Julie Bushart
Advertising Manager
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
January 25, 2014 Dear CNBAM Judges, It gives me great pleasure to recommend Central Michigan Life’s outstanding Advertising Manager, Julie Bushart, for CNBAM’s 2014 Advertising Manager of the Year. Julie has been a member of our advertising team for four years and not only been instrumental in our past successes but also integral in the development of the future of our media organization. Julie joined our team in September of 2010 as a freshmen. We rarely take freshmen, especially one without a car, but in her interviews Julie rocked us. She has never disappointed. Julie advanced quickly through our staff. She spent the first semester in our “Shark Tank”. With no assigned accounts, she had to cold call to build her account list. Her success earned her a spot as an Account Executive her second semester. By her third semester on staff, Julie had advanced to a leadership role. She managed her full account list and took on the role of Training Manager, helping new hires in the “Shark Tank”. Still not fully challenged, Julie pushed for more leadership roles, and took on training games and exercises in our weekly sales meetings during her fourth semester. During her time as an account executive Julie was constantly recognized by her peers. I can’t remember a month when she wasn’t receiving some sort of award in the office from her managers or fellow staff members. Whether it was the “Golden Fish” award for the most outstanding new representative in the “Shark Tank”, “Most Ads Sold”, “Most Encouraging Rep”, Julie was always at the top of our leader boards. It was easy to see that by the end of her second year on staff, Julie had all the abilities to lead a sales team. She is also one of those rare students who gets to lead for a second year and really build on her first year experiences of management. You can see that knowledge really take hold this second year. Julie has also invested in her training as a manager, attending CNBAM Student Ad Manager workshops and CNBAM national conferences. Julie’s strengths have been her strong organizational, customer service and creative skills. These helped her excel at developing new accounts and making sales. Julie was able to take these same skills and use them to her advantage as a manager. Julie knows on a minute by minute basis what each member of her staff is doing, who they are seeing and what they are pitching. She has role-played the call, helped give guidance on the pitch and, if needed, gone on the sales call with them. She makes her self available to her staff 24/7, and is constantly texting advice and support. Julie can also tell me on any given day where her staff is towards achieving their revenue goals, where the losses are, where the gains are and what they are doing to make up for anything they are missing. Julie also embraces new ideas and runs with them. This year, Julie helped in the creation of our Multi-Media Bundling Program. Julie helped create the plan for the bundles, establish target lists, and train the staff in the presentation of the bundles to their clients. This program is helping to transform CM Life from a newspaper organization to a multi-media company. We have a saying here at CM LIFE: “Bleed CM LIFE”. CM Life is the first thing you think of when you wake up in the morning and the last thing that crosses your mind at night. Julie has that passion. As I was preparing to write this letter of recommendation, I happened to creep on Julie’s Facebook and Twitter feeds. It is not an exaggeration when I say she “Bleeds CM LIFE”. 80% of her posts are about CM Life in one way or another: A photo of her with the paper; a post reminding friends to take advantage of one of our advertiser’s offers; pictures in the office; pictures of her team; sharing a story from the CM Life website. It truly has been her life these last four years. Julie challenges her staff to do the same. Her passion and her attitude are contagious, and she will leave that legacy with the sophomores and juniors she has trained to follow. Central Michigan Life has truly been fortunate to have Julie on our staff these past four years. She has played an essential role here in our organization. I believe Julie Bushart is an excellent choice for CNBAM’s Advertising Manager of the Year. She demonstrates all the qualities of an excellent leader. It is my honor to nominate her for this award. Sincerely, Kathleen Simon Assistant Director, Student Publications Central Michigan University
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
Daniel Haremski Account Executive Central Michigan Life 436 Moore Hall Mt. Pleasant, MI 48859 Dear CNBAM Judges: I first met Julie Bushart at the early stages of my career at Central Michigan Life Newspaper. As my advertising manager, Julie showed me that hard work and commitment starts from the top. Day in and day out, she would prove to me and my colleagues that going above and beyond what is asked of you is something that is expected in order to be a part of something as exceptional as CM Life. Always completing her office duties, surpassing her sales goals, and organizing an entire team of sales representatives are just some of the qualities that I admired of her. Her commitment to her job and position is exceptional. As one of the first to arrive in the mornings and one of the last people to leave, Julie maintains a caring and supporting mentality throughout a normal workday. On slow days, Julie is instrumental in motivating the team to sell some more advertisements, and on very busy days she is calm, collective, and organized. Julie knows what needs to be accomplished and has always been open to making time to support her team. Julie, throughout her time at CM Life, has always put the client’s needs first. She has been diligent in completing work for clients and collaborating with them in order to bring them a new and exciting experience when running in our publications. My own personal client relationships have become more strengthened from learning by her example. I believe that Julie’s work at CM Life has set a precedent for how a manager needs to lead, collaborate, and accomplish the tasks that make up his or her workday. Julie will be missed dearly when she graduates this May. Her work as my manager and leader has been key to my development as I prepare to use her teachings in my future endeavors. Not only will her work be missed by me, but by the entire CM Life staff. Sincerely,
Daniel Haremski
Daniel Haremski Advertising Account Executive Central Michigan Life Central Michigan University
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
December 29, 2013 Dear CNBAM Judges: It is with great excitement that I apply for such a prestigious award as Advertising Manager of the Year. Thank you for taking the time to review my application. When I look back to my first day at CM Life the first semester of my freshman year, I knew I was given an amazing opportunity to work at a wonderfully recognized college newspaper. What I didn’t realize was that this job would not just be a 9-5 in-between classes kind of job. This job would be more. CM Life quickly became something I love and it is no longer a job to me, it is the start of my career and my passion. Every time I hear the quote “Choose a job you love, and you will never have to work a day in your life,” I immediately smile. This quote embodies everything I feel about CM Life. Every day I go in to work I have the opportunity to inspire, motivate, and lead people just like me and it has never once felt like a chore. Ever since that first day in the CM Life Advertising office, I sat at my cubicle awe-inspired and watched how my managers worked, motivated, and lead. I quickly knew that one day I wanted to do the same. I have achieved my biggest goal at CM Life, to become a student-advertising manager. Becoming a manager at CM Life didn’t just mean having a cool title or getting to sit in an office rather than a cubicle. Instead, it means that I am able to be a resource for my staff, lead by example, come up with innovative ideas, and collaborate with our professional staff. To me, it also means working just as hard in the office and out prospecting as I do in the classroom. Gaining an education was the reason I attended Central Michigan University, but having the opportunity to gain ‘real world’ experience at CM Life has been the most incredible added bonus I could have ever imagined. During my time at CM Life, I have worn multiple hats. I started at CM life as a new sales representative in our “Shark Tank,” quickly moved on to become an account executive and Shark Tank Manager, and then after two years I became an advertising manager. I had a smooth transition into my first year as a manager because I had a seasoned staff, but this year was different. With the start of the new semester, every single account executive was completely new. This posed two choices, to struggle and hope for the best, or to face the task at hand and become the successful team I knew we could be. With hard work, dedication, and thorough training sessions, my staff and I faced the challenge head on. As a student manager, I have the unique opportunity to lead my peers, which sometimes makes my job easier and sometimes harder. On day one, our office had immediate chemistry and we soon became a large group of very close friends. This meant that I quickly had to make it known that I am not only a friend and a ‘manager’, but I am their leader. I am not one to sit back and boss people around and tell everyone what they are doing wrong. Instead, I love to lead by example and show my staff what they can and should be doing and HOW they can be doing it. I challenge my staff to beat me into the office every single day and to develop a passion for every single client they work with. My staff knows that as a manager and leader I take responsibility for many tasks within the office. I deal with internal office issues, hold more responsibility for making up revenue when the team is down, face challenging clients when a problem arises, and complete in-office tasks to help the professional staff keep the office running smoothly. Having positive communication with my staff about what each person is responsible for has helped my new staff immensely in understanding what I do to help them and in turn it has helped them jump right into their new roles. With a new staff, this meant that I would need to focus on keeping everyone on track. Every week I hold two meetings. Small teams meetings on Mondays are dedicated to personalized help. There is where I keep track of my account executive’s individual revenue, determine what clients each ad rep is struggling with, figure out which clients should be focused on for each special section, as well as conducting role plays that will strengthen each ad rep’s client presentations. I discuss with team members one-on-one what they have sold to each client, but more importantly I learn how they got there. I strive to stay on track with my team as much as possible so I can help with any challenges they face along the way. The second meeting each week is the staff meeting where new specials are introduced, revenue goals are announced and checked, and where I conduct motivational activities. I strive to lead in a way so that every account executive is comfortable coming to me with any issue they may have. I believe that is the most important criteria for a team to be successful.
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
There are many rewarding aspects of being a manager at CM Life. I love the excitement on a new ad rep’s face after they make a big sale, hearing the excitement in their voice after they have had a successful meeting with a difficult client, and overall watching each individual on my staff grow each day. Another one of the other reasons I enjoy being a manager is because I have the opportunity to be innovative and come up with new revenue ideas as well as face the challenge of making up for lost revenue from years prior. This year, CM Life has been more daring and we have been keeping CMU students on their toes. We have a new look and logo and are dedicating the paper back to the students, giving them what they want to hear. Not only has our editorial staff been running with this, but the advertising department has been as well. I am constantly thinking hard about what CM Life can do to catch the attention of our readers. One of my goals is to gain more attention from readers who lost touch with CM Life as well as excite our die-hard CM Life fans. One of my new revenue ideas this year was called “CM Life Goes Pink” in honor of breast cancer awareness month. On October 2nd, our typical Wednesday edition was transformed into an entirely pink paper printed on pink newsprint. Offering special discounts to advertisers and donating part of our revenue to breast cancer research, we were able to connect with the community and the CMU student body. We have also started working more closely with our design department to come up with advertisements that really stand out. Our innovative ad designs take up a unique part of a page and have no choice but to stop a reader to take a look. Working at a newspaper, I often hear that newspapers are dying and are not worth advertising in anymore. I have helped our staff look at this objection differently. CM Life does not see newspapers as dying, but changing. We are living in a world full of new technology, which is so exciting. We want our advertisers to see and understand the value in advertising online and on our mobile app while still staying visible in our strongest product, the newspaper. With all of the new media now available, we have changed the way we are selling contracts. At CM Life we have revamped our print contracts and transformed them into multimedia bundles. Instead of investing money into just print products, we now offer at least three media options for each client in their bundle. This option has increased revenue while teaching the value of being visible in multiple mediums to our clients. A win-win! With all of these new ideas and tactics in place, one of the biggest roles of being a manager is to also be a motivator. When I see my staff succeeding, I feel as though I am succeeding. And when they are not succeeding, it is my job to figure out how I can help change that. Passing out individual encouraging notes, talking about one good thing each ad rep did during the week at our Friday staff meeting, passing out awards at the end of the month, and playing encouraging motivational games every month keeps my team excited and eager. With all of the changes CM Life has gone through this year, I feel as though we have become a successful team TOGETHER. I consider myself lucky to be a manager at CM Life because of what I have learned and what I have been able to teach. I look back on my first day in the Shark Tank and then fast forward to where I am now and I hope, through my journey, I was able to inspire my peers to become hard workers, find their passion, and enjoy every bit of success they earn. I could not imagine going through my four years of college without CM Life and everything it has taught me. It has truly been the most incredible experience of my life. Once again, thank you for reviewing my application for Advertising Manager of the Year. I am grateful that I have been given the opportunity to apply for such a prestigious award. Sincerely,
Julie Bushart Julie Bushart Advertising Manager Central Michigan Life Central Michigan University
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
APPENDIX 1. Resume 2. Advertising Manager Expectations 3. Goals and Revenue 4. Bundles and Business Growth 5. Relationships and Organization 6. Motivation and Training 7. New Revenue Ideas 8. New Revenue Ideas Continued & Special Publication Growth 9. Marketing and Events
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
Julie Bushart . .
ADVERTISING
SALES
DESIGN
313.574.1545 busha1ja@cmich.edu 15841 Denby Redford, MI 48239
EDUCATION
RECOGNITION
Central Michigan University
Central Michigan University
Major: Graphic Design Minors: Advertising, Art History Graduation: May 2014 Current GPA: 3.56
Academic Honors Scholarship Recipient 2010-2014
PROFESSIONAL EXPERIENCE Central Michigan Life, Mt. Pleasant, MI Advertising Manager August 2012-Present •Lead a team of 15 account executives and assist in developing sales presentations, advertising strategies, and campaigns for clients •Establish annual and monthly revenue goals •Build relationships with clients around the Mount Pleasant area through sales presentations, multimedia contract management, and regular face to face meetings •Total sales to date: $200,310.89 Training Manager August 2011-May 2012 •Manage the new sales representatives through maintaining the open client list as well as prospecting for new business Account Executive January 2011-May 2012 •Manage a list of 20-30 clients, build professional relationships, sell print, online, mobile advertising New Sales Representative September 2010-December 2010 •Prospect for new business and sell various media platforms for new business revenue
Dean’s List Spring 2010, 2012, 2013, Fall 2011, 2013
Central Michigan Life Advertising Representative of the Year 2011-2012
CNBAM National Advertising Representative of the Year 2011-2012 National Fellowship Recipient 2012-2013
INVOLVEMENT Central Michigan University American Advertising Federation Fundraising Chair Creative Team Design Herd Club Women’s Ice Hockey Intramural Athletics
AdCraft Club of Detroit General Member
SOFTWARE KNOWLEDGE Illustrator InDesign
Know Advertising, Royal Oak, MI
Photoshop
Graphic Design Intern May 2013-August 2013 •Design advertisements, brochures, websites, mobile sites, and style guides •Develop an extensive marketing campaign for a local non-profit and pitch to company executives
Dreamweaver
Annarbor.com, Ann Arbor, MI Advertising Intern May 2011-August 2011 •Assist the classifieds sales team with creating media kits as well as prospecting •Compose and send e-blasts
Microsoft Office
OTHER SKILLS Website Design Brand Identity Photography Advertising Sales Social Media Copywriting
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
ADVERTISING MANAGER EXPECTATIONS An Advertising Manager at Central Michigan Life reports to the Advertising Director and is responsible for managing and directing the Advertising Account Executives for Central Michigan Life. The functions of an Advertising Manager at Central Michigan Life are as follows: 1. Maintain contact with all Account Executives on a daily basis 2. Establish annual, monthly, and weekly revenue goals with Advertising Director 3. Maintain records for monitoring progress towards revenue goals 4. Evaluate advertising leads and distribute results and suggestions to Account Executives 5. Assist Account Executives in developing account lists and establishing new accounts 6. Create and maintain office schedules for Account Executives 7. Attend and participate in departmental meetings and training sessions 8. Conduct progress meetings with Account Executives (Individual meetings, team meetings, sales staff meetings) 9. Assist Account Executives in developing sales presentations and advertising strategies and campaigns for clients 10. Meet and exceed sales and service objectives for the office 11. Project knowledge of market, customer, competition, newspaper, and advertising throughout business contact 12. Adhere to and enforce established deadlines, policies, procedures, etc. 13. Follow up on requests from Account Executives and Assistant Director of Student Media 14. Create specials, promotions, and sales programs designed to increases revenue and enhance advertising status of CM Life 15. Assist in selection, training, and development of staff 16. Interact with Professional Staff and Account Executives in a positive and upbeat manner 17. Display a passion for Central Michigan Life and for the success of the office and clientele
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
GOALS & REVENUE PERSONAL SALES GOALS 2013 MONTH
GOAL
REVENUE
% MADE
January
$7,505.05
$9,916.62
132%
February
$8,459.74
$7,828.23
93%
March
$6,895.97
$8,631.25
125%
April/May
$14,874.15
$16,370.40
110%
Aug./Sept.
$24,437.17
$27,968.50
114%
October
$12,067.00
$10,600.02
88%
Nov./Dec.
$16,156.52
$26,075.99
161%
TOTAL
$90,395.60
$107,391.01
119%
PERSONAL SALES TO DATE: $200,310.89 *since September 2010
TEAM SALES GOALS 2013 MONTH
GOAL
REVENUE
% MADE
January
$21,430.21
$22,879.07
107%
February
$18,259.77
$17,478.26
96%
March
$17,881.43
$15,755.86
88%
April/May
$33,794.46
$30,967.12
92%
Aug./Sept.
$46,737.42
$43,088.39
92%
October
$24,146.00
$15,394.75
64%
Nov./Dec.
$23,588.69
$31,570.74
134%
TOTAL
$185,837.98
$177,134.19
95%
NEW ACCOUNTS ACQUIRED IN 2013 CLIENT
NEW REVENUE
College Park Apartments
$5,025.00
Ojibwear Clothing
$3,212.50
Soaring Eagle Waterpark
$2,513.00
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
RESUME
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
BUNDLES & BUSINESS GROWTH PERSONAL BUSINESS GROWTH WITH BUNDLES 2012 contract
2013 with bundle
% INCREASE
$6,232.82
$7,000.00
112%
Canterbury Apartments
$13,440.45
$15,000.00
116%
Soaring Eagle Casino
$9,546.17
$11,875.50
124%
Olivieri Management
$1,545.00
$13,135.03
850%
CLIENT Timber Creek Apartments
MY TEAM’S BUSINESS GROWTH WITH BUNDLES CLIENT
2012 contract
2013 with bundle
% INCREASE
Traverse Vision
$2,261.00
$6,000.00
265%
Biolife
$5,280.00
$7,600.00
144%
Taco Boy
$570.00
$1,600.00
281%
Country Place Apartments
$467.00
$4,600.00
985%
$2,560.00
$3,200.00
125%
The Grove Apartments
$0.00
$6,620.00
all new revenue
Wayside/Okelly’s
$0.00
$10,090.00
all new revenue
Runners Performance Shoes
ndle Multi-Media Bu
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Size _________ Ad ____ Bribe #2 _____ Bribe #1
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1 x x T LIFE APARTMENter x SprColingor ___ x Win ___ x Fall ___ x e Ad Size ___ ______
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x xx_ Year ___ _Rectangle ____Banner ___ _ Semester ___ ____Months ___
OUTDOORMonths ___
TELEVISION_ Semester ____ Year ____Months ___
RADIO
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A SOCIAL MEDI ____Twitter Posts Posts ____ Facebook
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x
Magazine PUB & GRUB ___ Color Size _________ Ad
FINALS ISSUESpring
x
x x
___ ______Fall ___ Size ___ Color _________ Ad
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MOBILE
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SIZ E Y INC REA SED FRE QU ENC INC REA SED AD VER TIS ING AL AD DIT ION
PAGES DOWNTOWN _______ SIZE ____ 2X ___4X
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Central Media Cafe
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E • ON LIN ATI ON S PUB LIC REL ENT LIFE APA RTM CAS H • ISIN G • CAM PUS ME DIA • OR ADV ERT • OUT DO G • MU LTIISIN DIA ME ERT 7 • ADV • SOC IAL MO BIL E • NEW S 24/ SIO N • • TEL EVI • RAD IO
Bundles
Since the world of advertising has taken such a quick and impactful change into the world of multi-media, Central Michigan Life started to think about how we could incorporate multiple media platforms into our advertiser’s contracts. I wanted to design a way to increase revenue, introduce clients to new forms of media, as well as keep them running frequently in print. This is when we created bundle advertising. We want our clients to have maximum exposure to their target market (which in this case is the student market) so adding online, social media, and mobile app advertising to our print publications was the way to go. Our bundles are a new form of contracts in which our advertisers pay a monthly fee for a unique bundle designed specifically for their businesses. We have signed ten clients onto bundles over the past year. The success of these bundles have generated growth for all of these businesses.
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
RELATIONSHIPS & ORGANIZATION Central Michigan Life Central Media Cafe
.c om
Staff Bio Sheets
Meet Your Account Executive
Julie Bushart I started working at Central Michigan Life my first semester at Central Michigan University and have been working at CM Life for four years. I am currently one of the advertising managers, but have held various others positions such as New Sales Representative, Account Executive, and Training Manager. Working at CM Life has strengthened my passion for advertising and everything that goes along with it. I am a senior from Redford, MI majoring in graphic design and minoring in advertising and art history. I love the creativity advertising brings out of a business and how much fun this industry is. I love coming to work every day and love seeing my clients succeed. CM Life has introduced me to the field I want to work in when I graduate this May. When I am not working at CM Life, you can find me playing ice hockey (Yes, ice hockey! I even played on the CMU Women’s Club Ice Hockey team), softball, floor hockey, golf, cooking, baking, and hanging out with friends and family. I am in the advertising club at CMU as well as the graphic design club. I love to stay busy and try new things. I love to laugh and one of my favorite things in life is bacon. I am free 24/7 via cell phone, text messages, office phone, e-mail, and in person. I am here to help your business succeed with the various media outlets CM Life has to offer. Do not hesitate to contact me with any questions, concerns, or advertising needs!
January
March
Spring 2014 Publication Dates = Publication Day
My Office Hours: Monday 10 am - 1 pm Tuesday 10 am - 2:30 pm Wednesday 10 am - 1 pm Thursday 10 am - 2:30 pm Friday 10 am - 5 pm
= Spring Break
31
February
April/May
Upcoming Promotional Schedule:
How To Reach Me: Email: advertising@cm-life.com Cell: (989) 574-1545 Office: 989-774-3660
1
2
Jan. 29 & 31: Superbowl Pages Feb. 5, 12, 19 & 26: Spring Break Pages Feb. 12 & 14: Valentine’s Day Pages Mar. 17: St. Patrick’s Day Pages Mar. 17: Alcohol Awareness Pages Mar. 17-Apr. 4: Hoops Promotion Apr. 7, 14, 21 & 28: Best of Bribe May 2: Finals Issue
• NEWS 24/7 • ADVERTISING • MULTI-MEDIA • CAMPUS CASH • APARTMENT LIFE • PUBLIC RELATIONS • PUB & GRUB • RADIO & TELEVISION • MOBILE APPS • OUTDOOR ADVERTISING • ONLINE • SOCIAL MEDIA • EVENT MARKETING
Strong professional relationships with clients help my account executives succeed. I make it a priority to make sure my team is visiting their clients face-to-face multiple times a week to get to know them and make them feel comfortable with their personalities. To keep our clients informed about their designated account executive and to get to know them a little better, I have created staff bio sheets. These bio sheets have everything a client will need to know about their ad rep. This includes personal information, office hours, and contact information. I feel as though the more comfortable a client is with their ad rep, the more likely they are to trust opinions and purchase campaign ideas. Through building strong relationships with my own clients, I have seen how well relationships help when pitching new campaigns .
Call Logs
One of the most successful organizational tools that I have implemented this year was our call logs. I am the type of manager who wants to know each week what my ad reps are pitching and what clients they are visiting. Call logs are a way to make sure my team is doing what is expected of them. The book has a page for each week of the year, so we can track all of their progress. At the end of each week, the call logs are turned in to my advertising director for approval and I look through them to stay on track with each of my ad rep’s progress. Not only does this benefit me as a manager, but it also keeps my ad reps organized in remembering what they pitched and sold week to week.
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
MOTIVATION & TRAINING Motivation
To me, one of the biggest ways to maintain a positive work environment and help make a staff successful is through motivation. This year CM Life’s theme was “CM Life-Saver”. Throughout our crucial six week training process at the beginning of the year, staff members won “Life Saver of the Day Awards”, received t-shirts with quotes about their personalities on the back, and participated in teambuilding activities. Every Friday at our staff meeting, I also talk about what the staff was successful with that week. Whether it was making a sale, setting up a meeting with a client, or designing a cool spec ad, I find that my staff performs best when they are surrounded by positivity. Because after all, what’s better than a fun work environment and going to a job you love?
Training
With an entirely new staff this year, a new training program was crucial in getting everyone acclimated and understanding sales and procedures before they started pitching to clients. For 6 weeks before the year started, I ran training sessions three times a week where I would review office procedures and how to properly fill out paper work, as well as conduct individual sales role plays with different scenarios. During this sales period, my staff studied a training manual I created which included steps of the sales process, how to handle objections, tips on how to communicate with corporate clients, as well as steps on how to effectively meet monthly goals. During this training period, I noticed a quick grasp of all the materials presented and the entire staff had a smooth transition into pitching CM Life’s products to their clients.
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE IDEAS
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
CM Life Goes Pink
As a manager, I am always thinking about new revenue ideas to boost our sales for the year. As I started thinking about a new special edition for 2013, I wanted something that would bring new revenue into CM Life and catch attention from our readers, while giving back to the community. In honor of breast cancer awareness month, on October 2nd, CM Life published our first ever pink paper edition. “CM Life Goes Pink” was printed on pink newsprint and all the ads featured breast cancer awareness ribbons. This entirely pink edition created buzz around campus and throughout the community. Part of our proceeds went to local breast cancer research which is a cause I support greatly. “CM Life Goes Pink” brought in $6,668.90 of new revenue.
Rejuvenate Section
Since I started working at CM Life, I noticed that our wellness and beautification clients did not advertise much with us. These business make up News a large majority of “mom and pop” shops in United Way celebrates donationsCentral from Michigan. I thought a new section CMU,ofnames winner of Chevythat Cruzeruns on Monday’s called “Rejuvenate.” This section is tailored for our tanning salons, hair salons, nail parlors, yoga studios, massage studios, etc. At a discounted price, these advertisers can learn the power of frequency. This section was introduced at the end of 2013 and our advertisers quickly became interested. The Rejuvinate section has been a new the State of the Union address for CM Life from advertisers who source of revenue proaches, Obama has opportunity do not typically run with us in print.
Innovative Ad Designs
Sports
8A | Wednesday, Sept. 11, 2013 | Central Michigan Life | cm-life.com
onday, Jan. 27, 2014 | Central Michigan Life | cm-life.com
By Megan Pacer Staff Reporter
Zbigniew Bzdake | Chicago Tribune | MCT Barack Obama visits Hyde Park Academy in Chicago, Ill., to discuss proposals unveiled in his State ion, including a focus on gun violence and strengthening the economy for the middle class in 2013.
Irwin & Kevin Andrews eporter & Staff Reporter
Pawlowski is not ed in politics, but on senior would like nt Barack Obama to ut education in his the Union address day. one topic that I wish he ddress more is educathe importance of said. a, coming off the ar of his presidency lls, will likely put a somewhat modest one aimed at tackling g unemployment and come inequality. feiffer, a senior White dviser, said in a mass nt to Obama supporthe president will, cessary, bypass a Congress through exrders to achieve items enda. s year of action, the t will seek out as portunities as possible with Congress in a n way,” Pfeiffer said. en American jobs and ds depend on getting ng done, he will not Congress.” a’s fifth State of the ddress comes ahead
of November’s midterm elections, where Democrats find themselves facing uphill battles to take back the Republican-controlled House of Representatives and to retain control of the Senate. Because of that, Obama’s address might hit on issues aimed at pleasing and firing up the Democratic base, especially blue-collar workers, women and students, even if they stand little chance of passing the Republican House. According to Politico, administration officials have been speaking with lawmakers about reviving aspects of Obama’s American Jobs Act, which he proposed ahead of his reelection campaign, but received little traction in Congress. Specific proposals include student loan refinancing, manufacturing projects and “a host of women’s issues,” including more progressive workplace leave policies. The president might also propose a minimum wage hike and an extension of long-term unemployment insurance. Obama will likely use his high-profile platform to defend and highlight the successes of his signature health care reform law, which came under fire last year for its rocky rollout. The Affordable Care Act’s rollout, along with a relatively sluggish economic recovery
and controversy over the NSA’s surveillance programs, caused Obama’s approval rating to drop from a post-election high of 57 percent in January 2013 to a low of 40 percent this month, according to Gallup. Obama will need to see his approval numbers recover if his party has a chance of re-taking control of Congress in November, and this address offers him the opportunity. CMU political science professor John Bokina said Obama might be overshadowed by other issues in the news. “The State of the Union seems to be negated by the bad weather, by the Winter Olympics, by Chris Christie’s problems in New Jersey,” he said. However, U.S. News and World Report Managing Editor Robert Schlesinger told The New York Times the president still has a huge opportunity to connect with the public, even as the speech’s spotlight has diminished in recent years. “For that one night, he’ll have the spotlight the way no other person in the country will have all year,” Schlesinger said. “As limited as the powers of the bully pulpit are, especially in the communications age, that still ain’t nothing.” metro@cm-life.com
United Way of Isabella County announced the winner to its “Drive to Give” sweepstakes during halftime at the men’s basketball game Jan. 17. Vickie Dawe of St. Louis was the recipient of a 24-month lease on a 2014 Chevy Cruze, courtesy of Graff Chevrolet in Mount Pleasant. Dawe, a sales representative at Brandt Industries, was one of 17 finalists entered in the sweepstakes for donating $100 or more. “I have perma-grin ever since they announced it,” Dawe said. “I have never won anything like this and it’s something I can use.” Dawe, who had been in need of a new car, has donated to the organization for a number of years through a payroll system at her work. “I think it’s a fabulous organization,” Dawe said. “I’m proud to support it.” In addition to announcing the sweepstakes winner, Central Michigan University President George Ross,
along with CMU campaign co-chairs Ed and Shelly Hinck, presented United Way of Isabella County with a check for $68,445 to contribute to the organization’s community-wide fundraising goal. This amount was raised and donated by a combination of students, faculty and staff members. Tom Olver, United Way president and CEO, said the CMU campaign generated $727,496 during the last decade. “CMU is a terrific community partner, and the faculty, staff and students consistently give of their time, talent and treasure to make a real difference in the lives of our families, friends and neighbors,” Olver said. Ed Hinck, a communication and dramatic arts professor, and his wife Shelly, are serving as CMU co-chairs this year for the first time, although their involvement with United Way goes back several years. “You can really see the faces of the people that the United Way campaign helps out,” Hinck said. “You know that the money goes toward
Rejuvenat e
programs that have a direct effect on people’s lives.” Hinck said he has seen an increase in student involvement in the CMU campaign in recent years. With the addition of Dance United, more students and members of Student Government Association are becoming interested and involved with the goals of United Way. “That makes it seem more like it’s a stronger CMU community,” Hinck said. “It’s not just a faculty member that might write a check.” Now that the community-wide campaign is nearing its goal, members of United Way will begin brainstorming for future events and fundraisers. “We sit down and we kind of think about what we want to do differently,” Hinck said. “What worked, what didn’t work so well (and) what are some ideas for the next campaign?” The United Way Community Campaign has raised $415,697 out of its $450,000 goal for the year. metro@cm-life.com
Where do you go ?
Home of the College Student Special! Come in for a half hour massage & get another half hour free!
TO ADVERTISE HERE, CALL (989) 774-6682
600 E. Broadway Suite 111 Mount Pleasant, MI 48858
Samantha Madar | Staff Photographer Detroit Red Wings players, defenseman Jonathan Ericsson, Pavel Datsyuk, and defenseman Niklas Kronwall, answer questions Tuesday from students at Ganiard Elementary in Mount Pleasant.
Local elementary school welcomes Red Wings Datsyuk, Kronwall, Ericsson
By Mark Cavitt Staff Reporter
Colorful hand made posters lined the walls and professional athletes answered questions from small children. This is what happened when three Detroit Red Wings entered a gym filled with elementary students wearing their favorite Red Wings shirts yelling, screaming and chanting “Go Wings.” This was all a part of the fifthannual Michigan Wings Community Tour that included a stop Tuesday at a local elementary school in Mount Pleasant. Kronwall said meeting the elementary school students was a rewarding experience for each of the players as much as it was for the kids. The kids and faculty erupted in applause when they saw center Pavel Datsyuk and defensemen Niklas Kronwall and
Jonathan Ericsson walk in front of the 425 students at the school as part of the central leg of the tour. “It’s a chance for us to get out there in the community and meet our fans and people outside of the hockey rink,” Kronwall said. “It’s a great opportunity for us to see our fans in a different environment.” This was Kronwall’s third tour, while Datsyuk and Ericsson have each been participating for two years. John Hahn, senior director of communications for the Red Wings, said the idea all started out as a way for the team to reach out into the community in order to meet with fans. “We were never really able to get outside of that northwest region of the state, so we did some brainstorming on how we can get out into the community on the way up to camp,” Hahn said. Before the players arrived, the students and faculty met in the gym for a question-and-answer session involving Red Wings trivia to increase the excitement, if at all possible. Prizes, t-shirts and Red Wings-themed school supplies, were given out to the students. Other players participating in this year’s tour include defenseman Danny DeKeyser, forward Patrick Eaves, center Cory Emmerton, goaltender Jimmy Howard, forward Justin Abdelkader and winger Drew Miller. “Everyone is talking about hockey right now and really excited about the upcoming season,” Ericsson said. “It really gets you fired up when you see everyone around you that’s excited.” Ganiard Elementary School Principal Marcy Stout said the faculty were just as excited as stu-
dents for the players’ arrival. “We were so lucky,” Stout said. “We were in the right place at the right time that we got the phone call that they would be coming to Ganiard.” The school’s luck didn’t end there. These heroes to many helped out the school by donating nets, gloves and hockey sticks while memorabilia, including banners, shirts and jerseys, were signed and will be used in an auction to raise money for the school. Kronwall said he hopes the students remember this day for years to come. “Hopefully they enjoyed it and this is something they can look back on in a few years from now when they understand more about the game and watch us play,” Kronwall said. Questions were submitted by students for the players to answer during the event. Kronwall, Datsyuk and Ericsson spoke about their favorite childhood memory as hockey players, what they eat before games and their experience playing for the Red Wings. Some of the questions were harder hitting than others. “When they asked what was the worst injury you’ve ever gotten, that was the toughest question,” Datsyuk said. “It brought some back bad memories.” Although that question might have brought up bad memories for Datsyuk, it made the day for one lucky student and the appearance made the year for the entire school. sports@cm-life.com
As a graphic design major, I look at advertising with a very creative mind. I am always thinking, “What is eye catching and what will really stand out?” Of course large, full color ads capture attention, but what about only one large ad on a page that takes on a different shape than a rectangle. This year, I introduced innovative ad designs to our staff. The text on the page flows around the ad and creatively captures attention. What more could an advertiser want? These advertisements are included within our bundle contracts and have helped our bundle sales tremendously.
989•560•6317
(Gift certificates available)
OVE ! L R U UT YO ords ’S DAY
NTINE
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into w
Moore Hall • Mt. Pleasant, MI 48859 Valentine’s436Personals
(989) 774-3493 • advertising@cm-life.com
Plus, Online February 14th - 16th
Hurry! Deadline is Wednesday, February 12 @ Noon
ENTER TO WIN!
Dinner and a Movie!
All Valentine’s Day Personals in CM Life will be placed in a drawing to win Dinner and a Movie (for TWO) at Mountain Town Station and Celebration! Cinema, Mt. Pleasant
No purchase necessary to win. Entry is available at cm-life.com by clicking on the Valentine’s Day
AD NLO DOW
PUBLISHES:
Friday, February 14th
ERE MH FOR
LE THIS VA
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
NEW REVENUE IDEAS CONTD. Pub and Grub
Mount Pleasant, Michigan is a haven for small businesses. Many restaurants, cafes, and sandwhich shops have become staples to the local community. I wanted to create a way to let students and visitors know about all these great eateries, so I introduced our Pub and Grub dining guide. Pub and Grub features on-campus and off-campus dining options throughout Mount Pleasant including both “Mom and Pop” cafes and chain restaurants. Each advertiser receives a bio about their restaurant, as well as photos featuring their most popular items. This had a great response for the first year publishing and CM Life gained $3,895.00 in new revenue.
SPECIAL PUBLICATION GROWTH Campus Cash
One of CM Life’s most popular niche publications is our coupon book called Campus Cash. In 2012, we saw a decrease in sales which challenged me to think of new strategies to help my team sell this product in 2013. My team and I made spec ads for every account in the Mount Pleasant area as well as offering a multiple page discount and the CM Life App as an add-on. We saw many businesses become very interested in purchasing both the print book and mobile app. This caused an increase in the amount of pages in our 2013 book, leading to an overall revenue increase. In 2012, we had 58 pages in our book and total revenue of $7,965. In 2013, with our new sales tactics, we sold 80 pages for total revenue of $10,434.67 and saw an increase of 131%.
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
LETTER OF REC. 1
LETTER OF REC. 2
PERSONAL APPENDIX PHILOSOPHY
RESUME
MANAGER GOALS & BUNDLES & RELATIONSHIPS EXPECTATIONS REVENUE BUSINESS GROWTH & ORGANIZATION
MOTIVATION & TRAINING
NEW REVENUE NEW REVENUE IDEAS CONTD. IDEAS & SPECIAL PUBLICATION GROWTH
MARKETING & EVENTS
MARKETING & EVENTS Campus Golf
Along with being a manager at CM Life, it is also extremely important to always be promoting it. Although I am not on our Public Relations staff, I still constantly work as a PR agent for CM Life. I am always looking for ways to help CM Life succeed and I take advantage of every opportunity that arises. Whether that means sharing events on Facebook and re-tweeting CM Life’s tweets, or working special events, I am promoting full force. This year, the advertising department put on one of its most unique events we have ever done. This year CM Life has been all about ‘giving’ the paper back to the students, so we were looking for a way to get them involved. This brought us to the idea of Campus Golf. Campus Golf was an on-campus, 18-hole golf course (played with tennis balls rather than golf balls) in which advertisers sponsored holes, passed out promotional goods, and networked with students. Not only did I sell hole sponsorships, but setting up the event, promoting the event, and getting students interested in participating were crucial roles I took part in. This event really created a buzz around campus and gave CM Life what we always strive for--top of mind awareness.
Motivated Mitten
Along with Campus Golf, CM Life co-sponsored an event called Motivated Mitten. Motivated Mitten is a speaker series that features “Michigan-Made” business professionals that became successful through hard work and integrity. The first Motivated Mitten was headlined by Sheldon Yellen, the CEO of Belfor Property Restorations. CM Life co-sponsored this event, which gave our staff the opportunity to network with the speakers and industry professionals who were also in attendance. CM Life is not just a job where we sell ads and sit in an office, CM Life is more than that. We are about networking, building life-long relationships, and helping businesses succeed. I truly believe that through Motivated Mitten and other events, special publications, digital sales, and print publications, CM Life helps teach and produce well-rounded individuals who are ready to take on the advertising industry when they graduate. CM Life has provided me with nothing short of that. Through everything I have done at CM Life, it has been the most incredible journey.
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY