Miami Beach News 4.5.12 by Community Newspapers

P u b l i s h e d i n c o o p e r a t i o n w i t h T h e M i a m i B e a c h C h a m b e r o f C o m m e r c e –––––––––––––––––––––––––––––––––––––––––––––––––––––– C o n n e c t i n g L o c a l B u s i n e s s e s s i n c e 1 9 5 8

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Gary R. Gerson to receive Hi-Tides Outstanding Achievement Award

n Saturday, June 2nd, the Miami Beach Chamber of Commerce will recognize Gary R. Gerson, Founding Partner of Gerson, Preston, Robinson, and Company, P.A., for the City National Bank Hi-Tides Outstanding Achievement Award at its 90th Annual Dinner Gala and Silent Auction. This year’s event will attract over 1,100 of the most influential Miami Beach business professionals to celebrate the success of local icons for their outstanding contributions to the Miami Beach community. The City National Bank Hi-Tides Outstanding Achievement Award was created last year, based on the phrase, “High-Tides raise all ships” and the Beach High Hi-Tides, to be presented to an outstanding business professional, who began in Miami Beach, and whose achievements have extended into assisting the greater economy. The Hi-Tides is also the mascot of Miami Beach Senior High School from where Mr. Gerson graduated. “Gary is a great role model and pillar of the community,” said Miami Beach Chamber Chairman, Jason Loeb. “We are pleased to recognize him at this year’s Gala for he sets an example for entrepreneurs by representing the importance of education, business and philanthropy.” With more than 40 years of experience in public GARY R. GERSON

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Pro Wrestling Returns to Miami Beach

he Miami Beach Convention Center (MBCC), proudly managed by Global Spectrum, once a frequent destination for prowrestling events, was one of several South Florida venues selected to host an ancillary event for Wrestlemania XXVIII. WWE brought pro wrestling back to Miami Beach on the grandest of scales. The MBCC welcomed WWE’s most loyal fans in hosting Wrestlemania Fan Axxess from March 29th through April 1st. When it was announced that WrestleMania would be coming to Miami, many likened it economically to an event that South Florida is intimately familiar with, the hosting of a Super Bowl.

World Wrestling Entertainment (WWE) did not fail to disappoint, putting together an impressive and diverse week-long schedule of events including everything from fashion, art and golf to unrestricted access to pro wrestling’s biggest stars. Diehard pro-wrestling fans flocked to Miami from all over the world to see one of the most well-attended and watched annual entertainment events. “We can’t give enough thanks to the WWE, the Miami-Dade Sports Commission and the Greater Miami Convention & Visitors Bureau for working together to bring Wrestlemania to South Florida, for what is hopefully the ––––––––––––– See

WRESTLING, page 4

Phone: 305-669-7355

Letter from the Chair BY JASON LOEB

Chairman, Miami Beach Chamber Spring is officially underway. But with those May flowers comes the dreaded Spring cleaning. Yes, it’s that time to once again get our homes back in order. Everyone knows I’m certainly a fan of a cleanliness, but I’m thinking that even our companies could benefit from a little metaphorical Spring tidying as well. Here are some tips: S t a y o n t re n d. It’s out with the old and in with the new. Like the fashions in our closets, business trends change rapidly. What has worked for you over the years might not anymore, even if it’s comfortable. To remain competitive, you must always be on your toes and anticipate new trends, not just follow them. It’s a fine balance - an unwavering approach can stagnate business, while adapting too many changes can make your company appear wish-washy, so incorporate only those trends that align with your core vision and are relevant for your customers. Dust off old gems. Sometimes logistics command our attention, forcing the big picture to fall by the wayside. As leaders, it’s easy to get caught up in the web of tasks, but we really need to use our talents as visionaries. Entrust the operations to a solid manager, so you can tend to those great business ideas that got put on the backburner and make them a reality. De-clutter. Sure, an ornate design can be pretty, but it can also be distracting. Review your processes and identify and any repetitive or ineffective steps. Simplifying things not only makes things clearer for your employees, but is also likely to lead to time- and cost-efficiencies. Polish Up. Now that you have a solid infrastructure in place, refine your ideas. How can you improve upon them and/or expand to enhance the customer experience and your brand? Put together, it can be a daunting undertaking, but is well worth the organized structure, clear head and fresh perspective you and your business will enjoy once complete. Need some guidance? We at the Chamber are happy to roll up our sleeves and help via advice from our broad leadership and membership base on how to make your company sparkle. Now, let’s get scrubbing!

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LEADERSHIP SPOTLIGHT JUDY HOLM Aspirations Marketing and Public Relations Judy Holm is the Founder of Aspirations Marketing and Public Relations, a boutique firm headquartered in Miami Beach with expertise in marketing strategy and planning, product development and launches, events, promotions, social media, advertising, art direction, media and public relations. She is also a Partner with Blue Marlin Public Relations, a San Franciscobased firm that works predominantly with financial service clients. The impetus behind Aspirations is her conviction that the connection between corporations and community-based partnerships and programs is a powerful and successful combination. Ms. Holm has extensive experience in the beauty industry- she began her career in internal consulting and marketing with L’Oreal in Paris and New York, then consulting with Estee Lauder, Avon and Sally Hansen. Other lifestyle categories she is well- versed in include wine, food, fashion, accessories, auto, sailing, tennis, golf, polo. A true aficionado of arts and culture, Ms. Holm has a classical background and education in art, opera, symphony, ballet, literature and film. She has directed more than 50 art installations and over 600 cultural and sporting events and sponsorships throughout the United States. Her network and media reach are global. Additionally, Ms. Holm worked for ten years in the financial service industry, for Wells Fargo in corporate advertising, brand and marketing; for Citibank Florida, California and Nevada in high net worth client marketing and branch expansion, and as a consultant for Charles Schwab in institutional strategy. Understanding what drives customer loyalty to brands is one of her fortes. During her tenure at Citibank, she created a strategy linking each branch with a local art, cultural or educational organization. These programs were deemed highly successful, and launched in the rest of the country. Ms. Holm returned to Miami Beach to attend Art Basel 2010 in preparation for her work at the Venice Biennale 2011. She subsequently made the decision to relocate her company to Miami Beach, believing that this metropolitan area is the most

JUDY HOLM dynamic place to live and work. In October 2011, Ms. Holm was appointed Vice-Chair of the Miami Beach Chamber of Commerce Arts and Culture Council by Jason Loeb, Chairman of the Miami Beach Chamber of Commerce. She is on the 90th Anniversary Gala Committee, and is an active Pillar member. She writes a column in the Miami Beach News, “Arts and Culture (PRE)view and (RE)view; was recently interviewed on video by Social Miami during Arte Americas, and live on “Art Talks” for South Florida Business Today radio am 880. An active member in the community, she volunteers with the Humane Society of South Florida and the SPCA. She also serves on the Hearts and Stars Gala Committee of the Little Lighthouse Foundation. Ms. Holm supports many organizations in the arenas of humanitarian aid, arts and culture; and locally is a member of The New World Symphony, Bass Museum of Art, The Wolfsonian, Miami Art Museum and MOCA. Ms. Holm received bachelors degrees in Economics and French Literature from U.C. Berkeley, and an MBA from l’Ecole Superieure de Commerce de Paris.

