The Independent Student Newspaper of the University of Pennsylvania
◆
Founded 1885
January 2014 To the CNBAM Judges,
As Advertising Director of The Daily Pennsylvanian for the past 20 years, I have had the opportunity to work with a large number of talented and dedicated student staff members and department managers. I can clearly rank Taylor Culliver in the upper echelon of all those students because of his leadership skills, dedication, motivation, hard work, and innovation. It is for this reason that I recommend Taylor as CNBAM’s Best Ad Manager. Taylor joined The Daily Pennsylvanian at the beginning of the spring 2012 semester. He was hired as an Associate Advertising Representative, and has since moved up the chain of command. Taylor is currently the Executive Editor of The Daily Pennsylvanian, and we expect great things from him this year. The best sales reps realize that selling is a learning process that never ends. From the beginning, Taylor was relentless in his desire to learn as much as he could about selling and newspaper advertising He spoke to his manager, his peers, and myself to gain knowledge, share ideas and get feedback. Taylor showed interest in the other departments of the newspaper; so that his design and marketing knowledge could help him further service his customers. When Taylor began his selling career at The Daily Pennsylvanian, things were not looking good financially. The Daily Pennsylvanian was suffering from a fifth straight year of losses in local and total ad revenue. The morale in the ad department was low and our customer base was shrinking. Taylor seemed to embrace the situation rather than shrink from it. He approached his customers with a sense of confidence in himself and in his products that is rarely if ever seen in student ad reps. The results were impressive: Taylor brought in new businesses such as Bikram Yoga and Club Pulse. He increased the ad spending of the customers that he inherited. At the end of a successful year in sales, Taylor was elected to run the department as the ad manager. Taylor’s year as ad manager marked the first time in five years that The Daily Pennsylvanian finished up in local ad dollars over the previous year. The changes really showed up during the fall semester. The ad department sold $122,725.97 in local advertising — $14,420.91 higher than the previous fall. This achievement was the result of many factors, but Taylor was the key in all of the factors involved. For example, The Daily Pennsylvanian created frequency packages for customers that essentially tripled everyone’s advertising for about the same price they paid the previous year. This is a huge risk and it would not have succeeded without Taylor’s leadership. Taylor sold the package idea to his reps before he sold them to his remaining clients. Taylor took the time to convince his reps of the value of the pricing model. He trained them on how to sell it properly and how to overcome the objections that the reps may face. He listened, he taught, and he led by example.
4015 Walnut Street, Philadelphia, Pennsylvania 19104-6198 Business: (215) 898-6581 s Editorial: (215) 898-6585 s Fax: (215) 898-2050
Taylor also helped the company to succeed by setting ambitious goals. Too often, former ad managers have “lowered the bar” by creating goals that were too easily reached. Taylor set high goals and then set the path for achieving those goals. For example, Taylor saw our Fall Dining Guide as a great starting point for packages. He set a goal for a number of customers to advertise and a number of inches in the Dining Guide. The goal was roughly 20% higher than the previous year. Taylor worked with the reps individually and as a group. Everyone was invested in reaching the goal, and Taylor gave him or her the necessary support and encouragement. Managing is not just the rah-rah aspect, and Taylor understood that. If a rep was pulling his/her weight, they quickly and a one-on-one meeting with Taylor to get the situation fixed. Taylor is a singer. Normally I wouldn’t put something in a recommendation letter that would hurt the candidate’s chances, but it has to be said. Taylor belts out the tunes when he’s in the office. You can hear him coming to the office before he reaches the bottom stair two flights down. Why do I include this? Taylor’s attitude is infectious. I’ve seen the ad department’s morale slowly rise since Taylor started. He’s loud and joyful and there’s no missing him. He’s also the sort of person you don’t want to let down. Taylor brings out the best in his staff, and he’s one of the best I ever had the pleasure working with. Thank you. Sincerely,
David Graham Advertising Director
Taylor Culliver showed several qualities and abilities this past year that made him an excellent Advertising Manager. He was committed, collaborative, creative, motivating, and enthusiastic about his job. His attitude and hard work led to the first increase in sales from the previous year that The Daily Pennsylvanian has had in several years. The Daily Pennsylvanian made a monumental change last year in the way that it charges advertisers for advertisements. We altered our business model, which severely affected the jobs of the sales reps. Although this change was one we thought was necessary, it was risky and, if unsuccessful, would be very damaging to the company. From the beginning of this new program, Taylor put every effort in to understand the new process so that he could be prepared in his own sales as well as to get the sales reps up to speed on the changes. It was critical that the sales reps were trained correctly and right away so that they could sell effectively from the start of the semester, and Taylor made sure that this happened. Along with our Advertising Director, Taylor worked with the sales reps to make sure that they understood every part of the new program so that they could get out selling right away. Under Taylor’s guidance, they lost no time picking up the new material and selling. Because Taylor was able to help quickly implement this program, we saw the first increase in sales in many, many years. Taylor believed