THE VIDETTE ILLINOIS STATE UNIVERSITY’S NEWS SOURCE SINCE 1888
2013 – 2014
RATE CARD
The vidette
OUR MARKET We Make Sales
ILLINOIS STATE UNIVERSITY CAMPUS BOX 0890 Corner of Locust St. & University St. Normal, IL 61790-0890 P 309.438.8742 F 309.438.5211
18,207 2,295 3,251 23,753 +
UNDERGRADUATE STUDENTS
+
GRADUATE STUDENTS
=
UNIVERSITY EMPLOYEES & RETIREES
TOTAL ISU COMMUNITY
2012 Enrollment Figures
The Vidette has proudly served the Illinois State University community since 1888. We are the number one source of information to over 25,000 readers, including students, faculty and staff. Our professionally trained staff is fully committed to providing you with excellent customer service while meeting your marketing needs.
The Vidette is distributed Monday through Thursday, and circulation is 6,000 per day. During summer session, The Vidette will distribute 5,000 copies once a week for seven weeks. Distribution is free and copies may be picked up at over 120 high-traffic areas on ISU’s campus and throughout the Bloomington-Normal community.
92 STATE and National Awards won in the last 4 years
24,000 Weekly Circulation
129
Distribution Locations
64,800* Readers Per Week
*Based on Re:Fuel Readership Study of Pass Along Rates, 2011
Dori Jones Ad Sales Manager
Professional Staff
jpplevk@ilstu.edu 309.438.7688
Brooks Bankord dv_bmbanko2@ilstu.edu Ad Production Manager 309.438.2972
Erika Wilkerson Business Advisor
emwilke@ilstu.edu 309.438.2689
Kristi Demonbreun Editor in Chief
Elias Wrightam Systems Manager
ekwrigh@ilstu.edu 309.438.8565
dv_dljone2@ilstu.edu 309.438.8742
dv_ksdemon@ilstu.edu 309.438.8745 vidette_apclapp@ilstu.edu 309.438.5929
The Vidette is a member of Associated Collegiate Press, Illinois College Press Association, College Media Advertisers, Inc., and College Newspaper Business and Advertising Managers, Inc.
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average number of readers per individual copy of the paper.
of faculty members look at the advertisements.
77 % 61 % 81 %
of readers say they look at the advertisements.
of readers report that they tell a friend about something they saw in the campus newspaper.
of readers have taken action based on ads or editorial content.
isu student monthly spending John Plevka General Manager
Andrew Clapper Business Manager
of the ISU community reports that they read The Vidette.
Source: Vidette Readership Survey, 2012 & Re:Fuel/Hall & Partners College Newspaper Readership Study, 2011
Personnel Student Staff
91 2.7 % 62
%
GROCERIES CLOTHES MOBILE DINING OUT $1,999,335 + $1,159,660 + $1,294,200 + $1,341,460
+
ENTERTAINMENT HAIRSTYLING ALCOHOL + $637,280 + $1,055,970 = $1,228,690
$8,716,595 SPENT by isu students per month Source: Vidette Readership Survey, 2012
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RATES & SIZES Size Matters
color options 25” +
Display ad rates
discounts & enhancements
effective june 1, 2013
FULL PAGE DISCOUNT
Full Color $375.00 2 colors + black $275.00 1 color + black $175.00 1 color on double-truck FREE
Open Rate Campus Rate Nonprofit Rate
24” or smaller
200” 300” 400” 500” 750” 1,000”
Full color $250.00 2 colors + black $150.00 1 color + black $100.00
Lay out your ad with a full page (5 columns x 16 inches) and receive a 10% discount.
$12.10 $7.75 $8.85
Volume Contracts $10.60 $10.25 $10.10 $9.90 $9.65 $9.20
frequency discount
2,000” 3,000” 4,000” 5,000” 7,500” 10,000”
Increase reach by repeating your advertisement in the paper. Any display ad to run in two or more consecutive issues without a copy or design change will receive a 15% discount off the open rate or appropriate contract rate beginning with the second day of insertion.
$8.80 $8.65 $8.35 $8.05 $7.65 $7.20
2” 5” 10” TOP: FULL COLOR MIDDLE: SPOT COLOR BOTTOM: BLACK & WHITE
20” 40” 80”
$7.30 $6.85 $6.40
2” 5” 10”
A 5% discount is given for advertisements paid for in advance of publication.