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AWARD, from page 1 ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– accounting, taxation, healthcare, manufacturing, retail, financial institutions, government and not-for-profit organizations, Mr. Gerson has generously and consistently given back to the community. He has contributed his time and considerable financial resources to many charitable, civic and educational organizations through the City of Miami Beach. He is a former President and Chairman of the Board of the Mount Sinai Medical Center and served as Chairman of the Board of Israel Bonds Organization of South Florida for 10 years. Mr. Gerson believes he owes much of his success to the outstanding education he received at the University of Florida (UF). He graduated with high honors earning his Bachelor's degree in accounting in 1954 and a Master's degree in business administration a year later. At age 21, he distinguished himself then as the youngest CPA in the country. His tremendous dedication to education continues to drive him today, which makes him an honorable business and community leader in this City. Mr. Gerson firmly believes that no student should be denied an education purely because of financial need and in this vein he continues to contribute

many need-based scholarships to the University of Florida and other state universities. To salute him as a role model for generations to come, the University of Florida named its new accounting hall after Gary Gerson, who in 1994 was the recipient of the University of Florida Distinguished Alumnus Award. In 2002, he was inducted in the UF's Athletic Hall of Fame for his role in establishing the university's athletic counselor training program. Mr. Gerson is also a member of the Foundation Board of Trustees and sponsors the Gary R. Gerson Lecture Series that brings outstanding scholars to the university. The Miami Beach Chamber of Commerce is honored to present the City National Bank Hi-Tides Outstanding Achievement Award to Gary R. Gerson at the 90th Annual Gala for all of the dedication he has shown to this community. Other honorees include Tony Goldman, Goldman Properties for the Lifetime Achievement Award, Steven Sonenreich, Mount Sinai Hospital for the Citizen of the Year Award, Jose Abreu, Dir. Of the Airport for the Excellence in Tourism Award, Dr. Rosann Sidener, Principal of the Miami Beach Senior High School for the Distinguished Service Award.

April 5 - 18, 2012

WRESTLING, from page 1

first of many times”, said Global Spectrum’s GM at the MBCC Bob Balsam. “We thoroughly enjoyed hosting the over 21,500 patrons who were in attendance over the four days of Fan Axxess here at the MBCC.” Axxess gave fans who attended many unique and interactive options to take part in the action and of course, to meet with some of their favorite WWE Superstars. Fans were able to “enter the ring” to the entrance music of their favorite wrestlers and receive a video of their entrance, view live matches up close and even test out some wrestling moves in actual rings. The MBCC marketing team added to the interactive nature of the event and its fanbase through use of its social networking presence on both Facebook and Twitter. The MBCC utilized both from the beginning to help promote and gener-

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ate buzz by posting show-approved sneak previews of the setup of the event and of some of the actual exhibits that fans would be able to experience. Global Spectrum is no stranger to WWE events. Several of the over 100 venues that Global Spectrum manages host WWE events on annual basis and the company enjoys a great relationship with the WWE. Two years ago, Wrestlemania 26 was held in Glendale, AZ at the University of Phoenix Stadium, another of Global Spectrum’s managed facilities. “Wrestlemania and the Fan Axxess event at the MBCC generated significant increases in revenues for businesses in the City of Miami Beach and the local community, while at the same time creating some nationwide visibility for the destination itself,” added Balsam.

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Polo World Cup returns to South Beach The Polo Life, LLC announces the eighth annual Maserati Miami Beach Polo World Cup, the world’s largest and most prestigious Beach Polo competition, taking place from April 26th to April 29th between 20th and 22nd Streets on the sands of South Beach, Florida. Maserati, the award-winning automotive manufacturer of sports-luxury cars, celebrates its inaugural year as Title Sponsor and establishes an unmistakable Italian flair in race bred luxury vehicles alongside a gallant troupe of thoroughbred horses. The four-day, globally renowned sporting event, considered the most coveted of its kind, features top polo players from around the world competing in two tournaments for both men and women. The Maserati South Beach Women’s Polo Cup IV takes place on Thursday, April 26th featuring eight women’s teams in a one-day series of round-robin championship matches. Last year’s winning team of Tara Lordi, Melissa Hornung and Angela York, will defend their title as 2011 champions, while competing against the highly touted Cecilia Cochran, Tiffany Busch and Natalia Baecher, among others, who are all expected to play in this year’s tournament. Maserati, HEYS USA, Lufthansa Private Jet, Don Miguel Gascón Winery and The Raleigh are among the esteemed 2012 lineup of Maserati South Beach Women’s Polo Cup team sponsors. The Maserati Miami Beach Polo World Cup - a three-day men’s tournament, now

in its eighth year, starts on Friday, April 27th through Sunday, April 29th. Six teams will include some of the world’s topranked players, including Rico Mansur from Brazil, who will be making his second appearance at this year’s event, following his recent return from Brazil after competing in a charity fundraiser exhibition match for Prince Harry's foundation. Last year’s champions, The Raleigh, led by team captain, Bash Kazi, will return to defend their 2011 title, and favorites including Luis Escobar, Nic Roldan, John Gobin, Kris Kampsen and Pelon Escapite are all anticipated to return to battle for this year’s coveted trophy. Matias Magrini, the first ever 10-goal player in Beach Polo history, is also expected to participate, along with fellow teammate Guillermo Usandizaga, who were both part of the team that took the Chicago Beach Polo World Cup title in October last year. Maserati, HEYS USA, Don Miguel Gascón Winery and The Raleigh will also

