Herbal Tea Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026
Herbal tea is derived from dried leaves, nuts, barks, seeds, grasses, fruits, flowers, and roots of various plants. There are several kind of tisanes or herbal teas that are used for medicinal purposes. Herbal tea is consumed owing to its health benefits such as improved digestive and immune systems. Some of the popular herbal teas are green tea, peppermint tea, chamomile tea, ginseng tea, ginger tea, cinnamon tea, and others. Increasing awareness related to health benefits of consumption of herbal tea includes slowing aging process and reducing obesity. This is because herbal tea is claimed to have anti-aging properties and ingredients that aid in reducing weight. These are some of the key factors driving growth of the global herbal tea market. Increasing prevalence of obesity is another factor expected to propel demand for green tea. For instance, according to World Health Organization (WHO), 2016, 39% of the adults above 18 years of age were overweight and 13% were obese globally. Request For Sample Copy of this Research Report : https://www.coherentmarketinsights.com/insight/request-sample/1324 Rising trend of consumption of ready-to-drink tea (RTD) is further fuelling growth of the herbal tea market. Therefore, manufacturers are focusing on offering RTD herbal tea, in order to expand their customer base. For instance, in January 2018, Teavana Holdings, Inc. launched unsweetened strawberry apple green craft iced tea, which is a green tea with lemongrass and fruit flavor. However, easy availability of substitute products such as coffee is expected to hinder growth of the herbal tea market. In 2016, green tea segment accounted for largest revenue share in the market and is preferred by young adult demographics, owing to its benefits such as aiding in weight maintenance. Lemongrass was the most widely consumed flavor and exhibited high growth in 2016. This is owing to benefits of consumption of lemongrass herbal tea, which includes reducing cholesterol level, aiding in detoxifying body, and aiding in curing insomnia, respiratory disorders, and fever.