in and supported this new program, and put all his effort into making sure that it produced positive results. Taylor set challenging but reasonable goals that encouraged himself and his staff to do their best work. He worked with our Advertising Director to calculate goals for special issues and came up with incentives for his staff to reach these goals. It wasn’t enough for him to say “sell more” to his staff because he knew that did not work. He made his staff want to work hard by setting expectations of them and encouraging them to reach them. Part of encouraging his staff to work to reach their goals was his ability to foster a sense of community among the sales reps. His social events, weekly advertising meetings, and friendships in the office helped sales reps to talk about their successes and their struggles and to remind them that they were not the only ones having difficulties. Taylor always did the best he could to make sure that the sales reps were enjoying their work and had a support system. He was very aware of how difficult the job could be, so it was important to him to help those who were struggling. By planning sales reps’ schedules so that they were in the office at the same time as him, Taylor was able to check in with sales reps about how their sales were going and work with them to improve their selling techniques. He always kept up with how they were doing with their customers, and set a good example in working with his own customers. Taylor had great relationships with almost everyone in the office. His positive attitude and enthusiasm about his job was infectious and made him a great person to work with. He developed great relationships with all of the professional staff members, which helped him to learn more about the company and obtain advice for how to manage his staff. His many conversations with professional staff members also led him to come up with some great ideas. He was always looking to learn more about business, media, and advertising from them. Taylor also had great
relationships with other managers, editors, and staff. As the year went on, Taylor developed a great interest in not only advertising and business, but in the business of media. Because of this, he won the respect of many editors and editorial staff members. As a member of our Executive Board, these relationships helped him to collaborate and work with others when we had meetings or when he was working with other people. It was beneficial to have someone thinking about all aspects of the company. He was truly invested in the entire company. Taylor is also an extremely creative and innovative person. He was always looking to make changes to improve the company and come up with new ideas. He would be the first one to speak up in a meeting and say we needed to make some changes rather than just discussing our problems. In our Business Board and Executive Board meetings, Taylor was always the person offering up the most new and inventive ideas, especially with regards to revenue generation. Often, his focus was to come up with new revenue generating ideas, which we were in desperate need of, and he always voiced his ideas to people to get their opinions on them. For example, Taylor suggested ideas such as having a local concert venue sponsor our cultural magazine’s Playlist of the Week or having a special Thanksgiving page in the paper that would involve audience engagement and that advertisers could sponsor. Although only a few of his ideas were implemented this past year, I know that many of his ideas will be implemented in this coming year in attempts to increase revenue and improve audience engagement. It was also important to Taylor that other members of the company came up with ideas and voiced them. Along with some other managers and editors, Taylor helped develop a process by which people could submit ideas for evaluation by our Executive Board. This process, while not perfect, was a step in the right direction, and I know that the next board will be building upon this idea to continue to foster creativity among staff. All of these qualities and experiences that Taylor has had qualify him for this award. He was someone that I could count on to come up with ideas and get the sales reps working. With the trend that our sales had been going in, it was an amazing feat for Taylor to lead the efforts in turning that trend around. He made me proud to be managing my staff because I knew that he was helping to move us onto a positive track by increasing our revenues. As the incoming Executive Editor of The Daily Pennsylvanian, I know that he will continue to work to improve the company and be a tremendous leader. Melissa Hong Business Manager
Taylor Culliver CNBAM Best Advertising Manager Statement of Management Philosophy There are two things in this world that we have the utmost power in controlling: attitude and effort. I live by this mantra every day during my time at The Daily Pennsylvanian, because as a manager, I always want to impress the same way of thinking on my staff. Throughout the past year I have worked with my peers to create an advertising department that our company, and the staff within it, can be proud of. Whether that meant meeting sales goals, encouraging free flowing discussion and feedback, or portraying our mission as a learning institution, my work with the advertising department has been more of a rewarding experience than I ever could have imagined. Along with attitude and effort, I implement this mantra by adhering to three core tenants as a manager and a department — culture, accountability, and training. My first goal as advertising manager was to build on the culture of the department that my predecessor worked diligently to maintain. After being an ad rep for two semesters, I can speak from experience when I say the job of a newspaper sales rep is one of the most challenging things I have experienced. Because of this, it is important to maintain a really strong culture within the department, so that after countless meetings back and forth — some more rejecting than others — the staff still feels like the office is like a