COLLECTIVE IDENTITY
The sense of belonging constructed through representation (and self-representation) of a particular social group
e.g. tribes & narrative of the self
COLLECTIVE IDENTITY • How a group is represented • How a group construct their own representation • How a group responds to the representations • How others respond to the representations
MEDIATION
We construct our identity through the media we consume
Is this a modernist or post-modern concept of identity?
MEDIATION Does the media REFLECT & REPRESENT OR CONSTRUCT & CREATE identity? How active are audiences in constructing our own identity? Do we increasingly use the media to construct our identity?
Does the media REFLECT & REPRESENT OR CONSTRUCT & CREATE identity? Useful theorists for Construct/ Create: •Cohen & Deviancy Amplification Spiral – media constructs the narratives/ demonisation •Women & Journalism – Press constructs young people’s sense of who they are/ are not •George Gerbner/ cultivation Theory
Useful theorists for Reflect/ Represent (the audience does the constructing of identity): •Hebdige and bricolage •Maffesoli, active audiences and tribes •Giddens/ Ricoeur & Narrative of the self •McRobbie and the way youths construct meanings through hoodies •Danah Boyd (“write themselves into being”)