Rate Per Inch
$9.30 $8.60 $8.50
20” 40” 80”
2” 5” 10”
20” 40” 80”
1/2 PAGE 5x8
1/4 Page 5x4
Increase exposure with your market by securing space in the paper or a special section. Enhancing an advertisement with Premium Placement will raise the final cost by 10%. Premium space is on pages 2 and 3. Size must be a 5 column x 8 inch ad.
Rate Per Inch
$9.55 $9.30 $8.95
1/4 PAGE 2x10
premium placement
$7.85 $7.25 $6.75
Daily half-semester contracts Minimum Inches Per Issue
1/8 PAGE 2x5
Prepay discount
Daily semester contracts Minimum Inches Per Issue
popular AD sizes
Businesses that have not advertised with The Vidette in the past year will receive a 15% discount during their first 15 business days of advertising.
Rate Per Inch
$8.70 $8.15 $7.85
The Vidette is printed on 30 lb. newsprint stock. There are five columns per page. Each column is 139.2 points wide with 12 points between columns. A full page printed depth (tabloid) measures 5 columns by 16 inches for a total of 80 column inches. A doubletruck measures 11 columns by 16 inches for a total of 176 column inches.
12 IN 3x4
new business discount
daily academic year contracts Minimum Inches Per Issue
Specifications
$8.50 $8.00 $7.55
column widths 1 column 1.9438”
1 4
2 columns 4.0516”
2
3
4
3 columns 6.1594”
5
6
4 columns 8.2672”
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5 columns 10.375”
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OTHER ad OPTIONS Something New
the vidette offers many other advertising options in the paper. Sponsorships are available for popular items in the newspaper. These include items such as the Crossword Puzzle, Sudoku, Horoscope, and the Kinsey Report. In addition, front page banners are also available, giving your business extra exposure in our paper. Contact your Account Executive for pricing and additional information.
A daily sudoku
B daily crossword
C Front page banner
Sponsor our paper’s most popular puzzle. Sponsor three columns by one inch tall for only $100 per week.
Feature your company in our daily crossword. Sponsor two columns wide by one inch tall for only $100 per week.
Rates include full color. Rate $600.00 5 Runs + $500.00 each
YOUR ADSUDOKU HERE VIDETTE
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A
The Vidette
CROSSWORD ACROSS 1 Emulate a sous chef 5 Alcohol awarenessraising org. 9 Lands by the sea 14 Facetious “I see” 15 Farm fraction 16 Troop formation 17 Buccaneer? 20 IRS info 21 Jackie’s designer 22 Wikipedia policy 23 Part of a flight 24 Vendetta 25 Pasteurize? 32 SASE inserts, sometimes 33 “Sweet!” 34 Feel poorly 35 Like many college texts 36 MapQuest owner 37 “So Big” author Ferber 38 A, in Austria 39 Fishing hook 41 Hilarious 42 Propaganda? 46 Donald, to Dewey 47 Masters statistics 48 Coffee go-with 50 Right on el mapa 51 IV-covered areas 54 Melancholy? 57 Consumed 58 Wall St. debuts 59 Reject, in a way 60 It’s “when the moon hits your eye like a big pizza pie” 61 Suffragist Lucretia 62 Catches on DOWN 1 Tom Brady’s team, to fans 2 Frat letters 3 Place to watch the 1-Down 4 Break noisily
RedbiRd softball sweeps the field
SPORTS 8
videtteonline.com
FRIDAY, APRIL 26, 2013
Vol. 125 / No. 137
ILLINOIS STATE UNIVERSITY’S NEWS SOURCE SINCE 1888
Skate for the Soles to help children in Africa HOLLY PeTROvIcH Senior Staff
Help the less fortunate children in Africa while skating with friends at the second annual Skate for the Soles fundraiser Saturday at Fairview Skate Park. The event, hosted by Skate Ilstu and Stuff for the Poor, will start at 2 p.m. Masa Sun, president of Skate Ilstu, explains the benefit is what they call a “skateboard jam.”