sponsor competing men’s teams. “This year’s Maserati Miami Beach Polo World Cup is expected to be our most distinguished tournament to-date,” said Bruce Orosz, President and Co-Founder of The Polo Life, LLC. “Our inaugural competition in Chicago last year was a milestone in the development of professional U.S Beach Polo outside of Florida and this year marks a huge step towards taking our brand of event overseas in an effort to expand internationally. We thank all of our patrons, sponsors and supporters with helping to take our vision for The Polo Life to new heights.” Attendees at this year’s Maserati Miami Beach Polo World Cup will once again experience the annual series of lifestyle and evening VIP events that form an essential part of the four-day festivities. Nighttime fashion shows by La Martina and Blank Silk will see the return of Meghan Walsh, the talented daughter of America’s Most Wanted TV host, John Walsh, and founder of the Indian-inspired Blank Silk women’s clothing line that she designs. To commemorate this year’s event, Maserati and its long-standing partnership with designer La Martina have come together for the creation of a “La Martina For Maserati” polo shirt that will be on-sale at the La Martina retail tent onsite throughout the four days. “We are delighted to announce our inaugural participation in this year’s Miami Beach Polo World Cup,” said Mark McNabb, President & CEO, Maserati North America, Inc. “Elegance, style and performance are qualities that define Maserati and also the sport of Polo. We are looking forward to the events in South Beach this coming April.”

The traditional post-event awards ceremony will be held at the end of each tournament to commemorate both women’s and men’s competition winners, during which sponsor representatives will present trophies to the men’s and women’s World Cup finalists. This year’s Maserati South Beach Women’s Polo Cup IV and Maserati Miami Beach Polo World Cup VIII is sponsored by Maserati, HEYS USA Group, La Martina, Don Miguel Gascón Winery, Triumph Motorcycles, The Raleigh and Esquire magazine, with support from the GMCVB and Miami Beach VCA. Big Brothers Big Sisters of Greater Miami and The Voss Foundation are the tournament’s official partnering charity organizations. Big Brothers Big Sisters of Greater Miami will receive a portion of funds raised through ticket sales from the event. General admission to both competitions and adjacent Retail Village is free, and concessions will be available to purchase. A limited number of VIP tickets are available for purchase. VIP tickets allow entrance to the shaded Grandstand, where free food and drinks are served. Ticket prices are $100 for Thursday, April 26th and $130 for Friday, April 27th through Sunday, April 29th. Children 12 to 18 years old pay half the adult ticket price and children younger than 12 years old receive free admission. A percentage of all ticket sales will go to Big Brothers Big Sisters of Greater Miami, the tournament’s official charity partner. A three-day VIP pass can be purchased for $375. A fourday VIP pass can be purchased for $450. More than 12,000 people attend the Maserati Miami Beach Polo World Cup over the four days each year and the tournament attracts professional polo players from as far as Russia, Switzerland and Malaysia, as well as the very best from South America. For more information on the tournament and the events or to purchase VIP tickets, visit www.miamipolo.com or call 305-538-3809. For further information on The Polo Life, visit www.thepololife.com Each year, the Miami Beach Polo World Cup is produced by the event’s founding organization, ACT Productions, based in Miami Beach, owned by President and CEO, Bruce Orosz. (PHOTO BY THE POLO LIFE)

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The $outh Florida Gaming Repor t

Is it really big and bad? BY ISADORE HAVENICK

On March 31st Gulfstream Park played host to the running of the Florida Derby featuring Union Rags the early favorite for the Kentucky Derby. The day featured racing, a concert, and yes gambling in the casino. On March 31st Magic City Casino presented a Wheelin Dealin Food Fest featuring over 20 twenty gourmet food trucks. The night also included a concert by Smash Mouth and Sister Hazel. Oh and yes if you wanted to play a slot machine or roulette you had the opportunity. On March 31st

Casino Miami Jai-Alai had a slightly delayed grand opening featuring a car giveaway and a performance by Carlos Oliva. Yes good citizens there were also slot machines available for play. What have casinos brought to Dade and Broward counties? On March 31st they brought gourmet food, championship thoroughbred racing, concerts by nationally known artists, promotional giveaways, and the opportunity to try your luck at a game of chance. I would hasten to point out that these games of chance generally pay back over ninety percent of the money put in the machines. When was the last time the lottery paid you back ninety percent of your investment?

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CITY OF MIAMI BEACH ANNOUNCES EXCLUSIVE BEVERAGE SPONSORSHIP AGREEMENT WITH THE COCA-COLA COMPANY Nothing goes better with a sunny afternoon, a visit to the beach and a stroll down Lincoln Road than an ice-cold Coca-Cola®. City of Miami Beach Mayor Matti Herrera Bower today announced a 10-year sponsorship agreement with The Coca-Cola Company to serve as the city’s exclusive beverage provider. The agreement also secures Coca-Cola’s support for recycling initiatives in Miami Beach. “A partnership between two of the world’s best known and coveted brands – Coca-Cola and Miami Beach – is a natural,” said Miami Beach Mayor Matti Herrera Bower. As part of the sponsorship agreement, the Company and city will launch a series of marketing and sustainability initiatives to leverage the power of both brands. These initiatives will feature a joint, Art Deco-inspired logo. The City of Miami Beach may also be included in future promotions through My Coke Rewards®, the Company’s consumer rewards program. “Since 1907, we have called South Florida home – our products are bottled locally by people who live and work in this community. Our announcement is another way we are committed to South Florida and the Miami Beach community,” said Pamela Stewart, Vice President, Foodservice On-Premise, Southeast Region, Coca-Cola Refreshments. “In addition to refreshing visitors and local residents with our brands, we will partner with the city to launch a recycling program with consumer education and recycling bins on city property.” To support the city’s sustainability initiatives, Coca-Cola will connect people to water stewardship, recycling and energy efficiency in unexpected ways. From recycling

bins along Lincoln Road to hybrid delivery trucks, Coca-Cola will demonstrate that sustainable choices are all around. Coca-Cola will also pilot five recycling machines in Miami Beach. The strategically placed machines separate, sort and crush plastic bottles and cans, creating a closedloop recycling system. Each machine features bilingual, on-screen “Give it Back” recycling messages. In addition, Miami Beach will install energy-efficient Coca-Cola vending machines at all public owned and managed facilities, including City Hall, parks and recreation centers and parking garages. “One of the exciting components of this partnership is the commitment to green initiatives,” said Miami Beach City Manager Jorge M. Gonzalez. “Miami Beach has been a leader on sustainability efforts and Coca-Cola provides new opportunities for us to become an even more eco-friendly destination.” Coca-Cola and the City of Miami Beach both also have a long history as pop culture icons. To celebrate this heritage, the Art Deco Welcome Center will feature a CocaCola photography exhibit entitled “New Partners, Old Friends.” The photography series showcases the brand throughout the 20th century. The exhibit is free and open to the public.

