Best Ad Manager Emmanuel Loredo
STUDENT NINER MEDIA - UNC CHARLOTTE 9 2 0 1 U N I V E R S I T Y C I T Y B LV D , C H A R LOT T E , N C 2 8 2 2 3 - 0 0 0 1
December 20, 2013
To Whom It May Concern:
I am pleased to nominate Emdmanuel Loredo for the CNBAM Ad Manager of the Year Award.
My name is Sara Karimipour and I’m the Public Relations Manager for Student Niner Media.
Emmanuel, or as many of us call him around the office, Manny, is a junior at UNC Charlotte. Manny started at Niner Media as a sales representative, and through hard work and dedication became the ad manager. Manny and I have worked together very closely on several different projects. He was able to guide me through interviewing and hiring the staff for the newly-formed street team. He was always available to answer questions and provide input on activities and promotions we developed. Most recently, Manny has been especially supportive throughout the planning of our Mobile App Launch Party. He has worked tirelessly so that everything could run smoothly for the event. He is so dedicated that he came in the first week of winter break to work on our party. Together, we approached area businesses and garnered more than 22 gift certificates for give-ways totaling $520, as well as an IPad Air from our on-campus computer store. That’s more than $1,000 in donations to help promote our mobile app. Manny doesn’t just show that he’s dedicated to his work, but he shows that he cares. I have learned a lot from my co-worker, now friend, and I am forever thankful for that. Sincerely, Sara Karimipour
January 6, 2014 To Whom It May Concern: I would like to nominate Emmanuel Loredo for the CNBAM Advertising Manager of the Year award. Emmanuel started his Student Media career as an account executive in January 2012. He obviously was gifted in the sales position as he easily conquered his goals month after month. When it came time for new management, Emmanuel showed no hesitation in stepping up to the task. Emmanuel took the head position and quickly began making improvements to better the sales department and increase efficiency. Emmanuel, to this day, still stands as an impressive and strong leader. Emmanuel has organized weekly meetings in which he emphasizes teamwork and team building. Tim has restructured the sales department bringing in fresh blood; these new sales representatives have successfully sparked new life in the sales department. He consistently has the sales staff focus on the basics and motivates us to do our absolute best. He has found an excellent balance between earning respect as a leader and continuing to learn and seek information to better the department. Emmanuel’s positive attitude and enthusiasm throughout the office is contagious. He communicates strongly with all departments, creates enthusiasm about future plans, and has helped increased readership and excitement about the student newspaper. Beyond training and special projects, Emmanuel is dedicated and spends a tremendous amount of time in the Student Media office. He makes everyone feel comfortable and simultaneously challenged in this professional learning environment. And his accomplishments have not gone unnoticed. He’s been named Employee of the Month twice in the past two years, and he was selected as a CNBAM scholarship recipient in 2012. He is also actively involved with Intramural Sports, his hometown YMCA and the US National Whitewater Center. He’s been involved with the Leaders Club for the YMCA since he was in grade school. He also volunteers for Nineronline, our online site that features original content. Thank you for your consideration, as I know this honor is more than fitting and deserved for Emmanuel. Respectfully, Kelly Merges Assistant Director of Student Media UNC Charlotte
Emmanuel Loredo Personal Management Philosophy UNC Charlotte To understand my management philosophy, one has to understand how soccer and family have both impacted my life. One may think that soccer seems a bit odd to be mentioned in the management philosophy, but it is really quite applicable. I have grown up playing soccer my entire life. We all had to count on each other to do our part if we wanted to win. With out the support of my family I would not have the confidence I have now to even imagine leading a sales team. I have always looked up to my brother; I was able to learn from his successes and his mistakes. Without having him to rely on I would have never been able to mature as fast as I did. I now hope that with the people I meet and work with know that they can count on me to help them when ever they need it. Being the manager of a sales team means that I serve as the captain of my team. I have to make sure to keep them motivated and always available to them. When I started working in Niner Media as an account executive I felt as if I only had my manager to rely on for guidance and support. I have tried my best to also incorporate a feeling of family with my staff. The newer account executives see the more seasoned account executives as mentors and leaders. When I became the ad manager, I instantly knew what changes I needed to make to ensure that the sales team and every individual in the department would be successful. The key word to this is “team.� I lead a sales TEAM, where I expect everyone to give 100 percent if someone is not working to their full potential, the others may carry the team until the issue can be resolved. To make the sales goal for every issue, every sales rep had to make their own individual goal to contribute. This keeps everyone working together and maintains a strong bond. To keep the team spirit going, I motivate my team by rewarding them with incentive programs, social events, and positive reinforcement on a daily basis. To sum it all up, we are a family and a team. We work together to achieve goals by having fun along the way.
JOB DESCRIPTION MARKETING DIRECTOR Student Media Marketing The Director shall oversee all components – production, sales, promotion, and circulation – of Student Media Marketing. Distinguishing Features of the Job: The Director will handle all national advertising, as well as oversee the sales, production, and promotions areas. He/she shall oversee circulation and placement of newspaper racks, which will be placed both on and off campus (within a ten-mile radius). The Director will be the representative from Student Media Marketing on the Media Board. The Director is responsible for generating revenues that meet or exceed budgeted expectations. Responsibilities and Duties within Student Niner Media • Lead by example by maintaining 20 posted office hours weekly between the hours of 8 a.m. and 5 p.m.; if unable to attend work she/he must notify the Marketing Adviser • Hire Creative Director, Sales Manager, Circulation Manager, and Promotions Coordinator • Proactively assess working environment to determine need and/or coordinate with the sales team extra training or development needed • Meets with the production and sales staff in order to make announcements and work out any problems that may arise • Meets weekly with the Sales Manager Senior Sales Coordinator to discuss sales performances, problems, and operations • Will enforce deadlines and clarify policies • Will make sure call sheets are turned in to the Senior Sales Coordinator • Meets weekly with the Media Advisor to report performance of department and discuss staff ideas • Serves as liaison to publication staffs concerning ad placement, deadlines, and problems with space • Works with Advertising Sales Manager Senior Sales Coordinator and Marketing Adviser to determine makegoods • Makes sure marketing staff payroll is finalized by last day of the month • Works with Marketing Adviser to establish using approved rate card • Monitors circulation and evaluates effectiveness • Works with Promotions Coordinator and Creative staff to develop and coordinate publicity, special events, promotions, etc. • Maintains high professional standards and high profile • Works at festivals, award ceremonies, parties, and other events to stimulate interest in Media Marketing in particular and Student Niner Media in general • Makes decisions on controversial ads • Monitors and services trade agreements with Marketing Adviser to promote Student Niner Media, as approved by Marketing Adviser • Coordinates sponsorships/partnerships with campus groups, advertisers, and community, as approved by Marketing Adviser
• Each year works with Sales Manager Senior Sales Coordinator to divide accounts between sales reps • Completes monthly form (self review) to be presented to Media Board Responsibilities and Duties in Training • Responsible for training incoming Marketing Director and preparing the department prior to school starting; • Responsible for selling summer publications and Survival Guides prior to the school year • Conducts training sessions and workshops. These will be held at the beginning of each semester unless otherwise scheduled by the Director • Oversees training and development programs of Media Marketing managers and staff as needed • Serves on Student Media Board as Marketing Department Rep • Determines any departmental policy changes to be presented to Media Board • Develops the budget for Student Media Marketing Required Knowledge, Skills, Experience and Abilities: • Knowledge of policies and procedures of SM Media Marketing and Student Media Board Constitutions; • Knowledge of sales methods, rate structures and budget reports; • Skills in sales, production, promotions, financing and managing department; • Ability to work well with and direct activities of others; • Ability to prepare and present comprehensive reports on the workings of the Marketing Department. • Must be a student currently enrolled at UNC Charlotte; • Must possess and maintain a minimum GPA of 2.5; • Must be in good disciplinary and academic standing with UNC Charlotte • Must have been an employee of Student Media Marketing the semester prior to, as well as the semester of selection; • Must secure nomination of Media Adviser and majority approval of the Student Media Board to serve in accordance with procedures developed for operation of the Media Marketing Dept.
For further information, contact: Kelly Merges, Marketing Adviser, Student Union, UNC Charlotte, Charlotte, NC 28223-0001 Phone 704.687.714036 The University of North Carolina is composed of the 16 public senior institutions in North Carolina. An equal opportunity employer By signing below, I acknowledge that I have read and understand the above job description which outlines the responsibilities as well as qualifications for the position stated. I also understand that by not fulfilling the responsibilities listed above, I can face termination from the position stated.
Signature Date Signature of Supervisor Date
Printed Name
Title
Rev. 2/09 8/11
Printed Name
Title
Actual vs. Goal August through December 2013 $20,000
$19,000 $18,000
$18,000
$16,817
$16,000
$16,764 $15,000
$14,000 $12,000 $10,000 $8,000 $6,000
$7,941
Sales
$6,746
Goal
$5,000
$4,000 $2,000 $0
August
Sept
October
Nov/ December
Total Sales 2012 vs. 2013
$180,000
$159,311
$160,000
$140,000 $128,526 $120,000
$100,000 2012 $80,000
2013
$60,000
$40,000
$20,000
$0
2012
2013
Individual Sales: November, December 2013 Louie
885
1600
2600 2550
Nathan
Goal 3100
Lexi
5009.6
Dylan
3990
House Account
Na/onals
Sales
4600
3594.2
735 0
1000
2000
3000
4000
5000
6000
Emmanuel Loredo
400 Woodlawn Avenue, Belmont, NC 28012 (704)-914-8631 eloredo@uncc.edu
Education University of North Carolina at Charlotte, Charlotte, NC BSBA in Marketing | May 2015 (expected graduation) South Point High School, Belmont, NC Graduated Summa Cum Laude | 2007 - 2011
Work Experience May 2013 - Present | Marketing Director - Student Media Marketing • Lead all training sessions, attended workshops, conferences and retreats • Leads the promotions team, production team and sales team
January 2012 - April 2013 | Senior Sales Coordinator - Student Media Marketing • Maintained current client base and prospected new business • Sold full line of Niner Media products; sold more than $5000 in semester contracts
August 2010 - Present | Dishwasher / Bus Boy / Catering & Special Events- Rivers Edge Bar & Grill • Maintain a clean eating environment for patrons
September 2007 - December 2012 | USFF Soccer Referee - State of North Carolina
• Responsible for refereeing classic, challenge, and recreational level games for participants ages 18 and under
Community March 2010 - 2011 | Recreational Soccer Coach - Belmont, NC Parks and Rec Department • Coached recreational soccer team for children ages 5-9
August 2005 - Present | Leaders Club - YMCA
• YMCA afterschool program, summer camp, and other duties • Currently advising teens in the program
August 2004 - 2011 | Alter Server - Queen of Apostles Catholic Church • Alter Server • Volunteer with the Youth Group for food drives and collecting other donations
Achievements • • • • • • •
2013 Student Niner Media Spirit Award 2013 Student Niner Media Marketing MVP Student Niner Media Employee of the Month (Jan. 2013) Received the Student Niner Media Ruby Sales award for spring sales totaling more than $6500 Selected to attend SUN and CNBAM conferences Awarded CNBAM scholarship to attend conference Nominated for Honor Leader at Blue Ridge Leaders School
References Kelly Merges
Assistant Director - UNC Charlotte Niner Media (704)687-7136 | klmerges@uncc.edu
Molly D’Avria Director | YMCA (704)822-6678
NAUGHTY OR NICE SAL E S I NC E N T IV E
Student Media Productions at The University of North Carolina at Charlotte awards
Emmanuel Loredo Media Marketing Most Valuable Staffer Niner Media Marketing Adviser
April 27, 2013
2013 Spirit AWAR D
Emmanuel Loredo
UNC Charlotte Student Media recognizes
this month of April, 2013
EMERALD CLUB $15,000 30,000 THIS AWARD IS PRESENTED TO THE NINER TIMES ADVERTISING ACCOUNT EXECUTIVE WHO HAS SOLD THE MOST ADVERTISING FOR THE 20122013 YEAR.
THIS AWARD IS PRESENTED TO
EMMANUEL LOREDO
EMMANUEL LOREDO
APRIL 27, 2013
APRIL 27, 2013 _______________________
_______________________
STUDENT MEDIA MARKETING ADVISOR KELLY MERGEŠ
MARKETING DIRECTOR VINCE FREEMAN
_______________________
_______________________
STUDENT MEDIA MARKETING ADVISOR KELLY MERGEŠ
MARKETING DIRECTOR VINCE FREEMAN