopping at your store this Holiday season.

46 Y & U BT 5 E! GE RE F

Monday, noveMber 26 Wednesday, noveMber 28 Friday, noveMber 30 Monday, deceMber 3 Wednesday, deceMber 5 Friday, deceMber 7

lor

Plu

co ull f EE FR

• 2 col. x 3” ad: $60 • 3 col. x 5” ad: $135 • 4 col. x 6” ad: $195 • 2 col. x 5” ad: $100 • 2 col. x 10” ad: $170 • 3 col. x 10”ad: $240 (Price per day)

BONUS!

Daily Deal Listing Nov. 26 - Dec. 24, 2012

436 Moore Hall, CMU • Mt Pleasant • (989) 774-3493

$$&012$ $$3345 !"#$ %&'()$ *#+! ,!&!#.-'#+!&!'.+ ',,/#

With the highest enrollment in Kent State history, your business will surely be the talk of town. SPACE RESERVATION: !"#$%&'()*"+"$,)-,.

SPECIALS: 1"2)/30)4&+#)56)7&6+#6() 6#8#9:#);&<4"$)1&,#=

AD COPY DUE: !"#$%&'()*"+"$,)/0,.)

CAMPUS ACCOUNTS:) 1"2)/30)4&+#)

Daily Kent Stater

56)7&6+#6()6#8#9:#)>?@)A7"#)56)B57%)C1DD=

;52,&8,)'5"6)$&7#$)6#46#$#2,&,9:#)&,) EEFGH-IGIJKH)56)L$"&%$M'&.55=85<

!"#$%"%#&'((

)*%+),-%% %%.,#$)/'-#

B1-#%&%*4&!1(3.&C4#%&D%1%4,&B133"E44#& F?54,%()(#G&D42%("#&E(%*&."-,&1?&"#& !"#$%&'()*+,-."(/0+1 23%*.(4.5."6%+#,78(H"#?1.I&J2%"K4,&;; #?& 9$(:,3&(;<.8(L-4)?1.I&J2%"K4,&;6 ,? 2UDQJH VSRW LV RQO\ )XOO &RORU LV

Daily Kent Stater

!"#$%&'())&%*()&"++",%-#(%./&& 0"#%12%&."-,&)134)&,4+,4)4#%1%(54&1%&& 66789:;8;<=9&",&>)-1?)@.1*""A2"'

THE DAILY KENT STATERâ&#x20AC;&#x2122;S

COST PER AD IS ONLY $65 & CAN BE PURCHASED IN MULTIPLES (THE ACTUAL COST OF THIS AD IS $119)

FRIDAY NOVEMBER 9 MONDAY

NOVEMBER 5th

WEDNESDAY

NOVEMBER 7th

KSU is ranked as one of the top military-friendly schools in the nation and has over 1,000 student veterans enrolled. The Daily Kent Stater is reaching out to our veterans with a thank you from local businesses. Full color business card size ads are available. Donâ&#x20AC;&#x2122;t miss the chance to say â&#x20AC;&#x153;thanksâ&#x20AC;? to the men & women who have served our country.

CONTACT YOUR SALES REPRESENTATIVE TODAY AT 330-672-2586 OR ads@ksustudentmedia.com

Advertise in the St. Patrickâ&#x20AC;&#x2122;s Day Special Section appearing in the Thursday, March 15th issue of the Daily Kent Stater. Specials: Add a little green to your ad for only $20. Or, have the whole rainbow for just $60. Space Reservation due: Friday, March 9th Ad Copy due: Tuesday, March 13th

DAILY KENT STATER

Call your Daily Kent Stater advertising representative at 330.672.2586 or email us at ksuads@yahoo.com

In the April 13th Daily Kent Stater...

$60

Honor your outstanding student employees.

Full Color

$20

KSU Blue or Gold

National Student Employee Appreciation Week Acknowledge the hard work and dedication of your student employees by saying thank you in front of the entire campus in the Daily Kent Stater. Space Reservation by Monday, April 9th Ad Copy Due by Wednesday, April 11th

DAILY KENT STATER

Call your Daily Kent Stater advertising representative at 330.672.2586 or email us at ksuads@yahoo.com

%%%%%%%

%%%%

%%%%%

.# ./

! ! ' " & % $ #

% % % % % % % ()*

, %"+

Before the students move, graduate or take their finals, let them know what’s happening. The April 27th Last Call Special Section is always a great opportunity to advertisejobs or specials to KSU students. Space Reservation: Monday, April 23rd Ad Copy Due: Wednesday, Apil 25th

Don’t miss out on our specials: U Run 1/4 page or larger, receive Campus Rate. U Campus accounts run 1/4 page or larger, receive free KSU Blue or Gold.

DAILY KENT STATER

*HSS `V\Y +HPS` 2LU[ :[H[LY HK]LY[PZPUN YLWYLZLU[H[P]L H[ VY LTHPS \Z H[ RZ\HKZ'`HOVV JVT

Your Diagnosis: Newbie Prescription Name Address

CONSUME MASSIVE AMOUNTS OF STUDENT MEDIA Daily Kent Stater TV2 The Burr Fusion Uhuru Kentcribs.com

KentWired.com Black Squirrel Radio Artemis Luna Negra KentCampusCash.com

Notes:

7KH 2IĂ&#x20AC;FH RI Student Media P.O.Box 5190 s Kent, OH 44242-0001 220625 Student Media RETURN SERVICE REQUESTED

Sign up for breaking news alerts on KentWired.com Read the Daily Kent Stater Monday through Friday Listen to Black Squirrel Radio on Blacksquirrelradio.com Watch TV2 on channel 2 in the dorms

Sign up for deals on KentCampusCash.com Look for an apartment at Kentcribs.com Read these magazines: Artemis, Burr, Fusion, Luna Negra and Uhuru on stands located around campus

Source: Campus Visitors Guide 2012-13

Students and visitors at the annual local Lotus World Music & Arts Festival.

