Desi Trucking - January February 2025 (National Edition)

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TIME FOR NEW BEGINNINGS

Readers, welcome to 2025! For most of us, the New Year will bring some sort of new beginnings, whether in our personal or business lives. These new beginnings, or changes, different from one person to the next, should have some focus. Most of us will do our best to better ourselves, through some sort of New Year Resolution. Initially, our focus on these new resolutions is strong; however, within a short period of time, our focus either shifts or declines. Don’t let this happen – keep your focus, personally or professionally.

2024 continued to be somewhat of a disappointing year for trucking. While many were hopeful that the industry would return to pre-pandemic levels, progress was slower than anticipated. A recent survey showed that 42% of truckers thought that 2024 was below average for them while 27% thought it was average or better than average. With that said, 2025 may hold promise: LoadLink Technologies has reported growing Freight Index numbers; truck and trailer sales are increasing; and

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overall, there is optimism in the industry.

In this issue, Ray Gompf describes what’s happening in the Canadian trucking industry. Mike Howe has a great article on how to identify and manage a highrisk driver, a very relevant concern in our industry.

In November 2024, the 2nd Annual Metro Vancouver Transportation Night took place and JGK Media Group, the Canadian Trucking Association and the Port Transportation Association were honoured to organize this amazing event. The evening showcased some great speakers, as well as provided two students with Scholarships. In addition, Harsimar Singh of Triple Eight Transport received the Employee of the Year Award while Rajdeep Brar of Highway King Transport received the Driver of the Year Award.

For 2025, JGK Media Group wishes you all health, prosperity, success and happiness. Let’s make 2025 a great year.

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Editor-In-Chief

(Desi)

Advertising & Sales

Jag Dhatt

Art Director Ranjit Singh

IT Manager Ranjit Singh Bhamra

Cover Design Ranj Bhamra

Cover Photo Credit Anadolu Agency / Contributor

Contributing Writers Jag Dhatt; Michael Howe; Pash Brar; Ray Gompf; Ron Dhaliwal; Jimmy Gill; Sanjana Karthik; Staff Reporters

Translator

Tirath S. Khabra

604-767-4433

jag@jgkmedia.ca

Jag Dhatt

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What’s happening in Canadian Trucking

There’s an old trucking association reviving itself simply because the voice of the small business trucker is no longer heard in regulatory circles. It’s easier to revive an established group that isn’t functioning than to create a completely new group to establish instant credibility.

There have been many groups across Canada that have come and gone. Some have come out of established groups and have overcome any the baggage left behind. The Western Professional

Truckers Association is one such group to renew and is now seeking membership.

The WPTA is different in that the leadership looks more like a committee of the sane, rather than the usual group starting with a self-appointed leader with a cause and he or she finds enough people to say yes and the leadership runs with his or her agenda and usually that agenda is a narrow view on a very complex issue.

The WPTA is taking a different

approach by looking at the big picture, starting to eat this very large, very complex elephant one bite at a time.

Safety and security on the road is probably one of the biggest issues amongst those of us behind the wheel. In the past few years, the number of wrecks, incidents and close calls has exponentially risen. Too many of these wrecks (there are no accidents) involve deaths, unnecessary deaths. It’s certainly not for the lack of rules; enforcement may be a little slack, in that enforcement

G. RAY GOMPF, CD

is a lot reactive, a little short proactive.

Government policy may have a great deal of impact on safety by allowing the less than properly trained behind the wheel.

The Professional Truck Training Association of Canada formed in April 2024 and is leading the charge to make Truck Driving a Red Seal Skilled Trade to both standardize training, instil lifelong learning skills development, and move towards proactive government oversight.

Road safety is the responsibility of each and every road user. Our roads are

there’s causes for road safety failures. It’s easy to blame certain demographics of the industry. It’s easy to blame the immigration policies of the government. It’s easy to blame the under skilled. It’s easy to blame many perceived reasons for the failures and yes, the wreck rate is a failure.

The Humboldt wreck brought that failure to be fully exposed and the rats took for the hills and too many fingers were pointed in too many directions and the cover ups, butt covering was in full blown action.

Training was one direction the fingers

rules won’t bother.

