Prepared: September 3, 2013 August 2013 – August 2015 Media Plan The following plan details the partnership of the Office of Student Media at Kent State University and Portage Community Bank. This plan is a two-‐year contract. Changes to the plan are acceptable, as long as the dollar commitment remains the same. Daily Kent Stater – Banner Advertising Portage Community Bank will run two (2) spot color 6x1 banners in the Daily Kent Stater per week. Ad copy and color may be changed at any time. Ad design is free of charge if required. Ad size is 6 columns (11”) across by 1” deep. Days recommended for banners are Monday and Tuesdays. The Stater is a weekly in the summer months. Investment: $65 per day 15% discount from actual rate Semester # of Weeks # of Days Total Fall 2013 13 26 $1,690 Spring 2014 15 30 $1,950 Fall 2014 15 30 $1,950 Spring 2015 15 30 $1,950 Totals 58 116 $7,540 Daily Kent Stater – Quarter Page Ads Portage Community Bank will run a total of 20-‐quarter page full color ads to run in the Fall, Spring and Summer semesters for both of the contract years. The space is 3 columns (5.437”) x 10.5” and is in full color. Ad copy can be changed for each ad. Recommendations for key run dates: Fall Renter’s Guide Homecoming Graduation/Holiday Spring Renter’s Guide Last Call Orientation First day of Classes Investment: $300 per ad 14% discount from actual rate Total Investment: $6,000 Office of Student Media, Kent State University 205 Franklin Hall, Kent, Ohio 44242 330.672.2586 ph / 330.672.4880 fx ads@ksustudentmedia.com
TV2 -‐ Local Election Coverage Portage Community Bank will receive a minimum of six (:30) commercials during Election Coverage. Two (2) commercials will run per hour. Promotional name mention will also appear in Daily Kent Stater and Record Courier ads. Elections Included: November 2013 May 2014 November 2014 May 2015 The sponsorship also includes two (:30) commercials to run in the special edition of Portage Pulse that will run the hour prior to the Election Show. Portage Pulse is an overview of local politics and issues. Portage Community Bank will be the exclusive financial institution for the broadcast. The Election show runs until results are complete. If coverage is more than 3 hours, commercials will continue at no additional charge. Fall Investment: $400 each Spring Investment: $200 each Total Investment: $1,200 TV2 – Kent State University Sports A minimum of 15 KSU Sports broadcasts including football, men’s and women’s basketball, volleyball, gymnastics and wrestling will be broadcasted on TV2. Gold Package • Promotional mention in Daily Kent Stater ads • Promotional ad slides on TV2 • Live-‐reads on Black Squirrel Radio • Logo on KentStateSports.com and Kentwired.com • Two (2) :30 spots to air in each broadcast (total of 40 spots) • Opening and closing Billboards • Title of one (1) feature -‐ Starting Lineups • Four (4) football and two (2) basketball (men’s & women’s) season tickets Investment per year: $2,600 Total Investment: $5,200 Office of Student Media, Kent State University 205 Franklin Hall, Kent, Ohio 44242 330.672.2586 ph / 330.672.4880 fx ads@ksustudentmedia.com
TV2 – Portage County High School Football Portage Community Bank will sponsor the Kent/Ravenna high school football game broadcasted in its entirety on TV2. Sponsorship includes: • 5 Commercials • 1 Billboard (name mention) using the Sponsor’s tagline and their logo • 2 Live reads (10-‐seconds) • Promotional mention in Daily Kent Stater and Record Courier ads • Complimentary replays of the game • Display Banner ad on PortageCentralTrail.com • 1 Commercial in each Monday night Sports Corner (total of 13) • 1 Commercial in each nightly newscast (minimum of 50 spots) • 1 Commercial in each Friday Night Frenzy (total of 13 spots) Game to be