VOTE Miami Beach as Best of the Best Restored Urban Beaches in America Miami Beach was awarded America’s Best Restored Beach last year by The American Shore and Beach Preservation Association. Now, they want to know which beach is the best of the best over the last 10 years. Short answer: Miami Beach. But, we need your votes. Miami Beach has been able to balance the needs for recreation and habitat through the restoration process. Miami Beach is the nesting habitat for endangered sea turtles, butterflies, and several dune unique vegetation species. The city realizes the protection and enhancement of natural resources is closely linked to preservation of its quality of life and the stability of its tourism based economy. Vote Now...Ends April 27!

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Arts and Culture Council (PRE)view and (RE)view Beauty at the Bass — More than a Pretty Façade

BY JUDY HOLM Vice Chair of the Arts & Culture Council, Miami Beach Chamber Pillar member

The Bass Museum of Art is the iconic bright and shiny diamond of the metro Miami art world. Rising majestically from its glorious location on Collins Avenue, it represents all that Miami has become in the milieu of fine art and innovative programming. Located on the site originally built to house the Miami Beach Public Library and Art Center, the building was designed in 1930 by Russell Pancoast, grandson of Miami Beach pioneer John A. Collins. First opening its doors in 1963, The Bass Museum displayed a private collection of Renaissance and Baroque works of art that was donated to the City of Miami Beach by John and Johanna Bass. Vastly evolving from its founding collection, the Bass Museum of Art currently offers a dynamic year-round calendar of exhibitions exploring the connections between contemporary art and works of art from its permanent collection of Renaissance and Baroque paintings, sculpture, textiles, Apulian Vessel Gallery and Egyptian Gallery. Artists’ projects, educational programs, lectures, and free family days complement the works on view. Architect Arata Isozaki designed an addition to the museum between 1998 and 2002 that doubled its size from 15,000 to 35,000 square feet. Most recently, the museum selected internationally acclaimed Oppenheim Architecture + Design to lead its first phase of design and renovation tied to the 2010 completion of

Miami Beach’s Collins Park. Oppenheim redesigned and relocated the museum’s arrival area to flow from and into the new park on Collins Avenue. Today, the museum thrives under the leadership of Board of Director President George Lindemann, and Silvia Karman Cubiñá, Executive Director and Chief Curator. With a mission “to inspire and educate by exploring the connections between our historical collections and contemporary art,” Silvia Karman Cubina reflects that “all art was once contemporary and inversely, that all contemporary works of art are part of a continuum of art history.” Exhibitions at the Bass Museum present art in dynamic conversations spanning time, history and cultures. Their educational programs demonstrate that art is a catalyst for creativity and positive growth, especially in the area of early childhood education. The museum provides affordable resources for the teaching community, based on sound scholarship. Education through art is paramount for our future. At the Bass Museum, education is highlighted through some very innovative programs that allow adults and children as young as two years old to appreciate art and learn about its importance in our lives. The Lindemann Family Crr eativity Center was inaugurated in the Museum in January of this year. “Finally, we have a place to experiment, essentially create a laboratory for artistic experiments, where teachers, parents and children can be inspired to solve design problems and stimulate their imaginative energies. The specially designed work tables and art equipment make this classroom space unique in South Florida,” George Lindemann. The Lindemann Family Creativity Center is the home of the museum’s IDEA@thebass programs of art classes and workshops. IDEA@thebass stands for Identify, Discuss, Envision, Assess. Developed in conjunction with Stanford University’s acclaimed Institute of Design, IDEA classes employ a method of teaching known as Design Thinking, an open ended method of problem solving that allows children to brainstorm, work in teams and engage in creative play.

Silvia Karman Cubiñá and Alan Randolph –––––––––––––––––––––––––––––––––––

Doodle 4 Google Doodle 4 Google is a national competition for K-12 students, to create their own Google doodle (the logo that appears daily on Google’s homepage). Over 100,000 students participated in 2011. In late February, local students were provided tools (crayons and watercolors) to create artwork for this contest.

George Lindemann and Silvia Karman Cubiñá with group –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– The Bass Museum will showcase the five Network will provide scholarships to those Florida finalists’ art work during the month that qualify. of June. On June 24, coinciding with Furthering art education for all ages is IDEA@thebass monthly family day, there vital - bravo to the Bass Museum for its wonwill be a reception to honor these talented derful contributions to our community. SAVE THE DATE Thursday, April 26, 2012, young artists. 7 to 10p.m.: “A Night at the Museum” Never too young…never too old ANNUAL FUNDRAISER and vernissage of “Bass babies” and “bass buddies,” launched in charles ledray: bass museum of art tickets February, are programs designed for young chil- range from $175 to $1,000 for two. dren (ages two through four, and four through Admission to the museum and the six, respectively). These sessions are held semi- Lindemann Family Creativity Center: Free monthly throughout the spring, and are led by a for Miami Beach residents. Cost for nonMontessori teacher utilizing art as the outlet for residents: adults $8, children and students $6, and children under 6 are free. Museum creativity and positive reinforcement. The Creativity Center is also offers Art hours, Wednesday through Sunday, noon Club for Adults, lectures, film screenings, until 5:00 p.m. Reservations are not required. and teacher training workshops. Additional Bass Museum of Art, 2100 Collins Avenue, children’s programs include pre-school art Beach FL 33139, classes, after school, weekend and summer Miami classes for children. The Children’s Trust www.bassmuseum.org, 305.673.7530

Bass Museum exterior –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

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A national challenge for water Wyland National Mayor’s Challenge for Water Conservation, March 30-April 30, encourages residents to save water on behalf of their city and win more than $50,000 in prizes Residents in U.S. cities will compete throughout the month of April to see whose city is the most “water wise.” The mayors of those cities earn bragging rights from winning the Wyland National Mayor’s Challenge for Water Conservation, a non-profit competition, March 30-April 30, to see which leaders can best inspire their residents to make a series of informative, easy-to-use online pledges aimed at drastically slashing water and energy use across the nation. In return residents can win a Toyota Prius Hybrid from national presenting partner Toyota, water saving fixtures, and hundreds of prizes. The program is in celebration of the 40th Anniversary of the Clean Water Act. “The mayor’s challenge gives communities a way to come together for one very important reason — the future of our planet,” says famed marine life artist Wyland, whose foundation piloted the Mayor’s Challenge concept to South Florida and Southern California cities in 2009 and 2011. “We see mayors making gentleman’s bets over who will win college football games. Here’s a way for them to take on an even more important challenge in a friendly, competitive way. We want to challenge every state in America to save an additional billion gallons a year over their current usage.” Others behind the program, such as National Geographic Explorer in Residence Dr. Sylvia Earle, have called the program an important step toward raising broad environmental awareness about water issues. “The steps we take for our environment in the next ten years will affect the future of our planet for the next 10,000 years.” With the nation facing $1 trillion in water infrastructure improvements in the next 25 years, mayors nationwide are encouraged to challenge their residents to conserve water, save energy, and reduce pollution on behalf of their city at www.mywaterpledge.com. Organizations spearheading the effort include the US Environmental Protection Agency, EPA WaterSense, US WYLAND Forest Service, NOAA, WaterPik,

