Artfully uniting extraordinary... ...homes with extraordinary lives.
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An Extraordinary Brand BEGIN YOUR REAL ESTATE JOURNEY
THE COASTAL DIFFERNCE.............................................................. 4 OUR STORY.................................................................................... 5 SOTHEBY’S AUCTION HOUSE......................................................... 6 WHITE GLOVE SERVICE.................................................................. 7 GLOBAL REACH............................................................................... 8 LISTING DISTRIBUTION.................................................................. 9 LOCAL MARKETING........................................................................ 10 GLOBAL MARKETING..................................................................... 11 eGALLERY....................................................................................... 12 COASTALSIR.COM.......................................................................... 13 SOTHEBYSREALTY.COM................................................................. 14 LIFESTYLE FOCUSED ...................................................................... 15 SEARCH ENGINE MARKETING........................................................ 16 SOCIAL MEDIA................................................................................ 17 ACHIEVING THE SELLING PRICE......................................................18 INFLUENCING THE SALE..................................................................19 OUR LOCATIONS.............................................................................20
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The Coastal Difference ELEVATING THE REAL ESTATE EXPERIENCE.
Service. We pride ourselves on our concierge level of service that we provide to each of our clients. We believe the sale of your property should be a seamless experience and we strive to exceed your expectations. Trusted Advisors. We create value by connecting your extraordinary property to the most affluent buyers around the world. We assist our clients in a consistent & reliable fashion, being there every step of the way. Market Expertise. We maintain an extensive database of property sales, enabling us to provide you with the best possible advice on pricing and marketing your property in the current real estate market. Communication. The basis on which we build and customize our service to each client's needs. Worldwide Presence and Credibility. The Sotheby's brand is one of the most prestigious in the world and adds credibility to the quality of your property listing, connecting our property listings to the finest independent real estate companies and the most prestigious clientele in the world. Target Marketing. Through our global database and network of Sotheby's International Realty速 colleagues, we can expose your property to more qualified and specific buyers than any other firm. Technology. Combined with our experience and expertise, we offer innovative direction and cutting edge technology enhancements for all of our listings. 4
Our Story
BRINGING INTERNATIONAL EXPOSURE TO OUR LOCAL COMMUNITY
Coastal Sotheby's International Realty, a boutique real estate firm with offices in Palm Beach Gardens and Jupiter Florida, is dedicated to providing extraordinary service to buyers and sellers of distinctive properties throughout The Palm Beaches and the Treasure Coast. Coastal Sotheby's International Realty was formed in 2009 under the strong leadership of Jack Nicklaus, Robert Whitley, Tucker Frederickson and Ira Fenton. We deliver unrivaled experience, enormous resources and specialized market knowledge to deliver results that will exceed your expectations. As an affiliate of Sotheby's International Realty, the world's preeminent luxury real estate brand, we are committed to setting the standard of excellence within the luxury real estate market. The reach of our vast affiliate network ensures that your properties are brought to the attention of a qualified worldwide clientele.
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Sotheby’s Auction House EMBRACING OUR BRANDS POWERFUL INFLUENCE
In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, over two centuries old, the provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), the auction house has expanded internationally to offer the best in over 70 categories including Fine and Decorative Arts, Jewelry and Wine. Sotheby’s maintains 90 locations in 40 countries and conducts 250 auctions each year. It was out of this rich heritage that an international real estate brand, Sotheby’s International Realty®, was founded in 1976. This exclusive affiliation allows the real estate brand unparalleled access to the wealthiest and more discerning clientele in the world.
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White Glove Service NOT A PRICE POINT BUT A LEVEL OF SERVICE
The Sotheby's International Realty® brand brings to every relationship an emphasis on unparalleled service with a superior eye for recognizing the unique value of your home. We pride ourselves on delivering a truly unique and pleasant real estate experience for every residence and homeowner that we may represent. Our local expertise, discretion and attention to detail combined with the powerful global exposure of the Sotheby’s International Realty® brand delivers results that will exceed expectations and deliver results for all homes and residences in The Palm Beaches and Treasure Coast. Sotheby’s International Realty® is not a price point but a superior level or service.
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Global Reach
INTERCONNECTED. LOCALLY FOCUSED. GLOBALLY AWARE.
