Y O U R O P P O R T U N I T Y T O R E AC H L M U S T U D E N T S I S H E R E
2012-2013 ADVERTISING GUIDE
ADVERTISING DEADLINES The Loyolan will be published on the dates highlighted below. Ads for an issue published on Monday are due the Thursday prior at 5 p.m. Pacific Time. Ads for an issue published on Thursday are due the Monday prior at 5 p.m. Pacific Time.
The Loyolan is a tabloid (11” by 17”) sized newspaper published twice-weekly during the school year. It is online at www.laloyolan.com. EVERYWHERE ON CAMPUS Los Angeles Loyolan distributes 4,000 print editions most Monday and Thursday mornings during the school year at nearly 35 on-campus locations at Loyola Marymount in Westchester and at Loyola Law School in downtown Los Angeles.
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ADS FOR THURS DUE
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2012-2013 LOYOLAN PUBLICATION DATES OCT 2012
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2012-2013 ADVERTISING RATES Size
Open Rate
Open Rate Color
Non-Profit*
Non-Profit Color*
per col/in
$11
N/A
$9
N/A
1 col x 2 in
$22
N/A
$18
N/A
1 col x 4 in
$44
N/A
$36
N/A
2 col x 2 in
$44
N/A
$36
N/A
2 col x 4 in
$88
N/A
$72
N/A
2 col x 8 in
$176
$376
$144
$344
3 col x 5 in
$165
$365
$135
$335
3 col x 8 in
$264
$464
$216
$416
Half Page
$440
$640
$360
$560
Full Page
$880
$1080
$720
$920
Center Spread
$1500
$1500
$1250
$1250
(FREE COLOR!)
CUSTOM SIZES ALSO AVAILABLE
*Proof of status may be required to qualify for non-profit rates.
1 column
=
1 13/16” wide
The Loyolan is five (5) columns across and
2 columns
=
3 3/4’ wide
has a printable area of 9 3/4” by 15 1/2”.
3 columns
=
5 13/16’ wide
4 columns
=
7 3/4” wide
5 columns
=
9 3/4” wide
AD DIMENSIONS
All advertisements are measured in a standard unit of measurement called a column-inch (columns across by inches tall). Use the chart to the right to determine the width of your ad:
Running more than one ad? Ask about frequency discounts! 2 col x 2 in 2 col x 8 in
2 col x 4 in
3 col x 8 in
1 col x 2 in 1 col x 4 in
3 col x 5 in
center spread = 20 1/4” wide x 15 1/2”
Half Page 5 columns x 7.75 inches
DETERMINING YOUR AD RATE To determine your ad rate, multiply the number of columns by the height (in inches) of your ad. Multiply that number by your column inch price. Ask one of our friendly sales representatives for more details.
PUT YOUR AD ONLINE!
WE CAN ALSO HELP YOU WITH NEWSPAPER INSERTS AND ONLINE ADVERTISING!
We have reserved an exclusive spot on our Web site for your business. Our site was completely redesigned to re-launched in 2011-12, drawing new visitors who are your potential customers. Even better... you only pay for the number of views you want to pay for. We are currently offering special rates for our existing print customers. Contact us now to reserve your spot on www.laloyolan.com. E-mail ads@theloyolan.com for details or call us at (310) 338-7509 for info.
LOS ANGELES LOYOLAN 310.338.7509 fax 310.338.7887 email ads @ theloyolan . com phone
LOYOLA MARYMOUNT UNIVERSITY ONE LMU DRIVE DAUM HALL, MS 8470 LOS ANGELES, CALIFORNIA 90045 www.LALOYOLAN.com
Full Page 5 columns x 15.5 inches
COLLEGE STUDENTS: YOUR CUSTOMERS FOR LIFE!
A NATIONAL SURVEY OF COLLEGE STUDENTS FOUND THAT:
IS THE LMU DEMOGRAPHIC RIGHT FOR YOU?
LOYOLA MARYMOUNT UNIVERSITY, FOUNDED IN 1911, IS THE LARGEST CATHOLIC UNIVERSITY ON THE WEST COAST. 5,951 UNDERGRADUATE STUDENTS, 1,968 GRADUATE STUDENTS, AND 1,315 LAW SCHOOL STUDENTS ATTEND LMU. LMU EMPLOYS 1,500+ FACULTY AND STAFF MEMBERS.
82% OF
COLLEGE STUDENTS REGULARLY READ THEIR COLLEGE NEWSPAPER
80% OF
COLLEGE STUDENTS REPORTED REACTING TO AN AD OR ARTICLE
Source: Alloy/MORI Research College Newspaper Audience Study
THE LOYOLAN WILL HELP YOU REACH A YOUNG, EDUCATED AUDIENCE WITH LEISURE TIME AND DISPOSABLE INCOME THESE STUDENT CONSUMERS:
BUY 79% go off campus
to shop for clothing and retail items at least once a month.
TRAVEL 73% take
at least two overnight trips each school year.
EAT OUT 94% go off campus to purchase food (take-out, dine-in, delivery) at least once a week.
GO OUT 93% go off campus for entertainment (concerts, clubs, shows, movies, events, bars) at least once a month. Source: An April 2012 survey of 233 Loyola Marymount University students and staff members.
5,951 UNDERGRADUATES +1,968 GRADUATE STUDENTS +1,315 LAW SCHOOL STUDENTS +1,500+ EMPLOYEES +???? PARENTS, ALUMNI, GUESTS >10,000
POTENTIAL CUSTOMERS
VIA THE LOYOLAN!
YOU CAN REACH
ADVERTISING 310.338.7509 fax 310.338.7887 email ads @ theloyolan . com phone
LOYOLA MARYMOUNT UNIVERSITY ONE LMU DRIVE DAUM HALL, MS 8470 LOS ANGELES, CALIFORNIA 90045 w w w .LALO Y O LAN. c o m
THE DAILY COUGAR
the official student newspaper of the university of houston since 1934
THE DAILY COUGAR.COM HOUSTONIAN MAGAZINE magazine
MEDIA 2012 KIT 2013
PRINT + DIGITAL ADVERTISING
2012-13
LOCAL DISPLAY
The Daily Cougar is the official student newspaper of the University of Houston. Local advertising is based off a rate of $9.82 per column inch.
10” x 14” 8” x 9”
6” x 7”
10” x 7”
8” x 4.5”
4” x 4"
Full page
½ page tall
½ page wide
¼ page tall
¼ page wide
⅛ page
5 col. x 14” = 70 col. in
4 col. x 9” = 36 col. in
5 col. x 7” = 35 col. in
3 col. x 7 = 21 col. in
4 col. x 4.5” = 18 col. in
2 col. x 4” = 8 col. in
$687.40
$353.52
FREQUENCY
SP
O
T
FU
LL
GO WITH COLOR
PRE-PRINTED INSERTS Call (713) 743-5340 for delivery information.
1-4 pages.......... $89 per thousand 6-8 pages.......... $94 per thousand 9+ pages .........$100 per thousand
Max folded size: 8.5"x11"
POST-ITS MAKE YOUR MESSAGE
STICK
Place pre-printed post-it notes on the front pag e
$125
DEADLINES
Payment and ad material due two business days before run date. RUN DATE
Monday Tuesday Wednesday Thursday
AD DEADLINE
4 p.m. Thursday 4 p.m. Friday 4 p.m. Monday 4 p.m. Tuesday
PDF files preferred.
Process color ....... $200 per day Spot color .........$100 per day
5,000
$78.56
.................................. $12.99/inch
SEND US YOUR AD!
Boost visibility of your ad and make readers remember your message!
Minimum order:
$176.76
Firms outside of Texas pay the national rate:
4 -7 insertions ................. 10% OFF 8-11 insertions .................. 15% OFF 12+ insertions ................. 20% OFF
10,000
$206.22
NATIONAL RATE
Achieve maximum results and save up to 20% off the normal rate.
Maximum order:
$343.70
Embed all fonts. Graphics must be 300 dpi. Must be received two (2) business days before run date. OTHER ACCEPTABLE FORMATS: JPEG or TIFF — Finished resolution of 300 dpi at actual size. Low resolution files will not be usable. * Ads sent in other formats, including Microsoft Office files, will need to be rebuilt by our designers and may not reproduce as intended.
