www.encinitaschamber.com
Volume 5, Issue 7
August 2009
New CEO addresses Sundowner crowd
Routing slip Share Encinitas First with others in your organization:
INSIDE See pictures from the Meet and Greet with the Encinitas Chamber of Commerce’s new CEO Marshall Weinreb PAGE 5
You’ve seen the signs, but what exactly do they mean? Learn what it is to Buy Local E and how you can get involved PAGE 10
You know the library is a place to check out books, but did you know about the many small business resources it offers? PAGE 11
Start planning your activities for August with the help of our Calendar section PAGE 2
Looking for some good employees? Consider the benefits of hiring veterans PAGE 6
The city of Encinitas makes progress in its efforts to become a green city while saving money and resources PAGE 3
Follow the story of one small business’ rise to becoming a highly successful franchise PAGE 11
COAST COUP
What is a cute surfer chick doing on the cover of this paper? Well she just might be paddling her way to Encinitas soon to defend her title. Thanks to Encinitas Councilman Dan Dalager, the Parks and Recreation Department, Swami’s Surfing Association, DEMA and the Encinitas Chamber of Commerce working together, negotiations are currently under way to bring the Women’s World Longboard Championships from Biarritz, France, to our local beaches. Jennifer Smith, a 23-yearold California native, pictured above, is the winner of two previous ASP Women’s World Longboard titles, including the most recent contest. Photo by envisionpublicidad
Ambassadors are chamber’s ‘welcome wagon’ By Jason Land ENCINITAS — Crowded along a table at Boston Gourmet Pizza on July 14, the Encinitas Chamber of Commerce’s ambassadors quietly buzzed with greetings while they waited for their orders to be taken. Ten of them had gathered to discuss ribbon-cutting ceremonies for new businesses as well as plan for other chamber issues. They agreed to take some time out of their busy schedule to answer a few questions about what the ambassadors do for the city of Encinitas. “The ambassadors are the front line of greeters,” Sunshine Smith said. “We sponsor and work at a lot of events — we go to ribbon cuttings. We help introduce new or potential members at the Sundowner or networking events. We help them get to know people and show them that we’re friendly, so that the other people in the group can get
859 Second St., Encinitas, California 92024
Back row from left, Encinitas Chamber of Commerce Ambassadors David Lam, Genevieve Wing, Jeff Bibler, Zack Spencer, Sunshine Smith and Debbie Caligiuri. Front row from left, Suzanne Perez Swanson, Marilyn Kovach, Claudia Yates and Angel Haag at Boston Gourmet Pizza on July 14. Photo by Jason Land
to know the politics of the chamber of commerce. Acting as an introductory buffer for the chamber, the ambassadors of Encinitas are much like the host of a party, except that the party is all of the local businesses in Encinitas. They welcome new owners of privately owned busi-
PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94
nesses in the area, and offer memberships in the networking community they have roots in. “It’s the Chamber of Commerce’s idea, to have a first greeting, other than the Visitor Center,” Marilyn Kovach said. “It’s kind of like a welcome wagon.” “We like to ask, ‘what are
you looking for? What sort of partnerships do you want?’” said Angel Haag, an ambassador and an executive member of the board. The ambassadors also help the chamber organize the monthly Sundowner business networking breakfast. They’ll help make sure ❚ see Ambassadors on 13
ENCINITAS — New Chamber of Commerce CEO Marshall Weinreb gave a rousing speech to a packed house at the Sundowner July 21. City officials mingled with current and potential chamber members during one of the most popular events that the organization sponsors. Weinreb, who began his annual contract with the chamber July 1, said he was hitting the ground running. In an effort to better understand the needs of local businesses and the community as a whole, Weinreb promised to be a “good listener.” He also promised to get the chamber’s house in order and asked the attendees to give him a chance to succeed. “It’s easy to make promises, but I’m willing to put myself out there,” he said. According to Weinreb, the chamber has instituted new accounting practices and increased transparency in its decisionmaking process. First on the list of tasks to complete is a financial audit promised to the City Council. “The lack of accountability to the city for the Visitor Center is unacceptable,” he said. A portion of the operational funding for the center is paid to the chamber from the city’s general fund. He chastised the former CEO and membership director for failing to accurately report the bottom line. “Shame on them,” he said. Weinreb said the current chamber leadership would not harp on past wrongs, but would instead move forward to help local businesses thrive in a difficult economy. “There’s a new Sheriff, a new Marshall in town,” he declared. “I’m not ❚ see CEO on 14
Book signing event ENCINITAS — There will be a book signing event featuring Stan Chambers at 1:30 p.m. Aug. 1. at Isabelle Briens French Pastry Café, 127 N. El Camino Real. For 60 years, the KTLA Channel 5 News beloved reporting icon has come into Southern
STAN CHAMBERS
California’s homes. His career began with the birth of KTLA, the first commercial TV station west of the Mississippi. Be there to hear Chambers share his thoughts as he comes out from behind the camera and highlights his 22,000 stories.
The Encinitas Chamber of Commerce, it just works!
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ENCINITAS FIRST • AUGUST 2009
Calendar August 20 Cars will line Coast Highway 101 for the Encinitas Classic Car Cruise Nights in downtown Encinitas from 5:30 to 7:30 p.m. Aug. 20.
The next Encinitas Chamber of Commerce
Sundowner will be held from 5:30 to 7:30 p.m. at 3535 Manchester Avenue in Cardiff on
Aug. 18 August 5 There will be a reception for local artist Bob Kennedy at the DEMA office, 818 S. Coast Highway 101 from 6 to 8 p.m. The show will be on display through Sept. 1.
night while their children enjoy pizza, activities, swimming, a movie and get a goodie bag. The event is being held at the Harper Branch in Solana Beach. The cost is $25 for one Adventure Pass and an additional $10 per sibling. August 6 Price is $30 on day of event. The Full Moon Poets For more information, present the La Paloma 2009 call (858) 755-9371. Summer Poetry Slam at 7 p.m. Aug. 6. Poets should August 8 arrive no later than 6 p.m. The Cardiff 101 Chamber For more information, visit is set to host the fourth annuwww.fullmoonpoets.org. al Dog Days of Summer on Aberdeen Drive and August 7 Newcastle Avenue. There will The Boys & Girls Clubs be several contests, a kid of San Dieguito is hosting zone, a mobile pet grooming an Adventure Night for service, adoption events and children ages 5 to 12. The more.Visit www.cardiffdogevent runs from 6 to 9 p.m. daysofsummer.com for so parents can enjoy a date more information.
August 27 The 20th annual Taste of Main Street will be held from 6 to 9 p.m. Aug. 27 in downtown Encinitas from Jamroc 101 to Swami’s Café. More than 40 eateries will participate. For tickets and more information, visit encinitas101.com. August 30 The Leucadia 101 Main Street Associations fifth annual LeucadiaART Walk will take place from 10 a.m. to 5 p.m. on the west side of Coast Highway 101 in Leucadia. Local galleries and artists will display their work and there will be entertainment, children’s activities, a wine tasting and more.
The Garrick Gazette: July Republican Assembly member Martin Garrick, representing the 74th Assembly District, offers an update on his activities in his monthly Garrick Gazette. He can be contacted in his Carlsbad office at (760) 9297998 or by e-mail at assemblymember.garrick@ assembly.ca.gov with any questions, concerns, or issues regarding our community. Budget Update In July, my Assembly colleagues and I were happy to support a bi-partisan budget measure that would have saved the state billions. Given the drastic fiscal situation this state faces, every opportunity to come together and do what’s right for the state shouldn’t be squandered. The bill in question, a $3.3 billion spending reduction, was related to the 2008-2009 budget and needed to be signed by the governor before the end of the fiscal year on June 30. Unfortunately, the bill stalled in the State Senate just before
midnight on June 30. According to the Department of Finance, the failure to pass that one measure will ultimately lead to more than $8 billion in future obligations. Furthermore, it meant that the State Controller has no choice but to start issuing IOU’s and even deeper cuts will have to be made. Interactive Capitol Tours Now Available Via Video Conference California State Parks and the State Capitol Museum have recently created a new and exciting way for students to connect with Sacramento and our state capitol. The Parks On-Line Resource for Teachers and Students helps teach social science standards utilizing a video conferencing system that links directly from the Capitol to a school. During the video conference, students are introduced to the Capitol, are guided through the legislative process, and given the opportunity to interact
directly with their Legislators. The new system is a great way to promote social sciences and give students a field trip without ever leaving the classroom. If you are interested in a live conference please contact my district office at (760) 9297998. Open House a Great Success Regrettably, pressing budget matters in Sacramento kept me from attending the June 25 Open House at my Carlsbad District Office. I was gratified to learn, however, that many constituents, community leaders, and friends attended and I am thankful for the support. I was especially pleased that my wife Jane, Chief of Staff Mike Zimmerman, District Director Sherry Hodges, Field Representatives Marie Joyce, Tom Stinson, Matthew Dobler and Interns Soraya Hoberman, ❚ see Garrick on 15
TUESDAY DOWNTOWN DATE NIGHTS Every Tuesday along Hwy. 101 between Encinitas Blvd. & K Street Presented by Downtown Encinitas MainStreet Association every Tuesday at multiple restaurants in downtown Encinitas. These restaurants will be offering special prix fixe menu offerings at a discounted price starting at $30/couple. Some of the best restaurants in San Diego will offer two or three-course menus with a glass of wine or beer at a discounted price. Some of the restaurants participating are: D Street Bar & Grill, El Callejon, Encinitas Café, Giovanni's, Jamroc 101, Leucadia Pizzeria, Roxy Restaurant, and St. Tropez Bistro. To view menus, visit www.encinitas101.com and click on events. Reduced rates under Date Night Discount at Best Western Encinitas Inn & Suites at Moonlight Beach. For more information, call:
760-943-1950
Don Doerfler and his wife, Yvonne, showcase some of the “living art” at Encinitas Orchids, a new member of the Encinitas Chamber of Commerce. Courtesy photo
Encinitas Orchids looks to grow with the chamber ENCINITAS — Don Doerfler, owner of Encinitas Orchids, is a new member of the Encinitas Chamber of Commerce for a variety of reasons. After owning several businesses during his 30-year residency in the city, Doerfler said joining the Chamber was a natural progression of the entrepreneurial process. “Becoming a member of the chamber just seemed like the next logical step for me,” he said. “I
asked myself how I could become more involved in the business community and give back to the community at-large.” Doerfler said the C h a m b e r- s p o n s o re d , community-based activities, such as the Oktoberfest, were a way to accomplish that goal. “I’m looking forward to bringing businesses together for mutual success and for the success of the entire community,” he said.