“It’s an all-day event where everybody can skate around the park,” Sun said. Along with the free skating, there will be several other little events taking place throughout the day. These include a Best Trick Contest, a Best Line Contest and a Game of SKATE Tournament. Each contest rewards the winners with various prizes. In order to enter the contests, the participant is required to donate either a pair of closed-toed, laced
shoes or $5 to the organization Stuff for the Poor. There will also be a raffle with each ticket costing $2. Providence Rubingisa, the president and executive director of Stuff for the Poor, explained their organization is one that strives to help out the poor children in Uganda and other areas of Africa. They take clothing and money donations from all local communities and send them to the less fortunate. All of the proceeds from Skate for
the Soles will go toward this organization, essentially helping the children fund their education and clothing. “We are a small organization, but with a unique vision in which people can donate things from their closet to turn into money to help kids in Africa,” Rubingisa said. Last year, this event helped support 30 orphans with shoes and clothes collected from different schools and churches, he added. see skate page 6
are technology, engineering and science,” Pogue said. The quest of the night was to discover why America is not graduating nearly as many STEM students as our rivals and why American STEM students do not seem to be as accomplished. To answer that question, Pogue looked at some root issues. see Columnist page 5
see Camp page 5
Zack Applehans / Photographer
New York times columnist shares expertise at science and technology week jennY jAckOWSkI Senior Staff
Last night, David Pogue spoke on the science, technology, engineering and math (STEM) fields in America with humor and heart. As part of ISU’s Spring Speaker Series, Pogue, an accomplished author, New York Times personal-technology columnist, host of various Nova series and Emmy Award winner focused on why America is losing
what is your game plan for studying for finals?
STEM graduates and how it can catch up. He explained that the United States has seen a decline in the number of students graduating college with a STEM degree. Meanwhile, jobs in those areas are opening. Very soon, companies will not have the people to fill the positions they need to keep running. This may force them to outsource. “There is an importance to the STEM subjects … If you look at the biggest companies — the most successful companies — a huge number of them
“This semester has actually been a lot better than last semester. I’ve actually been taking it week-to-week. So I’ve been pretty prepared this semester.”
“Just study 15 minutes at a time — kind of break it up.” Derek Swindler
Deane Wagner
Senior theatre major
Freshman marketing and Spanish major
neLLIe ROMAnOWSkI Senior Staff
High school students who are interested in becoming nurses and are contemplating a potential career in nursing are now going to have the opportunity to experience nursing firsthand through the Mennonite College of Nursing (MCN) over the summer months. Starting this summer, the MCN is offering its first annual Pre-entry and Retention Opportunities for Undergraduate Diversity (PROUD) summer camp that is focused on high school students gaining a variety of learning experiences that help to motivate and encourage their success throughout their remaining years of high school. This June will be the pilot for PROUD where students will be able to come live in the residence halls at ISU for three days and two nights. Catherine Miller, associate dean of academics for the MCN, expressed the excitement of the department to begin the program and reach out to underprivileged high school students to encourage their own success and development. “This camp is part of our grant plans to increasing diversity of the nursing work force in our
new York Times columnist David Pogue spoke of many aspects of modern science and technology as the keynote speaker of this year’s Science and Technology Week.
5 “Marilyn: A Biography” author 6 Say yes 7 Barrel-bottom bit 8 Hi-__ 9 Party hearty 10 Skee-Ball spot 11 Cow poke 12 Big-grin borders 13 Thesaurus entry: Abbr. 18 Rosters 19 Year in Augustus’ reign 23 “Monk” org. 24 Frustrate 25 More faithful 26 “Do the Right Thing” actor Davis 27 Hot spots 28 Switch type 29 A ham might be on one 30 Chiantis, e.g. 31 Cheer 36 ColgatePalmolive shaving lotion
summer camp serves as prep for possible nursing majors
“I’m going to just put forth the effort — probably spend the weekend studying for it.” Michelle Brown
Junior psychology major
“Drinking a lot of coffee — and I’ll pull an all-nighter at Milner probably.” Logan Lowry
Senior communication studies major
ISUSPEAKS by daN foX Senior Staff Photos by ashleY KoeNiG Photographer
37 Cupid’s counterpart 39 Suitable for a serious collector 40 S&L units 41 Bury the hatchet 43 Sex Pistols fan, e.g. 44 Outcome 45 Up-to-date 48 Geom. figure 49 Aware of
YOUR AD HERE!