Cities will be divided into four regions (West, Midwest, South and Northeast) and categorized by population (5,000-30,000 residents, 30,001-100,000 residents, 100,000+ residents). Cities with the highest percentage of residents who take the challenge win. Participants in the winning cities will be eligible to win over $50,000 in prizes, including the Grand Prize of a Toyota Prius Hybrid, as well as custom-designed sprinkler systems from Rain Bird, Eco-Flow Showerheads from WaterPik, Sterling water-saving toilets, and hundreds of gift cards from Lowe’s. Residents will also discover resources in their area to take their commitment of conservation even further, from regional water and energy resource issues to cost-saving tips at home. QUOTABLE “Water conservation will be one of the most important issues of this century,” Wyland says. “Today everyone should adopt the motto that water is life. Every drop of water on this planet counts. I hope the people of Hawaii will join me and millions of others around the world who are encouraging everyone to use our water wisely. Because by conserving water, we save energy, money and, ultimately, our planet.” “We must protect our water planet,” says National Geographic Explorer-In-Residence Dr. Sylvia Earle. Without blue there is no green. What we do in the next ten years will determine the future of our planet for the next 10,000.”

Rain Bird, Lowe’s, STERLING Plumbing, PADI and Project AWARE. The cities of Los Angeles, Honolulu, and Redondo Beach were among the first to accept the challenge. Other mayors are following suit by issuing council resolutions, creating steering committees, and using the city’s “highest” seat to urge their residents to save water, energy, and reduce pollution.

ABOUT THE WYLAND FOUNDATION Founded in 1993 by environmental artist Wyland (best known for his series of 100 monumental marine life murals), the Wyland Foundation, a 501c3 non-profit organization, is actively engaged in teaching millions of students around the county about our ocean, rivers, lakes streams, and wetlands. The foundation’s latest project, FOCUS (Forests, Oceans, Climate – and us) brings together the U.S. Forest Service, NOAA, and numerous nonprofits to teach young people about the future of our water supplies, climate, and global health. www.wylandfoundation.org

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SEO: The Forefront of a Growing Internet Marketing Sector Search engine optimization (SEO) is the process through which the visibility of a website is improved within search engines such as Google, Yahoo!, and Bing. Search engine optimization increases the credibility of a website, therefore establishing it in the eyes of the search engine as an ‘authority’ of a particular subject. Therefore, search engines are more likely to display the website as a top result, recommending it to users as a resource of high quality and relevance in terms of keywords searched. Leading search engines, such as Google or Yahoo!, use an algorithmic approach in order to find pages most relevant for their search results. It is for this reason that SEO is the singular most effective method to increase a website’s prominence within these search results. James Denton, Vice President of Sales and Marketing at Affordable SEOs, comments, “Tactics such as link building, keyword dense copywriting, and frequently updating a site’s content can all improve the relevancy of a website in search results.” SEO considers how search engines work, what people search for, and what tactics are best suited for the site and the target market. As a marketing strategy, SEO is unparalleled

in terms of effectiveness. A billboard ad on a major highway may reach many viewers; however, these viewers lack motivation and targeting. If a potential customer is searching specific keywords, they generally have the intent to buy and are in the market for whatever it is they are searching. In this regard, spending to ensure top visibility in search results generates a significant return on investment. In a digital world, it has become imperative for businesses to market online. Many companies, however, lack the necessary knowledge and manpower to successfully market on the Internet. Taking this viable concern into consideration, Denton assures that “each month, Affordable SEOs has 6-10 different experts working on a website to ensure the optimal strategy is being performed to achieve results.” Equipped with the necessary tools, an Internet marketing company can do wonders for a client in business recruitment. If you have a business in today’s world, then you have a website. And if you have a website, then you need SEO. Get the professional help required to successfully market your website online at Affordable SEOs.

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305-868-3600 • 954-522-3202 561-392-9059 • 1-888-868-5585 Aventura • Miami Beach • Boca Raton www.gprco-cpa.com

April 5 - 18, 2012

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BY WILLIAM D. TALBERT III, CDME

HOW’S BUSINESS DEMAND FOR TRAVEL TO GREATER MIAMI & THE BEACHES REMAINS STRONG ? GREATER MIAMI & THE BEACHES RANKS #1 IN REVENUE PER AVAILABLE ROOM (REV PAR), #1 IN AVERAGE DAILY ROOM RATE (ADR) AND #2 IN HOTEL ROOM OCCUPA ANCY FOR FEBRUARY 2012 AMONG THE TOP 25 U.S. MARKETS For the month of February 2012, Greater MIAMI and the Beaches showed increases vs. 2011, ranking #1 in Revenue Per Available Room (RevPar) at $168.49, #1 in Average Daily Room rate (ADR) at $200.85 and #2 in Hotel Room Occupancy at 83.9% among the Top 25 Markets in the U.S. Smith Travel Research compares the top markets in the United States based on Occupancy, Average Daily Room Rate (ADR) and Revenue Per Available Room (RevPar). TOP 25 HOTEL MARKETS/REVENUE PER AVAILABLE HOTEL ROOM [REV PAR] / FEB. 2012 1. MIAMI 2. Oahu Island 3. New York 4. San Francisco 5. New Orleans

$ $168.49 $151.03 $135.80 $123.80 $102.76

% Change vs. 2011 +11.2% +9.5% +8.6% + 20.5% +19.7%

TOP 25 HOTEL MARKETS/AVERAGE DAILY ROOM RATE / FEB. 2012 1. MIAMI 2. New York 3. Oahu Island 4. San Francisco 5. New Orleans

$ $200.85 $188.86 $171.93 $168.31 $147.07

% Change vs. 2011 +9.2% +1.3% +7.8% +16.1% + 14.5%

TOP 25 HOTEL MARKETS / AVERAGE DAILY OCCUPANCY / FEB. 2012 1 Oahu Island 2. MIAMI 3. Orlando 4. Tampa 5. San Francisco

