The Right Message The Right Audience The Right Products
WE HAVE PROUDLY BEEN THE STUDENT VOICE FOR KU SINCE 1904
THE UNIVERSITY DAILY KANSAN
ADVERTISING RATES + PRODUCTS
13/14
CONTENTS
03
MEET THE KANSAN
Who We Are Kansan Readership
07
PRINT PRODUCTS
The Daily Paper The Weekend Edition Additional Opportunities Discounts Special Sections
17
PUBLICATION
19
DIGITAL PRODUCTS
Kansan.com UDK Mobile App
25
SOCIAL MEDIA
27
TERMS
29
CONTACT
+ CONDITIONS
THE UNIVERSITY DAILY
Kansan
WE ARE THE PRIMARY PRINT AND ONLINE SOURCE FOR CAMPUS NEWS AND SPORTS. It’s a century-old tradition, published for the students and by the students of the University of Kansas. The connection we have with our audience is as loyal and genuine as anyone could ask for. We make it our job to bring this relationship to your business. 03
The Kansan has a circulation of more than 11,000
papers daily, Monday through Thursday. It’s distributed at more than 100 locations, including University buildings, student residence halls, and numerous off-campus locations. See page 13 for a map of the entire Lawrence campus distribution sites.
KANSAN STATS
20,400 Readers per Week
11,000 Daily Circulation
3.6 Issues Read per Week
PER C ENT OF KU STUDENTS READ AT LEAST ONE PAPER A WEEK
81% of Students Read at Least Once a Week
140 Distribution Locations
1.7 Readers per Paper
*ALL STATISTICS PROVIDED BY NEWTON RESEARCH
27,939 TOTAL KU STUDENTS
69%
31%
51%
49%
93%
07%
Undergraduate
Graduate
Female
Male
On Campus
Off Campus
UDK READERSHIP STUDENTS READ THE FOLLOWING
The New York Times Kansas City Star Lawrence Journal World
// At least once per week 28.4% 30.2% 44.2%
The University Daily Kansan
81%
FREQUENTLY READ SECTIONS
Front page
81.9%
Campus news
81.2% 67.6%
News about Lawrence events National news Editorials / Opinion column Sports news
60.6% 53.9% 48.8% 45.3%
Free For All
06
The Right Message THE RIGHT AUDIENCE The daily paper is the heart of The Kansan and the most read news source of the KU student body. The print edition is distributed for free to students and faculty Monday through Thursday and at home football games. At KU Lawrence and Edwards campuses, the digital versions can be downloaded at any time from Kansan.com.
THE KANSAN, AN AWARD WINNING STAFF
CNBAM BEST COLLEGE NEWSPAPER OF THE YEAR
2008
2010
ACP PACEMAKER ONLINE PACEMAKER AWARD
2010
2011
CNBAM BEST DESIGNER OF THE YEAR
2011
2012
CNBAM BEST SALES REP OF THE YEAR
2008
2009
2011
2012
2010
2012
07 PRINT
CONTRACTS + RATES LOCAL RATES Open Rate = $12.00
PCI
Local rates are available to businesses or franchises locally owned in Kansas. LOCAL FREQUENCY DISCOUNT
Re-run the same ad, no copy or design changes, within five business days and earn 25% off all subsequent runs (color is not included).
LOCAL ANNUAL CONTRACTS $7.90
Rate
$10.00
$9.80
$9.60
$9.30
$9.10
$8.80
$8.50
Investment
$1,000
$1,950
$2,850
$4,550
$6,150
$8,500
$12,300 $16,000 $20,000
NATIONAL RATES Open Rate = $14.20
$8.20
NATIONAL FREQUENCY DISCOUNT
PCI
National rates are net and non-commissionable.
Same as local, but 10% off all subsequent runs.