With the vision of becoming a commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty® brand which strives to represent all those who consider themselves “Connoisseurs of Life” and to represent the distinctive properties they so desire. Our commitment to unparalleled quality continues. With more than 17,500 sales associated in over 750 offices and 53 countries and territories, our network members utilize all that is current to present a home in a most unique way. Our brands referral program is a key differentiator allowing network members to connect the most prestigious buyers and sellers globally. Orchestrated by dedicated liaisons in the brand as well as within the Sotheby’s Auction House, this referral network directs thousands of distinguished global connections monthly. Your property may also be featured on Sotheby’s International Realty® network member’s websites.
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Property Distribution WORLDWIDE MARKETING EXPOSURE
Strategic placement and unique positioning of your home's best features are crutial in securing the right audience to not only preview your home online, but to take the next step. To increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty brand has partnered with and distributed properties to the most significant media companies and real-estate focused websites around the word. To measure results, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. The properties are viewed an astounding 140,000,000 times across all partner sites annually. Our online partnerships include The New York Times, The Wall Street Journal, The International New York Times, Luxury Estates, The Financial Times, James Edition, House24, Hong Kong Tatler, Mansion Global, Dwell, Real-Buzz, Homes.com, Yahoo, Trulia, HomeFinder, Zillow, PropGoLuxury, Luxury Properties and Home Adverts.
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Global Marketing
LEVERAGING INNOVATION, EXPERIENCE & INTERNATIONAL IMPACT.
The Sotheby’s International RealtyŽ global marketing and media plan is expected to deliver over 1 Billion media impressions, solidifying our brand as the voice of luxury real estate. Our plan includes impactful, exclusive and first-to-market partnerships with an increased strategic focus on mobile and editorial content with some of the most preeminent media reaching all corners of the globe. Our strategic plan aligns our brand, local offices and your listings with relevant and influential media partners on prominent, highly visible platforms, to help us drive incremental brand awareness and intelligently showcase our listings to a broad audience of consumers who value and seek the unique. Our global brand advertising campaign, IMAGINE, is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices from our carefully selected media partners. Our media partnerships include The New York Times, The Wall Street Journal, Architectural Digest, Bloomberg, Financial Times and Dwell.
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Local Marketing A UNIQUE AND TARGETED APPROACH
Coastal Sotheby's International Realty employs a multi-level approach to local marketing including virtual tours, listing announcements, property brochures, local advertisements, websites and social media. Each marketing piece is matched with superior creativity and exceptional photography to best showcase the properties represented by us. Included in our approach, is a dynamic print and online brand marketing experience designed to generate traffic and buyer leads to CoastalSIR.com and our extraordinary listings. Our local campaign partners include Palm Beach Illustrated, Palm Beacher Magazine, Jupiter Magazine, The Palm Beach Post, Florida Weekly and the Palm Beach Real Estate Guide.
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eGallery
PROVIDING MAXIMUM GLOBAL EXPOSURE AND WORLD CLASS INNOVATION
The Sotheby’s International Realty® eGallery is a real time, dynamic property slideshow designed to provide worldwide reach to a property. The gallery of extraordinary properties is displayed on flat screens in most of the Sotheby’s International Realty® and Sotheby’s auction house locations around the world. The property showcase includes a high resolution photo, the property location, the price and representing affiliate office. All eGallery properties must meet Sotheby’s International Realty® eligibility requirements and are quality controlled.
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CoastalSIR.com
SHOWCASING OUR LOCAL MARKETS MOST EXTRAORDINARY HOMES
Coastalsir.com provides your home with valuable and relevant points of exposure designed to connect sellers with potential buyers from the local market to the most far-reaching parts of the world. Our cutting edge technology displays your home to a global audience of luxury real estate clientele with metric and imperial units of measure, currency conversion with 50 currencies updated four times per day, translated property videos/virtual tours and 15 human-translated languages. Unique to Coastalsir.com is the ability to search by lifestyle, giving our website the ability to showcase your golf, country club, waterfront, equestrian or historic residence in a way unmatched in our local market. Coastalsir.com inspires connections, provides global appeal and generates local impressions.