LET US DESIGN FOR YOU Award-winning student designers are waiting for the chance to design your ad at no extra charge. Ask your rep!
per thousand
OUR READERS LOVE US ... We asked our readers what they think about the Cougar. Here's what some of them said:
“I LOVE THE PAPER! I enjoy reading and hearing about things from people that are my age. I get to school about an hour before my class everyday and the first thing I do is grab a newspaper!”
— UH Student
60%
of students say they read the Cougar at least once a week. 25% say they read it almost every day! Source: 2011 Readership Survey
PHONE
713.743.5340
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
CAMPUS DISPLAY
The Daily Cougar is the official student newspaper of the University of Houston. UH department advertising is based off a rate of $6.25 per column inch.
10” x 14” 8” x 9”
6” x 7”
10” x 7”
8” x 4.5”
4” x 4"
Full page
½ page tall
½ page wide
¼ page tall
¼ page wide
⅛ page
5 col. x 14” = 70 col. in
4 col. x 9” = 36 col. in
5 col. x 7” = 35 col. in
3 col. x 7 = 21 col. in
4 col. x 4.5” = 18 col. in
2 col. x 4” = 8 col. in
$437.50
$225.00
SP
O
T
FU
LL
$218.75
Process color ....... $200 per day Spot color .........$100 per day
PRE-PRINTED INSERTS 1-4 pages.......... $89 per thousand 6-8 pages.......... $94 per thousand 9+ pages .........$100 per thousand Maximum order:
10,000 Minimum order:
5,000 Max folded size: 8.5"x11" Call (713)7435340 for delivery information.
AD DEADLINE
4 p.m. Thursday 4 p.m. Friday 4 p.m. Monday 4 p.m. Tuesday
SEND US YOUR AD! PDF files preferred. Embed all fonts. Graphics must be 300 dpi. Must be received two (2) business days before run date. OTHER ACCEPTABLE FORMATS: JPEG or TIFF — Finished resolution of 300 dpi at actual size. Low resolution files will not be usable.
POST-ITS MAKE YOUR MESSAGE
* Ads sent in other formats, including Microsoft Office files, will need to be rebuilt by our designers and may not reproduce as intended.
Place pre-printed post-it notes on the front pag e
LET US DESIGN FOR YOU
STICK
$125
per thousand
$50.00
Payment and ad material due two business days before run date.
Monday Tuesday Wednesday Thursday
Boost visibility of your ad and make readers remember your message!
$112.50
DEADLINES RUN DATE
GO WITH COLOR
$131.25
Award-winning student designers are waiting for the chance to design your ad at no extra charge. Ask your rep!
ALSO ASK ABOUT... Poster rack advertising: place posters in select newsstands around campus for additional exposure and stand out from the crowd! PHONE
713.743.5340
OUR READERS LOVE US ... We asked our readers what they think about the Cougar. Here's what some of them said:
“The Daily Cougar is
a major source of my news and information. I read it daily, and it is very informative about things that are going on in the school and the Houston community.”
— UH Student
60%
of students say they read the Cougar at least once a week. 25% say they read it almost every day! Source: 2011 Readership Survey
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
NONPROFIT DISPLAY
The Daily Cougar is the official student newspaper of the University of Houston. Nonprofit organization advertising is based off a rate of $6.25 per column inch.
10” x 14” 8” x 9”
6” x 7”
10” x 7”
8” x 4.5”
4” x 4"
Full page
½ page tall
½ page wide
¼ page tall
¼ page wide
⅛ page
5 col. x 14” = 70 col. in
4 col. x 9” = 36 col. in
5 col. x 7” = 35 col. in
3 col. x 7 = 21 col. in
4 col. x 4.5” = 18 col. in
2 col. x 4” = 8 col. in
$437.50
$225.00
SP
O
T
FU
LL
$218.75
Process color ....... $200 per day Spot color .........$100 per day
PRE-PRINTED INSERTS 1-4 pages.......... $89 per thousand 6-8 pages.......... $94 per thousand 9+ pages .........$100 per thousand Maximum order:
10,000 Minimum order:
5,000 Max folded size: 8.5"x11" Call (713)7435340 for delivery information.
AD DEADLINE
4 p.m. Thursday 4 p.m. Friday 4 p.m. Monday 4 p.m. Tuesday
SEND US YOUR AD! PDF files preferred. Embed all fonts. Graphics must be 300 dpi. Must be received two (2) business days before run date. OTHER ACCEPTABLE FORMATS: JPEG or TIFF — Finished resolution of 300 dpi at actual size. Low resolution files will not be usable.
POST-ITS MAKE YOUR MESSAGE
* Ads sent in other formats, including Microsoft Office files, will need to be rebuilt by our designers and may not reproduce as intended.
Place pre-printed post-it notes on the front pag e
LET US DESIGN FOR YOU
STICK
$125
per thousand
$50.00
Payment and ad material due two business days before run date.
Monday Tuesday Wednesday Thursday
Boost visibility of your ad and make readers remember your message!
$112.50
DEADLINES RUN DATE
GO WITH COLOR
$131.25
Award-winning student designers are waiting for the chance to design your ad at no extra charge. Ask your rep!
ALSO ASK ABOUT... Poster rack advertising: place posters in select newsstands around campus for additional exposure and stand out from the crowd! PHONE
713.743.5340
OUR READERS LOVE US ... We asked our readers what they think about the Cougar. Here's what some of them said:
“The Daily Cougar is
a major source of my news and information. I read it daily, and it is very informative about things that are going on in the school and the Houston community.”
— UH Student
60%
of students say they read the Cougar at least once a week. 25% say they read it almost every day! Source: 2011 Readership Survey
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
STUDENT ORGANIZATIONS
The Daily Cougar is the official student newspaper of the University of Houston. Student org advertising is based off a rate of $4.75 per column inch.
10” x 14” 8” x 9”
6” x 7”
10” x 7”
8” x 4.5”
4” x 4"
Full page
½ page tall
½ page wide
¼ page tall
¼ page wide
⅛ page
5 col. x 14” = 70 col. in
4 col. x 9” = 36 col. in
5 col. x 7” = 35 col. in
3 col. x 7 = 21 col. in
4 col. x 4.5” = 18 col. in
2 col. x 4” = 8 col. in
PER DAY
$332.50
$171.00
$166.25
$99.75
$85.50
$38.00
GIVE A PAPER, GET AN AD: IT'S A NO-BRAINER Your organization can get a free black and white 1/4 page ad for one day if it agrees to distribute copies of The Daily Cougar at the event. This is intended to benefit large events, not regular meetings. Additional ads are subject to the standard student rate. Contact us at (713) 743-5340 for details.
HOW TO GET COVERED
SP
O
T
Contact the newsroom: Send a press release, event or story idea to news@ thedailycougar.com or call 713-743-5314.
FU
LL
SEND US YOUR AD!
DEADLINES
Payment and ad material due two business days before run date. RUN DATE
GO WITH COLOR
Boost visibility of your ad and make readers remember your message!
Process color ....... $200 per day Spot color .........$100 per day
Monday Tuesday Wednesday Thursday
AD DEADLINE
4 p.m. Thursday 4 p.m. Friday 4 p.m. Monday 4 p.m. Tuesday
PDF files preferred. Embed all fonts. Graphics must be 300 dpi. Must be received two (2) business days before run date. OTHER ACCEPTABLE FORMATS: JPEG or TIFF — Finished resolution of 300 dpi at actual size. Low resolution files will not be usable. * Ads sent in other formats, including Microsoft Office files, will need to be rebuilt by our designers and may not reproduce as intended.
PHONE
713.743.5340
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
SPECIAL EDITIONS
The Daily Cougar is the official student newspaper of the University of Houston. Special edition advertising is based off a rate of $8 per column inch.