second home on campus, that we are able to learn and grow as sales people together, and that every day we are doing work that we can be proud of. We accomplish these things by having weekly meetings in which the staff comes together to bond over our experiences of selling. Additionally, we have departmental dinners every month to celebrate our accomplishments and to have a more personal experience with each other outside of the office. All of these things have worked to nurture a culture within our department that stands for friendship and fun, making the job of selling a lot more easy to bear. My second goal was to hold my staff more accountable for their work. The challenges of taking classes, other student activities, and selling for the DP can become a lot to handle. But at the onset I found that as a department we were not holding our sales reps accountable enough for committing to their roles in the department and making sure their clients were taken care of in the best way. I strongly believe in goal setting, so with the help of Dave, the advertising advisor, I created an overarching sales goal for each semester for ad reps to have a general idea of the direction we needed to go. Furthermore, I was a lot more liberal than my predecessor in deciding the moment to hand customers to harder working reps, in order to keep each member of my staff on their toes and facilitate a more competitive spirit in the department. In a world where the student advertising department is responsible for more than a third of our advertising revenue, accountability had to be stressed to everyone involved, and I believe it contributed a lot to the growing success of our sales numbers. The last tenant of my goals was training. I wanted every member of my staff to feel as though they were not only learning, but constantly helping others learn how to be the most effective sales rep. In our weekly meetings there was always a training component included so that the staff could brush up on their skills and foster a sense of learning and shared knowledge. I also realized how important it would be to make sure my successor was prepared to take the department into his or her own hands when my year came to a close. All of these things, along with a rejuvenated sales strategy, contributed to the increase in revenue throughout the first part of this fiscal year, and I have taken so much away from my experience as advertising manager to my new position as executive editor.
Taylor Culliver School: 3901 Locust Walk, MB 769, Philadelphia, PA 19104 Home: 11977 Wares Ferry Road, Montgomery, AL 36117
(251)-581-5117 tcull@wharton.upenn.edu
Education The Wharton School, University of Pennsylvania, Philadelphia, PA May 2015 Bachelor of Science in Economics, Concentrations in Marketing and Legal Studies Concentration GPA: 3.46 • Relevant Coursework: Consumer Behavior, Marketing Research, Entrepreneurial Journalism, Human Resource Management Baldwin County High School, Bay Minette, AL May 2011 GPA: 4.32/4.0, Valedictorian • Leadership Positions: Senior Class President, Student Council President, Basketball and Soccer Captain • Awards: Mr. BCHS, National Achievement Scholar, Wallace Gilberry Scholar
Experience The Daily Pennsylvanian, University of Pennsylvania, Philadelphia, PA Spring 2012 – Present President and Executive Editor • Manage staff of 32+ editors and managers, overseeing individual growth and facilitating interaction between departments • Oversee Board of Directors and Executive Board to create and implement strategic vision of the company • Sole spokesperson for the company Wharton Sports Business Initiative, University of Pennsylvania, Philadelphia, PA Summer 2013 - Present Student Assistant • Maintain website and manage all social media outlets for brand • Lead research team for MLB Diversity Task Force, under direction of Professor Kenneth Shropshire • Traveled to Doha, Qatar for the Doha GOALS Forum to discuss social impact of sport Wharton Sports Business Academy, University of Pennsylvania, Philadelphia, PA Summer 2012-2013 Head Residential Team Advisor • Organized and led month-long program for rising high school juniors and seniors interested in business of sports • Fostered sense of connection and learning among students and staff to facilitate worthwhile experience • Managed staff of eight other undergraduate students
Other Activities Undergraduate Sports Business Club, University of Pennsylvania, PA Vice President of Community Relations • Organizing “Hoopin’ 4 Hope” 3-v-3 basketball tournament to benefit Special Olympics Penn Political Review, University of Pennsylvania, PA Marketing Manger • Organized speaker and product launch events to raise awareness for publication • Organized quarterly distribution of publication
Spring 2013 - Present
Spring 2013
Skills and Interests Language Skills: Studied four semesters of elementary and intermediate Italian Computer Skills: Proficient in Microsoft Office, basic HTML and CSS knowledge, proficient in social media Interests: Entrepreneurship, technology, travel, sports business, journalism and media
Taylor Culliver CNBAM Application: Appendix I Job Description The Advertising Manager is the student leader of the Advertising department. The Advertising Manager is responsible for departmental administration and interdepartmental coordination; for the mentoring and evaluation of the advertising department staff; and for administering the department’s sales goals and hourly requirement system. The Advertising Manager is expected to spend a significant amount of time out of the office attending sales calles with ad representatives to train them and develop their skills. The Advertising Manager leads all sales efforts before the start of the spring and fall semesters. The Advertising Manager is a voting member of the Business Board. He or she is directly responsible to the Business Manager. The Advertising Director, a member of the professional staff, serves as an advisor to the Advertising Manager. In llieu of a stipend, The Advertising Manager receives commission from ads sold by all student representatives within the department.
