Bu yaf u l l p a g ea di nt h i sg u i d e&g e t 1 5 %o f f Re v e i l l e * , o n l i n e , s t s p e c i a l s e c t i o n s , KL SU, Ti g e r TV&s o c i a l me d i au n t i l J u l y3 1 ! *n od i s c o u n t o nc o l o r
Febr uar y13,2012 Mar ch7,2012 Mar ch7,2012 t he ent i r ecampus&sur r oundi ngar easont hi sdat e.
LSU Best Sales Increase of a Special Section STRATEGIES: • Overall, our special section numbers were down for special publications • We encouraged ANY client who received a vote to purchase an ad – this information was shared by the marketing team with the sales team • The entire list of votes was shared with the sales staff & they split up the entire list to ensure all votes were called on for ad space to say “Thanks for voting for us” • Therefore, 2012’s Guide received special sales focus and an individual flier to promote sales with clients • We offered advertisers in this publication incentives for the regular paper, to encourage anyone and everyone to buy an ad – it would save them money! • Sales initiatives were also used to encourage sales – Individual goal: • Meet goal, earn 20% on sales for the guide.
– Team goal: • Beat goal, and entire team earns 20% on all sales for the guide • Progress “thermometer” posted on wall to track progress!
Sales 2011 vs. 2012 Results:
10000
30%
9000
increase over the previous year was achieved using multiple motivational techniques and sales incentives
8000 7000 6000 5000 4000 3000 2000 1000 0
2011 Sales $7,028 2012 Sales $9,137
2011 Best of LSU RUNSHEET Cust. Type
Rep.
Advertiser
Size
Cost
LC
AA
Massage Emporium
Quarter
$157.50
LC
CB
Cottages of BR
Full
$600.00
LC
CB
Custom Eyes
Quarter
$131.25
LC
CB
I Catchers Hair Salon
Half
$320.00
CA
CB
LSU Contract Auxilliary
Full
$450.00
LC
CB
Our Lady of the Lake
Full
$495.00
LC
JF
Campus Crossings
Half
$240.00
LC
BH
EBR Library
Half
$320.00
LC
SH
All American Campus Comm
Half
$288.00
LC
SH
Compact Disc Store
Quarter
$157.50
CA
SH
Diamond Media
Half
$300.00
LC
SH
Menchies
Half
$275.00
LC
SH
Thomas Guillot, MD
Full
$450.00
LC
SH
Tiger Manor
Half
$320.00
LC
AM
Apricot Lane
Half
$288.00
LC
AM
Chipola Ink
Quarter
$131.25
LC
AM
Eutopia Salon
Quarter
$157.50
LC
AM
Shady’s Bar
Quarter
$157.50
LC
AM
Tattle Tales
Quarter
$157.50
LC
AM
The Total Woman Clothing
Quarter
$131.25
LC
AM
Vertigo Clothing
Half
$320.00
LC
AM
Yoga Bliss
Half
$288.00
LC
RP
The Enchanted Closet
Half
$320.22
LC
AJW
Hello Sushi
Quarter
$175.00
LC
VY
La Tiendita/Pineda
Quarter
$157.50
LC
VY
Pinetta’s European Rest.
Half
$240.00
$7,027.75
Special Instructions
2012 Best of LSU RUNSHEET Customer Type
Rep
Advertiser
Size
Local
KB
Hello Sushi
Full
$540.00
Local
KB
Lofts at East Boyd
Quarter
$157.50
Local
AB
Max Fitness
Full
$660.00
Local
AB
Rock N Sake – BTR
Quarter
$175.00
Local Local
AB KB
VooDoo BBQ Crispy Donut
Quarter Quarter
$175.00 $175.00
Local Local
SC SC
EBR Library Fairway View
Full Full
$600.00 $540.00
Local Local
SC SC
George on Perkins Louies Café
Half Half
$300.00 $300.00
Local
SC
Our Lady of the Lake
Full
$540.00
Local Local
SC JC
Provencal: Arlington Trace Time Warp Boutique
Full Half
$525.00 $320.00
Local
KF
Superior Grill
Half
$320.00
Local
KH
Co‐op Bookstore
Half
$320.00
Local
KH
La Carretta
Half
$320.00
Local
KH
Plato’s Closet
Half
$288.00
Local
SH
Carriages Fine Clothiers
Half
$288.00
Local National
AM AM
Backpacker Cottages of Baton Rouge
Quarter Full
$175.00 $600.00
Campus
AM
LSU University Aux Services
Half
$310.00
National
AM
Rave Motion Pictures
Full
$550.00
Local
AM
Tiger Manor
Half
$288.00
Local
TN
Fidna
Quarter
$175.00
Local Local
DT DT
Blink Boutique Cox of BTR
Half Quarter
$320.00 $175.00
Total Cost
Local Local Local Local Local Local Local TOTAL
$9,136.50
2011 Special Section Insertion Order
2012 Special Section Insertion Order
BestÊof
LSU LIVING GUIDE Promote your business in this guide to show students that you’re the BestÊ in Baton Rouge.
DEADLINE: February 11, 2011 for space reservation and artwork.
PUBLICATION DATE: MARCH 2, 2011
This guide will be inserted into The Daily Reveille on March 2, 2011 the day of our annual Living Expo. This guide will receive maximum exposure to all of Baton Rouge on this date.
RATES & SIZES Full-page (7.007” x 9.167”) $600 Half-page (7.007” x 4.6641”) $320 Quarter-page (3.4239” x 4.5361”) $175
CALL A REPRESENTATIVE NOW TO RESERVE YOUR SPACE: 225-578-6090
Best Sales Increase of a Special Section This year, Vidette Marketing Consultants successfully sold the Rental Guide increasing 2011 sales from $11,441.03 to 2012 sales of $13,046.19, a percentage increase of 14.03%. The Vidette did not increase the rates, but instead we branded the Rental Guide as an opportunity to better communicate with Illinois State students. Through sales strategies, marketing initiatives, and team motivation, the sales staff was able to increase previous year sales. One of the Vidette’s Team Leaders led the sales efforts for both the Rental Guide and the Homecoming Guide. One of the challenges for the staff is that realty companies start their open leasing usually during the last week of September or the first week in October. One of the main points that was stressed to the staff was to visit clients early and to sell this special issue early. Because of this, the staff sold the two guides as a bundle. If an advertiser ran in the Rental Guide, they would get 20% off their advertisement in the Homecoming Guide. This encouraged Vidette clients to run campaigns more frequently. In addition, because of the sales strategy, the Homecoming Guide increased in sales from 2011 at $7,557.51 to 2012 sales at $8,136.40, a percentage increase of 7.66%. Because the sales staff was able to exceed quota for both special issues, each staff member was rewarded monetarily with bonuses and points. Another large aspect of the success of the Rental Guide was the teamwork. The three teams had separate quotas to achieve monetary bonuses if the quotas were exceeded. This encouraged the team members to work collectively. The board was decorated where each team had their own house that would fill with furniture after x amount of sales. The 2011 Rental Guide marketing initiatives included Vidette staff members handing out 500 extra copies of the Rental Guide at high-traffic locations. While this can be effective, the 2012 marketing initiative was what enticed the majority of the advertisers to increase their spending on the Rental Guide. As a student, it can be difficult to choose an off-campus house or apartment, so The Vidette wanted to provide the Illinois State community with the information that they needed to aid in their decision. The marketing initiatives involved face-to-face market interaction and digital availability. If a realty company ran a print advertisement in the Rental Guide, that business was able to sponsor a golf cart for $100/hour. The Vidette Street Team drove a 6-passenger golf cart while handing out Rental Guides to students on campus. By sponsoring the golf cart, the realty companies were able to allow one representative to answer any housing questions while giving away freebies to students. Students enjoyed getting a ride to class while learning more about off-campus housing opportunities. In addition, The Vidette made the Rental Guide available online at our website, videtteonline.com in case a student did not pick up a copy in time. Since this guide, realty companies continue to advertise and ask about when The Vidette will have another golf cart marketing opportunity.
Rental Guide 2011
Rental Guide 2012
Rental Guide Marketing Initiatives
Left: The Vidette Street Team driving students to class with Rental Guide. Below: In-house promotion advertisement for the Rental Guide
THE DAILY VIDETTE PRESENTS
BIRDHOUSE RENTALS
A STUDENT’S GUIDE TO HOUSING OPTIONS AT ILLINOIS STATE UNIVERSITY
ABOUT
MARKETING PLAN
After living in the dorms for a couple years, most students are eager to find a place of their own. Signing a lease on an apartment or house is an exciting time, but with so many options, the search for the best apartment can be difficult. Birdhouse Rental is a helpful tool for students to use throughout the leasing process to find a home away from home.
· Will be distributed with the newspaper on September 29th and at Illinois State’s Off Campus Housing Fair. · Daily Vidette employees will also be distributing an extra 500 copies by hand throughout the week of open leasing. · Promotion of Birdhouse Rentals will take place throughout Septemeber through house ads.
DEADLINES
COLOR SPECIALS
Under 24”
24”+
Run Date
9.29.11
One Color
$50
$95
Deadline to Reserve Space
9.19.11
Two Color
$100
$150
Artwork Deadline
9.22.11
Full Color
$150
$200
FULL PAGE
80” H · 9.75” W · 7.25”
HALF PAGE
40” H · 4.875” W · 7.25”
QUARTER PAGE
1/8 PAGE
1/16 PAGE
20” H · 4.875” W · 3.5415”
10” H · 2.4375” W · 3.5415”
5” H · 2.4375” W · 1.68725”
RENTAL GUIDE Signing a lease for an apartment or house is exciting, but with so many options, the search can be difficult. The Rental Guide is a helpful resource for students to use throughout the leasing process to find a home away from home.
eat. play. LIVE* shop.
