Sales Increase of a Special Section
Campus Cash Strategy.
CM LIFE has published Campus Cash for more than 25 years. About 7 years ago, a national company came into the market with bigger books. We’ve been fighting back ever since. We chipped away at rates and reinforced buying “local”. This year we made product improvements and implemented a “Buy 2, Get 1 Free” (so no real rate increase) and stepped up the sales efforts with more thorough “hit lists” and spec ads. The results: An increase in sales: 14 more advertisers; +$2,469, +31%. But most importantly, the national company’s book was smaller than ours for the first time ever!
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
CAMPUS •
The OFFICIAL
•
CASH
The LOCAL
Central Michigan Life’s popular CAMPUS CASH COUPON BOOK is back for its exciting 26th year! These books are distributed throughout the school year on campus and at events including Main Stage. In addition, Campus Cash is distributed to numerous tourist locations throughout Mt. Pleasant.
320
The ORIGINAL •
In addition, you can opt in to our new mobile APP option that will deliver your coupon to subscribers phones. Plus, you can change your offer monthly, making your Campus Cash work for you ALL SEMESTER!
These valuable money saving coupon books will introduce your business to new students and staff at
$
•
CMU and thousands of visitors to our community. These books will be published twice a year – AUGUST 2013 and JANUARY 2014.
(ad size 4.625” x 2”)
gives you a page in BOTH books!
Billed $160 in August and in January.
ADDITIONAL
PAGES BUY 2, GET 1 FREE! PLUS the monthly mobile APP coupon! In addition to the printed coupon books, and APP OPTION, Central Michigan Life will be promoting the campuscashcoupons.com website through “Daily Deals” on the CM LIFE facebook, CM LIFE twitter, Mobile App, CM LIFE website, campus bus shelters and CM LIFE paper. Readers will be directed to the website, which will contain .pdfs of all the coupons in the book for consumers to download. In addition to the coupon, your business will have a listing complete with name, phone number, address and map to your business. Upon request, we will also provide a link to your website, for a small fee of $5 per mo.
DEADLINE:
KEEP YO & WO UR MONEY RKING L FOR Y OCAL OU!
Friday, JULY 19, 2013
campuscashcoupons.com
Central Michigan Life www.cm-life.com
436 Moore Hall • CMU • Mt. Pleasant • (989) 774-3493 • Fax (989) 774-7805 • EMAIL: advertising@cm-life.com
Sales Flyer - Front CENTRAL MICHIGAN UNIVERSITY
BENEFITS/DETAILS: Book DISTRIBUTION: FALL SEMESTER:
8,000 personally handed to students at MainStage event at CMU on August 2013. Also available for download at: www.campuscashcoupons.com
SPRING SEMESTER:
Book & App PROMOTION: TWITTER (7,900+ followers): • •
Book tweeted daily to our constantly growing follower list. One advertiser coupon per day tweeted.
FACEBOOK (9,500+ fans): • •
Book posted daily to our constantly growing fan list. One advertiser coupon per day posted.
Book & App PRICING:
CM-LIFE.COM (1.1 Million Annually): •
Rotating banner, rectangle and tile ads promoting www.campuscashcoupons.com.
CM LIFE (35,000+ readers per issue): •
8,000 at CM LIFE distribution points, apartment complexes, CMU Bookstore and Student Book Exchange (SBX). Also available for download at: www.campuscashcoupons.com
Weekly ads promoting product, website and listing all advertisers in the book.
$320 1-Page in 2 books $640 2-Pages in 2 books BUY 2, GET 1 FREE! Special
CM LIFE APP (3,400+ downloads and growing): •
Campus Cash has a featured tile on our APP, taking readers immediately to your coupon on our coupon website. In addition, if you buy the App portion of Campus Cash, your deal is live 24/7 giving readers the ability to redeem your offer directly from their phone. The CM LIFE app provides complete mapping and direct dial capability.
BOGO
Buy 2 pages, Get 1 Free!
CMU BUS SHELTER POSTERS (7,000+ riders per week) •
As availble during the school year, posters related to www.campuscashcoupons.com, will be posted at the major drop off/pick up point on campus (behind the Music Building and in front of Pearce Hall).
CAMPUSCASHCOUPONS.COM •
•
Your coupon appears here 24/7 for easy download. Direct link from the CM LIFE website and CM LIFE app to coupon website.
The OFFICIAL
•
The LOCAL
•
KEEP YO & WO UR MONEY RKING L FOR Y OCAL OU!