Yes, we need to have organizations speaking for the sane in the industry and working to thwart those who don’t play well in our sandbox. We need organizations that are trying to unite our industry regardless of the ways our government has tried to divide us.

The big guys in the industry have had their kick at the can and have screwed it up. It’s time for the little guys to join groups with safety as their main agenda and get their voice heard at the levels that must be required to listen and get action that saves lives. And importantly, only those in certified accountable skill

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Identifying (and managing) a High-Risk Driver

Truck driving is a stressful yet rewarding career. It’s also not unlike most jobs in that the vast majority of those doing it are absolutely fantastic and professional. Yet there are always a few in the bunch that are high risk and or just bad employees. The question then becomes, how does a trucking company effectively identify and manage that high-risk driver before the situation becomes too problematic?

One of the first keys to mitigating risk for companies is with the pre-hire and pre-qualification process. Trucking companies need to be diligent and thorough in their background checks and interviews. Yes, a truck sitting against the fence is losing money, but putting just any driver in the seat can ultimately cost more than an idle truck. Checking out past employment history is a crucial first step. These employers should be called to verify information as to how well the driver performed, what his or her safety record was at that company, as well as other information such as on time deliveries and general attitude. Take the time to identify and confirm reasons for employment gaps (or omissions) too.

A driver’s official motor vehicle record can be telling as well. While a ticket or two spread over a few years may not be a big deal, any consistent violations or excessively dangerous violations should

be noted and considered for risk. Driving under the influence (DUI) is a violation that needs to be seriously examined. Remember too, the driving history in a personal vehicle is just as indicative of risk as in a truck.

The US DOT Federal Motor Carrier Safety Administration (FMCSA) offers a Drug and Alcohol Clearinghouse that should be used for new hires. The Clearinghouse is an online database that helps identify specific commercial drivers prohibited from performing safety-sensitive functions due to a drug and alcohol program violation. This includes records of positive test results, test refusals, alcohol and drug use while on the job, and when a driver completes the return-to-duty process. The goal is to reduce traffic incidents and improve driving safety by providing employers with the tools to hire the right people, keep track of violators, and report incidents.

Even with a thorough background check, it is possible to miss key indicators or even have situation change. Given that, managing high-risk drivers or managing for the potential of highrisk drivers is just as important. There are multiple ways a trucking company can work to mitigate risk.

One such way to do this is by using

a vehicle tracking system. This type of system allows the company to use GPS technology to track the progress of routes and accurately monitor all drivers in real time. For drivers, this isn’t necessarily a “big brother” approach of companies not trusting them; rather it can be helpful as well to insure proper communications, proper routes, and on time deliveries.

Similarly, delivery software that allows for analysis of Key Performance Indicators (KPIs) will allow managers to accurately track performance. Each route can be analyzed and then the data compiled for a comprehensive report of average speeds, braking speeds, average fuel costs, idling time, on time deliveries, and more. This not only allows the trucking company to assure safety and mitigate high risk situations, but it also allows drivers the opportunity to improve and optimize performance, so everyone benefits.

Before concluding this commentary, let’s also remember a couple of things. First, the vast majority of truck drivers are professional and safe – and they want to be that way. Next, it’s up to the trucking companies to provide an opportunity for drivers to be successful and safe. Good maintenance programs, coaching programs, quality training, and driver incentives should all be considered as ways to mitigate risk.

PASH BRAR

You Gotta Take a Hit for the Table

If you’re ever sitting at a full blackjack table in a casino you have two choices: you can be selfish by working alone and not make any money, or you can take turns taking a hit, busting out and another person at the table wins. If each person at the table knows what they’re doing, they each take turns taking a hit, so the rest of the table has a chance to win. It’s about beating the odds. If you don’t bust out, the dealer will win. In trucking where the environment is currently incredibly slow, the same odds will apply when you want to make money. If you are selfish, you don’t win. If you take a hit, everyone wins.

I see owner operators who are frustrated at their jobs. They don’t like the company and people they work for and go from one trucking company to another. When nothing changes at yet another new company, they open their own firm and think this will be the solution to all their problems. All they have done is now created more competition in an over flooded environment. Currently there are far too many trucking firms and not enough work to go around. Instead of a few firms getting the loads and sharing them, there are thousands of small companies trying to get what few loads there are and driving the prices down.

