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B R A N D S T R AT E G Y

BROAD BRAND STRATEGY

TABLE OF CONTENTS Everything that matters to us lies here.

1-5

INTRODUCTION

29-32

PHOTO GALLERY

5-8

MANTRA

33-38

TYPOGRAPHY

9-12

VALUES

39-44

PHOTO GALLERY

13-18

CORE BRAND ELEMENTS

45-47

ICONOGRAPHY

19-22

LOGOTYPE

48-50

PRINCIPLES

23-28

COLORS

51-55

SOCIAL MEDIA

BROAD GUIDELINES

BRAND STRATEGY OVERVIEW

BROAD BRAND GUIDELINES

BROAD GUIDELINES

MANTRA Space drives people.

People change the world.

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PURPOSE We cre ate a nd bui ld s pa c e s w he re pe ople t hri ve .

VIS ION WHAT FUTURE D O WE WAN T TO HE LP C R EATE?

We want a f ut ure w he re org ani z at i on s a re e m p owe re d to p romote t he i r cult ure i n e ng a gin g s p a c e s .

MIS S ION HOW D O WE CRE ATE THAT FUTU R E?

We b eli eve i n t he powe r of coll a bor at io n . P rov id in g sp aces whe re we e ncourage commun ic at io n is at t h e fore front of all our proje ct s .

B R OA D G U I D E L I N E S / PA G E 9

PRINCIPLES & VALUES We a c c e l e r ate t h e t r a n s i t i o n to the people centered workplace.

HUMBLE

B I G - H E A RT E D

We strive to listen and learn from our clients,

One size does not fit all. Weâ&#x20AC;&#x2122;re passionate

from our partners, and our associates.

about helping, and are open to seeing things as our clients do.

WHOLE

O PE N - MIN D E D

We love wholesome projects where efficiency

We aspire to solve problems by thinking

is achieved by excelllent planning. Promises

outside of the box.

made are only kept with regular planning.

BROAD GUIDELINES

MESSAGING We deliver projects through our seamless methodology where designed and construction are weaved together from beginning to end.

R ELE N T L E S S We always keep trying. Always.

B O LD We’re not scared of trying new methods.

A NA LY T IC A L We are methodical and think things through.

DY NAMIC We adjust to each project’s need, quickly.

OUR ESSENCE

BROAD GUIDELINES

VALUE PROPOSITION

To deliver professionally designed spaces without the traditionally complicated process.

BROAD GUIDELINES

VISUAL IDENTITY

BROAD

CORE BRAND ELEMENTS GUIDELINES

WO R D MARK

V ER TI CA L LOG O

ACR O NY M US E

M ONOG R A M

B R O A D TYPOGRAP HY

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6789 ! @ Â£ $ % ^ &* ( ) _ +

C OLOR PA L ETTE

BROAD GUIDELINES

ABOUT OUR LOGO Our logo represents flexibility. It captures the idea of adaptating to a wide scope of subjects.

BROAD BROOAD BROOOOOOOOOAD

B R O A D . S P A C E S

BROOAD

B R OA D G U I D E L I N E S / PA G E 2 1

OUR WORDMARK BROAD is a resilient word. It means wide, large, expansive and continuois Itâ&#x20AC;&#x2122;s potential for growth is limitless.

MASTE R WORD MARK CONSTRUCTION & S AFE ZON E

The logo should have a minimum of 1/4â&#x20AC;? blank space on all surroundings.

B R OA D G U I D E L I N E S / PA G E 2 3

BROAD GUIDELINES

M A STER M ONOG R A M SA FE ZONE

OUR MARK The O found in BROAD extends or contracts as needed, and has an ample distance from side to side.

The monogram should roam freely and, when used by itself, should have 1/2â&#x20AC;? space on each side.

MONOGRAM ANCHORING

Centered vertically, 1/2 offset.

Monagram placed at bottom center.

BROAD GUIDELINES

LOGOTYPE Unt ut ipitass equamus moluptat omnisquaecum quam facipid quiberc hilles eossimi, acepern atempor atatectur, omnis minveli quoditia debis volorep tatisti ditatur? Qui consers pienis modiandebit laborestem raturior re ra vendio voloribus nimus magnisimaio. Ribus voluptat voluptaspero

S CA L A B I LI TY

BR BR BR BR

AD AD AD AD

BROAD GUIDELINES

LOGOTYPE RESPONSIVENESS There’s different applications for BROAD’s logo, depending on the device and medium used.

H O R IZO NTA L A PPLI CATI ON

VE R TC IA L A PPLI CATI O N

B R O A D . S P A C E S B R OA D G U I D E L I N E S / PA G E 2 9

BROAD GUIDELINES

TYPOGRAPHY BROADâ&#x20AC;&#x2122;s typography is a balance of two font families. The succesful combination of weights will create interest and dynamic layouts.

