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Best Sales Increase of a Special Section Holiday Shopping Guide
Each year, to show appreciation to all of the local businesses of East Lansing, The State News publishes a Holiday Shopping Guide. This guide has extremely reduced rates to support the small budgets of the Ma and Pa shops in the area. Seeing an alarming decrease in revenue from previous years, we revitalized The State News’ Holiday Shopping Guide for 2013. This revitalization included incorporating a 12-day period of progressively discounted ad prices, culminating in a new Holiday Shopping Guide, featured on a fresh date. Revenue increased 46% from $3,965 in 2012 to $5,808.58 in 2013.
 www.statenews.com
Ad Summary by Customer Pub: State News - Issue Range 11/26/2012 to 11/26/2012 Word Ads Acct Account Name Ad Count 10003 21st Century Comics 1
Words 6
Lines
Box Inches
Display Units
Net
Inches Units 15
Pages 15.00
Price $230.00
10103 Bake n' Cakes
1
4
15
15.00
$230.00
18799 Bar 30/Tony Sacco's
1
7
15
15.00
$230.00
18818 Bethany Christian
1
5
30
30.00
$450.00
10179 Bronze Bay Tanning
1
6
30
30.00
$450.00
10384 Curious Book Shop
1
4
15
15.00
$230.00
12393 Fitness USA
1
3
15
15.00
$230.00
17694 Kellie's Consignments
1
4
15
15.00
$330.00
10858 Massage and Wellness
1
4
8
8.00
$225.00
10825 MSU Federal Credit
1
6
30
30.00
$550.00
18817 Revolve to Evolve
1
5
8
8.00
$225.00
11305 Sultan's Mediterranean
1
5
15
15.00
$230.00
11314 Sundance Jewelers
1
5
8
8.00
$125.00
16485 The Writing Center
1
5
15
15.00
$230.00
14
69
234
234.00
$3,965.00
Totals
Printed: 01/15/14 4:27:47 PM • Page 1
Ad Summary by Customer Pub: State News - Issue Range 11/15/2013 to 12/4/2013 Word Ads Acct Account Name 10103 Bake n' Cakes
Ad Count 4
Words 24
10479 Espresso Royale
1
5
12393 Fitness USA
1
4
10633 Harper's / Club Rush
4
17
10858 Massage and Wellness
1
5
10825 MSU Federal Credit
1
19086 Peppino's Pizza
6
18182 Red Cedar Cafe
1
19220 Sarah Kolis Custom
1
11189 Schuler Books 11297 Student Book Store
Inches
Display Units
Inches Units 60
Net Pages 60.00
Price $1,080.38
8
8.00
$160.00
15
15.00
$300.00
32
32.00
$576.20
8
8.00
$172.00
6
30
30.00
$580.00
22
36
36.00
$593.40
6
8
8.00
$160.00
4
8
8.00
$160.00
1
4
15
15.00
$300.00
1
4
15
15.00
$300.00
11314 Sundance Jewelers
5
20
40
40.00
$688.00
14428 The Record Lounge
3
12
24
24.00
$438.60
16485 The Writing Center
1
5
15
15.00
$300.00
31
138
314
314.00
$5,808.58
Totals
Lines
Box
Printed: 01/14/14 4:15:07 PM • Page 1