da 2013-14 Updated Rate Card.indd 1
The Daily Athenaeum Media Kit 2013 - 2014
10/1/2013 10:23:58 AM
Our Story
Our Publication Dates REGULAR DA
REGULAR DA / SPECIAL SECTION
AUGUST 2013
SEPTEMBER 2013
S M T W T F S
4
5
6
7
1
2
3
8
9 10
8
Our Staff
9
Pamela Dodson
Accounting Manager
2013-14 Updated Rate Card.indd 2
Advertising & Marketing Manager
Chris McElroy
Classified Manager
Student Business Manager
Jami Christopher
Multimedia Systems & Outreach
Asst. Student Business Manager
Roy Bate
Distribution & Recycling
10 11 12
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27 28 29 30 31
DECEMBER 2013
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JANUARY 2014
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MARCH 2014
APRIL 2014
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MAY 2014
Director
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JUNE 2014
S M T W T F S
Sallie Gardner
8
22 23 24 25 26 27 28
2
Valerie Bennett
7
13 14 15 16 17 18 19
FEBRUARY 2014
Joanne Hunt
6
15 16 17 18 19 20 21
9
Alan Waters
10 11 12 13 14
S M T W T F S 1 2 3 4 5
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S M T W T F S
In May 1994, The Daily Athenaeum moved into their current location at 284 Prospect Street. Over 100 students publish the paper Monday - Friday, and deliver them to over 300 locations throughout the University and Morgantown community.
OCTOBER 2013
S M T W T F S 1 2 3 4 5 6 7
NOVEMBER 2013 In November 1887, the first issue of The Athenaeum, a student literary publication, circulated. It became The Daily Athenaeum newspaper in 1933.
SPECIAL SECTION ONLY
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S M T W T F S 1 2 3 4 5 6 7
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JULY 2014 S M T W T F S 1 2 3 4 5
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Deadline Run Date Welcome Home........................................... Aug. 8.......................Aug. 16 Half Price....................................................... Aug. 14...................Aug. 19-23 Fall Family Weekend................................Oct. 2.........................Oct. 4 Halloween......................................................Oct. 23................. Oct. 28 & 30 Veteran’s Day..................................................Nov. 6........................ Nov. 11 Living Guide................................................. Nov. 20.......................Dec. 3 Finals Half Price..........................................Dec. 4........................Dec. 10 Welcome Back..............................................Jan. 3.........................Jan. 8
Deadline Run Date Valentine’s Day............................................ Feb. 5.................... Feb. 11 & 13 Spring Rec. & Health............................... Feb. 19....................... Feb. 24 Big 12..................................................................Mar. 4........................Mar. 7 NCAA Bracket................................................Mar. 4.......................Mar. 18 Week of Honors.........................................Mar. 27........................Apr. 2 Half Price.......................................................Apr. 24...................... Apr. 28 Graduation....................................................May 6........................May 9 Mountaineer Survival Guide.............May 22......................May 29 10/1/2013 10:25:02 AM
Our Customers
“The DA is an informative college newspaper. It not only contains up to date information about what’s happening on our college campuses, but as an apartment owner, it is an excellent place to advertise. The staff is very professional and accommodating. We are blessed to have such a publication.” Gene J. Perilli, II, - Perilli Apartments
“The DA has always been extremely helpful and easy to work with when it comes to our social marketing and spreading our message. Most importantly, it is a great way to reach college students. Our campaign evaluations consistently show that putting our ads in The DA is one of the most effective ways to reach our target audience.” Todd Crimmel, Marketing & Communications - WellWVU
“The Daily Athenaeum has been instrumental in helping West Run Apartments communicate with WVU students. Each year when students look to find a new place to call home they trust in The DA to bring them quality housing options. We truly value the relationship between West Run and The Daily Athenaeum.” Anna Long, Director of Marketing and Sales - West Run Apartments
“We love serving the students and families of West Virginia University. Advertising in The DA has been a very effective means of getting the message out as to what we do and how we can be of service. The DA staff is always professional and knowledgeable. We value our relationship with The DA!” The Cupcakerie
“Working with The Daily Athenaeum has been a wonderful experience. Over the past few years we have advertised more and more with The DA. This is largely due to the relationship we have formed with our account representative. Our advertising and account representative has been such a pleasure to work with; she has upped my expectations for all other reps I encounter! Everyone at The DA does such a great job ensuring that The Elegant Alley Cat is advertised with exactly the ad I have in mind every single time. The DA staff make sure we are 100% satisfied before any ad goes to print. The staff these past few years has really been on top of their game; they work very hard for their clients. In the past few years The DA has consistently gone above and beyond. I could not ask for anything more. There is no better way to reach the ever-growing WVU student population and I would recommend advertising with The DA to every small business looking to bring in more student customers.” The Elegant Alley Cat
