Michele Dressler Advertising Sales Representative University of South Carolina The Daily Gamecock
Student Media
Advertising Manager
January 14, 2014 Dear CNBAM Judges: It is my great pleasure to nominate Michele Dressler for the CNBAM Advertising Representative of the Year. She is currently our Campus Account Executive and as I type this she has booked $105,352 for our 2013-2014 academic year in advertising revenue. Michele started her career in Student Media as a New Business Development Representative in January 2013. She proved early on to be a quick student and impressed me with her attention to detail and eagerness to learn. She intuitively knew the importance of building relationships and creating a sense of trust with potential and existing clients. When the announcement was made that the Campus AE position was opening up she approached me with her intentions of applying. As you may have gathered from the stats stated above, the Campus AE is unlike any other sales position. This position typically averages 30 active clients a month who place upwards of 200 ads per month. Our total revenue for Fall 2013 was $279,967, Michele brought in $83,839 of that. Comparing her performance to that of her predecessor, she increased campus revenue 4% during the same time period. Michele has been a tremendous asset to our team and she is on board to continue in this role until her graduation in May 2015. She is ambitious, driven and more than capable of taking on any challenge and succeeding. Having been an active member of CNBAM for 12 years, I have seen the caliber of students who rise to the top within the organization and I can tell you without a doubt that Michele is more than worthy of being named CNBAM Advertising Representative of the Year. Thank you for your consideration. Sincerely,
Sarah Scarborough Advertising Manager Student Media, University of South Carolina
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Career Center
Event Coordinator
January 22, 2014 Dear CNBAM Judges: I am delighted to write a letter of recommendation for Michele Dressler. I had the opportunity to become acquainted with Michele in my role as Event Coordinator at the University of South Carolina Career Center. As I am serving in the Event Coordinator role, I have had several opportunities to interact with Michele as we collaborated on Daily Gamecock student newspaper advertisements for Career Center job fairs and events. I have found Michele to be very professional, articulate, sharp, and responsible as she has served the Career Center in her role with the Daily Gamecock. I have also noticed that Michele has exceptional interpersonal skills, as she is personable, enthusiastic, and sincere. I’m sure that Michele is an asset to her team, and it is always a pleasure working with her. I would be more than happy to speak of Michele’s candidacy further if need be. I can be reached at 803-777-1988. Thank you for your consideration and attention. Best Regards,
Sandra Bray Event Coordinator Career Center, University of South Carolina
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Personal Philosophy Dear CNBAM Judges,
T
hank you for taking the time to read through my application and for considering me in your selection of the 2014 Salesperson of the Year. I am truly honored to be a member of The Daily Gamecock sales team and would love to share some of my experiences with you. I began working at The Daily Gamecock in the winter of 2013 as a New Business Account Executive and was promoted to Campus Client Account Representative for the following school year. My very first “real world” job had me shaking in my boots, but pushing outside of my comfort zone is a risk I have learned the value in taking. Transferring from the Pennsylvania State University halfway through my freshman year was risky. Moving from New York all the way to the University of South Carolina was even riskier. From working in a frozen yogurt shop all throughout high school to applying for a sales position that I knew nothing about was also a risk, to say the least. However, these turned out to be the three best decisions of my life so far, and they all resulted from taking a chance. A few giant leaps of faith brought me my current happiness and as I have come to discover, the key to successful ad sales lies within taking chances as well. My task was to somehow convince 81 professionals to trust their hard-earned money with me, a student. Essentially, my clients needed to take a chance with me. From their perspective this was a huge risk, indeed rightfully so since I had no experience. I was faced with a challenge. Over the summer, I began to meet one-onone with some of these university department directors. I went into these meetings with the sole purpose of getting to know these individuals on a personal level. After all, I would be working with these clients for a full academic year. Each time I stepped into an office I would quickly scan the room for something we had in common. 4
I would then initiate a conversation based on mutual interests, instead of firing off with a sales pitch. This first step was crucial in forming a connection that would lead to a deeper relationship further down the line. I realized that if I wanted these clients to take a chance with me, that I would have to build their trust. In my opinion, there is no better way to earn someone’s trust than to become a friend. Whether it be leaving a post-it note on their desk to say hi, sending hand-written personal ‘thank you’ letters in the mail, or calling them up with special publication discounts, I continue to reach my clients in unique ways that maintain a personal bond. As a result, my clients have faith in me and confidence in the ad campaigns I recommend for them. One of my clients, Campus Recreation, came to me for help with reaching students and spreading word about their services across campus. I devised a creative plan that incorporated social media management on Facebook and Twitter, back cover magazine spreads, occasional newspaper ads and premium placement in our coupon book. This advertising package was completely customized to fit their specific needs. Having never sold anything like this before, there was no guarantee that it would work. The client and I both took this chance together and we could not be happier with its success. I have learned to take chances in this job and will continue to push myself further because with great risk comes great reward. The greatest reward of all would be your recognition of my accomplishments by selecting me as the best Sales Person of the Year.