COLOR SPECIALS 25’’+ Full color: $300 2 Colors: $200 One color: $100
DEADLINES
24”-
Run Date: 9/26/12
Full color: $200 2 Colors: $100 One Color: $75
Deadline to Reserve Space: 9/12/12 Artwork Deadline: 9/17/12
MAGAZINE FORMAT SIZES FULL PAGE
HALF PAGE
QUARTER PAGE
EIGHTH PAGE
SIXTEENTH PAGE
(5x16) · 80” 7.25” W x 9.75” H
(5x8) · 40” 7.25” W x 4.875” H
(4x5) · 20” 3.5415” W x 4.875” H
(2x5) · 10” 4.0516” W x 5” H
(1x5) · 5” 1.68725” W x 2.4375” H
Purchase space in both Rental Guide and Homecoming Guide, and receive 20% off your Homecoming Guide advertisement!
daily VIDETTE
309.438.7685 videtteonline.com
Daily Ad Summary *SUPPLEMENT* Reporting 09/29/2011 Run Date 01-23-2013 Account Name
Page 1 Rep Name
Ad ID Tag
Inches
Rate
Gross
Full Page
Consec Prepay Prod
Other
Ad Cost
Ad type: Local Avanti's
Molof, Cassi
18 Avantis Rental Guid*20
9.65
193.00
0.00
0.00
9.65
0.00
-48.25
135.10
Bayberry Village Apt
Koerner, Kyle
01D Bayberry Village* 40
12.10
484.00
0.00
0.00
0.00 175.00
0.00
659.00
Center for Hope Mini
Bender, Christina
25 WD*
1
5.88
5.88
0.00
0.00
0.29
0.00
0.29
5.88
Checker Cab of Bloom
Denton, Matt
21 SAME AS SURVIV* 20
10.25
205.00
0.00
0.00
10.25
0.00
0.00
194.75
Church of Christ
Bender, Christina
25 Supplement*
1
5.88
5.88
0.00
0.00
0.29
0.00
0.29
5.88
Class Act Realty
Molof, Cassi
01R CLASS ACT REN* 40
7.08
283.20
0.00
0.00
14.16 175.00
0.00
444.04
Clearview Church
Bender, Christina
25 Worship Directory*
1
5.88
5.88
0.00
0.00
0.29
0.00
0.29
5.88
College Station - Sn
von Lugossy, Alex
04R Rental Guide *
40
8.65
346.00
0.00
0.00
0.00 375.00
-51.90
669.10
Drifter's Pub
Ross, Ian
12B Drifters *
10
10.10
101.00
0.00
0.00
5.05
0.00
0.00
95.95
DUI Countermeasures
Denton, Michael
17 RENTAL GUIDE 9* 20
9.65
193.00
0.00
0.00
9.65
0.00
-27.50
155.85
First Site, Inc.
Hickok, Lauren
03B Rental Guide 80" * 80
7.65
612.00
61.20
0.00
0.00 375.00
-82.62
843.18
First Site, Inc.
Hickok, Lauren
03B Rental Guide Back*80
7.65
612.00
61.20
0.00
0.00 375.00
1.70
927.50
FirstNFitness
Mayer, Laura
Misc FirstnFitness Ren* 10
12.10
121.00
0.00
0.00
6.05
0.00
-31.89
83.06
Grace Church
Bender, Christina
25 Worship Directory*
1
5.55
5.55
0.00
0.00
0.28
0.00
0.28
5.55
Holy Apostles Orthod
Bender, Christina
25 WD*
1
7.14
7.14
0.00
0.00
0.36
0.00
0.36
7.14
Jacob's Well Communi
Bender, Christina
25 WD*
1
5.88
5.88
0.00
0.00
0.29
0.00
0.29
5.88
JSM Management, INC
Lovett, Johnnie
04F Rental Guide*
40
9.20
368.00
0.00
0.00
0.00 275.00
-96.45
546.55
Judson Baptist Fello
Bender, Christina
25 Supplement*
1
6.94
6.94
0.00
0.00
0.35
0.00
0.35
6.94
Julie Dostal, MS
Koerner, Kyle
11D Julie D Rental Gu* 5
12.10
60.50
0.00
0.00
3.03
0.00
-9.07
48.40
Late Night Programmi
Bender, Christina
24F Poetry Night-Rent* 40
7.75
310.00
0.00
0.00
0.00
0.00
0.00
310.00
Meredith's Apartment
Mayer, Laura
06 Merediths Rental 20* 20
12.10
242.00
0.00
0.00
12.10
0.00
0.00
229.90
Obstetrics & Gynecol
Barbour, Eric
13 Dr. Nona Fulk Ad*
10
10.10
101.00
0.00
0.00
5.05
0.00
0.00
95.95
Papa John's Pizza
Koerner, Kyle
03D Papa Johns. Cam * 40
12.10
484.00
0.00
0.00
0.00 375.00 -128.85
730.15
Redbird Apartments
Carpenter, Emily
03R rental redbird*
40
7.85
314.00
0.00
0.00
0.00
0.00
0.00
314.00
S.A.M.I.
Denton, Matt
07R FRONT INSIDE C*80
8.05
644.00
64.40
0.00
0.00 375.00
95.46
1,050.06
St. Matthew's Episco
Bender, Christina
25 Worship Directory-S* 1
5.55
5.55
0.00
0.00
0.28
0.28
5.55
Stepping Stone Prope
Dziadosz, Dave
01D Rental Guide Ad * 80
9.20
736.00
73.60
0.00
0.00 375.00 -155.65
881.75
The Edge
Kloster, Nick
03G RENTAL GUIDE* 80
7.25
580.00
58.00
0.00
0.00 375.00
-5.04
891.96
Wesley United Method
Bender, Christina
25 WD Supplement*
1
6.94
6.94
0.00
0.00
0.35
0.00
0.35
6.94
Wittenberg Lutheran
Bender, Christina
25 WD*
1
5.88
5.88
0.00
0.00
0.29
0.00
0.29
5.88
0.00
Daily Ad Summary *SUPPLEMENT* Reporting 09/29/2011 Run Date 01-23-2013 Account Name
Page 2 Rep Name
Ad ID Tag
Inches
Rate
Gross
Full Page
Consec Prepay Prod
Other
Ad Cost
Ad type: Local Young America
Barbour, Eric
03E YAR New Constru*80
7.65
612.00
61.20
0.00
27.54 375.00
-78.49
819.77
Young America
Barbour, Eric
03E YARentalGuideDT* 176
7.65
1,346.40
134.64
0.00
60.59 275.00 -172.68
1,253.49
9,009.62
514.24
0.00
Local Totals
1061
166.19
-788.16
11,441.03
166.193,900.00 -788.16
11,441.03
3,900.00 Grand Totals for 09/29/2011 * First run date of ad
1061
9,009.62
514.24
0.00
Daily Ad Summary *SUPPLEMENT* Reporting 09/26/2012 Run Date 01-23-2013 Account Name
Page 1 Rep Name
Ad ID Tag
Inches
Rate
Gross
Full Page
Consec Prepay Prod
Other
Ad Cost
Ad type: Local Avanti's
Benassi, Nicholas
18 Avantis Rental Guid*40
9.90
396.00
0.00
0.00
19.80
0.00
-73.36
302.84
Checker Cab of Bloom
Hanrahan, Jennifer
21 Checker rental guid* 20
10.60
212.00
0.00
0.00
10.60
0.00
-30.21
171.19
Class Act Realty
Carpenter, Emily
01R Class Act 40'' Ren* 40
7.08
283.20
0.00
0.00
14.16 100.00
0.00
369.04
Collectible Corner
Denton, Michael
02D Collectible Rental* 6
8.70
52.20
0.00
0.00
2.61
0.00
0.00
49.59
College Station - Sn
McNamara, Tyler
04R Rental Guide*
40
8.80
352.00
0.00
0.00
0.00 300.00
-82.72
569.28
Dean of Students
Kelly, Meghan
24F Dean of Students* 20
7.75
155.00
0.00
0.00
0.00
75.00
0.00
230.00
DUI Countermeasures
Hanrahan, Jennifer
17 DUI rental guide*
20
9.65
193.00
0.00
0.00
9.65
0.00
-27.51
155.84
First Church of Chri
Kelly, Meghan
25 Church Ad*
1
7.75
7.75
0.00
0.00
0.39
0.00
3.75
11.11
First Site, Inc.
Skooglund, Eric
03B FS Rental Guide B*80
7.65
612.00
61.20
0.00
0.00 300.00
-5.80
845.00
First Site, Inc.
Skooglund, Eric
03B RentalGuide 10/10*80
7.65
612.00
61.20
0.00
0.00 300.00
-81.82
768.98
First Site, Inc.