2013-14 Updated Rate Card.indd 3
Our Readership
• WVU Profile - 29,707 students; 1,647 international 52% from WV/48% from out-of-state. • In 2012, WVU provided over $380 million in grants, loans, work study, and scholarships. • Each year, WVU awards over $5 million in scholarships to over 2,500 first-year students from West Virginia and around the country (even those from 2,000 or more miles away). • Student Profile - The average WVU freshman had a 3.36 high school GPA, a composite 1045 SAT (math and critical reading), and/or a 23.6 ACT score. • Over 600 employers recruited on campus in 2012. • WVU employs 5,760 full-time and 2,666 part-time faculty and staff positions. • Sixteen faculty members have been named Carnegie Foundation Professors of the year. • 185,000 worldwide alumni. • The Mountaineer Parents Club, with more than 22,000 members in clubs across the state and nation, fosters success by connecting parents and family members with the student experience.
Our Market Area
• Morgantown, W.Va., population 28,654, was rated “No. 1 Small City in America” by BizJournals.com for its exceptional quality of life. • The WVU campus’ mix of historic and modern facilities includes 189 buildings on 1,099 acres. Ten main campus buildings are located on the National Register of Historic Places, and WVU operates eight experimental farms and four forests throughout the state, in addition to WVU Jackson’s Mill State 4-H Camp and Lifelong Learning Center near Weston. • The Daily Athenaeum is the 11th largest circulation newspaper in WV. • Based on a recent market summary, the highest household annual expenditures were in the following categories: Apparel, Education, Utilities, Housing, Entertainment, Food and Beverages, Health Care, Health Care Insurance, Mortgage Interest, Transportation Costs, Used Vehicle Purchases and Gasoline. • Forbes Lists rankings: #23 Best Small Places for Business and Careers; #81 in Cost of Doing Business; #4 in Job Growth; #28 in Education. *2013-2014 GRADUATE VIEW BOOK *2013-2104 VIEWBOOK *Forbes-Forbes.com * www.demographicsnow.com
10/1/2013 10:25:04 AM
Open / Group Rates
$ 12.65....................................................................................Local Open - National $9.11........................................................................................Non-Profit - Campus $7.29.........................................................................Student Club Organization
Contract
100”.....................................................................................................................$10.36 250”.......................................................................................................................$9.75 375”.......................................................................................................................$9.42 500”...................................................................................................................... $9.09 750”.......................................................................................................................$8.74 1000”......................................................................................................................$8.40 1400”.......................................................................................................................$8.10 1800”.......................................................................................................................$7.90 2500”........................................................................................................................$7.73 Contracts run August 16, 2013 - August 14, 2014. No new business may sign a contract over 1000 inches without special permission. If the contract is not fulfilled by the expiration date, The Daily Athenaeum will bill for the contract differential.
Frequency Discount All b/w ads running four consecutive days with no copy changes receive the following discount. Price will reset after 4th insert.
1st ad.............................................................................................................Full Price 2nd ad...............................................................................................................25% off 3rd ad...............................................................................................................30% off 4th ad...............................................................................................................35% off
Digital Add digital or mobile to your print buy for extended reach and coverage. Ask your sales rep about our bundle options.
Grand Opening Are you a new local business? Run your first ad of 30 inches or more and receive half off our local open rate! Then receive 25% off our local open rate for all ads run for the next four weeks. All inches run during the four week period at the Grand Opening Special can be credited to the signing of a contract. Shows, concerts, political ads, and other transient advertisers do not qualify.
