Sales Strategy for a Special Section
Campus Cash 436 Moore Hall • Mt. Pleasant, MI 48859 (989) 774-3493 • advertising@cm-life.com
CENTRAL MICHIGAN UNIVERSITY
CM LIFE has published Campus Cash for more than 25 years. About 7 years ago, a national company came into the market utilizing CMU students as interns and producing larger books. We’ve been fighting back ever since. We chipped away at rates and reinforced buying “local”. This year we really wanted to get out early and make a dent in their sales. There were four-phases in the strategy for sales of our Campus Cash product in the Fall of 2013: 1) Create a product that people wanted to use by improving the appearance and content. Research other products in the marketplace and do it better. Increase the volume of advertisers in the product and analyize the existing offers to make sure they are competitive with other coupon books in the marketplace. Produce a book that users feel is better. 2) Improve on the number of sales calls we are making for the product. Are we seeing everyone on our account lists, or just the clients who ran last year? To increase the sales we need to increase the volume of people we see. And we needed to get out before they did. 3) Analyze the pricing structure to maintain competiveness. 4) Create an incentive program for the account executives. In analyzing the product, we determined we needed to step up our game in design and paper stock. We moved to a glossy card stock cover in full color. (Previous years were black ink on green paper). We added the CMU logo to the front of the book to “own” the rights as the official CMU book. We added limited, special gold stock paper for advertisers to upgrade to ( or use as leverage to close a client). We added a trivia game to the book, tying in the CMU Football team. This again, was to own the CMU brand. To improve sales calls, we created a spreadsheet of every advertiser who had ever run a coupon in our books over the last 5 years. We then added every advertiser who had run in the competitors product over the last two years. We also looked at direct mail coupon packages in our market place for leads, and added those to our list. By the time we were finished we had more than 150 clients on the list for potential sales. If any of these clients were not assigned to account executives, we assigned them. At this time, spec ads were prepared for our book, being careful to make sure the offers in our book were equal to, or better than the competitors. In analyzing the pricing, we decided to increase the price of each coupon by $20 (still well below our competitors book), but then offer a “Buy 2, Get 1 Free” option. We also created an option for adding coupons to our mobile app “Deals” section. Incentive program. The account executives worked on this over the summer, and earned 20% of every thing they sold, plus a $100 bonus for exceeding our $10,000 goal for the Fall book. The Results: 14 more advertisers; +$2,469, +31% and a quality product. But most importantly, we beat our competitors out the door to most of our advertisers. The national company’s book was smaller than ours for the first time ever!
Strategy
CENTRAL MICHIGAN UNIVERSITY
CAMPUS
•
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Central Mich BOOK is ba igan Life’s popular CA ck MPUS CASH distributed for its exciting 26th COUPON ye th events includ roughout the school ar! These books are ye distributed ing Main Stage. In ad ar on campus and at to numerous dition, Camp Pleasant. us tourist locat ions throug Cash is hout Mt. These valua ble money saving coup introduce yo on ur business to new stude books will nts and sta ff at
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gives you on e monthly mo coupon in BOTH bo ok bil gust. 50% sav e APP! Billed $360 in s, PLUS the January and ings on the APP. Au-
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BENEFITS/ DETAILS: Book DIST RIB
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$320 1-Pa ge in 2 bo oks $640 2-Pa ges in 2 bo oks BUY 2, GE T 1 FREE! Special
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Buy 2 pages Get 1 Free!, KEE PY & W OUR M O ORK ING NEY LO FOR C YOU AL !
