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OCTOBER 31,
STUDEN T NEWSPA PER OF THE UNIVER SIT Y
OF PENNSY LVANIA
2012
SANDY SPARE S CAMPUS
online at theDP.co m
Penn says it was ‘lucky’ as Sandy hit Philadelphia on Monday and Tuesda y
BY SETH ZWEIFLER Campus News Editor Across Penn’s campus Monday night, many of the lights flickered but managed to stay on as gusts of wind nearly 70 howled outside miles per hour . Though Hurricane Sandy put a halt to classes and operations Penn over the at past versity officials two days, Unithat the storm acknowle dged — massive power which caused ing and at least outages, flood48 down the Easterndeaths up and Seaboard largely spared — the campus community. “When you look astation around at all the devus, whether the Jersey Shore it’s City, I think we’re or New York incredibly fortunate,� Executive Vice President Craig Carnaroli said. “I’d consider Penn lucky.� Beginning Monday night and carr ying over into the early hours of Tuesday morning, facilities crews were spond to reports on hand to reof downed trees, damage to buildings and other impacts of Sandy on campus. According to Vice President Facilities and for Real Estate Services Anne Papageorg the most significan e, some of t on-campu damage came at the Law School’ss SEE HURRICAN E PAGE 9
INSIDE
Scores of leaves and high winds blew across Locust spared the brunt of the storm, especially Walk throughout the day Monday compared to other and Tuesday as parts of Pennsylvania students spent Isabella Gong /Contributing , New York and their time inside. New Jersey, which Photographer According to Penn’s all experienced administratio widespread power outages, flooding n, the campus was and other damage.
‘‘
We’re proud to
See a photo essay showing how Sandy impacted Penn’s
campus say that we have >>Page 6 a very well-oiled machine when think that was on it comes to situat display these past ions like this. I few days.�
On and off campu s, students took advantage of having no classes
— Vice President
BY ADITI SRINIVAS AND BECKI STEINBERG Staff Writers Across Penn’s singers all used campus, streakers, studiers and the time off Sandy to their during Hurricane advantage. Despite side for most being stuck inof passed the time Monday and Tuesday, students in a variety of unconventional ways — some more than others. Many students took the storm — particularly upperclass men — as partying a few a chance to extend their weekend days In an off-campu longer. s house on Delancey example, six Street juniors “Monopoly, Scrabble, and seniors gathered , for for a wine and night before beer� party Sunday the storm. “This has definitely made my week fun,� said Wharton a lot more senior Maddie the house’s residents. Vincent , one of “I was worried about doing While some parts SEE NO CLASSES of the Schuylkill PAGE 7 whole, Dan Nessenson /Contributing Photographer according to Philadelphia River experienced rises in water level, the river Mayor Michael Nutter — as well as the — was relatively city as a unscathed by Hurricane Sandy.
2010 College gra d
Jessie StreichKest activism during was known for her her days on campu s
dies in Brookl
for Public Safety
Maureen Rush
Reporter’s Notebo ok Emergency Operat | Inside the ions Center
We are The Daily Pennsylvanian, the newspaper by and for the students of the University of Pennsylvania. When our readers open “the DP� every morning, they open a world of campus and city news, feature stories, sports, commentary, advertising, and much more. Whether in our daily newspaper, our weekly magazine, our special issues, our mobile app, or our websites, The Daily Pennsylvanian is the first read for the Penn community.
BY SPENCER SMALL Staff Writer On Monday morning, members of the Public Safety Division of gathered in the tions Center to Emergency Operaanticipate the potentially disastrous effects of Hurricane Sandy. I stood outside stages of Sandy. at 11 a.m. amidst the prelimina Wind gusts ry in my face as sent rain spiraling I awaited the police car escort would take me to the that It pulled up, and EOC. I entered the this was the car, thankful first time I had that gotten in the cop car. “You back of a staying safe out there?� the man asked. policeI nodded and ignored the irony extra turns to of making three pull up in front headquarters. of I probably could the Penn Police on foot five minutes have arrived there earlier. SEE EOC PAGE 9
yn during hur
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cial Justice, a high school in Brooklyn. While at Penn, In a statemen was known as Streich-Kest Jimmy Tobias t released a great friend , a former Daion Tuesday and spirited ly Pennsylva mind.� , her family student nian On Monday night expressed how She was a memberactivist. remembers her staff writer, 2 010 Col lege she cane Sandy ravaged, as Hurri- N.Y. She was as a of Penn ate lasting impressio had “left a Haven — g r adu at e 24. individual who passion- and doctoral an anti-pover the midn on all who Atlantic coast, candidate in ty stu“brought medicine Streich-K est met her, and dent group ANIAa lot to the group,� 2010 College especially on Jonathan Toung graduate Jessie serving New York City grew up in students her the city’sOFdevoted and more PENNtoSYLV at Bushwick said Streich-K T Y homeless — where importantly, a close friend. was killed by Streich-Kest ily, and after with her fam- Social HS for ERSI est was “very she Justice, to whomUNIV a “She was a graduating from THE she testsparticipated in local pro- person, really unique outgoing� and “had a near her home falling tree Penn she was deeply OF returned to teach ER and initiatives in Brooklyn, committed. very sweet, thought- heart.� She and Toung warm for social ful,� atNEW Jes- and economic the Bushwick sie SPAP lived in loved life and the same hall School for Tobias said. ENT justice. was deeply So- devoted in Hill College “Ever y- House 2010 College to social justice.� ENT STUD their freshman graduate and one who knew her was PEND co-founde r year. so “We loved her of Penn Haven impressed with how THE INDE for who she honest she was. She .com said, Tobias just spoke her atwas,� theDP online was always herself.�“and she
BY GLENN SHRUM Associate News Editor
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POLITICS ACTIO N WEEK
student weather the storm DAYs2012 ELECTION PAGE 4 OPINION
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: Polling LocationLocust Street)
Fairfax Apartm
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Quakers ta ke aim
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INSIDE
HERE TO STAY?
More than tran sition a Penn’s Lo for uis
BACK PAGE
M. HOOPS | sophomore The back to the returned court after missing his first year BY
Y, PAGE 4 TUESDA
JANUAR Y
29, 2013
Opinion
EAWAY PENN’S TAK
Sophomore forward Greg games for the Louis has rebounde Quakers and d after missing has averaged his entire 4.7 points per game. His 3.4 freshman year due to a surgery on Amanda Suarez/DP rebounds per his hip. He contest is tied , NO. 6 File Photo is the only player for second VOL. CXXIX to play in all on the team Newspaper 18 behind Fran ent Student Dougherty. ania The Independ y of Pennsylv
For Penn, big test is yet to gest come of the Universit
129th Year
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Executive Editor JENNIFER SUN, Managing Editor ELLEN FRIERSON, Opinion Editor STEVEN JAFFE, Editor Managing Editor Senior Sports JULIE XIE, Online MIKE TONY, Editor
The necess ary surgery relatively straightforward was off the extra : shave the problem bone and alleviat e . Howeve hours in r, just a few surgery KENNY leads to months Senior StaffKASPER four of Writer with the recover y time, and procedure for Novemb schedu led The move er of 2011, from high college is school to set to miss his entire Louis was a transiti season. freshman on. However, for sophom For a player Louis, “transit ore Greg who “can’t enough understatemenionâ€? is a bit of an Dwyer â€? basketball, accordi get t. ng to coach Fred In the fall of Ross , Louis’ forward came 2011, the 6-foot-7 biggest challen ge yet would to Penn’s not playing LVANIAN having just campus be PENNSY at , DAILY wonTHE a class “I remem all. title at Dwyer 5A state the season ber the first game High School Palm Beach of last year, in jersey, Gardens, being in and Fla. His talent-r a ich team I thought the game ended and the season , ‘I’m going 33-2, while finished go through to against the competing someth ing have to likes 35 more like 34, Cook , Arizona of Duke’s Quinn of these experie Louis said. ’s Nick and NBA “That’s the nces,’â€? lottery pickJohnso n game worst: Rivers . The day ‌ Austin to help. It’s and not being able the season squad capped just really off ing.â€? with a No. frustratranking from 8 nationa l Howev er, But the goodUSA Today. times — companion Louis did have shine State a in the rehab weather — and Sun- who could process last. Louis would not advise pain late began experiencing first-ha nd experiehim based on in nce with injury. Former Dwyer, and his senior year the at first semestit persisted into his Larry Loughe Penn forwar d ry man School er at Penn. Perel- leave the basketb, who opted to Kelly identifieof Medicine’s John November of 2012all program in , had d Louis’ from the as femoro same conditiosuffered acetabu lar condition both n — on hips. ment, or FAI. Simply impingeWhen Louis had extra put, Louis bone that asked for ing his hip was irritat- spective on the persurgery, joint. LoughSEE M. HOOPS PAGE 6
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M. SQUA SH DEH, Sports | Sports Editor ranke d Princ Top- KARL BAGHERZA Princeton ALLISON BART, Sports Editor 6-0, IAN 2-0 WENIK, Ivy loom s over eton Editor Tonight, , News Design EDELSTEIN 7:30 p.m. Sports Design Editor recent strugQuakers’ HAILEYCAROLYN Jadwin LYE, Squash Graphics Editor gles
News Editor WU, Campus HUIZHONG City News Editor ts Editor SARAH SMITH, General Assignmen GLENN SHRUM, Copy Editor JENNY LU, YU, Copy Editor JENNIFER Photo Editor BY HABEEB SUAREZ, NewsSUARA Editor AMANDA Staff Writer Sports Photo CAROLYN LIM, Photo Manager MAEGAN CADET,
The best way to reach Penn.
