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the mantra of sustainability
From food to clothing, the challenge is eco
That sustainability is, in various ways, the goal of all retailers, and more generally of businesses, is beyond dispute. In its various aspects, economic, environmental, energy and social, the real challenge remains, to date, its effective translation into practice, making accounts add up and meeting expectations in the value chain. Without forgetting that consumers are becoming increasingly more sensitive to the subject and it is therefore a priority not only to create a sustainable image of one’s own reality, but also to communicate it in a transparent and truthful manner. Now more than ever, moreover, with the skyrocketing price of energy and the high volatility of quotations, energy efficiency is essential in order to achieve immediate savings. Inevitably, the overall need to initiate or implement sustainability processes, which in retail find their ultimate outlet in smart buildings and smart stores, has been revived. This obviously applies to shops, but also to shopping centres, retail parks and outlet villages. Because the shopping experience becomes more valuable in an eco-friendly context, all the more so if it benefits from liveable outdoor spaces. This link with sustainability is increasingly close and synergic also with catering, whose evolution goes hand in hand with respect for the environment. Here too, but not only here, we start with quality products then move on to energy optimisation, recyclable packaging and, perhaps, even delivery with electric vehicles.
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