The ORIGIN A campusca shcoupons L • .com
436 Moore Hall • CMU • Mt. Pleasa nt •
(989) 774-34 93
• Fax (989)
www.cm-l
774-7805 • EMAIL:
ife.com
advertising@ cm-life.com
Sales Flyer CENTRAL MICHIGAN UNIVERSITY
sity of Michigan-Ann Arbor, The New York Times and Washington Post. Although the Mount Pleasant area is also home to The Morning Sun, Westendorf said local papers have changed. “I’m a newspaper guy, and I know what local news-
CORRECTIONS Central Michigan Life has a longstanding commitment to fair and accurate reporting. It is our policy to correct factual errors. Please e-mail news@cm-life.com. © Central Michigan Life 2013 Volume 94, Number 59
Mann, a Redford senior, said he welcomes the second paper and the level of competition that comes with it. “There’s always been the idea thrown around that CM Life should have competition, and I’m not against that,” McMann said. “I’m a competitive guy, and I fully
IT’S LIKE
Not
How I learned to love Big Brother I used to be vehemently opposed to surveillance cameras. I didn’t like the thought of Big Brother watching me traipsing around and scratching my nether regions. Whenever I noticed a camera in a grocery store, I made sure to extend my middle finger in its general direction, or at least offer it my best mischievous grin. But now, I’m too wise to fight the all-seeing eyes in the sky.
CAMERAS | CONTINUED FROM 1B Though the police department doesn’t get to decide exactly where the cameras go and how many there will be, the university follows their suggestions well, according to Yeagley. “My experiences have been that we will make recommendations, and, on certain occasions, they may cut back or not follow all the recommendations, but they have never ignored them,” he said. “The university has been very receptive to fulfilling all of the recommendations we have made, and they have followed all of our recommendations to date.” As an example, Yeagley said if the department recommends 100 cameras, the university will usually fulfill or come close to fulfilling that suggestion. He admitted more cameras would not totally stop crime on campus, but they would have a part in deterring crime. “Some people understand there are cameras, so they won’t commit crimes in those areas,
JOB FAIR
1208 S Mission Street Wed. February 13th, 12pm-5pm Applications, Resumés, & Interviews
university@cm-life.com
CAMPUS CAMERAS Being Broke...
2B || Wednesday, Feb. 20, 2013 || Central Michigan Life
Jeremy Ball Columnist
AND PUB
Westendorf said Lennox, who he says is no longer employed by him, is a longtime friend but will not have a hand in the product.
cm-life.com
[VIBE]
In fact, I heartily welcome the digital zooming lenses into my life. According to a recent Central Michigan Life article, Central Michigan University has spent $250,000 over eight years on 546 surveillance cameras, and it’s nice to know someone or something is watching out for me, even if it’s in a detached, digital manner. Of course, some people are uneasy at the prospect of being filmed. I’m talking about people who believe surveillance cameras violate their privacy rights. These people might say, “I’m not doing anything wrong, so why should I be watched like I’m about to commit a crime?” But this perspective assigns surveillance cameras some sort of agency. Cameras don’t possess any powers to make evaluative judgments about people, and if a person isn’t doing anything wrong, why should he or she care whether or not he or she is being recorded? If a noteworthy event unfolds, a surveillance camera will be in place to capture it. The footage can be used to identify a wrongdoer, and everyone is safer and happy. Conversely, if nothing unfolds, chances are
your uneventful stroll through a parking lot will be overwritten by subsequent footage. As Americans in a postOrwellian world, people tend to assign malevolent intentions to parties responsible for surveillance. Yet, few of us object to being taped at banks, convenience stores and other areas prone to crime, because we believe the cameras there are necessary. In light of recent events at CMU and in our community, surveillance cameras on campus should be viewed in the same light; tools necessary for our safety. In a Monday CM Life article, CMU Police Chief Bill Yeagley stated he views the cameras as “wonderful investigative tools,” and CMU’s Vice President of Information Technology Roger Rehm said he believes the presence of surveillance cameras helps to deter crime. So, go ahead and film me, CMU. I have nothing to hide, and I appreciate the proactive steps in making the campus a safer place. To those who are paranoid about surveillance cameras on campus, I suggest you reexamine what exactly it is you’re afraid of.
because they don’t want to get caught,” he said. “I know from experience the cameras have that impact, and when people know they are on camera, they might not commit a crime.” More cameras might seem like more security, but Yeagley said the cameras are not monitored by somebody every hour of the day. “I don’t want people to think we have all these cameras on campus, and we have someone assigned to watch what’s going on every day of the week,” he said. “That is simply not the case. I don’t want to give people a false sense of security.” Planning for new cameras isn’t completely the police department’s job; the IT department is also involved with planning where new cameras will go. “We sit in on the building planing meetings. Typically, what happens for cameras is that we work between the building owner, the person in charge of the building project and the police to figure out what are we doing, where do the cameras go and how (to) set it up,” Rehm said. “That’s our role in this entire process.”
Rehm said since many PARTICIPATING BUSINESSES cameras are installed late in the building process, it isn’t • Intimate Ideas • Eclectic Cliches & • Campus Dining/ • Adam’s unusual forRepair the IT department • Italian Oven Novelties Papa Johns Auto to have few details about a• Campus Dining/ • Kaya Coffee • Evolved Artforms • Autolab • Krapohl Ford Tattoo Quiznos Sub • Bennigan’s project until the buildings are • Lil Chef • Eyes First • Campus Salon • Big Apple Bagel near completion. • Los Aztecas • Fast Eddies • Celebration Cinema • Big Boy The university has shown its • Massage Central • GiGi Nails • Chippewa Lanes • Biggby commitment • Christ The King Church • Habitat for Humanity • Maui Tanning • BioLife to security cam• Max and Emily’s ReStore Clean Scene eras • byThe Bird installing more than• 500 • CMU Cellular Services • Harry’s Bargain Books • Maxfields/The Depot • Blue Gator cameras in the last eight years. • McClaren Fitness • Hot Yoga • Cottage Inn Broadway Bistro At a • • price of $500 per camera, • Morey Courts • Hungry Howies • Créme de la Créme BTan the current camera inventory • MP Discovery • Hunter’s Ale House • Davi Nails • Campus Dining/ plus support to date• Dharma Mojo Museum • I Uncuff Bail Bonds Einstein system Bros. Bagels • Mrs. Powers Agency • Campus Dining/ has cost roughly $500,000,• asDog Central Psychic Readings • Image Sun Doozie’s Java City previously reported by CM• Life. Cameras are scattered across campus in locations such as the Bovee University Center, Park Library, parking lots and academic buildings. Yeagley said the camera system is working well. “It depends what people believe the camera’s jobs are. From my perspective, they are absolutely doing their job,” he said. “Their job is two-fold: One is to provide forensic evidence after an event has occurred. The other job they do is make people think twice about committing a crime.”
Proposed areas for new cameras
Approx. 25 cameras
BUT NOT REALLY!!
Alright, maybe Campus Cash won’t keep you from being broke, but it will at least help you save a few bucks. You can find savings from these local businesses three convenient ways:
COUPONS IN PRINT
Campus Cash Booklets available at CM LIFE rack locations on campus and in the community.
COUPONS ONLINE
Print out your favorites 24/7/365 at www.campuscashcoupons.com
COUPONS ON YOUR PHONE
Download the CM LIFE app and redeem specials at your favorite business.
• • • • • • • • • • • • • •
Muffler Man O-Ink Pisanellos Pixie Pizza King Poole Chiropractic Qdoba Riverwood Runners Performance Footwear & Apparel Salon 3Twelve Seung Ni Shear Magic Sinister Productions Sky Salon
• Taco Boy • Tazeh Mediterranean Grill • Tropical Smoothie Cafe • Tuffy Auto Service • University Events • United Apartments • Upper Cuts • Water Works • Whitford Chiropractic
university@cm-life.com
campuscashcoupons.com
Note: Approximate location of cameras not to scale
IT’S LIKE
Real Money!