DRAW ATTENTION TO YOUR BUSINESS The Source: Campus Visitors Guide welcomes visitors and showcases the many celebrated events, traditions and attractions that Indiana University and Bloomington have to offer. Source reaches conference attendees, as well as graduate students, new faculty members, families, national recruiters and other visitors. Visitors to Monroe County spend an average of $175 per trip.*

FALL 2012 Deadline: July 6 Distribution: August through February

SPRING 2013 Deadline: Feb. 1 Distribution: March through July

*Bloomington/Monroe County Convention and Visitors Bureau 2009.

Take advantage of several months of shelf life, giving your ad prolonged exposure.

MINI-TAB ADS

if you run in both issues.

cover

Sizes 1/3

full page 2/3

1/4

15% OFF

C.I.

Dimensions

Cost

1/8 page

3.4375" x 2.1875"

$260

1/4 page

3.4375" x 4.625"

$360

1/3 page

7.0625" x 3.165"

$480

1/2 page vert.

3.4375" x 9.6875"

$580

$279 million

1/2 page horiz.

7.0625" x 4.5"

$580

in annual spending is generated by the 1.26 million visitors to Bloomington.

2/3 page

7.0625" x 6.325"

$820

Bloomington/Monroe County Convention and Visitors Bureau, 2009.

Full page

7.1875" x 9.6875"

$1,080

Covers

8.25" x 10.75"

$1,500

1/2 Sizes in red can be printed as full bleed: images should be 8.5" x 11". Actual printing will be 8.25" x 10.75". 1/2 1/8

Price includes

FULL COLOR

copies are distributed around campus and town including hotels and restaurants. More than 40% are delivered to IU departments to be included in their packages for prospective students and guests.

INDIANA UNIVERSITY

041112

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

10,000

Little 500 Pre-Race Edition 2012

The stands fill with excited fans cheering on their favorite racing teams.

WORLD’S GREATEST COLLEGE WEEKEND The 62nd running of IU’s Little 500 races will be held April 19-21. The events draw national recognition and large crowds. More than 25,000 students, visitors, faculty, staff and alumni usually attend the races.

SPRING 2012 Proof deadline: April 3 Ad deadline: April 4 Published: April 18

The IDS Little 500 Pre-Race Edition is an essential guide for the race. It includes pre-race highlights, rider and team profiles, event history and the team jersey guide.

Adding color to your ad can increase readership by

With thousands of visitors flocking to the race, put your business in the winner’s circle.

62%

ONE SPOT COLOR $160 FULL PROCESS $450

BROADSHEET ADS Sizes

Dimensions

Cost

1/8 page horiz.

3 col. x 5"

$258

15,000-16,000

1/8 page vert.

2 col. x 8"

$274

1/4 page vert.

3 col. x 10.5"

$543

1/4 page square

4 col. x 8"

$549

1/3 page square

4 col. x 10.5

$682

1/3 page vert.

2 col. x 21"

$682

Half page horiz.

6 col. x 10.5"

$896

copies are distributed with the daily newspapers to more than 300 sites on campus and around town. Extra copies will be delivered to local businesses and handed out before the races.

Half page vert.

3 col. x 21"

$896

2/3 page horiz.

6 col. x 14"

$1,193

2/3 page vert.

4 col. x 21"

$1,193

Full page

6 col. x 21"

$1,764

6 col. x 21"

$2,655

12 col. x 21"

$3,509

Back page

(full color included)

2-page spread

(doubletruck)

Other sizes available.

INDIANA UNIVERSITY

011012

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

Newsstand Posters, Ribbons & Brochures 2012-13

Thousands of students walk by our stands every day.

GET NOTICED Students have an extremely busy life and it’s often hard to get their attention.

Poster

With posters, ribbons and brochures in IDS newsstands, your message is delivered in a highly visible way, in prominent locations both on and off campus.

60 newsstands

available for advertising. Additional locations are available on campus for IU departments and IU organizations.

Get a month’s worth of advertising for one low price. Ribbon

POSTERS Cost: $75 - $200 per poster, per month Size: 17.25" x 21.25" Deadline: Preprinted posters must be delivered one week prior.

Brochures

RIBBONS

Reach members of the IU community as well as visitors and alumni. The IU Bloomington campus is home to students, faculty and staff totaling more than

50,000

Indiana University Fall 2011 Fact Book.

Cost: $50 per ribbon, per month discounts available based on quantity

Size: 17.25" x 5.5" Deadline: Preprinted ribbons must be delivered one week prior.

BROCHURES Cost: $20 per newsstand, per month Size: max. 3¾" x 8½", approx. 75 brochures/rack Deadline: Preprinted brochures must be delivered

High-traffic Locations

On average, 10,000 people pass through the Wells Library on a daily basis. Library Academic Services 2011.

one week prior. Note: Minimum purchase of one side in five newsstands.

Space reservation is on a first come, first serve basis. Contact us now to reserve your spot.

INDIANA UNIVERSITY

062112

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

Dining 2012-13

Customers enjoy lunch inside the Indiana Memorial Union.

STAND OUT There are hundreds of eating establishments around Bloomington, how will you get noticed? IDS Dining is the best way to reach more than 50,000 students, faculty and staff, and the thousands of visitors that come to Bloomington each year.

PREMIUM MEMBERS RECEIVE:

Proof deadline: 5 p.m. Friday prior to publication

Ad deadline: 5 p.m. Monday prior to publication

Publication: Thursdays in the IDS Weekend section

A weekly full-color print ad in the IDS Dining section, showcasing your restaurant. Spotlight description in the print edition and online, featuring a photo of your business along with a description of your restaurant. (guaranteed minimum of once per contract year)

Online listing that includes the following: photos of your restaurant, your menu, payment options, link to your site, a map and comment cards.

Approximately

84%

of students dine out 1-7 times per week. IDS Survey 2007.

Promotional advertising for IDS Dining featuring premium members, which may include brochures, posters, online ads and other materials.

