The Inbetweeners 2 Movie Audience and Marketing
Primary Audience • Those that enjoyed the TV series. Mostly 15-25 in age to signify those approaching sixth form and those who just left university. • The release date of the summer holidays (and DVD release at Christmas) allowed many of them to go and see the film at the cinema/watch on DVD over festive period. A lack of sporting events and poor British summer would also have supported this. • Audience reviews here
Suburban Audiences • The most popular cinemas screening The Inbetweeners Movie did not come from inner city multiplexes, but cinemas in suburban areas; Kent, Crawley and Romford featured in the top 10 cinema revenues for this film. This links to the TV series, set in suburbia, and the target audiences identification with narrative.
How was The Inbetweeners 2 marketed?
The following slides have examples of the marketing for The Inbetweeners 2. Use these questions to interrogate the marketing.
1. What forms of marketing/ promotion did they use? 2. Are any of these terms relevant: viral; niche; interactive; targeted; personalised; innovative; VoD; digitalisation; cross-media promotion; synergy. How was the marketing suited to match the target audience? What does the marketing reveal about the target audience? 3. How did they use technology in the advertising of Anna Karenina? 4. How was the marketing different to Anna Karenina?
• E4 Teaser Trailer: http://www.youtube.com/watch? v=PaQrhT14wL8 • Long trailer: http://www.youtube.com/watch? v=5W_z1PIOrCY
• Retweeted by actors from Inbetweeners 2
In Australia