AFRICA’S HOTTEST NEWCOMER

Kicking into high gear for 2023, African superstar singer and songwriter Tyla reveals an energetic and undeniable new single and music video entitled Been Thinking recently on FAX Records/Epic Records. The video is directed by the almighty Meiji Alabi (Beyonce, Burna Boy) and cochoreographed by the legendary Fatima Robinson (Michael Jackson, Aaliyah).

The track's driving beat sets the pace as her dynamic vocals dip in and out of the groove. She alternates between confessional verses a la I've been trying not to lose control, but I lose control and a fiery and flirty hook, "All day, all night, I been thinkin bout you." The accompanying visual vividly brings theses vibes to life onscreen. From intimate vignettes of her singing in bed to showstopping African-inspired choreography in a packed club, it reflects the track's spirit. However, it only paves the way for a whole lot more from Tyla in 2023...

Tyla has been making waves internationally by fusing Amapiano with ethereal pop R&B vocals, earning her critical acclaim from PAPER Magazine, I-D and CLASH. Her debut single 'Getting Late' featuring Kooldrink has amassed over 5.5 worldwide million views. She followed it up with the incredible DJ Lag collaboration Overdue, which soundtracked the trailer for Netflix's Blood & Water. Tyla returned with To Last in 2022 to great acclaim, earning praise from CLASH and The Independent.

Last year, Tyla turned up on To Last It has tallied nearly 1 million cumulative streams thus far and continues to gain traction at DSPs. Out Now dubbed

Written by JOHN O. HORTON JR.

of the NerveDJs DJ Coalition, a coalition of over 9000+ DJs, Artists, Musicians, Producers and Label & Radio reps. Johnny O has been in the entertainment business for 46 years it "dreamy," and HITS noted, "Tyla's music shimmers with the euphoria of South African amapiano, as she puts her vibrant personality on full display."

About Tyla

Tyla's music pushes boundaries. Infused with her vibrant personality, her songs offer an innovative take on pop and R&B, shimmering with the euphoria of South African amapiano, and an otherworldly approach to production that makes every track feel like something totally new. The Johannesburg native introduced herself internationally with her debut "Getting Late" featuring Kooldrink, and "To Last," her new singles via Epic Records, push her artistry forward and solidify her versatility as she bounds toward her goal. But despite her big dreams, Tyla is doing her best to remain carefree. She never anticipated that "Getting Late" would permeate beyond South Africa, much less reach the U.S. ●