NATIONAL ANNUAL CONTRACTS
Rate
$13.55
$13.30
$13.10
$12.80
Investment
$500
$1,000
$3,000
$5,000
+ NON-PROFIT
STUDENT ORGANIZATION
UNIVERSITY
Flat Rate = $7.00 pci*
Flat Rate = $9.50 pci*
POPULAR AD SIZES
$720
$360
$180
LOCAL
LOCAL
LOCAL
LOCAL
6 columns x 20.5”
6 columns x 10”
3 columns x 10”
3 columns x 5”
08 PRINT
$1,476
THE KANSAN
Weekend Edition THE WEEKEND EDITION THURSDAY EDITION
The Thursday Weekend Edition is the Kansan product designed that ends the week with a bang. The edition features weekend entertainment, a KU Athletics preview, and a full calendar of events in addition to breaking news and feature stories. Kansan staff members distribute copies before each KU home football game in the Fall.
A PERFECT GUIDE TO THE VIBRANT SOCIAL ATMOSPHERE OF LAWRENCE, KANSAS WEEKLY SPECIALS
The back page of the Thursday Weekend Edition promotes local deals to compare weekly food and drink specials. Students tweet in thier photos every 09
week to be featured on this page.
$30
IF RUNNING IN WEEKEND SECTION
$75
IF NOT RUNNING IN WEEKEND SECTION
ADDITIONAL
Opportunities 01
KANSAN COUPONS $250 /
MONTH
Kansan Coupons are the ideal product for businesses that want a trackable way to reach college students while promoting great deals. They’re the perfect combination of print and digital for those looking to brand themselves on a budget. The coupons issue every Monday and Thursday in the daily paper for a month. Additionally, your coupon will be featured on the Larryville KU portion of the UDK mobile app. The deadline is determined monthly.
04
PREPRINTED INSERTS Give students something to hold-on to with freestanding inserts. Up to 11,000 copies each day. Minimum of 8,000 inserts. SINGLE PAGE
$67
PER THOUSAND
4-8
$69
PER THOUSAND
10-16
PAGES
$72
PER THOUSAND
18-40
PAGES
$75
PER THOUSAND
42+ 11
PAGES
PAGES
NEGOTIABLE
Deadline is 5 days prior to insertion, delivered to the Lawrence Journal World:
609 New Hampshire, Lawrence KS, 66044 Deliveries are accepted between 7:30am and 4:30pm Monday through Friday only. Skids and cartons are accepted. The actual number of copies distributed may vary and may differ from published circulation figures. The final number to be billed to the advertiser can be supplied by the publisher’s representative prior to publishing.
02
POST-ITS
We're looking for the best tailgate in Lawrence. If yours seems to be the best on on Saturday 10/13 the hosts of the tailgate could win 3 pairs of Ray Ban glasses. It's easy to win, just be having the time of your life and we'll find you!
Post-Its are a great way to quickly remind students of your
HIDDEN AWAY TAILGATE CONTEST
services. They’re placed on the front page and are impossible to miss. They’re sold at a flat rate of $40 per thousand plus production costs (prices may vary). A minimum run of 11,000 is required. See your rep for sizing and printing options.
03
FOR MORE INFO Like Dr Lenahan on FB or follow thespectacleks on twitter
CLASSIFIEDS
CLASSIFIED LINE ADS
For any additional inquiries, contact our friendly classified line by phone at (785) 864-4358 or feel free to email us at classifieds@kansan.com. Classified line ads are billed at a 3-line minimum. CLASSIFIED DISPLAY ADS
Classified display ads give your business a chance to reach readers when they’re specifically looking to make a purchase. The rates are the same as contracted or open rates. Classified display ads cannot be larger than 6x15 column-inches.
12 PRINT
Discounts & ENHANCEMENTS
ADDITIONAL DAILY PAPER NEW BUSINESS
Businesses that haven’t advertised with The Kansan in the past year receive
25% OFF
a 25% discount on their first 2 weeks of running in the daily paper, special sections not included. GUARANTEED PLACEMENT
Increase the exposure of your ads by securing a spot on a specific page in the daily paper or Larryville KU Weekend. A 25% fee per ad, per day will be applied to the final cost. Space is available on a first come, first serve basis. Ads cannot be placed on the Opinion page.
COLOR RATES FULL COLOR
SPOT COLOR
Six out of ten viewers will notice an ad with color over a
Highlight key details in your ad using multiple shades of
black and white ad.
one color + black and white.