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kidding ? Chief Technology DANIEL LANGER, I match morewant to win this After a tough than any match Managerof other start to Business season, Credit Manager the year.â€? HONG, the t h e P MELISSA BETSY MODAYIL, Manager Wyant enn me squash wore Marketing AN,the n ’s BlackNARASIMH team is Orange and more moti- GAUTAM vated during squash days his collegi ate under gers. on Editor rival Ti- coach Bob Callaha Princet Penn women’s the first TYDINGS, Associate n .Sports Wyant, A fterISSUE STEVEN three-y ear Sports Editor THIS an 11- day in the previous rowing has had significan in the JOHN PHILLIPS, Associatecaptain Qua ker s history rest Editor , the two seasons. t trouble with Design Assistant of YAO, (3 - 6 , 0News Prince Associate Many decided athletes leaving Editor squash CLAIRE -2) w iCopy headin DINA MOROZ, Assistant team, Copyton’s to leave due l l be to D, Associate g to Jadw looks BISSELL,forwar to problems the team. 11 student-a TILDEN facing and Editor in KATARINA UNDERWOO Courts CopySquash d Amiya Chopra/DP maintaining thletes with LEE, Copy Assistant to potenti Associate take SOPHIA feating his academics a rowing backgrou ally deFile Photo JAVIER CASTRO, onCopy top-ran Editor ked Princet and social on Associate nd have relationships former head alma mater and LUCY CHEN,(6-0, 2-0 Ivy)as comme alongside rowing.quit the team they coach . nce “I’ve always Ivy League their four-ga me W. ROWING enjoyed road trip back to as.upenn.edu. goingm, .S Penn has P r incetonits momentu | is caos@s droppe CTION builds on ,â€? Wyant rowers have Many email address “I love four matche d its past said.(“Track CORRE the tenths of a second rowers havefrom Bronx, N.Y. Her paper s by a combin left the team that .59school fact, Monday’s I loved and score of In of playing states junior taken that quote six tly Chylak. regard ed incorrec 34-2 on page it a new MattBob, but nying andfor less of meaning, and given CAO is a College its only 28, 2013), [have] dividuaAl story , with Jan. Webb I say, SIYUAN as they left in- ing Kirkto behind. they’ll be match in NYC,â€? photo accompa ience is nothwins wins ecoming sometimes exper I have of thethere the sport here for four in time between from freshm Carey; the The captionenjoyed there are years. Of Rowing only after , more andifferenc was the Tyler photo as Tim .59 seconds.bringin than injuries course, the is g in The historic Odell one e was teams weeks sports on campus of the few varsity but we’re disappo , there’s burnou . the athlete anderrors. BY JOHN success the differenc rivalry identified having regrets the sonal ties against t‌ story and per- Carey. The DP inted AssociatePHILLIPS without hesitati that allows within her same Princet on.â€? theto Tim the teamis not Sophom walk-on Sports Editor four years.â€? if we lose a kid the Quaker ore on at the drive each year. In the last athlete s topictured beginning s vie for their who plays at Jack M a i ne , first victory two of ers with years, 11 Penn’s “Never be Quite often, in spot , also of those rowpedigree No. 7 “A DP writer 38 years. though, numero has ties have to go for the afraid to give up dents will away from to Princeton beyond once asked the good try out rowing the team. decided to walk us stu‘Do you feel great.â€? the court. me, decide its A poster for a while, Maine’s Yelp of these too with that when you bad for Princet on f at her, mot her oneto/One women’s weeks. 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Wynn n, swarmi ng with ofthe fairness about any the early from Nov. editions, 1 to Nov.about in-person: due to Hurricane or online 6 — which question the traditio print 898-6585 By mail or Sandy or was Ellen Frierson at — provided in the itorial: (215) g Editor of any contentmore News/Ed flexibilManagin 898-6581 ges ing: (215) St. please email Advertis ity and encoura SEE EARLY DECISION 4015 Walnut thedp.com. frierson@ Penn commun should be 250 words YOUR VOICE PA 19104 PAGE 3 from the Philadelphia, . Letters include a hearing
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The Red and at Franklin resembled the Blue (5-4, 5-1 Ivy) Field. The Penn teams Quakers with scored on their of yore an effective running never trailed opening drive and a shutdown game and in defense — the claim their 16th a 30-21 victory to and bread butter What do you in school history.Ivy championship champions of the 2009 and 2010 get when you consistent run hip teams. mix “I challenged game, a suddenlya Senior running imposing defense back them all week the kids and I told had his second straightLyle Marsh long, dose of play-action and a healthy play our best game we’d have to rushing for big week, 130 yards on You give a team ? to give our27 carries. His longest its identity back. selves a realistic chance,� Oh, and you carry went coach Al yards, Bagnoli said. get a share “I thought today 47, than Harvard for more of the Ivy were they as determine had been d as they’ve been SEE IVY CHAMPS PAGE 9
4,527
BY ETHAN ALTER Senior Staff Writer
Senior tight end
Ryan Allen celebrates
Penn’s third Ivy
Big Asians on campus crowned
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beat Harvard Saturday,
Rachel Bleustein/Senio
30-21, at Franklin
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Penn Taiwan ese Sigma Psi Zeta Society and win big on Friday
BY SPENCER Staff Writer SMALL
BY LUCY CHEN Contributing Writer
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Watch a behindthe-scenes video of the mass casualty drill
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From rapping to spoken word a variety of talents to male stripping, took the stage the annual Big Friday night Asian at College sophomore on Campus contest. Curtis Lee won the judges Friday the hearts of night with his playing guitar, talents of singing, rapping and dancing to become Big Asian on Campus. Mr. College and Wharton sophomor joined him as e Peixin Mo Ms. Big Asian winner of the on Campus and audience vote Beyonce’s “Single with her renditionthe of The event, whichLadies� dance. took place in is part of the 20th Asian Pacific the Hall of Flags, tage Week. Other American HeriAPAHW events by actor Kal included a visit Penn, a 5K run/walk and a charity SEE BIG ASIANS PAGE 5
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MERT responds Abigail Graham/Staff to a Photographer injured wore makeup simulated mass casualty incident of a car and and fake lacerations to make the simulation bus collision. The more realistic.