DP Advertising Department Sales Meeting Wednesday, November 13, 7pm •
Sales Numbers November and December
•
Housing Update
•
Competitive Analysis Another look
•
Final Issues Street Final Exams Issue/Goal
•
Packages for Spring Selling for next semester
•
Sales Training Reaching the decision maker
•
CNBAM Ads Send me your list
•
Holiday Card Last year’s card Scheduling
Printed: 1/27/14 4:20 PM
Page 1 of 2
The Daily Pennsylvanian Sales Summary
Criteria: date >= 1/1/12 and date <= 12/31/12
Display Ad Summary By Customer Type Customer Category
Customer Type
Charge
Advertisers
%
Ad Dates
%
Inches
%
Dollars
%
Local
Local
Space
140
39.3%
1,320
59.9%
22,338.0
47.8%
$216,361.27
40.0%
2
0.6%
2
0.1%
141.0
0.3%
$164.94
0.0%
Color
65
18.3%
632
28.7%
13,730.5
29.4%
$45,614.16
8.4%
Discount
57
16.0%
220
10.0%
3,800.0
8.1%
($16,416.69)
-3.0%
Position
56
15.7%
541
24.5%
5,693.0
12.2%
$486.40
0.1%
140
39.3%
1,320
59.9%
22,338.0
47.8%
$246,210.08
45.5%
51
14.3%
90
4.1%
3,309.0
7.1%
$50,152.20
9.3%
2
0.6%
2
0.1%
55.0
0.1%
$81.40
0.0%
Color
19
5.3%
32
1.5%
1,452.0
3.1%
$4,640.00
0.9%
Position
10
2.8%
16
0.7%
565.0
1.2%
$326.34
0.1%
Space
29
8.1%
72
3.3%
2,586.0
5.5%
$33,265.08
6.1%
Color
9
2.5%
18
0.8%
1,233.0
2.6%
$2,880.00
0.5%
12
3.4%
29
1.3%
1,091.5
2.3%
$93.24
0.0%
80
22.5%
162
7.4%
5,895.0
12.6%
$91,438.26
16.9%
115
32.3%
691
31.4%
17,516.1
37.5%
$168,431.57
31.1%
1
0.3%
1
0.0%
63.0
0.1%
$65.51
0.0%
Color
38
10.7%
229
10.4%
7,663.5
16.4%
$28,686.40
5.3%
Discount
20
5.6%
47
2.1%
1,076.5
2.3%
($3,222.06)
-0.6%
Position
28
7.9%
166
7.5%
4,503.5
9.6%
$1,401.84
0.3%
Space
21
5.9%
31
1.4%
946.9
2.0%
$8,757.52
1.6%
Color
6
1.7%
6
0.3%
124.5
0.3%
$800.00
0.1%
Discount
7
2.0%
7
0.3%
99.0
0.2%
($1,498.60)
-0.3%
Position
1
0.3%
1
0.0%
12.0
0.0%
$0.00
0.0%
Totals for Customer Category University
136
38.2%
722
32.8%
18,463.0
39.5%
$203,422.18
37.6%
Grand Totals
356 100.0%
Tax
Totals for Customer Category Local National
National
Space Tax
National
National Representative
Position Totals for Customer Category National University
University
Space Tax
University
University Student Groups
* Items in italics are included in the values for ad space.
