www.encinitaschamber.com
Volume 5, Issue 10
Routing slip Share Encinitas First with others in your organization:
INSIDE The business community gathered for the September Sundowner hosted by the Holiday Inn Express
October 2009
Group celebrates 30 years ENCINITAS — The Community Resource Center celebrated 30 years of helping the most vulnerable members of society on Sept. 26 at its annual gala. The formal affair highlighted the organization’s accomplishments and continued work in the community. Despite a crushing financial blow delivered in July when the state legislature took away $200,000 from the group’s domestic violence shelter funding, the mood was optimistic. In fact, several clients of the shelter Carol’s House gave written testimonials about the importance of the transi-
tion from a cycle of violence to safety and self-sufficiency. “Thank you for giving me and my kids our lives back,” one client, who asked not to be identified, said. Executive Director Laurin Pause said the financial setback came at a time when the demand for services is on the rise. “This (Carol’s House) is a high-profile program for the state,” she said. “This was considered untouchable. For it to have been lineitemed out of the budget was such a shock that our mouth’s dropped open.” According to Pause, six domestic
violence shelters in the state have closed due to government budget cuts. The silver lining for Carol’s House is that the programs do not rely solely on government funding. “We physically own Carol’s House,” Pause said, “but we have to staff it and support the programs that help these women become self-sufficient.” Carol’s House opened in 2004. Carol Cianfarani was the impetus for funding the domestic violence shelter that doubled the capacity of the existing shelter for women and their ❚ see Celebrates on 12
PAGE 13
ENCINITAS — City Council will revisit its Visitor Center contract with the Chamber of Commerce during its Oct. 21 meeting, according to an item on the agenda. In 2005, the city entered into a three-year agreement with the chamber to operate the Visitor Center in the amount of $91,500 per year. A month-to-month extension was granted in June 2008. A subsequent one-year contract was signed May 1 of this year in the amount of $80,500. The chamber under the new CEO Marshall Weinreb recently released a report detailing financial inconsistencies under the watch of the previous CEO Gary Tucker and Marketing Director Mike Andreen. Some council members after reviewing the report, including Mayor Maggie Houlihan, considered the Visitor Center contract breeched by the previous administration. Houlihan cited several chamber violations of the contract with the city to operate the center. “We will get to the bottom of this,” Weinreb said. Confirmation of this item will be available on the city Web site a week prior to the council meeting and in the Oct. 16 edition of The Coast News. Interested parties are urged to attend, as public input will be taken at this time. City Council will meet at 6 p.m. Oct. 21 at City Council Chambers, 505 S. Vulcan Ave. Council agenda items this far out are subject to change.
PAGE 4
Ahead of what many predict to be a severe flu season, the U.S. Chamber has released guidelines for businesses that want to stay in the clear PAGE 10
MiraCosta wants to help professionals sharpen their skills with a series of business workshops this month PAGE 2
Employers’ health care costs are expected to rise again next year — but not as much as they have in the recent past PAGE 10
Dancers performed traditional routines dressed in traditional part as part of the Oktoberfest entertainment. See more photos on page 11. Courtesy photo RETURN SERVICE REQUESTED P.O. Box 232550 Encinitas, CA 92023
Courtesy photo
Visitor Center contract put on council agenda
Chamber CEO Marshall Weinreb talks about his first 2 months and pays tribute to some of his favorite parts of Encinitas
PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94
Encinitas Mayor Maggie Houlihan and Community Resource Center Executive Director Laurin Pause at the organization’s gala Sept. 26.
OKTOBERFEST Annual event a smash hit
T
he 15th annual Oktoberfest was a success in more ways than one. The Sheriff’s Department estimated the crowds at between 30,000 and 35,000 people. There were 153 vendors off all kinds, coming from as far away as Las Vegas, to be a part of the family fun. The dancers and the band entertained all day and gave everyone a taste of what good old German style fun and celebration is supposed to be. Of course, what would an Oktoberfest be without authentic German food and beer? Tip Top Meats’ huge tent was filled with hardworking men and women who provided much of the wonderful German food and Spaten Beer poured their spectacular beer. There were plenty of oppor-
tunities for children to have a good time in the Fun Zone and there were also eight booths representing animal shelters and pet adoption agencies. Those booths were packed all day with children and parents admiring the animals and even adopting some. All in all, it was a great day for the city of Encinitas and the Encinitas Chamber of Commerce. Chamber CEO Marshall Weinreb credited the many volunteers with the event’s success. “Events of this magnitude do not succeed by luck; it takes a concerted effort by many to allow it to have a chance to work,” Weinreb said. He went on to say that the event went off ❚
see Oktoberfest on 11
Numbers give hope that flagging economy might find new wind By Martin Regalia Although it may be some time before we get the official word from the National Bureau of Economic Research, the U.S. economy finally appears to have turned the corner, and an end to the recession is in sight. The S&P 500 broke the 1,000 level, the Dow Jones Industrial Average rose above 9,000, housing sales and starts have increased of late and prices are stabilizing, and credit market spreads are down significantly from the levels seen six months ago. While we are still experiencing job losses, they, too, are down sharply from the peaks of a few months ago. And the recently released GDP report showed a much smaller decline than in the previous two quarters. While these are all positive signals pointing to an end to the downturn in the third quarter of this year, we still expect the recovery to be somewhat subpar and the unemployment rate to remain elevated through much of next year. Let’s take a closer look at some of the numbers. But in the newfound spirit of optimism, we’ll cover the best first and save the negatives for later. Rate of decline is slowing The economy continued to contract through the first half of the year, but the pace of decline has slowed dramatically. Real GDP declined at a 1 percent annual rate in the second quarter of 2009, a clear improvement from the first quarter’s revised 6.4 percent drop and a 5.4 percent drop at the end of last year. This ❚ see Numbers on 12
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ENCINITAS FIRST • OCTOBER 2009
Calendar The next Encinitas Chamber of Commerce
Sundowner will be held from 5:30 to 7:30 p.m. at Boston’s The Gourmet Pizza, 294 N. El Camino Real on
Oct. 20 Oct. 3 Publishers and Writers of San Diego will meet from 10 a.m. to 12:30 p.m. Oct. 3, Encinitas County Library, 540 Cornish Drive. Encinitas attorney Valerie Ann Nemeth will present “Keep Your Hands Off My Idea: Everything You Need to Know to Protect Your Intellectual Property.” RSVP at PublishersWriters. org. Oct. 3 Join author and certified life coach G. Brian Benson as he signs his book “Brian’s List” from 1:30 to 4 p.m. Oct. 3, Soulscape Gift & Bookstore, 765 S. Coast Highway 101, Encinitas. Benson offers a meaningful yet light-hearted approach to finding the balance that we all strive to find in our busy lives. Visit www.brianslistbook.com to learn more. Oct. 5 A new series of weekly
basic computer classes will begin Mondays starting Oct. 5 at the Encinitas Library, 40 Cornish Drive in Encinitas. All classes are free and take place from 2 to 4 p.m. Oct. 5 is Computer Vocabulary, Mouse, Keyboard; Oct. 12 is Accessing Start Menu & Programs; Oct. 19 is Using Start Menu & Programs; and Oct. 26 is Microsoft Word: Creating and Saving Documents. Oct. 5 San Dieguito Chapter 239 will hold its annual picnic at 11:30 a.m. Oct. 5, Cottonwood Creek Park off Encinitas Boulevard and Vulcan Avenue. Bring a dish to share or pay $5 at the door. Call Bob at (858) 755-5011 for more details. Oct. 8 In honor of National Financial Planning Week, ❚
see Calendar on 15
Nancarrow name known in area for many reasons offerings. ENCINITAS — Emmy During the and Golden Mike q u i e t award winning television weather reporter, weather forecaster, environmental activist, times, he c o u l d author and organic garalways be dening guru are just a few counted of Loren Nancarrow’s titles. on for sage For nearly 30 years, LOREN gardening Nancarrow has been there as San Diegans turned on NANCARROW advise, or their TVs for news and quirky but effective tips for weather. He has been a sta- getting rid of pests. Rarely a ple of both ABC 10 News ❚ see Nancarrow on 15 and CBS 8’s evening news
Welcome! The Encinitas Chamber of Commerce would like to welcome all new and renewing members.
Renewing members • Artichoke Creative • Cordova Greenhouses • E Street Café • Encinitas Self Storage New members • Howard, Kent C., D.M.D. • A1 Patio • JPBLA, Inc • Anderson Stationers • Leucadia Beach Inn • Encinitas Carlsbad.com • Magdalena Ecke YMCA • Frog’s Club One • Mother Lode • Holiday Inn Express Bookkeeping • Huntington Learning • North Coast Business Center Park • Leucadia Family • Robbie’s Roadhouse Acupuncture • San Diego Medical Services Ent. • Nancarrow Realty Group • San Dieguito Off Track • Patio Cushions & Gallery Furniture • Scripps Memorial • Total Woman Gym and Hospital Day Spa • Vigilucci’s Trattoria • Center for Surgery of Italiana Encinitas
Pictured celebrating the recent ribbon cutting ceremony for Leucadia Family Acupuncture are Karen Kean, Debbie Caligiuri, Stephanie Alexander, Quentin Alexander, Roz LightMeiche, Chamber CEO Marshall Weinreb, Mayor Maggie Houlihan, Chris Kydd, Katherine Gill, Bret Stewart, Rebecca Stewart, Griffith Stewart, Signe Beldon, Tiffani Mendivil, Kathy Stewart and Lauren Halsted. Leucadia Family Acupuncture is located at 1114 North Coast Highway, Suite 101 in Encinitas. Visit www.leucadiafamilyacupunture.com for more information. Courtesy photo
Improve your resilience after disaster FROM WWW.USCHAMBER.COM
Sometimes things go terribly wrong — natural disasters, cyber attacks, disease and human error. All can have a devastating impact on your business. Being able to respond effectively involves planning and accurately assessing risks. While many of these events can't be predicted or prevented, you can improve your resiliency by taking action ahead of time to protect people and property and to resume business operations as quickly as possible. The key is to have a business continuity plan — your map for survival and recovery. First, think about what might threaten your busi-
ness, whether a natural disaster or a man-made event, and what the consequences might be. Then, think about what you must do to ensure your business' survival and ongoing viability. Here are some questions to consider: What are your most critical and time-sensitive business functions? How much downtime can you tolerate? Which functions are necessary to fulfill your legal, regulatory, financial, and contractual obligations? What must you do to maintain your market share and reputation? Once you have identified and prioritized your critical business functions, identify the resources that you will need. Here are
some tips: Maintain and frequently update contact information for your employees, including multiple ways to reach them and emergency contacts. Keep the list in more than one place. Verify that critical suppliers of services and materials will be available when you need them. Consider having alternate suppliers in place if your primary suppliers are unable to deliver. Be sure that you can communicate with key business partners, service providers, and customers or clients to facilitate timely restoration of your business. Regularly back up critical information and data.