As a locally renowned artist who participates in the annual Arts Alive Banner program in addition to private one-man shows, Doerfler is wellknown by many in the community. In addition to painting, Doerfler designs, builds and implements Web sites for a variety of clients. “The hallmark of what I do is beautiful art and design,” he said. The professionally trained painter brings that same love of the aesthetic to his work at Encinitas Orchids and continues to expand his horizons. “My ❚
see Orchids on 15
Small businesses will prove essential to U.S. recovery By Rocky Bleier I played for 12 years in the NFL for the Pittsburgh Steelers. During that time, we won four Super Bowls. Having shared the backfield with my better-known teammates Terry Bradshaw and Franco Harris, I often introduce myself to people as the “other guy” in that famous backfield. Sometimes in life we become the “other guy.” Someone emerges on the scene who is bigger, faster, or more famous. In the movies, the star may carry the
moment, but without a strong sidekick or supporting actor, the movie lacks depth. In football, the other guys are the offensive linemen, the backup receivers, and the special teams players. Many of them play without guaranteed money or a no-cut contract. They work just as hard as or harder than the stars. All they want is an equal opportunity. A team cannot win without these other guys. Running a small business is sometimes like being the other guy compared to, say,
Wall Street, the financial and insurance industries, or the Big Three in Detroit. I am a partner in a small commercial construction company with six employees. We work hard to compete. Our next contract, our bonding, and our line of credit are not guaranteed. To survive, we keep our heads up, our feet moving, our eyes on the goal, and hope that the economy doesn’t tumble down around us. But if the banks don’t lend, no one builds, and I can’t get ❚ see Business on 15
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Taste of MainStreet a delicious night on the town ENCINITAS — The Downtown Encinitas MainStreet Association presents the 20th annual Taste of MainStreet International Food Festival from 6 to 9 p.m. Aug. 27. Encinitas has more than 40 unique eateries, located in a historic downtown. Many of these restaurants are well known throughout San Diego County for being fine purveyors of food. This year they have added a few new elements to make it the best Taste of MainStreet yet. There will be live cooking demonstrations from the executive chef for Sub-Zero and Wolf, Bridget Bueche. Also new will be the Amuse Bouche Award, which will be judged by local food writers and celebrity chefs. An amuse-bouche is a single, bite-sized hors d’oeuvre that is usually served as an excitement of the taste buds to both prepare the guest for the meal and to offer a glimpse into the chef’s approach to cooking. There will also be a People’s Choice Award. Participants are encouraged to vote for their favorite bite of the night. Taste of MainStreet allows ticketed participants the chance to taste ❚
see MainStreet on 15
City makes progress on major green program ENCINITAS — The city of Encinitas moved forward with its sustainability plan, as city staff presented a new major green program to City Council in an effort to save taxpayer money and preserve natural resources for future generations. The presentation to council exhibited how the city will direct its efforts toward a dynamically-sustainable and generally greener community. To demonstrate its commitment, the city is presenting both ongoing and developing city programs. Some of these include a greenhouse gas, or GHG, baseline analysis, a Smart Landscape Program, energy-efficient design features for the Leucadia Fire Station and other key programs and policies that take aim at reducing GHG emissions, conserving energy and improving sustainability. “We hope that with this green program, the ❚ see Green on 15
Matt Lason and his firm CFS Lending offer credit and debit card processing to businesses of all sizes. He lives in Encinitas and aims provide local merchants with the personal service that’s usually lacking in the processing industry. “I look to build long term relationships with my clients while saving them time and money,” Lason said. Pictured at the recent CFS ribbon cutting are Suzanne Perez, ambassador; Zack Spencer, ambassador; Dr. Kim D. Kelly; Jeff Bibler, ambassador; Matt Lason; Genevieve Wing, ambassador; Jim Rose; Kathy Zacharias, ambassador; Debbie Caligiuri; and Claudia Yates, ambassador. For more information, call (858) 7616866 or matt@cfslending.com. Courtesy photo
Own a business? Put retirement plan in place By David Lam If you own a small business, you have a lot to think about: sales, expenses, marketing, cash flow, competition — the list goes on and on. However, by spending so much time on the issues of today, you may overlook the concerns of tomorrow. That’s why, if you haven’t already done so, you need to choose a retirement plan for your business. Which plan is right for you? It depends on different factors, such as how many employees you have and how much you can afford to contribute each year. Let’s take a look at some popular retirement plans for small businesses: — Owner-only 401(k): Also known as an individual 401(k), an owner-only 401(k) offers you many of the same advantages of a traditional 401(k): a range of investment options, tax-
deductible contr ibutions and t a x deferred earnings growth. You may even be able to choose a DAVID LAM R o t h option for your 401(k), which allows you to make after-tax contributions that can grow tax free. In 2009, you can contribute up to $49,000 to your owner-only 401(k) or $54,500 if you’re 50 or older. (To make deductible contributions for the 2009 tax year, you’ll need to set up your plan by Dec. 31, 2009.) — Solo defined benefit plan: You may have thought you had to work for a big company to participate in a traditional pension plan, also known as a defined benefit plan, but you can set
one up for yourself if you’re self-employed or own your own business. This plan has high contribution limits, which are determined by an actuarial calculation, and your contributions are typically tax-deductible. — SEP IRA: If you have just a few employees or are self-employed with no employees, and you’re looking for a low-cost, lowmaintenance retirement plan, you may want to consider a SEP IRA. You’ll fund the plan with tax-deductible contributions, and you must cover all eligible employees. (Employees themselves cannot con-
tribute.) You can contribute up to 25 percent of compensation (if you’re an employee of your own corporation) or 20 percent of income if you’re self-employed, up to $49,000 annually. And you can fund your SEP IRA with virtually any type of investment you choose. — SIMPLE IRA: As its name suggests, a SIMPLE IRA is quite easy to set up and maintain, and it can be a good plan if your business has fewer than 10 employees. As the business owner, you must contribute in one of two ways: a dollar-fordollar match of up to 3 percent of salary or a contribu-
tion of 2 percent of employees’ salaries (up to $4,900 per year). Employee contributions are tax-deductible, and your matching contributions are generally deductible as a business expense. Still, while a SIMPLE IRA may be advantageous for your employees, it’s less generous to you, as far as allowable contributions, than an owner-only 401(k), a defined benefit plan or a SEP IRA. For 2009, your annual contributions are generally limited to $11,5000, or $14,000 if you’re 50 or older by the end of the ❚
see Retirement on 15
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ENCINITAS FIRST • AUGUST 2009
LETTER FROM THE CEO
Your new and improved chamber 859 Second Street Encinitas, CA 92024 Phone: (760) 753-6041 Fax: (760) 753-6270 E-mail: info@encinitaschamber.com
Executive Board President G. Kenneth Gross Wealth Management Associates (760) 487-1582 kengross@wmacompany.com CEO Marshall Weinreb (760) 753-6041 ceo@encinitaschamber.com Vice President / Secretary Angel Haag Primeco Education (760) 436-6076 angel@primecoeducation.com Vice President / Treasurer Melaini Peet Union Bank of CA (760) 942-4996 melaini.peet@uboc.com
Board of Directors Claudia Carillo San Diego Gas & Electric (858) 654-6301 ccarrillo@semprautilities.com David DaCosta Jamroc 101 Caribbean Grill (760) 274-3762 eat@jamroc101.com Denise Hardman Liberty Mutual Insurance (760) 635-1472 denise.hardman@ libertymutual.com Maria Kamon MK Productions, Meeting & Event Planning (760) 943-0558 maria@M-K-Productions.com David E. Lam Financial Advisor - Edward Jones (760) 753-1025 www.edwardjones.com Greg Petree North Coast Health Center (858) 792-0696 gapetree@americarehr.com Katherine Wichmann Zacharias Insurance & Financial Services (619) 208-7717 thewic@sbcglobal.net
Visitor’s Center Director Pat Reinhardt Visitor’s Center Staff Debbie Caligiuri Alli Heller Jake Shapiro
SUBMISSIONS To submit articles, photos and press releases for consideration for an upcoming issue, please e-mail: encinitasfirst@yahoo.com Advertising/Production COAST NEWS GROUP 828 North Coast Hwy. 101, Suite C 760-436-9737 E-mail: encinitasfirst@ coastnewsgroup.com ©2009 ENCINITAS CHAMBER OF COMMERCE
What’s new with the Encinitas Chamber of Commerce? Plenty! It is an exciting time and there are many changes on the horizon: • First; Encinitas Councilman Dan Dalager, the Parks and Recreation Department, Swami’s Surfing Association, DEMA and the Encinitas Chamber are working together to bring some serious surfing to our local beaches. Negotiations are well under way to bring Linda Benson’s Women’s World MARSHALL Longboard Championship WEINREB from Biarritz, France, to Encinitas. Benson, an Encinitas native and world-class champion surfer who won 20 firstplace titles from 1959 to 1969, is considered a pioneer of the sport and has experienced international acclaim. • Also coming up is a venture with the Small Business Development Center for San Diego County. The chamber is working to create a learning center in Encinitas to offer free counseling to help owners enhance their businesses. • The Encinitas Chamber of Commerce will
also be supporting this month’s Relay for Life to be held Aug. 29 and Aug. 30 at San Dieguito Academy. For more information, visit www.relayforlife.org/encinitasca. • Another exciting event fast approaching is the annual Oktoberfest celebration to be held on Sept. 20 this year. • The chamber’s Web site, which currently gets 200,000 viewers a month, is going to be expanded and updated to double those views. As announced at our July Sundowner, it will be more far-reaching and offer fantastic advertising opportunities to our members. Members will be able to manage their own ad spaces on a 24/7 basis. We will be vastly increasing the Visitor Center’s presence, giving the hospitality and food industry better means to reach their customers while benefiting our local hotels and restaurants. I have also reached out to neighboring chambers to create a new strong alliance for the future. We are going to look for new ways to view the “bigger picture” as we continue to work for our individual cities. I have also spent time with Highway 101 Coordinator Peder Norby looking down the road at the bigger picture, discussing how we can work interactively and more effectively
together on future projects. We share the same feelings about turning “small” ideas into huge ones by working together. We signed an agreement and the audit is under way to give the city the information it wanted about the Visitor Center. I am giving a proposal to City Manager Phil Cotton for ways to add value to the Visitor Center, while reducing the cost to run it. I will be meeting with Phil soon. We are proactively going to reach out to former leaders of this chamber, as well as other proven business people, to add several to our board. I want representation from the growing medical community, as well as the education world — both of which are well placed in Encinitas. As far as this publication goes, Encinitas First will no longer serve as a personal political forum. It will return to reporting chamber business and representing the business people of Encinitas. Our purpose here is to give local business people information and tools to enhance and grow their business and not further any personal agendas. This is a new day and there’s a new Sheriff, or Marshall, in town. My objectives are clear and simple: to return the dignity and integrity to this organization. That’s my promise.