2,204 100.0%
46,696.0 100.0%
$541,070.52 100.0%
Printed: 1/27/14 4:20 PM
Page 1 of 1
The Daily Pennsylvanian Sales Summary
Criteria: date >= 1/1/13 and date <= 12/31/13
Display Ad Summary By Customer Type Customer Category
Customer Type
Charge
Advertisers
%
Ad Dates
%
Inches
%
Dollars
%
Local
Local
Space
136
39.8%
2,006
70.0%
37,016.5
60.8%
$221,677.88
40.2%
Color
79
23.1%
764
26.7%
22,906.5
37.6%
$38,953.20
7.1%
Discount
22
6.4%
94
3.3%
1,754.0
2.9%
($6,496.19)
-1.2%
Position
49
14.3%
294
10.3%
4,095.5
6.7%
$209.00
0.0%
136
39.8%
2,006
70.0%
37,016.5
60.8%
$254,343.89
46.1%
Space
46
13.5%
94
3.3%
3,334.5
5.5%
$50,875.50
9.2%
Color
20
5.8%
36
1.3%
2,021.5
3.3%
$5,280.00
1.0%
7
2.0%
10
0.3%
386.0
0.6%
$222.00
0.0%
Space
23
6.7%
41
1.4%
1,316.5
2.2%
$18,320.00
3.3%
Color
6
1.8%
8
0.3%
513.0
0.8%
$1,280.00
0.2%
Position
5
1.5%
7
0.2%
151.0
0.2%
$0.00
0.0%
69
20.2%
135
4.7%
4,651.0
7.6%
$75,977.50
13.8%
124
36.3%
702
24.5%
18,310.2
30.1%
$179,300.39
32.5%
1
0.3%
1
0.0%
35.0
0.1%
$53.80
0.0%
48
14.0%
268
9.4%
8,862.0
14.5%
$31,735.00
5.8%
Discount
4
1.2%
14
0.5%
279.5
0.5%
($922.17)
-0.2%
Position
24
7.0%
139
4.9%
4,691.5
7.7%
$1,692.31
0.3%
Space
13
3.8%
22
0.8%
945.8
1.6%
$9,157.16
1.7%
Color
4
1.2%
4
0.1%
247.5
0.4%
$464.00
0.1%
Discount
2
0.6%
2
0.1%
30.0
0.0%
($324.00)
-0.1%
Position
2
0.6%
2
0.1%
172.5
0.3%
$128.52
0.0%
Totals for Customer Category University
137
40.1%
724
25.3%
19,256.0
31.6%
$221,285.01
40.1%
Grand Totals
342 100.0%
Totals for Customer Category Local National
National
Position National
National Representative
Totals for Customer Category National University
University
Space Tax Color
University
University Student Groups
* Items in italics are included in the values for ad space.
2,865 100.0%
60,923.5 100.0%
$551,606.40 100.0%
Homecoming/Basketball Goal Customer Aloosh Apts@Penn Campus Apts Club Pulse Consteller Corp Copabanana Doc Magrogan's Dock Street Dominos Ed's Buffalo Wings Eye Encounters Flywheel Grace Church Harvest HipCityVeg Homewood Suites HubBub International House Keswick Cycle La Fontana Little Baby's Ice Cream Maha Yoga Mama Palma's Miss Rachel's Pantry Moriarty'sy National Museum New Deck New Delhi Prelaw Experts Princeton Review Ramen Bar Sangkee Scoop de Ville Second Mile Sitar India South Moon Under Springfield Beer Tandoor India The Best House Pizzeria The Rotunda Toll Brothers University Enterprises University Square Vagabond Vintage Instruments West Philly Locksmith White Dog TOTAL GOAL
#
Homecoming 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 47 45
15 12 0 12 8 0 0 8 120 15 32 0 8 0 15 60 12 0 60 8 8 30 0 8 6 15 15 8 2 15 8 8 15 0 8 120 15 8 8 0 30 24 0 0 15 8 9 1049 800
Basketball 0 0 52.5 0 0 15 27.5 0 0 0 0 52.5 0 15 0 0 0 24 0 0 0 0 12 0 0 0 0 0 0 0 0 0 0 8 0 0 0 0 0 14 0 0 52.5 8 0 0 0
Rep Kyle Ilgen Kross Dave G Kyle Ilgen Donna Kuzma Kyle Ilgen Jason Gordon Jared Karpf Kyle Larson Kyle Ilgen Dave G Dan Eder Kat Chang Jason Gordon Jason Gordon Dave G Jason Gordon Jason Gordon Kyle Ilgen Kat Chang Jason Gordon Taylor Cull Jared Karpf Pingfan Tang Dan Eder Jason Gordon Dan Eder Kross Jason Gordon Kyle Ilgen Dan Eder Jared Karpf Kat Chang Kyle Ilgen Arman Tok Kat Chang Taylor Cull Arman Tok Kat Chang Dave G Kyle Larson Donna Kuzma Dave G Kat Chang Dan Eder Kat Chang Kat Chang
Finals Issue Goal CUSTOMER All City Self Storage Apartments @ Penn Asia Supermarket Berger Properties Campus Apartments City Tap House Constellar Corporation Copabanana Doc Magrogans Dominos Guacamole MexGrill Hillel Joseph Anthony Keswick Cycle La Fontana Lee's Hoagie House Maha Yoga Mariposa Co-op Modern Eye Moriarty's Nan Zhou Noodle House Nara Japanese Rest. New Deck Tavern New Dehli Penn Book Center Penn Campus Hair Penn Optometrics Princeton Review SangKee Saturn Club Scoop de Ville Second Mile Center Smile Café Smokey Joe's South Moon Under Springfield Beer St. Declan's The Best House Pizzeria The UPS Store UCA Realty University Enterprises University Square Vagabond Vintage Instruments Vix Emporium White Dog Café Wishbone TOTALS GOAL
