THE
RE-BRANDING & REPOSITIONING
OF ISLANDS OF COCO PLUM
Written By: Carina Zatarain Edited By: Freddy Piedra (Former President of Bacardi Global Brands and Longtime Islands of Cocoplum Resident)
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“
Once I understood the value we had as a community, with the wealth of amenities and benefits, I wanted to help us create a brand.�
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“
I also want to say that we are honored to have Cocoplum as our neighbors and friends! We believe that enhancing the value of Islands of Cocoplum only makes Cocoplum more valuable and desirable. By improving our position, we improve Cocoplum’s position, and we want it to be a win-win for everyone.”
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