ia Sirens blared ing as crying Sunday morn- were from the Philadelp and screaming came from hia Medical inside a bus. Only unteer Reserve Corps, a volthese cries were group that responds fake. The Medical public health to Emergency emergencies. Response Team The held their third victims portrayed the annual mass distress casualty f ield of the situation accurately training exercise continuously by at the South screaming, falling Bank at 34th Street and Grays down and being generally Ferry Avenue unresponsive to direction. . The a fake automobile drill featured “ W here is my son?� accident and diesel spill with one volunteers pos- woman cried. Others ing as injured moaned as MERT members victims. scrambled In this hypothetic inside the bus, screaming when MERT responded al scenario, they were moved. to a crash between a bus After an initial and a car. There response by was a simulated diesel fuel spill, firemen, a MERT crew represent ed arrived, and a UPennAle by water on rt was sent the all MERT ground, and injured passenger members calling to made real by s, additional for face help. and fake wound paint, makeup Once the extra kits. crews arrived, The majority of the victims SEE MERT PAGE 2
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Over the past week, students in the regio Penn tion had their going,” Penn semesters n have recto Abroa ed by the r Barba disruptra Gorka d Di- risks as “We’ve in Gaza escalating confli somet said. heard betwe en ct never happe hing that would Hamas. Israel and partn er [univfrom all of our n to me,” While these junior Shayn ersiti es] College apartment in the rema in students what they’r e and university’s a Golko dorms. on high w said alert, Penn students have doing , sever al of her decision Abroad normal, Seve ral has confir to spend After fall semes checked despite all are her dents 10 minut es, in and med that everyone seems the ongoi study ing Penn stude the stu- attacks. Hebrew ter study ing at nts harm currently safe ng returned to be okay.” abroa However, the University d in Israe and unspent Frida to “ My room ed. the exper of Jeru- and checked the their rooms hoste keepi ng mat es ience of salem. “ We’re bomb shelte y afternoon in l on news, Twitter and Faceb a nd I d a potluc ask ing On Frida a check the confli alert throughout r. k Shabb them ook to figure ner just y, as Jerus ct is one what was in with at dinto dents was a few hours out red us and alem going on. parents never envis that stu- Gazahit by a missile after the their alert,” to keep “Now fired coming communica midterm she said. “I have a reality. ioned be- mates, Golkow and her from it’s kind that it’s happe on ning, a class“I’d alway of scary ran out normal lives Sunday, and said. of ,” Golko s thoug our are still w ing.” ht of the and hid in bombtheir rooms continuSince F which are shelt ers, r iday, locate d The confli in every Golkow feels that howe ver, since break ct has intensified the most life ing out last part retur has for week . ned to SEE GAZA PAGE 7 BY SHELL I GIMEL STEIN Senior Staff Writer
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Since passe d ved review leadendorsing istered partie mously Staff Writer ers on Monday. y night was appro late Sunda program that will alcohol policy Attendees at the event ards — held a new pilot d stand A former Penn employee relaxe at Girard College in North Philand alumna recently set more filed a lawsuit against adelphia — included the University of PennsylSen. vania due to employment Casey (D-Pa.), Philadelphia Bob discrimination on the Maybasis of national origin. or and 1979 Wharton graduate Ya-Chuan Yu, a 2006 Michael Nutter and Rep. Graduate School of Chaka Education and 2008 and Fattah (D-Pa.), who 2009 Wharton gradurepresents ate, was employed as West Philadelphia. a lecturer at the Lauder Institute. She alleged Officials from police in her Jan. 9 suit that This mar departshe was denied certain opportunities ments across the east ks y owes because of coast, inher nationality stra ight yearthe third cluding Philadelphia, p curr. entl grou New York, of Penn not Yu’s is the first employment Baltimore and Atlantic producin 00 At least onecase discrimination City, also $9,0 filed g against the University attended to weigh in e than in 2013. There on the disRMANN Scholarsh any Rhodes SAC mor were three ZIMME Women cussion. other cases filed under 42 ALEX ip recipients U.S.C. Wharton §2000AND Staff Writer SHRUM due to employment “We cannot wait,” Biden BY ALEX discrimination personality Editor and BY GLENN News said on the ing ZIMMERMAN basis of race iate receiv after or brings TV neur to national Staff Writer the meeting. “The images be Assoc among other isN s will not origin, sues, inntthe Coungroup past of those innocent little year. Twoties of these cases were stude and entrepre riences nt Activi children gnized against being riddled with bullet the Stude While newfiled the y-reco University For of expe se the of Pennsylvania alread holes becau , some share her System students third year in a row, has ripped the conscience , and the funding tHealth orium other was, SAC morat filed against received of the money back. Trustees. ship. a Rhodes no Penn cil’s newes thently RAVI owe SAC Wednesday aclast BY TVISI Scholarng curre Writer s have Yu,body is of Taiwanese The Rhod group s that SEE BIDEN PAGE 6 al whomeeti descent, Contributing stated in nt group es Trust including the complaint dents on At its gener has shember select of 48 stude 2011 — to submitted Sunday thethat a listwas court that Ever After…Philas Rhod ed 32 stuwho will the Septe released she and three “subject$1,000 Bethenny’s es debt since come to ss receive ONLINE than of direct discrimination” when hermore at the Unive full tuitio Scholars, and she’s cumulated Chinese manager her succe arrived, n s that owe in the red. SAC’s targeted to share next GBM,her for three years rsity of Oxfor to study ess 15 group“undue$2,000 and unfounded adelphia s future busin criticism d for up Watch than face until . a video ofor Yale Unive her job perreceived to formance.” are more s will have rsity their debt e with Penn’ the of post-event seven total most schol arshistudents These groupOct. 25, to repayChair and Colleg ht the leaders. for The , followed ps SAC Penn interviews uled Women broug ails to with versit footbal on sched Vice President Joe Biden by Harva with y with l team Whart accor ding for touchdown Sarah Smith/Contributing ygirl Cockt speaks about gun control SEE LAWSUIT Mayor Nutter Photographer universities six. Cornell and rd Uni. The seniors beat Cornell, 35-28 of Skinn at a Philadelphia press event 5 percent PAGE 2 sanct ions, sa Rober ts. officials, such as Senator , Build creator , Saturday t cut of after a Stanford finish their both receiv Bob Casey (D-Pa.) , Mayor and more only at: for its event a budge accumulated, with in Ithaca, Five Penn senior Melis Penn careers Michael Nutter and Pennsylvania private, roundtable discussion with ed two. Bethenny N.Y., to win to Penn will face With have students Attorney General Kathleen with three groups’ nalists for the outrigh Brand with which was Groups theDP.com/multimedia a 35-28 win outright Ivy Kane. of debt they d paying off the , ing Your the award were named fititles, a 28-12 t Ivy League title. will also at Center its third towar . The event Unive rsity every $1,000 , according Senior Lyle for overall record Frankel icant debt approval s applied outr ight Cornell, Pen n foot to the Marsh (right) and Fellow Undergraduate of Shera ton and a 24-4 the saving s in more signif Maegan Cadet/S last FriIvy Leag led the way held in onal level and those Ivy League BY STEVE enior Photogra at 5:30 p.m. by and were ships. Overa ll, Resea rch on the ground ue title in ball claim s an debt. Group mark. ses, gh an additi N JAFFE 838 applie a speech City, began endorsed Staff Writer with 111 yards pher injured Billy to go throu ursement for expen to present a four Rhod included by a quesby d have their and year es and a have Trust schools, day Ragon s e reimb start and the followed $2,000 will executive board “We have repor ted. to receiv n and final colleg e in his first Frankel, more than ITHACA, lead the down the to SAC’s swer sessio iate game committee no control over 100 that owe Quakers sidelin their debt to all the first the Rhod tion-and-an have their N.Y. — The Quak sole posse (6-4, 6-1 but clinch e, his interception the award or who is chose have more es igning for the event. plan to repay Ivy) to ers n a book-s pretty and own method. GBM. pionship. ssion of the Ivy groups that g Break , for the Quake ing the outrig arrive at for Comm ,” CURF Assist to receive It’s not outrig ht Ivy Leag before the cham Sprin over Asht title listed three ant the past several from people to Women’s Vice Presnatesteam but it did it’s certainly not years. ue title And he But back rs. in an emailunication Aaron Director any commingled funds While SACin debt — Alter simple, lead them l Affair s in four months. Wharton at the other , Wharton ationa Olson said one . “The Penn the protot