Fran klin Goth ic He avy

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn D M S an sRegu lar

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

BROAD GUIDELINES

COLORS Unt ut ipitass equamus moluptat omnisquaecum quam facipid quiberc hilles eossimi, acepern atempor atatectur, omnis minveli quoditia debis volorep tatisti ditatur? Qui consers pienis modiandebit laborestem raturior re ra vendio voloribus nimus magni-

BROAD P r i m a r y R: 245 G :24 3 B:238 C: 3 M :2 Y:5 K:0 HE X: # f 5f 3e e

BROAD Ac c ent R: 182 G :165 B:14 7 C: 30 M:32 Y:4 1 K:1 HE X: # b 6 a 593

BROAD Ac c ent R: 145 G :124 B:103 C: 41 M :4 6 Y:59 K:11 HE X: # 917c67

BROAD P r i m a r y R: 61 G :6 1 B:6 1 C: 68 M :6 1 Y:6 0 K:4 9 HE X: # 3d 3d 3d

BROAD GUIDELINES

TYPE COLORS

Nam, aut mo quae cus sit rereces edigenis autasi ius velit am arumquodias vellabo reruptatin consernatur, atqui dolupta des adi doluptium num lites et, arumquam faccuptEffrem dem, auc oc re que etius Catus horis. Graris audefau consullem quium ina, conimus peria pro habus vehebesUtustes me ex senatris. Et ius iptim apervidiem faci ponvensus, nemo convera det nocchuctu supplic idellabenato es pero terfectoris huiderum diem, constor estra? Lius, Cupplib untis. Sp. Atum telicat, cone firte quem te am teat,

Loressequis nist, enis qua-

alicatempos

magnihil-

Net ulparum corundior au-

tur? Quis idel ma dolorpo

iqui quuntur, id modis mo-

tecum quissin est, quidem

ssequam dit evenimi nctati-

lupta eat aut quiam comnis

fugitis dem qui to etusaec

is aut facilit dolorep taqu-

mintorem verorit, a volende

eprovitaquo tem eos ace-

untio quasin con evernat

nturemq uibus,Consequiae.

re perum quosa voluptatior

B R OA D G U I D E L I N E S / PA G E 3 4

Ty p e C o l o r Lor miligent ut et exeria si dolorep eribus simin num facepro od que explam aut iduciaectem ipiet labo. Consequae. Itasitia volupta

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ACRONYM

Our brandâ&#x20AC;&#x2122;s possibility to adapt to each circumstance is expanded by the use of the brand name as an acronym. Hereâ&#x20AC;&#x2122;s a list of words that could be used as a base to create interesting sentences. Each sentence should be carefully crafted for the medium where it will be used.

Bringing

Reason

One

Antiquated

Daring

Breaking

Rules

Odd

Absolute

Dependable

Blending

Restless

Onto

Accurrate

Design

Being

Reactions

Over

Active

Definition

Broadcasting

Results

Only

Aggressive

Delight

Belonging

Risk

Owned

Amazing

Discovery

Building

Ruthless

Often

Attractive

Dynamism

Brave

Royal

Other

Alluring

Diversity

Balanced

Responsible

Optics

Analytical

Better

Outbox

Astonishing

Bold

Onward

Awestruck

Brave

Origin

Architecture

Outlet

Active

Outside Obvious Obsolete

B R OA D G U I D E L I N E S / PA G E 3 7

BROAD

GUIDELINES

STATIONERY Nam, aut mo quae cus sit rereces edigenis autasi ius velit am arumquodias vellabo reruptatin consernatur, atqui dolupta des adi

BOOKS Tiusae nusam erchillam es ne esererum quam, sunt quod maximustium quis is sit velit lautem ipsantios dolecus. Soluptamusae nos et ea voluptam quaestrum aliquis aut as expelest verum ute nis simet voluptate perae cuscium, ali

B R OA D G U I D E L I N E S / PA G E 4 0

B R OA D G U I D E L I N E S / PA G E 4 1

BROCHURES Tiusae nusam erchillam es ne esererum quam, sunt quod maximustium quis is sit velit lautem ipsantios dolecus. Soluptamusae nos et ea voluptam quaestrum aliquis aut as expelest verum ute nis simet voluptate perae cuscium, ali

B R OA D G U I D E L I N E S / PA G E 4 2

B R OA D G U I D E L I N E S / PA G E 4 3

BROAD GUIDELINES

POSTER Nam, aut mo quae cus sit rereces edigenis autasi ius velit am arumquodias vellabo reruptatin consernatur, atqui dolupta des adi

BROAD GUIDELINES

3 D APPLI CATI ON Lite voluptata sunte reptati orerati umquas sunt aut ped molorero tem ipit quam volupta tisitisincid maximol uptatem lignat eici dolori optatem quias ipsuntem voluptatem incid maximagnatam hariam verferro omnihil igenditiam, ipsant eturHili tuus? Efaus perum nox molut L. Tanducerdi ita tam in viri publibe naticaequit;

B R OA D G U I D E L I N E S / PA G E 4 6

BROAD GUIDELINES

B R OA D G U I D E L I N E S / PA G E 4 8

BROAD

GUIDELINES

INSTAGRAM POSTS Unt ut ipitass equamus moluptat omnisquaecum quam facipid quiberc hilles eossimi, acepern atempor atatectur, omnis minveli quoditia debis volorep tatisti ditatur? Qui consers pienis modiandebit labore

GUIDELINES