Front Page Front Page Banner ........................................................................................... $275
One Spot.................................................................................................................$165 Full........................................................................................................................... $275 Demographics show that color increases ad awareness by 77%.
Liners
1 Day..................................................................................................$5.28 2 Days...............................................................................................$9.68 3 Days..............................................................................................$13.20 4 Days..............................................................................................$17.60 5 Days.............................................................................................$22.00 Boxed ad........................................................................................+$2.50 per day Bold ad...........................................................................................+$2.00 per day Twenty word maximum, .20 cents for each additional word.
Front Page Post-Its 3” x 3” stickers contact your sales rep for more information.
Crossword/Sudoku Sponsorship Ads One of the most unique and notable pages available for sponsorship at................................................................................................................ $50 per day.
Inserts
Single page......................................................................................................$615.00 2-4 pages.........................................................................................................$685.00 6-8 pages..........................................................................................................$720.00 10-12 pages.......................................................................................................$755.00 Ask your sales rep for inserts over 12 pages. Charges are based on 10,000 circulation. Reservations must be made 7 days in advance. All inserts require review of sample copy by The Daily Athenaeum before scheduling. Inserts must be received at least 5 days in advance at the Herald Standard, Attention Lou Tom, 8 East Church Street, Uniontown, PA 15401 Deliveries will be received between 6 a.m. and 4 p.m. call 724-439-7552.
Deadlines Publication Day Deadline Monday.......................................................................................................Thursday Tuesday............................................................................................................. Friday Wednesday...................................................................................................Monday Thursday.......................................................................................................Tuesday Friday.......................................................................................................Wednesday
Contact Information • Da-Ads@mail.wvu.edu • Phone 304.293.4141 • Fax 304.293.6857 2013-14 Updated Rate Card.indd 4
Classified Display
6 column x 1.5” full color ad bottom of front page
Two business days prior to publication by 4:30 p.m.
Color
Classified
Contract Non-Contract 1x2”........................................................$22.68...............................................$26.44 1x3”.......................................................$34.04................................................$39.66 1x4”........................................................$45.36...............................................$52.88 1x5”........................................................$56.70................................................$66.10 1x6”.......................................................$68.04................................................$79.32 1x7”........................................................$79.38...............................................$92.54 1x8”........................................................$90.72.............................................. $105.76 2x2”........................................................$45.36...............................................$52.88 2x3”.......................................................$68.04................................................$79.32 2x4”.......................................................$90.72.............................................. $105.76 2x5”.......................................................$113.40..............................................$132.20 Deadline is 12 pm day before publication.
Contact Information • DA-Classifieds@mail.wvu.edu • Phone 304.293.4141 • Fax 304.293.6857
Our Specs Mechanical Specs
Points Inches 1 col................................................112.013....................................................1.556” 2 col................................................232.027..................................................3.223” 3 col................................................352.040................................................4.889” 4 col...............................................472.053.................................................6.556” 5 col................................................592.067................................................. 8.223” 6 col...............................................712.080.................................................9.890”
The Daily Athenaeum 284 Prospect Street, Morgantown, WV 26506 304.293.4141 • Fax: 304.293.6857 da-ads@mail.wvu.edu • da-classifieds@mail.wvu.edu da-production@mail.wvu.edu • www.thedaonline.com
Popular Sizes Broadsheet
Display
Tabloid
Our Products
Full Page
Half Page
1/4 Page
6 col. x 21.25”
6 col. x 10.5”
3 col. x 10.5”
Full Page
Half Page
1/4 Page
6 col. x 9.75”
6 col. x 5”
3 col. x 5”
1/8 Page
2 col.x 8”
1/8 Page
2 col.x 4”
10/1/2013 10:25:04 AM
Open / Group Rates
$ 12.65....................................................................................Local Open - National $9.11........................................................................................Non-Profit - Campus $7.29.........................................................................Student Club Organization
Contract
100”.....................................................................................................................$10.36 250”.......................................................................................................................$9.75 375”.......................................................................................................................$9.42 500”...................................................................................................................... $9.09 750”.......................................................................................................................$8.74 1000”......................................................................................................................$8.40 1400”.......................................................................................................................$8.10 1800”.......................................................................................................................$7.90 2500”........................................................................................................................$7.73 Contracts run August 16, 2013 - August 14, 2014. No new business may sign a contract over 1000 inches without special permission. If the contract is not fulfilled by the expiration date, The Daily Athenaeum will bill for the contract differential.
Frequency Discount All b/w ads running four consecutive days with no copy changes receive the following discount. Price will reset after 4th insert.
1st ad.............................................................................................................Full Price 2nd ad...............................................................................................................25% off 3rd ad...............................................................................................................30% off 4th ad...............................................................................................................35% off
Digital Add digital or mobile to your print buy for extended reach and coverage. Ask your sales rep about our bundle options.
Grand Opening Are you a new local business? Run your first ad of 30 inches or more and receive half off our local open rate! Then receive 25% off our local open rate for all ads run for the next four weeks. All inches run during the four week period at the Grand Opening Special can be credited to the signing of a contract. Shows, concerts, political ads, and other transient advertisers do not qualify.
Front Page Front Page Banner ........................................................................................... $275
One Spot.................................................................................................................$165 Full........................................................................................................................... $275 Demographics show that color increases ad awareness by 77%.
Liners
1 Day..................................................................................................$5.28 2 Days...............................................................................................$9.68 3 Days..............................................................................................$13.20 4 Days..............................................................................................$17.60 5 Days.............................................................................................$22.00 Boxed ad........................................................................................+$2.50 per day Bold ad...........................................................................................+$2.00 per day Twenty word maximum, .20 cents for each additional word.
Front Page Post-Its 3” x 3” stickers contact your sales rep for more information.
Crossword/Sudoku Sponsorship Ads One of the most unique and notable pages available for sponsorship at................................................................................................................ $50 per day.
Inserts
Single page......................................................................................................$615.00 2-4 pages.........................................................................................................$685.00 6-8 pages..........................................................................................................$720.00 10-12 pages.......................................................................................................$755.00 Ask your sales rep for inserts over 12 pages. Charges are based on 10,000 circulation. Reservations must be made 7 days in advance. All inserts require review of sample copy by The Daily Athenaeum before scheduling. Inserts must be received at least 5 days in advance at the Herald Standard, Attention Lou Tom, 8 East Church Street, Uniontown, PA 15401 Deliveries will be received between 6 a.m. and 4 p.m. call 724-439-7552.
Deadlines Publication Day Deadline Monday.......................................................................................................Thursday Tuesday............................................................................................................. Friday Wednesday...................................................................................................Monday Thursday.......................................................................................................Tuesday Friday.......................................................................................................Wednesday
Contact Information • Da-Ads@mail.wvu.edu • Phone 304.293.4141 • Fax 304.293.6857 2013-14 Updated Rate Card.indd 4
Classified Display
6 column x 1.5” full color ad bottom of front page
Two business days prior to publication by 4:30 p.m.
Color
Classified
Contract Non-Contract 1x2”........................................................$22.68...............................................$26.44 1x3”.......................................................$34.04................................................$39.66 1x4”........................................................$45.36...............................................$52.88 1x5”........................................................$56.70................................................$66.10 1x6”.......................................................$68.04................................................$79.32 1x7”........................................................$79.38...............................................$92.54 1x8”........................................................$90.72.............................................. $105.76 2x2”........................................................$45.36...............................................$52.88 2x3”.......................................................$68.04................................................$79.32 2x4”.......................................................$90.72.............................................. $105.76 2x5”.......................................................$113.40..............................................$132.20 Deadline is 12 pm day before publication.
