The coast news, july 24, 2015

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THE COAST NEWS

.com MAKING WAVES IN YOUR NEIGHBORHOOD

VOL. 29, N0. 30

JULY 24, 2015

In May, Rick Caruso (at podium) announces plans to develop the current sight of the strawberry fields into an upscale shopping center anchored by a Nordstrom with the help of realtor Carlton Lund (far right), Carlsbad Strawberry Company Owner Jimmy Ukegawa (far left) and Agua Hedionda Lagoon Foundation President Maureen Simons. File photo by Ellen Wright

Not all in favor of strawberry fields mall

NOW THAT’S A HAT

Supporters and opponents beef up outreach

Rachel Burton of Del Mar shows off her hat in the paddock during opening day at Del Mar racetrack. The races kicked off on July 16. See more photos from opening day on page A13. Photo by Bill Reilly

By Ellen Wright

Coalition emerges to operate Pacific View Murphy, a famed surf researcher and author. “We have a plan that includes anything.” The city has given potential operating partners until Aug. 3 to submit letters of intent that would outline the group’s plan to rehabilitate, construct and operate whatever venture they propose on the grounds of the former elementary school campus. The city could then choose to work exclusively with one operating partner and have that partner submit a more formal proposal, combine two of the partner groups or request additional letters of intent. This operating partner would oversee Pacific View for the shortterm future, allowing the city to forge

MARIA DAMIAN

BRIAN STRANGE

CalBRE #01422858

ENCINITAS — With less than two weeks before a deadline for groups to submit plans on how to transform the forlorn Pacific View Property, at least one group has emerged as a potential operating partner — and it is growing. Spearheaded by local resident Garth Murphy, a group that calls itself the Encinitas Arts, Culture and Ecology Alliance has stepped forward as the most prominent group to date to announce its intentions to submit a letter of intent to the city for the Pacific View property. “We are working until we have something that the whole community likes and can rally around,” said

CalBRE #01866160

By Aaron Burgin

a more long-term vision for the property while still being able to do something productive with the land. At a July 20 workshop, members of the alliance expressed excitement about the opportunity to partner with the city for the short-term —and potentially a long-term — vision of the former elementary school property, which the city purchased from the Encinitas Union School District in 2014 for $10 million. “It’s an amazing collective of people,” said Thora Guthrie, the executive director of the Encinitas 101 Main Street Association, who is part of the collaborative effort. “It TURN TO COALITION ON A18

The signatures to build an upscale retail shopping center at the Carlsbad Strawberry Fields have been gathered and are being authenticated. While the Carlsbad City Clerk waits to receive authorization from the San Diego County Registrar of Voters, supporters and opponents of the 85/15 Agua Hedionda Lagoon Initiative are beefing up outreach. In May, Rick Caruso officially announced his plan for the strawberry fields, although he had been gathering input in the city for years. He launched the citizen-led initiative, with the help of realtor Carl-

ton Lund, Agua Hedionda Lagoon Foundation President Maureen Simons and Carlsbad Strawberry Company Owner Jimmy Ukegawa to develop the current sight of the strawberry fields into an upscale shopping center anchored by a Nordstrom. The plan calls for 85 percent of the land to remain open space, including doubling the size of the strawberry fields. As required by law, 15 percent of registered Carlsbad voters must sign on in support of the project in order for the City Council to approve it or send it to a special vote. On July 14, a handful of opponents stood outside City Hall to voice their opinions. Carlsbad resident Jason Ozeal told the council he felt duped after signing the initiative. “I… feel like I’ve been completely duped, by the

Trust Your Beachfront Investment To A Beachfront Owner Call Maria at (760) 487-8654 or

email maria.damian@sothebysrealty.com www.encinitasbeachhomes.com Se habla Español ©MMVIII Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned And Operated. CalBRE #01767484

TURN TO MALL ON A18

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