50 Beantown hockey nickname 51 Actress Falco 52 It’s assumed 53 Pvt. instructors 54 Space cadet’s brain size? 55 Pronoun that’s a homonym of a song 56 Under-cover duds?
608 KINGSLEY • NORMAL • 888.4600 • SAMI.COM
Follow us
todaY
63 / 46
satURdaY
67 / 45
VIDETTE HOROSCOPE To sponser the Vidette Horoscope, call 309.438.3989
THE
KINSEY REPORT
D&E
C
6
D daily horoscope
E Weekly kinsey report
Baby, what’s your sign? Sponsor the daily horoscope section at five columns wide by one inch tall for only $100 per week.
The Kinsey Report is an informative weekly article on sexual education. The report runs every Thursday and in each summer issue. Sponsor five columns wide by one inch tall at your contract rate or the open rate.
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Other ad options
online & MOBILE OPTIONS
Something New
The Vidette App & videtteonline.com
pre-print inserts
Front page labels
videtteonline.com
Reach Vidette readers easily with a freestanding flyer. A 10% discount is given for signing a contract for 5 or more inserts per semester. There will be a $30/hour design fee if the design of the insert is provided by The Vidette. Cost per thousand 4 pages or fewer $125.00 5–36 pages $150.00
Feature your company on a front page label on The Vidette’s front page! They are sold at $125 per thousand plus production rates ($30/hour design fee if provided by The Vidette). A minimum run of 6,000 is required. Please see your Account Executive for sizing and printing details.
Having an online presence is an important part of marketing your business to both new and current customers. The Internet and social media are an integral part of people’s everyday lives. The Vidette offers six online ad spaces on our website. Students, staff, parents, alumni, and prospective students visit our website daily to look up puzzle answers and to read current news and blogs. Use the spaces we have available to generate traffic to your website or spread awareness about an upcoming event or special. During the academic year, videtteonline.com averages at
pre-print insert deadline
Inserts must be delivered to the printer, P&P Press, 6513 N. Galena Rd., Peoria, IL, 61614, 309.691.8511, 10 days in advance of publication unless other arrangements have been made with The Vidette.
restrictions
A full run must be provided. Inserts must be compatible with the size of The Vidette, not exceeding an 8.5” x 11” size. An additional charge will be assessed for inserts requiring special handling.
Classifieds Please contact one of our friendly classified representatives at 309.438.7685 or visit us online at www.videtteonline.com/classifieds to place an advertisement. Deadline is two business days prior to publication.
A
B
45,000 impressions per month A top banner
$250 / MONTH / 468 x 60 px
b top side banner
$250 / MONTH / 300 x 250 px
c middle side banner
$200 / MONTH / 300 x 350 px
D bottom side banner
$200 / MONTH / 300 x 250 px
e
c
e bottom banners
$150 / MONTH / 468 x 60 px
d
THE VIDETTE’s gone mobile!
e
For pricing and more information, please consult your Account Executive today!
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SPECIAL SECTIONS Something Different
FALL 2013 SURVIVAL GUIDE*
RENTAL GUIDE*
Publish Date: 8.19.13
homecoming GUIDE
insider’s GUIDE*
Publish Date: 9.25.13
Publish Date: 9.30.13
Publish Date: 10.23.13
The search for the best place to live is an exciting yet difficult process for students. The Rental Guide helps students throughout the renting process by providing information and guidance about local housing opportunites.
Illinois State University’s Homecoming Week is one of the largest events of the year. Throughout the week, students, faculty, parents, alumni and prospective students participate in various events around the ISU campus.
Dining and entertainment is a major part of monthly student purchases. A variety of restaurants and entertainment venues are featured. This guide helps direct students to the best places in Bloomington-Normal.
THE DAILY VIDETTE PRESENTS
After a long summer, students return to Illinois State University excited for a new school year. The Survival Guide is a magazine style directory that contains everything students need to know to make it through the year.
BIRDHOUSE
RENTALS
2012 HOMECOMING GUIDE
SPRING 2014 back to spring GUIDE Publish Date: 1.13.14
sex in the birdhouse sex in the birdhouse.
best of guide*
preview guide
Publish Date: 2.05.14
Publish Date: 4.09.14
Publish Date: 5.14.14
Love is in the air at Illinois State University. Students spend large amounts of money on candy, flowers, dining, jewelry, and other gifts. Sex in the Birdhouse is a Valentine’s Day guide featuring information about shops, restaurants, love, sex and dating.
