Strategic Marketing: Planning and Control

PA R T 4

Contemporary Issues in Strategic Marketing

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17 Problem-based learning

Index

16 Marketing ethics and strategic marketing decision making

Part 5 Teaching strategic marketing

15 Customer relationship management

13 Strategic implementation

14 Control

Part 4 Contemporary Issues in Strategic Marketing

Part 3 Strategic Implementation

12 The strategic marketing plan

11 Alliances and relationships

10 Product development and innovation

9 Targeting, positioning and brand strategy

8 Strategy formulation

7 Strategic intent

5 Internal analysis

4 Segmentation

6 Developing a future orientation

3 Competitive intelligence

2 External analysis

Part 2 Formulation of Strategy

1 The strategic perspective

Part 1 Strategic Analysis

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