broadcasted: • Ravenna vs. Kent Roosevelt – Friday, September 27, 2013 • Ravenna vs. Kent Roosevelt – tbd, 2014 Investment per game: $600 Total Investment: $1,200 TV2 – Commercial Production TV2 will produce two new commercials for Portage Community Bank with the possibility of a third. Commercials 1 and 2 will be for 2014 and 2015 March Madness. A new script will be written and new footage will be filmed. This cost is only an estimate of work to be done. The cost includes script writing, shooting, production editing, graphic design, DVD duplication, and shipping. Commercial number 3 will possibly occur in September 2014 and will feature the Portage County bands. Investment each: $750* Total Investment: $2,250 *Last year’s cost was $605. The cost above is an estimate. Office of Student Media, Kent State University 205 Franklin Hall, Kent, Ohio 44242 330.672.2586 ph / 330.672.4880 fx ads@ksustudentmedia.com
Kentwired.com – Display Ads Portage Community Bank will run a 728x90 Flash Top Banner ad on kentwired.com for the Fall, Spring and Summer semesters. Portage Community Bank can change ad copy at any time and can link to a web page of their choice. Monthly statistics will be provided. Semester Time Period Investment Fall 2013 September 9 – December 9 $1,000 Spring 2014 January – April $1,000 Summer 2014 June – August $ 500 Fall 2014 September – December $1,000 Spring 2015 January – April $1,000 Summer 2015 June – August $ 500 Totals $5,000 *40% discount from standard rates Transitions Magazine Portage Community Bank will run a full page in Transitions magazine, a publication for first-‐time students and their parents. The magazine is an all-‐inclusive directory of shops, restaurants, financial institutions and includes detailed maps and articles specifically for first-‐time students. The magazine prints every May. Investment per issue: $550 Total Investment: $1,100 Media Plan Summary Plan Notes • Rates remain the same as 2012-‐2013. Some of the rates have decreased due to the two-‐year commitment. • Portage Community Bank has averaged commercial production costs of only $625 per commercial. The estimated cost will most likely come in lower than planned. • High School Football was originally canceled, but may take place. It is included in the plan, but is a pending event. • Additional opportunities will still be presented to Portage Community Bank if they arise. • Ad design is free of charge for all media.
Office of Student Media, Kent State University 205 Franklin Hall, Kent, Ohio 44242 330.672.2586 ph / 330.672.4880 fx ads@ksustudentmedia.com
Fall 2013 -‐ Summer 2014 Media
PCB Investment
Actual Cost
% Discount
$3,640.00
$4,256.00
15%
$3,000.00 $600.00 $2,600.00
$3,427.50 $600.00 $2,800.00
14% 0% 8%
$600.00 $750.00 $2,500.00 $550.00
$600.00 $750.00 $4,125.00 $550.00
0% 0% 40% 0%
Total Investment
$14,240.00
$17,108.50
17%
Type of Run 6x1 Banner Ads Spot Color Quarter Page Ads Full Color Election Shows KSU Sports Portage County HS Football Commercial Production Display ads Magazine Ad
PCB Investment
Actual Cost
% Discount
$3,900.00
$4,560.00
15%
$3,000.00 $600.00 $2,600.00
$3,427.50 $600.00 $2,800.00
14% 0% 8%
$600.00 $1,500.00 $2,500.00 $550.00
$600.00 $1,500.00 $4,125.00 $550.00
0% 0% 40% 0%
Total Investment
$15,250.00
$18,162.50
16%
Type of Run 6x1 Banner Ads Spot Color Quarter Page Ads Full Color Election Shows KSU Sports Portage County HS Football Commercial Production Display ads Magazine Ad
Daily Kent Stater Daily Kent Stater TV2 TV2 TV2 TV2 Kentwired.com Transitions Fall 2014 -‐ Summer 2015 Media Daily Kent Stater Daily Kent Stater TV2 TV2 TV2 TV2 Kentwired.com Transitions Client Signature:
Date:
Office of Student Media, Kent State University 205 Franklin Hall, Kent, Ohio 44242 330.672.2586 ph / 330.672.4880 fx ads@ksustudentmedia.com