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SIR.com NEXT EXPERIENCE THE UNIQUE
Your home’s online exposure begins with SIR.com and cascades through our worldwide network of local websites, lifestyle-focused sites and on to our media partner’s sites. The benefit of our strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. SIR.com NEXT is designed to be groudbreaking, speaking to consumers in a highly visual way. Providing consumers with content-rich destination that focuses on property, lifestyle and location, allows out brand to showcase the properties represented by our network in an immersive and compelling way that is unique to the industry. The art of marketing a home is based on showcasing each homes unique story. Our new editorial approach enhances the experience with high resolution video & photography, narrated captions and expert quotes. SIR.com seamlessly works on any mobile device and allows our members to uniquely showcase homes around the world anytime, anywhere and in any language.
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Lifestyle Focused
AN EXCLUSIVE SHOWCASE FOR THE TRULY UNIQUE
At the foundation of the Sotheby’s International realty brand is our focus on lifestyle. With a more visual search experience, consumers are able to explore varied lifestyles and associated properties through a new and unique search feature on SIR.com NEXT. These specialty homes require special skill and understanding to successfully market and sell, as they cover a diverse range of properties from waterfront to golf front, equestrian property and historic. Through our lifestyle specializations, Sotheby’s International Realty® attracts the most relevant lifestyle-focused homebuyers the world over.
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Search Engine Marketing GLOBAL EXPOSURE WHERE CONSUMERS SEARCH
90% of home buyers begin their search for their home online, so it’s essential that the Sotheby’s International Realty® brand’s presence on Search Engines is strong. This helps maximize the potential for your home to be found quickly. Through our evolving strategies, we continue to drive the most relevant home buyers to all brand and network websites by sponsored ad placements and ensuring that all websites have relevant information, visible to the Search Engines, which helps our websites appear highly in the natural results when searching for a home. We also have developed advertising strategies based on direct consultation with experts like Google, Bing and Yahoo. As an international brand, we also target real estate consumers globally by translating our search engine content into a number of languages including: English, Spanish, French, Italian and Russian.
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Social Media
THE ART OF MEANINGFUL CONNECTIONS
Social media is a powerful marketing vehicle that has massive global reach, the ability to engage and interact in real-time and creates lasting connections anywhere, anytime. We use social media to connect your home to our vast community of real estate intenders and influencers from across the globe. The key elements to our social media success comes from delivering a unique experience, developing engagement with social relationships, showcasing our expertise with connecting your home with the “Connoisseurs of Life”, and by creating lasting connections that translate beyond social media. The Sotheby’s International Realty brand as well as Coastal Sotheby’s International Realty both have a dynamic social media presence on Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube and individual blogging platforms.
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Achieving the Selling Price ESTABLISHING THE WORTH OF YOUR PROPERTY
There are many factors, including market research, to assist in determining Opinion of Value. Our Comparative Market Analysis considers a variety of metrics including both recent transfers, active listings, as well as economic housing market conditions. Ultimately the selling price will be determined not only by comparable properties but how buyers view your property to establish its "worth". In the auction world, the highest price for a painting will be achieved by all prospects in a position to both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale. In contrast to a painting, however real estate is location specific. Your property value is closely tied to the history of prices in your same community and region.
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Influencing the Sale FACTORS WITHIN AND BEYOND YOUR CONTROL
Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Factors not within your control:
Factors within your control:
Property Location Recent Property Market Values Expired Listings with Multiple Price Revisions Economic and Market Conditions Absorption Rate
Price and term of the sale Your property's distinctive and compelling attributes The physical condition of your property The ready access to your property for showing The selection of the real estate sales professional you chose to represent you
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Our Locations
LOCAL, GLOBAL AND ONLINE PRESENCE Palm Beach Gardens Office 11601 Kew Gardens Avenue, Suite 101 Palm Beach Gardens, FL 33410 561.694.0058 Jupiter Office 2159 S. US Highway One Jupiter, FL 33477 561.932.1832 Online coastalsir.com We are apart of a global network of 17,500 Agents in 750 Offices in 53 Countries/Territories around the world. 20
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Let us market your home.... ....to the world.
Š 2014 Coastal Sotheby’s International Realty. Each office is independently owned and operated.
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