North County man founder of TweetPhoto COAST CITIES — What do pop diva Britney Spears, ESPN’s Bassmaster Mark Zona and Chicago baseball fans have in common? All are early adopters of TweetPhoto, a new, free platform for sharing digital photos over Twitter, Facebook and other social media. TweetPhoto is the brainchild of Sean Callahan and Rodney Rumford. Callahan, 29, is a lifelong North County resident who has been an entrepreneur and investor since he was a child, buying and selling baseball cards and household junk and investing the proceeds in Disney stock. Later, Callahan launched his own clothing, skateboard and Web site development businesses, along the way working as a stockbroker and earning his undergraduate degree at Cal State San Marcos. Rumford, 46, grew up in Gary, Indiana, and also enjoyed early success in business, shoveling snow in the winter and cutting lawns in the summer. He graduated from college and became a robotics engineer, before starting his own businesses, first a machine tool distribution firm, then an online podcasting service. He’s developed software and written books on business blogging, social media, podcasting and his latest, “Twitter as a Business Tool.” TweetPhoto is designed to allow Twitter users to post their photos quickly and easily with just a click, so their followers can view them, post comments, and even vote on them. Callahan and Rumford have opened their entire development platform to the Twitter development community, a first for any photosharing site on Twitter. “It’s a sandbox. How do you want to build your castle?” said Rumford. “Did you visit a gorgeous, deserted beach on your vacation? Are you watching a fantastic concert? Did your child just take his or her first step? After capturing these special moments with your phone or camera, in seconds you can share them with your friends and Twitter followers,” said Callahan. TweetPhoto extends the life of photos beyond the tweet, allowing users to access them indefinitely on the TweetPhoto Web site. It also allows users to upload photos from their computer or mobile phones and share them on Twitter and Facebook, vote up or down on photos, and designate them as favorites, track how many people look at a photo, automatically geo-tag photos sent from a GPS-enabled phone, providing precise location information to viewers, filter photos by Twitter or Facebook friends and search tagged photos on the Web ❚
see TweetPhoto on 9
Responsible health care reform is what we deserve By Tom Donohue, President and CEO, U.S. Chamber of Commerce The biggest challenge posed by health care reform is fixing what’s broken without breaking what works. What’s broken is obvious — health care costs too much, covers TOM too few, and is DONOHUE of uneven quality. What works is the health insurance that employers voluntarily provide to more than 160 million Americans. Despite this success, some policymakers want to create a governmentrun health care plan. This fiscally reckless approach will lead to lower-quality health care and more government bureaucracy, while undermining one of the most functional parts of our health care system. To encourage reforms that will lower costs, improve quality, and expand coverage, the U.S. Chamber launched the Campaign for Responsible Health Reform. In the weeks ahead, the cam-
paign will communicate to businesses and families about the importance of protecting employer-sponsored health insurance and the risks involved with government-run health care. This will be achieved through advertisements, meetings with local policymakers, and outreach to citizens. Unfortunately, Congress’ current plans to reform health care are anything but responsible. The financial strain that the House bill would impose on Americans is tremendous — more than $1 trillion — while still failing to cover every American. To pay for it, Congress may tax businesses that don’t offer health insurance and raise rates on small businesses. This would drain desperately needed funds from a private sector struggling to overcome the recession. A government-run plan would move us closer to a European model where there are fewer covered procedures, longer wait times for consultations and surgeries, and more government bureaucracy. In Massachusetts, which man-
dated universal health care in 2006, patients wait an average of 63 days to get an appointment with a primary care provider. That is seven times the wait in Philadelphia or Atlanta. Further, employer-sponsored health coverage would be decimated by a government-run plan, and millions of Americans would be forced out of their existing plans. For the eight out of 10 workers who are satisfied with their current insurance coverage, this would come as a real blow. We can and must do better than this. Americans deserve a firstclass health care system — one that delivers accessible, affordable, high-quality care. But we can’t achieve this goal by attacking the bedrock of our current health care system — employer-sponsored health insurance. We should, instead, focus on positive reforms such as pay-for-performance, comparative effectiveness research, and medical malpractice reform, while taking steps to provide for those who are truly in need. Let’s get started on fixing what’s broken.
ENCINITAS FIRST • AUGUST 2009
Eat well Meet and greet with new Chamber CEO on your summer road trip By Pia Martin, DC Food on the go is rarely the most nutritious, but with a little pre-trip planning you can make sure that you and your family have healthy and delic i o u s snacks Pia Martin available for your road trip. Planning is the key. How long is the trip? How many people are going? What are the ages of all the family members? Is this a car trip? Is this a plane trip? Before you start you should identify how many snack periods you will have. A rule of thumb is that you should have about 2 to 3 snack periods in the day per person. More than that and you are over eating. Snacks are considered a small taste in between meals. So with that in mind the portions should be appropriate. Next make sure you have a cooler for your road trip, and plenty of ice to keep items fresh. Snacks will need to be stored in watertight containers. Don’t forget to pack utensils and napkins. Snack suggestions for the road trip: Sliced raw veggies Cherry tomatoes Sunflower seeds Raw almonds, walnuts Raisins String cheese made with whole milk Apples, pears Bananas Grapes Rice cakes Air popcorn Jelly-o, sugar free Applesauce for the toddlers Prepare and freeze your favorite smoothie the night before. It should stay cold in the cooler for a good while. It is a great mid-morning snack. Prepare your favorite ❚ see Trip on 15
New Encinitas Chamber of Commerce CEO Marshall Weinreb is flanked on either side by chamber members and city officials during the official “Meet and Greet” on July 9 . Photos by Jason Land
Dave Agyagos and Melaini Peet. From left, Deputy Mayor Dan Dalager, Marshall Weinreb, Mayor Maggie Houlihan and Ken Gross.
From left, James Bond, Jackie Bond, Peder Norby.
From left, Brian Jones, Bradley Weinreb and Marie Joyce.
David Lam and David DaCosta.
From left, Katherine Zacharias, Sunshine Smith and Angel Haag.
Sounds by the sea ENCINITAS — A concert series is being held in August right on Moonlight Beach. Bring your beach blankets and chairs from 3 to 5 p.m. for music and dancing under the sun. The concert lineup includes The Surf Kings, surf guitar, on Aug. 2, and The Devastators, reggae, on Aug. 16. For more information, call (760) 633-2740.
Dody Tucker and Sally Foster.
From left, Doug Long, Sally Foster and Gary Tucker.
