THE DAILY COLLEGIAN
LOCAL RATE CARD 2013-2014 EFFECTIVE AUG. 16, 2013
NO. 31
Published Independently BY STUDENTS AT PENN STATE
BERNARD PUNT Director of Sales and Marketing Bryce Jordan Center “National promoters and agents who rarely place print advertising are impressed by the effectiveness of the Collegian - it’s actually read by college students.”
ADVERTISING DEADLINES
CONTACT MAILING ADDRESS: The Daily Collegian James Building 123 S. Burrowes St. State College, PA 16801-3882
WEBSITE: www.collegian.psu.edu
FAX: (814) 865-3848
BUSINESS HOURS: 2
Monday-Friday 8:30 AM - 5 PM when classes are in session
PHONE: Business: (814) 865-2531 News: (814) 865-1828
4 PM two business days before publication date
EMAIL:
Collegian magazine
dailycollegian@psu.com (for advertising inquiries) collegianbilling@psu.com (for billing inquiries)
PERSONNEL: Business Manager: Anjali Krishnan Advertising Manager: Alex Kemmler Editor-in-Chief: Brittany Horn
4 PM Wednesday before publication date
4 PM Mondays, three business days before publication date
CLASSIFIED WORD ADS 1 PM one business day before publication date
See page 5
HOLIDAYS & SEMESTER BREAKS The following issues have early deadlines: two issues after Labor Day, Thanksgiving Break, Martin Luther King Jr. Day, Spring Break, and July 4th
ADVERTISING RATES 2 col. x 2”
3 col. x 3”
$53.20
$119.70
2 col. x 3”
4 col. x 2”
$79.80
$106.40
1 col. x 5”
1 col. x 3”
$66.50
$39.90
COLUMN WIDTH Columns Wide
Inches Wide
Picas Wide
1 2 3 4 5 6
1.56 3.22 4.89 6.56 8.22 9.89
9p4 19p4 29p4 39p4 49p4 59p4
3 col. x 10.5”
1 col. x 2”
$390.60
$26.60
2 col. x 4”
6 col. x 10.5” Half Page $762.30
$106.40
2 col. x 5” $133.00
3 col. x 5”
$199.50
Full Page
6 col. x 21” $1,423.80
4 col. x 10” $496.00
CALCULATING THE COST Ex:
Columns x Inches = Column Inches
3 columns x 5 inches = 15 column inches 15 column inches x 13.30* = $199.50
4 columns x 8 inches = 32 column inches 32 column inches x 12.40** = $396.80
*open rate
**monthly volume discount rate
OPEN ADVERTISING RATE
ANNUAL CONTRACT RATES
$13.30 per column inch
MONTHLY VOLUME DISCOUNT RATES Total inches
Rate per column inch
2 to 25.5 26 to 50.5 51 to 75.5 76 to 100.5 101 to 150.5 151 to 200.5 201 or more
$13.30 $12.40 $12.10 $11.65 $11.30 $11.05 $10.90
Rates for: Centre County Businesses On-campus event sponsorships On-campus recruiting
Level
Amount
Rate pci
1 2 3 4 5 6 7 8
$6,100 $8,700 $12,000 $17,700 $23,300 $34,100 $44,000 $53,000
$11.15 $11.05 $10.95 $10.75 $10.60 $10.35 $10.00 $9.65
Annual advertising contracts are available for all Collegian Inc. media at discounted column inch rates when the advertiser commits to a certain monetary level. Advertisers who exceed the level of their contracts will qualify for a lower column inch rate once advertising costs surpass the subsequent level.
PREMIUM PLACEMENTS Front Page*: Within same calendar month
Only one business can purchase this coveted banner below the front page news content per day. Full process color included. $500 for single run, $1,200for 3-day run* $1,875 for 5-day run*
Guaranteed Placement:
Secure your favorite spot in the paper for your advertisement! Ask your Account Executive for a list of spots available for a 25% premium.
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CLASSIFIEDS AND SPONSORSHIPS DISPLAY CLASSIFIEDS
Readers will be sure to notice your ad as they browse for jobs, housing, & other deals, or as they check their Horoscope or finish Sudoku puzzles. Flexible sizes available.
OPEN RATE: $15.25 MONTHLY RATE: $13.30
WORD ADS (CONSECUTIVE DAYS)
Contact a Business Operations representative for line ad rates.
CROSSWORD A student favorite! Sponsor a 3.22” x 2” banner atop the puzzle for just $36.60.
HOROSCOPES Advertise atop this daily feature appearing in the classifieds section. $51.80 for a 3.22” x 1” banner.
SUDOKU
One or two 3.22” x 1” spaces are available for this puzzle, appearing daily in the highly visible classifieds section. $45.20 for the top, or $83.30 for both.
COLOR
All color ads run in full process color.
COLOR: $220 SAME COLOR DISCOUNT: $200 WEEKLY COLLEGIAN COLOR: $100
*Color refers to The Daily Collegian, Collegian Magazine, & P.S. **The color portion of the ad must appear in subsequent editions exactly as it originally appeared to qualify for this discount.
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COLOR SUBMISSION CHECKLIST: Remeber to proof your color prior to sending Review our Submission Guidelines on page 7
THEMED SECTIONS GUIDE
4 PM DEADLINE
PUBLISHED
Parent’s Weekend
Wednesday, Sept. 25
Friday, Oct. 4
Halloween Guide
Wednesday, Oct. 23
Wednesday, Oct. 30
Holiday Guide
Tuesday, Nov. 19
Tuesday, Dec. 3
Valentine’s Day
Wednesday, Feb. 5
Wednesday, Feb. 12
St. Patrick’s Day
Tuesday, Mar. 4
Monday, Mar. 17
Wednesday, April 23
Tuesday, April 29
Senior Send-off Banner/ Page Sponsorships
COLLEGIAN MAGAZINE AVAILABLE AD SIZES
Stadium Issues of Collegian Magazine are distributed inside Friday’s edition of The Daily Collegian and as a stand-alone-publication.
MAGAZINE SCHEDULE
AD SIZE
COL X IN.
PRICE
PREMIUM POSITIONS
COL X IN.
Full Page
6 x 9.5”
$770.07
Centerfold
12 x 9.5”
$1,835.40
1/2 Page Horizontal
6 x 4.67”
$438.23
Back Cover
6 x 9.5”
$984.39
1/2 Page Vertical
3 x 9.5”
$445.74
Inside Front or Back
6 x 9.5”
$918.84
Quarter Page
3 x 4.67”
$287.77
Roster Block
2 x 4.67”
$260.21
2 Column Block
2 x 4.67”
$201.65
Table of Contents
3 x 9.5”
$562.88
2 Column Mini
2 x 2.3”
$110.40
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COLLEGIAN MAGAZINE Eastern Michigan UCF Kent State Michigan (Homecoming) Illinois Purdue Nebraska Fall Finals Mag Blue and White Spring Finals Mag
PRICE
1 Business Manager will assign premium positions based on request 2
Housing Fair Housing Fair 1 New Student Orientation Fresh Start (freshmen mail home edition) Welcome Back Issue
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STADIUM MAGAZINE CONTRACT Save 12% off Stadium Magazine rates with a contract to run in all seven publications!
2 col. block 2 col. x 4.67” 2 col. Mini 2 col. x 2.3”
1/2 Page Vertical 3 col. x 9.5”
1/2 Page Horizontal 6 col. x 4.67”
1/4 Page 3 col. x 4.67”
PUBLISHED Friday, Sept. 6 Friday, Sept. 13 Friday, Sept. 20 Friday, Oct. 11 Friday, Nov. 1 Friday, Nov. 15 Friday, Nov. 22 Monday, Dec. 16 Friday, April 11 Monday, May 5
SPECIAL BROADSHEET EDITION
Only available in Stadium Issues
SIZING GUIDE
4 PM DEADLINE Tuesday, Aug. 27 Tuesday, Sept. 3 Tuesday, Sept. 10 Tuesday, Oct. 1 Tuesday, Oct. 22 Tuesday, Nov. 5 Tuesday, Nov. 12 Tuesday, Dec. 3 Tuesday, April 1 Monday, April 21
Tuesday, Sept. 24 Wednesday, Jan. 22 Tuesday, April 22 Wednesday, July 30 Wednesday, Aug. 6
Wednesday, Oct. 2 Wednesday, Jan. 29 Sunday, May 18 Wednesday, Aug. 6 Friday, August 22
Date subject to change
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THE WEEKLY COLLEGIAN Publication dates for The Weekly Collegian are always on Wednesdays
Fall 2013 September 4 - December 11 No Issue November 27
Spring 2014 January 22 - April 30 No Issue March 12
Summer 2014 Fall Sports Preview August 13
OPEN RATE: $5.10 per col. inch *COMBO RATE: $3.65 per col. inch AT&T
*Place one display ad in any issue of The Daily Collegian at your regular rate and place the same ad in The Weekly Collegian for only $3.65 per column inch. Insertion dates for both publications must be within seven days
12:34 PM
THE DAILY COLLEGIAN MOBILE APP Over 7,100 downloads and growing!
Offers
Home
More
Week
Month (4 weeks)
Home Page Tiles (do not rotate)
N/A
$500
Semester $1,600
Banner Ads (convert to medium rectangle on iPad) Offers
$50
$170
$640
$50
$170
$640
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THE DAILY COLLEGIAN ONLINE
Introducing our brand new website!
COLLEGIAN.PSU.EDU Legend ATF - above the fold BTW - below the fold ROS - Run of site ad Dimensions are in Pixels (width x depth)
Size
Position
First Week
Additional Weeks
Semester (16 weeks)
Leaderboard
728 x 90
Top of Page
$100
$85
$1,280
Leaderboard Button
200 x 90
Right of Leaderboard
$75
$64
$960
Medium Rectangle
300 x 250
Top right ATF
$125
$106.25
$1,600
$75
$64
$960
Not ROS
Banner Page Curl
In-story
468 x 60
Center middle
$75
$64
$960
100 x 100 & 500 x 500
Upper Right
$100
$85
$1,280
We now carry ads on Twitter!
THE DAILY COLLEGIAN TWITTER
Ads will originate from The Daily Collegian's Business Division Twitter feed and be re-tweeted by the News Division 10 am - 2 pm 2 pm - 6 pm or 6 pm - 10 pm
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- First come first served for the tweet schedule. - One ad per time frame. - All ads subject to Business Manager approval.
Deliver your message to over 30,000 of our followers!
@DAILYCOLLEGIAN @COLLEGIANPROMOS 3 Tweets per week (minimum): $200 6 Tweets per week: $400 9 Tweets per week (maximum): $600
THE BEST WAY TO REACH PENN STATE WE ARE
89%
of University Park Students have read The Daily Collegian at least once in the past 7 days 1
50 states 131 countries
83%
of college students have tried a product or store after seeing it advertised in their newspaper 1
46% women
54% men
70% $404 40% 1 2
TECHNICAL INFO
Minimum ad size: 2 column inches Minimum depth: 1/2 inch Minimum width: 1 column The Daily Collegian & The Weekly Collegian: - Full size broadsheet format - Six columns per page - Full column depth: 21 inches (ads greater than 18 inches are billed for full column depth) P.S.: - Tabloid format - Six columns per page - Full column depth: 9.5 inches (ads greater than 7.5 inches are billed for full column depth) Display Classifieds: - For The Daily Collegian only - Full column depth: 19 inches
PAYMENT
of students say they have been motivated to take some sort of action after seeing ads in their college newspaper 1
billion is the spending power of the College Student Market 2 leap in discretionary spending reported in the 2012 College Explorer 2
Statistics courtesy of Alloy Media + Marketing and Penn State Pulse Information from Re:Fuel’s 2013 College Explorer study
SUBMISSION GUIDELINES Accepted formats include:
- .PDF (preferred) - .TIF, .GIF, BMP - .PSD (Adobe Photoshop)
- .AI (Adobe Illustrator) - .EPS
Color Advertisements: Ensure that QR codes require one ink only. Overprint: Always ensure that black text over color is set to ‘overprint’ and do not use overprint on white. Text under six point in size may not reproduce legibly in newsprint. Remember to proof your advertisement for spelling and correct dates. Fonts: Please save text objects as curves or outlines to preserve visual integrity. The Daily Collegian reserves the right to alter embedded fonts for reproduction at press. Large files can be submitted via our FTP site at ftp://146.186.194.55 See our website for more information on preparing your advertisement. Images: Minimum of 175 dpi Maximum of 300 dpi Text objects must be converted to curves/outlines
POLICIES
All advertising is subject to approval of the Business Manager, who reserves the right to refuse any advertising. Any advertisement which offers opinions, presents allegations, or advocates a position with regard to social or political issues must contain the name or organization. Individuals placing such ads are required to present ID. The advertiser and, if applicable, advertising agency assume liability for all content and claims made against Collegian Inc. arising from the publication of the ad. For a complete list of advertising policies, see www.collegian.psu.edu
Checks made payable to Collegian Inc. Visa & Mastercard accepted. Pre-payments for display ads may be mailed to the Advertising Manager at Collegian Inc. offices.
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6 column
10”
PUBLICATION CALENDAR The Daily Collegian
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8” 1/2”
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STADIUM EDITIONS
1/2”
WELCOME BACK ISSUE Friday, Aug. 23
IMPORTANT DATES
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pril
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Special Publication
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Collegian Magazine
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Stadium Mag
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The Weekly Collegian
2013 - 2014
FALL SEMESTER DAILY BEGINS Monday, Aug. 26
EASTERN MICHIGAN Friday, Sept. 6
UCF
Friday, Sept. 13
HOUSING SPECIAL SECTION
KENT STATE
FINALS MAGAZINE
MICHIGAN
Wednesday, Oct. 2 Monday, Dec. 16
SPRING SEMESTER DAILY BEGINS Monday, Jan. 13
BLUE-WHITE MAGAZINE Friday, April 11
NEW STUDENT ORIENTATION ISSUE Sunday, May 18
Friday, Sept. 20 Friday, Oct. 11 (Homecoming)
ILLINOIS
Friday, Nov. 1
PURDUE
Friday, Nov. 15
NEBRASKA
Friday, Nov. 22