Are you the best of the best? Students, faculty, and staff vote on what they consider the best in the BloomingtonNormal area. Categories include best food, services, apartment, entertainment, and more. The Vidette can help you be identified as the best!
The Preview Guide is a student’s first glimpse into the Illinois State University community. Throughout the summer, this issue is distributed to thousands of students and parents attending the Preview Program. This is the first chance to make an impact that will last for years.
presented by the vidette
THE VIDETTE PRESENTS
EAT · PLAY · LIVE · SHOP
presented by the vidette
PRESEN TED
TTE BY THE VIDE
sex in the birdhouse.
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The Back To Spring Guide provides a source of information for new and returning students. Connect with the town’s community members who recently acquired holiday cash and New Year’s resolutions. Start off the spring semester the right way!
*MAGAZINE FORMAT
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advertisement design Tips & Tricks
AD DEADLINE
1 make white space your friend
All display advertising information must be supplied to The Vidette three business days prior to publication.
Give the ad room to breathe. Proper use of white space will make the headline and illustrations stand out. Ample white space helps gain attention, create contrast, and unify the advertisement.
Day of Publication Monday Tuesday Wednesday Thursday
2 a picture is worth a thousand words
Deadline 4 p.m. Wednesday 4 p.m. Thursday 4 p.m. Friday 4 p.m. Monday Monday - Saturday: 11:00am - 9:00pm
AD submission Advertisements must be e-mailed by 4 p.m. three working days before publicaton. The format to submit an advertisement is an Adobe Portable Document (PDF); if that is not available to the advertiser, The Vidette can process Adobe Illustrator, Adobe Photoshop and Adobe InDesign files. To maintain high quality advertising, all ads must be in 300dpi format or higher. The Vidette cannot adjust colors in PDF or EPS files. Please convert any color or text graphics from RGB to CMYK color. The Vidette reserves the right to float, shrink or expand electronic ads to fit the space reserved. Camera ready ads must include all fonts or we reserve the right to substitute similar fonts if a font is corrupted or not supplied. Microsoft Word, Microsoft Publisher or Microsoft Powerpoint formats are incompatible with The Vidette’s desktop publishing software. A PDF file is considered a locked document and changes will not be made to the file.
304 N. Main St. Normal, IL 61761
309.454.9200
GO OVERBOARD WITH FUN!
Try to achieve contrast in layout by effective use of different type sizes, bold type, and color. Introducing color creates depth and sparks emotion in your readers. Choose colors that convey the message or feeling you are trying to evoke in your audience.
311 S. Main St | 866.258.3614 | yarealty.com
VOTE
4 what’s your claim to fame?
** Sign a full four bedroom lease at select properties and receive a certificate for a 5 day/ 4 night cruise.
What sets your company apart from others? Give customers a reason to want to come to your business. Share the exceptional qualities of your business and highlight them in your advertisement. FINDING A ROOMMATE SUCK?
LAUNDRY AT THE LAUNDROMAT SUCKS?
WITH SAMI’S TWO BEDROOMS... washer and dryer in unit
SAMI HAS ONE BEDROOM APARTMENTS
SAMI has the largest and newest selection of one bedroom apartments around campus.
SAMI has the largest and newest selection of one and two bedroom apartments around campus.
Extraordinary amenities and large, comfortable accomodations.
Extraordinary amenities and large, comfortable accomodations.
Quality maintenance, professionally managed and technologically advanced!
Quality maintenance, professionally managed and technologically advanced!
SIGN
a full year 2 Bedroom apartment lease for Heartland Village, Vernon Stables, and College Park and receive your choice of:
PARKING SUCK?
WITH SAMI’S ONE AND TWO BEDROOMS... parking spot for you and your roommate
SIGN
SAMI has the largest and newest selection of one and two bedroom apartments around campus.
a full year 2 Bedroom apartment lease for Heartland Village, Vernon Stables, and College Park and receive your choice of:
Extraordinary amenities and large, comfortable accomodations. iPod Touch (1 per person)
XBox Console (1 per person)
Nintendo Wii Console (1 per person)
Quality maintenance, professionally managed and technologically advanced!
iPod Touch (1 per person)
XBox Console (1 per person)
PS3 System with an Extra Controller (1 per lease)
Each lease must be for the 2010-2011 school year, and a full deposit must be paid. The items will be ordered at the end of each week for all of the leases signed during that week and should be received within 2-3 weeks of order.
CALL, CLICK, OR COME BY TODAY!
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3 show your true colors
SIGN A FOUR BEDROOM APARTMENT AND RECEIVE A CRUISE ON US!**
a for Young Americ ent Apartm "Best Large vice" In the Customer Ser IDE!! BEST OF GU
Pictures are often great indicators of what your business has to offer. Attractive and vivid images are an effective way to gain attention. Photos of local people or places have high attention value and as a result, win more readership.
www.sami.com
• 309.888.460 0
• 608 KINGSLEY
• NORMAL, IL
CALL, CLICK, OR COME BY TODAY!
www.sami.com
• 309.888.460 0
• 608 KINGSLEY
• NORMAL, IL
Nintendo Wii Console (1 per person)
PS3 System with an Extra Controller (1 per lease)
Each lease must be for the 2010-2011 school year, and a full deposit must be paid. The items will be ordered at the end of each week for all of the leases signed during that week and should be received within 2-3 weeks of order.
CALL, CLICK, OR COME BY TODAY!
www.sami.com
• 309.888.460 0
• 608 KINGSLEY
• NORMAL, IL
5 third time’s a charm It takes an advertising campaign to effectively reach most consumers. Two or three ads will be noticed more than one. In fact, it is on the third exposure of an advertisement that a consumer starts to identify your company and what it has to offer.
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CAMPUS
drop-off locations
policies & procedures
COMMUNITY DINING
Campus
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* Alumni Center 1 Athletic Study Center 2 Bone Student Center (3) 3 Bowling and Billiards Center 4 Cardinal Court (Community Center) 5 Center for the Performing Arts 6 Center for Visual Arts (4) 7 College of Business (3) 8 Cook Hall 9 DeGarmo Hall 10 Edwards Hall (3) 11 Facilities Management Grounds Recycling 12 Fairchild Hall 13 Fell Hall 14 Felmley Hall (4) 15 Hewett/Manchester (3) 16 Honors Office 17 Horton Fieldhouse 18 Hovey Hall (2) 19 Hudelson Building 20 Instructional Technology and Development Center 21 John Green Food Service Building 22 Julian Hall 23 Linkins Dining Center
Community
Dining
CENTER ST.
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50 707 Food and Liquor–Beaufort St 51 707 Food and Liquor–Main St 52 Alamo II 53 Apricot Lane Boutique * Best Western 54 Brewha’s 55 Budget Liquors 56 Campustown Supply Inc. * Chocolatier 57 Circle K * College Station 58 CVS * Daddio’s * Drifters Pub 59 The Edge/Sterling Apartments 60 Eurotan 61 Express Mart * Fat Jack’s 62 First Site Ltd
77 Avanti’s 78 Cherry Berry 79 Chill Out 80 Coffee Hound 81 Coffee House 82 DP Dough 83 Fusion Brew 84 Garlic Press 85 Mary Anne’s Diner 86 McDonald’s
(#) Multiple Locations in one Drop-off location * Location not shown on map
24 McCormick Hall 25 Military Sciences 26 Milner Library 27 Moulton Hall 28 Nelson Smith Building 29 Office of Energy Management 30 Office of Residential Life 31 Old Union 32 Parking and Transportation 33 Professional Development Annex 34 Professional Development 35 Redbird Arena 36 Ropp Agriculture Building 37 Schroeder Hall (3) 38 Science Laboratory Building 39 Stevenson Hall 40 Student Accounts Building 41 Student Fitness Center 42 Student Services Building (2) 43 Tri Towers (3) 44 Turner Hall 45 The Vidette Building 46 Visor Learning Center (2) 47 Watterson Dining Commons 48 Watterson Towers 49 Williams Hall
ADVERTISEMENT POLICY
The Vidette reserves the right to edit or reject any advertising copy which does not comply with The Vidette’s policies and standards. The Vidette is not responsible for errors in advertising if the ad reaches The Vidette past deadline. The advertiser also waives the right to receive a proof of the advertisement prior to publication of the advertisement. Minimum size of an ad is 2 column inches. Depth of ads may increase in one half-inch increments. Ads 15 or more inches deep will be billed for the full 16 inches. No advertisement will be placed upside down. Composition and artwork created by The Vidette becomes the property of The Vidette and cannot be reproduced without consent from The Vidette. Advertisers shall defend and save The Vidette harmless from all claims, demands and/or litigations directly or indirectly related to improper or unauthorized use of photography, drawing, likeness, name, logo, trademark, representations, or any other materials provided by the advertisers to The Vidette and published in any Vidette advertising. All political advertising must be paid in advance and must contain a disclaimer identifying the advertiser. Alcohol advertisements will not be published in The Vidette’s Preview Guide.