did it in what’s to their Saturday, field, a yellow including fossil fuel public applied Marketing at least end of orgabecom than $2,000 w and the Intern that third ypical style Penn defeat stude were . eqident of time, 35-28, as med As of press team. about 60 uities and Kelsey Gliva, of this year’se ground near flag was lying on the ed Corne candidates all very highly nts that ed than $9,000 Andrew Penn Revie Rober ts confir corporate bonds.” individuals more ll, the 15-yar the sophomoreevent. She reach or Holland — some — the dram Natural resource allocation of whom With three group ntly owes are d line, lost recognition, and we felt they qualif ied replaced Created in early November , and sociation a of minutes part of were r on which nized the in Steve Lias groups curre el in April nse 2012 Perso nal the moment. they a new student by School of Social else to say.” , but there’s reallydeser ved (Associated Investments Fund) of these ed comment furthe group was headi left to play, s saidcalled foul on Policy & out to Frank ve respo $247 leader million nothin Penn “Divestment positi BY the ng declin and 4.0% SETH ASB a at few g ZWEIFLER 80 yards In both 2008 Practice first-year defen se: She ives a Penn”nd, could be. ent this weeke le received student — have signed Senior and 2009, s thisWriter a peti- Brendan Sculley dent receiv representat groupStaff nd to multip 2011 one Penn SEE FOOTB 3.6 for comm tion calling , the petition from her respo for divestment. 3.5% $186 million stuavailable did not which has ed a Rhodes Schol ALL PAGE she later. not also IAA claims faith,” the that weeks 9 divestment a value Hosted on global climate arship, w and leap of ARevie year. group of about ent. of Penn would go a long way in students “I took a a respo nse that $50,000 Students change website 350.org, for comm 2010 creat3.0% stscalling hasreque per begun 2.8 got the ing a sustainable $135 million at Penn and on the Uniand it just said. “I versity to divest its financial petition asks Penn to “imme- the environment. future for interested other scho they were from there.” 2.4 diately freeze any new 2.5% h ols holdings in fossil fuel 2009 invest“It’s really about starting $96 million h comsnowballed Women was eager j k panies, joining a national ment in fossil fuel companies, to make 1.9 Wharton el to speak about 2.0% some noise on coland to divest within five as movement that has picked 1.6 res, and, 2008 to get Frank up from direct ownershipyears $92 million ss ventu be and 1.5% her busine “There’s a lot to e SEE FOSSIL FUEL PAGE Graphic by Hailey Edelstein 6 2008 2009 2010 Gliva said, listening to peopl 2011 2012 Fiscal year (ends June 30) said from
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ON
6 NEWS
Law professor Allen will be Anita the third minority administrator senior at Penn
ANITA ALLEN
The law and philosophy professor was appointed vice provost for faculty
BY Will Marble Staff Writer
The Unive forward to assuming Wednesday rsity annou nced my duties in July,” she that Anita said Allen, a professor in the The appoin in an email. succee d Lynn Law School, will black woman tment of Allen, a Hollen Lees , comes nearly vice provos as month t for faculty five s after starting July 1. ricana studie several senior Afs faculty memb Allen, who critici zed also holds ers Gutma nn pointment in a Daily in the Philos an ap- Penns ylvani ophy Dean guest colum partment, previously arguing that n, served the deputy “her comm dean for academ as to diversity itment does fairs at Penn Law and has ic af- own administrationot include her at Penn since taught n.” The appoin 1998. tment of forme In a statem Vice ent, Penn r dent Amy Presi- FluhaProvost for Research Gutma nn Steve rty — who noted Allen’s interd is white — the new dean isciplinary as approach to her schola Arts and Sciencfor the School of rship, “wher has linked e she colum es promp the n and the ensuin ted the the law in areas libera l arts and g discussion on as diverse as On Sunday, 2000 vacy, wome pri- senior the lack of minor ities n’s rights in roles in and race Ari Johnson, who College graduate Jeremy Shure, relations.” The DP found the Unive rsity. committed suicide along with the rest of Gutma nn also on Feb. 15. The Penn’s 31 seniorthat only two of team raised over Team Ari, ran the ODDyssey Courtesy of Jeremy For 12 weeks, been “a consum said Allen has half marathon $65,000 for Active Shure are minor ities. administrators in honor of Team Minds, a mental ful contributor mately insighthealth organiza 2001 College graduate memory of their Ari trained to run a half “Professor tion on college the Presidential to our work” on Allen is a brillian marathon in friend who comm campuses. scholar and Commission t a the Study terrific BY HARRY for is highly spirit of compe itted suicide person; of Bioeth ical tition: the in February their friend, News EditorCOOPERMAN which Gutma Issues , excell qualified and will she memory of do an nn ent job in 2001 Colleg currently teachi chairs. Allen is e graduate Tau Epsilo Africa na studie this position,” and ng in Japan n Phi brothe declined an Weari ng shirts r Ari Johnso who comm interv iew until, and Sociology Depar s professor and n, itted printe suicide numbe returns. d with the tment Chair she mille on Feb. 15 rs 54 and 123, this year. Ca… I was close Charles — of the 20 of Team Ari “All I can say who co-auth to thinkin The numbe the guest struggled undermembers ping out,” ored rs on their colum n — ing sun as to have been is that I’m thrilled 2002 Colleg g about drop- and 123 the beatshirts — 54 said in an they e graduate appointed — represent Mark and look of the ODDy neared the finish line Lion remembered. “It was really hard football number and Ari’s high school ssey half marat all of a sudden SEE VICE PROVO Sunday. the number hon on , really humid ers used to ST PAGE 6 brothBut Mark refer to TEP .” “At about mile persevered like the rest because he, days of email. The team in the early 10 and a half of his team, out of 13 $65,000 for for a cause was Active Minds raised over that was greate running — a menta r than the l SEE MARAT HON PAGE 5
Lee’s Hoagies closes store Alums lead in
Although Penn other Lee’s store’s location is closed, s will remain open
BY JODY FREINK EL & LUCY Staff Writers CHEN
Lee’s Hoagie House shutte good yester red its storefr day ont
Three Penn grad elected or re-el uates were year’s National ected in this Assembly elections in Pakistan
for
Pakistan
President and tute of Govern student at the Fels Instiment Ahmad This is not Chaudhary the to the countr first time Sharif has come. y’s leadership, in the same as he served role In the Nationtwice in the 1990s. al Assem Sharif ’s party bly races, Muslim Leagu— known as the Pakist an e Nawaz also known the
BY RYAN ANDER SON Staff Writer o t a
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DISPLAY ADS 5 Steps To Placing A Display Ad SELECT A SIZE: Are you looking for a small ad at minimal cost, a full page ad for
1
maximum impact, or something in between? See below and page 7 for ad size measurements and common sizes.
DETERMINE YOUR RATE: Are you a local retail business? A Fortune 500 company?
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An organization at Penn? Based on your advertising plans, can you qualify for any discounts? Do you want color in your ad? See pages 10-11 for applicable rates.
CHOOSE A SCHEDULE: In which publication(s) will the ad run? Will the ad be an
3
ongoing campaign or a one-time event? See the publishing schedule on the back cover to select your ad schedule. See pages 12 and 15 to make note of ad deadlines. Now determine your total ad cost: multiply ad size by rate by number of issues. If the cost doesn’t match your budget, adjust the ad size or frequency.
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send us your content so we can create the ad for you? See page 13 for suitable file formats and delivery information.
ARRANGE PAYMENT: Do you have an established credit account or do you need to pre-pay for your ad? See page 14 for payment and billing information.
About Display Ad Sizes PAPER SIZES: The Daily Pennsylvanian prints its publications in two sizes. A broadsheet newspaper is 12” wide by 21” tall with a maximum printed area per page of 10.875” wide by 20” tall. A tabloid pull-out is 10.5” wide by 12” tall with a maximum printed area per page of 9.046” wide by 10.5” tall.
AD SIZES: Sizes are expressed as the number of columns wide by the number of inches tall (i.e. a “2 x 4” ad is 2 columns wide by 4 inches tall). Multiplying columns by inches gives the total number of column inches (i.e. 2 x 4 = 8 column inches). Multiplying column inches by the ad rate gives the ad cost.
1” tall
1 column (1.729”) wide
Sample Column Inch
■ ■ ■ ■
Widths are in full columns (no fractions) Heights are in half-inch increments (min. 1” tall) Minimum size: 2 col. inches (1 col. x 2” or 2 col. x 1”) Broadsheet ads taller than 17” will be charged and run as a full 20” column. Tabloid ads taller than 8.5” will be charged and run as a full 10.5” column.