Welcome, Marshall
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ENCINITAS FIRST • AUGUST 2009
Hiring veterans: skills, attitude among top qualities FROM WWW.USCHAMBER.COM
Looking for a few good men and women for your business? Look no further than the U.S. military. Hundreds of thousands of veterans return every year from deployments and enter the civilian job market. Veterans bring with them a strong work ethic, exceptional training, and proven leadership skills. In 2006, more than 500,000 National Guard personnel came back to the United States from overseas deployments. Wayne Gatewood Jr., a retired Marine and president
NEW NAME, SAME GREAT SERVICE
Employees at the El Camino Real branch of the newly renamed Union Bank celebrate the official launch of the bank’s new name. By dropping the “of California,” the bank anticipates interstate expansion which ensures “strength and stability” according to Branch manager Melaini Peet in an otherwise tumultuous economy. Photo by Wehtahnah Tucker
When the going gets tough, small businesses spring into survival mode FROM WWW.USCHAMBER.COM
Fred Howe of Utility Professional Services, Inc., in Fredericksburg, Va., is using a state program to help him hold on to his employees. Fred Howe is willing to do whatever he can to make sure that he doesn’t lose any of his highly specialized staff. Utility Professional Services, Inc., a utility engi-
neering and consulting firm, has 28 full- and parttime employees, most of whom Howe lured away from large national utility companies. “I wanted to create a family environment. I told them all when I hired them, ‘I want this to be the last job you ever have.’” Three years ago, Howe started to see a slowdown in
the residential sector and moved toward commercial building consulting. But business in that sector soon began trailing off as well. “When the recession kicked in hard around us in late 2008, we had enough funds put aside for a rainy day,” says Howe. “We just didn’t know it was going to become a monsoon.” Faced with having to lay
off employees, Howe had to come up with another solution. He moved his salaried employees to hourly pay based on client billings. Howe continued providing benefits, including medical, dental, and a group life insurance plan. These two moves allowed him to cut his monthly payroll in half, ❚ see Survival on 13
and CEO of Quality Support Inc., a personnel, management, and logistics company in Landover, Md., estimates that half of his 100 employees are veterans. “In jobs where teamwork, discipline, leadership, and a positive attitude are needed, I lean toward a vet,” Gatewood said. There are financial advantages to hiring veterans as well. Companies can benefit from a federal government tax credit as high as $2,400 per veteran hired. In addition, veterans have valuable background and ❚ see Veterans on 15
Special thank you for Pat Reinhardt ENCINITAS — Since the beginning of this year, the Encinitas Chamber has been through a lot of changes and one thing is for sure, there is no way they could have made it through without the help and support of Pat Reinhardt. Reinhardt and her husband John own their own business, Reinhardt Insurance; however, she has always enjoyed working in the Visitor Center and volunteering her time with the Encinitas Chamber over the years. When the Chamber need-
ed the help the most, Reinhardt was there to fill in and find her way through to keep things running as smooth as possible. She not only helped out the Chamber to run the daily operations but she has also filled in and kept the Visitors Center operating as well. The Chamber is also proud to announce that as of July 15, Reinhardt is the new Visitors Center manager responsible, for overseeing the Visitor Center and its staff. She is excited to take on her next new challenge.
Encinitas Country Day Preschool Offering a Balanced Program for Your Child’s Complete Development • Full Montessori Preschool • Individualized Academics • Character Development • Hands-On Learning • Gymnastics • Music
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ENCINITAS FIRST • AUGUST 2009
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City plans annual LeucadiART Walk LEUCADIA — Leucadia 101 Main Street Association will present the fifth annual LeucadiART Walk from 10 a.m. 5 p.m. Aug. 30. This event features artists displaying their art in all media along the west side of Coast Highway 101 in Leucadia. This event is free and fun for the whole family. Leucadia art galleries and local artists will display their work during LeucadiART Walk. In addition there will be art demonstrations, live entertainment, children’s activities, and new for this year, a wine tasting area. Collectable walking maps will be available, listing participating galleries, art expositions and entertainment locations. There will be free shuttle bus service for the public to use along Coast Highway 101. In addition, the Coast
Cruiser Highway 101 shuttle bus will be free to the public for that day only. Participants are encouraged to use the Encinitas Civic Center and the Coaster Station parking lots, both located on Vulcan at D Street, where a shuttle bus stop will be located. Leucadia is known for its laid-back, eclectic beach town ambiance and diverse art culture, and this event will showcase both. For more LeucadiART Walk information, call (760) 4362320 or visit the Leucadia 101 Main Street Web site at www.leucadia101.com. The Leucadia Highway 101 Main Street Association is a nonprofit organization that formed in 2003 and is dedicated to the historic preservation and revitalization of Leucadia’s North Highway 101 Corridor.
Encinitas Ford open, business booming ENCINITAS — “There has been a false rumor the Encinitas Ford is closing, that is absolutely not true,” Encinitas Ford President MarkWheeler said. “The dealership is in very sound financial condition and maintains a long term lease on its facility. So rest assured that we are in business and intend to remain so for years to come.” Encinitas Ford serves the local Encinitas and surrounding communities for new Ford vehicle sales and
leasing, used vehicles, factory Ford parts, and Ford service. The dealership has been located on the corner of Encinitas Boulevard and El Camino Real since 1962. They invite everyone to test drive all the new Ford products, including the Fusion Hybrid, Mustang, Edge, and the all-new Ford F-150. For more information, visit www.encinitasford.com or call (760) 753-6286 or (800) 670-FORD.
National parks set to host free weekend COAST CITIES — Everyone is invited to national parks across the country for a free admission summer weekend. All 391 national parks will offer free admission Aug. 15 and Aug. 16. Many park partners, including tour operators, hotels, restaurants, and gift shops, will provide discounts and special promotions to sweeten the deal.Visit http://www.nps.gov/finda park/feefreeparks.htm for more information. Fees for activities such as camping, reservations, tours,
or concessions are not affected by the entrance fee waiver. “During these tough economic times, our national parks provide opportunities for affordable vacations for families,” said Secretary of the Interior Ken Salazar. “I encourage everyone to take advantage of these free admittance weekends.” “Most Americans live within a few hours’ drive of a national park, and free entrance weekends offer the perfect chance to visit an old ❚ see Parks on 15
Vertical Printing & Graphics proudly celebrates its sixth anniversary on July 1 at its current location 2240 Encinitas Blvd., Suite #F. Veritcal Printing & Graphics has been a part of the Encinitas Chamber since 2002. Pictured are Jose Valdez, Angel Haag, Zack Spencer, Laura Beukle of Vertical Printing & Graphics, Arnel Pablo of Vertical Printing & Graphics, Claudia Yates, Roger Zacharias and Sunshine Smith. Courtesy photo
Team takes business to the next level NORTH COUNTY — Chris Heller is no stranger to the local community. As a successful real estate magnate, “Heller the Home Seller” has been doing business throughout San Diego County from his Encinitas office for 23 years. The president of the Heller Real Estate Group decided to renew his membership with the Chamber of Commerce in order to increase his businesses networking opportunities and become more involved with the community. Through programs like monthly Sundowners, the chamber provides a perfect business-to-business platform. Other events that reach the broader community also give Heller the visibility necessary to stay competitive. Winning the “Rookie of the Year” award in 1989, Heller began his real estate career with distinction. By 1992, he was a graduate of the Realtor Institute, had increased sales productivity from 50 percent to 100 percent annually and had been selected for inclusion in “Who’s Who Among Rising Young Americans.” The Heller team is multi-faceted with client satisfaction as the ultimate goal. Heller specializes in short sales, REO properties, Builder Contingency programs, Builder Close-out program and Builder Trade-in Programs. To date, Heller has sold more than 2,300 homes, averaging more than 130 home sales consistently for each of the past 15 years, his sales totaling more than $300 million. This year alone, he’s sold 70 homes. Heller has been inducted into both Prudential’s Hall Of Fame and Mike Ferry’s Superstar Hall Of Fame. Heller attributes his success in today’s fiercely competitive marketplace to his unique “team partnership” concept and providing first-class service.
Chris Heller, known as “Heller the Home Seller,” has been doing business locally for 23 years. Courtesy photo
Heller and his four children, Alexandra, Sophia, Nicholas and Olivia, reside in Encinitas. Heller is a longstanding member of the Tri-City Hospital Foundation and a member of the board of directors of the Boys & Girls Club of Carlsbad. Heller also sponsors the sports calendar for La Costa Canyon High School. Heller Real Estate Group is located at171 Saxony Road in Encinitas. Visit www.thehellerteam.com or call (760) 632-8408 for details.
Local chambers provide novel Tropical Trackside networking, business solutions Party set at races DEL MAR — There will be a Tropical Trackside Party beginning at 12:30 p.m. Aug. 22 at the Del Mar Thoroughbred Club VIP tent area. The event is hosted by the Boys & Girls Clubs of San Dieguito and will benefit the 25,000 local youth the organization serves. There will be private betting windows and TVs at the private trackside tent
and free VIP parking through the Solana Gate. Guests are asked to come in their favorite tropical casual attire. There will also be a silent auction, raffle and a chance to crown the winner of a race on the day of the event. To purchase tickets, visit www.PositivePlaceSD.org or contact Annie Garcia at (858) 793-7345 or AGarcia@Positive PlaceSD.org.
