会议、奖励旅游、商旅管理 专业媒体行销平台 Professional Media on Meeting、Incentive、Business Travel Management
《商旅专家》专注于中国会议、奖励旅游、商旅管理行业。 《商旅专家》依靠庞大精准的发行渠道数据库，以平面媒体、 邮件直投电子刊、中国商旅会议论坛、MESA教育项目等形式 高效对接商旅会奖供应商与企业买家、行业买家，为买家提 供供应商资源、采购经验与市场分析，为供应商匹配市场需 求、行业观点与企业客户销售渠道——让商旅买家找到最佳 供应商，让商旅供应商找到最准的买家！ China BT MICE focuses on meeting, incentive travel and corporate travel management industry. Based on the large and accurate distributing database, with the print magazine, EDM magazine, China Corporate Travel Meeting Forum, MESA education program and other forms, CHINA BT MICE delivers suppliers' information to both corporate buyers and industry buyers. For the corporate and industry buyers, China BT MICE supplies the resource procurement experience and market analysis and for the suppliers, it offers market requirements, industry insights and exposure in the market. China BT MICE—where BT MICE suppliers meet buyers!
刊 名：《商旅专家》 英文刊名： CHINA BT MICE 出刊频率： 双月刊 发行渠道： 企业买家：中国市场具有会议、奖励旅游、专业商旅管理需求的企业和协会组 织， 直投至采购与管理决策层。 行业买家：专业会议活动公司、会奖旅行社、商旅管理公司等，直投至公司主管。 发 行 量：平面杂志20,000份/期；
EDM电子刊60,000份/两周
平面杂志尺寸：285×210 mm (3mm出血)
Title : CHINA BT MICE Publishing Frequency: Bimonthly Circulation Channel: Corporate Buyer: Corporate travel and meeting procurement executives in corporate and associations in China market. Industry Buyer: Executives in professional conference organizing companies, travel management companies and business travel management companies. Circulation : 20,000 per issue for print magazine; 60,000 EDM for every 2 weeks Trim Size: 285×210 mm (3mm Bleed)
《商旅专家》是怎样的媒体？ What is China BT MICE?
—— 针对企业商旅与会议专家的 专业媒体 Media for Corporate Travel & Meeting Professionals
《商旅专家》是如何连结企业商旅与会议市场买家与供应商的？ How Do We Link Buyers and Suppliers in the Corporate Travel and Meeting Market?
《商旅专家》是中国商旅会奖行业最具影响力展会CIBTM CIBTM CIBTM的
独家官方媒体
Content 杂志内容Content
行业观点 Industry lnsights
Content 杂志内容Content
市场资源 Market Sourcing
《商旅专家》拥有精准的发行渠道直投中国市场企业与行业买家
Circulation Channel: Corporate and Industry Buyers in China Market 按照读者地域划分 By Region
Guangdong 广东 广东Guangdong 24%
按照读者单位性质划分 By What They Are
Beijing 北京 北京Beijing 33%
协会组织 Organization 5%
外资企业 Foretign invested enterprise 40%
国有企业 State-owned enterprises 15%
其他地区 Others 12%
上海 Shanghai 31%
Goverment 政府机关 政府机关Goverment 10% 中外合资企业 Sino-foretign equity joint venture 30%
按行业分布 By Industry
差旅管理公司 / 旅行社 公关活动公司 TMC/Travel Agency PR Event Agent
21.1% 酒店//航空公司//国内外 旅游局//景区管理部门 Hotel/Airline Company/Tourism Board/Destination Administration
4.7% 医药保健业 Medieal Health
7.6% 金融保险业 Finance/Banking/Insurance
4.7%
制造业Manufacturing Manufacturing
21.8% 其他行业Other Other Industries
7.8% 电子/IT /通讯业Organization Organization
13.3% Energy/Chemical 能源化工业Energy/Chemical
5.9% 政府 / 协会组织 Government / Associations
7.4%
按读者职位分布 By Reader’s Title and Function