Skooglund, Eric
03B RentalGuide Upto* 40
7.65
306.00
0.00
0.00
0.00 300.00
0.00
606.00
Harvest Family Worsh
Kelly, Meghan
25 Church Ad*
1
7.75
7.75
0.00
0.00
0.39
0.00
3.75
11.11
JSM Management, INC
Hanes, David
04F Rental Guide*
40
10.10
404.00
0.00
0.00
20.20 300.00
0.00
683.80
Judson Baptist Fello
Kelly, Meghan
25 Church Ad*
1
7.75
7.75
0.00
0.00
0.39
0.00
3.75
11.11
LaBambas
Hanrahan, Jennifer
17 Labamba rental guid*20
10.60
212.00
0.00
0.00
10.60
0.00
-30.21
171.19
Meredith's Apartment
Skooglund, Eric
06 Meredith half page * 40
12.10
484.00
0.00
0.00
24.20 100.00
0.00
559.80
Papa John's Pizza
Bernard, Matthew
03D papajohns_rentalg* 40
10.60
424.00
0.00
0.00
0.00 300.00
-63.60
660.40
Redbird Apartments
Bernard, Matthew
03R RedbirdProperty_* 40
7.85
314.00
0.00
0.00
0.00 100.00
0.00
414.00
S.A.M.I.
Whitton, Andrea
07R sami rental guide * 80
8.35
668.00
66.80
0.00
0.00 375.00
97.62
1,073.82
S.A.M.I.
Whitton, Andrea
07R sami-rental guide-*176
8.35
1,469.60
146.96
0.00
0.00 375.00
0.00
1,697.64
The Edge
Kappel, Wes
03G The edge rental gu* 80
8.80
704.00
70.40
0.00
0.00 300.00 -148.90
784.70
The Ultimate Tan
Bernard, Matthew
03A RentalGuide-Ultim*20
10.60
212.00
0.00
0.00
10.60
75.00
-30.21
246.19
Turnberry Square
Kelly, Meghan
05 Turnberry Square*
20
10.25
205.00
0.00
0.00
0.00
0.00
0.00
205.00
Wesley United Method
Kelly, Meghan
25 Church Ad*
1
7.75
7.75
0.00
0.00
0.39
0.00
3.75
11.11
Women's Advanced Hea
Benassi, Nicholas
18 20" Womens Health* 20
9.90
198.00
0.00
0.00
9.90
0.00
-52.20
135.90
Young America
Denton, Michael
03E YA - Rental Guide* 80
7.20
576.00
57.60
0.00
25.92 300.00
-73.88
718.60
Young America
Denton, Michael
03E YA- Cover Back I* 80
7.20
576.00
57.60
0.00
25.92 300.00
-2.01
790.47
Young America
Denton, Michael
03E YA- Rental guide-* 80
7.20
576.00
57.60
0.00
25.92 300.00
0.00
792.48
10,227.00
579.36
0.00
-589.81
13,046.19
Local Totals
1206
211.64 4,200.00
Daily Ad Summary *SUPPLEMENT* Reporting 09/26/2012 Run Date 01-23-2013 Account Name
Page 2 Rep Name
Grand Totals for 09/26/2012 * First run date of ad
Ad ID Tag
Inches 1206
Rate
Gross 10,227.00
Full Page
Consec Prepay Prod
579.36
0.00
Other
211.64 4,200.00 -589.81
Ad Cost 13,046.19
! !
!
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N E W
S T U D E N T
E D I T I O N
2 0 1 1
ONE-HUNDRED-TWENTY-ONE YEARS OF EDITORIAL FREEDOM Fall 2011
Ann Arbor, Michigan
michigandaily.com
Welcome,
future Wolverines, to the
University of Michigan Soon enough, your time as a University of Michigan student will begin. And even though you experienced some aspects of campus life during orientation, you’ve only begun to scratch the surface. With that in mind, we here at The Michigan Daily have compiled a ton of important information to help you adjust to life as a new student, from news roundups to local business guides and more. You’ll become an Ann Arbor veteran soon enough, but in the meantime, reading through these pages will help to prepare you for your first year at the ‘U.’
topnews2011
MichiganDaily.com
Fall 2012
Fall 2012
Ann Arbor, MI
NEW STUDENT EDITION
Ann Arbor, MI
Class of 2016, congratulations and welcome to the University of Michigan! Inside these pages youâ&#x20AC;&#x2122;ll find all you need to know to get caught up on all the Michigan happenings.
420 Maynard Ann Arbor, MI 48109
Ph: 734-418-4115 Fax: 734-661-4391
NSE - NEW STUDENT EDITION Our annual back-to-school issue. Our first broadsheet and largest paper of the year!
Publication Dates & Circulation: 21,000 Total 6,000 Mailed directly to all new students’ homes on August 9 15,000 Distributed on campus the first day of classes, September 6
SECTIONS AND DEADLINES ANN ARBOR SECTION DEADLINE: May 19 BEST OF ANN ARBOR PAGE Deadline: May 17 This page includes the best of everything Ann Arbor has to offer! Feature your business with other winners of our annual “Best of Ann Arbor” poll. HEALTH, BEAUTY AND FASHION PAGE Deadline: May 17 From haircuts and manicures to fitness clubs and health clinics, this is the perfect page for any business that helps students look and feel their best!
SPORTS SECTION DEADLINE: June 7
Open Rate $23.50 per column inch U of M Rate $18.50 per column inch Color Rates One Color Two Colors Full Color
$140 $280 $6.50 / column in.
UNIVERSITY SECTION DEADLINE: June 30 HOUSING PAGE Deadline: June 21 Let students know about housing options both on and off campus. Also great for local hotels and bed & breakfasts looking to attract visiting parents. CAMPUS RESOURCES PAGE Deadline: June 28 Raise the awareness of current and incoming students to all the opportunities your department or organization has to offer. SOUTH UNIVERSITY PAGE Deadline: June 28 A special page exclusively for South University area merchants!
DELIVERY PAGE Deadline: June 2 Busy students love it when things come to them. From food and laundry to mail and flowers, make sure your business is knocking on their door.
GENERAL NEWS & SPORTS SECTION DEADLINE: July 21
GAME DAY PAGE Deadline: June 2 Game Day in Ann Arbor; what’s better? Make sure the maize and blue faithful know where to celebrate that sweet victory!
STATE STREET PAGE Deadline: July 7 A special page exclusively for State Street area merchants!
ARTS & ENTERTAINMENT SECTION DEADLINE: June 16 DINING AND NIGHTLIFE PAGE Deadline: June 14 Feature your bar or restaurant, club or concert hall to all incoming and returning students, faculty & staff. Ensure your business is part of their entertainment plans this year. MAIN STREET PAGE Deadline: June 14 A special page exclusively for Main Street area merchants! New location in the Arts & Entertainment section.
Special Page Rates (includes pre-selected color on page and banner): 1x6 or 2x3=$150 2x6=$300
MOVING-IN PAGE Deadline: July 7 Help University students make their new place feel like home. Perfect for lofting companies, furniture rental, shipping/storing, laundry and cleaning. RELIGIOUS SERVICES PAGE Deadline: July 14 Welcome members of the University community to events or services at your place of worship. Help ease students’ transition from home by making your organization part of their Michigan experience. STUDENT DISCOUNTS PAGE Deadline: July 14 Perfect for all special student rates, deals, and discounts. This page will be outlined by a dotted border, reminding students to tear it out and put it on their fridge.
420 Maynard Ann Arbor, MI 48109
Ph: 734-418-4115 Fax: 734-661-4391
NSE - NEW STUDENT EDITION Our annual back-to-school issue. Our first broadsheet and largest paper of the year!
Publication Dates & Circulation: 21,000 Total 6,000 Mailed directly to all new students’ homes on August 8 15,000 Distributed on campus the first day of classes, September 4 Sudoku Sponsorship: $145 (2 columns x 2 inches, Black & White) Special Page Deadline: July 19 Section Deadline: July 24
Open Rate $24.00 per column inch U of M Rate $21.00 per column inch Color Rates One Color Two Colors Full Color
$150 $300 $7.00 / column in.
ANN ARBOR SECTION UNIVERSITY SECTION BEST OF ANN ARBOR PAGE This page includes the best of everything Ann Arbor has to offer! Feature your business with other winners of our annual “Best of Ann Arbor” poll. HEALTH, BEAUTY AND FASHION PAGE From haircuts and manicures to fitness clubs and health clinics, this is the perfect page for any business that helps students look and feel their best!
SPORTS SECTION DELIVERY PAGE Busy students love it when things come to them. From food and laundry to mail and flowers, make sure your business is knocking on their door. GAME DAY PAGE Game Day in Ann Arbor; what’s better? Make sure the maize and blue faithful know where to celebrate that sweet victory!
HOUSING PAGE Let students know about housing options both on and off campus. Also great for local hotels and bed & breakfasts looking to attract visiting parents. CAMPUS RESOURCES PAGE Raise the awareness of current and incoming students to all the opportunities your department or organization has to offer. MOVING-IN PAGE Help University students make their new place feel like home. Perfect for lofting companies, furniture rental, shipping/storing, laundry and cleaning.
GENERAL NEWS & SPORTS SECTION STATE STREET PAGE A special page exclusively for State Street area merchants! SOUTH UNIVERSITY PAGE A special page exclusively for South University area merchants!
ARTS & ENTERTAINMENT SECTION
DINING AND NIGHTLIFE PAGE Feature your bar or restaurant, club or concert hall to all incoming and returning students, faculty & staff. Ensure your business is part of their entertainment plans this year. MAIN STREET PAGE A special page exclusively for Main Street area merchants!
SPECIAL PAGES - All Ads Include Full Color
RELIGIOUS SERVICES PAGE Welcome members of the University community to events or services at your place of worship. Help ease students’ transition from home by making your organization part of their Michigan experience. STUDENT DISCOUNTS PAGE Perfect for all special student rates, deals, and discounts. This page will be outlined by a dotted border, reminding students to tear it out and put it on their fridge.