Most small new trucking companies starting out usually lack a customer base. Business is about the connections you build. Some firms with many years in operation have set clientele who are loyal. Getting that business is nearly impossible

because years of working together and forming a trusting relationship bond is hard to break. Why would a firm give a new company business when they have years of a proven record with their existing clientele?

When the new company cannot break the strong bonds, they often go to load brokers. Unknown brokers in an unstable trucking economy are risky. I know of several firms who have lost six figures because they took a load from an unknown broker, sent the driver who did the load, paid the driver, and then the cheque from the broker bounces if you get a cheque at all. Brokers who are known and honest usually have a set clientele as well. I have seen some desperate companies try to cut the broker out and go direct. When the broker finds out, which they always do, they will never work with you again and tell others about your indiscretion. Once you are discredited, trucking will be very difficult because no one will want to deal with you. So, if you go with a broker take the time to get to know them, their reputation, and treat them with respect.

Another option for loads is Load Link on a computer. Here I see it as a free for all. Competition is good, but only to the extent that everyone is still making money. If you want a load and you undercut the next firm in price to secure the load you made a big mistake because you drove the industry price down. People ask why are truckers not making much money now? It’s because

some firms think the only way to get business is to under cut the competition. Is it worth it to take a load that doesn’t have a profit? Some even spend more on fuel than they are getting paid. Do the math. When you drive the price down, we all lose.

When trucking is slow, it’s often a time where small newer firms lose their businesses and the long-term trucking firms stay in operation. I don’t like seeing firms closing, but I also don’t like seeing under handed tactics to obtain a load; like cutting out brokers and undercutting the pricing. I see a slow economy as a reset where the people who don’t understand the industry are eventually eliminated. I would rather see less firms trying to go out on their own and instead work with a larger firm with established loads. Getting a load from a large firm at a good price is better than working alone and getting zero loads or paying for loads because they have no profit. Working cooperatively will get you something, instead of nothing. If you aren’t willing to work with others and take a hit for the industry, you will be eliminated. Your company will fail or be bought out by a larger firm. If you don’t take that hit from the dealer at the table and take that extra card when you know you will bust, the whole table loses and the dealer wins. If you take the hit, someone will win at the table and then they will take the next hit and bust out for you. Remember that. It’s not about “me” in trucking, it’s about all of us working together so the whole table wins.

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The Top AI-Powered Tech Trends in 2025

As we look ahead to 2025, artificial intelligence (AI) continues to revolutionize our lives. From enhancing our daily routines to transforming entire industries, AI’s impact is undeniable.

These five innovations are set to shape our future, offering unprecedented convenience, efficiency and personalization.

AI-Powered Computing

AI-powered computing, such as Intelpowered laptops – or AI PC – is at the forefront of technological advancement. But what, exactly, is an AI PC? They’re computers that have AI built into their processors – also known as the brain of the computer – which optimizes performance, enhances security and provides a more personalized experience as they learn from your usage patterns. For consumers, this means faster, smarter and more secure computing tailored to your individual needs.

Smart Home Automation

Smart home automation has been around for a while, but AI is taking it to the next level. Imagine a home that not only follows your commands but also anticipates your needs. Enhanced smart home systems can learn your daily routines and adjust settings accordingly, from lighting and temperature to security and entertainment, making your home smarter and more responsive than ever before.

Health and Wellness

The health-care industry is seeing significant transformation. AI-driven health and wellness applications can monitor vital signs, predict potential health issues, and even provide personalized fitness and nutrition plans. Wearable devices equipped with this technology can offer real-time health insights, helping individuals make informed decisions about their wellbeing.

Financial Services

AI is also making waves in the financial sector, offering smarter and more secure ways to manage money. From AI-driven investment platforms that provide personalized financial advice to fraud detection systems that protect against cyber threats, AI can analyze vast amounts of data to identify trends and make more informed financial decisions.

Enhanced Education

In education, enhanced learning tools provide personalized learning experiences that adapt to each student’s strengths and weaknesses. This technology can offer real-time feedback, helping students improve their skills more effectively. Additionally, AI can assist educators by automating administrative tasks and providing insights into student performance, allowing for more focused and effective teaching.

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Western Star Transports Martin Mars Bomber to British Columbia Aviation Museum

Western Star transported a piece of aviation history to the aviation museum in Victoria, British Columbia. Martin Mars bombers were the largest aircraft in the world, roughly the size of a Boeing 747, built for US military service and utilized at the end of World War II for about six years before being retired. Only seven were built. The planes were converted to water bombers in the early 1960’s.

Coulson Aviation hired Nickel Bros from Nanaimo who used a Western Star 4900SF truck to haul the iconic 120-footlong aircraft from the Victoria airport to the BC Aviation Museum where it will be part of a permanent historical exhibit at the museum, commemorating a 50year legacy in Canadian aviation forest firefighting.

“It’s not often that you get to say you were part of something historic,” said Alex Martin-Banzer, Western Star Brand Marketing & Communications Manager. “The aircraft has a wingspan of 200 feet and weighs approximately 76,000 pounds when it’s empty. Western Star is honored to have been able to provide a heavy haul truck that could carefully guide this amazing aircraft to its final home.”

The aircraft was loaded onto a 360-turning trailer secured seven feet above the ground. It crawled across the active Victoria Airport taxiways just under two miles to the BC Aviation Museum. “There were some moments where we passed fences and poles with an inch or two to spare,” said Tim Nickel, Nickel Brothers Moving. “It may have been nail-biting for the onlookers, but it was just another day at the office for our movers.”

Tim Nickel of Nickel Brothers Moving explained, “The Martin Mars bomber has to land on the water, so the aircraft had to go through a very tight marine operation before being placed on the transport to the museum. We modified our truck to accommodate the weight of the aircraft by adding two additional 8-tire axles to allow for ground loading requirements. We also had to secure the aircraft in multiple locations to ensure the integrity of the hull and the stability of the transport.” Nickel went on to say, “Nickel Brothers Moving is known for being able to handle these types of moves, but this was probably one of the most memorable and monumental moves of my career.”

The converted Martin Mars bombers fought forest fires up and down the coast from California to British Columbia for the last 60 years. The plane has a 7,200-gallon tank with retractable pickscoops to allow for uploading water while the aircraft was taxiing. The scoops could load 37 tons of water on board in 22 seconds. When the water was deployed, it would cover an area up to 4 acres. The Martin Mars bombers were used less in recent years in favor of smaller, more agile bombers.

Just two Martin Mars bombers remain. The “Hawaii Mars” was retired from flight in 2015 and has been meticulously maintained by Coulson Aviation. It took to the air one final time on August 11, 2024, and flew from Sproat Lake near Port Alberni on Vancouver Island to the Victoria airport, escorted by the Canadian Military acrobatic team, the “Snow Birds” on its way to the BC Aviation Museum.

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Managing Driver Fatigue: Good for Business and for Staff

In the fast-paced world of trucking, driver fatigue is a constant hazard to safety, productivity, and the bottom line. Often caused by long hours, irregular schedules, or insufficient sleep, it’s one of the most significant risks in the industry.

Transport truck drivers have the highest number of injury claims for workrelated crashes in British Columbia, and

fatigue is a known contributing factor. Research shows that 65% of commercial drivers admit to driving while fatigued. Nearly 50% said they’ve fallen asleep at the wheel.

Driver fatigue may never be eliminated entirely but it can be managed, says Road Safety at Work. Trucking companies and their employees can both take some simple steps to help reduce the

risk. The result can be improved driver performance and job satisfaction, and fewer injury claims and expenses.

The Costs of Driver Fatigue

Fatigue affects drivers regardless of age, skill level, or experience. It’s a form of impairment. And similar to alcohol impairment, it can slow reaction times, diminish concentration, and hinder decision-making. This can lead to

drivers misjudging distances, failing to recognize hazards, or falling asleep.

WorkSafeBC data shows that workers injured in vehicle-related crashes are off work for an average of 91 days. Their lives are significantly affected. So are your staffing levels.