The ORIGINAL •
campuscashcoupons.com
www.cm-life.com
436 Moore Hall • CMU • Mt. Pleasant • (989) 774-3493 • Fax (989) 774-7805 • EMAIL: advertising@cm-life.com
Sales Flyer - Back CENTRAL MICHIGAN UNIVERSITY
2013 Cover
2012 Cover
CENTRAL MICHIGAN UNIVERSITY
Printe Acct #
02
Runsheet
1/28/14 Customer
Ad #
Job #
1
Description
SP
Size
Kind Product M a r k e t Color Coupon Cost
Special Editions for 08/29/2012
00005003 Muffler Man
00026472
2012 Campus Cash
mc
1 x 2.25
0
140.00
01101642 CMU Aramark
00026467
2012 Campus Cash 1
ma
1 x 2.25
0
140.00
00004170 Autolab
00026326
2/15, 8/29 #4 CCash
ama
1 x 2.25
0
140.00
00003348 Isabella Community Credit U 00026410
2012 Campus Cash
mgu
1 x 2.25
0
140.00
00003210 Biolife Plasma Services LP
00026299
2/15, 9/5 Campus Cash
dm
1 x 2.25
0
140.00
00004170 Autolab
00026325
2/15, 8/29 #3 CCash
ama
1 x 2.25
0
140.00
00003256 Tuffy Muffler
00026298
2/15, 9/5 Campus Cash
dm
1 x 2.25
0
140.00
00004170 Autolab
00026323
2/15, 8/29 #2 CCash Ins Cvr
ama
1 x 2.25
0
140.00
00005474 Evolved Art Forms
00027924
8/29, 1/11 Campus Cash
bb
1 x 2.25
0
60.00
03110079 Partlo Property Management 00026499
2012 Campus Cash
bb
1 x 2.25
0
140.00
01100179 LaBelle Management
00026428
Bennigans Campus Cash
mgu
1 x 2.25
0
140.00
00004965 Maui Tanning
00026481
2012 Campus Cash
kl
1 x 2.25
0
140.00
01100179 LaBelle Management
00026446
Italian Oven Campus Cash
mgu
1 x 2.25
0
140.00
00005324 Mancino's - PAVIHE INC.
00026417
2012 Campus Cash
mgu
1 x 2.25
0
140.00
00003262 Hungry Howie's Pizza
00026442
2012 Campus Cash
ms
1 x 2.25
0
140.00
00003407 Salvation Army
00026458
2012 Campus cash
kw
1 x 2.25
0
140.00
00003721 Los Palominos
00026443
2012 Campus Cash
ma
1 x 2.25
0
140.00
00004025 Hunan House
00026434
2012 Campus Cash
mgu
1 x 2.25
0
140.00
00004216 Lil Chef
00026440
2012 Campus Cash
jb
1 x 2.25
0
140.00
00005216 The Book Garden
00026478
2012 Campus Cash
ma
1 x 2.25
0
140.00
00005483 Morse Moving & Storage
00025296
2/12 Campus cash
kp
1 x 2.25
0
137.50
00005243 Seung-Ni Fit Club
00026465
2012 Campus Cash
as
1 x 2.25
0
140.00
00005527 Rally's
00026496
2012 Campus Cash 1
rt
1 x 2.25
0
140.00
00003278 Souder's Service Center
00026450
2/15, 8/29 campus cash
jk
1 x 2.25
0
140.00
00004139 Cottage Inn Pizza
00026475
2012 Campus Cash
mc
1 x 2.25
0
140.00
00003304 O-Ink
00026408
2012 Campus Cash
mgu
1 x 2.25
0
140.00
1/28/14
1
Acct #
02
Customer
Ad #
Job #
Description
SP
Size
Kind Product M a r k e t Color Coupon Cost
Special Editions for 08/29/2012
00004139 Cottage Inn Pizza
00026476
2012 Campus cash 2
mc
1 x 2.25
0
140.00
00003222 Dairy Queen
00026466
2012 Campus Cash
kw
1 x 2.25
0
140.00
00004421 Qdoba Mexican Grill
00026463
2012 Campus Cash
mgu
1 x 2.25
0
140.00
01104590 Maxfield's Restaurant
00026457
2/15, 8/29 Campus Cash
jk
1 x 2.25
0
140.00
00003282 GiGi Nails
00026444
2012 Campus Cash
ma
1 x 2.25
0
140.00
00005527 Rally's
00026497
2012 Campus Cash 2
rt
1 x 2.25
0
140.00
00005527 Rally's
00026498
2012 Campus Cash 3
rt
1 x 2.25
0
140.00
00005529 Runners Performance Store 00026436
2/15, 9/5 Campus cash
kw
1 x 2.25
0
140.00
00004059 Poole Chiropractic, Inc.
00026477
2012 Campus Cash
kw
1 x 2.25
0
140.00
01101642 CMU Aramark
00026468
2012 Campus Cash 2
ma
1 x 2.25
0
140.00
01103000 McLaren Central Michigan
00026469
2012 Campus Cash
rpa
1 x 2.25
0
140.00
00004956 Tropical Smoothie Cafe
00026389
2012 Campus Cash
kw
1 x 2.25
0
140.00
00004170 Autolab
00026321
2/15, 8/29 #1 CCash bk cvr
ama
1 x 2.25
0
140.00
00005325 B-tan (Kuhns)
00026470
2012 campus cash
jb
1 x 2.25
0
140.00
01104989 Brass Saloon
00026297
2012 Campus Cash
dm
1 x 2.25
0
140.00
00005247 Fast Eddie's
00026462
2012 Campus Cash pg 1
dt
1 x 2.25
0
140.00
00004861 Grotto - TFG Investments
00026441
2012 campus cash
jb
1 x 2.25
0
140.00
01101774 I.C.E. Arena
00026324
2/15,8/29 Campus Cash
jk
1 x 2.25
0
140.00
00003313 Intimate Ideas
00027441
2012 Campus cash
mc
1 x 2.25
0
145.00
00004605 IHOP/Trinity Restaurants
00025740
2012 Campus Cash
kp
1 x 2.25
0
137.50
00004196 Doozie's
00027503
8/29 campus cash
jb
1 x 2.25
0
155.00
00005675 Eclectic Cliches & Novelties 00027601
2012-13 Campus Cash
bb
1 x 2.25
0
145.00
00005534 Salon 312
00027604
2012-13 Campus Cash
bb
1 x 2.25
0
145.00
00004963 Habitat for Humanity
00027603
2012-13 Campus Cash
bb
1 x 2.25
0
145.00
00005458 Sky Salon
00027602
2012-13 Campus Cash
bb
1 x 2.25
0
145.00
01100399 Black Tie Tuxedo & Costume 00027609
8/29 Campus Cash
bb
1 x 2.25
0
155.00
00003344 Campus Salon
00027689
2012-13 Campus Cash
bb
1 x 2.25
0
145.00
01103681 United Apartments
00027674
2012 campus cash
bb
1 x 2.25
0
0.00
1/28/14
2
Acct #
Description
SP
Size
2012 Campus Cash
ms
1 x 2.25
0
145.00
00004560 Image Sun (Great Image, LL 00027708
2012-13 Campus Cash
bb
1 x 2.25
0
145.00
00005684 Upper Cuts Hair Design
00027923
8/29 Campus Cash
bb
1 x 2.25
0
140.00
00005247 Fast Eddie's
00026493
2012 Campus Cash pg 2
dt
5.5 x 2.25
0
140.00
02
Customer
Ad #
Job #
Kind Product M a r k e t Color Coupon Cost
Special Editions for 08/29/2012
00003246 Papa John's Pizza
Totals:
1/28/14
00027696
58
140.62
7965.00
3
Printe
Runsheet
1/26/14
Acct #
Customer
Ad #
00004170
Autolab
00004170
Description
SP
Size
Total Size
Cost
00028738
2013 Campus cash-frt. cvr
af
1 x2.25
2.25
160.00
Autolab
00028739
2013 Campus cash bk cvr
af
1 x2.25
2.25
160.00
00004170
Autolab
00028740
2013 Campus cash 3
af
1 x2.25
2.25
160.00
00004170
Autolab
00028741
2013 Campus cash 4
af
1 x2.25
2.25
160.00
00004170
Autolab
00029948
2013 Campus Cash 8/28 1/3
dh
1 x2.25
2.25
160.00
00004170
Autolab
00029955
2013 Campus Cash 6
dh
1 x2.25
2.25
0.00
00005325
B-tan (Kuhns)
00028777
2013 Campus Cash
jb
1 x2.25
2.25
160.00
00003210
Biolife Plasma Services LP
00028793
2013 Campus Cash
dh
1 x2.25
2.25
160.00
01100399
Black Tie Tuxedo & Costume
00029956
2013 Campus Cash 8/28
dh
1 x2.25
2.25
160.00
01103161
CM LIFE
00030070
Campus Cash Trivia 1
ks
1 x2.25
2.25
0.00
01103161
CM LIFE
00030071
Campus Cash Trivia 2
ks
1 x2.25
2.25
0.00
01103161
CM LIFE
00030072
Campus Cash Trivia 3
ks
1 x2.25
2.25
0.00
01103161
CM LIFE
00030073
Campus Cash Trivia 4
ks
1 x2.25
2.25
0.00
01103161
CM LIFE
00030074
Campus Cash Trivia 5
ks
1 x2.25
2.25
0.00
01103161
CM LIFE
00030075
Campus Cash Trivia 6
ks
1 x2.25
2.25
0.00
01103161
CM LIFE
00030076
