2016 media kit web

2016

MEDIA KIT

INSIDE: • About Us • Rate Card • Demographics • Insert/Ad Specifications • Specials/Features • Digital Ad Rates PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92025 PERMIT NO. 94

THE COAST NEWS

• eNewsletter

Inside: 2016 Spring Home & Garden Section VOL. 3, N0. 7

VISTA, SAN MARCOS, ESCONDIDO

• Get Your News In

MARCH 25, 2016

Citracado Parkway extension project draws on

By Steve Puterski

IT’S A JUNGLE IN THERE Emi Gannod, 11, observes a Banded Purple Wing butterfly at the San Diego Zoo Safari Park’s Butterfly Jungle exhibit. The exhibit is open now through April 10. Full story on page A2. Photo by Tony Cagala

Community rallies behind

ESCONDIDO — An amendment to the resolution of necessity for the Citracado Parkway extension project was approved Wednesday by the City Council.

Debra Lundy, real property manager for the city, said it was needed due to a clerical error, the omissions of deeds to be attached to the land. The adjustment is the only fee parcel being acquired by the city, which is a necessity, she added.

The eminent domain project, which has been in the works for several years, will complete the missing section of the roadway between Harmony Grove, Village Parkway and Andreason Drive.

The city conducted a review of the project, which was outlined in the

environmental impact report from April 2012. Alternatives were discussed with residents in four community meetings and a trio of public gatherings.

“The project as currently designed was located and planned in a manner that will be most compatible with the greatest public good and least private injury,” Lundy said.

She also reported the city and property owners have had more than 35 meetings in the past four years to develop the plan.

However, the property owners did not submit a counteroffer to the city’s statutory offer on April 14, 2015. According to Lundy, the owners did not feel the offer matched what the land is worth, alTURN TO EXTENSION ON A3

Republicans endorse

• Testimonials • Good Company

COAST NEWS GROUP

The Coast News • The Rancho Santa Fe News • Inland Edition

Newspapers people love

760.436.9737

ABOUT US MISSION STATEMENT: The Coast News has been delivering high-quality news, community voice and storytelling since its inception in 1987. Since then, the news organization has grown into a successful newsgroup covering a majority of San Diego’s populous North County region.

The Coast News Group continues to evolve in the way it disseminates the original reporting that is important to the communities it serves, from print to multimedia platforms, while upholding its journalistic integrity that has gained our reputation as being the papers people love.

The journalism that is found in The Coast News Group’s papers can be relied on as being based in fact, informed, fair and comprehensive, and speaks to our duty to serve the thousands of readers that seek out our publications.

The Coast News Group will always strive to play an important part in informing and contributing to the lives of its readers.

Readers with more money to spend.

Reach the North County Coastal affluent community in the 50k + range. Our readers make 40% more than market demographics.

THE

VOL. 3,

COAST

NEW

S

N0. 7

VISTA

PRSR U.S. POST T STD AGE PAID ENCIN ITAS, PERM CA 92025

, SAN

MARC OS, ES COND IDO

Home

Inside 2016 Sp : & Gardering n Secti on

Citracado extensio Parkway n projec t draws MARCH

By Stev e Pute

IT’S A JU

NGLE IN THERE

Emi Gan exhibit nod, 11, obse is ope rves n now through a Banded Purp April 10. le Full stor Wing butterfly y on pag at the e A2.

San Dieg

Comm Vista teunity rallies b acher placed ehind on lea ve Photo

By Hoa

by Tony

o Zoo

Cagala

Safari

Park’s

Butterfly Jungle exhi

bit. The

Quach

VIS former TA — Cur ents are students rent and social demand and parlowed studies teacing a Vista to kee p his her be alVin has worcent Rom job.