% 87.8% 83.9% 74.7% 73.8% 73.6%

% Change vs. 2011 +1.6% +1.9% +2.6% +5.3% + 3.8%

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SAVE THE DATE: U.S. TRAVEL VOTE TRAVEL BUS TOUR AND INDUSTRY RALLY TO TAKE PLACE IN MIAMI ON APRIL 30, 2012 On March 21, 2012, U.S. Travel launched its “Vote Travel Bus Tour” (VTBT), a coastto-coast tour of destinations across America to raise awareness about the economic impacts of travel in every state and Congressional district. The bus tour started at last week’s “Get America Moving Reception” in Washington, D.C., and is proceeding to nine other rallies across the country – including events in Las Vegas, Dallas, Orlando, Philadelphia, MIAMI and Nashville. Mark your calendar for April 30, 2012 at 11:00 a.m. for the MIAMI VOTE TRAVEL RALLY…location and details to be announced shortly! VOTE MIAMI BEACH AS “BEST OF THE BEST RESTORED URBAN BEACHES IN AMERICA” – VOTING ENDS APRIL 27TH MIAMI Beach was awarded America’s Best Restored Beach last year by The American Shore and Beach Preservation Association. Now, they want to know which beach is the best of the best over the last 10 years. Short answer: MIAMI Beach. But, we need your votes! MIAMI Beach has been able to balance the needs for recreation and habitat through the restoration process. MIAMI Beach is the nesting habitat for endangered sea turtles, butterflies and several dune unique vegetation species. The city realizes the protection and enhancement of natural resources is closely linked to preservation of its quality of life and the stability of its tourism based economy. Help MIAMI Beach get recognized for their beach restoration efforts – CLICK HERE to VOTE now! CARNIVAL CONQUEST HEADED TO MIAMI IN 2013 Carnival Conquest, a 2,974 passenger vessel, the next Carnival Cruise Lines (www.goccl.com) ship to receive Fun Ship 2.0 initiative upgrades, will reposition from New Orleans to PortMIAMI in November 2013 to operate seven-day, year-round Caribbean sailings. On its new MIAMI-based schedule, Carnival Conquest will depart every Sunday, offering two distinctly different Caribbean itineraries beginning Nov. 24, 2013.

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SPRING SWAP-OUT: SUDSIES DRY CLEANERS & LAUNDRY HELPS SOUTH FLORIDIANS TRANSITION FROM FALL/WINTER TO SPRING/SUMMER WARDROBE The major Fashion Weeks have concluded and South Floridians are anxious to take new warm weather trends from the runways to streets. But before placing favorite knits, tweeds and wools under Summer hibernation, Sudsies Dry Cleaners & Laundry imparts tips about garment preservation. The dry cleaner specializes in stain removal, maintenance, restoration and general clothing care. “A well-kept appearance can make a strong statement, but the fabric of clothing can be quite sensitive,” says Sudsies Founder and CEO Jason Loeb. “Following a few simple care instructions can ensure that Winter wardrobe splurges reemerge looking their best for next season.” Sudsies recommends a thorough closet run-through to determine items in need of swapping out. Before placing in storage, clean each piece to prevent any stains and dirt from setting. The dry cleaner emphasizes the importance of acting fast, as the quicker stains are treated, the more likely they are able to be removed with minimal damage to the fabric. If left untreated, even topical particles will oxidize over time, permanently altering the look of the garment. Once clean, avoid placing clothing in airtight containers or plastic bags, which can lock in or harbor humidity. Instead, seek out acid-free preservation bags and boxes, muslin or 100% cotton sheets. Garments should be stored flat as possible, as creases from stringent folding can weaken the fabric. If unavoidable, buffer any folded areas with acid-free tissue paper. For hanging items, avoid foam or wire hangers. Cover the hanger with muslin or 100% cotton and distribute the weight as evenly as possible for heavier garments by using the provided or hand-made suspenders to avoid stretching of or warping by the shoulder area.

Cover the garments with another sheet of muslin or 100% cotton and place in uncramped area of primary or secondary closet. Sudsies’ core services include complimentary pick-up and delivery across Miami-Dade, Broward and Palm Beach counties. High-tech facilities, in-depth skills and expertise and customer convenience are a part of the Sudsies S.M.I.L.E. mantra to provide friendly, impacting experiences for its clientele. Additional tips about clothing storage can be found on Sudsies blog at www.sudsies.blogspot.com or personally from its friendly staff by dialing 1.888.898.SUDS (7837). ABOUT SUDSIES DRY CLEANERS & LAUNDRY Miami Beach-based Sudsies is full-service dry cleaning company dedicated to clean clothes, clean service and a clean environment. An industry pioneer for South Florida home pick-up and delivery services, the Sudsies fleet of bubbly, blue and yellow vans offer prompt service to every nook and corner across the tri-county area, while a team of highly-trained specialists care for garments and customers with a smile. The vast range of services includes ecological dry cleaning and laundry processes, alterations and tailoring, clothing restoration, bridal gown storage or alteration and knowledge of specialty items such as couture garments. At Sudsies, customers look and feel their best, while sister company Rugsies Carpet & Drapery ensures customers live in their best with onsite home or office cleaning for carpets, drapes furniture and other home items. For more information about Sudsies, please call 1.888.898.SUDS (7837) or visit www.sudsies.com.

Sara’s Homestay Quality Student Housing Around the World

April 5 - 18, 2012

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The Miami Beach Chamber’s Emerging Leadership Council ‘Lunch with an Expert’ at Café Avanti

Chamber members at the Emerging Leadership Council “Lunch with an Expert” event at Café Avanti

Frank Rosell, Brian J. Martino, Christian Charre, Alan Lips, Chair- Elect and Richard Segel

Keynote Speaker Robert Finvarb, Robert Finvarb Companies Chamber members at the Emerging Leadership Council “Lunch with an Expert” event at Café Avanti

Mark Harrison, ELC member, asking a question at the luncheon

Keynote Speaker Robert Finvarb, Robert Finvarb Companies, and Miami Beach Chamber Chairman Jason Loeb

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Miami Beach Chamber Pillar Dinner at Symcha’s Miami Beach Chamber Pillar Members enjoying dinner at Symcha’s