Crashes are also expensive. The average worker claim for a vehiclerelated crash costs more than $56,000. And that’s before factoring in vehicle repairs, training replacement drivers, and potential increases in insurance premiums.

What Employers Can Do

Managing driver fatigue is smart business and the right thing to do for your employees. Here are practical steps trucking companies can take, and Road Safety at Work resources you can use. These are all available at www. RoadSafetyAtWork.ca.

• Conduct a Fatigue Risk Assessment

Ask your drivers to help you identify routes, tasks, or schedules that may create higher fatigue risks. Assess the severity of these risks and then come up with practical ways to reduce them. Some firms adjust driving schedules, assign drivers in pairs for remote or overnight shifts, rotate drivers on long or high-stress routes, or build in additional recovery time between shifts.

• Educate Drivers About Fatigue

Talk with drivers about the causes and warning signs of fatigue, using the Driver Fatigue Tool Kit, to guide the conversation. Have them watch short video excerpts from the Reducing the Risks of Driver Fatigue Webinar. Foster a workplace culture where drivers feel

empowered to report fatigue without fear of judgment or penalties.

• Write a Driver Fatigue Policy

Require drivers to be fit for duty and to notify supervisors if they’re feeling too tired to drive safely. Encourage them to pull over for a short rest when they need it. Put your policy in writing. Download the Impairment Policy Template for ideas.

What Drivers Can Do

Drivers also need to take proactive steps to protect themselves. Watch the 4.5-minute video What Drivers Can do to Reduce Fatigue and follow these practical tips:

• Check Your Sleep Routine

Getting adequate rest before work is key. Take a short Do You Have Sleep Debt? quiz to see how well you’re doing.

• Take Regular Breaks

Make time for breaks of two or three minutes when you’re on the road. Stretching and getting fresh air can reenergize your mind and body.

• Eat, Drink Properly

Dehydration contributes to fatigue. Carry a water bottle and sip throughout your shift. Nuts, fruit, and non-sugary protein bars are ideal and healthy snacks.

• Adjust Your Posture and Mindset

During long drives, roll your shoulders and shift in your seat. Consciously check road signs at regular intervals to keep your mind engaged.

For more information visit www. RoadSafetyAtWork.ca.

Road Safety At Work

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BUCK STOPS

This fall, millions of deer will be roaming the highways, greatly increasing the chances of deer-vehicle collisions. But with Ex-Guard grille guards, you can dramatically decrease the potential damage to your trucks – and downtime for repairs.

In fact, Ex-Guard customers have reported 80% fewer towable accidents by adding Ex-Guard to their trucks. Think about the potential savings for YOUR company – not to mention the safety of your drivers.

PS: If you’re already running Ex-Guard and haven’t asked your insurance broker for a discount because you have less damage –now’s the time!

Labatt Breweries Places Single Largest Order of Volvo VNR Electric Trucks in Canada

Volvo Trucks North America customer Labatt Breweries of Canada, one of the country’s most iconic brands and leading beverage companies, has added ten Volvo VNR Electric trucks to its fleet, marking a significant milestone in sustainable transportation. The trucks will transport Labatt’s beer and ready-to-drinkbeverage portfolio from distribution centers in Montreal and Bois-des-Filion to customers in Montreal and on the north shore of Montreal.

“We have seen increasing demand for battery-electric vehicles (BEV) in Canada, particularly in Ontario and Quebec, helping customers make progress towards their decarbonization goals by adopting BEVs,” said Matthew Blackman, managing director for Canada, Volvo Trucks North America. “We are proud to support Labatt’s leadership in sustainable transportation solutions and their commitment to minimizing their environmental impact with these zerotailpipe emission trucks.”

Labatt’s Volvo VNR Electric trucks feature a four-battery configuration, providing a range of up to 370 km (230 miles) on a single charge. The trucks

will operate on daily routes that range from 50 to 110 km. With the ability to charge up to 80% in about 60 minutes, these trucks offer operational flexibility depending on distance traveled, route optimization, and driver efficiency. The Volvo VNR Electric truck is a zerotailpipe emission solution designed to meet the needs of fleet operators engaged in local and regional distribution, including pickup and delivery, as well as food and beverage transportation.

Labatt’s deployment of ten Volvo VNR Electric trucks is a key part of its strategy to reduce greenhouse gas emissions. To support the transition to battery-electric vehicles, Labatt has developed onsite charging infrastructure at its distribution centers.

GSH Camions Volvo Montréal, one of the first Volvo Trucks Certified Electric Vehicle Dealers in Canada, led driver training to help Labatt’s drivers understand how to optimize the range of the Volvo VNR Electric, including how to leverage regenerative braking benefits to add power back to the battery. Drivers have expressed satisfaction with the vehicle’s quiet operation, which provides a more comfortable driving experience

and reduces noise pollution in local communities during deliveries.

“Labatt is committed to innovation and sustainability, and these Volvo VNR Electric trucks represent an additional step towards our goal of achieving netzero emissions across our operations nationwide by 2040,” said Sarah Genetti, senior director of procurement and sustainability at Labatt Breweries of Canada. “We believe in leading change and investing in technologies that create long-term value for our customers, the environment, and the communities we serve.”

In addition to vehicle deployment, GSH Camions Volvo Montréal supported Labatt in navigating available funding opportunities to offset the initial investment in battery-electric trucks and charging infrastructure. Labatt secured funding through the federal Incentives for Medium- and Heavy-Duty Zero-Emissions Vehicles (iMHZEV) program and Quebec’s Écocamionnage program, underscoring the critical role government support plays in accelerating the transition to clean transportation.

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Red Moon Fisherman Village

12 Moo 1 Thanon Haad, Bo Put, Suratthani, Surat Thani 84320, Thailand

Having just returned from Thailand I had a lot of excellent food that I tried. It was difficult to choose which restaurant to write about for this article, but I chose a spot I stumbled on. I did a Michelin food tour riding on tuk tuks, I did a cooking class, ate at multiple Michelin star restaurants, and ate at the world’s largest underwater restaurant. But Red Moon I found by just walking around. I was wandering Fisherman’s Village in Koh Samui and took a turn down an alley that wasn’t too busy and found it.

Gao is the chef and owner and was up greeting me as I approached to peruse the menu. I recognised a French accent and he confirmed he had lived in Nice France prior and was half French half Italian. The menu had a selection of French and Thai dishes. The Thai dishes were a good price. As I spoke to him, I found out he had been living in Koh Samui for 11 years and had a restaurant previously in Nice as well. He showed how he had a few thousand good reviews from Tripadvisor with a sign in front. I explained I had French

family members, and I shared some food experiences. He shared how his friend would go hunting for truffles. We were in sync so I announced I will have dinner at his restaurant. But as I sat down, I told him I don’t do menus. I said surprise me with your special dishes! I have no allergies! He was very excited!

As I sat waiting, I saw Gao convince some French people walking by to also sit and dine. They spoke to him in French. But as the couple sat, they saw baguette pieces coming out with black truffle and their eyes widened. It was absolutely delicious! The French couple ordered the Thai menu. The food looked good, but the presentation and quality of my off-menu items had them in awe. They were actually getting angry towards the end as they eyed me, jealous of my food.

We enjoyed our handmade truffle mushroom and truffle ravioli. The sauce was delectable, and I didn’t waste any of it. It was all sopped up with baguette greedily.

The next course was a steak with truffle mashed potatoes. It was outstanding! It was lick the serving platter delicious! Then our dessert was amazing. A big macron but filled with ice cream! Never have I had this combination. It was astonishing!

I was offered liqueur or espresso but declined. I was very full. The invoice was obviously high because of the excellent quality ingredients used, but well worth it! I said to Gao he will be visited by Michelin very soon. He then told me he had a Michelin star at his previous restaurant in Nice. Not a surprise at all. I just knew there was something special about this place and was not disappointed. If you’re ever in Koh Samui Thailand, Red Moon will give you the best meal of your entire trip. I will confirm that Red Moon was my best meal of my entire trip, and I traveled all over Thailand and did not have one bad meal. If I go back, this will be my first dinner choice. Merci Chef Gao!