Store it off-site or online. Plan for an alternate location in case your business is inaccessible or uninhabitable. Consider a mutual aid agreement with a similar business. Be sure that the location is or can be furnished with supplies or equipment needed to continue business operations. Have a crisis communications plan in order to convey information to employees, suppliers, key customers, and the media. Be sure to identify one spokesperson to ensure consistent messaging. Download the Open for Business® Basic tool kit to create a business continuity plan. For more resources, go to www.disastersafety.org/.
MiraCosta offers workshops for professionals COAST CITIES — “Become a Notary Public the Smart Way—In One Day!” is scheduled for 8 a.m. to 4 p.m. Oct. 10 in Room 3517 at MiraCosta College, 1 Barnard Drive, Oceanside. The fee for the class is $75. A $30 materials fee will be collected in class. Renewing notaries can take the three-hour state required seminar, also scheduled for Oct. 10 from 12:30 p.m. to 4 p.m., also in Room 3517. The fee for the renewal seminar is $75 plus a $30 materials fee to be collected in class. Notary testing is scheduled for 4:15 to 6 p.m. Oct. 10 in Room 3517. The fee for the test is $25. MiraCosta is also offering a workshop titled “Accounting Fundamentals for Business Professionals.” If debits, credits, profit and loss, and cash flow are not
terms you’re familiar with, sign up for this course offered through MiraCosta College’s Community Services Program, and learn what “story” the numbers are telling. You will leave this course with an understanding of how accounting is used in managing business, compliance with government and comparing similar businesses. The workshops will be held for four Tuesdays beginning Oct. 6 from 6 to 8 p.m. in Room 7003 at MiraCosta College, 1 Barnard Drive, Oceanside. The fee for the class is $120. A copy of the class handouts will be e-mailed to enrolled students. Please print and bring to class. Have you heard of Twitter? Are you on LinkedIn and feeling lost? In this new workshop offered through MiraCosta
College’s Community Services Program, you’ll learn how to use these social networking sites to generate new business and dominate your niche market. Business professionals no longer have to cold-call or send direct mail to prospects. Learn how to create an inbound marketing system that produces pre-qualified leads and increases your company exposure or brand online. “Doing Business in a Digital Age” is scheduled for Oct. 8 and Oct. 15 from 6 to 8 p.m. in Room 112 at MiraCosta College’s San Elijo Campus, 3333 Manchester Avenue, Cardiff. The fee for the course is $75. MiraCosta is also offering a Human Resources Certificate Program, designed to provide students with the knowledge necessary to excel within the HR field. The program
is made up of six classes, and is appropriate for individuals who are not yet HR professionals as well as for HR veterans who wish to update and upgrade their skills. Students who complete all six classes will receive a certificate of completion. The program has also been approved for 22.5 recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute. All workshops meet from 8:30 a.m. to 12:30 p.m. in Room 4809 at MiraCosta College, 1 Barnard Drive, Oceanside. — Module I: The Role of Human Resources in Today’s Workplace, Oct. 9. This class will focus on the basic HR function, helping students to understand how HR fits into the context of the operation and ❚ see Workshops on 14
ENCINITAS FIRST • OCTOBER 2009
’04 Italian Brunellos finally More Calif. tax makes its long-awaited debut hikes expected CALIFORNIA — While Californians are still feeling the sting of income and sales tax hikes signed into law earlier this year, now comes news that state tax authorities plan to take a little more from their pockets. For only the second time in 30 years, the tax board is lowering the point where each tax bracket begins, bumping many people into a higher category.
FRANK MANGIO
Taste of Wine Rich, powerful, elegant and assertive are just a few of the descriptions of praise for the newly released 2004 Brunellos, considered to be the elite wines from Tuscany. Brunellos are not frou frou frivolous wines. They are the quintessential symbol of the excellence of Italian winemaking. A clone of the Sangiovese grape, they are carefully cultivated in small batches, barreled for four years, then a year in bottle before being released for consumption. Some 25 percent of the Brunellos produced are sent to America where an eager market will pay a premium to taste this lush king of Italian style and culture. Prices range from $40 up to $150 a bottle. Many of the smart wine-
Under the latest changes, for a married couple filing jointly, the top tax rate of 9.55 percent now begins at $92,698, down from $94,110. For singles, the top tax threshold has dropped from $47,055 to $46,349. The extra sums, which will total as much as $140 per family, will go into effect for the 2009 tax year.
ENDLESS SUMMER
“Taste of Wine” columnist Frank Mangio picks Brunello grapes at the Carlsbad home vineyard of Peder and Julie Norby. Courtesy photo
makers in and around the birthing ground, Montalcino, did not produce a Brunello in 2002 and 2003 due to unacceptable weather conditions, so the ’04 has pent up demand,
and it does not disappoint. Wineries like Gaja, Banfi, Casanovi di Neri, Altesino, Frescobaldi rave about this vintage. “The 2004 season was exceptional with excellent conditions, and com-
pares favorably with the wonderful 2001 wines,” stated Giacomo Neri. “The growing season in 2003 was just too hot and lacked ❚ see Wine on 14
SAVINGS NEW 2009 JETTA S
Thank you Oktoberfest volunteers The Encinitas Chamber of Commerce would like to acknowledge the incredible work of all the volunteers that helped make Oktoberfest 2009 a success. Oktoberfest volunteers: Al Delino Albert Sandoval Allyson Evers Andres Zuleta-David Angel Haag April Pauley Arleen VonSchleider Ashley Jaramillo Bill Wachtler Blake Wing Candace Chumwong Carmenza David Carolyn Cope Chris Arand Christine Cogbill Claudia Yates Colleen Walsh David Lam David Rees David Tincup Debbie Caligiuri Deborah Spencer Denise Arand Douglas Kerr Edgar Engert Genevieve Wing Geoff Wing Glenne Sechelman Inan Linton Jan Purvis Jenna Barnes Joan Faust Judy Schreiber Katherine Wichmann Zacharias Ken Gross Luke Frisk/Allyson Mario Valdez Marshall Weinreb Maryam Rad Matthew Clyman (son of Tim) Maureen Duncan Melaini Peet Ned Bixby Norm Nyberg Pat Reinhardt Patty Bean
Paul Marotta Peter Baldwin Ralph Stone Ro Fifer Rock Swanson
Roger Zacharias Ron Fifer Ron Lieberman Ronna Adler-Bixby Sarah Sullivan
Stacie Marotta Stephen Rees Susan Rees Suzanne Perez Swanson Vanessa Keller
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ENCINITAS FIRST • OCTOBER 2009
FROM THE DESK OF THE CEO
859 Second Street Encinitas, CA 92024 Phone: (760) 753-6041 Fax: (760) 753-6270 E-mail: info@encinitaschamber.com
Executive Board CEO Marshall Weinreb (858) 692-2325 ceo@encinitaschamber.com President G. Kenneth Gross Wealth Management Associates (760) 487-1582 kengross@wmacompany.com Vice President Angel Haag Primeco Education (760) 436-6076 angel@primecoeducation.com Vice President / Treasurer Melaini Peet Union Bank of CA (760) 942-4890 melaini.peet@uboc.com
Board of Directors Claudia Carillo San Diego Gas & Electric (858) 654-6301 ccarrillo@semprautilities.com David DaCosta Jamroc 101 Caribbean Grill (760) 274-3762 eat@jamroc101.com Denise Hardman Liberty Mutual Insurance (760) 635-1472 denise.hardman@ libertymutual.com David E. Lam Financial Advisor - Edward Jones (760) 753-1025 www.edwardjones.com Greg Petree North Coast Health Center (858) 792-0696 gapetree@americarehr.com Katherine Wichmann Zacharias Insurance & Financial Services (619) 208-7717 thewic@sbcglobal.net Genevieve Wing Wing Insurance & Financial Svcs. (760) 944-1159 wing.insurance@gmail.com Vanessa Keller Comerica Bank (760) 942-2301 vkeller@comerica.com Coleen Walsh CFO to-Go CPA (760) 230-1965 cfotogo@hotmail.com Jeremy E. Douglas VP Business Banking Wells Fargo (760) 432-5345 Jeremy.e.douglas@wellsfargo.com Maryam Rad Positive Place Montessori School (760) 230-6590 mrad@positiveplacesd.org
Visitor Center Director Pat Reinhardt Visitors Center Staff Debbie Caligiuri Alli Heller Jake Shapiro
Advertising/Production COAST NEWS GROUP 828 North Coast Hwy. 101, Suite C 760-436-9737 E-mail: encinitasfirst@ coastnewsgroup.com SUBMISSIONS To submit articles, photos and press releases for consideration for an upcoming issue, please e-mail: encinitasfirst@yahoo.com ©2009 ENCINITAS CHAMBER OF COMMERCE
It has now been two months since I accepted the job as the CEO of the Encinitas Chamber of Commerce. Those two months have been exciting and at times overwhelming. But it has never been boring. We have a very creative and hardworking group of professionals at City Hall and the mix of city businesses is quite eclectic. From small businesses, restaurants, retailers, medical professionals, car dealerships and public and private schools, to huge enterprises like Scripps Hospital, everyone is finding ways to MARSHALL survive and flourish during WEINREB these unique economic times. The list of world-class athletes in the area is also quite impressive and part of what Encinitas is all about. On any given day, you might walk down the street and see Tony Hawk enjoying a quiet skateboard ride, or Linda Benson, a former world long board champ, having a cup of coffee. However, today I want to tell you two little stories about another side of this city that I
learned about firsthand. I wanted to visit Quail Gardens, aka San Diego Botanic Garden, so I called and asked to speak to someone in charge. My return call was from Julian Duval, the CEO. He invited me to come by and gave me a one-hour tour of the beautiful gardens. Of course, he knew the name of every tree and plant, but thankfully did not give me a test at the end of the tour. I had a marvelous time and just had to tell him that as a child I lived a few minutes from the New York (Bronx) Botanical Gardens and went regularly, but thought that this place was just as nice, albeit a bit smaller. The other story is about a five-minute interview I was granted with Paul Ecke III, which became a 90-minute tour of the famous ranch. As we walked across the soil, step by step, I felt as if I was a part of a significant piece of history. While the beautiful poinsettias are now grown elsewhere, I could just imagine what once was. The hard work of his grandpa and then his dad made a significant mark on this community. The Ecke name is seen all over Encinitas, at the YMCA, schools, street signs and many other less visible places. Their financial successes have been generously
shared throughout the city that the family still calls home. I found Paul to be a serious businessman and deeply committed to the town he and his family made more beautiful. While his company has moved production off shore (to Guatemala and Mexico) in order to compete, the ranch is transforming itself into a research and development hub. Things are much different than when his grandfather and father were in charge, but the ranch continues to adapt in its third generation of family ownership in order to survive and thrive going forward. My point is that Encinitas is changing (for the better), but part of it will always stay the same. I read something that Paul wrote and it made me think how appropriate it was for my own vision of the Encinitas Chamber of Commerce. He said, “We have to learn to raise the value of everything we do.” For me and the chamber to succeed, this must also be our mantra. I am most excited to announce that both new memberships and renewals are soaring. The Web site redevelopment is under way and ❚ see Letter on 15
Protection It’s possible to create U.S. should work jobs through global trade for consumers By Tom Donohue
By Tom Donohue PRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE
Despite the headlines, health care and climate change aren’t the only issues that Congress will consider this fall. Also up for possible consideration is the Consumer Financial Protection Agency (CFPA) Act, legislation that would dramatically reshape consumer finance. This bill, said to be a response to the financial crisis, would actually just create another big, ineffective government bureaucracy. While there were certainly excesses in the financial services industry that hurt many Americans, the onesize-fits-all approach to consumer finance required by this bill is the wrong answer to the challenges we face. The CFPA would mandate that all financial institutions offer “plain vanilla” financial products designed by Washington bureaucrats. To offer products that break from this mold, institutions would be required to jump through a number of costly regulatory hoops. Institutions would also be forced to pass judgment on the ability of individual consumers to understand, for example, a mortgage that is not plain vanilla, but may better suit their needs. The U.S. Chamber supports transparency and plain English disclosure of the risks and benefits of financial products, but this legislation goes too far. In a country as large and diverse as ours, families and businesses inevitably have different needs. Requiring that these needs be met by one set of solutions is misguided. Financial innovation has been, by and large, a positive force for consumers. It has provided more options, more flexibility, and the ability to customize solutions to fit individual needs. It wasn’t too long ago that credit cards were rare. Today, they are everywhere, with terms and benefits as different as we are. If the CFPA had been around a few decades ago, we may not enjoy the convenience that comes with swiping a card. The CFPA would also limit access to credit at a time when small businesses need it the most. Small banks, unlike their larger competitors, may find it difficult to comply with the deluge of new rules. They may also have trouble absorbing the fees that the CFPA would impose in order to finance itself. Instead of stimulating responsible lending, banks may be held hostage by the CFPA. Even for those entrepreneurs lucky enough to secure a loan under the new regime, the cost of borrowing would increase. Creating the CFPA to deal with consumer finance issues makes about as much sense as dictating the sizes, flavors, and temperature of coffee because a few consumers spilled their beverages and were burned. We must protect consumers, but in a way that protects economic opportunity and consumer choice.
PRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE
Today, America faces a choice — to reach out and seize the benefits of international engagement or retreat into isolationism. This choice is central to the competitiveness of the U.S. economy and to the hopes of hardworking citizens pursuing the American Dream. The best way to protect American jobs and create new ones is to see the economic opportunities that exist in selling to the 95 percent of the world’s customers who live outside of our borders. The overwhelming majority of Americans derive great benefits from trade. An astonishing 57 million Americans work for companies that benefit from exports. One in five factory jobs depends on exports, and one in three acres on America's farms are planted for consumers overseas. A major surge of exports is our best path out of recession, double-digit unemploy-
ment, and exploding deficits. We should set a national goal of doubling U.S. exports in five years. To achieve this goal we must: First, enact the pending free trade agreements. If we dawdle while Canada and the European Union move ahead with their own trade accords with Colombia, Panama, and South Korea, American workers will be put at a disadvantage. We also need to bring about a successful conclusion to the Doha Round negotiations. Second, we must lend a hand to small businesses looking to sell their goods overseas. While a quarter-million small and midsize companies currently export, many more should be looking for customers overseas. Third, we need to go on offense. The Obama administration will be stuck playing defense against isolationist initiatives until it devises a forward-leaning trade agenda of its own. Strong leadership is needed now to ❚
see Jobs on 15
Birds always sing after the rain: things will get better By Joe Schmeider THE FAMILY BUSINESS CONSULTING GROUP, INC.
During the 2000-2001 recession, my familyowned business and others collaborated to form The List. It started out as itemized actions to trim costs, stay competitive, and still be prepared for the next uptick. Eight years later, The List has grown to 100. Below are a few tips by category. — General: Continuously estimate the depth and length of the downturn in your specific markets. Schedule meetings and time to work on key issues impacting your performance. — Family Leadership: Tap into the wisdom and experience of senior generation leaders who have likely experienced two or three downturns in their careers. Accelerate the range of responsibility for the younger generation, keeping in mind that some young people will rise to the occasion. — People: List and quantify benefits provided to each employee. Lure your competitors' best talent. — Financial: Meet with a banker or bankers to discuss current arrangements and covenants and possible changes. Improve your order-tocash cycle by sending out invoices as soon as possible, not waiting until the end of the week. — Purchases: Audit your inventory and reduce slow-moving, obsolete items by having special sales, returning them to the vendor, or disposing of them. Defer capital expenditures. Purchase essentials and invest in select develop-
ments for new services or products. — Manufacturing: Review Shingo Award assessment list, www.shingoprize.org, to achieve world-class status. Eliminate the eight wastes of lean: overproduction, motion, inventory, waiting, transportation, defects, underutilized people, and extra processing. —Facilities: Consolidate plants and increase use of energy-efficient practices. — Marketing: Use the digital world for promotions-e-mail blasts, e-commerce. Continue marketing but adjust your approach. — Sales: Visit major customers. Thank them for their business, learn their business outlook, and discuss their need for your products and services. Ask how you can save them money. — Pricing: Increase pricing if you're in niche markets with limited competition. Implement an environmental surcharge for trash, recycling, hazardous waste handling, green material usage, etc. — Business development: Analyze sales and profitability of each product offering and prune nonstrategic, low-profit products. Seek lowerpriced, fire-sale acquisition opportunities, particularly those where the seller may provide the financing or take an earn-out. — Administration: Increase use of technology by moving to online ordering, tracking, and shipping. Reduce the number of computer hardware and software license fees.
ENCINITAS FIRST • OCTOBER 2009
5
U.S. inflation remains in check, sales numbers rally www.uschamber.org Retail sales Retail sales surged 2.7 percent in August after decreasing 0.2 percent in July. It was the largest jump since January 2006. The government’s “Cash for Clunkers” program contributed to the increase, with motor vehicle and parts sales up 10.6 percent. Rising fuel costs drove an
increase in sales at gasoline stations, which were up 5.1 percent. Beyond auto related industries, sales were stronger than expected. The back to school season helped boost clothing store sales 2.4 percent. Furniture stores (-1.6 percent) and building material dealers (1.2 percent) were the only segments to experience a decline in sales. Core retail
sales, excluding autos, gasoline, and building materials, increased 0.6 percent. On a year-to-year basis, top-line retail sales decreased 5.3 percent, while core sales are down 1.7 percent. It remains to be seen whether August’s positive report is part of a new trend, or simply an anomaly due to the convergence of the Cash for ❚ see Inflation on 12
Local women get ‘Total’ package at new gym ENCINITAS — Total Woman Gym and Day Spa is the largest full-service women only gym in California. They have been in business since 1965 and take pride in being the leader in women’s fitness in California. They are dedicated to providing women with opportunities to reach their personal health and spiritual goals by offering the finest in fitness services, skin and body care and wellness education. Currently, there are 10 Total Woman locations open in Glendale, Westlake Village, Northridge, Woodland Hills, Irvine, Mission Viejo, Placentia, Laguna Hills, Brea and now Encinitas. A new Valencia location is sched-
uled to open in 2010. State-of-the-art cardio and strength equipment, an exciting variety of group exercise classes, certified personal trainers and private
Total Woman Gym and Day Spa is the largest full-service spa and gym in California. Courtesy photo
Pilates studios are just a few of the amenities Total Woman Gym and Day Spa have to offer. They also have a luxurious dressing room, a steam room a sauna and a whirlpool. There is also a fullservice day spa that is open
because they wanted to be involved in the local business community. One of their goals is total wellness for women in a luxurious, relaxing, fun and affordable environment. They want women to achieve their ultimate fitness goals in their state-of-the-art facilities, guided by their top notch personal training staff, Pilates instructors and group exercise classes. to the public and a safe and When asked what the fun kids’ club. They also have best part about Encinitas is, a helpful and friendly staff. General Manager Lisa Total Woman Gym and Fitting said “The Encinitas Day Spa joined the Encinitas ❚ see Total on 12 Chamber of Commerce
Art institute awarded LEED cert ENCINITAS — Lux Art Institute announced recently that it has been awarded LEED (or Leadership in Energy and Environmental Design) certification, established by the U.S. Green Building Council (USGBC) and verified by the Green Building Certification Institute (GBCI). LEED is the nation’s preeminent program for the design, construction and operation of high performance green buildings. The recognition makes Lux the first art museum in California to be awarded LEED certification for new construction and the first LEED-certified art museum in San Diego County. “We are so proud to receive this distinction,” said Lux Director Reesey Shaw. “It’s been a unique challenge to ensure that Lux is a facility that balances artistic vision with environmental sustainability, and we’re thrilled to share this honor with our community, supporters and friends. We are grateful to our architect, Renzo Zecchetto; landscape architect, Greg Rubin; project man-
ager, Graham Anderson; Paul Robinson, our board president, and the Lux board for their efforts and persistence.” Lux achieved LEED certification for energy use, lighting, water and material use as well as incorporating a variety of additional sustainable strategies. By using less energy and water, LEED-certified buildings save money for families, businesses and taxpayers; reduce greenhouse gas emissions; and contribute to a healthier environment for residents, workers and the larger community. “Lux Art Institute’s LEED certification demonstrates tremendous green building leadership,” said Rick Fedrizzi, President, CEO and founding chair, U.S. Green Building Council. “The urgency of USGBC’s mission has challenged the industry to move faster and reach further than ever before, and Lux serves as a prime example of just how much we can accomplish.” The LEED certification of Lux Art Institute was based on a number of green design and construction features that
positively impact the project itself and the broader community. These features include: A giant barn door that opens to naturally cool down the studio area and provide views across the valley, in addition to design considerations that reduce the building’s overall energy usage by more than 10 percent compared to similar California buildings. The filtering of storm runoff water to prevent contamination of the ocean or lagoons. Eco-conscious construction in which nearly 75 percent of construction waste was recycled and diverted from the landfill. Materials used consisted of recycled content, with a significant portion manufactured or extracted within 500 miles from the site. Xeriscaped gardens that feature more than 750 rare native plants that live and grow naturally in the region without needing special maintenance, fertilizers or pesticides. The plants also use up to 50 percent less water and help prevent soil erosion.