REP Dan Eder Katherine Ross Lenny Wei Donna Kuzma David Graham Taylor Culliver Donna Kuzma Kyle Larson Jason Gordon Kyle Larson Arman Tokanov Katherine Chang Katherine Chang Kyle Illgen Katherine Chang Katherine Ross Kyle Illgen Arman Tokanov Kyle Illgen Dan Eder Ryan Ahn Ryan Ahn Dan Eder Katherine Ross Ryan Ahn Katherine Ross Dan Eder Kyle Illgen Jared Karpf Jason Gordon Katherine Chang Kyle Illgen Arman Tokanov Kyle Illgen Katherine Chang Taylor Culliver Kyle Larson Katherine Chang David Graham David Graham Donna Kuzma David Graham Katherine Chang Dan Eder Katherine Chang Katherine Chang Jason Gordon
2012 ADS 0 1 0 1 1 1 0 1 0 0 1 0 1 0 0 1 0 1 1 0 1 0 1 0 1 1 0 1 0 0 0 0 1 1 1 1 0 0 1 0 1 1 0 0 0 0 0 22
2012 INCHES 0 10 0 6 120 30 0 15 0 0 15 0 15 0 0 10.5 0 15 30 0 15 0 15 0 8 15 0 15 0 0 0 0 8 6 60 18 0 0 31.5 0 15 120 0 0 0 0 0 593
2013 ADS
2013 INCHES 1 1 1 0 1 0 1 1 1 1 0 1 1 1 1 0 1 0 0 1 1 1 0 1 1 0 1 1 1 1 1 1 0 0 1 1 1 1 0 1 1 1 1 1 1 1 1 36 35
8 8 8 0 120 0 8 15 60 120 0 12 15 60 8 0 30 0 0 6 8 8 0 8 8 0 8 15 8 15 15 8 0 0 120 15 12 8 0 60 8 120 8 15 8 9 24 986 950
Monthly Frequency Packages ECONOMY
STANDARD
PREMIUM
$250
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per month
PRINT The Daily Pennsylvanian 34th Street Magazine
A la carte price:
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$1,200
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3 columns (5.388”) x 5”
AD RUN: Frequency:
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per month
per month
A la carte price:
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OR
AD SIZE:
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AD SIZE:
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AD SIZE:
2 columns (3.558”) x 6”
3 columns (5.388”) x 8”
AD RUN:
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Frequency:
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For your print ads, you can choose any combination of our publications: The Daily Pennsylvanian, 34th Street Magazine, and any of our broadsheet or tabloid issues (with the exception of our 3 stand-alone issues).
3.
For two of our packages (Standard and Premium), part of the total cost includes an option to bundle your print ads with Internet and Mobile App advertising for one price. You’ll get 30,000 page views on our websites and access to DP Deals on the DP Mobile App. DP Deals allows you to push out deals to our App users. You control what the deals are and when they go live.
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We know from our market research that print advertising is still highly effective. In fact, 87% of Penn undergraduate students read our newspaper at least once a week.
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Our market research also shows that a print ad running three times in one week will reach 3.3 times as many people as an ad that runs just once a week.
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Our customers need to get results for their advertising dollars, but asking you to triple your ad spending is not the answer. So we’re putting our money where our mouth is — we’ll triple your advertising for you.
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You make a four-week investment with us, and we’ll triple your print advertising. Plus, with two of our three monthly package options, we’ll bundle your print with Internet and Mobile App ads.
Contact The Daily Pennsylvanian today to get started. 215-898-6581 advertising@theDP.com