CONTENTS LIVEN UP APP PROCESSED FOOD CAMPAIGN ROOTS & FRUITS BRAND ETSY STORE BRAND OLD BAY RE-BRAND & CAMPAIGN BACK 40 CAFE NATURA LAT & LONG BOUND HOPE
1. LIVEN UP APP Interactive & Advertising Design
Liven Up is an app that entertains you while you get
him to be productive while having something that
to be productive. It has all the perks of a game but it
motivated him.
all about organizing you goals and daily tasks. You will always feel accomplished and productive because you
Liven Up will get you on track with daily tasks and
receive coins and gain lives for each goal you complete.
future goals. Complete goals and collect coins. Stop by the Liven Up store and buy boosts with the coins you
This app was originally created for a specific user I
received. You will always be rewarded for every goal
chose. My user couldn’t always find the motivation to
you complete. Be entertained while being productive, a
get things done so the challenge for me was to create
planning app like no other. You’ll always wanna check
an app that could allow
on it and update it, but it will be worth while unlike checking up on Facebook. Level up in life with Liven Up.
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LIVEN UP
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GADGETS 2 3 DAY SPREE
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JOHN SMITH
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NEW GOAL
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DAILY GOAL
JOHN SMITH GADGETS 2 3 DAY SPREE
9,000
WEEKLY
EXTRA LIFE
3,000
MONTHLY
1 DAY VACA
7,000
DOUBLE COINS
5,000
CALENDAR
7 AM
Class
8 AM
Workout
2 PM
Meeting
4 PM
Dinner w/ C
8 PM
COINS COLLECTED
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LONGEST STREAK MOST COINS BEST BUYER
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ACHIEVEMENTS
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OCTOBER 2ND
LEVEL 4
MYSTERY ACHIEVEMENT
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BACK
20,000 COINS FOR ONLY $2.99
STORE
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RANDOM GADGET GIVER
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LIVEN UP Entertainment & productivity all in one app.
2. PROCESSED FOOD Advertising Design
The purpose of the Processed Food Campaign, is to
or yourself. After seeing the ad, the audience will look
educate and make America aware of what processed
up Processed-Free America and see what difference
foods are doing to our nation. Most people have no
the organization is trying to impress upon unaware
idea what these foods really contain and what the
people.
chemicals in them will do to their bodies later in life. The goal is to bring awareness to America. Your health is
The Processed Food Campaign doesn’t only show you
very important and people need to realize this in order
what you should be eating, but it glamorizes fast food
to live a longer and healthier life. Your eating habits
and different processed foods. The print ads consist of
contribute to many problems you may encounter when
a series of the same outline of an overweight person,
you get older, and health problems that you may not
but the images that make the shape of the overweight
understand arise because just not trying to take care
person, are different foods that are perfectly crafted and photographed.
you eat?
www.processedfreeamerica.org
you eat?
www.processedfreeamerica.org
“Processed foods make up 70% of the U.S. diet.”
“Processed foods make up 70% of the U.S. diet.”
Do you watch what you eat?
Do you watch what you eat?
www.processedfreeamerica.org
“The average American gets more than 3400 mg of sodium
www.processedfreeamerica.org
“The average American gets more than 3400 mg of sodium
“80% of pre-packed foods sold in the US are banned in other nations.”
“80% of pre-packed foods sold in the US are banned in other nations.”
Do you watch what you eat?
Do you watch what you eat?
www.processedfreeamerica.org
“Processed foods make
www.processedfreeamerica.org
“Processed foods make
www.processedfreeamerica.org
www.processedfreeamerica.org
“The average American gets more than 3400 mg of sodium per day. 1500 mg is the recommended intake.”
“The average American gets more than 3400 mg of sodium per day. 1500 mg is the recommended intake.”
Do you watch what you eat?
Do you watch what you eat?
www.processedfreeamerica.org
www.processedfreeamerica.org
3. ROOTS & FRUITS Identity, Package Design
Roots and Fruits is a made up cafe that serves all
Roots & Fruits goal is to always offer the freshest
organic and natural products. The cafe will base
products on the market, satisfaction guaranteed. Having
it’s look and products off of being healthy, simple
a welcoming and clean design aesthetic is another
and modern. It is a organic place with unlimited
important feature of our company ideals. A unique part
combinations and healthy selections. Roots & Fruits
of how you order at Roots & Fruits is that you are
mantra will be to never add preservatives, chemicals,
not limited to whats on the menu, you can customize
dyes, artificial flavors or sugars - it will just be all
everything in you order, save your orders for the future
natural and made the way food and drinks should be.
and even pay with your phone on the awesome Roots
We want all customers to be able to cleanse their lives
& Fruits app. Also if you are new at juicing and eating
and bodies with our fresh and welcoming environment.
clean, no need to worry. Join the cleanse community
Juice cleansing is only the beginning of your life style
and never be discouraged.
transformation with Roots & Fruits.
roots
roots
FRUITS
FRUITS juice bar
roots
roots
FRUITS juice bar FRESH JUICE
FRESH BLENDS
16 oz $6.59 | 20 oz $7.69 | 24 oz $9.79
16 oz $6.19 | 20 oz $7.29 | 24 oz $9.39
SPICE & NICE
ORANGE CREAM
GOOD DIGESTION
FRUIT FRESCO
REJUVENATOR
PEACH IN THE COCONUT
ginger, carrot, lemon, grapefruit
carrot, orange, spinach, mango, yogurt
apple, beet, ginger, lime, carrot
strawberry, lemon, pineapple, banana
kale, carrot, cucumber, celery
cucumber, peach, kale, strawberry, coco milk
BEET IT!