An elderly woman uses a computerized Brain Fitness Program. Courtesy photo
Where did I put my memory? By Carolyn Brooking The maxim “Move it or lose it!” has been shown to be true with our physical functioning — at all stages of life and especially as we age. It applies equally to our brains. I’m sure I’m not the only person who sometimes forgets the name of an acquaintance or location of an everyday item. When we’re over 40, we jokingly call these “senior moments.” As a dementia expert once said, forgetting where you put your car keys is not a cause for concern. Not remembering what those keys are for is more serious. In my years of working with seniors, I’ve witnessed
how memory loss in older adults leads to frustration and depression. For people living on their own, it can be deadly: cases abound where an elderly person either forgot to take their medication or forgot they had taken it and overdosed. People can take steps to prevent memory loss. Many retirement communities offer the acclaimed, computerized Dakin Brain Fitness Program. Residents use a touch screen to access this leading-edge cognitive fitness program, enjoying “senior-centric” activities and exercises. Playing the learning games has become a healthy addiction among many of our residents. They
enjoy seeing results from the program (each individual’s progression is tracked) and feel buoyed by knowing they are doing something positive for themselves. Exercise mind and body The Brain Fitness Program is awesome, but even without it, adults can take easy steps to keep their brain functioning at a high level as they mature. One simple way is to combine physical and brain fitness. Commit to a daily walk. Perhaps your walk takes you clockwise around an area near your home. Don’t let your routine stagnate. Shake it up occasionally by ❚
see Memory on 14
‘Howl O’Ween’ event in Leucadia a walkabout for people and pets LEUCADIA — The Leucadia 101 MainStreet Association is sponsoring Leucadia Nights, an afterhours walkabout along Leucadia’s Highway 101 business district, from 5:30 to 8:30 p.m. Oct. 24. People are invited to have fun discovering the unique shops, day spas and the many eateries in the area, each one a memorable experience. Since the event is so close to Halloween, and because people in the community seem to love bring-
ing their four-legged friends to outdoor events, they are including a Halloween costume contest for pets during the event, hence the name “Howl O’Ween.” The participating businesses will be the contest judges when people bring in their pets to visit. People will need to pay a $5 entrance fee for the contest, and receive their pet’s “trick or treat bags.” This entry fee will be donated to Rancho Coastal Humane Society. Grateful Dog, a local pet supply and
pet grooming business, will sponsor the pet costume contest and donate the prizes. For more information on the venue for Leucadia Nights, visit the Leucadia 101 Main Street website at www.leucadia101.com. This event is free to the public. Leucadia-Encinitas Highway 101 MainStreet Association is a nonprofit organization dedicated to the historic preservation and revitalization of Leucadia’s Historic North Highway 101.
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ENCINITAS FIRST • OCTOBER 2009
Opinion: North 101 Streetscape
Leucadia, we have an opportunity . . . By Morgan Mallory
Soon after the incorporation of the city of Encinitas, the city drafted the Specific Plans for Downtown 101 and the North 101 Corridor. I served on the North 101 Corridor draft committee and I am a business owner on 101. Meeting concurrently, the goal was to envision what issues need to be resolved in planning for our future and have these two drafts flow through planning, council approval and implementation simultaneously. What happened is the Downtown 101 Specific Plan was adopted, which has been very successful, having won
the best award from the National Mainstreet Association. Then the Encinitas Ranch development was completed, Leucadia Boulevard went through to Coast Highway 101 but Leucadia is still waiting and their trees are going away. The North 101 Corridor Draft identified the same issues back then that the public identified during the North 101 Streetscape Workshops recently. Most all agreed that maintaining, (now revitalizing), the tree canopy, calming traffic to design speeds of 25 to 30 mph, creating safe pedestri-
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an friendly environments for businesses to thrive, safe bike lanes, identify parking opportunities and maintaining the character of Leucadia were all valid goals for our future. Consultant Peltz and Associates has done an admirable job in addressing all these issues in the first four alternatives in different ways and responding to public input. I admit that I was not immediately comfortable with some of the concepts offered. The one lane and roundabouts were not what I had envisioned as options. Seeing examples of the effectiveness of these solutions in successful streetscapes in other communities with similar issues and driving up Leucadia Boulevard, (what is your least favorite intersection?), convinced me that they were good options. A larger volume of traffic can go through a roundabout at a slower
speed and be safer than a traditional stop sign. Reverse angle parking? Parallel parking stops traffic too, but gaining better visibility when pulling out in traffic more safely is a positive. It works elsewhere. The challenge is that there is limited space to accomplish all the stated goals, NCTD won’t plant trees on their right of way to restore the canopy and has not been a good neighbor, Leucadia’s rail crossing problems won’t be solved and there has been a lot of misinformation circulated and printed. The oft-mentioned petition states the majority of trees will be removed, beach access will be limited, property will be taken by eminent domain, Leucadia Boulevard will end at the tracks, roundabouts are choke points and other fallacies. Amazingly the Encinitas Chamber of Commerce championed this un-factual petition and stat-
ed the plan would, “impede people from getting to downtown” and was initiated by a few business owners on Highway 101. The chamber’s streetscape “workshop” hurt the process. What motivated this business- unfriendly negative campaign is a mystery. In fairness there is a new chamber CEO, Marshall Weinreb. The bad apples are gone and I am confident that the chamber’s position has changed. I have met with Mr. Weinreb and he stated, “I will say that the overall concept is quite good” and, “I was surprised to find that when this project was previously discussed, this chamber’s management was quick to voice its opinions against the plan, with comments that did not seem to be entirely based upon facts.” I have high hopes for the chamber’s new leadership and direction. I urge the community to get involved in this process and find out the facts and
issues involved. The current plan calls for one lane north on portions of 101, (like Encinitas, Carlsbad, Del Mar, etc.), 10.5 foot lanes, (like downtown), roundabouts, (like on Leucadia Boulevard and Santa Fe and the world), revitalization of the tree canopying, (saving 93 percent of existing trees and adding a thousand more), safe bike lanes, slower traffic, create a pedestrian and business friendly environment and parking opportunities and roundabouts, (factually more efficient, safer for cars and people, wiser ecologically and offer more appealing artistic and landscape options). They are the opposite of choke points. And all of the plans will deal with flooding solutions. If these are your goals, support a plan that you don’t compromise. We have an opportunity to create a wonderful legacy for our future generations. Get informed and involved.
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Holiday Inn Express has Cancer awareness series same service, new look features top area experts CARDIFF — To find one of the friendliest staffs in town, look no further than the Holiday Inn Express in Cardiff. An Encinitas Chamber of Commerce member since 2004, General Manager Jae Park says there is plenty to set Holiday Inn Express apart from the rest, starting with staff members that are always willing to go the extra mile for customer satisfaction. Those familiar with Holiday Inn Express know that the hotel went through a major renovation last year. From makeovers in every room to a state-of-the-art safety and fire alarm system The Holiday Inn Express in Cardiff has undergone a major and a new swimming pool, renovation but still offers the same great service. Courtesy photo ❚ see Inn on 14
Frog’s Fitness connects with Encinitas community ENCINITAS — Frog’s Fitness, which just celebrated its 18th anniversary, prides itself on providing a rewarding and distinctive fitness club environment, offering an exciting variety of ways to achieve fitness goals. Membership Director Dana Mendoza said Frog’s Fitness offers a unique approach to fitness that reflects their commitment to customer service, fitness success, exceptional training and group fitness instruction, and community service. “Our priority is connecting with our members so that we know how to best help them achieve their fitness goals,” she said. Frog’s Fitness of Encinitas values the community and appreciates the opportunity provided by the Encinitas Chamber of Commerce to connect with the city of Encinitas. Mendoza said they bring a personal and customized approach to the fitness industry. “We hold ourselves to the highest standards for delivering rele-
vant, quality fitness and wellness programs,” she added. “Encinitas is an amazing and active community which makes having a fitness-focused business here a lot of fun. We get to connect with a range of Encinitas residents, from those who recently moved to the area and are ready to get into a new fitness program to the residents who have been here for 20-plus years,” Mendoza said. “Our favorite thing to do at Frog’s Fitness is change people’s lives through fitness and by establishing strong connections with our members. We really enjoy participating in fundraising events, street fairs, and the variety of fitness and wellness activities that go on in Encinitas throughout the year,” Mendoza said. Frog’s Fitness hosts Open House events for the
community to come in and enjoy complimentary workouts to encourage health and wellness. “We love getting to connect with new people,” Mendoza said. Frog’s Fitness of Encinitas offers rock climbing, beach volleyball, massage, outdoor boxing, pilates reformers, gravity classes, childcare, a multilevel yoga practice, creative and innovative personal trainers, a diverse and accommodating weight floor, state-of-the-art cardio equipment, and a dynamic group fitness program. Frog’s Fitness Encinitas is located at 780 Garden View Court in Encinitas. They are open Monday to Thursday from 5 a.m. to 10:30 p.m., Fridays 5 a.m. to 9:30 p.m., and Saturday and Sunday from 7 a.m. to 8 p.m. Call (760) 942-3000 or visit www.frogsfit.com for more information.
Egoscue Foundation donates ‘fun and fitness’ to Boys & Girls Club SOLANA BEACH — The Boys & Girls Clubs of San Dieguito is the recipient of the Patch fitness equipment through the Egoscue Foundation. A ribbon cutting ceremony for the donation was held Sept. 1 at the Barbara Harper Branch in Solana Beach. Participating in the ceremony were Boys & Girls Club of San Dieguito board and Egoscue Foundation supporter Doug Allred and his wife Ann, Boys & Girls Club of San Dieguito President and CEO Keith Padgett, Egoscue Foundation Director Jill Huerta and Boys & Girls Club of San Dieguito
and Egoscue staff members. Fitness is fun with the Patch. On the Patch obstacle course, kids will enjoy a unique combination of drills and strengthening activities designed to allow the body to reach its full potential. The Patch experience will help elevate kids health and well-being while minimizing the risk of injury. Kids can challenge themselves at their own level, but most of all they have fun. “We are honored to be chosen by the Egoscue Foundation to receive the Patch,” Padgett said. “The Patch fits our plans to help
fight childhood obesity through our new Center for a Healthy Lifestyle and special fitness programs.” The Patch Project Initiative is the Egoscue Foundation’s nationwide campaign that donates Patch fitness equipment to schools and nonprofits throughout the U.S. addressing the childhood obesity epidemic. Since the launch of the initiative in May 2008, the foundation has donated to 13 schools and nonprofit organizations. Interested applicants can apply for the donation online by visiting egoscuefoundation.org.