More than

Bloomington Convention & Vistors Bureau 2010

$322 million is spent annually dining out by IU visitors.

www.idsnews.com/dining As a service to our readers, the IDS Dining offers free listings of local restaurants on the website. The free listing consists of your business name, hours, location, price range and other information.

INDIANA UNIVERSITY

062512

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

Listing Information From fast food to fine dining, Bloomington offers a wealth of restaurants. As a service to our readers, we have compiled a comprehensive listing of Bloomington restaurants on our website. Averaging more than 890,000 visits per month, www.idsnews.com is available 24/7 to students, parents, alumni, visitors and members of the community. To ensure your establishment is accurately listed, please complete this form for your basic listing. Please use our online form “listing updates” to submit changes as needed.

BUSINESS INFORMATION Business name

(as you want it to appear):

Address: State:

City:

Phone:

Zip:

Website: Email

(not for publication, internal use only):

Contact name Store hours:

(not for publication, internal use only):

Breakfast:

Lunch:

Dinner:

Other special hours: Price range per average entree: $5 or less

(choose one)

$5 - $10

Payment types accepted:

$10 - $15

$15 +

Check

Credit*

Debit*

Yes

(choose one)

Cash

Campus Access

*List cards accepted here: Delivery:

(choose one)

Cuisine Types:

(choose up to three)

Asian

Bakery/deli

Bar

Bar & Grill

Buffet

Cafe/coffee house

Casual dining

Dessert/ice cream

Fast food

Fine dining

Greek

Italian

Mexican

Pizza

Steak & seafood

Vegetarian

INDIANA UNIVERSITY

062212

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

Premium Member PAYMENT & BILLING INFORMATION Please complete the following for the Dining section that appears weekly in the Thursday edition of the IDS and online daily at www.idsnews.com/dining. Package Deal:

Renewal

One Semester

Two Semester

Choose one: Please bill me

(only clients with approved credit):

Enclosed check for

(please make checks payable to IDS):

Please call to pay by credit card: 812-855-0763

Signature:

Date:

Telephone:

Business name:

Email:

Business address:

DINING PACKAGE CHECKLIST Please turn in the following to your account executive, or email to ads@idsnews.com: Listing information Menu (please email electronic version to ads@idsnews.com or send a hard copy if not available) Description of your restaurant (approximately 60 words or less) Interior and exterior photos of your business (if unavailable, contact your account executive to arrange for photos to be taken at no charge) Design (for 2 x 2 full-color display ad appearing weekly in the Weekend section)

For account executive purposes only: Make duplicates of listing and payment pages and put them into ad director’s mailbox Put original of listing page into marketing’s mailbox Put original of payment page into business manager’s mailbox If necessary, process payment Turn in display ad with routing card to creative Keep copies in your client file

INDIANA UNIVERSITY

062612

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

Sunday

Monday

Tuesday

November Wednesday

Thursday

Friday

Notes:

2012

Saturday 3

IU Parents Weekend

IU Basketball vs. Indiana Wesleyan, home game

IU Parents Weekend

Housing & Living Guide

IU Football vs. Iowa home game

IU Basketball vs. Bryant University, home game

Voting Ends

Election Day

Fall IDS Housing Fair

Best of Bloomington

IU Payday $11.2 million

IU Football vs. Wisconsin, home game

Veterans Day

IU Basketball vs. North Dakota State, home game

Thanksgiving Week Edition

Basketball Guide

IU Basketball vs. Sam Houston State, home game

Daylight Savings Time Ends

Election Edition

Ad Deadline

Thanksgiving Week Edition In stands Nov. 16-25

IU Football @ Penn State

IDS Office closed for IU Thanksgiving Break Nov. 17-26 IU Basketball @ Georgia

IU Thanksgiving Break begins

IU Basketball @ UCLA or Georgetown

IU Payday $11.2 million

Thanksgiving

Best of Bloomington

IU Payday $84.2 million

IU Football @ Purdue

Inside magazine Ad Deadline Best of Bloomington IU Basketball vs. Ball State, home game

IU Classes resume

Special Publication IDS Regular Publication

Bball Wrap IU Basketball vs. North Carolina, home game

Ad Deadline

October S M T 1 2 7 8 9 14 15 16 21 22 23 28 29 30

W 3 10 17 24 31

R 4 11 18 25

F 5 12 19 26

S 6 13 20 27

2 3 4 5 9 10 11 12 16 17 18 19 23 30 24 31 25 26

6 13 20 27

7 14 21 28

INDIANA UNIVERSITY

S 1 8 15 22 29

030512

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

December S M T

Best of CONGRATULATIONS

Bloomington

2012 WINNER

This certifies that

is awarded

Bridget Ameche, Weekend Editor

Patrick Beane, Weekend Editor

Contact your sales rep and mention this coupon to receive

% OFF

when you rerun your Housing & Living Guide ad this month. Limit 1 ad with this coupon. Not valid with any other offer or discount, and not transferable. Your ad must run by Feb. 29.

Ernie Pyle 120 路 940 E. Seventh St. Bloomington, IN 47405-7108 phone: 812-855-0763 路 ads@idsnews.com 路 www.idsnews.com

THANK YOU for participating in the 2012 Spring IDS Housing Fair. INDIANA DAILY STUDENT

HOUSING FAIR •

The IDS is always striving to improve in all aspects. Please help us evaluate this semester’s event.

Were your expectations of this event met? YES

EXPLAIN:

•

What was the best aspect of this event?

•

What can be improved?

•

Were there as many attendees as you expected?

•

Was the timing of the event coordinated with your rental times? YES NO

•

What is your principal means of advertising to students?

•

Did you encounter difficulties while setting up today? YES NO

•

Would you attend again? FALL NEXT SPRING

BOTH

Please use the back for any additional comments and/or suggestions.