choose from, there were three different awards: one grand award, two juror awards, five merit awards and six honorable mentions. The jurors chose two juror awards of $100, one fitting the fine arts category and the other fitting the graphic designs. Ortonville
6A || Wednesday, Feb. 6, 2013 || Central Michigan Life
ground, signifying the drop. “Submitting this piece was probably one of the best ways for it to get seen, and hopefully someone will want to buy it,” Hoffman said. studentlife@cm-life.com
By Adriana Cotero Staff Reporter
The social progress the black community has seen over history was the subject of Yesterday’s Soup and Substance event at the Bovee University Center. This discussion brought in an audience of nearly 30, mostly comprised of students. Free and open to the public, Soup and Substance hosted four panel members who fostered discussion on the fight for equality in recent decades. “The point of today’s event is bridging the gap; to see how far we have really come,” Multicultural Academic Student Services Assistant Director D’Wayne Jenkins said. “We (discussed) how far the African-American community has come since the Civil Rights Movement.” The panel ranged in age and perspective and composed of Jeannie Jackson, director of the Office of Civil Rights and the Institutional Equity, LaShonda Fuller, counseling and special education department assistant professor, Marceil Davis, Pathways to Academic Student Success Academic Adviser, and Central Michigan University NAACP Chapter President Perry Watkins, a
SHARED | Kezar and MacTaggart will return to CMU on Feb. 22 to present their findings and advice in an open panel in French Auditorium. Prior to visiting Mount Pleasant, the duo has been forwarded various documents from the SGCC and previous committees. Upon completion of the final panel, the recommendations made by Kezar and MacTaggart will be displayed for the community.
CONTINUED FROM 3A Katie Murphy was one of about 100 to watch the play and said she appreciated the tale of unity. “You never hear about the Harper Ferry raid. It was interesting to learn
“This play shows how true change can’t come without a collaboration of efforts of both racial groups,” Johnson said. Coleman sophomore
SMOKING | CONTINUED FROM 3A
BUT NOT REALLY!!
COUPONS IN PRINT COUPONS ONLINE
COUPONS ON YOUR PHONE
“The speakers are speaking about shared governance in a very CMU-oriented context,” Therrell said. “They’re pretty familiar with the CMU context, and part of their mission is drafting some brief recommendations based on their conversations with CMU folks.” Planning for the series began last semester. Although Therrell said there have been four major attempts over the last 20 years to move forward with shared governance at CMU, he believes this attempt is distinctive. “I think it’s unique to
Java City • Campus Dining/ Papa Johns
• Campus Dining/ bring in two speakers on Quiznos Sub this topic at the same time,” he said. “I think the committee has identified pretty clearly that the issue (in the past) was in monitoring and maintaining the momentum for shared governance.” The SGCC is an ad hoc committee, meaning it has been formed for a temporary objective before being dissolved. Therrell said shared governance is proposing a standing committee to keep from allowing focus and communication to slip as time goes on.
• Evolved Artforms Tattoo • Eyes First • Fast Eddies • GiGi Nails
• • • • •
Los Aztecas Massage Central Maui Tanning Max and Emily’s Maxfields/The Depot
GRADUATE |
Center, which works with veterans, active members of the military and spouses and dependants of soldiers. “The (CMU) administration has been very friendly, and the Veterans’ Resource Center is willing to help,” Charkowske said. Hancock said hurdles should be cleared away for non-traditional students so they can focus on academics and graduation. “I’d like to see it where we hold strong to both traditional and non-traditional students,” she said.
Campus CASH Steve Rellinger, director of the Veterans’ Resource Center, said CMU has a 40-year history of working with veterans, who identify as non-traditional students, when they decide to enroll in classes. “Veterans aren’t asking for any special consideration,” Rellinger said. “They’re just asking for understanding of where they’ve been.” The Veterans’ Resource Center provides training
university@cm-life.com
to faculty and staff so they can understand the mindset of the veteran. “We’ve built partnerships with all departments on the administrative and academic side,” Rellinger said. Corey Charkowske is a veteran and an on-campus student. The Ypsilanti senior spent four-and-a-half years in active duty and is pleased with the resources CMU provides to veterans. He takes advantage of
campuscashcoupons.com
cm-life.com
university@cm-life.com
IT’S LIKE
Winning the Lottery...