About Classified Display Ad Sizes Classified display ads are display (boxed) ads which run in the classified section. They are sold by the column inch, but columns in the classified section are narrower than regular display ads (see column sizes, page 7). There is no difference in price per column inch between display ads and classified display ads. The ad rates listed on page 10 apply to both display and classified display ads.
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SIZES
CREATE THE AD: Will you create the ad yourself and send it to us by email, or
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Common Display Ad Sizes Quarter Page 3 col x 10”
Broadsheet Full Page 6 col x 20” Eighth Page 3 col x 5”
Tabloid Full Page 5 col x 10.5”
Quarter Page 3 col x 5”
Half Page 5 col x 5.5”
Although many ad sizes are available, here are some of the most common sizes:
Broadsheet Full Page .................................................................................. 6 col. x 20” Two-Thirds Page (Vertical) .................................................... 4 col. x 20” Two-Thirds Page (Horizontal) ............................................ 6 col. x 13.5” Half Page (Vertical) ................................................................ 4 col. x 15” Half Page (Horizontal) .......................................................... 6 col. x 10” Third Page .............................................................................. 4 col. x 10” Quarter Page (Vertical) .......................................................... 3 col. x 10” Quarter Page (Horizontal) .................................................... 4 col. x 7.5” Eighth Page (Vertical) .......................................................... 2 col. x 7.5” Eighth Page (Horizontal) ........................................................ 3 col. x 5” Sixteenth Page .......................................................................... 2 col. x 4”
SIZES
Half Page 6 col x 10”
The Daily Pennsylvanian and The Summer Pennsylvanian are broadsheet newspapers. 34th Street Magazine is a tabloid section. Special issues vary; see page 15 for the format of each issue.
Tabloid Full Page .............................................................................. 5 col. x 10.5” Half Page (Vertical) ................................................................ 3 col. x 8.5” Half Page (Horizontal) .......................................................... 5 col. x 5.5” Quarter Page (Vertical) ........................................................ 2 col. x 6.5” Quarter Page (Horizontal) ...................................................... 3 col. x 5” Eighth Page ............................................................................ 2 col. x 3.5”
Column Sizes DISPLAY ADS
CLASSIFIED DISPLAY ADS
For all advertising except classifieds, broadsheet pages are 6 columns wide. (Tabloid pages are 5 columns wide.) Each column is 1.729 inches (10p4) wide. There is a .10 inch (7 point) gutter (space) between columns.
Pages are 8 columns wide. Each column is 1.272 inches (7p8) wide. There is a .10 inch (7 point) gutter (space) between columns.
Columns
Inches
Picas
1 ...................... 1.729 ...................... 10p4 2 ...................... 3.558 ...................... 21p4 3 ...................... 5.388 ...................... 32p4 4 ...................... 7.217 ...................... 43p4 5 ...................... 9.046 ...................... 54p3 6 .................... 10.875 ...................... 65p3
Columns
Inches
Picas
1 ...................... 1.272 ...................... 7p80 2 ...................... 2.644 .................... 15p10 3 ...................... 4.016 .................... 24p10 4 ...................... 5.388 .................... 32p40 5 ...................... 6.760 .................... 40p70 6 ...................... 8.132 .................... 48p10 7 ...................... 9.504 .................... 57p00 8 .................... 10.876 .................... 65p30
"I advertise in The Daily Pennsylvanian because it's the best way to reach my customers. At the same time, I am strengthening my ties to the Penn community by supporting the college newspaper." — Yaron Netz, Hummus Grill
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INTERNET AND MOBILE ADS Banner Ads
The DP Mobile App
Banner ads that link to your website are available throughout the pages of theDP.com and related sites like 34st.com, UnderTheButton, The Red & The Blue, and The Buzz. Ads are automatically rotated among all pages.
There are three distinct advertising opportunities available, each sold on a monthly basis.
AD SIZES & LOCATIONS: There are two ad types available. Medium Rectangle ads appear on the upper right side of each page. Leaderboard ads appear at the top of each page (theDP.com only). Ad sizes are measured in pixels. A Medium Rectangle ad is 300 pixels wide by 250 pixels tall (about 4.2” x 3.5”). A Leaderboard ad is 728 pixels wide by 90 pixels tall (about 7.5” x 1”).
LEADERBOARD AD
MEDIUM RECTANGLE AD MEDIUM RECTANGLE AD
MEDIUM RECTANGLE AD
IMPRESSIONS: Banner ads are priced by the number of impressions — the number of times each ad is displayed. The minimum order is 30,000 impressions. Ads may be scheduled to run over any length of time.
TRAFFIC: Our websites deliver about 1 million page views per month. A schedule of 50,000 ad impressions/month delivers light exposure (your ad appears on about 5% of the pages viewed), 100,000 delivers moderate exposure (10%), and 200,000 delivers heavy exposure (20%).
READERSHIP: In addition to students and faculty, Penn parents and alumni account for more than half of the pages viewed on theDP.com sites.
TEXT LINKS: Text links are one-line ads (limit 5 words), appearing near the bottom of each page, for improving your website’s search engine rankings (SEO).
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59%
home screen on the DP Mobile App is a tile board consisting of multiple icons. Each tile links to content from The Daily Pennsylvanian, 34th Street Magazine, and all of our websites. The bottom three tiles are reserved for advertisers, available on a first-come basis. These ad tiles link to your website.
TILE AD
TILE AD
TILE AD
DP DEALS: Location-based, real-time offers are available to DP App users through DP Deals. Businesses can post two DP DEALS AD offers at a time, with complete control of the process and with unlimited changes. Businesses log in via a fast and convenient website to schedule, update, and monitor their own deals. Deals can be used to move inventory, generate new business, or entice current customers. The better the offers, the more users will share them with friends via built-in Facebook, Twitter, email, and text messaging. The DP App is equipped with QR codes for offer redemptions that allows businesses to track the results.
BANNER ADS: Banner ads that link to your website appear on content pages. Ads are rotated among all pages, with only one ad per page. For each banner ad, there are two sizes: 320 x 50 pixels for the iPhone and Android and 300 x 250 pixels for the iPad.
of young adults (ages 18-24) read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month. — Source: Newspaper Association of America, 2013
BANNER AD
BANNER AD
RATES
MEDIUM RECTANGLE AD
HOME SCREEN TILES: The
OTHER ADS Free-Standing Inserts
7 ELCOM "AK Rackbox Posters
Free-standing inserts are flyers, magazines, etc. that are inserted into The Daily Pennsylvanian. Inserts must run in the entire press run (8,000 copies).
INSERT INFORMATION: Maximum finished size
is 10� x 11.5�; minimum size is 5� x 7.5�. For single sheet inserts, the weight of the stock must be at least 50#. Inserts must be shipped (on skids or in boxes) to The Daily Pennsylvanian’s printing plant.
Contact the Advertising Office for scheduling and shipping instructions. A sample copy must be sent to The Daily Pennsylvanian’s office for review. Inserts are scheduled on a first-come basis. Deadline for scheduling, delivery and sample copy of inserts is one week prior to publication.
NT STUDENT NEWSPAPE R
OF THE UNIVERSIT Y
OF PENNSYLVA
NIA
INSIDE
2013
MISSED IT BY THAT MUCH BACK PAGE
NEW WAY TO
READ
online at theDP.com
A letter from the Executive Editor of the 129th board
JUSTICE SERVED
‘Green Line Robber,’ who robbed Walnut Street Chipotle, sentenced
PAGE 4 OPINION
Steinberg-Dietri ch opens for stu dent use PAGE 8 NEWS
While renovation still ongoing, two s are tech classroom highs are now in usage for classes
a year of planning and building “We are very pleased . to expand and enhance the to debut the newly renovated building with the addition of 32 Senior Director ‌ classrooms,â€? faculty new offices, two classrooms, of Wharton Operations Maria lawn area, a O’Callaghan-C new West entrancea BY TVISI RAVI assidy said in an email. “With the opening and glass tower. Currently, Staff Writer of the classrooms only we are on track the two classrooms are to deliver the available for use. The tower’s upper rest of the Enter Steinberg-Die floors tions later this spring.â€? will be completed renovatrich Hall. Go downstairs this sumAs reported mer. and through previously in a set Daily of doors on the The Pennsylvania According to right. n, constructhe last estimate This will lead from Facilities to the two new tion for Steinberg-Dietrich classrooms and Real Estate has been underway Hall Services, that are set the project to open since May of for student use will cost $15.9 million today, after almost last year. . The Wharton School is looking Renovated classrooms SEE RENOVATIONS PAGE 2 The Amanda Suarez/News are now open in rooms feature the lower floor Photo Editor-elect a lot of new technology of Steinberg-Dietric h Hall on Locust designed to be Walk. user-friendly and sustainable.