FROM WWW.USCHAMBER.COM
While Congress continues to grapple over education and health care, local chambers of commerce and their members are leading a quiet revolution that is changing the way small companies buy health insurance and prepare the future workforce. Businesses team up for health care Chambers of commerce in Lubbock, Texas, and in Sheridan and Gillette, Wyo., have discovered a way to make health insurance more affordable — giving small firms the kind of group purchasing power long enjoyed by large companies. The Sheridan chamber joined forces with the Gillette chamber in July 2007 to create a health insurance pool for its members. Since then, 300 of the approximately 1,200 members of the two chambers have signed up. The chambers expect that number to double this year, and four other area
chambers are considering joining the plan. “We can show growth, which is the only leverage you have in dealing with the insurance industry,” says Sheridan County Chamber of Commerce Executive Director Janelle Martinsen. “The more we grow, the more underwriters will want to talk to us.” Under the Wyoming plan, the chambers function as the insurance company, with an outside underwriter and consultant. They offer seven plans and require that 75 percent of a company’s employees participate, with employers paying at least 50 percent of the employees’ premiums. Rates range from $100 to $600 per employee per year. “We’re not the cheapest, but we’re far from the most expensive,” Martinsen says. “This system also provides a bit of predictability for employers.” Benefits consultant Brad Johnson with Covenant Insurance Group Inc. estimates that employers in ❚
see Chambers on 13
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ENCINITAS FIRST • AUGUST 2009
ENCINITAS FIRST • AUGUST 2009
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At right, Encinitas Deputy Mayor Dan Dalager, right, joined 300 community members, patients, friends, fellow physicians and wellwishers June 27 at the retirement celebration and tribute for Dr. Dwight Cook, who has decided to retire at 81. Representatives from the city of Encinitas, city of Solana Beach, city of Carlsbad, County Supervisor Pam SlaterPrice’s office and Congressman Brian Bilbray’s office were on hand with proclamations and tributes for the longtime physician who helped to pioneer health care in North County starting in the late 1950s. In 1959, Cook joined fellow physician, Charlie Clark, in a family practice, on 2nd Street in Encinitas. In 1963, Cook, Clark and Ron Summers spearheaded construction of what was then Encinitas Convalescent Hospital (later shortened to Encinitas Hospital, purchased by Scripps Health in 1978). Cook has cared for tens of thousands of North County patients – some spanning four generations of the same family. He is the last of the three hospital co-founders to retire, giving him time to spend with wife Sandy and pursue tennis, deep sea and fly fishing, backpacking and flying airplanes. Courtesy photo
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of Ceremonies Mark Allyn, 2002 presiPAST Master dent, introduced past presidents of Encinitas Pete Fitzpatrick, 1970; Bill Berrie, 1981; Rich Houk, 1984; Verne Scholl, 1985; Ralph ROTARIAN Rotary 1986; Bill Dean, 1990; Dennis Cook, 1991; Bob Meye,r 1992; Tony Hutchinson, 1993; Peter PRESIDENTS Stone, de Francesca, 1994; Jerry Marizoni, 1995; Dick 1998; Kevin Forrester, 2000; Carolyn HONORED Stevens, Cope, 2001; Paul Pierce, 2004; Norm Nyberg, 2005; John Osborne, 2006; Adam Rosenberg, 2007; and Kristin Gaspar, 2008, as they were honored at the 70th anniversary celebration of the Encinitas Rotary Club. Courtesy photo
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JULY WINNERS
The winning July artists featured at the Off Track Gallery, 500 Second Street, include from left, Marianne Endiss, with “Jacaranda Tree,” Josephina DiSalvo with photograph “Pylons,” Monique Cox with her watercolor “Cannas” and EJ Brennan’s scratchboard “Irishers.” For more information, call (760) 942-3636 or visit www.offtrackgallery.com. Courtesy photo
TweetPhoto continued from 4 site. “Everyone has a cell phone. Every phone has a camera and every picture tells a story,” said
Rumford. “With TweetPhoto, we’ve made it easy to share those stories and interact with friends through commenting, voting and sharing. E-mail a photo to our site, and
TweetPhoto automatically posts it on Twitter, Facebook and other social media sites. Sharing photos with friends and followers has never been easier.”
10
ENCINITAS FIRST • AUGUST 2009
Leucadia 101 featured member
Gathered to celebrate the grand reopening of Sunshine Gardens, after renovations from rain and flood damage, include, from left, Cathie Delessio, Chris Klein, Chamber Ambassador Suzanne Perez, Christy Olson, Ambassador Jose Valdez, Kathie Omundson, Rogelio Calderon, Howard Vieweg, Travis Martin, Karen England, Ron (Rusty) Martin and his son Bailey, Carson Martin, Chamber Ambassadors Sunshine Smith and Kathy Zacharias, Chamber member Pat Reinhardt and Chamber Ambassador Genevieve Wing. Courtesy photo
Chamber targets federal paid leave mandate FROM WWW.USCHAMBER.COM
Small businesses will face a new federal mandate of unprecedented scope if a bill requiring employers to provide annual paid sick leave passes Congress and is signed into law, according to Victoria Lipnic, former assistant secretary of Labor for Employment Standards in the Bush administration. Lipnic, who testified on behalf of the U.S. Chamber
before a House subcommittee on June 11, said that the bill, known as the Healthy Families Act, would hit small companies at a “time of severe economic distress when businesses are doing everything they can to preserve jobs.” Furthermore, Lipnic suggested that the bill is unnecessary. She pointed to a February 2009 report by the U.S. Bureau of Labor Statistics that found that 83 percent of work-
ers in the private sector have access to some form of leave for illness. “Employers provide leave benefits as a recruiting and retention tool, as a market differentiator, and as part of a total compensation/total rewards package,” Lipnic said. “Under (this bill), employers who are already providing these benefits would be subject to a new regulatory regime, additional compli-
ance and record keeping costs, and litigation for alleged violations of the law.” The bill would require employers with 15 or more employees to provide up to seven days of annual paid sick leave for full-time and parttime workers to take care of themselves, family members, or anyone else whose close association with the employees is the equivalent of a family relationship. Leave would
also be available for reasons related to domestic violence. Workers would earn one hour of leave for every 30 hours worked, up to a max of 56 hours per year. Lipnic also pointed out several ambiguities and inconsistencies within the bill, including which “family relationships” would be covered and how the provisions would be reconciled with existing leave legislation.
What exactly does it mean to ‘Buy Local E’? ENCINITAS — We know what these words are, but do we really know what they mean? What they mean is if we “buy locally” it is greater commerce for Encinitas stores, more jobs for Encinitas citizens and more services provided for Encinitas residents. What the words signify is helping and supporting each other and building a strong sense of community through tough economic times.
Leucadia 101 is taking a leadership role in partnership with the city of Encinitas and other business and community groups in Encinitas by encouraging a buy local ethic. The consumer has the right to spend their hard earned dollar anywhere they please to do so, so why buy locally? We think Encinitas merchants offer an incredibly diverse and quality range of prod-
Farmers Market
Visit the Leucadia Farmers Market every Sunday from 10 a.m. to 2 p.m. at Paul Ecke Elementary School, corner of Union Street and Vulcan Avenue. The Leucadia Farmers Market has more than 40 vendors carrying produce, many organic; flowers and plants; specialty foods; arts and crafts and so much more. Proceeds benefit Paul Ecke Central PTA and Leucadia 101 Main Street Association.
ucts and services and that when made aware of the above and the benefits of buying locally, more and more residents will make the smart choice and buy locally. How can your business get involved? It’s easy, simply visit www.buylocale.org and you will find a simple form to fill out online and list your store’s special offer
to Encinitas shoppers. It takes less than five minutes and is free of charge to market your business. Our near-term goal is to have 100 Encinitas stores listed. When a local mentions the buy local program or presents a buy local card they are rewarded with the offer presented by your store. Buy Local E signs, window stickers, and cards to
Community Resource Center celebrates 30 years of service ENCINITAS — Community Resource Center, or CRC, will be celebrating 30 years of service to the community at its annual gala on Sept. 26, at the Del Mar Fairgrounds. This year’s event will include an auction, dinner, live music, program, and dancing.
Organizers hope to raise more than $150,000 in vital funding for CRC programs that mean safety, stability, and a path to self-sufficiency to more than 7,500 people in the community every year. Abused women and children come to Carol’s House for emergency shelter and start
E Street Café brings music to art stroll ENCINITAS — Beginning with an opening reception at 5 p.m. Aug. 5, E Street Cafe presents a collection of works from three local artists swimming the waters of both visual and musical art, throughout the month of August. The café, at 128 W. E Street, has invited jazz vibraphonist Dave Pike to
hang examples of a style he has dubbed “Visual Bebop!” Featured along Pike’s work will be abstract pieces from the “Nebula Series” of local artist and 101 Artists’ Colony board membe, A. Paul Bergen. Additionally, longtime local artist and illustrator Bob Hord will be bringing a surprise selection from his varied works to the
support the effort are all available free of charge, and we have posters and window clings for merchants at the Leucadia 101 office. There are also discount cards and bumper stickers for shoppers, or contact the Encinitas Chamber of Commerce at (760) 7536041 for a free supply of these materials.
Café. The event will coincide with the Encinitas “Summertime Art Stroll” from 5 to 8 p.m. The August art walk will feature 14 local galleries and studios opening up their doors, all within walking distance, stretching from Rhino Art southward to Univ at 1053-B, S. Coast Highway 101 and beyond. The art stroll is a
continuing series that takes place on the first Wednesday of each month. Maps are available at the Downtown Encinitas Merchants Association office at 818 S. Coast Highway 101, Rhino Art at 97 N. Coast Highway 101, E Street Café at 128 W. E Street, and the First Street Gallery at 820 S. Coast Highway 101.
new lives through CRC Comprehensive Domestic Violence Services. Local households in crisis are connected to critical resources through CRC Hunger and Homelessness Prevention Services. As the primary provider of social services in the North County coastal region, CRC has had a 150 percent increase in demand for services in the past year, amid dramatic state and federal budget cuts. “Now, more than ever, we need your support,” said Laurin Pause, executive director of CRC. Special guests confirmed so far for this event include past CRC Gala Honorees, Paul Ecke III, Julie Hampton, Lizbeth Ecke, David Meyer, and Peder and Julie Norby. Also confirmed to attend is Mayor Maggie Houlihan of Encinitas. Pam Slater-Price of ❚
see Center on 15
ENCINITAS — Barry and Leela Patel have managed the hotel at 410 N. Coast Highway 101 since 1988, and it has been in their family for years while going through many changes. It started as the Garden Inn. Soon a pool and illuminated signage were added, then it was renamed in 1991 to the Friendship Inn and won the Inn of the Year Award. In 1995, it became the Econo Lodge and won the Platinum Award from Choice Hotels. Come experience the award-winning hotel’s newly renovated spacious rooms equipped with microwave, refrigerator, granite vanities and much more in every room. Experience friendly customer service and relaxing accommodations at special rates — just ask for the Leucadia 101 Main Street rate (available to members and their family and friends). For reservations, call (800) 5676362 or visit econolodgeencinitas.net.