Campus Cash Trivia Rules
ks
1 x2.25
2.25
0.00
01103161
CM LIFE
00030077
Campus Cash Trivia Football Sc
ks
1 x2.25
2.25
0.00
01101642
CMU Aramark
00028781
2013 Campus Cash 1
rpa
1 x2.25
2.25
160.00
01101642
CMU Aramark
00028782
2013 Campus Cash 2
rpa
1 x2.25
2.25
160.00
01101642
CMU Aramark
00029938
2013 Campus Cash 3
rpa
1 x2.25
2.25
0.00
00003219
Celebration Cinema
00028802
2013 Campus cash/app
ak
1 x2.25
2.25
160.00
00004139
Cottage Inn Pizza
00030089
2013-2014 Campus Cash #1
ecp
1 x2.25
2.25
160.00
00004139
Cottage Inn Pizza
00030090
2013-2014 Campus Cash #2
ecp
1 x2.25
2.25
160.00
00004139
Cottage Inn Pizza
00030091
2013-2014 Campus Cash #3
ecp
1 x2.25
2.25
0.00
00005872
Creme de la Creme
00031088
8/28-1/3 Campus Cash
lh
1 x2.50
2.50
106.67
00005717
DaVi Nails
00028778
2013 Campus Cash
gh
1 x2.25
2.25
160.00
00004196
Doozie's
00029819
2013 Campus Cash
nms
1 x2.25
2.25
160.00
1/26/14
Job #
1
1
Acct #
Customer
Ad #
00005474
Evolved Art Forms
00005737
Description
SP
Size
Total Size
Cost
00029951
2013 Campus Cash 8/28 1/3
dh
1 x2.25
2.25
160.00
EyesFirst
00028957
2013 Campus cash
dh
1 x2.25
2.25
360.00
00005247
Fast Eddie's
00028711
2013 campus cash page 2
al
1 x2.25
2.25
128.00
00005247
Fast Eddie's
00028653
2013 Campus Cash page 1
al
1 x2.25
2.25
160.00
00005247
Fast Eddie's
00029940
2013 Campus Cash 3
al
1 x2.25
2.25
0.00
00005331
Golf Center
00029998
8/28 Campus Cash 2013
lh
1 x2.25
2.25
160.00
00005809
Happy's Pizza
00030116
Campus Cash Gold Card #1
aml
1 x2.25
2.25
150.00
00005809
Happy's Pizza
00030117
Campus Cash Gold Card #2
aml
1 x2.25
2.25
150.00
00005809
Happy's Pizza
00030118
Campus Cash- Inside Back Cover
aml
1 x2.25
2.25
220.00
00003262
Hungry Howie's Pizza
00028814
2013 Campus Cash
ms
1 x2.25
2.25
160.00
00003262
Hungry Howie's Pizza
00029854
8/28 Campus Cash # 2
ms
1 x2.25
2.25
160.00
00003262
Hungry Howie's Pizza
00029855
8/28 Campus Cash #3
ms
1 x2.25
2.25
0.00
00005731
I Uncuff Bail Bonds Agency
00028913
2013 Campus Cash
dh
1 x2.25
2.25
160.00
00004560
Image Sun (Great Image, LLC) 00030068
2013-2014 Campus Cash
jas
1 x2.25
2.25
160.00
00003313
Intimate Ideas
00029805
2013 Campus Cash
nms
1 x2.25
2.25
160.00
00004378
Jet's American, Inc. (corporat
00029962
8/28,1/3 Campus Cash Coupon #
arg
1 x2.25
2.25
160.00
00004378
Jet's American, Inc. (corporat
00029963
8/28,1/3 Campus Cash Coupon #
arg
1 x2.25
2.25
160.00
00004378
Jet's American, Inc. (corporat
00029964
8/28,1/3 Campus Cash Coupon #
arg
1 x2.25
2.25
0.00
01100179
LaBelle Management
00028877
2013 C. cash Italian Oven
slb
1 x2.25
2.25
160.00
01100179
LaBelle Management
00028876
2013 C. Cash Bagels
slb
1 x2.25
2.25
160.00
01100179
LaBelle Management
00029943
Bennigans Campus Cash
slb
1 x2.25
2.25
0.00
00005728
Massage Central
00029840
2013 Campus Cash
jst
1 x2.25
2.25
160.00
00004965
Maui Tanning
00028720
2013 Campus Cash
rpa
1 x2.25
2.25
160.00
00003286
Max & Emily's
00029848
2013 Campus Cash
gh
1 x2.25
2.25
160.00
00005742
Maxfield's Luxury Coach
00029065
2013 Campus cash
jk
1 x2.25
2.25
160.00
01103000
McLaren Central Michigan
00028799
2013 Campus Cash
rt
1 x2.25
2.25
160.00
00004867
Media Image, Inc.
00029965
8/28,1/3 ProPitStop C.CASH
gh
0 x0.00
0.00
160.00
00005733
Mrs. Powers Psychic Reading
00028932
2013 Campus cash
rt
1 x2.25
2.25
160.00
1/26/14
Job #
2
Acct #
Customer
Ad #
00005725
Mt. Pleasant Hot Yoga
00005003
Description
SP
Size
Total Size
Cost
00028841
2013 Campus Cash
rt
1 x2.25
2.25
160.00
Muffler Man
00029959
Campus Cash
lh
1 x2.25
2.25
160.00
00003304
O-Ink
00028757
2013 Campus Cash
mgu
1 x2.25
2.25
160.00
00003246
Papa John's Pizza
00029868
2013 Campus Cash
gh
1 x2.25
2.25
160.00
03110079
Partlo Property Management
00029936
Campus Cash
lh
4.63 x2.00
9.26
160.00
01100416
Pisanello's Pizza
00028798
2013 campus cash
al
1 x2.25
2.25
160.00
00005837
Plate Boutique
00030318
8/28 Campus Cash 2013
lh
4.63 x2.00
9.26
160.00
00004059
Poole Chiropractic, Inc.
00028669
2013 Campus Cash
al
1 x2.25
2.25
160.00
00004421
Qdoba Mexican Grill
00028758
2013 Campus Cash
mgu
1 x2.25
2.25
160.00
00005529
Runners Performance Store
00028657
2013 Campus Cash
al
1 x2.25
2.25
160.00
00003208
S. Silverberg's Finer Jewelers
00029852
2013 CampusCash
dh
1 x2.25
2.25
160.00
00005534
Salon 312
00029867
2013 Campus Cash
lh
1 x2.25
2.25
160.00
00003407
Salvation Army
00029713
2013-14 Campus Cash
gh
1 x2.25
2.25
160.00
00004951
Shear Magic LLC
00028848
2013 Campus Cash
dh
1 x2.25
2.25
160.00
00005836
Sprint Store
00030262
2013 Campus Cash
dh
1 x2.25
2.25
160.00
00003306
Student Book Exchange
00029996
8/28 Campus Cash 2013
lh
1 x2.25
2.25
160.00
00005126
Taco Boy
00028866
2013 campus Cash
dh
1 x2.25
2.25
160.00
00004956
Tropical Smoothie Cafe
00029877
2013 Campus Cash
slb
1 x2.25
2.25
160.00
01103681
United Apartments
00028994
2013 Campus Cash
ms
1 x2.25
2.25
160.00
00005684
Upper Cuts Hair Design
00028800
2013 Campus Cash
rt
1 x2.25
2.25
160.00
00003259
Village at Bluegrass
00030069
2013 Campus Cash Fall
jb
1 x2.25
2.25
160.00
00003311
Wayside Central
00030059
Campus Cash 2013-2014 Hunters aml
1 x2.25
2.25
160.00
00003311
Wayside Central
00030060
Campus Cash 2013-2014 O'Kellys aml
1 x2.25
2.25
160.00
00003311
Wayside Central
00030061
Campus Cash 2013-2014 Waysid
aml
1 x2.25
2.25
100.00
00003311
Wayside Central
00030063
Campus Cash 2013-2014 Cabin
aml
1 x2.25
2.25
100.00
Total:
1/26/14
80
Job #
192.02
10434.67
3