Make-good policy 63 Fringe 64 Graphic Flesh * Heartland Community College 65 Uptown Crossing * Lincoln College 66 Lunker’s 67 Maggie Miley’s * Main Street Bar & Grill 68 Noonan’s Salon 69 Normal Public Library 70 Pub II 71 SouthBeach Tanning & A+ Salon 72 SAMI * Stepping Stone Rental Office 73 University Liquors 74 Uptown Station/City Hall 75 Xtreme Tan 76 Young America Realty
87 Medici * Michael’s Restaurant 88 Nate’s Diner 89 Noodles & Company 90 Papa John’s 91 Pizza Hut 92 Potbelly’s * Sugar Mama Bakery 93 The Rock Restaurant 94 Uptown 138
The Vidette is liable for errors only if notified within 72 hours following publication. Refunds will be given in the form of advertising credit back to the advertiser. The Vidette will not be liable for any content errors that occur after two proofs have been shown to the client. After an advertisement has been proofed and verified correctly by the client with written approval*, The Vidette will enact the following refunds if errors occur: •D istorted or pixelated images/text where content is determined illegible by The Vidette, advertiser will receive a 10% refund. •W rong ad size, wrong content information, color, or major spelling/grammatical errors that deviate from the ad’s message and/or purpose will receive a 30% refund. • I f entire ad is placed incorrectly in the form of the wrong ad for the wrong date, advertiser will receive a 40% refund. The Vidette accepts no liability for failure to publish advertising. * When written approval is not possible, then verbal approval must be made for any advertisements.
credit terms
To establish a credit account, an advertiser is required to complete a credit application and prepay until credit has been verified. Credit accounts that have extended billing priveleges are allowed 30 days past the billing date to pay the balance in full. If the balance is over 60 days overdue, advertising privileges may be withdrawn until the entire overdue balance is paid. Accounts with an overdue balance may be subject to additional prepayment. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice.
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6 7 13 14 20 21 27 28
W
R
1 2 3 8 9 10 15 16 17 22 23 24 29 30 31
7 14 21 28
S
M
T
W
R
T
2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28 30 31
S
S
4 11 18 25
5 12 19 26
1 8 15 22 29
M
6 7 13 14 20 21 27 28
T
W
R
1 2 3 8 9 10 15 16 17 22 23 24 29 30
F
S
1 2 3
S
M
T
W
R
3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28
F
S
1 8 15 22 29
2 9 16 23 30
FEBRUARY F
1 2 3 5 6 7 8 9 10 12 13 14 15 16 17 19 20 21 22 23 24 26 27 28 29 30 31
S
R
NOVEMBER F
S 4 11 18 25
S
M
T
W
R
F
2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28
APRIL F
W
4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JANUARY S
M
OCTOBER S
MARCH S
PUBLICATION
AUGUST
7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
DECEMBER 1 2 3 4 5 6 8 9 10 11 12 13 15 16 17 18 19 20 22 23 24 25 26 27 29 30 31
T
1 2
SEPTEMBER M
SUPPLEMENT
19
JULY
S
19
S 1 8 15 22
MAY F
S
4 11 18 25
5 12 19 26
S
M
T
W
R
F
S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
DATES TO REMEMBER Fall 2013 Survival Guide Rental Guide Homecoming Guide Dining Guide
Scheduled Date 8/19 9/25 9/30 10/23
Spring 2014 Back to Spring Guide Sex in the Birdhouse Best of Guide Preview Guide
Scheduled Date 1/14 2/5 4/9 5 /14