P u b l i s h e d i n c o o p e r a t i o n w i t h T h e M i a m i B e a c h C h a m b e r o f C o m m e r c e –––––––––––––––––––––––––––––––––––––––––––––––––––––– C o n n e c t i n g L o c a l B u s i n e s s e s s i n c e 1 9 5 8
JULY 12 - 25, 2012 ––––––––––––
COMMUNITYNEWSPAPERS.COM
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Seasoned Veteran Kathie Brooks takes City’s Reins
T
he Community is curious to learn more about new interim Miami Beach City Manager Kathie Brooks, the quiet powerhouse behind the city’s financial planning. Miami Beach News sat down with this Jamaican-born University of Miami alumnus at her fourth floor City Hall office to gain insight into this influential woman’s life, and give citizens the inside scoop on their newest public official.
Crowds Pack Convention Center to Celebrate INcard’s 3rd Anniversary
• • • • • • • • • • • • • • • • • • • Miami Beach News : W h a t w a s y o u r r e a c t i o n t o b r i n g c h o s e n f o r t h i s p r esti gious position? B rooks: I was extremely honored; I love the city, I live here and have been a resident for 25 years. It is home to me and my family, and I know how important a job it is as it affects our residents and our businesses. I feel I have the support of staff and many community members that would help make it easier. MBN: C a n y o u tell us about your p ro f e s s i o n a l b a c k g ro u n d ? I actually started out as a planner, specifically in transportation planning; I began first in consulting and then moved into government. KATHIE BROOKS INTERIM CITY MANAGER As a result, I helped negotiate the final funding for the Metro Mover project in downtown Miami, and one of the things I learned is that plans don’t get implemented without funding. From there, I went on to head up the administrative functions in the solid waste department in Miami Dade County. Hurricane Andrew had just hit Miami, so I was involved in negotiations for ––––––––––––
See
KATHIE BROOKS,
page 4
Guests enjoying INcard Anniversary Party BY CHARLOTTE LIBOV
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n Wednesday, June 27th, over 800 guests packed the Miami Beach Convention Center to sample delicacies from coconut beer to wedding cake, pick up free samples, and walk away with raffle prizes ranging from a storage rental to a weekend at the a boutique hotel, as the Miami Beach Chamber of Commerce and City National Bank celebrated the 3rd anniversary of the popular INcard program. Dubbed as “A Taste of the InCard,” the event, which was sponsored by the Chamber and City National Bank, featured 120 vendors, along with light bites, specialty drinks, contests giveaways, and lots more. There was also DJ-provided music, a photo booth,
demonstrations, chair massages and more, all designed to thank patrons and Chamber members for their supporting the program. “As you can see, the public loves this event, and the vendors love it because it gives them the opportunity to showcase their products. Plus, it’s fun,” said Chamber President and CEO Jerry Libbin. The INCard program has proved invaluable, not only in helping garner new customers for the Chamber members, but also in helping build the organization by offering new members an important benefit, he noted. “When businesses learn about it, they want to participate. It’s inexpensive for them, and we are spending our money to advertise their product.” ––––––––––––––––––––
See
INCARD, page 4
Phone: 305-669-7355
Letter from the Chair BY JASON LOEB
Chairman, Miami Beach Chamber
These days, loyalty is hard to come by in the business world. Admittedly, many companies don’t spend enough time and effort to earn it and as a result, customers are easily wooed away by competitors. The relationship focus here at The Chamber restores my confidence in the power of the professional bond, not only with customers, but also with our employees and fellow businesspeople. Case in point is the INcard program. Celebrating its third year, the initiative has brought together more than 300 local businesses spanning all industries to demonstrate their commitment to those who share a love for Miami Beach. The card is offered complimentary to residents and visitors alike. While a great way to for a business to gain exposure, the program is not limited to a one-time initiation promotion - cardholders enjoy ongoing specialty pricing and loyalty rewards. To date, our participants have seen great success in capturing and, more importantly, retaining new customers. This year, we’ve worked with our partners to make the program even more compelling. We’ve launched a brand new Mobile INcard App provided by CodiScan featuring a downloadable card version with scanning capabilities at participating locations for quick access to the offerings, as well as gathering and tracking of loyalty points and additional rewards. In addition, we’ve established a new partnership with Premier beverage to add an INcard drink specials program featuring Premier brands at INcard food and beverage outlets. Moving forward, The Chamber looks forward to taking the card to an even higher level with continued technology adaptations to make the program seamless and effective as possible for both our INcard
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LETTER, page 4