The Coast News

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THE COAST NEWS

.com MAKING WAVES IN YOUR NEIGHBORHOOD

VOL. 25, NO. 34

SEPT. 2, 2011

Cities urge residents to buy local

THISWEEK

By Wehtahnah Tucker

TASTY TOUR Taste of Wine columnist Frank Mangio takes a look at the delights that await in Temecula. A8

BREAKING GROUND

Cardiff firefighters of Fire Station No. 2 see the first efforts of construction underway on their new home.

A3

INSIDE

TWO SECTIONS, 52 PAGES

Arts & Entertainment . . B7 Calendar . . . . . . . . . . . . A5 Camp Pendleton News . . B12 Coastal Cosmos . . . . . . . B5 Comics & Puzzles . . . . . B18 Consumer Reports . . . . . A6 Doorman Diaries . . . . . A16 Letters . . . . . . . . . . . . . . A4 Life, Liberty, Leadership . . A4 Local Roots . . . . . . . . . . A13 Obituaries . . . . . . . . . . . A6 Odd Files . . . . . . . . . . . . A3 Opinion . . . . . . . . . . . . . A4 Pet Central . . . . . . . . . . B5 Small Talk . . . . . . . . . . . B1 Sports . . . . . . . . . . . . . A10 Taste of Wine . . . . . . . . A8 The Law and You . . . . . A16 Who’s News? . . . . . . . . . B3

HOW TO REACH US (760) 436-9737 CALENDAR SECTION: calendar@coastnewsgroup.com COMMUNITY NEWS: community@coastnewsgroup.com LETTERS TO THE EDITOR: letters@coastnewsgroup.com

A LAST HURRAH 6789:(6:;;:<0(=0(57>9:(67?@A7B0(C0(57>:;9B:(6:;;:<0(C0()D97BB7(E:F98GH0(I30(7B>(*;;9JKB(5G/K<0(10(7;;(K@()G:7BJ9>:0(:BLK< 8H:(GKBG:D8' Photos by Promise Yee

Crowd enjoys last free concert of summer By Promise Yee

OCEANSIDE — The Surfin’ Safari Beach Boys tribute band wrapped up this summer’s free concert series with lively beach tunes at Rancho Del Oro Park Aug. 26. More than 1,000 people enjoyed an afternoon of live music, food and fun. “It gives families an opportunity to come out and enjoy quality time together,” said Eileen Turk, division manager for Parks and Recreation. “Neighbors enjoy music in the park, fresh air and fun.” The Two-Tones played Jimmy Buffett and Santana songs in the opening act. There was also a break for raffle drawings organized by the Oceanside Parks and Recreation Community Foundation, better know as the Friends of Oceanside Parks. Funds raised from the raffle will help support next year’s summer concerts. The foundation has already raised $5,000 this year and hopes to raise $5,000 more. For more information on Friends of Oceanside Parks fundraising efforts, contact Eileen Turk at TUNING DOWN THE SUMMER 5:AM:DJ(K@($H:(#?D@9BN #7@7D9(O:7GH(OK<J(8D9M?8:(M7B>(PD7QJ(?Q eturk@ci.oceanside.ca.us. 8H9J(J?AA:DNJ(@D::(GKBG:D8(J:D9:J'

COAST CITIES — While the unemployment rate continues to rise and consumer buying power shrinks, two local governments are urging shoppers to spend what money they have locally. Solana Beach’s “Shop Solana First” campaign and Encinitas’ “Buy Local E” are both targeted at keeping coveted sales tax dollars in local coffers while boosting the business economy. The city of Solana Beach joined various local business groups including the chamber of commerce, American Assets, Cedros Design District and Highway 101 Village Walk Association to form a partnership aimed at encouraging residents to shop locally in 2009. At a cost of approximately $25,000, the group surveyed residents and merchants, plastered banners around town and sent direct marketing materials to the city’s 13,000 residents. Steve Didier, assistant to the city manager, said that while there is no data available, anecdotal evidence shows the idea is catching on after just a couple of years. “I believe there is a wide awareness of the program by both the merchants and consumers,” he said. Jan Sterling said the benefits of buying locally outweigh the potential savings in another location. “I could get in my car, fight the traffic and maybe save a few bucks to buy some gas or go out to eat,”the Solana Beach resident said. “But then the city doesn’t get the tax revenue, I’ve burned up a bunch of time and energy and there isn’t any real savings at all.” Sean MacLeod of South Cedros Associates said the effort is gaining momentum as more of the city’s 1,200 businesses actively participate in the program. While the notion makes practical sense, Didier said there are also unintended intangible consequences. “Shopping locally creates a sense of community,” TURN TO LOCAL E ON A23


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