Totals for 02/06/13: 596” at $6,674.43 Totals for 02/08/12: 528” at $4,941.83 Strategies to Increase Sales of Sex in the Birdhouse 2013 For 2013’s issue of Sex in the Birdhouse the Ad Sales staff focused heavily on finding businesses that would fit the Valentine’s Day theme. During All Staff meetings the sales staff used their zone sheets to highlight potential prospects. A lot of time was also spent thinking creatively to increase the revenue. Also, in 2013 we first introduced Love words for Lovebirds which is a sponsorship that created additional revenue for the supplement. Another selling point was that our marketing team would be passing out the supplement both on the day it ran as well as on Valentine’s Day.
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