ENCINITAS — The second in the ongoing Spotlight on Cancer series will focus on breast cancer, one of the top killers of women worldwide. By the end of 2009, approximately 200,000 women and 1,900 men will be diagnosed with breast cancer. At 6:30 p.m. Oct. 20, in the Encinitas Library at 540 Cornish Drive, the next in the fourpart series will provide a fact-filled evening on breast cancer with Mary Ann Rose, a d o u b l e board-certi- MARK ADLER fied physician in Internal Medicine and Radiation Oncology and is a professor and medical director of UCSD Radiation Oncology North County. She completed her training at Harvard and is an accomplished clinician with expertise in a variety of cancer types. She has been named a “Top Doctor” multiple times by San Diego Magazine as well as listed in Best Doctors in America. “These presentations are like getting a free secMARY ANN ond opinion,” ROSE Encinitas Mayor Maggie Houlihan said. “You simply can’t know too much about this disease and all the ways available to fight and prevent it. These seminars will arm you for the battle.” The San Diego County
Library, UC San Diego Radiation Oncology, the San Diego Cancer Center, the city of Encinitas and the Encinitas Chamber of Commerce are cooperating to provide the series of educational programs on the latest developments in cancer research and treatment options featuring experienced cancer specialists. There is no fee for any of the programs and no reservations are required, except for the online research skills class. Following the Sept. 18 event on prostate cancer and the Oct. 20 presentation, the program series will offer a third on lung cancer and a fourth on researching the disease and your health online. Approximately 220,000 Americans will be diagnosed with lung cancer this year. Many myths surrounding lung cancer will be dispelled during this presentation. Among those myths: Low tar cigarettes do not lower the risk of lung cancer and quitting smoking can reduce a smoker’s risk of contracting lung cancer but does not eliminate it, no MAGGIE matter how HOULIHAN many years between smoking and quitting. Insights into and knowledge of lung cancer will be offered by Mark Adler and Anthony Perricone at 6:30 p.m. Nov. 16, again in the Encinitas Library at 540 Cornish Drive. Adler, chief executive
officer of the San Diego Cancer Center, is a Diplomate, American Board of Internal Medicine and Medical Oncology. His work is guided by a strong belief in the unique makeup of each individual and the need to provide customized treatment programs for every patient. His research interests and publications have focused on molecular biology and the genes underlying cancer. Adler received his M.D. degree from the University of Pennsylvania where he completed his residency in Internal Medicine. He received subspecialty training in b o t h Hematology and Oncology at UCSD, and in 1985 received a National Service Award ANTHONY and served as PERRICONE Fellow in Tumor Immunology at the Wistar Institute in Philadelphia. He was a member of the UCSD Cancer Center and Attending Physician at UCSD until 1992 when he founded the oncology practice that has now become the San Diego Cancer Center. Perricone is associate clinical professor of surgery in the cardiovascular and thoracic surgery division of UCSD Healthcare, with specialization in adult cardiac surgery. He is an expert in lung surgery for cancer. He received his doctor of medicine from George Washington University in ❚
see Cancer on 12
Off to the Races to support Mustangs ENCINITAS — “Mustang Magic — Off to the Races” featuring the San Dieguito alumni band Cinnimon Haze is set for Oct. 17 at the Del Mar Fairgrounds Sports Club. This is the major fundraiser for the San Dieguito Academy Foundation. The foundation is asking
the public to support students in the form of donations of any kind to help underwrite this event. The mission of San Dieguito Academy Foundation is to support the culture and programs such a writing lab, a biotech lab, equipping a new media
center, and keeping classrooms supplied with needed materials. To make a donation, contact Sheila Durkin at the Foundation Office at (760) 753-1121, ext. 5152 or SDAFoundation@sduhsd.net. For more information, go to SDAFoundation.com.
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Get your flyer or ad into the Encinitas Chamber of Commerce’s monthly newsletter, ENCINITAS first. Get into 3000 upper income homes in the City of Encinitas with your targeted marketing message. You can’t beat the price! Space is limited so call Chris Kydd 760.436.9737 ext. 105 to get in.
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ENCINITAS FIRST • OCTOBER 2009
Employer health care cost increases to keep pace in 2010 FROM USCHAMBER.COM
From left, Debbie Caligiuri, Karen Kean, Roz Light-Meiche, Mayor Maggie Houlihan and Leucadia Family Acupuncture owner Rebecca Stewart. Courtesy photo
Leucadia Family Acupuncture has something for everyone LEUCADIA — Leucadia Family Acupuncture is the new beacon of health in the heart of Leucadia, a small clinic providing top-notch service to every member of the family. They can help Dad with his back pain, Mom with her headaches and the kids with their earaches. The vision for Leucadia Family Acupuncture started six years ago when Rebecca Stewart began studying traditional oriental medicine. The
clinic was legally established in March 2009. “I joined the Encinitas Chamber of Commerce because I am a strong believer in community,” Stewart said. “The Encinitas Chamber of Commerce provides a unique opportunity to be both supporting of, and supported by, the community of Encinitas.” Stewart wants to serve the community by providing acupuncture treatment for people of all ages. “There are a
lot of great acupuncturists, but not as many family-focused acupuncturists,” she said. “I hope to support every member of the Encinitas community. No one is too young or too old to benefit from treatment at Leucadia Family Acupuncture. Please note that we love to treat children for a
wide variety of ailments without needles.” Stewart feels lucky to be in Encinitas. She has been surfing for 10 years and has been up and down the West Coast of North America. But her favorite spot is ❚ see Acupuncture on 15
U.S. Chamber provides swine flu guidelines FROM USCHAMBER.COM
To help small businesses prepare for what many are predicting will be an unprecedented flu season, the U.S. Chamber has released a new business preparedness guide. The Chamber’s 16-page guide provides businesses with suggestions on how to keep employees healthy and maintain business operations during the upcoming flu season. In addition to a 10-point preparedness checklist, the guide includes a list of Internet sites, such as www.flu.gov/, that provide businesses with a wealth of detailed information on topics like federal guidance for workplace
planning, vaccines, antiviral drugs, face masks, and respirators. “This year’s H1N1 influenza outbreak has demonstrated how rapidly a new strain of flu can emerge and spread around the world,” said Ann Beauchesne, the chamber’s vice president of National Security and Emergency Preparedness. “While the initial wave of the H1N1 flu was moderate, the nation cannot let down its guard. Federal officials warn that a second wave this coming fall and winter could be more widespread and severe.” Beauchesne unveiled “It’s Not Flu as Usual: An H1N1
Business Preparedness Guide” at a National Preparedness Month meeting at Chamber headquarters on Sept. 18. The meeting brought together government, nonprofit, and business leaders, including White House National Security Staff member Richard Reed, American Red Cross President of Humanitarian Services Gerald DeFrancisco, and FEMA Chief of Staff Jason McNamara, who called for strong partnerships between the business community and government at state, local, and federal levels. “Without the cooperation, input, and support of all these entities, we cannot be successful in strong emer-
gency management and resiliency planning,” McNamara said. Each winter, the flu kills approximately 36,000 to 40,000 Americans, hospitalizes more than 200,000, and costs the U.S. economy more than $10 billion in lost productivity and direct medical expenses. Now health experts are warning about a far more lethal kind of flu — a pandemic flu that could kill more than half a million in the United States, hospitalize more than 2 million, and cost the U.S. economy a staggering $160 billion to$675 billion. “It’s Not Flu as Usual” is available at www.uschamber.com/pandemic.htm.
Sons of Italy salute outstanding members ENCINITAS — Sons of Italy La Costa dei Fiori Lodge of Encinitas has announced that civic leader Patrick Casinelli of Encinitas has been named as the Italian American of the Year 2009. Casinelli will be honored at the organization’s 31st anniversary dinner dance at 6 p.m. Oct. 24 at Saint John’s Church Community Events Center, 1001 Encinitas Blvd.
Casinelli has been a leader in the growth of the Carlsbad Boys & Girls Club since 2001, having served on the board, and later was board chairman from 2003 to 2007. He currently chairs the annual World Beach Bocce Ball Championships, the major fundraiser for the Boys & Girls Club on the beach in Del Mar. He is active with Carlsbad High Noon Rotary Club where he
served as treasurer, community service director and international chairman. He also organizes an annual race in honor of his late father, Mike Casinelli, who also was a well-known community leader. Casinelli is vice president of employee benefits and a principal owner of Cavignac & Associates Insurance. He resides in Encinitas with his wife
Diane and three children, Sam, Michael, and Camella. Tickets for the event are $45 each and include a hosted open bar, catered buffet dinner, live auction and live dance music. The lodge will also honor the current State President Maria Pignati with the 2009 Leadership Award. Tickets are available by contacting Mimi Gattinella at (760) 943-8494, or by e-mailing mimigatt@cox.net.
While the debate over health care reform rages on in Congress, U.S. employers can expect medical costs to grow by 9 percent in 2010, according to a new report from PricewaterhouseCoopers’ Health Research Institute. The 9 percent projected cost increase is a slightly slower rate of growth than in previous years. Medical costs grew by 9.2 percent in 2009 and by 9.9 percent in 2008. Despite the modest slowdown, medical cost increases continue to significantly outpace inflation and wage increases, according to the report. Dr. Jack Rodgers, managing director in the health policy economics group of PricewaterhouseCoopers, says American workers are accelerating their use of health care in anticipation of losing their jobs and, potentially, their health insurance coverage. Other factors driving up medical costs in 2010 include the
rise of unemployment, which is resulting in an increase in the uninsured and underinsured population, a drop in membership in commercial health plans, and a higher percentage of the population covered by Medicaid. The report also found that 42 percent of employers surveyed said they would increase their employees’ share of healthcare costs. Certain trends are helping to deflate health spending, including an increase in the use of high deductible health plans and wellness and disease management programs, according to the report. More than two-thirds of employers said they offer wellness and disease management programs; however, few said the programs are effective at lowering costs. Participation among eligible employees remains low — around 40 percent for wellness programs and 15 percent for disease management programs.
Leucadia streetscape opens for public input LEUCADIA — A series of events will be held in October to assist in educating and informing the public of traffic calming, pedestrian safety and walkability concepts being considered as well as the North Highway 101 Streetscape project status. There will be an Informational Open House from 4 to 7:30 p.m. Oct. 8 in the Community Room, Encinitas Public Library, 540 Cornish Drive. The open house will allow for review of the project history, related documents, design concept
No. 4 and questions for city staff and the design consultant. The next in a series of workshops is set from 9 a.m. to noon Oct. 10 in the Banquet Room, Encinitas Community & Senior Center. This fourth workshop will present a new fifth alternative to compare with the previously created alternative No. 4 design. The two alternatives provide differing concepts for consideration and additional public input. The public is encouraged to attend these events and be active participants.
October small business workshops announced CARLSBAD — Helping start-up and established small businesses throughout San Diego and Imperial counties prosper and excel, SCORE San Diego — “Counselors to America’s Small Business” — continues its series of low-cost workshops. Workshop fees range from $29 to $109, depending on the program. Topics include developing your business plan, starting and operating your own business, getting financing for your business, and basic business accounting, in addition to several workshops that examine marketing. Upcoming SCORE San Diego Workshops: — Oct. 16: QuickBooks® Basic, Carlsbad, 9 a.m. to 4 p.m. at National University (705 Palomar Airport Road, Carlsbad 92009; pre-paid registration $69, $79 at the door)
— Oct. 27: Financing Your Business, Carlsbad, 9:30 a.m. to noon at National University (705 Palomar Airport Road, Carlsbad 92009; pre-paid registration $29, $39 at the door) SCORE is a national association of active and retired businessmen and women who volunteer to share their expertise with small businesses, as well as new business startups. The association’s objective is to help America’s small businesses grow and prosper. SCORE San Diego offers its services to the entire local small business community and consists of more than 90 counselors from a diversity of age groups, ethnicities and business backgrounds. For more information regarding SCORE San Diego’s workshop series and locations, call (619) 557-7272 or visit www.score-sandiego.org for online registration.
ENCINITAS FIRST • OCTOBER 2009
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OKTOBERFEST continued from 1
which tells the world what a wonderful without a hitch thanks to the many volun- city we are all privileged to work and live teers who worked tirelessly to make the in,” Weinreb added. “It was my privilege to be part of this event and hopefully again in day so wonderful. “This is the type of event and effort the future.”
Mira Mesa resident Sydney Murdock and her pup, Fern. Photo by Daniel Knighton
“Big John” Haedrich, owner of the Tip Top Meats in Carlsbad, serves up some traditional Oktoberfest fare made with his own sausages. Photo by Briscoe Productions Photography
Claremont resident Debbie Carbono enjoys her roasted corn on the cob. Photo by Daniel Knighton
Edgar Engert, one of the founders of the Encinitas Oktoberfest event, gives his dance partner a twirl. Photo by Briscoe Productions Photography
Encinitas residents Eric and Roxton Tscherne. Photo by Daniel Knighton
Children enjoy a carnival ride at the Fun Zone. Photo by Briscoe Productions Photography
Encinitas resident Naomi Leong hesitates for a moment on the Rock Climb. Thousands of people patronized the Spaten Beer tent to enjoy traditional German beer.
Photo by Daniel Knighton
Photo by Briscoe Productions Photography
Fallbrook resident Rachel Matheny cooks up a bunch of brats on the grill. Photo by Daniel Knighton
Encinitas resident Kira Balgooyen plays with a kitten that’s up for adoption. Photo by Daniel Knighton
Encinitas Chamber of Commerce members Arleen VonSchleider, Genivieve Wing, Judith Schreiber, Pat Reinhardt, Angel Haag and Suzanne Swanson proudly show their chamber support. Photo by Briscoe Productions Photography
San Diego resident Carla Naden the Animal Rescue Resource Foundation holds one of their adoptable puppies. Photo by Daniel Knighton
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ENCINITAS FIRST • OCTOBER 2009
Celebrates continued from 1 families. Together with Pause, Cianfarani and other volunteers built coalitions between municipalities, various government officials, private businesses and community volunteers to make the vision became a reality. The shelter was physically built in just 18 days. In an economy that has most households pinching pennies, Suzie Colby, the organization’s public relations and development director said donors remain supportive of the center. According to early estimates, the gala raised more
Cancer continued from 7 Washington, D.C., and completed his residency at UCSD Medical Center and has practiced in San Diego since 1992. He is board certified in thoracic surgery and general surgery. The final event in the series will be from 6:30 to 8:30 p.m. Jan. 21 on Accessing Online Health Resources, led by Arno J. Mundt and Maggie Houlihan. Learn to access specialized medical resources and information from home or the office using your San Diego County Library card. By the
Inflation continued from 5 Clunkers Program and back to school shopping. New residential construction Housing starts in August were at a seasonally adjusted annual rate of 598,000. This is 1.5 percent above the revised July estimate of 589,000, but 29.6 percent below the August
than $200,000 this year, roughly $25,000 more than in 2008. “I think it says a lot about the level of loyalty and investment that we get from supporters who truly believe in the program,” Colby said. “The gala is critical to keeping the CRC’s programs alive,” Pause said. “The fact that it came through at a higher level than last year with the economy shows how supportive the community is of CRC.” The group’s proven track record is in their favor. “In 2008, we had a 97 percent success rate, which means the client didn’t return to the abuser,” Pause said. Colby added that indi-
vidual donors have a “personal investment” in the group. “We have donors volunteering, who are involved with the organization on the ground level,” she said. “They see it working first-hand.” While the organization exceeded its fundraising goal of $150,000 at the gala, Colby said there are others factors she uses to measure achievement. “I think the community feel of that event was tangible, for that reason alone it was a success,” she said. “There were so many people there that are part of CRC’s success and putting them in the same room as clients was a beautiful thing to see.”
end of the class, you will know how to find information from the San Diego County Library online resources as well as from UCSD, San Diego and San Marcos State Universities and USD. Mundt is an internationally-recognized radiation oncologist and expert in radiation technologies. He is a professor and Chairman of the UCSD Radiation Oncology Department at UCSD. He received his training at the University of Chicago and is the author of more than 100 journal articles, reviews, book chapters, and he is the editor of several textbooks. Mundt has multiple clinical interests
including gynecologic, brain and prostate cancers. A dedicated clinician, Mundt has been named a “Top Doctor” by both Chicago Magazine and San Diego Magazine and a “Top Doctor in Cancer” by America’s Top Doctors. Houlihan has served on the Encinitas City Council since 2000. She retired from the UCSD Libraries in 2002, where she served as undergraduate outreach coordinator and instructor. She has taught thousands of students how to “navigate the world of information” to meet their research needs. For more details, call (760) 753-7376.
2008 figure. The gain came from multi-family housing, which increased to 115,000 from 84,000 in July. Singlefamily housing starts in August were 3.0 percent lower than in July. Permits for new housing increased, to 579,000 from 564,000 in July. With low mortgage rates, an $8,000 tax credit available to first-time home buyers, and new, lowerpriced homes offered by builders, buyers will slowly
begin to reenter the market. While the worst is behind us, we are unlikely to see any significant upturn until at least the early part of next year, when the general economy picks up some momentum.
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619-233-1111
Consumer Price Index The Consumer Price Index (CPI) increased 0.4 percent in August after holding steady in July. The price index for energy jumped 4.6 percent, but prices remain below the highs of mid-2008. Food prices rose 0.1 percent and core prices, excluding food and energy, increased 0.1 percent. On a year-ago basis, the top-line CPI decreased 1.5 percent while the core CPI declined slightly to 1.4 percent. Inflation remains in check as consumers and businesses have pulled back on spending because of the recession.
Total continued from 5 community is unique in that the residents are so well-connected and dedicated to total family values of health and fitness. We are honored to be a part of this thriving community!” Total Woman Gym and Day Spa is located at 172 N. El Camino Real in Encinitas. They are open Monday to Friday from 5 a.m. to 10 p.m. and Saturday and Sunday from 6 a.m. to 8 p.m. Call (760) 632-1258 or visit www.total womanspa.com for more details.
Encinitas Ford: Serving the area for more than 5 decades ENCINITAS — Encinitas Ford has served the community for more than 50 years and is the longest operating dealership in Encinitas. Mark Wheeler, who purchased Encinitas Ford in 1993 from Red Richie after serving as his minority partner for five years, says they will continue to serve the community as they have for the last five decades. When asked what makes Encinitas Ford unique, Wheeler said it’s their relationship with their cus- Mark Wheeler of Encinitas Ford stands proudly in front of tomers. “We’re community- the sign for Encinitas’ longest operating dealership. oriented, placing the highest Courtesy photo priority on developing long— Rick Driskell, infor- cult period, without federal term relationships with our mation technology director government subsidies valued clients.” for 21 years availed to its competitors. Encinitas Ford achieves — Jesus Zurita, service The Ford product leads it community-oriented goals through its long-term pro- porter with 21 years of serv- the industry in the highest quality for full line manufacturers and continues to produce innovative and dynamic products that set them apart from other manufacturers, both foreign and domestic. fessional staff. Relationships ice — Jonathan Cannizaro, And the best part about are built with a high caliber and long-term management master technician for more having the dealership in than 20 years Encinitas? “The community team, consisting of: — Noordin Virani, detail and its people,” Wheeler — Glen Friedman, general sales manager for more department manager for 20 said. Wheeler himself lives years the Encinitas lifestyle to the than 25 years — Mike Faurot, technifullest. His passions are surf— Eric Laituri, finance ing, fishing and pretty much director for more than 20 cian for 21 years — Dennis Stull, techni- any activity that helps him to years enjoy the coastline. — Scott Cook, sales cian for 16 years — Danny De La Pena, Encinitas Ford is located director for the last 10 years at 1424 Encinitas Blvd. They — Diane Ticen, business technician for 16 years — Scott Eberson, techni- are open Monday to Friday manager for 10 years from 8 a.m. to 9 p.m., — Mary Ann Thompson, cian for 13 years Encinitas Ford has mainSaturday from 9 a.m. to 7 customer development manager for the last nine tained its high quality and p.m. and Sunday from 10 consistency during a diffi- a.m. to 6 p.m. years
Numbers continued from 1 improvement is consistent with our expectation that the economy will rebound over the second half of this year. Consumer spending, which had shown a bit of life in the first quarter, declined moderately in the most recent data. Business and residential investment, inventories, and exports all declined as well, but at a less steep pace than earlier in the year. Imports and government spending helped offset this weakness. Last month we wrote about the bottom in housing, and the most recent data have not only confirmed our expectation but have shown further improvement. Existing home sales increased 3.6 percent in June to a 4.89 million unit annual rate from 4.72 million units in May. New home sales jumped 11 percent in June, rising to a 384,000 annual pace from 346,000 units the previous month. Both series remain down from a year ago but point to a gradual recovery over the coming year. The improvement in sales was reflected in declining inventories where the months’ supply of existing homes for sale declined in June to 9.4 months from 9.8 months in May, and the months’ supply of new homes for sale in June fell to 8.8
months from 10.2 months in May. Price movements reflected some ambiguity in June with existing home prices up and new home prices down slightly. Even the S&P/Case-Shiller composite index showed less steep declines than in the past. Inflation remains low and is not currently a threat. With weak global demand, it is unlikely that price increases will be a problem for the remainder of the year and through at least the first half of next year. Looking beyond the next year and a half, inflation may pose a greater threat. The Fed’s unprecedented balance sheet expansion must be unwound at some point. If it waits too long, inflationary pressures will begin to build. In addition to the rebound in the stock market, recent improvements in credit markets have continued to erode the significant risk spreads that existed late last year. And even though long-term interest rates have risen a bit, the credit markets have a more positive “feel” about them. The Fed is expected to maintain its current policy for the foreseeable future, keeping the Fed Funds rate close to zero through the middle of next year. However, the Fed may begin to remove some of the balance sheet stimulus sooner than that. Industrial production declined over the past eight
months, but the declines are less steep now than before, and businesses have been working through their existing inventories and, at some point, will likely begin to restock. Business confidence is also showing some improvement. The Institute for Supply Management’s Purchasing Managers Index (PMI) remains below 50, its threshold for growth, but has increased to 48.9 from 35.6 in January. Several components of the survey are above 50, suggesting that firms are expecting future growth. Storm clouds still abound While the aforementioned indicators are all positive signs, we don’t want our optimism to become euphoric just yet. There are a few dark clouds still on the horizon that suggest the recovery may be a tough slog. Business confidence may be improving, but consumer confidence in the state of the economy is deteriorating. The Conference Board’s measure of consumer confidence has declined for the past two months. It is still up from recent lows because of two large jumps in April and May, but it has given up some of those gains. A similar survey from the University of Michigan has been on an upward trend but also declined in July.
ENCINITAS FIRST • OCTOBER 2009
A large group assembled at the Holiday Inn Express in Cardiff-by-the-Sea for the chamber’s September Sundowner held on Sept. 15.
Dave Oakley advertised the San Dieguito Heritage Museum’s Lima Bean Festival.
Councilwoman Teresa Barth and Charlie Marvin.
Danny Salzhandler of the 101 Artists’ Colony and Niels Lund of Class Act.
Vince Reyes, senior sales manager at Holiday Inn Express, joined Dana Mendoza from Frog’s Fitness and Sunshine Smith, a chamber ambassador.
Terri Novy and David Chagoya of State Farm Insurance.
Chamber CEO Marshall Weinreb listens as Richard Phillips, assistant to the city manager, informs the crowd of the 101 Streetscape public input opportunities.
David DaCosta, co-owner of Jamroc 101 Restaurant, and new board member Maryam Rad of Positive Place Montessori School.
Encinitas First September Sundowner The Encinitas Chamber of Commerce October Sundowner will be held from 5:30 to 7:30 p.m. Oct. 20, Boston’s The Gourmet Pizza, 294 N. El Camino Real, Encinitas.
13
14
ENCINITAS FIRST • OCTOBER 2009
Inn
Holiday Inn Express hotels once before, and I’ve never stayed in this part of San Diego before. The staff was very friendly (and I’m from the South originally), very attentive. The rooms and hotel were recently remodeled with great style.” When asked what makes Holiday Inn Express different, Park said it is the clientele. “We are constantly dealing with guests from all over the world,” he said. Guests visiting the area often choose Holiday Inn Express because it is a name that they know and trust, but after their stay they become return customers because of their
great experience. One reason guests get treated so well is because good news travels fast. “I can bring the city of Encinitas world recognition,” Park said. With guests coming from all over the world, it’s important to have their stay in Encinitas be as wonderful as possible. And the best part about running a business in Encinitas? Park said three things: its uniqueness, its stability and its safety. Definitely all things that make this city great. Holiday Inn Express is located at 1661 Villa Cardiff Drive in Cardiff. Call (760) 644-0427 or visit www.hiex press.com for more details.
maximize its wealth of flavors. Half-way around the world, Peder and Julie Norby lead remarkable careers in North County. He is a marketing specialist guiding the future of retail districts in Encinitas. She is a school principal in Solana Beach. But if you ask them what they really enjoy out of life, they would tell you it is to make Brunello wine on their residential property in Carlsbad. Some 60 neighbors and friends gathered recently at the Norby home, and after he oriented the group, they all dug into grape picking, crushing, bottling and tasting. “We grow mostly Brunello grapes,” Norby said. “The soil and climate are perfectly aligned to Tuscany and Montalcino.
We are pleased with our second year harvest and after we are through picking today, we will taste the results of our first harvest (which I also worked at). It should get better as the vines age to a sweet spot of seven or more years.” Norby should be able to get close to 80 gallons of wine and 400 bottles from this years’ harvest. Like pieces to an intricate puzzle, he has invested in small-scale but effective equipment which precisely processes the grapes to bottle. “To get delicious tasting wine, you must be patient and know winemaking,” he said. “This is such a satisfying, productive thing to do with a piece of property. It sure beats filling a bag every week with grass clippings.” I’ll drink to that.
Employee Relations, Oct. 10. Students will learn how employment law and employee relations conleadership of industry. — Module II: tribute to the success or failEmployment Law and ure of a business.
— Module III: Staffing and Retention Strategies, Oct. 16. This class will address the necessity for organizations to have effective staffing and recruiting strategies. — Module IV: Compensation Design and Management, Oct. 17. Topics covered in this class include a look at different compensation approaches and practices, components of compensation, development of a base pay system and compensation administration process. — Module V: Benefits and Retirement Programs, Oct. 23. This class will explore how HR can successfully design and manage a benefits and retirement system that will best serve the employee and the organization. — Module VI: Trends in Human Resources, Oct. 24. This final class in the HR Certificate series will focus on new directions for HR and explore how current trends may change the way HR professionals do business. The price for each workshop is $98. You can register for any of the classes separately, but for those who choose to register for the whole certificate program, the discounted price is $530. For more information or to enroll, contact (760) 7956820 or miracosta.edu/commsvcs.
continued from 7
ART ON DISPLAY San Dieguito Art Guild member Helen Neal accepts a painting by Sky David from his wife, Nathalie David, for the Arts in Medicine display, a collaboration between the North County Oncology Medical Clinic’s David Oblon of Oceanside and the San Dieguito Art Guild of Encinitas. The display will continue its run at the North County Oncology Medical Clinic, 3617 Vista Way, Oceanside through Jan. 11. A special artists’ reception has been planned from 5 to 8 p.m. Oct. 9. The SDAG’s show, featuring 29 artists showing 89 pieces in multiple mediums is titled “Art From The Heart.” For more information, call SDAG’s Off Track Gallery at (760) 9423636 or visit OffTrackGallery.com.
Memory continued from 5 walking the route counterclockwise. Speaking of walking, exercise is highly recommended by memory loss professionals, as are refraining from smoking and lifelong learning. Reading, staying abreast of current events and taking up a new hobby
can do wonders for your memory as well as your outlook on life. And for that embarrassing problem we all suffer from time to time — forgetting someone’s name — here’s a tip: When you meet someone for the first time, use his or her name in conversation to implant it in your mind. Aging happens. By taking
Holiday Inn Express has a whole new feel. The renovation took more than nine months from start to finish, and it was worth the wait. Each room has new beds and furniture and comes equipped with large flatscreen high-definition TVs to enhance the guest experience. One recent guest visiting from Virginia had this to say of her experience at Holiday Inn Express in Cardiff on the travel site w w w. t r i p a d v i s o r. c o m : “Great hotel! I always read reviews before I book a hotel. I’ve only stayed at
Wine continued from 3
structure and backbone; and the 2002 was a washout with terrible rains especially at harvest. Most of this ’04 season was much easier on the grapes under sunny, warm skies and cooler temperatures.” Courtesy photo That’s Italy for you. Winemakers have to be flexible and possess a the right steps, aging better touch of genius to produce can happen, too. remarkable wines with Italy’s weather swings. Carolyn Brooking is corpoAnother winemaker, rate director of marketing for Andrea Cortonesi of Seacrest Village Retirement Ucceliera, was quoted in Communities.If you have a Wine Spectator as saying of question on aging that you the ‘04’s “these Brunellos would like addressed in this are much richer and better column or confidentially, for aging than the 2001’s. please contact Carolyn at There will be great surpris(760) 632-0081 or cbrooking es.” What he is saying @seacrestvillage.org. refers to the cellaring of the ‘04’s, up to 12 years, to
Encinitas Country Day Preschool Offering a Balanced Program for Your Child’s Complete Development
Workshops continued from 2
• Full Montessori Preschool • Individualized Academics • Character Development • Hands-On Learning • Gymnastics • Music
Telephone: 760-942-2224 www.countrydayschools.org Encinitas Boulevard Preschool/Kindergarten 2155 Encinitas Blvd, Encinitas. License# 376600388
For more information call The Encinitas Community Center at 760-943-2260 or Visit Online at www.encinitasrecreg.com
14
ENCINITAS FIRST • OCTOBER 2009
Inn
Holiday Inn Express hotels once before, and I’ve never stayed in this part of San Diego before. The staff was very friendly (and I’m from the South originally), very attentive. The rooms and hotel were recently remodeled with great style.” When asked what makes Holiday Inn Express different, Park said it is the clientele. “We are constantly dealing with guests from all over the world,” he said. Guests visiting the area often choose Holiday Inn Express because it is a name that they know and trust, but after their stay they become return customers because of their
great experience. One reason guests get treated so well is because good news travels fast. “I can bring the city of Encinitas world recognition,” Park said. With guests coming from all over the world, it’s important to have their stay in Encinitas be as wonderful as possible. And the best part about running a business in Encinitas? Park said three things: its uniqueness, its stability and its safety. Definitely all things that make this city great. Holiday Inn Express is located at 1661 Villa Cardiff Drive in Cardiff. Call (760) 644-0427 or visit www.hiex press.com for more details.
maximize its wealth of flavors. Half-way around the world, Peder and Julie Norby lead remarkable careers in North County. He is a marketing specialist guiding the future of retail districts in Encinitas. She is a school principal in Solana Beach. But if you ask them what they really enjoy out of life, they would tell you it is to make Brunello wine on their residential property in Carlsbad. Some 60 neighbors and friends gathered recently at the Norby home, and after he oriented the group, they all dug into grape picking, crushing, bottling and tasting. “We grow mostly Brunello grapes,” Norby said. “The soil and climate are perfectly aligned to Tuscany and Montalcino.
We are pleased with our second year harvest and after we are through picking today, we will taste the results of our first harvest (which I also worked at). It should get better as the vines age to a sweet spot of seven or more years.” Norby should be able to get close to 80 gallons of wine and 400 bottles from this years’ harvest. Like pieces to an intricate puzzle, he has invested in small-scale but effective equipment which precisely processes the grapes to bottle. “To get delicious tasting wine, you must be patient and know winemaking,” he said. “This is such a satisfying, productive thing to do with a piece of property. It sure beats filling a bag every week with grass clippings.” I’ll drink to that.
Employee Relations, Oct. 10. Students will learn how employment law and employee relations conleadership of industry. — Module II: tribute to the success or failEmployment Law and ure of a business.
— Module III: Staffing and Retention Strategies, Oct. 16. This class will address the necessity for organizations to have effective staffing and recruiting strategies. — Module IV: Compensation Design and Management, Oct. 17. Topics covered in this class include a look at different compensation approaches and practices, components of compensation, development of a base pay system and compensation administration process. — Module V: Benefits and Retirement Programs, Oct. 23. This class will explore how HR can successfully design and manage a benefits and retirement system that will best serve the employee and the organization. — Module VI: Trends in Human Resources, Oct. 24. This final class in the HR Certificate series will focus on new directions for HR and explore how current trends may change the way HR professionals do business. The price for each workshop is $98. You can register for any of the classes separately, but for those who choose to register for the whole certificate program, the discounted price is $530. For more information or to enroll, contact (760) 7956820 or miracosta.edu/commsvcs.
continued from 7
ART ON DISPLAY San Dieguito Art Guild member Helen Neal accepts a painting by Sky David from his wife, Nathalie David, for the Arts in Medicine display, a collaboration between the North County Oncology Medical Clinic’s David Oblon of Oceanside and the San Dieguito Art Guild of Encinitas. The display will continue its run at the North County Oncology Medical Clinic, 3617 Vista Way, Oceanside through Jan. 11. A special artists’ reception has been planned from 5 to 8 p.m. Oct. 9. The SDAG’s show, featuring 29 artists showing 89 pieces in multiple mediums is titled “Art From The Heart.” For more information, call SDAG’s Off Track Gallery at (760) 9423636 or visit OffTrackGallery.com.
Memory continued from 5 walking the route counterclockwise. Speaking of walking, exercise is highly recommended by memory loss professionals, as are refraining from smoking and lifelong learning. Reading, staying abreast of current events and taking up a new hobby
can do wonders for your memory as well as your outlook on life. And for that embarrassing problem we all suffer from time to time — forgetting someone’s name — here’s a tip: When you meet someone for the first time, use his or her name in conversation to implant it in your mind. Aging happens. By taking
Holiday Inn Express has a whole new feel. The renovation took more than nine months from start to finish, and it was worth the wait. Each room has new beds and furniture and comes equipped with large flatscreen high-definition TVs to enhance the guest experience. One recent guest visiting from Virginia had this to say of her experience at Holiday Inn Express in Cardiff on the travel site w w w. t r i p a d v i s o r. c o m : “Great hotel! I always read reviews before I book a hotel. I’ve only stayed at
Wine continued from 3
structure and backbone; and the 2002 was a washout with terrible rains especially at harvest. Most of this ’04 season was much easier on the grapes under sunny, warm skies and cooler temperatures.” Courtesy photo That’s Italy for you. Winemakers have to be flexible and possess a the right steps, aging better touch of genius to produce can happen, too. remarkable wines with Italy’s weather swings. Carolyn Brooking is corpoAnother winemaker, rate director of marketing for Andrea Cortonesi of Seacrest Village Retirement Ucceliera, was quoted in Communities.If you have a Wine Spectator as saying of question on aging that you the ‘04’s “these Brunellos would like addressed in this are much richer and better column or confidentially, for aging than the 2001’s. please contact Carolyn at There will be great surpris(760) 632-0081 or cbrooking es.” What he is saying @seacrestvillage.org. refers to the cellaring of the ‘04’s, up to 12 years, to
Encinitas Country Day Preschool Offering a Balanced Program for Your Child’s Complete Development
Workshops continued from 2
• Full Montessori Preschool • Individualized Academics • Character Development • Hands-On Learning • Gymnastics • Music
Telephone: 760-942-2224 www.countrydayschools.org Encinitas Boulevard Preschool/Kindergarten 2155 Encinitas Blvd, Encinitas. License# 376600388
For more information call The Encinitas Community Center at 760-943-2260 or Visit Online at www.encinitasrecreg.com
ENCINITAS FIRST • OCTOBER 2009
Letter continued from 4 we are rebranding the chamber’s marketing materials to reflect what I think is the 2009 version Encinitas — business, sports, education, arts, events and healthcare,
Jobs continued from 4 expand trade, backed by actions as well as words. What happens if we fail to seize the opportunities of trade? The Chamber just released a study exposing the economic cost — particularly in lost American jobs — resulting from the failure to approve pending trade agreements, Buy
Acupuncture continued from 10 close to home. “Beacons is by far my favorite place to surf … my favorite beach period!” Leucadia Family Acupuncture is right down the street to help people with any medical issue, curative and/or preventative. No problem is too small, or stress too great, for treatment.
Calendar continued from 2 receive objective advice from a Certified Financial Planner at the Encinitas Library, 40 Cornish Drive in Encinitas. Call (760) 7537376 to arrange a free 20-minute session between 2 and 6 p.m. Oct. 10 The Encinitas Historical Society will host a history walk at 10:30 a.m. Oct. 10. Meet at the 1883 Schoolhouse at F and 4th streets. The 12block walk will end at noon. For details, call Lloyd O’Connell at (760) 753-5726. Oct. 17 The San Dieguito Academy Foundation will host the fundraiser “Mustang Magic – Off to the Races” Oct. 17, Del Mar Fairgrounds Sports Club. The foundation is ask-
Nancarrow continued from 2 week goes by without Nancarrow encouraging his followers to compost as a way of reducing their contribution to landfills and as a way to improve the soil, feed plants and retain soil moisture. Nancarrow has taken on the role of activist, often speaking out on environmental issues of the day as varied as climate change, marine mammals’ use of city beaches and water shortages. His outspoken views are often met with a cringe by nervous TV executives, but Nancarrow has remained convinced the
all working for one Encinitas. The chamber is working with the Commission for the Arts, city staff and local artists on an “Artist in Business” program, offering Encinitas visual artists exhibition opportunities in the Visitor Center and potential-
ly, in local businesses. We hope to mount the first exhibit in December or January This town deserves a strong, productive and honest chamber and that is exactly what I intend to deliver.
American rules in the stimulus bill, and U.S. refusal to implement cross-border trucking with Mexico. Half a million American jobs are at risk if the United States fails to move forward on trade. On trade, we can't stand still, and we can't go backward. That's just one reason the U.S. Chamber is launching a historic initiative — the Campaign for Free
Enterprise — to remind Americans about the importance of economic freedom to jobs, our economy, and our way of life. Expanding our exports and pressing for open markets at home and abroad will be a critical plank in this campaign. We'll carry this message to the administration, Congress, and all across this great land. We hope you'll join us.
Leucadia Family Acupuncture is an ASHapproved clinic; an in-network provider for most insurance companies that offer acupuncture coverage. Trained staff can help you through the insurance process and will submit your claims for you, making paying for treatments affordable and convenient. Leucadia Family Acupuncture is located at 1114 North Coast Highway,
Suite 101, in Encinitas. Rebecca Stewart is in the clinic Monday, Wednesday, and Friday between 9 a.m. and 2 p.m., and by appointment any other day or time of the week. Call (760) 943-7667 to schedule an appointment, or e-mail rebeccastewartlac@hotmail.com. For more clinic information and pictures visit w w w. l e u c a d i a f a m i l y acupuncture.com.
ing the public to support students in the form of donations of any kind to help underwrite this event. To make a donation, contact Sheila Durkin at the Foundation Office at (760) 753-1121, ext. 5152 or by email at SDAFoundation@ sduhsd.net. For details, visit www.SDAFoundation.com.
Visit www.SDBGarden.org for details
Oct. 24 A free compost workshop will be held from 10 a.m. to noon Oct. 24,San Diego Botanic Gardens, 230 Quail Gardens Drive, Encinitas. Learn the basics of composting and vermicomposting by using worms. To pre-register Oct. 17 and Oct. 18 for the workshop, call (760) San Diego Botanic Garden 436-7986, ext. 211 or visit will hold its annual plant sale www.solanacenter.org. from 11 a.m. to 4 p.m. Oct. 17 and Oct. 18. Plant donations Oct. 31 from more than 100 growers, DEMA sponsors a night of wholesalers, retail nurseries, safe Trick or Treating from 5 and individuals make this to 8 p.m. Oct. 31. Highway one of the most interesting 101 will be converted into and diverse plant sales of San Pumpkin Lane featuring fanDiego County. Also includes tastic, carved pumpkins at a wide selection of used four different viewing books, garden related items, locations. Visit www. gourmet jams and jellies, encinitas101.com/ for a full and baked goods. schedule of the day’s Free with admission to the Halloween events. Garden or with membership.
San Diego region has the ability to be a model of how a large urban population can coexist with the natural wealth of the area. Nancarrow is a founding trustee of the EcoLife Foundation, involved in conservation efforts in Africa, Mexico, the Caribbean and here in San Diego. He is also on boards at the San Diego Zoological Society, Chula Vista Nature Center, The Water Conservation Garden, and San Diego Botanic Garden. The longtime North County resident is married to real estate broker and owner of Nancarrow Realty Group Inc., Susie Fleming Nancarrow. The couple has
three children: Graham, 21, a college student getting his degree in real estate entrepreneurship; Hannah, 20, a dean’s list junior at San Diego State University; and Britta, a junior at Canyon Crest Academy. Nancarrow’s newest ventures include, environmental consulting, large scale facility worm composting, media consulting and co-writing his latest gardening book “Garbage in, Garden Out.” Visit the site www.loren nancarrow. com to learn more about Loren Nancarrow. For more on Nancarrow Realty Group Inc., visit www.nancarrow realtygroup.com.
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Grand Opening
COMMUNITY ACUPUNCTURE Our experienced, licensed acupunturists work in a community atmosphere (more than one person in a room). Therefore, we can charge less for the same great care. Sliding scale — pay only what you can afford. See schedule below.
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WALK OUT FEELING BETTER! SLIDING SCALE - PAY WHAT YOU CAN AFFORD Initial Visit
$
25- 50 $
Return Visits
$
15- 40 $
Compare to others who charge $85 to $110 per visit.
“Traditional Chinese Medicine for the Community”
Nautilus H O L I S T I C H E A LT H
760.420.1904
960 2nd St. • Encinitas • NautilusHolisticHealth.org WALK-INS WELCOME • OPEN DAILY 8-8
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ENCINITAS FIRST • OCTOBER 2009
“It’s like getting a second opinion.” — Encinitas Mayor Maggie Houlihan
SPOTLIGHT ON CANCER Join these experts for an enlightening series featuring the latest developments in cancer research and treatment. Have your questions answered by world-class oncologists.
Breast Cancer with Mary Ann Rose, MD Tuesday, October 20, 6:30 p.m. By the end of 2009 approximately 200,000 women and 1,900 men will be diagnosed with breast cancer. Breast cancer is the most common cancer among women.
Lung Cancer with Mark Adler, MD and Anthony Perricone, MD Monday, November 16, 6:30 p.m. Approximately 220,000 new cases of lung cancer will be diagnosed in the U.S. in 2009
Accessing Online Health Resources with Arno J. Mundt, MD and Mayor Maggie Houlihan Thursday, January 21, 6:30 p.m. Learn how to access specialized medical resources and information from your home or office using a San Diego County Library card.
Encinitas Library, 540 Cornish Drive, Encinitas, CA 92024 (760) 753-7376 Sponsored By: