Mobile App Sales Increase Strategy.
2012 v. 2013
Central Michigan Life introduced it’s Mobile App in February 2012. During the course of 2012, we spent most of our efforts building downloads to increase the value of our App to our advertisers. By the fall of 2013, we had more than 3,000 downloads and were able to change our pricing model and add banner advertising to our App. We increased advertiser participation with discounted add-ons to our Campus Cash product, and discounted into multi-media bundles. We sold two advertisers banner positions in rotation on the Mobile App. We increased sales by more than $3,000.
436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
CENTRAL MICHIGAN LIFE
Mobile App Revenues 2012 CLIENT
Start Date
Blue In The Face CMU Bookstore Max & Emily's Bakery S.Silverberg's Jewelers Downtown Discount TOTALS:
11/28/12 8/30/12 11/27/12 11/27/12 11/27/12
End Date
Monthly Charge Yearly Totals
12/31/12 11/30/12 12/31/12 12/31/12 12/31/12 7
30 30 30 30 30
$30.00 $90.00 $30.00 $30.00 $30.00
30
$210.00
2012 Revenue CENTRAL MICHIGAN UNIVERSITY
CENTRAL MICHIGAN LIFE
Mobile App Revenues 2013 CLIENT
Start Date
Ace of Diamonds Auto Lab Car Care Centers Black Tie Tuxedo Big Apple Bagels Blue In The Face CMU Program Board Celebration Cinema Crème de la Crème Cottage Inn Pizza Davi Nails Downtown Discount Eclectic Cliches Evolved Art Forms Eyes First Fast Eddies Halloween Central Hungry Howies Pizza Italian Oven Jet's Pizza Okellys/Wayside/Cabin Oink Papa Johns Pizza Park Place Apts. Rubbles SBX Subway Runners Performance S.Silverberg Taco Boy The Golf Center The Grove The Plate Boutique The Village@Bluegrass Wildside Smoke Shop Timber Creek Apartments Traverse Vision United Apartments TOTALS:
8/26/13 2/7/13 8/26/13 8/26/13 1/1/13 8/26/13 2/4/13 8/26/13 2/7/13 2/4/13 1/1/13 2/7/13 2/4/13 4/16/13 2/7/13 8/26/13 2/7/13 8/26/13 8/26/13 8/26/13 8/26/13 8/26/13 8/26/13 8/26/13 8/26/13 8/26/13 4/1/13 1/1/13 8/26/13 8/26/13 8/26/13 8/26/13 8/26/13 2/7/13 8/26/13 8/26/13 8/26/13
End Date
12/31/13 4/7/13 12/31/13 12/31/13 1/28/13 12/31/13 4/4/13 12/31/13 4/7/13 12/31/13 1/28/13 4/7/13 4/4/13 5/16/13 4/7/13 12/31/13 4/7/13 12/31/13 12/31/13 12/31/13 12/31/13 12/31/13 12/31/13 12/31/13 12/31/13 12/31/13 5/1/13 1/28/13 12/31/13 12/31/13 12/31/13 12/31/13 12/31/13 4/7/13 12/31/13 12/31/13 12/31/13
Monthly Charge Yearly Totals
0 0 0 0 30 0 30 0 0 30 30 0 0 30 0 0 0 0 50 50 0 200 50 0 0 0 30 30 0 0 0 50 50 0 50 50 200
$0.00 $0.00 $0.00 $0.00 $30.00 $0.00 $60.00 $0.00 $0.00 $240.00 $30.00 $0.00 $0.00 $30.00 $0.00 $0.00 $0.00 $0.00 $200.00 $200.00 $0.00 $800.00 $200.00 $0.00 $0.00 $0.00 $30.00 $30.00 $0.00 $0.00 $0.00 $200.00 $200.00 $0.00 $200.00 $200.00 $800.00
22
$3,450.00
2013 Revenue CENTRAL MICHIGAN UNIVERSITY