SIR Media Exclusivity Overview

2014 Media Exclusivity Overview EXCLUSIVITY

Architectural Digest

FLIGHT DATES

BLOG RIVER BLOGVERTORIAL SPONSORSHIPS

*BRAND **CATEGORY

3/27 + 6/18 + 7/18 + 8/20 + 9/3 + 10/7 + 11/25 + 12/9

Y

Y

APR + JUN + SEP + OCT

Y

Y

FULL YEAR

Y

Y

ESTATES FOR SALE FULL SECTION EXCLUSIVE SPONSORSHIP

APR + MAY + JUN + SEP

Y

Y

HOMEPAGE ROADBLOCK

SELECT DATES DURING MAR + APR + MAY + JUN + SEP + OCT

Y

Y

AD’s exceedingly popular suite of blogs, provide the foundation to feature our brand with engaging ad units along with brand provided editorial. Ü

DESIGN FILE AD’s Design File is the ultimate online resource for inspiring renovation and decorating ideas. Select network properties will be presented to visitors though specific categories. We are the exclusive category partner during the course of our sponsorship. Ü

ESTATES FOR SALE HOMEPAGE The digital adaption of AD’s most read print section has now also become the most visited areas of their website. Our brand is the exclusive advertising sponsor. Ü

On select days the Sotheby’s International Realty brand will “take over” the architecturaldigest.com home page on all platforms. During these days no other advertisers will be featured. Ü

* We are the only company in the world with this unique partnership ** We are the only real estate company in this space

2014 Media Exclusivity Overview

CONTINUED

EXCLUSIVITY

The New York Times

FLIGHT DATES

REAL ESTATE GREAT HOMES & DESTINATIONS SLIDESHOW

FULL YEAR

Y

Y

FULL YEAR

Y

Y

MAY – DEC

Y

Y

APR + MAY + SEP + OCT

Y

Y

*BRAND **CATEGORY

Our ongoing exclusive sponsorship of the NYT real estate slideshows provides high-impact branding and lead generation for featured listings. Ü

REAL ESTATE SECTION FRONT GATEWAY This innovative unit spans the width of both the US and Global Real Estate Section home pages, and expands to a full page upon user initiation. This is the first time a unit of this style has been offered and is exclusive to our brand. Ü

TIMESVIDEO HOME SECTION BRANDED PLAYLIST This custom video platform lives on nytimes.com and provides our brand with an exclusive branded playlist integrating our video content with the New York Times editorial environment. Our brand will own the home category. Ü

NYTIMES CUBE Featured on the home page of the Global New York Times has been added back to our 2014 media plan. This branding and lead generating unit provides Sotheby’s International Realty with EXCLUSIVITY appearing on the Global New York Times homepage and rotating throughout the site. This unit allows users to conduct a property search of all Sotheby’s International Realty listings by lifestyle or location anywhere in the world. Ü

* We are the only company in the world with this unique partnership ** We are the only real estate company in this space

2014 Media Exclusivity Overview

CONTINUED

EXCLUSIVITY

Tatler

FLIGHT DATES

SPONSORED REAL ESTATE SECTION

FULL YEAR

Y

Y

FULL YEAR

Y

Y

FULL YEAR

Y

Y

FULL YEAR

Y

Y

*BRAND **CATEGORY

This custom section created for our brand and only features Sotheby’s International Realty listings and advertising. Ü

The Telegraph INTERNATIONAL PROPERTY Our brand will have an exclusive Home Page road block throughout the entire year with dominating advertising presence. Ü

WORLDS FINEST HOMES MICROSITE Exclusive to our brand, featuring Sotheby’s International Realty video content, articles, property galleries and advertising. Ü

WORLDS BEST PLACES TO LIVE Our brand is the exclusive sponsor of this microsite, integrating our brand content and advertising with that of The Telegraph and it’s global readers. Ü

* We are the only company in the world with this unique partnership ** We are the only real estate company in this space

2014 Media Exclusivity Overview

CONTINUED

EXCLUSIVITY

The Wall Street Journal

FLIGHT DATES

HOME PAGE PROPERTY WIDGETS: ASIA, EUROPE, CHINA

FULL YEAR

Y

Y

APR + JUN + JUL + SEP + OCT + NOV

Y

Y

APR + JUN + JUL + SEP + OCT + NOV

Y

Y

APR + JUN + JUL + SEP + OCT + NOV

Y

Y

3/21 + 3/28 + 4/4 + 4/18 + 5/2 + 5/16 + 5/30 + 6/13 + 9/5 + 9/19 + 10/3 + 10/17 + 10/31

Y

Y

SELECT FRIDAYS THROUGHOUT THE YEAR

Y

Y

*BRAND **CATEGORY

Our exclusive property widget displays in a fixed position providing high impact positioning for network properties. Ü

MANSION IPAD For our 6 month sponsorship our brand will own 2 of 3 advertising positions with category exclusivity. Ü

MANSION VIDEO For our 6 month sponsorship our brand will be the exclusive sponsor of all Mansion video content. Ü

iPHONE - MANSION BANNER For our 6 month sponsorship our brand will have 100% SOV on the Mobile app. Ü

LIFESTYLE TILE UNIT - WSJ REAL ESTATE HOME PAGE An exclusive advertising presence showcasing our properties within editorial space. This marks the first time that WSJ has allowed an ad unit to fill this space. Ü

PORTRAIT UNIT - WSJ REAL ESTATE HOME PAGE This exclusive dynamic ad unit combines featured properties, video and custom search. Ü

* We are the only company in the world with this unique partnership ** We are the only real estate company in this space