BUT NOT REALLY!!
BUT NOT REALLY!!
Yes, we are slightly exaggerating. Campus Cash isn’t real money, but it will save you some real cash for something else.
Ok, so Campus Cash isn’t exactly like winning the lottery, but it will at least help you keep a few extra dollars in your pocket.
You can save some pennies from these local businesses three convenient ways:
You can gather up the savings from these local businesses three convenient ways:
COUPONS IN PRINT
Campus Cash Booklets available at CM LIFE rack locations on campus and in the community.
COUPONS ONLINE
Print out your favorites 24/7/365 at www.campuscashcoupons.com
Print out your favorites 24/7/365 at www.campuscashcoupons.com
COUPONS ON YOUR PHONE Download the CM LIFE app and redeem specials at your favorite business.
COUPONS ON YOUR PHONE Download the CM LIFE app and redeem specials at your favorite business. PARTICIPATING BUSINESSES
PARTICIPATING BUSINESSES • Eclectic Cliches & Novelties • Evolved Artforms Tattoo • Eyes First • Fast Eddies • GiGi Nails • Habitat for Humanity ReStore • Harry’s Bargain Books • Hot Yoga • Hungry Howies • Hunter’s Ale House • I Uncuff Bail Bonds Agency • Image Sun
• • • • • • • • • • • • •
Intimate Ideas Italian Oven Kaya Coffee Krapohl Ford Lil Chef Los Aztecas Massage Central Maui Tanning Max and Emily’s Maxfields/The Depot McClaren Fitness Morey Courts MP Discovery Museum • Mrs. Powers Psychic Readings
• • • • • • • • • • • • • •
Muffler Man O-Ink Pisanellos Pixie Pizza King Poole Chiropractic Qdoba Riverwood Runners Performance Footwear & Apparel Salon 3Twelve Seung Ni Shear Magic Sinister Productions Sky Salon
• Taco Boy • Tazeh Mediterranean Grill • Tropical Smoothie Cafe • Tuffy Auto Service • University Events • United Apartments • Upper Cuts • Water Works • Whitford Chiropractic
Campus CASH cm-life.com
• Runners Performance • Whitford Footwear & Apparel Chiropractic • Salon 3Twelve • Seung Ni CMU’s Veterans’ Resource • Shear Magic
CONTINUED FROM 3A
COUPONS ONLINE
• Campus Dining/ Papa Johns • Campus Dining/ Quiznos Sub • Campus Salon • Celebration Cinema • Chippewa Lanes • Christ The King Church • Clean Scene • CMU Cellular Services • Cottage Inn • Créme de la Créme • Davi Nails • Dharma Mojo • Dog Central • Doozie’s
cm-life.com
“Side effects of smoking that are commonly seen include elevated blood pressure, chronic cough, shortness of breath, yellowing of the teeth and nails and even increased skin wrinkling.”