Contact Information • DA-Classifieds@mail.wvu.edu • Phone 304.293.4141 • Fax 304.293.6857
Our Specs Mechanical Specs
Points Inches 1 col................................................112.013....................................................1.556” 2 col................................................232.027..................................................3.223” 3 col................................................352.040................................................4.889” 4 col...............................................472.053.................................................6.556” 5 col................................................592.067................................................. 8.223” 6 col...............................................712.080.................................................9.890”
The Daily Athenaeum 284 Prospect Street, Morgantown, WV 26506 304.293.4141 • Fax: 304.293.6857 da-ads@mail.wvu.edu • da-classifieds@mail.wvu.edu da-production@mail.wvu.edu • www.thedaonline.com
Popular Sizes Broadsheet
Display
Tabloid
Our Products
Full Page
Half Page
1/4 Page
6 col. x 21.25”
6 col. x 10.5”
3 col. x 10.5”
Full Page
Half Page
1/4 Page
6 col. x 9.75”
6 col. x 5”
3 col. x 5”
1/8 Page
2 col.x 8”
1/8 Page
2 col.x 4”
10/1/2013 10:25:04 AM
Our Customers
“The DA is an informative college newspaper. It not only contains up to date information about what’s happening on our college campuses, but as an apartment owner, it is an excellent place to advertise. The staff is very professional and accommodating. We are blessed to have such a publication.” Gene J. Perilli, II, - Perilli Apartments
“The DA has always been extremely helpful and easy to work with when it comes to our social marketing and spreading our message. Most importantly, it is a great way to reach college students. Our campaign evaluations consistently show that putting our ads in The DA is one of the most effective ways to reach our target audience.” Todd Crimmel, Marketing & Communications - WellWVU
“The Daily Athenaeum has been instrumental in helping West Run Apartments communicate with WVU students. Each year when students look to find a new place to call home they trust in The DA to bring them quality housing options. We truly value the relationship between West Run and The Daily Athenaeum.” Anna Long, Director of Marketing and Sales - West Run Apartments
“We love serving the students and families of West Virginia University. Advertising in The DA has been a very effective means of getting the message out as to what we do and how we can be of service. The DA staff is always professional and knowledgeable. We value our relationship with The DA!” The Cupcakerie
“Working with The Daily Athenaeum has been a wonderful experience. Over the past few years we have advertised more and more with The DA. This is largely due to the relationship we have formed with our account representative. Our advertising and account representative has been such a pleasure to work with; she has upped my expectations for all other reps I encounter! Everyone at The DA does such a great job ensuring that The Elegant Alley Cat is advertised with exactly the ad I have in mind every single time. The DA staff make sure we are 100% satisfied before any ad goes to print. The staff these past few years has really been on top of their game; they work very hard for their clients. In the past few years The DA has consistently gone above and beyond. I could not ask for anything more. There is no better way to reach the ever-growing WVU student population and I would recommend advertising with The DA to every small business looking to bring in more student customers.” The Elegant Alley Cat
2013-14 Updated Rate Card.indd 3
Our Readership
• WVU Profile - 29,707 students; 1,647 international 52% from WV/48% from out-of-state. • In 2012, WVU provided over $380 million in grants, loans, work study, and scholarships. • Each year, WVU awards over $5 million in scholarships to over 2,500 first-year students from West Virginia and around the country (even those from 2,000 or more miles away). • Student Profile - The average WVU freshman had a 3.36 high school GPA, a composite 1045 SAT (math and critical reading), and/or a 23.6 ACT score. • Over 600 employers recruited on campus in 2012. • WVU employs 5,760 full-time and 2,666 part-time faculty and staff positions. • Sixteen faculty members have been named Carnegie Foundation Professors of the year. • 185,000 worldwide alumni. • The Mountaineer Parents Club, with more than 22,000 members in clubs across the state and nation, fosters success by connecting parents and family members with the student experience.
