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Aventura
Serving Aventura, Bal Harbour, Bay Harbor, Golden Beach, Hallandale Beach, Hollywood, Sunny Isles Beach, Surfside
August 11 - 17, 2010
Vi at Aventura celebrates ‘Vida la difference!’ senior living BY BARI AUERBACH
Vi
at Aventura, the new company brand backed by the classic reputation for excellence earned by Classic Residence by Hyatt, is now inviting seniors to join in celebrating “Vida la difference!” amenities in a continuing care community where residents feel more vibrant, more engaged and more enriched. While ownership and management remain unchanged, the new name Vi at Aventura is derived from “vita” – the Latin word for life now defining a higher quality of life emphasizing personal empowerment. “Our new identity reflects what our communities are about — health, happiness and vitality,” said Vi President Randy Richardson. Welcome to the next chapter of your life!
was the enthusiastic greeting guests attending a recent “re-branding” party received from Vi at Aventura leaders including Executive Director Mark Beggs, Sales Director Ellen Palmer, Lifestyle Director Paula DeMello and Community Relations manager Marjie Aloni. “We’re excited about our new brand, which represents life and living it to its fullest,” noted Beggs. “For older adults ready to write the next chapter of their lives, Vi at Aventura can be their inspiration,” Palmer added. “At Vi, every day is a new opportunity to enrich your life!” “Vi’s foundation is built on four key ‘Vital Elements’ – home, wellness, connection, and vitality,” Aloni and DeMello explained. “These Vital Elements ultimately help distinguish us by creating a
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Vi at Aventura Community Relations Manager Marjorie Aloni with Sales Director Ellen Palmer
Vi at Aventura Executive Director Mark Beggs and Sales Manager Laurie Rudolph (far right) join (Photography by Andrew Goldstein) residents Aleene Pascal (left) and Doris Blass (center)
Residents and staff alike share in the excitement of the festivities