Space, Copy & Payment Deadline: July 19
See back side for Special Page Sizes and Rates
*Actual Column Sizes
3 columns x 4 inches = $310
SPECIAL PAGE SIZES All Special Page Ads Include Full Color
2 columns x 3 inches = $160
1 column x 6 inches = $160
2 columns x 6 inches = $310
Print Date: 01/23/13 5:50 PM
Page 1 of 4
The Michigan Daily Sales Report Criteria: hold = true and date = 9/6/11
Display Ads Customer
Ad No.
Date
Ad Size
Col. In.
Pub.
H/M Description
Cost
L0194 American Campus
83
9/6/11
6 X 20
120.0
001
L0127 Ann Arbor PTO Thrift
95
Color 9/6/11 2X3
6.0
Full Color 001 2011 NSE Special Pg
$350.00 •$150.00
L0128 Ashley's
35
9/6/11
2X3
6.0
001
2011 NSE Special Pg
•$150.00
3
9/6/11
5 X 5.5
27.5
001
2011 NSE Transfer
Rep null
L0129 Barnes and Noble at U of
NSE 2011 Transfer
•$2,300.00
$646.25
L0131 Ben & Jerry's
5
9/6/11
4X3
12.0
001
2011 NSE Transfer
$282.00
L0132 Ben Fremer
6
9/6/11
6X1
6.0
001
2011 NSE Transfer
•$550.00 $100.00 $0.00 $282.00
L0133 Bivouac
33
Color Position 9/6/11 2X6
L0133 Bivouac
37
9/6/11
2X6
12.0
001
2011 NSE Special Pg
•$300.00
L0117 Blimpy Burger
38
9/6/11
2X3
6.0
001
2011 NSE Special Pg
•$127.50
L0201 Cherry Republic
89
9/6/11
2X4
8.0
001
NSE 2011 Transfer
$188.00
L0025 City of Ann Arbor
11
Color 9/6/11 2X6
Full Color 001 NSE 2011 Transfer
$100.00 $282.00
L0151 Coach & Four Barber
43
9/6/11
2X3
6.0
001
2011 NSE Special Pg
U0152 College of Engineering
12
9/6/11
6 X 20
120.0
001
2011 NSE Transfer
L0155 Espresso Royale Cafe
45
9/6/11
2X6
12.0
001
2011 NSE Special Pg
U0159 Graphic Design SORC
25
9/6/11
6 X 20
120.0
001
2011 NSE Transfer
•$2,200.00
L0160 Herb David Guitar Studio
29
Color 9/6/11 3X4
12.0
Full Color 001 2011 NSE Transfer
$300.00 $282.00
L0161 J Keller Properties
48
9/6/11
2X6
12.0
001
2011 NSE Special Pg
•$300.00
L0048 Jack's Hardware
49
9/6/11
1X6
6.0
001
2011 NSE Special Pg
•$150.00
L0051 Jazzy Veggie
51
9/6/11
2X3
6.0
001
2011 NSE Special Pg
•$150.00
L0164 Kai Garden
53
9/6/11
2X3
6.0
001
2011 NSE Special Pg
•$150.00
U0070 Michigan Marketing &
18
9/6/11
6 X 10
60.0
001
2011 NSE Transfer
$1,110.00
19
Color 9/6/11 2X3
6.0
Full Color 001 2011 NSE Transfer
$390.00 $141.00
L0176 Red Hawk Bar & Grill
63
9/6/11
2X3
6.0
001
2011 NSE Special Pgs
•$150.00
L0121 RussaYog Yoga Studio
59
9/6/11
1X6
6.0
001
2011 NSE Special Pg
•$150.00
L0096 Scorekeepers
60
9/6/11
1X6
6.0
001
2011 NSE Special Pg
•$150.00
L0203 Stacey M Washington
91
9/6/11
3 X 14
42.0
001
NSE 2011 Transfer
$987.00
Color 9/6/11 2X6
12.0
Full Color 001 2011 NSE Transfer
$273.00 $282.00
L0169 Mrs. Fields Cookies
L0195 The Ark
125
12.0
Front Banner 001 2011 NSE Transfer
12.0
L0184 The Broken Egg
71
9/6/11
1X6
6.0
001
NSE 2011 Transfer
L0178 This & That (OUT OF
65
9/6/11
2X3
6.0
001
2011 nse Special Pages
L0199 Triumph Books
87
9/6/11
3 X 10
30.0
001
NSE 2011 Transfer
Display total for null
•$150.00 $2,220.00 •$300.00
$141.00 •$150.00 $705.00 $16,638.75
Rep Bergy, Brett U0153 Computer Showcase
14
9/6/11
2X6
Color • - Denotes items with a price override
12.0
001 Full Color
2011 NSE Transfer
$222.00 $100.00
Print Date: 01/23/13 5:50 PM
Page 2 of 4
The Michigan Daily Sales Report Criteria: hold = true and date = 9/6/11
Display Ads Customer
Ad No.
Date
U0189 K Grams
76
9/6/11
U0202 M Run
90
9/6/11
U0185 Marching Band
72
9/6/11
Ad Size
Col. In.
Pub.
5.0
001
NSE 2011 Transfer
1X5
5.0
001
NSE 2011 Transfer
•$50.00
6 X 11
66.0
001
NSE 2011 Transfer
$1,221.00
1X5
H/M Description
Cost •$50.00
U0198 Men's Glee Club
86
9/6/11
4X4
16.0
001
NSE 2011 Transfer
$296.00
U0190 Michigan Advertising &
77
9/6/11
1X5
5.0
001
NSE 2011 Transfer
•$50.00
U0175 Michigan Pops
62
9/6/11
2X6
12.0
001
2011 NSE Special Pgs
U0191 Michigan Student
78
9/6/11
2X5
10.0
001
NSE 2011 Transfer
U0191 Michigan Student
81
9/6/11
6 X 10
60.0
001
NSE 2011 Transfer (GSE)
U0171 Office of the Provost
26
9/6/11
3 X 10
30.0
001
2011 NSE Transfer
U0192 Pre-Medical Club
79
9/6/11
2X3
6.0
001
NSE 2011 Transfer
L0179 Tios Mexican Cafe
126
9/6/11
2X6
12.0
001
2011 NSE Special Pg
Display total for Bergy, Brett
•$300.00 $185.00 $1,110.00 $555.00 $111.00 •$300.00 $4,550.00
Rep Caruso, Vinnie L0173 M Den
119
9/6/11
4X3
12.0
001
2011 NSE Special Pg
•$300.00
L0168 Moe's Sport Shop
121
9/6/11
2X6
12.0
001
2011 NSE Special Pg
•$300.00
L0182 Wels Lutheran Church
128
9/6/11
2X3
6.0
001
2011 NSE Special Pg
•$150.00
Display total for Caruso, Vinnie
$750.00
Rep Crim, Joe L0154 Douglas J. Aveda
114
9/6/11
3X4
12.0
001
2011 NSE Special Pg
•$300.00
L0037 First Congregational
116
9/6/11
3X4
12.0
001
2011 NSE Special Pg
•$300.00
L0101 St Mary's Student Parish
123
9/6/11
2X6
12.0
001
2011 NSE Special Pg
•$300.00
Display total for Crim, Joe
$900.00
Rep Derasmo, Lexi U0177 Sweetland Writing
64
9/6/11
2X6
12.0
001
2011 NSE Special Pgs
U0193 U Move
80
9/6/11
4X4
16.0
001
NSE 2011 Transfer
$296.00
U0193 U Move
82
9/6/11
4X4
16.0
001
NSE 2011 Transfer
•$148.00
U0170 UMMA
30
9/6/11
3 X 10
30.0
001
2011 NSE Transfer
$555.00
U0204 Undergraduate
92
9/6/11
2X5
10.0
001
NSE 2011 Transfer
•$100.00
U0200 University Unions
88
9/6/11
6 X 20
120.0
001
NSE 2011 Transfer
•$1,110.00
Color
Full Color
•$300.00
$390.00
Display total for Derasmo, Lexi
$2,899.00
Rep Krater, Kelly L0130 Bellanina Day Spa & Gift
4
9/6/11
2X5
10.0
Color
001
2011 NSE Transfer
Full Color
$235.00 $100.00
Display total for Krater, Kelly
$335.00
Rep Muzaffar, Amal U0206 Ballroom Dance Team
94
9/6/11
2X5
10.0
001
2011 NSE Transfer
•$100.00
U0147 Campus Information
8
9/6/11
2X3
6.0
001
2011 NSE Transfer
$111.00
U0147 Campus Information
41
9/6/11
2X3
6.0
001
2011 NSE Special Pg
U0148 Campus Mindworks
9
9/6/11
3 X 10
30.0
001
2011 NSE Transfer
$555.00
10
9/6/11
2X6
12.0
001
2011 NSE Transfer
$222.00
U0149 Center for Global and • - Denotes items with a price override
•$150.00
Print Date: 01/23/13 5:50 PM
Page 3 of 4
The Michigan Daily Sales Report Criteria: hold = true and date = 9/6/11
Display Ads Customer U0156 Office of Financial
Ad No.
Date
Ad Size
Col. In.
Pub.
24
9/6/11
3X6
18.0
001
H/M Description 2011 NSE Transfer
Cost $333.00
U0072 Union Arts and
22
9/6/11
3 X 10
30.0
001
2011 NSE Transfer
$555.00
U0158 University Library
15
9/6/11
3X3
9.0
001
2011 NSE Transfer
$166.50
U0187 University Musical
74
9/6/11
3 X 10
30.0
001
NSE 2011 Transfer
$555.00
U0188 University Productions
75
9/6/11
6X8
48.0
001
NSE 2011 Transfer
$888.00
Display total for Muzaffar, Amal
$3,635.50
Rep Nelson, Kathleen L0150 China Gate
42
9/6/11
4X3
12.0
001
2011 NSE Special Pg
•$300.00
L0162 Jamaican Jerk Pit
50
9/6/11
2X3
6.0
001
2011 NSE Special Pg
•$250.00
L0085 Pizza House
27
9/6/11
3X9
27.0
001
2011 NSE Transfer
$634.50
31
Color 9/6/11 3X9
27.0
001
2011 NSE (University
$175.50 $634.50
L0085 Pizza House
32
Color 9/6/11 5X5
25.0
001
2011 NSE (University II)
$175.50 •$126.50
L0085 Pizza House
57
9/6/11
2X6
12.0
001
2011 NSE Special Pg
•$300.00
L0085 Pizza House
58
9/6/11
2X6
12.0
001
2011 NSE Special Pg II
•$300.00
L0205 Revive & Replenish
93
9/6/11
2X3
6.0
001
2011 NSE Transfer
•$150.00
L0186 TCF Bank
73
9/6/11
6 X 20
120.0
001
NSE 2011 Transfer
$2,820.00
L0181 The Village Apothecary
68
Color 9/6/11 2X6
12.0
L0085 Pizza House
Full Color 001 2011 NSE Special Page
Display total for Nelson, Kathleen
$495.00 •$300.00 $6,661.50
Rep Ruiz, Starr L0010 Bartonbrook Properties
36
9/6/11
2X3
6.0
001
2011 NSE Special Pg
L0046 Zaragon Place
23
9/6/11
6 X 20
120.0
001
2011 NSE Transfer
Color
Full Color
•$150.00 •$2,006.00 $780.00
Display total for Ruiz, Starr
$2,936.00
Rep Solomon, Doug L0197-001 PNC Bank
85
9/6/11
3 X 20
60.0
Color
001
NSE 2011 Transfer
Full Color
$1,410.00 $390.00
Display total for Solomon, Doug
$1,800.00
Rep Voigtman, Kirby N0144-001 Bigger Markets Inc
132
9/6/11
2X4
8.0
001
2011 NSE Transfer
•$164.00
L0134 Budweiser
131
9/6/11
2X6
12.0
001
2011 Special Pg
•$378.00
N0144-002 Comcast
130
9/6/11
6 X 20
120.0
001
2011 NSE Transfer
L0157 First Baptist Church of
115
Color 9/6/11 2X3
L0041 Huron Hills Baptist
120
9/6/11
3X5
15.0
001
2011 NSE Special Pg
$352.50
L0163 Jones Properties
117
9/6/11
2X3
6.0
001
2011 NSE Special Pg
•$150.00
N0144-003 Nebraska Book
122
9/6/11
6 X 20
120.0
001
2011 NSE Transfer
124
Color 9/6/11 3 X 10
L0102 Sterling 411 Lofts
Color • - Denotes items with a price override
6.0
30.0
Full Color 001 2011 NSE Special Pg
Full Color 001 2011 NSE Special Pg Full Color
•$2,079.60 $420.00 •$150.00
•$2,460.00 $420.00 $705.00 $195.00
Print Date: 01/23/13 5:50 PM
Page 4 of 4
The Michigan Daily Sales Report Criteria: hold = true and date = 9/6/11
Display Ads Customer
Ad No.
Date
Ad Size
Col. In.
Pub.
L0180 Varsity Management
127
9/6/11
3X4
12.0
001
H/M Description 2011 NSE Special Pg
•$300.00
L0183 Willowtree Apartments
129
9/6/11
3X4
12.0
001
2011 NSE Special Pg
•$300.00
Display total for Voigtman, Kirby
Cost
$8,074.10
Rep Wang, Hillary L0126 Ann Arbor Civic Theatre L0007 Ann Arbor Ice Cube L0146 Campus Chapel L0165 Kroger L0172 New Life Church Display total for Wang, Hillary Display Total
• - Denotes items with a price override
28
9/6/11
2X5
10.0
001
2011 NSE Transfer
2
9/6/11
3X4
12.0
001
2011 NSE Transfer
40
9/6/11
3X4
12.0
001
2011 NSE Special Pg
118
9/6/11
6 X 20
120.0
001
2011 NSE Transfer
56
Color 9/6/11 2X3
6.0
Full Color 001 2011 NSE Special Pg
$235.00 $282.00 •$300.00 •$2,572.80 $495.00 •$150.00 $4,034.80 $53,214.65
Print Date: 01/23/13 5:47 PM
Page 1 of 5
The Michigan Daily Sales Report Criteria: hold = true and date = 9/4/12
Display Ads Customer
Ad No.
Date
1451
9/4/12
Ad Size
Col. In.
Pub.
12.0
001
H/M Description
Cost
Rep null L0357 Bd's Mongolian
2X6
*NSE AE MS SP
•$310.00
L0201 Cherry Republic
1450
9/4/12
2X3
6.0
001
*NSE AE MS SP
•$160.00
L0786 Heidelberg Poker Room
1416
9/4/12
2X6
12.0
001
*NSE AE DN SP
•$310.00
L0786 Heidelberg Poker Room
1418
9/4/12
2X6
12.0
001
*NSE AE MS SP
•$310.00
HOUSE House
1396
9/4/12
2 X 4.5
9.0
001
*NSE AA Kai Garden
HOUSE House
1458
9/4/12
2 X 4.5
9.0
001
*NSE U New Life Chuch
$0.00
HOUSE House
1518
9/4/12
6 X 20
120.0
001
*NSE AA BOAA SP
$0.00
HOUSE House
1520
Color 9/4/12 6 X 20
120.0
Full Color 001 *NSE AA RS SP
$0.00 $0.00
HOUSE House
1521
Color 9/4/12 4 X 10
40.0
Full Color 001 *NSE AE DN SP
$0.00 $0.00
72.0
Full Color 001 *NSE AE KT SP
$0.00 $0.00
$0.00
HOUSE House
1522
Color 9/4/12 6 X 12
HOUSE House
1523
9/4/12
6 X 20
120.0
001
*NSE AE MS SP
$0.00
HOUSE House
1524
9/4/12
4 X 20
80.0
001
*NSE GN SS SP
$0.00
HOUSE House
1525
Color 9/4/12 4 X 10
40.0
Full Color 001 *NSE S DEL SP
$0.00 $0.00
HOUSE House
1526
Color 9/4/12 6 X 20
120.0
Full Color 001 *NSE U CR SP
$0.00 $0.00
HOUSE House
1527
Color 9/4/12 6 X 10
60.0
Full Color 001 *NSE U HOU SP
$0.00 $0.00
1528
Color 9/4/12 6 X 10
60.0
Full Color 001 *NSE ST SD SP
$0.00 $0.00
L0164 Kai Garden
1397
Color 9/4/12 2X2
4.0
Full Color 001 *NSE AA Sudoku
$0.00 •$145.00
L0794 RUB
1519
Position 9/4/12 2X6
12.0
Sudoku 001
*NSE AE MS SP
$0.00 •$310.00
L0787 Real Rider Revolution
1448
9/4/12
2X6
12.0
001
*NSE AE MS SP
•$310.00
L0800 Rock Paper Scissors
1480
9/4/12
2X3
6.0
001
*NSE AE MS SP
•$160.00 •$310.00
HOUSE House
L0195 The Ark
1426
9/4/12
2X6
12.0
001
*NSE AE MS SP
L0745 Verizon-Wireless Zone
1491
9/4/12
4X4
16.0
001
*NSE ST
Color
$384.00 $112.00
Display total for null
$2,821.00
Rep Bergy, Brett U0153 Computer Showcase
1299
9/4/12
30.0
001
*NSE U
•$570.00
U0189 K Grams
1370
Color 9/4/12 2X5
10.0
Full Color 001 *NSE U
$210.00 •$100.00
U0202 M Run
1310
9/4/12
2X5
10.0
001
*NSE S
•$100.00
U0185 Marching Band
1337
9/4/12
6 X 10
60.0
001
*NSE S
•$1,140.00
U0190 Michigan Advertising &
1312
9/4/12
2X5
10.0
001
*NSE U
•$100.00
U0175 Michigan Pops
1342
9/4/12
2X6
12.0
001
*NSE U CR SP
•$310.00
• - Denotes items with a price override
3 X 10
Print Date: 01/23/13 5:47 PM
Page 2 of 5
The Michigan Daily Sales Report Criteria: hold = true and date = 9/4/12
Display Ads Customer
Ad No.
Date
Ad Size
Col. In.
Pub.
U0741 Michiganensian
1492
9/4/12
2 X 10
20.0
001
H/M Description *NSE U
•$0.00
U0192 Pre-Medical Club
1388
9/4/12
2X5
10.0
001
*NSE U
•$100.00
Display total for Bergy, Brett
Cost
$2,630.00
Rep Chang, Linda L0757 Abelson Medical Career
1486
9/4/12
2X5
10.0
001
*NSE ST
$240.00
L0305 Ann Arbor Transportation
1429
9/4/12
3X6
18.0
001
*NSE U CR SP
•$470.00
L0133 Bivouac
1323
9/4/12
2X9
18.0
001
*NSE AA BOAA SP
•$470.00
L0117 Blimpy Burger
1353
9/4/12
2X6
12.0
001
*NSE AA BOAA SP
•$310.00
L0667 Campus Corner
1369
9/4/12
2X6
12.0
001
*NSE AA BOAA SP
•$310.00
L0119 Dascola Barbers
1305
9/4/12
2X4
8.0
001
*NSE AA
•$160.00
L0738 Foggy Bottom Bayou
1398
9/4/12
3 X 10
30.0
001
*NSE AE
$720.00
L0783 Johnny
1409
Color 9/4/12 2X3
6.0
001
*NSE GN SS SP
$210.00 •$160.00
L0173 M Den
1296
9/4/12
15.0
001
*NSE S
•$315.00
1404
Color 9/4/12 2X3
L0415 Mr. Spots
3X5
6.0
Full Color 001 *NSE GN SS SP
$90.00 •$160.00
L0169 Mrs. Fields Cookies
1440
9/4/12
2X3
6.0
001
*NSE ST
•$144.00
L0797 Noodles and Company
1472
9/4/12
2X6
12.0
001
*NSE GN SS SP
•$310.00
L0121 RussaYog Yoga Studio
1352
Color 9/4/12 2X4
8.0
001
*NSE AA
$0.00 •$160.00
L0101 St Mary's Student Parish
1467
9/4/12
2X6
12.0
001
*NSE AA RS SP
•$310.00
L0102 Sterling 411 Lofts
1501
9/4/12
2X6
12.0
001
*NSE U
L0064 Van Boven Shoes
1423
Color 9/4/12 3X4
12.0
001
*NSE GN SS SP
$84.00 •$310.00
L0182 Wels Lutheran Church
1438
9/4/12
6.0
001
*NSE AA RS SP
•$160.00
2X3
Display total for Chang, Linda
$288.00
$5,381.00
Rep Crim, Joe L0243 Smoothie King
1483
9/4/12
2X3
6.0
001
*NSE AE KT SP
•$160.00
L0180 Varsity Management
1485
9/4/12
3X4
12.0
001
*NSE U HOU SP
•$310.00
L0046 Zaragon Place
1515
9/4/12
6 X 10
60.0
001
*NSE ST
Color
•$1,324.00 $350.00
Display total for Crim, Joe
$2,144.00
Rep Derasmo, Lexi U0152 College of Engineering
1303
9/4/12
6 X 20
120.0
001
*NSE S
U0759 Student Book Exchange
1386
9/4/12
2X3
6.0
001
*NSE U CR SP
•$160.00
U0781 The Detroit Partnership
1400
9/4/12
2X5
10.0
001
*NSE U
•$100.00
U0193 U Move
1331
9/4/12
4X4
16.0
001
*NSE S
•$304.00
U0193 U Move
1332
9/4/12
4X4
16.0
001
*NSE S
•$304.00
U0170 UMMA
1330
9/4/12
3 X 10
30.0
001
*NSE AE
U0204 Undergraduate
1344
9/4/12
2X5
10.0
001
*NSE U
•$100.00
U0200 University Unions
1390
9/4/12
6 X 20
120.0
001
*NSE U
•$2,280.00
Color • - Denotes items with a price override
Full Color
$2,520.00
$630.00
$525.00
Print Date: 01/23/13 5:47 PM
Page 3 of 5
The Michigan Daily Sales Report Criteria: hold = true and date = 9/4/12
Display Ads Customer U0200 University Unions
Ad No. 1401
Date
Ad Size
Position 9/4/12 3 X 10
Col. In. 30.0
Color Position
Pub.
H/M Description
Back Page 001 *NSE GN Full Color Right Hand Page
Display total for Derasmo, Lexi
Cost $0.00 $630.00 $195.00 $60.00 $7,808.00
Rep Hulteng, Meryl L0077-010 Adidas (OnCampus)
1454
9/4/12
1470
Color Position 9/4/12 5 X 10
50.0
1512
Color 9/4/12 2X4
8.0
Full Color 001 *NSE S
N0144-001 Bigger Markets Inc
1513
9/4/12
2X4
8.0
001
*NSE GN
N0144-003 Nebraska Book
1517
9/4/12
6 X 20
120.0
001
*NSE S
L0785-001 Sam's Club
1419
Color 9/4/12 6 X 10
60.0
L0784-001 Army ROTC N0144-001 Bigger Markets Inc
6 X 20
120.0
Color
001
*NSE GN
$2,880.00
Full Color Page 3 001 *NSE GN
$525.00 $0.00 $1,200.00
Full Color 001 *NSE ST Full Color
$350.00 $116.00 $116.00 •$2,340.00 $460.00 $1,440.00 $420.00
Display total for Hulteng, Meryl
$9,847.00
Rep Kimbrel, Taylor L0484 Barre Bee Fit
1326
9/4/12
2X3
6.0
001
*NSE AA
•$160.00
L0134 Budweiser
1478
9/4/12
2X6
12.0
001
*NSE AE DN SP
•$310.00
L0390 Canterbury House
1471
9/4/12
2X3
6.0
001
*NSE AA RS SP
•$160.00
L0391 Chelsea Flower Shop
1508
9/4/12
2X3
6.0
001
*NSE AE MS SP
•$160.00
L0725 Chrysler of Ann Arbor
1322
9/4/12
3 X 10
30.0
001
*NSE AA
L0157 First Baptist Church of
1432
Color 9/4/12 2X3
L0395 First Presbyterian Church
1504
9/4/12
2X3
L0041 Huron Hills Baptist
1529
9/4/12
L0161 J Keller Properties
1466
9/4/12
L0179 Tios Mexican Cafe
1413
L0183 Willowtree Apartments
1455
L0809 Zap Zone
1509
9/4/12
$720.00
6.0
full color 001
*NSE AA RS SP
$210.00 •$160.00
6.0
001
*NSE AA RS SP
•$160.00
3X4
12.0
001
*NSE AA RS SP
•$310.00
2X6
12.0
001
*NSE U HOU SP
•$310.00
9/4/12
2X6
12.0
001
*NSE GN SS SP
•$310.00
9/4/12
2X3
6.0
001
*NSE U HOU SP
•$160.00
3X4
12.0
001
*NSE ST SD SP
Display total for Kimbrel, Taylor
•$310.00 $3,440.00
Rep Krater, Kelly L0130 Bellanina Day Spa & Gift
1433
9/4/12
3X4
12.0
001
*NSE AE KT SP
•$310.00
L0802 Hollanders
1484
9/4/12
L0058 Kerrytown Market &
1452
9/4/12
2X3
6.0
001
*NSE AE KT SP
•$160.00
4X3
12.0
001
*NSE AE KT SP
•$310.00
L0058 Kerrytown Market &
1516
L0083 People's Food
1487
9/4/12
4X3
12.0
001
*NSE ST SD SP
•$310.00
9/4/12
3X4
12.0
001
*NSE AE KT SP
•$310.00
Display total for Krater, Kelly
$1,400.00
Rep Muzaffar, Amal U0147 Campus Information • - Denotes items with a price override
1348
9/4/12
2X3
6.0
001
*NSE GN
•$114.00
Print Date: 01/23/13 5:47 PM
Page 4 of 5
The Michigan Daily Sales Report Criteria: hold = true and date = 9/4/12
Display Ads Customer U0147 Campus Information
Ad No.
Date
Ad Size
1349
9/4/12
2X3
Col. In.
Pub.
6.0
001
H/M Description
Cost
*NSE U CR SP
•$160.00
U0148 Campus Mindworks
1317
9/4/12
3 X 10
30.0
001
*NSE AE
•$570.00
U0149 Center for Global and
1394
9/4/12
3X4
12.0
001
*NSE U CR SP
•$310.00
U0552 Counseling and
1410
9/4/12
3X4
12.0
001
*NSE U CR SP
•$310.00
U0760 Dance Marathon
1387
9/4/12
2X5
10.0
001
*NSE GN
•$100.00
U0753 First-Generation College
1362
9/4/12
2X5
10.0
001
*NSE U
•$100.00
U0752 Gargoyle
1531
9/4/12
4X4
16.0
001
*NSE U
•$0.00
U0043 InterCooperative Council
1385
9/4/12
3X4
12.0
001
*NSE U HOU SP
U0156 Office of Financial
1343
9/4/12
3X6
18.0
001
*NSE U
$378.00
U0072 Union Arts and
1424
9/4/12
3 X 10
30.0
001
*NSE U
$630.00
U0158 University Library
1402
9/4/12
3X3
9.0
001
*NSE U
$189.00
U0187 University Musical
1510
9/4/12
6 X 10
60.0
001
*NSE AE
$1,260.00
U0188 University Productions
1357
9/4/12
6X8
48.0
001
*NSE AE
•$912.00
Display total for Muzaffar, Amal
•$310.00
$5,343.00
Rep Nelson, Kathleen L0085 Pizza House
1377
9/4/12
2X6
12.0
001
*NSE AA BOAA SP
•$310.00
L0085 Pizza House
1378
9/4/12
2X6
12.0
001
*NSE S DEL SP
•$310.00
L0085 Pizza House
1379
9/4/12
5X5
25.0
001
*NSE AE
•$525.00
L0085 Pizza House
1380
9/4/12
3X9
27.0
001
*NSE U
•$567.00
L0186 TCF Bank
1359
Color 9/4/12 6 X 20
120.0
full color 001
*NSE AA
L0181 The Village Apothecary
1479
Color Position 9/4/12 2X6
L0766 Underground Printing
1434
9/4/12
2X3
12.0 6.0
Full Color Next to Special Page 001 *NSE S DEL SP 001
*NSE U CR SP
Display total for Nelson, Kathleen
$162.00 •$2,520.00 $315.00 $0.00 •$310.00 •$0.00 $5,019.00
Rep Prescott, Leah L0535 CMB Property
1320
9/4/12
3X4
12.0
001
*NSE AA BOAA SP
Display total for Prescott, Leah
•$310.00 $310.00
Rep Root, Kelsey L0801 Campus Commandos HP
1481
9/4/12
5 X 10
50.0
001
*NSE ST
Display total for Root, Kelsey
$1,200.00 $1,200.00
Rep Wang, Hillary L0112 Angelos
1358
9/4/12
2X6
12.0
001
*NSE AA BOAA SP
L0146 Campus Chapel
1490
9/4/12
L0728 Dell
1345
9/4/12
3X4
12.0
001
*NSE AA RS SP
6 X 20
120.0
001
*NSE GN
L0782 Kiwanis Club
1503
Color Position 9/4/12 3X4
L0165 Kroger
1412
9/4/12
6 X 20
Color • - Denotes items with a price override
12.0 120.0
full color back cover 001 *NSE ST SD SP 001
*NSE ST
•$250.00 •$310.00 •$2,520.00 $525.00 $0.00 •$310.00 $2,880.00 $525.00
Print Date: 01/23/13 5:47 PM
Page 5 of 5
The Michigan Daily Sales Report Criteria: hold = true and date = 9/4/12
Display Ads Customer
Ad No.
Date
Col. In.
Pub.
L0172 New Life Church
1456
9/4/12
2X3
6.0
001
*NSE AA RS SP
•$160.00
L0172 New Life Church
1457
9/4/12
2X2
4.0
001
*NSE U Sudoku
•$145.00
1444
Position 9/4/12 3 X 10
*NSE GN
$0.00 •$630.00
L0730 Whole Foods Market
Ad Size
Color Display total for Wang, Hillary Display Total
• - Denotes items with a price override
30.0
H/M Description
Sudoku 001 Full Color
Cost
$180.00 $8,435.00 $55,778.00
MIN NES OTA DA ILY
BEST SALES INCREASE OF A SPECIAL SECTION Entry 4d.
INTRODUCTION The Minnesota Daily produces a satirical publication to provide much needed comic relief to University of Minnesota students and faculty during finals week at the end of the fall semester. The Fall Finals publication in 2011 generated $9,963. During the fall of 2012, the Fall Finals publication saw a 103.38% increase in revenue with the final number topping $20,313.
At the end of every semester, The Minnesota Daily Sales Department lacks motivation
to continue to sell and work hard as the stress and demands of academia are significantly increased. This is problematic because of the nature of the Fall Finals publication. The Fall Finals publication is a special issue which attracts a very high percentage of our audience and our advertisers. The Fall Finals publication attracts advertisers of every nature whether itâ&#x20AC;&#x2122;s retail establishments promoting their holiday sales, ski resorts looking to attract students with free time over the break, or bars looking to attract students celebrating the end of the semester. The
IMPLEMENTING A SOLUTION To prevent a fall out among the Marketing Consultants, the MN Daily sales management made their expectations during the last few weeks of the semester very clear by implementing a series of trackers. Sales Managers asked each rep to record and track their cold calls, meetings, and the number of hours spent in the office per week. Failure to meet the expectation set by the Sales Managers would result in a written warning with three written warnings qualifying an employee for termination. The trackers were turned in on a weekly basis to monitor the progress of the Marketing Consultants and their progress and effort increased dramatically. Over $13k of the revenue generated by the 2012 Fall Finals publication was from a client which wasnâ&#x20AC;&#x2122;t in the 2011 Fall Finals publication and just over $6,600 of that revenue was New Client.
CONCLUSION Feedback from Marketing Consultants regarding the series of trackers was nothing but positive. Many Marketing Consultants commented on the increase of sales people in the office and the duration of time spent in the office by their colleagues. The less organized Marketing Consultants also commented fondly on the cold calling tracker which kept them more organized with respect to prospecting. With this tracker they were able to keep track of when they called a prospective client and what interaction occurred.
Overall, the feedback and revenue increases resulting from implementation of the trackers was
so positive that the trackers will be used in our sales department throughout the rest of the year and well into the future. Having clear expectations for the Marketing Consultants is key to ensuring the success of publications and also the success of reps in their sales careers with The Minnesota Daily.
COVER
RUN SHEET 2011
RUN SHEET 2012
RUN SHEET 2012
PRICING FLYER
MIN N ESOTA DAILY 2221 University Ave. SE Suite 450 Minneapolis, MN 55455 www.mndaily.com
CNBAM 2013 4d Best Sales Increase of a Special Section The Standard – Missouri State University Sales for our annual Basketball Preview tabloid special section were up 83% in 2012 compared with 2011. We accomplished this by selling Basketball Preview in a package with our Homecoming special section. We marketed the package to clients as a “Sports Special.” Because these two tabloids run within a few weeks of each other, clients will advertise in either Homecoming or Basketball Preview, but not both. We wanted to change that. The Sports Special offer was “Buy One Ad/Get One Half Price” (for the same size ad). For example, a half-page color ad is regularly $300, but a client who signed up for the sports special got a half-page color ad in Homecoming and a half-page color ad in Basketball Preview for $450, instead of $600. They saved $150 on the package. The revenue was booked as $225 in Homecoming and $225 in Basketball, which helped even out commission for our ad reps. Essentially, we were discounting both Homecoming and Basketball by 25% for clients who bought both issues. Presenting it as a “Buy One/Get One Half Price” offer was client-friendly, and got them into both issues, which was our goal. (FYI, sales for the Homecoming 2012 tabloid were up 6.2% from 2011, even with the package discount. Sales were $4015, compared with non-discounted sales for Homecoming 2011, which were $3780. Other than this package deal, our special section prices did not change from 2011 to 2012.) Packaging Basketball Preview with Homecoming created several advantages for us. First, we started selling Basketball Preview several weeks earlier than normal, rather than waiting until after the Homecoming tab. Second, it make efficient use of our ad
reps’ time, because they only had to make one pass through most of their clients to sell both issues. Third, it helped streamline ad production, because many clients ran the same ad in Basketball Preview as they did in the Homecoming tab. And fourth, our clients were happy because they got exposure in two issues, and they saved money. After the Homecoming tab went to print, we continued to sell Basketball Preview to clients that did not run in the Homecoming tab, and the rate card no longer reflected the “sports special” offer. Overall, the package deal paid off for us. Offering the Sports Special discount increased revenue for both Homecoming and Basketball Preview. It changed the buying pattern of our clients, and now we have a bigger client list for both tabloids, which we an use to boost sales next year, too.
Rate Card/One Sheet for Basketball Preview 2011. Note: Normally the cover on our rate card samples the actual cover of the issue. In this case, our news staff changed the cover design after we had already distributed the rate card.
Annual BASKETBALL PREVIEW Nov. 9
RATES Horiz: 5" x 2.5" Vert: 2.5" x 5"
Be seen by MSU students and basketball fans in The Standard’s annual Basketball Preview! • 7000 copies distributed on campus • Also available online
1/8 page Color $100 B/W $75
5" x 5"
1/4 page Color $150 B/W $125
Horiz: 10" x 5" Vert: 5" x 10"
Half page Color $300 B/W $250
10" x 10"
Full page Color $595 B/W $500
Premium ad space available! Back cover $725 Centerfold $625 Inside front or inside back cover $625
the-standard.org
INFO
AD SPECS File Format: PDF Resolution: 200 dpi Color: CMYK (no process or rich black) Maximum Ad Height: 20" Email Submission: standard_ads@yahoo.com We confirm receipt of all email submissions.
DEADLINES Space: 5 pm Friday, Nov 4 Ad design materials: 5pm Friday, Nov 4 Print Ready: Noon Monday, Nov 8
CALL US TO RESERVE YOUR SPACE! Student Advertising Representatives: Lauren Welker 417.836.5048 Dayle Duggins 417.836.5048 Wil Brawley 417.836.5477 Mike Manganelli 417.836.5477 Advertising Manager: Sandy King 417-836-5524
EMAIL US: standard_ads@yahoo.com
Rate Card/One Sheet for Sports Special 2012 Package Deal: Buy One/Get One Half Price for Homecoming 2012 and Basketball Preview 2012
SPORTSL! SPECIA
BUY ONE/GET ONE HALF PRICE! Be seen by MSU students, fans & alumni in our annual Homecoming & Basketball issues!
Oct 23
Nov 6
7,000 copies of each issue distributed on campus and downtown. We hand out issues at busy spots on campus every Tuesday morning, and we get nearly 2,000 copies directly into students’ hands before noon!
1.25" 5" xx 1.25" 3"
Eighth Page $100 2 for $150 SAVE $50!
2.5" 2.5" 5" x 5"
Quarter Page $150 2 for $225 SAVE $75!
H 5” 10"x x5”5" V 5” x 10”
Half Page $300 2 for $450 SAVE $150!
10" x 10"
FULL Page $595 2 for $895 SAVE $300!
Prices include FULL COLOR. Back cover $725 · Centerfold $625 · Inside front or inside back cover $625
AD SPECS File Format: PDF Resolution: 200 dpi Color: CMYK (no process or rich black) Email Submission: msu.standard@gmail.com We confirm receipt of all email submissions.
INFO DEADLINES Homecoming: Reserve space by Fri Oct 19 @ 5pm Ad design art due Fri Oct 19 @ 5pm Print ready ads due Mon Oct 22 @ noon Basketball: Reserve space by Fri Nov 2 @ 5pm Ad design art due Fri Nov 2 @ 5pm Print ready ads due Mon Nov 5 @ noon
the-standard.org CALL US TO RESERVE YOUR SPACE! Student Advertising Representatives: Dayle Duggins 417.836.5048 Wil Brawley 417.836.5048 Derek Locascio 417.836.5477 Advertising Manager: Sandy King 417.836.5524
EMAIL US: msu.standard@gmail.com
Rate Card/One Sheet for Basketball Preview 2012. After the Homecoming 2012 issue went to print, and the Sports Special was moot, we continued to sell Basketball Preview 2012 at our regular, non-discounted rate.
BASKETB A SEASON LL PREVIEW November 6 Be seen by MSU students, fans and alumni in our annual MSU Basketball Season Preview!
2,000 copies hand-distributed at busy spots on campus on Nov 6! 7,000 total copies distrbuted on campus and downtown Also available online in a digital edition
Eighth Page
H 5” x 2.5” V 2.5” x 5”
$100 color $75 b/w
5” x 5”
Quarter Page $150 color $125 b/w
H 10" x 5" V 5” x 10”
Half Page $300 color $270 b/w
10" x 10"
FULL Page $595 color $500 b/w
Back cover SOLD · Inside front cover SOLD • Inside back cover $625 • Half V next to TOC $325
INFO
AD SPECS File Format: PDF Resolution: 200 dpi Color: CMYK (no process or rich black) Email Submission: msu.standard@gmail.com We confirm receipt of all email submissions.
DEADLINES Reserve space by Fri Nov 2 @ 5pm Ad design art due Fri Nov 2 @ 5pm Print ready ads due Mon Nov 5 @ noon
the-standard.org CALL US TO RESERVE YOUR SPACE! Student Advertising Representatives: Dayle Duggins 417.836.5048 Wil Brawley 417.836.5048 Trevor Collins 417.836.5477 Brandi Frye 417.836.5477 Advertising Manager: Sandy King 417.836.5524
EMAIL US: msu.standard@gmail.com
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The University Daily Kansan Category 4d: Best Sales increase of a Special Section Ever since 2008 The University Daily Kansan has published an annual “Top of the Hill” special section which recognizes the best businesses in Lawrence, Kansas as voted on by the students at The University of Kansas. This section has seen challenges in recent years as revenue has been dropping by an average of nearly 10% per year for the last two years. To counter this momentum the staff of The Kansan made many adjustments to how the product was sold, how the votes were submitted and finally to the actual content of the section itself. All in all these changes resulted in a sales increase this year of 33% over the previous year. To start with we looked at how we got the actual votes on the section. In past years we had done the voting only through paper ballots which were either handed out and collected on campus by Kansan staff members or returned from a ballot that ran as a house ad in our paper. As the years progressed we also saw a steady decline in voting as students who were used to programs like Survey Monkey chose not to vote on paper ballots seemed to preferring instead a digital only option. There were also allegations of vote stuffing by some local businesses who allegedly would send employees out (many of which were not students) to fill out as many ballots as possible so that their business would win the vote. These allegations threw doubt onto the validity of the awards themselves and in the process negatively affected not only the enthusiasm of our advertisers for this section but our account executives as well. To counter all of this our student web designer Tim Shedor created a digital ballot with close to 10 pre-‐selected businesses for each of the ballot’s 37 separate categories. Tim also made sure to include a feature where students could write-‐in choices that were not in the 10 pre-‐selected options. To ensure though that these votes would be only from the students and staff of The University of Kansas Tim wrote a digital script into the ballot that only allowed a user to vote if they had a valid ku.edu e-‐mail account. In addition the script allowed each user to vote only once and in the process this successfully countered the vote stuffing allegations. To encourage as many votes as possible we ran two straight weeks worth of half-‐page ads in our paper, accompanied by digital ads on our web site and a massive social media blitz that covered not only all of The Kansan’s social media accounts but also as many of its staff members as possible. All of these marketing efforts featured the url that led users to vote on-‐line. As a final carrot to dangle in front of our users we offered a $100 Visa gift card that would be given away in a drawing. All one had to do to qualify was completely fill out on-‐line a Top of the Hill ballot. In the end these efforts were a success drawing in over 13,000 separate votes for the 37 categories which was a dramatic increase from the last few years. We next worked with editorial to improve the product itself. In recent years the issue itself had featured virtually no write-‐ups of any of the businesses but instead just a photo of the 1st, 2nd and 3rd place winner for each category. We worked with
editor Ian Cummings who assured us that each 1st place winner would at minimum receive a one paragraph write-‐up on what it was that made their business one of the best in the city of Lawrence. To help him do this though we moved the deadline for voting back one week earlier than normal to ensure that his special section correspondents had adequate time to do these write-‐ups. In addition to ensuring a higher quality product getting the votes in earlier gave our staff more time to sell as we had a list of the top 3 finalists in each category. Next we worked on increasing the motivation of our staff to sell this product. Our sales efforts began in mid October which was right when we needed to see an uptick in sales as for the month of September we had fallen to 68% of the previous year due to low national sales and churn from several large local accounts. To help inject energy into the staff we decided to purchase nearly $500 worth of prizes to be raffled off but also made available no-‐cost prizes such as “The Student Business Manager will wash your car”, “The Sales and Marketing Adviser will be your Sales Slave for a day”. We announced that we would raffle off these prizes at our final staff meeting on Wednesday December 5th. In order to earn tickets for the raffle each account executive had to complete a series of tasks that would help move our organization forward in the right direction such as taking their manager on a call with them or selling a digital bundle. Amongst these tasks we also included selling a new business into one of our products as well as selling into any special section including Top of the Hill. Thus if an account executive sold a new business into Top of the Hill then they would earn two separate raffle tickets. To aid them in this we took the complete list of the top 3 finalists for Top of the Hill by each category and assigned all un-‐assigned accounts to account executives to contact immediately regarding how they had finished in the vote and asking if they would like to purchase an ad for the section. And finally we made the product attractive to as many of our advertisers as possible. We obtained permission from local apartment complexes who allowed us to hang nearly 3,000 copies of this issue on their doors and in the process allow us to offer expanded distribution to our advertisers in addition to our normal daily distribution of 11,000. We also offered a 25% discount to any business who had not run with us in the last year but who had placed in the top 3 of Top of the Hill. In doing this we wanted to use Top of the Hill as a gateway to bring as many new businesses as possible into other Kansan products in the 4th quarter. All in all the elements we described here added up to success. Top of the Hill for 2012 saw a sales increase of 33% from the previous year. More importantly though the incentives that were built around its sales to increase staff motivation as a whole allowed us to finish even with the previous year for October-‐December after our aforementioned disastrous finish for the month of September. Not only do we hope to build off of this year’s success with “Top of the Hill” in next year’s edition but we hope to ride out the wave of momentum into the Spring 2013 semester as well.
2011 Top of the Hill Sales
Client 715 Biggs BBQ Campus Apartments Celsius Tannery Don's Auto Dr. Lenahan Jayhawk Village Inns Kansas Union Kieu's Mango Tan Midwest Property Olvia Collection Pizza Shuttle Ray's Liquor Warehouse The Connection Tuckaway Apartments Weaver's Z Hair Academy
Ad size 1/2 pg V 1/4 pg Full pg 1/4 pg 1/4 pg Full pg 1/4 pg 1/4 pg 1/4 pg 1/8 pg 1/4 pg 1/4 pg 1/4 pg
Total
1/8 pg Full pg 1/2 pg V 1/4 pg 1/2 pg V
Color Full Spot Full Spot Full Full Full Spot Full Full Spot
Cost 625 375 825 450 225 1403.34 475 475 375 150 300 300 225 150 825 645 225 487.5 8535.84
2012 Top of the Hill Sales
Client Brothers of Lawrence Campus Court Copy Co Cork and Barrel Dillon's Don's Auto Dr. Lenahan Five Guys Fortuity Granada Jock's Nitch KU Athletics KU Card Center Kansas Union Kansas Union Kieu's Mango Tan Meadowbrook Pet Agrees Pizza Shuttle The Connection The Hawk Title Boxing Tonic Z Hair Academy
Ad size
Total
1/4 pg Full pg 1/4 pg 1/2 pg H Full pg 1/4 pg 1/4 pg 1/4 pg Full pg 1/4 pg 1/4 pg 1/4 pg 1/4 pg Full pg 1/2 pg H 1/4 pg 1/4 pg 1/4 pg 1/4 pg 1/4 pg Full pg 1/4 pg 1/4 pg 1/4 pg 1/4 pg
Color
Cost $300 $825 $300 $488 $825 $475 $450 $475 $825 $475 $300 $300 $475 $825 $0 $450 $300 $475 $161 $300 $825 $300 $450 $300 $450
Full Spot Full Full Spot Full Full Full Full Full Full Spot Full Full Spot Spot
$11,349
$-3%-,%$"*%"&44
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TOP OF THE HILL Monday, December 5, 2011
2011
N A S N A K Y L I A D Y T I S HT E UNIVER TED BY
PRESEN
Illustration by Summer Bradshaw
Monday, December 3, 2012
TOP
OF THE
HILL 2012
THE UNIVERSITY DAILY KANSAN
BEST PIZZA BEST BBQ BEST DELIVERY AND MORE!
WHAT IS TOP OF THE HILL? After weeks of polling students to find the best Lawrence has to offer, the University Daily Kansan presents this year’s winners for Top of the Hill. Students voted in more than 30 categories to name the best businesses in Lawrence.
KANSAN FILE PHOTO