Interior of Symcha’s

Steven Rodriguez and Dr. Corey Narson Ivan Mladenovic and Zack Buckley

Alan Randolph and Jason Loeb, Miami Beach Chamber Chairman

Justin Levy, Brigitte Beltran, Madeleine Romanello and Shirley Inoni

PHOTOS BY CHANTAL GLOOR

Ana Cecilia Velasco, COO of the Miami Beach Chamber, Jerry Libbin, President & CEO of the Miami Beach Chamber, Michelle Wolfe and Symcha Zylberman, Owner of Symcha’s

Michelle Wolfe and Richard Wolfe

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4th Annual Miami Beach Women’s Conference a Success BY CHARLOTTE LIBOV

Basic women’s rights, which were won decades ago, are now in jeopardy, and so it’s now more important than ever that women become involved in the political process and run for office, a procession of speakers told the hundreds of women who flocked to the 4th Annual Miami Beach Women’s Conference. “Getting involved is very important because women today are under attack. I have never seen issues before the legislature like the issues that are being raised today,” Democrat State Senator Gwen Margolis told the mostly female audience, which packed the commission chambers on March 16 at Miami Beach City Hall. Former Miami-Dade County Commissioner Katy Sorenson agreed. “I find it very, very unbelievable that we are discussing issues like birth control. I just don’t have any patience for going back to the ‘50s.” “We need more people in politics. We bring a different perspective,” agreed Miami Beach Mayor Matti Bower, who noted that it took three tries for her to win her office before she was elected to head one of the world’s most popular destinations. “A lot of people are afraid of putting themselves out in the political arena. I lost twice, but I never went away. I continued to work in the community, so when it came the third time, I figured, ‘What do I have to lose by running?’” the mayor said, adding, “We need more women in politics. We bring a different perspective.” Also during the morning session, which was entitled “You’re Elected – Now What?” and moderated by Sherry Roberts, a member of the conference’s executive committee. The panel members also spoke about some of the discrimination they had faced when first ran for office. “Gwen and Elaine were courageous pioneers,” said Sorenson, adding, “For women, you can choose to have it all, but you can’t necessarily have it all at the same time, so you have to pick and choose what will work with the rhythm of your life.” The second part of the morning focused on

self-protection, and covered a variety of topics, ranging from legal protection for gay couples and domestic partners, protecting young girls from becoming victims of human trafficking, and now to keep your identify safe. At that panel, Beth Littrell, a staff attorney for LAMDA Legal, which fights for rights for lesbians and gays, spoke on the famous Miami case that led to a national change in the way that gay and domestic partners are treated in hospitals. At times tearing up, Littrell recounted the story of her client, Janice Langbehn, and spoke of how Langbehn and her longtime partner, Lisa Pond, were at the Port of Miami about to depart for a cruise, when suddenly Pond collapsed and was transported to Jackson Memorial Hospital. “Janice identified herself as Lisa’s partner, and she was told that she was in a city that was prejudiced against gays,” and that she could forget about seeing Pond until she went in front of a judge, Littrell said. Pond, though, had suffered a stroke, and was dying. Langbehn was denied access to her partner and withheld information, even though she had her durable power of attorney faxed to Miami. “Equality matters, even if you’re not the one being discriminated against,” said Littrell. “We took this on because we were told that, first, this never happens and, second, that all you need is power of attorney and our client had both. So we made a federal case of it —-literally,” she added. Lambda filed a lawsuit in federal court against Jackson, and the hospital ultimately changed its policy, but not before President Obama, having heard about the case, issued an executive order to protect gay and unmarried partners, and called Langbehn to express his sympathy. Also at the second session, Assistant State’s Attorney Susan Dechovitz told the audience about the problem of human trafficking, which is a major problem in Florida cities, including Miami, she said.

Miami Beach Chamber of Commerce CEO Jerry Libbin and Mayor Matti Bower

Miami Beach’s female “first responders” were honored at the conference ––––––––––––––––––––––––––––––––––––

She asked the women in the audience to be on the lookout for young women who may seem to be engaged in prostitute of their own free will, but are actually victims of human trafficking who are being coerced. “We need a million eyes. If you see a girl in trouble, if something funny seems to be going on, call the police and report it. We need you to join us in this fight,” she said. The afternoon program, also featured “Lunch in the Garden,” the popular outdoor luncheon featuring food prepared by more than 15 chefs and caterers, most of them female, and a silent auction. Special guest Republican Congresswoman Ileana RosLehtinen greeted everyone, and enthusiastically sampled each of the chef’s dishes. The conference’s organizers also awarded of a plaque in honor of Florida environmentalist Marjory Stoneman Douglas, who is credited with preserving the Everglades thanks to her activism and her book, “River of Grass.” Also on hand were Democratic State Representative Louis Garcia, who is one of the event’s sponsors, as well as Melissa Bustos and Kaidian Cargill, the first and second-place winners, respectively, of first Randie Hofer Visionary Award, which is given annually in memory of Hofer, who served on the event’s executive committee. Mayor Bower initiated the conference

Congresswoman Ileana Ros-Lehtinen with Ceci Velasco, Miami Beach Chamber of Commerce COO, and Panel Moderator Sherry Roberts.

A harpist entertained at the conference ––––––––––––––––––––––––––––––––––

during her first term in office, and it is held every March, which is Women’s History Month. It is organized by Women’s Exhibit, Inc (WE), a Florida non-profit corporation whose mission is to exhibit women’s achievements of all ages and in all walks of life; by making available information, programs and facts about women’s accomplishments and by educating today’s women into becoming our catalyst for the future.

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Miami Beach Chamber Pillar Reception at The Well Lounge

Michael S. Golberg, Shayna Sirkin, Jared Galbut, Stephanie Ruiz and Russell Galbut Dr. Todd Narson, Betty Roffwarg and Eric Mannis

Lina Macki, Mark Harrison and Aleida Aroix

Deborah Shane, Pillar Board Chairman David Sacks, Adam Sendzischew, Shayna Sirkin and Lisa Rocco

Birthday Cake by Enchanted Creations

Eric Johnson, Yesenia Moreno and Gustavo Vargas

Dr. Michael Baum, Dr. Marianna Baum, Jerry Libbin, President & CEO of the Miami Beach Chamber and Raquel Bild-Libbin Gina Polo and Jeff Stay Ronnie Rodriguez, Diane Gonzalez and Mirielle Enlow

See more photos next page

Jerry Libbin, President & CEO of the Miami Beach Chamber, Jason Loeb, Miami Beach Chamber Chairman and Ana Cecilia Velasco, COO of the Miami Beach Chamber and Lisa Vari

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Miami Beach Chamber Pillar Reception at The Well Lounge Justin Levy, Scott Wagner, Vanessa Dadaglio, Alfred Karram Jr., and Jason Loeb, Miami Beach Chamber Chairman