Please return this questionnaire to an IDS representative before you leave the Housing Fair. IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

2012 Fall IDS Housing Fair Wednesday, Nov. 7 • 10 a.m. - 4 p.m. • IMU Frangipani Room Dear Sir or Madam, On Wednesday, Nov. 7, 2012 the IDS will be hosting the annual Fall Housing Fair. This is the first fair of the year, with a second fair following on Jan. 30, 2013. We would like to extend an invitation to your organization to gain access to this large student market. Last year’s fall fair attracted more than 1,400 attendees. Representatives from various Bloomington rental properties come to a single on-campus location, providing visitors with useful information through a one-stop experience. Guests walk into a lively atmosphere complete with festive décor, upbeat music, interactive games and frequent prize giveaways at the fair. The IDS would like to invite your business to be a part of this great event, providing your business with fresh visibility to the IU community. Your business can donate a prize to be given away at the event and receive free advertising exposure in return. This opportunity allows the IU campus of more than 42,000 students and 8,200 faculty and staff to view your business in a new light and gives guests the chance to try your products hands-on. Please see the attached pages for more information on the advertising compensation. Thank you for your consideration and we look forward to hearing from you.

INDIANA DAILY STUDENT

HOUSING FAIR

Sincerely, IDS Marketing and Advertising Team 812-855-6491 marketing@idsnews.com

www.idsnews.com/housingfair

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

INDIANA UNIVERSITY

2012 Fall IDS Housing Fair Wednesday, Nov. 7 • 10 a.m. - 4 p.m. • IMU Frangipani Room All sponsorships are for Fall fair only.

BASIC SPONSORSHIP: $25 – $99 PRIZE VALUE • Your logo, phone number and address will be displayed in select IDS Housing Fair advertisements (a minimum of three advertisements will feature your information). • Business name and prize donated will be announced over loudspeaker to all attendees when prize is awarded at the event. • Online listing as prize donor including your business name, phone, website and location on IDS Housing Fair website. • Listing on sponsorship sign featured at event, as well as on handout distributed to every attendee of the event.

CREAM SPONSORSHIP: $100 – $249 PRIZE VALUE • All of the Basic Package benefits. • Eight-column-inch ad spotlighting your prize and location prior to the event. ($159.28 value,* see sample size on next page) All ads will run a minimum of one time. Actual number of runs depends upon amount of prizes received and when the sponsorship confirmation is received. The sooner you confirm your prize donation, the more ad runs you will secure in the paper. • Full-color spotlight on the Housing Fair website. (300 x 250 pixel) (Up to a $25-$50 value)

CRIMSON SPONSORSHIP: $250 + PRIZE VALUE • All of the Basic Package benefits. • Fifteen-column-inch ad spotlighting your prize and location prior to the event .** ($298.65 value,* see sample size on next page) All ads will run a minimum of one time. Actual number of runs depends upon amount of prizes received and when the sponsorship confirmation is received. The sooner you confirm your prize donation, the more ad runs you will secure in the paper. • Full-color spotlight on the Housing Fair website (300 x 250) as well as online ad (300 x 250) that will rotate throughout the IDS website promoting your business and prize donation. (Up to a $110 value)

Prizes or claim checks for fall must be available by Monday, Oct. 29, 2012. Minimum cumulative prize donation value of $25. *All prices based on open rate, not contract.

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

INDIANA UNIVERSITY

2012 Fall IDS Housing Fair Wednesday, Nov. 7 • 10 a.m. - 4 p.m. • IMU Frangipani Room MARKETING THE FAIR In the IDS: The IDS Marketing Team will run ads in the paper which is based on your commitment level. This allows you to reach more than 42,000 students and 8,200 faculty and staff. Two full-page, full-color ads will run the week of the fair featuring your logo, website and phone number. Online: The IDS Marketing Team will feature three online ads for one month on the IDS website (idsnews.com) that click through to the Housing Fair website. In addition to this exposure, purchasing an online ad to promote your business will increase your viewership. Social Media: The IDS Marketing Team will post about the Housing Fair, including a link to the Housing Fair website where your business’s logo and contact information is listed, at least once a week on the IDSPulse Twitter account and/or IDS Facebook account. This give you access to more than 17,000 followers. Campus and Community: (These promotions will take place in the four weeks leading up to the fair) The IDS Marketing Team will promote the housing fair event on the newsstands with at least 10 newsstand posters featuring your logo. The IDS Marketing Team will “blitz” the campus with fliers at least twice a week with handbills. The IDS Marketing Team will also hang posters on kiosks around campus and downtown Bloomington at least once a week promoting the fair, prizes and properties. Your business is able to receive posters to display as well, free of charge.

ADDITIONAL ADVERTISING OPPORTUNITIES If you would be interested in gaining additional exposure, please call 812-855-0763. An Advertising Executive will contact you with more information.

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

INDIANA UNIVERSITY

2012 Fall IDS Housing Fair 2 x 7.5 in IDS (15 col. in ad sample size)

2 x 4 (8 col. in ad sample size)

S T egister &R

BY TO

P T S ter s i g e &R

WIN

FLAT TV EN SCRE

812-331-0788 www.tenthandcollege.com

INDIANA DAILY STUDENT

Wednesday, Nov. 7 IMU Alumni Hall

www.idsnews.com/housingfair

WIN

Courtesy of

HOUSING FAIR

Actual size is 3.222” x 3.875”

FLAT SCREEN TV Courtesy of

300 x 250 web ads

P S T egister &R

812-331-0788 www.tenthandcollege.com

BY TO

WIN

Wednesday, Nov. 7 IMU Alumni Hall Courtesy of

Y FLAT TV P B N E S T egister SCRE R 812-331-0788 O T www.tenthandcollege.com &

INDIANA DAILY STUDENT

WIN

HOUSING FAIR www.idsnews.com/housingfair Courtesy of

FLAT TV EN 812-331-0788 www.tenthandcollege.com SCRE INDIANA DAILY STUDENT

HOUSING FAIR

www.idsnews.com/housingfair

Actual size is 3.222” x 7.375”

Wednesday, Nov. 7 IMU Alumni Hall

IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

INDIANA UNIVERSITY

Dining

Guide

Hey Sushi Spots, restaurants, Food trucks, eateries, Diners, Delicatessens, and all other gastronomies of culinary delight, get ready for the Ka Leoâ&#x20AC;&#x2122;s Dining Guide. The Ka Leo will be dishing up a dining guide that will focus on places to eat in Honolulu. We have the sure way to the reach students and faculty about the most up to date places to eat, our Dining Guide will hit the streets on April 10th. Let the UH community know where to dine and who can fill their bellies best by placing an ad in this special issue with a special price.