Iconic art to show at Phleger ENCINITAS — “Bars, Women and Fast Food” is the title of artist Raul Guerrero’s new show opening at the Eric Phleger Gallery, 828 N. Coast Highway 101, Aug. 7 through Sept. 12, with an opening reception from 6 to 9 p.m. Aug. 7. For almost a decade artist Raul Guerrero has been creating a body of work that examines the culture of California, Southern California in particular. His most recent body of work juxtaposes three of the salient, visual and metaphorical icons of the Southern California social fabric: bars, women and fast food. The history of California and its neighbor to the south has always fascinated Guerrero who was educated at the Chouinard School, and is currently a professor of art at UCSD. For young Americans, the journey to Tijuana was a rite of passage in which bars, women and fast food played a major role. At first the paintings may appear humorous and familiar, but as the viewer look closer a less innocent undercurrent is revealed. Women and paintings of ❚
see Art on 13
ENCINITAS FIRST • AUGUST 2009
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Library Starting off on the right foot Museum to host Lima Bean Festival offers free important for business remote access FROM WWW.USCHAMBER.COM
If you’re a small business owner conducting market research, a wouldbe-entrepreneur, business school student or simply like keeping tabs on the economy and Wall Street, San Diego County Library’s business databases are just a few quick and easy key strokes away using your home computer. The library’s Research Resources page can be reached through the library’s Web site at www.sdcl.org. Look for the link to Research Resources. Scroll down the page until you reach the heading Business & Investing. Here you’ve hit the proverbial jackpot when it comes to finding timely, up-to-date business information. With your library card number and PIN you’ll enjoy access to Business & Company Resource Center, Morningstar Investment Research Center, and Reference USA. Business & Company Resource Center provides in-depth company information including financial reports, earnings estimates, market share data, company histories, industry overviews, and articles and press releases. Data and reports are drawn from a variety of sources including American Wholesalers and Distribution Directory, Business Rankings Annual, Brands and Their Companies, Encyclopedia of Emerging Industries, and Market Share Reporter to name a few. Find comprehensive information on thousands of stocks, mutual funds, ETFs and industry overviews using Morningstar Investment Research Center. Link to stock and fund recommendations, analyst reports and Morningstar ratings. Reference USA is a powerful tool ideal for locating information for both local and national companies, their competitors, directory listings of corporate officers and locations. Comprehensive reports identify business and industry profiles, business demographics, company news and stock date, historical data, various filings, competitors’ reports and brand and product information. If you need assistance, feel free to phone the Encinitas Community Library at (760) 753-7376 or come into the library for in-person guidance.
When the shoe repair market soured, Ray Margiano started a specialty retail franchise offering custom shoes and orthotics. Ray Margiano brushed the dust of the corporate world off his shoes in the 1980s and never looked back. His ability to see the next trend in footwear led him to create a shoe repair franchise and later a specialty retail franchise selling custom orthotics, shoes and supports. Margiano started HeelQuik, a retail shoe repair shop, in 1984 and opened stores in Atlanta, Boston, and New York City within a year and a half. When he couldn’t raise money to open additional stores, he turned to franchising. “I didn’t even have enough money to hire a lawyer to draw up the disclosure documents,” Margiano quips. He researched and drafted the documents himself, and HeelQuik franchises took off, eventually growing to more
than 700 stores in 34 countries. The company, however, ran into challenges presented by the global economy. When the U.S. dollar became strong, few people in international markets could afford to buy Margiano’s repair equipment. In addition, inexpensive shoes from China and other Asian markets made it more economical for consumers to buy new shoes from those countries, instead of repairing old ones. Margiano eventually sold HeelQuik to franchise owners and set his sights on a new product-medical and comfort shoes. With 30 percent of the people in the United States reporting some sort of foot issue or problem, Margiano saw an opportunity and started the Foot Solutions franchise. All the stores have a certified pedorthist on staff and electronically map customers’ feet. “We offer a range of shoes shaped to individual feet and a specialized range of custom orthotic or premade inserts for
foot support. The ‘wow’ factor is immediate.” Margiano’s wow factor was the difference in his customer base. The average customer at a HeelQuik spent $9. The average customer — a woman 40 or older — at Foot Solutions spends $200 to $300 on products including inserts, sandals, and running shoes. Moreover, the startup costs for a HeelQuik franchise owner were $40,000 versus $200,000 for Foot Solutions, making the business much more profitable, Margiano says. The company now has more than 250 stores in 13 countries with plans to open 40 new stores each year. Margiano warns that operating internationally comes with its own set of challenges. For example, in many Middle Eastern countries, Margiano does not use pigskin, a cultural taboo. Taxes can also be an issue. In India, a 45 percent tax rate exists on some imports, so Margiano turns to local suppliers to create shoes there.
Weekend Cruiser brings 101 to beach visitors ENCINITAS — Residents and visitors are invited to cruise along Coast Highway 101 this summer from Leucadia through downtown Encinitas and Cardiff-by-the Sea in the new Coast Cruiser pilot shuttle bus service in Encinitas. This 14-week pilot shuttle service began June 6 and runs through Labor Day, Sept. 7, every weekend both Saturdays and Sundays from 11 a.m. to 9 p.m. There are 11 designated stops along the route. The cost for the shuttle is $1 each way or weekend passes may be
purchased for $5. Passes can be purchased on the shuttle or in advance at the Leucadia 101 Main Street office, 386 N. Coast Highway 101; the Downtown Encinitas Main Street office, 818 S. Coast Highway 101; or the Cardiff 101 Chamber office, 124 Aberdeen in Cardiff. Maps detailing the stops and schedule will be available at many Highway 101 locations and on the shuttle. Bull Taco in the San Elijo campground, JamRoc101 Caribbean Grill, Bamboo 2 U and Tikis Too, Queen Eileen’s, and
are requested to arrive no later than 6 p.m. Poets under the age of 18 will need a parent or guardian to sign a release. Poets wishing to enter need three original poems
MARY PURVIANCE Senior Vice President/Manager welcomes to the Encinitas Banking Center
JOAN FAUST Vice President/Assistant Manager
Moonlight Beach Snack Shop are offering discounts or special offers to customers showing their current or future weekend pass. The shuttle is intended to promote movement between all three coastal communities without creating traffic congestion. This bus selected is operated by Wherever Shuttle and runs on bio-fuel that has been converted from used vegetable oil. It is an extension of the city of Encinitas’ Greening our Community efforts. To learn more, visit www.leucadia101.com.
La Paloma 2009 Summer Poetry Slam to be a literary hit ENCINITAS — Full Moon Poets presents the La Paloma 2009 Summer Poetry Slam at 7 p.m Aug. 6. Admission is free. The competition is calling for participants. Poets
ENCINITAS — The San Dieguito Heritage Museum is organizing a fundraising event to celebrate North County’s lima bean heritage, the Lima Bean Festival. The event will be held Sept. 25 through Sept. 27. The event will take place at the San Dieguito Heritage Museum, 450 Quail Gardens Drive, Encinitas. On Sept. 25, there will be a Lima Bean Talent Show and Tequila Tasting featuring El Duende Tequila. On Sept. 26, there will be a Lima Bean Cook Off Challenge, Lima Bean Green Fashion Show, Lima Bean Poker, a Craft Fair and Kids Lima Bean Games. On Sept. 27, there will be a Lima Bean Senior Follies and a good Old Fashioned Picnic Lunch. Lima beans were grown along the coast of Del Mar, Solana Beach and Encinitas. In the 1920s, more than 1,000 acres of lima bean plants covered the San Dieguito area and points north. Lima beans require no extra irrigation. The museum is looking for sponsors for the event and contestants for the fashion show and lima bean cook off challenge. For more details and entry forms, e-mail Evelyn Wiedner at limabeanevent@hotmail.com, or call the museum at (760) 632-9711.
that do not exceed three minutes each, and are encouraged to practice with a stopwatch. All entrants will put their name in the ❚
see Poetry on 13
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ENCINITAS
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ENCINITAS FIRST • AUGUST 2009
New salon offers great style and service Christmas coming early for local families in need ENCINITAS — Just off the beaten path of Coast Highway 101 in downtown Encinitas nestled along Second Street between D and E streets is Violet Salon. After opening its doors in February, the salon has been a bustling center of activity. Owner April Britton named the boutique salon after her youngest daughter. “I love my little salon. It has a great feeling,” Britton said. Keeping the space small lends an intimate feeling and allows Britton to give personalized service to her clients. “People love the intimate and unique environment,” she said. “The decor is mostly from thrift stores. My own home has many vintage pieces and my salon is the same. It gives the space its character.” Jeri Robinson joins Britton in specialized cuts and color. They have a combined experience of 28 years styling hair. Business is so good, in fact, that Britton is looking to add another stylist to the roster. “Once the sign went up, people started coming in,” she said. “Not to toot our own
April Britton, owner of the Violet Salon. Courtesy photo
horns, but we are not only talented but also have great customer service. I like to make everyone feel special and, of course, look amazing,” Britton said. Britton joined the Chamber of Commerce in order to learn more about the community she is serv-
ing. As a Carlsbad resident, she said it was important to get connected as soon as possible. “I’m excited about the ribbon-cutting ceremony that the chamber is doing here,” she said. As one of the many benefits of chamber membership,
Violet Salon will enjoy the camaraderie of other businesses in the area through events like the ribbon-cutting ceremony and Sundowners. Britton said the ambience of the area was one of the main reasons she chose the location. “Violet Salon fits in well with the small town vibe.” Violet Salon is located at 520 Second Street. Call (760) 634-6634 for more information.
ENCINITAS — It’s time for Christmas in July at the Assistance League Rancho San Dieguito upscale resale shop Fabulous Finds,1542 Encinitas Blvd., with families in need as the benefactors of the annual promotion. Christmas in July turns the store where all merchandise for sale is donated and refurbished, into a winter wonderland full of Christmas ornaments, decorations, trees, collectibles, glassware, and other holiday decor. Upcoming programs supported by the store include Chapters for Children to be held Aug. 8 and Aug. 9 at Camp Pendleton providing back to school clothes for active, enlisted military personnel’s children. Fabulous Finds is 100 percent volunteer-staffed and the proceeds from funding stays in the local communities that the chapter serves. The chapter has provided 22,500 hours of community service annually in local coastal communities. As members of the Encinitas Chamber of Commerce, the volunteers of Assistance League are dedi-
cated to ongoing support and long-term presence in the local communities they serve. Through a commitment of hands-on action, the programs of Assistance League touch the lives of more than 1.2 million children, seniors, families and others in need. The chapter appreciates the generous financial support of donors. All donations are taxdeductible and gratefully appreciated. For more information about Assistance League philanthropic programs or membership, visit Fabulous Finds or call (760) 634-1091. Donations are accepted during the hours of operation from 11 a.m. to 5 p.m. Monday through Saturday. Assistance League of Rancho San Dieguito is the 100th chapter of National Assistance League. It is a national nonprofit, all volunteer philanthropic organization dedicated to serving the needs of families in the North County. For details, visit www.alrsd.org. Donations of clothes, furniture, books and home décor are gratefully accepted during store hours.
ENCINITAS FIRST • AUGUST 2009
Ambassadors continued from 1 the right people connect to who can help them the most in doing business in this area. “We’re small business people too, so we want to make connections with people as well,” Genevieve Wing said. “It makes our jobs more enjoyable, the more people we know and interact with — then you get invited to other social business events and things that are going on in the community that you might not otherwise know. “ The ambassadors don’t do this just out of the goodness of their hearts — after all it is a volunteer position. Many are motivated by selfinterest. “I became an
Survival continued from 6 and so far he has not had to lay off anyone. Recently, an employee told Howe about a “reduced wages” program run by the Virginia Employment Commission that enables employees to draw partial
Poetry continued from 11 “ol’ popcorn bucket” and the first 18 pulled will be the lineup for the night. At the slam, there are three elimination rounds.
Art continued from 10 women took on a special importance inside the bars of the west. They lured customers to stay a while longer, have another libation and forget their worries. Guerrero thinks of bars as temples of contemporary California society which
Chambers continued from 7 the Wyoming plan have saved 15 percent to 30 percent in the first year. That’s in a state facing annual increases of 12 percent to 14 percent each year, according to Johnson. Since teaming up with Covenant Health System two years ago to start a health plan, the Lubbock Chamber of Commerce in Texas has seen its membership grow up to 70 percent — growth that Lubbock Chamber President Eddie McBride attributes to the health plan’s popularity among small businesses. The Lubbock plan, which offers four types of coverage, now covers more than 10,000 chamber members, their employees, and family members. Before signing up for the plan, 20 percent of those members had no insurance at all, McBride points out. “Our plan compares well with other options,” he said, noting that the typical savings for a 15employee business was $12,000 in 2007. “The long pole in the tent is to find an insurance provider, but ours was ready made.” He adds,
ambassador shortly after starting my business two years ago,” said Jeff Bibler of Better Report Card Tutors. “I joined the chamber because I wanted to meet new business people who could connect me with families in the area who might need inhome tutoring for their kids. As an ambassador I knew there’d be numerous opportunities to meet new people and welcome new businesses to the neighborhood.” David Lam, who is sort of the ambassador’s ambassador, said the most difficult part is “accommodating everyone’s schedule, businesses have different priorities now than they did a year ago, so being flexible is necessary; we need to run our
businesses as well.” Though there are exceptions to every rule. Claudia Yates of Get Fit SD said, “I’ve been a member for about a year. I immediately joined because I like giving back to the community as well, giving back to the people and really getting to know people.” Haag followed that up with, “I get to serve my business and help myself out, but I’m always thinking, ‘Who can I connect them with?’ when I meet someone new.” Despite the difficulties, Lam said, “We’re always looking for new ambassadors. We think it’s a great way to get into the mix and meet a lot of people in a short amount of time.”
unemployment benefits while staying on the job. Four of Howe’s employees participate in the program, which “bridges some of their pay to prevent them from becoming a complete burden on the Virginia unemployment system,” Howe explains. “It’s not gaining us any money; it
just keeps our team together.” For now, Howe says that things “have not gotten any worse, but they aren’t getting any better.” If the situation doesn’t improve in the next three to four months, he may have to revisit the decision on whether to lay off employees.
There will be 18 poets for the first round, 10 poets for the second round, and the top three go on the final round with cash prizes for the winners. Judges are picked from the audience and will judge 50 percent on content and 50
percent on performance. No recorded music, costumes or props will be allowed. The three-minute time limit is strictly enforced. For more information on the Summer Poetry Slam, visit www.fullmoonpoets.org.
become like the church where people go to meditate and reflect. Fast food, ubiquitous throughout the landscape of the Southwest, is representative in the sense that we are what we eat. Humorous, reflective and iconic, images of fast food appear throughout this body of work. “Bars, Women and Fast Food” is an
attempt by the artist to bridge cultures and time in order to present a more graphic and poignant picture of the culture of California. Come view Raul Guerrero’s recent paintings at the Eric Phleger Gallery. Contact the gallery at (760) 436-1440 to schedule an appointment.
“Other Texas chambers are trying to create their own health co-ops, but they are struggling to find an insurance provider.” Businesses invest in tomorrow’s workforce Dean Craig, president of Personnel Source, a human resources consulting firm in Salem, Ore., conducts mock interviews with students at Sprague High School as part of the Salem and Keizer chambers of commerce Ready to Learn-Ready to Work program. The chambers of commerce in Salem and Keizer, Ore., and their members are working to ensure that area employers have qualified employees in the future. The two chambers have partnered with the Salem-Keizer School District as well as with E3: Employers for Education Excellence to create the Ready to LearnReady to Work initiative. “Our goal is to prepare the workforce of tomorrow to become ready-to-work adults,” said Cori Clausen, director of workforce development for the Salem and Keizer chambers. “Ready to Learn-Ready to Work has provided a means for our
chambers and local employers to be engaged in a meaningful way in helping prepare our youth for success in the workplace and college.” Ready to Learn-Ready to Work has matched more than 150 local businesses, nonprofits, and state agencies with high school students to prepare them for the workplace. The initiative includes job shadowing, career mentoring, workplace tours, classroom presentations, meeting with local business leaders, and learning firsthand about various careers. Business leaders teach students about the types of skills that are valuable in the workplace including problem solving, communications, teamwork, a strong work ethic, and appropriate behavior. Since its launch in January 2007, 5,000 students in nine high schools have participated in the program, and the local business community has volunteered 780 hours. In addition, 166 career-related guest speakers have been invited into classrooms, and five internships have been placed. Visit www.workandlearnnow.com/.
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Dog Days of Summer fest coming up in Cardiff CARDIFF-BY-THE-SEA — The Cardiff 101 Chamber is gearing up for its fourth annual Dog Days of Summer street fair for dogs and dog-lovers from 10 a.m. to 3 p.m. Aug. 8 at Aberdeen Drive and Newcastle Avenue. Visitors can enter their dog in a contest for the Cutest Puppy, Best-Dressed Dog, Best Kisser or Dog/Owner Look-alike. “They say every dog has his day, and this year it’s Aug. 8,” said event co-chairwoman Debbie Mitchell. “The entire canine community comes together for contests, games, raffles, vendors, and, of course, food from our local merchants. It’s a great way to see old friends and make new ones of the two- and four-legged variety.” The Purina Rescue to Rally Pro Plan Ambassador Program is set to roll into town to join the event. Rally to Rescue focuses on the support of smaller pet rescue organizations that may often be overlooked by potential donors and adopters due to their more limited fundraising and marketing capabilities. Their nationwide efforts to raise awareness for pet rescue causes will have a positive impact on rescue organizations, big and
Nellie Kratzer’s dog, Olivo, shows her skills on the teetertotter obstacle at the last year’s Dog Days of Summer event. The Cardiff 101 Chamber event drew a crowd of approximately 3000 canine and human attendees. Courtesy photo
small. Both the San Diego Humane Society Mobile Adoption Unit and the County Animal Services rabies vaccination, license and microchip clinic will also be in attendance. A mobile pet grooming service will be on hand, along with a special performance by celebrity dog trainer Melissa Heeter and the Purina Incredible Dog Team. Highlights of this year’s Dog Days of Summer event include an obstacle course sponsored by K-9 Connection, a Kid Zone with kiwi jump and treasure hunt, silent auction, raffle drawings and vendor booths.
There will be music and performances throughout the day by Circus Mafia. According to Dog Days of Summer co-chairman Brad Maassen, new to this year’s event is The Blessing of the Dogs by Drupon Samten Rinpoche of the Tibetan Meditation Center of Escondido. Admission to the event is free and proceeds benefit local animal charities and the Cardiff 101 Chamber, which sponsors other community events throughout the year. The first 500 attendees will each receive Wag Bags full of canine goodies. For more details, visit www.cardiffdogdaysofsummer.com.
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ENCINITAS FIRST • AUGUST 2009
July Sundowner full of fun, new faces CEO continued from 1 going to take any crap from anybody.” Several potential members said they were not deterred by the chamber’s past difficulties. Dana Armstead of Advanced Dermatology and Cosmetic Surgery said she was interested in joining but wanted to make sure the organization was a good fit. “It looks like I got here at a good time,” she said. “They seem like they’re moving forward.” Dr. Jim Von Hipple of Spartan Chiropractic echoed Armstead’s sentiments. “Onward and upward,” he said.
