Distribution
The first Inbetweeners Movie
The first Inbetweeners film did very well in key markets: • UK: $71m • Australia: $9.1m • Germany: $3.1m • USA: $36,000 • Total: $88m This influenced where The Inbetweeners 2 movie was released.
Who was the distributor and why were they used?
UK Cinemas: Entertainment Film Distributors Entertainment Film Distributors was used to distribute The Inbetweeners 2 in the UK and Ireland because it is a British distributor of independent films, such as Million Dollar Baby and Run Fat Boy Run. Australian Cinemas: Roadshow Entertainment Roadshow was used to distribute The Inbetweeners 2 as it is an Australian company based in Sydney. It owns Australia’s biggest cinema chain and is therefore an example of a vertically integrated company. Worldwide DVD: Film4 Film4 was used for the DVD release as the T.V series was aired on channel 4. UK Vod: 4oD/ All 4
International cinema release dates
It was released in the UK and Ireland first because it’s a British movie and they knew it would sell well there first. The August release date was chosen to maximise the young summer audience.
ENTERTAINMENT FILM - UK DISTRIBUTION • Entertainment Film distributes entirely in the UK, so has experience with distributing in England. OTHER RELEASES: HARRY HILL THE MOVIE PIRAHANA 3DD AMERICAN HUSTLE These films have a limited success in the cinema
ROADSHOW FILMS DISTRIBUTION • Releases entirely in IN AUSTRALIA Australia so has experience in distributing in that country. OTHER RELEASES: DUMB AND DUMBER TO THE IMITATION GAME THE WOLF OF WALL STREET
Film 4 (TV, DVD) and 4oD/ All4 (VoD) DISTRIBUTION WORLDWIDE • Releases films worldwide. • Mostly non mainstream films apart from a few. Success with young audiences OTHER RELEASES: •A complete history of my •Sexual failures •This is England. •Far north.
Inbetweeners 2 DVD release The Inbetweeners 2 DVD UK Release: 1st December 2014 This is just in Time for Christmas to appeal to a wider audience
home entertainment platforms 4oD/ All4 will release the film for VoD in the UK. This distributor has past success with young audiences, and the synergy with the TV channels Channel 4/ Film4/ E4 will help to broaden the appeal to younger audiences further. LoveFilm and Netflix will also be distributing VoD in the UK after the DVD is released.