Ka Leo Special Advertising Rates

Includes Free Full color

and Free ad desIgn

DEADLINES Space Reservation: April 3rd, 2013 at 12 pm Ad material Submission: April 4th, 2013 at 12 pm

Contact your Ad Rep today: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210

ELECTION

GUIDE

SPECIAL ISSUE

We wouldn’t be very patriotic if we didn’t write about who is running for president and who is going to be in our local races. This issue is going to be packed full of candidate profiles, tough political issues, and who we think will be the frontrunners in this year’s election. Students who will be rockin’ the vote will be looking at the election issue on November 5 to see who is who in 2012.

Ka Leo Special

Advertising Rates

INCLUDES FREE FULL COLOR

AND FREE AD DESIGN

DEADLINES Space Reservation: OCTOBER 28, 2012 Ad material Submission: OCTOBER 29, 2012

CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210

HOMECOMING SPECIAL ISSUE On Wednesday October 10th, Ka Leo will be putting out the official Homecoming Issue. This is a great issue that highlights the great history and athletics for Homecoming. We have a focus on the football matchup for the weekend, as well as what events will be going on around campus. The Homecoming Issue is a great time to reach out to students and their visiting parents to let them know where to go while here for homecoming. We also have a big alumni bash at Ching Field where we pass out the issue to our alumni. This is a great time of year to reach all the people involved with UH.

Ka Leo Special Advertising Rates

INCLUDES FREE FULL COLOR

AND FREE AD DESIGN

DEADLINES Space Reservation: OCTOBER 3, 2012 Ad material Submission: OCTOBER 4, 2012

CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210

Cover Specials Special Issues 2012 JULY 16th – New Student Orientation Guide AUGUST 20th – Welcome Issue SEPTEMBER 12th – Dining Guide SEPTEMBER 26th – Nightlife Guide OCTOBER 10th – Art Festival/ Homecoming Issue OCTOBER 24th – Halloween Issue NOVEMBER 5th – Election Guide NOVEMBER 19th – Shopping Guide DECEMBER 10th – Finals and Grad Issue

Special Issues 2013 All covers are printed on high gloss paper that is stapled to the outside of the issue; this makes the issue look more like a magazine, and students hang on to these longer as well.

JANUARY 7th – Welcome Back JANUARY 28th - Games Book FEBRUARY 6th – Visual Issue FEBRUARY 27th – Best of UH MARCH 11th – Money Issue MARCH 20th – Spring Break Issue APRIL 1st – April Fools Issue APRIL 10th – Dining Guide APRIL 24th – Housing Guide MAY 6th – Final and Grad Issue

Ka Leo Special

Advertising Rates Back Cover ............................... $1,300 Inside Cover ............................. $1,100 Inside Back Cover ................... $1,100 INCLUDES FULL COLOR AND FREE AD DESIGN

Deadlines One month prior to publication

CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210

Mobile App

Packages We have released our mobile app for Ka Leo and have an amazing opportunity for our clients to start reaching the UH community on their cell phones. We will be starting our advertising packages in March of 2013 and will provide you with the opportunity to present real time advertising to our mobile app downloaders.

Standalone Real Time Deals $60/month Customers must sign on for a 1-year commitment or a total of $720 for the entire year

Real Time Deals $100/month Customers must sign on for a 6-month commitment or a total of $600 for the entire period

Real ea Time Deals $150/month No commitment commitm required Cl Clients are set up to input real time based deals and allowed to send out specials 2 times per week. If we al manage the uploading of deals to the mobile app, then m clients will incur a management fee of $50/month. c

All Resources Package

+++

Real Time Deals 3x2 Ads Online Ads Rack Cards Flyer Distributions

1 year

6 months 1 month

16 weeks

8 weeks

1 week

600

300

200

Cost

$3500 $2250 $650

CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210

We are currently serving 30,000 pages views every months and have about 15,000 unique users coming to the website. www.kaleo.org has continued to grow in popularity and serves as a great compliment to the print edition. Online advertising is sold on a flat weekly rate and runs from a Monday through Sunday on a run of site basis. The deadline is one week prior to running on the website and will need to have a signed contract turned in by 12 pm the Monday prior to publication.

ONLINE ADVERTISING Sizing and Placement

Ka Leo Sponsorship S Button

TOP LEADERBOARD RD

We also have a sponsorship button at the top right of the website that is sold to one customer and is not rotated with other clients. This spot is a highly effective space and runs from the 1st of the month to the end of the month. The space reservation is one week prior to the start of the month.

$30 per week

MEDIUM RECTANGLE

$25 per week

$200

BOTTOM LEADERBOARD

per month

Sh hop oppi p ng Gui uide de November November Nove mbe 19, 19, 201 2012 20

$20 per week

ALL THREE SIZES

$50 per week

All ads are sold on a rotation basis with up to five other clients at a time and will be served at random onto the webpage.

Specialized Facebook Advertising Package This package includes the following: Customized Tabs and updated information up to 10 hours of customized work that includes updates from Ka Leo driving people to like your page. It also include 100 flyer distributions by our

PR team and four 1/8 page ads in Ka Leo that help promote your page and getting people to like you on Facebook.

$500 per month

CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210

SPECIAL SIZING Z

FRONT PAGE ADVERTISING Have an ad on the front page for only $90 per day. Must commit to the entire semester for a Monday, Wednesday, or Friday, sorry no frequency discounts apply.

$90

SPONSORED SURF REPORT

Z Page 25 | Ka Leo | 2012-2013

Rates

SPONSORSHIP IS $200 PER DAY

Semester-long commitment required choice of Monday, Wednesday, or Friday.