10” x 14” 8” x 9”
6” x 7”
10” x 7”
8” x 4.5”
4” x 4"
Full page
½ page tall
½ page wide
¼ page tall
¼ page wide
⅛ page
5 col. x 14” = 70 col. in
4 col. x 9” = 36 col. in
5 col. x 7” = 35 col. in
3 col. x 7 = 21 col. in
4 col. x 4.5” = 18 col. in
2 col. x 4” = 8 col. in
$560.00
$288.00
$280.00
$168.00
$144.00
CAREER
H 22, 2011
university of houston
THURSDAY, MARC
ION
SPECIAL SECT
since 1934
THE DAILY COUGAR
GO WITH COLOR
Climb the
ladder
Boost visibility of your ad and make readers remember your message!
build INSIDE: How to an a resume, secure a job internship and land
Process color ......... $200 per ad Spot color ........... $100 per ad
Holiday GAR UGA OUG OU L COU LY D ILY THE DA the official student newspaper of the university of houston since
Longer shelf life. Wider distribution. Targeted audience.
1934
SPECIAL SECTION
THURSDAY, NOVEMBER 17, 2011
GIFT GUIDE
GAR UGA OUG OU L COU LY D ILY THE DA
SPECIAL SECTION
Holly jolly on Houst the city has in store What
Tuesday
May 1
FINALS THE DAILY COUGAR
2012
the official student newspaper of the university of houston since 1934
HEALTH the official student newspaper of the university of houston since 1934
Whether you're in recruiting or retail, we have a special ediiton you won't want to miss.
®
Thursday, May 6, 2010
Do not go where the path may lead; instead go where there is no path and leave a trail
LL
newspaper of the
GRAD GUIDE
the official student
GUIDE
SP
O
T
FU
THE DAILY COUGAR
$64.00
Edition
4•1•1
THURSDAY, OCTOBER 27, 2011
this hoilday season
The gift of gigabyfortes your
RUN DATES Health 411 October 18, 2012
Career Guide February 21, 2013
Holiday Gift Guide November 15, 2012
Green Guide April 18, 2013
Fall Finals Edition December 10, 2012
Spring Finals Edition April 29, 2013
Ideas tech-savvy loved ones
Learn how to:
Just enough crossword & sudoku puzzles to get you through the week!
Get fit. Eat right. well. Live ++++ PLUS
How does Case Keenum
Fall Graduation December 13, 2012
stay in shape?
And: How I lost 55 pounds in 7 months
PHONE
713.743.5340
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
OUR AUDIENCE
25,000 Students pick up The Daily Cougar or visit online at least once a week.
UH STUDENTS ARE ... • Multicultural: Reach a wide crosssection of cultures and backgrounds with one investment. • Young and independent: The average age of a student is 24. About 85 percent live off-campus.
38.6%
• Fans of their campus newspaper. Almost 25 percent surveyed say they read daily.
White/other
13.5%
*According to readership surveys in Spring 2011.
African American
8.2%
International
19.9% Hispanic
19.8% Asian American
ite
Wh
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nic
al
pa
on
ati
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/ot
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Am
n ca
eri
Am
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88% OF STUDENTS OWN A LAPTOP. GET 'EM CLICKING TO YOUR BUSINESS.
230,000 UNIQUE VISITORS LAST YEAR*
75,000
AVERAGE PAGEVIEWS PER MONTH
5,800+ SOCIAL MEDIA FOLLOWERS
*Sources: Google Analytics (August 2011-May 2012), OpenX, Adsense reports *Laptop statistic according to Pew Internet & American Life Project, June 2011
PHONE
713.743.5340
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
CLASSIFIEDS
The Daily Cougar is the official student newspaper of the University of Houston. Classified ad rates are based on the number of insertions.
CATEGORIES
Advertisers may select from one of the following classified headings: JJ
Bulletin Board
JJ
Cars & Cycles
JJ
Help Wanted
JJ
Lost & Found
JJ
LINE ADS: EASY, AFFORDABLE
DEADLINES
All rates are net to The Daily Cougar. Charges for Classified line ads are calculated per-line, per-day with a 3-Iine minimum and 7-line maximum. The first line is approximately 30 characters with the first 2 or 3 words in all caps. Additional lines are about 32 characters each. Bulk ad rates are nonrefundable and are based on consecutive insertions.
RUN DATE
Each insertion, per line per day: ............$1.60
Monday Tuesday Wednesday Thursday
Real Estate
JJ
Rentals
JJ
Roommates
JJ
Rooms for Rent
JJ
Services
THEDAILYCOUGAR.COM/CLASSIFIEDS
JJ
Travel
JJ
Tutoring
Our online ads reach thousands of potential readers and stay up for a whole month, some for less than a dollar a day. Online ads include unlimited text, map location and up to four images!
Typing/Word Processing
Housing/Jobs...................................... $40/mo
3Example of a 4-line ad. Cost to run this ad for 5 days: $32.00
GARAGE APT for rent. Bdrm, living rm, kitchen w/appl, study. Window AC. 4310 1/2 Dallas. $500/mo. Tenant pays gas and electricity. 713-961-7696
4 p.m. Thursday 4 p.m. Friday 4 p.m. Monday 4 p.m. Tuesday
DID YOU KNOW? You can order and pay for print and online classified ads with one click! Log on to thedailycougar. com/classifieds today!
Services/Around town....................... $25/mo
E-mail ad material to classifieds@ thedailycougar.com Camera-ready artwork can be accepted in high quality PDF format. Don't have an ad? We'll make it for you!
FEATURED SECTIONS Wednesdays: Worship
AD DEADLINE
Bulk contract (20+ consecutive insertions), per line per day: ...................$1.43
Miscellaneous for Sale
JJ
JJ
Payment and ad material due two business days before run date.
Directory
WEST UNIVERSITY BAPTIST CHURCH
Promote your church, synagogue or temple services to the community.
6218 Auden 713-668-2319 www.wubc.org
1x1 display ad: $10 per week
Sunday Worship 8:30 & 11:00 a.m.
5Example of a 1x1 worship ad.
Wednesdays+Thursdays: Legal
Help
DWI ATTORNEY
Promote your legal services to the community.
Two days, 1x1: $15 per week Two days, 1x2: $25 per week
Student Discount 281-271-8538 ext.1 5Example of a 1x1 legal help ad.
PHONE
What are you waiting for?
713.743.5340
713-743-5356 classifieds@ thedailycougar.com
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
CLASSIFIED DISPLAY
The Daily Cougar is the official student newspaper of the University of Houston. Classified ad rates are based on the number of insertions.
1x1 1.5” x 1”
1 x 1.5 1.5” x 1.5”
BASE RATES
Room for 30 words with a small headline.
One insertion................................$12.77 per inch per day 2-19 consecutive insertions...........$9.62 per inch per day 20+ consecutive insertions .......... $8.32 per inch per day
$12.77 for one day $9.62 a day for 2-19 days $8.32 a day for 20+ days
$48.10/wk
REACH MORE STUDENTS WITH FREQUENCY!
Room for 45 words with a small headline. $19.16 for one day $14.43 a day for 2-19 days $12.48 a day for 20+ days
Try 60-80 words with a photo, graphic or logo to make it eye-catching.
$72.15/wk
2 x2
$51.08 for one day $38.48 a day for 2-19 days $33.28 a day for 20+ days
3.2” x 2”
1x2 1.5” x 2”
$192.40/wk
Room for 60 words with a small headline. Try using less text and use a logo! $25.54 for one day $19.24 a day for 2-19 days $16.64 a day for 20+ days
$96.20/wk
Try 60-80 words with a photo, graphic or logo to make it eye-catching.
2x3
Room for 80 words with a headline. Try using less text and use a logo!
11.5”xx3 3”
$76.62 for one day $57.72 a day for 2-19 days $49.92 a day for 20+ days
$288.60/wk
3.2” x 3”
$38.31 for one day $28.86 a day for 2-19 days $24.96 a day for 20+ days
$144.30/wk
“I really like this newspaper because I feel like it relates to me!” — UH Student
PHONE
713.743.5340
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
ONLINE ADVERTISING
The Daily Cougar is the official student newspaper of the University of Houston. Web ads are flat rates based on the page position.