$12.50
PCI
/
$195 /
OVER
UP TO
13
13
COLUMN INCHES
COLUMN INCHES
$9.00
PCI
$150 /
/
UP TO
OVER
15
15
COLUMN INCHES
COLUMN INCHES
60% MORE ATTENTION TOWARD ADS PRINTED IN FULL COLOR
BEST BURGERS
BEST BURGERS
BEST BURGERS
in town!
in town!
in town!
14 PRINT
BLACK
+ WHITE
SPOT COLOR
FULL COLOR
Special Sections In addition to the regular daily paper, the Kansan also publishes a dozen special sections that are specifically targeted to certain markets. Special Sections come with added value including increased distribution and higher readership. This is a perfect opportunity for unique advertising to better establish your business with the student body.
Monday, May 13, 2013
MONDAY, FEBRUARY 18, 2013
The University Daily Kansan
FALL 2013
09/30
FALL APARTMENT GUIDE
BBALL PREVIEW The student body’s first glance at stories behind the upcoming season for both the KU Men’s and Women’s basketball teams.
15 PRINT
11/07
PRESENTED BY
THE UNIVERSITY DAILY KANSAN
WHATS INSIDE: PETS, AMENITIES, SUBLEASING AND MORE
11/11
The comprehensive housing guide for students as they search for apartments, roommates, and new furniture.
11/04
Finals Guide
HOMECOMING A look back at homecoming traditions of years past and a look ahead to festivities for this year’s event.
10/07
APARTMENT GUIDE
BBALL SCHEDULE A full gloss, high quality Men’s Basketball schedule.
KU / DUKE RIVALRY A look back at the last 30 years of the KU / Duke Rivalry and a preview of their epic match-up on November 12th in Chicago.
12/02
TOP OF THE HILL
12/16
FINALS GUIDE
A look at the top establishments in Lawrence as voted by the student body.
Includes sudokus, crosswords, and food and drink specials to entertain students.
PHOTO BY TYLER ROSTE
SPRING 2014 BBALL POSTER SERIES EVERY HOME BASKETBALL GAME
A full broadsheet print out released on Men’s Basketball home gamedays. Students hold them up as a pregame ritual during player introductions.
02/17
APARTMENT GUIDE The comprehensive housing guide for students as they search for apartments, roommates, and new furniture. New editions of apartment guide will be released on (3/4), (4/1), and (4/15) as well.
05/08
05/12
GRADUATION GUIDE
FINALS GUIDE The final chance to reach KU studets before they leave or graduate
A final look back at the last four years for KU’s graduating seniors along with a listing of all graduates.
JUNE JULY
INSIDERS GUIDE The one-stop orientation magazine for incoming students and transfer students to aquiant them to Lawrence.
16 PRINT
Graduation Guide PRESENTED BY
THE UNIVERSITY DAILY KANSAN PHOTO ILLUSTRATION BY TRAVIS YOUNG
Thursday, May 9, 2013
Publication There are over 100 distribution boxes throughout the KU campus alone. Each of which are restocked daily with issues of the University Daily Kansan, reaching an average circulation of 11,000. Such thorough distribution encourages maximum readership and increased exposure for your business.
KU LAWRENCE CAMPUS DISTRIBUTION BOX LOCATION CAMPUS LANDMARKS
THE OREAD
DAISY HILL MEMORIAL STADIUM
17 PRINT
AUGUST 2013
4
5
6
7
SEPTEMBER 2013
1
2
3
1
2
3
4
5
6
7
8
9
10
8
9
10 11 12 13 14
11 12 13 14 15 16 17
15 16 17 18 19 20 21
18 19 20 21 22 23 24
22 23 24 25 26 27 28
25 26 27 28 29 30 31
29 30
OCTOBER 2013
6
7
DECEMBER 2013
NOVEMBER 2013
1
2
3
4
5
8
9
10 11 12
3
4
5
6
7
1
2
1
2
3
8
9
8
9
10 11 12 13 14
4
5
6
7
13 14 15 16 17 18 19
10 11 12 13 14 15 16
15 16 17 18 19 20 21
20 21 22 23 24 25 26
17 18 19 20 21 22 23
22 23 24 25 26 27 28
27 28 29 30 31
24 25 26 27 28 29 30
29 30 31
JANUARY 2014
5
6
7
FEBRUARY 2014
1
2
3
4
8
9
10 11
12 13 14 15 16 17 18 25 19 20 21 22 23 24 26 27 28 29 30 31
7
1 4
5
6
7
1
2
3
8
2
3
4
5
6
7
8
9
10 11 12 13 14 15
9
10 11 12 13 14 15
16 17 18 19 20 21 22
16 17 18 19 20 21 22
23 24 25 26 27 28
23 24 25 26 27 28 29 30 31
APRIL 2014
6
MARCH 2014
MAY 2014
1
2
3
4
5
8
9
10 11 12
4
5
6
7
1
2
3
8
9
10
13 14 15 16 17 18 19
11 12 13 14 15 16 17
20 21 22 23 24 25 26
18 19 20 21 22 23 24
27 28 29 30
25 26 27 28 29 30 31
PUBLICATION DATE SPECIAL SECTION
KANSAN.COM STATS
1,554,699 Total Page Visits
859, 285 Total Site Visits
581, 499 Unique Visits
385, 547 Visits from State of Kansas
*ALL STATISTICS PROVIDED BY GOOGLE ANALYTICS
Kansan.com COLLEGE LIFE HAPPENS BEYOND JUST THE CAMPUS... SO DOES THE KANSAN Enhance your brand’s campaign with Kansan.com display advertisements. This is the perfect opportunity to promote your business to a broader Jayhawk nation with trackable results. Kansan.com and the mobile app are the digital components of the Kansan’s daily print edition. Throughout the day, the site is updated with the latest breaking news, exclusive online content, opinion commentary, photo galleries and same day game coverage. It’s available all day, every day to current and potential students, parents, alumni and sports fans. Kansan.com features award-winning design making navigation easy and combination of traditional reporting and interactive media, Kansan.com is an innovative tool for optimizing your advertising needs.
D I G I TA L
effective through the website creating an ideal user experience. With the
20
INDICATES ADVERTISING PLACEMENT ON KANSAN,COM
GOING DIGITAL 21
SIZING
+ RATES
BANNERS
728 x 96 pixels
D I G I TA L
Promoting your business on Kansan.com allows readers to instantly interact with your advertisement by clicking through to your website’s home page, a key deal, or virtually any other place on the web. Furthermore, we’ll keep track of your results so that you can see your success first hand.
BIG BOX
300 x 250 pixels STORY SIDEKICKS
300 x 250 pixels
IMPRESSIONS
10,000
20,000
40,000
80,000
160,000
240,000
Big Box cpm*
$28.00
$26.80
$23.92
$20.62
$18.95
$16.50
Total Investment
$280
$536
$956
$1,648
$3,032
$3,960
Banner cpm
$29.70
$28.00
$25.55
$23.10
$19.80
$17.30
Total Investment
$297
$561
$1,022
$1,848
$3,168
$4,152
Story Sidekicks cpm
$21.0
$20.10
$17.94
$15.50
$14.25
$12.40
Total Investment
$210
$402
$718
$1,240
$2,280
$2,976
Big Box cpm
$26.40
$24.75
$23.10
$19.00
$17.30
$14.85
Total Investment
$264
$495
$924
$1,520
$2,768
$3,564
Banner cpm
$27.22
$25.57
$23.95
$19.80
$18.15
$15.70
Total Investment
$272
$512
$958
$1,584
$2,904
$3,768
Big Box cpm
$23.10
$21.45
$19.80
$18.00
$14.00
$11.55
Total Investment
$231
$429
$792
$1,440
$2,240
$2,772
Banner cpm
$23.90
$22.30
$20.60
$17.30
$14.85
$12.40
Total Investment
$239
$446
$824
$1,384
$2,376
$2,976
HOMEPAGE
RUN OF SITE
SPORTS
NEWS Big Box cpm
$29.70
$27.50
$25.30
$20.90
$17.60
$14.30
Total Investment
$297
$550
$1,012
$1,672
$2,816
$3,432
Free for All
$29.70
$27.50
$25.30
$20.90
$17.60
$14.30
Total Investment
$297
$550
$1,012
$1,672
$2,816
$3,432
Banner cpm
$23.10
$21.45
$19.80
$16.50
$14.00
$11.55
Total Investment
$231
$429
$792
$1,320
$2,240
$2772
MULTIMEDIA $24.80
$23.10
$21.15
$18.15
$15.70
$13.20
Total Investment
$248
$462
$846
$1,452
$2,512
$3,168
Banner cpm
$25.60
$23.90
$22.30
$19.00
$17.30
$14.85
Total Investment
$256
$478
$892
$1,520
$2,768
$3,564
*CPM = COST PER THOUSAND
22 D I G I TA L
Big Box cpm
UDK Mobile App FEATURING LARRYVILLE KU
OFFERING EXCLUSIVE DEALS AROUND LAWRENCE RIGHT AT YOUR FINGER TIPS Go mobile with the UDK app for both Apple and Android phones and tablets. With students always on the go, the mobile edition of Kansan.com is the most modern and ground breaking product we have to offer. Located on the bottom toolbar, the Larryville KU feature is an interactive geo-tagging map that highlights Lawrence’s lively college atmosphere. Promote your business with a digital banner ad featured at the bottom of the udk mobile app. With this opportunity, you would be sole advertiser in this space for a designated period of time increasing your top of the mind brand awareness. $150 / 4
CONSECTUIVE WEEKS
TO TAL DO WN L O ADS AS OF JULY , 2013
NEWS STORIES
Full coverage on all of the articles featured on Kansan.com are also available on our mobile app to give you the most immediate access to the latest news.
BANNER AD
LARRYVILLE KU
24 D I G I TA L
Larryville KU allows students to interact with your business by keeping up to date on your latest events, specials, and products.
Social Media OPPORTUNITIES
76% Trust Recommendations from Friends
50% Trust Online Reviews from Strangers
OUT OF EVERY 100 PEOPLE... AT LEAST HALF RELY ON SOCIAL MEDIA AS A CREDITABLE SOURCE FOR FINDING OUT MORE ABOUT DIFFERENT BUSINESSES THEY’RE INTERESTED IN.
25
Students are probably already talking about your business. With the right social media campaign,
D I G I TA L
you’ll be there to talk with them. With a clear direction and thoughtful strategy, social media can pull you in all different directions. We can help you develop a plan which will personalize your business to gain the trust of future customers and further the loyalty of current ones.
INITIAL SET-UP
ACCOUNT MANAGEMENT
Create an account for your business and develop a social
Our social media team will be responsible for posting weekly
media persona that captures the essence of what your
on behalf of your business. Our strategically executed posts
business provides. Establish a plan of action for
will create an online presence that is translated from your
the account(s).
brand image to communicate and attract the audience you
FACEBOOK TWITTER
– $75
FACEBOOK OTHER
want to see in your business.
– $100 +
– $150
– $50
(INSTAGRAM,
VINE , PINTEREST , BLOG , ECT .)
2
POSTS
/
WEEK
– $125
4
POSTS
/
WEEK
– $125
4
POSTS
/
WEEK
– $150
6
POSTS
/
WEEK
– $150
6+
POSTS
/
WEEK
– $200
8+
POSTS
/
WEEK
– $200
SOCIAL MEDIA PACKAGES FACEBOOK
Being the two most used social media tools by the student body, it’s easy to see why Facebook and Twitter are some of the most powerful resources for your business to reach its targeted audiences. This is a great solution to generate the largest following by maximizaing your online presence and brand involvement. When multiple web pages are linked together, it increases both the numbers of viewers, length of time a viewer spends on a page and the likelihood that one of the pages will appear at the top of a search engine like Google. 3 Month Minimum
OPTION 1
OPTION 2
OPTION 3
$200 /
$250 /
$300 /
1 3
MONTH
FACEBOOK POST TWITTER POSTS
/ /
WEEK WEEK
2 5
MONTH
FACEBOOK POST TWITTER POSTS
/ /
MONTH
WEEK
3
FACEBOOK POST
/
WEEK
WEEK
6
TWITTER POSTS
/
WEEK
26
(INSTAGRAM, $50
VINE , PINTEREST , BLOG ECT .)
