Question 4a
Scheduling and Institutions Tips to strengthen your essay
Q4a Discuss in detail how and why one comedy programme was scheduled on one or more channels. State the day, time and channel on which the programme was scheduled.
Q4a – Tips • •
Address both the ‘how’ and ‘why’ part State the facts at the start of your answer
Discuss in detail how and why one comedy programme was scheduled on one or more channels. State the day, time and channel on which the programme was scheduled.
– Channel, day, time slot
1. Why that time? – Scheduling Terms (watershed/ tentpole etc)
1. Why that channel? – Target audience • Niche? Mass? • Demographic (age/ gender etc)
– – – –
Brand image of channel PSB requirements Mix of programmes Why that company?
Why is the issue of PSB particularly controversial now? Consider the multichannel world of TV. Should the licence fee exist? Should the PSB requirement exist? Is it relevant today? Is it outdated?
Q4a – Tips • •
Address both the ‘how’ and ‘why’ part State the facts at the start of your answer
Discuss in detail how and why one comedy programme was scheduled on one or more channels. State the day, time and channel on which the programme was scheduled.
– Channel, day, time slot
1. Why that time? – Scheduling Terms (watershed/ tentpole etc)
1. Why that channel? – Target audience • Niche? Mass? • Demographic (age/ gender etc)
– – – –
Brand image of channel PSB requirements Mix of programmes Why that company?
Why is the issue of PSB particularly controversial now? Consider the multichannel world of TV. Should the licence fee exist? Should the PSB requirement exist? Is it relevant today? Is it outdated?
Q4a – Tips • •
Address both the ‘how’ and ‘why’ part State the facts at the start of your answer
Discuss in detail how and why one comedy programme was scheduled on one or more channels. State the day, time and channel on which the programme was scheduled.
– Channel, day, time slot
1. Why that time? – Scheduling Terms (watershed/ tentpole etc)
1. Why that channel? – Target audience • Niche? Mass? • Demographic (age/ gender etc)
– – – –
Brand image of channel PSB requirements Mix of programmes Why that company?
Why is the issue of PSB particularly controversial now? Consider the multichannel world of TV. Should the licence fee exist? Should the PSB requirement exist? Is it relevant today? Is it outdated?
What next? • Re-view this video and make notes of how to do well on this question. Use the title “Q4a Tips” • Then add to your notes: – Read the comments on previous essays/ mocks – Read the sheets and handouts in your books – Write a practice essay and then: • • • •
Mark it using the sticker Check it against the tips you’ve written down Re-draft it so it’s better Get your teacher to read it
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