Unified ked for ero, who School the Vista since Dist paid 199 0, was adminis plac rict from his trative ed on job at Rancho leave Bue-

the adm Romero inistration to kee at Vista p High Rancho Bue School. na

25, 201 6

on

rski ESC amendm ONDIDO — An environ lution ent to mental the reso port from of nec Citracad impact essi sion proj o Parkwaty for the ternatives April 2012. reWednesd ect was y exten- with residenwere disc AlCouncil ay by approved munity mee ts in four ussed the City of pub comting . lic gath s and a Deb erings. trio “The propertyra Lun managedy, real rently desiproject as city, due tosaid it was r for the cated and gned was curman a needed loner thatplanned omissio clerical attache ns of deeerror, the compatible will be in a adjustmd to the ds to be est public with the most grea good parcel ent is theland. The private inju and leastry,” t the city being acq only fee said.

Lun uire dy She also d by ty, she , which is a necessi city add reported - hav and prop The ed. erty own the e had project, eminen in the which t domain meetings more than ers in the 35 years, works forhas been years to dev past four Howeve elop the plan missing will com several . roadway section plete the erty owners r, the did not propny Gro between of the mit a cou ve, Vill subHarmo- city’s stat nteroffe and And r age reason Parkwa April 14, utory offeto the y to The Drive.

Lundy, 2015. Acc r on city a revi ordi which ew of theconducted not feel thethe owners ng what was outl proj the landoffer mat did ined in ect, is wor ched the th, alTURN

Republ Abed icans endors over G aspar e TO EXTE

By Aaro

NSION

ON A3

IT NO.

94

OUR HISTORY Reach over 100,000 affluent readers through The Coast News Group. The Coast News delivers: Camp Pendleton, Oceanside, Carlsbad, La Costa, Encinitas, Olivenhain, Cardiff, Solana Beach, Del Mar and Carmel Valley. The Coast News Inland Edition serves: Vista, San Marcos and Escondido. The Rancho Santa Fe News serves: Rancho Santa Fe, Santaluz, Fairbanks Ranch and Rancho Pacifica.

This is the only newspaper group that guarantees 100% coverage of these three extremely affluent communities.

The Coast News Group is locally owned. It was started 28 years ago by a single father with a 3 year old son who is now the assistant publisher and sales manager. Our roots run deep. We really care about the communities we serve. We care about our readers and our advertisers. We are dedicated to making your ads work.

We have many advertisers that have been with us over 20 years - true testimonials to the results we can bring to your business.

Our graphics and editorial people are the best in the business. Our office walls are covered with editorial excellence awards. It is no brag to say our papers are among the finest in the USA at this very moment.

Papers people love.

“Readers are constantly telling me and my employees they ‘love our papers.’ Isn’t that cool.”

— Jim Kydd, Publisher

KEY FACTS: • Reach over 100,000 print readers per week with a total income of nearly $2 billion per year, ready and able to buy your products and services • The Coast News Group has been serving North County San Diego for 29 years • North county encompasses 40 golf courses, 30 miles of beaches, Southern California’s only five-star and five-diamond restaurants, and one of the most famous racetracks in the world • Real estate in many of the cities within the area have a residential price average of over $1 million

Serving North County 28 yrs.

n

Burg REGION in — The

Coun-

A few years ago Kohls did a survey in Encinitas asking which papers were read the most. After 29 years our readers chose The Coast News over the two major dailies! We’re now starting our 5th & 6th years with Kohls.

(760) 436-9737 E-mail: advertising@coastnewsgroup.com PO Box 232550 Encinitas, CA 92023-2550

The Coast News Group - Media Kit 2016 - 760.436.9737

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN

RATE CARD DISPLAY AD RATES

Prices effective January 1, 2016

All rates are NET per ad per week.

THE COAST NEWS published weekly SIZE

1-2wks 3wks

6wks 12wks 26wks 52wks color

Full page

$1675 $1325 $1235 $1155 $1065 $975 $300

1/2 page

$935

$815

$760

$700

$635

$580 $250

1/4 page

$500

$445

$420

$385

$350

$325 $150

1/8 page

$325

$225

$215

$205

$195

$185 $75

per col. in.

$34

$26

$24

$22

$20

$18

$6

CLASSIFIED AD RATES classified display rates PER PAPER

1-2wks

3wks

6wks

12wks

26wks

Display PCI

$40

$36

$32

$28

$24

52wks

$20

CLASSIFIED LINE AD RATES

Place your own line ad online at thecoastnews.com. Classified ads run online and in all 3 papers - 100,000 print readers. Line ads placed

INLAND EDITION

online are $7.50 per week for first 15 words, $0.25 for each additional

published every other week

word. Line ads placed in-house are $1 per word per week

SIZE

1-2wks 3wks

6wks 12wks 26wks 52wks color

Full page

$1355 $1080 $1005 $935

$860

—

$300

1/2 page

$755

$665

$610

$560

$515

—

$250

1/4 page

$410

$360

$335

$315

$290

—

$150

1/8 page

$265

$185

$175

$165

$155

—

$75

per col in.

$28

$20

$18

$16

$14

—

$6

THE RANCHO SANTA FE NEWS published every other week SIZE

1-2wks 3wks

6wks 12wks 26wks 52wks color

Full page

$1355 $1080 $1005 $935

$860

—

$300

1/2 page

$755

$665

$610

$560

$515

—

$250

1/4 page

$410

$360

$335

$315

$290

—

$150

1/8 page

$265

$185

$175

$165

$155

—

$75

per col. in.

$28

$20

$18

$16

$14

—

$6

COST TO ADD COAST NEWS, INLAND OR RSF TO COAST NEWS 50% off space and 50% off color per paper SIZE

1-2wks 3wks

6wks 12wks 26wks 52wks color

Full page

$680

$540

$500

$465

$430

—

$150

1/2 page

$380

$330

$305

$280

$260

—

$125

1/4 page

$205

$180

$170

$160

$145

—

$75

1/8 page

$135

$95

$90

$85

$75

—

$35

per col in.

$14

$10

$9

$8

$7

—

MAILING ADDRESS THE COAST NEWS RANCHO SANTA FE NEWS INLAND EDITION P.O. Box 232550 Encinitas, CA 92023-2550

Tel. 760-436-9737

FAX 760-943-0850 E-mail: advertising@coastnewsgroup.com www.coastnewsgroup.com

$3

The Coast News Group - Media Kit 2016 - 760.436.9737

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN

DEMOGRAPHICS AUDIT & READERSHIP REPORT —JUNE 2015 What does this mean? It means that, as a publication, audited by the Circulation Verification Council (CVC), we have a clear understanding of our impact, including the number of households we reach, how much we’re read, and our influence on purchasing decisions. When it comes to serving readers and advertisers, CVC is the standard.

The Coast News Group

2.

3.

4.

5.

6.

Average net circulation Coast News - 19,514 Rancho Santa Fe News - 9,868 Inland Edition - 9,983 The Coast News is distributed regularly in your area. Do you or someone in your household normally read or look through The Coast News?

YES (503 survey respondents) Do you frequently purchase products or services from ads seen in the (appropriate Coast News, Inc publication)?

74% Yes; 26% No How long do you keep it before discarding?

36% 1-2 Days; 29% 3-4 Days; 16% 5-6 Days; 19% 1+ Weeks Which of the following publications do you also read?* 21.5% ........ San Diego Union Tribune 07.6% ......... Pick up SD Reader on weekly basis Which of the following publications do you consider your primary source for community news and advertising?* The Coast News ............................. 76.3% The San Diego Union Tribune ..... 18.5% San Diego Reader ......................... 00.0% Other ............................................... 05.2%

AGE, INCOME, GENDER, EDUCATION

6. Age: Please select the category that best describes your age.

READER MARKET DEMOS DEMOS 18-20.............00%...............06% 21-24.............03%...............08% 25-34.............15%...............19% 35-44.............20%...............17%

AGE

AGE

READER DEMOS

household income for last year?