RED IN THE FACE
beet, carrot, celery, apple
watermelon, apple, banana, beet
GREEN DAY
DARK & STORMY
spinach, cucumber, celery, kale
ginger, blueberry, banana, peach
IMMUNITY
kale, celery, apple, cucumber, ginger
WHEATGRASS SHOT
$3
GINGER SHOT
$2
fresh cut, farm grown wheatgrass.
THE REFRESHER
strawberry, lime, spinach, blueberry, coco water
ACAI BOWLS HIMALAYAN BOWL
$5
acai, goji berries, bee pollen, hemp seed, cacao shreds, poppy seed, banana, a dollop of greek yogurt
SNACKS FRUIT BITES
$4
GREEN CHIPS
$3
tiny frozen fruit bites w/ greek yogurt
spinach & kale chips w/ a hint of lime
HOME-MADE PROTEIN BAR frozen bar w/ banana, dates, avocado raspberries, spinach, hemp seed,
MEXICAN SPICE BOWL $5
acai, pumpkin seeds, flax seed, hemp seed, mexican spices, papaya, peach, banana, a dollop of greek yogurt
HAWAIIAN BOWL
$5
acai, guava, ginger, banana, pineapple, flax seed, hemp seed, a dollop of greek yogurt
FRESH & MADE TO ORDER EVERY TIME.
4. ONLINE SHOP BRAND Identity, Branding
A quirky and vibrant shop, that two sisters hope
The shop’s style is inspired from both sister’s design
spreads positive energy and great design to all.
backgrounds being industrial but minimalistic. The
Featured in the shop will be posters, art prints,
mission is to spread positive energy and unique pieces
decor and positive energy. Each sister has a design
to all people who are looking for good vibes. The shop
background, one being an interior designer and the
will contain a wide variety of pieces - you’ll never know
other a graphic designer. They both are inspired by all
what we come up with next - so stay updated and in
things architecture, travel, and photography. They hope
touch with us. - c + e
to radiate positivity and for their customers to receive more than just a new package.
POSTERS, ART PRINTS, DECOR & POSITIVE ENERGY.
+
5. OLD BAY SEASONING Packaging, Advertising Design
Old Bay is a traditional spice in the homes of all seafood
The purpose of the ad campaign is to get the consumer
eaters. They’ve been around for about 50 years and
to interact with a traditional, but well known product.
their design hasn’t changed much. The design challenge
After seeing the campaign, the audience will feel
involves redesigning and giving Old Bay Seasoning a
enticed to post photos and interact with the new,
new look while keeping the traditional feel everyone
updated packaging. The main message for the Old Bay
is use to. The package redesign and campaign, gives
User-Involved Campaign, is to get the target audience
Old Bay a face lift and trying to get new customers
involved with it’s social media and for consumers to
and loyal customers they’ve had for years to get more
interact with other buyers while learning new things
involved with the product they’re buying. The new
they can use in their own recipes. Get interactive with
package appearance will represent the spice in a new
the brand and be a part of the new generation of Old
way that will be more aesthetic and appease to a
Bay Seasoning.
younger and more social audience.
How do you
OLD BAY?
#MyOldBay
#MyOldBay
#MyOldBay
...Old Bay Fries with
Creamy Onion Dipping Sauce
#MyOldBay
...Smoked Salmon Deviled Eggs
...Old Bay Crab Fries with
Creamy Onion Dipping Sauce
www.oldbay.com
Sprinkled with Old Bay
...Bloody Mary Shooters www.oldbay.com
Rimmed with Old Bay
www.oldbay.com
www.oldbay.com
6. BACK 40 CAFE Identity, Web Design
The Back 40 Cafe is a local restaurant of St. Augustine
The new Back 40 Cafe logo has a trendy but urban
tucked away where not many people can find. It’s
feel to it. The new logo will add to the experience that
inside an old St. Augustine house and has the freshest
makes the Back 40 a memorable restaurant to go to.
carribean and mexican flavors in town. The website
The purpose of the website and logo is to create the
currently has no life to it. It’s just your average old
mood of the cafe and that something that will entice
fashion website. The design challenge is to create a
a consumer to leave their house and have their first
site where the experience of the cafe begins at the
experience at the Back 40 Cafe. The site has multiple
home page. The interior isn’t exactly as exciting as the
pages to explore with many captivating elements to
food, so the site will have to reflect other aspects of
draw the customer in.
the restaurant.
The
Back
The
Back MENU
ABOUT US
CONTACT
REVIEWS
$2 TACO & BEER
HAPPY HOUR
EVERYDAY
WELCOME The Back 40 Urban Cafe official website. Thanks for visiting us online! Our website is full of everything we offer and more. We have gallery of what we look like and what we serve. If you have any questions don’t be afraid to ask on our helpful contact page where you can find out our location as well! We also have a weekly feature dish and taco and beer happy hours from 3-6pm everyday!We have gallery of what we look like and what we serve. If you have any questions don’t be afraid to ask on our helpful contact page where you
Featured Dish of the Week
The
Back MENU
ABOUT US
CONTACT
REVIEWS
$2HISTORY TACO & BEER & OLD TOWN HAPPY HOUR
EVERYDAY LIVING
OUR REVIEWS Check out some of the things people are saying about us online!
Hidden Gem in St. Aug! “I almost don’t want to write this because I want to keep this place a secret just for myself, but it feels good to share. Just had a wonderful dinner with friends where we sampled the jerk chicken nachos (oozing with cheese, sour cream, salsa and spicy jerk
Best Meal in a Long Time! “I knew this was a good find by the unpaved parking lot and the well kept and urban atmosphere on the inside. You’ll miss it if you’re not looking for it, which makes this a diamond in the rough. The menu will make your mouth water, and I can personally recommend the Cajun Mahi Wrap or the Wet Burrito, but I truly believe you can’t go wrong here. I wish I could find a place like The Back 40 Urban Cafe in
7. NATURA Identity, Web Design
Natura is an all natural and all organically made fitness
charge and we will donate it to a person in need.
wear company made for enjoying and enduring nature.
The website for Natura is meant to be a welcoming and
The purpose of the brand is to get people to be aware
clear place for the consumer to learn about the brand
of what their clothes are made of. The design challenge
visually and exponentially. It directs you to different
is for the logo and branding to represent this natural
categories and lets you explore all aspects of the
made company. Natura fitness clothing is not only
company as you make your decision of purchase or
meant for one style or type of person, it can be wore by
decision to bookmark. Natura wants you to share all
any person from any nation in any way. The logo is not
experiences, especially the one of recycle and reuse,
only meant to represent leaves for nature, but is also
no matter what the reason is. Help Natura make a
to represent the ability to recycle all of our products. If
difference in the world with naturally made clothes and
the consumer doesn’t want a piece of our clothing or
naturally made relief.
doesn’t need it for any reason, ship it back to us for no
8. LAT & LONG Identity, Product Design
Lat & Long is a travel apparel company that is based
The interactive post card for Lat & Long allows
solely around the latitude and longitude of the travel
customers to enter for a trip to win the latitude and
destination. The purpose of Lat & Long is to sell
longitude destination of their choice. The post card is
products with the latitude and longitude of where they
only the beginning of how you can enter to win. There
are, only in that location - no where else. Try to collect
is no limit to how many times you enter, it’s up to
them all and even enter to win a trip to the latitude and
you to enter across all platforms possible. The design
longitude of your choice. Take photos with your apparel
challenge is to have a theme of old fashion travel
and post them on facebook, instagram and twitter with
posters for the apparel and always the latitude and
the hashtag #latnlongdestinations to enter to win.
longitude of the destination.
INTERNATIONAL
lat & long lat & long
9° 28' 48N 83° 36' 48W
9° 28' 48N 83° 36' 48W
43° 43' 22'N & 10° 23' 6'E
48° 51' 32'N & 2° 17' 45'E 48° 51' 32'N & 002° 17'
Pisa, ITALIA
PISAItalia
HERRA DURA
HERRA DURA, COSTA R I CA
COSTA RICA
HERRA DURA,
P A R IFranceS
Paris,
9. BOUND HOPE Identity, Interactive Design
Bound Hope is a made up non-profit organization that
The Bound Hope book sharing app is easy to use and
intends to donate books and school supplies for kids in
allows registered members to donate through the app
need from grades K through twelve. The mission is to
to school districts and to even challenge their friends
collect unused and unwanted books and supplies from
and other users. The design challenge was to create an
libraries, schools and publishers. There will also be an
app that is easy to use for everyone with a lot of things
interactive version of this ability to share books. People
to do throughout the app.
that are willing to donate and want to help share books easier will use this interactive app.
BOUND
ND HOPE
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PLAY SETUP McKenzieG96
BOOK NAME
Home
Author
Activity
Genre
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BOUND HOPE BOUND
Share and upload books for children and schools in need. Get involved and help your community while having fun.
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245 Total # of books shared
BOUND Sharing Pages. Spreading Words.
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non-fiction
biography
shared
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PLAY SETUP McKenzieG96
BOOK NAME
Home
Author
Activity
Genre
Share History
Digital Share total
Challenges
shared
Settings Donate to Local Schools
Begin new share
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Total # of books shared
Badges
86 62 37 241 shared
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Bound hope Challenges
86 62 37 241 shared
Choose an Genre
Begin new share
Challenge Friends
compete to win
Start a new challenge