Thank you again,
Michele Dressler
Appendix Job Description Sales Records Examples of Work Awards & Self-Development Resume
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Job Description TITLE: Campus Account Representative DEPARTMENT: The Daily Gamecock Advertising Department SUMMARY DESCRIPTION: The Campus Account Representative is responsible for account management of all University departments and registered student organizations. Each Account Representative is given a monthly revenue goal that is based on that territories previous history. Account Representatives sell advertising for The Daily Gamecock newspaper, dailygamecock. com, the Garnet and Black magazine and Discover Carolina. COMPENSATION: Campus Account Representatives are paid 6% commission on all ads sold. If the Campus Account Representative goes $500 over goal they will be paid 8%. Bonuses are factored in with monthly goals. SPECIFIC DUTIES AND RESPONSIBILITIES: • Solicits university departments and student organizations to advertise in The Daily Gamecock, dailygamecock.com, Garnet and Black and Discover Carolina. • Keeps approximately 15-18 office hours a week. • Is aware of business activity in the assigned territory. • Represents the Office of Student Media in a professional manner. • Provide top-notch customer service. • Keeps and organizes accurate client information. • Will handle any walk in clientele when necessary. • Completes all necessary paper work in an efficient and timely manner. • Attends all sales meetings. • Keeps clients informed on all special packages and promotions. • Adheres to all rules, regulations and financial policies of Student Media. • Meets monthly sales goals. • Brings in a minimum of 2 new businesses a month beginning with your second month of employment. A new business is one that you brought in, no call ins. • After two months of employment if you have not met your goals and not brought in the required 2 businesses a month for two months in a row you will be on probation. It you finish a third month without meeting your goal or bringing in two new businesses you will be let go.
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Sales Records MONTH
2012 SALES
GOAL
2013 REVENUE
% MADE
August
$21,186
$20,000
$23,421
117.12%
September
$18,664
$19,000
$18,045
94.97%
October
$21,691
$22,000
$20,407
92.76%
November
$16,428
$17,000
$18,188
106.99%
December
$2,965
$3,5000
$3,183
90.94%
SPECIAL PUBS
2012 SALES
GOAL
2013 REVENUE
% MADE
Welcome Back 2013
$8,865
$8,000
$8,367
104.59%
Football Tab
$2,869
$3,000
$3,974
132.47%
Parent’s Weekend
$2,267
$3,000
$2,284
76.13%
Coupon Book
$830
$1,000
$1,120
112%
Welcome Back 2014
$2,278
$3,000
$3,438
114.6%
MAGAZINE
GOAL
2013 REVENUE
Garnet & Black
$2,000
$2,024
Total Accounts: 2012 - 73, 2013 - 81 (11% more business)
% MADE 101.2%
6 Other Ad Reps
Total Semester Goal: $81,500 Total Semester Revenue: $81,933 Total % Made: 99.31%
Michele 48% % of Total Sales Revenue
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Examples of Work
CANDIDATE INTEREST MEETING Wednesday, Jan. 15, 6 p.m. RH 201 (SEC Room) Filing Period
Tuesday, Jan. 21, 9 a.m. to 4 p.m. Wednesday, Jan. 22, 9 a.m. to 4 p.m. Second floor of RH, across from Einstein’s Student Body Elections: Feb. 18 & 19 For more information, please visit sa.sc.edu/sg/electioninformation University of South Carolina Student Government
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@UofSCSG
@UofSCStudentGovernment
Live it.
got prescriptions? it’s time to transfer them!
Division of Student Affairs & Academic Support Career Center University of South Carolina
Career Fest & the S.E.T. Fair
call 803-777-4890 to quickly & easily transfer prescriptions to the on-campus pharmacy
Held concurrently, Career Fest is for non-technical positions and the S.E.T. Fair is for science, engineering, & technology positions. Employers will be hiring for internships and full-time jobs that are available.
TUESDAY
12 p.m. – 4 p.m.
September
Columbia Metropolitan Convention Center
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Shuttle service is provided with stops at Capstone, Russell House (Corner of Greene & Sumter Streets), and Swearingen (Corner of Catawba & Main Streets). Visit each job fair website on our homepage or scan the QR code with your smart phone. www.sc.edu/career facebook.com/UofSCCareers twitter.com/UofSCCareers
part of Sophomore September
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WELCOME BACK CARNIVAL wednesday, august 28 11AM-3PM
fitness
sport clubs
outdoor recreation
aquatics
intramural sports
803.576.9375 803.777.5261
campusrec.sc.edu University of South Carolina Campus Recreation @UofSC_CampusRec
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Stop by Greene Street for the annual Welcome Back Carnival! Enjoy FREE FOOD, fun inflatables, music, resources to help kick off your second year and more. Open to all USC students! Sophomores don’t forget your punch card for a chance to win great prizes! Rain date: September 3rd sc.edu/studentengagement OSE_USC
Student Engagement at the University of South Carolina
UofSCstuengage
USCStudentEngagement
Awards & Self Development AWARDS Advertising Sales Representative of the Month –August 2013 • Generated the most revenue • Surpassed goal • Increased special publication growth Advertising Sales Representative of the Month –November 2013 • Generated the most revenue • Surpassed goal • Signed a new client to a contract SELF-DEVELOPMENT Attended the 2013 Southern University Newspapers Conference in Raleigh, NC • Learned the steps to a successful sales pitch • Learned strategies to closing a sale • Participated in the creation of an advertising campaign and the client presentation • Received training from numerous professionals in the field with valuable experience Summer with Student Media • Trained throughout the summer before stepping into the position of the Campus Advertising Representative • Held client meetings to establish relationships and sign contracts Maymester Class in Atlanta, Georgia • Met with Public Relations professionals working in reputable agencies and companies throughout Atlanta, such as Coca-Cola, Cohn & Wolfe, Liz Lapidus, Porter Novelli, Turner Broadcasting and Focus Brands • Learned communication skills and how to successfully manage a public relations crisis • Earned real-world experience and a deeper knowledge of a field closely intertwined with the advertising industry
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Resume Michele Dressler USC Address: 510 Heyward Street, Columbia, SC, 29201 • Home: 9 Wild Oaks Road, Goldens Bridge, NY, 10526 Mobile: (914) 815-0474 • Email: dressles@email.sc.edu
EDUCATION University of South Carolina, School of Mass Communications Columbia, SC Major: Advertising Minor: Sociology, Spring 2012 - Current, Class of 2015 GPA: 3.944, 2012 and 2013 Fall and Spring Semester Dean’s List Pennsylvania State University, School of Mass Communications Major: Advertising, Summer - Fall 2011 GPA: 3.857, 2011 Summer and Fall Semester Dean’s List
State College, PA
WORK EXPERIENCE Campus Account Advertising Executive Columbia, SC Student Media at the University of South Carolina June 2013 – Current • Manage an 80+ client list and their advertisements within the school newspaper, magazine, website, mobile app, radio station and TV channel • Create contracts for regular clients and propose advertising plans according to their particular budget and need • Fill out insertion orders and production orders for advertisements and keep all paperwork neatly filed • Became comfortable working with various organizations and departments across many different fields –from Student Government to the department of Student Health Services on campus • Gained valuable knowledge working for The Daily Gamecock, named one of the top ten collegiate newspapers in the nation, according to The Princeton Review New Business Account Representative Student Media at the University of South Carolina
Columbia, SC January 2013 – May 2013
• Worked with inactive clients to reactivate old accounts or gain new business • Expanded the territory by gaining 4 new clients, whom had never advertised before • Made cold-calls, sent emails and visited prospective new clients regularly Leadership Trainee Camp Watitoh
Becket, MA July 2009 – August 2009, July 2010 – August 2010
• Responsible for a group of campers ages 12-14 • Created and organized full camp evening activities, games and sporting events • Taught ‘media hobby’ where campers learned how to run and operate a radio station
SKILLS Microsoft Word, Excel, and PowerPoint; InDesign, Garage Band, iMovie, Pages and iPhoto Proficient at using social media platforms such as, Facebook, Twitter, Instagram, Vine and Pinterest to market, communicate with and motivate target groups.
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