INCOME

READER MARKET DEMOS DEMOS

Under $15,000 ......00% ...........08% $15-$24,999 ...........01% ...........06% $25-$34,999...........03% ...........08% $35-$49,999...........08% ...........12% $50-$74,999 ...........19% ...........16%

INCOME

READERMARKET MARKET DEMOS DEMOS DEMOS

$75-$99,999...........17% ...........13% $100-$124,999......12% ...........10% $125-$149,999......10% ...........07% $150-$199,999......14% ...........09% over $200,000 .......16% ...........11%

8. Gender: (Voice recognition - Gender Bias Rotation)

CIRCULATION & READERSHIP

1.

7. Income: What category best describes your combined annual

MARKET DEMOS

45-54.............23%...............19% 55-64.............22%...............15% 65-74.............14%...............08% 75+.................03%..............05%

GENDER

READER MARKET DEMOS DEMOS

Male readers.....................................................................................44%..............50% Female readers.................................................................................56%..............50%

9.

What is the highest level of education you have obtained?

READER MARKET DEMOS DEMOS Some High School or Less..........................................................00%..............14% Graduated High School................................................................15%.................6% Some College..................................................................................36%..............32% Graduated College.........................................................................31%............. 23% Completed Master Graduate......................................................13%............. 10% Completed Professional Degree................................................04%..............10% Completed Doctorate Graduate.................................................01%............ 02% EDUCATION LEVEL

10. Which of the following products or services do you plan to purchase during the next twelve months?

21% New Automobile, 19% Used Automobile, 14% Antiques/Auctions, 43% Furniture/ Home Furnishings, 19% Major Home Appliance, 18% Coputers/Tablets/Laptops, 32% Home Improvements/ Home Improvement Supplies, 34% Television/Electronics, 16% Carpet/Flooring, 58% Automobile Accessories (Tires, Brakes & Service), 42% Lawn & Garden Supplies, 33% Florist/Gift Shops, 18% Home Heating & Air Conditioning (Service, New Equipment), 63% Vacations/Travel, 10% Real Estate, 65% Men’s Apparel, 72% Women’s Apparel, 40% Children’s Apparel, 03% Boats/ Personal Watercraft, 15% Art & Crafts Supplies, 16% Childcare, 32% Education/Classes, 10% Attorney, 29% Veterinarian, 19% Chiropractor, 28% Financial Planner (Retirement, Investing), 66% Tax Advisor/Services, 42% Health Club/Exercise Class, 48% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning), 14% Weight Loss, 36% Lawn Care Service (Maintenance & Landscaping), 30% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo), 65% Pharmacist/Prescription Service, 28% Cell Phone Or Smart Phone (New Service Or Update Service), 88% Dining & Entertainment, 28% Jewelry, 09% Wedding Supplies, 35% Athletic & Sports Equipment, 04% Motorcycles / ATV’s

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

*Data from 2013

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

The Coast News Group - Media Kit 2016 - 760.436.9737

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN

INSERT/AD SPECIFICATIONS CUSTOM INSERT PRICING Printing sold separately...see your rep for a quote

Insert Mechanics Thickness: Maximum thickness = .00625” or 1/16” Min thickenss = .0040” or standard bond paper Flat Size: Maximum flat size = 8.5” x 11” (with 15” being the leading edge) Minimum flat size = 4.25” x 5.75” (with 5.75” being the leading edge) - Inserts cannot exceed the size of your main product by more than .5” in either direction - No accodian folds accepted - Insert placement is random and not page specific

The Coast News ........................ $800 Rancho Santa Fe News ...... $600 Coast Inland Edition ............. $400

All zip codes, no zoning Additional weight fees All zip codes, no zoning

FREQUENCY DISCOUNT: 6x’s = 10% 12x’s = 15% 26x’s = 20% 52x’s = 25% DEADLINE:

Inserts should arrive 7 days prior to the publication date. Printing of inserts requires a minimum of 14 days prior to the insertion date.

Deliver inserts to: Advanced Web Offset 2260 Oakridge Way, Vista, CA 92081 * 760-727-1700

AD SPECIFICATIONS DEADLINES: Space reservation and ad copy deadline is Friday at 3:00 PM, 7 days prior to the publication date.

GUARANTEED POSITIONS: Banners (10.25” x 2” 4-color): A1: $500, B1: $400; A3: $300; Back page or double-truck: $100 surcharge, color forced-buy; A2 or B2: $75 surcharge.

Ask your rep for position on feature pages.

FTP INFORMATION: Large file size ads that are too big to e-mail can be uploaded to our FTP at: host: ftp.coastnewsgroup.com; user: graphics@thecoastnews.com password: coast001 Google Drive, Dropbox or other file-sharing platforms accepted GRAPHIC GUIDELINES: PDF files preferred (EPS, JPEG, InDesign, & Photoshop files accepted).

CMYK color, fonts outlined and image layers flattened.

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

The Coast News Group - Media Kit 2016 - 760.436.9737

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN

DIGITAL AD RATES Capture your digital audience with The Coast News Group MOBILE-FRIENDLY website.

Feature your ad prominently on all devices and browsers to over 38,000 users per month.

3 month agreement

10% off

6 month agreement

20% off

12 month agreement

30% off

NOTE: Early termination will result in being billed the difference between discounts contracted for and discount actually earned.

Small Box Buy one box...

125 x 125 pixels

75/ perper box mo

$

or combine them

AD REQUIREMENTS:

Large Box 300 x 600 pixels

File types accepted are JPG, PNG, GIF (Flash not accepted)

600/mo

$

File must be in RGB color Maximum file size is 75 kb The Coast News Group will build your digital ad at no additional cost. Logo and any additional art or fonts to be used must be provided by advertisers

Medium Box 300 x 250 pixels

300/mo

$

All ad sizes are run-of-site, with the exception of the banner ads which are limited to home and city specific pages.

Maximum rotation: 3 rotations per spot Contact your ad rep for more details

Banner 970 x 90 pixels

200/mo

$

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

The Coast News Group - Media Kit 2016 - 760.436.9737

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN

eNEWSLETTER Our Business To Business Marketing Solution

2016

eNewsletter Rate Sheet Nearly 8,000 recipients - 1/1/16 Highlight new promotions, events, sales, happy hours etc. in eNewsletters to almost 8,000 local business owners in North San Diego County.

Tuesday

Food & Wine updates of the week from our local columnists Frank Mangio of Taste of Wine & David Boylan of Lick the Plate

Large Ad

Thursday

Local News highlights and reviews from the upcoming printed edition

300 pixels (w) x 250 pixels (h)

Ad Requirements

Starting at

Acceptable formats are jpeg, gif, or png File must be in RGB color The Coast News Group will build your digital ad at no additional cost.

$115/email*

The most effective eNewsletter ads are simple, with large text stating a clear message or a call to action. Many eNewsletters function to drive visitors to a website for further action. If this is the case, please provide a click-thru link for you company or website.

Small Ad 300 pixels (w) x 125 pixels (h) starting at

$75/email*

*$115 & $75 rates apply with 26x minimum agreement. Rates are per email. Clients may purchase up to 2 emails per week.

Banner Ad 600 pixels (w) x 75 pixels (h) Starting at115/email* Rate per email Large Ad Small Ad Banner Ad

1wk $195 $115 $195

3wks $175 $105 $175

6wks $155 $95 $155

12wks 26+wks $135 $115 $85 $75 $135 $115

Rate per email 1wk 3wks 6wks Sponsored Content $195 $175 $155 MP News Add On $100 $95 $90

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

SAN MARCO

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025 NO. 94

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to Lundy, on a review city According conducted the not feel owners of the which was outlined did project, what the the offer land is matched in the worth, alTURN

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

ON A3

Burgin

REGION

— The

Coun-

12wks 26+wks $135 $115 $85 $80

The Coast News Group - Media Kit 2016 - 760.436.9737

HOW TO GET

YOUR NEWS IN...

THE COAST NEWS • THE RANCHO SANTA FE NEWS • INLAND EDITION

PUBLICATION DAYS

The Coast News comes out every Friday The Rancho Santa Fe News and Inland Edition come out every other Friday

EDITORIAL CONTENT DEADLINES The deadline to get something into our publications is 14 days prior to publication

EDITORIAL CONTACTS

Managing Editor Community News Editor Tony Cagala Jean Gillette editor@coastnewsgroup.com news@coastnewsgroup.com Reporter – Encinitas/ San Marcos Reporter – Carlsbad/ Escondido Reporter – Rancho Santa Fe Aaron Burgin Steve Puterski Christina Macone-Greene aburgin@coastnewsgroup.com sputerski@coastnewsgroup.com cgreene@coastnewsgroup.com Reporter – Del Mar / Carmel Valley / Solana Beach Bianca Kaplanek bkaplanek@coastnewsgroup.com

Reporter – Oceanside Promise Yee pyee@coastnewsgroup.com

PRESS RELEASES

If you would like to submit materials for publication, the items should be sent to Community News Editor Jean Gillette at news@coastnewsgroup.com. Submitted press releases should be no longer than 400 words; if including a photograph, the format should be in a jpeg file with a resolution of 180. The people in the photo should be identified by first and last name, their positions in the photo designated with from “left to right.” Please include name of the photographer if available, for proper credit. Also, please specify which publication(s) you would like your release to run in. We only run releases one time, and usually closer to the day of the event you are promoting.

CALENDAR

If you have an event you’d like listed in our Community Calendar, please send your Who, What, When and Where to: calendar@coastnewsgroup.com at least 10 days prior to publication. For a listing in our online event calendar, please add your event at http://thecoastnews.com/calendar

ADVERTISING INFORMATION

The primary e-mail for advertising inquiries is: advertising@coastnewsgroup.com. The deadline for all publications is Friday at 5 p.m. the Friday before publication. The advertising rate card and media kit are available for download online at: http://thecoastnews.com/media-kit or call for your area representative.

THE

VOL. 3,

T NEWS

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue

The Coast News Group - Media Kit 2016 - 760.436.9737

COAS

N0. 7

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to Lundy, on a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN

TESTIMONIALS ‘What Advertisers Say About Us.”

Kevin & Malin Lovquist-Doyle Owners

Craig Weatherwax Oceanside Photo & Telescope

“We’ve been getting 3-4 people a week going out of their way to mention the ads. It’s not often that we are able to directly quantify the value of our ad spending, but this latest campaign is a very happy exception.”

“We do a huge worldwide on-line business, but when I want to reach out to my local customers there is no better vehicle than the Coast News. The personal touch they embrace is the same way I have built my business, so it’s a great match.”

— Kevin & Malin Lovquist-Doyle

Owners, deepFLING Jewelry 937 S.Coast Hwy. 101, #C-100 Leucadia, CA 92024 (760) 942-4254 www.deepFLING.com

— Craig Weatherwax

Craig Weatherwax Oceanside Photo & Telescope 918 Mission Ave, Oceanside Ca 92054 T: 800-483-6287

Mary Eblen Owner, Insurance Agent

“The Coast News has been a valuable asset to my business. I regularly receive quality phone calls that turn in to new customers.”

— Mary Eblen

For more information or to hear this testimonial first hand, call 760.212.4312 or visit MaryEblen.com

“After running only 2 ads we received over 10 calls on our house and we sold it for $1,680,000 cash! Talk about RESULTS!

Jeff Hayes Agent, Coldwell Banker

“The Coast News provides us with the opportunity to efficiently target our market for our sellers. It also has a longer “shelf life” than other newspapers that we utilize. Our marketing director finds the staff at the paper to be very responsive and helpful.”

— Jeff Hayes

Branch Manager Coldwell Banker Encinitas/ La Costa (760) 213-0190

— Barbara Thompson

La Costa resident

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

SAN MARCO

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025 NO. 94

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

The Coast News Group - Media Kit 2016 - 760.436.9737

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to Lundy, on a review city According conducted the not feel owners of the which was outlined did project, what the the offer land is matched in the worth, alTURN

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

GOOD COMPANY You are in good company when you advertise with us!

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

The Coast News Group - Media Kit 2016 - 760.436.9737

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN