CO/auletta
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IL TAPETTO ROSSO il tappeto rosso
‘IL TAPPETO ROSSO’
an urban catalyst
PREFACE – VISION - IDEA ’along il tappeto rosso’
The intention is to establish our selected course as a democratic stem from which new and old districts will flourish into desirable areas. Frame of thought: ‘act local – think global’.
2014
-establishment of il tappeto rosso
2016
-the branches evolves
2018
-the leave develops
THE GAME: The proposal for “il tappeto rosso” put a democratic game in motion. Few rules, multiple moves. -everybody may participate -the site plan is the game board -the basic module is the piece -collaboration is the condition -the ground floor is the precondition -the narrow economy is the challenge
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The selected course is the key element in the urban renewal that will not only generate local life but also 2020 infuse the city with far-reaching global aspirations. A widespread sense of community is the motive force behind developing business and social life. Our goal is to create a framework where the inhabitants are able to orchestrate and develop their ideas. Providing them the means to put their ideas into practice. Our only overriding demand is a committed involvement in the development of urban life. the tree grows
Achieving synergy between the diverse professions and town districts eventually forming a strong sense of belonging. Thus strengthening a local identity by its versatility. BUSINESS VISION FOR AULETTA the idea is to create a solid and sound foundation for the new professions of Auletta to ensure sustained economic growth. we believe in the importance of a longterm plan to make sure, that the seeds planted in the five catalyst zones will continue to grow and eventually embody the whole city of Auletta.
B U S I N E S S P L A N Selected buildings on the ground floor are offered free of cost for a maximum of two years. This way lack of revenues won’t be devastating for the businesses. This reliefs the economic pressure from the entrepreneurs and provides them the space, time and possibility to prosper. Not only is this an advantage to the self-employed individuals but also to the city. This practice provides the
continuity needed for a new area/ business to settle and expand. In case the businesses generate profit, a certain percentages of the profit is donated to a foundation that assures the continuation of sustainable development in Auletta. The foundation decides which types of businesses are then given the twoyear expense-free treatment. And so on. This keeps the wheels turning.
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When discussing the relation between quantity and quality, it becomes interesting to consider the parameter ‘beauty’ as a sustainable term. Beauty is synonym for maintenance and social acceptance. In this realization lies an appreciation of architectural designs. Auletta is in many respects a hidden oasis that embodies an extraordinary story and mood. It is our opinion that we have to consider every building in its own context to be able to preserve it the best way possible.
structural steelframe
structural steelframe
structural steelframe
structural steelframe
transition materiale existing mass
transition materiale existing mass
transition materiale existing mass
transition materiale existing mass
traditional materials
traditional materials
traditional materials
traditional materials
wooden frame
wooden frame
wooden frame
wooden frame
glass
glass
glass
glass
steel reinforcement
steel reinforcement
steel reinforcement
steel reinforcement
transition materiale
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see page_08
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urban connection
ruin addition
rural attraction
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new wooden addition
glass
absorbtion material
steel frame
existing buildingmass ‘ruin’
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2014
-establishment of il tappeto rosso
business vision for Auletta create a solid sound foundation
2016
-the branches evolves
The ground floor of selected buildings are offered free of cost
local crafts
2018
self-employd
creative business
In case the businesses generate profit
-the leave develops
a certain percentages of the profit is donated to the foundation
assures the continuation of sustainable development
This keeps the wheel turning “il tappeto rosso�
2020
the tree grows
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