Chi Omega forc
VPUL staff found problems with electric wiring in Chi Omega’s chapter house BY LAURA ANTHONY Staff Writer The Chi Omega chapter house is empty. Over winter break, the leaders of Chi O were informed underlying of electrical issues in their chapter Spruce St. This house on 3926 forced them temporarily relocate to the to former chapter house of fraternity Alpha Epsilon Pi , located 4035 Walnut at St. “The choice of space was made the temporary officials because by University able and allowed it was availof Chi Omega the residents to remain to gether,� Executive Director Vice Provost for University of Life Facilities Thomas Hauber said in an email. A few days after Christmas, Chi O leaders received from their advisors an email at VPUL and the Office of Fraternity and Sorority Life alerting them the electrical to problem and outlining the new housing arrangements. “It wasn’t completely urgent, but for safety reasons they wanted to address it,� said College senior Katie Rymal Chi O recruitment , chair. According to Rymal, while fixing outlets in winter break, the house over VPUL Facilities SEE MOVE-OUT
ed to move out
BY WILL MARBLE & ALEX ZIMMERMANN Copy Editor & Staff Writer
SEE CLIFF PAGE
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in West Philadelphia after a colleagues brief battle with cancer at the enormous in expressing my age of 58. sadness “This is a tremendous untimely passing.� over his
FRED SCATENA
loss for the Penn Scatena, community. Chair of the Fred professor who had been a full BY HUIZHONG was enormously at Penn since Department respected as Campus News WU an eminent Editor-elect scientist, valued was active in and out 2002, of Earth and colleague, of the and exceptional classroom. “Someone Environmental Chair of the like Fred academic leader,� is not a person Science Department President who is easily of Earth and Amy Gutmann Environment said in an email replaceable,� School Science Fred al of Arts and Sciences Scatena died statement. “I am grateful Dean Rebecca for many years. This Wednesday evening for his outstanding is very distressing in his home leadership and Bushnell said. for everyone join countless “He has been who knew him,� students and a wonderful Bushnell added. chair and colleague at Penn SEE SCATENA PAGE 5
FR0ENN ON 3TU T DENT PAS GE AD
aid
While lawmakers hour deal to avoid in Washington struck an 11thand tax increasesmassive automatic spending cuts set to take effect the new year, at the start of colleges and universities like are not yet out of the woods. Penn Congressional leaders passed Year’s Day to avoid the so-called legislation on New included tax “fiscal cliff,� which increases for top income earners small spending cuts. and However, the deal sets up over cuts now a second showdown poised to automatically two months, take hold in and Penn could process. lose millions in the “Some of the toughest battles said Fels Institute are of Government ahead of us,� former Pennsylvania professor and Representati Margolies. “This ve Marjorie Washington have is a perfect time when leaders to decide to lead.� in
Movers helped Chi Omega sisters PAGE 5 sisters move out from their were forced to move Amanda Suarez/News chapter house out of the house Photo Editor-elect due to an old electric on 39th and Spruce streets Monday afternoon. wiring system that The could potentially cause problems.
Scatena’s class this semester, “Natural Disturbances� to be taught by Steven Phipps
Fiscal cliff threatens U. funding
The potential cuts threaten research and student financial
Dept. of Earth and Env ironmen Science chair dies after canc tal er battle
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Both the daily New York Times PUZZLE SPONS ORSHIP AD Crossword Puzzle and the daily Sudoku Puzzle may be sponsored with a classified ZZLE SPONSORSHIP PU display ad, 4 columns (5.388â&#x20AC;?) wide by 2â&#x20AC;? tall. Ads are scheduled on a first-come basis.
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18â&#x20AC;? x 24â&#x20AC;?, with an image area of 17â&#x20AC;? wide by 21â&#x20AC;? tall. Vital advertising content should be kept a minimum of .25â&#x20AC;? inside the image area.
The full-color posters are printed on glossy, photographic stock. Printing and installation of the poster is included in the price. Lead time for printing and distribution is three weeks prior to the start of each month. Posters are scheduled on a first-come basis for each campus rackbox unit location.
Crossword/Sudoku 2
POSTER INFORMATION: The size of a poster is
ZLE SUDOKUPUZ
Large, color, glossy posters provide a great opportunity to promote your image on campus. The rackbox units are located inside dorms, dining halls and classroom buildings, where students spend most of their time. Rackbox posters do not compete with other ads, since they are located in an environment that is not cluttered with flyers and other posters. Rackbox advertising is a perfect complement to a display advertising program.
RATES
THE INDEPENDE
WEDNESDAY, JANUARY 9,
The Daily Pennsylvanian offers outof-home (outdoor) advertising in the form of poster locations on newspaper distribution rackbox units throughout the campus area.
Rackbox posters are available in as few as one to as many as 10 campus locations, and are ordered and installed on a calendar month-by-month basis.
Front Page Ads The front page is the most prominent position for an ad. Only one front page ad is available in each issue, on a first-come basis. There is only one size available: the ad runs across the entire bottom of the front page, 6 columns (10.875â&#x20AC;?) wide by 2â&#x20AC;? tall. Color is included in the cost of the ad. Ad design is subject to review and acceptance by The Daily Pennsylvanian.
RACKBOX POSTER
column each row, the grid so borders) Complete box (in bold 9. and 3-by-3 1 to every digit contains Puzzle Tuesdayâ&#x20AC;&#x2122;s Solution to 5 8 2 4 7 3 6 9 1 9 7 6 1 2 8 4 5 3 3 1 4 9 5 6 8 7 2 6 3 5 7 4 2 1 8 9 2 9 7 8 3 1 5 4 6 1 4 8 5 6 9 2 3 7 8 5 3 2 1 7 9 6 4 4 6 1 3 9 5 7 2 8 7 2 9 6 8 4 3 1 5
Headline Email
More than 5,000 readers subscribe to receive free daily headlines via BANNER AD email, with links to the top stories featured on theDP.com. A banner ad (468 x 60 pixels) is available to sponsor the Headline Email. The ads are sold weekly and on a first-come basis.
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AD RATES Display Ad Rates
Color
All display advertising rates are net rates, and are noncommissionable to agencies.
Any display ad using color â&#x20AC;&#x201D; whether single or full color â&#x20AC;&#x201D; incurs a flat charge for color printing. Press configurations may occasionally limit the location of color ads in an issue.
The Local Open Rate is available to Philadelphia-area advertisers. University of Pennsylvania departments and organizations qualify for a Penn discount. The National Open Rate applies to all advertisers outside of the Philadelphia area. A national advertiser may qualify for local rates if all advertisements specifically mention a Philadelphia-area retail/business location.
COLOR OPEN RATE .......................... $160.00 COLOR CONTRACT RATES* Display Ad Color Size
Rate
Per Column Inch
1-10 column inches ....................... $50.00 11-24 column inches ..................... $75.00 25-60 column inches ................... $100.00 61-120 column inches ................. $125.00
LOCAL OPEN RATE ............................ $12.50 Penn discount rate .................... $11.00
* Local contract customers receive these discounted color rates based on ad size, not contract level. No additional discount percentage applies.
For information regarding display ads, see pages 6-7.
Rate
Display Ad Rate
Type
NATIONAL OPEN RATE ...................... $15.00
Guaranteed Position Local Contract Rates
Contract discount percentage also applies to other product ad rates where indicated on pages 10-11.
Contract
Discount
Display Ad Rate
Level
Percentage
Per Column Inch
$3,000 ................ 14% .................... $10.75 $4,000 ................ 16% .................... $10.50 $5,000 ................ 18% .................... $10.25 $6,000 ................ 20% .................... $10.00 $8,000 ................ 22% ...................... $9.75 $10,000 .............. 24% ...................... $9.50 $15,000 .............. 26% ...................... $9.25 $20,000 .............. 28% ...................... $9.00 $30,000 .............. 30% ...................... $8.75
10
GUARANTEED POSITION ...................... 10%
of ad space cost ($40 minimum charge)
Guaranteed position only applies to specific pages or sections, not to the position of the ad on a page. Alternatively, advertisers may request ad position, without a fee, but also without a guarantee of placement. Position guarantees are sold on a first-come basis, based on availability. Not all position requests are possible due to layout and press configurations.
Front Page Ads For information regarding ad size and position, see page 9. Color is included in the cost of the ad. Local Contract customers may apply their discount percentage (see Local Contract Rates at left).
FRONT PAGE AD .............................. $600.00
MORE RATES
Annual contracts provide discounted rates in exchange for an advance commitment to a minimum dollar amount of advertising within any 12-month period. Only Local advertisers (Philadelphia-area businesses and University of Pennsylvania departments and organizations) are eligible to sign an annual contract.
Crossword/Sudoku
Internet Ads
For information regarding puzzle ad size, see page 9.
For information regarding ad sizes and other details such as traffic and impressions, see pages 8-9.
Local Contract customers may apply their discount percentage (see Local Contract Rates, page 10).
Puzzles
Cost
Per Semester
Per Puzzle
1-9 .................................................. $100.00 10+ .................................................. $80.00
Free-Standing Inserts For information regarding insert description, sizes and specifications, see page 9. Local Contract customers may apply their discount percentage (see Local Contract Rates, page 10).
Pages
Cost
In Insert
Per Insert
1-19 .................... $680.00 ($85.00 per 1,000) 20+ .................... $800.00 ($100.00 per 1,000)
Of Banner Ad
Rate Per 1,000 Views
Leaderboard .................................. $12.00 Medium Rectangle ........................ $12.00 HEADLINE EMAIL ADS Length Of Time
Cost Per Ad
1 Week .......................................... $500.00 TEXT LINKS Length Of Time
Cost Per Ad
3 Months ...................................... $450.00 6 Months ...................................... $850.00 12 Months ................................. $1,300.00
Mobile App
Rate is determined by the number of rackbox units multiplied by the number of months. For information regarding poster specifications, see page 9. Local Contract customers may apply their discount percentage (see Local Contract Rates, page 10).
No. of Units x Months
BANNER ADS Type
MORE RATES
Rackbox Posters
Rackboxes
Local Contract customers may apply their discount percentage (see Local Contract Rates, page 10).
Rate
For information regarding Mobile App ads, see page 8. Local Contract customers may apply their discount percentage (see Local Contract Rates, page 10).
HOME SCREEN TILES 1 Month ................................... $300.00
Per Unit Per Month
1-3 ................................................ $275.00 4+ .................................................. $200.00
DP DEALS 1 Month ................................... $150.00 BANNER ADS 1 Month ................................... $150.00
“University Square works to promote the more than 80 stores, boutiques, and restaurants located in University City. The Daily Pennsylvanian and its related products provides us with the most effective means to reach the students and faculty that live and work in this area.” — Lucy Bitton, University Square
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AD RATES
AD DEADLINES
(CONTINUED)
Classified Line
Print Ad Deadlines
Classified line ads are un-bordered, text-only ads priced by word count rather than size. All classified line ads also appear on theDP.com at no additional cost.
It is not necessary to “reserve space” prior to submitting an ad; both the ad order and ad copy are due by deadline. Should ad copy not be received by deadline, the ad will be subject to cancellation from the edition. Advertising cancelled after deadline is subject to full charge. Advertisers requiring proofs, please add two business days to the deadlines.
Number
Line Ad Rate
Of Days Ad Runs
Per Word Per Day
1-5 days .................................................... 40¢ 6-10 days .................................................. 35¢ 11+ days .................................................... 30¢ Optional Extras Rate
Occasionally, displays ads can be accepted after deadline. If a late ad order is accepted, there will be a late charge of 10% of the ad’s total cost.
Jumbo Headline .................................... $1.50
THE DAILY PENNSYLVANIAN Display Ads .......................................... 3 p.m.
per line per day
two business days in advance
Bold Text .................................................. 50¢
Classified Line Ads ................................ noon
per word per day (max. $4.00 per day)
School Break Online Ads*
Rate
For Every 10 Words .............................. $2.00
per week (*online-only when print is not available)
POLICIES: 10-word minimum. Tearsheets or proofs are not supplied. Classified ad rates are non-commissionable net rates. No refunds for cancelled classified line ads.
one business day in advance
34TH STREET MAGAZINE Display Ads (only) ................................ 3 p.m. Fridays (four business days in advance)
THE SUMMER PENNSYLVANIAN Display Ads & Classified Line Ads ........ 3 p.m. Tuesdays (two business days in advance)
SPECIAL ISSUES Display Ads & Classified Line Ads* ...... 3 p.m. deadlines vary (see Special Issues, page 15) * Classified line ads are available only in broadsheet special issues, excluding the New Student Issue.
The Summer Pennsylvanian All rates for The Summer Pennsylvanian are lower than school-year rates, due to the smaller press run.
Other Ad Deadlines
per column inch
INTERNET & MOBILE APP Customer-Supplied Completed Ad ........ noon
Penn discount rate .......................... $8.40
one business day in advance
per column inch
Ad To Be Created/Modified .................... noon
5 issue discount rate ........................ $8.30
two business days in advance
per column inch
10 issue discount rate ...................... $7.90
per column inch
NATIONAL RATE .................................... $10.30
FREE-STANDING INSERTS ........................ 1 week delivered to printing plant
RACKBOX POSTERS ................................ 3 weeks prior to start of month
per column inch
CLASSIFIED LINE RATE .............................. 35¢ per word per day
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28,000
Penn students, faculty and staff read the The Daily Pennsylvanian every week.
SUBMISSION
LOCAL OPEN RATE .................................. $8.70
AD SUBMISSION GUIDELINES Electronic Formats
Placement & Delivery
Print Ads
Ads submitted electronically are preferred. Ads may be
Ads saved as PDF files are preferred, since a PDF file embeds all graphics and fonts into a single, complete file. We can also accept files saved in TIFF or EPS format. Web file formats, such as GIF, JPEG, and PNG will generally not reproduce well in print and should not be submitted. We can also accept native files from InDesign, Photoshop, QuarkXPress, Illustrator, and Microsoft Word. The Daily Pennsylvanian uses Macintosh computers; although we can read most Windows formats, there are fewer problems if you supply us with Mac files. We can not accept files in PowerPoint, Pagemaker, or Microsoft Publisher formats; if you create content in these programs, you should convert your file to a PDF.
AD SIZES: Ads submitted electronically which are not built to the correct column widths will be re-sized.
RESOLUTION: Photos for ads submitted electronically should be scanned at 170 dpi or higher. Ads are output and printed at 100 lpi.
FONTS: If you submit a file in PDF format, you must make sure all fonts are embedded when the PDF file is created. If you submit a file in any other format, you must supply all fonts used in your ad. Only Macintosh fonts are acceptable; Windows fonts will not work. The Daily Pennsylvanian reserves the right to substitute similar fonts if a font is corrupted or not supplied.
COLOR: All color advertisements are printed using the four process CMYK colors. Please convert any color text or graphics from RGB to CMYK color.
Internet & Mobile App Ads
AD SIZES: Ads submitted electronically which are not built to the correct banner size will be re-sized.
The Daily Pennsylvanian can also create an ad for you. Basic design is included in the cost of the ad. A large number of photographs or extensive typing is subject to additional production charges. Any artwork submitted by the advertiser will not be returned unless the advertiser requests it. There are several ways to place an ad:
■ IN PERSON: 4015 Walnut Street, 2nd floor Monday through Friday, 9 a.m. to 5 p.m.
■ BY PHONE: (215) 898-6581 Monday through Friday, 9 a.m. to 5 p.m. Note: Ads cannot be accepted solely over the phone. Written confirmation (via email or fax) of both your ad order and your credit card authorization are required.
■ BY FAX: (215) 898-2050 Instructions, text, or rough layouts only; fax quality does not allow logos, photos, or layouts to be used.
■ BY MAIL: Advertising Office The Daily Pennsylvanian 4015 Walnut Street Philadelphia, PA 19104
■ BY EMAIL: advertising@theDP.com Compose a message which includes: a) your name, address, phone number; b) description of what you are submitting; c) the size of the ad you want; and d) the date(s) you want the ad to run. Make your ad (including any fonts and graphics) a separate attachment to your message. See the column to the left for information about acceptable delivery formats. Note: If your file is too large to send via email, contact us for alternate delivery instructions.
SUBMISSION
You can design an ad (GIF or JPEG format preferred) and send us the file to host on our ad server. For Internet banner ads, you can also send us the HTML code for an ad to run on your ad server. Animation is acceptable, but audio is not. If sending the file, you must also provide the URL of the page to which you want your ad linked.
emailed or supplied on USB Flash Drives or CDs. When using email and submitting multiple files (such as fonts), it is advisable to compress all files into a single Zip file. Alternatively, The Daily Pennsylvanian can download an ad from your website or FTP site.
■ ONLINE: (classified line ads only) Submit and pay for your ad on our secure server at theDP.com/classifiedsinfo.
RESOLUTION: Ads should be saved at a resolution of 96 dpi or pixels/inch. (72 dpi is also acceptable.)
COLOR: All files should be saved in RGB color format.
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POLICIES & INFORMATION Ad Submission
Errors & Adjustments
All advertising is subject to acceptance by The Daily Pennsylvanian, which reserves the right to reject any advertisement at its sole discretion at any time prior to publication. The Daily Pennsylvanian will not knowingly publish advertisements which unlawfully discriminate on the basis of race, color, age, sex, sexual orientation, religion, national origin, ancestry, or physical handicap.
The Daily Pennsylvanian will be responsible for errors in advertisements only in proportion to the bearing that the error has in relation to the entire ad, as determined by the Credit Manager of The Daily Pennsylvanian.
The Daily Pennsylvanian will make all reasonable effort to see that advertising is published, displayed or distributed as ordered and accepted. However, The Daily Pennsylvanian will not be responsible for any consequential damages resulting from failure to do so. Advertisers and agencies forwarding insertion orders which contain incorrect rates or conditions are advised that the advertising called for will be inserted and charged in accordance with the rates and regulations stated in this Rate Book and The Daily Pennsylvanian Basic Advertising Contract. The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in The Daily Pennsylvanian and/or its related print and online publications and/or its other advertising products and services. Advertising cancelled after the deadline for publication will be removed from the issue, but the advertiser remains liable for payment of the full cost of the ad.
Annual Contracts Annual Contract advertising agreements commit an advertiser to run a specified dollar amount of advertising during a 12-month period in return for discounted advertising rates. Advertisers who do not fulfill their Annual Contract agree to pay, at termination, a short rate (adjustment) for all advertising discounted under the contract. Advertisers may upgrade to a larger contract, at a lower rate, at any time during the contract. The new rate will be effective for all advertising run after the date of the upgrade, but the new rate is not retroactive to advertising previously run. The Annual Contract rates in this Rate Book are not guaranteed beyond August 15, 2014. An advertiser whose Annual Contract expires after August 15, 2014 will pay the published 2014-15 rate for the same contract level.
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Credit & Billing All ads must be paid at the time of placement unless a credit account has been previously established and maintained in good standing. You must submit a credit application to apply for a credit account. Credit will be extended at the discretion of The Daily Pennsylvanian, which reserves the right to request payment in advance or to cancel credit privileges at any time. Statements are mailed at the end of each month; invoices are not sent for individual ads. Terms: net 30 — that is, payment in full is due 30 days from the end-of-month statement date. Past due credit accounts are subject to a late payment charge of 1.25 percent per month, with a minimum of $1 per month. If payment is not made in accordance with The Daily Pennsylvanian’s credit terms, The Daily Pennsylvanian may refuse to insert any further advertising. Tearsheets are emailed on the day of publication, not with monthly statements. Tearsheets can be mailed upon request.
General Policies The Daily Pennsylvanian reserves the right to revise its advertising rates and/or any other conditions set forth in this Rate Book at any time with 30 days’ notice. All terms, conditions, and rates contained in this Rate Book are incorporated by reference and made part of The Daily Pennsylvanian Basic Advertising Contract. A complete list of contract terms and conditions are listed on The Daily Pennsylvanian’s Insertion Order and Annual Contract agreements, which are available upon request.
POLICIES
Annual Contracts and contract upgrades must be approved by The Daily Pennsylvanian’s Advertising Director or Business Manager before becoming effective.
The Daily Pennsylvanian will not consider adjustment of payment for any advertisement involving typographical errors or erroneous insertion unless notice is given to the Credit Manager within ten (10) days of the first monthly statement. The Daily Pennsylvanian will not be liable for more than one incorrect insertion of any advertisement.
IMPORTANT DATES Penn Calendar
Special Issues
Student Move-In ...................................... August 23
Welcome Back Issue ............................ August 22
New Student Orientation .................. August 23-27
[Broadsheet] ..............................................Deadline: August 15
Fall Classes Begin .................................... August 28
Football Preview ............................ September 20
Labor Day............................................ September 2 Rosh Hashanah .................................. September 4* Yom Kippur...................................... September 13* First Football Game .......................... September 21
[Tabloid pull-out] ..............................Deadline: September 13
Family Weekend Issue .......................... October 4 [Broadsheet] ..............................................Deadline: October 2
Fall Dining Guide ............................ October 23
vs. Lafayette
[Tabloid pull-out] ..................................Deadline: October 16
Family Weekend .................................. October 4-6
Basketball Preview ............................ November 8
Fall Break ........................................ October 10-13
[Tabloid pull-out] ................................ Deadline: November 1
Homecoming Day ................................ November 9
Homecoming Issue ............................ November 8
vs. Princeton
[Broadsheet] ..........................................Deadline: November 6
Thanksgiving Break .............. November 28-Dec. 1
Housing Guide .................................. November 20
Fall Classes End ................................ December 10
[Tabloid pull-out] ..............................Deadline: November 13
Final Exams .................................. December 13-20
Final Exams Issue ............................ December 11
Spring Classes Begin .............................. January 15
[Broadsheet] ..........................................Deadline: December 9
Martin Luther King, Jr. Day .................. January 20 Spring Break ........................................ March 8-16 Spring Fling .......................................... April 11-12 Passover .................................................... April 14* Easter .......................................................... April 20 Penn Relays .......................................... April 24-26 Spring Classes End ...................................... April 30 Final Exams .............................................. May 5-13 Alumni Day .................................................. May 17 Commencement .......................................... May 19 Summer Sessions Begin .............................. May 27 Summer Sessions End................................ August 8
Spring Dining Guide ...................... February 26 [Tabloid pull-out]..................................Deadline: February 19
Best of Penn .......................................... April 17 [Tabloid pull-out] ........................................Deadline: April 10
Final Exams Issue ........................................ May 1 [Broadsheet] ..................................................Deadline: April 29
Graduation Issue ........................................ May 16 [Broadsheet] ....................................................Deadline: May 9
New Student Issue .................................... June 7* [Broadsheet] ....................................................Deadline: May 9 * Mailed in June to new students’ home addresses. Indicates that this issue is a special edition of 34th Street Magazine.
* Jewish holidays begin at sundown of the date listed.
POLICIES
“We have found much success advertising in the The Daily Pennsylvanian. With one store location operating in University City, advertising in the DP allows us exclusive access to our target audience.” — Carly Spross, The Fresh Grocer
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The Daily Pennsylvanian 4015 Walnut Street Philadelphia, PA 19104-6198
Phone: (215) 898-6581 | Fax: (215) 898-2050 E-mail: advertising@theDP.com
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THE SUMMER PENNSYLVANIAN
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34TH STREET MAGAZINE
[SEE PAGE 15]