Our Market Area
• Morgantown, W.Va., population 28,654, was rated “No. 1 Small City in America” by BizJournals.com for its exceptional quality of life. • The WVU campus’ mix of historic and modern facilities includes 189 buildings on 1,099 acres. Ten main campus buildings are located on the National Register of Historic Places, and WVU operates eight experimental farms and four forests throughout the state, in addition to WVU Jackson’s Mill State 4-H Camp and Lifelong Learning Center near Weston. • The Daily Athenaeum is the 11th largest circulation newspaper in WV. • Based on a recent market summary, the highest household annual expenditures were in the following categories: Apparel, Education, Utilities, Housing, Entertainment, Food and Beverages, Health Care, Health Care Insurance, Mortgage Interest, Transportation Costs, Used Vehicle Purchases and Gasoline. • Forbes Lists rankings: #23 Best Small Places for Business and Careers; #81 in Cost of Doing Business; #4 in Job Growth; #28 in Education. *2013-2014 GRADUATE VIEW BOOK *2013-2104 VIEWBOOK *Forbes-Forbes.com * www.demographicsnow.com
10/1/2013 10:25:04 AM
Our Story
Our Publication Dates REGULAR DA
REGULAR DA / SPECIAL SECTION
AUGUST 2013
SEPTEMBER 2013
S M T W T F S
4
5
6
7
1
2
3
8
9 10
8
Our Staff
9
Pamela Dodson
Accounting Manager
2013-14 Updated Rate Card.indd 2
Advertising & Marketing Manager
Chris McElroy
Classified Manager
Student Business Manager
Jami Christopher
Multimedia Systems & Outreach
Asst. Student Business Manager
Roy Bate
Distribution & Recycling
10 11 12
25 26 27 28 29 30 31
29 30
27 28 29 30 31
DECEMBER 2013
3
4
5
6
7
1
2
8
9
JANUARY 2014
S M T W T F S 1 2 3 4 5 6 7
8
9
10 11 12 13 14
S M T W T F S 1 2 3 4
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MARCH 2014
APRIL 2014
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MAY 2014
Director
9
20 21 22 23 24 25 26
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5
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25 26 27 28 29
27 28 29 30
JUNE 2014
S M T W T F S
Sallie Gardner
8
22 23 24 25 26 27 28
2
Valerie Bennett
7
13 14 15 16 17 18 19
FEBRUARY 2014
Joanne Hunt
6
15 16 17 18 19 20 21
9
Alan Waters
10 11 12 13 14
S M T W T F S 1 2 3 4 5
11 12 13 14 15 16 17 18 19 20 21 22 23 24
S M T W T F S
In May 1994, The Daily Athenaeum moved into their current location at 284 Prospect Street. Over 100 students publish the paper Monday - Friday, and deliver them to over 300 locations throughout the University and Morgantown community.
OCTOBER 2013
S M T W T F S 1 2 3 4 5 6 7
NOVEMBER 2013 In November 1887, the first issue of The Athenaeum, a student literary publication, circulated. It became The Daily Athenaeum newspaper in 1933.
SPECIAL SECTION ONLY
1
2
3
8
9 10
S M T W T F S 1 2 3 4 5 6 7
8
9
10 11 12 13 14
JULY 2014 S M T W T F S 1 2 3 4 5
6
7
8
9
10 11 12
11 12 13 14 15 16 17
15 16 17 18 19 20 21
13 14 15 16 17 18 19
18 19 20 21 22 23 24
22 23 24 25 26 27 28
20 21 22 23 24 25 26
25 26 27 28 29 30 31
29 30
27 28 29 30 31
Deadline Run Date Welcome Home........................................... Aug. 8.......................Aug. 16 Half Price....................................................... Aug. 14...................Aug. 19-23 Fall Family Weekend................................Oct. 2.........................Oct. 4 Halloween......................................................Oct. 23................. Oct. 28 & 30 Veteran’s Day..................................................Nov. 6........................ Nov. 11 Living Guide................................................. Nov. 20.......................Dec. 3 Finals Half Price..........................................Dec. 4........................Dec. 10 Welcome Back..............................................Jan. 3.........................Jan. 8
Deadline Run Date Valentine’s Day............................................ Feb. 5.................... Feb. 11 & 13 Spring Rec. & Health............................... Feb. 19....................... Feb. 24 Big 12..................................................................Mar. 4........................Mar. 7 NCAA Bracket................................................Mar. 4.......................Mar. 18 Week of Honors.........................................Mar. 27........................Apr. 2 Half Price.......................................................Apr. 24...................... Apr. 28 Graduation....................................................May 6........................May 9 Mountaineer Survival Guide.............May 22......................May 29 10/1/2013 10:25:02 AM
da 2013-14 Updated Rate Card.indd 1
The Daily Athenaeum Media Kit 2013 - 2014
10/1/2013 10:23:58 AM