PASH BRAR

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2023 Cadillac Escalade The SUV for Bruce Wayne

After a long night of ridding the streets of bad guys, it’s time for the crime fighter to take off his outfit and mask. Time to set the Batgyro in the cave and assume the other identity. The night may be over, but Wayne Enterprises has a board meeting. The days and nights never end for Bruce.

Suit is on and it’s time to choose what vehicle to take. Bruce could take the Lambo, but the night was rough on his body. It’s time to go easy, in style and still have a dark presence. It’s time to take the new Escalade.

Bruce Wayne has lots of money and let’s face it, lots of toys. Not just for his alter-ego, but for his daily routines. When he needs to relax, ride in comfort, and still have a fully loaded vehicle, the 2023 Escalade fits the bill.

Just like the Batsuit, this particular 2023 Escalade is painted in Black Raven,

with a dark interior and auburn & black accents. From any angle, the Escalade is menacing; the massive dark grille covers most of the front end, with long vertical driving lights adorning the outer sides. The side profile is sharp-looking and grabs attention and rear is equally, visually beautiful. Huge 22” 12-spoke Dark Android wheels complete the look. This particular Escalade is the standard length, at 211.9 inches. There is a longer version, dubbed the ESV, which is 227 inches in length. The standard Escalade should suffice for most.

Since Bruce would need a sporty drive, the Sport Platinum features an adaptive air suspension system, complete with an electronic limited slipdifferential for heightened handling. This setup is the perfect balance between luxury and sport, exactly what is needed.

Inside the Escalade is just as good as the exterior. Three roomy rows, with

captain chairs in the second row. All seats are perforated, with V-emblems on the backrests. The second-row seats do adjust forward and back and have a recline feature for those longer rides. The third row is surprisingly roomy as well. And if you need to pile up the Escalade with just cargo, the 2nd and 3rd rows fold easily with a touch of a button.

The cockpit of the Escalade is full of tech and gadgets, one fitting for the man of the hour. Some of the highlights include the Augment Reality display, an AKG sound system, a curved 38” OLED display, rear-entertainment system, and an Ultraview sunroof. And what luxury SUV is complete without a console refrigerator with freezer.

Another feature that needs to be highlighted is Night Vision. For the city, the feature is not practical but if travelling at night on dark roads, it can be

JAG DHATT

quite valuable. Beyond the headlamps, the system provides a thermal image that highlights detected people or large animals directly ahead of the vehicle. For our Canadian terrain, it can provide to be a valuable asset.

Unlike Bruce who usually travels alone, day or night, I was able to take the Escalade on a road trip to Kelowna with my family. After the girls settled in, it was time for more tech. They connected to the Wi-Fi hotspot and were able to stay connected during the drive. Two of my girls used the rear-entertainment system and although it worked fine at the beginning, it had some glitches and kept disconnecting. We tried to connect a different device to the system and still, the system kept disconnecting time after time. Not to be dismayed, the AGK Studio Reference audio system, which has 36 speakers, provided some great listening experience. Imagine, 36 speakers! I remember during my younger times, having 6 speakers was pretty baller.

The Escalade drives as one would

expect it to, smooth. This is thanks to two different systems: the air ride adaptive system utilizes electronically controlled air springs to enhance ride smoothness; and the magnetic ride control is a feature that reads the road about 1,000 times per second to make the ride even smoother. We were travelling an average of 120 km/h and it was smooth. Road noise was there but was negligible.

Cadillac’s Super Cruise system is a hands-free driver assistance system that works using cameras and GPS, capable of automatic lane change. The system works great and for the most part, it worked flawlessly. The system does remind you to have hands on the steering wheel; however, I was hands-free for miles at a time. According to Cadillac, over 34 million miles have been mapped for Super Cruise.

While some automakers are moving away from the V8, Cadillac still feels there is a market for the bigger motors, and for that, we are thankful. The 2024 Sport Platinum is powered by a 6.2L naturally aspirated V8 that produces 420

horsepower and is matched to a 10-speed automatic four-wheel drive system. It’s plenty powerful, even with a full load. The engine may not be as potent as some competitors, it still masks the size of the vehicle well, pushing the Escalade to 100 km/h in just 6.8 seconds. If you want more power, there is a supercharged V8 available as well; and who doesn’t want more power, right!