New Chamber of Commerce CEO Marshall Weinreb joins new business owner Cindy Bendle, Certified Transmissions; Al Delino, Al Delino Designs; and Greg Petree, North Coast Health Center at the July Sundowner.
Robin Tarr of the Jonathon Tarr Foundation and Esther Crumpler, Wealth Management Associates, Inc. enjoy the July 21 Chamber of Commerce Sundowner.
Jim Karnik, of Jim Karnik Photography & Video; Mayor Maggie Houlihan; and David Boylan, president of Artichoke Creative mingle at the July 21 Chamber of Commerce Sundowner.
Brent Ringoot of Prudential Realty enjoys the delectable Caribbean food served by Denise Hardman, Liberty Mutual and Tina DaCosta, Jamroc restaurant owner.
Soon to be members of the Chamber of Commerce Ted Caligiuri, Coldwell Banker Commercial; Robert Ryan, Online Clean Energy; and Chari and Joseph Garrie, Joseph Garrie Real Estate enjoy the July Sundowner.
The next Encinitas Chamber of Commerce
Sundowner
Aug. 18 5:30 to 7:30 p.m. 3535 Manchester Avenue in Cardiff
Left, two potential Chamber of Commerce members, Dr. Jim Von Hipple, DC of Spartan Chiropractic and Dana Armstead of Advanced Dermatology and Cosmetic Surgery, check out the scene at the mixer. Right, Chamber of Commerce Ambassador Vanessa Keller, Comerica Bank, joins potential member Dave Edmiston, M.D.
ENCINITAS FIRST • AUGUST 2009
Center
More than 200 groups, businesses and organizations continued from 10 support this charity through the County of San Diego community service, and Board of Supervisors is the thousands of individual volhonorary chair of this year’s unteers are a core part of its programs. The CRC Gala will CRC Gala.
Orchids continued from 2 goal is to have a storefront in downtown Encinitas,” he said. After painting orchids for several years Doerfler said it was time to work with the actual subject matter.
Parks continued from 7 favorite or to discover and explore a new place,” said Dan Wenk, acting director of the National Park Service. There are 147 national parks that normally charge entrance fees ranging from
Garrick continued from 2
continued from 3 delicious sample size offerings from 34 restaurants in downtown Encinitas. The event is one of the largest and most successful events of its kind in San Diego County, and takes place only once a year. The night will feature music in six different locations on Highway 101. The event has limited capacity, and demand for tickets never fails to exceed the 1,000 sold.
Green continued from 3 city will continue to be a catalyst for sustainability throughout the region,” said Patrick Murphy, planning and building director for the city of Encinitas. As a key ingredient of the collaboration with Encinitas, SDG&E will assist in the implementation of their energy-efficiency and financing programs. On-Bill Financing and rebate and incentive programs will be the driving economic force behind the community’s adoption of the energy-efficiency policies and integrating
Veterans
continued from 6 His attention to detail every Sunday from 10 a.m. and nuances is sure to have a positive impact on the business climate. Be sure to check out Doerfler’s amazing floral creations at www.encinitas orchids.com or at the Leucadia Farmer’s Market
to 2 p.m. at Paul Ecke Elementary school. His artwork is also on display at painterofparadise.com. For more information about Encinitas Orchids, visit encinitasorchids.com or call (760) 533-0991.
$3 to $25. But here’s a tip — 244 national parks do not charge entrance fees, so you can plan inexpensive visits year round. To plan your national park adventure, visit www.nps.gov, and mark your calendar for the next fee-free weekend, Aug. 15
and Aug. 16. For a list of family fun activities this summer, visit www.nps.gov/ pub_aff/parks2009/index.ht m or take a look at the weekly feature “Experience America’s Best Idea This Summer: National Park Getaways” at nps.gov/ getaways.
to help hospital officials navigate the bureaucratic maze of state agencies. Our efforts paid off and North County residents can rest easier knowing that Tri-City Medical Center will be in service for many years to come.
Affie Malekimojarab, and Blake Starkey met with everyone on my behalf. I am honored to serve North County San Diego and look forward to returning home once budget Community Spotlight solutions are finalized. The Angel’s Depot The California budget Victory for Tri-City! In June, I was pleased to issue is having an impact on hear that the Office of some of the state’s most vulStatewide Health Planning nerable citizens. Times like and Development reclassi- these cause us to consider fied Tri-City Medical Center how we can help people in as "Structural Performance need, such as donating food Category 2." Prior to this rul- to food banks. With organizaing, the hospital was in dan- tions such as the Angel’s ger of closing due to the cost- Depot in Vista experiencing ly upgrades needed to change higher than average demand its structural performance for food and services during category. Earlier this year, I this difficult economic time, authored Assembly Bill 411 we have the opportunity to that would have granted a examine ways to assist them compliance extension to the serve others. In only 33 hospital and was also pleased months of operation, The
MainStreet
Retirement
include tributes to those supporters who have been cru- continued from 3 cial to the success of CRC over year. You can also make a the years. For event informamatching contribution of up tion or to RSVP, contact Suzie to 3 percent to yourself. Colby at scolby@crcncc.org or call (760) 230-6305.
security clearances that are attractive to many employers, including government contractors, security, and technology companies, according to Ted Daywalt of VetJobs.com, an Internet job
Trip continued from 5
whole food carrot cake and pre-cut portions for the trip. Prepare lettuce roll ups, fill with diced lean chicken and spices. Prepare your favorite oatmeal cookies. Take plenty of water Lastly, make sure you refill your cooler with fresh Angel’s Depot has provided ice every four hours. more than 16,685 food boxes, free of charge, to local seniors Snacks for the plane in need. Angel’s Depot was ride able to serve 350,406 senior Before you go, estimate meals using 367,072 pounds the total time you will be travof food from the food boxes. eling from the time you leave In many cases, this commu- your home to the time you nity endeavor has been the lifeline for many struggling seniors. Many more are in need as a result of higher continued from 2 food prices and increased living expenses at a time credit to operate; hence, the shelves at food banks quickly doors close, and I put six become bare. In this time of families on unemployment. crisis, we can lend a hand to As Congress and the organizations like Angel’s administration work to craft Depot by helping them an economic stimulus packrestock their shelves. For the age, they must be sure to price of a movie, soda and popcorn, you can sponsor a needy senior’s food box. To learn more about The Angel’s Depot program, visit www.theanglesdepot.org or call (760) 599-7093 to find out how you can help.
Business
Tickets are available beginning Aug. 6 on a first-come, first-served basis. They may be purchased using cash, check, or Visa/MasterCard, and are available online at www.encinitas101.com, or in person at the DEMA office located at 818 S. Coast Highway 101. In the event that you are unable to get a ticket, it is still a great night to be in downtown Encinitas and to mingle with friends. There will be live musical performances at
several locations along Highway 101, and most of the restaurants will be serving full meals as well. The restaurants will begin sampling food at 6 p.m. and will serve those with tickets until 9 p.m. or until they run out of food. The three-hour window allows you to take your time as you walk down Highway 101 and provides opportunities to stop along the way to enjoy the music or to have a drink.
them into their homes and businesses. “SDG&E has the resources available to make this project a reality,” said Mark Gaines, director of customer programs for SDG&E. “We’re providing the technical knowledge and loan and rebate funding to ensure the greening of Encinitas.” Energy efficiency is an overarching theme of the proposed program for both
residents and businesses. Reducing operating costs, increasing awareness, promoting better energy management and influencing the energy attitudes and actions of the public and private sectors are essential parts of the city’s implementation. For more information regarding the program, contact Diane Langager at (760) 633-2714 or by e-mail at dlangag@ci.encinitas.ca.us.
Got a business news tip? E-mail info to: EncinitasFirst@yahoo.com
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To determine which plan But don’t wait too long to get is best for you, consult with started — you’re moving closyour tax advisor and a finan- er to retirement all the time. cial advisor who has experiDavid Lam is a financial advisor ence with small businesses. with Edward Jones Investments.
board sponsored and partially owned by the Veterans of Foreign Wars. More than 90 percent of military personnel have had background checks for various levels of security clearances, Daywalt says. In addition, veterans are trained to work with cutting-edge tech-
nology. Some 60p ercent of enlisted personnel can program in at least one computer language compared with only 2 percent of the general population. For more information on hiring veterans, go to www.vetjobs.com/ or www.hirevetsfirst.gov/.
will arrive at your final destination. Decide if you and your family will eat a meal at the airport either before your flight or during a layover if you have one. Now that you have all the information, plan what you and your family will need for snacks. Note: you cannot take liquids or gels through security at the airport so if you want liquids on the plane you must purchase them at the airport after you pass through security. For more tips for plane travel go to www.asma.org. You should also remember that you should not take food that will spoil easily. You can
take a soft-sided cooler bag for your snacks which will help kept them all in one place. Add napkins but remember to leave the cutlery at home. Please also be mindful of your fellow passengers and leave pungent smelling foods at home. There is a possibility there could be flight delays, especially when traveling at peak times and peak seasons, so add some extra snacks just in case that should happen to you and your family. You will at least be prepared. The key to success for any trip is planning. Then you can sit back relax and enjoy the ride.
provide relief to the other guys — the nation’s 25 million small businesses that form the backbone of our country. Our leaders in Washington need to free up lines of credit; invest in infrastructure; and stimulate consumption, business investment, and job creation.
If our current economic situation were a football game, it would be late in the fourth quarter, and we’d be trailing. America’s small businesses — the other guys on the team — are ready to step up and become the stars who win the game.
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ENCINITAS FIRST • AUGUST 2009
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