With the survey distributed via email to students, faculty and staff, Hella said Alex Corcoran, Central Michigan Health Park physician the workgroup is hoping to get a significant response to see how policies at CMU Park Physician Alex anymore, at least from might change in the future. Corcoran said the United what I see,” she said. “I Well, maybe be wrong. But Service Campusreally Cashdon’t cannotice helppeople “We’re not... hoping that to usewould the States Preventative information to inform us as Task Force ruled smoking smoking around campus.” your we money a little further.tobacco You as can catch the saving from these reviewgo various options the single-worse Rochester senior Jeff and recommendations that behavior that contributes Hickey said strengthening localtobusinesses in three convenient might be made,” Hella said. overall morbidity and the smokingways: policy would According to Americans mortality. create a healthier campus for Nonsmokers’ Rights, “Side effects of smoking environment. the number of U.S. colthat are commonly seen However, although a leges and universities with include elevated blood good idea, Hickey said he 100-percent smoke-free pressure, chronic cough, doesn’t see students abidCampus Cash Booklets available at rules CM LIFE and tobacco-free campus shortness of breath, yeling by the and isn’t policies has increased dra- rack locations on campus andsure in the community. lowing of the teeth and CMU would be able to ZACK WITTMAN/STAFF PHOTOGRAPHER matically from 110 in April nails and even increased enforce the policy. Central Michigan University Director of Civil Rights and Institutional Equity Jeannie 2008 to 825 in October skin wrinkling,” he said. “I feel like, either way, Jackson, left, Counseling and Special Education Assistant Professor LaShonda Fuller, 2012. “It increases your risk for people are going to smoke CMU Academic Adviser Marceil Davis, and CMU NAACP Chapter President Perry WatCurrently, 17 percent of heart disease, Chronic on campus. There’s not Printcolleges out your favorites 24/7/365 at www.campuscashcoupons.com kins discuss civil rights during the Soup and Substance event Tuesday afternoon in all universities and Obstructive Pulmonary much you can do unless the Rotunda room at the Bovee University Center. are 100-percent smoke-free Disease and cancer.” they have people patrolor tobacco-free, includIn an effort to reduce ling,” he said. “There’s Sicklerville junior. the culture, experiences and ing at least 22 institutions deaths and human health no sense enforcing rules Jackson, who had firstreally listen and share.” in Michigan, such as the the redeem U.S. Departpeople won’t actually abide Download the CM LIFEcosts, app and specials at your favorite business. hand experience in the Civil Watkins expressed concern University of Michigan, ment of Health and Human by.” Rights Movement, called for that the importance of acOakland Community ColServices created the TFCCI Enforcing the policy black history to be shared knowledging and celebrating lege, Lansing Community to promote and support the is an issue Hella said has and celebrated. history is lost on many people PARTICIPATING BUSINESSES College and Northwestern adoption and implementabeen addressed differently “I have seen the lynching, today. Michigan College in Tration of tobacco-free policies. at each institution, dependsegregation, African-Amer“The fight has gone down, • Adam’s Auto Repair • Campus Salon • Habitat for Humanity • McClaren Fitness • Sinister verse City. Despite the popularity of ing on the culture and what icans not being able to vote, because, in my generation, we • Autolab • According Celebration Cinema ReStore • Morey Courts Productions to the TFCCI, the policy, some students fits. Policies range from and I had a personal relaare misinformed,” Watkins • Bennigan’s • Chippewa Lanes • Harry’s Bargain Books • MP Discovery • Sky Salon tobacco is the leading• Hot Yoga feel there isn’t a need to trusting students and factionship with Rosa Parks,” said. “We also tend to think • Big Apple Bagel • Christ The King Church Museum • Taco Boy cause of premature and Big Boy • Clean Scene • Hungry Howies Mrs. Powers • Tazeh change the • current rules. ulty to abide by the rules to Jackson said. “For me, the that (the general• knowledge preventable death through• CMU Cellular Services • Hunter’s Ale House PsychicNatalie Readings Mediterranean Macomb senior police handingGrillout tickets passion is still there for black of black history)• isBiggby nonexis• BioLife • Cottage Inn • I Uncuff Bail Bonds • Muffler Man • Tropical out the world. Nako said she doesn’t see to violators. history. We need to keep the tent now, but it does exist; it • The Bird • The Créme de la Créme Agency • O-Ink Smoothie Cafe 2012 Surgeon Genan issue with the current The smoke-free policy passion and keep fighting. We is just more subtle. We need • Blue Gator • Davi Nails • Image Sun • Pisanellos • Tuffy Auto Service eral’s Report showed 99 smoking policies. survey will be open until pass a lot of things around to take the time • toBroadway Bistro appreciate • Dharma Mojo • Intimate Ideas • Pixie • University Events percent of smokers begin BTan • Dog Central • Italian Oven “I think it• should Pizza Kingstay • United Feb. 22. on the Internet: jokes, emails this and become• aware.” • Campus Dining/ smoking • Doozie’sand using tobacco • Kaya Coffee • Poole Chiropractic Apartments the way it is. I really don’t and pictures. Why not pass Einstein Bros. Bagels by • the Eclectic Cliches & • Krapohl Ford • Qdoba • Upper Cuts age of 26. think it’s a big problem university@cm-life.com on the history? Talk about studentlife@cm-life.com • Campus Dining/ Novelties Michigan Health • Lil Chef • Riverwood • Water Works Central
COUPONS IN PRINT
Adam’s Auto Repair Autolab Bennigan’s Big Apple Bagel Big Boy Biggby BioLife The Bird Blue Gator Broadway Bistro BTan Campus Dining/ Einstein Bros. Bagels • Campus Dining/ Java City
studentlife@cm-life.com
ATM Machine Broke
Campus Cash Booklets available at CM LIFE rack locations on campus and in the community.
• • • • • • • • • • • •
“It shows how there were whites that stood up for the cause to free the slaves. It was a great way to bring everything together and learn about it through a play near the end of Black History Month.”
IT’S LIKE THE
[NEWS]
Soup and Substance panel focuses on the importance of black history
CONTINUED FROM 3A
Campus CASH cm-life.com
Coordinator of Exhibits and Projects Janet Danek, who judged graphic designs. The gallery accommodated about 200 guests and 85 art pieces submitted by 54 students. Alongside Gochenour was intern and Okemos senior Karley Hoffman, who helped organize
campuscashcoupons.com
• • • • • • • • • •
Adam’s Auto Repair Autolab Bennigan’s Big Apple Bagel Big Boy Biggby BioLife The Bird Blue Gator Broadway Bistro
• BTan • Campus Dining/ Einstein Bros. Bagels • Campus Dining/ Java City • Campus Dining/ Papa Johns • Campus Dining/ Quiznos Sub • Campus Salon • Celebration Cinema • Chippewa Lanes • Christ The King Church • Clean Scene • CMU Cellular Services
• • • • • • • • • • • • • •
Cottage Inn Créme de la Créme Davi Nails Dharma Mojo Dog Central Doozie’s Eclectic Cliches & Novelties Evolved Artforms Tattoo Eyes First Fast Eddies GiGi Nails Habitat for Humanity ReStore Harry’s Bargain Books Hot Yoga
• Hungry Howies • Hunter’s Ale House • I Uncuff Bail Bonds Agency • Image Sun • Intimate Ideas • Italian Oven • Kaya Coffee • Krapohl Ford • Lil Chef • Los Aztecas • Massage Central • Maui Tanning • Max and Emily’s • Maxfields/The Depot • McClaren Fitness • Morey Courts
• MP Discovery Museum • Mrs. Powers Psychic Readings • Muffler Man • O-Ink • Pisanellos • Pixie • Pizza King • Poole Chiropractic • Qdoba • Riverwood • Runners Performance Footwear & Apparel • Salon 3Twelve • Seung Ni • Shear Magic
• Sinister Productions • Sky Salon • Taco Boy • Tazeh Mediterranean Grill • Tropical Smoothie Cafe • Tuffy Auto Service • University Events • United Apartments • Upper Cuts • Water Works • Whitford Chiropractic
Campus CASH cm-life.com
campuscashcoupons.com
The Campus Cash ad campaign features all the businesses in the book, and a reminder to where they can go to get more coupons.
Ad Campaign CENTRAL MICHIGAN UNIVERSITY
We utilize Facebook and Twitter to promote each coupon in the book. We do one a day through the semester until all businesses have been featured. We also promoted the Trivia Contest for the i-Pad giveawy on Facebook and Twitter.
Social Media
CENTRAL MICHIGAN UNIVERSITY
Campus Cash has it’s own dedicated website. Clients can click on the book or the tabs at the top of the page to get the coupon they want to redeem. This site helps us compete with the larger circulated book, as readers can print them out after they run out of the print version. Our mobile app add-on allows advertisers to update new coupons anytime during the semester, or offer last minute deals.
Website & Mobile
CENTRAL MICHIGAN UNIVERSITY