PER ACCOUNT
/
MONTH
D I G I TA L
ADDITIONAL SOCIAL MEDIA VEHICLES
Terms + Conditions ACCEPTANCE POLICY
written consent. The Kansan reserves the right to insert its
All advertising is subject to approval by the acceptance
copyright mark in such advertisements.
committee. The committee reserves the right to refuse any advertising that does not meet The University Daily Kansan’s standards of acceptance. Any ad dealing with
Statements are mailed on the first of the month following
a politically or socially controversial issue will be sub-
publication. All accounts are due and payable by the 30th
ject to the approval of the committee. The committee
of the month following publication. All accounts more than
shall be made up of the Business Manager and the Sales
30 days past due will be granted additional advertising only
Manager. Only publication of an ad denotes acceptance by
at the discretion of the Business Manager and the Sales &
The University Daily Kansan.
Marketing Advisor. Any advertiser whose billing becomes
The advertiser and/or advertising agency agrees to defend and indemnify the Kansan against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement
60 days past due will not be able to advertise until the balance is paid in full. All advertising must be paid in advance until the advertiser has established credit with The
of trademarks, copyrights, trade names, patents or pro-
Kansan. To receive credit, the business must be established
prietary rights of privacy resulting from the publication
in the advertised location for at least one year and pass a
of the advertiser’s ad. Ads that look like editorial material
credit evaluation. The Kansan reserves the right to require
must have the word “advertisement” printed above them.
prepayment for any ads. All out of state advertisers must
The University Daily Kansan reserves the right to insert the
prepay in cash or by check, money order or certified check
words “paid advertisement.”
unless the ads are prepaid through a recognized advertising
CONTRACTS
+ RATES
Kansan contracts are for a rate level, and The University
27
TERMS OF PAYMENT
agency or a national representative. ALL RETURNED CHECKS WILL BE CHARGED
$30
POLICIES
Daily Kansan may make periodic adjustments to the rate
One tear sheet per ad is provided with the monthly bill for
in each level. Current contract holders will be notified in
display advertising. Up to three tear sheets will be provided
writing 30 days prior to any rate adjustment except in the
upon request. Additional tear sheets and copies of bills will
case of changes made after fulfillment or exemption of a
be provided for a nominal charge.
contract, when new rates may be in effect. In case of new
Advertisers and agencies forwarding orders to The Kansan
rates adopted, The University Daily Kansan will give 30
that contain incorrect rates or conditions are hereby advised
days notice, in writing at least 15 days prior to the effective
that the advertising called for will be inserted and charged
date of the new rates.
at the regular schedule of rates and conditions in effect at
Advertising published by the kansan that contains copy,
the time the advertising runs.
illustrations, or both, created in whole or part, by the staff of the kansan, is covered under the copyrights thereof
ALL ADS CANCELLED AFTER DEADLINE WILL BE SUBJECT TO
and shall remain the exclusive property of The University
A CHARGE OF UP TO
Daily Kansan Reproduction cannot be made without specific
DISCRETION OF THE STUDENT BUSINESS MANAGER.
50%
OF THEIR VALUE SUBJECT TO THE
ALL ADVERTISERS ARE SUBJECT TO FULL KANSAN POLICIES . PLEASE CONTACT US FOR MORE INFORMATION .
Stay in touch CONTACT INFO NEWS ROOM
(785) 766 1491 editor@kansan.com OFFICE
1000 sunnyside blvd. rm 2000 lawrence, ks 66045 p: (785) 864-4358 fax: (785) 864-5261 ADVERTISING DIRECTOR
Mollie Pointer adsales@kansan.com Send artwork to adsales@kansan.com MEDIA DIRECTOR
+ CONTENT STRATEGIST
Brett Akagi (785) 864-3817 ACCOUNTANT
Patty Cromwell pcromwell@kansan.com (785) 864-4477 SALES
+ MARKETING ADVISOR
Jon Schlitt jschlitt@kansan.com (785) 864-7666
designed by lauren bowles