$90

COMICS PAGE SPONSOR

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

GET NOTICED TODAY WITH A COMICS PAGE SPONSORSHIP!

For the first time ever the Ka Leo will be putting out a surf report to let our readers know when the conditions are at their best. For just $90 you can sponsor the surf report which will feature your logo and text about your business. Must commit to the entire semester for a Monday, Wednesday or Friday, sorry no frequency rates apply.

One of the most popular pages in the paper is now available to be sponsored on Monday, Wednesdays or Fridays. Our special comics section $200 will have one ad spot on the page for our advertisers interested in sponsoring the page. The cost is only $200 per day allows exclusivity on that page. Must commit to the entire semester for a Monday, Wednesday or Friday, sorry no frequency rates apply.

$200

GAME’S PAGE ADVERTISING

CROSSWORD SPONSOR Ka Leo’s games page that will feature a full page of games for our sudents, faculty and staff $175 to keep themselves busy in between classes. The crossword sponsor will be a tall skyscraper type ad that is only $175 per day. Must commit to the entire semester for a Monday, Wednesday or Friday, sorry no frequency rates apply.

$175

Z SUDOKU & PHATEM SPONSOR This is the other side of the games page and features 2 puzzles on Mondays and Fridays as well as a puzzle and horoscopes on Wednesday. You can pick one of two spots on Mondays Wednesdays and Fridays for only $75 per day. Must commit to the entire semester for a Monday, Wednesday or Friday, sorry no frequency rates apply.

$75

NAPKIN Ad Package DISPENSER Want to reach students while they eat? Ka Leo has a unique opportunity to reach out to the students at the dining halls on campus and start building on to your marketing and advertising campaign to reach the UH community. These spots are sold in bundles of 20 at a time and for two weeks, all the campaigns start on the 1st pr the 15th of the month. The prcing below breaks down reach and volume in sparate locations.

Campus Center 75 spaces available 12,000-13,000 people per week

Hale Aloha Dining 140 spaces available 8,000-9,000 people per week

Gateway Dining 80 spaces available 8,000-9,000 people per week

$5 per spot 2 week starting on the 1st or 15th of the month.

$100 starting Bundle (20 spaces) Bundle goes up incrementally in 20 and can add $100 for each additional bundle.

CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210

NEWSSTAND

POSTERS

BROCHURES GET NOTICED! MEDIUM RACK CARD $75 per week bundles of 10 for $500 Size: 16.5” x 21” Deadline is one week prior to distribution. Additional costs for Flyer design and production

BROCHURES Cost: $20 per newsstand, per week Size: 3.75” x 8.5” Deadline is one week prior to distribution. Additional costs for Flyer design and production. Note: Minimum purchase of two sides in one newsstand.

Entrance Kiosk

Business Administration

THIRTY FIVE newsstands available for advertising. Reach members of the UH community asa well as visitors and alumni. The UH Manoa campus is home to students, faculty and staff totaling more than 28,000! -

Entrance Kiosk

University High School 1

No Vehicle Access

Bus Shelter

CAM PU

Queen Lili‘uokalani Center for Student Services

Dean Hall

Hawai‘i Hall

Hemenway Hall

V Sinclair PA ISI RK TO Annexes IN R G

Administrative Services Building 2

Bachman Annex 6

VARNEY CIRCLE

Campus Center

Maile Way Annexes

AY Gilmore Hall

Spalding Hall

Engineering Quad

Miller Hall

Hamilton Library Addition Snyder Hall

Edmondson Hall Hamilton Library

Building 37

Art Building

AR TH Y

Bachman Annexes 9–13

Legacy Path

PA RK I

IT O R

Law School

Henke Hall

Andrews Outdoor Theatre

Keller Bilger Hall Addition Bilger Annexes Sustainability Physical Krauss Courtyard Science Building Annex 19 C Hawai‘i Inst. OR RE of Geophysics Krauss Kennedy A Hall Theatre RO Sakamaki A Hall Watanabe Hall

VI S

RO AD

CA M PU S

Parking Structure Gym 2

Law Library

University Health Pacific Ocean Services Ma¯noa Science & Technology Marine Sciences Building Entrance Kiosk

Holmes Hall Entrance Kiosk

Hale Ma¯noa

T-

Klum Gym

Gym 1

Kuykendall Hall

Kuykendall Annex

Entrance Kiosk

LO W ER

Lunalilo reeway ortables

Bilger Hall Krauss Annex 7

Paradis Palms Cafe

AL L

Music Building Complex Orvis Auditorium

Ag En I

Miller Hall Annex

Administrative Services BA Building 1 CH Bachman M AN Annex 2 PL

Bachman Hall

UH Parking Access & Mid-Pacific Institute Exit

E V

Bus Shelter

Saunders Hall

Webster Hall

Y Founders’ Gate

Sinclair Library

Entrance Kiosk

IT S R E IV N U

Sinclair Circle

KHET TV/ PBS Hawai‘i

University High School 3

Multipurpose Building

Crawford Hall

Gartley Hall

RO AD

Wist Hall

FA RR IN GT ON

University Ave. Annexes

Architecture School

T EE R ST

Wist Annex 1 stle orial

George Hall

F AL C ET M

Everly Hall

University High School 2

Jefferson Hall J

CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210

VENDOR TABLE

KA LEO O HAWAII is committed to helping you get connected to the UH community. That’s why we’re offering our Vendor Table package to businesses like YOU! We welcome you to take advantage of this convenient opportunity where you can tap into the UH college market of more that 20,000 students, faculty, and staff. Package includes a quarter page ad in Ka Leo, all day parking pass, and set up a table in Campus Center, the busiest location on the Manoa Campus!

VENDOR TABLE

PACKAGE • Day Long Parking Pass • Necessary Paperwork • Table Set-up and Breakdown

ONLY $125

CONTACT YOUR AD REP TODAY: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210

ALCOHOL AWARENESS EDITION IMPORTANT DEADLINES

PUBLISHES WED, OCT 31

Space Mon Oct 29 @ 12 PM Artwork Tues Oct 30 @ 12 PM

Do your part in reminding students to drink responsibly.