The Cadillac Escalade has been historically linked to class and luxury, with buyers being those who are established. The large V8, spacious interior, cutting-edge technology, and proud heritage make this an enticing option for those in the market for a fullsize SUV. And the Sport Platinum trim provides the best of both worlds: luxury matched with a sporty look that is fitting for the Dark Knight.

Pricing:

Starts At: $110K

As Tested: $146K

Escalade-V: $220K

2nd Annual Metro Vancouver Transportation Night Another Huge Success

Surrey, BC – The 2nd Annual Metro Vancouver Transportation Night (MVTN) took place on November 14, 2024, at the Aria Banquet and Convention Centre, impressing guests from near and far. More than 230 attendees, all from the trucking industry, were welcomed by a piano reception, played by Hitesh Malhotra, a local musician. Guests then took the opportunity to enjoy appetizers, have some cocktails and mingle with other industry professionals before the event began.

In the few past years, the transportation industry struggled to regain its momentum, as shown by

low sales and load volumes. However, since spring of this year, there has been a positive outlook, making the theme for 2024 – “Let’s Rebuild Trucking” –an appropriate one. The guest speakers, from across North America, shared insights and views on how to rebuild the trucking industry. In addition, many shared specific ways to grow your business, whether local, national, or North American.

MVTN 2024 guest speaker list was nothing short of spectacular, including Dave Earle, President, BC Trucking Association; Paul Adams, CEO, RoadEx; Jason Scultety, Senior Key Account Manager, BC Hydro; Aaron

Lindsay, President, NAL Insurance; Simon Ze, Assistant VP, Cansure; Salman Ahmad, President, FuelTrace; and Amit Bhardwaj, Partner, Golden Express Trucking.

All guest speakers captured the audience’s attention, as many wanted to learn of new ways to improve their fleets and/or businesses. Following the presentations, many company owners connected with guest speakers to gain more insights.

MVTN 2024 also saw the launch of scholarships and awards. Two grade 12 students, Jiya Bhardwaj and Deepnoor Gill, each received scholarships in the amount of $1500 towards post-

secondary education. Rajdeep Brar of Highway King Transport Ltd. was the recipient of the prestigious Driver of the Year Award, sponsored and presented by LoadLink Technologies. Harsimar Singh of Triple Eight Transport Inc. received the prestigious Employee of the Year Award, sponsored and presented by JGK Media Group.

“Providing scholarships is a great way of supporting students in their educational goals,” said Sepehr Saebnia, President of Cool Heat Truck Parts.

“We have always believed that we need to support the coming generations and providing this scholarship is our way of doing that,” echoed Bobby Saini of JGK Media Group.

“It is important to recognize exceptional drivers, and we are honoured to present this award to Rajdeep Brar,” said Claudia Milicevic, President of LoadLink Technologies. “It was an incredible night, and we look forward to more opportunities to

support our industry.”

“Harsimar Singh is an example of a model employee who is always working to improve himself and his company and that’s why he was award the Employee of the Year Award,” said Tony Singh of the APNA Truck Show.

Following the event, organizers received an overwhelming amount of positive feedback. Some comments include:

Dmitriy Zarossilenko: Thank you so much for the incredible event last night. We had such a great time, and you truly made it so special!

Clint Huntington: Thank you to all the folks at JGK Media for putting together an incredible and informative evening.

Larry James Hall: We had a very good time and connected a few folks we’d not met before. Very informative and well delivered meeting.

JGK Media Group would like to extend its heartfelt appreciation to all the sponsors, guest speakers and attendees. In addition, thank you to the Canadian Trucking Association and the Port Transportation Association for organizing this year’s MVTN. This year’s event was, like last year, sold out and organizers are optimistic that the 2025 event will be even bigger, with more components.

About JGK Media Group

JGK Media Inc. is a leading media company based in British Columbia that has helped companies meet their marketing and communication goals since 2008. Serving across North America, JGK Media Inc. prides itself in bringing various industries together through print, digital, and face-to-face platforms.

For more information, visit www. jgkmedia.ca or contact Jag Dhatt at jag@jgkmedia.ca.

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