Corporate wants to hear from you!
Share pictures of you and your team at boat shows, trade shows and tournaments, tell us your best selling tactics and tips, stories about your distribution, and whatever has been working for you. Send an email to info@coastalanglermagazine.com and we’ll share them here.
Co-op Funds.
Selling ads that are paid for or partially paid for by the manufacturers is a great way to add additional revenue to your local edition. Yes, there’s a little extra paperwork involved, but it’s an easy path to a sale if your advertiser is spending someone else’s money. If you’ve never sold an ad using Coop funds don’t worry, we can help you.
Here’s five companies that currently offer Co-op advertising funds to their dealers/retailers
• Manitou Pontoon Boats
• Mercury Motors
• Suzuki Motors
• EZ Loader Trailers
• Diawa Corporation
amount.
I look forward to helping you generate this additional revenue stream. Please feel free to reach out to me at anytime for assistance with your Co-op sales.
Tight lines,
Ben Martin
Editor In Chief Coastal Angler Magazine
The Angler Magazine
The Official Newsletter of Coastal Angler Magazine Franchising, Inc.
Surf Expo, the premier watersports and coastal lifestyle tradeshow, saw a robust 21% year-over-year gain in attendance for its January 2023 edition, hosting more than 8,500 industry professionals at the Orange County Convention Center in Orlando, Florida, from January 4-6 for an incredible buying experience.
“The surf, coastal, and resort markets are thriving and vibrant,” said Roy Turner, Surf Expo SVP and show director. “We were thrilled to see that qualified buyer attendance was up 20% at this show over the previous year, with more than 4,100 qualified buyers attending. These retailers from the U.S. and more than 60 different countries got to check out more than 750 brands.”
The surf section was larger than at the September show, with 27 new exhibitors in the surf section alone and many brands attending their first trade show ever, such as Former and Rivvia Projects, and surfboard maker Misfit Shapes M/SF/T. Other notable brands that participated included BN3TH, Birkenstock, VISSLA, Keen Footwear, Hey Dude, Salty Crew, Katin, Brixton, Dickies, Firewire Surfboards, Sharp Eye Surfboards, Xcel Wetsuits, Pura Vida, Jetty, Havaianas, Sperry, Sun Bum, AFTCO and many more.
Brands were thrilled with the retail turnout and interest.
“January Surf Expo was one for the
records!” said Patricia Thornton, president of Psycho Tuna. “Retailers were present and buying. Surf Expo has been and will always be my favorite show as we always come out with new business.”
Business was fast and furious for other brands at the show as well. “As a new brand into our third year, this was our busiest show we have had since we launched I-SEA,” said Don Dyer, vice president of sales for I-SEA. “Tons of retailers showed up to write business. We saw over 130 retailers in two and a half days. This was the best Expo I have
If not, you’re missing out on a fantastic resource! Created specifically for you, our Franchisees, the support site is a “one-stop shop” that houses announcements, newsletters, supporting documents, sales/collateral materials, training docs, webinars, videos, contact information, etc. By visiting the site, you can access our media kit, editable sales proposals, deadlines, rate “cheat sheets,” sales flyers, advertising templates and much more. In addition, the site contains numerous training videos covering topics such as the website, social media and sales. How to access the Franchisee Support Site:
1. Visit the site at support.coastalanglermag.com
2. Enter password (contact webmaster if you need it)
3. Take a look around!
seen in the last eight years.”
In addition to the busy sales floor, Surf Expo hosted free professional learning labs and multiple fashion shows. The Florida Shape-Off, the annual surfboard shaping contest and exhibition that promotes the craft of hand-shaping surfboards, was won by Josh Peterson of Peterson Surfcraft.
Surf Expo will return September 7-9, 2023, to the Orange County Convention Center’s South Concourse. Find out more about attending, exhibiting, sponsorships, and other opportunities at surfexpo.com.
Coastal Angler Magazine National Sales Rep Charlie McCullough with Surf Expo Marketing Manager, Amy Dufour. New CAM Volusia County Co-Publisher Capt. Jamie Thrappas hit the Surf Expo floor.Please join us in welcoming Capt. Joe Gruny, the new owner of The Angler Magazine Okeechobee edition. Capt. Joe acquired the business from Don Norton, who will be stepping away to retire full time.
Capt. Joe Gruny was born in New York in 1968. He has been an avid angler from an early age and started cutting his teeth in local tournaments in Long Island, N.Y. at the age of 10, winning several tournaments throughout his teen years.
Capt. Joe moved to Florida in 1987 and immediately jumped into the bassfishing scene, fishing the Okeechobee and South Florida tournament trails. In 2010 Joe attained his captain’s license and started guiding Okeechobee and South Florida, quickly becoming one of South Florida’s top fishing guides for largemouth and peacock bass.
In 2019 Capt. Joe moved to Lake Placid, Fla. and expanded his knowledge about Central Florida lakes as a guide on Fellsmere Headwaters Lake.
In 2021 Capt. Joe opened Marine and Tackle Warehouse in Sebring, Fla.
Capt. Joe will run the franchise with his fiancé, Racheal Proctor. Racheal will use her background in marketing, events and social media to help grow the business and spread the word about the sport she and Joe love.
Please join us in welcoming Capt. Jamie and Deidre Thrappas, the new owners of Coastal Angler Magazine Volusia County edition.
Jamie is a 21-year resident of Volusia County, where he and his wife Deidre live on a 10-acre horse ranch in Osteen, Fla. They acquired the Volusia County edition jointly and enter their latest venture armed with a wealth of business and sales experience.
Coastal Angler Magazine and Capt. Jamie’s existing businesses complement each other perfectly. Nine years ago, he launched his own successful charter business Yellow Dawg Fishing, out of Daytona Beach, and last year he opened Yellow Dawg Bait & Tackle in Ormond Beach. With existing contacts in the local business community, nearly a decade in corporate sales, and a three-year stint managing sales for Native Eyewear and Costa Sunglasses—while running charters—the Thrappas’s are well positioned to be the voice of the local business and fishing communities. Their yellow lab, Bay, will continue duties as a mascot.
“When I heard about this opportunity, I knew it was a perfect fit,” said Capt. Jamie. “I love the fishing industry, and I am pretty connected in that industry as well as with the local community here in Volusia County. I look forward to making a positive influence on fishing in the area as a whole as well as helping other small businesses grow.”
The Thrappas’s are consummate outdoorspeople, with a love for fishing, bowhunting,
friends, their dogs and family. They are looking forward to working with the rest of
and best practices and to help others when they can.
“I think learning from colleagues is a huge part of everyone’s success,” said Capt. Jamie.
network
• February 14 — National/Regional Ads & Reports Due
• February 15 — Local Editions Due
• February 28 — Video Mag Ads & Reports Due
• March 17 — National/Regional Ads & Reports Due
• March 20 — Local Editions Due
• March 31 — Video Mag Ads & Reports Due
• April 14 — National/Regional Ads & Reports Due
• April 17 — Local Editions Due
• April 28 — Video Mag Ads & Reports Due
• May 15 — National/Regional Ads & Reports Due
• May 16 — Local Editions Due
• May 31 — Video Mag Ads & Reports Due
*The full 2023 CAM/TAM Production Calendar is available on the franchise support site. (support.coastalanglermag.com)
1275 South Patrick Dr., Suite A-9 Satellite Beach, FL 32937 www.CoastalAnglerMagazine.com 321.777.2773