Above the fold:
728 x 90
A
A. Leaderboard Monthly: $400 Weekly: $250 B. Medium Rectangle 1
B
Monthly: $300 Weekly: $175
300 x 250
C. Small Rectangle 1
Monthly: $150 Weekly: $100 Below the fold:
C 300 x 100
D. Medium Rectangle 2
Monthly: $200 Weekly: $150
E. Medium Rectangle 3
Monthly: $200 Weekly: $150
D
F. Button ads
Semester: $500 Monthly: $100
300 x 250
5 Above the "fold" is what is visible to the reader without scrolling.
Not shown:
Text links, monthly: $60
E 300 x 250
PRODUCTION NOTES Online ads are due two business days before run date. Sizes given are actual pixel measurements. Formats: SWF (with links embedded), GIF, PNG and JPG File size limit: 60kb
How many impressions?
F
Monthly schedules average 40,000 impressions. Weekly averages 10,000 impressions.
3x
the average clickthrough rate of Facebook advertising! (Based on
reported averages)
125 x 125
125 x 125
2,200
125 x 125
125 x 125
People are signed up to receive headlines via email, driving traffic to the site and to your ads!
PHONE
713.743.5340
125 x 125
125 x 125
125 x 125
5,800
Social media followers are tuned in to thedailycougar.com and click on articles in their feed.
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
ONLINE EXTRAS
The Daily Cougar is the official student newspaper of the University of Houston. Web ads are flat rates based on the page position.
Pagebuster4 Our expandable leaderboard makes quite an impact. In one test case, a pagebuster ad provided
4x more click-thrus than traditional leaderboards. Works best for short durations to avoid user fatigue.
729x90 leaderboard expands to 940x300px
Week: $400 Visit thedailycougar.com/ad-demos/test-leaderboard.html for a demo.
5Email Edition
5Coog Bulletin
Every day, more than 2,200 members
Designed as an interactive bulletin board,
of our community receive The Daily
post your "flier" with a small button that
Cougar in their inboxes. Get exposure
expands when the user clicks.
to this attentive audience with a 160x600 skyscraper ad.
Week: $100
Week: $100
PHONE
713.743.5340
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
PUBLICATION CALENDAR
AUGUST 2012
JANUARY 2013
S
M
T
W
T
F
26
27
28
29
30
31
S
SEPTEMBER 2012
MAY 2013
S
M
T
W
T
F
S
13
14
15
16
17
18
19
20
21
22
23
24
25
26
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28
29
30
31
1 2
3
4
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18
19
20
21
22
3
4
5
6
23
24
25
26
27
28
29
10
11
12
13
30
7 14
2
3
4
5
6
8
9
10
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12
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22
23
24
28
29
30
31
18 25
19 26
1
2
3
18
24
25
14
15
14
15
16
16
17
18
19
20
21
22
23
23
24
25
26
27
28
29
18
19
20
21
24
25
26
27
28
22
30
JULY 2013 MARCH 2013 1
2
4
5
6
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8
9
10
11
12
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21
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30
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20
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24
25
26
27
28
29
30
31
1
2
3
8
9
10
OVERTIME Home football games September 1, 2012 September 8, 2012 September 29, 2012 October 6, 2012 October 13,2012 October 27, 2012 November 10, 2012 November 24, 2012
AUGUST 2013
31
18
19
20
21
22
23
24
1
2
3
4
5
6
25
26
27
28
29
30
7
8
9
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14
15
16
17
18
19
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21
22
23
24
25
26
27
28
29
30
15
17
23
13
APRIL 2013
14
16
22
12
17
13
15
21
11
16
12
14
20
10
15
11
13
19
9
14
10
12
9
13
9
11
8
12
8
10
7
11
7
9
8
10
6
4
8
7
9
5
3
7
6
8
4
2
6
5
7
3
1 5
Fall Back to School August 27, 2012 Health 411 October 18, 2012 Holiday Gift Guide November 15, 2012 Fall Finals Edition December 10, 2012 Fall Graduation December 13, 2012 Spring Back to School January 14, 2013 Career Guide February 21, 2013 Green Guide April 18, 2013 Spring Finals Edition April 29, 2013
S
4
6
2
F
3
5
1
T
2
4
DECEMBER 2012
W
2
17
3
NOVEMBER 2012
T
1
20 27
M
JUNE 2013
FEBRUARY 2013
OCTOBER 2012 1
S
4
5
6
7
MAGAZINES Look-Learn-Lease March 1, 2013 Graduation magazine May 9, 2013 Transitions Magazine May 24, 2013 Houston Hot Spots June 20, 2013 Cougar Calendar August 8, 2013
Dates in bold are regular publication days. = Special sections, supplements and magazines. See list at right for details. = Overtime, a special publication for home football games.
PHONE
713.743.5340
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
2012-13
POLICIES+INFORMATION
STANDARDS OF ACCEPTABILITY
The Daily Cougar advertising rates include ad design and layout services. Additional charges may be assessed for
All advertising is subject to approval by the Student
extensive design, photography, graphics or typesetting
Publications acceptance committee. The committee reserves the right to refuse advertising content that does not meet The Daily Cougar’s standards of acceptance.
services. For those advertisers with approved credit, payment is due by the end of the month. All terms and
Ads for homework, term papers, adult striptease clubs,
conditions on the credit application apply.
personals, psychic readers and adoptions will not be
CAMERA-READY TERMS
accepted and published by The Daily Cougar. A sample of all advertised mail-order items must be submitted to the
The Daily Cougar accepts camera-ready submissions
advertising manager for approval prior to scheduling or
with the understanding that the ad has been approved by
publication of an advertisement.
the advertiser or a representative thereof for publication without additional changes or corrections. The advertiser
The Daily Cougar will not knowingly accept any
is entirely responsible for insuring that camera-ready ads
advertisement that is defamatory, promotes academic dishonesty, violates any city, county, state or federal laws, or that is potentially libelous against a person based
are delivered to the paper in publishable form. Please
CONTACT US
contact your advertising representative at (714) 743-5340
MAIN OFFICE
713.743.5350
on race, sex, age, color, creed, religion, nationality or
before sending an advertisement in electronic format.
disability.
Information on electronic submissions can also be
The Daily Cougar will make all reasonable efforts to see
downloaded from http://thedailycougar.com/advertising.
713.743.5340
To submit ads via e-mail, send files, including all placed
CLASSIFIED ADVERTISING
that advertising is published as accepted and that preprinted inserts are distributed as ordered. However, The Daily Cougar will not be responsible for any consequential damages resulting from failure to do so.
DISPLAY ADVERTISING advertising@thedailycougar.com
art and fonts, to production@thedailycougar.com. Include
713.743.5356
the advertiser’s and sales rep’s names in the e-mail
classifieds@thedailycougar.com
message that accompanies your ad.
NEWSROOM
and complete responsibility and liability for the content
POSITION REQUESTS
713.743.5360
(including text representations, illustrations, photographs,
Placement and page position of ads will not be
The advertiser and/or agency agrees to assume full
and copyrights) for any advertisements placed in The Daily Cougar. Advertising having the appearance of news must be labeled “Paid Advertising” at the top center of the ad within its border. As required by Texas state law, all political and cause advertisements must display the phrase “Paid Political Advertisement” at the top center of the ad within its border. All contract advertising is subject
news@thedailycougar.com
MAILING ADDRESS
guaranteed. Requests will be honored when possible.
ERRORS IN ADS
Room 7, UC Satellite University of Houston Houston, TX 77204-4015
The Daily Cougar shall not be responsible for
FAX
typographical errors which do not lessen the value of
713-743-5384
an advertisement. Liability for an omitted ad shall be
ONLINE
to the terms set forth in this rate card.
limited to rescheduling at the advertiser’s request. The
PAYMENT TERMS
copy accepted after deadline or when advertisers or their
www.thedailycougar.com www.uh.edu/sp
Daily Cougar is not responsible for errors in advertising
All rates are net (non-commissionable and billed
representatives have approved an ad containing those
accordingly) and payable by cash, check, Visa,
errors.
MasterCard, American Express, or P-card and SC
OUR TEAM Matt Dulin, Director (713) 743-4248 mdulin@uh.edu
The Daily Cougar will be responsible for only the first
Vouchers. Please make all checks payable to The
insertion of incorrect copy or scheduling. Compensation
University of Houston. Prepayment is required for all
Delores Crawford, Advertising Manager (713) 743-5345 dlcrawford@uh.edu
for errors made by The Daily Cougar is limited to the cost
new advertisers, political, out-of-state and transient advertisers. By placing an advertising order, the advertiser agrees to and certifies conformity with The Daily Cougar’s policies and terms. All advertising must be paid for in
of the first insertion of the ad.
advance until the advertiser has established credit with
Advertisers may cancel ad space up to the advertising
The Daily Cougar. Allow two weeks for processing of credit
deadline. Failure on the advertiser’s part to give notice
applications. For those advertisers with approved credit,
of cancellation by the deadline does not release the
payment is due upon the receipt of invoice. All terms and
advertiser from responsibility for payment of charges for
conditions on the credit application apply.
reserved ad space.
PHONE
Justin Schneewind, Production Assistant (713) 743-5335 jschneewind@uh.edu
CANCELLATION OF ADS
713.743.5340
advertising@thedailycougar.com
WEB
thedailycougar.com/advertising
MSU Denver Student Media
Media 2012–2013
Kit
The majority of our students come from Colorado and will stay here after graduation.
86%
of our students reside in Denver, Adams, Arapahoe, Douglas or Jefferson counties
WE ARE DIVERSE 37%
ETHNIcITy
WE ARE LOCAL
14% 33%
19 or younger
AgE
s
tify a
en nts id stude rity r u o o of nic min an eth
40%
SEX
nts stude of our s 20–24 e are ag
25–34
8% 5%
54%
35–44 45 or older
46%
WE HAVE IMPACT W
e are a student-led, multimedia enterprise on the Auraria Campus. As a learning ground and sounding board for students at Metropolitan State University of Denver, we support four award-winning outlets: The Metropolitan weekly newspaper, KMet Radio Internet station, The Met Report television news broadcast and Metrosphere literary and arts magazine. Located in the heart of urban Denver, the Auraria Campus hosts nearly 50,000 students, making it the largest campus in Colorado and an economic powerhouse. Students who learn here annually spend an estimated $203.9 million in the state. More than half the students on the Auraria Campus choose to study at MSU Denver, a fully accredited university offering bachelor’s and master’s degrees. For more than 30 years, we have been a voice for students and a bridge between the worlds of business and education. 2
STUDENT ENRollMENT AT A U R A R I A c A M p U S
48,825
MSU DENVER
90%
A N N U A l E c o N o M I c & F I S c A l I M pA c T Auraria campus Student Spending
on veyed ts sur bout one n e d u a st of all pus knew ucts d m our ca of our pro e r o m or
ToTAl FIScAl IMpAcT
$203.9 Million
22,976 UNIVERSITY OF COLORADO DENVER
COMMUNITY COLLEGE OF DENVER
14,271
11,578
vents and e t to s w e us n rtan Camp are impo
FALL 2012
SoURcES
72%
dents
ia stu
ar of Aur
$92.6 MILLION
$75.2 MILLION
$33 MILLION
$3.1 MILLION
RETAIL SPENDING
HOUSING
MEDICAL CARE
TRANSPORTATION
MSU Denver Institutional Research; University of Colorado Denver Institutional Research; Community College of Denver Institutional Research & Planning; Development Research Partners, The Economic and Fiscal Impacts of the Downtown Denver Auraria Campus; August 2011 Student Media Survey
3
maximize your message
THE BRAND SATURATOR
THE BRAND INVADER
designed to promote your brand
THE EVENT PROMOTER
THE EVENT LAUNCHER
designed to promote your event
2 quarter-page Metropolitan ads (B&W) $150 10 KMet Radio acknowledgments $54 2 Met Report acknowledgments $60 Square Button Web ad for 2 weeks $30 Total when purchased separately: $294 Total with 10% package discount
$264
20 KMet Radio acknowledgments $96 4 Met Report acknowledgments $90 leaderboard Web ad for 4 weeks $200 Total when purchased separately: $1,034 Total with 15% package discount
$878
save 10% 4
4 front-page Metropolitan banners (cMyK) $648
save 15%
M S U D E N V E R S T U D E N T M E D I A • 303-556-2507
4 three-fourths page Metropolitan ads (cMyK) $1,290
35 quarter-page Metropolitan ads (B&W) $1,837
12 quarter-page Metropolitan ads (B&W) $810
Metrosphere gold Sponsorship $330
Metrosphere gold Sponsorship $330
150 KMet Radio acknowledgments $360
75 KMet Radio acknowledgments $270
30 Met Report acknowledgments $450
15 Met Report acknowledgments $270 Rectangle Button Web ad for 16 weeks $480 Total when purchased separately: $3,450
Medium Rectangle Web ad for 48 weeks $2,400
Total when purchased separately: $5,377 Total with 25% package discount
Total with 20% package discount
$2,760
$4,032
FREE Discover Denver listing in our information kiosk
save 20%
save 25%
studentmedia@msudenver.edu • metrostudentmedia.com
5
D I S P L AY A D V E R T I S I N G
student newspaper
T
he Metropolitan has been a dynamic media source since 1979, bringing investigative news, opinion, sports, music and entertainment coverage to the Auraria Campus each week. Since its inception, the newspaper has won more than 400 regional and national awards for writing, reporting, editing, photography and graphic design. With over 60 distribution points throughout campus and downtown Denver, The Metropolitan is a powerful platform for reaching the student demographic.
C I R C U L AT I O N
FILE SUBMISSION
3,500 issues per week
We accept digitally submitted artwork in the following formats:
The Metropolitan is distributed to more than 60 locations throughout the Auraria Campus and downtown Denver. For locations, visit metnews.org/about.
WEEKLY DEADLINES Ad space reservation Thursday prior to publication date, by 3 p.m. Ad submission Monday prior to publication date, by 3 p.m. Does not apply to ads designed by our creative team. Please ask your advertising sales rep for details.
• PDF (Acrobat) fi les, with all fonts and graphics embedded (preferred) • EPS or TIFF images at least 300 dpi when sized • InDesign or Illustrator fi les (CS5 or earlier versions), with all fonts and images included
F U l l pA g E
THREEF o U R T H S pA g E
H A l F - pA g E H o R I Z o N TA l
H A l F - pA g E VERTIcAl
10” x 13.875”
7.5” x 10.375”
10” x 6.875”
5” x 13.875”
$300
$225
QUARTER pA g E
oNE-EIgHTH pA g E
5” x 6.875”
5” x 3.5”
ADD COLOR TO THESE ADS FOR $100
Please convert other formats to PDF. Ads must be electronically submitted. $75
$150
$39
ADD COLOR TO THESE ADS FOR $200
$150
F R o N T pA g E BANNER
clASSIFIED D I S p l Ay
10” x 1.5”
2.5” x 3.5”
$180
$18
PRINTING SPECS Format printing method page width page height Screened materials
Short Tabloid Offset Four 2.5-inch columns 14 inches 85 lpi
CLASSIFIED ADVERTISING 15¢ per word Classifi ed ads have a maximum of 50 words and must be prepaid. Refunds will not be issued for canceled ads.
2 0 1 2 – 2 0 1 3 P U B L I C AT I O N S C H E D U L E
6
M S U D E N V E R S T U D E N T M E D I A • 303-556-2507
studentmedia@msudenver.edu • metrostudentmedia.com
7
UNDERWRITING
television news
Underwriting supports the development of future media professionals and demonstrates your commitment to the community. The Met Report follows FCC rules for nonprofi t broadcasters and thanks underwriters for tax-deductible donations with short, on-air acknowledgments. Each acknowledgment includes:
Please note: FCC rules prohibit the use of promotion, value statements, comparative language, price information, calls to action and/or inducements to buy in underwriting acknowledgments. DJ & MC duties, audio and video production and voiceovers are also available.