2 COL x 2"

Run a regular ad in the same issue and get an Alcohol Awareness ad

*actual size

$20 per individual ad Ads do not include color and largest size available is a 6x10.5

STUDENT % 95 READERSHIP

6,000

50% OFF!

Only $10 for a 2x2!

DAILY CIRCULATION

15,000

DAILY READERS

OFFICE: 805.756.1143 | ADVERTISING @ MUSTANGDAILY.NET | 1 GRAND AVE. BLDG 26, RM 226 SAN LUIS OBISPO

BASKETBALL PULLOUT GO POLY! GO MUSTANGS! GO GREEN! Support Cal Poly Basketball by advertising in the basketball game newspaper pullout!

Double Truck • Full Color $1800

Half • Full Color $1000

Quarter • Full Color $550

23˝ wide x 21˝ tall

11˝ wide x 21˝ tall

11˝ wide x 10.5˝ tall

5,000 Copies 10 Home Cal Poly Games Passed out at Every Game A GREAT ADVERTISING OPPORTUNITY! Ads will be accepted on a first come, first served basis

STUDENT % 95 READERSHIP

6,000

DAILY CIRCULATION

15,000

DAILY READERS

OFFICE: 805.756.1143 | ADVERTISING @ MUSTANGDAILY.NET | 1 GRAND AVE. BLDG 26, RM 226 SAN LUIS OBISPO

Comic & Sudoku Publishes DAILY • The classified page is one of our most highly read pages, due to the games and comics. • It’s the ideal way to create awareness with frequency. • Sorry, no color available

IMPORTANT DEADLINES

Space 2 Days Prior to Publication Ad 1 Day Prior to Publication

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur nibh arcu, egestas sit amet bibendum vitae, dignissim eu lectus. Maecenas vulputate neque eget lorem vestibulum faucibus. Nulla quis mi eu turpis euismod vestibulum. Maecenas consectetur eros ac nulla rutrum eget tempus libero tristique. Maecenas turpis lectus, volutpat pretium auctor at, lacinia ac quam. Praesent a metus nec neque semper fringilla. Etiam id urna vitae eros viverra lacinia eget non lacus. Nullam rhoncus sodales neque, ut pulvinar orci vehicula a. Sed vitae mi eros, eu pellentesque risus. Ut at massa eu enim ullamcorper blandit vel sit amet sapien. Vivamus dolor nisl, volutpat et fringilla vel, pharetra at lacus. Aenean porta tellus ac justo elementum ac sollicitudin turpis ultricies. Cras nec quam vel lacus adipiscing blandit quis sed erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

2 column x 2”

*actual size

Integer velit justo, consectetur vulputate consectetur vitae, mollis vel elit. Integer auctor suscipit eros at aliquam. Nullam vitae fringilla urna. Suspendisse potenti. Suspendisse diam massa, condimentum nec elementum in, posuere et risus. Proin sed odio neque, id consequat est. Nunc id lectus mi, a imperdiet risus. Nulla vel neque non libero consectetur gravida non et ipsum. Cras velit turpis, imperdiet ut luctus eu, adipiscing id est. In tristique risus euismod ante ultrices porttitor.

$50 per week

Ut a pretium lectus. Vestibulum adipiscing placerat augue, luctus fermentum nibh fringilla malesuada. Suspendisse potenti. In sed sapien nec leo condimentum pharetra tincidunt quis urna. Phasellus vitae hendrerit est.

with 10 week commitment

Donec vehicula accumsan dui, id fermentum nisi condimentum sagittis. In hendrerit dictum felis, et laoreet nisl pellentesque nec. Curabitur tristique blandit dui, non fringilla leo pretium at. Curabitur scelerisque cursus ultrices. Integer arcu lectus, porta vel sagittis eu, aliquet ut velit. Sed elementum congue mi sit amet pellentesque. In quis eleifend augue. Nam viverra ultrices urna, vel ornare nunc convallis a. Etiam dignissim ipsum eget magna aliquam ut pretium ante euismod. Quisque eget eros dui. Sed tempor semper dui, in tincidunt turpis ultrices tempus.

Column Structure 6C=11”

4C=7.28”

2C=3.55”

5C=9.14”

3C=5.42”

1C=1.69”

Morbi nulla dui, mattis vel pharetra suscipit, laoreet at nulla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia

us. Ut at massa eu enim ullamcorper blandit vel sit amet sapien. Vivamus dolor nisl, volutpat et fringilla vel, pharetra at lacus. Aenean porta tellus ac justo elementum ac sollicitudin turpis ultricies. Cras nec quam vel lacus adipiscing blandit quis sed erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

tiam id urna vitae eros viverra lacinia eget non lacus. Nullam rhoncus sodales neque, ut pulvinar orci vehicula a. Sed vitae mi eros, eu pellentesque risus. Ut at massa eu enim ullamcorper blandit vel sit amet sapien. Vivamus dolor nisl, volutpat et fringilla vel, pharetra at lacus.

Integer velit justo, consectetur vulputate consectetur vitae, mollis vel elit. Integer auctor suscipit eros at aliquam.

Aenean porta tellus ac justo elementum ac sollicitudin turpis ultricies. Cras nec quam vel lacus adipiscing blandit quis sed erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Nullam vitae fringilla urna. Suspendisse potenti. Suspendisse diam massa, condimentum nec elementum in, posuere et risus.

Integer velit justo, consectetur vulputate consectetur vitae, mollis vel elit. Integer auctor suscipit eros at aliquam.

Proin sed odio neque, id consequat est. Nunc id lectus mi, a imperdiet risus. Nulla vel neque non libero consectetur gravida non et ipsum. Cras velit turpis, imperdiet ut luctus eu, adipiscing id est. In tristique risus euismod ante ultrices porttitor.

Nullam vitae fringilla urna. Suspendisse potenti. Suspendisse diam massa, condimentum nec elementum in, posuere et risus. Proin sed odio neque, id consequat est. Nunc id lectus mi, a imperdiet risus.

Ut a pretium lectus. Vestibulum adipiscing placerat augue, luctus fermentum nibh fringilla malesuada.

Nulla vel neque non libero consectetur gravida non et ipsum. Cras velit turpis, imperdiet ut luctus eu, adipiscing id est. In tristique risus euismod ante ultrices porttitor.

Suspendisse potenti. In sed sapien nec leo condimentum pharetra tincidunt quis urna. Phasellus vitae hendrerit est.

Ut a pretium lectus. Vestibulum adipiscing placerat augue, luctus fermentum nibh fringilla malesuada.

Suspendisse potenti. In sed sapien nec leo condimentum pharetra tincidunt quis urna. Phasellus vitae hendrerit est. Donec vehicula accumsan dui, id fermentum nisi condimentum sagittis. In hendrerit dictum felis, et laoreet nisl pellentesque nec. Curabitur tristique blandit dui, non fringilla leo pretium at. Curabitur scelerisque cursus ultrices. Integer arcu lectus, porta vel sagittis eu, aliquet ut velit. Sed elementum congue mi nisl. Nullam aliquet lacus

% 95 Student

Readership

6,000

Daily Circulation

15,000 Daily Readers

13 Min a day spent With each MD issue

OFFICE: 805.756.1143 | advertising @ mustangdaily.net | 1 GRand Ave. BLDG 26, Rm 226 San Luis Obispo

DEAD WEEK SPECIAL PUBLISHES NOV 26-29 Help Students through the most stressful week of the quarter with great deals FULL COMMITMENT REQUIRED TO RECEIVE DISCOUNTS (All ads must be the same size, but content can be different)

IMPORTANT DEADLINES

Space 2 Days Prior to Publishing @ 5pm Artwork 1 Day Prior to Publishing @ 5pm

advertising rate for the

WEEK OF NOV 26–29 MONDAY FULL PRICE TUESDAY 30% OFF WEDNESDAY 40% OFF THURSDAY 50% OFF % off of full price

STUDENT % 95 READERSHIP

6,000

DAILY CIRCULATION

15,000

DAILY READERS

OFFICE: 805.756.1143 | ADVERTISING @ MUSTANGDAILY.NET | 1 GRAND AVE. BLDG 26, RM 226 SAN LUIS OBISPO

HOMECOMING PUBLISHES THURS, OCT 18

IMPORTANT DEADLINES

Space Tues, Oct 16 @ 5pm Art Wed, Oct 17 @ 5pm

$10.50 per column inch

• Many parents and alumni will be returning to SLO, spending money and supporting Cal Poly • With a circulation of 6,000, the Mustang Daily will be passing out additional copies at the Homecoming BBQ prior to the big game! • An ideal way to show your Cal Poly pride!

STUDENT % 95 READERSHIP

6,000

DAILY CIRCULATION

15,000

DAILY READERS

OFFICE: 805.756.1143 | ADVERTISING @ MUSTANGDAILY.NET | 1 GRAND AVE. BLDG 26, RM 226 SAN LUIS OBISPO

NEWSPAPER INSERTS PUBLISHES DAILY

• A cost effective method to reach the Cal Poly community • Tangible-readers can hold on to your advertisement • Trackable-easy way to track your investment • Inserts are ideal for any business, especially grocery stores, special events and restaurants

STUDENT % 95 READERSHIP

IMPORTANT DEADLINES

Space Reservation 3 Days Proir to Publication at 5pm Inserts Arrive 2 Day Proir to Publication at 5pm

$75 PER 1000 INSERTS Minimum order: 3000 Maximum order: 6000 Minimum size: 4” x6” Maximum size: 11”x17”

6,000

DAILY CIRCULATION

Deliver to: Cal Poly University University Graphics Systems Attn: Vince Uhler Building 26, Room 207 San Luis Obispo, CA 93407 Inserts should be delivered in cartons or on skids.

15,000

DAILY READERS

OFFICE: 805.756.1143 | ADVERTISING @ MUSTANGDAILY.NET | 1 GRAND AVE. BLDG 26, RM 226 SAN LUIS OBISPO

Mustang minis

RUNS MONDAY THROUGH THURSDAY • Mustang Minis are cost effective Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur nibh arcu, egestas sit amet bibendum vitae, dignissim eu lectus. Maecenas vulputate neque eget lorem vestibulum faucibus. Nulla quis mi eu turpis euismod vestibulum. Maecenas consectetur eros ac nulla rutrum eget tempus libero tristique. Maecenas turpis lectus, volutpat pretium auctor at, lacinia ac quam. Praesent a metus nec neque semper fringilla. Etiam id urna vitae eros viverra lacinia eget non lacus. Nullam rhoncus sodales neque, ut pulvinar orci vehicula a. Sed vitae mi eros, eu pellentesque risus. Ut at massa eu enim ullamcorper blandit vel sit amet sapien. Vivamus dolor nisl, volutpat et fringilla vel, pharetra at lacus. Aenean porta tellus ac justo elementum ac sollicitudin turpis ultricies. Cras nec quam vel lacus adipiscing blandit quis sed erat. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Integer velit justo, consectetur vulputate consectetur vitae, mollis vel elit. Integer auctor suscipit eros at aliquam. Nullam vitae fringilla urna. Suspendisse potenti. Suspendisse diam massa, condimentum nec elementum in, posuere et risus. Proin sed odio neque, id consequat est. Nunc id lectus mi, a imperdiet risus. Nulla vel neque non libero consectetur gravida non et ipsum. Cras velit turpis, imperdiet ut luctus eu, adipiscing id est. In tristique risus euismod ante ultrices porttitor. Ut a pretium lectus. Vestibulum adipiscing placerat augue, luctus fermentum nibh fringilla malesuada. Suspendisse potenti. In sed sapien nec leo condimentum pharetra tincidunt quis urna. Phasellus vitae hendrerit est.