Paolo Barone, Marco Zanna, Ana Cecilia Velasco, COO of the Miami Beach Chamber and Walter Lucero

Jenny Cerna, James Anderson, Peggy Benua, Axel Gasser, Karina Solorio Warren Henry Rising Star awardee Todd Paton and Nicole Paton

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Introducing GW Miami – The online magazine for Girls Who ‘do it all’ BY FRANCESCA PAGE

Founder and Chief Editor of GW Magazine Miami In a world of so many choices for women, where do we start! The modern female is endlessly thrown ‘revolutionary’ new products and a million different options our way; from fat free to gluten free; from high heels to low hemlines. The problem is that in such an economy driven world how do we ever discern the genuine articles from pure advertising? Open Vogue and find a magazine costing $6 dollars ram packed with 80 percent commercial sales. Who’s opinion can you really trust? Elle says no but US Weekly says yes; how are we ever meant to decide. Ultimately, ladies of Miami, all this choice choosing takes time; time is something that the modern working or even stay at home mom has little of. Most women these days simple don’t have three hours to spend trying out eye cream or battling through restaurant reviews to find the newest hotspot. Miami is one of the world’s most colorful places when it comes to variety; where else can you bath among tropical waters, hear DJ

Tiesto, shop in Louis Vuitton and check into the Ritz all in the span of an afternoon. There is always something going on, or someone somewhere calling you to ‘come join.’ New bars, new hotels, new people everyday; it’s fantastic but also exhausting without a little help. That’s where GW Magazine comes along. I have lived in most major cities from New York to Paris, London and Los Angeles, meeting thousands of cosmopolitan women worldwide who could do with that ‘little help.’ Girls Who Magazine (www.girlswhomagazine.com) is my dedication to ‘girls who do it all.’ Log on and discover your ‘little black book’ of the most essential city features, reviews and stories for women, covering everything from culture and health to beauty, fitness, men and more. Finally a monthly online magazine that does the hard work so you don’t have to. The best part; it’s free. Just grab that laptop sit back, and enjoy. If you’re looking for a place to advertise your business here in Miami please contact info@girlwhomagazine.com” No computer? No problem. GW will also feature a column for you every month, right here, in the Miami Beach News, providing you an update of what’s hot and what’s not in this big beautiful city!

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THE SICILIAN FILM RETURNS IN ITS 7TH EDITION WITH STELLAR LINE-UP OF FILMS AND SPECIAL EVENTS Now in its 7th year, the Sicilian Film Festival returns to the Miami Beach Cinemateque from April 11-17 with a stellar line up of films and special events. Presenting films by directors primarily from Southern Italy, as well as highlighting the region’s art, literature, food, wine, music, fashion and culture, the festival promises to be April’s not to be missed cultural event. The program of all films and events will be revealed on March 19th. The exciting selections included this year are awardwinning films Martino’s Summer (L’estate di Martino) starring Tr eat Willaims, Luchino Visconti’s The Leopard (Il Gattopardo) starring Burt Lancaster and Claudia Cardinale, I am Love (Io sonno l’amore) by Luca Guadagnino, starring Tilda Swinton in one of her finest performances, as well as five fascinating shorts from the Sicilia Queer Film Festival. Special events include an exhibition Cuban Faces by photographers Gianni Criscione and Emanuele Pensavalle, a VIP Cocktail party at the Consul General of Italy the Honourable Adolfo Barattolo, a Book Signing: Kindness for the Damned: Intrigue, Love and Redemption of Sicily with author D.J. Healey, a spotlight on Turkey with a special presentation of the film K›z Çocu€u (Little Girl), directed by Hakan Berber and Ali Ilhan’s Being Italian with Signora Enrica (Sinyora Enrica ile Italyan Olmak), with reception arranged by the Istanbul Center in Miami, as well as a Fundraising and Awards Dinner at Villa Viscuso, announcing the SFF Special Lifetime Achievement Award to be presented to actress Vanessa Redgrave in Rome this summer. While the Sicilian Film Festival’s home

is Miami Beach, it also hosts events in both the US and other cities worldwide, including last year’s presentation of Lifetime Achievement Award to Claudia Cardinale at the Cannes Film Festival, and Honorary Doctorate in Tourism to Miami Beach Vice-Mayor Michael Gongora in Caserta, Italy. Miami Beach Mayor Matti Bower stated: “We appreciate the efforts of this Festival in bringing the Sicilian culture to the fore and sharing the beauty and life of Sicily with the people of Miami and the US. Through theater, music, art, and love, boundaries are traversed and all nations learn to share each other’s works and get to understand and appreciate different cultures.” The President of the Sicilian Film Festival, Emanuele Viscuso says the best way to express the importance of the event is in the famous words of Goethe: “To have seen Italy without seeing Sicily, is not to have seen Italy at all. Sicily is the key to everything.“ To learn more about this year’s Sicilian Film Festival, 7th Edition visit www.sicilianfilmfestival.com. For further information, please contact publicist Diliana Alexander at diliananyc@gmail.com.

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SENIOR SAFETY Protecting yourself from Medicare fraud, identity theft, scams and elderly abuse

Join our leading panel of EXPERTS and get the answers YOU NEED about senior safety: • Understand the Medicare maze • Protect yourself from Medicare fraud and abuse

Monday, April 16, 2012 12:30 p.m. Michael Ann Russell Jewish Community Center Sanford L. Ziff Campus 18900 NE 25th Avenue / North Miami Beach, FL 33180

Admission is free. Refreshments will be served.

• Recognize scams and avoid identity theft • Discover the realities of elder abuse & exploitation • Learn how to keep yourself & your possessions safe

F E AT U R I N G :

SPACE IS LIMITED Please RSVP to Ilene Zweig, 305-917-0406 or Email: izweig@hebrewhomes.org For more information on this and other upcoming Heath Care Cafes, please visit: www.plazahealth.org/HCC About Plaza Health Care Cafes Presented by Plaza Health Network as a free service to the senior members of our community, the Plaza Health Care Cafes have a unique and important value for those with health concerns who seek answers. Reliable information about health issues is not always easy to find. Plaza Health Care Cafes fill that gap and help elderly people and their families find safe, healthy solutions to the issues that are most important to them. PRESENTED BY

SANDRA COLON FERRER SMP Outreach Consultant

FREDRIC A. KERSTEIN, Esq. Assistant State Attorney Miami-Dade State Attorney’s Office

www.plazahealth.org