• One on-air voiceover (up to 40 words) acknowledgment of sponsor, including sponsor name, location and contact information, and valueneutral description of the business and/or product • One on-air, full-screen graphic containing sponsor logo, location and contact information
U N D E R W R I T I N G R AT E S g o l D pA c K A g E
S I lV E R pA c K A g E
B R o N Z E pA c K A g E
30 Acknowledgments
15 Acknowledgments
4 Acknowledgments
One per show for one year
One per show for one semester
One per show for four weeks
FREE Discover Denver listing in our information kiosk
$270
$90
($18 per acknowledgment)
($22.50 per acknowledgment)
$450
Single acknowledgment: $30
($15 per acknowledgment)
T
he Met Report is a weekly television broadcast that covers campus, local and national news. Since its formation in 2001, The Met Report has evolved into an award-winning news broadcast, earning Heartland Emmys for Outstanding Student Achievement in 2005 and 2007.
OUR REACH
52,416
youtube views as of october 2012
AIR TIMES coMcAST cHANNEl 54
AURARIA cAMpUS cHANNEl 20
oNlINE www.metrepor t.org
Friday: 12:30 p.m. (live broadcast) & 5 p.m. Sunday–Thursday: noon & 5 p.m.
24-hour continuous loop
All episodes and segments available on demand
2012–2013 BROADCAST SCHEDULE
8
M S U D E N V E R S T U D E N T M E D I A • 303-556-2507
studentmedia@msudenver.edu • metrostudentmedia.com
9
UNDERWRITING
internet station
Underwriting supports the development of future media professionals and demonstrates your commitment to the community. KMet Radio follows FCC rules for nonprofi t broadcasters and thanks underwriters for donations with short, on-air acknowledgments. Each acknowledgment includes: • One on-air acknowledgment (up to 40 words) of sponsor, including sponsor name, location and contact information, and value-neutral description of the business and/or product Please note: FCC rules prohibit the use of promotion, value statements, comparative language, price information, calls to action and/or inducements to buy in underwriting acknowledgments.
U N D E R W R I T I N G R AT E S
S
tudent-run KMetRadio.org streams on the Web 24/7 from its studio in the Tivoli Student Union. The diverse programming found on KMet Radio covers a wide variety of tastes and appeals to a range of listeners, with live and prerecorded shows produced weekly. For a current programming schedule, please visit www.kmetradio.org.
OUR REACH
15,158
visit traffic
33,189
page views
www.kmetradio.org academic year 2011–2012
g o l D pA c K A g E
S I lV E R pA c K A g E
B R o N Z E pA c K A g E
150 Acknowledgments
75 Acknowledgments
20 Acknowledgments
5 per week for 30 weeks
5 per week for 15 weeks
5 per week for 4 weeks
Sponsorship of three KMet Radio events
$270
$96
($6 per acknowledgment)
($8 per acknowledgment)
Sponsor acknowledgment at event, sponsor logo placed on event marketing materials, option to hang banner or poster at event FREE Discover Denver listing in our information kiosk
$360
A l l pA c K A g E S I N c l U D E A c H o I c E o F WHIcH SHoWS AND/oR EVENTS yoU WIll SpoNSoR
($4 per acknowledgment)
5 acknowledgments (1 week): $27 Single acknowledgment: $6 DJ & MC duties, audio and video production and voiceovers are also available.
10
M S U D E N V E R S T U D E N T M E D I A • 303-556-2507
studentmedia@msudenver.edu • metrostudentmedia.com
11
S P O N S O R S H I P PA C K A G E S
literar y and ar ts magazine F U E L A C R E AT I V E E N D E AV O R
OUR REACH
M
1,000
etrosphere is MSU Denver’s annual literary and arts magazine. Its mission is to collect the very best of student and alumni creative achievements in a high-quality publication and inspire students to share their work beyond the classroom, workshop or art studio setting. In publication since 1984, Metrosphere received the prestigious Pacemaker Award from the Associated Collegiate Press in 2007 and 2011. The magazine is released in May in correlation with an exhibit at the university’s Center for Visual Art in the nationally known Art District on Santa Fe. A Metrosphere sponsorship signals your support for MSU Denver’s creative community.
issues published annually
12,763 page views @ www.metrosphere.org academic year 2011–2012
golD SpoNSoR*
SIlVER SpoNSoR*
BRoNZE SpoNSoR
A l l S p o N S o R S H I p pA c K A g E S I N c l U D E : • L I S T I N G I N A C K N O W L E D G M E N T S PA G E • THANK YOU VIA METROSPHERE SOCIAL MEDIA NETWORK
Full-Page Ad
Quarter-Page Ad
In a section of your choice**
In a section of your choice**
D o N AT I o N o F
Presence at sponsors table at release party
$90
(monetary or in-kind)
Logo and listing as sponsor in
full-screen kiosk ad Logo on marketing materials for Metrosphere Release Party
$60
*Limited gold and silver sponsorships available. Requests considered on fi rst-come, fi rst served basis. **Limited section placements available. Requests considered on fi rst-come, fi rst-served basis. Available sections: Poetry, Prose, Drawing, Photography, 2-D Art and 3-D Art.
$330 SPONSORSHIP TIMELINE February 1 Deadline for sponsorship reservation February 15 Deadline for logos, art fi les for ads May Release Party
FILE SUBMISSION We accept digitally submitted artwork in the following formats: • PDF (Acrobat) fi les, with all fonts and graphics embedded (preferred) • EPS or TIFF images at least 300 dpi when sized • InDesign or Illustrator fi les (CS5 or earlier versions), with all fonts and images included Please convert other formats to PDF. Ads must be electronically submitted. 12
M S U D E N V E R S T U D E N T M E D I A • 303-556-2507
studentmedia@msudenver.edu • metrostudentmedia.com
13
KIOSK ADVERTISING
T
he Auraria campus community uses our digital network to read, hear and watch our productions in action. Our comprehensive network, which includes websites and social media for each entity, also encourages users to interact with our content in innovative and collaborative ways.
OUR REACH
131,176 web page views during academic year 2011–2012
Be part of one of the newest resources on our campus. Students access our interactive, touch-screen kiosk from its home on the fi rst floor of the busy Student Success Building. It’s a one-stop shop for students seeking information—from class schedules, to campus maps, to local attractions.
ONLINE ADVERTISING 728 x 90 px
lEADERBoARD
$50 468 x 60 px
FUll BANNER
$25
R E c TA N g l E BUTToN
MEDIUM R E c TA N g l E
300 x 125 px SQUARE BUTToN 300 x 250 px
$50
125 x 125 px
$15
$30
front & inside pages inside pages only
• Ad will link to website of client’s choice. • Prices are per week. • Ads will appear on four sites: metnews.org, metreport.org, kmetradio.org & metrosphere.org. • MSU Denver Student Media prefers .JPG or .GIF format ads. • Space is limited and subject to availability.
FUll-ScREEN KIoSK AD
RoWDy BUcKS lISTINg
DIScoVER DENVER DIREcToRy
1920 x 1080 px
691 x 389 px
691 x 389 px
Your ad will continually flash across our can’t-be-missed kiosk, which is situated in one of the busiest buildings in the MSU Denver neighborhood.
Bring in new customers with a Rowdy Bucks discount. You decide the terms of your discount and we’ll do the rest. As part of your purchase, we will:
$50
• Add your business name to our Rowdy Bucks kiosk section.
Reach students who want to learn more about what Denver and the surrounding area has to offer. Our directory features restaurants, shopping, nightlife and more. When students touch your listing, a landing page for your business will pop up with a QR code and additional information of your choice. As a thank you, we offer free listings with investments in select radio, television and multimedia packages.
pER WEEK
• Create a personalized landing page for your reward. • Market your reward via our social media network.
$30
pER WEEK
14
M S U D E N V E R S T U D E N T M E D I A • 303-556-2507
studentmedia@msudenver.edu • metrostudentmedia.com
ask your ad rep
15
st
advertisement design
WORK SAMPLES $275
POSTER
$175
FLYER
$150
I N V I TAT I O N
$175
see also: metrostudentmedia.com/advertising/creative-services
SIMPLE PROGRAM $275 (double-sided, letter-size document with fold) POSTCARD
$175
ADVERTISEMENT (Ads created for Student Media entities: no design charge)
$175
ay s�her
The Auraria Campus Bookstore, unlike other Auraria bookstores, directly reinvests its resources Campus Bookstore back into the campus. The Auraria Campus Books and more... Bookstore employs students, has a great www.aurariabooks.com 303-556-4286 Open 6 days per week return policy and the largest selection of M–Th 8–6, Fri 8–5, Sat 10–3 used books. We are conveniently located at the heart of campus in the Tivoli Student Union. Come check us out! www.aurariabooks.com
logotype designs
NOW HIRING THE FOLLOWING The Metropolitan Editor-in-chief Responsible for the editorial content of the weekly student-run newspaper. Duties include managing the student editorial staff, assigning stories, editing copy and working with the production manager on the physical make-up of the newspaper. Must have journalism experience Must be a journalism or English major or minor
KMet Radio Manager Experience with broadcasting equipment and software and marketing
Metrosphere Editor
Metropolitan State College of Denver
and magazine production.
Today In the Air Force, military training instructors awardExperience an Airman’s coin to with layout new enlisted personnel upon completion of their United States Air Force software and design Basic Military Training and to new officers upon completion of their Air Preferred majors: art, English, Force Officer Training School. technical communications or journalism
Some of the ‘rules’ of the Challenge A challenge is the most common way to ensure that members are carrying their unit’s coin. The rules of a challenge are not always formalized for a unit, and may vary between organizations. Never forget, the goal of challenge coins is to forge cohesiveness, strengthen friendships, and build camaraderie. The basic ‘rules’ are:
2nd Annual
Veterans Graduation Ceremony & Breakfast
Met Report Gen. Manager
1. The challenge only applies to those members that have been given a coin formally by their unit. This may lead to some when Responsible for thecontroversy editorial content of The challenges are initiated between members of different organizations Met Report and management of theand staff. is not recommended. The general manager also assigns stories, sets deadlines, and is responsible for the
2. The challenge, which can be made at any time, begins quality with the overall production of the show. challenger drawing his/her coin, and slapping or placing the coin on the table or bar. In noisy environs, continuously rapping thebroadcasting challenge Experience with coin on a surface may initiate the challenge. Accidentally dropping a equipment and software, marketing challenge coin is considered to be a deliberate challenge to allproduction present. and television Preferred majors: broadcast
3. Everyone being challenged must immediately produce the coin for journalism, speech, technical their organization and anyone failing to do so must buy a round of communications or journalism drinks for the challenger and everyone else who has their challenge coin. However, should everyone challenged be able to produce their coin, the challenger must buy a round of drinks for the group.
SUPERPOWERS
Responsible for the day-to-day operations of KMet’s web-based station, oversees production and programming, and leads the training of a diverse group of DJs. Collaborates over hiring decisions and develops marketing plans.
advertisement design
SUPERST RS:
Viet Nam In Vietnam soldiers would often carry a small piece of “lucky” ordnance that had helped them or narrowly missed them. Commanders found themselves having to ban the practice, and instead gave away metal coins emblazoned with the unit crest or symbol of significance. When going into a bar, soldiers had to present their lucky piece- or risk having to buy drinks for all who did indeed present their lucky piece. The coins Responsible for soliciting and judging worked far better in this regard, as they submissions, were smaller and notcontent, as lethal! managing design
TALENTS
Pricing includes meeting with a member of our creative staff, up to two concept-development directions, minor revisions to original text and final design files. Printing or working with vendors is not included in the fee. Extra versions, excessive changes or elaborate design requests will lead to additional charges based on an hourly fee of $20.
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ABILITIES
SIMPLE LOGO
FIRST PLACE WINNER 2012 Best Color Display Ad College Newspaper Business & Advertisers, Inc.
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A variety of projects, including brochures, branding, logos, presentations and marketing campaigns are available. Prices depend on the complexity and time required to complete the project.
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ollaborate with award-winning designers to create powerful promotions for your organization or event. Our creative staff will work with you to maximize your goals, message and marketing vision.
Metro State Board of Student Media Apply in person (we’re in TIV 313) Attn: Larry Collette, Tivoli 313 or by mail by Friday, April 13, 2012. Student Engagement & Wellness P.O. Box 173362 All applicants must be enrolled in at least six credit Campus Box 74, P.O. Box 173362 Campus Box 57 hours at Metro State, maintain a 2.75+ GPA andTivoli have 311 • Denver, CO 80217 Denver, CO 80217-3362 leadership skills. Questions? Call 303-556-2507. Phone: 303-556-3559 Include a résumé and cover letter, official transcript or most recent grade report, two letters of recommendation, and samples of your work.
www.MetroStudentMedia.com
FRIDAY, MAY 11, 2012
program design
poster design 16
M S U D E N V E R S T U D E N T M E D I A • 303-556-2507
studentmedia@msudenver.edu • metrostudentmedia.com
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R AT E E L I G I B I L I T Y
LEGAL
T H E M E T R O P O L I TA N
Campus Rate is available to all Metropolitan State University of Denver, University of Colorado Denver and Community College of Denver students, faculty, staff, clubs and departments, AHEC departments, staff, and campus businesses. Nonprofit 501(c) organizations are also eligible for the Campus Rate. Frequency discounts do not apply to this rate.
• All rates are net and non-commissioned.
• Ads are sold only in full-column widths and in increments of ½ inch in depth after the first inch. Minimum advertisement size is 1 column by 1 inch.
Local Rate is available for Colorado-based businesses and franchises. National Rate is charged to businesses based outside of Colorado. Our national and campus rates are listed in a separate document. Ask your advertising sales rep for details.
PAY M E N T All sponsorship packages must be prepaid with cash, check, credit card (Visa and MasterCard only) or FOAP transfer. Make checks payable to MSU Denver Student Media.
CREDIT & BILLING TERMS • A $35 charge will be assessed to any returned check. • Account balances older than 30 days will be charged a 1.5 percent finance charge (18 percent annual). After 60 days, credit will not be extended and the balance must be paid before further advertising will be accepted. • Accounts in default may be turned over to a collection agency. If collection services are required, a $250 recovery charge will be added to the advertiser’s final bill and submitted for collection. The advertiser is liable for any and all costs incurred due to collection and legal action.
• Student Media encourages responsibility and good taste in advertising and reserves the right to edit or reject any advertising copy for any reason at any time before publication. • Student Media shall be under no liability for late delivery due to printer error or any natural occurrence.
• Submitted ads that are not sized to the dimensions specified in this media kit are subject to resizing. • Any newspaper ad measuring 12 inches or more in height will be charged for the full height of the page.
• Student Media does not accept 900 numbers or public advertising that discriminates on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry, age or disability.
• Position requests will be honored when possible.
• Political advertisements are payable in advance, must conform to Colorado campaign-disclosure laws, and must show clear endorsement (i.e., “Paid for by Advertiser”).
• Advertisements having the appearance of news must have the words “Paid Advertisement” printed above and must be bordered.
• No advertisements will be published upside-down, sideways or in any other manner not consistent with traditional newspaper makeup.
• In case of error or omission, Student Media’s liability, if any, will not exceed the price for space occupied by the error. • Student Media is not responsible for typographical errors that do not decrease the value of the advertisement. • Liability for any error is limited to the first insertion of the erroneous advertisement. Make-good space will run at the discretion of Student Media. • All advertisements, sponsorships and underwriting are accepted at the sole discretion of the respective editor or general manager. • All agreements must be written and agreed on by advertiser and Student Media to be binding.
PHOTOS 18
M S U D E N V E R S T U D E N T M E D I A • 303-556-2507
Mike Fabricius: 2, 6, 10, 12, 13, 15 Rachael Stamps: 8
studentmedia@msudenver.edu • metrostudentmedia.com
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metrostudentmedia.com E M A I L
studentmedia@msudenver.edu
PHONE
303-556-2507
FAX
303-556-3421
LOC A T I O N
Tivoli Student Union, #313 900 Auraria Parkway Denver, CO 80204
campus advertisers
1.0
2012-13 Advertising Rates and Information
Texas State University-San Marcos
phone 512.245.3487 fax 512.245.3708 address 601 University Drive Trinity Bldg, 101 San Marcos, TX 78666 web www.universitystar.com starad1@txstate.edu
what we charge
Print Ad Rates • NON-PROFIT $7.90 per column inch The non-pro fit rate applies to campus, government departments and offices, city and chamber of commerce offices, public colleges and universities, religious organizations and recognized 501-c3 organizations • LOCAL $8.40 per column inch The local rate applies to all San Marcos and statewide businesses
Classified Ads All classi fed ads must be paid in advance,
unless credit is established. Classi fed ads will be edited for style purposes. We do our best, but please check your classi fed ad for accuracy. Any corrections to your ad must be made by the second day of publication. While The Star attempts to screen ads for misleading claims or illegal content, it is not possible for us to investigate every ad and advertiser. 25¢ per word (1–6 days) 20¢ per word (7+days)
• AGENCY $11.40 per column inch The agency rate applies to all out-of-state businesses and advertising agencies
E-mail your classi fed ad to starclassifeds@txstate.edu or place and pay for your ad by calling (512) 245-3487.
ADS REQUIRING A PROOF Copy due 5 business days prior to run date
ADS REQUIRING A PROOF Copy due 2 business days prior to run date
ADS NOT REQUIRING A PROOF Copy due 3 business days prior to run date
Inserts (per 1,000 inserts) • 1-8 pages, standard size • 9-16 pages, standard size
$60 $70
what we charge Inserts Minimum order 3,000; Maximum order 6,000 Send to: New Braunfels Herald-Zeitung Attn: The University Star (insertion date written in) 1342 Industrial Drive New Braunfels, TX 78130 Contracts FREQUENCY CONTRACT RATES Total Non-Profit Local 250”+ $7.40 $7.90 450”+ $6.90 $7.40 650”+ $6.40 $6.90 850”+ $5.90 $6.40 1050”+ $5.40 $5.90 1250”+ $4.90 $5.40 1450”+ $4.40 $4.90 1650”+ $3.90 $4.40 1850”+ $3.40 $3.90 2050”+ $2.90 $3.40
QUARTER PAGE CONTRACT (broadsheet only) 4 quarter page ads for $880 (local and non-prof it customers only) NEW ADVERTISER CONTRACT New advertisers who agree to run a minimum of four ads within 15 consecutive issues will receive 25% off each ad. .
FRONT PAGE AD CONTRACT Catch readers’ attention instantly by placing your ad on the bottom of the front page of The Star. Contracts available by month, semester and annually. Front Page Ad contracts are sold on a first come, f irst serve basis and does not apply to other contracts or deals. These ads will be carefully evaluated for content, style and intent. $150 per day, includes process color. BUSINESS CARD CONTRACT 10 business card size ads for $250 SMALL BLOCK SPECIAL Key 1: $50 per ad (5 ad minimum) Key 2: $45 per ad (10 ad minimum) Key 3: $40 per ad (20 ad minimum) Key 4: $35 per ad (40 ad minimum)
LARGE BLOCK CONTRACT 4 large block page ads for $440 (local and non-prof it customers only)
SUDOKU AND CROSSWORD PUZZLE Sponsor the daily sodoku or crossword puzzle and receive a 3 x 1 size ad for $35 per week. Sponsorships are f irstcome, first-serve and do not apply to other contracts or deals. Minimum commitment 1 semester. Color Color charges are in addition to the cost for black and white space. Color deadlines are the same as standard space reservations. $1.50 per column inch for process color; Minimum $40, maximum $189 SPOT COLOR $1 per column inch for spot color Minimum $30, maximum $126 Above costs are for one publication day. Print Ad Placement The Star will honor position requests when possible. Guaranteed placement is available for full-page ads on the back page only, f irst-come, f irstserved. An additional 10% will be charged for this service.
what we charge Print & Web Ad Packages
• ONLINE VERTICAL & 15” PRINT AD: Combine a weekly 15” print ad in The Star with a Vertical web ad on www.universitystar.com. $550 per month • ONLINE SQUARE & 7” PRINT AD: Combine a weekly 7” print ad in The Star with a Square web ad on www.universitystar.com. $300 per month • FREQUENCY CONTRACT DISCOUNT: Customers who sign a Frequency Contract for print ads will receive 20% off base web rates • VIDEO SPONSORSHIP: The Star produces more than 10 videos per semester. Sponsorship of these videos is exclusive to one business on a per video basis. In addition, your business is permanently archived with the video, giving it a perpetual shelf life. Your advertising message is delivered in a 10-second “commercial” prior to the featured video. Through this premium placement, your advertising message will bene fit from a multi-media delivery. $150 per video (video topic not guaranteed).
Web Rates Horizontal Square Vertical Banner
2 WEEKS $90 $110 $130 $200
4 WEEKS $180 $220 $260 $400
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All web ads are due 7 business days prior. $50 extra for Flash ads. Based on number of web ads sold, ads will rotate out with other web ads.
The Fine Print STANDARDS & POLICIES We reserve the right to reject advertising that we consider objectionable. This includes advertisements that discriminate based on the grounds of race, color, sex, age, religion, national origin or disability, and advertisements for products, services, or promotions that are illegal in the state of Texas. Ads may be refused, edited, and discontinued at any time without prior noti fication. All advertising is subject to review by the student staff with advice from the Advertising Coordinator. Should it be necessary, a student review will determine if the advertisement meets the standards of acceptability for The Star. The advertisers or agency agree to assume full and complete responsibility and liability for the content (which includes text representation, illustrations, photographs and copyrights) for any ads placed in The Star. We will not print news stories, pictures, or free notices as part of any advertising arrangement. Any ads that are designed to resemble news matter will be labeled accordingly. All political and cause advertisements must carry the information required by law (e.g., Paid Political Committee for John Doe, Treasurer). All political ads will receive the Local Rate and must be paid in advance. The Star provides free ad design services for our customers. Composition, artwork, and photography produced by The Star becomes the property of The Star and may not be used or reproduced in any other publication or medium without the consent of the Advertising Coordinator. Please call to request that a copy of your ad be sent to another publication and to inquire about compensation rates. Proofs will be provided, on request only, for ads that are created by The Star. Proofs will be faxed or e-mailed as a PDF. Please make any needed corrections and return by the deadline given for quick turnaround. If changes are needed, another proof will be provided, if requested. Make goods or price adjustments will be considered only for errors that were our fault and for which corrections were given by deadline, and that lessen the effectiveness of the total ad message. Make goods or price adjustments for errors cannot exceed the original cost of the ad. The Star will be responsible for only the first insertion of incorrect copy. It is the responsibility of the advertiser to notify us within 5 business days of an incorrect ad. We will not adjust the price of an ad for simple typographical errors or misprints that do not lessen the value of the ad. The Star assumes no responsibility for the exclusion of any ad, or for any error above the actual value of the actual space occupied by such error. The Star is not responsible for errors in ads that are submitted after deadline, when the customer has approved a proof, or when the customer has provided copy containing errors. Advertising is rarely accepted later than the stated deadlines. Late copy is accepted only if space is available and with the understanding that we will not provide a proof and will assume no responsibility for errors in advertising. You may cancel your ad prior to deadline at no charge, but after deadline we will have to charge you 50% of the ad’s space. If an ad that has been paid for in advance is cancelled before deadline, a credit to the account, rather than a refund, will be given. Daily issues, Back to School Special Issues, and Orientation Special Issue are broadsheet sized. Rates, terms and policies are subject to change with 30 days notice. PAYMENT TERMS All advertising rates are net and non-commissionable. All advertising must be paid in advance unless billed status has been established with The Star. Political, entertainment based, and transient advertisers will always be required to pay in advance. The Star reserves the right to require prepayment in advance, or to cancel billed status at any time if the advertiser’s account is not current. A finance charge of 1.25% per month will be added to balances older than 30 days. The Star reserves the right to cancel the ads of accounts that are past due and to cancel or suspend billing status. New ads will not be allowed until payment is made in full for the past due amount. If we employ the services of attorneys or an outside collection agency in order to assist with payment collection the additional charges will be added to the total due.Visa, MasterCard, American Express and Discover, cash, check and money order are acceptable methods of payment. Campus accounts must provide cost and fund information at the time of ad placement.
The University Star Run Dates and Special Issues Texas State University-San Marcos • 601 University Dr. • Trinity Bldg., 101 • San Marcos, TX 78666 www.universitystar.com • 512-245-3487 • fax: 512-245-3708
Special Issues and Promotions
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